Advertising Operations Manager Resume Samples

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MS
M Stehr
Malinda
Stehr
807 Drake Crescent
Boston
MA
+1 (555) 548 6963
807 Drake Crescent
Boston
MA
Phone
p +1 (555) 548 6963
Experience Experience
Philadelphia, PA
Advertising Operations Manager
Philadelphia, PA
Murazik-Schiller
Philadelphia, PA
Advertising Operations Manager
  • Pull reports and analyze sales results that lead to insight/recommendations
  • Collaborate with marketing and sales teams on lead generation programs to grow the pipeline of opportunities for new clients, as well as, customer growth
  • Coordinate with Information Center, Marketing and/or Advertising for content and graphic design for sales collateral around special section publications, and custom publications
  • Schedule and track deadlines for production
  • Get print bids and coordinate all outside printing projects for the niche products
  • Solicit and consolidate feedback from sales team on products, services, programs, or internal processes and make recommendations accordingly
  • Ensure that accurate, timely proofs are delivered to the sales team and customers through centralized ad operations team
Boston, MA
Digital Advertising Operations Manager
Boston, MA
Walsh, Larkin and Boyer
Boston, MA
Digital Advertising Operations Manager
  • Develop and plan strategy to maximize ROI with audience extension digital campaigns across multiple properties to increase client retention and maintain these high retention standards
  • Make personnel decisions regarding hiring, compensation, promotion, discipline and termination of digital operational support staff in accordance with company policies
  • Work with Digital Sales Manager in developing digital solutions, positioning them to clients, and establishing plans and processes to fulfill across multiple markets before the sales team goes to market
  • Report on performance of digital marketing activities, identify and implement improvements
  • Work with Sales Managers and Account Managers to develop and execute growth strategies of our key accounts
  • Explore, identify and establish workflow platforms and processes which can be universally applied across multiple markets
  • Lead operational training initiatives on reporting, tracking, optimizing, and maintaining campaigns
present
Los Angeles, CA
Audience Development & Digital Advertising Operations Manager
Los Angeles, CA
Spinka, Bayer and Zemlak
present
Los Angeles, CA
Audience Development & Digital Advertising Operations Manager
present
  • Developing and managing all sponsored custom media initiatives (webcasts, video and content lead generations, etc.)
  • Producing and manage monthly print orders for all quarterly Journals with the help of internal and external fulfillment services
  • Working with designers on creation and production of marketing collateral
  • Using Google’s DFP to launch and manage all digital display campaigns
  • Providing RFP support for all digital media buys
  • Extensive use of in-house databases to create sophisticated selections for marketing campaigns
  • Detailed response analysis of past and active marketing and digital display campaigns
Education Education
Bachelor’s Degree
Bachelor’s Degree
The George Washington University
Bachelor’s Degree
Skills Skills
  • Excellent communicator, with the ability to communicate with various business groups and levels, internal and external, and comfortable managing expectations
  • Strong written and verbal communication skills, excellent listening skills and the ability to adjust to the personalities of various partners
  • Well organised, impeccable attention to detail and independent quality assurance of own work
  • Superb general troubleshooting skills and strong attention to detail
  • Ability to operate under consistent pressure in a fast-paced, quickly changing environment
  • Good analytical and problem-solving abilities, along with an ability to collaborate cross-functionally
  • Strong understanding of basic HTTP headers, including setting and retrieval, cache controls, etc
  • Good working knowledge and understanding of day-to-day business within Advertising Operations department
  • Experience working with Programmatic buying/selling, optimisation and troubleshooting; with a good working knowledge of key DSPs/SSPs
  • Ability to multitask with effective resolution management in a fast-paced, growing environment
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8 Advertising Operations Manager resume templates

