Manager, Marketing & Media Resume Samples

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W Hansen

Winifred

Hansen

541 Eve Village

Detroit

+1 (555) 766 1607

541 Eve Village

Detroit

Phone

p +1 (555) 766 1607

Experience Experience

Detroit, MI

Media & Digital Marketing Manager

Detroit, MI

Hessel and Sons

Detroit, MI

Media & Digital Marketing Manager

Collaborate and manage agencies from planning to delivery in accordance with the global marketing strategy and direction
Work on ad hoc projects as requested
Media planning and execution for all channels such as Print, digital, performance media, outdoors and any new formats
Identify Key insights for media strategic development
Collaborate and manage opportunities with external digital partners
Understand local business challenges and opportunities, communicate with regional and corporate team to build optimized media plan for Korea market
Digital platform planning and execution for e-commerce and brand platforms

Philadelphia, PA

Media Marketing Manager Gb-month Contract

Philadelphia, PA

Maggio-Oberbrunner

Philadelphia, PA

Media Marketing Manager Gb-month Contract

Manage Digital Senior Manager
In partnership with the brand activation managers, build brilliant local media plans, and gain monthly approval for the resultant investment recommendations
Perform Mid and End of Year reviews
A collaborative working style
Manage and monitor our investment by media/by quarter, innovating to deliver optimum media efficiencies
Champion agility and real time planning and efficiencies
Collaborate with the WEBU & global connections community and contribute to a winning team

present

Dallas, TX

Senior Media & Digital Marketing Manager

Dallas, TX

Feest-Schultz

present

Dallas, TX

Senior Media & Digital Marketing Manager

present

Responsible for building the media capabilities of Petcare US marketers, with the goal of developing great partners for our media agencies
Understand and help translate compelling consumer insights into Strategic Brand Communication plans and execution, ensuring differentiation and deeper consumer connections
Partner with global counterparts on best practices, learning agendas and implementing Mars media framework
Collaboration is key to this role as he/she will be working with multiple Mars Business Units, Marketing Teams, and Agency Partners
7) Lead and manage a team of traditional and digital media managers and specialists to provide robust capabilities supporting and education to the Mars PetCare brand teams
3) Jointly ensure that all media programming as well as media planning and buying services are delivered at the best possible price in the context of driving effectiveness as a primary goal. This includes developing and implementing
5) Jointly manage overall agency relationships with key media partners, acting as central liaison and administrative contact for procedures, policies, reporting, controls, price standards, forecasting, fees and annual reviews. This includes ensuring stronger working relationships and connectivity between media and creative agencies

Education Education

Bachelor’s Degree in Marketing

University of San Francisco

Bachelor’s Degree in Marketing

Skills Skills

Ability to communicate articulately and effectively with senior executives and strategic partners
Ability to work remotely in fluid environments, complex organizations, across geographies and international cultures
Superior rigor and attention to details; project and process management experience
Exceptional problem solving skills, with the ability to think outside the box
Help our marketing organization continually improve from a process and expertise standpoint to get (higher business impact) with less effort and waste
Analyse campaign results; in order to learn and continuously improve future campaigns
Working closely with our EMEA media Agencies and Media Partners to bring world-class thinking and innovative solutions to each element of the media mix including; digital, traditional, non-traditional media planning, buying, performance metrics and media partnerships, etc
You will assess new and emerging media opportunities, develop test and learn scenarios
Drive media partner excellence – work with our agencies to ensure HP is receiving the best value /value add from our media partners
Help improving campaign efficiency in-flight

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15 Manager, Marketing & Media resume templates

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Manager, Marketing & Media Resume Examples & Samples

Assist assigned marketing & media team leads with overall artist brand. Implement strategic activities that support artist objectives. Work closely with internal and external functional teams to develop marketing plans that effectively accomplish goals by project
Create & maintain artists’ marketing & media budgets. Project and approve marketing & media expenditures, reconcile detail logs, and request PO #s. Update management staff on current state of budgets and aid in communication of changing funds needed
Coordinate artist travel on behalf of marketing & media teams, serving as point person between administrative support and artist management
Consolidate and manage artist schedules including, but not limited to, product launch weeks, media days and trade events (i.e. CMA Music Fest, CRS, ACM Awards, CMA Awards, etc.)
Serve as point person for marketing & media events (venue, hospitality, guest list & credentials, and evites) and provide general event facilitation
Collect and distribute internally marketing & media team information including weekly updates, marketing plans, tune-in notices and other items as directed
Manage distribution of marketing & media team tools and distribute externally (ie photos, press releases, cut lines, videos, etc.)
Coordinate creation and placement of print, radio and television advertising and oversee production of advertising elements. Assist with creation of ad copy
Manage relationships with video outlets. Schedule delivery of music videos to GAC, CMT, CMT Canada, VEVO and others. Provide supplemental information for video releases
Assist Publicist with creation, assembly, approval and distribution of applicable press release tools including written copy, social media messages, images, video clips and audio clips

