Media Buyer Resume Samples
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Media Buyer Resume Samples
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ER
E Runolfsson
Ernestine
Runolfsson
59950 Bianka Summit
New York
NY
+1 (555) 743 0778
59950 Bianka Summit
New York
NY
Phone
p
+1 (555) 743 0778
Experience
Experience
San Francisco, CA
Media Buyer
San Francisco, CA
Cartwright, MacGyver and Wiegand
San Francisco, CA
Media Buyer
- Provide direction to Media Assistants and assist with development toward the Junior Buyer position
- Provide assistance to Media Billing Client Business Manager to reconcile invoice, solve missing invoice issues and similar tasks
- Monitor and manage digital campaigns, and provide recommendations based on performance
- Ensuring that schedules run accurately and follow up on paperwork, makegoods, invoice reconciliation, proof of performance and post analysis
- Provides insights which facilitate the development of plans for partner promotion
- Investigates & provides inputs for marketing methods, consumer insights, advertising channels, and their results in an effort to continually improve results
- Prepares & assists in the development of presentation materials/findings both internally and externally for the marketing focus/channel he or she supports
Dallas, TX
Digital Media Buyer
Dallas, TX
Larson, Wiza and West
Dallas, TX
Digital Media Buyer
- Participate in the creative development process for channels managed by the team
- Assist with the preparation, development, execution, and monitoring of media plans
- Reconcile invoices with campaign performance, ensure that all billing and invoicing is on track and that our accounts are up to date with our partners
- Managing the digital media RFP process, negotiating efficient digital plans and maintaining strong working relationships with digital media vendors
- Assist the broader digital investment team with major projects
- Update agency on key industry trends, media research, marketplace conditions, and how it all impacts the client; make recommendations accordingly
- Working both independently and as part of a team (depending on the project/client)
present
New York, NY
Associate Media Buyer, Local Audio
New York, NY
Murray Inc
present
New York, NY
Associate Media Buyer, Local Audio
present
- Implement work related goals as established by buyer
- Work closely with stations to request, co-ordinate and execute media promotions
- Input make goods in a timely manner
- Maintain good relationships with reps and their assistants
- Assist in resolving discrepancies in a timely and correct manner
- Effectively communicate work related matters to buyer in a timely and accurate manner
- Create and maintain Promotions Team database with station contacts for TV and Radio
Education
Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Towson University
Bachelor’s Degree in Marketing
Skills
Skills
- Outstanding creativity and drive; excellent written and oral communication skills; strong attention to details
- Strong interpersonal skills and ability to work well independently or within a team environment
- Excellent negotiating skills and strong organization skills
- Proficiency with Strata and/or Core media buying software
- Solid math and computer skills
- Excellent Microsoft Office (Excel, Word, PowerPoint) software skills
- Proven capability in providing data analysis and analytical insights to develop effective, revenue producing successful ad campaigns
- The ability to utilize multiple buying software programs including Donovan Data Systems
- Strong written and verbal communication skills
- Ability to work under pressure
15 Media Buyer resume templates
Read our complete resume writing guides
1
Assistant Media Buyer, National Media Resume Examples & Samples
- Buying, negotiating, and implementing radio buys
- Day to day contact with sales reps and maintaining relationships with station contacts
- Working internally with Fox Digital team for digital asset delivery, approval of mocks
- Collecting screenshot decks and post reports
- Checking radio orders, added value, and sending out radio buy recaps to team
- Building monthly added value recaps, building spending reports, and clearing billing discrepancies
- Overall contribution to the media department by attending meetings, contributing to brainstorms and ideation sessions, and supporting various projects as needed
- A Bachelor’s degree is strongly preferred
- Strong verbal and written communication skills are a must
- The understanding of basic media math terms
- Knowledge of Microsoft Office applications, including: Word, Excel, Outlook, Internet Explorer, and PowerPoint
- Good organizational, project management and time management skills. Previous experience in media is preferred
2
Digital Media Buyer Resume Examples & Samples
- Participating in client strategy and media planning meetings
- Determining optimum use of budgeted funds to achieve marketing objectives
- Effectively negotiating rates to optimize clients’ media budgets
- Conferring with media reps and researching media vehicles for possible placement for Identifying or creating value-added packages to improve client plans
- Placing and monitoring the assigned media plans. Issue and track all insertion and purchase orders
- Writing POV's on media opportunities
- Studying and leveraging applicable demographic data, consumer profiles and media research tools to develop media strategies
- Build out media plans in 3rd party ad server
- Measuring/evaluating media plans/campaigns
- Analyze results on a daily / weekly basis, and react quickly to adjust future media buys
- Update agency on key industry trends, media research, marketplace conditions, and how it all impacts the client; make recommendations accordingly
- Demonstrated ability to execute performance driven digital media campaigns
- Knowledge of the general activation capabilities of all available digital media tactics Strong computer skills including Excel, Access, Word, and PowerPoint
- Self-directed, proactive, and capable of creating solutions and resolving issues
3
Media Buyer, Direct Marketing Resume Examples & Samples
- Excellent written, verbal and computer skills
- Highly proficient working with numbers
- Detail oriented w/ exceptional follow-thru skills
- Solid organizational skills
- Excel, PowerPoint, Nextmark, SRDS, Adviews,
- Minimum of 2 years buying all tactics of Direct Response print (newspaper FSI’s, Insert Media, Shared Mail, magazines)
- Knowledgeable about print media including but not exclusive to: newspaper FSI’s, insert media, shared mail, magazines
- Extensive experience in print media negotiations
- Management of staff
- Able to work as part of a team
- Developed solid working relationships with reps
4
Senior Media Buyer Resume Examples & Samples
