VP Media Resume Samples

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RG
R Green
Rosemarie
Green
9687 Icie Square
Dallas
TX
+1 (555) 745 4604
9687 Icie Square
Dallas
TX
Phone
p +1 (555) 745 4604
Experience Experience
Philadelphia, PA
VP, Media
Philadelphia, PA
Hyatt, Barrows and Buckridge
Philadelphia, PA
VP, Media
  • Assist in interviewing, hiring, training, mentoring, developing and evaluating team members
  • Develop and implement innovative media strategies to improve the effectiveness of clients' marketing programs
  • Provide assessment of client's current social and digital proficiencies and areas for improvement
  • Delegate work effectively to, not only teach direct reports, but also deliver seamless client work
  • Lead team in social and digital’s role within the media mix and help teams define tactical game plans to set strategies and develop media plans
  • Own development and production of agency POV's and trend reports
  • Drive alignment with overall digital strategy; produce on-going recommendations, drive thought leadership, media best practices and strategies to maximize integrated marketing campaigns results
Chicago, IL
VP Media Sales
Chicago, IL
Fadel-Cummings
Chicago, IL
VP Media Sales
  • Collaborate with the VP of Sales Development to maintain and increase market revenue, sales products, sales materials and trade presence
  • A strong network of senior level relationships and relevant contacts at major advertising and marketing agencies
  • People Manager & Recruitment Responsibilities
  • Ensure efficient department operations by implementing an effective go-to-market structure and expense management
  • Manage all key strategic relationships with media agencies, major brands and sponsors
  • Develop National sales strategy with our internal leadership that will generate revenue through both agency and client relationships
  • Execute a high volume of day-to-day sales activities and in person meetings
present
Phoenix, AZ
VP, Media Sales
Phoenix, AZ
Bernier, Kuhic and Kertzmann
present
Phoenix, AZ
VP, Media Sales
present
  • Manages the planning, development, and growth of new business relationships in the syndicated media sales market for the western region
  • Manages ongoing relationships with key agency and client personnel
  • Oversees the west coast office staff and the management commercial inventory and coordination of media schedules
  • Provides oversight of sales presentations; attends client and agency calls to encourage purchasing of commercial time
  • Supervises all schedule maintenance and audience delivery information flow. Monitors all billing and posting for western region
  • Works with Sr. VP to develop strategic goals for team as well as financial reporting related to the western regions’ performance
  • Performs other related duties as assigned
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Baylor University
Bachelor’s Degree in Marketing
Skills Skills
  • Knowledge of media analytics and ability to apply data to inform insights, test and optimize to support media strategies
  • Strong presentation and analytical skills
  • Ability to sell – the agency, media strategies, your direction
  • Ability to multitask, properly delegate and deliver accurate work on time
  • Knowledge and understanding of the strategic role of audience buying technologies and automation is critical
  • Strong negotiation and communication skills
  • Previous experience in running a multi-person team
  • Prior experience in motion pictures or entertainment
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13 VP Media resume templates

1

VP, Media Resume Examples & Samples

  • Experience in managing traditional and interactive media programs, brand and direct response campaigns
  • Proven experience leading a large digital media team and managing innovative campaigns for blue chip clients
  • Minimum of 15 years of advertising and marketing industry experience; 7 years of digital experience at an interactive or marketing agency
  • Familiarity and relationships within online media landscape, including those in search, portals, web publishers, programmatic, and emerging publisher and vendor technologies
  • Outstanding track record of management capabilities and organizational leadership in a client-service, team-driven environment
  • Superior interpersonal, communication and presentation skills
  • Skilled negotiator
  • Strong business strategy and analytic skills
  • Track record of successful problem-solving skills
  • BA/BS required; MBA or relevant Master's Degree a plus
2

