Advertising Director Resume Samples

4.7 (60 votes) for Advertising Director Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the advertising director job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

Craft your perfect resume by picking job responsibilities written by professional recruiters

Pick from the thousands of curated job responsibilities used by the leading companies

Tailor your resume & cover letter with wording that best fits for each job you apply

Resume Builder

Create a Resume in Minutes with Professional Resume Templates

Resume Builder
CHOOSE THE BEST TEMPLATE - Choose from 15 Leading Templates. No need to think about design details.
USE PRE-WRITTEN BULLET POINTS - Select from thousands of pre-written bullet points.
SAVE YOUR DOCUMENTS IN PDF FILES - Instantly download in PDF format or share a custom link.

Resume Builder

Create a Resume in Minutes with Professional Resume Templates

Create a Resume in Minutes
MB
M Brekke
Myron
Brekke
610 Schamberger Ports
Dallas
TX
+1 (555) 536 4313
610 Schamberger Ports
Dallas
TX
Phone
p +1 (555) 536 4313
Experience Experience
Detroit, MI
Advertising Director
Detroit, MI
Morar, Champlin and Jacobson
Detroit, MI
Advertising Director
  • Establish workflow and processes for advertising forecasting, budgeting and goal setting
  • Creating and delivering strong group presentations highlighting The Daily Meal value proposition and integrated advertising & engagement offerings
  • Work with Publisher and marketing to ensure marketing programs and strategy drive advertising and revenue objectives
  • To meet weekly with each sales manager to review their pipeline and performance against key metrics and to provide ongoing coaching
  • Maintaining and developing relationships with current advertisers
  • Identifying new sales opportunities and building new relationships
  • Demonstrated success crafting interactive brand strategies resulting in robust ad sales
Philadelphia, PA
International Advertising Director
Philadelphia, PA
West, Thiel and Gleichner
Philadelphia, PA
International Advertising Director
  • Develop creative advertising proposals and leverage internal creative resources to develop compelling integrated campaigns for top marketers
  • Manage and strengthen client relationships for long term growth and provide superior customer service
  • Manage and develop relationships with senior clients in key global accounts with a global HQ based in the US and that book advertising locally
  • To maintain and develop excellent relationships with agency and client contacts
  • To generate revenue across our international portfolio from US-based advertisers and/or international departments of advertising agencies – including print, online, sponsorships and events
  • Provide leadership and inspiration to the multi-channel US sales teams in print, digital, and integrated by adding an international perspective to large creative pitches
  • To maintain and develop good working relationships with Hearst Advertising Worldwide publishers to ensure good cooperation that will help to maximize advertising sales for their media properties from US based clients and agencies
present
New York, NY
General Manager / Advertising Director
New York, NY
Russel and Sons
present
New York, NY
General Manager / Advertising Director
present
  • Lead operating committee and employees in analyzing, planning and executing strategies to grow audiences and local revenue across all platforms
  • Work with finance to establish revenue and expense budgets that include contingency measures for the operation
  • Analyze the market and competition to determine the most effective pricing and sales strategies for increasing advertising revenue across multiple platforms. He/she is the chief marketing and sales executive
  • Develop creative strategies to maximize sales resources and optimize revenue development, including multi-platform product positioning and pricing for clients of all sizes
  • Work with key advertisers, including a base of local and locally controlled small businesses, to develop successful relationships; make sales calls; and attend community and client events to further build customer partnerships and drive market share
  • Recruit, motivate and develop energetic, creative and committed sales staff
  • Provide ongoing sales training and support to the sales team to ensure advertising sales success and development of staff, including the adoption of world-class sales principles
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Towson University
Bachelor’s Degree in Marketing
Skills Skills
  • Build strong relationships and execute presentations to key accounts in the assigned segments
  • Superior sales skills, with results-oriented track record and proven ability to meet and exceed sales goals
  • Manage, coach and lead sales staff to ensure sales and revenue goals are achieved and strategic plans are completed
  • Develop and execute strategic sales plans, bonus and incentive plans; prepare and conduct sales meetings and special presentations of the sales force. Coordinate total sales efforts
  • Research and apply best practices from other markets
  • Assist with special projects and department-wide initiatives, including special support requests as assigned
  • Meet all annual revenue goals and the department’s budget. Maintain, manage, control and increase advertising revenue for the sales teams, as well as tracking, monitoring and analyzing sales data to ensure all goals are met/exceeded
  • Uses effective written sales presentations to increase sales and meet budgeted goals
  • Responsible for timely and effective inter-departmental communication with the marketing, news, CDS, and single copy operations departments
  • Meets all budgeted and special pricing objectives
Create a Resume in Minutes

