Brand Executive Resume Samples
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Brand Executive Resume Samples
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MN
M Nader
Myrna
Nader
9214 Wanda Shores
Chicago
IL
+1 (555) 356 8358
9214 Wanda Shores
Chicago
IL
Phone
p
+1 (555) 356 8358
Experience
Experience
Philadelphia, PA
Assistant Brand Executive
Philadelphia, PA
Swaniawski-Herman
Philadelphia, PA
Assistant Brand Executive
- Ensure all brand assets are up to date on the Global Artwork Management System
- Manage and own the NPD process for the relevant brands,
- Demonstrate a creative approach to brand development and activation
- Develop and maintain brand presentations and product information files
- Work with the NPD team to deliver on NPD projects
- Demonstrate problem solving approach to challenges which arise
- Cascade brand updates to relevant markets in a timely manner
New York, NY
Brand Executive
New York, NY
Vandervort Inc
New York, NY
Brand Executive
- Work with key agencies to develop plans in line with Brand objectives and manage/monitor plans and timings
- Collect, compile, verify, analyze data on product performance and customer feedback and make report to relevant managers
- Developing and executing brand plans to meet brand objectives and strategies with Brand Manager
- Oversee paid media amplification across core social channels and work closely Brand Manager in delivering mid-funnel acquisition strategy and amplification
- Manage workflow across marketing calendar to minimize peaks and troughs to deliver within specific times
- Constantly measure and report performance of all acquisition-marketing activities, and assess against objectives. Provide recommendations for optimizations
- Monitor Brand performance against marketing/sales/profit targets and report upon Brand development and promotion activity
present
Dallas, TX
Brand Executive Belhaven Pubs Scotland Month Ftc-stirling
Dallas, TX
Spinka and Sons
present
Dallas, TX
Brand Executive Belhaven Pubs Scotland Month Ftc-stirling
present
- Develop & Maintain critical path for managed business ensuring that all key milestones are followed
- Develop & maintain Marketing Calendar with critical path to ensure all activities land on time
- Assist in preparing Marketing cascade deck
- Maintain & Develop all digital channels ensuring that all key activities are properly represented online
- Monitor & report on implementation and activity performance
- Ensure that all Marketing activity briefs are comprehensive and engaging and are distributed in line with the Marketing calendar
- Ensure that all activities have an online visibility primarily through websites/ Facebook (site specific/ company). Brief engaging EDMs by supplying artwork, copy and collation lists. Responsible for website maintenance including opening hours, ‘what’s on’, gallery, masthead imagery etc
Education
Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Towson University
Bachelor’s Degree in Marketing
Skills
Skills
- Excellent attention to detail with an eye for identifying potential challenges
- Good ability to deal with both internal and external stakeholders
- Product, manufacturing or commercial knowledge desirable
- Ability to implement projects with a high level of detail and complexity
- Excellent attention to detail
- Demonstrable ability to evaluate design work
- Excellent relationship management skills
- Knowledge and understanding of key marketing principles
- Excellent communication and problem solving abilities
- A knowledge and understanding of key marketing principles
15 Brand Executive resume templates
Read our complete resume writing guides
1
Digital Brand Executive Resume Examples & Samples
- Input into the creation and assisting with the execution of the annual WDTC-UK marketing and merchandising plan
- Manage complete WDTC Trade marketing initiatives including communication, planning & implementation, with a dotted line reporting into the TIMS team to utilize new opportunities, share ideas for best practice
- Execute content strategy for consumer direct across duel brand, WDW and DCL web site, and for WDTC-UK DLP programme, from the beginning to the end of the consumer journey. Responsible for development of content, following brand guidelines and to ensure consistent messaging
- Alongside the digital brand manager to develop and execute SEO strategy for WDW and DCL consumer direct and WDTC-UK’s DLP programme
- Assist in the development and roll out of the marketing support for DCL & WDW as its consumer direct booking system roles out over EMEA
- Responsible for managing, briefing and overseeing development and production of all WDTC-UK portfolio brand documentation, working with Digital Brand Manager and WDTC UK operations
- Manage the production and budget of the WDTC brochure from creative to print
- Manage agency relationships with agencies, such as FrontPage and BP
- Manage WDTC-UK content through deployment of CMS systems, including the launch of new DLP offers for WDTC-UK
- Assist the Digital Acquisition Manager looking after PPC to help create copy for PPC to ensure a consistent effective journey, along with offline content
- Manage merchandising calendar to ensure all campaign messaging is delivered on time
- Manage the content used for the DRC briefing of all marketing campaigns
- Execute the Guest contact strategy, including but not limited to
- Guest communications for offers and general product and resort information
- Scripts for the call centre phone system ensuring that key messages are well represented and updates frequently
- Work on qualitative research and questionnaire design to create suggestions for the improvement of guest documentation and efficiency of the WDTC- Operations team
- Execute IVR strategy, including Freephone and IVR messaging
- Work cross functionally to support multivariate and usability testing initiatives. Contribute to the creation of usability testing decks
- Assist the Promotional and PR team when required to create presence for WDTC-UK
- Support The Disney Store relationship with merchandising and offers
- Keep abreast of competitor activity, market research and customer insight to pro-actively use to enhance WDTC-UK marketing initiatives
