Marketing Product Manager Resume Samples

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CL
C Larson
Cordie
Larson
186 Aryanna Street
Philadelphia
PA
186 Aryanna Street
Philadelphia
PA
Experience Experience
11/2014 – present
Chicago, IL
Marketing & Product Manager Domestic Appliances
Chicago, IL
Marketing & Product Manager Domestic Appliances
11/2014 – present
Chicago, IL
Marketing & Product Manager Domestic Appliances
11/2014 – present
  • Professional knowledge of marketing methods, type of market and used technology
  • Collaboration and influencing competencies
  • Passion for Healthcare and improving quality of life
  • Plan, build and maintain relations with key account or key users in order to stay connected to the developments and trends in the market
  • Define and manage the marketing budget, manage the marketing team and develop the members the marketing team, in order to keep a high professional contribution to goals of the product creation unit
  • As (co)owner of the product strategy & planning process, define and realize a global/regional marketing policy for the Domestic Appliances unit, such that the budgeted targets, as volume and profit, can be realized with and through the defined sales channels
  • Contribute to the definition of the strategy and goals of the commercial unit as member of the Management Team, so that all business processes can be optimized and aligned to maximize the performance
03/2012 – 09/2014
Los Angeles, CA
Digital Marketing Product Manager
Los Angeles, CA
Digital Marketing Product Manager
03/2012 – 09/2014
Los Angeles, CA
Digital Marketing Product Manager
03/2012 – 09/2014
  • Plan for knowledge enrichment, change management and quality management
  • Customize project management system
  • Share inputs in creation of project plan with Project Manager
  • Validate system build
  • Conduct estimation of time utilization of different resources and activities
  • Understand the test strategy, evaluate the design and identify gaps in the test plans, if any
  • Define KT plan
02/2005 – 11/2011
Los Angeles, CA
Marketing Product Manager
Los Angeles, CA
Marketing Product Manager
02/2005 – 11/2011
Los Angeles, CA
Marketing Product Manager
02/2005 – 11/2011
  • Developing and implementing a company-wide go-to-market plan, working with all departments to execute
  • Manages marketing relationships with both GWIM Institutional Retirement Product Management and Sales Management partners
  • Work with Training and Regional Managers to develop supportive/informational material
  • Assists in establishing strategic marketing plans to achieve corporate objectives for products and services
  • Develop business cases for new products and services for consideration in the portfolio management process
  • Communicates with management on product performance, issues, or market changes
  • This position works for Integrated Architecture division to develop global commercial strategies that promote products/services/solutions
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Kean University
Bachelor’s Degree in Marketing
Skills Skills
  • Comfortable with fast-paced environment with strong organizational skills and ability to multi-task
  • Knowledgeable in technology
  • Develops and executes marketing programs to achieve stated objectives regarding revenue, profitability, and market share
  • Demonstrate strategic thinking and implementation skills; proven analytical skills with ability to translate data into actionable plans
  • Strong analytical, communication and presentation skills
  • Attention to detail and appreciation of deadlines
  • Able to work independently
  • Strong program design & management skills
  • Strong analytical skills
  • Strong written and verbal communications skills
Create a Resume
1

NBU Payer Marketing Product Manager Resume Examples & Samples

  • Day-to-day management of NBU savings offer programs, including objectives, strategies, data review, situation analysis, competitive evaluation, defining challenges and opportunities, pricing, and assessment of resources needed to achieve goals
  • Lead external agencies to ensure proper and timely execution of Payer Marketing programs in alignment with plan, Shire standards, and brand strategy
  • Collaborate with internal and external resources including marketing, sales, customer service, finance, information systems, Legal, and Global Commercial Operations personnel to ensure achievement of goals, open communication, program approvals, and maximization of resources
  • Prepare impact analyses and reports to communicate program objectives, plans, and status to NBU Sales and Senior Leadership. Represent the Payer marketing team across the NBU as the authority on managing patient access through savings offer programs
  • Assist in developing and executing annual Payer Marketing Plan and budget
  • Assume management of other Payer Marketing programs as needed
  • 60% - Develop and manage NBU savings offers and PAP programs in accordance with plan and brand strategy
  • 20% - Assist in the co-development and management of Payer Marketing resources in accordance with Payer marketing plan
  • 10% - Coordinate with internal departments and external agencies to insure timely execution of program analysis, material approval, material production, and distribution of offers across various channels
  • 10% - Manage financial accountability for NBU savings offer and PAP programs, insuring procurement of purchase orders to support brand plans, management of monthly expense phasing, and timely review and approval of supplier invoices
2

Bentley Marketing & Product Manager Resume Examples & Samples

  • Minimum 6 years marketing activity within automotive/luxury industry
  • Understanding commercial or retail marketing
  • Ability to build relationships with regional and central-based team members, retailers, and external suppliers
  • Independent decision making, reasoning, and problem-solving skills
  • Ability to self-start, demonstrate ability to be proactive and take initiative
  • Focuses on Customer Service, demonstrates team orientation, builds and sustains relationships
  • Excellent oral communication skills
  • Ability to effectively plan, organize, prioritize and multi-task
  • Experience managing multiple budgets
  • Experience managing multiple agency partners including printing, email service providers, creative, digital and advertising
  • Luxury Automotive Marketing
  • Digital Marketing
  • Media Planning
  • Agency Management
  • Budget Management
3

