Paid Media Resume Samples
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Paid Media Resume Samples
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ED
E Dibbert
Ed
Dibbert
722 Kuhlman Groves
Chicago
IL
+1 (555) 103 6500
722 Kuhlman Groves
Chicago
IL
Phone
p
+1 (555) 103 6500
Experience
Experience
Los Angeles, CA
Paid Media Campaign Strategist
Los Angeles, CA
Ledner-Emard
Los Angeles, CA
Paid Media Campaign Strategist
- Work with optimization team, reporting analyst and campaign owners for landing page testing
- Manage the day to day paid search campaigns across Google and Bing
- Conduct keyword research and develop ad copy for AdWords and Bing Ads
- Familiarity with integrated paid-organic search marketing
- Responsible for day to day campaign execution and optimization for SEM and display advertising campaigns
- Familiarity with ad serving technologies
- Plan display media strategy including media mix, demographics, ads, etc
Phoenix, AZ
Paid Media Campaign Specialist
Phoenix, AZ
Anderson, Hand and Windler
Phoenix, AZ
Paid Media Campaign Specialist
- Interpret campaign performance and provide insightful analysis
- Develop media plan and execute strategy
- Work with internal and external partners to review paid media brief and get sign off
- Manage the day to day EMEA paid search campaigns across Google and Bing
- Help plan the transition of the management of the programmatic display campaigns in house
- Conduct keyword research and develop ad copy for AdWords and Bing adcenter
- Work with internal partners to identify and confirm KPIs
present
Boston, MA
Associate Director, Paid Media
Boston, MA
Davis-King
present
Boston, MA
Associate Director, Paid Media
present
- Assist in interviewing, hiring, training, mentoring, developing and evaluating team members
- Provide assessment of client's current social and digital proficiencies and areas for improvement
- Delegate work effectively to, not only teach direct reports, but also deliver seamless client work
- Build relationships and work collaboratively with account teams to develop and optimize campaigns
- Manages negotiations for high value and/or complex packages
- Lead team in social and digital’s role within the media mix and help teams define tactical game plans to set strategies and develop media plans
- Foster an environment that encourages intelligent risk taking, innovation and creativity
Education
Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Colorado State University
Bachelor’s Degree in Marketing
Skills
Skills
- Strong project management skills, including the ability to manage details through to completion and ensure project deadlines are met
- Ability to analyse website performance data (i.e. financial, statistical and/or performance)
- Effective communication skills, with the ability to clearly and concisely express ideas both verbally and in writing
- Extensive knowledge of integrated marketing strategy or digital marketing experience and eCommerce experience
- Strong problem solving skills
- Four (4) years of experience in online marketing roles in Greater China
- Working knowledge of Microsoft Excel
- Fluent in English & Mandarin
- Expert knowledge of Google AdWords & DoubleClick. Good understanding of web site tracking systems, and experience in using at least one such major system such as Adobe
- Existing relationships with major media owners & search engines within GCM
15 Paid Media resume templates
Read our complete resume writing guides
1
Senior Director of Paid Media Resume Examples & Samples
- Lead a growing team responsible for G/O Digital’s entire book of PPC accounts, fostering strategy, innovation, performance and campaign insight
- Ownership and accountability for customer retention through performance, proper QA, implementation and ongoing management of PPC best practices with a clear strategy for scale
- Issue resolution with clients, where appropriate
- Drive employee satisfaction through clear goal setting and ongoing employee support
- Very strong leadership and mentorship skills
- Aggressive go-getter attitude
- Ability to learn quickly and adapt to change
- Tenacity, drive and the desire to succeed
- Resourceful and creative troubleshooting skills; and strong commitment to quality
- A dynamic, entrepreneurial culture
- Competitive compensation & benefits
2
Paid Media Campaign Strategist Resume Examples & Samples
- Manage the day to day paid search campaigns across Google and Bing
- Work with internal partners to identify and confirm KPIs
- Meet with Google and other publishers to help identify optimization opportunities and industry trends
- Plan display media strategy including media mix, demographics, ads, etc
- Conduct keyword research and develop ad copy for AdWords and Bing adcenter
- Build SEM strategy around sitelinks, account structure, hierarchy, spend estimates, etc
- Work with internal partners to obtain appropriate assets for campaign execution
- Act as main point of contact for internal campaign owners
- Work with Reporting Analyst to provide appropriate reports for stakeholders
- Coordinate regular reporting and planning meetings with stakeholders
- Work with optimization team, reporting analyst and campaign owners for landing page testing
- Ability to work in a team environment and successfully build professional relationships inside and outside of Autodesk
- Experience in developing global media strategies
- Familiarity with Microsoft Office (especially Excel) and commonly used web browsers
- Google AdWords Certified
3
Office BB Paid Media Lead Resume Examples & Samples
- 7+ years Digital and online marketing experience, with an emphasis on strategy and execution ownership in display, paid social, and other digital advertising platforms
- B2B experience and lead generation experience
- Developing and managing digital media plans and budgets. Forging and managing efficient, successful digital agency relationships
- Developing and delivering marketing plans to senior executive management
- Experience in a subscription business/industry (e.g. financial services, telecom, entertainment, software as a service, etc.) is a plus, but not required
- Experience managing business metrics where his/her actions have direct impact on the metrics
- Customer focus and consumer marketing experience
- Experience managing media agencies to deliver high performance, while also managing agency fees and costs to appropriate % of spend
- Need to be highly collaborative and able to work across multiple countries and drive alignment across many different parties
- Ability to collaborate and influence groups across organization from Senior Leaders, Marketing, Product Intelligence, Engineering, Customer Service and Operations
- Ability to deal with ambiguity and create action plans in solving unstructured problems
- Project management skills to prioritize and drive initiatives forward
- Highly accountable, driven success in a fast-paced environment, experience working in global roles
4
Paid Media Display Strategist Resume Examples & Samples
- Responsible for planning and buying of Digital media including Display, Social, Video, Mobile, Native
- Helps create and review RFPs from media vendors
- Develop spec sheets and maintain trafficking workbooks/creative assignments
- Work with internal stakeholders to develop campaign briefs, aligning Digital strategy to marketing and business objectives
5
Programmatic & Paid Media Marketing Analytics Manager Resume Examples & Samples
- BS/MS in a quantitative/analytical discipline such as Statistics, Physics, Economics, Applied Math, or Operations Research
- 7-10 Years experience delivering actionable insights for marketing programs
- Experience with digital marketing campaign test design, reporting and optimization, including first hand usage of campaign management platforms (like DoubleClick Bid Manager, DoubleClick Campaign Manager, AppNexus, RocketFuel/X+1, etc.)