- Primary supervisor across a number of HMI Direct Marketing accounts
- Maintain assigned accounts within the group
- Negotiate and maintain buys for individual market list
- Oversee buyer’s duties in negotiating and maintaining accounts within group
- Train, direct and manage buying staff
- Maintain knowledge and understanding of industry trends and new technologies that effect the buying discipline
5
Associate Media Buyer, Local Audio Resume Examples & Samples
- Complete client-ready promotional re-caps
- Collect air checks, and webshots from all stations and check for accuracy
- Calculate promotional value
- Work closely with stations to request, co-ordinate and execute media promotions
- Maintain strong relationships with appropriate stations contacts
- Send reminders to stations when due dates are impending and insure due dates are met
- Collect all indemnity forms when necessary
- Collect air checks for approval by Brand Team and/or client
- Send promotional approvals/ declines to stations
- Collect all necessary station invoices
- Maintain strong and positive relationship with Buyers, BGMs and Brand Teams
- Create and maintain Promotions Team database with station contacts for TV and Radio
- Send out creative materials to the station
- Schedule Media Days with all participating vendors
- Strong Organization and attention to details
- Call for avails and input as requested
- Double check buys to assure they are client ready (spelling, comments, DP codes, etc)
- Order and confirm buys through Eleven System with station/rep in a timely manner
- Accurately check and maintain contracts within time frame
- Accurately maintain buy files
- Accurately maintain Eleven Confirmations in a timely manner
- Input make goods in a timely manner
- Assist in resolving discrepancies in a timely and correct manner
- Meet all due dates
- Able to adjust to work flow and plan work accordingly
- Effectively communicate needs to sales people and get results in a timely manner
- Demonstrate an interest in entire scope of buying assignments to prepare for advancement
6
Media Buyer Resume Examples & Samples
- 2-4 years of experience
- Sound understanding of budgeting, planning, advertising and promotions
- Knowledge of media buying practices preferred
- Bachelor’s degree in Marketing, Advertising, Communications, Business Administration or related field. Experience in media buying. Knowledge of media channels including television, print, digital, radio and OOH. Ability to communicate with others in a manner that ensures clear and mutual understanding of information. Excellent oral and written communication skills. High degree of professionalism. Sound judgment, decision making and problem solving skills. Highly organized with a keen ability to manage competing priorities. Budget management experience. Effective team player and leader. Ability to travel
7
Media Buyer, Out of Home Resume Examples & Samples
- Supervises Assistant Buyer’s day to day workload
- Manage internal agency relationships
- Participates in strategy development and brainstorming meetings
- Steward OOH media plans from inception through completion including
- Maintain and produce professional and high quality work for Agency and assigned client(s)
- Act as a role model and mentor to Assistant Buyer(s)
- Ability to work independently on key plans/accounts with supervision
- Manage workload and client initiatives both up (to VP, Director) and down (to Assistant Buyer)
- Work with vendors, clients and internal agency departments to ensure OOH campaigns are executed on strategy
8
Media Buyer Resume Examples & Samples
- Investigates & provides inputs for marketing methods, consumer insights, advertising channels, and their results in an effort to continually improve results
- Provides insights which facilitate the development of plans for partner promotion
- 4-year degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination of experience and educati
9
Media Buyer Traditional Advertising Resume Examples & Samples
- Helps to analyze/execute new and potential product/services, markets, and advertising opportunities
- Helps to prepares reports that interpret consumer behavior, market opportunities/conditions, marketing results, trends, and investment levels
- Prepares & assists in the development of presentation materials/findings both internally and externally for the marketing focus/channel he or she supports
- 4-year degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination of experience and education
10
Programmatic Media Buyer Resume Examples & Samples
- Oversee implementation of programmatic display and social campaigns and ensure delivered content meets requested type and style requirements
- Provide input and recommendations on campaign strategy regarding appropriate media channels to reach targeted consumers in support of assigned marketing projects
- Manage trafficking of all placements through an ad server, with the appropriate tracking
- Analyze raw data related to results and effectiveness of advertising media, draw conclusions and develop actionable recommendations for improvement
- Identify new growth opportunities
- Identify and manage media purchases within assigned budgets to maximize effectiveness and exposure for each project
- Others projects as assigned
- In-depth understanding of online advertising and digital media
- General experience with Google Analytics
- General familiarity and experience with at least one programmatic software platform
- Solid understanding of marketing concepts and brand strategies
- Able to work in a fast paced environment and prioritize and balance significant projects and priorities
- Strong ability to problem solve
- 2+ years of media buying experience
- 2+ years of experience working with data management technologies/programmatic buying
11
Online Media Buyer Resume Examples & Samples
- Design and execute direct response marketing campaigns in the online display channel
- Contract monthly advertising campaigns with ad networks and external publishers
- Find innovative solutions in online media channels to meet our client acquisition and ROI goals
- Research new advertising opportunities and establish relationships with new publishers
- Monitor, analyze and optimize ongoing advertising campaigns
- Propose monthly budget allocations with a goal of maximizing ROI
- Expand our marketing reach by learning about new technologies and trends in the field
12
Media Buyer Resume Examples & Samples
- Experience with SPPs (Rubicon, AdX) is preferred
- 2-5 years’ experience using DoubleClick for Advertisers (DFA) including mobile advertising
- Familiarity and direct hands-on experience with programmatic advertising implementation and related concepts (DMP, DSP, Ad Exchanges, Tracking Pixels, 3rd party tags, click trackers, ad server macros etc.)
