Manager, Advertising Resume Samples

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KB
K Bauch
Kaley
Bauch
7480 Leannon Rue
New York
NY
+1 (555) 928 8030
7480 Leannon Rue
New York
NY
Phone
p +1 (555) 928 8030
Experience Experience
New York, NY
Manager Advertising
New York, NY
Kling, Hegmann and Anderson
New York, NY
Manager Advertising
  • Work with internal marketing teams to ensure advertising briefs are clear, focused and concise and are delivered to the AOR on time
  • Take a significant role in the development of crewmembers to support the engagement, growth, goal achievement
  • Manage media buys and creative executions for JetBlue brand across paid, shared and owned channels
  • Manage production budgets for all advertising projects to minimize and reduce overages. Rebalance budgets between projects as necessary
  • Manage advertising and content budget
  • Develop strategy for social media content marketing across channels to tell stories that build the JetBlue brand in the minds of Customers and Future-Customers
  • Lead integrated media production logistics and methods with an enterprise mindset
Philadelphia, PA
Manager, Advertising
Philadelphia, PA
Schimmel LLC
Philadelphia, PA
Manager, Advertising
  • Drive employee engagement with advertising, by partnering with corporate communications to develop internal, field and external communications ideas, programs and events
  • Manage Internal review process – working closely with Brand, Compliance and Legal departments to develop ideas and ensure review and approval of communications in a timely manner
  • Lead advertising production across all channels (e.g. TV, Digital, Print and OOH) and write concise creative briefs to guide creative partners. Support review and approval process of advertising creative, ensuring adherence to brand, legal, compliance and regulatory guidelines
  • Develop individual model communication positioning and advertising objectives with inputs from consumer research and internal sources (Sales, Product Strategy, VCI, PR, etc.)
  • Manage & support the development of upcoming launch advertising – working closely with internal teams and providing direction to our creative agencies
  • Manage planning and execution of advertising campaigns and initiatives. Manage overall project plans and timelines for multiple workstreams
  • Manage production for video development that will be used in multiple mediums (Running footage, Tier II TV, Digital, vw.com)
present
Boston, MA
Manager, Advertising Product
Boston, MA
Monahan-Lubowitz
present
Boston, MA
Manager, Advertising Product
present
  • Assist in estimation and management of project budgets and cross-project resource allocation
  • Provide expert guidance on the advertising technology industry, its vendors, and emerging ad tech trends
  • Assist with technical feasibility, implementation approach, deployment strategies, and QA efforts
  • Work with advertising operations, sponsorship, and engineering teams to analyze various stakeholder and business goals, current capabilities and procedures
  • Managing resource, technical, and budgetary constraints while ensuring on-time and on-budget project delivery
  • Strong knowledge of Advertising Technology vendors and ecosystems
  • Assume product leadership for advertising-related product functionality and end to end partner integration cycle
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Virginia Commonwealth University
Bachelor’s Degree in Marketing
Skills Skills
  • Strong attention to detail and extremely well-organized
  • The Ad Ops Manager is expected to understand site ad functionality, including knowledge of all ad products available on our site(s)
  • Proven ability to influence cross-functional teams without formal authority
  • Knowledge of mobile or online Rich Media platforms, mobile video and advanced tracking technologies
  • Outstanding troubleshooting, follow-through and problem solving skills, resourcefulness, and attention to detail
  • Mobile advertising technology experience a big
  • Become the in-house technical expert in all advertising-related tools
  • Work closely with Product Management and Engineering teams on understanding ways to improve the product, and interact with Ad Ops teams to drive exceptional testing quality
  • Hands-on experience with web debugging and developer tools
  • Deliver continuous innovation and improvement across the existing suite of ad serving tools, products and infrastructure
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15 Manager, Advertising resume templates

1

Manager, Advertising Technology Resume Examples & Samples

  • Work at the intersection of Baseball, Technology and Marketing through the development and management of MLBAM’s growing 3rd party ad serving platforms
  • Advise/consult internally on all technical issues specific to ad serving, campaign implementation and data integration
  • Own the technical relationship with MLBAM’s advertising technology partners and actively work to identify new business opportunities and processes
  • Design and implement custom ad serving solutions and manage the full lifecycle of implementation process
  • Collaborate internally/externally to improve the campaign and data warehouse architecture for both Display and Performance Media
  • Lead a team of Campaign Coordinators who are responsible for day-to-day ad serving maintenance
  • Actively stay abreast on industry innovations and trends
  • Bachelor’s Degree; Master’s Degree preferred
  • Minimum 3-5 years (Working with Digital Ad Technologies, Project Management, Programming)
  • Experience scaling and scoping large and small digital technology focused projects
  • Ability to simplify complex technical processes for presentation to non-technical audiences
  • Comfortable working with large datasets
  • Experience with relational databases such as MySQL and HTML coding
  • Strong knowledge in campaign management, 3rd party ad serving, DMP tools, and trafficking
  • Thorough knowledge of DoubleClick Campaign Manager, Google Tag Manager or similar tools
  • Team player with the ability to develop cordial, professional relationships with all levels of MLBAM staff, Clubs and partners as applicable
2

