Manager, Digital Media Resume Samples

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RS
R Stiedemann
Rowena
Stiedemann
7550 Kirlin Mill
Detroit
MI
+1 (555) 868 4819
7550 Kirlin Mill
Detroit
MI
Phone
p +1 (555) 868 4819
Experience Experience
Boston, MA
Manager, Digital Media
Boston, MA
Howe and Sons
Boston, MA
Manager, Digital Media
  • Manage and guide digital media activities in the continuous evaluation of and improvement upon media performance against states metrics and business goals
  • Manages recruitment and development of talented sales professionals
  • Develop and execute sales strategies that result in exceeding revenue targets in Digital Marketing Services
  • Works with clients developing results driven marketing solutions across multiple platforms
  • Meet and exceed performance management targets for account activity and revenue generation
  • Work closely with both internal and external stakeholders to manage full life cycle of NBA content distribution on daily basis
  • Collaborate with media agency and media vendors to create and execute tactical media recommendation
Los Angeles, CA
Associate Manager, Digital Media
Los Angeles, CA
Balistreri-Hauck
Los Angeles, CA
Associate Manager, Digital Media
  • Manage and implement digital content partnerships including briefing, concept development and execution
  • Partner with brand teams to understand brand communication, audience, products; use agency of record to deliver media strategies that execute goals and deliver innovation
  • Partner with external agencies to review media plans, provide feedback on proposals and measurement strategies; ensure that all tasks are covered in a fashion that meets customer expectations, timelines and budgets
  • Assist franchisees with local media strategies, including local social pages and local display; serve as subject matter expert for local markets implementing local digital media strategies
  • Execute digital media plans in support of the strategies and priorities including internal approvals from stakeholders, driving custom integrations from a creative and analytic standpoint
  • Constantly stays abreast and provides POVs on digital trends, emerging technologies, entertainment streaming platforms, social media community developments and first-to-market advertising opportunities
  • Work closely with Social Content, CRM and Brand teams to develop audience targets and strategies
present
Detroit, MI
Senior Manager, Digital Media
Detroit, MI
Hudson Group
present
Detroit, MI
Senior Manager, Digital Media
present
  • Proven success in leading projects from concept through launch and transitioning to operational phase
  • Prepare and participate in presenting work to executive level stakeholders and representing the creative process at all stages of an engagement
  • Aid in driving project delivery through effective use of issue and status meetings, work sessions and collaborative influence
  • Provide input to the Marketing and overall production teams to help set direction for all online campaigns
  • Support internal customer stakeholders in the ongoing management of roadmap, feature development, version releases, and other product innovation
  • Create alignment with internal stakeholders to ensure consistent messaging across all channels
  • Develop content strategy so messaging is fun and culturally relevant to targeted community
Education Education
Bachelor’s Degree in Related Field
Bachelor’s Degree in Related Field
University of Tennessee
Bachelor’s Degree in Related Field
Skills Skills
  • Strong ability to integrate information/analysis into actionable verbal and/or written decision frameworks
  • Strong analytic skills. Ability to leverage data, channels, methods and tactics to impact short term goals
  • Current knowledge of digital ad technology, online ad serving, 3rd party research skills such as ComScore and Google Analytics
  • Ability to interface and mange cross functional internal teams and outside media and advertising agencies
  • Demonstrated ability to understand business goals and develop unique media opportunities that deliver on the business goal
  • Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment
  • Valid driver's license with an acceptable driving record
  • Excellent communication skills, both oral and written
  • Fluency in English; with excellent communication skills, both verbal and written
  • Analytical and creative with a quick, passionate and assertive approach
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15 Manager, Digital Media resume templates

1

Manager, Digital Media Mujer de Hoy Resume Examples & Samples

  • Oversee daily updates to Telemundo’s Mujer de Hoy Multiplatform Digital Network
  • Analyze metrics and develop expertise in content performance
  • Develop and execute programming strategies to maximize viewership
  • Create, maintain, and distribute a weekly programming schedule and long range calenda
  • Strong knowledge of the novela genre desired
  • Experience in journalism, publicity or promotions desired
  • Must have strong written and oral communication skills
  • Ability to multi-task in a fast-paced, deadline-driven environment
  • Ability to think strategically and creatively
2

Project Manager, Digital Media Group Resume Examples & Samples

  • Digital and technical project management experience; set and manage timelines, project plans, business analysis, user acceptance testing and trouble-shoot and remove any and all roadblocks
  • Manage a program track that will oversee multiple projects within the Digital Comics portfolio
  • Work with the Senior Manager, PMO to report all risks and issues and create mitigation and contingency plans
  • 7+ years digital project management experience with a technical background
  • Understanding of digital media formats and specifications
  • Strong knowledge of MS Project, Microsoft Word, Excel, Outlook, and PowerPoint
  • Experience Google Analytics and Search Engine Optimization
  • Experience working with project management software such as, AtTask, JIRA, or basecamp
  • Strong communication and writing skills
3

Project Manager, Digital Media Group CRM Resume Examples & Samples

  • Manage a program track that will oversee multiple projects within the Customer Relationship Management (CRM) and Line of Business (LOB) portfolio. The various lines of business that Marvel supports, includes Ad Sales, Editorial, Marketing, Business Development, Publishing, Promotions, and IT
  • 5 years digital project management experience with a technical background
  • Technical knowledge of web development, content management systems, display advertising, mobile platforms, email marketing, etc
  • Comfort leading both agile and waterfall digital projects
  • Understanding of usability, digital best practices and online consumer behavior
  • Excellent project management and organizational skills. Comfortable writing requirements when needed
4

Senior Manager, Digital Media Resume Examples & Samples

  • Develop designs, provide design direction, manage, and grow internal team members as well as lead teams to high quality design while also providing scoping and estimation of projects accurately and efficiently
  • Create alignment with internal stakeholders to ensure consistent messaging across all channels
  • Educate and demonstrate value of social media campaigns to executives and other team members
  • Provide input to the Marketing and overall production teams to help set direction for all online campaigns
  • Serve as DCCR’s social media center-of-excellence by translating social conversations into actionable insights DCCR teams
  • Determine and recommend best areas for investment of resources on digital platforms given business priorities
  • Develop actionable plans to build brand affinity to activate fans, grow community, and rally ambassadors
  • Build collaborative synergy relationships with all various clients and departments to develop mutually beneficial partnerships and ensure strong influencer plans
  • Develop content strategy so messaging is fun and culturally relevant to targeted community
  • Ensure development of transmedia storytelling assets to connect authentically with D23 members with the right narrative and tenor
  • Prepare and participate in presenting work to executive level stakeholders and representing the creative process at all stages of an engagement
  • Create meaningful metrics to ensure long-term value is generated
  • Robust team leadership with strong decision making skills
  • Experience working cross functionally and interacting with cross-functional teams at all levels
  • Ability to synthesize data and present clear cut analysis and go forward plans
  • Well organized and able to manage multiple projects simultaneously required
  • Able to work independently and build strong relationships
  • Agency experience a plus
  • Proven success designing mobile experiences (both native app and responsive/adaptive design in browser)
  • World class design aesthetic with ability to elevate the quality of Design across multiple teams
  • Success building and managing teams or designers
  • Understanding of Information Architecture, wire framing, prototyping, multivariate testing, image compression, and core web technologies
  • A passion for data and the impact of design on the consumer
  • Thought leader with pulse on emerging technology and creative trends
  • Experience dealing effectively with non-creative decision makers
  • Be passionate about mobile technology and thrive in an environment that includes a strong balance of independent work as well as working collaboratively within cross-functional teams
  • Solid understanding of web and mobile (native) technologies
  • Excellent communication, collaboration, and interpersonal skills
5

