Digital Media Planner Resume Samples

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BH
B Heller
Buddy
Heller
7343 Helena Ferry
Boston
MA
+1 (555) 897 8824
7343 Helena Ferry
Boston
MA
Phone
p +1 (555) 897 8824
Experience Experience
02/2014 present
Boston, MA
Senior Digital Media Planner
Boston, MA
Senior Digital Media Planner
02/2014 present
Boston, MA
Senior Digital Media Planner
02/2014 present
  • Ensure proper execution of media plans by monitoring buy/schedules
  • Demonstrate proficiency with mediahub and industry systems/tools (Kantar, MRI)
  • Be proactive, show that you "want the ball"
  • Develop strategic media plans to meet the marketing objectives of hotel customers
  • Oversee strategic direction of hotel customer's campaign budget
  • Works with creative team to develop ad concepts and effective messaging for campaigns
  • Produce innovative recommendations to customers to drive additional investment and customer satisfaction, as well as upholding our position as industry experts
04/2008 11/2013
Boston, MA
Digital Media Planner
Boston, MA
Digital Media Planner
04/2008 11/2013
Boston, MA
Digital Media Planner
04/2008 11/2013
  • Analyzes campaign performance data to optimize and improve performance
  • Work with creative partners on ad development to ensure media and creative strategies work in harmony
  • Plan , execute and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs), working closely with Segment team
  • Manage inventory validation and contract management, providing alternative options with supportive information for inventory constraint issues
  • Assist Operations Manager with development of internal process documentation or forms as necessary
  • Work with Analytics team to monitor, analyze, and report on campaign results and make regular recommendations on how to optimize campaign performance
  • Keep direct manager up-to-date on workflow, project status, and due dates
10/2002 01/2008
Houston, TX
Assistant Digital Media Planner
Houston, TX
Assistant Digital Media Planner
10/2002 01/2008
Houston, TX
Assistant Digital Media Planner
10/2002 01/2008
  • Assist with plan stewardship and management. You will assist with monitoring and meeting deadlines and ensuring accuracy of plan implementation
  • Work with regional teams to establish best practices for entry of media plan data into existing tools in order to elevate usefulness of model output
  • Create and update weekly campaign progress reports for internal use, aid in development of digital media benchmarks
  • Communicate and work with publishing partners to develop effective media solutions that deliver client objectives
  • Manage input to plan changes and assist client and Market Share Partners in model maintenance
  • Assist regional media teams in writing objectives and strategies, plan development and presentations
  • Work with Media planning to build, execute, and measure test plans
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Illinois State University
Bachelor’s Degree in Marketing
Skills Skills
  • Strong attention to detail and great organizational skills
  • Be detail-oriented, very organized, able to multi-task, and able to work well under pressure
  • Strong ability to problem solve
  • Strong attention to detail
  • Excellent written and verbal communication skills both internally and externally; ability to handle multiple projects simultaneously
  • Able to handle multiple projects and prioritize responsibilities, while maintaining a high level of accuracy and attention to detail
  • Strong knowledge of marketing and digital advertising products
  • Able to work independently and have excellent time management skills
  • Organized, and detail-oriented with strong attention to follow-through
  • Strong communication, project management and time management skills
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1

Digital Media Planner Resume Examples & Samples

  • Manage day to day planning and media relations
  • Develop and manage deadlines related for campaigns , ensuring delivery of plans with media
  • Reporting and Optimization of campaigns, Setting KPI' s for each media plan delivered
  • Budgeting and controlling spends
  • Manage digital media strategy, planning, buying, reporting and optimization
  • Oversee or implement digital production elements for media placements like Banners, Microsite and Analytics etc
  • Minimum of two (2) years of 2+ years in digital/interactive media, in an agency or client-side
  • Bachelor’s Degree or equivalent education and/or work experience with an emphasis in advertising/marketing/statistics
  • Strong Proficiency in Microsoft Word, Excel, and Power Point
  • Experience with buying, ad serving, and reporting system (DoubleClick for Advertisers [DFA], Smart Planning and MediaMind, or PointRoll) is strongly preferred
  • Familiarity with Google AdWords, basic analytics (Google Analytics), comScore, effective measure
  • Knowledge of RTB, DSP buying and new technology in Media
  • Experience with social media buying
  • An efficient multi-tasker who thrives in a constantly changing environment
2

Assistant Digital Media Planner Resume Examples & Samples

  • Work closely with the planners and supervisor to gain client approval for interactive strategy
  • Assist in the management of stages of plan development and work with Media Supervisor to build interactive plan recommendations
  • Perform other duties and projects as assigned
  • Strong computer skills (MS office) and experience with MediaVisor, DART, ComScore, @Plan
3

Assistant Digital Media Planner Resume Examples & Samples

  • Media Planning/Execution: Analyze performance as input to building client optimization recommendations on a regular basis
  • Analyze and monitor media marketplace, marketing and other related media data to aid Media Analytics Director or Regional Analytics Director in incorporating these into overall Media plan recommendations
  • Evaluate and originate required model output for the execution of media plans. i.e. resulting risk, spend, nameplate and media mix recommendations
  • Perform analyses based on defined brand and regional ROI and budget goals; identifying noteworthy trends and optimization opportunities
  • Provide performance analysis and client reporting on a regular basis. Evaluate and originate required media data for incorporation into model. i.e., competitive spending, tracking plan delivery of audience, schedules rates, etc
  • Assist in the writing of media plan reviewed by Media Supervisor or Associate Media Director with supporting model scenarios
  • Strategically participate in client meetings during media plan development
  • Maintain regular contact with Analytics and media clients and Market Share Partners
  • Assist regional media teams in writing objectives and strategies, plan development and presentations
  • Work with Media planning to build, execute, and measure test plans
  • Collaboration with the Shopper Marketing and FDAF analytics teams
  • Write POV’s, package model output to inform client questions and decisions on media planning questions
  • Train Sr. Analysts on input to MROI, interpreting output, and setting up scenarios
  • Facilitate knowledge sharing of best practices and conclusions from market analysis within the analytics group and with other team members
  • Model Support Recommend measures to improve efficiency and/or quality of marketing analytics services and deliverables
  • Lead defining user requirements for re-engineering/new development projects
  • Work with regional teams to establish best practices for entry of media plan data into existing tools in order to elevate usefulness of model output
  • Manage input to plan changes and assist client and Market Share Partners in model maintenance
  • Identify data definition and quality issues and help provide appropriate resolution Assist in maintaining tracking of scenario runs, model results, and client actions
  • Work with MindShare and Market Share Partners to identify new datasources for measurement and inclusion in model
  • Media Research Analysis: Ability to analyze, evaluate, and understand impact of various media research data on model results
  • Media Awareness: Keep up with industry trends
  • Work with Agency and internal resources on media related issues
  • Participate in Media training sessions
  • Strong proficiency with Microsoft Powerpoint, Microsoft Word and Microsoft Excel (particularly Pivot tables)
  • Experience with Microsoft Access, SPSS, SAS or other data management software a plus
  • Experience with Digital Ad Technology (Ad Servers, DSP, Bid Management Platforms) a plus
  • Experience using Mediaocean (Prisma) and DART preferred
4

