Brand Director Resume Samples

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MS
M Schroeder
Marley
Schroeder
673 Paucek Plaza
Detroit
MI
+1 (555) 403 2344
673 Paucek Plaza
Detroit
MI
Phone
p +1 (555) 403 2344
Experience Experience
New York, NY
Brand Director
New York, NY
Aufderhar, Corwin and Herzog
New York, NY
Brand Director
  • Responsible for the development and maintenance of holistic long-term and annual brand marketing plans/ strategies/ budgets that bring the brand vision to life in North America
  • Inform, develop and deliver a roadmap that supports business goals in terms of product marketing and pillar activation
  • Develop Marketing Plans that connect our products and pillars with our consumers via compelling activations and partnerships. These plans should bring cultures together through music, art, action sports and street culture and they should celebrate the creativity of our consumers
  • Partner with Senior Director, North America Marketing on development of programs and activations
  • Partner with Global Product Marketing and PR Teams on in-market product launches
  • Optimize processes to ensure programs are executed on strategy, on time and on budget and ensure activation against seasonal Go-To-Market process
  • Develop and maintain highly productive, close-coordination roles with North American retail, wholesale, digital and events team, and cross functionally with Canadian, Mexican and Global teams
New York, NY
Global Brand Director
New York, NY
Schimmel, Langosh and Fritsch
New York, NY
Global Brand Director
  • Manage and evolve brand positioning and messaging for the company and its core offerings
  • Continue to develop the voice of the Franklin Templeton brand, owning the creation and evolution of brand strategies, guidance and assets (e.g. brand and naming architectures, identity assets, guidelines)
  • Generate ideas to better connect our brand with clients. Partner closely with our Creative Services team to develop world-class brand engagement using videos, presentations, and other mediums
  • Lead key corporate marketing initiatives, including evolving the firm story and its delivery to constituent groups including clients, investors, shareholders, and employees
  • Identify brand amplification opportunities; collaborate closely with Corporate Communications, other marketing teams and distribution to develop and incorporate brand messaging into global communications
  • Partner with Global Advertising team to develop campaign strategies to reinforce the brand ambition and direction
  • Lead efforts to develop and evangelize global brand standards. Scale communications globally, working with the respective business and marketing leadership
present
Detroit, MI
Brand Director Adidas
Detroit, MI
Koepp Group
present
Detroit, MI
Brand Director Adidas
present
  • Effectively manage the assigned Marketing Working Budget, optimizing its ROI
  • Establish a high performance culture and drive employee engagement, leading by example
  • Identify and develop high-potential talents, to fuel the team's succession plan
  • Drive consumer/channel matrix management and ensure the Market has the proper tools and support to effectively implement the go-to-Market plan
  • Constantly analyse business performance and seize business opportunities across the Markets to meet and/or exceed KPIs and financial targets
  • Provide a clear vision and direction to the Market teams with relevant objectives and KPIs
  • Drive the Market's Strategic Business Plan to ensure alignment between go-to-Market strategies and the financial targets
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Rutgers University
Bachelor’s Degree in Marketing
Skills Skills
  • Strong business sense and ability to create strategic and actionable presentations that is tailored to the appropriate audience
  • Manage and is accountable for the Brand P&L: define, optimise and monitor budget objectives (profitability, stocks, inventory, structure of P&L account)
  • Ability to quickly execute, track and adjust tactics based on measured and reported results
  • Attention to detail, Goal-oriented and personally accountable
  • In depth knowledge of global marketing and competitive landscape; strong understanding of retail and wholesale best practices and trends
  • Excellent communication skills with the ability to explain ideas and stories across the organization to build credible relationships
  • Ability to simplify complex situations and output into terms that are impactful in both written and verbal formats
  • Excellent project management skills and problem solving capabilities
  • Strong selling skills
  • Strong coaching and counseling skills
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15 Brand Director resume templates

1

Global Brand Director Resume Examples & Samples

  • Manage and evolve brand positioning and messaging for the company and its core offerings
  • Continue to develop the voice of the Franklin Templeton brand, owning the creation and evolution of brand strategies, guidance and assets (e.g. brand and naming architectures, identity assets, guidelines)
  • Improve our storytelling ability by bringing our brand and values to life in new and unexpected ways
  • Generate ideas to better connect our brand with clients. Partner closely with our Creative Services team to develop world-class brand engagement using videos, presentations, and other mediums
  • Lead key corporate marketing initiatives, including evolving the firm story and its delivery to constituent groups including clients, investors, shareholders, and employees
  • Identify brand amplification opportunities; collaborate closely with Corporate Communications, other marketing teams and distribution to develop and incorporate brand messaging into global communications
  • Partner with Global Advertising team to develop campaign strategies to reinforce the brand ambition and direction
  • Work with in-house creative services team and external agencies, as appropriate, to develop and maintain visual identity standards across touch points
  • Lead efforts to develop and evangelize global brand standards. Scale communications globally, working with the respective business and marketing leadership
  • Work with international marketing teams, providing brand guidance and assuring brand integrity and consistency globally
  • Create training and brand tools to increase skills of marketing department around brand activation and management
  • Create brand advocates by educating, evangelizing and driving understanding of the Franklin Templeton brand, capabilities, and values across the organization
  • Work with corporate cross-functional teams (marketing, PR, web, product development, HR, etc.) to provide guidance on how best to incorporate and use the Franklin Templeton brand
  • Act as a point of contact for brand-related questions and issues across the global enterprise
  • Help organize and support brand-driven strategic meetings, such as Global Brand Summit or Agency Day
  • Coach and mentor to raise team’s ability to deliver and exceed expectations
  • 10 or more years prior brand marketing, marketing communications, and/or advertising experience
  • Direct experience managing, building, and maintaining global brands
  • Exceptional written and verbal communications skills
  • Skilled at leading the development of communications across multiple mediums Excellent eye for creative design, attention to detail and nuances of brand communications
  • Deep curiosity about our clients, industry, and the competitive market landscape
  • Serve as a “go-to” team player with the ability to quickly earn trust and confidence
  • Ability to collaborate deeply with multiple groups, and to influence projects across organizations
  • Managerial and executional – able to manage teams while also contributing through writing, editing, researching, and other activities
  • Experience in financial services industry brand marketing or communications
  • Expertise in SEC advertising rules and FINRA Rules of Fair Practice
  • Strong attention to quality with "the devil is in the details" mentality
  • Likes a fast-paced environment and can manage multiple dependencies for success
  • Bachelor’s degree, preferably with a major in English, communications, journalism, or marketing
2

Brand Director Adidas Resume Examples & Samples

  • Contribute to the global strategic planning for the Brand via dotted line into the Brand Director - Emerging Markets
  • Sharpen the Brand's positioning/ perception, while strengthening its connection to athletes, consumers and other sport stakeholders, in the Market
  • Drive implementation of go-to-Market plans by sub-brand and/or Business Unit, including account plans by Category
  • Lead and coordinate the alignment of global/local concept priorities and the identification of key business drivers throughout the Market
  • Represent the commercial and product needs of the Market to the Global Brand Concept-to-Consumer team
  • Constantly analyse business performance and seize business opportunities across the Markets to meet and/or exceed KPIs and financial targets
  • Lead and steer the Market range selection process with an aim to optimize efficiency based on the Global range in coordination with the Emerging Markets
  • Lead and steer the execution of global and local brand and sports marketing strategies/concepts
  • Drive the Market's Strategic Business Plan to ensure alignment between go-to-Market strategies and the financial targets
  • Effectively manage the assigned Marketing Working Budget, optimizing its ROI
  • Be the communication point between the Market Managing Director and the Emerging Markets brand team
  • Drive consumer/channel matrix management and ensure the Market has the proper tools and support to effectively implement the go-to-Market plan
  • Guide and support the global Cricket category manger in development of the global cricket range with special emphasis on India market requirements
  • Provide a clear vision and direction to the Market teams with relevant objectives and KPIs
  • Provide a suitable performance framework for direct reports by setting SMART performance targets and coaching for continuous improvement
  • Ability to develop and implement strategy
  • Strong communication skills with his/her direct reports, and with all the counterparts he/she will have to influence and work with (Sales, Retail, Finance, Operations)
  • Cross functional experience, across merchandising, marketing, sales and retail, and if possible, Finance
  • University degree in Business or a minimum of 10 years equivalent professional experience, ideally in Sales and/or Marketing
  • Sporting goods industry experience required
  • 10 - 12 years of cross functional experience in merchandising/product, marketing, sales/retail required
3

Regional Brand Director, Europe Resume Examples & Samples

  • Develop and build relationships with key regional brands, promotional partners, licensees and retailers to help maximize opportunities for properties
  • Supports pre theatrical through franchise to create a cohesive brand/franchise marketing strategy tailored and localized for each territory
  • Must be an expert in region and develop in depth understanding of all regional marketing strategies and plans. Liaise with Brand Marketing and Universal Partnerships & Licensing on regional strategies and serve as the connective tissue between Global Theatrical Marketing, Brand initiatives and local offices in order to maximize all global, regional and local opportunities
  • Oversee development of customization and localization of sales materials for local needs to secure key partners/licensees. Must be familiar with all titles and capable of presenting materials to local agents or partner meetings, if needed
4

