SEO Specialist Resume Samples

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MH
M Hessel
Marianne
Hessel
770 Jedediah Avenue
Phoenix
AZ
+1 (555) 116 3794
770 Jedediah Avenue
Phoenix
AZ
Phone
p +1 (555) 116 3794
Experience Experience
10/2014 present
Philadelphia, PA
Web Marketing & SEO Specialist
Philadelphia, PA
Web Marketing & SEO Specialist
10/2014 present
Philadelphia, PA
Web Marketing & SEO Specialist
10/2014 present
  • Develops performance metrics and reporting for ROI on designated web properties and recommends areas of improvement to marketing management
  • Builds, develops and maintains effective business relationships with University client(s) and marketing partners
  • Ensures defined brand strategy is consistently applied during development of web properties
  • Well-defined knowledge base in sales, marketing and business development concepts
  • Manages web projects from start to finish, with designated University partners
  • Collaborates with other departments, including IT, to ensure that web projects are executed to their full potential, within deadline
  • Demonstrated knowledge of AP writing style
04/2011 06/2014
Los Angeles, CA
Technical SEO Specialist
Los Angeles, CA
Technical SEO Specialist
04/2011 06/2014
Los Angeles, CA
Technical SEO Specialist
04/2011 06/2014
  • Perform full keyword research and develop related strategies
  • Determine KPIs for each recommendation, forecast impact, and create case studies
  • Have a working knowledge in HTML, Javascript, and other programming languages
  • SEO performance reporting and dashboards
  • Perform on and off page technical SEO audits and present recommendations to site owners
  • Create and support all 301 redirect implementations
  • Perform full SEO site audits and analysis (technical, analytics, content, social, etc.)
09/2004 12/2010
Boston, MA
SEO Specialist
Boston, MA
SEO Specialist
09/2004 12/2010
Boston, MA
SEO Specialist
09/2004 12/2010
  • Provide reporting and success bites to the SEO Managers each and every day/week/month. We want to be the ones to let the Editors know if their content was a Google New hit. Plus, help the Managers compile the larger SEO report that goes to pretty much everyone in Digital. #braggingrights
  • Drive continued improvement of SEO practices, ranking strategies, and on page performance
  • Keep up to date on the latest SEO, PPC strategies and technologies and assist in improving solution offerings
  • Get ready to roll up those sleeves. You’ll work directly in our CMS updating meta info, creating URLs, working on all sorts of internal linking, creating aggregated content pages and whatnot. This is a super hands-on role
  • Provide insights and ideas on content and publication strategies
  • Optimize content on the regular (meta-palooza!) but find ways to make each optimization creative and fun. Yes, it’s for Search, but it’s great content overall so let’s find ways to have it work on Social, Syndication, and even Newsletters. All for one and one for all!
  • Help the SEO Managers create a unique SEO content strategy for each site that seamlessly mixes into their editorial calendar and voice. We’re talking about keyword ideas, new areas of content opportunity, seasonal research, and daily data analysis. What are people buzzing on the InterWebs? #TaylorSwift
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
University of North Texas
Bachelor’s Degree in Marketing
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1

Technical SEO Specialist Resume Examples & Samples

  • Meet with site owners and developers to review new design and development mock-ups for SEO compatibility, write requirements and test pages prior to launch
  • Suggest, write and manage requirements for SEO enhancements and improvements
  • Monitor and identify significant drops in traffic and troubleshoot SEO issues
  • Create and support all 301 redirect implementations
  • Monitor Google Search Console
  • Stay updated and educate others on the latest Google algorithm changes and act on necessary site updates related to those changes
  • Perform on and off page technical SEO audits and present recommendations to site owners
  • SEO performance reporting and dashboards
  • Minimum of 4-5 years of SEO experience (using SEO tools, Google Search Console, Google Analytics, keyword tools, SEO Audits)
  • Bachelor's degree (preferably in Marketing or IT)
  • Applied knowledge of keyword research, link building, on-page optimization, ranking factors and SEO audits
  • Applied expertise with technical SEO factors (display code, JavaScript, CSS, HTML, XML sitemaps, etc.)
  • Solid writing skills (on-line marketing copy skills)
  • Solid verbal communication skills
  • Great organization skills and can prioritize workload and meet deadlines in a fast paced environment
  • Great analytical/problem solving skills and attention to details
  • At least two years of experience in Project Management
  • Experience with international search optimization
  • Experience with Bing/Yahoo/Baidu/Yandex
  • Change Management experience
2