Digital Media Planner Resume Examples & Samples

  • Create and maintain media plans including revisions, budgeting, invoice reconciliation and optimization
  • Manage day to day planning and daily inventory changes and bookings
  • Develop and manage deadlines related to media plans and promotional commitments
  • Ensure accurate placement within insertion order and correspond with the media plan
  • Maintain production calendar site takeover requests including bookings, changes and reservations
  • Ensure accurate creative specifications detailed out within the media plans
  • Strong Proficiency in Outlook, Microsoft Word, Excel, and Power Point
  • Experience with inputting and managing data in various reporting systems (i.e. Prisma, MediaVisor, DoubleClick for Advertisers [DFA], Smart Planning and MediaMind, or PointRoll) is strongly preferred
  • Detail-oriented, organized and able to meet deadlines
  • A self-starter who knows how to find answers to questions from reputable sources
  • Bachelor’s Degree is preferred or equivalent education and/or work experience with an emphasis in advertising/marketing/statistics a plus
5

Senior Digital Media Planner Resume Examples & Samples

  • Oversee strategic direction of hotel customer's campaign budget
  • Lead regular customer calls
  • Prepares customer presentations outlining campaign strategy, performance, results and enhancement recommendations
  • Understands Sabre Hospitality Solutions' online marketing services, products and benchmarks to allow for marketing consultation and management of internet marketing programs
6

Assistant Digital Media Planner Resume Examples & Samples

  • Be team lead for creative process including brief submissions, Q/Aing assets, circulate for team approval and trafficking via 3rd party ad server
  • Create and update weekly campaign progress reports for internal use, aid in development of digital media benchmarks
  • Contribute to team’s productivity by managing personal work flow to achieve on time delivery of projects and reports, updating internal status documents such as media plans and budgets
  • Work closely with Digital Media Planner to ensure day to day tasks are completed successfully
  • Bachelor’s Degree, concentration in advertising, marketing, and/or communications with preferred
  • Recommended internship or at least 1 year hands-on experience within relative digital media environment or agency involving campaign management, ad trafficking, etc
7

Digital Media Planner Resume Examples & Samples

  • Display a mastery of media fundamentals, including experience and interest across both digital, social, and mobile
  • Demonstrate ability to integrate and work cross functionally with teams including creative, social, account, production, etc., playing the 'connector' on media-related projects
  • Gather and analyze appropriate research to provide sound and strategic consumer insight driven media recommendations (Across both digital and traditional media)
  • Be proactive, show that you "want the ball"
  • Build trustworthy relationships internally, with agency partners and with clients and appropriately respond to client needs
  • Candidate must be knowledgeable about the planning process and have direct response/branding experience
  • Online media trafficking experience required
8

Digital Media Planner Resume Examples & Samples

  • Assist Maker Sales team in the creation of media plans
  • Develop winning media plans using strategic thinking while adhering to client RFP details, requests, and requirements
  • Help sell Maker’s suite of YouTube and proprietary ad products, including Instream, TrueView, and premium mobile app inventory
  • Collaborate with AdOps for targeting options and inventory checks
  • Revise media plans based on client feedback, or according to changing flight dates, talent commitments, budgets, etc
  • Working knowledge of the internal Maker Studios key channel and video content verticals, to implement in media strategy
  • Experience reviewing media IOs/Terms and Conditions
  • Basic knowledge of online advertising research tools: comScore, Nielsen
  • Comprehensive understanding of campaign success metrics and analytics
  • Experience with 3rd party Ad Servers (experience with DFP and/or Adwords highly desired)
  • Ability to thrive in a fast-paced environment, managing multiple projects and tight deadlines
  • Must be extremely organized and detail oriented
9

Digital Media Planner Resume Examples & Samples

  • 2+ years of digital and mobile media planning experience, either at an agency or a publisher
  • Experience using publisher ad serving & inventory management technologies such as DSM, XSM, DFP, YieldEx, OAS, Atlas, etc
  • Strong Microsoft Excel skills and proficiency in Microsoft Office applications
  • Self-motivated, detail-oriented and analytical
  • Strong problem-solving and communication skills
  • Strong understanding of the digital and mobile advertising industry
  • Strong leadership, customer service and negotiation skills
  • Strong organizational, planning and prioritization skills
  • Ability to work independently as well as part of a team
  • Regularly review RFPs to identify & recommend ideal media placements for client proposals
  • Independently build digital media plans, ensuring client advertising is priced & targeted efficiently and effectively
  • Support and collaborate with a dedicated global team of digital media planners
  • Work across multiple teams to build out strategic and creative proposals for our digital clients, such as: sales, ad operations, yield management, marketing, editorial, and product
  • Maximize revenue and plan strategically through a deep understanding of internal business goals
  • Assist in the development of custom products and pricing strategies
  • Expertise with our digital and mobile product suite
  • Provide excellent customer service for both internal and external clients
  • Keep up to date on all new products and upcoming advertising opportunities
  • Keep on top of industry trends in digital advertising and ad operations
10

Digital Media Planner Resume Examples & Samples

  • Assist in the response to RFPs, the development of proposals/pipeline business, internal and client reporting, research and sales related materials
  • Prepare proposals, generate contracts, and ensure accuracy of all details prior to processing
  • Proactively manage live campaigns to ensure full delivery of booked orders, working closely with Ad Ops & Sales teams
  • Optimize campaigns in flight to meet clients' stated and/or implied goals
  • Communicate internally when issues arise in flight, with recommendations to exceed client's expectations
  • Maintain a comprehensive understanding of available advertising programs, site information, pricing strategy and resources
  • Ability to be a ‘jack of all trades’ and assist in duties which may fall outside of the job description
11