Manager, Digital Media & Programs Resume Examples & Samples

  • Ability to design a wide range of media using desktop and web publishing software
  • Proficient with WordPress and other Content Management Systems, Microsoft Office applications, Adobe including InDesign, Dreamweaver, Acrobat Pro, Distiller and Photoshop
  • Adept in the use of Twitter, Facebook, Google+, LinkedIn, Storify, etc. to connect and engage constituencies
  • Ability to work cooperatively with various departments within Dow Jones, at the Dow Jones Foundation and News Corp, particularly Marketing, Information Technology and Communications
  • Ability to assess and adapt changing technologies to serve the needs of the Dow Jones News Fund
  • Ability to network with individuals and organizations to promote the mission and activities of the Fund
  • LI-JA1
6

Search Marketing Manager, Digital Media Group Resume Examples & Samples

  • Manage dynamic search marketing campaigns hands-on using industry leading SEM and analytics platforms
  • Provide strategic insight to develop long and short term execution plans for new and expanding search campaigns
  • Develop, test, and analyze key words, descriptions, bidding strategies and landing page URLs to maximize results, drive volume, and reach company targets
  • Oversee the execution of and measure the success of online marketing efforts, specifically in regards to search marketing campaigns
  • Manage tracking, reporting and analysis of marketing campaigns and programs to improve overall campaign performance
  • Provide management reports and insight as needed
  • Lead regular client status calls as required
  • Continually evaluate and improve the effectiveness of online campaigns
  • Ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions
  • Support social teams with strategy and execution for social paid advertising campaigns
7

HBO Associate Manager, Digital Media Resume Examples & Samples

  • Assemble new media content and distribute it, as needed, to a variety of stakeholders
  • This person is responsible for developing and implementing new workflows as they pertain to pre-air asset distribution to television critics and VIPs. He/She will collaborate to assess needs and manage content delivery timelines
  • Responsibilities also include tape & digital content duplication, DCP & KDM creation and securing appropriate approvals & permissions. He/She will manage the physical and virtual libraries of playback content and develop and manage cloud based server of archival event recorded content
  • Requirements include working on multiple projects simultaneously, ensuring elements are created and delivered correctly and on deadline. On site event assistance as needed as well as occasional presentation research, assistance and creation for HBO executives
  • Work closely with HBO Studio & Broadcast Operations staff to stay in sync with company-wide post-production initiatives
8

Customer Success Manager, Digital Media Resume Examples & Samples

  • Technical degree or equivalent
  • Strong experience with Adobe’s Digital Media Solutions (Creative Cloud, Acrobat, EchoSign, Digital Publishing Suite, etc.)
  • Knowledge of graphic design workflows
  • Knowledge of multi-channel publishing workflows
  • Knowledge of content and asset management workflows
9

Manager, Digital Media Resume Examples & Samples

  • Oversee day to day technical operations for Worldwide TV Marketing including Creative Services On-Air edit facility and the Content Servicing department which operate seven days a week. This includes support, training and troubleshooting
  • Manage all production servers and storage including: Avid Interplay, Avid ISIS, Isilon/EMC X410 Storage, Telestream Vantage/Episode/Flip Factory Encoding Clusters, Aspera, ADA, SGL, Quantum i6000 Tape Library, Quantum SAN Storage and Levels Beyond MAM
  • Identify, construct, and support various media workflows using Vantage, Episode, and Levels Beyond MAM. Light scripting required
  • Direct Supervision of one full-time staff employee and one full-time contractor. Technical supervision over twenty editorial team members and 4 person encoding team
  • Engage and interface with outside vendors on support topics, feature requests, or workflow challenges
  • Partners with Executive Director of Digital Media in identifying and researching new CAPEX projects and helps with all paperwork including budgets
  • Assumes responsibilities of the Executive Director of Technical Operations in his absence
10

Manager, Digital Media Resume Examples & Samples

  • Assist in financial planning and analysis, including yearly budgets, quarterly forecasts, monthly reporting, content acquisition and greenlight processes, etc
  • Analyze sales to make recommendations on release schedules, acquisition targets, marketing initiatives and other results-based activities
  • Work with accounting and contract administration to create, issue and track invoices and payments across a variety of deals and multiple departments, worldwide
  • Coordinate with accounting to confirm monthly reporting is complete and accurate
  • Follow up with delinquent partners and coordinate with supervisor(s) and legal affairs where further action is required
  • Assist SVP in P&L analysis, yearly budgeting process and quarterly forecasting; work with corporate finance on monthly sales reporting for all partners and platforms; track expenses where necessary
  • Assist in title ultimate and greenlight processes; update title performance monthly; provide reports when needed
  • Provide content acquisition support by assisting with ROIs; work with participations to ensure digital licensors are being paid correctly and on-time
  • Work with partner/marketing team to allocate, track and reconcile marketing spends on a title-by-title basis
  • Sales Strategy/Planning
  • Provide analysis on a by-title and overall sales basis to assist teams in setting pricing, creating promotions, and establishing release schedules/windows
  • Work with marketing team to model and analyze initiatives; help determine how to maximize revenue on new releases and library titles
  • Participate in overall strategy/direction discussions; contribute market/industry analysis where available
  • Co-manage reporting partner relationships (MediaMorph and Rentrak) to ensure accuracy; work with them to provide team with better information in more useful formats. Coordinate with Starz Research team to leverage their deals to benefit us (e.g., Nielsen)
  • BA required; MBA, MBA-candidates or other advanced degree preferred
  • 4-6 years professional experience in finance, accounting and/or consulting required
  • Superior presentation development (PowerPoint) and Excel capability, financial skills and sound understanding of business planning/modeling
  • Strong ability to integrate information/analysis into actionable verbal and/or written decision frameworks
  • Strong interpersonal/client relationship and communication (verbal and written) skills
  • Demonstrated experience in working within formal/informal team environments
  • High energy level, self-motivated and take-charge attitude
11