VP Media Sales Resume Examples & Samples

  • Lead a talented team of 6 digital sellers
  • Develop National sales strategy with our internal leadership that will generate revenue through both agency and client relationships
  • Drive revenue growth objectives by forecasting quarterly and annual targets and implementing an effective go-to-market strategy
  • Develop, implement and manage a thorough and consistent sales process with appropriate metrics for sales pipeline management
  • Consistently use Sales Force and other automation tools to effectively measure individual team member opportunity activity and outcome metrics
  • Collaborate with the VP of Sales Development to maintain and increase market revenue, sales products, sales materials and trade presence
  • Ensure efficient department operations by implementing an effective go-to-market structure and expense management
  • Stay abreast of relevant market trends, client needs, expectations and opportunities as well as shifts in the competitive landscape
  • Personally build and maintain deep relationships with key industry leaders
  • Execute a high volume of day-to-day sales activities and in person meetings
  • Plan and implement sales meetings, training, and motivational activities
  • Communicate client objectives and feedback internally
  • 15+ years successful digital advertising sales leadership experience
  • Outstanding communications skills including negotiation skills and well-honed consultative selling skills
  • Flawless presentation skills and the ability to lead strategic conversations that address the goals of UrbanDaddy and the client
  • A strong network of senior level relationships and relevant contacts at major advertising and marketing agencies
  • Male and luxury media background a plus: Liquor, Automotive, Gear, Financial,
  • Demonstrate an in-depth knowledge of digital media business and agency partner requirements
  • Ability to sell integrated sophisticated programs across platforms: content, commerce, technology
  • A minimum of a Bachelor’s Degree required
  • Ability to drive revenue in a fast paced, highly creative organization
  • A natural coach, motivator, strategic thinker and entrepreneur
  • Highly organized and results driven
  • A passion for success on a personal, team and organization level
3

VP, Media Analysis Resume Examples & Samples

  • Manages large scale ROI models and financial forecasts ($20 million plus); participates in business proposal designs, development and ROI projections
  • Supervise and review large scale budgets and financial forecasts; review business models, sales performance, viability of programs in development and ROI models
  • Leverage knowledge of competitive metrics including ratings and CPM’s and business finance models to structure and develop financial databases, forecasting applications and competitive assessments
  • Analyzes and use ratings and CPM metrics to estimate business growth potential. Provide executive summaries to senior management to highlight quality, trends and problem areas
  • Oversee the work product and team generating and maintaining rating and vpvh estimates and financial forecasts for all Time Warner television product based on established media research infrastructure
  • Manage extensive contractual rating and financial analysis and forecasts; including Network, Cable and Broadcast Station Group transactions
  • Evaluate competitor's programs using ratings and CPM information. Keep company executives informed of competing programs and the overall marketplace
  • Think strategically beyond purely financial considerations using multiple metrics including Nielsen ratings data to structure financial models and forecast emerging trends impacting media (PVR, VOD, Nielsen LPM). Outstanding conceptual, analytical and excel modeling skills
  • Responsible for developing and implementing “Excel and Modeling Best Practices” in Media Research Department to effectively interface with Finance operations throughout Time Warner
  • Develop innovative initiatives to best understand monetization metrics across existing and emerging platforms
  • Improve Media Research organizational effectiveness, efficiencies, productivity and quality
  • Perform other job related duties or projects as assigned
4

VP, Media Sponsorship Resume Examples & Samples

  • Manages media sponsorships and oversees the day-to-day development and delivery of advertising campaign strategies and materials for upcoming films
  • Generates new creative pitches for media sponsorships
  • Conceptually creates advertising for print, television and radio
  • Selects creative vendors for concepts and execution of additional content
  • Monitors the development of the campaigns
  • Presents campaigns to key Warner Bros. executives, filmmakers and artists
  • Maintains and approves budgets
  • Attends promotional shoots on set and in locations in Los Angeles
  • Performs miscellaneous duties and special projects as needed
5

VP, Media Sales Resume Examples & Samples

  • Manages the planning, development, and growth of new business relationships in the syndicated media sales market for the western region
  • Manages ongoing relationships with key agency and client personnel
  • Oversees the west coast office staff and the management commercial inventory and coordination of media schedules
  • Provides oversight of sales presentations; attends client and agency calls to encourage purchasing of commercial time
  • Supervises all schedule maintenance and audience delivery information flow. Monitors all billing and posting for western region
  • Works with Sr. VP to develop strategic goals for team as well as financial reporting related to the western regions’ performance
  • Performs other related duties as assigned
6

