Digital Advertising Resume Samples
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Digital Advertising Resume Samples
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TH
T Hills
Tessie
Hills
3566 Leanna Drives
Houston
TX
+1 (555) 222 3708
3566 Leanna Drives
Houston
TX
Phone
p
+1 (555) 222 3708
Experience
Experience
Chicago, IL
Digital Advertising Analyst
Chicago, IL
Ondricka, Schmeler and Ebert
Chicago, IL
Digital Advertising Analyst
- Support online campaign management, reporting and analytics in SEM, Social Media and other emerging digital channels
- Perform daily analysis on campaign results
- Analyze and optimize performance across device types and multiple markets
- Works directly with our local sales team to gather feedback for better campaign localization
- Works collaboratively with cross-functional teams including Creative, Business Intelligence, Sales and Web Analytics
- Adjust bids, apply filters and targeting settings to optimize performance
- Develop requests for new creative, landing pages and ad copy
Boston, MA
Digital Advertising Operations Specialist
Boston, MA
Fisher, Lynch and Daugherty
Boston, MA
Digital Advertising Operations Specialist
- Constantly monitor and improve customer satisfaction as it relates to successful campaign management and campaign performance
- Monitor daily, weekly, and monthly campaign performance to ensure full delivery and maximize creative performance
- Assist with documenting, updating and maintaining ad specs, trafficking and workflow procedures for client accounts
- Regularly prepare campaign delivery/performance reports and other strategic analysis/research
- Working knowledge of Video Ad Serving Systems like FreeWheel, Adap.tv and Video standards like VAST/VPAID a plus!
- Maintain proactive communications regarding account status across multiple account stakeholders including sales and senior management
- Provide excellent customer service for clients and agencies
present
Chicago, IL
Digital Advertising Lead
Chicago, IL
Goldner, Legros and Sauer
present
Chicago, IL
Digital Advertising Lead
present
- Lead the budget development while monitoring key metrics and develop strategies to optimize performance
- Proactively review & assess performance metrics and suggest recommendations to improve Digital Advertising program
- Execute segmentation strategies that include depth, duration, frequency, event interaction, channel, geo, device, network, creative and more
- Create cohesive strategy and planning process that integrates key offline events, Omni-channel marketing imperatives, and online specific campaigns
- Establish KPI’s and set up web analytics dashboard reports
- Responsible for strategy, delivery and driving improvements for the program
- Knowledge with tag management systems (e.g., Adobe DTM, Ensighten)
Education
Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Kaplan University
Bachelor’s Degree in Marketing
Skills
Skills
- Search Engine Optimization experience Demonstrates proficient knowledge of social media and ad placement
- Demonstrates a proficient understanding of landing page best practices and A/B testing
- Demonstrates current knowledge of search engine marketing trends and best practices
- Demonstrated strong and effective verbal, written, and interpersonal communication skills
- Ability to prioritize and multi-task in a flexible, fast paced and changing environment
- Experienced in lead generation and performance marketing
- Holds sales executives accountable to performance by reviewing digital metrics, including forecasting to maximize opportunities and determine areas for improvement
- Previous experience with managing multiple campaigns with monthly budgets of $5k+
- Develops staff through ride-along coaching, participating in client meetings, feedback, training and career path opportunities
- Utilizes a comprehensive knowledge of the industry, the competition, and the client to develop and execute value added strategies that generates business and strengthens our position in the marketplace
15 Digital Advertising resume templates
Read our complete resume writing guides
1
Digital Advertising Operations Specialist Resume Examples & Samples
- Implement and manage the delivery of video advertising campaigns in Free Wheel. Ensure timely trafficking of campaigns, campaign performance optimization, troubleshooting, and reporting
- Ensure that campaigns launch on time and are fully executed according to the insertion orders
- Become a video ad ops subject matter expert (SME) leading both internal and external clients through the most efficient and cost effective campaign deployments
- Maintain proactive communications regarding account status across multiple account stakeholders including sales and senior management
- Build strong troubleshooting acumen at the campaign, line item and creative level
- Constantly monitor and improve customer satisfaction as it relates to successful campaign management and campaign performance
- Assist with documenting, updating and maintaining ad specs, trafficking and workflow procedures for client accounts
- Ensure creative adheres to technical specifications, including testing and troubleshooting third party ads
- Additional projects and/or tasks supporting the Ad Ops team as requested
- 2 years of video trafficking experience
- Video campaign management, pre & post sales experience a plus!
- Detailed-oriented, organized and excellent written/verbal communications
- Working knowledge of Video Ad Serving Systems like FreeWheel, Adap.tv and Video standards like VAST/VPAID a plus!
- Experience with HTML, JavaScript, Flash Action Script, video, and other various forms of rich media online creative formats and related code
- Self-motivated, detail-oriented, and analytical
- Excellent project management skills
- Prioritization skills to handle multiple, competing projects
- Ability to thrive in a fast-paced, high pressure environment
- Experience working in the entertainment industry
2
Digital Advertising Resume Examples & Samples
- Ensures our auto sales force is driving new digital sales (by assessing and facilitating the use of best practices in solutions-based selling), up-sell of existing key account advertisers, while driving retention, and minimizing product cannibalization
- Holds sales executives accountable to performance by reviewing digital metrics, including forecasting to maximize opportunities and determine areas for improvement
- Develops staff through ride-along coaching, participating in client meetings, feedback, training and career path opportunities
- Networks nationally, regionally, and locally to stay abreast of emerging digital trends, rates and product solutions
- Utilizes a comprehensive knowledge of the industry, the competition, and the client to develop and execute value added strategies that generates business and strengthens our position in the marketplace
3
Senior Director, Digital Advertising Resume Examples & Samples
- Oversee all aspects of digital launch campaigns for new show brands via paid media, including digital display (rich and standard media), custom units, partnerships, mobile, social, and search
- Liaison as the main point-of-contact for all agencies, internal departments, sites, and third-party vendors. Senior Director will serve as the client to both internal creative and external agencies
- Must have working knowledge of existing and emerging trends in TV, media/entertainment, youth and pop culture
- Facilitate the needs for all outside promotion and paid social media efforts and follow through with delivery of assets
- Establish and maintain timelines for all projects and implement all job requisitions with the creative team, working directly with designers, writers and producers
- Able to leverage strategies, creative and technologies with an eye to integrate a big idea through multiple marketing tactics creating a holistic paid communications plan
- Initiate and attend all meetings, brainstorm sessions, and other internal and external conference calls
- The Senior Director will work closely with the in-house digital media team helping to collaborate on the types of creative units secured across display, video, mobile, and paid social
- The candidate will also work to execute all parts of the paid digital media plan ensuring one cohesive strategy that works together
- Bachelors Degree in Marketing, Communications or Television
- Minimum of 7 years experience working directly in the digital space – ideally agency, studio or network
- Excellent business and communication skills (written and verbal)
- Should be highly skilled in time management to facilitate involvement in multiple projects
- Flexibility and an ability to work in a fast-paced, deadline-driven environment
- Highly developed communication skills — both verbal and written
- An ability to work with others, in-person or via telecommunication, and generate ideas and tasks
- Experience with various types of digital software and functionality is preferred
- Familiarity with entertainment websites, blogs, and social media outlets is a must
4
Digital Advertising Operations Analyst Resume Examples & Samples
- Support Ad Sales staff in understanding current offerings and available inventory