15 Advertising Director resume templates

1

Advertising Director, Asheville Resume Examples & Samples

  • Provide overall leadership and guidance for the sales effort including day-to-day management of their assigned accounts
  • Responsible for the implementation of sales strategies and department procedures
  • Prepare and manage revenue and expense budgets to achieve targets
  • Improve quality and reduce defects with a plan of continuous quality improvement
  • Responsible for the ongoing improvement of products, services, ad content and layout
  • Establish promotional and sales efforts for growing advertising revenues and increasing market share
  • Identify regional competitive threats and create promotional packages to overcome competition
  • Develop and maintain effective client relationships with advertisers
  • Provide coaching and feedback for sales staff to support talent development and ensure they meet sales goals, control expenses and achieve departmental budget
  • Participate in sales calls with sales staff to ensure that sales reps are properly executing training knowledge and meeting the customer’s needs
2

Advertising Director, Lansing Resume Examples & Samples

  • Directs all print, digital, and mobile advertising functions. Builds and leads a converged media sales organization. Directs staff to sell total audience and inventory of print, digital and nondaily products
  • Reviews analysis of the marketplace and competition, and determines the most effective pricing and sales strategies for the market. Ability to accurately forecast revenue is key
  • Implements pricing and sales strategies to increase advertising revenue across all digital and print platforms
  • Provides training, coaching, motivation and recruits and develops an energetic, creative and committed World Class Sales staff
  • Personally practices and holds team accountable for World Class Sales behaviors and metrics. Utilizes salesforce.com in day-to-day management of staff
  • Works effectively with the President and Publisher, Local Leadership Team, other Michigan Group leaders, Gannett Digital and other key departments to develop and implement new or expanded products to achieve the audience and revenue targets articulated by the planning process
  • Bachelor’s degree in advertising preferred and minimum 5 years of sales management experience in the advertising industry
  • String digital acumen with experience selling SEo, SEM, PPC, Mobile, Social Media and Websites
  • Qualified candidates will have strong leadership abilities and excellent strategic planning, organizational, analytical, financial, sales management, and communication skills
  • Proficient PC skills including Microsoft applications PowerPoint, Excel, Word and SalesForce.com
  • Ability to develop and implement both advertising strategies and rate structures
3

General Manager / Advertising Director Resume Examples & Samples

  • Lead operating committee and employees in analyzing, planning and executing strategies to grow audiences and local revenue across all platforms
  • Work with finance to establish revenue and expense budgets that include contingency measures for the operation
  • Analyze the market and competition to determine the most effective pricing and sales strategies for increasing advertising revenue across multiple platforms. He/she is the chief marketing and sales executive
  • Develop creative strategies to maximize sales resources and optimize revenue development, including multi-platform product positioning and pricing for clients of all sizes
  • Work with key advertisers, including a base of local and locally controlled small businesses, to develop successful relationships; make sales calls; and attend community and client events to further build customer partnerships and drive market share
  • Recruit, motivate and develop energetic, creative and committed sales staff
  • Provide ongoing sales training and support to the sales team to ensure advertising sales success and development of staff, including the adoption of world-class sales principles
  • Serve as champion of use of salesforce.com (CRM system) to drive sales activities
  • Drive community impact of the Hattiesburg American through championing efforts of the Information Center and other departments, leveraging connections in the community to grow the community and the business
  • Employ public-relations techniques to ensure that the employees and the public have a good understanding of the Hattiesburg American’s capabilities to help local people and businesses
4