Manager of Marketing Effectiveness & Media Mix Resume Examples & Samples

Track media spend and reach/impressions to identify potential risks and opportunities for merchant and marketing teams to optimize media mix and business results
Partner with BLM Marketing Finance and Marketing Effectiveness teams to ensure accuracy and timeliness of media investment and performance data
Serve as BLM Marketing liaison with BLM analytics team and Macy’s Systems & Technology (MST) for systemic support to execute sales attribution analyses
In collaboration with internal business partners and external agencies
Analyze the company’s marketing spend – by fiscal period, media channel and message (e.g. sale vs. fashion) – and synthesize results into actionable recommendations
Manage the allocation of the Company’s media budget by media channel
Evaluate the degree to which customers are responding to specific individual media initiatives – which media drive the greatest response with which customer segment
Determine the sales impact/contribution that can be attributed to each media channel – based on content, seasonality and customer segmentation
Develop test and learn scenarios to shift media investments and increase ROI sales vs. media expense
Build models to assist in optimizing response and sales outcomes – where should the next dollar be spent to optimize sales results
Create internal “selling packages” to assist merchant and marketing teams in understating opportunities and benefits of shifting media investments to reduce spend and/or increase sales
BA/BS Degree in Marketing or quantitative/analytical field
Five years’ work experience in retail sales attribution and media mix management
Experience with web measurement systems and tools
Strong conceptual and creative thinker / able to summarize and clearly communicate findings and recommendations
Self-motivated, disciplined fast learner with ability to be flexible and adapt in fast paced environment

Marketing Media / Advertising Manager Resume Examples & Samples

Develops marketing and sales support plans, including implementation of regional and corporate market development strategies
Oversees development, communication, and training of reports and tools for field access to market intelligence and information
Oversees lead generation, direct marketing and sales support strategies of CRM/sales force automation. Provides leadership in the design and production of all aspects of digital marketing
Manages the development and execution of local marketing campaigns to ensure brand messages are consistently built across multiple channels meeting revenue volume goals and brand perception objectives
Manage relationships with local market employee engagement, communication, external community partners and special events/sponsorships
Manage business-to-business social media strategies to support and evaluate local market's marketing efforts, service issues, content engagement and overall messaging; building the 'voice of the customer' in everything that we do
Lead effective collaboration with editorial and CSS teams to develop and implement targeted consumer marketing campaigns that leverage content plans and sequence with direct response sales and retention programs
Bachelor's degree in Marketing or Business field
5+ year experience in B2B and B2C marketing and/or business development experience in a regional marketing organization
Sr. Leadership and management experience with track record in building and managing a highly effective team
Experience directing a sales support organization preferred

Media & Digital Marketing Manager Resume Examples & Samples

Media planning and execution for all channels such as Print, digital, performance media, outdoors and any new formats
Collaborate and manage agencies from planning to delivery in accordance with the global marketing strategy and direction
Understand local business challenges and opportunities, communicate with regional and corporate team to build optimized media plan for Korea market
Digital platform planning and execution for e-commerce and brand platforms
Plan and delivery of digital marketing and media buying activities against conversion and engagement goal for all digital platforms
Collaborate and manage opportunities with external digital partners
Effective media buying against commerce objective
Market analysis for competitor activity review to inform local digital trend, new e-media behavior, products, and new technology with stakeholders

Marketing Manager, International Media Resume Examples & Samples

Responsible for day-to-day marketing support to ILA partners in innovative campaigns ideation, conceptualization, provision of examples, templates and "best practices" from across NGS and from other Local Language editions (e.g. contests/sweepstakes/new membership/community ideas) to drive membership, magazine subscriptions, and ad sales for Local Language partners. (40%)
Provides Marketing Support/Visual Identity and messaging for entire ILA; Responsible for creating, implementing and measuring the success of a comprehensive marketing, communications and public relations effort that will enhance ILA's image and position vis-a-vis existing and new global partners; includes conceptualization and creation of marketing and outreach materials, sales pitches to clients, visual presentations; streamlining the presentation of ILA products and services to clients; digital marketing and ILA website creation and maintenance. (20%)
Responsible for marketing support to ILA senior management and Product/Account Representatives in researching and creation of Marketing Reports for all product lines to share with partners; creation of presentations for meetings, high-level negotiations, brochures and marketing creative to promote ILA products to new potential clients; manages the ILA e-newsletters and coordinates the marketing and communications calendar of all LLE events. (15%)
Responsible for editorial direction, design, production and distribution of all ILA's marketing brochures/promotional publications/materials to existing and new potential clients; creation of materials for representation at industry events; support during internal (conferences, partner visits) and external events (FIPP, Frankfurt, Bologna, etc). (15%)
Responsible for collection of annual marketing plans from all Local Language partners, analysis of those and engagement with partners in implementations; collection of annual Ad Rate cards for each product, work with US and Int'l ad sales team on multi-local advertising deals involving Local partners to collect all rate card and discounted pricing, circulation, media kit and other information to be able to include Local partners in large ad deals facilitated by US NG ad sales. (10%)