- Provide prospective advertising plans to Ad Sales staff on a per customer/request basis
- Use Double click for Publishers (DFP) to serve all advertising campaigns to site
- Monitor campaign progress regularly to ensure delivery goals are met
- Promptly discuss under delivery potential with corresponding sales person and offer solutions
- Provide requested screen caps and end of campaign reports
- Create and manage an effective network stack
- Acquire and maintain relationships with vendors such as ad networks
- Set floor CPM's and manage throughout the year, accommodating trends
- Report on monthly network revenue
- Regularly report on website traffic trends (weekly and monthly)
- Work with team members or management to supply custom reports as needed
- Present data and actionable insights to varying groups of peers or management as needed in a clear, concise, and simplified manner
- Identify, request, and implement new analytics requirements
- Support the general Digital Product and team with technical knowledge of the website and its related platforms, troubleshooting
- Integrate ad serving and analytics platforms/capabilities with products related to the website (e.g. Ooyala, Wordpress, Mailchimp)
- Ad trafficking, campaign management, campaign reporting, vendor relationship management, and revenue reporting for CliffsNotes.com ad inventory
- Work with Business Partners and TG to identify and execute new website/analytics requirements
- LI-CT1
5
Director of Digital Advertising Data Solutions Resume Examples & Samples
- Collaborating with large digital advertising partners and end users to provide a knowledgeable, business and technical point of interface
- Manage development projects in conjunction with lead engineering architects
- Ensuring on time delivery of development track
- Staying current with digital advertising and big data industry trends
- Advising and educating management on their relative importance and impact
- Experience in product development, creating data insights, large scale data analysis for business intelligence and information based products
- Experience with leading business requirements discussion, building use cases and requirements and understanding how to prioritize a product roadmap
- Advanced knowledge of technical standards and development concepts and ability to work with engineering staff to find optimal solutions
- Experience with Hadoop, Hive, SQL
- Experience in working with digital advertising products, publishers or other stakeholders in the digital advertising marketplace
- Experience with Microstrategy/Tableau or equivalent
- Cross organizational management ability – experience working outside of a single silo
- Cross-functional experience – working on projects with both the business and IT to accomplish a shared goal
- An ability to instill and reinforce a strong customer service and business-oriented ethic in a team
- Ability to manage and work with a culturally diverse population
- Good communication skills and ability to describe the product
- Ability to balance between data needs, requirements and resources
- Strong management & leadership skills with a proactive participative management style
- Ability to work well and productively, always projecting a positive outlook in a fast-paced, sometimes stressful environment, Go getter and self-motivated
6
Digital Advertising Executive, Keys Resume Examples & Samples
- Increase market share by gaining new business and growing existing client base through aggressive face-to-face sales calls, up-sells, appointment setting and cold calls with customers and/or potential customers
- Understand the clients’ advertising needs to develop and deliver custom solutions that provide and deliver ROI for them
- Meet or exceeds revenue expectations
- Work cooperatively with other sales reps, account managers and sales associates in developing advertising campaigns with an online solution
- Strategizes with team members to plan and execute multimedia marketing plans
7
Digital Advertising Analyst Resume Examples & Samples
- Experience manipulating large data sets, interpreting data trends, and recognizing discrepancies in data streams using a multitude of disparate data sources and tools,
- Ability to condense large datasets to summarize and report results in a clear and effective manner, verbal or written
- Experience forecasting online advertising media inventory or forecasting in comparable industry
- Demonstrated ability to work under tight deadlines, with a sense of urgency
- Excellent analytical skills, with the ability to process, consolidate, and understand large datasets from a variety of sources
- Advanced knowledge Office skills with proficiency in Excel (including the use of Macros, complex formulas)
- Excellent written and verbal communication skills for internal and external communications
- Working knowledge of digital advertising industry a plus, with experience in TV/media ad sales or research preferred
- Knowledge of relational databases
- T-SQL knowledge a bonus
- Experience using the FreeWheel order management and ad serving platforms (both RPM and MRM)
8
Digital Advertising Resume Examples & Samples
- Develop, build, implement and manage paid search campaigns
- Optimize and develop strategies for keyword campaigns to increase effectiveness
- Maintain keyword campaigns within specified budgets
- Identify numerical trends within paid search accounts
- Create and implement new strategies
- Track, report, and analyze website analytics, initiatives and campaigns
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Optimize copy for both the search engines and conversion
- Perform ongoing keyword discovery, expansion and optimization
- Research and analyze competitive landscape
- Perform basic SEO analysis and provide on and off-page tactical recommendations
- Must possess a minimum of 3years of search engine marketing experience
- Previous experience with managing multiple campaigns with monthly budgets of $5k+
- Demonstrates a proficient understanding of landing page best practices and A/B testing
- Hands-on experience with site analytics including Google Analytics, Webtrends, SiteCatalyst (Google Analytics certified preferred)
- Experienced in lead generation and performance marketing
- Demonstrates current knowledge of search engine marketing trends and best practices
- Ability to prioritize and multi-task in a flexible, fast paced and changing environment
- Must demonstrate a team-oriented, positive attitude with a proven capability to work well with others
- Search Engine Optimization experience Demonstrates proficient knowledge of social media and ad placement
9
Director, Digital Advertising Resume Examples & Samples
- Define and optimize strategies across SEO, paid search, and display channels for target client KPIs (e.g., traffic, revenue, new clients, Beauty Insider migration, app downloads)
- Regularly assess and optimize digital marketing spend across channels based on an understanding of attribution analytics, major trends, and competitive insights
- Socialize overall strategy, priorities, roadmap, and goals to ensure cross-functional alignment and effective performance management
- Manage relationship with key media vendors as well as strategic partners
- Drive improved visibility and understanding of client behavior, channel performance, and incrementality in partnership with Analytics as well as media vendors
- Define strategies to support company priorities (e.g., brand marketing campaigns, product launches, PLAY! by Sephora, local/stores marketing) through paid advertising and search
- Partner with Merchandising, Integrated Marketing, and Digital Marketing to formalize brand co-op marketing strategies, including requirements to scale support
- Partner with Product Management to shape technology roadmaps that enable more effective digital marketing
- Build and deliver on monthly/annual budgets as well as revenue forecasts
- Be a thought leader regarding digital marketing innovation, industry trends, third-party tools and technology, new best practices, and consumer engagement insights
- Analyze channel performance data and partner with Analytics on internal reporting to inform senior management of key insights as well as relevant action items
- Lead and mentor a digital marketing team of ~9 employees
- BA with a degree in Marketing or related field; MBA preferred
- 7+ years of relevant experience, including in paid search and display marketing
- Previous experience managing, motivating, and developing teams
- Proven strategic, analytical, data-interpretation, problem-solving and negotiation skills
- Ability to work cross-functionally and prioritize requirements from various stakeholders including senior management, merchandising, product management, technology and other marketing teams
- Outstanding written and oral communication skills
- Strong organizational skills and an ability to work under pressure to meet ongoing deadlines
- High proficiency in Microsoft applications (Excel, Word, PowerPoint)
10
Digital Advertising Operations Specialist Resume Examples & Samples
- 2+ years experience in Online Ad Operations
- Proficiency in HTML, FLASH and other Rich media formats
- Knowledge of ad serving constituent technologies (ad server logic, redirects, pixels and cookies)