Advertising Director Resume Examples & Samples

  • Responsible for growing overall revenue in all categories of responsibility assigned
  • Rapid growth on all baltimoresun.com products and services with an annual responsibility of growth of digital ad revenue
  • To develop and execute sales strategies that will increase revenue by growing market share, increasing new business, reducing churn, and increasing number of products sold. This will be required on an annual and quarterly basis
  • To continually be testing new concepts and learning from these concepts; to develop an environment where everyone on the team is inspired to do the same
  • To have a strong understanding of the local competitive set and to ensure the Baltimore Sun Media Group has the products, pricing, and sales resources to compete effectively
  • To develop a strong lead generation program that will ensure the continuous input of new business opportunities into the pipeline, and to channel these opportunities to the most effective channel (inside sales vs. outside sales)
  • To continuously review structure and staffing to ensure it aligns with strategy and futuristic opportunities
  • Develop, implement and monitor strategies to achieve targets. Have the flexibility to adapt the strategy to stay ahead of changes in our business
  • To meet weekly with each sales manager to review their pipeline and performance against key metrics and to provide ongoing coaching
  • To effectively cascade information to their managers and sales team and make this information relevant and actionable
  • To host monthly meetings with the entire sales team with the goal of increasing communication and engagement. Discussion will provide feedback on performance against key initiatives, facilitate idea sharing, reward/recognize individual performances, communicate key initiatives/strategies and provide a forum for open discussion
  • To develop staff to operate as multi-channel media consultants, knowledgeable in digital, mobile, print, broadcast, direct mail events, and other emerging channels
  • To develop key metrics for the sales reps and managers that are instrumental to success, monitor results against these metrics, and hold people accountable for achieving their targets
  • To participate in high-impact sales presentations to key or important advertisers to increase sales and enhance the position of the company
  • To skillfully manage client issues that escalates to the director level
  • To work with managers to identify internal/external barriers which are preventing the team from achieving revenue goals and work collaboratively with other departments to remove these barriers
  • Must be strategic and futuristic and have a passion for “winning in local”
  • Needs to be innovative and willing to test and learn
  • Should be a change agent and have the ability to inspire change to a diverse group
  • Must be motivational, aspiring and charismatic
  • Typically requires 8-12 years’ experience in sales including 3-5 years’ experience in sales management
  • Requires a thorough understanding of multi-channel selling, especially in the areas of digital, print, events and direct mail
  • Proven track record of sales success, and the drive to exceed goals
5

Advertising Director, Rodale s Organic Life Resume Examples & Samples

  • Develop, grow and maintain a base of strategic print and online advertising partners
  • Break new accounts across categories
  • Participate in strategic planning for new online products and traffic-driving initiatives
  • Create and sell custom solutions tailored to your clients’ objectives
  • Negotiate advertising contracts
  • Accurate reporting, forecasting and exceeding revenue goals
  • Management of internal employees, as well as outside agency representatives, to sell the advertising inventory and integrated packages
  • Serve as expert on online media and keep abreast of technology and industry developments
  • 8 – 10 years of print and online advertising sales management experience
  • Proven ability to meet and exceed sales quotas
  • Demonstrated success in a goal oriented, highly accountable sales environment
  • Strong relationships with advertising agencies and national advertising clients within the publishing industry
  • Diligent work ethic with a high energy, results-oriented style
  • An entrepreneurial and enthusiastic approach to business; launch or re-launch experience a plus
6

Advertising Director, Midwest Living Resume Examples & Samples

  • 65% - Directs, motivates and supports the sales team to achieve budgeted numbers
  • 20% - Facilitates team building and collaborates internally to maximize opportunities
  • 15% - Travel to outside offices for sales calls
7