Media Product Marketing Manager, Video Resume Examples & Samples

Develop overall video product narrative and 6-month marketing strategy and plan to achieve product goals
Develop core product positioning and messaging for key video products and features, considering value proposition, target audience, competitive landscape, and other factors
Inform the product development process to ensure good product market fit
Create the go-to-market plan, collaborating closely with product, partnerships, PR, and other cross-functional teams to determine effective launch strategy, including rollout sequencing, creative asset development, and communication goals to best drive awareness, engagement, and adoption
Lead and build a team of experienced product marketing managers to support the product areas within Video
Manage, coordinate and partner with cross-functional teams (including product, partnerships, PR, design and engineering stakeholders) to deliver world-class product marketing communications across all video products internally and externally
Author and review partner-facing communication, such as blog posts and best practices
Demonstrate a strong understanding of the broader Facebook ecosystem and competitive landscape to develop strategic product feedback and positioning
Grow our scaled marketing programs to efficiently drive product adoption and usage rates with media companies and creators

Senior Manager of Media & Digital Marketing Resume Examples & Samples

Media planning and execution for all channels such as Print, digital, performance media, outdoors, social platform any new formats
Identify Key insights for media strategic development
Manage and collaborate with agencies from planning to delivery in accordance with the global marketing strategy and direction
Understand local business challenges and opportunities, communicate with regional and corporate team to build optimized media plan for China market
Digital and social platform marketing planning and execution
Plan and delivery of digital marketing and media buying activities against conversion and engagement goal for all digital platforms and e-commerce sites
Work closely with merchandising, retail and CVM/BPC etc. departments to better plan and adjust marketing tactics
Work on ad hoc projects as requested

Senior Media Marketing Manager Resume Examples & Samples

5-7 years of marketing experience, preferably with a strong digital marketing or digital planning background
Capable of analyzing data and research to improve marketing campaigns
Strong ability to manage projects, and communicate in both Japanese and English
Experience managing and working with agencies
Background working either with fashion, consumer goods or retails plans
Capable at multi-tasking

Manager, Marketing & Media Nickelodeon Resume Examples & Samples

Work with Director to develop off-channel media strategies for priority properties and tentpole events
Guide agencies in building tactical plans- inclusive of traditional, digital, social and emerging media platforms
Partner with Property Marketing Managers to produce and maintain off-channel priority calendars
Create comprehensive campaign wrap-up reports, connecting results to KPIs
Synthesize ratings and syndicated data to provide deeper insights into target audiences
Serve as an expert on all paid marketing channels (with an emphasis on digital)
Build relationships with external media partners to develop bespoke marketing programs
Manage budgets and track marketing spend
Minimum 5 years working in a media/marketing capacity- either at a client or agency
Expert knowledge of all paid media and marketing platforms
Experience building and executing content marketing partnerships
Familiarity with COPPA guidelines
Fluent in the digital space and able to make data-driven decisions and recommendations
Previous experience marketing to children and parents
Proficiency in Outlook, Microsoft Word, Excel, and Power Point
Experience presenting to executive-level audiences
Excellent communication/interpersonal skills, including both written & verbal skills
Ability to work well under pressure and prioritize/manage multiple tasks simultaneously
Must be detail oriented with superior organizational skills

Senior Manager, Digital Marketing & Media Resume Examples & Samples

Develop the overarching digital marketing strategy and implementation across all digital marketing touchpoints
Develop Athleta’s media strategy/media mix evolution and implementation (informed by customer analytics) to optimize against key marketing objectives
Partner with cross-functional teams on developing and executing test and learn plans
At least 6-8 years digital marketing strategy, planning and communications experience – with deep expertise in digital marketing – with fashion/apparel, consumer brand
Media planning (digital and traditional) experience, including managing media agency
Must enhance Athleta’s ability to leverage digital media and evolve to a more balanced media mix
Experience in partnering effectively with digital marketing strategy and creative teams
Desire to build a brand and aptitude for original, creative ideas; open-minded to new approaches
Extremely flexible, detail-oriented, organized and self-motivated with leadership skills
Strong verbal, written communications and presentation skills
Strong project management skills, including demonstrated track record in managing complex projects
Comfortable with operating in a fast-paced environment and dealing with ambiguity
Flexibility to manage competing priorities and shift focus as determined by changing needs of the business
Proficient in Macintosh Word, Excel, Outlook, and Internet programs
Knowledge of the Sports/Fitness/Outdoor industry, athletic experience or interest a plus
BA required; MBA preferred