- Work with the Digital Brand Manager on quantitative research, questionnaire design and implementation to create suggestions for the improvement of from key insights across all stakeholders
- Manage day to day WDTC-UK budget (excl. Affiliate & PPC). Managing the SAP process
2
Brand Executive Resume Examples & Samples
- Advertising account management - campaigns, branding, brand messaging
- Liaising with internal and external stakeholders, in particular dealing with agencies on outsourced projects from brief to completion and with the wider marketing teams
- Advising on branding and imaging, alongside the rest of the Branding team
- Weekly and monthly reporting on branding projects and achievements
- Ad hoc tasks from the Branding team, including approving advertisements, managing events, performing regular checks on the external brand messaging broadcast by the firm, and project management
3
Brand Executive, Origins, Asia Pacific Resume Examples & Samples
- Assistant to Brand Director, Origins, APAC
- Minimum one year working experience
- Candidate with executive assistant experience is preferred
- Cantonese and/or Mandarin
4
Assistant Brand Executive Resume Examples & Samples
- Manage and own the NPD process for the relevant brands,
- Work with the NPD team to deliver on NPD projects
- Deliver all NPD projects on time
- Research competitor brands and maintain competitor presentation
5
Brand Executive Resume Examples & Samples
- 2-4 years of experience in digital advertising and marketing creating custom campaigns
- Fashion, beauty and entertainment experience is a plus
- Able to oversee multiple projects and tight deadlines
- Must possess strong writing and organizational skills
- Working knowledge of MS Office, Keynote and Photoshop
6
Brand Executive, Johnnie Walker Resume Examples & Samples
- Manage and execute selected growth drivers on time/within budget
- Ensure accurate A&P budget management, regular performance review, ad-hoc analytics and other projects as required by business agenda
- Build strong relationship with cross functional teams and 3d party suppliers to execute plans in selected areas
- Support Brand Manager in annual brand planning process
- Structured person with deep business acumen – ideally exposure to sales/trade-marketing agenda
- Strong personality able to take and defend leadership of the project and influence different levels of stakeholders and get things done in multi-tasking environment
- Personality good in networking and building relations
7
Parliament Brand Executive Resume Examples & Samples
- MARKET ANALYSIS - Maintain a superior knowledge of the market on a continuous basis in order to identify and anticipate opportunities / threats in the market. Develop and implement specific action plans to ensure the highest possible competitiveness of the brand. Provide quarterly analysis on the brand performance with recommendations
- MARKETING PLAN – Develop together with the brand manager, establish and implement the annual marketing plan for the brand
- PROMOTIONS - Ensure that promotions and relevant materials are delivered on time as per the marketing cycle plan and in line with the Company's guidelines. Challenge the promotion team to develop promotional materials that will best communicate the brand's attributes and identify appropriate engagement for each channel
- CONSUMER ENGAGEMENT – Brief the promotion team to define and implement direct consumer contact activities. Continuously evaluate and further develop the ability to reinforce the brand attributes and image. Supervise the brand deployment in the field. Build 1-2-1 on going engagement plans
- SUPPLIERS - Constantly evaluate and select best suppliers in terms of quality, price and delivery conditions. Develop constructive relations with suppliers in order to maintain superior quality and meet PM standards. Brief the agencies in order to receive exceptional outcome while giving them a constructive feedback on ongoing bases
- LAW AND REGULATIONS - Cooperate with the company’s internal and external legal advisors to ensure that all marketing activities are within the context of the current legislation and PM Marketing Code
- BUDGET CONTROL - Fully accountable for monitoring and controlling the Brand project’s budget, advising about under/over spends and aligning with Finance and other stakeholders on deployment cost evaluations
- BA degree or MBA
- At least two year experience in Marketing
- Good performance level in 2015 (MAP rating: Optimal and up)
8
Brand Executive Resume Examples & Samples
- Support and build strong relationships with all Top Gear business areas including: Top Gear television, Top Gear Magazine, merchandise, gaming, DVD, live events and Top Gear Track Experience
- Collate, deliver and share key stats and up to date information regarding the Top Gear Brand
- Work with Top Gear television production on forthcoming content; from conception to delivery
- Asset management –ownership of brief for assets to deliver, responsible for liaising with depts. (incl BBC production) to agree timetable for delivery, chases delivery and keeps stakeholders informed, ensures assets are delivered on time and manages storage and distribution via online system
- Supports the Commercial Director in creating core brand materials for all stakeholders internally and externally to optimise commercial potential for the brand, refreshing brand materials regularly, ensuring information is updated and shared
- Main point of contact for all brand approvals coming in to department including escalating for further approval where appropriate with other stakeholders (i.e. talent or production) and ensuring whole approvals process runs as efficiently as possible
- Ad hoc project management responsibilities i.e. being responsible for BBCW’s project management responsibilities across the Top Gear publishing programme, as well as other projects that arise throughout the year
- Collate and deliver key information relating to the brands i.e ratings, audience insights, sales data etc
- Planning and commission of photography, approvals, storage and distribution of images