1

Advertising Operations Manager Resume Examples & Samples

  • Pull reports and analyze sales results that lead to insight/recommendations
  • Collaborate with marketing and sales teams on lead generation programs to grow the pipeline of opportunities for new clients, as well as, customer growth
  • Coordinate with Information Center, Marketing and/or Advertising for content and graphic design for sales collateral around special section publications, and custom publications
  • Schedule and track deadlines for production
  • Get print bids and coordinate all outside printing projects for the niche products
  • Solicit and consolidate feedback from sales team on products, services, programs, or internal processes and make recommendations accordingly
  • Ensure that accurate, timely proofs are delivered to the sales team and customers through centralized ad operations team
  • Serve as primary point person for Regional Ad traffic team to discuss concerns
  • Supervise and act as liaison to flow and execution and reporting of digital ads, campaigns and initiatives working with Information Center, digital ad ops, Gannett Digital, G/O Digital and Advertising/customer needs
  • Coordinate work schedules and workload of Ad Services team to ensure that work is completed in a timely, overtime free manner
  • Conduct annual performance evaluations and make recommendations for staff hiring and terminations
  • Coordinate with the finance hub rate requests, creation of advertising packages and allocations to finance
  • React to change productively and performs other duties as assigned
2

Advertising Operations Manager Resume Examples & Samples

  • Manage the entire ad operations process for all AP mobile and Web products
  • Work with finance to regularly report on product revenue, rectify payments and dispense partner revenue shares
  • Evaluate vendors and assist with RFPs for new platforms and technologies
  • Act as point of contact with all ad serving, ad networks, and third-party trafficking vendors
  • Create, maintain, and produce regular campaign and network performance reports for advertisers and internal stakeholders
  • Partner with the product and the analytics team to optimize ad strategy
  • Serve as client services for direct-sold campaigns
  • Manage multiple supply side platforms
  • Oversee QA process for all incoming creative
  • Create and manage ad spec and best practices documentation for internal and external uses
  • B.A. or B.S. degree or equivalent
  • 3+ years of ad operations or related experience
  • Knowledge of accounting and financial concepts
  • Experience with DFP required
  • Keen understanding of ad campaign metrics and analysis and a demonstrated ability to compile, analyze and generate useful reporting on performance data
  • Deep experience with managing inventory in an environment with highly variable demand
  • Familiarity with online advertising industry, trends, technologies and pricing models. Proficiency with sales order processing and IO reconciliation processes and procedures
  • Sufficient technological acumen to be able to evaluate and oversee implementation of relevant emerging technologies
  • Power user of Excel and Word. Basic proficiency with HTML, Flash and various rich media advertising creative technologies a plus
  • Advanced-level professional competency in written and spoken English language is required
  • Authorization to work in the United States for any employer is mandatory
3

Senior Advertising Operations Manager Resume Examples & Samples

  • The ideal candidate will be a self-driven creative thinker, who is prepared to roll up his/her sleeves and get things done in a fast-paced growth environment
  • Proven ability to handle multiple deliverables with tight deadlines
  • Analytical troubleshooting skills, with creative ability to overcome challenges
  • Excellent professional written and verbal communication skills
  • HTML and Web development experience a plus
  • Emphatic interest in digital advertising and the digital media space
  • Strong analytical capabilities, including advanced knowledge working in Excel
4

Senior Advertising Operations Manager Resume Examples & Samples

  • Support sales team with online advertising clients & agencies
  • Support of pre- and post- sale due diligence; including but not limited to: data entry (3rd party ad systems, etc.), research, competitive analysis, assembling presentations, collateral creation and distribution, insertion order generation and revisions, general contract management, administrative duties, client reporting information, scheduling, and intra-departmental coordination
  • Interacts with clients to collect creatives and other collateral necessary for campaign launch
  • Verifies contracts to ensure accuracy and consistency with internal order system
  • Provide trafficking, QA and troubleshooting guidance on all campaigns
  • Monitor and optimize online campaigns for multiple markets through a dynamic ad server
  • Assist with reporting, proposals and inventory management
  • Technical assistance with ad compliance, creative, billing, trademark issues, market research and other miscellaneous duties
  • Collaborates and maintains internal relationships with sales
  • Assist with research for proposals and special projects as needed
  • Provide a variety of administrative functions necessary for the daily operation of the organization and fulfillment of advertising solutions
5

Lead Digital Advertising Operations Manager Resume Examples & Samples

  • Deep understanding of the current and trending digital media landscape and its consumers across consoles, connected TV, broadcast TV, PC, and mobile devices
  • Practical working knowledge of the technologies used to implement large scale advertising solutions across multiple territories and languages
  • Hands-on experience with digital media related third party advertising platforms and tools including FreeWheel, DoubleClick, Operative, etc
6

