Media Planning Resume Samples

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B Schroeder

Bridgette

Schroeder

83454 Jones Rapid

San Francisco

+1 (555) 490 8601

83454 Jones Rapid

San Francisco

Phone

p +1 (555) 490 8601

Experience Experience

New York, NY

Media Planning Coordinator

New York, NY

Stroman, Wiegand and Christiansen

New York, NY

Media Planning Coordinator

The Media Planning Coordinator (MPC) is responsible for comprehending this information & applying it in their daily log optimization roles
Work closely with Media Planning Operations to ensure a timely and efficient tape matching process. Relevant to/for GriptIt! And Non-GripIt! Feeds
Serve as back-up to/for co-workers during planned & unplanned absences with regards to log population and tape matching process
Partner with Accounting and media agency to manage billing process. Closely track and reconcile media budget
Create and Maintain respective commissioning list within IBMS AND manage Tape Rules within GripIt! for optimal promotional placement
Assign (Rules/specifications) allow days, hiatus, etc. based upon weekly scheduling tools
Seek out, share and report on new digital marketing and media opportunities through research and industry/competitor analysis

Los Angeles, CA

Brand Campaign & Media Planning

Los Angeles, CA

Grant Group

Los Angeles, CA

Brand Campaign & Media Planning

Manage & compile excellent documentation of all administrative paperwork
Manage & compile excellent documentation of all administrative paperwork OOH Assets including contracts and NDA
Manage & compile excellent documentation of all administrative paperwork prior and after campaign
Monitor sponsor/vendor performance; ensure alignment with market value for services render
Provide quality service to stake holders (distribution channels) and external in all assigned tasks, while still upholding Manulife values at all times
Manage excellent documentation and compilation of campaign
Manage sponsor/vendor budget & contracts

present

Philadelphia, PA

Media Planning Manager

Philadelphia, PA

Armstrong and Sons

present

Philadelphia, PA

Media Planning Manager

present

Manage collation of post campaign performance review data and visualisation of results – to derive implications for future campaign development
Manage workload of media planning team and take on planning responsibilities during periods of heavy work load
Establish a close relationship with the finance team to ensure financial management control and timely invoicing
Within the planning & performance team you will work with the econometric, brand, TV and digital team to deliver through the line plans
Manage Media Planner and his/her workload
Campaign performance -articulation of performance metrics & demonstration of ROI (brand and sales)
Actively integrate with internal teams such as Campaign, Brand and Trading and Data & Insight to ensure collaborative working to produce effective campaigns

Education Education

Bachelor’s Degree in Marketing

Michigan State University

Bachelor’s Degree in Marketing

Skills Skills

A strong eye for detail and impeccable organisation skills are crucial
Strong knowledge of business objectives and how they translate into media strategies
Demonstrate a strong knowledge of web 2.0 concepts and digital trends in communications
Organized and attention-to-detail approach (strong tactical execution)
Ability to build relationships with non-marketing functions
Strategic with strong commercial acumen
Excellent stakeholder management and influencing skills
Highly resourceful (stretches people and money; compresses time)
Excellent communication skills and flexibility
Have solid experience in a Media Planning/Research background

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15 Media Planning resume templates

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Director of Media Planning Resume Examples & Samples

Track and analyze awareness levels against media exposure levels on all FX Networks platforms including: linear networks, FX/FXM/FXX; non-linear platforms, VOD/EST, FXNOW, FXNetworks.com. This is accomplished by cross-referencing promotional logs, research data, and inventory valuation. Review and analyze promotional schedules with VP of Media Planning and Scheduling and VP of Digital Marketing
Supervise and execute the placement of media schedules and logs for FX Networks VOD, FX Productions EST, FXNOW and FXNETWORKS.com
Develop and present on-air and digital promotional media strategies against FX Networks and cross channel properties detailing metrics, valuations, and projected results
Minimum 7 years’ experience in the planning and placement of broadcast, cable and digital media required
Must be able to manage and perform under tight deadlines with superior attention to detail
Strong communication skills are required. Must be able to quickly and concisely provide direction and supervision. Communication with various departments required on a daily basis is necessary. Must have firm understanding of the broadcasting, media planning, operations and scheduling lexicon
Mathematical and reasoning skills are essential. Must have expertise in analyzing program and research data, calculating program & commercial avails, and accurately positioning promotional elements to maximize effectiveness
Requires outstanding understanding of the network computer systems used to access research, programming and scheduling information. Familiarity with computer systems, Microsoft Excel, and Microsoft Word, Microsoft Outlook requested

Media Planning Coordinator Resume Examples & Samples

Media Planning Coordinators are responsible for implementing optimal promo placement via the GripIt! Optimizer tool. This optimizing tool allows one to schedule based upon Reach & Frequency, TRP load (Targeted Rating Points), Duplication (host & competitive channel-set) and Affinity. Regarding GripIt! (Lite) Feeds…the tool schedules based upon Network Priorities and Count
Media Planning Coordinators must be knowledgeable and work from multiple systems on a daily basis
He/She must work closely with Traffic Operations counter-parts to ensure a timely and efficient log completion and download process
This individual must create and maintain respective commissioning list within IBMS (Traffic System) AND manage Tape Rules within GripIt! for optimal promotional placement
Assign start/kill dates to promotions based upon weekly scheduling tools
Assign (Rules/specifications) allow days, hiatus, etc. based upon weekly scheduling tools
Media Planning Coordinator must obtain full comprehension of the GripIt! Monthly and daily TRP loads for the network & markets in order to gauge effective reach & frequency levels of demo targets and determine whether a campaign is in need of modifications from day-to-day
Must provide daily feedback of post-optimization process comparing TRP Planned vs. TRP Actuals. This allows for immediate adjustments of templates as/when needed so that we can plan & optimize against real promo availability thus keeping in line with network strategies
Identify inventory that can be recycled (Quarterly) and extend kill dates for these recycled elements. Relevant to/for GripIt! And Non-GripIt! Feeds
Work closely with Media Planning Operations to ensure a timely and efficient tape matching process. Relevant to/for GriptIt! And Non-GripIt! Feeds
Serve as back-up to/for co-workers during planned & unplanned absences with regards to log population and tape matching process

Media Planning Coordinator Resume Examples & Samples

Regarding higher revenue generated networks/feeds Media Planning Coordinators are responsible for optimal promo placement via the GripIt! Optimizer tool. Whereabouts this tool allows one to schedule bases upon Reach & Frequency, TRP load (Targeted Rating Points), Duplication (host & competitive channel-set) and Affinity. Regarding Non-GripIt! Feeds…It’s still a manual process, although we have gained more insight on our channels and viewer habits (due to GripIt!) and are able to more strategically plan & schedule the promotional elements. We still base our promotional placement upon the following for the Non-GripIt! Feeds: Count, Ratings & Affinity
Responsible for strategic promo placement of commercial logs using IBMS & GripIt! IBMS is used to schedule manual logs and GripIt! Optimizer is used for higher revenue generated networks/feeds. Thus requiring MPCs to be knowledgeable and work from multiple systems on a daily basis
Work closely with Traffic Operations counter-parts to ensure a timely and efficient log completion and download. Previously responsible for managing 2 (manual feeds) per coordinator. Now responsible for managing 3 feeds per person…ideally 2 GripIt! Feeds and 1 Non-Grip/Manual feeds
Create and Maintain respective commissioning list within IBMS AND manage Tape Rules within GripIt! for optimal promotional placement
Assign start/kill dates to promotions based upon weekly scheduling tools. Relevant to/for GripIt & Non-GripIt feeds
Assign (Rules/specifications) allow days, hiatus, etc. based upon weekly scheduling tools. (manual logs process continued)
Media Planning Coordinator must obtain full comprehension of the GripIt! weekly and daily TRP load for the network & markets in order to gauge effective reach & frequency of demo targets and determine whether a campaign is in need of being adjusted from day-to-day. He/she must provide daily feedback of post-optimization process comparing TRP Planned vs. TRP Actuals. This allows for immediate adjustments of templates as/when needed so that we can plan & optimize against real promo availability thus keeping in line with network strategies
Work closely with Tape Operations to ensure a timely and efficient tape matching process. Relevant to/for GriptIt! And Non-GripIt! Feedserve as back-up to/for co-workers during planned & unplanned absences with regards to log population and tape matching process
Required for Manual Logs…MPCs are responsible for pulling/filing promo usage (summary & detailed) reports within IBMS which allows us track the variance between what was scheduled and what actually went to air. Work closely with the Media Planner to implement post analysis on the implications (if any) of last-minute Sales insertions on network strategies

