Advertising Specialist Resume Samples

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TK
T Koelpin
Trevor
Koelpin
78089 Raynor Tunnel
Houston
TX
+1 (555) 737 6351
78089 Raynor Tunnel
Houston
TX
Phone
p +1 (555) 737 6351
Experience Experience
Los Angeles, CA
Advertising Specialist
Los Angeles, CA
Hilpert Inc
Los Angeles, CA
Advertising Specialist
  • Identify and manage opportunities for Facebook to enhance productivity and further develop our ad platform, tools, and guidelines based on business insights
  • Assist with global advertising budget planning
  • Establish strong relationships with internal teams and partners to share findings
  • Manages on-property photo and still shoots with outside agencies and photographers
  • Identify clients and work with Sales teams to run tests on the best practices
  • Help facilitate tracking KPIs using media monitoring software (Meltwater)
  • Maintains ownership of on-going programs: Ie; Coolsign - monitor and update; Website - update and maintain
Phoenix, AZ
Digital Advertising Specialist
Phoenix, AZ
Roberts LLC
Phoenix, AZ
Digital Advertising Specialist
  • Implement paid search media plans and estimate analysis for clients throughout Caterpillar
  • Complete paid search keyword research
  • Develop content for paid search campaigns
  • Lead paid search ad campaign creation and management
  • Consult with clients and develop campaigns for social media advertising, display advertising, and remarketing
  • Perform digital marketing consultation and strategy functions with internal clients
  • Provide search education to business units and industry groups
present
San Francisco, CA
Senior Online Advertising Specialist
San Francisco, CA
Sawayn and Sons
present
San Francisco, CA
Senior Online Advertising Specialist
present
  • Own execution, optimization and reporting of Nordstrom evergreen direct response Display media programs such as Facebook advertising and retargeting
  • Collaborate with internal and external partners to develop and distribute creative assets
  • Collect and analyze data, identify trends and proactively communicate insights ensuring positive ROI
  • Collaborate with internal and external partners to maximize the value of evergreen direct response Display media programs
  • Support the identification, evaluation, execution and development of new opportunities, vendors, and technologies
  • Develop and maintain a testing plan to maximize investment value and traffic
  • Maintain strong knowledge of online advertising, retail and competitive trends
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Clark Atlanta University
Bachelor’s Degree in Marketing
Skills Skills
  • 2-3 years experience working for a globally relevant lifestyle brand or digital agency and strong experience working on digital advertising programs across display, digital video, paid social, paid search and SEO
  • Strong project management skills
  • Strong understanding of the digital landscape and experience working with industry leading tools for attribution, brand lift measurement, ad serving, viewability and reporting
  • Capable of managing and completing multiple projects and priorities at the same time within a rapidly changing environment
  • Excellent communications skills and experience working with internal and external global teams
  • Strong analytical skills
  • Life Insurance & Disability Benefits
  • Employee commuter shuttles throughout the Bay Area (San Francisco, Oakland, San Jose)
  • Employee discounts on GoPro products and other industry discounts
  • Paid Time Off Programs
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15 Advertising Specialist resume templates

1

Advertising Specialist Resume Examples & Samples

  • Strong functional/technical advertising knowledge, experienced in media strategy/planning, creative development, understanding of communication issues
  • Experience of B2B advertising, the HNWI and C-Suite audience and corporate environment, preferably within the financial services industry
  • High quality writing skills
  • Training and experience in ‘selling in’ ideas and concepts to senior decision-makers
  • Strong negotiation skills – ROI and bottom line oriented – able to maximize both small and large budgets
  • Team player with strong communication skills, conceptual expertise and project management skills
  • Global experience and understanding of cultural sensitivities
  • Languages: German an asset
  • University degree or equivalent, working experience in marketing/advertising for at least 8-10 years OR
  • LI-DC1* *LI-DC1*
2