Digital Media Planner Resume Examples & Samples

  • Proficient knowledge of Excel is a must
  • Must have experience with DSM, DFP, Office, Google Analytics, comScore
  • Must understand media math, must have at least one year of digital media planning experience
12

Senior Digital Media Planner Resume Examples & Samples

  • Assist in the response to RFPs, the development of proposals/pipeline business, internal and client reporting, research and sales related materials. Prepare proposals, generate contracts, and ensure accuracy of all details prior to processing
  • Proactively manage live campaigns to ensure full delivery of booked orders, working closely with Ad Ops & Sales teams. Optimize campaigns in flight to meet clients' stated and/or implied goals. Communicate internally when issues arise in flight, with recommendations to exceed client's expectations. Maintain a comprehensive understanding of available advertising programs, site information, pricing strategy and resources
  • Be the MP team expert fielding questions related to RFP, systems, ad products, site and site stats. Proactively communicate new opportunities to the team with details and pricing
  • General client service, via phone or in-person meetings as requested by assigned Sales Managers
13

Digital Media Planner, Motor Trend Ondemand Resume Examples & Samples

  • Managing paid marketing accounts with various third-party digital media and social media platforms such as Facebook, Twitter, Google AdWords, and endemic automotive websites/video platforms
  • Implementing campaigns on third party platforms, establishing target market segments and aligning marketing initiatives vis-à-vis keywords, interest profiles, user behavior, demographic segmentation, etc
  • Managing a monthly budget for paid marketing spending and ensuring ROI targets are met
  • Participate in the strategic development of new marketing channels
  • Tracking the flow of users through the subscription acquisition funnel to paid subscriber, monitoring churn rates and assisting with retention and upsell opportunities
  • BA or BS or equivalent, degree in Marketing (or similar) preferred
  • Proven experience in managing digital marketing campaigns focused on customer acquisition
  • Minimum 3 years of experience in digital Advertising or Marketing, preferably in a similar planning role at a digital agency
  • Automotive or motorsports industry experience preferred
  • Deep understanding of digital marketing tactics, platforms, and landscape
  • Proven ability to work under pressure and meet deadlines, handling multiple tasks simultaneously
  • Strong oral and written communications and interpersonal skills
  • Must be self-motivated, possess strong initiative, and resourcefulness
  • Must be detailed oriented, with a mindset of continuous optimization and improvement
  • Aptitude for analyzing and synthesizing data to monitor success of marketing campaigns and make tactical decisions on deployment of budget to optimize results
14

Digital Media Planner Resume Examples & Samples

  • Responsible for integrating display, paid social, mobile and video platforms to plan and execute effective digital campaigns with a focus on ROI, brand awareness and/or additional campaign KPIs
  • Serve as the lead for audience targeting, leveraging CRM and website data to maximize performance and develop best practices for various message and campaign types
  • Responsible for the preparation of digital media recommendations, including RFP process, negotiations and presentation to appropriate teams internally
  • Oversee campaign execution and steps leading up to including Q/A of creative assets and trafficking, insuring timely and accurate launch
  • Work closely with Assistant Digital Media Planner to maintain campaign performance, supervising optimization of placements for success throughout, based on relevant KPIs
  • Provide in depth analysis of post campaign performance, and derive insights that support results and recommendations for future investments
  • Negotiate make-goods and coordinate added value when needed
  • Review monthly billing, media planning documents and reporting to insure accuracy of Assistant Digital Media Planner
  • Contribute to team’s productivity by managing personal work flow, proactively spearheading efforts to maximize efficiencies and meet timelines
  • Work seamlessly with organic social media team to provide insights and recommendations regarding paid amplification of organic social
  • Lead digital team attribution reporting, work hand in hand with additional channel leads (SEM, Affiliate, Marketing Effectiveness, Traditional Media) to develop digital media recommendations as a result of analysis
  • Possess an extreme interest in emerging digital media technology and leverage these to drive stronger results
  • Research and stay up to date with competitor programs, provide ongoing updates and new ideas
  • Previous digital media planning and/or buying experience preferred
  • Experience with DCM, Atlas or a similar ad server with strong understanding of trafficking capabilities and requirements
  • Experience with Coremetrics, Omniture or similar enterprise metrics tools a plus
  • Extremely detail-oriented, clear and proven organizational skills, strong quantitative skills, including analytical abilities and math proficiency
  • Familiarity with targeting capabilities across networks and paid social preferred
  • Proficiency in Excel and Powerpoint required
15

Digital Media Planner Resume Examples & Samples

  • Exceptional communication skills to work closely with and build relationships with account and buying teams
  • Analytical ability to gather and interpret market and sales figures and determine the most lucrative approach for the client while staying within budgetary guidelines
  • Ability to work with geo-demographic data and customer segmentation models to understand target definition at a market level
  • Two years media planning experience
  • Have physical and mental requirements to meet the above listed job responsibilities
16

Digital Media Planner Resume Examples & Samples

  • BA/BS in marketing or related field with 2+ years of online/digital media planning and buying experience, preferably with direct marketing goals
  • Knowledge of 3rd party tracking and serving technology (DART, Atlas, SearchIgnite, Keyword Max, etc.)
  • Experience and knowledge of advanced reporting and analytics provided by third party tools (e2c, attribution interfaces, etc.)
  • Expert-level Excel is a must and strong PowerPoint (PPT) skills
  • Demonstrate best practice in optimization techniques and customer retention strategies (CRM)
  • Expertise in Display marketing a must; understanding of all digital media disciplines (including Ad Networks, DSP's, Mobile, video, social media, etc)
  • Experience planning large-scale branding initiatives and working knowledge of associated tracking mechanism (Nielsen Digital Ad Ratings, Nielsen Digital Brand Effect)
  • Excellent communications (written/verbal), presentation and analytical skills
  • Productive relationships with media reps and internal teams that lead to successful campaign deliverables and high client satisfaction
  • Ability to juggle multiple clients and campaigns simultaneously
  • Management experience a plus!
  • Experience on telco, travel and hospitality, and finance is ideal!
17