Advertising Operations Manager Resume Examples & Samples

  • Develop and grow quality audience/traffic that is highly engaged with Editorial based on web analytics, market research and insights
  • Identify site and industry performance trends and opportunities within the current and potential audience in order to drive engagement
  • Develop a deep knowledge of content strategy to attract, grow and retain relevant audience/traffic to selected channels and sections
  • Focus on retargeting opportunities based on key success metrics to ensure a scalable approach to driving the right audience
  • Drive engagement optimization through relevant social and mobile channels
  • Identify partnerships that will grow audiences and brand awareness for all SANDOW properties, including content syndication and partner event activation
  • Help develop a solid CRM program to build and support audience segmentation and associated audience development
  • Project manage audience acquisition and development solutions from inception to successful completion
  • Work closely with key stakeholders within the business, including those in sales, editorial and marketing, to devise and deliver partnership campaigns and promotions
  • Source new audience development ideas, competitive insights, industry best practices, trends and opportunities
  • 3-5 years of experience in audience development within the digital landscape
  • Experience creating, executing and measuring audience development campaigns, including lead generation activities
  • Experience analyzing traffic and audience data with Omniture/Adobe Marketing Suite and/or Google Analytics
  • Successful track record of using web analytics and A/B testing to grow reach, engagement and conversions
  • Experience working with one or more ESPs (e.g., Exact Target, Constant Contact)
  • Working knowledge of developing audience and industry segments
  • Proven track record of running strong search programs
7

Advertising Operations Manager Resume Examples & Samples

  • Work alongside sales, marketing, and network partners to implement and oversee ad campaigns across all web, mobile web, and email products
  • Manage all ad planning, ad trafficking, QA, and reporting
  • Monitor campaigns throughout lifecycle, communicating with marketing and sales, creative agencies, and vendors on issues as needed
  • Optimize campaigns, including reviewing reports and making changes to improve performance
  • Work closely with sales, marketing, editorial, design, and tech as well as on the creation and implementation of custom advertising solutions
  • Oversight of high impact calendar and inventory reservation and management
  • Provide pre-implementation and post-implementation support to display publishers
  • Setup, traffic, and optimize online ad campaigns in DFP, working with advertisers and ad networks to receive assets for campaign launches
  • QA or troubleshoot 3rd party tags and other advertiser-provided creative
  • Develop and streamline processes to facilitate and expedite display publisher on-boarding and case/incident tracking, as needed
  • Opportunity to develop and build out exciting new ad products/ad tech offerings for desktop and mobile
  • Provide technical support to advertisers, account managers and others via phone, email and web
  • Coordinate with our Engineering Dept. to provide assistance in identifying, reporting and resolving technical issues
  • Stay abreast of current and upcoming technology product capabilities
  • 3 to 4 years of experience in ad serving and ad management technologies specifically Doubleclick for Publishers (DFP)
  • Experience using third party Ad Serving vendors like Doubleclick Studio, MediaMind, Pointroll, Jetpack, CheckM8, AdMarvel, etc. a plus
  • Familiarity with Internet programming and debugging; familiarity with common browser-based debugging tools (LiveHTTP Headers, FireBug, Charles, Fiddler)
  • Good analytical and problem-solving abilities, along with an ability to collaborate cross-functionally
  • Superb general troubleshooting skills and strong attention to detail
  • Strong written and verbal communication skills, excellent listening skills and the ability to adjust to the personalities of various partners
  • Strong project management, organization and prioritization skills
  • Ability to multitask with effective resolution management in a fast-paced, growing environment
  • Knowledge of HTML and JavaScript
  • Experience working with various ad networks and exchanges, implementing passback strategies
  • Experience in Internet technologies such as HTTP, XML, JSON, HTML, CSS, JavaScript, web servers, and other internet/networking-related protocols
  • Familiarity with HTTP response codes and their meanings
  • Strong understanding of basic HTTP headers, including setting and retrieval, cache controls, etc
8

