Customer Insight Analyst Resume Samples

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MH
M Hauck
Marshall
Hauck
883 Abagail Hills
Philadelphia
PA
+1 (555) 791 1872
883 Abagail Hills
Philadelphia
PA
Phone
p +1 (555) 791 1872
Experience Experience
Philadelphia, PA
Customer Insight Analyst Intern
Philadelphia, PA
McGlynn, Cruickshank and Runolfsdottir
Philadelphia, PA
Customer Insight Analyst Intern
  • Why you are applying for this role
  • Ownership of analysis for consumer research and data enrichment tools in the region- Brand tracker, adhoc consumer research etc
  • Manage on-going and ad-hoc analysis or data requests from business stakeholders
  • Providing deep-dive analytics on the demographics, psychographics, and product propensities of existing and potential customers
  • Identifying new opportunities for the Customer Value Management program to target existing customer through loyalty programs – uncovering new targets, suggesting new content, providing consulting on execution, and validating the results
  • Managing analytics of Voice of the Customer program in Burberry Retail organization
  • Providing the customer angle to retail business questions on traffic, conversion, and productivity
Los Angeles, CA
Customer Insight Analyst
Los Angeles, CA
Lindgren-Herman
Los Angeles, CA
Customer Insight Analyst
  • Measure and report performance of acquisition and retention programs as part of a broader view of the complete Customer Lifecycle
  • Evaluating customer lifecycle and retention activities using various digital marketing platforms including Salesforce, Google Analytics and core business systems
  • Analysis of customer satisfaction surveys across all sales channels (B2C and B2B2C)
  • Analysing and profiling Macquarie Leasing's existing customer database in order to find opportunities to increase sales
  • Being responsible for increasing customer data integrity
  • Maintain and develop regular reporting dashboards to track Digital performance and key metrics
  • Work closely with the regional marketing team, global insights team and the external agency to understand and incorporate marketing productivity analytics in the region, for more efficient investment and decision making
present
Phoenix, AZ
Senior Customer Insight Analyst
Phoenix, AZ
Armstrong, Hoppe and Kihn
present
Phoenix, AZ
Senior Customer Insight Analyst
present
  • Prepare business performance review and conduct root cause analysis for executive reporting
  • Spot trends and correlation between business actions and business performance on different customer segments
  • Understand business context, identify critical business problems and translate them into technical analyses
  • Provide customer analytic insights to drive changes cross Marketing, Product and various operation teams and ultimately to improve customer value and key business metrics
  • Identify business opportunities, conduct financial / ROI assessment and present business case and work with various partners to push for solution implementation
  • Partnership with Data science team to build predictive customer models
  • Understand and leverage data in various forms and channels - including customer transaction data, clickstream web behavior data, CRM data, social data and survey data
Education Education
Bachelor’s Degree in This Area
Bachelor’s Degree in This Area
Central Michigan University
Bachelor’s Degree in This Area
Skills Skills
  • Recent tertiary qualification gained in Commerce/Marketing/Mathematics or related discipline with a strong focus on numerical and statistical areas
  • Strong analytical and numeracy skills
  • Excellent communicator
  • Advanced Microsoft Office skills and working knowledge of Excel in a data analysis capacity
  • Data literate and analytical (basic knowledge of statistics)
  • Excellent organisational and time management skills
  • A proactive attitude and ability to work in a fast pace and dynamic team environment
  • Understanding of descriptive statistics with basic experience in linear regressions, confidence intervals, Z scores, cumulative distributions, normal vs. non-normal distributions, and correlative properties of data
  • Proven ability to recognize patterns in large data sets and to provide enhanced decision support through the application of statistical practices to data analytics and reporting
  • Excellent Excel and Powerpoint skills
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11 Customer Insight Analyst resume templates