Brand Manager, Marketing & Media Resume Examples & Samples

Work with internal teams across luxury, lifestyle, aftermarket, and Original Equipment Manufacturer (OEM) executions to understand communication development needs. Support Director in evaluation of executions to ensure adherence to brand positioning and guidelines and drive creative excellence
Partner with product development and event teams to ensure brand tonality and consistency in roll out all B2B and B2C assets
Manage digital and TV assets to coordinate creative asset allocation across TV, digital, social, and retail during key activation periods. Ensure cohesive approach and improved consistency
Day-to-day liaison with media agency, organizing campaign assets and tracking performance, including Europe, Middle East and Asia and e-Commerce tracking
Manage incoming media and brand proposals. Identify relevant opportunities for the client and distribute as needed to ensure the right ideas are getting reviewed
Responsible for department monthly reports, internal communications and managing overall department budget tracking
Manage utilization of partner media assets, including NBA, AEG, Hard Rock Hotel, etc
Lead competitive brand and media tracking and strategic deep dive on tactics and results
Bachelor’s Degree in a related field and – 5+ years of consumer marketing, brand management or media experience
Established project management skills with the ability to manage multiple projects on tight deadlines
Experience managing relationships with multiple partners, agencies, gatekeepers and stakeholders
Experience planning and/or execution of media planning, preferred
Budget management experience
Excellent organizational skills and acute attention to detail
Track record of working in a collaborative environment with multiple clients and agency partners
Demonstrated ability to work as part of a team and to solve problems effectively and independently
Excellent communications skills – both written and verbal. A writing assignment will be a part of the hiring process

Manager, Marketing & Multi Media Design Resume Examples & Samples

In collaboration with the VP and Marketing Director, sets the creative tone and design aesthetic for FOX Sports Regional Networks. Proactively suggests and designs creative elements in support of brand initiatives, sales presentations, and ensures all creative is consistent with the overall brand look and logo requirements as prescribed by FOX Sports Regional Networks
Creates graphics utilizing Illustrator, PhotoShop and/or other graphics software. Knowledge of After Effects a plus, but not required
Handles creative production (specifically, versions from creative provided) and traffics assets out to the regions (sales decks, web banners etc)
Gathers proof of performance pictures and elements to put in recap decks
Organizes and maintains graphic elements, logos and digital files in the archival system

Manager, Marketing & Multi Media Design Resume Examples & Samples

This position requires a Bachelor's degree or related art degree
A minimum of 3-5 years' experience is required
Experience in broadcast graphic design is preferred, but not required
Sports knowledge is preferred, but not required
Superb oral, written, and interpersonal communication skills are required
The candidate must be able to communicate design concepts to non-designers and be able to translate design requests into a compelling visual finished product
Good organizational and project management skills are required
Superior attention to detail is needed. Strong design and typography skills are necessary
The ability to multitask while maintaining a consistent creative design direction under daily deadline pressure is essential
A proven ability to solve problems and work with little supervision is required

Media L Marketing Manager Resume Examples & Samples

Set the strategy and execute the onsite experience which includes promotional events, merchandising, search experience, PR integration, browse tree design, and automation
Partner with the buying teams to incorporate seasonal trends and key volume drivers and to create best in class content, tailored to appropriate customers
Superior verbal and written communication skills
Proficiency with HTML and XML, plus the ability to learn our in-house tools quickly
Strong analytical skills, including proficiency with Excel. SQL experience also a plus
High attention to detail and proven ability to manage multiple, competing priorities simultaneously

Media & Marketing Manager Resume Examples & Samples

Simply apply by clicking the button below
Have your CV in English ready to attach
Attach an overview/average of your latest grades (feel free to provide your own summary)
Attach your latest certificates
Please note individual attachments cannot be larger than 400 KB (5 attachments possible)
Please note your starting salary will be in the range of 48.000 - 51.000 Euro per annum depending on your experiences / qualifications. Moreover, we offer a wide range of other company benefits such as company pension and stock purchasing programs