- Experience with DMPs and onboarding platforms (like BlueKai, LiveRamp, Neustar, Adobe, Krux, and DataLogix)
- Experience with traditional database/system languages (e.g. SAS, SQL, etc.) to collaborate with other data analysts/systems
- Experience analyzing digital web marketing performance using tools like Google Analytics, Adobe/Omniture Insight/Visual Sciences, Webtrends, CoreMetrics, etc
- Experience using data visualization tools to succinctly convey results/trends and insights to business partners with tools like Tableau, Qlik, Google Data Studio, Cognos, Business Objects or MicroStrategy
- Experience with data wrangling tools like Alteryx
- Expert in building Excel workbooks and PivotTables
- Demonstrated experience asking the right questions to explore ideas and choose appropriate techniques for solving any given problem
- Quantified results from conducting analyses to provide data-driven recommendations and opportunities that solve business problems
- Superior written, oral communication and presentation skills with experience communicating effectively with multiple levels of business partners
- Experience presenting recommendations in a clear and concise way to "tell a story" with data
- Self-starter with out-of-the box problem solving skills who can independently drive results
- Strong time management skills, with the ability to multi-task and keep numerous tasks on track
- Demonstrated superior attention to detail
6
Paid Media Analytics Manager Resume Examples & Samples
- 10 years of experience analyzing paid media performance utilizing Ad Servers, DSPs, and DMPs
- 10 years of experience analyzing digital marketing performance with best-in-class web analytic tools (Google Analytics, Adobe/Omniture Insight/Visual Sciences, Webtrends, CoreMetrics, etc.)
- 10 years of experience with SAS, SQL or other database tools and languages to assemble and manipulate data
- 5+ years experience executing data analysis and reporting for landing pages, digital campaigns, conversion funnel, mobile sites, and search traffic, including experience with Search Engine Marketing (SEM), Pay Per Click(PPC), and Search Engine Optimization (SEO)
- 5+ years of experience in conducting analyses that result in data-driven recommendations and opportunities that solve business
- 2-4 years experience with digital marketing campaign test design, reporting and optimization
- 1-2 years experience with forecasting budgets, volume, and opportunities for marketing initiatives
- 1-2 years experience social reporting, analytics and listening tools (Sprinklr, SimplyMeasured, Adobe, Marin, unmetric, Socialbakers, Radian6)
- Excel pivot table wizard
- Superior written, oral communication and presentation skills with experience communicating effectively with all levels of management and partners
- Ability to work effectively in cross-functional teams and influence business partners
- Ability to think beyond raw data and to understand the underlying business context and sense business opportunities hidden in data
- Strong passion for digital media and emerging technologies with a solid understanding of trends within marketing, web analytics, search, content analysis, social and mobile
- Must have a demonstrated superior attention to detail
- Experience using Big Data platforms is helpful (Hadoop, Greenplum)
7
Marketing Associate Digital & Paid Media Resume Examples & Samples
- Assets Development & Integration: Lead, manage and deliver specific digital projects i.e. creation of new templates, new micro-websites, trackers, in support of OneTouch digital marketing activations
- Collaborate with Pipeline team and across other Demand Generation channel teams to integrate digital marketing activations seamlessly in a multi-channel environment
- Web Implementation: lead web implementation process across EMEA markets to ensure timely update of web content (Product Launches, New Campaigns, Re-Design, etc.) and fully alignment with the Brand strategies. This involves close collaboration with various stakeholders (Worldwide Marketing, Local Market, IT, Digital Agency, Compliance Team, etc.)
- Paid Media: support regional digital paid media activity (SEO, SEM, Social Media) in close collaboration with the media agency, local markets and IT to ensure activation and performance tracking of the campaigns
- Budget: Track project spend accurately following J&J finance process
- University/FH degree in business/marketing/communication
- Ability to work independently, proactive, well organized, self-starter, team player with strong attention to detail and with cross-functional influence
- Strong digital marketing skill and experience, preferrable in global or regional marketing teams
- Project management and analytical skills
- Very good MS Office skills
- Knowledge of CMS and HTML is a plus
- Experience with SEO, SEM, Social Media, Google Adwords and Google Analytics is a plus
- Fluent in English. Knowledge of any additional language is a plus
8
Associate, Paid Media Resume Examples & Samples
- Work within the ad serving system (DoubleClick) to manage and administer digital media campaigns, including all appropriate tagging and tracking implementation
- Work closely with and provide support for the Media Team and 3rd party publishers to ensure campaign goals are met and deliver in full
- Adhere to internal and external deadlines set for successful campaign execution
- Be a primary point of contact for ad operations at publishers/partners for all campaign tag issues and questions
- Ability to communicate effectively with team and 3rd party publishers
- Must be well-organized, detail-oriented, and possess excellent follow-through skills
- Experience with DoubleClick and Facebook Power Editor a plus
9
Paid Media & Audience Marketing Team Manager Resume Examples & Samples
- Taking responsibility for our business success
- Building relationships powered by our principles
- Creating real influence over our working lives
10
Paid Media Senior Specialist / Analyst Resume Examples & Samples
- Lead day-to-day channel optimization, oversight & reporting for several digital channels with a primary focus on
- Leads all weekly / monthly / quarterly reporting on program performance
- Bachelor’s degree in Marketing, Business Administration or related field
- Recent and extensive background in SEM
- 5 years of hands on experience with digital marketing programs: (SEM/SEO/CSE), Affiliate (i.e. Commission Junction, Retail Me Not), Display (re-marketing), Online Video, Mobile and E-commerce marketing
- Strong knowledge of digital marketing, including emerging trends and capabilities
- Strong organizational skills with the ability to manage multiple tasks while delivering quality results and meeting deadlines
- Detail oriented and able to consistently produce high quality results in a fast-paced environment
- Highly motivated with the ability to function independently and solve problems
11
Account Supervisor, Paid Media Resume Examples & Samples
- Plan and direct integrated communications programs to include paid media, search, earned and social media, public affairs, broadcast, print and online design for advertising
- Join up with account planning and research to develop account strategies
- Collaborate with creative and research teams
- Plan, purchase and optimize paid media, with a strong emphasis on digital and search
- Regularly contribute to new business pipeline and pitches
12
Paid Media & Omni-channel User Experience Lead Resume Examples & Samples
- Consistent approach to journey across all online and offline channels extending cross-channel engagements so the experience ‘loops’ continuously across channels in-line with the customer’s motivation and habits
- Act as a true Modern Marketer ensuring events, media and all in-person/digital experience is connected to marketing automation
- Establish and Co-lead with Operations, field’s Email Marketing Program, policies, compliance, content etc
- Creates and maintains innovative immersive experiences that support current audience segmentation and marketing goals, ensuring current brand communication themes are woven into all aspects of projects
- Ensures consistency of messaging and branding across all channels and marketing disciplines by enforcing adherence to brand standards and tone in all operations and communications