Business Operations Manager Advertising Business Resume Examples & Samples

  • Manage a team that drives strategic decisions based on sound financial analyses and assessment of business trends
  • Drive business understanding in weekly revenue reviews with regional sales and finance leaders
  • Develop long range plans for revenue and resource needs, and design scenario models to inform investment decisions
  • Lead annual revenue forecasting and planning cross-funactionally across senior business leaders in the ads organization
  • Analyze quarterly performance of the ads business, and develop business review materials for quarterly meetings with CFO, COO, and the Board of Directors
3

Manager, Advertising & Promotions Resume Examples & Samples

  • Manages operations for all ads – creates schedules, pulls art, sends creative brief to agency, communicates all dates/info to marketing, creates tracking links and provides creative direction
  • Serves as Subject Matter Expert for Marketing for all advertising issues – recommends placement, evaluates campaign success and provides post campaign analysis
  • Fields communications from third parties who want us to advertise with them and negotiates partnership contracts with sites as needed
  • Manage traffic and production schedules to insure prompt and timely delivery of campaign assets
  • Researches potential site partners and keeps up with latest trends in media
  • Helps develop media plans specifically investigating sites, special opportunities and positions
  • Understands available targeting technologies, rich media capabilities and general activation capabilities of all available digital media tactics
  • Helps supervisor to advise marketing groups on best ways to integrate media into their advertising and marketing plans and assures projects are completed on time and adhere to (within) budget
  • Experience managing online Display, Paid Search, Social, and Mobile campaigns
  • Must be a self-starter that is highly organized, with strong planning and time management skills as well as the ability to work with minimal direction
  • Proven ability to develop and maintain strong professional relationships with colleagues and vendors
  • Experience managing multiple, competing priorities, duties and/or projects. Proven ability to accommodate evolving responsibilities and last minute changes
  • A passion for the digital planning process
  • Must be able to work independently and understand the importance of deadlines
  • Strong computer skills necessary with PC and MAC
  • Copyediting and writing skills a plus
4

Manager, Advertising Resume Examples & Samples

  • Lead & manage two creative agencies (Deutsch LA & Creative on Demand) to develop plans & create marketing deliverables that support overall brand objectives
  • Provide creative direction & approve all creative briefs to ensure proper communication of model/brand messages
  • Manage all production projects to comply with strategic, creative, budget and timing parameters
  • Ensure messaging is consistent across all mediums
  • Manage production across all mediums – Television, Video, Digital, Print, Out of Home, etc
  • Manage & support the development of upcoming launch advertising – working closely with internal teams and providing direction to our creative agencies
  • Manage & support the development of brand campaigns that span across all mediums
  • Manage production for video development that will be used in multiple mediums (Running footage, Tier II TV, Digital, vw.com)
  • Develop individual model communication positioning and advertising objectives with inputs from consumer research and internal sources (Sales, Product Strategy, VCI, PR, etc.)
  • Participate in the evaluation of long-term product strategy and research in order to assist in developing a communications launch strategy
  • Liaison with regions on national brand campaigns
  • Manage the Social Media campaign support
  • Manage the Product Placement company
  • Manage the relationship of our cost consulting agency and car prep company
  • Manage the advertising budget
  • Mentor and manage direct reports
  • 7-10 years of experience
  • Bachelor Degree in Business Administration, Marketing, Advertising or equivalent related field
  • Minimum 6 years of advertising experience
  • Automotive marketing experience
  • Production experience
  • Ability to provide clear direction and lead multiple agencies and partners
  • Demonstrated ability to work across multiple advertising channels
  • Experience in Television/Video production
  • Strong presentation skills
  • Budget development and management experience
  • Ability to develop strategic recommendations in a concise manner
  • Ability to collaborate across functional disciplines with working knowledge of marketing, finance, sales, and PR
  • Proven ability to lead video/TV production
  • Ability to handle multiple projects and maintain tight deadlines under pressure
  • In depth knowledge of production for Television, Video, Digital (Banners, Site Experience, Unique Home Page takeovers, Social Media)
  • Ability to develop and work in the Brand advertising space
5