Brand Director Resume Examples & Samples

  • Demonstrating Strong EQ (Be Aware) – Having a keen sense of self awareness is the foundation of leadership at Adobe. As a leader, we look to you to inspire teams to greatness with empathy and mindfulness of your impact on others from interns to the Board of Directors. And whether you’re in headquarters, New York, London, Tokyo or Bangalore, you’re attuned to emotional, situational and cultural surroundings and adapt your approach accordingly
  • Selecting Talent (Be a Recruiter) – You’re on top of current and future talent needs as the business evolves because one of your key goals is to build high performing teams. You do so by adopting a rigorous approach to hiring superior talent and are intentionally inclusive to attract diversity of ideas and experiences
  • Role Modeling Check-In (Be a Coach) – We don’t believe in annual reviews and rankings. That’s why, feedback flows continually at Adobe. You’re an inspirational and effective coach; a leader who discusses expectations, feedback and development regularly with your direct reports. To succeed in this role, you’ll need to address performance gaps early and effectively, and be open to seeking feedback from others to improve your performance and your team’s
  • Leading Change (Be an Agent of Change) – Change leadership is what you do! You proactively identify opportunities to align team goals with organizational change. You’re great at building support for change because you communicate with conviction and you help those around you to see both the rational and mechanics for business changes and how to adapt accordingly
  • Scaling the Business (Be an Owner) – You’re someone who sees and understands the vision of the company. You’re able to articulate business strategy and develop business processes, systems and structures to make performance sustainable. Your mission is to deliver an exceptional customer experience by promoting shared goals and driving accountability
5

Stills Brand Director Germany Franchise Resume Examples & Samples

  • Develop and agree with relevant constituencies the local stills marketing plans and calendars to deliver on Business Plan targets
  • Identifying consumer insights and create winning consumer strategies that deliver against consumer and company destination
  • Monitor, track and drive brand performance KBI’s
  • Bring to life through adaptation and amplification centrally produced stills IMC campaigns & initiatives at local level
  • Develop and produce initiatives that are single country only initiatives (agreed centrally through the BP process)
  • Management of local stills brands end to end in the market (IMC; OBPPC = Occasion, Brand, Price, Package, Channel; Innovation)
  • Manage planning and implantation of local Brand PR, Assets, Media and digital activities
  • Be an active member of the wider stills brand community at Western Europe Business Unit (WEBU) level participating and contributing to the wider stills marketing community culture, knowledge and performance
  • Provide thought leadership and local perspective to BU on the development of central still IMC campaigns and initiatives (operating within the marketing factory process and accountabilities)
  • Interact collaboratively with key internal and external stakeholders to drive the whole stills brand agenda at local level especially with the Stills Director of the bottler in Germany (Coca-Cola Erfrischungsgetränke AG)
  • Develop and manage team. Build required capabilities
  • Actively participate through the appropriate stage-gate processes in local innovation development (ensuring appropriate prioritisation is applied)
  • Recommend and align with Marketing Director key choices of consumer DMI allocation for the brands
  • Manage the marketing budget/P&L driving it towards business priorities and aligning it behind central big bets
  • Adapt to P&L pressures through flexible budget management to protect profit and allow multi –country balancing)
  • Deliver on marketing productivity initiatives
  • Exercise thought leadership towards the bottler, being the main contact person for bottler’s Trade Marketing Director and Stills Director when it comes to still brands, to enable effective execution of the brand plans in the marketplace
  • Partner with the bottler on strategic projects
  • Brand Management at local level
  • P&L Management Business
  • Versed in Communication / PR / Media / Digital
6

Brand Director Resume Examples & Samples

  • 10+ years of overall business experience, with 8 years of marketing experience in the food industry
  • Strong competencies in strategic and analytical thinking, communication, project leadership and delivering results
  • Exceptional business acumen and emotional fortitude
  • Ability to lead and motivate a team of direct and indirect internal/external reports along with other cross functional team members within the organization
  • Demonstrated leadership skills, creativity, organizational agility, strategic problem solving, portfolio management, organizational, and strategic thinking skills
  • Experienced in leading innovation process and new product development
  • Strong communication and influence skills across all levels of the organization
  • Entrepreneurial spirit and a passion to make a difference with a positive attitude
  • Experienced in leading, mentoring, and developing a team of direct reports
7

Brand Director Resume Examples & Samples

  • Responsible for the development and maintenance of holistic long-term and annual brand marketing plans/ strategies/ budgets that bring the brand vision to life in North America
  • Inform, develop and deliver a roadmap that supports business goals in terms of product marketing and pillar activation
  • Develop Marketing Plans that connect our products and pillars with our consumers via compelling activations and partnerships. These plans should bring cultures together through music, art, action sports and street culture and they should celebrate the creativity of our consumers
  • Partner with Senior Director, North America Marketing on development of programs and activations
  • Partner with Global Product Marketing and PR Teams on in-market product launches
  • Optimize processes to ensure programs are executed on strategy, on time and on budget and ensure activation against seasonal Go-To-Market process
  • Develop and maintain highly productive, close-coordination roles with North American retail, wholesale, digital and events team, and cross functionally with Canadian, Mexican and Global teams
  • Optimize processes to ensure programs are executed on strategy, on time and on budget
  • Manage communications with marketing group, and ensure stakeholders are updated on marketing programming, as required
  • Set and maintain regular review meetings with all campaign and implementation stakeholders to ensure direction and timing are approved and managed
  • Be THE consumer expert on the expressive creator in North America. Develop a superior understanding for consumer realities, and leverage that information to generate enhanced programming and marketing plans; requires active coordination with global consumer insight and strategy team
  • Lead new marketing support approaches to supporting product/pillar awareness and consideration
  • Embrace best practices to ensure the best possible implementation and execution of the brand at all levels of the consumer experience
  • Provide regular team updates on brand best practices
  • Understand competitive set, and update the team on competitive behavior
  • Deep experience managing multiple business priorities and executive stakeholders in an ambiguous and rapidly growing organizational setting
  • Demonstrated management skills, proven ability to build teams and mentor/develop staff
  • Ability to navigate and work cross functionally at all levels of the organization with strong strategic communications and cross collaboration/influencing skills
  • Ability to simplify complex situations and output into terms that are impactful in both written and verbal formats
  • Excellent communication skills with the ability to explain ideas and stories across the organization to build credible relationships
  • Ability to educate and influence management and senior leaders to act in a desired manner through written and verbal communication
  • High intelligence, strong analytical capabilities and the proven ability to develop, sell and drive suitable partnerships, alliances, or other transactions to closure
  • In depth knowledge of global marketing and competitive landscape; strong understanding of retail and wholesale best practices and trends
  • Ability to influence, connect and collaborate with a variety of groups and personalities, at all levels within the organization
  • Ability to influence and work through others to effectively navigate matrixed organization while ensuring that necessary stakeholders are informed
  • Strong business sense and ability to create strategic and actionable presentations that is tailored to the appropriate audience
  • Passion for inciting results through actionable insights/recommendations
  • Attention to detail, Goal-oriented and personally accountable
  • Creative, Open-minded Problem Solver – seeks “out-of-box” solutions
  • Resourceful and Self-starter with passion, energy, enthusiasm to drive results and affect meaningful change
  • Future-oriented thinker with expertise in external practices and trends
  • Global outlook with sensitivity and awareness of social and cultural differences
8

Brand Director Resume Examples & Samples

  • Cultivate and grow an engaged subscriber community
  • Optimize user experiences throughout all communication channels
  • Monitor, analyze and adapt the business to market movements and beauty trends
  • Ensure that both value and excitement exist within the TestTube product offering
  • Conceptualize and develop powerful 360-degree marketing campaigns
  • Serve as the brand’s voice to the industry while maintaining relationships with top brands
  • Source high-quality deluxe samples and manage brand partner outreach
  • Optimize e-commerce, fulfillment vendors and operations
  • Handle daily administrative tasks such as reporting on sales pipelines, acquisition metrics, budgets and the oversight of warehouse management
  • Minimum of 7 years of professional experience
  • Experience in e-commerce marketing or subscription box marketing
  • Experience in the beauty industry is preferred
  • Must be able to make data-driven decisions and establish effective metrics
9

Brand Director Proprietary Brand Concepts Resume Examples & Samples

  • 7-10 years of experience working in Retail/CPG/Food Service. Retail Coffee, Food & Beverage, and Quick Serve/Fast Casual restaurant industry experience a plus as well as management/supervising people
  • P&L Experience and a proven track record managing businesses
  • Successful track record repositioning and building brands
  • Strong value system, integrity and respect always, and work ethic
  • Able to deal with ambiguity/effectively cope with change
10