1

Customer Insight Analyst Resume Examples & Samples

  • Measure and report performance of acquisition and retention programs as part of a broader view of the complete Customer Lifecycle
  • Evaluating customer lifecycle and retention activities using various digital marketing platforms including Salesforce, Google Analytics and core business systems
  • Analysis of customer satisfaction surveys across all sales channels (B2C and B2B2C)
  • Analysing and profiling Macquarie Leasing's existing customer database in order to find opportunities to increase sales
  • Being responsible for increasing customer data integrity
2

Customer Insight Analyst Resume Examples & Samples

  • Maintain and develop regular reporting dashboards to track Digital performance and key metrics
  • Project based approach to understand key levers, peak trading periods, specific initiatives- and propose recommendations to regional and global stakeholders (Ecomm, merchandising, marketing) on actionable business opportunities
  • Build understanding of omnichannel customer behaviour in the region
  • Work closely with the regional marketing team, global insights team and the external agency to understand and incorporate marketing productivity analytics in the region, for more efficient investment and decision making
  • Ownership of analysis for consumer research and data enrichment tools in the region- Brand tracker, adhoc consumer research etc
  • Manage on-going and ad-hoc analysis or data requests from business stakeholders
3

Customer Insight Analyst Resume Examples & Samples

  • Providing ongoing understanding of customer trends as a driver of Burberry’s business
  • Weekly dashboarding to enable course-correction and actioning
  • Providing deep-dive analytics on the demographics, psychographics, and product propensities of existing and potential customers
  • Identifying new opportunities for the Customer Value Management program to target existing customer through loyalty programs – uncovering new targets, suggesting new content, providing consulting on execution, and validating the results
  • Managing analytics of Voice of the Customer program in Burberry Retail organization
  • Providing the customer angle to retail business questions on traffic, conversion, and productivity
  • Providing timely analyses of upcoming seasonal moments of demand to identify programs/targets/products that can maximize commercial impact during these moments
  • Providing customer insight to all levels of organization – from senior leadership to store teams and sales associates
  • Liaising with Corporate (UK) Customer Insights teams on data governance, analytics innovations, and best practices
  • Partnering with the local and global merchandizing teams to understand the customer types driving success of different products
  • Innovating and always looking for new analytic techniques, data sources, and tools
4

Customer Insight Analyst Resume Examples & Samples

  • Support quantitative and qualitative market research initiatives by participate in kick-off meetings with internal stakeholders, building draft questionnaires, managing recruitment, and administering and coordinating the deployment of surveys
  • Handle online quantitative survey programming and data analytics including overseeing and managing survey quotas, pulling final data, and producing data tables
  • Update and maintain CDI contact database
  • Run advanced statistical analysis including regression and correlation analysis and key driver analysis
  • Build draft reports in PowerPoint to share survey findings
  • Bachelor’s degree in math/stats/research/social sciences or similar preferred
  • 3-5 years’ work experience in a Customer Insights or Market Research role
  • Experience with quantitative research methods
  • Quantitative data analytics skills (e.g. regression, correlation, and key drivers analysis)
  • Data management (R, SPSS, and/or SAS)
  • Intermediate to advanced Excel and PowerPoint skills
  • Experience in online survey programming (Qualtrics an advantage)
  • Knowledge of the legal industry an asset
5

Customer Insight Analyst Resume Examples & Samples

  • Key contact for Client Feedback agency to ensure delivery and quality of outputs
  • Develop reporting solutions to provide visibility of the performance of our Client Feedback programme to the retail teams and senior leadership, as well as extracting regular insights to drive retail performance improvements, and exploring additional / alternative ways of capturing client feedback moving forwards
  • Support delivery of Store facing reporting, as well as Senior Management roll ups to ensure our retail teams have visibility of the key metrics to drive weekly performance. Ensure clear and consistent definitions exist behind key retail metrics across the insights function, and among other business stakeholders
  • Own and maintain the Burberry definitions for footfall and conversion, ensuring there is alignment and consistency across our global stakeholders
  • Creation and management of Global Retail Incentives to drive retail KPIs or specific product category performance
  • Involved in a wide range of ad hoc exploratory analysis to develop a deep understanding on retail performance as part of the wider suite of analytical tools
  • Handling analytics requests and presenting insights both internally within the team as well as to a range of business stakeholders
  • Identifying key opportunities where customer analytics can influence and improve the current ways of working
6