VP, Media Services Resume Examples & Samples

  • Develop and execute WWE growth strategies associated with Media Partner contract negotiations
  • Coordinate and integrate media strategy across WWE teams and departments
  • Build relationships with media outlets and liaise and approve communications
  • Negotiate media and marketing contracts, contractors and associated fees
  • Create media strategies across channels and set metrics and goals
  • Analyze data to determine impacts and drive strategy
  • Understand client marketing needs and business models in order to expedite sales cycle
  • Understand WWE capabilities and accurately articulate the value of WWE sponsorship and media propositions
  • Lead and manage Account Manager, Media Services
  • 10+ years of proven revenue development experience with progressively responsible roles focused on integrated sponsorships and digital media expertise, preferably in consultative selling to Fortune 500 C-level decision makers and/or similar senior level agency decision makers
  • Proven track record of successfully closing seven figure sponsorship and/or media deals
  • Solid understanding of the digital/technology landscape including industry trends, key players, terminology and overall knowledge of the sponsorship/media landscape with ability to craft integrated marketing plans and solutions
  • Strong goal orientation with proven track record of building a pipeline of new business and exceeding established financial targets
  • Robust analytical skills, including market strategy and a value-based selling process
  • Excellent written and verbal communication skills including the ability to create and deliver convincing and strategic sales approaches, proposals, documentations and presentations
  • Excellent relationship-building and interpersonal skills with the ability to effectively inform, motivate, and organize a multi-person sales team
  • Advanced negotiating skills
  • Able to work effectively in a fast-paced, dynamic environment while staying highly organized and detail-oriented
  • Willing and able to travel for business (approximately 15% ) and work a flexible schedule including nights, weekends, and holidays as needed
  • Bachelor degree required, Master degree a plus
7

VP Media Research Resume Examples & Samples

  • Identify opportunities for new business and stay abreast of long-range economic and emerging business trends for future growth of TV Group
  • Perform detailed evaluations of strategic priority areas including trends, needs, capabilities, and competitive realities to identify emerging market opportunities
  • Provide strategic research for Warner Bros content distribution deals around metrics and measurement for advanced TV applications, online and mobile, and On-Demand Television
  • Develop a comprehensive understanding of current and potential client’s strategic research and marketing requirements
  • Guide in the development of ad hoc analyses to support Warner Bros. Television Executive Management and extended corporate client base
  • Strategic Planning / Mergers & Acquisitions: provide research to guide executive decision making on company-wide issues of strategic importance (i.e. “TV Everywhere”, content distribution models – VOD, SVOD, syndication and advertising models, etc.)
  • Work with WB Executive Management on the development of the research components of Board presentations, speaking notes, and any other ad hoc research requests from Warner Bros. Executive team
  • Represent Warner Bros. interests and serve in an advisory capacity as part of enterprise-wide initiatives that involve audiences, data and measurement. Examples include: emerging platforms for Distribution, OTT, MVPD initiatives, Audience Targeting & Measurement, Behavioral Targeting, TV Everywhere, Addressable Advertising, Digital Rights Management, and Digital Piracy
  • Proactively promote research knowledge through open and collaborative discussions with executives, peers and client groups
  • Audience & Multiplatform Technologies (AMPT) – oversee the provision of research and business intelligence to help guide the direction of company-wide initiatives across various On Demand technology platforms, PC and mobile Operating Systems and devices, emerging broadband connected media devices, etc. to formulate a long-term audience and data strategy for Warner Bros
  • Liaison with all Time Warner Research counter-parts regarding synergy, strategies and the implementation of relevant business development
  • Warner Bros. advocate on issues and committees pertaining to measurement of industry metrics. Issues include DVR impact, VOD, SVOD, commercial minute/second ratings, Nielsen’s Measurement Road-Map and media ROI metrics. Committees include CIMM, CRE, DEG, AAAAs
  • Supervise and review financial forecasts; review business models, sales performance, viability of programs in development and ROI models
  • Work with direct reports in the creation and implementation of employee career development plans
8