- Proven capability in providing data analysis and analytical insights to develop effective, revenue producing successful ad campaigns
- Analytical aptitude to gather and interpret reporting metrics from various sites
- Proven team player with ability to work independently across teams and ability to immediately troubleshoot and identify technical issues
- Capable of working effectively with ever changing priorities and short deadlines
13
Media Buyer Resume Examples & Samples
- Media buying in the areas of Television, Radio, and Outdoor
- Media plan research, development and implementation
- Booking media, developing po’s, cancellations, media change requests etc while hitting stated campaign objectives
- Development, management, analysis, reporting and forecasting of media campaigns
- Web analytics platforms
14
Senior Media Buyer Resume Examples & Samples
- Negotiate the best rates and schedules in each market taking into consideration market conditions, historical pricing and pre-emption levels
- Manage market budgets and report all relevant financial commitments within pre-determined deadlines
- Coordinate with Traffic to ensure that all confirmed buys are uploaded by deadline to ensure active stations are receiving traffic detail
- Bachelor’s Degree in Marketing/Communications
- Excellent negotiating skills
- Ability to analyze and interpret research data
- Ability to work independently, but also as part of a team
- Self–motivation and adaptability
15
Digital Media Buyer Resume Examples & Samples
- 3+ years of Advertising agency experience and experience in vendor negotiations
- Possesses the ability to multi-task, ensure accuracy and quality of all outgoing work and cultivate strong relationships both inside and outside of the Company
- Experience using DSP, agency trading desks, or other forms of programmatic media buying
- Experience with Google Display Network and Youtube Advertising
- Experience with 3rd party Ad serving platforms (e.g., DART / DCM, Mediaplex, Atlas) is a must
- Proficient with website analytics software (e.g., Omniture SiteCatalyst, Google Analytics)
- Experience managing containers such as Google Tag Manager
- Certification in Google AdWords/Analytics a plus
16
Um-regional Media Buyer Resume Examples & Samples
- Manage day-to-day account activities, set specific deadlines for Schedules, Stewardship/Posts and ensure resolution of any billing discrepancies
- Oversee daily monitoring of network buys to insure delivery in flight
- Monitor cable and syndicated buys based on audience delivery data
- Work collaboratively with planners and/or agency/client planning personnel
- Keep current with media trade press articles
- Evaluate submissions and negotiate pricing
- Prepare presentation materials, encompassing all pertinent data on buy, for submission to client
- Train Assistant Buyers in the following aspects of network buying: media math, MediaBank, resolution of billing discrepancies, Stewardship/Posting
- Develop and maintain Network relationships
- 1 – 3 years of Media experience; Network preferred
- Ability to perform financial operations in the media business
- Proficiency with Microsoft Desktop software, specifically Excel and Word
- Proficiency with Mediabank or equivalent Inventory Management system
17
Digital Media Buyer & Analytics Resume Examples & Samples
- Utilize data and analytics to grow digital channel mix and provide quantitative recommendations to improve strategy
- Act closely with project management/production team and marketing vendors to request and deliver necessary marketing assets
- Organize and present strategic recommendations and reporting in PowerPoint to managers and executives
- Build trust, collaborate/value others, drive execution, foster innovation and protect Insomniac’s brand integrity
- Report to Mike Lee
- Some travel may be required (economy)
- Understanding of basic digital media buying process (i.e. digital vendors, negotiation, creative asset management, implementation, reporting)
- Strong communication skills, both written and verbal
- Ability to identify and solve problems in efficient manner
- Possesses deep passion for music; motivated to learn ins-and-outs of industry
- Strong knowledge of Microsoft Office
- Must be an active problem solver, instilled with a sense of urgency for projects large and small
18
Media Buyer Resume Examples & Samples
- Has an understanding of client businesses and agency processes
- Some client contact at the local market level
- Develop a respected relationship and help train Assistants in all media basics
- Master use and application of industry research, software and systems, and agency resources
- Master buying and monitoring skillset to insure maximum value and no errors
- Develop strong relationships with sales vendors and internal agency departments
- Deliver POVs relevant to client issues and possible opportunities
- Multi-task and prioritize workload
- Has a willingness to learn and to creatively problem solve, while inviting suggestions from management
- Works at improving negotiation skill set through volunteering to pick up a variety of buying assignments
- Is a self-starter, accepting criticism and taking direction well
- Enjoys interacting with sales people in negotiating great partnerships that drive business for our clients. Is developing a reputation in the industry as fair, open minded, and pays attention to detail
19
Platform Media Buyer Resume Examples & Samples
- Advanced understanding and operation of the various platform technologies utilized by Trilia across disciplines (search, social, and traditional programmatic technologies)
- Help identify and suggest new technologies or tactics that can help deliver or exceed client goals
- Leverage knowledge across platforms to apply learnings from one channel to a another