Bpn-senior Digital Media Planner Resume Examples & Samples

  • Digital media strategy development for top tier clients
  • Develop and manage digital media plans; negotiate and purchase media
  • Maintain responsive working relationship with client as well as with appropriate staff at client agencies and vendors
  • Manage campaign authorizations, budgets, and reconciliation process
  • Analyze research data and media/marketing information; issues and reports information to clients
  • Manage creative process with key stakeholders. Operate as liaison with client’s creative resources and other vendors
  • Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns
  • 2 - 4 years’ experience in a junior level media planning/buying position
  • Preferred working knowledge of third party Internet marketing research: comScore Media Metrix, Nielsen NetView, @Plan, NetRatings, and others
  • Experience managing multiple, competing priorities, duties and/or projects. Proven ability to accommodate evolving responsibilities and last minute changes
  • Strong time-management and organizational skills
  • Experience analyzing data and market research
18

Bpn-digital Media Planner Resume Examples & Samples

  • Manage the day-to-day implementation, and optimization of campaign activities
  • Interact daily and maintain rapport with digital media Publishers (Yahoo!, AOL, MSN, Google, etc)
  • Preferred experience in both digital and traditional media. 2 years working within the Internet space preferred
  • Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
  • Experience with campaign management/ad serving technology: Double Click DART, Atlas DMT
  • Familiarity with basic accounting/math principles; basic statistical analysis experience is a plus
19

Senior Digital Media Planner & Technical Lead Resume Examples & Samples

  • Provide advanced knowledge and subject matter expertise to the media team for advanced campaign set ups involving GTM
  • Continue to master, bridge the gap and eventually train team members on GTM and dynamic advertising solutions
  • Take the lead and keep the team informed during team meetings of these changing platforms as well as results from positive or negative results from campaigns
  • Develop strategic media plans to meet the marketing objectives of hotel customers
  • Produce innovative recommendations to customers to drive additional investment and customer satisfaction, as well as upholding our position as industry experts
  • Bridge the gap and think holistically across strategies including Digital Media, Pay-Per-Click Advertising, Social Media advertising, Mobile and other Online Marketing programs
  • Consults with hotels to grow online business through use of eCommerce services, tools and tactics
  • Provides in-market expertise on online marketing trends and strategies for hotels
20

Senior Digital Media Planner Resume Examples & Samples

  • Strategic. You have experience spearheading the development of a comprehensive social strategy for a brand and you know how to translate that strategy into an action plan. You understand how to process a brand or advertising strategy and connect that to the social strategy that you are leading
  • Doer. You are not afraid to roll up your sleeves and get the job done. You have experience planning, executing, optimizing and reporting on paid social media efforts across Facebook, Instagram and Twitter, at minimum
  • Social Media Savvy. You are on every social platform including the newest one that has not even been launched to the public yet. You can explain how each platform is different from each other. You think about most things in life in cleverly short social-post statements and hashtags and your friends are very jealous of your Instagram
  • You have 3-5 years? experience in a role where paid social media management was a core component of responsibility. Agency experience preferred
  • Develop, manage and optimize comprehensive social campaigns for 1-2 brands that you are assigned to
  • Execute social media strategy across all major platforms (Facebook, Twitter, Instagram, Snapchat, etc)
21

Digital Media Planner Resume Examples & Samples

  • Manage day to day plan changes/maintenance of media plans
  • Liaise with implementation teams (Print, Broadcast, Digital Trading) to ensure deliverables align with overall plan strategies, timelines are met and programs/results are coordinated and presented holistically to client
  • Digitally Savvy: Personally uses digital media, demonstrates passion about emerging media, Google Analytics, Google Images, ability to search and research topics, etc
  • Working knowledge of Syndicated tools (MRI, Comscore, etc.)
22

Digital Media Planner Resume Examples & Samples

  • Develop strategically solid media recommendations with supporting rationale
  • Develop and execute media plans
  • Assist in analysis of research to develop strategies and tactics
  • Knowledge of all aspects of Digital Media, including Search, SEO, SMM, Mobile etc
  • Detail-oriented with exceptional critical thinking and problem-solving abilities
  • Ability to prioritize and multi-task, work successfully with teams, and work under pressure
  • Bachelor’s degree preferred
23

Digital Media Planner Resume Examples & Samples

  • Assist in research analysis to develop strategies and tactics
  • Oversee and train junior staff
  • Establish and maintain effective relationships within as well as outside the team
  • 1+ years’ related experience
24

Bpn-associate, Digital Media Planner Resume Examples & Samples

  • Help develop media plans, working closely with strategists and investment specialists
  • Help resolve billing and other discrepancies
  • Craft RFPs and brief Investment teams on insights and strategies
  • Microsoft Office experience
25

Digital Media Planner, Marketing Resume Examples & Samples

  • Lead the development/management of effective integrated media plans and buys
  • Meet with internal marketing clients to understand their previous media planning/buying strategies
  • Work with marketing leaders to maintain and update media plans; includes budgeting, execution, reporting, optimization and invoices/purchase orders
  • Analyze web metrics to provide campaign effectiveness reports to internal stakeholders and recommend adjustments
  • Digital/mobile/social media advertising savvy, with proven track record of success
  • Experience using standard media planning and research tools including DoubleClick, ComScore, Nielsen, NetRatings, Google Analytics
  • Strong interpersonal, verbal and written skills; ability to communicate media strategy and plans to executives throughout the business
  • History of working with media agencies to oversee the planning/buying process
  • Experience establishing media metrics/KPIs, performing data analysis to improve results
26

Digital Media Planner, Nbcu Resume Examples & Samples

  • Responsible for execution of digital programs and interacting with client daily
  • Create detailed campaign plans/schedules for client review and authorization
  • Steward all digital campaigns
  • Ability to manage and analyse large amounts of data
  • Problem solver
  • Desire to learn, develop and progress
  • Proven record of digital planning and buying experience
  • Proven record of digital successful and accurate campaign implementation and management
  • Experience of managing significant annual online budgets
  • Experience and understanding of industry research and planning tools (Comscore, Compete, MRI, Hitwise etc.)
  • Working knowledge of industry trafficking and reporting tools (Dart, Atlas, and MediaMind etc.)
  • A desire to understand the broader media landscape and its impact on digital campaigns and strategies
27

Digital Media Planner Resume Examples & Samples

  • Communicate internally when issues arise in flight, with recommendations to exceed clients’ expectations
  • Must have at least one year of digital media planning experience
  • Proficient knowledge of Excel is required
  • Must understand media math
28

Senior Digital Media Planner Resume Examples & Samples

  • Minimum 3 years working in media or equivalent education. Previous digital experience a plus
  • Excellent customer service skills and strong communicator over email and phone
  • Above average knowledge of digital technology
  • Exceptional problem solver - especially when competing with software and technology
  • Above average knowledge of social media and how it applies to business
  • High degree of creativity, independence, self-motivation and drive
  • Must be able to adapt to a culture that promotes working alongside peers as well as independent
29