- Basic office duties including raise purchase orders via SAP, diary management and sending out gratis product
- Experience of managing projects ideally in a multi-national organisation within a Brand or Marketing related role
- Creative and innovative thinker in a marketing environment
- Strong organisational, project management and prioritisation skills
- Self-starter with an eagerness to learn and willingness to go that extra mile
- Knowledge and understanding of key marketing principles
- Excellent communication and problem solving abilities
- Demonstrable ability to evaluate design work
- Excellent relationship management skills
9
Brand Executive Resume Examples & Samples
- Contribute to the development of brand activities in line with defined brand objective, timings and expected quality standards
- Follow up brand launch process by means of interaction with product development, PMI and suppliers to ensure launch dates and quality
- Implement communication cycles within established objectives and deadlines, ensuring excellence in execution
- Monitor current brand executions through regular field visits, performance analysis and provide updates to Brand manager including any recommendations for improvement
- Coordinate with agencies, suppliers and different areas the implementation of engagement platforms in off-line and on-line
- Prepare and consolidate reports for the different brand initiatives and present to BM and Management
- Coordinate and follow up with different departments the implementation of projects involving special editions, combos, special programs
- College degree in administration, marketing, engineering or communication
- At least two years’ experience in marketing / communication field
- Proven working experience in digital marketing
10
Brand Executive Resume Examples & Samples
- Support Brand Supervisor in the development of portfolio strategies
- Manage all brand related submissions i.e. new launches, new pack designs, product upgrades
- Being a key contact person for Nordic Trade Marketing, Purchasing, and Supply Chain portfolio related to brand initiatives
- Collaboration with local markets and trade marketing to ensure excellence in execution of the Nordic strategies and tactics
- Being a proactive role in developing and managing relationships with agency briefs
11
Brand Executive Resume Examples & Samples
- Propose marketing objectives, advertising and promotion, which bases on Corporate Branding foundation, and ensure their execution for the assigned products
- Provide input in developing product positioning
- Develop sufficient promotional materials such as brochures, catalogues, information booklet which are in line with product positioning
- Cooperate with related partners (in-house or outsource) to do market surveys on promotional programs to determine customer attitude, perception, and acceptance
- Evaluate effectiveness of promotion efforts through strictly follow up the execution of promotional programs
- Support in developing product training to field force on an ongoing basis
- Keep Field Force updated on product knowledge and competitor information
- Actively assist Marketing team in arranging symposiums, seminars, public education and exhibitions in coordination with field force
- Review complaints and propose solutions relating to assigned products
- Collect, compile, verify, analyze data on market trends, consumer behaviour and competitor activities to propose market opportunities for product
- Collect, compile, verify, analyze data on product performance and customer feedback and make report to relevant managers
- Provide information in forecasting market’s product demand, identify potential supply issues, and develop contingency plans
- More than 3-4 years relevant experience in a representative role in the MNC FMCG Industry
- Comprehensive industry knowledge
- Good at English
- Good knowledge of computer based programs including spreadsheets and graphics
- Continuous Improvement behavior
- University graduate, preferably in marketing or business
12
Parliament Brand Executive Resume Examples & Samples
- BA degree or MBA (Management or Marketing is preferable)
- At least two year experience in Marketing / or in advertising agency
- Fluent English and Hebrew
- Proficiency in all office software (Excel, PowerPoint, Word)
- Valid work permit in Israel (applicable only for Non- Israeli citizens)
- Experience in the nightlife scene is an advantage
13
Area Brand Executive Resume Examples & Samples
- Promote brand understanding, insights and commitment throughout the organisation
- Promote fact based decision making through data-analysis, reporting and providing sound recommendations
- Monitor and report brand expenditure to ensure it does not exceed budget defined in operational brand plan
- 3-5 years Fast Moving Consumer Goods Company - Delivery of core Brand and/or Trade Activities
- University Degree (Commerce, Business Administration preferable)
- Good organization, communication and interpersonal skills – able to interact credibly with senior management cross functionally. Superb relationship building and maintenance skills
- Flexibility and ability to multi-task
- Detail-oriented; Strong problem solving and analytical skills; Excellent communication skills
- Shows initiative and results-oriented; Strong team-player
- Ability to solve conflicts among areas/ functions
- Developing and maintaining relationships with external suppliers Effective communication, presentation and facilitation
- Ability to influence planning process Project management
14
Brand Executive Parisienne Resume Examples & Samples
- Deliver market and consumer insights based recommendations
- Create campaigns based on strategic brand plans
- Deploy 360° disruptive campaigns, within agreed time and budget
- Track and evaluate campaigns as well as overall brand performance
- Manage product and pipeline
- Manage internal and external stakeholders
- Manage budget
15
Brand Executive, Taiwan Resume Examples & Samples
- Responsible for brand performance in CPM, propose and evaluate brand activity and provide input on the forecast of respective brands
- DPM: Provide activity recommendations, responsible for brand performance