Senior Manager, Digital Media Resume Examples & Samples

  • Pitch to external partners and manage placement of promotion of new releases and catalog titles on digital storefronts as well as marketing, merchandising, and placement of titles (theatrical, direct-to-video and TV) on external VOD & EST partners’ storefronts, services and sites
  • Manage individual film & TV titles through their lifecycles including limited theatrical and digital releases as well as a broader catalog of content
  • Manage PR and marketing around limited theatrical releases
  • Develop, pitch, manage, and report on specific paid digital marketing/advertising campaigns (e.g. search-based, network based, sites, video ads, app-based, etc.) in support of specific titles, partners and broader catalog initiatives
  • Work with agencies to develop campaign concepts, schedule campaigns, place insertion orders, track campaign success and perform post-execution evaluation
  • QC all campaigns and promotions
  • Oversee planning and execution of Co-Op marketing spends in support of cable and satellite partners
  • Help manage our brands, website and social media to drive revenue
  • Track competitive products and promotional space on partners’ services including availability, usage, and schedules in coordination with partners
  • Manage revenue and pricing across a catalog of titles, work with partners to come up with exciting ways to re-promote library
  • Create and update regular reports regarding campaign performance and traffic metrics
  • Additional duties and projects as assigned
  • 5-7+ years’ experience in product marketing; managing PR and advertising campaigns in the media and entertainment sector
  • Excellent understanding of outbound sales process pitching titles to partners and managing those partners
  • Experience in implementing various forms of online advertising across various platforms (online, mobile, video ads, etc.)
  • Basic understanding of advertising on TV and Cable TV
  • Experience with the following partners is a plus: iTunes, Amazon, Xbox, Sony PSN, and cable/satellite/telco providers
  • Passion and knowledge of the film and TV industries with a specific focus on the emerging digital landscape
  • Highly organized, detail-oriented person with ability to manage multiple tasks
  • Strong written and oral communication skills, experience working with multiple divisions/partners and managing those relationships
  • References to be provided by applicant upon request
12

Account Manager Digital Media Operations Resume Examples & Samples

  • Manage and monitor the day-to-day activities within the online account(s) and the execution of customer orders, from initial briefing to campaign post-mortem, including, order entry, ad trafficking and creative management
  • Manage the fulfillment and optimization of campaigns in line with the customers’ requirements and expectations
  • Schedule and manage online advertising campaigns using multiple systems and tools (DSM, DFP) including all required filters, settings and targeting criteria
  • Provide regular reports to the customer and the Account Executive on the delivery of the campaign
  • Identify opportunities within the account for up selling and cross selling and work closely with the Account Executive on proposals for new business
  • Responsible for account optimization and increased Return on Investment (ROI) from the customer’s perspective
  • Build a reputation of “trusted advisor” within the customer business and develop strong relationships with key contacts
  • Responsible for all compliance on client deliverables and revenue
  • Trafficking and launching campaigns based on requested launch date
  • Send clients ad specifications based on their campaign and provide any assistance required to ensure creative meets with these specifications
  • Provide clients with reporting and any optimization suggestions
  • Monitoring online campaigns to ensure full delivery
  • Billing revisions
  • Ensure client issues are dealt with in an efficient manner, informing the Account Executive and Managing Director of any problems that may arise
  • Work closely with the product and content team in order to maintain a continuous knowledge of project status in order to identify potential issues and/or opportunities within or related to the project
  • Ensure that all processes and procedures are completed and quality standards are met
  • Provide regular two-way communication between the client and team, to provide strong team representation and set proper client expectations
  • Understanding of company capabilities and service, and effectively communicates all offerings to the client
  • Provide regular input on all account activity to Associate Director, including status and call reports on a weekly basis
  • 2 years of experience in internet advertising (ad operations, media planning, media buying)
  • Proven track record in campaign management and optimization
  • Bilingualism in French and English is required
  • Effective planning, time management and organizational skills coupled with an ability to identify opportunities for new business / up selling are keys to success
  • Excellent problem solving and decision making skills under pressure
  • Great communication and influencing skills
  • Conflict management, relationship building and customer services skills are essential
  • High level of proficiency in Microsoft Excel, PowerPoint, Outlook, Ad Servers and CRM tools; passion for technology
  • Motivated, energetic, determined and has experience working in teams
  • Detail oriented, resilient, team player and an agile learner
13

Manager Digital Media Administration Resume Examples & Samples

  • Key in the support of Fox Media Services’ Production in order to meet critical delivery deadlines
  • Work closely with Fox Media Services Operations, Production, Engineering and Software Teams to provide expertise in implementation, oversight and accuracy of new and existing workflows pertaining to archive/restore and organization of file based content created by/delivered to Fox Media Services and Digital Vault
  • Strong understanding of Server setup/Administration and Library Management
  • Proven ability to lead a team and delegate work appropriately
  • Ability to effectively communicate with all levels of your team
14

Manager, Digital Media Engineering Resume Examples & Samples

  • Manages the digital media R&D functions including: R&D project planning, creation of test plans and testing reports, testing execution (including media, new digital media devices and delivery platforms), development of unproven processes and workflows for the WBTO Mastering and Servicing teams, CHOP facility and the DETE, TOPS and MARS systems to support emerging industry digital media requirements and technologies
  • Manages the technical onboarding services including resource scheduling, tooling, quality, prioritization, and capacity. Manages the creation of onboarding specifications including technical client profiles for digital media, metadata profiles and digital delivery profiles
  • Senior subject matter expert (SME) for digital media engineering for WBTO Mastering and WBTS Content Management & Distribution . Actualizes new standards or products in support of WB businesses. Participates in industry standards groups as required (e.g. SMPTE and it’s various subgroups.) Provides thought leadership for new media workflows and delivery. Performs as a digital media subject matter export as required for other WB departments
  • Supervises the R&D and onboarding resources including performance, mentoring, and ongoing development and training. Establishes and maintains a productive and communicative working environment
  • Manages the demand and capacity plans for the Digital Media Engineering group, ensuring on time delivery and quality of work product
  • Manages the R&D and onboarding budgets and assist with the creation of annual operating and capital budgets for digital media systems
15

Brand Manager, Digital Media Group Resume Examples & Samples

  • Provide strategic guidance internally and with agency partners to translate business needs to media opportunities
  • Maintain visibility and coordination across campaigns to ensure enterprise wide digital media activity is being managed and upheld to industry best practices and Starbuck standards
  • Ensure proper stewardship of media spend
  • Support Digital Planning team in communicating and socializing digital media strategies, tactics, insights, learnings, and reporting with Advertising, Studio, Marketing
  • Drive digital media innovation, thought leadership, and research in collaboration with Advertising and Digital Planning teams to continually evolve and optimized Starbuck’s OOS activity
  • Consult with Digital Planning on key strategic media partnerships
  • In partnership with Personalized Marketing, develop the overarching media strategies, process and needs to leverage the DMP for data inputs, targeting, optimizations and performance insight for retail media campaigns
  • Inform and guide digital media measurement and campaign KPI’s
  • Build and maintain relationships with agency, industry and cross-functional partners
  • Foster collaboration and relationships with internal and agency stakeholders
  • Educate internal teams on media best practices
  • 8+ years of digital media experience, with expertise in search, social media, brand, direct response, and data management platforms
  • Strong written and verbal communication skills to drive digital media thought leadership across organization, at all organizational levels
  • On-going knowledge of industry best practices, challenges and landscape
  • Strong industry relationships with key media, data and technology vendors
  • Experience working with agency partners, and specific expertise in driving agency partner innovation, efficiency and strategic partnerships
  • Functional experience with digital measurement tools and data targeting
  • Expertise in data management platform strategy, activation, and cross functional leadership, and as part of digital media campaigns
  • Excellent organizational and time-management skills and attention to detail
  • Ability to work independently, collaborate cross-functionally, and navigate a highly matrixed organization
  • Experience in traditional media a plus
16