- Experience with third party ad servers (DCM, Sizmek, Pointroll, Celtra, etc) DART/DFP experience preferred
- Experience in managing third party rich media builds and/or working within rich media self-service platforms
- Strong problem solving and communication skills
- QA campaign creative for spec compliance and proper functionality
- Learn about and test new ad technologies
- Troubleshoot operational campaign issues with both internal and external parties
- Keep on top of industry trends in online advertising and ad operations
11
HBO Director, HBO NOW Digital Advertising Resume Examples & Samples
- Take leadership role in the development of creative strategy and execution, ensuring our digital advertising generates maximum product demand, education and consideration
- Oversee digital campaign implementation with media agency, creative agency and maintenance of testing matrixes
- Partner with internal performance marketing teams to build clear communication strategies and messaging around critical business issues and custom audiences
- Work with analytics team to ensure all executions are meeting KPI benchmarks and establish a responsive development and review process across a variety of creative resources
- Primary liaison with Partner Marketing team to ensure distributors have necessary digital assets market our services
- Must be a thought leader and innovator on all digital platforms to foster new resources and deliver on growing need for alternative creative approaches
12
Campaign Manager, Digital Advertising Resume Examples & Samples
- Study, and Introduce new technological advancements to group as existing systems are updated (DFP, Jira, FatTail)
- Coordinate and work with team members on special projects and training documentation. Share knowledge with team and department regularly
- Improve inter and intra department communication, streamline processes
- Monitor ad-server delivery and corresponding 3rd party pacing and delivery. Troubleshoot discrepancies, proactively implement solutions across ad server. Provide suggested measures to ensure full revenue expectations are realized
- Mentor and train Campaign Managers, with focus on best practices and comprehensive campaign management excellence
- Make recommendations for process improvement and ad operations efficiencies. Establish best practices
- Execute and implement advertising campaigns to ensure accurate impression, performance and revenue delivery. Accurate scheduling and trafficking of contracts from the contract management system (FatTail) to the ad serving platform (DFP Premium)
- Coordinate with Account Managers, external clients, creative and other departments for set-up and implementation of campaigns. Represent AdOps/CM perspective for Internal Kick-Off Calls. Understand client needs/ success metrics
- Maintain QA process for all advertisements, assuring that all ads meet creative specifications and are tracked properly
- Ensure that contract management system (Fat Tail) aligns with Ad Server (DFP) with respect to change orders (campaign delays, optimizations, etc.) and alert team of changes that will affect revenue
- Minimum of 3 years experience with digital ad serving systems and trafficking required
- Understanding of online advertising concepts and industry best practices
- Knowledge of systems: contract management, ad server, content management
- Knowledge of inventory/contract management/analysis systems (e.g. FatTail and DFP)
- Basic ability in HTML and JavaScript
- Understanding of ad yield and on-line performance metrics required
- High attention to detail required
- Experience using Internet, on-line ad databases, email
- Positive attitude and ability to work under tight time restrictions
- Uphold and evangelize Meredith core culture values and the Meredith brand values in every day responsibilities
- Be a problem-solver, not just a problem alerter. Problem alerters are a dime a dozen. It is easy to sit around and point out the flaws of any system, product or organization. Meredith needs problem solvers. Problem solvers are the real innovators in this world
- Be humble
13
Manager, Digital Advertising Operations Resume Examples & Samples
- Responsible for the coordination of media running on the Marvel.com and Marvelkids.com digital, video and mobile platforms
- Project manages media and advertising campaigns with various groups within the organization: Sales, Operations, Product, Publishing, Accounting / Finance
- Manages house ad campaign executions – inventory, planning and ad trafficking
- Collect and traffic ad campaign assets through appropriate third party
- Accountable for coordinating, testing, uploading and troubleshooting creative assets and third party tags
- Monitors the billing and invoicing for advertising revenue and campaigns
- Create and edit integrated sales decks for internal and external presentation
- Consistently monitors and reviews all live digital media campaigns
- Maintain Marvel’s Ad Specification sheet
- Responsible for campaign tracking, proof of performance and all other back end reports
- Minimum 1-3 years of digital account management experience
- Well organized and detail-oriented
- Excellent writing and verbal skills
- Applicant should be proficient in working in all advertising related ad serving and ad management tools, including but not limited to: DART, DoubleClick for Publishers, Salesforce
- Experience managing the development of custom advertising products
- Self-motivated, able to evaluate and provide insight related to revenue recognition
- Effective problem resolution skills with proven ability to remove roadblocks
- Ability to cultivate sales and client relationship
14
Campaign Manager, Digital Advertising Resume Examples & Samples
- Coordinate with clients and/or agencies to obtain creative materials and launch advertising campaign
- Update contract management system (Fat Tail) with campaign change orders (campaign delays, optimizations, etc.) and alert team of changes that will affect revenue
- Reduce account attrition by ensuring program goals are met and exceeded
- | All must be met to be considered
- Uphold and evangelize Allrecipes core culture values and the Allrecipes brand values in every day responsibilities
15
Digital Advertising Operations Specialist Resume Examples & Samples
- Set up, optimize, troubleshoot, traffic, report on all digital campaigns across multi-platform verticals
- Regularly prepare campaign delivery/performance reports and other strategic analysis/research
- Provide guidance on ad serving methodologies and campaign solutions for sales teams, as directed
- Maintain relationships with multi-market sales teams, being resourceful
- Participate in larger digital goals and initiatives, set by Sinclair Digital
- 6-12 months of experience in an online advertising sales support or analytics role
- Charismatic and energetic demeanor
- A ‘can do’ attitude and team player
- Excellent interpersonal and communication skills; perfect written and spoken English a must
- Ability to multitask and work efficiently in a fast paced environment
- Ability to handle projects in a professional and timely manner
- Bachelor’s or Associates degree
- General understanding of the internet and interactive advertising; familiarity with online advertising terminology and market trends is a plus
- HTML and other technical experience is a plus
16
Summer Digital Advertising Intern Resume Examples & Samples
- Great attention to detail and strong quantitative skills – familiarity with Excel a must
- A self-starter with proven resourcefulness and problem-solving abilities
- Tech savvy and creative
- Interest in digital media spaces and eagerness to try new things
- Experience in executing digital advertising campaigns, including familiarity with Doubleclick, Adwords, Facebook and Twitter Ads platforms a plus
17
Digital Advertising Team Lead Resume Examples & Samples
- Participate in innovation testing and new product and creative rollouts – mobile, video and web
- Focus on continuous advertising product development and process improvement by identifying areas for change or efficiency updates within National Revenue team or within the markets
- Troubleshoot ad tech partner issues with the market support teams, as necessary, to determine the cause and solution
- Prepare and follow project plans to complete initiatives and evaluate their success
- Take the lead on generating ad tags for new sites and sections across all markets, in both mobile and desktop
- Manage internal delivery team resources for product launches, perform internal deliverables as needed
- Update and maintain digital product catalog within order management system
- Assist in facilitating standard operating procedures for new advertising products across National Revenue teams, Tribune departments and the markets
- Assist in defining and documenting quality metrics for partners and internal processes
- Recommend, interpret and implement quality assurance standards that ensure quality service is provided to all customers
- Lead training and knowledge sharing sessions about various topics related to the current digital industry and specific tronc digital strategies and processes
- Exhibit a strong knowledge of digital advertising operations systems and processes, as well as market specific procedures and tools