Regional Brand Director Resume Examples & Samples

  • Achieve financial targets while building and protecting brand equity
  • Design and Execution of brand regional strategy
  • Leads and Develops People and infrastructure
  • Develop the regional P&Ls for the brands, in conjunction with London
  • Lead partnership with Distributor within the region & set targets
  • Achieve market share and P&L targets
  • Propose and obtain approval for market share, sales and profitability targets for the entire region from senior management (Brand and corporate)
  • Propose targets across markets based on priorities/potential, ensuring overall regional targets are met
  • Responsible of achievement of overall regional financial goals
  • Responsible for delivery of all financial/asset management targets at regional level
  • Design and Execution of Brand regional strategy
  • Leadership role in a global business
  • Has successfully managed one or more brands on a national or multi-national level
  • Over 8 years of marketing and sales experience, preferably in the luxury/fast fashion/cosmetics goods industry
  • Experience with all aspects of brand management
  • Strong financial background
  • Passionate Coach
  • Basic understanding of the region’s economic, political, social, cultural, and business landscape and issues
  • Knowledgeable about the company and its culture
  • Broad and deep knowledge of the Brand
11

Brand Director Resume Examples & Samples

  • Implement the international brands strategies in the country, determine and implement necessary local adjustments in close liaison with the international brand teams
  • Enhance brands' attraction, image, and awareness in the country
  • Increase brands' market share and sales growth
  • Manage and is accountable for the Brand P&L: define, optimise and monitor budget objectives (profitability, stocks, inventory, structure of P&L account)
  • Define, implement and monitor marketing activity (launches, renovations, repositioning of products, media, competitor analyses, field activities…)
  • Define, implement and monitor distribution strategy; build strong relationships with the trade
  • Build the Group’s internal and external image and reputation in the Division, through strong relationships with local distributors, government agencies and key influencers
  • Build and continuously adapt an effective and efficient organisation
  • Recruit, develop and manage teams, ensuring knowledge transfer and change management
  • Candidate with over 10 years' brand management, marketing experience from cosmetics, retail and fast fashion industry
  • Experience with international cosmetics and skincare companies is a big plus
  • Acts / leads with human sensitivity
  • Displays sensitivity to our “métier”
  • Demonstrates entrepreneurship
  • Achieves results, with integrity
  • Manages complexity
12

Brand Director Resume Examples & Samples

  • Command presence and deliver engaging, story-driven and persuasive POV
  • Lead, manage and mentor multiple brands, businesses and/or teams across many mediums and categories
  • Create a bold and clear vision for your brands and businesses
  • Translate strategy into a compelling brand experience
  • Deliver disruptive thinking or produce new ideas to elevate our product
  • Set high standards that deliver both quality and innovation
  • Build best-in-class, effective agency relationships with the highest level of your core clients
  • Pitch and win new business and grow current client assignments
  • Demonstrate leadership in developing brand stories, driving brand architecture and brand portfolio thinking
  • Inspire, motivate and build an environment where the best ideas can be born and thrive
  • Manage and mentor people and help grow their careers
  • Build expertise in hiring, goal setting and performance reviews
  • Demonstrate a propensity for problem-solving, conceptual ideas and creative strategy development
  • Develop an engaging, compelling presentation style
  • Have a self-reliant, proactive and pioneering spirit
  • Write and present clearly, powerfully and persuasively
  • Have a strong interpersonal and effective communication style
  • Convert analysis into insights, strategies and actionable plans
  • Adopt new tools and techniques
  • Demonstrate your knowledge of the business, competitive environment and brand building to grow the business
  • Fuse insight and strategy into the work
  • Take initiative and follow through on commitments to achieve results
  • Strong coaching and counseling skills
  • Strong selling skills
13

Brand Director Resume Examples & Samples

  • Operation engagement: Work closely with commercial team for OBPPC development. Work closely with operation team for channel development and customer management via joint business planning and shopper marketing initiatives
  • People management: Lead a 6-person team mixing of KO employees and Swire employees. Responsible for their capability building, working process improvement and Role & Responsibility clarification with cross functions
  • DMI and productivity management: Responsible for both ATL and BTL DMI management. Regular monitoring of investment and take initiatives for productivity opportunity
  • Understands the external environment (competitive and market) and identifies new sources of opportunity. Interrogates data to identify core business levers
  • Understands the operational fundamentals of our bottling system
  • Seeks understanding of fundamental human needs and behaviors, and anticipates future trends to engage and delight consumers
  • Persuades and inspires others (consumers, agency, system, etc) to create belief
14

Brand Director Resume Examples & Samples

  • Understand the China luxury fashion retail market dynamics including the company annual sales budget, stores monthly sales target as well as the KPIs
  • Explore product sales channels, lead sales performance within the region, periodically analyze sales data as well as other retail operation duties including collect feedback received from retail front end, liaise with the landlord in leasing negotiation and more
  • Supervise Stores Managers in retail store operations under company's regulations, including inventory accuracy, stock reimbursement and ensure frontline staffs to carry our retail operation duties
  • Manage and closely monitor the VIP customers, sales data
15

Brand Director Resume Examples & Samples

  • Leading the category and portfolio strategy planning as well as the innovation of the European business
  • Guiding brand equity, communication and innovation, with direct responsibility in over 10 European markets
  • Defining and leading the European growth plans
  • Significant experience in marketing management and building brands. This means you possess solid and proven marketing fundamentals: equity, communication, innovation and business acumen
  • Excel at building effective teams across geographies and collaborating well across functions, cultures and organizations
  • Your passion for brands, people and business drive you and make you stand out
  • You are an experienced leader with excellent strategic thinking, communication, and interpersonal skills, who is change agile and enjoys a challenge, to take your team and business to the next level!
  • Your in-country contacts will be based across Europe so additional European languages, especially French, will be an advantage
16

Global Brand Director Resume Examples & Samples

  • Develop and own all Global lifestyle brand stories for the seasonal go-to-market process. Design rolling seasonal marketing plan tied to the business plan. Manage all Spring/Summer and Fall/Winter marketing initiatives and programs, including the development and execution of product marketing activation calendar
  • Build a strong partnership with the MX & BIKE category teams to ensure that LIFESTYLE is not view as a third category but as a natural “cultural” extension of our core sports categories
  • Partner with Product Teams - Be an active, integrated part of the product team to ensure delivery of their business needs from a Brand Marketing standpoint. Have deep understanding of business objectives as well as key products and their unique selling proposition. Serve as the liaison between product and brand marketing shared services ensuring all marketing touch points have the information they need to execute effectively
  • Lead the planning and maintenance of campaigns and marketing programs creating “red threads” that link product, marketing, athletes, events, and media products across platforms
  • Creative Management - Write creative briefs, help manage the creative development timeline and process, manage brand budgets, protect & develop brand voice across all consumer touch-points. Work with internal and external agency partners
  • Partner with brand shared services: sports marketing, events, digital content, and PR/grassroots marketing on asset activation strategies
  • Own the relationship with Global segments ensuring that regional strategic needs are integrated into the Global briefing process & segment alignment to regional/territory seasonal plans
  • E-Commerce, Retail & Wholesale support - Partner with foxracing.com (and global sites) and in-store marketing to win in-store and online at both retail and wholesale doors on a global basis
  • Strategically position Fox communications of all marketing activities, athletes and projects across a full media spectrum including web, print, and social media
  • Responsible for budget management, invoices processing and monthly budget reports
  • 6+ years professional experience in high profile marketing roles supporting global brand organizations
  • Extensive knowledge of marketing strategy, the go to market process
  • Management skills including strategic planning, event planning and engagement, budgeting and creative solutions
  • Proven ability to communicate plans across a complex matrix on a corporate, global and functional basis
  • Proven cultural acuity and ability to work within differing cultural practices and customs
  • Experience initiating and driving the ideation process contributing meaningful, innovative strategies to the business at concept stage
  • High aptitude for creative thinking balanced against bottom line business needs
  • Successful experience working effectively at a senior level in brand management and a proven ability to provide guidance and direction to peers
  • Passionate about motocross and mountain biking
17

Brand Director, GT Resume Examples & Samples

  • Bachelor’s degree in marketing with 10+ years of related experience in marketing and brand management. At least 3 years should have been spent in the consumer packaged goods and / or action sports industry
  • 5+ years’ experience in team management
  • Must possess an undergraduate degree, preferably in a Marketing related field
  • Strategic with an ability to concept, negotiate, plan and execute projects
  • Collaborative and able to work cross-functionally in addition to effective management of vendors
  • Possess natural ability to engage customers both personally and professionally
  • Effectively presents information in both one-on-one and group situations to customers and employees
  • Experience leading strategic brainstorming, campaign development, creative brief development and creative execution
  • Able to adapt to a fast pace ever changing environment
  • Must possess good interpersonal/relationship skills – must cooperate and communicate effectively with co-workers, supervisor and/or outside contacts
  • Monthly travel domestic and international
18

Brand Director Resume Examples & Samples

  • Lead the development and implementation of the commercial launch plan for Vyxeos in EU & RoW (global, ex US) to drive launch readiness, optimise the product launch and market opportunities
  • Proven background in Oncology and/or haematology, ideally in an Orphan Drug context, ideally in an international role
  • Expertise in pharmaceutical marketing including with strategic responsibility
  • Bachelor’s Degree or equivalent (Life Science preferred)
  • Strong leadership, people management and project management abilities
  • Proven ability to 'partner' successfully with broad cross-functional teams
  • Ability to develop strong relationships with a diverse set of individuals and groups
  • Excellent oral and written communication skills, including presentations to large groups, attention to detail and ability to understand, interpret and explain clinical data
  • Highly motivated, enthusiastic and inspirational
  • Ability to drive projects forward with a cross-functional team
  • Excellent problem solving and decision making skills to identify, understand and propose plans to address business issues and opportunities
  • Ability to set goals, prioritise activities, and establish/meet challenging timelines
  • Coaching skills to support employees’ competency and career development goals
  • Works well and delivers under pressure
19