VP, Media Analytics Resume Examples & Samples

  • Oversee global data, metrics, reporting and analytics for content consumption across key platforms such as WWE’s owned and operated digital properties (e.g., WWE Network, WWE app(s), WWE.com, etc.), third party digital properties that offer WWE content (e.g., YouTube, Hulu, social media, etc.), traditional pay-per-view services, international television consumption (e.g., via Kantar and other syndicated services) and close coordination and alignment with WWE’s Nielsen team with respect to domestic television consumption
  • Manage a team of analysts with varying data analytics skill sets, fostering a spirit that embraces the precision and certainty of data science, while proactively addressing the needs of a fast paced, high volume organization
  • Champion the implementation and adoption of new content analytics initiatives such as multi- platform performance tracking, dynamic audience measurement, performance benchmarks, asset measurement across platform using normalized metrics, and/or performance outlooks/forecasts. Lead the conceptualization as well as the execution using critical tools and processes
  • Partner on content modeling, dashboard construction, hypothesis generation and testing, company scorecards, and other data driven initiatives
  • Along with other functional leads on the data analytics team, solve for the full analytical lifecycle from concept to delivery, connecting optimization metrics to the strategic intent of underlying business objectives
  • Participate as the business sponsor for technology organization to deploy an enhanced data warehousing and business intelligence infrastructure in connection with content related data
  • Develop and implement analytic best practices across the dimensions of rigor, quality and insight
  • TV, Entertainment, Media, or Sports industry experience strongly preferred
  • Extensive experience with traditional media/content measurement tools including Nielsen TV Ratings, Kantar TV Metrics, Google Analytics, Coremetrics, Omniture, and/or other webmaster tools
  • Must have outstanding Excel skills, strong working knowledge of SAS, SQL, Python R, and/or Spark, and proficiency with Tableau, Cognos and similar BI tools
  • Exceptional written and verbal communication skills, including ability to seamlessly interact with, influence and engage C-Suite executives
  • A deep and broad understanding of core and emerging analytics methods and approaches and how they can be deployed to drive value within a digital business
  • Self-motivated with a “roll up your sleeves” work style
  • Bachelor’s degree in quantitative discipline (e.g. engineering, math, statistics, etc.)
  • Advanced degree in mathematics, statistics, econometrics, or related field of study strongly preferred
9

VP, Media Analytics Resume Examples & Samples

  • Champion the implementation and adoption of new content analytics initiatives such as multi- platform performance tracking, dynamic audience measurement, performance benchmarks, asset measurement across platform using normalized metrics, and/or performance outlooks/forecasts
  • Contribute as a business owner on cross functional team leading effort to build an enhanced data warehousing and business intelligence infrastructure in connection with content related data
  • Extensive experience with traditional media/content measurement tools including Nielsen TV Ratings, Kantar TV Metrics, Google Analytics, Coremetrics, Omiture, and/or other webmaster tools
10

VP, Media Analytics Resume Examples & Samples

  • Responsible for overseeing numerous data streams in real time and then using that data to recommend media and creative placement optimizations. Ensure quality of overall data, determine which data is meaningful and synthesize data for various audiences and reporting functions
  • Review and analyze vast quantities of data from digital/mobile to smart TV streams to determine how media buys are actually performing, how the creative is being received and tying it together to conclude whether exposure and engagement ultimately led to an action
  • Oversee all the media-relevant data streams to review performance against benchmarks (create benchmarks, if necessary) and distill and communicate the information to the appropriate groups in a timely and actionable manner
  • Collaborate with other internal departments and teams across the division and company. Participate in meetings/calls with the agency, networks, publishers and internal departments to ensure media plans are on-strategy. Provide updates to Media SVP as needed
  • Monitor and maintain ongoing competitive research and keep media team informed on latest data tools. Obtain reports, analyze data, summarize the findings and provide recommendations to Media SVP and EVP
  • Supervise daily operations and workload of Media Analytics manager and assist the larger media team as needed. Foster a team environment and collaborative work ethic
  • Oversee communication of commercial rotation to advertising agency, WB management and distribution partners
11