Digital Media Planner Resume Examples & Samples

  • Proactive approach to collecting information on brands, products, marketplace and trends; takes time to learn the processes and procedures to ensure set tasks are accomplished within given timeframes
  • Consults others for ideas, advice and direction when unsure of the desired outcome(s)
  • Understands the importance of keeping relevant stakeholders informed on critical timelines
  • Uses their time effectively and efficiently to prioritize and accomplish tasks, ensuring their work is prepared to help wider team meet given deadlines
  • Acts as a support to the team to ensure delivery of targets and objectives; seeks out new learning opportunities that are offered by the business; establishes constructive and collaborative relationships with team/work colleagues
  • Sees advice from peers and senior member of staff; asks questions to begin to understand the culture of the business, policies, practices and procedures
  • Is helpful and collaborative with internal and external people; is optimistic and positive
  • Demonstrates willingness to learn from peers; easily gains trust and support
  • Shows sensitivity and respect for others feelings, cultures, and beliefs; is willing to learn and share thoughts about own strengths and limitations
30

Bpn-digital Media Planner Resume Examples & Samples

  • Interact daily and maintain rapport with digital media Publishers
  • 1 - 3 years’ experience in a junior level media planning/buying position
  • Preferred experience at an ad agency
  • Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors
  • Strong written, verbal communication and negotiation skills. Good presentation skills a plus
31

Digital Media Planner Resume Examples & Samples

  • Managing day to day plan changes/maintenance of media plans
  • Working directly with assistant media planner in creating, updating, and presenting media plans
  • Develop and apply a working knowledge of basic media concepts, terminology, media math and media plan execution (e.g., reach, frequency, universe, rating, CPM)
  • Meet with digital sales representatives
  • Keeping up with Market place opportunities
  • Work with other teams to solve media problems (e.g. buyers understand planners and vice versa, execution of integrated/added value programs, billing discrepancies, traffic problems, contract loading, pre-emption, make-goods)
32

Digital Media Planner Resume Examples & Samples

  • Researches new digital advertising opportunities and negotiates with publishers to achieve best rates for customer and agency
  • Deliver marketing reports and analytics
  • Bachelor's degree or equivalent experience
  • A firm understanding of the digital advertising landscape and ability to perform research on new advertising platforms and media partnerships. Has solid working knowledge of marketing principles and of the organization's marketing practices and policies
33

Digital Media Planner Resume Examples & Samples

  • Bachelor’s degree in Marketing or equivalent years of related work experience
  • 3+ years of display planning experience
  • Retail experience preferred
  • Experience in managing display and video programs from planning to execution, leveraging all facets of digital targeting which include but are not limited to behavioral, contextual, retargeting, and dynamic targeting
  • DMP and Viewability experience a plus
  • Attribution modeling and brand impact analysis experience required to quantify display and video impact within the context of the media landscape
  • Up to 10% of domestic travel, overnight stays as needed
  • Ability to work flexible hours required such as evenings, weekends, and holidays
  • Ability to work in a fast-paced, real time environment
  • Strong interpersonal, written, verbal communication and presentation skills, with the ability to interface effectively with internal and external teams
  • Excellent analytical skills with the ability to use key tools to extract insights for actionable business impact
  • Strong organizational skills to ensure critical timelines are met
  • Expertise in Excel, DoubleClick Digital Manager, Google Analytics, tag/pixel management, and ad verification platforms
34

Digital Media Planner Resume Examples & Samples

  • Oversee implementation of programmatic display and social campaigns
  • Support media planning, billing, reporting, trafficking, analytics and research
  • Trafficking all placements through an ad server, with the appropriate tracking
  • Monitor campaign delivery and optimize all campaigns to the proper KPI’s
  • Analyze raw data, draw conclusions and develop actionable recommendations
  • Keep team members informed of the status of all campaigns
  • Provide input and recommendations on campaign strategy
  • Deep understanding of online advertising and digital media
  • Experience with Google Analytics
  • Must be able to work in a fast paced environment
  • Ability to prioritize and balance significant projects and issues
  • Self-motivated and takes initiative
  • Experience leveraging web analytics tools and optimizing campaigns based on performance
  • Minimum 2 years of media buying experience
  • Minimum 2 years or experience working with data management technologies/programmatic buying
35

Digital Media Planner Resume Examples & Samples

  • Evangelize the value of digital and how it drives the overall business
  • Build and maintain rigorous testing and channel management roadmaps
  • Provide internal education and develop POVs
  • Build effective relationships with all vendors and internal partners
  • Maintain high levels of up-to-date knowledge of best practices and strategies in digital media (betas, ad network updates, innovation opportunities, etc.) and demonstrate innate curiosity and aptitude that proactively demonstrate thought leadership and new ideas/recommendations
  • 2 - 4 Years
  • Excellent written & verbal communication skills
  • Business acumen
  • Customer-service oriented
  • Strong Interpersonal and client consultation skills
  • Self-motivated and results oriented
  • Problem solving & troubleshooting capabilities
  • Execution Skills
  • Project management knowledge
  • Ability to work effectively in a team environment
  • Ability to drive projects and manage project teams
  • In depth analytical skills
  • Superior organizational abilities
  • Process & Procedure Oriented
  • Expertise in managing paid social and programmatic display campaigns preferred
  • Expertise in building media plans and analyzing KPI's
36

Digital Media Planner Resume Examples & Samples

  • Cross check plans and all supporting documents (spec/traffic sheets, IOs, billing docs)
  • Maintain a deep understanding of business goals and marketing objectives of each Logitech business group and translate them into digital objectives/strategies
  • Manage all aspects of the media plan execution, including issuing insertion orders, tracking spec development and implementation, custom unit production, and billing reconciliation
  • In some cases, work closely with external media agencies to guide plan development and act as the liaison between the agency and business group leads within Logitech
  • Develop, foster and facilitate relationships with media partner reps, publishers and new platforms relevant to Logitech
  • Remain abreast of the overall media marketplace and what opportunities are relevant to our business
  • BA/BS degree (4-year college)
  • 3+ years in media management, including 2+ years with digital planning team
  • Experience within Facebook, Twitter (paid social) and Google AdWords (paid search) buying platforms
  • Possess demonstrable experience working in both B2B and B2C environments, as well as specific client experience within the technology sector
  • Be detail-oriented, very organized, able to multi-task, and able to work well under pressure
  • Articulate, intelligent, and credible individual, who is a self-starter and keen to make a difference in a growing business with existing clients
  • Proficiency in Word, Excel, and PowerPoint
37