- 7-10 years’ experience in digital marketing and/or digital communications in the B2B and B2C space
13
Director of Paid Media Resume Examples & Samples
- Drive strategy, planning, buying agenda across the enterprise to maximize paid media efficiency and effectiveness
- Strategy – Work with VP media to set and implement paid media road map, guiding principles, and strategic guidance related to paid media in order to drive the achievement of Vail Resorts revenue goals
- Development & Presentation of executive & stakeholder presentations of media vision, strategy and results
- Analytics – Oversee the development and delivery of media research and analytics that will inform paid media strategy, planning and buying
- Planning – Manage & oversee Vail Resorts paid media planning to maximize portfolio management, and efficiencies
- Buying – Manage & oversee VR buying to maximize effectiveness, optimization, and test/learn strategies
- Trade Desk – Implementation and day-to-day operation of a Brand Trading Desk
- Oversee relationship and management fee/structure negotiation with media buying/planning agency partners, including ancillary research projects, media testing and identifying new and emerging opportunities
- Bachelors degree in related field
- 10+ years of paid media experience in various forms of media
- 3+ years’ experience planning/buying on DSP, working with 1st & 3rd party data sets
- 3+ years’ programmatic buying experience
- 5+ years’ experience with media analytics & research
- 5+ years leading and managing direct reports
- MS Office, Strong EXCEL & PPT Skills
- Ad Serving Software with Dynamic Creative Optimization
- Demand Side Platform (DSP) – Digital media trading desk
- Experience working with multi-touch attribution modeling
- Portfolio Management of Paid Media for a large brand
- Experience leveraging CRM & 1st Party Data to drive paid media efficiency & effectiveness
14
Paid Media & Audience Manager Resume Examples & Samples
- Achieved a Bachelor’s degree in digital media, business, communications, journalism, marketing, data science, or relevant/related field
- Experience working with various web publishing & digital marketing tools: Eloqua, Unica, BlueKai, Google AdWords, Sprinklr, Adobe Experience Manager, Adobe Test & Target, LinkedIn, Tealium, DoubleClick (DCM)
- Experience working with analytics/reporting tools such as Google Analytics and Omniture
- Prior experience with paid digital media account planning (4 years min, 7 years best), with an emphasis on programmatic media & data-driven campaign strategies. You also have proven experience with integrated advertising campaigns across multiple devices (mobile-first) and media channels
- Demonstrable experience in managing digital media strategies for high traffic websites
- Developed successful full-funnel, multi-channel B2B media campaigns, including strategy and execution. Agency experience is a plus
- Optimized and analyzed performance across multiple channels, especially digital (programmatic, paid search, social and content syndication)
- Know your way around ad-serving platforms, DMPs, ad tagging, attribution logic, testing, and tracking results. And you know how to use them with internal and agency partners
- Know web analytics and data analysis tools
- Know the digital marketing industry inside and out, and are up to speed with the latest trends and developments
- Shown you can build and make the most of relationships with vendors, partners and colleagues
- Great organizer and project manager
- Shown you can think analytically and use sound judgment to make decisions and solve problems
- Great communicator, written and spoken
- Passionate about measuring what matters, developing test & learn paid media frameworks, & communicating with key stakeholders about ongoing opportunities for optimizing media to align with business outcomes
- Experienced with visualization software such as Salesforce and Tableau
- The ability to develop and maintain strong working relationships with agencies and vendors while driving results
- Strong analytical skills and an ability to translate data into actionable insights for the business
- An ability to create digital media strategies on a small scale for pilots and a larger scale for business-wide initiatives
- Able to lead cross functionally - in a highly matrixed and entrepreneurial environment
- Exceptional communication and organizational skills
- Experience managing multiple projects in a fast-paced, deadline-driven environment
- A proven ability to build consensus and work effectively within a cross-departmental team
15
Paid Media Senior Account Executive Resume Examples & Samples
- Maintain relationships with representatives from social media platforms to enhance channel performance and capitalize on new biddable ad products
- Work with search, display, and content media buying team efficiently and effectively deploy client campaigns
- 3-5 years of experience working across social media channels along with other paid media options
- Experience with A/B testing and conversion optimization
- Familiarity with paid outlets and vendors
16
Paid Media Campaign Specialist Resume Examples & Samples
- Manage the day to day EMEA paid search campaigns across Google and Bing
- Develop media plan and execute strategy
- Work with internal and external partners to review paid media brief and get sign off
- Optimize campaigns based on the identified KPIs
- Adapt media plan and media brief into an SEM strategy
- Work with Google and other publishers to help identify optimization opportunities and industry trends
- Plan display “GDN” media strategy including media mix, demographics, ads, etc
- Responsible for day to day campaign execution and optimization for SEM and display advertising campaigns
- Interpret campaign performance and provide insightful analysis
- Conduct competitive SEM audits for industry and products supported
- Experience in developing EMEA PPC strategies
- Experience in providing search training and education
- Experience working with bid management solutions
- Good Understanding PLA’s “Product listing Ads”
- Good understanding GDN’s “Google Display Network”
- Experience with Audience Retargeting via GA or Ad-words
- Good understanding Paid YouTube advertising
17
Senior Account Manager, Paid Media Resume Examples & Samples
- Provide strategic counsel on paid media initiatives across diverse set of clients & industry verticals
- Manage multiple facets of client programs including strategy development, campaign execution, and analytics and reporting
- Participate in leading proposals and overseeing budgets and timelines for client projects
- Participate in media and digital strategy for pitches and campaign planning
- Understand research techniques and methodologies and use them to support development/execution of client campaigns
- Aid in developing partnerships, including buying platforms, financial systems, and outside buying firms
- Further incorporate paid media into transmedia efforts and evangelize to traditional PR teams
- Act as a catalyst for traditional teams to embrace paid media
- 5 – 8 years’ experience in media planning and buying, or related roles
- Full service agency experience preferred, but not required
- At least 3 years in a client facing roles
- At least 3 years managing talent
- Proficiency working within digital media platforms (Facebook Ads, Google AdWords, DSPs)
- Proficiency working with media planning software (ComScore, PMB/Telmar)
- A deep understand of analytics including informing on media attribution models, website tagging and pixel placement
- Expertise in executing different all types of media plans, i.e. acquisition (B2B/B2C), content marketing, branding/awareness campaigns, event marketing, etc
- Superior communication skills and ability to counsel clients’ top executive management on online marketing issues
18
Account Director, Paid Media, Vancouver Resume Examples & Samples
- Provide senior strategic counsel on paid media initiatives across diverse set of clients & industry verticals
- Work with Edelman Search experts to establish and hone Edelman Digital’s unique paid media perspective (capabilities decks, case studies, pitch decks, etc.)