Purchasing Manager Marketing Services & Media Resume Examples & Samples

Development of category and sourcing strategies for (sub)categories under management aligned with corporate category strategies/kits
Leads and executes the Sourcing Process for all subcategories under management. Use breakthrough sourcing strategies to create value. Capture innovation opportunities form internal & external sources. Share and provide cross functionally (outside Purchasing) best practices and innovative solutions
Ensures strong relationships with business stakeholders and aligns the category and sourcing strategy with the business strategy and plans. Analyses business needs and challenges demand: Anticipate major evolution of needs. Propose the most valuable option involving internal and external network/resources
Optimizes costs: Capture breakthrough ideas coming from the suppliers. Maximize value creation opportunities impacting P&L and Top Line. Activate all levers of the value chain through the Cost Models. Promote TCO initiatives
Ensures an efficient Supplier Management for the sub-categories in scope, including agency performance evaluations, KPI delivery monitoring, continuous improvement projects with strategic suppliers impacting P&L and Top Line contribution
Drives Supplier Enabled Innovation and Sustainability programs (Solso, SBWA…)
Seeks and exploits leverage opportunities across countries, divisions and in-scope subcategories
Delivers agreed annual purchasing targets
Applies and adheres to pre-defined systems & tools, compliancy with Purchasing policy and procedures
Is aware of industry trends and best practices and applies these whenever appropriate
Manages specific programs linked or not with the purchasing categories under his/her responsibility
Liaises with purchasing professionals in other areas and countries to align where appropriate
Evaluates and manages risks: Define and implement risk management policy. Implement advanced/breakthrough methodologies or tools to secure risk. Manage regulatory risks. Look for arbitration to the relevant level of the organization
Negotiates with integrity at project and contract level (incl high stake contracts). Drive implementation of commercial agreements. Negotiate intellectual property, licensing, exclusivity agreements for innovation. Have a global vision of the contracts at the domain level
Profile
Education at Master degree level (or equivalent through experience)
Dutch or French fluent and English fluent (written and oral)
Quickly adaptable and flexible to fast changing circumstances
Convincing, influencing communication skills
Entrepreneurial mind set, out of the box thinker, strategic
A change accelerator with a very pro- active hands-on attitude
Open for frequent travel in Benelux, occasional travel outside Benelux

Media Analytics Manager, Direct Marketing Resume Examples & Samples

Develop econometric modeling and simulations/forecasts applied to marketing mix optimization, campaign segmentation, pricing optimization and customer lifetime value analyses to support client engagements
Manage the retrieving, compiling, and formatting of large volumes of data
Analyze data to generate graphics for use in client presentations
Utilize syndicated research tools to retrieve various types of data (macroeconomic, marketing, business, etc.)
Write and test macros that help automate data/modeling process using SAS, Excel VBA, SQL Server
Build forecasts and budgets based on historical data as part of the planning process
Act as primary day-to-day contact on insights and analytics for assigned account(s)
4 - 6 years of experience in marketing analytics and / or research including media attribution, test design, and statistics applied to marketing
Experience analyzing DRTV campaigns
Experience with advanced analytic techniques, such as factor analysis, predictive modelling, logistic regression, and cluster analysis, segmentation, attitudinal/motivational analysis, concept/copy testing, sales forecasting, response prediction, advertising effectiveness, consumer profiling, market mix and ROI measurement
Proficient in 1 or more statistical software packages (ie: R, SPSS, SAS, Alteryx, Python, Hive)
Experience with typical media platforms (ie: Prisma, Sizmek, Marin)
Advanced Excel skills

Media & Digital Marketing Manager Resume Examples & Samples

Partnering with the marketing team you will jointly deliver high impact, integrated, efficient B2B and B2C marketing campaigns, in cooperation with other core functions
You will assist the campaign managers
Produce crisp and clear, focused regional media briefs and brief our media agency
Review and optimize the media plans, supporting our media agency to deliver best practices / state of the art campaigns for HP
Help improving campaign efficiency in-flight
Analyse campaign results; in order to learn and continuously improve future campaigns
Working closely with our EMEA media Agencies and Media Partners to bring world-class thinking and innovative solutions to each element of the media mix including; digital, traditional, non-traditional media planning, buying, performance metrics and media partnerships, etc
You will assess new and emerging media opportunities, develop test and learn scenarios
Drive media partner excellence – work with our agencies to ensure HP is receiving the best value /value add from our media partners
Help our marketing organization continually improve from a process and expertise standpoint to get (higher business impact) with less effort and waste
Help HP EMEA become a case study in marketing best practices and impact