- Strategy and implementation of complex campaign set-ups across clients and programs
20
Media Buyer Resume Examples & Samples
- Creating media objectives and strategies
- Developing client relationships and representing digital media in client engagements
- Recommending channels, placements, targeting, KPI's and budgets
- Collaborating with other team leaders in account service, planning, research and creative
- Develops buying and negotiating strategies for maximizing media dollars
- Creating media plan flowcharts and media buy authorizations
- Managing media budgets
- Exploring and evaluating new opportunities
- Developing and executing test and learn programs
- Monitoring ad tracking and trafficking services
- Using campaign data to optimize ad performance
- Maintaining relationships with publishers, networks and agency partners
- 2+ years of digital buying experience
21
Media Buyer Resume Examples & Samples
- Understand and actively seek newspaper print and digital media solutions and programs to assist clients
- Manage surcharge quotes, proposals and reconciliation
- Achieve specific goals and objectives; provide strong strategic direction and buying strategies for newspaper campaigns
- Pursue smart, aggressive, innovative newspaper media negotiations at all levels of management
- Negotiate newspaper contracts in support of SmartSource magazine distribution
- Initiate and participate in strategy sessions with account teams in response to specific client needs and/or proactive brainstorming
- Build and maintain advantageous relationships with publishers and outside vendors in order to create stronger programs, best-in-class rates, strategic collaboration, efficient problem-solving, value-add and increased visibility
- Own measurable financial and savings goals in conjunction with client objectives
- Maintain the lowest rates for our clients; drive year-over-year savings and increase value
- 3-5 Years of experience
- Excellent problem-solving skills
- Ability to analyze and make strategic decisions using multiple points of data
- Ability to manage data and create reports in Excel
22
Bluesoho Media Buyer Resume Examples & Samples
- Update and maintain Media Planning proprietary database (AEMS) and client specific media plans and master files
- Verify vendor rates, quantities, space and materials reservations
- Generate, confirm and track monthly insertion orders
- Generate and update quantities for printer run list and supply to client and/or vendor
- Provide mechanical specifications for ROP ads and ensure newspaper receives copy by deadline
- Use client’s budget, internal benchmarks and market information to develop negotiating strategies for each paper in order to negotiate best rates while maintaining media plan penetration goals
- Use expertise and relevance to client, in creating optimal media plans for client’s approval based on media distribution data such as rates, market feedback/competitors, product type, distribution method, day of week availability, etc
- Conduct competitive studies and provide competitive reports to client
- Communicate delivery deadlines with print vendors and communicate client expectations to vendors
- Liaison between the vendors and the printers to resolve delivery issues
- Solve billing discrepancies with vendors and maintain billing adjustments
- Timely response to client requests and inquiries
- Utilize time management skills to prioritize work flow without sacrificing quality of work
- Communicate with media account manager/supervisor regarding work flow, priorities, challenges, successes or any other information necessary to ensure best practices are followed
- Affidavits: Send affidavit document to vendors and track responses on a spreadsheet to send to Accounting department for payment
- Tear sheets: Solicit e-tears or paper tear sheets from vendors and track on spreadsheet to send to Account department for payment
- External Vendor Code Maintenance: Upload new vendor code information to EOS after the code has been built in the Great Plains Accounting system and make revisions to general contact information for EOS codes, this information appears on all Insertion Orders
- Internal Contact Uploads: Upload buyer contact information for each client code into EOS, this is the buyer contact information that appears on all Insertion Orders
- Qualifications
- Bachelor’s or Associate’s degree required, preferably in Marketing, Advertising, Business or related field
- One year of media buying or related experience required, preferably in print
- Proficient with all Microsoft Office applications, including spreadsheet and/or database software
- Ability to communicate effectively with clients and across all levels of the organization both verbally and in writing
- Strong customer service orientation with demonstrated ability to handle client's concerns and resolve appropriately
23
Digital Media Buyer Resume Examples & Samples
- Media Planning, Creative Development, and Execution
- Assist with the preparation, development, execution, and monitoring of media plans
- Manage implementation of campaigns (trafficking display ads and troubleshooting)
- Participate in the creative development process for channels managed by the team
- Utilize planning tools to run reports and aid in the development of insights
- Gather information to be used in developing media plans, such as demographic profiles, media usage habits, and media costs
- Field inquiries from media vendors
- Assist with the maintenance of flowcharts, monthly budgets, authorizations, delivery recaps, competitive analyses, and billing
- Create and maintain records of plans, insertion orders, schedules, contracts, etc
- Reconcile billing discrepancies and process all invoices for payment
- 2+ years industry experience (digital media planning, buying, affiliate marketing , etc.)