- Represent media and digital strategy in pitches and campaign planning
- Stay on top of new media /digital trends and opportunities, be actively involved in community events and appearances
- Build strong relationships with organizations that are essential to our clients success
- Experience managing large-scale media programs on behalf of clients across industries
- Strong understanding of digital, social and search media platforms, trends, and measurement approaches
- Ability to manage the budgets and interdisciplinary account teams on sizable pieces of business
19
Senior Director, Creative & Paid Media Resume Examples & Samples
- Own the integrated marketing media & creative briefing process for strategic audiences, collaborating across all functions in marketing including brand, advertising, audience, supplier, customer, field marketing, and global communications
- Lead paid media center of excellence, establishing best practices for agency briefings, media planning & strategy, performance and analytics, annual planning, and annual/quarterly/monthly reviews
- Optimize and maximize the alignment of SAP Ariba’s creative and paid media strategy to leverage the breadth of SAP marketing initiatives, specifically related to global campaigns, integrated paid media, brand, events, and key audiences across SAP
- Oversee the agency relationship management of strategic agencies (such as Omnicom network of agencies)
- Provide regular cadence of performance metrics aligned to key business objectives, including KPI attainment, industry benchmarks and best practices
- Deliver succinct executive communications with regular cadence of key milestones, cross-functional marketing alignment, integrated planning and execution
- Budget planning and management
- Collaborate with key stakeholders across all functions of Marketing & Communications, as well as sales, presales, partners, suppliers, and customers
20
Paid Media & Brand Campaign Marketing Manager Resume Examples & Samples
- Creatively develop new ways to reach our audiences
- Manage and report the performance of campaigns, which includes creating visually appealing PowerPoint decks and presenting out to large groups of internal stakeholders
- Understand how every dollar invested impacts top-line revenue, and supports overall strategic initiatives
- Stay on top of the latest trends and products in the paid media industry
- Work with global audiences to globalize your initiatives
- Desired Qualifications
- 5 years in marketing with 1-2 years minimum experience in paid media campaign/online advertising optimization
- Outstanding attention to detail with superior time and project management skills
- Demonstrated proficiency with multiple formats of demand generation, including, but not limited to Social, Display Networks, Online Targeting & partners, and contact acquisition techniques
- Experience in A/B, multivariate experiments, optimizing landing pages and user funnels a plus
- Solid knowledge of website tracking tagging system and analytics tools (e.g., Google Analytics, Omniture, etc.)
- Experience creating and presenting ROI-driven marketing campaign plans
- Solid communication skills - both written and oral
21
VP, Paid Media Resume Examples & Samples
- 7 + years experience in the paid digital advertising space
- Craft paid media strategies for integrated digital marketing programs
- Work in collaboration with cross-functional teams, including digital, creative, and PR disciplines to develop paid media amplification and content distribution strategies to complement organic content placement
- Effectively manage, execute, and optimize digital media campaigns on multiple platforms, including, but not limited to: social partners, SEM channels, content discovery networks, sponsored content, traditional digital advertising
- Oversee and develop the growth of junior support staff to run the day-to-day of the paid media offering in the Chicago office
- Drive client meetings, creative brainstorms, new business opportunities, and agency and team development
- Advanced understanding of measurement and analytics tools
- Build and maintain relationships with key vendors, platforms and technology partners
- Draft knowledge share, case studies, and POVs across the network
- Provide high level counsel on paid media initiatives across agency accounts
- An awesome, collaborative attitude, excellent communication (written/verbal) skills, and an insatiable thirst for knowledge
22
Director, Paid Media Resume Examples & Samples
- · Develop paid media strategies for integrated digital marketing programs
- · Manage and optimize advertising campaigns in support of content marketing campaigns on social media (Facebook, Twitter)
- Some work on SEM and traditional display advertising also required
- · Test and evaluate new or emerging ad units/technologies
- · Manage the work of junior support staff to run the day to day of our paid media campaigns
- · Oversee measurement and reporting of paid media campaign results
- · Participate in client meetings, creative brainstorms, news business, and agency and digital team development
- 4-6 years of relevant digital paid media experience, including deep expertise in advertising on social platforms (Facebook; Twitter; LinkedIn)
- Comfortable working with managed service vendors or running programs in-house
- Understanding of analytics and measurement tools required, including integrating ad conversions into analytics packages
- Ability to quickly transition from strategic to hands-on role quickly and efficiently
- An absolute thirst for staying ahead of the curve on paid and social strategies and tactics
- Ability to juggle multiple projects at the same time (juggling real balls not required)
- Ability to effectively communicate through any medium (written, verbal, tweet)
- An awesome, collaborative attitude
- · Deep experience using paid media to drive cross-channel, integrated communications campaigns, including deep experience advertising on social platforms
- · Ability to work on some of the most pressing issues of the day, and cut across a wide variety of Weber Shandwick’s nonprofit, corporate, consumer and government clients
23
Paid Media Intern Resume Examples & Samples
- Supporting team to project manage Content Partnership creation with premium publishers
- Working with Media Agency to collect screengrabs of live media and to keep Flowchart up-to-date
- Keeping track of budgetary documents and contracts to keep overall spend in check
- Tracking creative creation process with Creative Services team to make sure the media can launch on time
- Owning Facebook Lead Gen program to help hit Lead Generation goals on a monthly basis
- Researching new partners and tactics, including meeting with vendors and providing recommendations
- Setting up new campaigns in Salesforce so that they can be tracked properly
- Should be a fast learner & hard worker
- Should be very interested in Media/Marketing
- Fluency with Microsoft PowerPoint, Word, and Excel
- Excited by a fast-paced, dynamic environment
- Should be comfortable working on your own and in a team setting
- Should have a positive attitude
24
Senior VP, Paid Media Resume Examples & Samples
- Strengthen the practice leadership team for Paid Media; develop vision and strategy for the practice
- Identify create, share and implement new processes and initiatives to help clients, internal partners and/or departments accomplish their communication goals
- Strategize with colleagues to prioritize and plan for pursuit of Media business development targets, by vertical, specialty practice area, and company importance
- Advise on strategies to improve the RFP win rate, participate in, and at times lead, important pitches for media assignments
- Meet quarterly and annual revenue targets
- Initiate structure, and engage high impact strategic partnerships (both internal and external)
- Develop and manage senior relationships, including C-Suite, with Edelman’s major clients to provide strategic counsel
- Identify and develop senior talent in the media practice
- Build and maintain Edelman’s reputation in the paid media space in the interests of business development and attracting top talent
- Proven 10+ year track record of pitching innovative media strategies to advertisers across all industry verticals
- Strong senior relationships at media companies, clients and emerging technology providers to enable near-term business opportunities
- Relentless drive to review and improve processes, best practices, organizational structures and personnel for optimal results