Account Manager Digital Media Operations Resume Examples & Samples

  • 3-5 years online advertising experience (ad operations, media planning, media buying) with programmatic experience
  • Excellent knowledge of ad technologies including DFP, DSM, Exchanges, SSPs, DSPs, DMPs
  • Proven track record in campaign management and optimisation
  • Experience with online advertising technologies (Flash, AS2 / AS3, DHTML, HTML5, streaming videos, iFrames)
  • Experience tracking processes with 3rd party ad servers
  • Ability to quickly ascertain various tools and technologies
  • French-English bilingualism
  • Flexible and comfortable with change (technological, organizational) and a fast growing environment
  • Time & Priority Management; highly skilled at prioritization and has strong organizational skills
  • Problem Solving and Decision Making under pressure
  • Communicating and Influencing
  • Conflict Management
  • High level of proficiency in Microsoft Excel, PowerPoint, Outlook, Ad Servers and CRM tools
  • Motivated and has experience working in teams
  • Energy & Determination
  • Resilience
  • Detail Oriented
  • Agile Learner
  • Integrity and Trust
  • Passion for Technology
  • Initiative
  • Resourcefulness
  • Curiosity
17

Manager, Digital Media Mujer de Hoy Resume Examples & Samples

  • Develop and execute Telemundo’s Mujer de Hoy’s Editorial and Social strategies
  • Establish and oversee a clear Editorial and Social voice for Mujer de Hoy
  • Manage and mentor team of writers and producers
  • Create, maintain, and distribute a weekly programming schedule and long range calendar
  • Coordinate with various internal teams to create & gather content assets
  • Review all content to make sure updates are timely and accurate
  • Work with on air and multiplatform programming to create schedules that are strategically in sync
  • Contribute new content ideas to brainstorm meetings
  • Work with Client Services team on the development of editorial products that can proposed in the marketplace
  • Work with Content & Programming team members to create consistent site updates
  • BA/BS in Communications or Journalism, Masters in Spanish Journalism preferred
  • 7+ years working in the communications field
  • Direct experience managing digital content and editorial teams
  • Proficient in all Microsoft Office programs & knowledgeable about CMS systems
  • Flawless Spanish and English writing skills required
  • Experience producing digital and social content required
  • Experience working with a web-based CMS required
  • Experience generating ideas and producing content aimed specifically at Hispanic women
  • Ability to translate and move flawlessly between Spanish and English content, as well writing and producing content directly in English
18

Manager, Digital Media Resume Examples & Samples

  • Partner with internal teams to understand the state of the business and work with agency partners develop, execute and optimize social and media efforts toward business need
  • Evaluate quantitative and qualitative data/research and translate it into larger marketing/media strategy
  • Manage and guide digital media activities in the continuous evaluation of and improvement upon media performance against states metrics and business goals
  • Accountable for digital media performance across channels – display, video, custom programs, mobile, paid social, etc
  • Responsible for day-to-day support needs of social and media agencies
  • Work with creative teams to innovate creative strategies on an ongoing basis to align with consumer behavior and environment
  • Identify and implement ongoing test opportunities and innovation concepts that will work to drive the business forward
  • Educate internal partners on the digital media space including campaign performance; present data and findings clearly, concisely and accurately, and be able to draw meaningful conclusions and indicated actions
  • Must be a shoe lover!
  • Marketing: Expert in the digital media space, including organic and paid social media. A solid understanding of traditional media and paid search advertising and how to best leverage in tandem with digital and social media to drive results
  • Data Driven: Is passionate about using data and insights to inform strategies, understanding performance and ability to identify wins/areas of improvements of the marketing and media strategy
  • Innovative: Drive to bring advances in media, technology and data to life
  • Bachelor’s degree required, preferably in marketing, business, advertising or quantitative field
  • 5-7 years of experience in digital media, 1-3 years of experience in social media
  • 1-3 years of experience in the retailing sector, within the media and analytics function
  • Must have experience in national and geo-specific marketing initiatives
  • Strong analytic skills. Ability to leverage data, channels, methods and tactics to impact short term goals
  • Deep online marketing analytics capabilities with the ability to derive and present insights from data in a senior leadership setting
  • Ability to define A/B and multivariate test scenarios and success metrics
  • Strong familiarity with media analytics tools and processes
  • Advanced skills in MSFT Excel and Access (including formulas, pivot tables, vlookup, etc.)
19

Project Manager, Digital Media Marketing Resume Examples & Samples

  • Serve as project lead and work closely with clients and internal/external design and development teams to define project strategy, goals, deliverables, timeline and budget for various projects for the Warner Bros. Television Group
  • Track and report on progress of projects. Prepare and maintain project plans as the project progresses. Set realistic project timelines and manage projects to meet deadlines
  • Schedule and lead project meetings, clearly communicating agenda and next steps to all participants
  • Performs other job-related duties and projects as assigned
20

Manager, Digital Media Resume Examples & Samples

  • Bachelor’s Degree in Communications, Computer Science, Film or Similar Field
  • 3- 5 years of comparable work experience in film, music or broadcast media distribution a plus
  • Experience with Final Cut Pro, Compressor, Quicktime Pro and Aspera Enterprise Server required
  • Working knowledge of Elemental Server, Adobe Photoshop, Adobe Premiere and other post production software a plus
  • Experience delivering to industry leading video platforms like iTunes, Amazon, Google Play and Netflix a plus
  • Exceptionally detail oriented, organized, resourceful, and intuitive
  • Ability to work in a fast-paced environment and handle multiple projects simultaneously
  • Strong written and verbal communication skills a must
21

Senior Manager, Digital Media Resume Examples & Samples

  • Understand marketplace trends, current and new technologies and competitive forces, and assess their impact on our business
  • 8+ years of product / service management experience preferably in digital industry (mobile, IT, Internet and online video streaming segments)
  • Strong interpersonal and communication skills
  • BS/BA in Computer Science or related field
22