National Digital Advertising Director Resume Examples & Samples

  • Exceed sales goals by managing digital advertising sales among a national integrated media sales team
  • Analysis and reporting of competitive digital advertising activity
  • Creative and detail-oriented approach to prospecting and business development in every sales territory
  • Demonstrate a passion for the active lifestyle and communicate desirability of cycling and trends in the sport/culture that translate to key sales opportunities for advertising prospects
  • Possess the ability to develop and maintain strong relationships with clients and advertising agency personnel
  • Secure key meetings and effectively communicate with all decision-makers, gatekeepers and influencers ranging from senior management to junior planners
  • Lead communication with Bicycling editorial and marketing teams to develop category- and client-specific digital sponsorship opportunities
  • Direct daily communication with director of Rodale’s corporate sales and marketing group to maximize Bicycling’s participation in corporate digital advertising programs
  • Work effectively with Rodale advertising operations group to accurately forecast and maximize digital program delivery
  • Collaborate with Bicycling marketing team on the development of promotional materials and presentations that assert Bicycling’s digital leadership position, audience profile and signature advertising opportunities
  • Prioritize sales opportunities through a detailed account/territory planning process and accountability with each sales representative
  • Comprehensive understanding of digital media landscape; from online and mobile, to tablet and social media, to emerging trends and technologies in ad serving/targeting
  • Participate in strategic planning for new digital products
  • Planning and leading quarterly digital sales training sessions for Bicycling advertising sales team
  • Develop detailed monthly and annual business plans in order to achieve sales benchmarks
  • Provide management with weekly sales updates and monthly financial progress reports
  • Travel with sales representatives to key client and agency meetings in all territories
  • 5+ years of successful digital advertising sales experience
  • Demonstrate outstanding organizational and motivational skills
  • Professional and articulate presence with highly developed interpersonal and presentation skills
  • Strong relationships with New York City agency contacts and national advertising clients
  • Understanding of digital advertising sales budgeting and forecasting procedures
  • Ability to interact and communicate effectively and persuasively in pressured sales environment
  • Enjoy being part of a team, but willing to take a leadership position and make independent decisions as needed
  • Demonstrate effective and creative use of editorial, marketing and research information for business development outreach
8

Advertising Director Resume Examples & Samples

  • Lead, motivate, and coach advertising sales team as they develop and deliver winning programs and proposals that lead to lasting and commercially successful advertising partnerships
  • Direct execution of innovative advertising and integrated sales plans for National Journal in existing and new categories
  • Develop and manage relationships that culminate not only in sales growth but also in tangible ideas to grow our business
  • Meet with advertisers and ad agencies to articulate the editorial mission and readership of National Journal – not only for our print publications but also our growing online site, learn about their marketing strategy and objectives, and determine a fit between publication and potential advertiser
  • Communicate business strategy development through deep knowledge and understanding of the market, categories, advertising business, and trends
  • Interface with Marketing, Events, and Production teams to produce timely, creative and highly impactful sales strategies appealing to both online and print advertising markets
  • Serve as a representative of National Journal’s brand within the advertising community in a positive and enthusiastic manner
  • Maintain accurate sales forecasts for team and track and encourage team’s performance accordingly
  • 7+ years previous sales or digital sales experience
  • Goal driven with outstanding record of achievement in current/past positions
  • Managed and/or built a sales team with success in current/past positions
  • Experience in sales for a growing media firm or a digital media startup
  • Understanding and knowledge of the DC market and established relationships with the DC advocacy community
  • Excellent verbal/written communication skills, strong analytics, and real-time judgment
  • Entrepreneurial spirit and ability to make effective decisions based on organizational goals
  • Positive, upbeat and collaborative approach
  • Poise and ‘grace under pressure&#8217
9

Advertising Director, CNT Resume Examples & Samples

  • Lead the national sales team, collaborating closely on cross-platform initiatives
  • Proactively manage and ensure success at all stages of the sales cycle, including prospecting
  • A strong leader and positive team presence who possesses a get it done
10