Senior Online Advertising Specialist Resume Examples & Samples

  • Own execution, optimization and reporting of Nordstrom evergreen direct response Display media programs such as Facebook advertising and retargeting
  • Collaborate with internal and external partners to develop and distribute creative assets
  • Forecast program performance and manage expenses with a high degree of accuracy
  • Collect and analyze data, identify trends and proactively communicate insights ensuring positive ROI
  • Collaborate with internal and external partners to maximize the value of evergreen direct response Display media programs
  • Support the identification, evaluation, execution and development of new opportunities, vendors, and technologies
  • Develop and maintain a testing plan to maximize investment value and traffic
  • Maintain strong knowledge of online advertising, retail and competitive trends
  • Bachelor's degree in marketing or relevant field of study preferred
  • 3-5 years direct response Display advertising experience required; other online advertising background a plus
  • 1 years familiarity with Facebook advertising platform, online analytics packages (Coremetrics), and the Display landscape – particularly ad exchanges, ad networks,
  • 1 years familiarity with Display pricing models – particularly CPM, CPC, CPA and revenue share preferred
  • Strong MS Excel abilities, including the ability to use formulas, functions & pivot tables
  • Understanding of A/B and multivariate testing
  • Experience managing a budget and forecasting performance trends
  • Command of basic statistics and online advertising metrics
  • Knowledge of retail industry and fashion retailing
  • Detail oriented with a commitment to strong results
3

Online Advertising Specialist Resume Examples & Samples

  • Familiarity with online analytics packages (Coremetrics) and the Display landscape
  • Proven ability to successfully manage internal and external partner relationships
  • Familiarity with basic statistics and online advertising metrics
  • Proficient in MS Office suite (PowerPoint, Outlook, Word)
  • Positive and productive interpersonal, oral and written communication skills
  • Strong professionalism and ownership
  • Knowledge of retail industry and fashion retailing a plus
4

Senior Online Advertising Specialist Resume Examples & Samples

  • Build, maintain, and manage all facets of brand-appropriate, Bing/Yahoo! product ads/Google Shopping Campaigns, and Comparison shopping Engines to meet ROAS goals
  • Work with vendors to manage and optimize product data feeds across several online channels
  • Achieve annual online revenue targets
  • Synthesize data, analyze results, identify trends, report and execute on key findings to achieve online marketing objectives
  • Understand and communicate total business impact of channel-specific outcomes
  • Support company-wide marketing priorities
  • Partner with internal teams to support merchandising division and marketing channel objectives
  • Manage crucial external vendor and partner relationships
5

Advertising Specialist Resume Examples & Samples

  • Develop vertical level and market level best practices for clients to improve their advertising performance on our platform and work with Sales and XFN teams to scale out the best practices
  • Identify clients and work with Sales teams to run tests on the best practices
  • Establish strong relationships with internal teams and partners to share findings
6

Advertising Specialist Resume Examples & Samples

  • Undergraduate degree – English, Marketing or business
  • 2+ years’ experience in advertising with experience in paid search and social media (agency preferred)
  • Experience running digital advertising banner campaigns and production. Working knowledge of flash, rich media are preferred
  • Excellent project coordination skills
7

HQ Advertising Specialist Resume Examples & Samples

  • Implement advertising and promotional material working with internal functions and advertising agencies
  • Develop layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material
  • Gather and organize information to plan advertising campaigns
  • Organize advertising shooting set
  • Manage Dm tools production phases
  • Coordinate markets on DM
  • At least 3/4 years of experience in an Advertising Agency
  • University degree with specialization in marketing
  • Luxury sensibility
  • Fluent English, other languages a plus
8

Advertising Specialist Resume Examples & Samples

  • Minimum of at least 21 years of age
  • Ability to maintain confidential files and information
  • Ability to access all areas of the facility
  • Working knowledge of Microsoft (Word and Excel)
9

Digital Advertising Specialist Resume Examples & Samples

  • A successful candidate must be motivated with the ability to work in an extremely fast pace and challenging environment
  • A self-starter with strong execution and follow up skills
  • Must have strong written/verbal communication skills, think creatively, and juggle multiple deadlines and priorities
  • Very familiar with DoubleClick For Publishers (DFP)
  • Proficient in Google Analytics, able to track goals, conversions, and UTM codes
  • Proficient with Facebook Ads Manager
  • Familiarity with A/B testing platforms/concepts
  • Knowledge of tracking pixels
  • Excellent MS Office Skills (Excel, Word, PowerPoint)
  • Minimum of 2-4 years’ experience in Marketing or Advertising
  • Four Year College Degree or equivalent experience preferably in Digital Sales, Marketing, or Advertising
10