Analytics Manager, Digital Media Resume Examples & Samples

  • Prepare concise, compelling presentations of findings and recommendations for internal partners and executive leadership
  • Analyze A|B and multi-variate product tests to evaluate impact on key metrics across various customer and technology platform segments
  • Collaborate with business intelligence team to develop self-service reports and establish automation for large scale data processing and analysis
  • Bachelor’s degree in a quantitative field such as Mathematics, Statistics, Engineering, Computer Science, Economics, Finance, or related field
  • 5+ years of professional experience in data analysis in one or more of the following fields: digital advertising, lodging/travel supply analytics, web analytics, SEM/SEO, e-commerce
  • Advanced proficiency in Excel, including VBA, for data analysis and modeling
  • Ability to prepare executive-level presentations that effectively summarize key findings and recommendations from data analyses
  • Demonstrated ability to think strategically about business problems and opportunities
23

Product Manager, Digital Media Resume Examples & Samples

  • Support global product and sales initiatives
  • Engage with engineering teams to plan and deploy products
  • Manage multiple projects and details without losing site of the ‘big picture&#8217
  • Be a tireless advocate for ’Media Solutions’ interests and values in every interaction throughout the organization
  • 5-7 years of relevant work experience in online advertising, business management and/or product development
  • Experience working directly with sales, engineering, creative services, and operations teams
  • Ability to juggle multiple priorities in a fast-paced, dynamic environment, with a strong bias for action
  • Understanding of media buying/planning cycles and Internet ad serving systems (Doubleclick, PointRoll, Omniture etc.) a plus
24

Manager, Digital Media Marketing Resume Examples & Samples

  • Manage a multi-million dollar display advertising budget; ensure maximum return on investment; coordinate and execute against monthly budget forecast
  • Work with external ad ops team to ensure test and optimization learnings are applied to ad trafficking
  • Grow and optimize display through creation and execution of testing plans for partners, landing pages and banners to increase conversion and maximize total company sales impact
  • Develop business plans and forecasts
  • Leverage industry and trade knowledge to influence current and future business plans and strategies and drive digital marketing innovation
  • Use existing systems and develop relevant dashboards that provide insights and visualization into customer and channel performance relative to KPIs, projections, and historical performance
  • 3+ years experience in direct response display media buying and management
  • Experience optimizing to performance and efficiency metrics such as CPA, CPC, CTR, CPM, ARPU and LTV
  • Experience managing a P&L
  • Must be detail-oriented, organized, and results-driven
  • Ability to set goals and execute under tight deadlines
25

Manager, Digital Media Program Management Resume Examples & Samples

  • Works with senior leadership, stakeholders, partners and delivery teams to develop and maintain the roadmap of ABC digital initiatives
  • Communicates program and roadmap updates and changes appropriately to all organizational levels
  • Directly plans and executes a number of complex ABC digital projects and programs as well as manages the overall portfolio of ABC digital initiatives
  • Identifies and manages project/program issues and risks and drives decision making and escalations
  • Ensures key project roles and responsibilities are defined and holds functional managers accountable for their teams’ deliverables
  • A minimum of 5 years of digital program management or related experience
  • Must be capable of managing, tracking and troubleshooting multiple projects in a deadline-driven environment with cross-functional teams, vendors and partners
  • Self-starter that can autonomously drive multiple work streams inter-departmentally
  • Ability to develop program schedules, communicate deadlines, and enforce budgets and project milestones
  • Proficient in use of project management and documentation tools
  • High tolerance for ambiguity and working in a matrixed organization
  • Demonstrated ability to analyze scheduling, budgetary and resourcing data to develop contingency and risk mitigation plans
  • Ability to move projects forward to completion with collaboration and consensus across multiple stakeholders
  • Management of mobile app, web and over-the-top (OTT) product development teams
  • Demonstrated understanding of digital sponsorship requirements and ad sales process
  • 7+ years of digital program management experience
  • Experience with Jira
  • Television industry experience
  • A Bachelor’s degree or equivalent work experience
26

Product Manager, Digital Media, Mobile Resume Examples & Samples

  • Identify new opportunities and work with stakeholders to come up with creative and mutually beneficial solutions to business problems
  • Actively provide sales with product support required to win new business
  • Strong analytical and quantitative skills, with a demonstrated ability to use numbers and metrics to back up assumptions and evaluate outcomes; experience with financial modeling and statistics is a plus
  • Proven ability to work with multiple internal organizations requiring clear communication, evangelism and compromise
  • Native Advertising and/or Mobile experience a plus
27

Manager, Digital Media Resume Examples & Samples

  • Chase emerging opportunities
  • A potential secondary digital partner differentiated from Tencent
  • Explore licensing NBA social media accounts
  • 5 or more years of experience in digital media, with exposure to strategic planning, content development, and client services
28

Manager, Digital Media Resume Examples & Samples

  • A minimum of 4 years of experience in Digital or Marketing
  • Sports industry experience, a plus
  • Intimate knowledge of social media (Twitter, Facebook, Instagram, LBA (Foursquare), Tumblr, Pinterest, G+, etc.)
  • Experience in managing vendor relationships
  • Strong writing skills
  • Strong knowledge of the NBA game and history from a Canadian fan's perspective
  • Ability to work within demanding timeframes in a fast-paced environment
  • Demonstrated ability to manage projects and ability to organize and manage multiple priorities
  • Proficiency in Microsoft Word, Excel and PowerPoint
29

Manager, Digital Media Services Resume Examples & Samples

  • Provide leadership and mentoring to team members and peers
  • Ensure the team is provided soft skill and technical enablement as needed
  • Ensure that Services Team members understand how to work cross-functionally with external customers, partners and a host of internal parties
  • Constructively participate within the Adobe Digital Media Management team to develop and refine best practices and processes
  • Maintain up-to-date knowledge of Adobe's and related technology and be able to clearly articulate business value
  • Share a clear, compelling vision of Adobe’s future and share the alignment between individual, team, organization and company goals
  • Play a direct role in departmental planning and budgeting
  • Identify, hire, develop and retain talent
  • Clarify roles, responsibilities, and job expectations to enable success
  • Model Adobe values—show consistency between words and actions
  • Provide challenging work, stretch assignments and internal opportunities to broaden experience and expertise
  • Make development planning and development discussions a key priority
  • Give specific and constructive performance feedback real-time to enhance development
  • Ensure basic communication standards are met on a regular basis both internally (e.g., weekly 1:1s, quarterly check-ins, all-hands meetings, etc.) and externally (e.g. customer relationship reviews, weekly or bi-weekly check-ins, etc.)
  • Ensure that reporting and operational activities are handled in a consistent, timely, accurate manner
  • Manage critical product segment issues with Business Unit for resolution
  • Work in partnership with sales management to achieve and exceed renewal goals
  • Bachelors Degree or equivalent strongly preferred , Masters Degree or above is a plus
  • 10+ years of related experience in technology (customer success, consulting, business development, sales engineering, client-side experience, etc.)
  • 5+ years experience building, leading and managing a technology organization
  • Strong interpersonal skills and desire to work in a dynamic and fast-paced environment
  • Ability to work autonomously, be self-motivated and a strong team leader
  • Highly articulate with a consultative approach to business problems
  • Responsiveness is key!
  • Willing to adapt as necessary to accommodate changes in industry and company direction
  • Demonstrates competence in resolving conflicts and reaching compromise with others
  • Ability to quickly learn new technology and translate the features of a range of products into business benefits and TCO
  • Excellent verbal and written communication skills at all levels
  • Travel required
30