- Exhibit exceptional analytical, documentation, organizational, project management and listening skills
- Exhibit the ability to operate well in a multi-market team environment
- Maintain a strong working knowledge of all utilized systems and policy standards and procedures related to digital advertising and tronc
- Other projects, as assigned by management
- Bachelor’s degree and 3-5 years’ work experience with strong aptitude towards the digital advertising industry, particularly in the areas of sales, operations and fulfillment preferred
- DFP Sales, DFP, or comparable ad server experience is preferred
- Must have strong project management, time management, problem solving and organizational skills
- Must be able to work both independently with minimal daily oversight, as well as in a team environment, and be able to interact effectively with other team members, management and customers
- Must have good troubleshooting, interpersonal, verbal, and written communications skills
- Must be able to prioritize multiple assignments, with a high degree of accuracy, and function quickly in a fast-paced, deadline-oriented environment
- Must have a strong customer focus that conveys responsiveness and competence
- Limited travel may be required
- No direct revenue/budgetary/staff responsibility
18
Campaign Mgr, Digital Advertising Resume Examples & Samples
- Execute and implement advertising campaigns to ensure accurate impression, performance and revenue delivery
- Ensure clients’ ads are trafficked, monitored, and optimized
- Accurate scheduling and trafficking of contracts from the contract management system (AdBook) to the ad serving platform (DART for Publishers)
- Coordinate with sales, client, creative and other departments for set-up and implementation of campaigns
- Provide existing/historical program feedback during proposal process to generate compelling renewable advertising programs
- Minimum of 1 year experience with digital ad serving systems and trafficking required
- Intermediate level of Excel required, including the ability to make and use pivot tables. Basic proficiency in other Microsoft Office applications required
- Must enjoy & effectively build relationships with internal & external contacts. Ability to collaborate and work cross-functionally
- Requires ability to sit and work at computer for most of the work day
- Be able to think strategically and act tactically. Willing to roll up your sleeves and do what needs to be done
- Be a problem-solver, not just a problem alerter. Problem alerters are a dime a dozen. It is easy to sit around and point out the flaws of any system, product or organization. Allrecipes needs problem solvers. Problem solvers are the real innovators in this world
19
Digital Advertising Operations Analyst Based Resume Examples & Samples
- Work with account managers and vendors to troubleshoot ad campaigns on site, mobile, app and email products
- Work with various Global Teams based in Paris, London, NY and Asia and to be able to liaise with teams and having understanding/flexibility of working in challenging Global environment
- Perform thorough QA checks on ad creative, and work with the Account Management team to resolve any conflicts or concerns
- Provide technical QA support on custom programs and executions
- Manage various aspects of technical implementation and testing for ad products and custom builds
- Complete data entry and setup of campaigns, along with general reporting and analysis functions as needed
- Oversight of calendar and inventory reservation and management
- Provide post-implementation support
- Oversee our monthly expected under delivery meeting, look at all of our live campaigns and work towards making sure everything delivers in full QA or troubleshoot 3rd party tags, flash files, and other advertiser-provided creative
- Track, measure, and analyse the performance of multiple advertising campaigns and run reports through different tools/platforms and combining all the data together to make it more effective and easy for client and sales to understand
- Optimize campaigns when necessary
- To be able to work for all type of campaigns to run on Mobile, Tablet, NYT apps, desktop including Native, video, premium and programmatic
- Other duties may be required if necessary
20
Senior Associate, Digital Advertising Resume Examples & Samples
- Provide direction to creative and media agencies
- Responsible for creative development, including briefing, asset reviews, legal and compliance approvals, creative rotations, asset deployment and measurement
- Review media buys
- Manage timeline, blueprint, rotation and agency assignments and management (strategy through implementation)
- Work with Consumer Insights to define KPIs and measurement plans and set-up Executive updates monthly to report on online learning/findings
- Secure legal approvals and maintain compliance records
- Proactive management of new vendor opportunities, compliance and regulatory requests, etc
- Promote a risk-aware culture, ensure efficient and effective risk and compliance management practices by adhering to require standards and processes
- 2 + years of digital communications experience
21
Digital Advertising Operations Specialist Resume Examples & Samples
- Direct knowledge of digital advertising standards and processes in VOD, Live and broadcast environments
- Hands-on experience with digital media related third party advertising platforms and tools including FreeWheel, DoubleClick, etc. and order management systems including Operative 1
- Seasoned project and vendor management skills with ability to drive planning, timelines, resourcing plans, budgets and status reporting
22
Director, Digital Advertising Products Resume Examples & Samples
- Direct knowledge of advertising standards and processes in both VOD and broadcast environments
- Ability to define, drive and effectively communicate product vision and roadmap across cross functional stakeholder and executive level teams
- Strong awareness of modern UX design and digital product management methodologies
- Hands-on experience with digital media related third party advertising platforms and tools including FreeWheel, DoubleClick, etc
- Exceptional verbal and written communication skills with ability to document or present complex insights related concepts to business, technical and executive teams
23
Intern for Digital Advertising Platform Resume Examples & Samples
- Work as part of the product management team defining the next generation real-time marketplace for digital advertising, SAP XM
- Support the project office for the SAP XM product management
- Support agile product requirements engineering and management
- Work as part of a highly dynamic, young and inspiring team,
- Bring a “can do attitude” as we see ourselves as an intra-company start-up
- Prepare SAP XM roll-out material and documentation
- Conduct market analysis independently
- Support product requirements management & governance
- Support producing expert video sessions
- Support business process engineering activities
- Student (f/m) - preferred field(s) of study: Business information systems, business administration, informatics
- Computer skills: MS Office is a must, experience with Java, Java Script, HTML5 or other programming languages preferred, experiences with JIRA is a plus
- Language skills: fluent in English and German
- Soft skills
24
Digital Advertising Technical Manager Resume Examples & Samples
- Lead internal consultant for developing portfolio of industry standard advertising products and ensuring the interoperability of diverse commercial and content systems and tools (ad servers, SSPs, content management systems, financial tools and reporting)
- Represent and advocate sales priorities with digital media technical and development teams as required to address queries, test deployments of ad tags/new formats and support any new advertising related developments
- Primary technical representative for ad sales within the project delivery teams for new consumer offerings
- Advise and define the ad operations workflow process for digital sales activity across the DNI footprint. Developing, communicating and implementing practices in order to improve the efficiency, performance and standard of the department
- Manage communication with third party advertising technology vendors. Participate to the programmatic offer development
- Advise in a variety of operational and systems situations, such as: network design and configuration, troubleshooting trafficking issues and assisting peers and staff with technical matters
- Lead QA and development contact for all new websites, ad formats and third party integrations
- Maintain technical specifications documentation to facilitate the third party development of advertising creative
- Solid understanding of online ad serving platforms (FreeWheel, Doubleclick, etc) and advertising creative delivery
- A strong knowledge in HTML/CSS and Javascript coding languages (including HTML5)
- Familiarity with API standards for the development of interoperable advertising systems
- Previous experience working within content management systems and video delivery platforms (Brightcove, etc.)