Customer Insight Analyst Resume Examples & Samples

  • Gather, analyze, and establish key insights based on customer feedback and communicate opportunities, learnings, and recommendations with authority and credibility
  • Preparation and analysis of large amounts of data to drive improved performance of the operations and the business
  • Provide customer insight and act as the voice of the customer at all levels within the Shopping Channel
  • Identify and support initiatives to drive the Customer Satisfaction across the Shopping Channel and improve the customer experience for all channels
  • Delivery of weekly, monthly and quarterly insight based reports
  • Create presentations to communicate progress toward business objectives, performance and recommendations
  • Deliver regular status updates regarding progress within various project assignments
  • Support and build strong relationships with the Customer Care Inbound Management team to both enable and influence the effectiveness of contact centre agent coaching and performance management activities
  • Lead or Participate in Reporting & Analysis assignments and projects in other areas of Contact Centre operations, Workforce Management, etc. as required
  • Support the Sr. Manager Customer Care Support with continuous improvement programs
  • Bachelor’s degree required with 1-3 years related experience
  • Advanced knowledge of Excel with a high level of proficiency in MS Office (PowerPoint, Word)
  • Strong organizational, project management, planning and time management skills; multi-task oriented
  • Applied knowledge of statistical methods (i.e. measures of central tendency, regression analysis, forecasting & modeling, etc)
  • High level of accuracy and detail-oriented
  • Good facilitation and presentation skills
  • Proven problem solving and decision making abilities
  • Ability to take large amounts of data and summarize down to actionable insights
  • Excellent written & verbal communication skills, and interpersonal skills
  • Strong team and customer service orientation required
  • Ability to communicate and present findings in a succinct and professional manner
  • Proven ability to work independently and take initiative within a fast paced team environment
  • Able to remain flexible and adaptable in a complex & changing work environment
7

Senior Customer Insight Analyst Resume Examples & Samples

  • 3+ years experience working with Market Research/Analytical/Customer Data role
  • Excellent Excel and Powerpoint skills, literate in design of online data portals and platforms
  • Data literate and analytical, proven track record of combining multiple sources of data to produce compelling and consise, evidence based insight
  • Excellent communicator
8

Senior Customer Insight Analyst Resume Examples & Samples

  • Required
  • A minimum of 5 years of experience in business intelligence or an analytics field
  • A minimum of 5 years of advanced-level experience using business intelligence tools, with the ability to merge multiple data sources, run direct queries of data sources, generate reports and report automation. Must be able to use company supported tools such as Toad Data Point, Alteryx, Tableau, SSRS, Access, Brio, etc
  • A minimum of 3 years of experience demonstrating strong analytic, quantitative, and data interpretation skills using large datasets
  • A minimum of 2 years of experience with customer information and analytics
  • A minimum of 2 years of experience with advanced SQL methods, utilizing complex joins and embedded queries, working with table partitions, indexing, executing write/update/delete scripts. Can design basic databases. Experienced using OPENQUERY to join disparate sources
  • Understands Data Science concepts such as regression, machine learning, and predictive analytics. Adept at using statistical practices in relation to data analysis. Preferred experience designing and executing A/B tests and analyzing results
  • Demonstrated understanding of descriptive statistics required. Basic experience in linear regressions, confidence intervals, Z scores, cumulative distributions, normal vs. non-normal distributions and correlative properties of data
  • Demonstrated excellence with verbal and written communication skills, with experience making and delivering presentations to wide and diverse audiences. Able to adapt presentations to scope and comprehension level of the audience. Presentations are clear, clean, polished, and professional. Possesses strong understanding of PowerPoint features
  • Proven proficiency with Microsoft Excel; experience using statistical add-on, data validation, automation functions of Excel. Strong user of pivot tables, charts, and advanced reference variables
  • Excellent problem-solving skills, attention to detail, and the ability to prioritize and multi-task in a dynamic environment
  • Proven ability to work independently, be self-motivated with a high degree of intellectual curiosity required. - Can work completely independently. Often takes initiative by volunteering for tasks/projects and/or identifies areas of opportunity. Often provides helpful instruction to colleagues and can mentor and coach other analysts
  • Ability to drive new and innovative work methods, and to interact with business leaders and provide insights, recommendations, and collaborate to solve complex challenges facing the company
  • Minimum age of 18 is required
9