Senior Online Advertising Specialist Resume Examples & Samples

  • Drive program strategy by collecting and analyzing data and proactively communicate insights and recommendations
  • Work in partnership with external vendors (Google/Bing/Yahoo!) to test new product features, including Alpha & Beta pilot programs, and drive innovation within the program
  • Acquisition Lead: Responsible for insightful data requests leading to improved acquisition, tracking of acquisition goals and spending for the channel
  • Develop and evolve online marketing strategy and tactics in a fast paced, dynamic environment
11

Alfa Romeo Brand Advertising Specialist Resume Examples & Samples

  • Bachelor's degree in Marketing, Communications, Business or related field
  • 5+ years Brand Marketing, Brand Communications, Advertising or related experience
  • Competence and confidence to lead a team of Agency Account, Strategic Planning, Production and Creative team from strategic development, creative development to execution of creative campaigns
  • A vast passion for brand building
  • Excellent presentation development and delivery skills
  • Exceptional team player/thought leader with credibility and integrity to earn peer, senior management and cross-functional team confidence quickly
  • Aptitude to listen and fully understand the needs of various internal constituents, and successively propose defined solutions
  • Compelling ability to effectively communicate and collaborate with operational stakeholders and brand partners
  • Organized self-starter
  • Proficiency to multi-task and find solutions
  • Automotive marketing / client or agency experience
  • Specific brand strategy development experience
  • Clear enthusiasm to develop innovative and industry leading advertising/communication campaigns
12

Online Advertising Specialist Resume Examples & Samples

  • Develop and continually optimize Paid Search & Shopping campaigns through formalized testing and analysis to maintain ROI-positive persistent advertising campaigns
  • Perform ongoing account analysis to uncover optimization opportunities for bidding, keywords, dynamic search ads, ad copy, product groups, product titles, targeting, and re-targeting initiatives
  • Support Nordstrom corporate and divisional marketing campaigns by providing end to end management via forecasting, optimization and reporting
  • Collaborate with internal teams to maximize value of online advertising initiatives
13

Digital Advertising Specialist Resume Examples & Samples

  • Implement paid search media plans and estimate analysis for clients throughout Caterpillar
  • Complete paid search keyword research
  • Develop content for paid search campaigns
  • Lead paid search ad campaign creation and management
  • Consult with clients and develop campaigns for social media advertising, display advertising, and remarketing
  • Perform digital marketing consultation and strategy functions with internal clients
  • Provide search education to business units and industry groups
  • Develop custom reporting and analysis for SEM campaigns
  • Experience developing Search Engine Marketing Campaigns
  • 3+ years of direct marketing or digital advertising experience
  • Google AdWords Certification
  • Google Analytics Certification
  • Bing Ads Certification
  • Ability to listen to others is important to the job
  • Good communication skills (written and oral)
14

Advertising Specialist Resume Examples & Samples

  • Directs the advertising agency in effective advertising media schedules with radio, television, newspaper, magazine, and outdoor vendors
  • Manages in-house and outside agency-related projects through effective allocation of resources, monitors workflow within the property Marketing Manager on direct mail, and communicates with internal requesting departments to ensure fulfillment of media and production deadlines in a timely, quality and cost-effective manner
  • Supervise media allocation and production schedules in compliance with established marketing department guidelines, and ensures the achievement of property plan objectives
  • Oversees outside agencies; monitors communication; ensures maintenance of, and adherence to, budgetary guidelines and timely and accurate delivery of advertising materials
  • Conducts meetings with internal departments (special events, F&B, Hotel) to recommend appropriate and cost-effective advertising programs consistent with the overall goals and priorities of the property strategic plan
  • Maintains ownership of on-going programs: Ie; Coolsign - monitor and update; Website - update and maintain
  • Manages on-property photo and still shoots with outside agencies and photographers
  • Creates back of house signage, digital media for coolsigns and website through graphic design skills
  • Directs Purchasing Department to ensure that user departments’ deadlines are achieved
  • Ability to communicate effectively with outside agencies, vendors, customers and all levels of employees
  • Intermediate level of proficiency all MS Office applications, coolsign software, website update software
  • Graphic design experience and training with Adobe and design software is required
  • Ability to effectively and efficiently move around all work areas, including casino floor
  • Knowledge of strategic marketing, planning, and organizational and project tracking
  • Knowledge of advertising planning, development and creative concepts required
15