- Develop and implement the brand plan to ensure that brand objectives are achieved
- Commission research and rigorously analyse data to ensure brand issues are understood and corrective action identified
- Recommend and manage all brand activity to ensure fit with brand strategy and corporate guidelines
- Understand the impact of cost elements on brand profitability and control brand support expenditure to ensure brand profit objectives are achieved
- Develop and coach direct reports to ensure talented individuals feel motivated and are able to progress
- Manage external agencies to ensure all brand activity is in line with the requirements of the brief
- Employ innovation in products and processes in order to achieve competitive advantage
- Work closely with Trade Marketing and Distribution to ensure product and brand activities are correctly managed throughout the supply chain
- Apply best practice in brand management to optimise efficiency and effectiveness
16
Batuke Branch Brand Executive Resume Examples & Samples
- Contribute to the overall brand portfolio strategy for BATUKE distributor markets
- Rigorously analyse and report marketing research data to ensure brand issues are understood and corrective action identified
- Execute all brand activity in line with brand strategy and corporate guidelines and ensure Governance of Nexus for development of NPIs in line with BATUKE brand
- Monitor and report brand expenditure to ensure spend does not exceed that authorised within the brand plan
- Monitor external agencies to ensure activities are to cost and to agreed timescales
- Handle communication between Brand Marketing and end–market Trade Team to ensure the cycle plan is effectively executed
- Adhere to the Global Brand Governance matrix and ensure distributor touch points for brand group are aligned to brand standards
- Evaluate brand performance/cycle activities for BATUKE distributor markets
- Strong analytic skill & logical/creative thinking
- Affinity with analytical activities and software systems
17
Brand Executive Resume Examples & Samples
- Developing and executing brand plans to meet brand objectives and strategies with Brand Manager
- Working with Shopper/Customer Marketing in the preparation of activities to ensure brand strategies and objectives are effectively executed and evaluated at field level
- Monitor ing the implementation and results of operational brand plans and recommend changes to campaigns
- Monitoring external agencies to ensure campaigns are executed with required quality and agreed cost & timescales
18
Brand Executive Resume Examples & Samples
- Regularly monitor and analyse the market, consumer, brand trends and performance, and develop and recommend business strategies
- Utilize all relevant touch points to implement brand plans including new product launches and brand support programs
- Ensure every market initiatives are submitted to Regional Product Committee (RPC) / Corporate Product Committee (CPC) in a timely manner with the required approvals
- Assist the Brand Manager to co-ordinate and interface with all relevant departments in order to foster internal communications, effective teamwork and most effective use of available financial resources. Manage the relationship with creative agencies so they continuously meet PM standards and evaluate their performance to ensure high quality service at best prices
- Assist the Brand Manager to set up and monitor the adult smokers panel in Hong Kong in order to maximize our internal resources while evaluating prototypes or in-market products. Leveraging on the opportunity to utilize the direct consumers’ feedback to give the brand team a quick feedback / indication when developing the products for the market
- Control marketing expenses and analyze the efficiency and cost effectiveness of all running brand related activities in order to achieve maximum return on investment
- Collaborate with Sales Planning, Trade Marketing, Key Accounts and Field Sales Force teams to develop and implement effective trade programs to grow PM volume and share in different channels
- Ensure all approved brand programs are executed in accordance within approved laws and government regulations, PMI policy, and the PMI Marketing Code
- University graduate with a degree preferably in Business Administration, Marketing or a related discipline
- At least 3 years relevant working experience in FMCG industry
- Strong analytical capabilities and good interpersonal skills to influence all stakeholders to execute brand objectives
- Good multi-tasking skills to monitor and execute different programs and projects
19
Brand Executive Meals Resume Examples & Samples
- Assist manager in completing various tasks to ensure effectiveness of all assigned marketing programs
- Develop close co-ordination with Supply Chain to ensure timely product delivery based on planning, as well as co-ordination with appointed distributors to achieve business objectives
- Assist manager in analysing volume/ share trends so as to help set annual volume, share, revenue and MCLAP objectives of the brand assigned to their group
- Assist in execution of assigned marketing programs, e.g. promotions, special events, point-of-sale so as to help achieve the brand’s volume, share and financial objective
- University graduate, a Master’s degree in Business Administration would be a plus
- Good analytical skill
- Good Interpersonal skill
20
Brand Executive Resume Examples & Samples
- Handle communications between Brand Marketing (including Area Brand team), Trade Marketing and Operations to ensure the cycle plan is effectively executed and Brand programmes are effectively implemented in the field force
- Minimum 2 years of previous experience in Marketing, preferably in FMCG industry
- Interest and awareness in product development
- Developing and maintaining relationships with external suppliers
21
Area Brand Executive Resume Examples & Samples
- Min 2 years’ experience in multinational FMCG company or advertising agency
- Understanding of key market trends
- English - advanced
- Advanced PC user (MS Office: Word, Excel, PowerPoint and etc.)