Manager Digital Media Channels Resume Examples & Samples

  • Corporate strategy & Reputation management
  • Content management
  • Brand & Financial management
  • Stakeholder management & People management and leadership
  • Social Media (Corporate) Strategy
  • Entrench BAGL’s Corporate narrative as an expression of its strategic intent, priorities and position as a bank
  • Support the communication of Shared Growth as an integral part of BAGL’s organisation purpose and culture
  • Support the implementation of BAGL’s Media and Corporate Relations strategies
  • Drive a pro-active engagement strategy to ensure timely response in order to position business and respond to key stakeholders
  • Ensure that BAGL’s Media Relations team is aware of news developments and trends across all platforms on an ongoing basis
  • Demonstrate the ability to map out the Corporate Social Media strategy and then drive that strategy proven by testing and metrics
  • Develop and embed a social media crisis communication strategy framework
  • Devise strategies in conjunction with the Digital Marketing team to drive online traffic to the social sites
  • Align the Corporate social media strategy with the digital strategy where applicable
  • Management of all BAGL social media platforms in conjunction with Rest of Africa social media team
  • Deciding & Initiating Action
  • Relating & Networking
  • Persuading & Influencing
  • Adapting and responding to change
  • Formulating strategies and concepts
  • Applying expertise and technology
  • Analysing Creating & Innovating
31

Senior Manager, Digital Media Operations Resume Examples & Samples

  • Ensure that digital advertisement contracts and institutional media plans are executed and trafficked as sold and conform to regulatory requirements
  • Proficiency in DoubleClick for Publishers (DFP)
  • 7-10 years Digital Media ad operations experience
  • 3-5 years of management experience
  • Bachelor's Degree Required
32

Manager, Digital Media Resume Examples & Samples

  • Work closely with both internal and external stakeholders to manage full life cycle of NBA content distribution on daily basis
  • Help supervisor to develop specified content plan to differentiate content offerings for NBAC self-operated assets and partner run platforms
  • Work closely with digital media partners to execute contractual deliverables and support client initiatives
  • Develop strategies to maximize the reach of NBAC Digital products
  • Chase emerging opportunities; Identify new digital partner
  • Support NBA Global Partnerships to maximize upside opportunities around gaming, social commerce and joint ad sales
  • Strong understanding of the digital media landscape in Greater China
  • Track record in content licensing, forming strategic partnerships and managing media clients
  • Strong Project management, data analysis, and creative skills
  • Excellent communication and interpersonal skills. Attention to detail and strong problem solving skills
  • Enthusiastic about sports entertainment industry and the NBA assets and properties
  • Must be highly motivated, proactive, self-starter with high energy and team spirit
  • 5+ years of experience in digital media, with exposure to strategic planning, content development, content distribution and client services
  • Proficient in MS Word, Excel and PowerPoint
  • Fluency in English and Mandarin Chinese
33

Senior Account Manager, Digital Media Resume Examples & Samples

  • Has outstanding knowledge of affiliate
  • Understands KPIs in other online channels
  • Can articulate the value of CJ in the consumer decision journey
  • Plays a role in training staff and developing best practices within the office
  • Exhibits openness to new ideas and can change his/her style to work best with others
  • Seeks out/uses knowable information/resources to make sound decisions that represent "good judgment" and are in best interest of the Company
  • Does what is right and best for the business and is viewed ethical, honest and trustworthy
34

Product Manager, Digital Media Resume Examples & Samples

  • Software engineering or user-interface design experience a plus
  • Thorough knowledge of iOS, macOS, tvOS, watchOS; Windows and Android a plus
  • 5+ years of experience in software product development
  • Very strong oral and written communication skills
35

Account Manager, Digital Media Resume Examples & Samples

  • 3+ years of experience in strategic account management with at least two years of strategic online account management or media experience required
  • Demonstrated ability to manage multiple accounts
  • Past participation in cross-functional projects
  • Digital media, agency and/or automotive industry experience is strongly preferred
  • Background in sales or sales support with a customer focus
  • Understanding of marketing, advertising, and advertising inventory capacity
  • Advanced working knowledge and experience working with MS PowerPoint, MS Excel required; Atlas, DoubleClick and third party reporting strongly preferred; experience with Operative.One is a plus
  • Proven experience and ability to coordinate and manage several high priority projects and/or campaigns in a deadline driven environment
  • Proven experience working with customer groups to analyze data and problems and provide solutions to meet their needs
  • Four year bachelor’s degree or equivalent
36

Customer Success Manager Digital Media Resume Examples & Samples

  • Lead and participate in activities that drive product adoption (Creative Cloud/Document Cloud) and customer satisfaction
  • Proactively manage and address customer issues throughout the deployment process and the duration of the customer lifecycle
  • Fully understand customer requests, document and engage appropriate resources
  • Identify additional services and solutions opportunities with account team members
  •       Develop and implement tailored programs that provide continued value to the customer, ensure renewals and drive long-term account growth
  • Strong experience with Adobe’s Digital Media Solutions (Creative Cloud and Document Cloud)
  • Knowledge of Web development workflows
  • Knowledge of Work In Progress creative workflows
37

Associate Manager, Digital Media Resume Examples & Samples

  • Partner with the agency to develop key digital objectives based on brand strategies that include solid value in the marketplace, innovation and measurable KPIs
  • Execute digital media plans in support of the strategies and priorities including internal approvals from stakeholders, driving custom integrations from a creative and analytic standpoint
  • Partner with external agencies to review media plans, provide feedback on proposals and measurement strategies; ensure that all tasks are covered in a fashion that meets customer expectations, timelines and budgets
  • Evangelize the role of digital, the ways to use and not to use the medium for driving awareness and engagement with both children and adults
  • Proficient and passionate about digital marketing channels and analytics with the ability to roll up sleeve to analyze data to drive insights and performance improvements
38