Customer Insight Analyst Resume Examples & Samples

  • A minimum of 3 years of experience in business intelligence or an analytics field
  • A minimum of 3 years of experience using business intelligence tools, with the ability to merge multiple data sources, run direct queries of data sources. Must be able to use company supported tools such as Toad Data Point, Alteryx, Tableau, SSRS, Access, Brio, etc
  • A minimum of 1 year of experience with customer information and analytics
  • A minimum of 1 year of experience demonstrating strong analytic, quantitative, and data interpretation skills using large datasets
  • A minimum of 1 year of experience writing SQL queries. Fully understands joins, cardinality, and embedded queries with experience in query parameters and automation
  • Understanding of descriptive statistics with basic experience in linear regressions, confidence intervals, Z scores, cumulative distributions, normal vs. non-normal distributions, and correlative properties of data
  • Proven ability to recognize patterns in large data sets and to provide enhanced decision support through the application of statistical practices to data analytics and reporting
  • Applies statistical practices to data analytics and reporting to provide enhanced decision support
  • Demonstrated excellence with verbal and written communication skills, with experience making and delivering presentations and using Microsoft PowerPoint
  • Proven proficiency with Microsoft Excel; fully understands aggregate and logic functions and has experience with linked workbooks, pivot tables, and VLOOKUP functionality
  • Excellent problem-solving skills, attention to detail and the ability to prioritize and multi-task in a dynamic environment
  • Proven ability to work independently, be self-motivated with a high degree of intellectual curiosity required. - Has developed time management skills and can perform autonomously. Has demonstrated initiative in past projects
  • Ability to interact with business leaders and provide insights, recommendations, and collaborate to solve complex challenges facing the company
  • Must be authorized to work in the U.S
  • Airline industry or travel/hospitality knowledge
  • Embody the Alaska Spirit and conduct oneself with Professionalism, Integrity, Resourcefulness and Caring
10

Customer Insight Analyst Resume Examples & Samples

  • Support evolution of the CX roadmap with relevant insights into each customer segment
  • Utilise customer insights from multiple platforms such as Salesforce Marketing Cloud, Adobe Analytics, Google Analytics and Staples’ E-commerce platform to identify areas for opportunity across Staples digital ecosystem
  • Be the marketing team’s ‘analyst’ representative for the CX management tool – MaritzCX and Adobe Analytics
  • Work with Marketing, Technology and Merchandising teams to support the deployment of personalised digital experiences
  • Monitor customer segment, competitor and industry trends
  • Be the expert in using digital and web reporting tools
  • Combine operational excellence with strong analytical capabilities and data-driven, cross-functional decision making
  • Proactively seek to learn and understand the broader business, marketing and CX trends and how these apply to deliver innovation for Staples
11

Customer Insight Analyst Resume Examples & Samples

  • Analyse customer insight and complaint data to identify any systemic process issues which require improvement in terms of customer communications
  • Support the Operational Communications & Insight Manager in the reconciliation of monthly invoices
  • Collate information and prepare reports in PowerPoint and Excel formats
  • Prepare and distribute monthly reports for management
  • Liaise with external service providers, providing qualitative information and improvement recommendations to add value to quarterly reports for the board and management
  • Present trends, patterns, identified issues, retailer behaviour and positive findings to the board and management
  • Take responsibility for daily queries received from the business and external providers on Customer Surveys
  • Monitor the satisfaction scores to identify and explain all contributions to significant changes
  • Be the voice of the customer to the business and retailer network
  • Report and escalate observations to key business stakeholders, including Compliance and Risk, to ensure that any non-compliance, customer detriment and/or regulatory risk is understood and addressed promptly
  • Support the external service provider in the maintenance and development of the Customer Satisfaction Portal
  • Support with website Customer referrals
  • Support the Operational Communications & Insight Manager with the development and maintenance of MyBMW & MyMINI Finance website
  • Support the National Sales Centre with monitoring and communication of survey results to the business
  • Excellent verbal/ written communication skills and fluent in English
  • Strong time management and prioritization skills with ability to meet challenging deadlines
  • Experience of marketing including creating and analysing customer surveys
  • Process improvement and analytical skills with proven ability to balance risk with customer focus
  • Experience in dealing with external providers and demonstrable ability to influence teams and/or people, both internally and externally
12