Search Advertising Specialist Resume Examples & Samples

  • Expertise in Eloqua and WebCenter Content
  • 2-4 years of experience in Eloqua, HTML, CSS, JavaScript and Photoshop
  • Adwords, Marine Reporting
  • Expertise in Search Engine Marketing and Ad Operations
  • Work closely with Global Search Advertising team
  • Quality Auditing
  • Having a degree Computer Science or Management
16

Aps-digital Advertising Specialist Resume Examples & Samples

  • Office Suite of products (Word, Excel, PowerPoint, etc.)
  • InDesign, Illustrator, Photoshop, Dreamweaver, etc
  • Content Management Systems
17

Digital Advertising Specialist Resume Examples & Samples

  • Perform day to day campaign management and perform market research to uncover inefficiencies that can be leveraged in campaign optimizations
  • Develop rigorous A/B test plans, including ad copy, audience segmentation, and landing page tests
  • Work closely with Industry and Product marketing teams to gain a deep understanding of Pega’s technology and marketplace, using insights for campaign development
  • Collaborate with the Web team on landing page development, optimizations, and coordination with the SEO manager on Pega’s overall search strategy
  • Demonstrated analytical, critical thinking, and problem solving abilities
  • Proven track record of successfully managing paid search activities
  • Understanding of paid search management and web analytics platforms
  • Demonstrated ability to develop defined strategies and execute against them quickly and accurately, while proactively identifying and raising opportunities for improvements
  • BS or BA in marketing, mathematics, economics or business
  • Excellent oral and written communicator and proactive collaborator
  • Agency experience a plus
  • Experience managing paid social campaigns (Facebook, LinkedIn)
18

Digital Advertising Specialist Resume Examples & Samples

  • Work closely with multiple groups within YuMe to identify inventory availability & optimal economics / pricing for video ad campaigns
  • Reviewing Insertion Orders for accuracy
  • Manage the day-to-day execution of evaluating campaign performance and delivery while proactively recommending tactics for campaign optimization
  • Become an expert in evaluating third party reporting and help troubleshoot issues
  • Maintain high-volume email queues daily with responses which will require attention to details and critical thinking
  • Lead in securing third party inventory for critical campaigns
  • Work closely with multiple groups within YuMe, sometimes across different time zones to identify inventory availability for video ad campaigns
  • Assist in the development and execution of network wide strategic plans to maximize network efficiencyCapture advertiser demand trends to offer creative and proactive solutions to maximize success
  • 1+ years of experience in online media planning, ad networks, or online media buying; programmatic experience a plus
  • Must be a self-starter and comfortable working in a team-oriented, results-driven environment with an ability to translate strategic recommendations into actionable content
  • Ability to clearly and persuasively communicate to internal and external audiences
  • Timeliness is absolutely imperative
  • Possess a problem solving, troubleshooting, resourceful mindset
  • Must be a self-starter and comfortable working in a team-oriented, results-driven environment
  • Strong quantitative skills and highly proficient with Excel
  • Must understand the basics of online media planning/buying – i.e. pricing models (CPM, CPA, CPCV, vCPM etc.), performance metrics (CTR, VCR, etc)
  • BA/BS degree or equivalent
  • Excellent customer service and organizational skills
  • Passionate about the online space and have terrific grasp of the online media landscape, players and channels – online video a plus
  • Proven to organize and retain large amounts of information and use it logically when solving complex problems
  • Ability to thrive in a fast-paced, fast-changing environment
19

Advertising Specialist Resume Examples & Samples

  • Support the Assistant Vice President in the development of Auto, Umbrella, and Enterprise online advertising – overseeing the implementation of advertising / marketing strategies, day-to-day management of the agency resources, and leadership on all assigned QA programs
  • Oversee assigned local advertising programs (including radio, print, outdoor, and paid-media sponsorships). Craft annual plans, report on quarterly performance, manage the execution of new creative with internal & external resources, negotiate buys, process invoices and maintain accurate billing records
  • Assist the development of annual consumer market research – including coordinating Amica’s annual Benchmark study and other proprietary studies. Will coordinate studies with external research firms, provide analysis of findings, and support the Assistant Vice President in presenting to internal and external audiences
  • Report on competitive / industry trends by leveraging research partners (such as Competiscan, ANA, CEB and Forrester)
  • Support the analysis and optimization of advertising channels including helping to maintain data for research partners (such as MarketShare, and Amica’s Market Research team), gaining a working understanding of KPIs, and applying analysis to enhance future programs
  • Will be called upon to handle related duties and projects as required
  • cb*
20