Digital Media / Planner / Buyer Resume Examples & Samples

  • Expected to use prior Paid Search knowledge across all accounts to help inform Paid Search strategy
  • Work with digital ad team to create smart, integrated, targeted, and measurable media campaigns that meet clients’ needs. Ensure campaigns are continuously optimized and running efficiently
  • Complete online media planning, execution, reporting, and optimizing
  • Provide internal teams with new and innovative online media opportunities on an ongoing basis
  • Represent agency in a professional manner to all external media partners
  • Ensure accurate client billing and publication payments
  • Manage the online trafficking process
38

Senior Digital Media Planner / Buyer Resume Examples & Samples

  • Review digital campaign performance metrics to guide future optimizations, vendor changes, and/or spend levels
  • Compile, organize, and present digital research
  • Complete digital POVs as requested
  • Manage the day-to-day planning and buying of digital campaigns by market
  • Work with members of the planning team to formulate complete digital plans by market
  • Bachelor’s degree and five or more years' experience in the digital media field
  • Automotive retail media experience is a plus, but is not required
  • Working background in programmatic, display, video and search needed
39

Digital Media Planner Resume Examples & Samples

  • Identify supply side RFP lists, evaluate and recommend digital media partnerships most relevant to drive campaign strategies
  • Manage execution, optimization and reconciliation of media plans
  • Collaborate with diverse digital subject matter experts across Maxus/GroupM for most effective end product
  • Negotiate digital programs and rates for clients
  • Achieve pricing efficiencies by consolidating buys across sites, Maxus and GroupM partners
  • Coordinate and consolidate media spending across clients for sites/publishers in conjunction with campaign KPIs
  • Meet with vendors on an ongoing basis to keep current on digital innovations, ad models and technologies
  • Establish investment best practices, spend trends and benchmarking
  • Compile spending trends for our upfront partners
  • Maintain strong media and technology vendor relationships and act as a resource for industry data and trends
  • Handle issue resolution, recommend process improvements and oversee client budget in conjunction with client MPAs
  • Actively participate in department projects
  • Campaign steward, buy management of digital campaigns
  • Assist with digital reporting/analysis, including optimization against campaign KPIs
  • Manage digital reconciliation and invoice approvals
  • 2+ years digital planning and/or digital buying experience
  • Thorough understanding of media landscape
  • Strong quantitative and analytical/results oriented skills
  • Excellent negotiation skills and tactics
  • Knowledge and understanding of industry research and planning tools (Comscore, Compete, MRI, etc.)
  • Working knowledge of industry trafficking and reporting tools (ie: Sizmek, Dart, Atlas, Moat, Doubleverify, Integral Ad Science, etc.)
  • Ability to confidently and clearly present work to the client, verbally and in document form
  • Excellent time management and follow-through skills
  • Advanced knowledge of Excel, PowerPoint
40

Assistant Digital Media Planner Resume Examples & Samples

  • Assist the Media Planner in executing the day-to-day responsibilities of digital campaigns, including plan development, implementation, and optimization and reporting
  • Gain a solid understanding of media planning tools and systems, such as Comscore, DoubleClick, Kenshoo, and Datorama
  • Develop a working knowledge of client’s products and services, target consumer and market position, marketing objectives, and media goals
  • Stay up-to-date on the industry news and media trends, developing internal and client POVs
  • Help develop tactical media plan (including research and RFP process) based on direction and guidance from clients and account leads
  • Assist with campaign launch and execution, including
  • Bachelor’s degree from an accredited college or university
  • Previous internship experience in Advertising, Marketing, or Communications planning
  • Advanced Excel skills, intermediate PowerPoint and Word skills
  • Self-starter and able to work both independently and within a team
  • Enthusiastic and curious to learn about all aspects of digital media
  • Detail oriented with strong critical thinking and problem-solving skills
41

Digital Media Planner Resume Examples & Samples

  • Manage day-to-day responsibilities of digital campaigns, including plan development, implementation and execution, and optimization and reporting
  • Develop a strong understanding of client’s products and services, target consumer and market position, marketing objectives, and media goals
  • Stay up-to-date on the latest industry news and media trends, identifying new opportunities for current campaigns and developing client POVs
  • Help develop strategic direction and lead tactical planning (including research and RFP process) based on direction and guidance from clients and account leads
  • Manage campaign launch and execution, including maintaining Insertion Orders, delivering creative specs and guidelines, delivering traffic sheets, overseeing pixel and floodlight tag implementation, and reconciling billing
  • Maintain collaborative relationship with internal and external teams to ensure campaign goals are effectively met, including creative and ad serving/trafficking teams, publishers, and reporting/analysis teams
  • Analyze and optimize campaign performance, delivering reporting on a bi-weekly basis
  • Keep direct manager up-to-date on workflow, project status, and due dates
  • Ensure assignments are performed in a timely manner and meet quality and accuracy standards
  • Assist in new business and marketing consulting projects, as needed
  • At least 1 year of digital media planning experience (Programmatic and Social experience is a must, Search experience is also preferred)
  • Knowledge of planning tools and systems (i.e. ComScore, DoubleClick, Kenshoo, Datorama), experience with trafficking is a plus
  • Enthusiastic and passionate about digital media, displaying curiosity and willingness to learn
  • Self-starter and able to work independently
  • Able to handle multiple projects and prioritize responsibilities, while maintaining a high level of accuracy and attention to detail
42

Senior Digital Media Planner Resume Examples & Samples

  • Display a mastery of media fundamentals, including experience and interest in digital media buying and planning with experience in traditional media planning as a plus
  • Demonstrate proficiency with Mediahub and industry systems/tools (Kantar, MRI, DART, etc.)
  • Online media trafficking experience is preferred (DFA/PRISMA knowledge)
43

Junior Digital Media Planner Resume Examples & Samples

  • 1+ years of media buying/planning experience
  • 1+ years of hands on experience with Google AdWords, Facebook Power Editor, or other self-serve ad products. Experience managing multiple projects at one time and effectively assessing and prioritizing workload regularly
  • Position is not eligible for VISA Sponsorship
  • Bachelor’s degree in marketing, advertising, or communications
  • 2+ years of media buying/planning experience
  • Experience managing complex digital media campaigns
  • Previously worked with ad serving technology: DoubleClick Campaign Manager, Sizmek, Flashtalking
  • Previously worked with programmatic ad platforms: DoubleClick Bid Manager, The Trade Desk, AOL One
  • Working knowledge of third party Internet marketing research: comScore Media Metrix and other tools
44