Senior Manager, Advertising Policy & Quality Resume Examples & Samples

  • 6-8+ years of experience in advertising operations, client services, product, data & analytics, or business intelligence
  • Ability to maintain and grow internal and external relationships, responding to frequent demands of multiple customers (internal and external)
  • Ability to balance technical and business issues, as well as communicate appropriately with both technical and business contacts
  • Ability to quickly learn new systems and processes
  • Ability to intake, synthesize, and prioritize data from multiple sources
  • Highly detail oriented with a critical degree of accuracy regarding evaluation and analysis
  • Experience with complex policies and procedures
  • Ability to handle challenges and provide quality solutions on time
  • Ability to perform independently and autonomously, while fostering a team-based environment
  • Strong computer skills, especially in Excel, Power Point, and Word
  • SQL experience a plus but not required
  • Desire to work in a fun, fast-paced, high-tech, rapidly growing and exciting environment
6

Manager, Advertising Technology Operations Resume Examples & Samples

  • Become the in-house technical expert in all advertising-related tools
  • Investigate and resolve ad unit and ad issues both internally and with Partners as appropriate
  • Provide technical assessment, analysis and evaluation of new ad products and partners in addition to developing best practice and usage guidance of new products for business users
  • Deliver continuous innovation and improvement across the existing suite of ad serving tools, products and infrastructure
  • Work closely with Product Management and Engineering teams on understanding ways to improve the product, and interact with Ad Ops teams to drive exceptional testing quality
  • Provide technical expertise and guidance to Sales, Ad Operations and Account teams to assist in resolving technical obstacles and defining customization requirements for new and existing customers
  • Coordinate with Engineering, Tech and Ad Ops teams in identifying, reporting, and resolving product issues
  • Outstanding troubleshooting, follow-through and problem solving skills, resourcefulness, and attention to detail
  • Ability to keep pace with rapid changes in ad products and business requirements
  • Strong attention to detail and extremely well-organized
  • Hands-on experience with web debugging and developer tools
  • Knowledge of mobile or online Rich Media platforms, mobile video and advanced tracking technologies
  • Proven ability to influence cross-functional teams without formal authority
  • Mobile advertising technology experience a big plus
7

Manager, Advertising Product Resume Examples & Samples

  • Assume product leadership for advertising-related product functionality and end to end partner integration cycle
  • Identify business problems as well as strategic and revenue generating opportunities
  • Analyze existing business, operational, and engineering processes to implement and improve systems to support advertising requirements
  • Provide expert guidance on the advertising technology industry, its vendors, and emerging ad tech trends
  • Work with advertising operations, sponsorship, and engineering teams to analyze various stakeholder and business goals, current capabilities and procedures
  • Collaborate with team to innovate, prioritize and bring to market advertising related functionality
  • Become a trusted source of information, insight and market pulse for advertising on mobile, desktop, connected devices and smart TVs
  • Maintain and grow expertise in industry standards, technologies, partner and competitor companies strategies
  • Define desired product functionality through PRDs and use case documentation; work with development and QA teams to ensure that the feature is delivered as specified
  • Create formal requirements definitions and proposals for improvements in advertising systems and procedures to both meet existing goals and take advantage of new business opportunities
  • Manage technical implementation of new and improved systems to meet identified requirements
  • Assist with technical feasibility, implementation approach, deployment strategies, and QA efforts
  • Works with project stakeholders to define project scope and objectives, communicating requirements to development teams
  • Assist in estimation and management of project budgets and cross-project resource allocation
  • Proven experience in product planning and management in the digital media industry, ideally for web, mobile and connected devices
  • Experience with video playback applications
  • Strong knowledge of Advertising Technology vendors and ecosystems
  • Strong knowledge and experience with modern RTB platforms, DSPs and DMPs
  • Experience in coordinating multiple, complex projects simultaneously
  • Strong analytical, problem-solving, and communications skills with a collaborative attitude
  • Ability to make quick decisions and solve complex technical and operational challenges
  • Managing resource, technical, and budgetary constraints while ensuring on-time and on-budget project delivery
  • Effectively lead teams and inspire others to achieve goals through innovation, quality and excellence
  • Ability to identify strengths and weaknesses of team members and suitably make changes if required
  • Encourage team interaction, boost employee motivation and appreciate team contribution
  • Experience in requirements documentation
  • Strong teamwork and leadership skills
  • Proven ability to be successful in a fast-paced, 24x7 availability environment
  • Bachelors degree required, MBA or technical degree preferred
8