Marketing Product Manager Resume Examples & Samples

  • Assists in establishing strategic marketing plans to achieve corporate objectives for products and services
  • Continuously monitors the competitive landscape and provides feedback
  • Creates/monitors marketing budget
  • Plans and oversees execution of promotional activities including print, electronic media, trade show, direct mail, point-of-purchase displays, and signage
  • B.S. in Biology, Biotechnology or related field. Advanced degree strongly preferred
  • 5 years of Industry Experience in Marketing, Sales, or Business Development roles
4

Marketing Product Manager Resume Examples & Samples

  • Minimum 1 year of experience
  • Financial services experience and ability to successfully communicate and interact with advisory sales force
  • Masters degree a plus
5

Marketing Product Manager Resume Examples & Samples

  • Take an active role on product development teams as leader or key participant
  • Identify and communicate market trends to division management and internal “team.”
  • Develop and implement comprehensive product marketing plans including strategic and technical components
  • Profit and loss responsibility for product line
  • Minimum of five years sales/marketing experience in healthcare field
  • Minimum of one year sales experience preferred
  • MBA preferred, but not required
  • Prior experience in healthcare communications, education and promotions
  • Ability to travel 25%-50%
6

Global Marketing Product Manager Resume Examples & Samples

  • Launch execution of a new product in the portfolio starting in late Q3
  • Develop accelerated global growth plans for the portfolio while also creating a product pipeline and NPD roadmap for the MiniLap System portfolio
  • Lead idea and concept development process, market insights & analysis, financial analysis through relationships with global Key Opinion Leaders (KOLs), Total Customer Insights and other activities – Global Voice of the Customer (VOC)
  • Lead NPD gates associated with MiniLap System pipeline projects
  • Enable success of our global marketing partners by sharing marketing assets, alignment to global strategy, launch plan reviews, and alignment of product positioning, pricing bands, and promotional activities to the marketing strategy
  • In collaboration with manager, develop and maintain annual operation plan and budget for portfolio initiatives
  • Four (4) year university degree required
  • Sales and marketing experience in medical device industry strongly preferred
  • 3-5 years of product management experience or related responsibilities
  • 5-7 years of experience within healthcare and/or medical device industry
  • Digital Marketing / Communication: Proficient with the ideas and tools to effectively develop and execute digital campaigns
  • Computer Skills: Proficient in Windows, MS Outlook, Excel, Word, and PowerPoint. Must be competent importing and manipulating data using spreadsheets for reporting and presentation purposes. Ability to learn new systems quickly
  • Communication Skills: Written and verbal communication with a broad spectrum of people having diverse backgrounds, education, and experience (internal and external)
  • Interpersonal Skills: Collaborate, negotiate, and build relationships with internal and external customers
  • Problem Solving Skills: Analytical, strategic thinker
  • Big Picture Strategy / Tactical Execution: Ability to seamlessly move from strategic thinking to tactical implementation
  • Managing Complexity and Risk: Must be able to thrive in an environment of lean resources, complex problems, innovation, risk taking, nimbleness, and positive change
7

Device Marketing Product Manager Resume Examples & Samples

  • Own device performance readout and drive generational improvements on device performance
  • Evaluate (pros and cons) and make recommendations regarding complementary proposal from Verizon hardware, software and customer experiences associated with the device
  • Arbitrate conflicts (cost vs. schedule vs. product features) that impact value proposition, user experience, quality and launch and product life cycle for products launched in Verizon retail stores
  • Lead and drive consensus on product definition including PRD authorization and realization which includes hardware, software and customer experiences associated with the device
  • Arbitrate conflicts (cost vs. schedule vs. product features) that impact value proposition, user experience, quality and schedule and drive recommendations. Manage and resolve escalations from OEM's and create executive summary on device status
  • Evaluate (pros and cons) and make recommendations regarding complementary proposal from Verizon product groups that impact devices under management, and drive direction across Verizon and OEM's to realize, manage and launch the devices and features on the device
  • Minimum 6 years experience in wireless/telecommunication industry with good knowledge of wireless devices
  • Technical leadership and excellent troubleshooting skills
  • Proficiency in MS Office and presentation skills
  • Strong interpersonal skills with proven ability to work with multidisciplinary teams
  • Proven ability to undertake multiple initiatives simultaneously is highly desired
  • Demonstrated ability to respond effectively to conflicting priorities, continuously prioritize and reprioritize deliverables, and to respond to unexpected changes is required
  • Demonstrated ability to build productive working relationships with internal teams, external customers and partners
  • Positive, self-starter with can-do attitude (start with yes)
  • Ownership and willingness to do what it takes to attain performance goals
8

Marketing Product Manager Resume Examples & Samples

  • Proposes the allocation of resources to assist in managing products' life cycle from concept through retirement by assessing needs and objectives. May manage a project budget with oversight
  • Develops recommendations on appropriate prices for new products and on pricing and positioning strategies
  • Understands project timeline and makes recommendations based on risk analysis when project is off-course
  • Thorough understanding for AV business
9

