PR Coordinator Job Description

PR Coordinator Job Description

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PR coordinator provides timely and clear updates to the Head of News/Head of Brand PR & Social Media and key business managers on likely media activity in advance.

PR Coordinator Duties & Responsibilities

To write an effective PR coordinator job description, begin by listing detailed duties, responsibilities and expectations. We have included PR coordinator job description templates that you can modify and use.

Sample responsibilities for this position include:

Maintain ongoing day-to-day, weekly and monthly marketing operations including presentations, newsletters, social media, website updates, database updates, analytics, edit images to better fit the galleries visual strategy
Lead social media efforts and campaigns
Support Digital Agency with product images, launch information to ease content creation for social media channels updates according to execution plan
Ensure and follow-up effectiveness and quality in communications materials, and social media content
Work cross-functionally across internal groups including the social media, editorial, marketing, finance, research and development and operations teams to manage workflow and information flow
Drafting Press Releases for seasonal, trend and event pitches new brand pitches
Work with global departments to ensure timely delivery of app material and content
Track and audit campaign results
Communicate with business line personnel in a capacity of educating and training
Assist with fulfilling market research requests from senior field management, and provide timely local information such as competitor media coverage, state and city labor markets news

PR Coordinator Qualifications

Qualifications for a job description may include education, certification, and experience.

Education for PR Coordinator

Typically a job would require a certain level of education.

Employers hiring for the PR coordinator job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Communications, Public Relations, Journalism, Communication, Education, Business, Advertising, English, Writing

Skills for PR Coordinator

Desired skills for PR coordinator include:

Microsoft Office
Fashion and blogging community strong social media skills
PR Newswire/Businesswire
Standard PR tools: Cision
Entertainment industry
Languages is meriting
Marketing activities
Social media
*Basic Photoshop skills are
Both print and digital

Desired experience for PR coordinator includes:

Assist FPRMs with media requests, pulling survey data, speaking points and other related content to ensure proper spokesperson preparation
Distribute content/byline articles to all relevant local alliance chapters on a monthly basis
Familiarity with digital marketing and digital content creation
Open to influence and ideas other than his/her own and adapts well to change
Effectively deals with setbacks/mistakes and learns from each new experience
Has a sense of urgency and awareness of demands on others

PR Coordinator Examples

1

PR Coordinator Job Description

Job Description Example
Our growing company is looking to fill the role of PR coordinator. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for PR coordinator
  • To manage all other administrative aspects of the press office (logging all requests, scanning and filing and distributing press and online coverage, gate- keeping the US media database)
  • To support the PR and Marketing role in every aspect, both within the US and our other overseas showrooms
  • To assist in creating the annual media plan and media budget
  • To assist with the events schedule for the year, helping with the planning and execution of events for The Rug Company in the US, small and large scale
  • Developing and implementing The Rug Company’s digital newsletter program, creating monthly newsletters
  • To oversee all aspects of the US Loyalty program for The Rug Company’s top clients
  • To assist in maintaining stock of branded marketing materials such as catalogues, sample sets, stationary, and information sheets on collections
  • Administrative duties to help the smooth running of The Rug Company’s working relationships with its guest designers
  • To coordinate with other teams within the company including production, sales and the design studio to help the smooth running of many different tasks
  • Remain focused on the goals and objectives outlined in the overall annual integrated marketing communications plan
Qualifications for PR coordinator
  • Ability to build collaborative relationships through meeting or exceeding expectations
  • Prior PR experience desirable
  • Foster strong working relationships with other departments and effectively communicate marketing strategy and initiatives across the company
  • Organize annual exhibition and artist calendar for PR outreach
  • Build and foster relations with media
  • Initiate partnerships and collaborations
2

PR Coordinator Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of PR coordinator. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for PR coordinator
  • Update and maintain press site and press kit, digital and print assets
  • Collaborate with domestic and international media markets to streamline messages and distribute press releases, news, and written interviews
  • Assist VP in developing briefs, media responses and interviews
  • Assist with and draft press releases and media alerts
  • Assist with responding to day-to-day inquiries and requests pertaining to partnerships
  • Assist with and draft and distribute larger-scale press releases for campaigns, new initiatives, and large-scale store openings in the U.S. and international markets
  • Assist with PO invoices to ensure amounts stay within agreed-upon budget
  • Research other music services and competitors in new markets, create and distribute weekly research for daily reporting
  • Assisting the PR Finance Specialist with finance operations support of the Publicity team
  • Integrating with the Publicity team to obtain an understanding of services being procured from our vendors and understanding the status/timeline for delivery of services
Qualifications for PR coordinator
  • Familiarity with arts and culture publications and writers
  • Highly skilled at written and oral communications
  • Be a capable administrator, skilled at managing multiple tasks simultaneously and work well under pressure
  • Love planning and managing events, from team meetings to media and influencer events
  • Be meticulous in attention to detail, communications and schedules, often under tight deadlines
  • Be a clear, candid and succinct communicator
3