Director, National Media Planning Resume Examples & Samples

Play a key role in company training on new trends and media technology
Work closely with tour marketing team to provide guidance and strategy on paid media campaigns across all digital channels for Live Nation North American Concert Tours
Identify the best mix of media channels for each tour using research data to deliver maximum exposure and ticket sales
Optimize placement and targeting of online media buys using internal ROI measurement system
Take a leadership role in the department including relationships with media partners, tour marketers and tour promoters to maintain and expand business
Manage and oversee Digital Media Buyer and Coordinator
Provide feedback, motivation and performance evaluation for media team. This includes growing and mentoring not only your direct reports but also helping the department grow and maintain success
Advocate internal process improvement, oversee program strategies and analysis for tours
Execute buys with media partners and internal and external agencies as needed

Media Planning Coordinator Resume Examples & Samples

Responsible for plotting weekly/monthly media plans, developing and overseeing day-to-day implementation for Disney Branded channels, working closely with presentation scheduling
Develop campaign strategies to launch, grow and sustain new programming initiatives, series launches and franchise development. Monitor competitor campaigns and communicate to wider teams
Identify and communicate promo, presentation and interstitial needs. Oversee planning, plotting and execution of all media campaigns in liaison with programme planning, on air and marketing teams
Ensure effective management of Opt Out airtime so channels are editorially sound, ensuring best use of airtime
Research and identify efficiencies in production with potential repacks and refreshing of historic campaign material where appropriate
Work collaboratively with Media Planning Manager / Supervisor, Executive Director, Marketing and On air Creative teams to ensure final campaigns meet expectations and vision of planning teams
Ensure planning and implementing of Owned Media and synchronised programming / marketing campaigns as agreed by Manager Media Planning. Assist in drafting and reporting on OM/Franchise campaign effectiveness
Prepare regular post campaign reports, interface with research to evaluate ratings and channel demos to ensure reach and effective placement of campaigns. Track successes and share learnings
Develop innovative cross-promotional campaign strategies to maximise campaign effectiveness, audience flow/retention and target different audience profiles across channels. Additionally help ensure effectively planning across all media spaces
Track EMEA and US campaign briefs and sharepoint/media bin databases to identify campaign/synergy elements to aid campaign planning and communicate to programming planning, marketing and creative teams
Track deliveries of all campaign elements, keeping all relevant stakeholders fully informed. Perform final technical checks of short form material and approve for transmission, ensuring implementation in line with plans
Help oversee and provide guidance to media planning interns

Media Planning Specialist Resume Examples & Samples

In partnership with digital marketing managers, plan and execute highly targeted paid social media campaigns
Responsible for strategic planning, targeting, creative, real-time optimization, and regular performance analysis
Media types include Facebook Power Editor buys, Twitter, Instagram, etc…
Monitor and assess ongoing campaign performance, assist in strategic analysis of campaigns sharing of deep insights while testing audiences, creative, taglines, media types, etc
Manage campaign authorizations, budgets & reconciliation process
Quality control trafficking creative and ad tags using 3rd party ad server tools and bid managers
Share social insights with senior marketing leaders -- best practices, competitive analysis
Research and qualify all new social media partner opportunities; bring innovative social publishers into the mix for campaign consideration
2+ years’ experience (preferable working in an agency environment) in creating digital and social strategies that drive development of digital experiences and digital campaigns for leading brands
Ambitious expert on social platform media opportunities, reporting abilities, and tools for gauging success
Strong understanding of the social media landscape
Ability to effectively manage competing initiatives and priorities
Flexibility and creative approach to problem solving – finding the yes rather than saying no
Strong interpersonal skills with ability to work independently and collaboratively
Demonstrated ability to set goals, meet deadlines, and successfully manage multiple assignments
Effective communication and presentation skills- strong in presenting information effectively and professionally
Self-motivated and resourceful
Must be a very strong communicator with internal teams and external vendors
Entertainment and gaming background/knowledge a plus

Media Planning Supervisor, UK Channels Resume Examples & Samples

To strategically plan and manage the allocation of promotional airtime
Work collaboratively On-Air Creative teams to ensure final on-air campaigns meet expectations
Responsible for developing, and for the day-to-day implementation of, on-air media plans, portfolio plans, makelists and creative briefs for Disney-branded channels
Provide day-to-day analytical support for on-air campaigns, airtime sales commitments and brand marketing support
Monitor, evaluate and analyse promotional campaigns
Managing and tracking of on-air inventory lists

Media Planning Intern Resume Examples & Samples

Overseeing and quality checking of daily schedule logs,
Inserting and managing availability of records in the internal broadcasting media system
Support in creating weekly and monthly evaluation reports
Completing reporting templates
Monitor execution of on air strategy
Cooperation with On Air Production Team to deliver media materials on time

Media Planning Coordinator Resume Examples & Samples

Schedule on-air promotions and interstitial elements in program breaks to optimize viewer navigation
Schedule lower 3rd bug, banners or snipes strategically within program guidelines
Insure proper implementation of promotional elements according to format clocks
Maintain familiarity with OAP priorities and available promotional elements to help drive ratings and enrich viewing experience
Coordinate implementation of all on-air support for stunts and special program events
Provide input regarding the development of needed promotional elements (i.e., spot lengths, tracks)
Be able to proofread logs of other team members for errors and adherence to promotional priorities
Have clear understanding of promotional terms, formats and on air look with the ability to train others in the basics of short form scheduling
Communicate various steps of daily log completion to key departments
Liaise with 3rd party vendors in regards to systems implementation, development and maintenance
Ability to multi-task and work well under pressure
Highly organized with attention to detail
Professional phone manner and strong inter-personal people skills
Must have a positive and can-do attitude
Must be team-oriented
Proficient in the following Applications: Microsoft Excel, Microsoft Word, Microsoft Power Point, Microsoft Outlook, Internet Explorer (or Netscape)
Proficient in the following System Software: GRiP it!; Wide Orbit (Traffic)
1 year in media related field

Integrations & Media Planning Coordinator Resume Examples & Samples

Superior organizational & math skills
Analytical, detail-oriented approach to projects
Ability to thrive working independently
0-2 years of advertising/media/inventory/project management experience; or job experience working with numbers (Accounting, Finance, etc.)
Bachelor’s degree with related coursework in advertising, project management, media planning and appropriate internships

Media Planning Specialist Temporary Resume Examples & Samples

Sole day-to-day media planning responsibility for 2 key channels within the UK portfolio
Provide back up and assistance for our major flagship, Discovery Channel
Responsible for translating the Network Media Plan into individual channel media plans
Experience in Media Planning or Presentation Scheduling in a broadcast television or media agency
An appreciation of creative issues and very strong editorial understanding
Aptitude for strategic thinking and numerical analysis
Interest in and knowledge of television output and the Discovery Network in particular
Understanding of the editorial and Presentation requirements of the schedule
Education – A level or equivalent
Computer literate with spreadsheet experience
Ability to work with others and to follow instructions

Media Planning Coordinator Resume Examples & Samples

Promo Strategy and Placement
3) Review post-TX output to ensure accuracy and effectiveness
4) Monitor competitor breaks and on air strategy
Work closely with/cover for Broadcast Schedule Operations Coordinator
1) Work closely with BSO Coordinator to place promos according to available minutage
2) Communicate deliverables of promos and graphics to BSO and advise or amend schedules where necessary
3) Manage late changes to campaigns and communicate implications to on-air and BSO and amend schedules where necessary
Cross train on essential functions of BSO Coordinator to enable cover for holidays and absence
Deputise for and assist Promotions Manager when required