SEO Specialist Resume Examples & Samples

  • The firm welcomes both young and up and coming candidates, as well as experienced professionals
  • Looking for people who posses at least 2 years of SEO experience
  • Capable communicator, able to work in a fast-paced and international working environment
  • Able to communicate bi-culturally both in English and Japanese, and comfortable speaking to diverse clientele
  • Decent knowledge of technical SEO: HTML, JavaScript, and CSS skills
  • Experience working with diverse clients, ideally from FMCG or Retail industry
3

SEO Specialist Resume Examples & Samples

  • Implement creative, customized, cutting edge SEO solutions in support of the firm’s online presence
  • Drive continued improvement of SEO practices, ranking strategies, and on page performance
  • Optimize and maintain the online search results for Highland related queries
  • Clearly and concisely draft and modify web content to ensure it is best in class, up to date, and search engine optimized
  • Provide insights and ideas on content and publication strategies
  • Keep up to date on the latest SEO, PPC strategies and technologies and assist in improving solution offerings
  • BA/BS or related business or technical degree from a well-regarded institution
  • Expertise with link building, social media management and organic search engine optimization. Experience with the latest Google updates
  • 3+ years of experience in technical SEO and digital content
  • Ability to deliver with short deadlines; quick turnaround is a must
  • Strong communication skills and ability to function well as part of a team
  • Experience in SEO role at a public relations firm or financial services firm preferred
  • Expected to have strong conceptual and analytical skills due to the complex nature of the firm’s investment strategies
  • The successful candidate must have a strong sense of pride, passion, ownership and personal accountability
4

Digital Analytics & SEO Specialist Resume Examples & Samples

  • Implement agile and when possible automated solutions based on existing analytics solutions like GA premium, SEO solutions, and self-service data visualization tools that are scalable and meet business needs
  • Establish capabilities, including integration with other solutions for analysis and insights of digital properties performance using Google Analytics, Other Google products, and SEO solutions like Bridghtedge/Searchmetrics
  • Conducts regular product awareness sessions (webinars, trainings) to ensure existing solutions adoption
  • Coordinate implementation of tagging and other tracking parameters, like Facebook Pixel
  • Design customizable business dashboards that may span across all digital channels
  • Supports Digital Integration Managers to assess market needs related to SEO and other measurement solutions
  • Experience with Designing and launching A/B and multivariate testing of web pages
  • Share your knowledge of analysis techniques, industry developments, data management, and data visualization internally and with business stakeholders
  • Highlight/identify gaps in existing functionality and review requirements with stakeholders
  • Apply digital search reporting and analytics skills to provide stakeholders with a view of performance for their respective digital assets when requested. Also leverage data to discover unforeseen opportunities
  • Provide training via webinars and expertise support as requested from markets
  • Develop project estimates & complete financial model (costs, savings, revenue opportunities, investment horizon, etc.)
  • Ensure that relevant stakeholders are involved in specification of new services and/or major upgrades to existing services
  • 3 + years experience working in the SEO/SEM marketing discipline
  • 3+ years using SQL or other database language as well as advanced Excel skills
  • 3+ years experience working with site analytics raw data (Google, Omniture etc.)
  • 3+ years experience analyzing data, drawing conclusions and making recommendations; consulting experience is a plus
  • 3+ years experience reporting and analyzing marketing campaigns as they relate to the profitable acquisition of new customers and existing customers preferred
  • Experience with data visualization platforms, such as Tableau, a plus, but not required
  • Experience in at least one scripting or programming language (Python, Perl, JavaScripts, etc.)
  • Strong Understanding of Project Management Methodology
  • Excellent understanding of business complexities and project interdependencies
  • Intellectual curiosity and the ability to question thought partners across functional areas
  • Ability to quickly troubleshoot problems that may arise in solutions
  • Ability to partner with external developers and analysts to identify solutions
  • Strong understanding of basic digital solution design, object-oriented design, information risk and security guidelines, and architecture standards
  • Familiar with the various software development lifecycles (e.g. Agile, Scrum, Waterfall, Hybrid)
  • Experience with Requirements Traceability
  • Proficient in business process modeling techniques and modeling tools (MS Visio or other BPM tools)
  • Ability to create compelling business cases with accurate cost and effort estimations
  • Bachelor’s degree (or equivalent)
5