- In-house or agency digital marketing experience a plus
- Experience with cross-channel marketing and media planning
- Experience with ad serving and DSP technology (DoubleClick is a plus)
- Experience with Social Media Campaigns, Content Marketing and Retargeting
- Experience with B2B lead generation a plus
- Excellent organizational skills and multitasking ability
- Must have excellent writing and communication skills
24
Media Buyer Resume Examples & Samples
- Estimate, negotiate, and purchase all media including spot TV, radio, print, outdoor, and digital taking into consideration market conditions, historical pricing, and other such factors
- Coordinate with Traffic to ensure that all confirmed buys are uploaded in a timely manner
- Work through makegoods on timely basis
- Adhere to posting and other such requirements according to department standards
- Provide assistance to Media Billing Client Business Manager to reconcile invoice, solve missing invoice issues and similar tasks
- Provide direction to Media Assistants and assist with development toward the Junior Buyer position
- 3 - 7 years’ experience in a media planning/buying role (for example, Media Assistant, Junior Buyer, Buyer) in a retail marketing firm
- Excellent negotiating skills and strong organization skills
- Intermediate-level proficiency in Microsoft Office in Excel and PowerPoint
- Media buying experience in the automotive industry
- Or, media buying experience in a franchisee-type industry
25
Assistant Platform Media Buyer Resume Examples & Samples
- Become resident expert in the various platform technologies utilized by Hill Holliday across disciplines (search, social, and traditional programmatic technologies)
- Understand strategies, tools, and data that can be leveraged to makecampaigns more successful
- Perform QAs and assist in weekly reporting to ensure accuracy of data and constant optimizations
- Handle daily campaign maintenance including bid strategies, performancetracking and pacing reports
26
Associate Programmatic Media Buyer Resume Examples & Samples
- Owns day to day campaign launches in Demand Side Platforms (DSPs)
- Assist the Media Buying team in implementing campaign optimizations
- Pulls and analyzes daily campaign reports
- Possess strong communication and analytical skills
- Timely delivery of all tasks
- At least 6 months’ experience in the digital media industry
- Experience working on a DSP is preferred but not a requirement
- Understanding of the digital media industry
- Above average problem solving skills and troubleshooting
- Bachelor’s degree with high GPA
27
Media Buyer Resume Examples & Samples
- Performing various calculations to determine projected response levels, call volumes and audience delivery
- Conferring with the other members of the media team to meet client marketing goals and objectives
- Constructing post-buy analyses to determine actual delivery of the schedule - from both a Direct Response and Awareness basis
- Inputting and maintaining daily/weekly schedules
- Handling billing discrepancies with vendors
28
Junior Media Buyer Resume Examples & Samples
- Estimate, negotiate and purchase all media including spot TV, radio, print, outdoor, and digital taking into consideration market conditions, historical pricing, and other such factors. Market list would consist primarily of small markets. Junior Buyer works closely with a Senior Buyer or Supervisor
- Research, evaluate and negotiate Makegoods on timely basis
- Ensure all buys are posted on Media systems by quarterly deadlines. Ensure under delivery is recovered within nine months of the buy by working with stations. Junior Buyer works closely with Senior Buyer or Supervisor
- Reconcile monthly invoicing for all clients. Ensure schedules ran as ordered, secure credits where necessary, reschedule any lost inventory
- Provide direction to Media Assistants and assist with their development toward the Junior Buyer position
- One to three years' experience in a media planning/buying role (for example, Media Assistant) in a retail marketing firm
- Experience evaluating and purchasing local broadcast schedules
- Excellent negotiating skills or basic abilities to be trained to develop this skill
- Ability to analyze, interpret and apply research data
- Self-motivated and self-directed
- Good interpersonal skills to develop and maintain relationships with vendors and teammates
- Experience working with media buying and research software such as Nielsen, Scarborough, Prime Lingo, AdViews, SQAD, and SRDS
29
Digital Media Buyer Resume Examples & Samples
- Integrate within the digital planning teams to help centrally manage negotiations/rate tracking/planning costs/benchmarking/ budget management of assigned account(s)
- Participate in vendor RFP selection
- Demonstrate better pricing, efficiencies, and impact by consolidating buys across sites, Maxus and GroupM
- Meet with vendors on an ongoing basis and provide updates and/or recommendations
- Keep current on digital innovations, ad models, and technologies
- Investigate, interpret, understand, and provide marketplace condition updates
- Establish investment best practices, spend trends (video, display, mobile, etc.), benchmarking, and set market
- Enforce key investment tenets around KPIs
- Proactive in following up on client team requests with a key awareness of client deadlines
- Create POVs
- Actively participate in department projects/committees
- Build and maintain strong relationships with media, technology, analytics and GroupM teams as well as media and technology publishers
- Assist the broader digital investment team with major projects
- Educate media teams on the media planning/investment process
- Thorough understanding of the media landscape and fast-moving digital trends
- Strong quantitative and analytical/results-oriented skills
- Solid negotiation skills and tactics
- Excellent time-management and follow-through skills
- Advanced proficiency in Excel with intermediate PowerPoint and Word skills
- Strong understanding of interactive research tools, such as Moat, Nielsen Net-Ratings, Ad Relevance, @Plan, and comScore Media Metrix
- Bachelor’s Degree preferred
- 2+ years prior digital investment or planning experience desired
- Entertainment account experience preferred
- Seeks to understand more about client business
- Aware of the competitive landscape and begins to form opinions on how to turn intelligence into opportunities
- Enjoys a challenge and is open to change; consults others for advice and direction when facing challenges in order to solve problems independently
- Suggests and begins to apply ideas in the development of alternative solutions
- Understands the importance of prioritizing tasks; manages own time effectively, keeping relevant
30
Media Buyer Resume Examples & Samples
- Minimum 2-3 years broadcast buying experience and working knowledge of Nielsen and Arbitron
- Proficiency with Strata and/or Core media buying software
- Excellent Microsoft Office (Excel, Word, PowerPoint) software skills
- Familiarity with media planning tools (i.e. SQAD, TView, Simmons, etc) is preferred