- Ability to articulate and prioritize operational needs to technical vendors and production houses
- Previous experience in a digital ad ops/trafficking/programmatic role appreciated
- Detail- and deadline-oriented
25
Digital Advertising Internship Resume Examples & Samples
- Assist in running advertising campaigns across all platforms
- Gather fan data to help with advertising targeting
- Coordinate between multiple departments
- Help with the creation of ad reports for clients
- Assist with proper monthly accounting to the Finance department
- Must receive college credit
- Previous internship experience in the music industry, marketing, or advertising
- Excellent analytical , organizational, and critical thinking skills
- Strong writing skills & the ability to coherently convey information
- Comfortable with learning third-party digital advertising tool
- Familiarity with Excel, Pages, Numbers, Google Docs, HTML, CSS, Photoshop, InDesign, Dreamweaver, and/or Evernote is a plus
26
Graduate Digital Advertising Strategist Resume Examples & Samples
- 1-2 years proven consultative sales and business development experience desirable
- Familiar with Google advertising platforms. Google certified a plus
- Approach solutions to complex challenges with an analytical and creative mind-set
- Organized; has pipeline management and time management skills and can distinguish what tasks need prioritization
27
Amg-digital Advertising Resume Examples & Samples
- Create and implement programs that will help our Search Performance program scale to all our premium advertising clients
- Drive scaling the program to Premium Account Manager teams, including training programs and accreditation processes
- Offer high-potential account support and regular engagement to top-tier advertisers through campaign lifecycle, including product, budget, optimization, and reporting strategies
- Work cross-functionally with Product and Sales partners to maximize adoption and always on approach for advertisers
- Work with technical account management, development, and product teams to identify and solve issues blocking advertiser performance
- Contribute to and own local initiatives relating to improvement of products, workflows, and go to market e.g. case studies or vendor days
- Bachelor degree
- Proven fluency in English and local languages
- Strong record going above and beyond to satisfy customer needs
- Proven work experience in display/search advertising
- Proven work experience managing a business, technical or operational program
- Good public speaker with background in training or teaching a plus
- Excellent written communications, including operational manuals, customer emails, program proposals
- Experience with working across multiple teams and competency profiles, such as Sales and Product teams
- Excellent with analytics and diving into data
- Good MS Office skills: Microsoft Excel, Word, and PowerPoint
- MBA or other related Master's degree
- Demonstrated high attention to detail and proven ability to manage multiple, competing priorities simultaneously
- Passion for online advertising and a track record of delivering outstanding results
- Multi-lingual (core EU-5)
- People manager a plus
28
Digital Advertising Operations Intern Resume Examples & Samples
- Learn to set up campaign accounts in various platforms including DCM, AdWords, AdExchange and Marin
- Establish deadlines for various components in order to achieve the completed projects by designated due date
- Focus on timeliness and quality in campaign launches for clients, including correct linkage between all platforms, Insite insertions for consumption loading, and following all quality guidelines for campaign management
- Learn to create accounts in 3rd party systems
- Learn to generate tags
- Learn to traffic campaigns in DCM, Marin and AdWords
- Perform post-launch quality reviews and prepare screen shots for clients
- Learn to prioritize issues and enhancement requests to maintain satisfied customers
- Learn to Implement renewal campaigns
- Support implementation of all tracking tags (audience, conversion, 3rd party, 1x1 pixels) across all media channels
- Knowledge and experience working with ad tags, basic HTML and rich media
- Exposure to contextual and remarketing display campaigns
- Technically focused to create the best campaigns for customers
- Extremely detail oriented, well organized, and ability to multi-task in a results oriented business environment required
- Strong ability to lead and work as part of a team; transparently provides team information, utilizes team expertise when considering options and encourages multiple perspectives
29
Amg-digital Advertising Resume Examples & Samples
- Utilizing strong project management skills to oversee the end-to-end management of campaign workflow, liaising with key internal and external stakeholders to drive flawless campaign execution and success
- Analyze campaign performance against key metrics to identify, recommend, and implement optimizations to increase efficiency, drive high renewal rate and meet clients’ KPIs
- Monitor and communicate campaign progress through regular, in-depth activity reports and insights, using this knowledge as a basis for future campaigns
- SQL knowledge a plus
- Knowledge of Photoshop
- Media planning capabilities (Microsoft Excel, PowerPoint; Nielsen @Plan, Ad Relevance and NetView; DART, Atlas)
30
Digital Advertising International Ad Ops Exec Resume Examples & Samples
- Degree level or equivalent
- 1+ years advertising operations experience in a digital media environment
- Ad serving and troubleshooting ad tag experience
- DFP & Programmatic experience
- A good understanding of header bidding and unified auction or DMP capabilities is a plus
31
Senior Digital Advertising Analyst Resume Examples & Samples
- Perform research and analysis on effectiveness of paid search activities in meeting objectives, such as raising awareness of the Pega brand and acquiring qualified users
- Execute digital marketing and advertising campaigns across paid search partners
- Develop project plan for A/B testing, including ad copy, audience segmentation, and landing page tests
- Collaborate with marketing analytics teams to build reporting capabilities that will be leveraged across the marketing organization
- Work closely with Industry and Product marketing teams to gather inputs for campaign development and share back regular cadence of performance reports
- Collaborate closely with Digital team on landing page development/optimization and ongoing coordination with SEO projects
- Collaborate with the brand, advertising, and marketing analytics teams to build and analyze standardized report(s) to communicate strategy and impact of Paid Search activities
- Ensure all activities are designed and executed in alignment with measurement/reporting framework
- Demonstrated analytical and problem solving abilities
- At least 3 years of experience in directly managing Paid Search activities
- Understanding of search management and web analytics platforms
- Demonstrated ability to take defined strategies and execute against them quickly and accurately, while proactively identifying and raising opportunities for improvements
- Excellent oral and written communicator, with great interpersonal skills
- Proficient in Microsoft Office, specifically Excel
- Demonstrated ability to self-manage against defined time/budget requirements
- Direct experience with day-to-day execution/management/optimization of Paid Search campaigns
- SQL experience is a plus
32
Junior Digital Advertising Analyst Resume Examples & Samples
- Apply strategic thinking and analytical insights to build and implement new campaigns
- Conduct testing and troubleshooting to ensure campaigns are tracked correctly
- Develop requests for new creative, landing pages and ad copy
- Perform daily analysis on campaign results
- Adjust bids, apply filters and targeting settings to optimize performance
- Analyze and optimize performance across device types and multiple markets
- Oversee assigned campaign budgets and participates in budget reallocation discussions
- Works directly with our local sales team to gather feedback for better campaign localization
- Monitors competitive landscape and stays current with SEM and digital marketing trends
- Proficient verbal and written communications skills in English, any other language is a definite advantage
- 1+ year SEM experience with proficiency in managing PPC accounts
- 1+ years Social Media Experience in paid campaigns’ management
- Excellent Excel skills strongly preferred
- Ability to work effectively in a cross-functional team environment
33
Digital Advertising Operations Specialist Resume Examples & Samples
- Review and QC digital ad content with respect to ad schedules, artwork, metadata, and other pre-defined data points
- Use pre-defined Excel templates (or other defined tools) to update and track status of digital content
- Resolve issues and errors in an accurate and timely manner
- Track incidents, troubleshooting and communicating ticket status via various internal tools: JIRA, ServiceNow
34
Digital Advertising Lead Resume Examples & Samples
- Responsible for strategy, delivery and driving improvements for the program
- Influence across different organizations and align teams to a common goal
- Maintain the most up-to-date knowledge of best practices and strategies
- Act as a strategic point of contact for Programmatic Audience strategy internally
- Build upon and drive the growing re-marketing and retargeting efforts across multiple platforms (e.g. AdWords, Exchange, Criteo, etc.)