- Market research literacy
- Ability to use research software for desktop analysis
- Strong analytical skills and strategic thinking
- Ability to multitask and attention to details
- Strong team player with outstanding interpersonal skills
- Proactive and result oriented
22
Junior Brand Executive Resume Examples & Samples
- Supporting the team on cycle plan launches and tactical activities
- Performance analysis, reviewing results versus expectations and submitting recommendations
- A brand ambassador and ‘voice of the market’, i.e. regular interaction with all other functions, in particular Marketing
- Active contribution & participation to development of individual Brand strategies
- Active owner and driver of the product & packaging development process
- Cross-departmental coordination to deliver OTIF Trade driven growth initiatives
- Active and creative contributor in defining and maximising tactical growth opportunities
23
Brand Executive Azerbaijan Resume Examples & Samples
- To actively contribute to the development and the implementation of marketing plans, that will ensure profitable management of the brand’s business both short and long terms
- To represent the Brand in the Brand Manager’s absence
- To manage, under the Brand Manager’s supervision, key assignments covering creative and analytical tasks of brand management
- To assist the Brand Manager in the management of his brand by
- Formulating strategies
- Evaluating objectives
- Identifying market opportunities and needs
- Developing market plans
- Obtaining senior management approval
- Implementing agreed plans
- Monitoring market performance
- Recommending corrective action
- Monitoring brand standards
- To develop, under the Brand Manager’s supervision, new brand projects, brand line extension and adaptations, from identifying the problem/ opportunity through to launch
- To represent the brand team in the Brand Manager’s absence
- To manage BTL coordinator
- To brief, supervise and motivate internal services and external suppliers and agencies; to ensure the efficient and effective supply of material and campaigns to satisfy brand objectives
- To promote to co-ordination and communication between line managers and specialists in Head office and end markets
- To continuously monitor and evaluate current packaging and changes/ improvements so that they meet brand standards and are consistent with brand strategy
- To continuously monitor and evaluate all brand communication materials so that they meet brand quality standards and are consistent with brand copy strategy
- Effective management and utilization of Brand spend
- Ensure high level commitment to company policies and procedures
- To achieve maximum accuracy on deliveries as per EMF 2 requirements
- Building organization via personal development and strengthening one team spirit
- University degree in marketing or similar field
- At least 2 years relevant working experience in FMCG company is desirable
- Good computer knowledge (Excel, Power Point, Word)
- Good communication and influencing skills
- Flexible and resilient
- Good resource management
- Solid presentation skills
24
Brand Executive Resume Examples & Samples
- Assist the Brand Manager in developing brand plans by brand strategies
- Execute the activities stipulated in the brand plan to ensure that brand objectives are achieved
- Rigorously analyses and report marketing research data to ensure brand issues are understood and corrective action identified
- Brand activity executed in efficient and effective way
- Brand budget regularly monitored and reported to Brand Manager
- Brand performance reported and analyzed in clear, concise manner with focus on required actions
- 4~7years of experience in Brand Marketing and/or similar roles within BAT or another FMCG organisation
- The jobholder must be able to demonstrate an interest in and awareness of product development, trade and consumer insights, copy strategy and ATL/BTL communication
- Good ability to deal with both internal and external stakeholders
- A commercial approach to all activities
- Good understanding of all departments within the Company and of the business
25
Brand Executive Belhaven Pubs Scotland Month Ftc-stirling Resume Examples & Samples
- Develop & maintain Marketing Calendar with critical path to ensure all activities land on time
- Prepare and distribute timeous briefs for marketing activity as required
- Monitor & report on implementation and activity performance
- Fulfil any ad hoc support/ reporting required by Commercial function
- Maintain & Develop all digital channels ensuring that all key activities are properly represented online
- Liaising with the appropriate departments such as EPOS, Printers and Technical Services to ensure effective and consistent delivery of marketing initiatives
- Main point of contact for General Managers and Business Development Managers to ensure that each venue has the appropriate and latest point of sale to best utilise their business. This includes posters, corex boards, glassware, drip mats, bar runners etc
- Monitor the progress of PQS call logs on a daily basis and ensure these are resolved within the appropriate SLAs
- Develop & Maintain critical path for managed business ensuring that all key milestones are followed
- Act as air traffic control for any identified activity clashes
- Ensure a minimum of three weeks lead time for all POS hitting pubs before activity commences
- Ensure that all Marketing activity briefs are comprehensive and engaging and are distributed in line with the Marketing calendar
- Ensure accurate & timely preparation of What’s up What’s down for What’s the buzz
- Assist in preparing Marketing cascade deck
- Communicate Sports fixture POS & plasmas (twice a month)
- Follow up activity launches with weekly reporting to identify success of activities implemented and identify reasons for poor performance of activities and performance. Also responsible for frequent ad hoc product/ site specific reporting
- Ensure that all activities have an online visibility primarily through websites/ Facebook (site specific/ company). Brief engaging EDMs by supplying artwork, copy and collation lists. Responsible for website maintenance including opening hours, ‘what’s on’, gallery, masthead imagery etc
- Monitor the progress of PQS call logs on a daily basis and ensure these are resolved within the appropriate SLAs through speaking directly with sites and the relevant departments
- Main point of contact for ordering POS including poster frames, easels, glassware etc. Contacting sites to make ensure that the POS tracker is up-to-date and that each site are being sent the appropriate marketing materials/ ensuring that printers have the latest version of the tracker and know where changes have been made