VP, Media Influence Resume Examples & Samples

  • Partners with our Managing Director and key internal stakeholders to ensure management and delivery of client expectations
  • Establishes and maintains relationships with top tier media contacts, playing an active role in media relations execution and strategy
  • Develops and manages projects and programs, including strategies, implementation plans, evaluation mechanisms, staffing plans, timelines and budgets
  • Acts with a high degree of independence; holds responsibility for overall account relationships
  • Responsible for maintaining and growing existing accounts
  • Develops and delivers client presentations
  • Leverages full resources of the firm and ensures the development of increased client/agency points of contact
  • Provides proactive leadership to accounts, staff and clients
  • Leads in articulating and applying agency vision and resources
  • Provides leadership in driving a positive work culture and is positive role model and mentor for others
  • Counsels at a senior level of client contact with minimal top cover and develops strategic solutions
  • Displays strong analytical and problem-solving skills
  • Understands business trends for industry segment/products
  • Routinely displays strong people management and development skills
  • Is able to anticipate problems or issues and respond accordingly
  • Presents in an effective and persuasive manner
12

VP, Media Measurement & Analytics Resume Examples & Samples

  • Various types of research engagements, potentially including
  • Corporate reputation
  • Highly curated media monitoring
  • Thought leadership
  • Measurement and optimization
  • Brand positioning
  • Quantitative research, potentially including
  • Media analysis
  • Automated dashboard development and reporting
  • Knowledge of social media publishing & listening tools
  • Digital analytics
  • Qualitative research, potentially including
  • Landscape analysis
  • Fact-finding research
  • Relationship building, business development, and client management
  • Effective synthesis and communication of research insights
  • Fluency in the language of marketing, public affairs, branding, communications, and general business strategy
  • Project management skills, including time and financial oversight
  • Project scoping and pricing
  • Managing and mentoring direct and indirect reports
13

VP-media Strategies Resume Examples & Samples

  • Participate in the research, planning and development of key messages and comprehensive media relations programs
  • Generate original ideas for media outreach and strategy, and write strategic media plans and media materials with limited oversight
  • Draft key messages, press releases, Op-Eds, blog posts, pitches, Tweets, and other written products for internal and external use
  • Oversee multiple projects for multiple clients, from conceptualization to completion – including managing a team to deliver results on time and on budget
  • Build strong and lasting relationships with clients and operate as the day-to-day client contact. This includes participating in client meetings and new business presentations as appropriate
  • Regular and consistent counseling of clients on media strategy, drawing from a clear understanding of the latest media trends and outlets
  • Communicate with a wide range of national and local media on behalf of clients, maintaining key media contacts and growing relationships with newsrooms and journalists. Regular pitching of national print, radio, TV and online media, as well as work on features and Op-Eds
  • Monitor media outlets for client-related activities and trends, and non-client specific media trends as well
  • Troubleshoot client issues
  • Manage vendor relationships
  • You have experience effectively managing multiple sizable accounts (including financials) and experience serving as the daily client contact
  • You have a thorough understanding of the changing media landscape, the pressures that newsrooms (print, broadcast and online) and journalists face, and how social media impacts and intersects today’s journalism
  • You have the proven ability to consistently make sound judgments and effectively motivate and manage teams. You have exceptional communication (both written and verbal) and interpersonal skills and can multi-task efficiently
  • You must have at least eight years of relevant experience in public relations and/or related fields including research, advertising, management consulting, media and publishing. Previous experience with agency and/or media outlet is preferred
14