- Bachelor's degree recommended
31
Digital Media Buyer Resume Examples & Samples
- Creating, implementing and communicating digital media strategy and objectives
- Overseeing digital reporting, optimizations and campaign budgets
- Uncovering digital performance insights and translating them into clear verbal and written recommendations for our clients and internal teams
- Optimizing and managing programmatic, search and paid social campaigns
- Managing the digital media RFP process, negotiating efficient digital plans and maintaining strong working relationships with digital media vendors
- Managing the implementation of digital buying, tracking and monitoring tools
- Finding new digital opportunities and developing POVs on opportunities that may be of interest to clients and the agency
- Working both independently and as part of a team (depending on the project/client)
- Minimum of five years experience in digital media planning, buying and optimizing, preferably at an agency or digital vendor
- Strong multi-tasking skills and the ability to work across multiple clients
- Strong knowledge of digital platforms and partners like Strata, Google Ad Words, DSPs, DMPs, Nielsen, DoubleClick, ComScore and Google Analytics
32
Programmatic Media Buyer Internship Resume Examples & Samples
- Execute digital campaigns in Demand Side Platforms (DSPs) (60%)
- Assist in implementing optimizations for campaigns (20%)
- Set up audiences for campaigns and QA conversion pixel fires (10%)
- Pull reports for campaign optimizations (10%)
- Enrolled in a university/college degree program which aligns with advertising or marketing
- Ability to work on multiple projects and work well under deadlines
- Must have prior working knowledge of Microsoft Office Suite
- Available to work on a full-time basis during the summer months
33
Media Buyer / Planner With RM Sotheby s Resume Examples & Samples
- Responsible for day-to-day maintenance of paid and match inventory
- Effectively use relationship media tools to aid in plan development
- Assist in developing plan metrics; responsible for analyses and related reports pertaining to KPI
- Prepare, check, verify, and issue analyses, including ongoing maintenance
- Oversee the resolution of billing discrepancies
- Learn to manage and build client relationships (when at Senior level)
- Facilitate competitive analysis on a monthly, quarterly, and annual basis
- Develop points of view on media opportunities
- Play a key role in the budget and billing process to ensure accuracy
- Write and maintain status and contact reports to ensure efficient workflow to meet deadlines
- Compile and analyze marketing and media data to support implementation decisions
- Search for unique sources of information to support non-traditional recommendations
- Minimum 5 years as a Planning and/or Buying Assistant
- Proficient with Microsoft Office software (Outlook, Excel, PowerPoint, Word, etc.)
- Working knowledge of syndicated tools (Cision, Evaliant, Xpert, Comscore, PMB, etc.)
- Possess a desire to understand the broader media landscape and its impact on campaigns and strategies
- Digitally savvy: personally uses digital and social media; demonstrates passion for emerging media; possesses knowledge of Google Analytics and Google Images; and has the ability to search and research specific topics
- Interest in video disciplines (traditional, online, digital, etc.)
- Interest in the automotive collecting hobby
34
Platform Media Buyer Resume Examples & Samples
- Manage Assistants, helping to ensure flawless execution and exceptional campaign performance
- Contribute to weekly, monthly, and annual reporting needs and insights
- Help conduct audits of technology vendors to determine strategic vendors Trilia should partner with
- Lead trafficking in DCM and platforms with support from Assistant
35
Senior Media Buyer, Direct Marketing Resume Examples & Samples
- Media schedule development – 30%
- Responsible for overseeing a shared Assistant Buyer as direct report
- Responsible for directing and guiding other staff members pursuant to client campaign goals
- Experience working in fast-paced advertising environment
- Minimum 4-years experience in active buying
- Buy-management experience, analyzing all aspects of metrics including Cost-per-Lead and Cost-per-Point
- Quantifiable negotiation skills, with favorable media industry relationships
- Proficiency with Microsoft Office programs
- Experience with a media-buying computer program
- Experience in creating pricing estimates
- Effective collaborator and team-player
- Excellent organizational, time-management, and prioritization skills
- Strong communication skills: written, verbal, and presentation
- Exposure to account management responsibilities preferred
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Media Buyer Resume Examples & Samples
- Identifying the media that is best suited for a specific demo, geographic area and campaign goals
- Providing recommendations by considering timing and sourcing metrics
- Keeping up to date with industry trends, including distribution numbers and audience ratings
- Building relationships with media sales companies/vendors
- Negotiating with media sales reps to obtain the best rates and most appropriate media placement in digital, broadcast, outdoor and print advertising
- Booking advertising campaigns on TV/Cable, Radio, newspapers, outdoor, digital and any other unique campaigns and sponsorships that would lead to higher hires
- Coordinating with the team all broadcast, digital and print production deadlines
- Managing buys and monitoring vendors performance
- Communicating with media sales reps to adjust media schedules in response to changing needs in staffing
- Ensuring that schedules run accurately and follow up on paperwork, makegoods, invoice reconciliation, proof of performance and post analysis
- Reporting and budget management, including preparing costs for stakeholders and producing spending updates throughout the campaign
- Analyzing the effectiveness of the campaign and using this data to plan future campaigns
- Ability to think strategically and execute methodically
- High attention to detail, strong analytical skills and data-driven thinking
- Ability to work in a fast-paced environment, juggling various projects and deadlines
- Strong sense of accountability and sound personal judgment with the capacity to handle stressful situations and effectively deescalate issues
- Proactive and forward-thinking with creative problem-solving ability
- In depth media knowledge and ability to develop comprehensive media plans
- Experience in identifying target audiences and developing geo-targeted campaigns
- Precise and effective customer communications and proven ability to manage multiple, competing priorities simultaneously
- Proficiency at leeraging resources, including marketing budgets
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Media Buyer Resume Examples & Samples
- Minimum 3-5 years of media buying experience in an agency or client in-house media department with focus on digital media); experience working within higher education industry a plus