Global Brand Director Resume Examples & Samples

  • Finalizing the new visual identity, brand expression and messaging across all channels
  • Developing and executing a global launch plan for both internal and external audiences including a robust digital brand toolkit
  • Partnering across Avanade (marketing, HR, XD, broader business) to ensure brand positioning and desired messages (the Avanade "voice") are reinforced in all internal and external communications/activities. Work closely with global marketing including the digital team to ensure a consistent brand experience across all of our channels and touchpoints
  • Drives brand awareness activities across Avanade including
  • 15+ years’ experience in integrated Marketing & Communications; at least 8 years of which are focused on brand management including visual identity and design
  • Experience working with alliance partners and/or executing a digital advertising campaign a plus
  • Strong executive presence and ability to both engage and influence senior leadership (including Executive Committee, broader business, HR digital strategy and XD) on the brand topic
  • Experience in developing, managing, evolving and evangelizing a brand for a midsize and fast-growing company. Forward thinker who can envision how our brand today becomes the brand of tomorrow, and develop a strategic plan to get us there
  • Corporate experience in the B2B IT services space is a must; agency experience highly regarded
  • Understanding of visual identity systems and implementation across an organization essential
  • Proficient in change management best practices; recognizes the impact of brand on key internal stakeholders and employees and able to develop strategies to build internal awareness, understanding, and adoption of brand standards
  • Ability to bring both strategic thinking and tactical execution to the role. Not afraid to roll their sleeves up but also capable of providing guidance on M&A branding for example
  • Ability to conduct visual audits of all marketing materials
  • Proficiency with Microsoft applications including Word, Excel, Outlook, MS project; experience and knowledge of MS SharePoint preferred
20

Brand Director, UK & Core Markets Resume Examples & Samples

  • Brand management lead for the UK and Core markets
  • Support the brand roll-out across Core markets working in close partnership with the nominated brand lead
  • Act as custodian of the Pearson master brand in Core markets providing expertise, advice and guidance to the business
  • Act as bridge between the Core markets and global Brand team taking responsibility for keeping local stakeholders informed of brand strategy; gaining the support and sponsorship of local management and acting as a pulse on the business
  • Brand lead for the Global Schools, Workplace Learning and UK Qualifications and Assessments businesses able to provide brand expertise across these portfolios
  • Lead contact for the relevant product teams to connect the dots across the marketing journey and user experience in the digital world
  • Bridge to relevant portfolio teams to ensure brand is embedded into decision-making (e.g. naming, product design, UX)
  • Work with Naming Specialist to provide expertise, as well as rigor, to the naming of new products and embed best practice into Global Schools, Workplace Learning and UK Qualifications and Assessments business
  • Work with Creative Services and Global Campaigns to ensure the brand is faithfully interpreted and represented in the Core markets and across the relevant portfolios
  • Help to shape and develop ongoing brand guidelines, assets and templates providing perspective from relevant areas of responsibility
  • Communicate and help to drive brand behaviors across the business to create a consistent and unique Pearson brand experience for our employees and our customers
  • Help to develop and implement consistent internal communications showing adoption of the new brand strategy and approach to drive change and build momentum
  • Oversee brand champions in Core markets
  • Champion for design and accessibility
  • Ten years in a brand or marketing role
  • Proven experience of working with a complex brand architecture strategy and working with product teams in a global organization
  • Digitally savvy with a strong understanding of UX and how shifts in technology will continue to influence brand decisions
  • Experience of working in a complex global matrix and confidence to navigate with skill and diplomacy
  • Understanding of trademarking
  • Excellent communications skills to help drive engagement and excitement, as well as alignment with the global brand strategy
  • Excellent program delivery skills with a proven ability to execute
  • Interest and passion for design desirable
  • Marketing degree or qualification desirable
  • Powerful interpersonal skills with an ability to influence
  • Global mindset
  • Personification of the Pearson values
21

Senior Brand Director Hoboken Resume Examples & Samples

  • Support the brand roll-out across North America working in close partnership with the nominated brand lead
  • Act as custodian of the Pearson master brand in North America providing expertise, advice and guidance to the business
  • Act as bridge between North America and global Brand team taking responsibility for keeping local stakeholders informed of brand strategy; gaining the support and sponsorship of local management and acting as a pulse on the business
  • Drive the brand architecture strategy and implementation across the business working closely with the VP Brand and Director of Brand Architecture
  • Lead contact for the product teams to connect the dots across the marketing journey and user experience in the digital world
  • Bridge to portfolio teams to ensure brand is embedded into product development and decision-making (e.g. naming, product design, UX)
  • Brand lead for the Higher Education (HE) business with a deep understanding of the HE strategy, portfolio and landscape and able to provide brand expertise across the HE portfolio
  • Work with agency naming specialists to provide expertise, as well as rigor, to the naming of new products and embed best practice
  • Work with Creative Services and Global Campaigns to ensure the brand is faithfully interpreted and represented at all times
  • Help to shape and develop ongoing brand guidelines, assets and templates providing North America perspective from the ground
  • Develop and implement consistent internal communications showing adoption of the new brand strategy and approach to drive change and build momentum
  • Oversee NA brand champions
  • 12+ years experience in a brand or marketing role
  • Brand management experience essential
  • Proven experience of rolling out a complex brand architecture strategy and working with product teams in a global organization
  • Ability to connect multiple dots across the marketing and customer journey in a digital world
  • Strong understanding of trademarking
  • Strong relationship builder who is collaborative and with an ability to build networks
22

Brand Director Resume Examples & Samples

  • Steward of the brand that supports the brand vision, brand position, brand architecture and helps achieve overall business goals for the brand
  • Help to set overall brand strategy and ensure financial targets are achieved
  • Develop marketing strategies incorporating relevant marketing techniques into existing and new marketing efforts
  • Maintain brand integrity across multiple client touch points
  • Ensure brand voice, tone and messages are aligned with brand position. Develop messaging that delivers key messages at the moments that matter in the experience
  • Develop a high-performing team of creative and content professionals that works daily to drive brand awareness in a crowded industry
  • Protect brand identity and ensure consistent application of all marketing efforts
  • Integrate the brand position into messaging across all channels
  • Engage, inspire and galvanize the organization around the new brand vision, position and strategies
  • Measure and report on the success of department programs
  • Look for new opportunities as the business model changes so the organization can be a top performer
  • Develop a well run brand organization that works daily to deliver value to our internal partners and drive brand awareness
  • Build agency and contractor relationships to accelerate brand strategy and complement our internal capacity
  • Marketing degree and 15+ years of relevant marketing/brand experience
  • Ability to drive results
  • Great ability to develop people and to drive a high performing, highly satisfied and motivated team
  • Consumer focused
  • Self-starter with the ability to work independently and as part of an extended team
  • High level of proficiency with Microsoft office suite, particularly Excel and PowerPoint
  • Comfortable working in a fast-paced environment and ability to manage multiple tasks
  • Knowledge and experience in financial services preferred
23

Group Brand Director, Neutrogena Resume Examples & Samples

  • A Bachelor's degree is required; an MBA or equivalent degree is preferred
  • A minimum of 10+ years of progressive Consumer Packaged Goods (CPG) marketing experience is required
  • Beauty/Skincare experience is preferred
  • Demonstrated track record and marketing leadership, including advertising, new products and business plan development, is required
  • Candidates must have superior leadership skills. People management experience is required. Strong collaboration and communication skills are required. Demonstrated ability to influence cross-functional and senior management to impact decision-making is required
  • P&L/financial management is required
  • Experience in all aspects of brand management, including new media, digital, advertising development and execution, marketing communications is required
  • Experience with strategic marketing, consumer research, trade relations, and sales promotion is strongly preferred
  • Must be comfortable and have experience working cross functionally
  • Candidates must have good communication and negotiation skills, be able to work in a team environment, and be customer/market oriented
  • This position requires up to 20% domestic and international travel.Marketing
24

Brand Director, Global Smirnoff Resume Examples & Samples

  • Develop a global commercial and customer marketing strategy, setting a clear global and market roadmap (s) for the brand based on a brand stage model
  • Lead the Marketing Business Plan process for the GBT in collaboration with the key markets and defining the brand guidelines for growth per market
  • Monitor global brand performance, and identify opportunities for improvement based on a deep understanding of the context driving the performance of the brand in key markets
  • Champion the Physical Availability Roadmap, both within the GBT and with the markets. Work closely with the lead markets to pilot the method, and work with Global Customer Marketing team to further enhance the tool(s)
  • Lead a global off premise strategy and co-create execution plans with end markets. Define the 365 essentials and toolkits to win in the (sub)channels
  • Develop a vision and strategy on e-commerce and omni-channel (integrated with the comms team)
  • Determine and build specific Global Growth Drivers to grow the category, drive penetration and / or drive conversion at the point of sales
  • Lead the commercialization of specific innovation projects, cpoming out of the global innovation strategy
  • Build a strong relation with selected markets as lead within the GBT
  • Degree within relevant field, MBA beneficial
  • Minimum of 8 years of broad commercial and customer marketing experience
  • Highly experienced in working effectively with local markets as part of an effective global / local marketing team. Experience working with / in developing markets an advantage
  • A proven track record of leading and delivering transformation in previous roles. Ability at leading businesses in converting strategies into brilliant execution into great results
  • Strong sense of ownership / self-starter. Doesn’t require formal authority or hierarchy to lead the conversations that the business requires. Able to navigate a clear path forward even at times of ambiguity
  • Good at creating simple strategies/plans out of complex contexts
  • Strong commercial qualitative and analytical skills
25