Media Planning Supervisor Resume Examples & Samples

Responsible for day-to-day implementation of on air media plans for Disney Branded channel’s in conjunction with the of Manager Media Planning & Presentation
Attend all meetings pertaining to programme planning & off air marketing. Identify and communicate promo, presentation and interstitial needs, and manage planning, plotting and execution of all media campaigns and series launches in liaison with planning, on air and marketing teams
Responsible for laying out weekly/monthly media plans and managing campaign planners. Updating all parties as appropriate
Work collaboratively with Media Planning Manager, Off Air Marketing and On Air creative teams to ensure final on air campaigns meet expectations and initial vision of planning teams
Responsible for implementing Editorial Owned Media and synchronised programming and marketing campaigns. Report franchise campaign effectiveness on regular basis for review by Senior Management and regional teams
Be at the forefront of developments in Social Media. Liaising closely with colleagues from off air marketing in Stockholm to ensure we have integrated campaign strategies to launch, grow and sustain new programming initiatives, series launches and franchise development
Manage on air inventory and identify new opportunities to effectively reach audience with our promotional messages across both linear and non-linear media spaces
Interface with research & utilise Techedge & own systems to evaluate ratings and channel demos to ensure reach and effective placement of promotional campaigns. Follow up closely with Presentation team. Develop analytic post campaign reports to track success. Monitor competitor campaigns and technological developments and communicate to wider teams
Develop innovative cross-promotional campaign strategies to maximise campaign effectiveness, audience flow and retention, and target different audience profiles across channel portfolio
Implement the day-to-day makelist flow process – Establish project list from agreed monthly highlights & Creative Direction Meeting. Create planning briefs & update to include media campaign plans and on-air production needs. Delegate the creation of material ids & usage dates in scheduling system & ensure the highest possible accuracy is maintained. Communicate plans with rest of business; in greater detail for those creating & scheduling the assets
Collaborate with Presentation to track delivery of all campaign elements + effectively schedule on air promotional inventory
Ensure planned media campaigns, makelist and associated production meet needs of scheduling + work within airtime opportunities, ensuring efficiency in on-air production. Manage and identify efficiencies in production with potential repacks and refreshing of historic campaign materials where appropriate
Track EMEA and US campaigns & communicate to programme planning, EMEA Regional & Nordic marketing and creative teams. Delegate & encourage Programme Planning/ Media Planning & Presentation Intern to source material & add to campaign plans

Media Planning Supervisor, Disney Channels UK Resume Examples & Samples

Assist our Senior Manager of Owned Media and our Disney Media + Asset Manager to strategically plan and manage the allocation of promotional airtime. Manage on-air, non-linear and digital inventory and identify new opportunities to effectively reach audience with our promotional messages across both linear and non-linear media spaces
Work collaboratively with our Senior Managers in Media Planning, Programme Planning, Marketing, Social and Digital, and On-Air Creative teams to ensure final on-air campaigns meet expectations and initial vision of planning teams
Responsible for developing, and for the day-to-day implementation of, on-air media plans, portfolio plans, makelists and creative briefs for Disney-branded channels in conjunction with the Senior Manager, Media Planning and Presentation
Be at the forefront of developments in Social Media and non-linear media to plan holistic campaigns across multiple media
Responsible for laying down weekly/monthly media plans and managing campaign planners
Monitor, evaluate and analyse promotions campaigns on an ongoing basis, and prepare presentation materials and documentation for Post Campaign reporting
Responsible for implementing Brand Marketing support and synchronised programming and marketing campaigns as agreed by line manager. Assist in drafting and reporting of synergy and franchise campaign effectiveness on a regular basis for review by Senior Management and regional teams
Work with Presentation Supervisor and Programme Planning teams to manage and track on-air inventory lists, and identify efficiencies in on-air production (eg repacks, repurposing existing campaigns) where appropriate
Develop campaign strategies to launch, grow and sustain new programming initiatives, series launches and franchise development. Monitor competitor campaigns and technological developments and communicate to wider teams
Manage on-air inventory and identify new opportunities to effectively reach audience with our promotional messages across both linear and non-linear media spaces
Interface with research to evaluate ratings and channel demos to ensure effective reach and frequency of promotional campaigns. Develop analytical post-campaign reports to track success
Develop innovative cross-promotional campaign strategies to maximise campaign effectiveness, audience flow and retention, and target different audience profiles across the Channel portfolio
Implement the day-to-day makelist workflow process – establish project list from agreed monthly highlights, and update planning and creative briefs to include media campaign plans and on-air production needs. Communicate plans with the rest of the business
Ensure planned media campaigns, makelist and associated production meet needs of scheduling and work within airtime opportunities, ensuring efficiency in on-air production, and identify efficiencies in production with potential repacks and refreshing of historic campaign materials where appropriate

Media Planning Manager Resume Examples & Samples

Create and maintain Media Plans across UK and EMEA markets
Oversee the on-air make-list process, encompassing the commissioning of all promos, secondary events and continuity elements, in line with overall network and channel brand business objectives
Commission campaign assets
To keep bottom line business needs in focus, accounting for priorities in different regions
Able to communicate clearly with senior management, supporting reason with statistical analysis and results
Manage Media Planner and his/her workload
Work with Continuity Producer to ensure all priorities are represented on air
Able to find solutions for the different requirements of multiple departments
Regularly assess the shifting TV & media landscape, evolving and adaptingaccordingly – an interest in multiplatform strategy
Continually monitor efficiency of campaigns and airtime for NBC portfolio
Attend regular meetings across the business
Deputise for DoOAS in his/her absence
Build excellent relationships within the business
Have solid experience in a Media Planning/Research background
An understanding of the ‘commission to transmission’ cycle
Excellent organisational and time management skills in order to plan and meet deadlines
Understanding digital analytics a plus
Experience of working with Transmission facilities
Capable of communicating and influencing with high levels of diplomacy
An interest and knowledge of broadcast across Europe and South Africa

Media Planning Coordinator, Disney Channel Resume Examples & Samples

Assist Manager to strategically plan and manage the allocation of promotional airtime, manage on-air inventory and identify new opportunities to effectively reach audience with our promotional messages. Manage on-air inventory and identify new opportunities to effectively reach audience with our promotional messages across both linear and non-linear media spaces
Responsible for developing and day-to-day implementation of on-air media plans for Disney branded channel’s in conjunction with the Media Planning Manager
Attend all meetings pertaining to programming planning. Identify and communicate promo, presentation and interstitial needs. Manage planning, plotting and execution of all media campaigns in conjunction with planning, on-air and marketing teams
Responsible for laying out weekly/monthly media plans and managing campaign planners
Work collaboratively with the Media Planning Manager, the Programme Planning team, Marketing teams and creative services to ensure final on-air campaigns meet expectations and initial vision of planning teams
Implement the day-to-day make list process, working with the Programming Disney Channels CEE & EM team – establish project list from agreed monthly highlights and update planning briefs to include media campaign plans and on-air production needs. Communicate plans with rest of business
Develop innovative cross-promotional campaign strategies to maximise campaign effectiveness, audience flow and retention and target different audience profiles across channel portfolio
Ensure planned media campaigns, make-list and associated production meet the needs of scheduling (including servicing opt-out needs), with an understanding of airtime opportunities and maximising the use of assets delivered by on-air production
Work with the Media Planning Manager and Supervisor, Programming and Presentation scheduling teams to manage and track on-air inventory lists and effectively schedule the promotional inventory
Identify efficiencies in on-air production with potential repacks and refreshing of historic campaign material where appropriate
Responsible for implementing synergy and synchronised programming and marketing campaigns as agreed by the Media Planning Manager. Assist in drafting and reporting of synergy/franchise campaign effectiveness on a regular basis for review by Senior Management and regional teams
Interface with research to evaluate ratings and channel demos to ensure reach and effective placement of promotional campaigns. Develop analytic post campaign reports to track success
Track EMEA and US campaign briefs and SharePoint/media bin databases to identify campaign/synergy elements to aid campaign planning and communicate to programming planning, marketing and creative teams
Provide assistance to media planning interns with a Disney Junior Channel focus