- Comfortable reaching out to prospective publishers, networks, and platforms; existing relationships with media vendors a plus
- Highly fluent understanding of all aspects of paid media advertising, media strategy and standard media measurement
- Excellent customer service and client-facing skills
- Superior communication and presentation skills, both written and oral
- Basic understanding of CRM and Marketing Automation tools and reporting such as Hubspot, Hobsons Radius, SalesForce, Marketo and TargetX
- Expertise in Microsoft Excel and PowerPoint
- Ability to consistently perform under the pressure of deadlines and other administrative demands
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Assistant Platform Media Buyer Resume Examples & Samples
- Become resident expert in the various platform technologies utilized by Trilia across disciplines (search, social, Marketplace and traditional programmatic technologies)
- Partner with strategists to understand the client’s marketing goals and nuances
- Become an expert in both DCM and DBM and be able to traffic across platforms
- Help monitor and optimize to campaign health benchmarks
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Senior Media Buyer Resume Examples & Samples
- Develop strategic paid media plans including media spend projections, media mix (Paid Social, Paid Search, Display, Remarketing), and A/B test strategies
- Mentors Media Buyers and Media Operations Specialists
- Participate in client meetings, pitches and presentations
- Ensure campaigns are meeting/exceeding client KPI goals
- Maintain an in-depth understanding of client’s overall business and marketing objectives
- 4 year minimum of digital media experience with at least 2 years of paid digital media buying in search, display and/or social
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Digital Media Buyer Resume Examples & Samples
- Recognize and implement ongoing optimizations by monitoring keyword performance, bid strategies, budgets, and response metrics
- Approve campaign setup and accuracy of campaign assets before launch
- Analyze web analytics and statistical reports to track progress and provide insights
- Act as the subject matter expert in online advertising tactics and platforms: Google AdWords, DoubleClick Campaign Manager, DoubleClick Search, DoubleClick Bid Manager, and Google Analytics experience
- 3 year minimum of digital media experience with at least 1 year of paid digital media buying (search, social, or display)
- Thinks qualitatively & analytically
- Has strong presentation skills and is a creative problem-solver
- Detailed-oriented and organized
- Travel: 10-15%
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Junior Media Buyer Resume Examples & Samples
- Primarily responsible for placement of all print and outdoor advertising
- Shared digital responsibilities with Media Planner
- Some broadcast buying assistance as needed
- Work with sales reps of both mediums to develop and implement strategic campaigns
- Coordinate placements with account executive, production and accounting departments
- Some client contact
- Liase with data research firms; Arbitron and Media Audit
- Reconcile vendor billing/tearsheets
- Reports directly to Media Planner
- Maintain media kit library, archives and proof of performances
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Digital Media Buyer Resume Examples & Samples
- Experience in digital advertising
- Passion for digital marketing and the ability to thrive in a fast paced performance driven environment
- Capable of working on multiple projects and teams within tight deadlines
- Expert in DoubleClick (or similar ad serving platform), Adwords, Facebook Business Manager
- Knowledge of 3rd party ad serving tags (PointRoll, Sizmek, Flashtalking, etc.)
- Recommends and executes on A/B testing
- Coding in any language (SQL, Python, JavaScript, etc…)
- Develop SQL code for scheduled and ad hoc reports published to team & executive level personnel
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Media Buyer Resume Examples & Samples
- Work as a part of an in house marketing team, to book, implement, and track a high volume of campaigns on tight timelines. Campaigns will include traditional media, with a strong focus on digital
- Ensure all campaigns run on time, on budget, with complete conversion tracking
- Monitor and manage digital campaigns, and provide recommendations based on performance
- Contribute to and review campaign, vendor, and quarterly insights
- Collaborate with the Central Digital Team on researching, executing and testing new strategies and opportunities, as well as staying informed on current industry trends
- Participate in special projects and perform other related duties as requested
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Manager, Media Buyer Resume Examples & Samples
- Primary liaison with local media and media vendors on the planning and execution of Florida Offline Media. Plan and place secondary priority Florida Media Campaigns. Utilize media planning and buying software. Collaborate with Corporate Partnership team to evaluate and align Corporate Partner media plans with UO media plans. Utilize post-analysis and industry research to optimize and influence future campaign decisions to increase awareness and intent. Collaborate with team of online media to develop integrated FL media campaigns and plans
- Work with Director Offline/Integrated International Media and external agency on the planning and execution of National/North America spot market and international media. To include pre-planning strategy sessions with brand team to develop target. Strategy sessions with internal partners to determine media mix, timing and execution of campaign and budget oversight. Collaborate with IMC team on creative executions to ensure they are feasible within plan and make adjustments as needed
- Oversee traffic and invoice process. Maintain all applicable media flows and budget grids. To include, but not limited to, event specific year-over-year flows, event spend/TRP’s/ spot year-over-year comparison grids, weekly comparison grids, point-of-origin media flows, etc
- Manage Media Representative, Associate Representative and Coordinator. Provides mentorship, leadership, motivation and career development opportunities for direct reports
- Collaboration with multiple internal and external partners
- Overall business knowledge
- Media planning and buying
- Use of Microsoft Office software suite
- Use of media planning/buying software, Strata, Arbitron/Nielsen data, SQAD
- 5 to 7 years of experience within the Media Industry
- Ability to plan and buy spot-market media is required along with extensive knowledge of integrated media on a local and national basis
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Senior Media Buyer Resume Examples & Samples
- Setup, analyze and optimize media buying campaigns achieving given CPA goals resulting in a decent arbitrage margin ROI
- Optimize the performance of your campaigns through adwords and other platforms as well as data analysis tools (SPSS, excel, bidding tools, etc.)