Customer Insight Analyst Resume Examples & Samples

  • Ownership of the delivery and accuracy of Marketing’s MI output, which is visible across all areas of the business. This includes the monitoring of all engagement, acquisition and conversion channels, and ensuring quotes and sales are correctly attributed to the right channel
  • Carry out customer validation and matchback analysis as part of ongoing affiliate marketing programme
  • Align reports and results with data being reported elsewhere within esure
  • Responsible for data extractions for direct marketing campaigns, ensuring data briefs are followed and challenged where appropriate
  • Conduct campaign analysis to monitor the effectiveness of all marketing activity and make recommendations to improve the targeting and efficiency of the programmes accordingly
  • As directed by the Customer Insight Manager, conduct analytical based research into proposed changes to business processes to ascertain business impact, provide recommendations based on results, and contribute to the development of business cases to justify proposed changes
  • Follow an analysis methodology that increases data quality and minimise the risk of error. This should be done through well maintained documents and quality checking on all analysis
  • Accountability for the accuracy and relevance of the analysis carried out, ensuring that the results are communicated appropriately
  • Medium level stakeholder management will be an integral part of this role. The individual will need to manage requirements and deadlines from the Customer Marketing team
  • Produce and maintain step by step documents that explain how to run reports/dashboards and calculations, making sure that any information produced adheres to our data governance framework
  • Provide statistical support for marketing activities (such as price savings substantiations) to be used across all marketing channels
  • Provide support and analysis on ad hoc projects across the Group, as directed by the Customer Insight Manager
  • A good degree with a significant level of mathematical/statistical content, or equivalent career experience
  • Highly computer literate with significant experience of SAS computer programming and other statistical packages
  • Proven track record of working with a wide variety of marketing and business data and using analysis outputs to make data led recommendations
  • Have demonstrable experience of using data analysis skills; be able to interpret the data from web analytics tools and SAS databases, use advanced Excel functions to manipulate the data, and associate these analytics with the customer experience
  • Experience reporting on or presenting key findings and recommendations to senior stakeholders
  • Must be well organised and have a logical approach, with attention to detail and good communication skills (both written and verbal)
  • Experience of producing direct marketing campaign extracts and analysis is desirable
  • Understanding how best to report on a variety of marketing channels, such as direct, aggregator, PPC and affiliates, is desirable
  • Experience using Adobe SiteCatalyst is desirable
  • An understanding of Excel VBA Macros is desirable
13