- Support Marketing Manager by arranging relevant EPOS data requests as required
- Ensure that all printed expenditure is properly accounted for using the purchase order system
26
Brand Executive Resume Examples & Samples
- Develops working relationships within the UK organisation and helps represent the Brand at meetings and cross functional projects. Leading in small Brand communications and projects
- Close contact and working relationship with the Rizla Business Unit in order to drive the brand through the Cluster
- Supporting the Brand Chassis Manager to ensure that ITUK key stakeholders are kept up to speed with key information on brands and consumers to support delivery of company objectives
- Drives portfolio differentiation, innovation and activation
- Proactively collects and analyses relevant data and, where necessary, seeks new data sources to identify opportunities for corrective action and growth
- Conducts or initiates analytical investigations into brand and market dynamics for specific brand activity
- Builds solid understanding of the target consumer for their Rizla and OTP brands and how to best communicate with them (visuals, TOV etc)
- Develops clear understanding of consumer needs and how our brands are placed on it based on their consumers' needs
- Brand Awareness - Develops a solid understanding of Brand positioning in the market, brand equity, brand personality, strengths and weaknesses
- Product Knowledge - Develops a solid knowledge and is able to articulate features, consumer benefits and competitive advantages of products within their Brand
- Compare ITG products to competitors and articulate ITG products' strengths and weaknesses
- Demonstrates a knowledge of key elements of package graphics and design. Writing briefs and working closely with agencies/ global partners
- Conducts analysis of data, market place, competition, etc to feed into the development of Brand/Portfolio strategy
- Assists in Brand planning workshops and strategy planning where appropriate
- Assist in developing and communicating brand positioning to the consumer through packaging, product, price, range and where possible ATL activation
- Uses challenging, innovative and analytical thinking to recommend new activities & propositions that add value to the UK&I Cluster
- Runs approved projects, delivering against targets and communicating risks and progress with guidance
- Brand/product experience preferably in the FMCG industry
- Product, manufacturing or commercial knowledge desirable
- Understanding of consumer research & experience in using marketing tools
- Analytical skills and some strategic thinking to question and recommend brand strategies
- Creative and innovative thinking with respect to brand design, packaging, printing etc
- Strong organisational and administrative skills
- Ideally degree qualified in a Marketing discipline
- Willing for occasional travel to Ireland
27
Senior Brand Executive, Emerging Beverages Resume Examples & Samples
- Understanding of how to define brand positioning and architecture and build brands & brand equity (Awareness)
- Seeking innovative platforms / plans to connect w/ consumers (Proficient)
- Financial analysis (Awareness)
- Revenue management / OBPPC (understand channel, pack, price dynamics, etc.) (Awareness)
- Portfolio management (Awareness)
- Media management (Proficient)
- Understands how to utilize marketing assets and strategic alliances to create stronger connections w/ consumers (Proficient)
- 4+ years of marketing experience in multinational FMCG companies and/ or advertising agencies
28
Brand Executive Resume Examples & Samples
- Minimum of 1 years experience in a marketing/PR/Brand role
- Experience of working with businesses and key decision makers across multiple categories
- Ability to implement projects with a high level of detail and complexity
- Positive can-do approach and solution orientated style
29
Digital Brand Executive Resume Examples & Samples
- Lead the digital experience for the Running category: drive sport participation, grow membership, integrate commerce and deliver a solid core content offering
- Develop and execute local digital vision on seasonal campaigns along with on-going activities around commerce, Nike+ Run Club live sessions and Nike+ Run Club application
- Execute the vision for Running category site development and how it connects with overall brand strategy, putting product and consumers first
- Define agency engagement and relationships with Digital Influencers
- Link site metrics to overall brand metrics for evaluation of strategy versus execution
- Land and implement content strategy that is inspirational, enriching, insightful and entertaining for the consumer
- Knowledge of digital commerce or content production a plus
- Passion about Running is a major bonus
- Fluency in Russian & English
30
Brand Executive Resume Examples & Samples
- Create strategic custom program packages for West Coast Beauty & CPG accounts
- Support Group Client Director in select Top 20 accounts in pre- and post-sale
- Build creative and compelling client presentations (in Keynote) to sell through custom packages ($250K)
- Manage execution of creative deliverables from sold programs across internal and external departments and vendors
- Work with Account Management to develop desired campaign performance
- Work with Project Management to relay desired creative expectations
- Communicate closely with clients to ensure satisfaction on execution and performance
- Analyze post-campaign data to evaluate performance, learn from and apply what's applicable for future success
- Ability to work in a fast-paced environment and communicate across departments, clients and teams
- 2-4 years of prior branded content project management experience within an established online media publication or an ad agency
- Building strong and quality relationships with all teams and departments in
- Must have exceptional communication, collaboration, and attention to detail skills
- A genuine interest in digital advertising and specifically, branded content
- Process oriented, but can easily adapt and bring forth solutions to a growing company with an evolving process
- Solid knowledge of project management methodology and use of Project Management tools,
- Ability to drive projects forward, anticipate needs, strategize solutions and take initiative, with poise and confidence
31
Brand Executive Resume Examples & Samples
- Brand and Project management through the development and implementation of brand projects and campaigns in market - ensuring adherence to brand standards and on time
- Managing local and global creative agencies
- Managing internal and global stakeholders and presenting to stakeholders at all levels