Marketing Product Manager Resume Examples & Samples

  • Develop product positioning and messaging that differentiates your products in the market
  • Plan the launch of new products or enhancements and manage the cross-functional implementation of the plan
  • Help facilitate planning and prioritization discussions with business partners
  • Work with the VP Marketing to prepare annual Media Plan and Budget, monitor associated expenditures, and invoices, and manage frequency of and messaging for mass media vehicles
  • Participate in idea exploration with team members to facilitate development of innovation
  • Contribute to an atmosphere of openness and contribution with the team members
  • Create Marketing Plans including timelines
  • Coordinate with necessary Marketing resources to achieve successful launch and rollout
  • Work with Training and Regional Managers to develop supportive/informational material
  • Manage media advertising and marketing communications execution
  • Understand and comply with all applicable federal and state laws and banking regulations (including those related to OFAC and Bank Secrecy Act / Anti-Money Laundering compliance) and Patelco Credit Union’s policies and procedures
  • Ensure that employees, processes, and procedures under your area of supervision comply with all applicable federal and state laws and banking regulations (including those related to OFAC and Bank Secrecy Act / Anti-Money Laundering compliance) and Patelco Credit Union’s policies and procedures
  • Bachelor’s degree in marketing/communications or experience in related field
  • 7-10 years of relevant marketing experience (product marketing experience preferred)
  • Experience developing and executing full integrated, multi touch marketing campaigns
  • Experience with project management software and extremely familiar with tools of Microsoft office for budget management, presentation development and project reporting
  • Strategy driven, action oriented, results focused
  • Experience managing marketing plans and budgets
  • Effective communicator, both written and verbal
  • Ability to operate in the gray with shifting and conflicting priorities
  • Advanced Excel and PowerPoint skills
  • Proactive problem-solving skills; ability to anticipate obstacles and quickly generate alternate solutions/ideas
  • Creative self-starter with can-do positive attitude and a roll-up-your-sleeves approach
  • Personable and flexible with demands and changes in extremely fast-moving business environment
  • Proven ability to lead, build relationships, and work effectively in a highly cross-functional organization
  • Direct the successful implementation of marketing programs, coordinate with all departments and serve as a Marketing liaison
  • Must be detail oriented, ensuring compliance with regulatory requirements, and ensuring accuracy of all materials
  • Expected to handle large volume of projects. Ability to juggle multiple priorities and deliver according to pre-determined schedule
10

Associate Marketing Product Manager Resume Examples & Samples

  • Support go to market and commercialization activities; own and operate multiple work streams (e.g. brand, consumer insights, distribution, marketing execution)
  • Help drive creation of brand and go-to-market strategy for a specific product, including conducting business, consumer, and marketing analyses and making thoughtful, data-driven recommendations
  • Contribute to, implement and manage go to market timeline / roadmap
  • Help coordinate the development and deployment timelines for marketing strategy and communications
  • Support the creation of internal communications and presentations to ensure a high level of cross-functional integration in a rapidly evolving, test and learn environment
  • Assist in the development of field / agent education and communication materials for innovation initiatives
  • Monitor, analyze and evaluate key initiative measures; recommend changes / enhancements based on results
  • Help analyze and synthesize consumer insights and trends to impact product roadmap
  • Work closely with internal partners and stakeholders, including but not limited to Integrated Marketing Communications (IMC), Regional Marketing, Agency Sales, Product Ops, Marketing Analytics and Research Administration (MARA), eBusiness, Marketing Alliances and Customer Experience
  • 3-5 years of Innovation, Product Management, Marketing, or related experience
  • Bachelor’s degree with a differentiated academic track record
  • Experience in commercialization of new products
  • “Smart creative” with track record of getting up to speed quickly and driving results in ambiguous situations
  • Ability to synthesize consumer insights and impact go to market strategy
  • Experience in negotiation and interpersonal skills
  • Experience in strategic and analytic skills
  • Advanced written and verbal communication skills
  • Experience with a deadline driven environment, requiring minimum supervision
  • Advanced organizational skills with the ability to manage multiple projects at the same time
  • Intermediate experience with Word, Excel, and PowerPoint
11

Cbna-gcg-marketing Product Manager Resume Examples & Samples

  • IT Skills – Microsoft Office (Excel, Word, Powerpoint, Outlook)
  • Aptitude for managing/utilizing technology which may include writing business requirement documents, reviewing test plans and liaising with technology counterparts in ensuring seamless cutover and implementation
  • Verbal Reasoning – ability to understand and draw accurate conclusions from written or verbal information e.g. identify key facts quickly
  • Inductive (Logical) Reasoning – ability to identify links between component parts and spot trends in information; think conceptually, see how something fits into a wider system and take a holistic/‘bigger picture’ view
  • Ability to communicate effectively across relevant teams and co-Prod Manager
  • Excellent organizational and follow up skills
12