- Demonstrated ability to develop, market, and integrate intellectual capital, POV, and offerings that address media trends and needs, company vision and strategy, and practice goals
- Collaborative and empowering approach to team, project, and practice leadership
- Ability to focus on opportunities that have the most strategic and financial impact for the agency
- Track record of consistently meeting revenue goals
- Demonstrated ability to target and penetrate key prospects and influence decision-makers Ability to understand client stated and unstated business goals
- Extensive agency or professional services experience and a visionary leader who inspires and motivates a team
- Demonstrated ability to lead multidisciplinary teams during the sales process to create compelling solutions for prospective clients
- Self-driven, confident and analytical as well as possess excellent presentation and communication skills
25
Regional Sales Manager, Paid Media Sales Resume Examples & Samples
- Work closely with the Sprinklr Enterprise Sales teams in your region to Close new business on Paid media SaaS opportunities from a platform and services perspective
- Be the paid digital media expert that clients and prospects can rely on to guide them to choose Sprinklr as their preferred solution for integrating paid owned and earned media
- Demo Sprinklr’s paid media solution and communicate clear business value to Clients and Prospects
- Provide feedback to product org on what we should be building
- Actively seek out new sales leads and business opportunities through active networking and utilizing business referrals
- Maintain current knowledge of our industry, market, and competitors to provide that sales edge needed to close business and generate revenue
26
Account Director, Paid Media, Calgary Resume Examples & Samples
- Lead proposals and oversee budgets and timelines for client projects
- Oversee media research and POV development
- Establish strategic relationships with the most influential media partners (i.e. Facebook, Google, Twitter)
- A minimum of 7 years of progressive experience evaluating, negotiating, planning and purchasing of traditional and online media, especially social, mobile and search media within an agency environment
- Passion for growing a media strategy practice that focuses on paid media in conjunction with content strategy
- Experience managing account profitability, new business solicitation, and quality of account service and employee development within an agency setting
27
Digital Analyst, Paid Media Resume Examples & Samples
- 1-2 years of relevant work experience required (paid media campaign management and email marketing are preferred)
- Agency internship or work experience preferred; tactical execution responsibilities a plus
- Manages day-to-day digital operations activities across a range of digital programs, supporting paid media, merchandising, email marketing and eChannels
- Responsible for the development and execution of paid media (including bid management), merchandising, email marketing, and eChannel tactics across multiple platforms for individual hotels
- Evaluates, audits and reviews deliverables from in-house partners, vendors, agencies and freelancers for accuracy, quality guidelines and standards; manages updates as necessary
- Supports paid media tactics including search engine marketing, meta search marketing, display and social media marketing
- Supports merchandising tactics including offer and landing page creation and submitting third party merchandising placements
- Supports email marketing tactics including creative, copy, and execution
- Supports eChannel tactics including advertising and merchandising
- Completes ad-hoc projects; contributes to research, planning and execution for individual hotel, cluster and regional initiatives
- Maintains positive working relationships with internal partner teams, vendors, internal Client Service and Operations teams
- Manages time effectively and conducts activities in an organized manner
- Performs other reasonable duties as assigned by manager
- Organizational Capability - Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit
- Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives
28
Paid Media & Advertising Analyst Resume Examples & Samples
- Perform research and analysis on effectiveness of paid search activities in meeting objectives, such as raising awareness of the Pega brand and acquiring qualified users
- Develop rigorous A/B test plans, including ad copy, audience segmentation, and landing page tests
- Work closely with Industry and Product marketing teams to gain a deep understanding of Pega’s technology and marketplace, using insights for campaign development
- Collaborate with the Web team on landing page development, optimizations, and coordination with the SEO manager on Pega’s overall search strategy
- Collaborate with the brand, advertising, and marketing analytics teams to build and analyze standardized report(s) to communicate strategy and impact of Paid Search activities
- Ensure all activities are designed and executed in alignment with measurement/reporting framework
- Proven track record of successfully managing paid search activities
- Understanding of paid search management and web analytics platforms
- Demonstrated ability to develop defined strategies and execute against them quickly and accurately, while proactively identifying and raising opportunities for improvements
- BS or BA in marketing, mathematics, economics or business
- Proficient in Microsoft Office, specifically Excel
- Demonstrated ability to self-manage against defined time/budget requirements
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Channel Director, Paid Media Resume Examples & Samples
- Must be able to craft client presentations in a visual manner that tells a story while conveying necessary media details
- Is able to think beyond media and contribute to overall business and communication goals discussions
- Demonstrated ability to manage and lead across multi-office internal agency environment and multi-agency external client engagements
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Head of Paid Media Resume Examples & Samples
- Working alongside the Heads in the acquisitions team and agencies to plan and execute the global digital marketing strategy in order to deliver the global acquisition targets
- Manage the global digital marketing budget, ensuring spend is on target, relevant approvals are gained for spend, invoices are submitted promptly and accruals are managed with the finance team on a monthly basis
- Drive the agency to create the over-arching communications platform, thinking user first, ensuring we connect the brand with the right audience and message. Sell this into key stakeholders within the business and implement across aligned media buys
- By working closely with the Audience Advertising team, ensuring we are sharing the relevant learnings that will enable us to get the most out of our paid media and platforms. EG work with them to better understand how we take learning from them to inform learnings and tests on media buys offsite for new audiences
- Work with the agency, brand and the internal creative team to develop innovative and compelling global digital creative materials, incorporating all possible creative learning’s, audience and market insight to shape communications
- Lead the relationship with global agencies, ensuring campaigns are briefed effectively and on time, internal product and market insight is shared and ensure that we have the right technology in place. Ensure all new agency personal are inducted to the FT business and that all invoices and administration is managed effectively
- Utilising best practice in the tracking, optimization and reporting of all digital campaign activities
- Be the main spokesperson on weekly digital subscription numbers
- Develop the operating plan for B2C digital subscriptions for the year and review this quarterly
- Regularly update the team and wider business on changes in media buying and new tests
- Working with the Conversion team on the delivery, ongoing management and testing of the offer and CTA strategy offsite whilst aligning onsite, auditing all digital touch points to gain consistency
- Leverage learnings offsite, creating efficiencies of spend across external digital media investment
- Create a framework for how we work with the internal Media Buyer to leverage the use of contra
- Work with the Regional Team to implement research learnings across all activity
- Establish a team of channel specialists as key advisors on paid media for B2C Marketing
- A stakeholder in implementing attribution through the B2C Marketing team