Advertising Specialist Resume Examples & Samples

  • Manage creation of all ads (print and digital) requested throughout the company, working with in-house graphics team to continually update and create new ads specific to our products, services and brands. Ad content to manage will range from partial to full-page print, static and interactive digital ads
  • Work with translation service and regional teams on content translation as needed
  • Oversee integrated online marketing and email campaigns, webinar coordination, and other digital-based initiatives coordinated with industry media and websites
  • Ensure timely submission of advertising materials to publications/websites, keeping record of what ads were placed, when, for end of the year reporting
  • Assist with global advertising budget planning
  • Help facilitate tracking KPIs using media monitoring software (Meltwater)
  • Keep manager and others informed in a timely fashion of industry trends and news (weekly reports, as-it-happens email updates for major items, oversee quarterly and end of year reporting)
  • Assist with internal customers marketing needs, including social media posts, helping organize/facilitate promotions, guiding and assisting with powerpoints and presentations
  • Must be strong in PowerPoint and Excel, will need to quickly learn how to use Meltwater and ad request tracking system through iMeet
  • Must understand how to use social media (facebook, twitter, linkedin, youtube) for business. Experience in targeted and boosted campaigns across channels preferred
  • Experience with digital marketing/SEO/tracking preferred
  • Bachelor’s degree in advertising, digital marketing or communications highly preferred plus 2-5 years of experience
  • Must be very organized and able to juggle multiple daily requests and deadlines, managing up on occasion to get whatever is needed from manager to complete ad requests on time
  • Must be comfortable working with global teams (no other languages required, but comfort in working with non-native English speakers is)
21

Advertising Specialist Resume Examples & Samples

  • 2-3 years experience working for a globally relevant lifestyle brand or digital agency and strong experience working on digital advertising programs across display, digital video, paid social, paid search and SEO
  • Experience with global advertising programs to achieve brand, ecommerce and retail marketing objectives
  • Analytical, proactive and creative problem solver with a need and affinity for telling brand performance stories through data
  • Strong understanding of the digital landscape and experience working with industry leading tools for attribution, brand lift measurement, ad serving, viewability and reporting
  • Capable of managing and completing multiple projects and priorities at the same time within a rapidly changing environment
  • Excellent communications skills and experience working with internal and external global teams
22

Advertising Specialist Resume Examples & Samples

  • Experience in marketing, with a focus on advertising; experience with media buying
  • Experience specing and developing marketing material, including: brochures and publications
  • Fluency with MS Office Suite and Photoshop/InDesign
  • Strong customer services/interpersonal skills
  • Experience in the digital ad space
  • Working knowledge of design basics
  • Effective communications/presentation skills to enable individual to work upward and downward in a large organization
  • Experience working with vendors (i.e., graphic designers, agencies, printers)
  • Knowledge of and proven application of branding and effective integrated marketing concepts
23

Online Advertising Specialist Resume Examples & Samples

  • 3+ years’ experience in a similar role
  • Education level B.Sc. or higher, ideally technical/scientific
  • Proven negotiating skills and decision-making ability
  • Strong understanding of direct response marketing principles and methodologies
  • A natural drive to gather and use data to support informed decision making
  • Highly analytical with the ability to identify business opportunities
  • Good knowledge of MYSQL
  • Track record of delivering innovative solutions in ambiguous situations
  • Ability to work independently as well as part of a team
  • Great eye for detail, while not losing sight of “the big picture”
  • Fluent in English, written and spoken, any other language a plus
  • Accurate, well organized and a strong ability to prioritize
  • Eagerness and ability to understand a complex subject matter quickly and independently
24

Digital Advertising Specialist Resume Examples & Samples

  • Design and execute direct response marketing campaigns in the online display channel
  • Contract monthly advertising campaigns with ad networks and external publishers
  • Find innovative solutions in online media channels to meet our client acquisition and ROI goals
  • Research new advertising opportunities and establish relationships with new publishers
  • Monitor, analyze and optimize ongoing advertising campaigns
  • Propose monthly budget allocations with a goal of maximizing ROI
  • Expand our marketing reach by learning about new technologies and trends in the field