VP Media Sales Resume Examples & Samples

  • Proven success in Sales / Account management with a minimum of 4 years’ experience in media sales (ideally with digital exposure)
  • 4/4
  • Proven track record of exceeding revenue targets & objectives
  • Must have a strong network of agency & client relationships in Japan
  • 3/4
  • Proven ability to sell complex, cross-platform digital advertising solutions
  • Extensive understanding of the digital media landscape
  • Some skills in using analytical tools: Omniture, Nielsen and Google analytics an advantage
  • 2/4
  • Excellent organisational and time management skills, with the ability to prioritise own activity and the activity of others to meet deadlines
  • A passion for and knowledge of the Sports sector
  • A strong self-starter with the ability to operate both autonomously & within a growing sales team
15

VP, Media Sales Pgatour.com Resume Examples & Samples

  • Lead the Media Sales Team and play a leadership role within the broader Media and Digital organizations. Assist sellers in key sales presentations and contract negotiations. Contribute to the overall success of the Media and Digital groups
  • Develop and implement the overall go to market strategy for media sales. This includes collaborating with Digital Operations and Sales Operations to develop the right products, making all product pricing decisions, and determining the best approach for coordinating efforts with other outward selling departments within the TOUR
  • Deliver the annual media sales revenue goals. This includes forecasting, tracking, and reporting revenue for the TOUR Executive Committee
  • Build strong working relationships with other internal departments at the TOUR, including Sales Operations, Digital Operations, Finance, Legal, and PGA TOUR Entertainment, and serve as an escalation point for the team to obtain approvals or resolve issues related to media sales
  • As needed, develop strategies and/or generate revenue for PGA TOUR new media ventures
  • Bachelor’s degree in business, advertising, marketing, or related field
  • MBA a plus but not a required
  • 10+ years of experience in either sales or sales related fields with significant digital experience
  • Demonstrated ability to lead a sales organization and manage others
  • Golf knowledge/background a plus but not a requirement
16

VP Media Resume Examples & Samples

  • Oversee and manage day-to-day integrated media teams and the application of media vision to ensure it spans all ongoing initiatives
  • Serve as a thought leader for the capability and a strategic resource for all media personnel
  • Serve as a key agency contact for all media clients and a key capability contact for external teams
  • Manage, develop, educate and guide a team of Media Directors in the implementation of integrated media initiatives
  • Contribution to and leadership of some media oriented new business pitches
  • Drive strategy and overall approaches for some new business initiatives
  • Up-sell agency capabilities to drive incremental revenue
  • Lead learning agenda development and cross training with media capability
  • 10+ years of experience in Agency Experience
  • Top Digital agencies, content studios and/or consumer brands working on strategy across all multiplatform consumer touch points preferred
  • Deep expertise across all digital media channels including display, search, social, mobile and programmatic with a solid understanding of the role of ad operations and analytics is a must
  • Knowledge and understanding of the strategic role of audience buying technologies and automation is critical
  • Knowledge of media analytics and ability to apply data to inform insights, test and optimize to support media strategies
  • Ability to sell – the agency, media strategies, your direction
  • Strategic leader with clients. Must be able to attract, grow and retain clients to want to work with the best agency
17

