Paid Media Cover Letter

I submit this application to express my sincere interest in the paid media position.

In my previous role, I was responsible for optimization recommendations and other actionable insights related to paid search and display information.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• A strong understanding of bid management processes and cost optimization
• Experience using CRM and Marketing Automation – Salesforce & Pardot would be preferable
• A history of implementing successful testing programs
• Diligent in the implementation of their work
• Capable of prioritizing activity
• Great communicator who can explain complex scenarios
• Confident in presenting to large groups, in person and over conference calls
• Creative flair - can demonstrate out of the box thinking

I am excited to be applying for the position of paid media. Please accept this letter and the attached resume as my interest in this position.

In my previous role, I was responsible for regular performance updates to client stakeholders and make recommendations while sharing best practices, and alerting to new trends and emerging opportunities.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Experience running paid advertising campaigns on Google AdWords, social media (Facebook, Instagram, Twitter, LinkedIn, Pinterest), native advertising, programmatic, video distribution, and more
• Google AdWords certification is preferred
• Knowledge and passion for music, the digital entertainment space and new platforms
• Day-to-day management of all digital creative including copy, image and landing page specification to support always-on campaigns key promotional efforts
• Take lead role in weekly and monthly campaign reporting and campaign level insight generation
• Continuously execute channel specific A/B tests, report out on results and incorporate learnings to improve overall program performance
• Ongoing, cross-functional communication of creative status to support active and new campaigns
• Ensure all campaigns are executed to channel specs and compliant with established brand standards and guidelines

In response to your job posting for paid media, I am including this letter and my resume for your review.

In the previous role, I was responsible for web analytics reports and analysis on paid search conversions and tracking using Web Trends to the SGS business units on request.

My experience is an excellent fit for the list of requirements in this job:

• Intermediate to advance in Microsoft Excel and PowerPoint
• Passion for developing media strategies that focuses on paid media in conjunction with community management and content strategy
• Experience using social media platforms such as Twitter, Facebook, LinkedIn, Instagram
• Bidding strategies
• Experience managing lead generation or direct-response SEM campaigns
• Proficiency & experience with web analytics tools Adobe Analytics for both online campaign activity and KPI/ROI reporting
• Experience in running digital campaigns at scale
• Confidence in presentation and in being the brand ambassador within the team and to the wider business

In response to your job posting for paid media, I am including this letter and my resume for your review.

Previously, I was responsible for insight into weekly, bi-weekly, monthly, quarterly, annual and ad hoc reports outlined by initiative (brand awareness, direct response, and lead generation), channel (search, social, etc.) and publisher (Google, Bing, YouTube, Facebook, Instagram, Twitter, etc.) in Excel and/or PowerPoint.

Please consider my qualifications and experience:

• Experience with planning & management of Search Marketing Campaigns
• Management, role will involve managing junior team members and allocate job tasks
• Project management skills are also desirable for this role
• An understanding of HTML, Javascript or SQL is desirable but not necessary
• Strong leadership, communication and presentation skills adaptable and flexible mindset
• Be customer driven and be a strong believer in the importance of the role of data & analytics in decision making
• An analytical eye to extract trends from large data sets and a creative mind to translate said trends into insightful learnings
• Knowledge of the consumer decision journey and where/how paid can be leveraged

I am excited to be applying for the position of paid media. Please accept this letter and the attached resume as my interest in this position.

Previously, I was responsible for recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with goals.

Please consider my experience and qualifications for this position:

• Collaborate with other marketing teams (editorial, email, organic social, ) to find content opportunities and winning concepts from other channels that can be leveraged in Paid Media creative
• Experience developing campaigns from concept to design, testing and execution for key Social, Native and Digital channels (Facebook, Twitter, Outbrain, Taboola, Yahoo, GDN)
• Experience managing creative and/or agency partners in support of campaign goals
• Previous lead generation, ecommerce or other relevant fast-paced digital work experience is preferred
• A detail-oriented mindset, focused on driving results and analyzing data to gain insights and opportunities for growth
• Fluent in social media, and experienced with Instagram, Facebook, Twitter, Pinterest paid advertising
• Experience with multi-channel marketing campaigns and with tradeshows and B2B marketing
• Solid business sense