Consumer Marketing, Media Manager Lead Resume Examples & Samples

Develop media strategies and plans to drive awareness, consideration and adoption of Facebook's product offerings
Maximize relationships with cross-functional partners across product marketing, creative, PR, partnerships, finance and analytics teams to develop impactful, integrated work
Serve as a credible, expert voice internally to represent media strategy considerations with internal stakeholders
Leverage quantitative and qualitative insights from research and analysis to influence media and audience strategy, while also informing tactical planning, execution and optimization
Develop and execute effective media strategies while simultaneously rolling-up your sleeves tactically
Help to intelligently scale the consumer media team, while establishing operational best practices around plan development, media investment management, systems and tools and streamlined measurement
Partner with manager to steward the team's development and career growth
Understand specific needs, media consumption nuances and sensitivities of consumers in both developed and emerging markets around the world
Tackle complex consumer marketing challenges with a strategic blend of analytical rigor and creativity
Demonstrate thought leadership in media strategy, innovation and measurement with an emphasis on brand marketing efforts
10+ years of developing and leading integrated media strategies, plans and campaigns at advertising, media or marketing agencies or in a relevant client role
Experience with planning and executing consumer media campaigns across multiple audience groups
Paid media experience across social, digital and offline channels
Able to initiate and drive opportunities independently, while operating in a complex organization
Background working directly with the Facebook platform
Manage both internal teams and external agency partners to develop media tactics and the execution of campaigns
Proven experience building and leading teams
Experience with scaling a team
Operationally minded
Project management skills including the ability to manage multiple projects simultaneously
Experienced presenter comfortable delivering at the executive level
Communication skills to lead, influence and engage internal stakeholders and cross-functional partners
Understanding of the global media landscape

Field Marketing Manager, UK, Media Resume Examples & Samples

Plan and execute the UK media marketing plan to support sales objectives and grow and defend the Akamai customer base
Successfully deliver on the marketing plan, including but not limited to digital campaigns, social media, events, press relations, direct marketing programs, industry events/tradeshows, channel initiatives and the development of sales tools/case studies
Ensure all activities achieve Akamai standards and remain within budget and timescales whilst meeting targets
Liaise with internal and external departments, agencies, vendors
Liaise with the inside sales and field sales teams to ensure alignment between marketing activity and lead follow-up
Forecast, evaluate, measure and report on marketing campaign effectiveness and ROI
Ability to articulate strategic initiatives into a message/position that is meaningful and relevant to the local customer, prospect and media
Experience in delivering effective B2B lead generation marketing campaigns, including but not limited to social media, seminar/events, webcasts, direct mail and online/digital marketing campaigns
Ability to think strategically and keep abreast of the latest B2B Marketing innovations
Excellent project management skills with an ability to prioritise on their own, and delegate tasks when appropriate
Proven ability to work in a demanding fast paced environment and manage workload effectively
Able to travel when required to London/UK events
Bachelor's Degree in Marketing and Communications, or other related field
Minimum 5 years experience in a marketing programs role in a technology forward company

CA Media Senior Marketing Manager Resume Examples & Samples

Grow and optimize all traffic channels, including email, search, Associates, and mobile
Create pages and merchandising features to support vendor-supported initiatives: brand stores, emails, premium detail pages
Manage the promotions calendar, balancing internal business needs, past performance, customer benefit and industry trends
Drive site improvements to completion by managing projects with web developers, buyers, designers, and other merchandisers
Master's degree is required
2+ years of relevant marketing, product, merchandising, or related experience
Passion for marketing
Strong analytical, written and verbal communication skills
Relentless customer focus

Senior Marketing Manager, Connected Media Resume Examples & Samples

Work with programming team to understand the essence, highlights and key messages of Toggle Originals programmes
Conceptualise and execute new 360” marketing initiatives for every Toggle Original launch
Drive internal and external productions to create program trailers, social videos and other media assets to excite viewers to watch Toggle Originals
Plan and execute digital media buys, and generate post-campaign analysis report
Translate insights from viewership trends, profiles and data, into actionable points for improvement