Cbna-gcg-marketing Product Manager Resume Examples & Samples

  • Good communication (oral, written, presentation) and interpersonal skills and has the ability to influence other people/group
  • Results-oriented
  • Strong people management skills
13

Marketing & Product Manager Akzonobel Resume Examples & Samples

  • Create and drive the marketing strategy that maximizes revenue, profitability and market share for the segment/market
  • Lead market communication and branding
  • Responsibility for People management
  • Lead and drive the Commercial Excellence yearly governance cycle
  • Ensure that Separation Products and Fine Chemicals are running demand planning according to the Sales & Operations process
  • Master’s Degree or equivalent in chemical engineering or chemistry
  • Minimum 5 years’ experience in marketing and sales of products with high technical level of complexity
  • Experience from leading, engaging and coaching others is desirable
  • Excellent knowledge in English. Preferably also fluent in German or another European language
14

Marketing Product Manager Resume Examples & Samples

  • Participates in establishing the strategic direction and road map for the cardiology product portfolio
  • Participates in the design, development , and implementation of product marketing campaigns for clinical diagnostics
  • Develops appropriate sales tools, collateral, web content, and mass communications content for the cardiology diagnostic products
  • Communicates with management on product performance, issues, or market changes
  • Participates on cross-functional teams to gain necessary feedback and idea generation to ensure product success
  • Acquires, analyzes and acts on market research information
  • Develops measures to track the effectiveness of relevant marketing efforts including competitor matrices
  • Assist with the development of training materials for the sales team to ensure effective communication of core messaging in the marketplace
  • Acts as internal and external champion for the product portfolio
  • Ensures work is performed in compliance with company policies including Privacy/HIPAA and other regulatory, legal, and safety requirements
  • Demonstrate strategic thinking and implementation skills; proven analytical skills with ability to translate data into actionable plans
  • Able to gain insight into the market, competition and other internal and external factors
  • Able to contribute to product requirements and implement them through product development and market positioning
  • Ability to travel 30% of time to support business objectives
  • Experience in cardiology preferred
  • 2-5 years of experience in healthcare product marketing required
15

Marketing Product Manager Resume Examples & Samples

  • 5+ years in a marketing, sales, or business management role (3 years with Masters)
  • Experience with global product marketing in medical device or healthcare industry
  • Exposure to Neurology products or therapies and the clinical environment
  • Sales experience helpful
  • Experience developing and implementing successful marketing plans/ strategies across geographic boundaries, across product lines, and across customer types to drive share
16

Marketing Product Manager Resume Examples & Samples

  • Recommend product line modifications, extensions, new products and product deletions
  • Minimum of five years sales/marketing experience
  • Prior experience in healthcare communications, education and promotions preferred
17

Marketing Product Manager Resume Examples & Samples

  • Support Information Systems & Connected Aircraft product portfolio initiatives, projects and activities, including
  • Marketing support for in-country growth pursuit opportunities
  • Business partnership development support
  • Product business planning support and communications
  • Business, financial and competitive analysis
  • Characterize addressable market for existing products beyond information Systems & Connected Aircraft
  • Conduct competitive and SWOT analyses
  • Build business case for profitable, sustainable program and product
  • Develop value proposition, pricing, and market engagement plan
  • Develop Market Requirement Document (MRD) with specific detailed technical and marketing roadmaps
  • Collaborate with SBUs, E&T, OPs, and various other areas of the business to ensure successful implementation adhering to schedule, cost, and resource plans
  • Develop marketing and technical partner plan, establish and management partnerships, ensure appropriate make/buy balance toward profitability
18

Marketing Product Manager Resume Examples & Samples

  • Product marketing concepts and frameworks
  • Technology adoption lifecycle understanding
  • Demand creation principles and techniques
  • Communication expertise
  • Go-to-market strategies
  • Customer engagement strategy
  • Identification of market opportunity; targeting segmentation exercises; activities and deliverables within innovation lifecycle
  • Requirements for persona development projects; buying cycle personas
  • Target audiences, buyer needs and value differentiators; messaging and positioning techniques
  • Resource allocation for launch; a team approach to content creation
  • Sales assets delivery optimisation
  • Reporting for product revenue, demand generation metrics, pipeline and forecasting
  • Planning process, documentation and project management
  • Data collection and stakeholder interviewing skills
  • Strong writing skills, analytics and collaboration skills
  • Goal and task prioritization
  • Trained in marketing methodology
  • In-depth understanding of key business metrics
19

Senior Service Marketing Product Manager Resume Examples & Samples

  • Own the global market positioning for assigned Service Products and Consumables Product(s)(SP&C)
  • Develop, establish, and maintain comprehensive business and growth plans for assigned SP&C Product(s). Be accountable for the growth goals and results
  • Evaluate and provide timely commercial decisions and support when required. (Including but not limited to New Product Development, pricing, packaging and or kitting considerations, best cost supplier solutions, regional nuances and all factors affecting the successful placement of assigned SP&C product(s) in the global market)
  • Work cross functionally with engineering, sourcing, manufacturing, inventory, planning and the regions to ensure appropriate product, cost points, inventory levels, lead times and supply agreements are in place for the successful growth of assigned SP&C product(s.)
  • A bachelor's degree (business, communications, marketing or engineering) or related experience, demonstrated business acumen, detail oriented, and strong verbal and written communication skills
  • At least 7+ years of related technical experience. Proven successful project management skills, ability to interact and influence all levels of the organization, and handle a variety of projects in support of the region and the customer
  • Willingness to travel throughout the regions and feel comfortable interacting with regions and customers of different cultures
  • A good understanding of JoyGlobal products, the JoyGlobal and Region organizations, and marketing
  • Able to read and understand balance sheets and P/L statements. Able to get sales data from SAP
  • Strong word processing, spreadsheet, and presentation software skills
  • Leadership skills and ability to work across department lines to influence and build consensus
20