- Conduct detailed needs assessment, define requirements and timeline
- Create cohesive strategy and planning process that integrates key offline events, Omni-channel marketing imperatives, and online specific campaigns
- Lead the budget development while monitoring key metrics and develop strategies to optimize performance
- Execute segmentation strategies that include depth, duration, frequency, event interaction, channel, geo, device, network, creative and more
- Lead and assist with creating proposals, estimates, contracts for all agency services engagements
- Collaborate with the Digital Marketing teams on the strategy, design, and development of digital campaigns and assets that will increase revenue and improve lead generation conversion
- Clearly communicate at all levels in the organization, including senior management
- Collaborate with various teams to effectively drive all aspects of Digital Advertising
- Demonstrated ability for being detail-oriented, self-motivated and driving follow-through
- Ensure vendors are paid on time, budgets are on pace and KPIs are being met
- Work closely with vendor, secure vendor pricing and ensure service requirements are clearly understood and all service delivery expectations are defined
- Constantly strive to expand your understanding of the metrics that drive our business and growth aspirations
- Proactively review & assess performance metrics and suggest recommendations to improve Digital Advertising program
- Administer daily, weekly and monthly reporting on all paid search program data
- Establish KPI’s and set up web analytics dashboard reports
- Working with the Digital Marketing Analytics team to determine the effectiveness of marketing campaigns and channels through KPI management and ROI marketing metrics
- 5+ years search engine and display marketing, experience managing large-scale accounts with six figure monthly budgets
- Demonstrate the ability to perform well and remain organized under tight deadlines
- Demonstrate the ability and willingness to work together as a team
- Demonstrate the ability and willingness to take direction from superiors
- Have strong analytical skills with ability to drive actions from large data sets
- A consistent record of leading a program from conception through completion
- Possess critical strategic thinking, readily identify obstacles and offer solutions
- Able to assess and develop a plan, run with it, but willing to seek guidance as needed
- Ability to write concise and clear guidance or summaries based on insights
- Knowledge with visualization packages, including Tableau, Datorama
- Knowledge with advertising research packages, including Nielsen, Comscore
- Knowledge with DMP / DSP platforms including Adobe, BlueKai, Krux, Turn, The Trade Desk or MediaMath
- Knowledge with tag management systems (e.g., Adobe DTM, Ensighten)
- Strong Excel skills a plus (Pivots, Array Formulas, and Nested Formulas)
- Strong data analysis skills including, but not limited to, tracking plans and requirements, documentation, data validation, variable maps, ROI analysis, and the ability to spot trends and drive ideas forward. Ability to identify opportunities to capture additional user behavior data
- Experience working with a range of web analytics tools, such as: Google Analytics, Coremetrics, Adobe Site Catalyst, WebTrends or other web analytics software
- Familiarity with digital, mobile, & native tagging/tracking, targeting, measurement, ad blocking and creative ad formats
- LI-KP1
- IND-CORP
35
Digital Advertising Product Resume Examples & Samples
- Gain a deep understanding of our existing display, native/sponsored content and video advertising business and technical infrastructure, in order to identify issues and areas for improvement
- Work closely with sales, marketing and ad ops to collect, vet, and prioritize ideas for potential product enhancements to McClatchy’s display advertising product set
- Analyze data on product usage and performance to optimize and enhance our advertising business
- Collaborate cross-functionally to roll out new products and initiatives, working closely with employees from across the organization to ensure success growth and profitability targets
- Improve and maintain the key metrics important to our advertisers across our network such as viewability and mitigating fraud across our network
- Ensure McClatchy display, mobile, native and video inventory is in compliance with Trust and Accountability Group compliance guidelines for inventory quality
36
Digital Advertising Activation Executive Resume Examples & Samples
- Campaign activation and ongoing tracking
- Activating campaigns and supporting clients use the product. This includes onsite trainings, campaign results, reporting and methodology enquires
- Working closely with technical account managers (TAM’s) to ensure all campaigns are tracked consistently with minimal discrepancies. This includes transitioning clients onto Tagging Studio
- Managing the day to day running of the product with product leadership
- Be at the forefront in creating new ways of using DAR to solve client needs
- Support local sales teams and clients with collateral, moving the tool from a post campaign analysis to one clients can use for inflight optimisation, planning and insights
- Strong technical background including experience with adserving, coding or programming
- Excellent interpersonal and communication skills (both written and verbal)
- Diplomacy in working across teams with different cultures and priorities
- A passion for media and advertising!
37
Digital Advertising Strategist Resume Examples & Samples
- Ability to use Excel for data analysis purposes
- Knowledge of digital marketing
- Experience with Tableau or other data visualization platforms a plus
38
Digital Advertising Operations Associate Resume Examples & Samples
- Become well-versed and trained in online advertising operations, methods, and processes
- Collaborate and assist the team with the implementation and ongoing activities to successfully achieve the digital ad ops program strategy goals
- Setup, traffic, QA, troubleshoot, and reconcile ads across Google DFP server, ad networks, reporting tools, and third-party tracking pixels
- Work with the digital ad ops team to monitor and analyze impression delivery and customer usage. Make optimization recommendations
- Communicate with customers as necessary to complete assigned tasks
- Gather and test all assets needed for go live (tags, keywords, targeting, etc.)