Group Advertising Director Resume Examples & Samples

  • Key to the position is driving revenue across all platforms (print, digital and tablet) within assigned territory, agencies and/or categories
  • Target 15 outside sales calls weekly and travel within assigned territory
  • Consultative sales approach from sales call preparation, creative and thorough follow- up for every meeting
  • Interact extensively with agencies and clients to determine key initiatives for all accounts
  • Build and maintain strong client and agency relationships at all levels
  • Use various sales aides, presentations, research, marketing and all resources to help effectively deliver sales message to clients
  • Cross collaboration with marketing, corporate, production, finance and other teams within brand unit
  • Provide accurate and timely business estimates, forecasts, paperwork/administration
  • Keep relevant others informed (management, split partners, group) regarding account status, proposals, personnel changes, etc
  • Must be an experienced and seasoned sales professional in advertising/media sales with a minimum 7 years integrated sales, digital sales or advertising agency experience
  • Superior sales skills, with results-oriented track record and proven ability to meet and exceed sales goals
  • Excellent presentation and organizational skills required
  • Extensive list of prior contacts in the sales category required
  • Superior interpersonal and communication skills, both written and verbal
  • Must be conversant in new technology (digital, social and mobile)
  • Ability to thrive in a fast-paced start-up environment with grace under pressure
  • Must be proficient in DSM (inventory management) and SalesForce (business management), two primary tools required to manage performance to goal
  • Working knowledge of Media Metrix, Comscore, @ Plan, Omniture
  • Account Management proficiency from RFP to IO actualization
11

Retail Advertising Director Resume Examples & Samples

  • ) Develop and implement creative sales programs, bonus and incentive plans; prepare and conduct sales meetings and special presentations of the sales force. Coordinate total sales efforts. Prepare major and special account presentations and performs public relations duties
  • ) Provide coaching/feedback for sales management and sales personnel to ensure they meet sales goals
  • ) Analyze results daily, weekly and monthly to determine strengths, weaknesses and opportunities in the market to maximize revenue potenial
  • ) Handle complaints referred by managers, customers and representatives. Authorizes credits and contracts
  • ) Responsible for personnel functions in classified advertising under the direction of the Vice President of Advertising; hires trains, evaluates and terminates office and staff personnel. Interprets company policy for employees. Budgets revenue, lineage and expenses for department
  • ) Able to motivate and manage people, to create and implement sales programs, presentations and goals; requires knowledge of communication abilities needed, both written and orals; public relations abilities and knowledge of Arizona Daily Star and department policies
  • ) Requires the ability to exercise independent judgment. Must demonstrate a strong commitment to excellent customer service and safety
  • Have a bachelor’s degree in Sales or Marketing or an equivalent combination of education and experience
  • Prior advertising sales experience appreciated
  • Excellent communication and analytical skills required
  • Must work well with others and be team oriented in nature
  • Candidate should be creative, flexible and able to adapt to industry change
  • Articulate and solid communicator with effective presentation skills
  • Qualified candidates will have five years’ experience in developing and managing a results-oriented advertising sales organization & will have strong sales and marketing skills
  • Candidates will have demonstrated strong leadership abilities and excellent strategic planning, analytical, financial, sales management and communication
12

Executive Advertising Director West Coast Resume Examples & Samples

  • Work closely with sales and Group Sales teams, sales development and marketing to insure we are maximizing our print & digital revenue potential
  • Ensure revenue growth across both the Studios category and the diverse set of categories represented across the West Coast NSO territory
  • Deliver expertise in new emerging digital products across mobile, branded content and video
  • Continuously manage the talent mix across the West Coast offices
  • Own timely digital programs and sponsorships insuring and being accountable that our team sells each and every offering
  • Create strategic industry partnerships to increase revenue and develop new markets, including national and global
  • Be a general resource for sales calls and brainstorming
  • Work with various teams to bring new concepts for revenue potential into the standard systems of creation
  • Create custom advertising solutions
  • Work with pricing team to maintain, develop and protect rate card
  • Forecast digital revenue, including e-commerce products
  • Bring together experiences across teams to create best practice standards and overall tools for the category
  • Take a thought leadership role at industry events and participate on relevant panels
  • Develop a thorough understanding of the technical side of the business that impacts a client’s advertising including listing data feeds, listing syndication and listing reporting
  • Understand the emerging technologies and trends that are impacting our business and adapt the sales strategy and product offerings as necessary
13

Advertising Director Resume Examples & Samples

  • Develop and execute strategic sales plans, bonus and incentive plans; prepare and conduct sales meetings and special presentations of the sales force. Coordinate total sales efforts
  • Prepare major and special account presentations and performs public relations duties
  • Assist with special projects and department-wide initiatives, including special support requests as assigned
  • Manage, coach and lead sales staff to ensure sales and revenue goals are achieved and strategic plans are completed
  • Meets all budgeted and special pricing objectives
14