Marketing Product Manager Resume Examples & Samples

  • 5+ years’ experience in a marketing, sales or clinical role (3 years with a Master’s Degree)
  • Experience with product management or market development programs
  • Experience working in Medical device, healthcare or pharma industry
  • Demonstrated successful product launch and tracking metrics
  • Development and implementation of downstream Direct-to-Physician marketing initiatives
  • Strong planning and analytical (financial & marketing) skills
  • While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers
21

Nozomi Marketing Product Manager Resume Examples & Samples

  • Make decisions on trade-offs with respect to time, features, resources and quality to meet the business objectives
  • Create and execute the go-to-market plan including messaging, target verticals, sales enablement, demand generation activities, etc
  • Track and manage the business (revenue, margin, portfolio share with key partners, etc.) of the product line; take actions necessary to achieve growth and profitability goals
  • Personally evangelize products and company
  • Create competitive white papers and other documents for the sales teams that highlight the SWOT, and how EFI’s products should be positioned in the market
22

Scientific Marketing Product Manager Resume Examples & Samples

  • Development of a scientific marketing strategy to support commercial goals; ensuring alignment between global and regional marketing
  • Commercial Enablement: Development of scientific sales tools, and training of commercial organization on utilization of these tools
  • Working with Clinical and Medical affairs to ensure alignment of scientific activities with commercial focus
  • Advocacy: Create a KOL Map and Engagement Plan for target segments and products. Develop and maintain KOL relationships, establish customer advocacy programs, identify opportunities for collaboration with external advocacy groups, and development of commercial speaker programs
  • New product launches: Cross-functional collaboration to create awareness and prepare market for product launch
  • Knowing how to read and interpret a scientific publication, and how to break it down to make it understandable for other people and create messaging out of that
  • Understanding of the technology and capabilities of the Division's products
  • Ability to lead and influence without direct authority
  • Ability to apply analytical thinking, problem-solving skills and critical-thinking skills
  • Ability and aptitude to use various types of databases and other computer software
23

Marketing Product Manager Resume Examples & Samples

  • 5+ years of experience in Marketing, Product Management, Channel Management and/or Sales
  • Proven ability to drive process improvement
  • Ability to build customer/client driven environments
  • Proactive - Consistently raises the bar
  • Ability to build cross-enterprise partnerships
  • Ability to work across multiple teams to resolve complex problems
  • Flexible, team player
  • Proficiency with Excel and PowerPoint
  • Prior Merrill Edge experience
  • Prior financial center channel experience
24

HBV, HCP Marketing, Product Manager Resume Examples & Samples

  • Executes the current NPP Plan for the Gilead HBV portfolio
  • Develops HCP focused NPP tactics including but not limited to, websites, email marketing, digital/print media plan, SEO/SEM; ensuring that they meet the strategic objectives outlined in the annual business plan
  • Leads the development and execution of promotional tactics through engaging external agencies and internal cross-functional partners
  • Gains approval for marketing materials through internal review process including management reviews and Med-Legal-Reg. Secures final production
  • Conducts qualitative and quantitative analysis of current initiatives to determine optimal resource allocation and continuous improvement of the NPP program
  • Manages NPP promo budget and project timelines
  • Tracking trends in the use of digital/multi-channel approaches to engage customer segments, such as healthcare professionals, pharmacy and payers
  • Working cross-functionally with Sales, Legal, Regulatory, Medical, Market Research, Sales Analytics and Managed Markets and other key internal stakeholders
  • 3 - 6 years of pharmaceutical/biotech industry experience; at least 1 year of marketing experience is preferred
  • Bachelor’s Degree in marketing or related fields; MBA (preferred)
  • Demonstrated excellence in project management including planning, prioritization, execution, analytical assessment and performance management
  • Ability to analyze customer insights; understands market dynamics, and connect tactics with customer engagement objectives
  • Excellent interpersonal skills with ability to coordinate and lead strategic partners, key stakeholders and internal teams for strong collaboration & teamwork
  • Strong analytical skills with demonstrated ability to generate appropriate digital metrics, assess ROI on spends and adeptly manage complex budgets
  • Excellent communications skills with an ability to effectively communicate both orally and written
  • Understanding of biopharmaceutical regulatory requirements
25