- Keep abreast of current trends in digital marketing and bring actionable insight to the team to inform the paid media strategy
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VP, Paid Media Resume Examples & Samples
- Effectively manage, execute, and optimize digital media campaigns on multiple platforms, including, but not limited to: social partners, SEM channels, content discovery networks, sponsored content, programmatic digital advertising
- Oversee and develop a team of paid media specialists
- 8-10+ years of experience in the paid digital advertising space
- Advanced ability to craft targeting, measurement and analytics approaches in the digital media ecosystem
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Paid Media Lead Resume Examples & Samples
- Lead paid media engagements, this may involve architecting the media strategy, conducting audience and media research, building campaigns, partnering with media and ad technology vendors, optimizing campaigns for business outcomes, creating performance reporting, and making program improvement recommendations
- Perform assessments and develop roadmaps to help clients establish and achieve their paid media objectives
- Keep in front of industry and paid media trends and developments by conducting research, engaging in training and attending industry events
- Develop and expertly monitor progress towards monthly CPL and CPA targets and monthly revenue goals in partnership with BI, analytics and Finance team
- The ability to translate metrics into insights into action
- Excellent verbal and written communication skills for effective communication and presentation to stakeholders, including management, marketing, creative, production, local agencies and outside vendors
- Ability to effectively manage a Paid Media team Takes ownership of tasks and ensures their quality
- Experience handling marketing budgets and forecasting reporting results
- Advanced knowledge in the latest related technologies
- Strong analytical skills and attention to detail
- Proactive Team Player
- Self learner
- Problem Solver
- Ability to fix complex issues
- Good research skills Digital Media Buying Tools Working knowledge of the various paid marketing channels and technologies, including paid search Google AdWords , display and retargeting, social network advertising
- Example technologies include Google Adwords Demand Side Platforms DSP Display Adservers Nice to have DoubleClick Campaign Manager DCM DoubleClick Bid Manager DBM DoubleClick Search DS Other Adservers Microsoft Office Proficient with Microsoft Office Word, Excel, PowerPoint, Project
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Marketing Paid Media Resume Examples & Samples
- Evaluate areas of opportunity and efficiency in Display Marketing media plan and website portfolio
- Analyze Paid Search query reports to optimize efficiency and identify scalable keyword additions
- Take full end-to-end project management ownership of new ad-hoc strategic projects
- Develop & present comprehensive marketing briefs & media plans to upper management
- Collaborate with cross-functional teams on new projects (creative, development, compliance, legal, content etc.)
- Assist in developing new ad copy and building new landing pages
- Evaluate bidding across media campaigns (CPC and bid modifiers for search), and CPM and private media buys for Facebook & Display
- Excellent analytic, quantitative, and problem solving skills
- Experience querying and analyzing complex data sets
- High level of accuracy and attention to detail
- Fluency in Microsoft Excel and PowerPoint
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Manager Digital Paid Media Resume Examples & Samples
- Provides local stakeholder contact regarding Digital Acquisition paid channels, data, tracking & reporting systems related to online paid channel activity
- Responsible for collaborating with International channel leads & prioritizing GCM market performance
- Responsible for collaborating with Brand Marketing & supporting GCM market initiatives
- Provide commercial support to digital campaign management team communications
- Works with key stakeholders, agencies and departments in Global Online, structuring the resources and activities of the department/project so objectives are accomplished
- Disseminates, organizes and communicates assignments and projects within the department/project team
- Has a cross-channel perspective, and seeks to instigate improvements to process across PPC, Display, Dynamic retargeting, Meta search, and Affiliates (within GCM)
- Innovates. Constantly seeks to place Hilton activities within GCM at the forefront of online marketing via technological enhancements & improvements in process
- Manages third party relationships; identifies required vendors, negotiates and monitors quality and cost of services
- Owns paid channel activities within GCM, and seeks to drive optimal channel performance & revenue growth
- Trial and implement new local services and share Best Practices within digital acquisition for onward communication /sharing with Brands, Customer Marketing and other Global online teams
- Assesses actual performance against standards to determine whether the Digital Acquisition department performance are on target to reach goals and takes corrective actions as necessary
- Operates within established budgetary parameters
- Four (4) years of experience in online marketing roles in Greater China
- Substantial experience in digital agency performance management or working experiences with digital agencies
- Effective communication skills, with the ability to clearly and concisely express ideas both verbally and in writing
- Ability to analyse website performance data (i.e. financial, statistical and/or performance)
- Strong problem solving skills
- Strong project management skills, including the ability to manage details through to completion and ensure project deadlines are met
- Working knowledge of Microsoft Excel
- Understand of principles and practical application of driving engagement and awareness of websites
- Expert knowledge of Google AdWords & DoubleClick. Good understanding of web site tracking systems, and experience in using at least one such major system such as Adobe
- Existing relationships with major media owners & search engines within GCM
- Advance understanding of all online channels, such as paid search, online display advertising, affiliates, SEO. Proven record of planning, managing & optimizing paid search/online activity to budget and revenue targets
- Required Qualifications
- Education:BA/BS/Bachelor's Degree
- Years of related experience:3-5
- Years of management or supervisory experience:2+
- Management or supervisory experience type:Supervisory
- Extensive knowledge of integrated marketing strategy or digital marketing experience and eCommerce experience
- Extensive experience reviewing data, manipulating data, and developing insights
- Experienced presenting findings (story-telling) to internal and/or external customers and provide strategic recommendations
- Extensive managerial experience
- Education:MS/MA/Master's Degree
- Years of related experience:5-7
- Years of management or supervisory experience:4+
- Management or supervisory experience type:Managerial
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Associate Director, Paid Media Resume Examples & Samples
- You want to have an impact and feel passionate about the work that you do
- You are driven and hungry for success, and always want to learn more
- You are a team player and enjoy collaboration
- Serve as a day to day leader for the Media team as well as being a subject matter expert for internal and external clients
- Provide assessment of client's current social and digital proficiencies and areas for improvement
- Finalizes and presents media objective and strategy documents for larger efforts and periodic quarterly and annual planning
- Manages negotiations for high value and/or complex packages
- Delegate work effectively to, not only teach direct reports, but also deliver seamless client work
- Foster an environment that encourages intelligent risk taking, innovation and creativity
- 6+ years of experience in a media planning agency role, with emphasis on digital (and integrated) planning and campaign management
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Associate Director, Paid Media Resume Examples & Samples
- You have a proven track record executing best-in-class digital media programs for large brands
- You have both media planning and buying experience and strong paid social and PPC expertise
- You are a strategic thinker who is able to focus on long and short term goals with equal scrutiny