Senior Manager, Digital Media Resume Examples & Samples

  • Establish and maintain positive relationships with internal customers, including marketing, technical, and executive roles. Engage proactively with customers to understand their business, their digital media needs, and identify/recommend paths forward
  • Identify projects and define scope, goals, deliverables and success criteria that support the business priorities
  • Partner with team colleagues to design/architect technical solutions to meet the customer's needs
  • Create detailed requirements documentation, including written specifications, use cases, and data flow diagrams; ensure all parties understand their deliverables
  • Assist customers with vendor selection; develop RFP/SOW documents and manage their workflows
  • Create, maintain and communicate project schedules, budgets, resource allocation plans
  • Identify risks and roadblocks, and manage effectively
  • Create and maintain detailed project, product and customer documentation
  • Aid in driving project delivery through effective use of issue and status meetings, work sessions and collaborative influence
  • Support internal customer stakeholders in the ongoing management of roadmap, feature development, version releases, and other product innovation
  • Work collaboratively with team colleagues and outside partners
  • Gather and document best practices, standards and lessons learned and apply to future projects
  • Work to continually improve customer satisfaction
  • 5-7 years of project/program management and business analysis experience
  • 5-7 years experience managing larger, more complex and cross-functional projects
  • Strong interpersonal, analytical, problem solving, negotiating, and influencing skills
  • Proven success in leading projects from concept through launch and transitioning to operational phase
  • Demonstrated ability to manage project, departmental and enterprise risks related to projects
  • Strong facilitation, organizational, prioritization, decision making, and conflict resolution skills
  • Experienced in producing thorough, detailed project documentation
  • Ability to effectively communicate across all levels of the organization including technical and non-technical people and internal and external audiences
  • Must be able to adapt to rapidly shifting priorities in fast-paced environment
  • Extraordinarily detail-oriented with excellent organizational skills
  • Master's degree preferred
  • Project management certification
  • Previous development or Web production experience
  • Experience in user experience/user interface/usability design, requirements, best practices
  • Experience with Web analytics tools such as Omniture
  • Experience with Microsoft Project and Visio or OmniGraffle
  • Familiarity with Web and site search engines and SEO
  • Familiarity with Web infrastructure design concepts
  • Familiarity with Web development security concerns and best practices
  • Familiarity with Web performance optimization concepts/best practices including caching, CDN, load testing
  • Familiarity with social networking services such as Facebook and Twitter
  • Familiarity with information architecture/design
  • Familiarity with DNS
  • Understanding of sensitive/restricted data handling such as PII, PCI, Safe Harbor, SOX
  • Understanding of COPPA requirements
39

Associate Manager, Digital Media Resume Examples & Samples

  • Lead development of digital media strategy and implementation
  • Ensure that digital media strategy is cohesively integrated throughout overall marketing approach
  • Analyze and integrate customer insight data, primary and secondary research, qualitative and quantitative data to help inform overall digital strategy
  • Utilize weekly digital dashboard reviews and other data analysis to determine campaign effectiveness and identify opportunities for improvement
  • Partner with e-commerce team to track daily site performance and make media optimizations in order to drive results within an e-commerce platform
  • Share actionable insights with marketing and communications team and provide recommendations for optimizations
  • Assist in providing feedback and oversight of agency deliverables before presentation to senior stakeholders
  • Work closely with Social Content, CRM and Brand teams to develop audience targets and strategies
  • Manage and implement digital content partnerships including briefing, concept development and execution
  • Constantly stays abreast and provides POVs on digital trends, emerging technologies, entertainment streaming platforms, social media community developments and first-to-market advertising opportunities
  • Manage execution and recommendations by the agency for SEM
  • Manage media and billing authorization process
  • Assist franchisees with local media strategies, including local social pages and local display; serve as subject matter expert for local markets implementing local digital media strategies
  • Comprehensive understanding of how to leverage new ad technologies (DMPs, DSPs, DCOs etc) and data to optimize digital media spend and targeting
  • Highly organized with excellent project management skills to manage a high volume of tasks
  • Experience with Media Mix Modeling, Attribution and an e-commerce platform is a plus
40

Analytics Manager, Digital Media Sales Resume Examples & Samples

  • Generate insightful management reporting of global sales efforts, measuring performance against targets and highlighting notable achievements and key trends across sales regions, verticals and channels
  • Partner with Salesforce.com and BI development teams to drive better day-to-day decision making and higher productivity by the sales team via intuitive dashboard reporting and optimized workflows
  • Support quarterly sales planning and forecasting by finding opportunities to grow revenue based on market, vertical and account analysis
  • Apply expertise in data mining and analysis using data from multiple internal and external sources to uncover unique insights and formulate meaningful recommendations
  • Prepare compelling presentations and effectively communicate key findings and recommendations to sales management
  • Partner with sales training manager to build engaging training content to educate sales teams on effective usage of sales reports and tools
  • Develop data models and apply sound statistical techniques to identify key drivers, conduct sensitivity analysis, and predict outcomes of business results
  • 5+ years of professional experience in data analysis and reporting in one or more of the following fields: digital advertising, sales/sales operations, e-commerce, and online travel
  • Proven analytical skills to work through complex problems, manipulate and analyze large data sets, and produce actionable business insights
  • Expert proficiency in Excel for data analysis, modeling and visualization
  • Proficiency in extracting and manipulating data using SQL, with a strong focus on data integrity and accuracy
  • Excellent communication (verbal and written) and interpersonal skills to partner with non-analytics partners to translate ambiguous business requirements into robust analysis
  • Ability to prepare executive-level presentations that effectively summarize key findings from data analyses
  • Self-motivated with ability to prioritize and execute work with minimal direction or supervision
  • Experience with BI reporting, dashboard, and analytics applications such as Tableau, QlikView, or Power BI
  • Experience with sales CRM and workflow tools
  • Experience with digital media order management, delivery and forecasting application
41

Manager, Digital Media Resume Examples & Samples

  • Develops and executes sales strategies which result in exceeding revenue targets in Digital and new product revenue
  • Prepares and implement individual advertiser account strategy including revenue goals
  • In partnership with the Local Sales Manager, prepare and lead sales meeting
  • Prepares budgets and approves budgeted expenditures
  • Works closely with Accounts Receivable to maintain current and collectible agings
  • Attends sales calls with Account Executives to develop new accounts and maximize existing accounts
  • Works with clients developing results driven marketing solutions across multiple platforms
  • Oversees the Digital training and development of the Sales team
  • Assists with the recruitment of talented sales professionals
  • Identifies the developmental needs of subordinate including coaching and mentoring employees
  • Acts as a backup for the Local Sales Manager on an as needed basis
  • Bachelor’s Degree in Marketing, Advertising, or equivalent combination of education and work related experience preferred
  • Minimum three-year experience in Sales, preferably in the Digital field
  • Current knowledge of digital ad technology, online ad serving, 3rd party research skills such as ComScore and Google Analytics
  • IAB and/or Google AdWords certification a plus
  • Proficiency in MS Office products required
  • Experience with Wide Orbit, Matrix, Strata, Simmons and Rentrak are a plus
  • Fluency in English; with excellent communication skills, both verbal and written
  • Occasional travel required; available to work extended hours if needed
42