Department Assistant, Media Planning Resume Examples & Samples

Arranging travel with Viacom’s travel agency; preparing itineraries
Assist team with competitive projects and scheduling promos on daily logs
Handle and submit T&E expenses, invoices and POs for SVP
Ordering supplies and maintaining office inventory
Must have strong Outlook, PowerPoint and Microsoft Office (Excel and Word)
Excellent communications skills (oral and written), including the ability to format/edit PowerPoint presentations
Strong interpersonal skills and ability to interface and thrive within a fast-paced, deadline-oriented, creative environment
Analytical thinker who has strong organizational skills and attention to detail

Cbna-gcg-country Digital Sales Media Planning Resume Examples & Samples

Develop Media Strategy across Banking Products of Cards , Loans , Customer Cross Sell and Banking and Investment Accounts
Close working with Country Marketing , Digital and Sales partners to achieve KPI across this media of Total Accounts , CPA , CNR and CPC/Click-through rates
Continuously refine and implement Country media strategy to include new Betas, media enhancements released by major regional and local Digital Media publishers, effective long term contracts with Local Aggregators
Digital partnerships with Citi’s partners in relevant verticals of Retail, Travel and Hospitality to scale Web Traffic and Acquisitions
Build a close working partnership with Planning Agency and Country Google/FB/LinkedIn etc. teams
Development of Media Review templates and QBRs with Publishers
Refining strategy for Ad-words, Social, FB, Display, Mobile and Programmatic to build the next go-to strategy for market
Render effective Contracts for Performance Buying, Consider CPA buying, in house media buying options to increase efficiency of Country Digital Media buying
Attribution modelling for effective performance solutions across demand generation and prospecting
Embed Ad Tech tools for effective Attribution tracking, Media modelling across traditional and digital Media, high end optimization tools
Work closely with Web Analytics team to availing test and target, remarketing solutions, cross functional analytics for optimizing Media buys and increasing click through rates, Form completion rates
Focus on Performance Media via Device , availing Programmatic & Display for performance
Work with Central Citi teams for effective tagging, rollout and tracking of new Media products and tools
Develop Digital Media Dashboard that helps Stakeholders to understand, engage and act on Communication Strategy and Creative Development within Market
Knowledge of Digital marketing and Performance Marketing is preferred
Strong people and project management skills with the ability to multi-task
Independent and self-motivated with a high level of initiative and energy

Media Planning Manager Resume Examples & Samples

Oversee and Supervise media planning team
Manage workload of media planning team and take on planning responsibilities during periods of heavy work load
Work within custom built Salesforce technology to pull inventory, revenue, sell-through and ad hock reports
Attend and contribute ideas during brainstorms for RFPs & RFIs
Build media plans based on brainstorms
Pulling Avails from Google DFP for media plan completion
Revise media plans if revisions to the IO are required
Address monthly billing issues and/or viewabaility issues
Under delivery / Makegoods
Schedule all signed and executed IOs in custom built Salesforce inventory system
1-3 years experience in digital media (Media Planning Preferred)
Bachelor’s degree in Marketing, Communication, or Business
Proficient in MSFT Excel, Google DFP / Dart, and Prisma is a plus
Comfortable working in a fast pace, ever-changing enviornment

Media Planning & Buying Marketing Manager Resume Examples & Samples

Lead the planning, execution and optimization of overall media campaigns across each media channels and platforms, including performance media, social media and etc
Manage all forms of paid & digital media to elevate brand awareness, ROI and drive customer engagement through SEM, social media advertising, mobile marketing and etc
Partner closely with cross functional teams to drive best practices, identify opportunities and develop roadmaps for consumer marketing efforts
Analyze and report for competitor activities to understand local digital trend, new e-media behavior, products and new technology and improve conversion
Partner with media agencies and regional/HQ media team on elements including; planning, production and delivery of media briefs, campaign management and reporting
Stay abreast of key media and advertising trends and innovations to embrace new challenges and potentially expand the scope of marketing efforts

Media Planning Resume Examples & Samples

Design and Implement an Media Strategy across various Digital Media Buying campaigns focused on increasing performance and scaling demand generation
Develop Media Strategy across Banking Products of Cards , Loans , Customer Cross Sell and Banking & Investment Accounts
Continuously refine & implement Country media strategy to include new Betas , media enhancements released by major regional & local Digital Media publishers , effective long term contracts with Local Aggregators
Digital partnerships with Citi’s partners in relevant verticals of Retail , Travel and Hospitality to scale Web Traffic and Acquisitions
Build a close working partnership with Planning Agency & Country Google / FB / LinkedIn etc. teams. Development of Media Review templates and QBRs with Publishers. Refining strategy for Ad-words , Social , FB , Display , Mobile & Programmatic to build the next go-to strategy for market
Render effective Contracts for Performance Buying, Consider CPA buying, in house media buying options to increase efficiency of Country Digital Media buying. Attribution modelling for effective performance solutions across demand generation and prospecting
Embed Ad Tech tools for effective Attribution tracking , Media modelling across traditional and digital Media , high end optimization tools
Work closely with Web Analytics team to availing test & target, remarketing solutions , cross functional analytics for optimizing Media buys and increasing click through rates , Form completion rates . Focus on Performance Media via Device , availing Programmatic & Display for performance
Work with Central Citi teams for effective tagging , rollout and tracking of new Media products & tools
Develop Digital Media Dashboard that helps Stakeholders to understand , engage and act on Communication Strategy & Creative Development within Market
Develop Media insights that deliver on cost benefits for integrating Digital media
Knowledge of Digital marketing & Performance Marketing is preferred
Local language skills for markets is an advantage

Manager, Event Media Planning Resume Examples & Samples

5-7 years of media agency or client side media experience in media planning/buying role
Demonstrated ability to manage a team
Proven experience with managing multiple projects simultaneously
Proven knowledge of local traditional and digital media landscape
Demonstrated ability to establish measurable goals, track the efficacy of local marketing campaign tactics and optimize the marketing mix

Bpn-associate, Media Planning Resume Examples & Samples

Learn to utilize syndicated sources/programs and master basic media math
Possess exceptional organizational and analytical skills, be detail-oriented, responsible, and be able to multi-task and keep calm while under tight deadlines in a fast-paced environment
Be able to work independently and with a team

Bpn-associate, Media Planning Resume Examples & Samples

Develop media plans; work closely with consumer and media strategists, and investment specialists to develop holistic communications plan
Compile research and competitive data that will be submitted to planning teams and clients to ensure client is reaching target audience
Develop tactical components of client media campaigns, such as flow charts, spreadsheets and budget summaries
Work collaboratively with Planners at all levels to craft RFPs and brief Investment teams on insights and strategies
Participate in team brainstorming sessions
Handle day-to-day client requests
Bachelor’s degree required with related coursework in advertising, marketing, and/or communications (Required)
Ability to communicate concisely and clearly, both written and oral

Um-supervisor, Media Planning Resume Examples & Samples

Develops and executes strategic plans for client assignments
Negotiates with media providers on client's behalf
Executes cross-discipline/corridor communications planning
Ensures timely creation and delivery of work to clients
Understands brand marketing and selling
Supervises development and implementation of targeted, innovative media solutions consistent with media strategies
Prepares and delivers presentations as necessary

Um-supervisor, Media Planning Resume Examples & Samples

Bachelor's degree preferred
Three to five years experience in media planning including two to three years supervisory experience required
Experience with marketing and communications process
Proven experience writing and presenting relevant information

Bpn-supervisor, Media Planning Resume Examples & Samples

Develops, presents, manages and measures media programs and defines media objectives and strategies consistent with brand marketing objectives and selling strategy for traditional and digital media
Oversees client relationship and planning for fleet vehicles
Measures media performance at all stages to ensure original objectives and strategies are being met to client satisfaction
Recommends targeted, innovative media vehicles consistent with media strategies
Develops buying guidelines and supervises buying process and stewardship for media programs
Manages Brand financial tracking/reconciliation and reporting out to Finance and clients
Leads media relationships with account/creative/analytics teams
Maintains relationships and sets client's expectations, ensuring timely creation & delivery of work
Prepares & delivers client communications & presentations
Assists in managing team performance to achieve desired results by defining roles and responsibilities for the Media Planner/Assistant Media Planner
Ensures knowledge sharing across groups, open communication & provides thought leadership
Identifies & builds functional expertise or knowledge in a relevant, unique & specific media area, including digital media expertise