Senior Manager, Advertising Operations Resume Examples & Samples

  • A minimum of 10 years of work experience in Operations or 5 years working in an Online Advertising environment
  • A minimum of 7 years of people management experience, with a minimum of 5 years managing in a customer service organization
  • Proven experience managing teams of people (direct and dotted line) including recruiting, performance evaluation, development, and succession planning
  • Strong online advertising experience and background strongly preferred, with the ability to align the organization to the rapid shifts in service and product offerings
  • A minimum of 2 years of experience working in an online publisher is an advantage
  • A balance of both technical and business acumen
  • Solid organization, leadership, team-building and negotiation capabilities
  • A proven track record of business partnering, leading teams and organizations
  • A proven track record of building high-performing service teams
  • A high degree of executive maturity
  • Ability to influence others and drive results
  • Experience managing through a tough competitive environment
  • Successful execution of organizational change management initiatives
  • Exceptional collaboration and a keen understanding of how to drive results with a field force (Sales and Marketing team)
  • Outstanding attention to detail combined with an ability to see the big picture (be both broad and deep)
  • Great decision making and planning skills
  • Proven ability to articulate and communicate an organization’s vision and benefits, providing a solid rationale to a multitude of partners
  • Demonstrated track record of exceeding established goals on a consistent basis
  • Ability to adjust priorities, decisions, and actions to respond to multiple demands, unanticipated events, and new information
  • Effectively manage virtual teams internally & externally ensuring congruence of goals and hence
9

Business Ops Manager Advertising EU Resume Examples & Samples

  • Business Management, Economics, Analytics, Science Based Bachelors Degree. Masters degrees preferable
  • Previous Experience in a strategic, consulting or analytic role
  • 3-5 years experience
  • Very strong Excel and Powerpoint skills
10

Manager, Advertising Technology Operations Resume Examples & Samples

  • The Ad Ops Manager is expected to understand site ad functionality, including knowledge of all ad products available on our site(s)
  • Contribute technical knowledge of related systems and an understanding of project management fundamentals, web operations, the online advertising space, and the complexity of technology as it relates to online ads and ad campaign management
  • Implementation and management of online advertising campaigns through multiple ad servers and monitor delivery of campaign(s) from beginning to end and optimizing as needed
  • Implement third-party tracking such as DFA or Atlas on behalf of agency partners
  • Interact with internal as well as external clients including but not limited to coordination and consultation to ensure a successful advertising campaign/all ads on site are correctly deployed
  • Perform the day-to-day ad placement, scheduling and updates for customers, including rich media ad placements
  • Prepare and edit HTML code used to deliver ad creative (CSS, Javascript, etc)
  • Follow-up with immediate action & provide concise, timely feedback within the deadlines established
  • Self-manage tasks / schedule for effective and efficient time management
  • Taking a proactive lead in understanding potential problem areas and ensuring they are avoided or resolved
  • Troubleshooting creative, site tagging and tracking issues that may arise throughout the process
  • Identifying process inefficiencies and ways to improve operations workflow
11

Business Ops Manager Advertising EU Resume Examples & Samples

  • International Experience
  • Advanced use of Excel and Powerpoint skills
  • Programming experience in Fortran
  • Advanced French language skills
12

Manager, Advertising Resume Examples & Samples

  • Manage planning and execution of advertising campaigns and initiatives. Manage overall project plans and timelines for multiple workstreams
  • Lead advertising production across all channels (e.g. TV, Digital, Print and OOH) and write concise creative briefs to guide creative partners. Support review and approval process of advertising creative, ensuring adherence to brand, legal, compliance and regulatory guidelines
  • Supervise management of production budget, working with a number of internal and external partners on projections, reporting and processing
  • Support cross-organizational integration of advertising and marketing plan execution
  • Manage Internal review process – working closely with Brand, Compliance and Legal departments to develop ideas and ensure review and approval of communications in a timely manner
  • Actively leverage research and competitive audits of category and landscape to inform best practices
  • Oversee tracking program metrics to achieve campaign goals. Analyze results and insights to drive creative optimizations
  • Manage day-to-day agency relationships
  • Develop and support local advertising programs, working with agencies and field partners to provide appropriate tools and materials to the field
  • Drive employee engagement with advertising, by partnering with corporate communications to develop internal, field and external communications ideas, programs and events
  • 5-7 Years agency and/or client experience
  • Knowledge of and background in advertising and/or marketing, ideally with a focus on financial services
  • Experience with Broadcast and Digital production
  • Excellent relationship management skills, analytical skills, as well as strong project management and follow up stills are required
  • Demonstrated ability to work in cross-functional teams as well as ability to manage multiple priorities
  • Excellent written and verbal communication skills. Comfortable presenting to team and leaders
  • Knowledge of media planning
13