- Project management and tracking campaign performance (through data sources), budget management and reporting
- Initiating research projects as part of campaign development
- Presenting to various forums and stakeholders on a bi-monthly/ monthly basis
32
Brand Executive Resume Examples & Samples
- Support the Brand Manager & Head of Marketing in delivering global brand marketing campaigns in writing creative briefs, managing project timelines for asset delivery & approvals, informing stakeholders of key information, and managing the storage and distribution via online system
- Manage the marketing campaigns for the giant screen and theatrical slate, working with the Brand Manager, external distribution partners and production teams to create engaging marketing campaigns and assets that will drive commercial success and engage new and existing audiences with our giant screen films
- Own the asset management for the brand, across a variety of media including on-air materials, photography, brand facts, brand proposition & styleguides, and social and digital assets. Identify when new brand assets are required or need to be updated, manage and communicate the rights & clearances information for any assets to colleagues and partners, oversee the consistency of materials and branding, and managing the storage and distribution via online system
- Collate and deliver key information relating to the brands i.e. ratings, audience insights, sales data etc
- Support the Brand Manager in defining and negotiating production deliverables with Content and Production, to support key landmarks across internal stakeholders including co-pros
- Assist the commercial team in driving business development for BBC Earth, by refreshing brand materials regularly, ensuring brand information is updated and shared, and overseeing all brand messaging and communication to ensure consistent across pitches
- Ongoing market research for pioneering ways to reach new target audiences through innovative content and marketing assets
- Support the regions in growing the BBC Earth brand in their market, by sharing information and assets accordingly
- Provide key support to the brand manager, brand commercial director and brand director as appropriate
- Experience of working in a brand or marketing related role for a global brand, with an understanding of its challenges and opportunities
- A knowledge and understanding of key marketing principles
- An understanding of rights and clearance issues with photography, music and footage
- Effective at working within a global matrix structure
- Self starter with an eagerness to learn and willingness to go that extra mile
- Ability to communicate effectively and with confidence with a broad number of stakeholders, across different regions and seniority levels
- Excellent Outlook, PowerPoint, Word and Excel skills
- Excellent attention to detail with an eye for identifying potential challenges
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Brand Executive Resume Examples & Samples
- Brand planning and the delivery of tactical projects and promotional activities from the annual Brand plan, within timeline, and evaluate and analyse all key learnings and performance reporting
- Drive internal PR, communication and engagement for the Brand and support in the development of an annual Brand plan that is capable of delivering profitable growth. A genuine passion for all things digital, social media (Twitter, Instagram) and CRM will enable this
- Monitor Brand performance against marketing/sales/profit targets and report upon Brand development and promotion activity
- Act as an ambassador for the Brand, understanding your Guest, their behaviour and key market trends is paramount and ensuring all marketing communications adhere to Brand guidelines
- Basic understanding of all other Brands as flexibility will be required to support other Brand colleagues from time to time
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Iqos Brand Executive Resume Examples & Samples
- Evaluate and analyze sales, market, adult consumer and competitor data; and maximize RRP's portfolio in terms of brand positioning and resource allocation; identify the assigned brands’ strengths, weaknesses, opportunities and threats
- Take part in planning establishing and implementing the annual marketing plan for the brand
- Develop a toolbox to the different channels including Digital, social media and 1-2-1 activities
- Plan and execute all ATL activates in different channels
- Ensure that all materials delivered on time as per the marketing cycle plan and in line with the Company's guidelines. Collaborate with other departments to develop promotional materials that will best communicate the brand's attributes and identify appropriate engagement for each channel
- Brief the agencies to define and implement direct consumer contact activities. Continuously evaluate and further develop the ability to reinforce the brand attributes and image
- Constantly evaluate and select best suppliers in terms of quality, price and delivery conditions. Develop constructive relations with suppliers in order to maintain superior quality
- College/University degree in business/ marketing or relevant for the position
- MBA - optional
- At least two year experience in Marketing / sales in a similar position from a global company
- Experience from advertising company – an advantage
- Fluency in English and Hebrew
- Strong knowledge of all office software (Excel, PowerPoint, Word)
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Brand Executive Resume Examples & Samples
- YOU will deploy and execute Marketing & Sales activities against set objectives using the appropriate communication tools
- For each activity or campaign, you will set SMART objectives, select the right evaluation criteria and utilize the correct analytical tools
- YOU will manage the planning, implementation, execution and evaluation of annual communication plans that are aligned to commercial and brand objectives
- YOU will organize and lead content development projects for our digital and non-digital communication opportunities in conjunction with key stakeholders from trade and commercial channels
- YOU will assess trade channels to determine the needs of retailers & staff plus track the effectiveness of different components and propose improvement areas in order to initiate new developments that boost retailer engagement and loyalty
- YOU will support the management of the company's trade web platforms through the development of trade engagement activities and campaigns to increase retailer traffic, and coordinate content/presentations/proposals through planning meetings
- YOU will manage the correct allocation of resources to support brand programs and activities through existing PML platforms