Media Planning Executive Resume Examples & Samples

Needs to work on media brief and create media plans (TV, Radio, Print, Outdoor and Events) for the business
Monitor the ongoing campaigns and optimizing the same
Work around multimedia and integrated media solutions for brands, as well as business in close association with key media partners, agency and brand team
The candidate should be able to build, manage, track and evaluate media plans for the business
Identify new multimedia synergies and opportunities to reach consumers more effectively
Work closely across GTB verticals to ensure focus on media processes and successful implementation of all media plans
Graduate/post graduate/post graduate diploma
1-2 years’ experience in a media agency with prior handling of medium to large client base
Prior knowledge of media planning and research

Media Planning Specialist Resume Examples & Samples

Allocation preperation of internal media assets to support campaign objectives
Prepare up-to-date inventory allocation documents for planning team
Create and maintain all internal specification and booking template documents
Traffic television, radio, digital, and publishing ads through internal Rogers channels
Ensure that all ads are delivered on-time and through the proper channels
Prepare and distribute post-buy allocation reports and BCR to internal brand operations team
Minimum two years of experience in media buying or sales at an accredited company
Understanding of basic media principles, theories, and terminology
Basic knowledge in traffic and production functions required to ensure campaign execution
Advanced knowledge of MS Office software (Word, Excel, Power Point)
Comfortable working in a fast paced environment in the Media & Communications field
Ability to service multiple stakeholders simultaneously
Advanced knowledge of MBU assets and brands is an asset
Post-secondary education in marketing or advertising

Media Planning Manager Resume Examples & Samples

Previous Marketing experience across Multiple disciplines
High standard of education – Degree level
Driving demand and sales through Media strategy, planning and analysis experience (agency or client side) and sales promotions and offers planning experience
Agency
Understanding of econometrics and other modelling techniques
Experience in fast moving, dynamic business environment
Comfortable with meeting the challenges of tight deadlines and prioritising workload
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Media Planning Specialist Resume Examples & Samples

To execute the media strategy in accordance with the top management
To manage the company’s advertising budget and keep cost in control, relating with F&A department
To maintain the relation with local offices, corporate media teams and media agency on a daily basis; to relate with the creative department for artwork deliveries
To manage coop advertising activities
To support the commercial team with reporting about advertising activities
Graduation in Economics or Marketing
At least 2 years of experience in media planning, preferably with on line planning experience
Proficient with Excel and Power Point
Strong interpersonal skills; team-work oriented
Passionate about Fashion and Luxury
Able to manage and deliver priorities within deadlines
Self-driven, motivated, results and solutions orientated approach
Proficient in English

Integrated Media Planning Supervisor, Target Resume Examples & Samples

Develop, execute, and present integrated media plans from inception to completion
Analyze campaigns, and recommend strategic and tactical changes to maximize campaign performance
Lead day to day client contact and manage client requests (i.e., plan changes, budget changes, market place information, competitive)
Build a comprehensive media knowledge base and synthesize information into ideas
Interface with clients, internal departments, and partners
Staff supervision, training and development as well as serving as a positive role model with a hard work ethic
Vigorously review all work to ensure high quality standard

Media Planning Manager Resume Examples & Samples

Ability to work under pressure, manages daily deadlines, multiple projects, and work independently as well as collaboratively
Strong knowledge of business objectives and how they translate into media strategies
Demonstrate a strong knowledge of web 2.0 concepts and digital trends in communications
Solid understanding of general advertising and direct marketing performance metrics
Highest level of professionalism and self-confidence
MUST have 2-3+ years of online media planning experience
Additional experience with offline media is not mandatory, but desired
Strong computer skills including online media research and planning tools: DoubleClick DFA, Nielsen-Netratings
Proven proficiency in computer skills (e.g., Word, Excel, PowerPoint)
Helping train Assistant Planners
3-5 years of agency experience (Digital strongly preferred)
BA or BS degree, concentration in advertising, marketing, business administration, and/or communications preferred
Footwear Industry knowledge a bonus
Bachelor’s degree in related field preferred

Media Planning & Buying Coordinator Resume Examples & Samples

Globally responsible for planning and executing international advertising campaigns across Social Media channels
Support in developing international paid social strategies with global and country teams
Collaborate with the Burberry internal Social Content team, in developing paid social campaign concepts
Manage and execute global paid Social campaigns across key social channels
Own paid Social audience analysis, campaign reports and internal processes
Innovate within channels and develop first-to-market and growth opportunities

Bpn-supervisor, Media Planning Resume Examples & Samples

Maintains strong client relationship and oversees planning for all campaigns
Oversees relationship with media vendors and supervise negotiation of media, as necessary
Assists in managing team performance to achieve desired results by defining roles and responsibilities for the Media Planner/Associate Media Planner
Bachelor's degree or equivalent preferred
Three to five years’ experience in media planning including two to three years supervisory experience required
Two+ years of digital media experience highly preferred
Experience in education media planning highly sought
Experience with marketing and communications process required

Media Planning Manager Opportunity Resume Examples & Samples

Coordinate with regional & corporate media teams to plan and implement China media plan in Print, OOH, Digital, Social and Cinima etc
Brief in material requests and monitor delivery timeline of creative materials
Work with BD/Retail team to consolidate landlord media resources
Supervise media agency partners
Provide strategic input to overall marketing strategy and media usage
Coordinate with PR team to maximize Brought and Earned media value
Keep abreast of all new media opportunities
Responsible for financial tracking of all out-going payments to all 3rd party media
Assist the team in creating annual and campaign media plans
Provide constant and informed support to Marketing and Communication Director
University graduated in Marketing or related discipline
5 years relevant working experience in media planning for luxury/apparel/FMCG brands or account management in 4A advertising agency
Ability to understand media plans and conduct calculations for media optimization
Good knowledge of digital and social media, PMP (programmatic buy), OTV, OTT etc
Experience in media negotiation and conducting integrated campaigns
Good relationship with key titles and media
Good command of both written and spoken English and Chinese
Good command of computer skills including Word, Excel and Powerpoint
Excellent organization and communications skills
Positive attitude, presentable, willing to learn with good fashion sense

Media Planning Consultant Resume Examples & Samples

Generate digital media plans, which may include IAB, Special Offer Emails, Newsletters, Video, Mobile, Customizations, Takeovers, etc
Leverage contract management system (AdBook) to support all aspects of media
Work with Strategists/Sales representatives to respond appropriately to RFPs
Work with the Director of Marketing Services to create new and custom media packages
Know and understand inventory numbers
Identify when inventory looks wrong and troubleshoot any issues contributing to outliers and inaccurate forecasting
Maintain the inventory product tree
Leverage performance reports to identify the best media options to meet a client’s specific needs

Media Planning Manager Resume Examples & Samples

Define vision and key strategies to win and be at the leading edge of media in Thailand
Local media profiling whenever required, e.g., 1+123 consumer segmentation
TV (open & paid), Press, Radio, Outdoor, Cinema, i-media planning incl. Paid search and social media paid activity
Innovative media tools relevant to local consumers and/or the specific initiative
In-store mass media planning, learning if relevant in country
Proactive branded / media entertainment content development (TV and digital), derive learning, share and re-apply across categories
Manage on-going day to day operations (documentation and materials traffic, etc.)
Analysis of media research including ROI analysis
Agency evaluation, agency structure definition and fee definition
3-5 years experience in media plan and execution either from FMCG or from media agency
Strong knowledge of TV and digital space and is able to integrate various platform thinking seamlessly
Strong ability to translate consumer insights, data to sound media strategies
BA in Communication Arts or Marketing
Strong leadership and influencing skill to deliver strong media thinking for internal stakeholders
Able to lead day-to-day media operations with media agencies and internal stakeholders
Demonstrate ability to lead change and drive new innovation in media space
Able to manage multiple internal clients and operate in a fast moving environment
Strong written and verbal communication skills for both English and Thai