Senior Manager, Advertising Solutions Resume Examples & Samples

  • Drive product development and go-to-market strategy of Ad Solutions (display, native, brand content, programmatic) across all platforms (online, video, mobile, social)
  • Manage strategic Media and Tech partnerships that power differentiated advertising opportunities that deliver marketer value and drive revenue
  • Leverage a strong understanding of inventory, pricing, marketplace, value of assets/audience, client objectives and product performance to drive business strategy
  • Manage and execute new product innovation from ideation through technical implementation and marketing materials creation
  • Drive monetization strategy and fulfillment through smart advertiser cost models, product mixes and revenue delivery concepts – all to continually improve network, channel, product, and audience eRPM
  • Communicate the value proposition of new products to all go-to-market teams and ensure that effective sales support materials and packages are created
  • Drive product adoption and usage rates by supporting market-facing programs and effective product launch support
  • Lead market assessment, quantitative analysis, qualitative feedback, and represent the voice of the market internally
  • Liaison between Editorial team, Member Marketing, Planning and Product Marketing team on campaign pacing and delivery. Identify needs and requirements for areas of efficiency and automation as it relates to workflow and media process
  • Partner closely with Planning, Inventory, and Ad Ops on planning and pacing. Partner closely with Client Solutions to develop innovative solutions for our clients
  • 3+ years of experience working in the digital media space, ideally with a premium publisher or ad tech company in a strategic/quantitative/analytical role
  • Bachelor’s degree in Marketing, Business, Communications or Technology or a total of at least 7 years of relatable experience
  • Must be well-versed in emerging industry concepts such as data-driven media, content marketing, social/mobile ad platforms and programmatic selling
  • Experience with Ad Servers, Inventory/Workflow systems, DMP, SSP, DSP, DCO
  • Familiarity with 3rd party Online Market Research and Measurement services
  • Individual must be highly analytical and visionary with strong communication and presentation skills
14

Manager Advertising Systems Resume Examples & Samples

  • 40%-Manages Advertising Systems team and inherent multi-channel technical publishing processes. Proactively monitors environment, makes adjustments / recommendations as necessary to be reactive and nimble to change and deliver results. Serves as mentor; empowers team , fosters ownership in the work they produce
  • 35%-Drives research of advanced or new technologies amongst team and provides recommendations for annual planning and budget allocation, ensures we remain current in all multi-channel publishing technology. Ensures self and subordinate team remain current state with industry and technology trends and ensures we are optimum in cost
  • Must be eighteen years of age or older
  • Must pass pre-employment test if applicable
  • SQL, HTML ,PHP AppleScript and Apple Certified preferred
  • Develops Leaders – selects, develops, motivates and challenges talented associates to continually exceed expectations; has a passion and vested interest in excellence; provides highest quality results in the most efficient and cost effective manner
  • Gets results – acts with urgency, sets reasonable aggressive yet achievable expectations; creates accountabilities to ensure department is productive
15

Senior Manager, Advertising & Promotions Resume Examples & Samples

  • Post-secondary education in Broadcasting, Sales, Marketing, or a related field
  • 3 - 5 years managing multi-media production & promotions in a mid-large market
  • Demonstrated success in handling a deadline driven work day in where multi-tasking is the norm. Strong computer skills and internet proficiency
  • Experience and comfort speaking directly to all internal levels
  • Must possess the ability to build relationships, speak credibly, and foster a client service environment based on integrity
  • Excellent concentration, communications, computer skills
  • Able to work under pressure and have demonstrated ability to react quickly and productively in a changing environment requiring immediate decision-making
  • Proven experience as an effective Leader of people
  • Highly motivated, dependable and energetic
16

Manager Advertising Resume Examples & Samples

  • Lead integrated media production logistics and methods with an enterprise mindset
  • Collaborate with cross-functional team to understand overall content strategy and content needs
  • Drive creative production from concept through post-production to delivery
  • Lead sourcing and negotiation of internal and external creative resources (potentially including directors, photographers, editors, graphic designers, illustrators, music and audio partners)
  • Liaison between internal brand and agency/freelance creative teams and production partners
  • Ensure production projects are within budget, delivered on time and as expected
  • Stay up to date on emerging trends, innovation and advancements in the motion media, photography and interactive production industries
  • Consistently demonstrate passion for the brand and the team’s contribution to the overall success of the organization
  • Ensure brand consistency across all media types while delivering on the creative vision
  • Demonstrate and demand critical, consumer centric thinking
  • Contribute to best practices for ConAgra Foods production guidelines
  • Work with internal marketing teams to ensure advertising briefs are clear, focused and concise and are delivered to the AOR on time
  • Manage production budgets for all advertising projects to minimize and reduce overages. Rebalance budgets between projects as necessary
  • Obtain and track usage rights for all advertising assets produced. Recommend renewals and/or discontinued use of assets as necessary. Ensures files are organized through digital asset management and maintains version control
17