Senior Marketing Product Manager Resume Examples & Samples

  • Take part in constructing the product direction and vision based on an understanding of customer needs and market trends, working with key stakeholders
  • Translate product direction and roadmap to customer requirements for releases Handle upstream and downstream marketing aspects of I4 releases, working closely with the EI business
  • In charge of (relevant parts) of new product introduction (NPI) activities towards releases of I4
  • Work closely with the clinical, R&D and PMO teams in the I4 organization on product development and roadmap
  • Participate as business stakeholder in Agile development practices and activities (demos, planning events, etc)
  • Work with other marketing leads of HI businesses and market organizations around I4 roadmap and market introductions
  • Work directly with key clinical partners, opinion leaders and customers to create and maintain close relationships, gather feedback, prepare and proof points
  • Support strategic sales activities
  • Member of the I4 management team
  • Report to I4 organization leader
  • Bachelor’s degree in relevant field; MBA - advantage
  • At least 3 years of marketing experience as a product manager
  • Experience in working with R&D teams in agile development
  • High-tech product launch experience
  • Customer facing interactions, presentations and sales support experience
  • Experience with enterprise software solutions
  • Experience in medical domain and radiology – advantage
  • Ability and willingness to travel abroad, at around 6-8 travels per year
26

Marketing Product Manager Resume Examples & Samples

  • Develop technology and innovation insights, strategies and road maps. Manage product life cycles from strategic planning through tactical activities
  • Specify market needs, opportunities and requirements for current and future products by conducting/commissioning market research and engaging with internal experts and customers
  • Identify industry innovation gaps and generate new ideas to grow market share, improve customer experience and drive growth
  • Scope and prioritize products and enhancements based on business and customer impact
  • Lead project team(s) including marketing, IT, operations and external product developers to effectively and efficiently deliver unique and differentiated customer value
  • Orchestrate and drive successful commercialization of new products and functions/features
  • Act as an internal and external evangelist for new product offerings, working with field operations, sales and key customers to inspire and support adoption
  • Bachelor's Degree required, preferably in marketing, business or technology
  • Minimum 5 years’ experience in product management, managing all aspects of a successful product from conception through lifecycle execution
  • Proven interpersonal and cross-functional leadership skills
  • Ability to effectively plan, organize and prioritize work
  • Effective verbal and written communication skills for engaging and influencing customers, colleagues and various level of management, including senior level executives
  • Advanced knowledge of MS Office applications
27

Marketing Product Manager Resume Examples & Samples

  • Define strategy, stake, vision and action plans for the platforms
  • Create a collaborative environment and opportunities with external organizations, such as technology suppliers, universities, startups
  • Managing the entire product line life cycle from strategic planning to tactical activities
  • Analyzing potential partner relationships
  • Microprocessor technology
  • Embedded Operating Systems
  • Wireless technologies (WiFi, BLE, Thread, ZigBee)
  • IoT standards (OIC, OCF, AllJoyn, HomeKit, Weave)
  • Data models, Semantics & Interoperability
  • Semantics, Cloud integration
  • Edge Computing
  • Next Generation Global Platform MPUs
  • IP Communication
  • Sensor Technology
  • Embedded Cyber Security
  • 10+ years of software marketing/product management experience
  • Computer Science or Engineering degree or work experience is a strong plus
  • This position requires travel to customer and non-customer sites (20%-25%)
28

Marketing Product Manager Resume Examples & Samples

  • Excellent organizational and cross-functional project management skills
  • Demonstrated accountability to deliver results while managing competing priorities
  • Solid problem-solving, analytic and decision-making skills
  • Compliance acumen; demonstrated understanding of the legal and regulatory environment
  • Strong communication skills, including confidence in and demonstrated decisiveness when engaging with Senior Management and customers
  • Congress planning and/or Compliance and/or Field experience
  • Budget management skills
29

Marketing Product Manager Resume Examples & Samples

  • Develop and maintain a needs-based customer segmentation for their respective solution across global markets (supported by Market Intelligence)
  • Coordinate pricing across product lines to ensure profitable growth
  • Develop channel strategy for each offering by market (e.g., direct in North America, indirect in emerging markets and online globally)
  • Develop business cases for new products and services for consideration in the portfolio management process
  • At least 3 years of related experience in Marketing Product Management or adjacent fields (e.g. Field Marketing, Clinical Science, Marketing Communications) with cross functional expertise
  • More than 5 years of related experience in Product Management or adjacent fields (e.g. Field Marketing, Clinical Science, Marketing Communications) with cross functional expertise
  • Experience in large high-tech, healthcare/ med-tech solutions businesses
  • High-tech product launch experience (clinical experience a nice to have)
  • Fluent in hardware and software product development, including quality and reliability techniques
30

Marketing Product Manager Resume Examples & Samples

  • Works across all PGi channels, including international, field sales, inside sales and partner channels
  • Defines positioning and messaging for PGi products
  • Interaction with sales teams and product management to gather information for sales plays, lead sales play definition, and lead sales training on completed plays
  • Analyzes market research and customer research and works with Pricing lead to develop bundling and pricing that optimize sales and revenue
  • Analyzes and understands the competitive marketplace and communicates information to Sales, Marketing and Product teams on a consistent basis
  • Works with market research to define projects to validate packaging, positioning, and pricing
  • Collaborates with Product Management to determine product growth strategies and drives product growth to reach revenue and market share targets
  • Assists in the development of comprehensive go-to-market plans
  • Works with product training and sales management to ensure sales teams are trained on product offering, positioning and pricing
  • Works with the marketing programs organization to provide product offering, positioning and pricing information
31