Dir Media Planning Resume Examples & Samples

Ultimately responsible for the quality, accuracy, timeliness and creativity of marketing media plans with day-to-day supervision of all internal and external media operations
Serve as internal media expert providing comprehensive recommendations to Senior Management on the most effective and efficient way to engage the consumer and spend marketing media dollars
Ensure all annual and ad hoc/incremental planning recommendations and decisions are consistent with marketing/advertising strategies and budget parameters
Develop ideal media mix leveraging the inherent strengths of all media vehicles with detailed analysis for integration of the print, digital and broadcast components of the business
Define optimal media targets based on sales data, demographic, geographic and individual offer/initiative considerations by working collaboratively with Safeway Consumer Insights group, Marketing teams, and external media partners
Guide digital media investment, identifying optimal investment levels through examination of performance data and engagement rates
Lead efforts to determine media ROI and media channel impact to store level sales
Aggressively manage significant media budget including negotiations of media rates and contracts, tracking and forecasting media dollars to plan and continually seeking opportunities to reduce costs and mitigate inflation
Lead multiple external agencies for optimal results including ongoing performance analysis, ensuring alignment with audit and compliance standards, and fulfillment of contractual requirements
Leverage data and segmentation analyses by internal Marketing Strategies group to develop database-driven targeted media solutions using personalized mediums to increase consumer intimacy and reinforce marketing objectives
Analyze media trends, industry insights, and competitive communications to identify implications and key opportunities for the company
Develop metrics for measuring success of media strategies and plans, applying results of media analyses to inform/better media plans
Understand overall marketing goals and how to maximize the resources of the account planning, creative, and media disciplines
Articulate buying parameters and negotiation strategies for broadcast, digital and print agencies
Direct merchandising goals and engage/develop potential co-op media partnerships
Manage the workload and professional development of the Safeway Media group
8-10 years progressive experience in advertising planning and buying for broadcast, digital and print media for both national and regional businesses and retail businesses
5-7 years supervisory experience
Experienced with successfully leading large-scale projects across multiple retail locations
Ability to apply strategic and analytic thinking to develop best practice retail programs
Strong knowledge of marketing programs, advertising, impacting customer demand, sales and financial results
Proven leadership and ability to lead by influencing others both formally and informally
Ability to create an environment that fosters learning, teaching, growth, risk-taking, and innovation
Balances the needs of multiple stakeholders while maintaining strong executive level partnerships
Track record of creating innovative solutions that is differentiated and value-added for the customer
Highly self-motivated, assumes personal accountability for results and performance
Demonstrated track record as proactive trusted advisor/leader in an organization, particularly around strategic issues to drive results
Advanced knowledge of financial modeling and forecasting based data metrics and findings
Solid knowledge and understanding of the drivers of sales and marketing plans and their impact on profit, revenue and volume
Proven ability to objectively interpret research, extract insights, link to strategies, and communicate in a motivating way
Ability to implement innovative plans in reaction to a range of business and consumer challenges and to sell these programs at the division level
Ability to track and monitor results from multiple on-going merchandising plans across the divisions
Solid knowledge of interpreting and reviewing financial information, P & L statements and skills to determine relative revenue impact on income of merchandising programs
Ability to ask strategic and tactical questions leading to identification of root causes of problems; communication skills to motivate others to take action to address root causes and create solutions
Strong skills in researching multiple data bases/sources around products to develop cases to educate retail management that will lead to actions

Senior Manager Traditional Media Planning Resume Examples & Samples

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High School diploma or equivalent required
Bachelor’s degree in Marketing or relevant field of study preferred
7+ years of retail traditional media or marketing experience
Background in media buying, media planning in broadcast and print preferred
Strong marketing analytical skills
Previous marketing team management
Up to 10% domestic travel, overnight stays as needed
Technical skills in media planning to drive sales
Excellent organizational and planning skills
Ability to develop strategic plans, organizational structures and systems to fulfill organizational goals
Ability to identify opportunities; develop and implement solutions, and measure impact
Strong interpersonal, written, verbal communication and presentation skills, with the ability to interface effectively with individuals at various levels both internally and externally
Self-motivated with the ability to meet and exceed position requirements under minimal direction and supervision, independently and within a team setting
Ability to remain organized, pay strict attention to detail, and meet critical deadlines within a high volume, fast-paced environment
Responds positively to change, embracing and using new practices or methods to accomplish goals and solve problems
Excellent business planning and development skills
Ability to effectively prioritize workload in a fast paced, frequently changing environment
Proficiency with the Microsoft Office Suite and Lotus Notes
Acceptable level of hearing and vision to perform job duties

Dept Assistant, Media Planning Resume Examples & Samples

Support SVP with any administrative needs. Planning, scheduling and managing meetings, preparing and organizing documents, etc
1-2 years experience in the work force
Must have strong Outlook, PowerPoint and Microsoft Office (Excel and Word) skills
Bachelor’s degree and/or experience working in television/media
Energetic, self-starting, problem-solver with a passion for television and digital platforms

Media Planning Assistant Resume Examples & Samples

Access syndicated research tools such as Scarborough, Nielsen, and SQAD to pull demographic data and consumer profiles to help identify specific media vehicles and strategies to best reach a target audience
Assist in maintaining flowcharts/plans
Prepare Excel reports and assist with analyzing media planning data
Work closely with Planners to help prepare/edit PowerPoint presentations and other details presented to field clients
Four-year degree in the area of Advertising, Marketing or a similar discipline
A minimum of one college course during which media planning was a topic studied
Completion of a project that centered around and/or included media planning as part of the assignment
Excellent working knowledge of Excel, Word and PowerPoint
Solid math skills
Participation in an internship that included work in the media planning area is preferred

Um-partner, Connections & Media Planning Resume Examples & Samples

Direct senior client exposure on account
Look for and deliver new and innovative solutions to client business issues and challenges
Provide thought leadership and help develop strategic direction for media planning and buying across TV and Print
Plans, directs, supervises, and coordinates work activities of subordinates and handles all personnel requirements for immediate staff including training and development
6+ years’ experience in media planning or comparable experience and media expertise
Experience in integrated strategy development and plan implementation across all channels
Strong understanding of all media planning concepts and fundamentals
Familiarity with latest media best practices, theories, industry news and trends
Strong written and verbal communication skills, with high level of comfort presenting in client and internal meetings
Exceptional project and team management skills

Um-manager, Connections & Media Planning Resume Examples & Samples

Develops and executes media programs consistent with brand marketing objectives and selling strategy for traditional and digital media
Ensures strategic consistency across all elements of plan development and implementation
Oversees relationship with media vendors and supervise negotiation of media
Oversees metrics evaluation and optimization recommendations
Prepares and delivers client communications and presentations
Assists in managing team performance to achieve desired results by defining roles and responsibilities for the Associates and Senior Associates
Ensures knowledge sharing across groups, open communication and provides thought leadership
Identifies and builds functional expertise and knowledge in a relevant, unique and specific media area, including digital media expertise
At least 4-5 years of experience in media planning
2-3 years supervisory experience required
Proven experience in writing and presenting relevant information to client audience

Media Planning Coordinator Resume Examples & Samples

Work closely with Senior Manager to develop strategies for all bought media channels including print, digital display (programmatic and direct), mobile, paid social, paid search, affiliate, out-of-home, TV and emerging media technologies
Integrate offline and online channels creating through-the-funnel and streamlined media communications, that deliver against both long and short term goals (against revenue and brand favorability)
Collaborate with external wholesale and media partners to organize and activate digital and social media initiatives
Liaise with external media agency to ensure flawless execution across all phases of planning and execution, pre- and post- campaign launch
Partner with engagement marketing team to ensure key products and messages are supported sufficiently via bought media creative
Develop creative project briefs across bought media channels, liaising with creative assets provider (TAG) and Corporate Marketing to ensure accurate and timely traffic/delivery of campaign materials for all vehicles
Compile specific reports utilizing data from analytics tools and prepare weekly/monthly reports
Create recaps of media activations surrounding major seasonal initiatives/launches
Partner with Accounting and media agency to manage billing process. Closely track and reconcile media budget
Seek out, share and report on new digital marketing and media opportunities through research and industry/competitor analysis
Help manage mall lease required advertising obligations