Senior Manager, Advertising & Digital Resume Examples & Samples

  • 5-8 years advertising, digital marketing or media related experience, either global agency or major industry leader
  • Bachelor’s degree, preferably within the field of advertising or marketing
  • Comfortable with advertising operations and web/marketing analytics
  • Proven track record in advertising across geography with good understanding on APAC media landscape for our industry
  • Detailed, project oriented, and ability to multi-task is a priority
  • Ability to work cross-functionally with other teams and to manage multiple projects simultaneously
  • Strong computer skills, including proficiency with Microsoft Excel, Word and Powerpoint
  • Flexible person who is comfortable in a fast-paced, dynamic environment & loves numbers
18

Senior Manager Advertising Analytics Resume Examples & Samples

  • Work with our product and regional stakeholders to translate business questions and hypotheses into structured analyses. Typical business questions are related to the impact of new and existing products/features, changes to go-to-market models, and changes to the external competitive environment
  • Generate insights that are actionable and that generate practical business impact
  • Establish yourself as a trusted business partner to our stakeholders
  • Balance the needs of multiple stakeholders: NA region, EU region, product
  • Manage a team of data scientists and analysts in leveraging our data to conduct research and answer questions about the impact of advertising on the broader eBay ecosystem
  • Connect with the existing analytics community at eBay (and other external analytics communities) to leverage their expertise in developing the optimal approach/model for each problem
  • 2+ years of experience in leading analytics/data science teams
  • Master’s degree (PhD preferred) in Economics, Statistics, Math, Computer Science or related field
19

Senior Manager, Advertising Technology Resume Examples & Samples

  • Leverage industry trends and practical knowledge of ad serving technology to proactively research and recommend technical solutions that drive ad sales revenue for our distribution channels
  • Take ownership of business and drive the technical requirements gathering and implementation across functional teams creating initial implementation, launch, and post-launch plan
  • Partner with internal clients and vendors, leading communications between developers and the business, including open issues, project prioritization, issue identification and resolution, and feature requests
  • Partner with a team of product managers and business operators to implement scalable web and mobile advertising products
  • Lead the team that will architect solutions and provide support for advertising tool suite
  • Effectively communicate solutions and provide documentation across functional groups
  • Project management and SDLC oversight of this program
  • Assemble, train, mentor, and grow a cross functional team to work towards continued growth of this program
  • Convert business requirements into detailed technical requirements, training and operational documentation
  • Bachelor’s or Master’s degree in Technology or related discipline
  • 10+ years work experience in Advertising Operations
  • 5+ years experience developing advertising technology solutions for digital, mobile and video ad serving
  • 2+ years experience in management
  • Past experience troubleshooting and implementing digital, video players, mobile & audience targeting applications with integrated ads, content and digital systems
  • Proficiency with DoubleClick; familiarity with Order Management Systems
  • Exceptional communication skills, including process flows and documentation
  • Demonstrated ability to successfully perform support, training, reporting, testing of advertising systems
20

Manager Advertising Resume Examples & Samples

  • Manage media buys and creative executions for JetBlue brand across paid, shared and owned channels
  • Partner with marketing leadership and colleagues to continue to build brand and refine marketing strategy, brand positioning and media choices
  • Communicate JetBlue’s tactical and strategic marketing goals to agency partners
  • Review advertisement and content ensuring communication is on-brand and on-strategy
  • Develop strategy for social media content marketing across channels to tell stories that build the JetBlue brand in the minds of Customers and Future-Customers
  • Day-to-day contact with the advertising agencies and co-op partners including destinations
  • Take a significant role in the development of crewmembers to support the engagement, growth, goal achievement
  • Manage advertising and content budget
  • Five (5) t years of marketing/brand/advertising experience
  • Prior budget management or P&L responsibility experience
  • Proficient with Microsoft Office suite
  • Broad understanding of all media such as social media, print, online, video, audio, and the ability to create compelling and effective communications in all
  • Strong interpersonal skills and the ability to work across a wide range of departments and teams
  • Must be legally eligible to work in the country in which the position is located
  • Experience managing an agency as a client
  • Regular attendance and punctuality
  • Well groomed and able to maintain a professional appearance
  • Must be an appropriate organizational fit for the JetBlue culture, that is, exhibit the JetBlue values of Safety, Caring, Integrity, Passion and Fun
  • Must fulfill safety accountabilities as prescribed by JetBlue’s Safety Management System
  • Identify safety concerns, issues, incidents or hazards that should be reported and report them whenever possible and by any means necessary including JetBlue’s confidential reporting systems (Aviation Safety Action Program (ASAP) or Safety Action Report(SAR))
  • Responsible for adhering to all applicable laws, regulations (FAA, OSHA, DOT, etc.) and Company policies, procedures and risk controls
  • Uphold JetBlue’s safety performance metric goals and understand how they relate to their duties and responsibilities
21