General Manager / Advertising Director Resume Examples & Samples

  • Work with the Regional President in the analysis, planning and execution of tactics and strategies to grow local revenue and audiences across all platforms in concert with leading the successful implementation of company strategies and initiatives in these local markets
  • Inspire and foster innovation in everyday work and for new solutions that support the Gannett strategic vision
  • Work with sales leaders and client strategy teams to analyze the market opportunity and competition to determine the most effective sales strategies for increasing advertising revenue across multiple platforms
  • Ensure adoption of the World Class Sales playbook – principles, behaviors and best practices - and work with sales leaders to recruit, coach, motivate and develop a highly skilled and engaged sales staff
  • Work with key advertisers to develop successful relationships; make sales calls; and attend community and client events to further build customer partnerships and drive market share
  • Monitor overall site employee health/climate and own the communication of the company vision, values and behaviors to all employees. Deploy employee engagement best practices to ensure inspired, engaged and collaborative workforce across all functions at the local sites
  • Partner with Finance to understand and actively manage revenue and expense budgets to ensure profit targets are achieved
  • Drive community impact through championing efforts of the newsroom to drive and engage audiences
15

International Advertising Director Resume Examples & Samples

  • To generate revenue across our international portfolio from US-based advertisers and/or international departments of advertising agencies – including print, online, sponsorships and events
  • Directly sell multi-country campaigns to advertisers that book centrally out of the US
  • Manage and develop relationships with senior clients in key global accounts with a global HQ based in the US and that book advertising locally
  • To maintain and grow current business and to identify and pitch for new business, with a priority on the development of our digital businesses
  • Provide leadership and inspiration to the multi-channel US sales teams in print, digital, and integrated by adding an international perspective to large creative pitches
  • To maintain and develop excellent relationships with agency and client contacts
  • To maintain and develop good working relationships with Hearst Advertising Worldwide publishers to ensure good cooperation that will help to maximize advertising sales for their media properties from US based clients and agencies
  • To build a deep partnership with the US sales teams
  • Represent Hearst Magazines International in the North American advertising community with the highest level of professionalism
  • Strategically build territory revenue by seeking out new business opportunities and winning new clients in a very competitive space
  • Develop creative advertising proposals and leverage internal creative resources to develop compelling integrated campaigns for top marketers
  • Manage and strengthen client relationships for long term growth and provide superior customer service
  • Consistently and effectively communicate with all internal resources and act as an advocate for your clients and your territory
  • Be the “Voice of International” with the US publishers
  • Manage territory reporting and revenue pipeline
16

Advertising Director Dept Stores / Retail Resume Examples & Samples

  • Work closely with sales and telesales teams, sales development and marketing to insure we are maximizing our print & digital revenue potential
  • Own timely digital programs and sponsorships insuring and being accountable that our team sells each and every offering
  • Create strategic industry partnerships to increase the overall category revenue and develop new markets, including national and global
  • Be a general resource for sales calls and brainstorming
  • Work with various teams to bring new concepts for revenue potential into the standard systems of creation
  • Create custom advertising solutions
  • Work with pricing team to maintain, develop and protect rate card
  • Forecast digital revenue, including e-commerce products
  • Bring together experiences across teams to create best practice standards and overall tools for the category
  • Take a “Though Leadership” role at industry events and participate on relevant panels
  • Work with product team to continuously enhance our core sites and create best in class products
  • Develop a thorough understanding of the technical side of the business that impacts a client’s advertising including listing datafeeds, listing syndication and listing reporting
  • Understand the emerging technologies and trends that are impacting our business and adapt the sales strategy and product offerings as necessary
17

National Digital Advertising Director Resume Examples & Samples

  • Collaborate with Bicycling marketing team on the development of promotional materials and presentations that assert Bicycling’s digitalleadership position, audience profile and signature advertising opportunities
  • 6-8 years of successful digital advertising sales experience
  • Digital advertising sales management experience
18