- Conduct market research and competitor analysis to identify trends and new opportunities in media buying
- Work closely with the design team to optimize high performing creative materials for mobile and online
- Build strong relationships with media sales companies and negotiate special terms with ad networks and supply platforms
- Attend industry events to strengthen and expand our online marketing network
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Digital Media Buyer Resume Examples & Samples
- Support the Digital Media Department with buying activities for Display, Mobile, Video and Programmatic advertising with a variety of strategic publisher accounts
- Demonstrate ability to execute performance driven digital media campaigns
- Participate in strategy and media planning meetings and brainstorms
- Effectively negotiate Digital programs and rates to optimize media budgets
- Research and vet media partners on an ongoing basis, provide updates and recommendations
- Place and monitor assigned media plans. Issue and track all insertion and purchase orders
- Measure/evaluate media plans/campaigns
- Analyze results on a daily / weekly basis, and recommend optimizations based on performance
- Build creative spec sheets for Media Plan, effectively communicating requests and deadlines with Production and Digital teams
- Reconcile invoices with campaign performance, ensure that all billing and invoicing is on track and that our accounts are up to date with our partners
- Write POV's on media opportunities and stay up to date on key industry trends
- Study and leverage applicable demographic data, consumer profiles and media research tools to develop media strategies
- Develop internal systems as buying patterns change and grow and new technology is introduced
- Advocate internal process improvements across media buying lanscape
- In-depth understanding of Media planning, negotiation, and performance analysis
- Experience with 3rd party Ad serving platform trafficking and reporting (e.g., DART / DCM, Mediaplex, Atlas) is a must
- Proficiency in Excel, Word, and PowerPoint and Digital Research tools such as comScore Media Metrix
- Time management and problem solving skills
- Ability to delegate efficiently and manage internal Media teams
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Digital Media Buyer / Planner Resume Examples & Samples
- Creates and executes the promotion schedule for native advertising content. Includes social, email, SMS, on-site promotion and reach extension
- Creates and executes social media campaigns to grow CMG Newspaper audiences and engagement with CMG Newspaper products (both free and paid)
- Manages audience development budget, working with the manager or property stakeholders to appropriately allocate funds and identify areas of opportunity
- Plans and executes outreach campaigns. Identifies key influencers and creates strategies and programs to reach these individuals
- Writes copy for promotional activities and influences development of creative. Includes, but is not limited to social media, email, push notifications and homepage promotions
- Monitors and optimizes campaigns based on performance
- Buys social media ads to better promote native content, grow newspaper audiences and increate engagement with CMG Newspaper products, including but not limited to free sites, digital subscribers and app downloads
- Works with the advertising and newsroom teams and digital content producers to understand internal and external client goals and creates strategies based on those meetings
- Reports on the performance of campaigns, is accountable for the results
- Creates presentations for clients and internal stakeholders detailing the success of the campaigns
- Collaborates with the content teams to secure promotion on homepage for native campaigns and sponsorships, within social channels and on email/push
- Researches and understands emerging trends as they pertain to social media. Can apply trends to the daily execution of campaigns
- Prefer three years of social media experience including: social media management tools, excellent writing skills
- Significant knowledge of the trends and behaviors of the social media audience
- Strong consensus building skills
- Demonstrated ability to collaborate with individuals and groups
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Media Buyer Resume Examples & Samples
- Lead paid acquisition and retargeting efforts across all platforms to achieve volume, quality and ROI goals
- Analyze performance of marketing campaigns with data and metrics and optimize accordingly
- Develop innovative solutions
- Collaborate with product and CRM to drive events focused on acquisition and engagement
- Monitor user behavior and LTV and provide regular reporting on results
- Identify new partners, platforms and optimization opportunities to drive campaign performance
- Daily, weekly, and quarterly budget forecasting and reporting of results
- Build and maintain strategic relationships with key acquisition partners such as Apple, Facebook, Twitter and Google
- BA or BS in math, engineering, economics or other quantitative field
- 3+ years of experience in mobile user acquisition function (free to play mobile gaming preferred)
- Deep understanding of online and advertising space, including tracking tools, technical integrations and best practices
- Exceptional analytics skills and experience working in a metrics driven environment
- Display, SEM, Facebook advertising experience a must
- Outstanding creativity and drive; excellent written and oral communication skills; strong attention to details
- Consistent track record of exceeding targets
- Genuine interest in social, gaming, analytics, and advertising a must
- Passion for problem solving
- Strong interpersonal skills and ability to work well independently or within a team environment