Manager, Advertising Quality Command Resume Examples & Samples

  • Assists with developing new and/or updated policies, procedures, and
  • Assures proper tracking and reporting of network related measurements
  • Ensures all department projects and initiatives are completed on time
22

Manager, Advertising Analytics Resume Examples & Samples

  • Interact with various business groups, including Sales, Ad Operations, Technology, Finance, Business Development, and senior management to set the learning agenda for Digital Ad Sales performance
  • Manage data collection, data quality, and data blending
  • Assist in the development of KPIs, dashboards, and forecasting models for advertising business
  • Create and maintain weekly and monthly reports for measuring performance; conduct ad hoc and deep dive analyses to derive insights and recommendations
  • Leverage data to guide Sales and Strategy Leadership to maximize inventory yield and to achieve annual revenue targets
  • Solid understanding of the fundamentals of digital advertising including ad sales, ad operations, ad serving technology, inventory yield, and revenue optimization
  • Bachelor degree with analytical focus (e.g., business administration, marketing, statistics, economics, engineering, computer science, etc.)
  • Minimum of 3 to 5 years’ work experience in a media analytics role (for/with a digital publisher, agency, or digital strategy consultancy preferred)
  • Proficiency in analyzing and interpreting data from platforms such as DFP and Google Analytics
  • Experience with Business Intelligence data and reporting tools (e.g., Tableau, Cognos, Qlik, etc.)
  • Proficiency in building, maintaining, and validating Excel reports and models
  • Ability to synthesize complex qualitative and quantitative data and communicate relevant insights and recommendations using data visualization
  • Strong organizational skills; ability to handle multiple concurrent projects and work independently
  • Strong written and verbal communication skills, including the ability to communicate clearly and confidently with internal stakeholders
  • Consumer web/mobile, online/mobile gaming, and/or OTT content analytics experience
  • Experience with YouTube Analytics, DMP platforms, and/or digital 3rd party measurement tools (e.g., comScore, Nielsen, Dynamic Logic)
  • Working knowledge of SQL (e.g., Redshift/PostgreSQL)
  • Experience with advanced statistical modeling methodologies and tools (e.g., SAS/SSIS)
  • Basic technical knowledge of Coding/HTML (e.g., to help QA ads and ad tagging)
23

Manager, Advertising Resume Examples & Samples

  • Lead and manage all facets of creative production working in tandem with creative agency
  • Provide day-to-day supervision and execution of Pizza Hut advertising campaigns including (and not limited to) broadcast, radio and long-term multi-channel brand campaigns
  • Manage internal stakeholder reviews and triangulate feedback across all steps of the creative development process, from concepts and scripts through rough and final cuts
  • Serve as key liaison between brand marketing team and advertising team, leading creative reviews, coordinating briefings, securing cross-functional alignment and facilitating agency communication
  • Develop and oversee creative development and production timelines with agency, cross-functional teams and advertising team
  • Provide precise oversight and management of national advertising budgets
  • Serve as key day-to-day contact for creative AOR
  • Work closely with Brand Marketing, Media and Advertising teams to ensure campaigns are on strategy, on time, and on target
  • Experience working closely with agencies and cross-functional teams to produce breakthrough creative campaigns
  • Experience managing complex shoots through every step of the production process
  • Experience writing, evaluating and delivering briefs that support business objectives
  • Experience providing detailed, actionable creative feedback to agencies and synthesizing inputs from a variety of stakeholders
  • A connector with a passion for building partnerships and relationships
  • Ability to think, plan and execute resourcefully, across multiple tasks and on tight timelines
  • Ability to sell new ideas to executive team
  • A sense of humor and ability to work in fast-paced environment
  • A team player who can be accountable and flexible
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Manager, Advertising Demand Analytics Resume Examples & Samples