Senior Consultant, Marketing & Media Planning Resume Examples & Samples

Responsible for overseeing media strategy, planning, campaign management (TV, Print, Search, Social, Digital, Content)
Day-to-day campaign management
Management of budgeting/forecasting, campaign optimization and reporting
Coordination with internal and external teams for campaign planning, execution, optimization and reporting
Build and maintain strong relationships with external vendors, and internal agency counterparts
Regularly inform both internal team members and external clients about opportunities, challenges and marketplace/technology developments
Provide strategic and tactical guidance on media best practices as an media expert
3+ years planning across all media vehicles in an agency or client environment. Requires experience with TV, Print and Digital Media (heavy emphasis on digital and programmatic)
Experience with creative development and management a plus
Strong experience with ad serving, analytics, and attribution technologies and partners (Double Click, Google Analytics, Etc.)
Highly analytical, with experience optimizing for lead gen performance
B2B and Direct Marketing experience a plus
Comfortable in a fast-paced environment that is dedicated to marketing excellence
Comfortable working independently with ownership and accountability
Bachelor’s degree, advanced degree a plus

Senior Associate, Media Planning Resume Examples & Samples

Assist Media Planner Manager in development of communication plan options and recommendations
Establish collaborative, productive working relationship with implementation teams to ensure media strategies are being delivered and brand goals/client needs are being met
Prepare & cascade buying specifications upon client authorizations
Continued participation in MDS offerings
Coach and train Associate(s), including
Bachelor’s degree from a four-year college or university
Ability to prioritize and organize projects for self and Associate(s)
Demonstrate leadership ability
Demonstrates initiative

Media Planning Manager Resume Examples & Samples

5-7 years of demonstrated marketing experience (media buying experience preferred)
Ability to train co-workers to improve processes that include organizing, prioritizing, and scheduling work assignments
Must be fluent in media buying and project management tools
Must possess strong organizational skills, a passion for creative work, integrity, and high energy
Results driven approach
Credible and articulate, with excellent communication, presentation and interpersonal skills
Self-starter with attention to detail
Ability to multi-task and manage multiple complex projects in a cross functional environment
Ability to measure performance outcomes
Flexibility in approach to problem-solving and creative thinking
Consultative and collaborative leadership style with a results-driven approach
High degree of integrity and moral character
Ability to build relationships with non-marketing functions
Strong relationship-building skills
Ability to create ‘constructive tension&#8217
Superior analytical and problem solving skills, financial background a plus
Strong conceptual thinking skills
Ability to thrive in a fast-paced, high-energy environment
Innovative and creative thinking balanced with pragmatism (fresh, big-picture thinking)
Intellectual horsepower (highly analytical & strategic)
Drives for results in prioritized manner (balanced sense of urgency)
Listening skills, minimal ego (listen first, then respond)
Complex problem-solving, with hands-on ability (create options, then converge)
Organized and attention-to-detail approach (strong tactical execution)
Highly resourceful (stretches people and money; compresses time)

Media Planning Manager Resume Examples & Samples

Media planning and buying – Campaigns aligned to brand strategy and commercial objectives
Segment owner - specialist knowledge of media consumption and customer journeys
Campaign performance -articulation of performance metrics & demonstration of ROI (brand and sales)
Strategic development of media channels for target segments
Budget management across all segments and media, as the SPC (single point of contact)
Extensive experience as a Brand / Marketing Manager
Understands and previously managed multi-channel media planning
Management of products/brands with +£10m media budgets
Excellent stakeholder management and influencing skills
Strategic with strong commercial acumen
Experience in omni-channel planning and able to demonstrate the role/ROI of each media channel
Proven ability in brand and demand media management

Media Planning Assistant Resume Examples & Samples

Execute linear (network) media plans
Write and input all primary (promos, interstitials) and secondary (graphics, credit crunches) elements on assigned logs
Ensure that all sponsor and barter commitments are executed as planned
Maintain formats in the traffic system
QC Logs for accuracy and strategy
Generate Media Planning documents that assist and inform log execution (ie: promo bin, event break charts, etc.)
Generate As-Run reports
Produce quarterly disaster recovery logs
PSA coordination of materials
Quarterly tracking and reporting
Coordinate/schedule all meetings on behalf of SVP
This includes scheduling and managing catering for network screening events
Cover SVP phone and take messages as necessary
Act as a liaison with other TV Land department assistants
Coordinate department events as needed
Facilitate misc department tasks, such as ordering office supplies and coordinating moves
Participate in Media Planning brainstorms that develop promo and graphic concepts
Media Planning group projects as assigned
1-2 years professional experience/internship in media or related field
Bachelor’s Degree, preferably in relevant area of study
Strong attention to detail and enthusiasm for the QC process
Experience with PTS or scheduling/traffic software a plus

Media Planning Manager ITV Choice Resume Examples & Samples

A proven track record of Broadcast Media Planning with experience within international settings
Proficiency working within commercial broadcasting environments
Experienced in managing & delivering campaign targets such as ratings and conversions for multiple target audiences
Exceptional relationship management:- ability to create empathy and synergy by managing senior stakeholders
A thorough understanding of BARB data & the ability to interrogate such data using Infosys or Advantedge software
Proven track record in managing the implementation of promotional campaigns into promotions scheduling software
Proven management of audience flow within a channel & across a portfolio through the use of navigation tools such as continuity & end credit squeezes
Be pragmatic and proactive:- ability to act on one's own initiative
A Strategic Thinker:- possess a methodical and analytical approach to roadmap projects
Ability to influence and persuade by presenting sound & robust arguments to convince others of scheduling decisions & recommendations
Ability to work to tight deadlines, manage multiple projects & prioritise workload
Ability to build strong working relationships across business areas
Strong international commercial awareness
Highly motivated, strong team player
Excellent attention to detail
Experience working closely with marketing and creative teams
High level of competence at Excel & PowerPoint
Understanding of the commercial and editorial pressures on promotional airtime

Media Planning Executive Resume Examples & Samples

A proven track record of Broadcast Media Planning or Audience focused Presentation experience within international settings
Exceptional Relationship Management:- ability to manage key relationships with stakeholders across multiple business functions (including Marketing & Media, Creative, Programme Strategy, Broadcast Ops, Commercial)
Proficiency of delivering and developing plans to analyse & evaluate audience data & insight, incorporating learning into future plans
Ability to plan and schedule the delivery of multiple promotional campaigns for target audiences channels
Expertise of managing and delivering campaign targets in line with marketing prioritisation
Provide all necessary updates & reports to the business as required
Be pragmatic and proactive:- ability to act on one's own initiative to undergo tasks
Possess a strong commercial awareness within Broadcast & Media environments
Experienced to work to tight deadlines, manage multiple projects whilst prioritising workloads
Capacity to liaise with multiple business functions to collate data

Media Planning Account Executive Resume Examples & Samples

Works collaboratively with colleagues and (where appropriate) local markets across DAN to meet client service needs
Uses research tools to provide insights and supports on planning as needed
Reviews client performance data to influence planning and forecasting, identifying anomalies and working with the manager to resolve potential issues
Interrogates client briefs to understand the core objectives
Coordinates activity ensuring projects and plans deliver against objectives and on time/budget, and schedules meetings
Works with manager to organise and present new client induction to Dentsu Aegis and brand
Takes ownership for updating and distributing weekly reports, ensuring specialist team delivery against any client actions
Supports account Manager and wider team with general client liaison and administration
Oversees assistants on ad hoc queries
Works with assistant to manage financial processes
Pulls data for auditors Works with manager to manage assistant, ensuring sufficient training and development
Competence in using standard media agency systems o TGI, DDS, Media Explorer, Microsoft Office packages, Nielsen Ad Dynamix etc
Excellent communication / numerical skills
Pro-active and open to new ways of thinking, always looking for opportunities to drive a client’s business forward
Analytical and able to provide clients with clear and concise information and deliver with confidence and conviction