Marketing Product Manager Resume Examples & Samples

  • Manages marketing relationships with both GWIM Institutional Retirement Product Management and Sales Management partners
  • Acts as marketing liaison for 12 outside providers (Advisor Alliance)
  • Develops customized marketing plans based on client insights, segment and business opportunities, as well as specific business goals and priorities of the GWIM Institutional Retirement Product and Sales teams
  • Manages market plan program development and delivery; works with GWIM Marketing and Sales Support partners (Digital Marketing, Analytics, Brand, Compliance, Legal)
  • Development and distribution of sales materials, advertising and website support for financial advisors, plan sponsors and 3rd party partners
  • Determines optimal marketing mix and market budget allocation recommendations based on available marketing dollars
  • Manages marketing program budgets; monthly marketing expense tracking and reporting; marketing invoice processing
  • Minimum 5 years of relevant Marketing Experience, specifically within Institutional Retirement Products
  • Strong integrated marketing plan development; understands end to end marketing process
  • Business acumen; translates market research, analytics, competitive intelligence into action
  • Influences and develops relationships at all levels and across organizations and the Bank of America enterprise, strong collaborator
  • Working knowledge of Institutional Retirement plan products
  • Strong program design & management skills
  • Innovative & creative
  • Able to work independently
  • Results driven
32

Digital Marketing Product Manager Resume Examples & Samples

  • 8-10 years of experience in product development/management within a digital setting
  • Create and update knowledge articles in the knowledge management repository
  • Provide guidance to team members to maintain all documentation related to project
  • Conduct KT sessions
  • Create knowledge articles on the problem, workaround solutions
  • Monitor and report the usage of knowledge articles
  • Maintain knowledge management database
33

Marketing Product Manager Resume Examples & Samples

  • Lead P&M and CSU teams to ensure efficient support to sales force to support top line growth and improving customer satisfaction
  • Cooperate on CCB strategy and budget management. Manage CCB marketing/PR activities, organize client events as well as create and maintain relationships with 3rd party CCB vendors to improve CCB visibility on the market
  • Responsible for CCB reporting including management deck/KPI's/P&L/performance drivers etc., budget preparation, and tight expense control
  • Manage expense base to improve operating efficiency and EBIT
  • Prepare market analysis, competition scan and prospect selection, develop and implement acquisition, activation and x-sell strategies, set up sales process monitoring
  • Regularly interact with customers, product and sales teams to understand their needs
  • Maintain and improve existing products and processes in partnership with the product partners and develop new products/services based on clients' need, feedback from Sales Force and market standards
  • Maintain and enhance all CCB credit products and other specific products e.g. cash pooling, world-link etc
  • Active analysis of customer base to identify product cross-sell opportunities and adopt client's needs
  • Continuously enhance CCB CRM solution, Business Development tools, Internet banking and coordinate other systems' upgrades
  • CCB processes re-engineering to eliminate redundancy and aim to spead up; and review/audit to make sure the internal processes/procedures are compliant to requirements from regulator and also fit to internal policies and controls
  • Product management in financial services industry
  • Planning process
  • Understanding of the Czech banking competitive environment
  • Very good communication skills for vendor negotiations and sales communication
34

Marketing Product Manager Resume Examples & Samples

  • Assist in implementing a cohesive marketing strategy across the treprostinil family of products
  • Lead qualitative and quantitative market research projects, including defining the business objectives, as required. Develop sound recommendations based on analysis of findings
  • Partner with individual Brand Leaders to gather and analyze insights and information from external sources such as advisory boards and internal sources such as the sales force and medical affairs. Develop and gain consensus on overall CoC strategy and objectives
  • Lead the planning and tactical implementation for a specific customer segment and / or channel. Develop objectives then create and implement a tactical plan to deliver on those objectives
  • Manage projects from conception through implementation, including creative briefs / SOW, budget approval, PRB review, production, and sales force communication / training, if applicable. Lead partnerships with external vendors, especially Creative Agency of Record and key Medical Communications agency. Manage timelines to ensure timely completion of marketing tactics
  • Manage specific budget line items (IOs). Update and maintain budget responsibility for key marketing activities
  • Develop strong relationship with sales force, partnering with sales training to ensure understanding and implementation of brand tactics. Coordinate with sales training in sales meeting workshop development and implementation. Conduct periodic field rides
  • Develop and maintain strong relationships with other internal functional areas including Medical Affairs, Regulatory, Legal, and Strategic Operations and external thought leaders
35