Digital Media Marketing Manager, CB Resume Examples & Samples

Oversee the Media Agency of Record to provide strategic direction of campaigns and ensure a continuous feedback loop that refines and improves the process over time
Leverage initiative and resourcefulness to identify and partner with digital media giants as well as startups to test emerging technology, digital best practices, and ideas to enhance creative output. Lead annual CB2 Tech Trip to identify new trends and collaborate with companies on the forefront of technology
Partner with external agency partners and Promotions team to create content that engages customers and furthers the brand’s differentiated positioning. Foster a partnership with Planning/Merchandising teams to ensure clear communication on product level advertising performance
Collaborate with Advertising Marketing Manager and Analytics teams to actively grow customer acquisition, repeat & retention through conception & execution of specific concepts including lifecycle programs
Own CB2’s marketing strategy as it relates to the critical areas of mobile/tablet/apps including mobile checkout; partner with external and internal partners to bring ideas from concept through to execution
Embrace role as leader & mentor within the CB2 Marketing team, and the organization overall
Ability to create media flowchart, plans, and other high impact tools to effectively gain alignment around and communicate our media strategies
Possess in-depth experience with and understanding of social media platforms including but not limited to Facebook, Instagram and Pinterest
Maintain accurate budgets and stay ahead on complex timelines and communication with leadership and team members
Embrace Analytics as a source of constructive feedback on media
Provide constructive feedback to agency & partners, and consistently bring ideas from conception through successful execution
Demonstrated ability to track and improve traffic, sales while maintaining and/or growing ROAS, including leveraging hind-sighting
Experience with media negotiations and comfortable fluidly presenting results both formally and informally, internally and externally
Manage all relevant pixel setting through Signal software system
Minimum 4 years digital media planning
Good reading and written language skills (English)
Excellent skills in multi-tasking and prioritization of multiple projects
Effective communication skills and ability to maintain good business relationships
Proficient with Google platform, Microsoft Office Suite (Word, Excel, PowerPoint)

Media Marketing Manager Gb-month Contract Resume Examples & Samples

In partnership with the brand activation managers, build brilliant local media plans, and gain monthly approval for the resultant investment recommendations
Construct a powerful media plan for 2018 to realize GB strategic ambitions, leading a structured ABP process with MediaCom in London and Dublin
Lead the agency relationship with MediaCom in GB & Ireland
Lead relationships with key media owner partners
Build the learn and re-apply mindset into all thinking
Manage and monitor our investment by media/by quarter, innovating to deliver optimum media efficiencies
Manage Digital Senior Manager
Champion of great ideas
Champion agility and real time planning and efficiencies
Collaborate with and champion initiatives proving media efficiencies (MVA/Dunnhumby/ Comms Tracker models)
Collaborate with the WEBU & global connections community and contribute to a winning team
Lead audits with Ebiquity/FM Marsh
Negotiate 2016 fees with MediaCom London and MediaCom Ireland
Perform Mid and End of Year reviews
Extensive background in media planning and buying
Numerate
Understanding of all disciplines within the marketing mix
Knowledge of marketing/communication in the digital/social world
High leadership & influencing skills
Ability to constructively challenge the status quo
A collaborative working style
Agency management skills

Media / Digital Marketing Manager Resume Examples & Samples

Lead the Applebee’s email marketing program managing the agency partner relationship and internal marketing team
Assist the team with the implementation of media, digital, social, email, SEO, and search campaigns
Manage the creative process for media, digital, social, SEO, & search including the internal approval process and identifying creative resource needs
Oversee the Applebee’s integrated communications calendar
Lead the internal communications process for media, digital, email, and social initiatives with stakeholders and franchisees for each campaign
Oversee the implementation of media and digital tests
Manage the media billing process
Track, measure, and report on competitive intelligence for internal stakeholders and franchisees
Bachelor’s degree (BS or BA) in Marketing, MBA Preferred
4 years of relevant marketing experience
Experience managing within a franchise organization with multiple stakeholders
Understanding of media, digital, and social platforms and tools
Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions
Ability to thrive in a fast-paced, results-driven environment
Excellent organizational, time management, communication, and presentation skills
Self-motivated, detail oriented

Media Solutions Marketing Manager, Midwest Resume Examples & Samples

Product Liaison and In-Market Product Expert
Collaborate with product marketing to develop and roll out products and solutions. Train and Sales executives and provide 1st level response to product related questions/needs
Ensure effective and efficient communication between Product Marketing, Media Solutions Marketing, and Sales. Up-sell/reinforce product availability; encourage sales to pitch products/solutions when applicable
Represent Product Marketing and speak to products/solutions at client meetings and industry events. Reinforce product marketing messaging and position during internal sales meetings with sales (RVP level and below)
Gather market and sales feedback and trends, and communicate key takeaways with marketing partners
Align with Product Marketing to provide support in the development of go-to-market collateral and pitches on TBD topics/products. Evangelize products pre/post launch to sales executives in the Midwest
Media Sales Support
Manage Midwest sales on-boarding and training related to existing products, proprietary research/insights, toolkits, and departmental best practices
Account Planning/Strategy: Partner with Sales to review Business Planning efforts. Gather feedback and provide recommendations/analysis. Filter information up to Product Marketing as needed
Sales Enablement Tools/Resources: Develop Sales Enablement tools and marketing content for use by media sales executives. Partner with internal teams (client services, analytics, etc.) to create media customer-facing presentations, case studies, POVs, industry-specific value propositions, and best practice documents
YuMe Positioning/Story-Telling: Develop marketing materials/presentation collateral/etc. to be used by media sales executives. Partner with Corporate and/or Product Marketing to tailor “approved” messaging for brand and agency audiences
Client Meeting Prep/Account Knowledge: Identify accounts based on growth potential, retention, etc. Maintain working knowledge of brands’ business objectives, challenges, etc. Provide product recommendations to sales in support of pre-sales strategies based on client/account knowledge. Leverage in-house and external reporting tools and documents including comScore, eMarketer, Interpret New Media Measures, etc. to support category and audience intelligence communication efforts. Develop and rollout marketing collateral (i.e., PPT slides and one-sheets) utilizing insights
Develop category/vertical sales solutions strategies and materials
Event Support
In conjunction with corporate/event marketing, participate in on-site activation and local marketing event execution (i.e., YuMe Partner Day, Research Roadshows, Trade Events, etc.)