Manager, Digital Media Resume Examples & Samples

  • Develops and executes sales strategies which result in exceeding revenue targets in Digital Media and new product revenue
  • Drives new business development
  • Manages inventory and revenue forecasting
  • Manages recruitment and development of talented sales professionals
  • Prepares budgets and approves budget expenditures
  • Manages Accounts Receivable for Digital Media advertising
  • Calls on accounts with Account Executives
43

Manager, Digital Media Resume Examples & Samples

  • Bachelor's degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work related experience
  • Must be familiar with prevailing digital technologies such as Google Analytics, ad tagging, Flash, SEM, behavioral & contextual targeting
  • Minimum three years' experience in sales, preferably in the digital field
  • Valid driver's license with an acceptable driving record
  • Experience guiding, directing and motivating subordinates, including setting performance standards and monitoring performance
  • Experience establishing long-range objectives and specifying the strategies and actions to achieve them
  • Ability to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skills
  • Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment
44

Manager Digital Media Resume Examples & Samples

  • Manage all aspects of integrated media planning, buying and campaigns including ensuring that the media plan delivers on the business needs
  • With the agency, monitor and assess performance and analysis of campaigns across all channels (broadcast, print, digital, programmatic, search, content etc.)
  • Manage the real-time optimization and in-flight reporting to brand teams through to post analysis
  • Oversee search campaigns and ensure that search strategy is driving the required ROI
  • Partner with the Marketing Integration team at Mattel Creations to incorporate holistic media planning to support products and content support to ensure engagement with our consumers
  • Work across multiple brands and the agency in guiding media plans and assist across the enterprise to ensure that complimentary strategies are used to benefit the portfolio
  • Communicate timelines, budgets, deliverables, goals and expectations with creative agency and external partners
  • Anticipate and proactively mitigate issues that arise; consistently communicating with appropriate leads regarding updates on progress, relevant delays, or issues and budget implications
45

Manager, Digital Media Resume Examples & Samples

  • Serve as the sales marketing lead, generating revenue from digital marketing services for clients
  • Develop and execute sales strategies that result in exceeding revenue targets in Digital Marketing Services
  • Develop local sales strategies in major industry verticals (auto, medical, etc.) with clear goals and measurable objectives that can be tied to revenue growth
  • Establish, maintain and grow relationships with advertisers and agencies
  • Consistently communicate with clients on all business activity
  • Complete knowledge of the market and competitive landscape
  • Work with the creative services and news department to keep content on the website up to date,
  • Meet and exceed performance management targets for account activity and revenue generation
  • Serve as an advisor to GM and GSM and help make informed decisions on key issues surrounding digital marketing objectives
  • Maintain and manage the company website, offering assistance to aid in increased traffic
46

Associate Manager, Digital Media Resume Examples & Samples

  • Develop media strategies for brands in order to build awareness, engagement and drive sales
  • Partner with brand teams to understand brand communication, audience, products; use agency of record to deliver media strategies that execute goals and deliver innovation
  • Partner with external agencies to review media plans, provide feedback on proposals and measurement strategies
47

Senior Marketing Manager, Digital Media Resume Examples & Samples

  • Optimizing Customer acquisition costs across a portfolio of paid media channels
  • Creating A/B tests for digital ads and generating recommendations to optimize ad spend
  • Diving into Customer data to segment and uncover insights
  • Building standard reports to communicate performance and insights to senior leadership
  • Managing and tracking multi-channel marketing efforts
  • Analyzing traffic patterns and optimizing channels against direct response and awareness KPIs
  • Creative asset production (in partnership with a dedicated design team)
  • 5+ years demonstrable experience growing traffic via paid and organic online channels
48

Manager, Digital Media Resume Examples & Samples

  • Responsible for being a business expert in digital media – this person is a resource to other business and marketing groups as a digital expert
  • Collaborate with media agency and media vendors to create and execute tactical media recommendation
  • Use and analyze industry trends, performance data, and other resources to inform media strategies and optimizations
  • Play an integral role in the planning and management of the Digital budget, help ensure media spend is efficient in driving campaign performance goals – i.e. ROAS and/or Awareness
  • Ensuring the media agency provides complete and actionable analysis of digital buys and optimizations of future campaigns based on those learnings
  • Communicate media plan materials to Macys.com and the Merchandise Marketing including media plans, screenshots, creative examples, creative briefs and recaps
  • Maintain a schedule of digital campaigns and ensure that the media agency is on time and on budget
  • Aggressively pursue and implement new media ideas and applications that build Macy’s business
  • Partner with the Director of Digital Media in being the liaison between Macy’s and the Media Agency/External media partners
  • Assist with job entry into Macy’s Advertising System (MAS) to track budgets and production
  • BA required
  • 3+ years of online/mobile media marketing experience working for industry leading company with significant media budgets. Must have media planning experience (agency preferred)
  • Proven track record of conceptualizing programs, selling-in internally and executing
  • Experience working with the retail industry or a multi-unit company with a field organization (e.g. retail, automotive, fast food, entertainment, etc.)
  • Experience interacting with vendors/contractors, including effective project scoping, managing for results, and financial and operational accountability
  • Ability to work with a wide variety of stakeholders and juggle multiple projects in a very fast paced environment
  • Demonstrated ability to understand business goals and develop unique media opportunities that deliver on the business goal
  • Ability to interface and mange cross functional internal teams and outside media and advertising agencies
  • Analytical and creative with a quick, passionate and assertive approach
49

Manager, Digital Media Resume Examples & Samples

  • You’ll be the resident expert in the most intuitive social media advertising tool on the market & curate a knowledge of ad tech industry trends
  • You’ll own and drive ongoing campaign adjustments in regard to budget reallocation, KPI benchmarks and general strategic direction
  • Create and maintain ad campaigns across a variety of tech platforms
  • Review and identify issues with campaigns and creative team
  • Collaborate with the Client Services Team to flawlessly plan, manage, optimize and report on online social marketing campaigns
  • Debug and troubleshoot issues with campaign delivery, performance, and discrepancies
  • Identify process inefficiencies and ways to improve operations workflow and combine data analysis with execution best practices to exceed client performance expectations
  • You're used to keeping up with the latest offerings and tools within the constantly evolving social media advertising landscape
  • Experienced in working with social media platforms, particularly Facebook
  • You have a start-up mentality and the technical background to make data driven decisions based on the client objectives and performance of ads
  • You’re Creative: aware of, but not limited by boundaries
  • Understanding of online ad models (CPM/CPA/CPC); Video and Mobile a plus
  • Familiarity with programmatic buying
50

Manager, Digital Media Resume Examples & Samples

  • Develops and executes sales strategies which result in exceeding revenue targets in eMedia and new product revenue
  • Manages Accounts Receivable for eMedia advertising
  • Minimum one year experience in sales, preferably in the eMedia field
  • Valid driver’s license with an acceptable driving record
  • The eMedia Manager must be able to sit, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co-workers, work in close proximity to others, work outdoors in all weather conditions, and work indoors in environmentally controlled conditions