- You are an effective communicator amongst team members, company leadership and clients alike
- Serve as a day-to-day leader for the Media team as well as being a subject matter expert for internal and external clients
- Responsible for channel planning across digital placements, including search and social
- Build relationships and work collaboratively with account teams to develop and optimize campaigns
- Monitor trends in the digital marketing and advertising industry
- Participates in agency new business efforts, presentations, and other key department projects
- 6+ years experience developing and managing social/digital campaigns at a social or digital media agency
- Ability to problem solve and think critically and strategically
- Proven record of managing multiple projects, individuals at once
- Experience planning and buying across a wide variety of digital formats and types, including: high impact and rich media, paid social (including Facebook/Instagram, Snapchat, et al), mobile, video, native and programmatic/RTB, search/PPC
- Knowledge of ad server technology and understands basic ad tag set up and structure (both for advertising assets/banners and web)
- Experience with web analytics and social analytics and listening tools preferred (Google Analytics, Facebook Insights, Radian6, Sysomos, RadiumOne, LiveRamp)
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Manager Paid Media Analytics Resume Examples & Samples
- For the supported Business Units, develop a holistic campaign reporting framework to evaluate all media activities across dimensions such as awareness, engagement and purchasing behavior
- Work on a set of tools and on a recurring set of analysis in order to facilitate insights into the business; ensure that actions are driven by these insights
- Identify the most appropriate KPIs and supporting metrics for each campaign, and create reports and recommendations in support of ongoing business decisions or paid media initiatives
- Work hand in hand with the Business Units, the markets, and the media agency to define digital advertising targets and corresponding optimization strategies
- Via reporting on key metrics, producing adhoc reports, analyzing and interpreting trends drive the generation of actionable insights based on all available analytics data
- Execute analysis (e.g. segmentation, campaign) using analytic and/or statistical/applied statistical tools to address business questions, issues, and opportunities
- Research market best practices in Paid Media Analytics and stay abreast of latest industry trends. Develop and maintain an external peer network in order to participate in a culture of innovation and learning within the Paid Media Analytics team
- You are an independent learner, a self-starter and above all you are curious and passionate about Digital Media and Analytics. You live and breathe it. You are excited to develop and enhance your Paid Media skills and experience!
- Strong analytics/data skills and understanding of business needs to prioritize
- Strong experience in descriptive statistics and trend analysis
- Highly proficient MS Excel skills including Pivot table, creation of simple macros creation and handling large data sets
- Understanding of techniques to correlate data, assessing significance & interpreting data and translating findings into business insights and recommendations
- Hands-on experience with web analytics, social analytics, ad serving, tools in the Digital Paid Media universe, cookies (e.g. Adobe Analytics, DoubleClick, Facebook Ads, Twitter Ads, Google Analytics, MOAT Analytics, Integral Ad Science …)
- Significant depth of knowledge in all digital media disciplines and the implications of media mix and advertising channels integrations, including paid search, organic search, affiliate marketing, feeds based channels, performance display and paid social
- Understanding of data hygiene best practices
- An ability (verbal and written) to tell the story behind the numbers is a must. Strong writing skills
- Fluency in English is a must (speaking and writing skills)
- Knowledge/understanding of data collection methods (e.g. API, JavaScript, data sources, SDK, tag management …)
- Experience and knowledge of technical and creative aspects of digital, social and mobile. An understanding and appreciation of the role of strong creative in creating effective media experiences and deep familiarity with IAB standards
- Experience with data manipulation, analysis, and visualization tools
- Understanding of fields complementary to your activity (Market Research, Marketing Intelligence, Data Science) to leverage synergies and work towards building of a 360° view of our consumers
- Familiarity with and interest in attribution concepts and usage. Hands on experience of data-driven/algorithmic attribution (e.g. Visual IQ or Adometry)
- Minimum Bachelor’s degree in Business, Marketing or quantitative field
- 2+ years as an analytics expert in a digital consumer facing context, either agency or client (brand)
- Experience with international and working in a multicultural environment
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Digital Marketing Manager, Paid Media Resume Examples & Samples
- Paid Media campaign planning and development (including forecasting, targeting, budget recommendations, translation needs)
- Managing global paid media campaigns to ROAS targets
- Sales support – participate in RFPs and new business pitches
- SME – Acting as subject matter expert within the organization for Paid Media
- Identifying campaign weaknesses and optimization opportunities. Providing Quality Assurance
- Working with global teams and partners to manage a best in class global search program for our clients
- Providing operational leadership, mentoring and training for direct reports
- Staying abreast of latest trends and best practices in the Search industry and ecommerce and recommending and implementing strategies which can benefit PFS clients
- Recent client work experience in paid search campaigns
- Understanding of web analytics programs (IBM Digital Analytics, Google Analytics, Adobe)
- Understanding of e-commerce KPIs and strategies
- Experience with keyword research, traffic and budget forecasting
- Experience with creative, ad extensions, A/B testing
- Up-to-Date experience with paid media tactics and best practices
- Experience analyzing analytics data and managing campaigns
- Fluency in MS Office Tools for reporting and client presentations (Excel, PowerPoint)
- Experience in business scoping, pitches and case study development
- Experience with global campaigns, translation process
- Experience with PLA/CSE campaign management and optimization
- Experience with RLSA, retargeting and RTB
- Experience with competitive intelligence solutions
- Experience with paid media tools (Double Click, Marin, Kenshoo)
- Experience managing affiliate marketing programs
- Experience with campaign audits and competitive research
- Experience with retail digital marketing
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Associate Marketing Manager, Paid Media Resume Examples & Samples
- 50%
- | All must be met to be considered
- 3+ years in a marketing role
- 2+ years managing acquisition campaigns in the paid media space
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Summer Intern, Paid Media Resume Examples & Samples
- Assist with digital media campaigns on multiple platforms, including, but not limited to: social partners, SEM channels, content discovery networks, sponsored content, traditional digital advertising
- Compile and organize media performance data from multiple sources
- Draft reports during and post campaign with insights to help inform future media and content strategy
- Research potential audiences and markets for relevant activations
- Work with the media team to identify innovative tools and partners to grow the paid practice at Edelman
- Stay up-to-date on industry news and trends
- Strong analytics skills/mindset, both quantitative and qualitative
- Strong critical thinking skills, writing skills, communication skills, consulting skills, and ability to work within a team
- Self-starter with the ability to initiate projects and see-through to completion
- Has a solid understanding of “big picture” paid media and how it relates to overall business objective/target
- Course work that includes marketing, research/statistics or advertising
- Ability to identify, clarify and assist in the development of campaign KPIs based on client business objective
- Basic understanding of native paid media interfaces (e.g. Power Editor, AdWords, Ads Manager, etc.)