SEO Specialist With English & Other European Language Resume Examples & Samples

  • Ongoing support of page optimization initiatives (On-Page SEO): audits and recommendations,
  • Determine the best keywords and user intent, review and analyze client sites for areas that need to improved
  • Reporting, web analysis, bench marking and content improvement initiatives,
  • Analyzing the client’s competitors and maximizing search exposure,
  • Improving a company's Organic Search results as: non-paid traffic, CTR, ranks, user engagement,
  • Collaborative work with other SEO team members across the project as well as managing your own market,
  • Close cooperation with client stakeholders to influence their business outcomes and positive satisfaction
  • Strong oral and written communication skills in English, other languages nice to have
  • Marketing background and client management
  • Min. 1-year proven SEO experience
  • Understanding of search engine principles, best-practices and algorithms
  • In-depth experience with website analytics and SEO tools (e.g, Google Analytics, Adobe Analytics, Google Search Console, Google AdWords Keyword Tool, Screaming Frog)
  • Good understanding of Web Traffic analysis, content analysis and benchmarking
  • Ability to perform keyword research, content analysis and Keyword optimization
  • At least basic understanding on natural link building and improving online presence
  • Problem solver and decision maker, analytical mind and presentation skills [studying traffic, analytics and reporting]
  • Fast-learning skills, with the ability to work in a fast paced environment
  • Nice to have: basic knowledge of Digital Marketing, Client Relationship management, and Content Management
6

Web Marketing & SEO Specialist Resume Examples & Samples

  • Applies broad-based knowledge of digital marketing principles, techniques and project development in advising and assisting assigned University client group(s) in developing and implementing well-thought out and creative web marketing strategies and initiatives to meet the client’s organizational needs
  • Builds, develops and maintains effective business relationships with University client(s) and marketing partners
  • Serves as a key liaison with assigned client group and is perceived by key client as one of the strategic marketing representatives
  • Facilitates and presents at all key client meetings in either developing or presenting web initiatives or strategies that would enhance the end-user experience with web properties
  • May represent the digital marketing department with executive level groups in the University as needed
  • In collaboration with the marketing campaign lead, interprets client’s needs and creates project plans for campaign launches to execute on time and accurately. Includes project planning, project plan creation and ongoing management, execution and implementation of web initiatives
  • Coordinates with internal cross-functional project teams to create a strategic web marketing plan by utilizing both digital and traditional marketing methods/channels (i.e., brochures, flyers, posters, postcards, direct mail, billboards, apparel, emails, landing pages, micro sties, social media, radio, etc.), in order to create a cohesive and optimal user experience on web properties
  • Responsible for the building, updating, publishing, status reporting, and stability of web properties that support the client, ensuring high quality standards delivery that meets or exceeds the client’s expectations, and the end-users needs
  • Ensures defined brand strategy is consistently applied during development of web properties
  • Supports the campaigns’ creative and messaging are connecting with the appropriate target audience(s), to research competitors, and find new and innovative ways to elevate the GCU Brand, through GCU’s web properties
  • Develops performance metrics and reporting for ROI on designated web properties and recommends areas of improvement to marketing management
  • Reviews effectiveness of implemented digital marketing projects and adjusts plans as necessary with project lead and/or clients; prepares and interprets associated digital marketing performance metrics
  • Collaborates with other departments, including IT, to ensure that web projects are executed to their full potential, within deadline
  • Provides advice, guidance and mentoring to prerequisite Digital Marketing Specialists as needed
  • Manages web projects from start to finish, with designated University partners
  • Stays abreast of current concepts, techniques, technology to offer contemporary solutions
  • May provide direction, oversight and mentoring to less-experienced Marketing staff members, and student-workers
  • Bachelor’s degree in marketing, communications, public relations, journalism or related field required from a regionally accredited institution. Master’s degree preferred
  • A minimum of 5 years’ professional experience in web marketing, digital content and SEO
  • Proven experience executing digital marketing campaigns for a variety of audiences
  • An equivalent combination of education and relevant work experience may be substituted upon hiring manger’s approval
  • Highly proficient with Microsoft Office Suite, (Word, Outlook, Excel, and PowerPoint), MS Project or similar project management software, social media platforms
  • Proficient with Photoshop, Google Analytics, HTML/ CMS platforms
  • Excellent interpersonal skills to develop relationships at all organizational levels
  • Excellent presentation skills to present a variety of information from simple to complex
  • Excellent oral and written communications; a good command of the English language and ability to provide clear communications among all stakeholders
  • Ability to think quickly and respond immediately in strategy and information meetings
  • Demonstrated knowledge of AP writing style
  • Excellent planning, organizational and successful project management skills in order to translate, define, coordinate and manage project requirements based on stakeholders’ input
  • An ability to help clients to clearly define needs and objectives
  • Good attention to detail, analytical and networking skills
  • Knowledge of media placement processes among multiple media channels
  • Applied knowledge of marketing analytics, ROI metrics and earned value assessment
  • An ability to work independently on a project or collaboratively as a team player and able to integrate with a diverse team with varying opinions and ideas
  • Well-defined knowledge base in sales, marketing and business development concepts
  • Ability to work in a fast-paced environment and cope professionally with changing priorities
  • Willingness to work occasional evenings and weekends required
7