Digital Advertising Operations Manager Resume Examples & Samples

  • Maximize digital profitability through monitoring and managing audience extension and digital operational costs
  • Develop and plan strategy to maximize ROI with audience extension digital campaigns across multiple properties to increase client retention and maintain these high retention standards
  • Make personnel decisions regarding hiring, compensation, promotion, discipline and termination of digital operational support staff in accordance with company policies
  • Determine SLAs of products (in accordance with corporate guidelines) and workload of digital specialists to create a baseline for staffing predictions and needs
  • Work with Digital Sales Manager in developing digital solutions, positioning them to clients, and establishing plans and processes to fulfill across multiple markets before the sales team goes to market
  • Report on performance of digital marketing activities, identify and implement improvements
  • Work with Sales Managers and Account Managers to develop and execute growth strategies of our key accounts
  • Explore, identify and establish workflow platforms and processes which can be universally applied across multiple markets
  • Lead operational training initiatives on reporting, tracking, optimizing, and maintaining campaigns
  • Manage the day to day digital operations across both properties
  • Oversee ad ops escalations, resolving escalations regionally when possible, and managing escalations in partnership with corporate and/ vendors when necessary
  • Serve as main regional liaison to digital vendors, managing these partnerships and aligning vendors with each local properties needs to maximize these relationships
9

Digital Advertising Operations Manager Resume Examples & Samples

  • Support the UK Digital & Specialist Sales Team with the transition to the new workflow where standard ad ops will be perfomed by Time Inc India in our Bangalore office
  • Support Time Inc. India Ad Ops team with workflow issues and technical troubleshooting during transition and after, when required
  • Escalation of issues to management and/or internal execs in a timely and relevant manner
  • Feed back to Sales any optimisations that would benefit their campaigns
  • Monitor delivery of ALL campaigns daily
  • Attend Client meetings when required with Sales to offer Ad Ops technical support, be able to answer spec queries, code queries and site queries
  • Work closely with the Ad Technology Manager to ensure all new products are fully tested and documented as a how to guide. Train TimeInc. India on how to use the new products
  • Ensure DFP Templates are current and be confident to make Javascript / HTML5 changes when required
  • Maintain the UK online ad specs using Specle
  • Troubleshoot and bug fix any creative that is escalated from the Ad Ops team in India
  • 3+ years advertising operations experience in a digital media environment
  • Knowledge of the digital marketplace
  • Excellent knowledge of HTML and Javascript
10

Advertising Operations Manager Resume Examples & Samples

  • Manage final campaign strategy/setup and campaign launch
  • Provide constant optimisation and analysis and reports to internal digital team
  • Ensure full delivery of advertising campaigns
  • Analyse campaign performance and delivery case studies and best practice examples
  • Provide 2nd level technical support, troubleshoot, respond to general queries and reported problems in region and to global stakeholders
  • Function as the Operations expert to internal stakeholder teams
  • Manage the day to day trafficking, pacing and optimization of IHG programmatic ad campaigns
  • To provide quality assurance (QA) to any trafficked ad campaigns
  • Monitor campaigns data for any data anomalies
11

Digital Advertising Operations Manager Resume Examples & Samples

  • Bachelor’s degree in a business related discipline or equivalent years of experience
  • 2 years digital operations/fulfillment experience
  • 3 to 4 years’ experience leading large teams required
  • Experience coaching and developing employees
  • Excellent communication skills both oral and written
  • Outstanding customer service skills
  • Ability to lead, engage and motivate teams
  • Previous experience using sales metrics to make business decisions
  • Track record of successful collaboration
  • Organizes and prioritizes assignments
  • Excellent computer skills using Microsoft Office
12

Digital Advertising Operations Manager Resume Examples & Samples

  • Identify and resolve issues/gaps to expected results
  • Simplify complex product & business issues to build consensus across teams
  • Execute with a hands-on, “roll up your sleeves” mindset, with the ability to be a driver and change agent in an organization
13

Advertising Operations Manager Resume Examples & Samples

  • Manage the ad operations teams while assuming accountability for ensuring that custom advertiser campaigns launch as sold
  • Oversee the ad server (DFP) and sales management tool (DSM) for the entire company
  • Train and develop the ad operations team
  • Maintain and manage inventory
  • Forecast future inventory impression volume for custom sponsorships, new programming and redesigned web pages
  • Oversight of ad call and ad inventory implementation
  • Work effectively across multiple teams and divisions (editorial, design, technical development, ad operations, sales) to create and implement integrated advertising solutions
  • Institute best practices, improve workflow and efficiency and recommend process enhancement
  • Prepare and analyze reports to ensure optimization and pacing standards
  • Uncover trends within campaign data to create a positive story for client presentations to secure future renewed business
  • Implement and develop native advertising positions and campaigns
  • Work with business development teams to monetize ad partners
  • Implement ad technologies across mobile web and mobile apps
  • Ability to operate under consistent pressure in a fast-paced, quickly changing environment
  • Creative problem solving
  • Ability to manage/experience managing projects that span across an organization
  • Customer service or account management experience
  • Technical acumen
  • Business development background
  • A willingness to take direction, as well as individual initiative
14