Advertising Director Resume Examples & Samples

  • Accountable for attaining established ad revenue goals/quotas through innovative, creative, strategic and consultative selling
  • Manage a sales team to promote maximum sales coverage and activity
  • Work with staff to develop and execute individual sales action plans
  • Work with Publisher and marketing to ensure marketing programs and strategy drive advertising and revenue objectives
  • Work with marketing team to create effective client solutions and manage deal development
  • Monitor all sales activity through to close and regularly provide accurate revenue projections/ sales forecasts including negotiating rates and advertiser/vendor contracts
  • Build strong relationships with senior agency and client contacts nationwide through consistent contact and entertaining
  • Work with production/ad services and oversee book layout/positioning, and editorial issues
  • Establish workflow and processes for advertising forecasting, budgeting and goal setting
  • Form a solid and positive working relationship with editorial staff and develop relationships with other Hearst titles and Popular Mechanics partners to encourage collaborative selling
  • Work closely and meet regularly with Publisher to keep management abreast of overall business as well as personnel issues
  • Lead by example
  • Must have advertising media sales experience including experience in a leadership role
  • Must have experience hiring and managing a sales team and must have a proven record as a strategic and effective leader/manager
  • Demonstrated success crafting interactive brand strategies resulting in robust ad sales
19

Corporate Group Advertising Director Resume Examples & Samples

  • Grow revenue across all platforms from corporate accounts for Hearst Magazines
  • Direct Corporate sales strategy on all key accounts
  • Manage a team of three digital sales executives in the LA market, covering autos; beauty, fashion and retail; and entertainment, financial, travel, home & family
  • Lead the LA office and communicating effectively with the individual titles sales staff and management
  • Interact with agencies and clients to set strategy and negotiate media contracts
  • Build and maintain strong agency and client contacts and relationships
  • Provide accurate and timely business estimates, forecasts, paperwork/administration
  • Maintain consistent education surrounding the latest technology, trading platforms, marketing trends and metrics for success is crucial
  • Must be an experienced print and digital media sales professional with a with proven ability to meet and exceed sales goals and a minimum of 10 years of experience
  • Significant experience with the largest advertisers and agencies, with a track record of structuring and managing complex negotiations to successful closure
  • Experience in exclusive management of large digital businesses (without the benefit of separate digital teams)
  • Come equipped with strong relationships in the digital buying community
  • Be expert in digital content marketing, including branded content, distribution partnerships, social amplification, and emerging trends in the space
  • Deep marketplace knowledge and industry respect
  • Analytical/strategic thinker, creative problem solver, resourceful, innovative and creative
  • Superior interpersonal and communication skills, both written and verbal
  • Have working knowledge of Media Metrix and Comscore
  • Account management proficiency from RFP to IO actualization
20

Advertising Director Resume Examples & Samples

  • Consistently meeting monthly, quarterly and annual sales goals
  • Maintaining and developing relationships with current advertisers
  • Identifying new sales opportunities and building new relationships
  • Conducting a minimum of five (7) in-person sales calls per week per salesperson
  • Maintaining a steady stream of outgoing emails and phone calls to prospects per week (minimum of 100)
  • Maintaining & submitting detailed weekly pipeline reports on time
  • Understanding customer’s needs/objectives and presenting multi-faceted solutions using all products in The Daily Meal & The Active Times portfolio
  • Staying informed on spending trends within the market and competitive products/media offerings
  • Creating and delivering strong group presentations highlighting The Daily Meal value proposition and integrated advertising & engagement offerings
  • Creating effective sales correspondence (email) to generate customer interest in special opportunities throughout the year
  • Completing client RFPs with competitive bids and meeting stated deadlines
  • Working cooperatively and effectively on shared (split) accounts
  • Working efficiently with sales assistants so they can provide the highest quality account support & customer service
  • Handling contracts, insertions orders, information requests and materials in a timely and accurate manner
  • Minimum 10 years digital advertising or media sales experience
  • Proven track record in advertising management/digital media sales
  • Ability to multi-task and work in a fast-paced environment
  • MS Word, Excel, Power Point, Salesforce and other basic programs required
  • Cooperative and professional work habits essential
  • Ability and willingness to travel frequently and on short notice (25% travel required)
  • Experience with custom/sponsored content is a must