Expansion Brand Director Resume Examples & Samples

  • Top University degree level qualifications on any major subject (business, engineering, marketing etc…)
  • Graduate with at least 12yrs Marketing & Sales experience, ideally with many of these years in the Drinks Industry
  • Ideally fluent in English & Spanish. Must be fluent in Spanish
  • Proven success in building powerful brands and delivering aggressive growth
  • Proven at building strong relationships quickly across functions
  • Strong sense of Ownership and a Self-starter. Doesn’t require formal authority or hierarchy to lead the conversations that the business requires. Able to navigate a clear path forward even at times of ambiguity
  • Proven ability to convert strategies into brilliant execution into great results
  • Strong a building & coaching teams
  • Strong Marketing Judgement and proven track record in developing successful growth drivers
  • Strong commercial acumen & customer understanding (both Off & On Trade)
26

Brand Director Resume Examples & Samples

  • Managing the Brand team of 14 FTE’s; you build a strong team spirit, foster collaborative ways of working and grow your team’s functional expertise
  • Defining the Consumer Marketing activation for France/Iberia; you are end-responsible for the LEGO Franchises Marketing plans and you ensure more and more kids discover and enjoy the LEGO play and brand experience
  • Being accountable for P&L of our brands, Pricing management and Marketing investments
  • Driving media negotiations and partnerships with external stakeholders as you hold direct responsibility of our content through TV broadcasting to drive kids’ engagement
  • Leveraging Marketing efficiency whilst implementing a strong after-action-culture and performance tracking scorecards as well as providing support for efficient portfolio management
  • Contributing in building in-depth consumer understanding and competitor intelligence within France/Iberia
  • Have strong leadership skills with emphasis on empowerment and a passion for motivating people
  • Have +10 years of Marketing experience, you have Digital Marketing experience and ideally you also have experience in Sales or Trade Marketing, preferably from the FMCG-industry or from an international company or from working abroad
  • Possess a Master and/or MBA degree in Economics / Management / Marketing / Business Administration
  • Have a solid, 360 degree Marketing understanding with a proven track record of defining and executing successful strategies and campaigns, solid experience with brand positioning, content development and activation of digital, social and traditional media
  • Collaborate and engage easily with diverse internal and external stakeholders across functions and countries
  • Demonstrate exceptional communication skills, are fluent in English and French (Spanish is a plus)
  • Are result-oriented, you know how to get things done
27

Regional Brand Director Resume Examples & Samples

  • Ensures Customer Growth
  • Bachelor’s degree required. Masters a Plus
  • Position requires 8+ years of marketing and sales experience, preferably in the luxury/cosmetics goods industry
  • Experience in all aspects of brand management, e.g.: marketing, sales, training, merchandizing, and public relations and finance
  • Experience in developing and driving a local market or affiliate business model
  • Bilingual, Spanish & English (speak, read, and write). Portuguese a plus
  • Travel is expected to be 50% or more
  • Proficiency with Microsoft Word, Excel, Power Point
  • Strong communication skills and people skills
  • Experience of the brand is required
28

Converse Global Brand Director Resume Examples & Samples

  • 806989
  • 8+ years of work experience in advertising, media, journalism, digital platforms, consumer electronics, user experience design, and/or fashion and digital retail
  • Demonstrated ability to put content in front of consumers
  • Concrete experience managing complex projects and programs that have heavy dependencies requiring strong leadership to align multiple teams and stakeholders
  • High attention to detail including proven ability to document requirements and to manage multiple, competing priorities simultaneously
  • Superior verbal and written communications skills
  • A keen eye for design with creative passion
29

Converse, Global Brand Director Resume Examples & Samples

  • Bachelor's degree in Business, Marketing, Communications, or a related discipline
  • Marketing execution experience in territory or geo
  • Ability to think strategically
  • Strong team-orientation
  • Ability to work in a fast-paced environment where continuous innovation is critical
  • Willingness to roll up your sleeves and do whatever it takes to help your team win
  • Proactive, solutions-oriented. Ready to jump in head first
30

Global Brand Director Resume Examples & Samples

  • Provides commercial input to GPT to ensure compounds meet TPP and achieve successful registration
  • Leads development of commercial deliverables to shape the brand and the market. Ensures product package meets all customer needs across channels
  • Prepares Novartis to ensure a successful launch and maximize product sales potential
  • Provides strategic direction to clinical trials and risk management plans
  • Provides input to the business case/approval for LCM options
  • Identifies potential in/out licensing opportunities, including co-marketing and co- promotion
  • Proactively identifies and manages potential risks and opportunities for the brand(s), including development and execution of post-launch LCM strategy
  • Generates stakeholder advocacy plans to prepare market for new products/indications
  • Develops/maintains global pricing strategies for major products through life cycle
  • Develops and leverages relationships with key customers
  • Identifies and develops synergies across marketing mix and between brands
  • Drives innovative marketing best practices across the organization
  • Monitors and controls brand budgets, forecasts, and assesses the marketing mix of assigned brand(s) to evaluate cost effectiveness and results
  • Identifies, resolves and escalates resource issues
  • Manages associates to ensure effective performance, as well as talent development
31

NSW Brand Director Resume Examples & Samples

  • Adopt, adapt and execute the NSW WE/global brand strategy/direction to the French Market and consumer specificities – edit to amplify impact of strategies and priorities on French consumer
  • Drive NSW seasonal category brand roadmap – edit to amplify impact of executions
  • Share France brand point of view around Sportswear with Global partners and other geographies
  • Be an active player and influence in the category game plan process
  • Know the NSW consumer target
  • Monitor and drive consumer research to influence France strategic brand priorities
  • Partner with other categories to drive a unified and distinctive NSW point of view across France
  • Work in close partnership with NSW category team to continue growing and transforming the marketplace (physical, digital)
  • Design and implement a marketing mix to inspire and engage France Sportswear communities
  • Effectively communicate strategy and priorities to territories - support premium executions and activations on the ground
  • Manage effectively Demand Creation budget
  • 8+ years of relevant work experience in the area of Brand Marketing
  • Strong understanding of the Sportswear category consumers and ability to connect with them through a sport, fashion and cultural lens
  • Digital and community Marketing knowledge
  • Love and knowledge of sneakers and style
  • Love of and strong connections in Paris sport style scene
  • Fluent in French & English (written and spoken)
32

Hkmx Brand Director Resume Examples & Samples

  • Defining the Brand in conjunction with the Design & Buying Directors and working closely with the Merchandise and planning Director to best create a Sports Brand that fulfills our SHERO's needs and desires
  • Our first couple of stores will open soon, so this role will be vital in helping us define and sculpt a sports & athleisure Brand which has a clear fashion hand writing as its first USP, but to have a small range of highly technical product for the more professional sports woman
  • To take this fledgling sports & athleisure concept and roll it out to 50 stand alone shops and 100 shop in shops in the next 5 years
  • Locate stores that best suit the Brands positioning with regards to sales and visibility
  • Build a strong Retail team that is appropriate to the Brand values
  • To achieve sales of 35m and a strong EBITDA by 2021
  • A full understanding of the women's sports wear industry, having worked in either Brand management, Buying or Design or Retail operation, but with a strong understanding of the customers requirements in this sector
  • We are looking for someone who will guide us to the next level, and that will require leadership, clear strategic vision, product understanding and most importantly, listen to the customer
  • Have a clear understanding of the shape of the product mix for women, having worked for a female dominated sport wear Brand within the European market
  • Have a proven track record in growing a sportswear Brand
  • Have a good understanding of where we should position the stores in terms of cities, towns and streets
  • A clear understanding of the price positioning that we need to drive sales while still be in parallel to our core Hunkemöller Lingerie Brand
  • Our future HKMX Brand Director needs to have a Pan European sports wear or athleisure industry experience and have a good understanding of growing a young Brand
  • Needs to have had full P&L responsibility, and understands building investment proposals
  • A strong management background, with the ability to confront the board and the senior team with issues that they see are restricted the growth of the Brand
  • At least 7 years in a senior position within the Pan European sport wear market
  • Proven track record in delivering results, and building a strong Brand and team
  • Proven track record in working cross -functional, developing strong partnerships and influencing senior audience
  • To develop a profitable business model
  • Rapid growth from 50 and 100 shop in shops by 2021
  • Creating a world class service level, with best practices from the sports industry
  • ATV, UPT & Conversion
  • Drive full price sell through
  • Net margin improvement
33