Advertising Operations Manager Resume Examples & Samples

  • Primary responsibility for digital advertising campaign management, traffic services and reporting and billing processes across multiple platforms
  • Ensuring consistent, timely and accurate delivery of all advertising campaigns
  • Campaign reporting and analysis to ensure optimum performance
  • Confidence in scheduling and testing all types of digital advertising
  • Implementing campaign set ups and optimisation of 'cross platform' campaigns through SeaChange, AdPulse and/or Google DoubleClick technology
  • Working closely with sales and support to exceed client expectations and deliver upon requests in an efficient and timely manner
  • Responsibility for providing end-to-end of financial reporting/ billing and invoicing, including: Content Provider billing throughout the working month, mid-end of month invoice runs and end of month reporting
  • Acting as a technical contact for client issues
  • Tracking inventory to ensure accurate forecasting for requests or proposals
  • Working with internal VOD Surveillance and Digital teams: Red Bee/ Vubiquity/ Seachange to problem- solve any overnight failures across the TV VOD service
  • Providing out of hours service for any urgent issues that may arise relating to the TV VOD platform
  • Ability to troubleshoot technical and performance-related issues
  • Deep understanding of how campaigns are prioritized and the kinds of targeting that are available
  • Advanced working knowledge of Excel
  • In-depth experience of RTB/ Programmatic buying
  • Experience in cross platform campaign delivery
  • Proven experience with ad serving, reporting, and creative troubleshooting, as well as extensive experience using DFP
  • Broad understanding of TV and Online advertising sector
  • Bachelor's Degree or equivalent combination of education and experience required
  • Proven experience working within an advertising traffic department
  • Experience in working on multiple digital ad-serving solutions and/or other traffic systems relevant to the advertising industry - DoubleClick, AdPulse or equivalent
  • Good working knowledge and understanding of day-to-day business within Advertising Operations department
  • Understanding of digital/TV advertising specifications and standards
15

Advertising Operations Manager Resume Examples & Samples

  • Work with sales, editorial, account managers and vendors to implement and oversee ad campaigns across the website, social platforms, select syndication and network partners and OTT and mobile destinations in the future
  • Set up, traffic, and optimize online ad campaigns in DFP and Freewheel, working with advertisers and ad networks to receive assets for campaign launches. Responsible for successful QA and testing of all 3rd party tags, pre-roll, and other advertiser-provided creatives prior to launch
  • Manage implementation, ad creation, QA, and reporting for each campaign/client
  • Develop and streamline processes to facilitate and expedite publisher on-boarding and case/incident tracking
  • Monitor campaigns throughout lifecycle while also efficiently communicating with clients, agencies and vendors on issues/requests as needed
  • Optimize campaigns, including reviewing reports and making suggestions for improved performance on a regular basis
  • Work effectively with clients and agencies to manage technical implementation of third party rich media creative
  • Monitor and assist with billing, discrepancy management and reconciliation; as well as other finance reporting
  • 4+ years of experience in digital media and publisher-side ad operations experience
  • Expert-level understanding of display ad serving
  • Expert-level understanding of video ad networks and ad servers
  • Experience with Data Management Platforms (DMPs), Supply Side Platforms (SSPs) and third-party ad technologies
  • Understanding of third-party video ad tags (HTML5, VAST, VPAID, VMAP)
  • Excellent written/verbal communication and effective problem solving skills
  • Strong analytical/quantitative skills, along with an ability to collaborate cross-functionally
  • Exceptional organizational skills, strong project management and prioritization skills – able to manage multiple campaigns at the same time with varying timelines
  • Ability to multi-task, and work efficiently within a high-paced, ever- changing environment
  • Passionate and knowledgeable about existing and emerging digital media and ad products, particularly social-, mobile- and video-first experiences
  • Hands-on experience with Freewheel, Facebook monetization and YouTube channels, sales and TrueView preferred
16