Assistant Marketing Manager, Connected Media Resume Examples & Samples

Work with programming team to understand the essence, highlights and key themes of Toggle Original programmes
Manage and execute campaign deliverables in a timely order, making sure that campaign milestones and goals are met with min. supervision
Develop creative ideas for events, social engagement, promotion mechanics and campaign messaging that would drive engagement and meet campaign KPIs
Track campaign KPIs, provide insights and recommendations for improvement
Engage and excite cast of Toggle Originals and key influencers to generate publicity for the shows
Work with internal & external creative teams to create programme trailers, social videos and other creative assets to excite viewers to watch Toggle Originals
Execute digital media buys, and generate post-campaign

Senior Media & Digital Marketing Manager Resume Examples & Samples

1) Provide media leadership in support of all brands, pro-actively moving forward Mars Petcare US digital media capability agenda. This includes
Pioneering media innovation in the areas of branded entertainment, product placement/integration and new digital mediums (e.g., addressable TV, interactive TV) to deliver break-through reach and impact
Participate in annual planning sessions and provide guidance on budget investment and media focus. He/she must have strategic planning experience as well as expertise and mastery of the digital landscape
Responsible for building the media capabilities of Petcare US marketers, with the goal of developing great partners for our media agencies
Understand and help translate compelling consumer insights into Strategic Brand Communication plans and execution, ensuring differentiation and deeper consumer connections
Partner with global counterparts on best practices, learning agendas and implementing Mars media framework
Collaboration is key to this role as he/she will be working with multiple Mars Business Units, Marketing Teams, and Agency Partners
2) Pro-actively seek communications innovation and value creation in support of our Brands’ strategies over the near term and annual planning horizons
3) Jointly ensure that all media programming as well as media planning and buying services are delivered at the best possible price in the context of driving effectiveness as a primary goal. This includes developing and implementing
Price standards and media forecasts to enable the annual and medium term planning processes (analyzing media markets & trends)
Media buying strategies in conjunction with partner agencies
Monitoring of media buying performance
Metrics and compensation systems for planning and buying services
4) Continuous optimization of our media planning and buying processes to establish and institutionalizing best practices vis a vis benchmarking with other Mars’ units, CPG organizations, industry associations and agencies to achieve
Collaborative communication planning processes between media, creative and other marketing agency partners to ensure integrated/total communication planning for each brand
Corporate media portfolio management and strategic alliances to manage risk and to leverage opportunities
5) Jointly manage overall agency relationships with key media partners, acting as central liaison and administrative contact for procedures, policies, reporting, controls, price standards, forecasting, fees and annual reviews. This includes ensuring stronger working relationships and connectivity between media and creative agencies
6) Develop and implement the media tools, metrics, modeling capabilities by working closely with the Marketing Research team to balance our marketplace communication approach between efficiency/exposure and effectiveness/engagement. This also includes ensuring full leverage of available tools (i.e., MCA, Fusion, Innovest and Tardiis) to successfully translate the efficacy of insights mining, strategic value targeting and media inventory optimization into communication implementation
7) Lead and manage a team of traditional and digital media managers and specialists to provide robust capabilities supporting and education to the Mars PetCare brand teams
8 year(s) of experience in media planning/buying/analysis within a digital agency
Demonstrated success as “change agent” within media environment
Expert competencies in latest media planning skills, tools and metrics
A record of success in influencing others in a service provider role
Ability to drive digital media + creative integration
Ability to create and drive seamless digital media and e-commerce integration
Ability to foster collaborative, productive relationships between key agency and brand team partners
Ability to partner with teams from around the globe to facilitate media, communication and best practice sharing
Ability to work with media peers in other Mars/Wrigley segments to learn and share best practices
The knowledge, skills, and abilities typically acquired through the completion of a bachelor's degree program in a related field, or equivalent work experience
Successful completion of a drug and background screen
Ability to travel approximately 20% of time
10+ years experience