VP, Media Strategies Resume Examples & Samples

  • Manage strategic process of pitching stories and/or responding to media inquiries
  • Lead client meetings and participate new business presentations, when appropriate
  • Counsel teams and clients on media relations strategies for an array of accounts; simultaneously juggling multiple projects and issues
  • Showcase an extensive network of influencers, and an ability to maintain and develop key media contacts; experience pitching stories to national and local print, online, television and radio media
  • Commit to continuous learning and improvement of leadership skills; set and pursue stretch goals
  • Oversee management of high level feature and news placements / channel planning
  • Display superior presentation skills including confidence in presenting to clients
  • Look for opportunities to develop business with existing clients (including cross-selling) Participate in new business pitches
  • Final editing responsibility for all agency- and client-generated documents
  • Write and manage a variety of high level documents for a variety of audiences
  • Provide regular media counsel to clients as required by account teams
  • Build strong and lasting relationships with clients and operate as day to day internal and/or external client contact as appropriate
  • Lead the research, planning and development of comprehensive media relations programs and new business pitches, along with the Vice President and Senior Vice President
  • At least seven years (five or more in earned media work) of experience of doing predominantly earned media work in the pharmaceutical or healthcare arena
  • S/he must be able to demonstrate excellent storytelling skills, and provide sound, level-appropriate media counsel with all levels of internal client contacts
  • This position requires proven management and leadership skills as well as a proven track record of executing large scale campaigns at the strategic and tactical level
  • S/he must be able to manage the media budgets and team on sizable pieces of business to achieve client goals
  • S/he must have strong contacts and working relationships with local and national news media, understanding of basic television production and video terminology
  • Previous experience with agency and/or media outlet is preferred
  • Experience managing pharmaceutical product and regulatory milestones, product launches, media events, issues and early science or pre-clinical work
  • High awareness of current events
  • Expert in knowledge of TV, radio, print, and online media
  • The candidate should have a demonstrated history of providing high-level, strategic counsel; creative programs; quality outcomes, and; superior customer service to clients
  • Working knowledge of traditional, online and social media platforms
  • Must have the ability to assess and understand complex situations and quickly distill the information for both the client and media. In addition, he/she must be team-focused and demonstrate strong leadership qualities
  • A long-standing track record of developing and executing successful media relations programs with an agency or as an industry practitioner is critical
18

AVP / VP, Media & Integrated Content Resume Examples & Samples

  • Digital savvy and has pulse on up-and-coming digital/online trends
  • Exceptional writer, editor and communicator
  • Strong sense of ownership of results
  • Open-minded and adventurous, but anchored with professional integrity
  • Excellent interpersonal skills, with ability to build consensus and work across teams
  • Ability to adapt to changing priorities and thrive in a fast-paced environment
  • Ability to build strong relationships with media and internal clients
19

VP, Media Sales Resume Examples & Samples

  • Provides leadership to create and coordinate resources to achieve market P&L and operating objectives
  • Develops and implements short and long-range, targeted growth strategies that significantly increase revenue, account base and profit margins
  • Collaborates with peer functional leaders in marketing, operations and sales to align overall priorities, track and measure progress and drive appropriate changes to achieve Cox Media goals
  • Provides local execution of company vision and strategies, and effectively communicates and executes these strategies consistently across the entire employee base in the assigned market
  • Ensures the market organization is focused on productivity and service quality, and integrates all the functions to have a sound operation, which supports ongoing growth
  • Hires, trains, motivates and guides direct reports and local employees. Ensures a participative work environment that will attract and maintain a workforce of talented and satisfied employees
  • Develops and maintains market intelligence and an understanding of market and economic trends, client business needs, and industry reactions to the company's initiatives and industry environment. Uses this knowledge to rapidly adapt the organization structure and/or strategies to hold a competitive advantage
  • Owns field sales channel execution and leads multiple sales channel implementation in the assigned market, including resolving channel conflict and working effectively across the channels, with a most specific focus on National Sales channels
  • Leads development and implementation of organization structure in the local market designed to drive high customer satisfaction, reduce cost to serve, lower churn, and ultimately increase revenue with all customer segments while achieving profit objectives
  • Develops and monitors metrics for maximizing performance and establishes annual budget targets for all products, lines of business to meet company objectives
  • Develops plans to actively manage multiple business levers at once. Including but not limited to: 1) balancing multiple metrics (revenue growth, client count, new business, churn, etc.) 2) Partner revenue performance 3) localized operational functions and headcount
  • Provides guidance and feedback to corporate partners to ensure the proper training / skill development and selection tools are available for sales consultants and other functional employees in assigned market
  • Effectively executes business goals in a shared services environment – including fulfillment, IT and client services
  • Develops close partnership with other field VPs to foster best practice sharing & cross-market collaboration
  • Works with product management teams and local specialists for effective product rollout, budgeting and sales execution of each product
  • Provides a client feedback loop to the Group VP and corporate functional leaders to enable understanding of opportunities, concerns and responses to products, services and initiatives
  • Maintains appropriate communications within and between various functional areas within the system, division and/or organization
  • Leverages extensive network contacts and relationships in a way that creates a competitive advantage for Cox Media as well as identifies and maximizes opportunities to build relationships in the community. Builds bridge from local network needs to corporate marketing to ensure consistency in approach to all network partners in all Cox Media markets across the country
  • Ensures that operation conforms to local, state and federal governmental regulations
  • Establishes and maintains satisfactory customer and public relationships through direct or delegated contacts with representative individuals or groups
  • Leads special projects or initiatives at the enterprise level
  • BS/BA degree strongly preferred; Master’s degree a plus
  • Minimum of ten years’ experience within the cable industry or relevant experience. Specific experience in media sales strongly preferred. Experience managing high-performing sales teams with determined quotas required
  • Strong verbal and written communications skills and demonstrated presentation skills
  • A strong bottom-line, market-driven orientation with the ability to translate ideas into tangible business plans
  • Functional experience that encompasses knowledge of advertising, marketing, sales, customer service, finance, human resources, and operations (including best practices)
20