Media Planning Supervisor Resume Examples & Samples

Demonstrated leadership skills along with the ability to supervise, motivate, and train Assistant Planners, Planners, and Sr. Planners
Keep Associate Media Director or Director apprised of team projects, research, objectives and strategies
Oversee the work of the Media Planners and Assistant Media Planners providing leadership, ongoing feedback, effective motivation, and training
Evaluate Media opportunities, provide POV, create innovative cross platform media plans
Interpret and evaluate availability of marketing and research data to develop media objectives and strategies
Maintain media plan, which includes budgeting, scheduling and establishing benchmarks for control
Support and attend relevant training and shared learning sessions
Maintain positive relationships with the media community
Foster a positive working environment and overall team approach
Strong understanding of media planning, negotiation, implementation, and performance analysis
Fosters strong agency-vendor relations to develop comprehensive media plans that successfully accomplish client goals
Strong supervisory and management skills
Proficiency in managing numbers
Advanced computer and media research skills (e.g., Word, Excel, PowerPoint, DART/MediaVisor, ComScore, NetRatings, etc.)
3-5 years’ experience in a multi-platform media planning capacity,
High level of energy and enthusiasm to learn and grow
High level of comfort presenting to clients and internal team members
Exposure and usage of Media research and measurement tools
Retail experience is a plus
College degree in advertising, marketing, communications or related field preferred

Media Planning Manager Resume Examples & Samples

Promotions
Research Analysis
Brand Marketing
Business and Commercial Acumen
Data Analysis and Modelling
Stakeholder Management
Support teamwork and create team spirit
Build loyal relationships with colleagues and our clients and partners
Act quickly on new ideas
Set challenging goals
Support and motivate
Drive delivery excellence
Develop and deliver practical solutions to problems
Support learning and innovation

Associate, Media Planning Resume Examples & Samples

Work with buying teams to provide insight for objectives and strategies applied to overall client media plan; Plan and oversee integrated media campaign strategy
Research, plan, execute and manage performance reporting and analysis/optimization efforts for digital media campaigns that may include most or all of the following: Digital Display (both rich and standard executions), Online Radio, Social Media, Online Video, Mobile Display, OOH, TV, and Radio
Present recommendations, POVs and select analyses to clients and Account Service personnel as well as performance reporting delivered and presented to client on regular basis
For all assigned accounts, manage client media billing approval and invoice reconciliations; Issue documents for client approval and insertion orders from for all managed media buys
Bachelors degree in business, marketing, advertising or equivalent
2+ years media planning/buying experience as an Jr. Planner/Planner; needs to have experience in digital planning capacity
Multicultural media experience is a plus
Bi-lingual is a plus, not required
Demonstrated presentation and writing skills
Experience negotiating with and managing vendors and clients
Spanish bilinguals preferred, but not a requirement; multicultural or hispanic media experience is preferred as well

Media Planning Manager Resume Examples & Samples

Master’s degree or equivalent in any subject
Communications & Media Data Interpretation
Brand Management
Direct Marketing Management
Social Media Marketing
Creative Development
Innovation Management
Strategic Campaign Planning
Campaign Management

Internship Media Planning Resume Examples & Samples

Provide support and co-ordination for media planning and buying for multiple markets
Effective day-to-day co-ordination of reporting and data-delivery from global and local buying teams. Ensuring 100% accuracy
Manage global and local status calls and scheduling of team meetings
Support market toolkits, post-campaign analysis, competitive reporting and monthly budget management
Assist with projects from briefing stage through to asset co-ordination and delivery, tracking deadlines and proactively ensuring flawless execution with our production and ad-ops team
Able to communicate effectively with media owners and agencies, as well as with internal teams
Natural curiosity to media and strong attention to detail
Great organizational and people skills and effective team-player
Competent in Microsoft Office and Google Suite
Basic knowledge of the digital and interactive space or enthusiasm grow in this space
Enthusiasm for the accommodation, travel and e-commerce industries
Have completed a bachelor degree or higher (open to reviewing candidates nearing the end of their study)

Media Planning & Activation Manager, China Resume Examples & Samples

Collaborate with the local marketing team to manage our local media agency of record
Lead China specific campaigns from development of communication strategy through campaign execution and reporting. Areas of focus include communication planning, media mix development, media planning, performance measurement, budget management, online tracking, buy evaluation, and optimization. Passion for understanding the various consumer segments by market and their media behaviors is essential
Foster an environment for cross-departmental collaboration by working effectively with Brand Strategy, Product Marketing, Creative, Brand Activation, Finance, Performance Marketing, and Corporate Communication teams
Stay abreast of new media trends and emerging channels in China. Identify and prioritize innovation opportunities and bring fresh, creative thinking to ensure Airbnb is leveraging media in the most surprising and provocative ways
Provide exceptional team leadership with a focus on clarity of vision and direction, well-defined roles & responsibilities, employee engagement, mentoring, development and retention

Shopper Media Planning Intern Resume Examples & Samples

Learn fundamentals of media planning
Learn how data informs the planning process
Learn the programs and processes of how the group works
Learn the analytics that are used to report success
Assist the planners in their daily responsibilities and better understand the process of how the Connections team works with the scope of the overall agency
Interest in automotive shopping behavior and media planning
Curiosity – genuine interest to learn more

Brand Campaign & Media Planning Resume Examples & Samples

Act independently; Decision making within Company policy
Supervise sponsorship event committee and event organizer from third party
Collaboration with related departments within Marketing Division and related division in terms of specific documentation requirements and support needed for the campaign
Manage excellent documentation and compilation of campaign
Coordinate with Corporate Broadcasting Departments on video promotion, tv wall, and all video publications of brand and product campaign (travel as necessary)
Manage the progress of video preparation/check list within time limits with related departments
Coordinate with Marketing Communication on related graphic design matters of the brand & product campaign
Coordinate with third party/vendors on related graphic design printing/producing and procurements
Manage & compile excellent documentation of all administrative paperwork prior and after campaign
Manage sponsor/vendor budget & contracts
Exercise diligence in tracking expenses to meet expense/budget goals
Monitor sponsor/vendor performance; ensure alignment with market value for services render
Plan, monitor and control budget of brand activation, communication assets such as merchandise, OOH and all related expenses of Branding Activation
Monitor and manage extension and maintenance of OOH Assets
Oversee merchandise selection and production with Procurement Division
Organize & coordinate distribution channels and corporate hampers
Provide quality service to brand stake holders, distribution channel internal and external in all assigned tasks, while still upholding Manulife values at all times
Project Management of Special project in Branding Campaign
Supervise OOH suppliers from third party
Collaboration with related departments within Marketing Division and related division in terms of specific documentation requirements and support needed for OOH Assets management
Coordinate with Marketing Communication on related graphic design matters of OOH Assets content design
Manage & compile excellent documentation of all administrative paperwork OOH Assets including contracts and NDA
Monitor and review vendor performance, ensure alignment with market value for services rendered
Proactively seek ideas for providing excellent marketing campaign and activities for all distribution channel to ensure its attractiveness and execution excellence
Assist and coordinate with related department (Product Development, Centre of Excellence, Business Channels, Marketing Communication, Corporate Communication & Procurement) in creating attractive marketing campaign for pre-and post-new product launch activities
Analyse customer behaviour in purchasing insurance product and their buying criteria
Conduct small Focus Group Discussion/Mini Survey to gather feedback from agents, customers, etc
Provide quality service to stake holders (distribution channels) and external in all assigned tasks, while still upholding Manulife values at all times
Clear communications within internal about schedule/flow/supporting materials of the collaterals
Manage & compile excellent documentation of all administrative paperwork
Budget product launching proposal preparation

Um-entry Level Media Planning Opportunities Resume Examples & Samples

Learn to utilize syndicated sources, programs, and master basic media math
Knowledge and passion for media/advertising
Strong quantitative skills, including analytical abilities

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