- YOU will take ownership of the management of budgets and costs associated to planned activities
- YOU have strong experience of working with advertising agencies (from briefing through to execution and evaluation)
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Product & Brand Executive Resume Examples & Samples
- 1-2 years experience in working in an office environment
- Experience of working with brands or retail
- Ability to take initiative, working in a fast paced environment and remain calm under pressure
- Must have the capacity to handle a number of projects and prioritise in a fast paced environment
- They must have the ability to work under pressure, remain calm and meet deadline
- Academic qualifications - Degree level preferable
- A team player with a positive, can do attitude. Must work collaboratively within a team
- Strong communication skills written & verbal
- Ability to take instruction
- Effective multitasker in a fast paced environment
- Strive for excellence with a strong work ethic
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Brand Executive Resume Examples & Samples
- Working with our social agency execute the Audible Social Strategy, driving customer engagement and brand affinity
- Lead and manage external social media agency partner, driving them to deliver against set objectives and key results
- Conduct community management for Audible’s social media channels, working closely with Audible’s customer care team
- Oversee the creation and execution of the social media content plan, working closely with Audible’s customer care team
- Oversee Audible’s influencer program working closely with Audible’s social media agency
- Provide regular monitoring and reporting on social media analytics and insights to drive growth across all platforms
- Serve as the global liaison with the other international Audible Social Media teams to leverage new content, campaigns, initiatives and activities to drive social media engagement
- Work with internal teams to deliver social content in line with major Audible releases, sales and promotions
- Support the Brand Manager in the creation of internal and external communications such as internal newsletters and press releases
- Oversee paid media amplification across core social channels and work closely Brand Manager in delivering mid-funnel acquisition strategy and amplification
- Constantly measure and report performance of all acquisition-marketing activities, and assess against objectives. Provide recommendations for optimizations
- Report on and analyse data from social channels to determine the impact on the business and to enable optimization where possible
- General finance duties including raising PO’s, invoicing and working within agreed budgets
- Manage workflow across marketing calendar to minimize peaks and troughs to deliver within specific times
- Positively contribute to team meetings, inspiring creativity
- Provide support to the Marketing Director & Brand Manager in developing presentations as required
- Bachelor’s degree in marketing or similar discipline
- 3+ years marketing or social media experience in an in-house or agency role
- Deep understanding of social media platforms, basic Photoshop and video editing skills
- Analytical skills and understands how to transform analytics into actionable measures
- Proven project management skills from ideation to measurement
- Strong written, verbal communication and influence skills
- Excellent interpersonal and relationship building skills
- Ability to manage multiple stakeholders, cross-functional teams and agencies
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Resort Brand Executive Resume Examples & Samples
- Intermediate to expert skills with the MS Office as well as Adobe suite of products including Photoshop CC and InDesign
- Communicate creative ideas in a structured way that responds to commercial challenges or objectives
- To have an understanding of project management principles and practices
- Inquisitive, can-do, solutions focused attitude
- Experience in management of creative and print agencies
- Understanding of the creative development process and print techniques and trends
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Brand Executive New Generation Products Resume Examples & Samples
- Assist the Brand Manager in developing and executing brand plans to meet brand objectives and strategies
- Work with Trade Marketing in the preparation of engagement programmes and cycle plan activities to ensure brand strategies and objectives are effectively executed and evaluated at field level
- Monitor the implementation and results of operational brand plans and recommend changes to brand programmes
- Experience in marketing and/or similar roles within an FMCG organisation
- Awareness of product development, trade and consumer insights, copy strategy and ATL/BTL communication
- Good management and interpersonal skills
- Ability to deal with both internal and external stakeholders
- Commercial approach to all activities
- Possess exceptional initiative and strong decision making ability
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Brand Executive Rrp Resume Examples & Samples
- Planning, implementation and evaluation of communication campaigns
- Ensure seamless arrival to market of all RRP portfolio initiatives in time and quality of execution
- Crafting proper selling story for IQOS coaches
- Make proposals for activities that are directed towards awareness building among our target audience in Key Channels
- Ensure growth of consumer awareness, trial and loyalty in different channels (Points of sales (POS) KA’s, etc.) and continuously develop IQOS Coach team’s tools and capabilities
- Develop and implement in a premium manner the POS Marketing strategy
- Implement loyalty programs and special offers at POS
- Generate unconventional, yet feasible ideas for communication and engagement that would boost WOM and enhance our current consumer base
- Supervise with key stakeholders the development, messaging and implement the Hyper care program
- Minimum 3-5 years’ experience in marketing function (FMCG), ideally with experiences in PLN and other packaging tools necessary for the alignment of RRP packaging and accessories
- EU working permit
- Capable of joining the team immediately Sept 1st
- Advanced English language
- Advanced Spanish language
- Portuguese would be a plus
- Computer skills (MS office, PowerPoint, excel etc.)
- Advanced communication skills, analytical thinking, good presenter, quick learner, independent and capable of dealing with ambiguity
- Capacity to deal with multiple on-going complex projects
- Action oriented, proactive and consumer focused
- Organizational skills are critical as well as attention to detail