Advertising Operations Manager Resume Examples & Samples

  • Deep experience at an agency or technology brand (or some combination of both) implementing mid-to-large scale advertising operations systems
  • You’re fluent with DoubleClick Digital Marketing Suite, DoubleClick Campaign Manager & DoubleClick Search
  • You understand JavaScript and use Chrome Developer tool to diagnose web front-end issues and like talking tagging from architecture to the implementation, from Floodlights to ValueTrack Parameters. You believe that you can accomplish more with a UTM than just filling out pre-defined categories
  • You’ve effectively managed tagging and tracking on Google, Facebook, Twitter and/or LinkedIn and have worked with Google Tag Manager
  • A friendly and engaging disposition that will make it easier to connect across product lines, marketing teams, internal and external partners
  • Familiarity with the collaboration space and SaaS business models to help you hit the ground running
  • Experience with data presentation and visualization using Tableau or other BI tools
  • SQL/database knowledge and basic knowledge of how to query data
  • Experience with rich media creative development and/or DoubleClick Studio
17

Digital Advertising Operations Manager Resume Examples & Samples

  • Understand, customize and optimize the entire campaign management process, including production execution and quality control
  • Manage daily campaign tasks through digital workflow tools and communication with market-specific teams
  • Verify Order Entry Details: Double check all orders have been coded correctly to various billing and fulfillment systems. Communicate changes that need to be made in order for proper fulfillment
  • Campaign Reports: At month end and/or campaign end, run affidavits of performance for digital campaigns and give to market-specific teams for delivery to clients
  • Monitor Campaigns to ensure all campaigns are hitting the promised impressions goals throughout campaign contracted length. Adjust priority levels as appropriate. Alert Digital sales team of any anticipated problems
  • Proficiency with digital ad operation tools and coding: various Extension vendors (display, social, seo), Appnexus OAS, HTML/Email coding, Second Street, HTML
  • Continuity with Visual Production: Ensure all digital ads are created to best practices and deadlines are met so the client campaigns run on schedule
  • Maintain working knowledge of digital inventory: Understand the current and projected sellout levels of all Entercom owned sites
18

Advertising Operations Manager Resume Examples & Samples

  • Responsible for leading and directing trafficking of advertising including pagination of classified advertising. Also responsible for the advertising graphic designers in the creation of print and digital advertising
  • Manage and lead a team of sales support specialist
  • Work with sales, marketing on the creation and implementation of custom advertising solutions
  • Provide skill assessment, training, coaching and personal development of the designers and other staff members
  • Define processes and quality standards, ensuring efficient workflow in producing quality products while meeting established deadlines
  • 3-5 years of traffic or project management experience with design studio, creative department, publishing or agency
  • Leader who believes in training, troubleshooting and the growth of our staff. Proven teamwork skills and flexibility and a healthy disrespect for the impossible
  • A strong knowledge in Macintosh/PC applications of InDesign, Adobe Illustrator, Adobe Acrobat and Adobe Photoshop is required. Understanding of the print production process, including black and white, spot and four-color separation process, and a strong sense of design is preferred
  • Excellent verbal and written communication skills, interpersonal skills, and positive attitude
  • Ability to learn new technology and software quickly
19

Advertising Operations Manager Resume Examples & Samples

  • Day-to-day management of the team of Ad Ops Executives (responsible for campaign set up, etc) and Optimisation Managers (responsible for campaign delivery)
  • Extensive Digital Ad Ops experience
  • Strong people management experience
  • Comprehensive understanding of the online advertising industry, digital marketplace and ad formats (display, video, rich media; cross device, programmatic), and a passion for digital media
  • Experience working with Programmatic buying/selling, optimisation and troubleshooting; with a good working knowledge of key DSPs/SSPs
  • Proven exceptional problem solving skills
  • Highly motivated and solutions-oriented, with a can-do attitude
  • Well organised, impeccable attention to detail and independent quality assurance of own work
  • Excellent communicator, with the ability to communicate with various business groups and levels, internal and external, and comfortable managing expectations
  • Excellent ability to multi-task, work under pressure and understand business needs
  • Familiarity with Excel, and Ad serving/Reporting platforms (e.g. Sizmek, Celtra, Innovid, AppNexus)
  • Previous experience working with AppNexus would be advantageous
  • A drive to work hard and a desire to really enjoy where you work
20

