Media Buyer Cover Letter

I submit this application to express my sincere interest in the media buyer position.

In the previous role, I was responsible for input and recommendations on campaign strategy regarding appropriate media channels to reach targeted consumers in support of assigned marketing projects.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Mastery of execution and activation sides of media
• Strong negotiator with a good understanding of the buying side of the media business
• Able to execute media strategy and planning with support from senior leadership
• Able to collaborate across an integrated team
• Strong experience buying media through various DSPs, Appnexus preferred
• Recruitment planning/buying experience
• Excellent project management, presentation, and communication skills
• Exceptional organizational & interpersonal skills

I am excited to be applying for the position of media buyer. Please accept this letter and the attached resume as my interest in this position.

In the previous role, I was responsible for and implements recommendations to maximize conversions across all paid digital channels while maintaining efficient CPC, CPM and CPA targets.

My experience is an excellent fit for the list of requirements in this job:

• Enthusiastic, outgoing & tenacious character
• Reliable, honest and dedicated to accomplish tasks as needed
• Management experience leading and executing marketing campaigns that are part of multi-pronged marketing strategy that crosses teams
• Learn how the outdoor advertising market works in terms of the buying processes, pricing, quality, what clients want and how we meet these targets
• As experience in the above grows, the size of campaign buying will grow and there is potential to begin purchasing regional wide or national campaigns
• Experience of confidence to negotiate
• Experience in Media & Marketing Indirect Procurement Projects is an advantage
• Need to be able to take in and fully understand large amounts of information

I submit this application to express my sincere interest in the media buyer position.

Previously, I was responsible for analytics reports, analyzing and interpreting trends and providing meaningful insights based on available analytics data, implementing innovative strategies for media improvement and audience growth.

My experience is an excellent fit for the list of requirements in this job:

• Experience with Google Analytics & Sizmek preferred
• Experience buying local marketing and national media preferred
• Familiarity with media planning tools
• Working knowledge of syndicated tools (Cision, Evaliant, Xpert, Comscore, PMB)
• Comfortable reaching out to prospective publishers, networks, and platforms
• PC and related software proficiency
• Professional, positive, team-player attitude
• Work as a part of an in house marketing team, to book, implement, and track a high volume of campaigns on tight timelines

I am excited to be applying for the position of media buyer. Please accept this letter and the attached resume as my interest in this position.

In my previous role, I was responsible for counsel to clients on media strategy by participating in weekly calls and establishing direct client relationships.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Collaborate with the Central Digital Team on researching, executing and testing new strategies and opportunities, staying informed on current industry trends
• Experience with programmatic ad buying (self-serve and managed service), self-serve social ad buying (primarily Twitter, Facebook, and Instagram), and managing search, display, and other digital campaigns
• Successful track record of work experience within the field of media buying, campaign management or mobile and or display advertising management
• Knowledge and interest in mobile advertising and performance marketing
• Driven to succeed, to meet and achieve targets and goals
• Entrepreneurial in approach of media buying and able to think outside the box to come up with new solutions to improve the overall media buying efforts
• Digital media buyer/planner experience at a media agency, or search buying platform is preferred
• Is a self-starter and is resourceful in carrying out work assignments and following through

I am excited to be applying for the position of media buyer. Please accept this letter and the attached resume as my interest in this position.

In my previous role, I was responsible for thought leadership to inform global frameworks for digital & digital media strategy; drive strategic thought leadership across markets.

My experience is an excellent fit for the list of requirements in this job:

• Confidence & Decisiveness
• Previous experience with DFP/Smart/e-Planning or similar ad server and/or programmatic platforms will be highly valued
• Experience in developing and strategizing nurture campaigns
• Familiarity with media buying software (Marin, Acquisio or similar)
• Proficient with DFP and DBM
• PCC and SEO preferred
• Proficient in Google Analytics, and Google Webmaster tools
• Strong understanding of research tools (Kantar Media, ComScore, Nielsen)