Marketing Product Manager Resume Examples & Samples

  • Develops a deep understanding of market and competitive landscape to devise the optimal go-to-market strategy, business model, product package, and pricing to attain product goals
  • Analyzes return on investment for new features to meet existing stakeholder needs and forward-looking consumer-centric innovative solutions for industry challenges
  • Collaborates with the Technical Product Manager to align product requirements with market demands through stakeholder input and identification of customer needs
  • Defines key Vineya value propositions and champions the consumer, agency, interpreter, and paying customer’s needs with internal stakeholders
  • Designs and articulates benefits and business value for product features and updates into customer-facing messaging to drive demand, adoption, and overall success of product
  • Shapes Vineya communication through content strategy, development and updates for all Vineya marketing collateral. Content includes websites, email campaigns, social media, print materials press releases, customer-facing presentations, and other meaningful internal and external communication
  • Identifies market opportunities, builds business cases, and assists with defining the vision and strategy
  • Employs marketing techniques that differentiates Vineya as an innovative solution for demand generation and inbound leads
  • Defines and measures success metrics for new features and services
  • Represents Vineya and prepare others to represent the product at meetings, presentations & community events
36

Marketing Product Manager Resume Examples & Samples

  • Assist in developing marketing strategy for assigned brand. Partner with Brand Leader to gather and analyze insights and information from external sources such as market research and advisory boards and internal sources such as the sales force and medical affairs. Develop and gain consensus on overall brand strategy and objectives
  • Manage projects from conception through implementation, including creative briefs / SOS, budget approval, PRC review, production, and sales force communication / training if applicable. Lead partnerships with external vendors, especially Creative Agency of Record and key Medical Communications agency. Manage timelines to ensure timely completion of marketing tactics
  • Develop strong relationship with sales force. Partner with sales training to ensure understanding and implementation of brand tactics. Coordinate with sales training in sales meeting workshop development and implementation. Conduct periodic field rides
  • Develop and maintain strong relationships with other internal functional areas
  • Self-motivated, willing to work independently and prioritize tasks
  • Comfortable with fast-paced environment with strong organizational skills and ability to multi-task
  • Strong analytical, communication and presentation skills
  • Attention to detail and appreciation of deadlines
  • Motivated by team success, seeking to develop collaborative relationships from internal and external stakeholders
37

Marketing Product Manager Resume Examples & Samples

  • Knowledge of Consumer Banking products
  • General understanding of Wealth Management
  • Experience with end-to-end marketing campaigns
  • Proven experience managing relationships with Senior LOB Executives
  • 3+ years marketing experience
  • Experience with Consumer and ML Governance routines
  • Knowledge of Banking products beneficial
38

Marketing Product Manager Resume Examples & Samples

  • Technical and business experience, preferably in technology product management/marketing, technical sales or systems engineering, with prior experience in the telecommunications hardware/software or semiconductor markets would be desirable
  • Has at minimum an undergraduate degree in Electrical engineering. An MBA or Master degree in a related discipline would be desirable
  • Has familiarity with Ethernet, OTN framing, Optical Modulator Drivers or Physical layer technologies would be an asset
  • Understands technical/architectural requirements and has experience interfacing with customers in both R&D and Product Management environments
  • Has strong written and verbal English communication skills with proven ability in writing white papers, technical documentation and customer presentations
  • Demonstrates a passion for advanced technology
  • Demonstrates a history of successful decisions based on strong business acumen
  • Thrives in a fast pace environment by learning quickly and independently, multi-tasking, staying organized and prioritizing tasks and projects
39

Marketing Product Manager, / II Resume Examples & Samples

  • 25% Market Analysis and Product Development
  • Monitors, evaluates and analyzes market factors to develop products and services which drive business growth and deliver a great customer experience
  • Uses multiple data sources and tools to formulate business cases and articulate need for change
  • Able to assist in analyzing the impact of product and service decisions across the organization
  • Maintains an in-depth knowledge of customers, competitors, competitor offerings and marketplace trends
  • 25% Sales and Marketing Support
  • Ensures the sales force has product knowledge, training, and support to confidently sell new products. May involve traveling to field offices to ensure adequate training
  • Acts as content expert for communications related to products and services assigned
  • Works with marketing partners to develop campaigns, positioning and strategies for products and services
  • Represents The Standard at industry events as product and service subject matter expert for assigned lines
  • 25% Product Management
  • Takes initiative to find and make recommendations to enhance efficiency and drive success of assigned product line
  • Manages activities related to the maintenance of assigned products and services
  • Acts as product subject matter expert for internal and external partners including Actuarial, Compliance, Legal, Underwriting, Claims and Operations
  • 25% Project Leadership
  • Leads cross-departmental or cross-functional teams to align product and services objectives
  • Collaborates with other stakeholders to develop project plans and ensures product and service integrity
  • Ensures an effective flow of information through appropriate channels and promotes the exchange of knowledge among colleagues
  • Assists in analyzing the impact of conclusions and actions on people, technology, structure and workflow across teams
40

Marketing & Product Manager Domestic Appliances Resume Examples & Samples

  • Professional knowledge of marketing methods, type of market and used technology
  • Passion for Healthcare and improving quality of life
  • Desirable: Lean or Continuous Improvement Background
  • Innovative strategic skills: to develop and embed simple, effective strategies that make us winners in the market
  • Skills in leveraging capabilities: work across internal and external boundaries to maximize the outcomes
  • Collaboration and influencing competencies