- Track, analyze, and report on all ad operations programs in relationship to program goals
- Follow established industry rules, regulations, and processes for the advertising program
- Maintain records and documentation on processes, workflows, and exceptions for audit purposes
- Additional duties may be assigned at the discretion of the executives and manager to meet business objectives
- Solid organization skills, analytical thinker and quick learner
- Strong attention to detail and desire to problem solve
- Familiarity of how websites and online ads work – experience with DFP, DSPs, and HTML, JavaScript, and other Rich media formats a plus
- Highly motivated to learn operational aspects of programmatic advertising and CMS systems
- Computer, Internet, and technology savvy
- Proficient in Microsoft Office, especially Excel and google Docs equivalents
- Proficient at manage multiple initiatives concurrently
- Self-starter, who accomplishes goals with broad direction and minimal day-to-day supervision
- Flexible, with ability to quickly adapt to direction changes that may impact initiatives in progress with minimal noise
- Can work independently or within teams
- Experience with addressing diverse audiences
- Conveys complex and technical concepts with simplicity and clarity
- Take ownership of issues from inception to resolution
- A Bachelor's degree in a Business or Information Technology discipline or equivalent experience in a related career field
- Knowledge of industry is a plus
39
Manager, Digital Advertising & Production Resume Examples & Samples
- Manage simultaneous projects through the full project lifecycle, ensuring projects are delivered on time, on budget and with a quality that meets or exceeds client expectations. Projects can include: page builds, rich media ads, cobranded ads, advertorials, and sweeps/contests
- Work with multiple clients on a daily basis to incorporate feedback, gain approvals during every phase of production, present designs and creative media executions, manage creative/site performance reports, and assist with program wrap-up analysis
- Liaise between internal teams (editorial, marketing, sales, tech, product, legal, QA, analytics, and Ad Ops) and external vendors (contractors, freelancers, developers, designers) to manage workflow and assure program execution
- Research and incorporate new technologies for client campaigns, marketing decks and sales pitches
- Field inbound questions and requests as it relates to digital production and execution
- Assist with the pre-sale process regarding cost estimates, production timelines, and digital capabilities
- Handle, manage, and transfer media assets between functional teams
- Manage third-party partners and/or vendors and ensure their deliverables are provided on time, in good quality, and within budget
- Serve as an internal expert in all technical and creative capabilities
- Identify opportunities for improvement and efficiencies in department workflow and process
- Oversee creation and management of print advertorials for National Geographic print titles
- At least two years of creative production or project management experience with an emphasis on interactive, digital and social media
- Well rounded digital background and skills ranging from creative to technical
- Proficiency in Adobe Photoshop
- Knowledge of Google Analytics, CMS environments, Basecamp, Asana, JIRA, InDesign, MS Office, and Google Docs
- Deep familiarity with and appreciation for digital, interactive media, and social media
- Proficiency at conveying design and business requirements using various methods such as functional requirements, use cases, needs analysis, storyboards, mockups, flow charts, diagrams, etc
- Manage deliverables and communicate effectively with team members, clients, and stakeholders
- Must be organized, detail oriented, self-motivated, resourceful and able to work in fast paced environment and juggle multiple projects at once
40
Senior Digital Advertising Product Analyst Resume Examples & Samples
- Researches new products, product enhancements, and product re-design that align product development with company goals
- Develops concepts for new products, features, enhancements, and processes based on rigorous analysis of data assets and defined customer needs
- Performance optimization, behavioral profiling, audience segmentation and classification for the purposes of advertising product development
- Analyze & interpret large amount of global data and articulate business insight from analysis
- Develop and implement algorithms that work with large scale data to produce audience-based profiles
- Productize algorithms in a large scale data platform
41
Digital Advertising, Campaign Manager Resume Examples & Samples
- Act as the primary post-sale contact for Direct advertising clients
- Ensure the accuracy of advertising contracts that bridge from our sales team to our order management system and ad calendars
- Manage receipt, testing, and any required technical adjustment of creative in time for campaign launch
- Monitor campaign pacing and performance daily to identify and address campaigns in need of optimization as well as delivery anomalies. Identify and investigate 3rd party discrepancies as necessary
- Implement high volume of campaigns in a timely and accurate manner in our ad serving systems
- Remotely monitor high impact campaign launches and troubleshoot site-impacting campaign issues during off-hours when necessary
- Collaborate with Sales on campaign management strategy for select categories. Send weekly updates on performance and pace for all campaigns
- Send out in-campaign reporting on request to clients and final reporting within five days of campaign end date
- Gather and report on advanced campaign metrics where applicable
- Investigate and address billing issues and disputes
- Contribute to category and departmental goals and projects
- Bachelor's degree plus 1-2 years of online media and/or advertising experience
- Team player with a strong work ethic
- 1 year of previous trafficking experience preferred
- Ability to adhere to speed, accuracy, and responsiveness thresholds
- Experience managing multiple competing priorities, duties and projects in a fast paced environment
- Experience using ad servers such as DFP and Adbook is a plus
- Experience using Charles and other troubleshooting plug-ins is a plus
- Experience with third party ad servers like DCM is a plus
- Experience trafficking rich media, mobile, and pre-roll is a plus
- Proficiency in MS Office software (Word, Excel, PowerPoint) and aptitude to learn new systems
- Demonstrable record of professional written and verbal communication skills
42
Senior Manager, Digital Advertising Resume Examples & Samples
- Build the strategy and tactics of specific businesses within Amazon’s Display Advertising Program
- Achieve key performance targets of the display program
- Develop and evangelize new programs, capabilities, and technologies
- Partner with technology teams to identify and develop new technology and advertising capabilities within our proprietary advertising platform
- Define clear program success criteria; designing structured tests and experimentation roadmaps to reach objectives
- Partner with internal business teams to develop programs across a variety of technology platforms, inventory sources, and ad formats
- Partner across finance, technology, and creative teams to plan, test, optimize, and grow digital advertising initiatives
- Lead and grow a team of high performing marketing and program managers
- Successfully communicate program vision, strategy, and roadmaps with senior leadership
- Minimum of 5 years of experience in marketing program, ecommerce, or product management leadership
- Demonstrated success managing a team of high performing individuals
- Experience presenting to senior leadership and influencing business strategy
- Experience leveraging online marketing channels to drive B2C customer acquisition, lead generation and/or revenue generation
- Experience successfully managing large scale strategic advertising programs with distributed internal stakeholders
- Strong analytical abilities, especially with respect to experimental design and analysis
- Experience with digital advertising platforms, such as; AdWords, DCM, FAN, etc
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Digital Advertising Strategist Resume Examples & Samples
- Bachelor’s Degree in marketing, advertising or communications
- 3+ years of experience with digital advertising
- 1+ year of experience in a previous agency role responsible for client-management of digital advertising
- 1+ year of experience managing SEM campaigns hands-on
- AdWords Certified
- A strong understanding of the nuances of healthcare marketing is preferred
- A strong understanding of digital advertising/SEM analytics
- Proficiency in managing small to large scale SEM accounts in a variety of business verticals
- Outstanding ability to think creatively to identify and resolve problems
- Detail oriented and multi-tasker
- Team player and collaborative
- Excellent oral, written and presentation communication skills
- High levels of integrity, autonomy and self-motivation
- Passion for digital advertising and desire to educate others on the topic
44
Deloitte Digital Advertising Resume Examples & Samples
- Serve as a subject matter expert on Google DoubleClick
- Lead advertising and marketing technical integrations and integrations
- Supporting business development efforts by identifying opportunities spanning technical disciplines across product lines and/or services
- Ability to identify client business issues to then map and champion Deloitte/Google services and software solutions
- Identifying key areas of differentiation, delivery improvement and profitable direction that creates high value services
- Developing and maintaining relationships, both internally and externally, to influence business and technology strategies, aligns current and future joint solutions to those strategies, and advocates client needs/interests within Deloitte/ Google DoubleClick planning activities
- "X-Factor"/Out-of-the-box creativity and problem solving, i.e. client level "visioning" sessions, joint technology/services roadmaps, etc
- Strong competency across disparate alliance support systems, i.e. training, self-solve, support, marketing
- Routinely work with internal partners focused across the marketing and advertising technology stacks
- 10+ years of experience working in a technical customer facing Solutions Architect role, preferably at an AdTech company or client service firm, designing high availability and scalability solutions
- Experience with DoubleClick, AdWords, Google Analytics or similar platforms
- 3+ years working with a DSP or DSP adoptions
- Deep technical understanding of the AdTech industry and technologies
- Experience managing at least two large-scale full-life cycle implementations of CRM solutions (i.e., SalesForce, Oracle, etc.)
- Comfort traversing the whole DoubleClick stack: clientside through the persistence layer
- Experience designing, architecting, implementing and/or operating within a cloud platform (Amazon, Azure, Google, etc.)