PR Coordinator Job Description

Job Description Example
Our company is searching for experienced candidates for the position of PR coordinator. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for PR coordinator
  • Work closely with BCV team to approve social media content calendar and respond to alerts as necessary
  • Owning non-PO based expenses for hair & make-up vendors
  • Owning the credit card reconciliation process for the Publicity team
  • Assisting with the vendor onboarding process
  • Act as a liaison between AP and Publicity in fielding questions about payment processing
  • Assisting with the maintenance and integrity of key internal operational trackers
  • Work with the Publicity team to gain an understanding of new vendors
  • Coordinate with Digital Agency to establish online execution plan aligned with digital strategy for our owned channels
  • Recognize trends and undertake competitor analysis to identify threats and opportunities to grow the business
  • Prepare Final Accounting for each project
Qualifications for PR coordinator
  • Minimum 1 year experience with Microsoft Outlook, Excel, Word, & PowerPoint Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered
  • Passion for / interest in publicity and talent relations work
  • The successful candidate for the Public Relations Coordinator North America
  • Experience in communicating with teams across multiple markets and handling abroad range of tasks seamlessly
  • The candidate should be well versed in schedule management, travel arrangements, event planning/management, maintaining vendor relationships,managing international shipping, expense tracking and reviewing invoices/contracts
  • Proficiency with Google (Mail, Calendar, Drive) preferred
4

PR Coordinator Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of PR coordinator. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for PR coordinator
  • Proficiency with Microsoft, PowerPoint and Excel social media platforms (Facebook, Twitter, Pinterest, Instagram)
  • Working collaboratively across functions including SEO, Social Media, Marketing, Retail and Wholesale
  • Execute all logistics, such as booking talent travel, make-up artists, stylists, security staff, catering, photographer , for the department’s events and press tours
  • Foster relationships with key press, bloggers, YouTube creators, and other influencers
  • Monitor the news on a daily basis to keep the team updated on trends in our respective “spaces,” including tech, business, and fashion/lifestyle
  • PLANNING under the supervision of the Event & Communications Manager
  • Office administrative tasks including ensuring the tidiness of the showroom, ordering office supplies, managing subscriptions, preparing shipments, conducting inventory, light errands
  • Sample management - Manage sample flow between journalists, buyers and the sample cupboard
  • Maintain online reputation management platforms (TripAdvisor, Yelp)
  • Maintain calendar of local events, property initiatives, press visits and holidays
Qualifications for PR coordinator
  • Excellent computer skills including proficiency in Microsoft Word, Excel, PowerPoint
  • Provide daily support to the PR Team
  • Manage and update press database
  • Update the Calendar of Events, worldwide
  • Deep knowledge about fashion interest in other creative fields such as art, music and literature
  • Advanced Excel experience with the ability to navigate large data setsIntellectual curiosity - proactive in learning about the business and solving problems
5

PR Coordinator Job Description

Job Description Example
Our growing company is looking to fill the role of PR coordinator. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for PR coordinator
  • Prepare media press kits, gift bags or sales/marketing collateral for events as needed
  • Prepare journalist or VIP guest reservations, amenities and alerts for press visits
  • Receive and maintain requests for marketing collateral from initiation to completion
  • Maintain project log with all outstanding jobs
  • Track and maintain marketing and PR related records including brochures, press clippings, video and image library and accolades
  • Handle inquiries for auction donations and gift certificates
  • Maintain database of guest emails for use in promotional e-blasts
  • Maintain property websites to ensure all press releases are featured, and copy is accurate and up to date
  • Collaborate with the Director of PR & Marketing to identify new & existing guest opportunities and develop programs and incentives to convert these guests to premium rate customers who book directly with the hotel
  • Gather clips, celebrity sightings and other departmental happenings for PR in the Know email
Qualifications for PR coordinator
  • Bachelor’s degree in communications, journalism, marketing or liberal arts
  • Familiarity with media monitoring services like Cision, Meltwater, Vocus, [Critical Mention and Gorkana experience a plus]
  • Must have at least 3 years work experience in a related discipline, with 1 year in a supervisory role
  • Profound experience and skills in event planning and management
  • Knowledge in PR planning, publicity campaigns
  • Ability to handle information flood through effective information management

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