Digital Media Planner Resume Examples & Samples

  • Display a mastery of media fundamentals, across both digital, social, and mobile
  • Experience and interest with programmatic media and paid social platforms and tools such as implementing, managing, and optimizing buys within DSPs will be considered strongly
  • Deliver timely and insightful reports based on campaign data anlysis
45

Digital Media Planner Resume Examples & Samples

  • Plan , execute and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs), working closely with Segment team
  • Identify trends and insights, and optimize spend and performance based on the insights, collaborating with Customer Insight group
  • Collaborate with internal teams to create landing pages and optimize user experience
46

Luca Advertising Digital Media Planner Resume Examples & Samples

  • Develop consumer digital and mobile behaviour insight and trends
  • Analyse the role and impact of various digital touch points on client’s business and marketing strategies
  • Propose strategies that determine which marketing and media solutions should be used to address advertiser’s market needs
  • Work with Media Buyers to ensure that plans are feasible
  • Develop presentations with sales pitches and sales decks to expose those strategies that will help to convince agencies and advertisers to to buy them
  • Create media projects and proposals which detail and justify the media channels to be used
  • Work closely with sales and traffic to ensure that we not only meet client’s objectives but exceed them, ultimately leading to client retention
  • Present media plans and projects to the clients together with the sales team
  • Keep track and report on industry developments relevant to the accounts of sales team, including the activity of key competitors
  • Maintain a detailed awareness of relevant media research and new opportunities within different media channels
  • Analyse campaigns results and interact with agencies and advertisers to created success cases and best practices guides
  • A minimum of 6 years hands-on experience in media planning, preferably in media selling companies
  • Strong strategic and creative thinking with a passion for delivering best-in-class work
  • Advanced Power Point knowledge
  • Be able to understand, interpret and use complex and varied sources of data and statistics
  • Have strong communication skills
  • Be well organised, with strong attention to detail
  • Have a keen interest in trends in media research and technology, with the ability to translate these new opportunities for clients
  • Knowledge of and understanding of all Digital Media of cross platform products and capabilities
47

Digital Media Planner / Buyer Resume Examples & Samples

  • Strategize and create digital media plans for clients in collaboration with account services teams
  • Ensure campaigns are continuously optimized and running efficiently
  • Provide media insights for weekly or biweekly client reports
  • Manage paid search campaigns through Google AdWords and Bing Ads with help of assistant planners
  • Devise paid social strategy and implement in partnership with assistant planners
  • Liaise and build relationships with current and new media outlets and ensure the agency has competitive rates and ad placements
  • Ensure accurate client billing and vendor payments
  • Functional knowledge of the online trafficking process through DCM Ad Server
  • Loves working in a team environment
  • Has a positive outlook
  • Is kind
  • Appreciates the arts
  • Is naturally curious
48

Senior Digital Media Planner Resume Examples & Samples

  • Researches, plans and implements all paid interactive elements: banner, search, in game, email and mobile marketing etc. Recommends segmentation and targeted contact strategies. Ensures holistic approach through close collaboration with creative, account service etc
  • Identifies key metrics and recommends appropriate campaign management and measurement mechanisms to evaluate campaign performance. Actively monitors campaign results, implements and makes optimization recommendations and updates campaign reporting regularly
  • Assists with developing interactive media strategies for new business initiatives. Assists with process flow required to facilitate interactive media programs
  • Negotiates and manages multiple vendor partnerships keeping client goals and objectives top of mind
  • Evaluates potential business development partnership proposals on behalf of clients and provides POV and rationale on feasibility and benefits
  • Assists with providing digital education and consultation to teams
  • Utilizes strong organizational skills to manage media budgets, contracts and bills on client’s behalf
  • Bachelor’s degree in advertising, marketing or related field. 3+ years experience and previous digital media experience required
  • Ability to gain respect of your clients and internal teams
  • Strong interpersonal skills, including conflict resolution, consensus-building skills and leadership abilities
  • Knowledge of digital media vehicles, tactics, mobile, search, etc
  • Demonstration of strong verbal, written and presentation skills, including good grammar, spelling, punctuation and attention to detail
  • Exceptional organizational and communication skills
  • Knowledge of and experience with tools such as; DART, Excel Google Suite (Adwords, analytics, etc.) Neilsen Suite (@Plan, AdRelevance), etc
49

Digital Media Planner Resume Examples & Samples

  • 35%- Media planning and buying -- across display, video, mobile and social channels – owning elements of planning and execution
  • Advance computer knowledge (Excel, Powerpoint)
  • Experience with a third party ad server (DART/DFA preferred)
  • Strong writing, presentation and strategic and analytical thinking skills
50

Digital Media Planner Resume Examples & Samples

  • Manage social and programmatic buys including plan development, audience selection , optimization, and reporting
  • Develop and execute strong and effective social media plans incorporating programmatic, display, mobile and video based on sound strategies and research
  • Participate in overall media strategy development and participate in group brainstorming sessions with the intention of bringing great ideas to life
  • Supervise insertion order process and ensure adherence to budgets, terms and conditions
  • Work with creative partners on ad development to ensure media and creative strategies work in harmony
  • Work with Digital Media Manager to ensure plans are on strategy and meet objectives
  • Utilize data to configure, operate and optimize campaigns to meet company objectives
  • Lead analysis on media delivery, performance, trends and future implications and make optimizations based on insights from varying sources
  • Work with Ad Operations Manager and Analytics team to ensure proper technical set-up for tracking, testing, reporting, and optimization
  • Manage relationships with relevant outside partners
  • Seek new trends and opportunities within the industry within display, mobile, social and video; develop POVs to share with media team
  • 3-5 years of related experience required (buying, planning, analyzing digital media/marketing, etc)
  • Experience with social-specific platforms (e.g. Facebook Business Manager, Twitter ads, Snapchat ad platform)
  • Experience with media buying technologies such as social buying platforms, DSPs (DataXu a plus), third party ad servers, and web analytics platforms (Adobe a plus)
  • Experience working across media functions
  • Experience executing programmatic and social buys
  • Advance computer knowledge (Microsoft suite: Excel, Powerpoint)
  • Strong analytical thinking skills
  • Nimble and flexible to succeed in a fast-paced environment and balance multiple projects
51