Associate Brand Director Resume Examples & Samples

  • 2 Design, curate, and maintain an integral Oracle brand architecture, focusing on
  • Considerable experience in managing enterprise-scale brand portfolios
  • Proven track record of key messaging and strategic positioning
  • Hands-on experience in creating public-facing taglines, copy points, scripts, headlines, web copy, and other brand marketing assets
  • Understanding of digital content strategy and its relationship with UX and design
  • Experience working within and navigating fast-paced, opinionated, multi-layered, distributed organizations
  • History of conceptualizing and translating complex ideas into clear marketing assets
  • Comfort and experience in speaking to groups of colleagues and stakeholders
  • Proven experience in crafting and executing communication plans to accompany branding and design project roll outs
  • Writing with brevity, energy, and clarity
  • Creating new ideas from scratch
  • Public speaking
  • Conducting competitive analysis
  • Leading reviews with stakeholders
  • Providing critical, constructive feedback to creative design
  • Maintaining positive collaboration with a network of teams and stakeholders
34

Global Brand Director FOX Networks Group & National Geographic Partners Resume Examples & Samples

  • Help drive pan regional sales efforts for NGP Europe
  • This role will manage a portfolio of UK Media agencies, Clients and European territories with a focus on driving and increasing the revenue from these areas
  • Presenting to agency and clients on the FNG & NGP portfolio and key opportunities we can offer
  • Regular meetings with agency and clients to obtain RFPs and insights on the key accounts they manage
  • Managing all aspects of the deal from pitch through to campaign delivery
  • Work with Custom studios and client services team to ensure we provide unique, innovative and creative ideas to win business
  • Collaborate with Custom Studios on production and delivery of client programs
  • Operate as global lead on clients HQ’d in UK and Europe and collaborate with Partnership Sales teams across US, Asia Pacific & Latin America to align sales efforts and maximize revenue
  • Work closely with Partnership Sales teams across the regions on global accounts that have significant presence in UK & Europe
  • Provide timely and accurate business forecasts and weekly business reports
  • Evangelize the National Geographic brand and portfolio amongst the industry and at key events
  • Proven sales & brand partnerships success
  • Excellent knowledge of multi-media platforms inc print, digital & tv/video
  • Ambitious, self-starter who is driven to hit sales targets
  • Creative and strategic approach to winning business
  • Business development capabilities
  • Travel required from time to time to manage sales in key regions in Europe
  • Good PPT & XLS skills; ability to multi task & attention to detail critical
  • Good presentation, communication and negotiation skills
  • Client focused attitude
  • Knowledge of production a plus
35

Brand Director, Cannondale Resume Examples & Samples

  • Managing Global Marketing Budget
  • Collaborate with the regional marketing teams in the development of annual marketing budgets
  • Brand Stewardship
  • Strong EQ. Must be equally adept at managing a direct report group while also leading through influence the marketing services teams and the regional marketing leadership team
  • Highly adaptable and flexible in managing marketing planning in an ever-evolving competitive landscape
  • Can flex rapidly and frequently between high-level strategy, to mid-level planning, to detailed specifications, brief writing and project planning
  • Strong project management orientation - this role drives the marketing timelines and deliverables across all areas of responsibility and across the broader cross-functional teams
  • Keenly honed communication skills that will drive exceptionally fast and effective decision-making – while also keeping the regional teams engaged and involved
  • Manage current agency partners and build a stable of reliable and creative partners who possess the skills and capability of their specific marketing expertise but are versed in the unique needs of the bike industry
  • Bachelor’s degree in marketing or related field with 10+ years of related experience in marketing and brand management
  • Previous experience within the bike industry or closely related industry. Preference for experience in action sports industry and consumer package goods
  • 5+ years’ experience in directly managing teams as well as influencing in a matrix organization
  • Passion for biking or related outdoor activities
  • The ability to handle and prioritize multiple projects and to adjust to inevitable changes in timelines, deadlines, and project goals
  • Possess natural ability to engage bike dealers both personally and professionally with genuine authenticity and knowledge of performance bikes
36

Global Brand Director Resume Examples & Samples

  • Develops global market segmentation, product positioning and vision
  • Manages global product/solution portfolio
  • Responsible for insight generation and research strategy
  • Drives portfolio of innovation projects and launch communications
  • Recommends strategic pricing relative to market and competitors
  • Leads the Global Arena Team, consisting of key regional business unit stakeholders and in GHC
  • Oversees the Innovation Teams, and leads specialist Brand Marketing and CRU
  • Owns mandatory parameters of the product specification
  • 10+ years in brand and/or commercial marketing
  • International experience and exposure
  • Ideally worked in both operational business unit and central roles
  • Ideally worked in sales and/or commercial role in B2B
  • Ability to travel 25-30% to Domestic & International locations
37

Zico Brand Director Resume Examples & Samples

  • 2017 Connections Plan
  • Develop and communicate written briefs for use by agencies or suppliers (e.g., creative, advertising, packaging, product development, media, consumer promotions, merchandising, licensed or specialty merchandise, etc.) to direct their work activities in order to generate concepts for effective execution of marketing programs and objectives (e.g., drive trail, increase loyalty)
  • Interact with divisions/customers in order to influence their brand plans during annual business planning process
  • Create a communication plan using various tools (PowerPoint presentations, face-to-face meetings, video conferencing, etc.) in order to communicate consumer initiative concepts to Divisions/Bottlers/Brokers
  • Provide direction, leadership and coaching to members of project teams you lead, as well as a team of direct reports
  • Write Situation Assessment in order to identify and prioritize brand-building opportunities by utilizing data-driven insights (e.g. Nielsen, internal cross-functional reports, consumer research reports, competitive analysis, etc.)
  • Write creative briefs that clearly articulate communication objectives and success criteria in order to inform and direct agency work and creative development
38

Nike Category Brand Director Resume Examples & Samples

  • Lead a cross-functional team toward a vision and the development and execution of marketing plans
  • Effectively communicate complex and/or controversial topics and concepts to a wide and diverse audience, manage the matrix
  • Exercise high degree of professionalism, always act with integrity
  • Establish an independent view, effectively collaborate in decision-making, and work in a team environment
  • Travel up to 25-35% of the time
39

Allworx Brand Director Resume Examples & Samples

  • Collaborate with the Allworx senior management team to set the marketing priorities to meet the business unit goals and objectives
  • Provide ongoing management of the Allworx brand to consistently communicate its brand positioning and values through various customer touch points
  • Provide competitive intelligence on the business phone systems market
  • Develop sales-enablement tools for Allworx authorized resellers including sales presentations, brochures, tutorial videos, email templates, and other materials
  • Grow the inbound traffic to www.allworx.com and increase the visitor-to-lead conversion rate
  • Design and send email marketing campaigns to update Allworx distributors and resellers about the latest product and program updates
  • Develop quarterly promotional campaigns to meet sales goals
  • Own the official product pricing schedules for the internal customer (Windstream) and external customers (Allworx distributors, resellers, and SMBs)
  • Regularly update the sales and marketing content in the Allworx Partner Portal
  • Manage the marketing budget and track ROIs from various marketing initiatives
  • Manage 1-2 industry tradeshows and 3-5 smaller events throughout the year
  • Manage public relations activities including press releases, media briefings, and various award submissions
  • Liaise with Windstream product marketing to support the IP Simple product
  • Source and write end-user customer case studies
  • Manage the Allworx APEX partner loyalty program including financial management and program fulfilment
  • Provide ongoing field marketing support to Allworx Channel Managers including but not limited to new partner onboarding, event support, and collateral development
  • Great “story telling” skills: Leverage a variety of communication tools such as Power Point, videos, and graphics to communicate complex technical concepts into easy-to-understand, relevant messages for the target audiences
  • Hands-on web marketing skills: Demonstrated understanding of good landing page designs, content distribution strategies, SEO, SEM, programmatic ad buying, and social media marketing
  • Creative development skills: Be able to provide tight creative briefs to outside vendors and ensure quality creative deliverables
  • Analytical skills: Must be able to analyze the financial ROI of marketing initiatives, and make recommendations based on measurable marketing success metrics
40

Global Brand Director, Overwatch Resume Examples & Samples

  • Steward the Overwatch brand globally by protecting, growing and enhancing the brand, and by building authentic and long-lasting relationships with the Overwatch player base
  • Work with publishing leaders across regions to develop and coordinate global marketing strategies
  • Lead global teams in brand marketing best practices. Share emergent marketing practices, facilitate knowledge dissemination and coach regional marketing groups
  • Coordinate with Global Community, Public Relations and Marketing Communications leads to ensure that we are taking a multi-disciplined approach to brand expansion
  • Work with regional teams to identify global business growth drivers and aid in approval and execution of consumer and marketing programs to drive the business
  • Work in partnership with the VP, Global Publishing and the Marketing Communications Director to identify regional creative needs and to help inspire creative development of core marketing assets across TV, digital, mobile, and other formats as applicable. Ensure all regional marketing assets live up to the Blizzard-quality bar set by the games themselves and our dedicated and passionate player community
  • Analyze performance data and metrics to help identify opportunities and challenges and implement plans to drive results
41