Customer Insight Analyst Resume Examples & Samples

  • Owns the delivery of data dashboards, reports across larger team, making recommendations on how to interpret and communicate insights
  • Partners with internal Data Warehouse and CRM teams through creating tickets, gathering requirements, tracking reports/data universe, conducting QA to enable a more connected dataset for analyses
  • Helps prepare dashboards & trends with Customer Insights Senior Manager to produce insights to drive more revenue
  • Liaises with cross-functional teams to ensure that sales processes produce the ‘best-possible’ data
  • Synthesizes information from multiple sources in order to create impactful insights
  • Identifies and resolves data quality issues all while investigating data necessary to achieve desired business outcomes
  • Tracks Customer Insight Interviews and adds pertinent data/follow-ups to CRM for later trending and analysis
  • Develops a thorough understanding of the customer data available to maximize the benefit of customer insight over simple product reporting
  • Recommends and implements appropriate data modeling solutions to meet business requirements
  • Establishes a robust reporting methodology to support business changing requirements with the data and tools available, recommending new systems when needed
  • Maintains a good knowledge of relevant analytical and statistical techniques
  • Maintains a good technical knowledge of all analytical and modelling software platforms
  • Possesses an excellent understanding of Skillsoft and SumTotal content, technology and messaging
  • Minimum of 3-5 years customer data analysis and data modelling experience; 5-7 years of post-collegiate work experience
  • Expertise in Microsoft Excel, Access and other Microsoft productivity tools like Office (Word, PPT) and SharePoint
  • Highly numerate individual who exhibits strong business acumen and is adept at communicating complex information to all levels of the organization
  • Thorough understanding of range of data manipulation and analysis techniques
  • Expertise in data-interpretation with technical skills in R, SQL or equivalent
  • Familiarity with data mining and statistical techniques including linear and logistical regression, CHAID, clustering, etc
  • Has self-directed work habits, exhibiting strong initiative, drive, creativity, maturity, self-assurance
  • Possesses an understanding of the human capital space (especially as it relates to learning and talent fields)
  • Exhibits exceptional teamwork, cross-team collaboration and internal customer support
  • Demonstrates positive attitude and professionalism, an ambassador for the Skillsoft & SumTotal brands
  • Possesses solid presentation skills, both virtual and live, in large and small group settings
  • Has excellent written communication skills, demonstrates the ability to write with purpose and accuracy
  • Maintains a high level of project management and organizational skills
  • Is adept at critical thinking, problem solving and decision-making skills that balance thoughtful analysis with timely responsiveness
  • Is adaptable to change as it relates to sales plan, Skillsoft and/or SumTotal product strategy, internal/external relationships and organizational direction
  • Shows scheduling flexibility to effectively adapt to geographies that Skillsoft and SumTotal supports
  • Meets weekly with direct manager in order to review pending priorities, reflect on recent accomplishments and how to overcome challenges
14

Customer Insight Analyst Resume Examples & Samples

  • Proven experience within high calibre analysis that drives commercial impact within a business
  • Strong technical skills with a particular focus on SQL / SAS to interrogate the data warehouse efficiently
  • Strong appreciation for the appropriate analytical / statistical techniques which can be employed to provide robust analyses at pace
  • Commercial awareness and problem-solving ability
15

Senior Customer Insight Analyst Resume Examples & Samples

  • Identify business opportunities, conduct financial / ROI assessment and present business case and work with various partners to push for solution implementation
  • Partnership with Data science team to build predictive customer models
  • Being able to thrive under pressure and balance perfection and time to “market” without sacrificing work/data quality
  • Plan and organize work to meet schedules and deadlines
  • Must have 4 years of relevant industry experience with a minimum of 2 years of experience analyzing customer transaction data
  • 4 years work experience analyzing very large datasets with SQL (Teradata, Oracle, or MySQL) or Analytics database (Vertica or Greenplum) and Python, R, SAS or other statistical package
  • Proven track record with managing priorities across multiple stakeholders
  • Advanced proficiency in Excel (pivot tables, advanced formulas, modeling etc)
  • Strong research and analytical mindset and extremely detail-oriented
16

Customer Insight Analyst Resume Examples & Samples

  • Prepare business performance review and conduct root cause analysis for executive reporting
  • Spot trends and correlation between business actions and business performance on different customer segments
  • Understand business context, identify critical business problems and translate them into technical analyses
  • Provide customer analytic insights to drive changes cross Marketing, Product and various operation teams and ultimately to improve customer value and key business metrics
  • Work with Marketing research and UX team to understand customer segments and their needs, profile our customer base and monitor the base composition change
  • Understand and leverage data in various forms and channels - including customer transaction data, clickstream web behavior data, CRM data, social data and survey data
  • Conduct experiment analysis, causal inference, lifetime value calculation and what if analysis
  • BS in Economics, Statistics, Applied Mathematics, Operation Research, Bioinformatics, or similar or MBA in Marketing or Business Analytics. Masters is preferred
  • MUST HAVE a minimum of 2 years of relevant industry experience analyzing customer transaction data using SQL (Teradata, Oracle, or MySQL) or Analytics database (Vertica or Greenplum) and Python, R, SAS or other statistical package
  • The ability to write Python programming to run analysis on big Dataset is PLUS
  • Strong communication skills, written and verbal; ability to present data and its implications in a clear, concise manner
  • Team player with excellent interpersonal skills, being able to build bridges and confront tough issues that need to be resolved
  • Ability to manage priorities across multiple stakeholders
17

