Digital Advertising Cover Letter

I would like to submit my application for the digital advertising opening. Please accept this letter and the attached resume.

In the previous role, I was responsible for recommendations and execute strategies for new programs, campaign settings, audience targeting, and other facets of display media to maximize program performance.

My experience is an excellent fit for the list of requirements in this job:

• Leadership and supervisory skills to manage the performance of others through goal setting, coaching and counseling
• Advertising and/or marketing experience in real estate, hospitality, or related field preferred
• Exposure to multifamily housing marketing channels and/or Fair Housing and state and local landlord-tenant laws preferred
• Love building products that inspire, and possess a very strong, customer-focused product sense
• Are deeply familiar with the latest trends in digital ad products, and are familiar with trends in digital and mobile advertising esp
• Experience in campaign optimization and solid knowledge of Digital Marketing, Digital Analytics, and digital metrics and KPIs
• Computer science proficiency in data structures, system design, problem solving, and complexity analysis
• Experience with at least 1 modern programming language

Please consider me for the digital advertising opportunity. I am including my resume that lists my qualifications and experience.

Previously, I was responsible for segmentation analysis and constantly measures the effectiveness of campaigns, optimizing marketing programs for greater return on investment (ROI).

Please consider my experience and qualifications for this position:

• Expertise working with video ads and leading digital ad servers (Freewheel)
• Familiarity with DFP, AdX, Index Exchange, Rubicon
• To provide Operational support to Sales teams across Trinity Mirror
• Contributing to the smooth running of the Central Digital Ad Operations team in processing all requirements of advertising campaign delivery for Trinity Mirror customers within the given deadlines and Service Level Agreements across National and Regional markets
• Following latest process and best practice to ensure speed of service and quality of ad delivery for our customers across our network
• Working closely with our regional counterparts to ensure both best practice sharing delivering ‘gold standard’ Ad Operations service across all campaigns
• Previous office based work experience
• Previous Experience using DFP (preferable but not essential)

I am excited to be applying for the position of digital advertising. Please accept this letter and the attached resume as my interest in this position.

Previously, I was responsible for digital marketing strategies and tactics in support of Dana-Farber’s programs (national reputation, treatment programs, collaborative programs, etc.).

Please consider my experience and qualifications for this position:

• Solid understanding of web design principles, including responsive/adaptive design, user experience & accessibility, traditional prepress and production
• Demonstrated knowledge of digital media channels such Search Advertising, Social Media Advertising, Programmatic Advertising, Email Marketing
• Proficiency with Google Analytics, Microsoft Office Suite, and digital reporting software
• Previous experience working within content management systems and video delivery platforms (Brightcove)
• Strong analytical, reporting and budget tracking skills
• Knowledge of environmental issues and the political and legislative process
• Proficiency with Google Analytics and other analytics programs
• Experience with managing advertising for multiple brands preferred

Please consider me for the digital advertising opportunity. I am including my resume that lists my qualifications and experience.

Previously, I was responsible for monthly analytics to global teams, develop best practices, and ensure overall quality of our global advertising and audience development efforts.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Photoshop or Canva experience preferred
• Experience with vendor management preferred
• Demonstrated passion for technology and its use in driving revenue, client satisfaction and efficiency
• Demonstrated expertise in uncovering business needs and building relationships with senior level clients
• Success in presenting strategic solutions and POVs that demonstrate thought leadership, and engage across social media
• Direct experience with analytics tools including but not limited to Google BigQuery, Google Analytics, Crimson Hexagon, Sysomos, Next Big Sound, SoundScan, BuzzAngle, ExactTarget, Adobe Data Workbench
• Able to interact with people at all levels demonstrating tact, diplomacy, discretion and maturity
• Possess excellent teamwork and communication skills

I submit this application to express my sincere interest in the digital advertising position.

Previously, I was responsible for feedback and strategic recommendations for additional program strategies, tactics, revisions and implementations based on observations of the programs’ people, processes, and product.

Please consider my experience and qualifications for this position:

• Minimum level of education A-Levels
• Online portfolio of writing samples
• Open-mindedness, positive thinking and enthusiasm
• Previous experience in technology, Internet and digital advertising services
• Strong written and verbal communication/presentation skills for the purpose of estimating and presenting solutions
• Strong organizational skills to track multiple, competing items through to completion
• Good understanding of web analytics (Omniture/Google Analytics)
• An expert understanding of Google DFP/DFPSales/DSM/XSM reporting