- Understanding of search marketing, ad serving platforms and API development/management
- Experience in automation (Puppet, Chef, Vagrant)
- Experience with InMemory Caching, Queues, Protocols, SOLR, Avro, Protocol Buffers, Thrift
- Experience with terabytes of information on big data (hadoop, hbase, hive) for aggregation and rollup
- Clear communication skills. We are looking for someone who is comfortable talking to peers about a design solutions on the same day they are explaining a new technology to an executive
- Travel – 80-100%
45
Deloitte Digital Advertising Resume Examples & Samples
- Embody an intellectual curiosity around what data means by putting it into context of the client’sbusiness and focusing on asking the next question
- Exercise strong collaboration with others providing support to an extended team, sharing skills & expertisewith co-workers, and constantly expanding your knowledge base
- Apply a strong familiarity with all available analytics tools, both syndicated and proprietary to ensure all client recommendations are supported by quantitative and/or qualitative research
- Bring a strong background with proven experience in digital analytics, measurement, modeling, and data quality
- Work on a fast paced, forward-lookingCPG brand who is pushingthe status quo in using data to drive marketing decisions
- Work cross-functionally with multiple internal teams developing strong working relationships and have a hands-on mentality
- Data visualization, Tableau, Omniscope, PowerBI, Web Analytics, Adobe Analytics, Good Analytics, Webtrends
- Ad Servers: DoubleClick, Sizmek, Atlas, MOAT, DoubleVerify
- Syndicated Measurement: comScore, Nielsen
- Ad Effectiveness Research: comeScore, Millward Brown Digital, GFK, Nielsen Marketing Cloud
- Data management and demand-side platforms
46
Digital Advertising Analyst Resume Examples & Samples
- Support online campaign management, reporting and analytics in SEM, Social Media and other emerging digital channels
- Works collaboratively with cross-functional teams including Creative, Business Intelligence, Sales and Web Analytics
- Advanced analytical (quantitative) skills
- Hands-on experience with Google AdWords
- User knowledge of facebook PowerEditor
- Ability to manage and prioritize multiple projects and tasks simultaneously
47
Senior VP, Digital Advertising Products Resume Examples & Samples
- Lead and develop the Advertising Products team in meeting its commitments to comScore and our clients. Bring focus, best practices, experience and instincts to the organization
- Partner with Sales, Technology, Analytics and Operations teams to determine opportunities for further enhancement of current products, and to explore and develop mind-blowing new product offerings
- Ensure product management team meets product support and development needs in areas such as documentation, industry intelligence, internal and external training, etc
- Collaborate with colleagues in Digital Audience, TV and Cross-platform Product Management to combine comScore assets that create new sources of value to our clients and company
- Work with sales verticals within comScore to identify sales support needs and to assist with the development of sales presentations, case studies, and other sales materials
- Work with clients and client service teams to showcase products and support overall client relationships
- Team with internal Product Marketing group on initiatives including press releases, case studies, presentations at industry conferences, etc. to increase awareness of comScore products, raise the profile of comScore as industry leader and ultimately drive business growth
- Minimum 12 years of digital/technology experience, primarily in product leadership roles
- Deep expertise in digital advertising delivery, analytics, and/or market research in digital or cross-platform applications
- Track record of success in companies where innovation happens and large markets are disrupted
- Ability to think like a comScore customer, using in-depth knowledge of the market to better link product strategy to business strategy, delight clients, and maximize customer value
- Positive attitude and ability to thrive in a dynamic, data-driven environment
- Strong people skills with a proven record of building, motivating and developing teams: emotionally intelligent, optimistic, visionary and results-oriented
- Ability to effectively present information, gain feedback and respond to questions from groups of managers, clients and customers
- High level of commercial awareness, business and financial acumen
- Bachelor’s degree required in relevant field; Master’s useful but not required
- Sense of humor is mandatory
- LI-JR1
48
Digital Advertising Operations Strategist Resume Examples & Samples
- Recognizing, analyzing and quickly solving discrepancies between ad servers
- Exceptional troubleshooting and problem solving skills
- Experience analyzing digital campaign data activity
- Superior verbal and written communication and customer service skills
- 1-2 years of programmatic ad buying and optimization experience
49
Senior Digital Advertising Operations Strategist Resume Examples & Samples
- Buying and trading digital ads through a demand-side platform
- Monitoring and optimizing multiple campaign executions to ensure campaigns are launching and delivering on schedule and according to client key performance indicator (KPI) expectations
- Reviewing ad performance relative to campaign objectives to provide and execute optimization recommendations and increase performance for client
- Ensuring all booked revenue is recognized while campaign objectives are consistently met or exceeded
- Taking lead on various lines of business
- Ad Ops point of contact for data management
- Experience with online ad serving systems such as DFP, OAS, OpenX, etc.)
- Knowledge of 3rd party ad tags (DFA/DCM, PointRoll, MediaMind, Flashtalking, etc.)
- Basic knowledge of HTML, JavaScript, Flash, Firebug and Rich Media a huge plus
- Self-motivated with the ability to work in both a team environment and independently
- Strong desire to grow with company and learn new skills
- 3+ years of programmatic ad buying and optimization experience
50
Digital Advertising Operations Trafficker Resume Examples & Samples
- Trafficking creative in ad server
- Gathering screenshots after campaign launch and sending them to client
- Coordinating with our sales team and creative agencies to ensure creatives are built on time and to specification
- Ensure one day campaigns run as scheduled
- Pulling ad hoc reporting upon request
- Sending pacing updates to publisher partners
- Assisting with various special projects as needed
- Superior time management and organizational skills as well as the capacity to manage multiple projects with tight deadlines
- Experience with online ad serving systems, such as DFP, a huge plus
- Knowledge of 3rd party ad tags (DFA/DCM, PointRoll, Sizmek, Flashtalking, etc.) helpful
- Basic knowledge of HTML and JavaScript helpful, but not required
- Flexible, personable attitude with the willingness to go the extra mile
- 0-1 years of digital ad operations trafficking experience
- Must reside in the New York Metro Area
51
Digital Advertising Operations Associate Resume Examples & Samples
- Create effective digital sponsorship proposals that reach sponsors’ target audiences and meet their KPIs
- Intelligently manage inventory and help determine pricing strategies based on demand
- Enter proposals into management systems (Operative One, PRISMA, etc.)
- Meticulously project manage, implement, monitor and optimize online advertising campaigns using DFP and other ad trafficking tools in a timely and accurate manner
- Ensure campaign delivery, mitigate discrepancies, and confirm advertiser goals are being fulfilled and billed as scheduled
- Partner with sales team, clients & agencies, site production & development, delivery, and marketing teams to optimize campaign performance based on client goals
- 1-3 years of work experience in digital media and advertising
- Proposal and/or ad trafficking experience with a publisher or media organization preferred (DFP, AdsWizz, Triton, etc. a plus)
- Must have attention to detail, ability to work independently and as part of a larger team and possess excellent organizational skills
- Must have excellent communication, relationship building and interpersonal skills, with the ability to converse technically and clearly with internal and external clients
- Exceptional interest in public media and NPR Mission
- Must have great technical skills and the ability to learn quickly in a fast-paced environment
- Basic knowledge of html and ad tag code is a huge plus
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Digital Advertising Operations Intern Resume Examples & Samples
- Must have attention to detail, ability to work independently and as part of a larger team, and possess excellent organizational skills
- Must be proficient in Excel and comfortable working with math and formulas
- Experience in ad-serving platforms such as DoubleClick for Publishers or Operative1 a plus
- Enthusiasm for public media, its mission and its programs