Brand Director Resume Examples & Samples

  • Minimum 10 years of experience working in Retail Store Channels
  • Multi-unit retail store experience including Grocery, Convenience or Big Box with a retail mindset with both brand development & activation experience
  • Management/supervising people at varying levels
  • Strong value system, integrity & respect always, and work ethic
  • Highly motivated/“Can do” Positive Attitude
  • Highly Organized and results-orientation
42

Brand Director Resume Examples & Samples

  • Lead strategy development and execution of key marketing & sales initiatives to support our Business
  • Final accountability for development and execution of strategic and tactical plans
  • Hire, lead, motivate and develop marketing team members
  • Lead and inspire cross functional extended team members (Medical, Scientific Operations, Policy & Reimbursement, etc.) to ensure optimal development and execution of brand strategies and tactics
  • Maintain full accountability for annual sales objectives and investments (both promotional and functional)
  • Develop and maintain effective working relationships with multiple customer groups & senior management to support current and future business activities for portfolio
  • Liaise with medical, regulatory and global marketing to develop lifecycle plan and medical strategy
  • Work closely with other Novartis BF’s as well as other external partners (tbc) to explore & leverage opportunities to maximize our portfolio
  • Allocate and control product advertising and promotion budgets
  • Maintain full accountability for financial forecasts, brand performance, budgets and supply
43

Brand Director Resume Examples & Samples

  • Leading the strategic marketing for the brand
  • Developing annual operating plans, including financial forecasts and analysis
  • Monitoring the product performance, competitive environment and customer base to quickly identify plan changes
  • Managing annual promotional budgets and marketing mix
  • Managing ROI assessments of tactical programs, ensuring proper execution throughout the field forces
  • Leading interactions with extended brand team members including other functional areas (Sales, Managed Markets, Medical, Clinical, Regulatory, Training, Finance, and others) and building consensus/buy-in among these team members
  • Updating senior management on strategy and action plans to address competitive threats and/ or exogenous market events
  • Significant collaboration required with global and in line MS brands on development of brand strategy, clinical and life cycle development plans and overall commercialization plan
  • Provide leadership to the brand team and extended brand team members including coaching, advising and developing team members
  • Represent brand appropriately at BFLT (Business Franchise Leadership Team)
  • Minimum of 7-10 years in US in-line pharmaceutical marketing
  • Sales and Sales Management experience required
  • Experienced leader with a proven track record launching complex biologic products. Successful experience in product launches and specialty medicines (biologics a significant plus)
  • MS experience a plus – specialty experience required
  • Experience shaping and implementing unique distribution and patient service models
  • Experience in direct to patient and consumer marketing (this is a consumer advertising sensitive category)
  • Strong leadership to effectively lead cross functional teams, US management and manage relationship with global team
  • Excellent quantitative abilities and excellent communication skills (written, verbal and presentation) are a must
  • Global Marketing experience preferred
  • An agile thinker. Someone who can learn from experience and translate prior challenges into ideas and tactics that improve future results
  • Ability to work in a highly complex, matrixed environment who can stay focused on critical goals and outcomes and not be distracted by daily operational challenges. The incumbent must possess a high level of analytical and conceptual skills in order to provide strategic focus to the brand
  • Strong executive presence and ability to communicate to all levels of the organization
  • Potential to grow into a more senior role within Novartis
  • The following personal traits will be strongly required
44

Global Brand Director, World of Warcraft Resume Examples & Samples

  • Steward the World of Warcraft brand globally by protecting, growing and enhancing the brand, but doing so by building authentic and long-lasting relationships with the World of Warcraft player base
  • Define long-term brand vision, brand identity and creative direction while ensuring consistent messaging across all player communication channels
  • Oversee targeting and positioning of the franchise, pricing and promotions, identifying business growth drivers and overseeing execution of consumer and marketing programs to drive the business
  • Work in partnership with the VP, Global Publishing and the development team to inspire creative development of core marketing assets across TV, digital, mobile, and other formats as applicable. Ensure all blizzard marketing assets live up to the Blizzard-quality bar set by the games themselves and our dedicated and passionate player community
  • Cover Letter which should include
45

Product Brand Director Resume Examples & Samples

  • 10 years of marketing experience including experience with technical/life science products and new product launch
  • Additional 5 years of Global marketing experience in (brand)
  • Technical or sales experience in feedyard and extensive cattle, parasiticides
  • Strategic/Industry Knowledge, specifically in the Beef Industry
  • Understands trends in the Animal Health industry related to ruminant and cattle brnds
  • Knowledgeable of sales/marketing strategies
  • Demonstrated knowledge and understanding of the food industry business and market dynamics (retail, restaurant, food service) in meat markets
  • Aware of innovations, new approaches among Industry competitors across globe
  • MBA or Marketing Degree
46

Product Brand Director Resume Examples & Samples

  • Responsible for serving as the brand liason to the U.S. Trade & Specialty Group, compliance, legal, regulatory and the global marketing team to set customer support program (CSP) strategy by identifying areas along the patient and product journey for each AI brand where CSP may be appropriate solutions to those identified patients needs for the products lifecycle including but not limited to launch
  • At least 5 years of marketing consumer/industry experience
  • Familiarity with brand planning and customer insights
  • Channel / tactic understanding
  • Ability to work cross functionally
  • Strong communication skills and ability to influence
  • U.S. marketing experience
  • Consumer marketing experience
  • Cross customer experience
  • Market research experience
  • Agency management experience
  • Team leadership, ability to engage, lead and manage teams within function or cross-functions
  • Speciality product experience
47

Brand Director Resume Examples & Samples

  • Be an avid user of the product to assess any defects and expand on successful product features. Ensure that there are no gaps in the user experience and that all features are functioning properly
  • Be the knowledge expert of competitive product/services and market trends
  • Focus on and continuously monitor specific product brand metrics including unit economics/usage patterns to identify/recommend improvements as well as meet management plan goals
  • Work with appropriate teams to track call center, social media and partner complaints and comments from customers related to their product
  • Develop and deliver plan to improve customer experience and product/service offerings
  • Work closely with sales team, product management, product operations and other departments to ensure projects are completed on time and on budget
  • Drive growth by identifying and implementing new, innovative offerings
  • Provide sales support to the sales and account management teams, in the forms of, but not limited to, value proposition, data trends, operational guidelines and go-to-market strategy Develop business cases for new projects that can be prioritized by the management team
  • Interface with potential clients on all levels and functions to understand and manage client expectations
  • Identify potential service providers or M&A opportunities to facilitate faster growth or speed-to-market
  • Exhibit a professional demeanor, attention to detail, and a sense of urgency to achieve outcomes and exceed expectations
48

Penguin Brand Director Resume Examples & Samples

  • Develops, maintains and builds a sales funnel
  • Overnight travel required to manage sales territory via car and some air travel
  • Sell profitable sales growth to new and existing opportunities
  • Prepare quotes, supply agreements and internal documentation for orders obtained
  • Prepares reports of business transactions and expense accounts
  • Develop and maintain strong internal business relationships with Operations
  • Generate a written territory business plan
  • Maintain sales activity reports through Excel and ACT Database Software
  • Remain flexible to take on other key assignments as requested
49

E-commerce Brand Director Resume Examples & Samples

  • Responsible as business manager for several of our fashion brands’ online flagship stores. You focus on growing brand awareness and maximizing online revenue for your brands
  • Set up the digital branding & marketing strategy for your brands, in conjunction with the management of the brands
  • Execute planning and management of the marketing and merchandising strategy for the different websites
  • Analyze sales results, adjust, and optimize the marketing & communication activities accordingly, to grow the brands
  • Coordinate your internal brand teams, to grow brand awareness and the online revenue
  • Build and maintain professional relationships with the different stakeholders for the brand
  • Reporting & presenting results to C-level executives at the brands
  • Driving conversion for the fashion brands by innovative commercial and website usability improvements
  • Ensure that sales and service performance is monitored, highlight performance issues and achievements
  • Working with e-commerce specialists, and customer service representatives to enhance the customers’ brand journey
50

Global Brand Director Resume Examples & Samples

  • Strong strategic ability and exposure to working with leading Drinks/FMCG brands
  • Strong affinity and knowledge of premium/luxury brands and the Travel Retail market
  • Exposure to working in culturally dynamic International markets, particularly Asia
  • Excellent commercial, classic marketing and team management skills
  • Leadership skills and high levels of gravitas and communication skills
  • High levels of passion and drive
51

Worldwide Brand Director Resume Examples & Samples

  • 8+ years’ operational marketing experience with focus on extensive product/brand management, including customer facing/sales experience
  • Previous WWBD and/or Regional Lead experience is preferred
  • Respiratory Experience is required (Asthma ideally)
52