- Basic understanding of ad-serving and web analytics tools (e.g.: Google DFA, Atlas, Google Analytics, etc.…)
- Experience using social media platforms such as Twitter, Facebook, LinkedIn, Instagram, etc
- Analytical Degree (e.g.: Math, Statistics, Economies, etc.…) is a plus
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Paid Media Resume Examples & Samples
- 1-2 years of experience working in digital and paid social media buying, as well as a familiarly with traditional media buying
- Familiarity and understanding of different paid media outlets, platforms, vendors, and ad servers
- Strong data analysis and critical thinking skills
- Ability to work on multiple projects simultaneously in a fast-paced environment
- Enthusiastic and positive attitude with an exceptional attention to detail and the ability to take a project from concept through to completion
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Paid Media Program Manager Resume Examples & Samples
- 8+ years demonstrable experience in digital and web (specify role)
- Must demonstrate excellent client communication and presentation skills to gather requirements, sell designs and build consensus
- Must possess strong collaboration and practice leadership skills
- Deep marketing, advertising, design or brand building experience
- Excellent understanding of UX and UI design best practices
- Ability to think beyond the small picture into big picture branding
- Strong multitasking abilities and team leading skills
- A willingness and desire to re-examine what you know in order to continually challenge your creativity
- Desire and ability to thrive in a fast paced environment on multiple projects in various phases and under tight deadlines
- Deep knowledge of design trends for mobile, iPad, video and other new media (keep for Designers & Strategists)
- BA/BS in Graphic Design, Information Design, or other visual arts
- A current portfolio with up-to-date projects that demonstrates the application of current design trends and concepts required for all applying to position. (keep for Creative Services roles)
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Senior Manager, Paid Media History Resume Examples & Samples
- 4+ years in media agency
- Strong understanding of media marketplace and solid knowledge base around innovative targeting and data opportunities
- Fluent in excel and power point
- Position must be able to juggle significant workload with multiple projects in play simultaneously
- Must be able to integrate strategic direction with other areas of department and other areas within the organization
- Must be able to receive direction & plan action steps independently
- Strong interpersonal and relationship building skills a must
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Manager, Paid Media Resume Examples & Samples
- Overseeing a team of 1-2 Associate Managers across brands
- Direct responsibility of Paid Social, Retargeting, and Display channels
- Responsibility for aspects of channel analytics inclusive of Fractional Multi-Touch Attribution
- Launch a programmatic display strategy delivering to web and retail stores
- Develop a test and learn plan to support go-to-market plans by channel
- Support for the multi-brand budgeting, accrual and forecasting processes
- Support of our web-analytics and web-based reporting tools
- Support annual and seasonal strategy plans by brand to support ecommerce and stores
- 3+ years of digital marketing/customer acquisition, retention experience
- A hands-on person with exceptional relationship building skills
- Superior analytic skills, and the ability to compile, analyze and leverage performance data to both identify new opportunities and optimize current campaigns
- Demonstrated ability to deliver against KPIs while building strategy and tactical plans
- Knowledge of advertising creative development, including an understanding of how consumers engage with direct response media and the levers that drive performance
- Experience with Adwords, Facebook Power Editor, and Google Analytics a plus
- Bachelors’ degree from 4 year accredited institution
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Data Analyst, CRM & Paid Media Resume Examples & Samples
- Work collaboratively with campaign managers as the subject matter expert on our ecosystem of data to create custom segments and support campaign executions
- Perform and report post campaign analysis that provide actionable insights on how to better communicate to our user base
- Compile reports and conduct presentations to a wide variety of product and marketing teams to shape strategic and operational decisions
- Advise on campaigns, including but not limited to lifecycle triggers and large scale testing strategies, using data-based insights with the goal of optimally achieving KPIs
- Translate business challenges into testable hypotheses, own/manage execution, tracking and results in ways that change the way we do business
- Mine and analyze a broad array of quantitative and qualitative data assets
- Work across numerous internal and external marketing automation platforms (Sales Force Marketing Cloud, DMPs, Publisher and Social Partners, etc)
- Create and manage innovating reporting dashboards that track customer behavior and campaign performance against target benchmarks over time
- Use exploratory data analysis to identify new marketing and optimization opportunities
- Define and implement customer segmentation and profiling strategies
- Run ad-hoc and scheduled customer lists to power PlayStation’s digital marketing channels
- SQL programming experience required
- Minimum 1-3 years’ experience working with relational databases
- Minimum 1-2 years’ analytics experience, preferably within marketing
- Ability to collaborate and communicate effectively with a diverse group of partners including marketing, technical teams, and agencies
- Demonstrable track record of data project management, thought leadership, and self-direction
- A passion for and the belief in the power of making data-driven decisions
- A demonstrated interest in digital entertainment and gaming
- Well versed in spreadsheet modeling and presentation-making skills that effectively present data in a compelling way, both verbal and written, to influence marketing decisions
- Demonstrated analytical and quantitative skills—skilled at analyzing and deriving meaningful insights out of complex data and translating that into actionable strategies
- Passionate about gaming and video game culture
- Skilled in various programs such as Adobe Analytics and Google Analytics
- Experienced with BI visualization tools such as Tableau or Microstrategy
- Executed analysis projects related to lifecycle marketing, targeting segmentation strategies, cohort analysis and tracking, churn prevention, A/B and multivariate tests, and reporting dashboard design and development