VP, Media Resume Examples & Samples

  • Lead Media team and manage client relationship, as well as being a subject matter expert for internal and external clients
  • Lead team in social and digital’s role within the media mix and help teams define tactical game plans to set strategies and develop media plans
  • Looks for innovative and breakthrough ideas, approaches and solutions and opportunities to expand existing and sell new business to clients
  • Evaluate/approve all recommendations and presentations before sending to client
  • Assist in interviewing, hiring, training, mentoring, developing and evaluating team members
  • 10+ years of experience in a media planning agency role, with emphasis on digital (and integrated) planning and campaign management, traditional a strong plus
21

VP Media Resume Examples & Samples

  • Works with SVP Media and Senior Management on marketing objectives
  • Day to day contact with media agencies to communicate strategy and confirm directives are being
  • Executed
  • Works will all internal Paramount departments to coordinate initiatives and timelines
  • Helps develop filmmaker and internal media presentations
  • Develops marketing and promotional ideas for each medium
  • Manages media plans for all theatrical releases and works with SVP Media to approve plan
  • Provides research and special projects as requested on media and competitive landscape
  • Explores and provides perspective on new media opportunities
  • Manages LA Domestic Media team
  • Minimum 8 years experience in media marketing, across all disciplines
  • Bachelors degree in marketing, business or related field
  • Required experience with MS Office
  • Prior experience in motion pictures or entertainment
  • Strong presentation and analytical skills
  • Strong negotiation and communication skills
  • Previous experience in running a multi-person team
  • Ability to multitask, properly delegate and deliver accurate work on time
22

VP, Media Sales Resume Examples & Samples

  • Provides local execution of company vision and strategies, and effectively communicates across the diverse employee base
  • Ensures a participative work environment that will attract and maintain a workforce of talented and engaged employees
  • Strengthens and maintains market intelligence and an understanding of market, diversity, and economic trends, client business needs, and industry reactions to the company's initiatives and industry environment
  • Owns field sales channel execution, including resolving channel conflict and working effectively across the channels, with a focus on Outside Sales and National Sales channels
  • Leads development and implementation of sales structure in the local markets designed to drive high customer satisfaction, reduce cost to serve, lower churn, and ultimately increase revenue with all customer segments
  • Creates and monitors metrics for maximizing performance and achieving annual budget targets
  • Provides guidance and feedback to corporate partners to ensure the proper training / skill development and selection tools are available for employees
  • Builds close partnership with other field VPs to foster consistency in execution across all standardized roles, teams, strategies and tactics
  • Leveragesextensive network contacts and relationships in a way that creates a competitive advantage for Cox Media
  • Proven track record of success leading diverse sales organizations and building high-performing teams
  • 10+ years of experience within the cable industry or relevant experience
  • Strong verbal and written communications skills
  • Functional experience that encompasses knowledge of advertising, marketing, sales, customer service, finance, human resources, and operations
  • BS/BA degree strongly preferred
  • Master’s degree a plus
  • Media/advertising sales leadership experience
  • Ownership of P&L experience above $20M