  • Uncover trends and correlations to develop insights that can materially improve prioritization of sales efforts
  • Hire and grow a team of motivated analysts managers
  • Raise the bar for analytics – invent new methods of mining and using data through automation, advanced statistics and ML models
  • Own the design, development, and maintenance of ongoing performance metrics, reports, analyses, dashboards and tools to drive key business decisions
  • Apply advanced knowledge of SQL for efficient processing of large datasets
  • Collaborate with other analytics/platform teams, define engagement models and set processes for analytics prioritization
  • Be customer focused in developing solutions – towards Amazon’s advertiser base, and the end Amazon customer always
  • Be the voice of sales and advertiser in driving ad product improvements
  • Engage and contribute to cross-functional projects to drive advertising growth by working with finance, product, platform, sales and operations
  • Master’s degree or MBA in economics, statistics, engineering or similar quantitative field
  • 10+ years work experience in data analysis, statistics or econometrics
  • Advanced knowledge of SQL, Excel and other data analytics tools
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Label Change Manager, Advertising & Promotion Resume Examples & Samples

  • ProMO (Brand, Labeling, MHC, Public Affairs, Puerto Rico, Management)
  • Marketing (i.e., Consumer, Professional, Training, MHC, Puerto Rico)
  • Medical & Regulatory Reviewers
  • PMR
  • Public Affairs
  • Reg Ops
  • All agencies
  • Brand ProMO PM to open and manage projects
  • LCM will own project management duties for all the safety projects (ISI, GSS, LCH) on Day 0 from initiation of project through review and active on the DAL
  • LCM to communicate completion status to ProMO PM for communication to greater brand team (ProMO, Med/Reg, Agencies, Print Vendors…)
  • ProMO PM to focus on remaining projects and coordinate schedules and communicate plans to the larger brand team at daily/weekly intervals
  • LCM to work with ProMO PM to coordinate Day 0 - 60 dates with Regulatory and drafting of communication calendar to brand team. Brand ProMO PM will own Day 0 - 60 calendar
  • Advise ProMO PM to communicate label change status to greater brand team on key dates once label arrives, which are typically Day 0, Day 5, Day 15, Day 20, and Day 60
  • LCM to communicate any label change or launch process or policy updates to ProMO staff as appropriate
  • LCM to manage ProMO Job Aids for Package Insert Update (003) and Label Change Process (021) and corresponding tool kits – maintain list of updates and change/add documents as appropriate
  • Project Management knowledge required.Knowledge and prior experience in marketing, and communication or advertising agency experience is a plus
  • Strong planning and organizational skills are required to successfully multitask and problem solve in a fast-paced environment
  • Ability to understand marketing campaign messaging for assigned brand; recognizes inconsistencies in campaigns and vocalizes to IBT; basic knowledge of brand references and trials. Share and document best practices and lessons learned to enhance overall functional and business success; proactively provides process expertise to internal and external clients
  • Knowledge and prior experience with AbbVie products, marketing, and communication or advertising agency experience is a plus
  • Expertise working in Adobe Acrobat; MS Word, MS Excel, MS Powerpoint and MS Project. Possesses ability to learn and adapt to other software tools as necessary
  • Print production knowledge is a plus
  • Minimum 3 years of experience in project management
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Manager, Advertising Services Resume Examples & Samples

  • 3+ years of people management experience
  • 2+ years in a strategic client services role working with Fortune 100 brands
  • Bachelors’ degree in Marketing, Advertising, or Business preferred; MBA is a plus
  • Understanding of digital creative production, ad serving, cross-channel attribution, and media analytics
  • Experience with Doubleclick (XSM, DFP), AdJuster, Salesforce.com
  • Proven track record of driving process and tool improvements that improve operational scale and productivity
  • Proven ability to influence others across the organization
  • Experience using and communicating performance metrics
  • Ability to drive cross-team partnerships and initiatives
  • Adept at solving problems that span business and technology
  • Proven record of attracting, retaining and growing exceptional teams
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Associate Manager, Advertising Solutions Resume Examples & Samples

  • Manage the full execution of Advertorial and New Hotel Launch campaigns to client spec, including image editing, creation of tracking items, and coding in Content Management Systems
  • Work directly with clients to present the project structure and process, and to assist throughout
  • Assist the larger Advertising Solutions team as required with tasks on larger campaign implementation – to include creation of tracked links, translation request submissions, asset approvals, creating deliverable documents, image editing, research and editorial tasks
  • Work within tight timelines and execute on multiple reports or projects at any given time