Customer Insight Analyst Resume Examples & Samples

  • Strong organization skills with an excellent attention to detail
  • Ability to focus on high quality work while under pressure
  • Ability to work independently and under deadline
  • Strong teamwork skills in a small local setting, as well as across different geographic locations
18

Customer Insight Analyst Resume Examples & Samples

  • Collect information on customer experience through surveys and monitoring comments
  • Analyze the data, effective address and evaluate customer needs; presenting meaningful and professional reports in English/Chinese to management for reviews
  • Ensure Tesla meets its obligations and commitments towards customers and offer them the best customer experience possible
  • Work in a team-based environment and achieve common goals
  • Handle administrative tasks as required during the Survey processes
  • Perform ad-hoc duties as assigned by the line manager
19

Customer Insight Analyst Resume Examples & Samples

  • Provide overall strategic input and direction regarding customer feedback analysis, tracking, reporting and data-focused, actionable recommendations for senior management and other stakeholders across the business (including marketing, sales, event management and operations teams)
  • Work with the businesses to develop year-round customer insight, data and market research plans within key brands to identify and correct gaps in the customer experience and KPIs based upon qualitative and quantitative customer feedback
  • Work with the Customer Insight Manager to drive business-focused data analysis projects, using data from a range of sources, and creating tangible recommendations for the business
  • Liaise with key internal Stakeholders, partnering with them in the design and optimization of Customer Insight Initiatives
  • Provide guidance on qualitative and quantitative research techniques, writing research briefs and supporting teams in choosing their research approach and (where needed) external suppliers
  • Coordinate primary internal and external fieldwork, including web surveys, exit surveys, intercept interviews, depth interviews, focus groups, and behavioural data analysis. Work with budget holders to identify and manage budgets and outputs for these projects
  • Use research findings in product development initiatives for existing products, new launches, and/or organic growth opportunities in adjacent or new markets/verticals
  • Drive a culture of customer-led, data-based decision making and strategy development across the business
  • On a continuous basis, track the success of the CI activities against the benchmarks and KPIs set-up by UBM EMEA’s Global Customer Insight Group
  • Offer strategic perspective, sound business judgment, and a collaborative work style
  • Be the voice of the customer - championing and representing the “customer” in all forms (visitor, exhibitor, sponsor, reader, end user – prospects, lapsed and loyal) whilst balancing business and commercial needs
  • Engage stakeholders across the business to instill the need for customer centricity and robust customer data at every stage of decision-making
  • Bachelor’s degree. Major in analytics, market research, marketing, economics or other quantitative discipline is a plus
  • Experience in moderating/conducting fieldwork such as focus groups and depth interviews
  • Advanced Microsoft Excel and Powerpoint for analysis and charting
  • Strong knowledge of data visualisation tools (i.e. Tableau)
  • Experience of statistical software/predictive analytics - SPSS, SAS, Alteryx
  • Experience with analyzing large data sets and data mining
  • Strong knowledge of Adobe analytics, google analytics
20

Customer Insight Analyst Intern Resume Examples & Samples

  • Demonstrable ability in interpreting and analysing data to find trends
  • Proven ability to understand complex requirements and datasets
  • Good skills in Microsoft Excel & PowerPoint (e.g. filtering, graphs, pivot tables)
  • An understanding of SQL and relational databases
  • Ability to work on and co-ordinate multiple concurrent projects
  • Python
  • Tableau