Global Brand Director Resume Examples & Samples

  • Provide cross-functional leadership within GVM/DTV, in partnership with Sr. Director RDE and Sr. Director Product Supply; be the voice of Global Marketing in GVM/DTV
  • Establish and leverage strong partner relationships with Global Marketing Vice Presidents, Sr. Directors, Directors and CIBA (Consumer Insights and Business Analytics) leaders to understand and leverage category and brand strategies, demand spaces and consumer drivers of choice
  • Develop and leverage strategic business management skills to deliver project goals of GVM/DTV projects for 1-2 assigned global categories
  • Coach and model how to use multiple levers (brand strategy, cost, value, sustainability, net rev management, red el) to achieve GVM/DTV project goals
  • Day to day coaching and mentorship of 1 brand manager and 1 associate brand manager in the GVM Marketing team
  • Lead and drive select strategic change projects from the CMO office that advance global/local marketing capability and strategic operations
  • Global experience/exposure required (in markets outside NA)
  • Brand equity and brand innovation experience
  • Local marketing activation experience (strongly preferred)
  • Strong ability and experience leading a team of people; can engender support and trust from a team and lead through influence
  • Excellent written and oral communication skills, including presentation skills and the ability to quickly establish rapport and credibility with the company’s executive team and leaders
  • An analytic, strategic thinker who is self-confident, straightforward, flexible, high level personal ownership, and demonstrates a sense of urgency
  • Track record of working in a matrixed environment, working with and leading cross-functional teams, and passionately deliver results individually and through others
53

Brand Director Resume Examples & Samples

  • Delivering the 5 year brand vision & performance through strategic plan creation in collaboration with the regional marketing and commercial teams
  • Leading the Australian Regional Brand team to deliver the short, medium and long term plan including innovation, pricing, and target channels
  • Development of the brands communication strategy including developing the communication idea, agency briefing and management, and developing design strategy & guidelines
  • Development of the innovation plan and associated budget by identifying new consumer opportunities and by working closely with the supply organisation
  • Leading, mentoring and developing a team of professionals to achieve individual and organizational objectives
54

Brand Director Resume Examples & Samples

  • Brand Development and Market Expansion with Strategic and Tactical Brand Leadership Planning
  • Brand research projects
  • Development and execution of innovative brand programs with activation plans
  • Understanding and defining the buying cycle and customer journey within the Stratasys business segments to determine narratives and key message points with content tactics needed at each stage and with each persona
  • Identification of competitive advantages for targeted campaigns to position Stratasys as the leader in key verticals
  • Training of Stratasys global teams on Stratasys brand position, promise, narrative and guidelines
  • Establishment of impactful relationships with Stratasys partners and 3rd parties for brand elevation
  • Management of brand vendors
  • Maintains awareness of key trends and defines key events for brand leadership
  • Brand keynote content for different thought leadership projects and opportunities
  • Works with corporate marketing team to generate and manage appropriate brand-related sales and marketing assets
  • Builds effective internal and external relationships, i.e. regional marketing teams, reseller groups, product development teams, professional organizations
  • Sets and monitors KPIs, brand promise to performance factors and analysis and reports on results for improvement
  • Demonstrates commitment to Stratasys Core Values by leading, acting and behaving in a manner consistent with these values
  • Follows all company safety policies and procedures and attends all safety trainings related to the job
  • Bachelor's degree in marketing/brand or related field (MBA preferred) with at least 8 years of B2B marketing and branding
  • Demonstrated success developing global and regional brand leadership strategy and programs
  • Excellent project management skills and problem solving capabilities
  • Strong initiative and a pioneering spirit
  • Ability to successfully work in cooperation with cross-functional and cross-cultural teams
  • Ability to quickly execute, track and adjust tactics based on measured and reported results
  • Must have strong communication skills. Public speaker experience
  • Must be able to ‘sell’ ideas cross functionally
  • Must be organized and able to prioritize tasks; goal-oriented with a strong drive to succeed
  • Experience working within a matrix organization preferred
55

Brand Director Resume Examples & Samples

  • Support SVP Brand & Marketing in the Brand strategy and creative assets development
  • Create brand book (2D visual identity, service culture and brand programming/partnerships)
  • Manage and coach all agencies' relationships
  • Launch Brand creative platform and advertising campaign in print, digital, social and video formats
  • Develop and roll-out Brand programs & standards around Belmond brand themes (passion points) and the Guest customer journey
  • Strengthen Belmond's consumer base of HNIs (High Net Worth Individuals) through strategic Brand partnerships
  • Coaching and empowerment of the various hotel teams, best practice sharing stimulation and emulation of the local teams and key stakeholders
  • Team building & strengthening and Internal communication (coordinating Brand story roll-out)
  • Contribute to Special events such as International meetings
  • Brand tracking to track customer awareness and performance in key feeder markets
  • Brand study to define the current and potential Belmond customers
  • LQA (Leading Quality Assurance) brand standards to refine the guest experience
  • Adopt new Project Management processes for agreed Brand & Marketing objectives
  • Experience of managing, developing and implementing brand and customer centric strategies
  • Experience of managing and coaching agency relationships
  • Experience of managing risk and resolving problems
  • Experience of launching Brand creative platforms and advertising campaigns in print, digital, social and video
  • Experience of influencing at a senior level
  • Experience of managing budgets (£1m)
  • The Ability to work collaboratively with others in order to meet personal, team and organisational objectives
  • The Ability to lead and inspire others to achieve strategic goals
  • The Ability to manage complexity whilst maintaining focused on key business goals and objectives
  • Resilience with an ability to cope under pressure
  • Educated to Degree standard or equivalent
  • Brand / Marketing Professional Qualification
56

Product Brand Director Resume Examples & Samples

  • The Product Brand Director – Consumer Marketing is responsible for the overall marketing of selected future product launches in Diabetes to Consumers including setting the brand strategy, communicating that strategy to the team (including agency partners and cross-functional partners) and senior leadership
  • The Product Brand Director – Consumer Marketing is responsible for implementing that strategy through various tactics with the appropriate channel(s)
  • The Product Brand Director – Consumer Marketing will act as the point person for the Consumer transformation agenda of Consumer Marketing across the organization, under the leadership of the Sr. Director of Consumer Marketing
  • Responsible for delivering a positive patient experience in a compliant manner
  • Responsible for measurement plan(s) for all consumer marketing promotional efforts and patient experience
  • Responsible for defining and creating the direction for a positive customer experience for patients
  • Remove barriers that prohibit us from delivering a positive customer experience
  • Lead the development of insight-based messages
  • Identify key insight(s) for brand in partnership with Lilly Market Research (LMR)
  • Understand all customer insights and identify integration moment of truths (MOTs) and issues / opportunities
  • Bachelors degree, marketing or related field
  • 5 years+ packaged goods or consumer marketing experience or 5 years+ of Marketing experience
  • Qualified candidates must be legally authorized to be employed in the United States. Eli Lilly and Company does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this employment position
  • CPGs experience is preferred
  • Leadership skills and proven ability to coach others
  • Previous ownership of and accountability for business results
  • Proactive problem identification and solution
  • Demonstrated strategic thinking, analytical, and problem solving skills
  • Self-directed, strong project management, budget management and prioritization skills
  • Strong decision-making skills and experience and ability to influence others
  • Experience developing deep customer insights
  • Significant previous consumer marketing experience and associated portfolio of work
  • Television Production and TV campaign experience strongly preferred
  • Ability to work effectively within complex, changing environment
  • Experience with discussion/presentation to leadership 2-3 levels up, including Chief Marketing Officer
  • Enthusiastic, ability to energize and motivate others
  • Experience with advertising, production processes, and/or media planning preferred
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Global Brand Director Castrol GTX & Transmax Resume Examples & Samples

  • Accountable for the Castrol GTX and Transmax power brands strategy development and deployment across the focus markets globally
  • Responsible for product management of the entire GTX and GTX Professional portfolio, including product stewardship, product brand architecture, Streamline, ODIMS and PICASSO
  • Accountable for Specialties portfolio for Cars – product and portfolio management
  • Develop innovation strategy, lead all OD&I projects on GTX and Transmission Fluids and inspire project teams to deliver on time – to increase market share and GM in focus markets
  • Deep understanding of the products required in Transmission Fluids for car types and markets
  • Develop deep insight into customer, consumer and channel needs and competitor responses, to develop customer and consumer Communication on GTX and Specialties across all media
  • Actively participate in all global teams meetings, market WILG refreshes, Cars & Bikes network, and lead the global Specialty and GTX networks to improve performance and processes
  • Lead the development and deployment of visible thought leadership for Castrol in the areas of brand management, DIFM customer and mechanic advocacy and innovation
  • Lead the thinking on IWS distribution growth and pricing – of vital importance to this portfolio
  • Responsible for developing detailed annual marketing plans based on the brand strategy and SPU needs, and leading their deployment across OUs and focus markets
  • Responsible for developing the pricing strategy on all GTX and Car Specialties product ranges
  • Accountable for the direct ASP budget of $1m
  • Accountable for the performance of Castrol GTX and Car Specialties on all agreed KPIs
  • Degree level qualification
  • Professional marketer with deep B2B and B2C experience
  • Project management with multi-functional teams and complex deliverables
  • Global or regional job in a matrix structure
  • Ability to handle uncertainty and overcome obstacles with multiple stakeholders
  • Proven experience in working with technology and in motivating scientists to first-mover innovations
  • Bias for action, strong drive and energy
58

Brand Director Resume Examples & Samples

  • Bachelor’s degree required, Master’s Degree/MBA preferred
  • 5+ Years Leading End-to-End Customer Strategy in Retail Restaurant
  • Experience building teams and marketing capabilities
  • Highly developed consultative and facilitation skills