SEO Specialist Resume Examples & Samples

  • 2-3+ years’ experience in Naver optimization marketing( include Search/Blog/Cafe/ Knowledge In) , search engine marketing, or other analytical online marketing
  • Be able to understand & use html, java script & css
  • Fluency in Korean, English is required
  • Must be passionate about Naver Optimization and eager to develop cutting edge search marketing innovations
  • Demonstrates an understanding of the principles of optimization for natural search
  • Must be of a technical and analytical mindset. Experience working with large sets of data and analytics is important
  • Needs to be a self-starter and have initiative
  • University Degree or equivalent experience
  • LI-EY1
8

SEO Specialist Resume Examples & Samples

  • 1-2 years of hands-on SEO experience
  • A minimum of 1 year recommending/creating Search specific content
  • Excellent communication skills; verbal and written
  • Strong analytical skills
  • Must be able to collaborate and foster positive relationships with colleagues
  • Extremely detail oriented and thrives in a fast-paced deadline oriented environment
  • Must have a passion to stay current on SEO and understand the latest ethical techniques
  • Experience with Google Webmaster Tools
  • Experience working with a CMS
  • MS Office Suite (Word, Excel, Outlook)
  • Analytics (Omniture preferred)
9

Technical SEO Specialist Resume Examples & Samples

  • Be the SEO expert, particularly as it relates to the technical aspects (e.g. able to implement structured markup, provide detailed instructions for handling server errors and poor page speed, etc.)
  • Perform full SEO site audits and analysis (technical, analytics, content, social, etc.)
  • Perform full keyword research and develop related strategies
  • Bring paid, owned, and earned media together to create cohesive interactions within the spaces
  • Communicate effectively across an organization, internally and externally – from developers to executives
  • Research and create POVs on SEO trends and new implications (e.g. mobile, apps, and voice recognition); educate internal team members and clients
  • Determine KPIs for each recommendation, forecast impact, and create case studies
  • Minimum 3 years as an SEO specialist
  • Must have a proven track record of driving results
  • Technical/development inclined
  • Have a working knowledge in HTML, Javascript, and other programming languages
  • Analytics Certified (e.g. Google, Adobe, Coremetrics, etc.) | Expertise with Google and Bing Search Console
  • Social Media savvy
  • Dedicated to research and learning
  • Clear communication skills in multiple forms (e.g. verbal, e-mail, PowerPoint and in-person presentations)
  • Ability to write web copy is a nice-to-have
  • Prior agency or consulting experience is a plus