Audience Development & Digital Advertising Operations Manager Resume Examples & Samples

  • Developing and managing all sponsored custom media initiatives (webcasts, video and content lead generations, etc.)
  • Extensive use of in-house databases to create sophisticated selections for marketing campaigns
  • Email marketing using internal CRM, Adobe Neolane
  • Using Google’s DFP to launch and manage all digital display campaigns
  • Detailed response analysis of past and active marketing and digital display campaigns
  • Working with designers on creation and production of marketing collateral
  • Producing and manage monthly print orders for all quarterly Journals with the help of internal and external fulfillment services
  • Internal and external contra-deals (media swaps) to promote the appropriate at Journals at key industry events and raise awareness of the brand
  • Maintaining all appropriate vendor relations
  • Providing RFP support for all digital media buys
  • Experienced digital marketer and user of CRM and Adobe Neolane. Automation experience is preferred, but not required
  • Educated to degree-level
  • Analytical and innovative thinker and excellent attention to detail
  • Good project management skills, follows structured processes and deadline focused
  • IT literate (especially Excel, PowerPoint and basic HTML)
  • Sound communication skills – verbal and written
  • Thrives in a fast-paced environment, work well under pressure and must be experienced in juggling multiple tasks/projects at one time
  • Must be a self-starter, self-reliant, results oriented and keen to work in a team environment
21

Advertising Operations Manager Resume Examples & Samples

  • Set up, traffic and optimize online ad campaigns in both the ad server and DSP, working with publishers and ad networks to receive assets for our campaign launches
  • Actively manage campaigns by optimizing bidding, pacing & performance to ensure KPI delivery
  • Identify relevant audience pools for campaigns and provide recommendations on value
  • Work closely with media planning teams to provide ROI, driving insights and recommendations
  • Work directly with account service and analytics teams to ensure all tracking is in place and mapping correctly and with our internal front-end developers to ensure creative is coded properly, triaging any development issues that may arise and continuosly monitoring campaigns to ensure everything is serving correctly
  • Become an expert in best practices for our third-party ad server and DSP platforms and offer insights on how to improve campaign effectiveness through the platform’s functionality
  • Help build trading and RTB best practices
  • Work closely with internal development and creative teams, providing technical advice on the creation and implementation of custom advertising solutions
  • Coordinate with our development and internal media team to provide assistance in identifying, reporting and resolving technical issues
22

Digital Yield & Advertising Operations Manager Resume Examples & Samples

  • Work with sales and ad trafficking team on all elements related to successful direct and programmatic campaign delivery. This includes, but is not limited to: Specifications, submission, quality control, ad blocking, viewability, ad trafficking, debugging, fulfillment, discrepancy management, and inventory needs management across multiple platforms
  • Set-up, maintain, and optimize programmatic auction systems within the DFP ad server. Including open and private exchanges, header bidding and PMP deals
  • Manage ad stack in DFP, anticipating necessary changes to stack due to increased or decreased programmatic demand
  • Identify and account for reporting and data discrepancies, ensure accurate campaign results and trafficking processes
  • Provide daily, weekly and monthly analyses on programmatic revenue and delivery, advising on optimizations and implementation strategies
  • Work within Nasdaq’s DMP to create, manage and scale all active audience segments using both 1st and 3rd party data
  • Experience in troubleshooting of all ad types including display (desktop, tablet, mobile, in-app) and video (VAST/VPAID)
  • Ability to debug ad calls, log any creative or tag issues and communicate this back to in-house teams or 3rd party vendors
  • Familiarity with HMTL, HTML5, Javascript, iFrames, and developer tools such as Chrome developer tools, Charles, Fiddler, Firebug, etc
  • Experience in ad serving and ad management technologies such as Doubleclick for Publishers (DFP-Premium), AdX, as well as SSPs/DSPs/programmatic marketplaces
  • Header bidding knowledge
  • Excellent problem-solving abilities
  • Strong background with Microsoft Office, particularly Excel
  • Experience working with rich-media advertising 3rd party technologies (MediaMind, FlashTalking, etc.)
  • Strong ability to prioritize, troubleshoot issues both independently and within a team environment
  • Location: Preferably in Philadelphia but open to locations nationwide