Digital Media Planner Resume Examples & Samples

  • Self-starter/demonstrates initiative
  • Excellent time management and multi-tasking skills
  • Minimum 1 year experience in digital media planning/buying
  • Working knowledge of Syndicated tools (MRI, Comscore, etc)
  • Strong analytic skills and ability to relate results to client business objectives
  • Knowledge of media tools (ad serving, research) and procedures (both media and inter-department)
  • Direct response media experience strongly desired
52

Digital Media Planner Resume Examples & Samples

  • Assist with client and Agency partner planning needs and implementation across digital and magazine channels
  • Training/Support for Assistant Planners in billing, trafficking, creative implementation, campaign reporting and analytics deliverables
  • Assist and participate in reporting to clients
  • Knowledge of consumer habits & touchpoints, i.e. magazine, digital mobile, social, video
  • Manage Vendor Billing: insertion orders, monthly billing reports, discrepancy resolution, and reconciliations
  • Assist supervisor in negotiation of Buys, Makegoods, Positioning, Value Add Negotiations
  • Maintain a working knowledge of all 3rd party technology partners (adserving, verification) as well as governances for transparency and verification
  • Prepare and deliver buying and or digital trafficking specs and guidelines
  • Navigate operational needs in order to effectively launch campaigns in flawless fashion
53

Digital Media Planner Resume Examples & Samples

  • Minimum 1-2 years working in marketing, digital sales support or related field. Previous digital experience a plus
  • Excellent customer service skills and strong communicator over email and telephone
  • Exceptional problem solver - especially when competing with software and Technology
  • Eagerness to learn new media/technology in an environment that is constantly changing
  • Maintain strong ongoing knowledge of the digital advertising landscape and industry
  • Above average proficiency in all Microsoft applications, especially PowerPoint and Excel
  • Working knowledge of Photoshop or related software a plus
54

Digital Media Planner Resume Examples & Samples

  • Collaborate with Sales, Sales Development and Studios teams to develop proposal strategy, recommend media placements and programs, and ensure client objectives are met
  • Create media plans with the goal of maximizing revenue potential, factoring in client budget, target audience, KPIs, additional RFP requirements as well as internal business objectives
  • Forecast avails with inventory management system to determine appropriate impression volumes and strategic product mix for each proposal, consulting with Ad Operations teams, as necessary
  • Communicate advertising specifications and relevant ad-related requirements within the media plan, consulting with Ad Operations teams, as necessary
  • Utilize data management platform to identify and create custom audience segments from a mix of 1st and 3rd party data sources
  • Build IOs in order management system, adhering to defined business processes
  • Deep knowledge and understanding of all product offerings, ad-serving and audience targeting capabilities
  • Effective time management and adherence to deadlines, both internal and external
  • BA/BS Degree
  • Minimum of 1-2 years of media experience (agency or publisher side a plus)
  • Strong time management capabilities, attention to detail, exceptional organization skills and proven ability to multi-task
  • Thrives in a fast-paced, deadline-oriented environment; is a self-starter, collaborative and entrepreneurial
  • Strong problem-solving and negotiation skills
  • Proficient working knowledge of Microsoft Excel/Word & Google Sheets/Docs
  • Solid technical skills and experience with ad-serving technologies and analytics tools
55

Digital Media Planner, Programmatic Resume Examples & Samples

  • A fast and agile thinker who works hard to solve complex business challenges
  • Someone with a high level of attention to detail
  • A self-starter with excellent qualitative skills
  • An information seeker who can mine "big data" to understand how experiences impact consumer behavior and what drives business results
  • Highly organized with the ability to manage multiple tasks simultaneously
  • Someone who has the ability to articulate and deliver information effectively
56

Digital Media Planner Resume Examples & Samples

  • Main Accountabilities: (Outline a list of the main accountabilities for the role)
  • Build multi-platform advertising campaigns in order to cash system based on advertiser needs communicated from Sales
  • Provide sales with proposal presentations of campaigns containing IO and supportive information
  • Manage inventory validation and contract management, providing alternative options with supportive information for inventory constraint issues
  • Monitor and analyze ad campaign performance to ensure customer satisfaction
  • Work with Media Trafficker to provide optimization solutions to sales based on strategic analysis and insight on campaign under-delivery
  • Run required reports including, but not limited to, breakage, renewals, ROI, sales tracking
  • Manage issues (delivery discrepancies, billing disputes, technical issues, etc.) with clients, agencies, and/or internal parties and provide resolutions to these issues
  • Work directly with advertisers/media designers to collect creative assets, troubleshoot technical issues, and correctly implement campaigns
  • Liaise with billing and collections teams as necessary to ensure timely and accurate invoicing
  • Review all incoming creative for compliance with technical specifications and content restrictions
  • Assist Operations Manager with development of internal process documentation or forms as necessary
  • Other project based work as needed
  • BA/ BS required
  • Strong knowledge of marketing and digital advertising products
  • Must have minimum 1-2 years Digital Advertising Planning/Purchasing experience. Related experience at an Internet company is a plus
  • Prior experience in the travel industry a plus
  • Strong attention to detail and great organizational skills
  • Ability to multitask, efficiently time manage and prioritize responsibilities
  • Excellent written and verbal communication skills and a serious commitment to customer service
  • Ability to work in a team-centric environment
  • Proficiency with MS Office (Excel, PowerPoint and Word)
  • Problem-solving skills and resourcefulness required
57

Digital Media Planner Resume Examples & Samples

  • Drive the design and evolution of rock-solid media plans and testing roadmaps to overcome campaign obstacles and achieve advertisers’ marketing objectives
  • Provide training and mentorship to junior staff in order to flawlessly execute your launch and optimization plans
  • Communicate with client on consistent basis, keeping them informed of status items requiring attention, reasons for performance shifts, pacing, projections and additional opportunities to grow and improve their campaigns
  • Study and analyze daily performance of campaigns, identify optimization and testing opportunities and work with media specialists to execute to ensure campaign performance goals are met
  • Support Department Growth by supporting new business efforts, driving product innovation, attending industry events and supporting the company-wide marketing communication efforts
  • Collaborate with other Media Team and Account Team members to develop integrated marketing strategies in support of advertiser objectives
  • Stay apprised of industry news and leverage available research tools to cutting edge digital opportunities, expand the partner reach media placement opportunities and request proposals to align with agreed upon strategy