Content Marketing Manager Resume Samples
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Content Marketing Manager Resume Samples
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GB
G Bayer
Gerald
Bayer
764 Smith Burgs
Chicago
IL
+1 (555) 602 9557
764 Smith Burgs
Chicago
IL
Phone
p
+1 (555) 602 9557
Experience
Experience
Chicago, IL
Content Marketing Manager
Chicago, IL
Daugherty, O'Connell and Nolan
Chicago, IL
Content Marketing Manager
- Social Media Management: Manage our existing social platforms and work with marketing to build and execute influencer marketing and social strategy
- Collaborates with Portfolio Marketing Manager, Campaign Manager and Digital Strategist to create and execute plans to activate conversations
- Create and manage seasonal Project Briefs (e.g. wireframes, content maps, etc.), working in conjunction with the project management team
- Curate and post relevant content provided from a number of sources, including PR managers, Field PR and Marketing Managers, Brand Managers, etc
- Guide the content creation process, providing clear, objective opinions while working collaboratively with marketing, product development and others
- 5% Work with the digital edit team, contributor network, video team, designers/creative team and core editors to create socially -driven content
- Responsible for hiring, performance management and team member development
Dallas, TX
Digital Content Marketing Manager
Dallas, TX
Gutkowski-Becker
Dallas, TX
Digital Content Marketing Manager
- Establish and manage work flow for requesting, creating, editing, publishing, translating, and retiring content
- Collaborate with Campaign Managers to create and execute plans to activate conversations
- Work closely with the sales organization to create easier hand-off between digital prospects and sales opportunities
- Establish KPIs for all content. Evaluate content against those KPIs and use this data assist with decision making
- Create content to drive engagement and develop value positions, messaging, and storylines for IBM Servers
- Develop and manage social, creative development, implementation, tracking and tools
- Develop, document, execute, and continuously refine a content strategy, roadmap, and program calendar that supports and extends our breadth of products Develop innovative recommendations and solutions for releasing content
present
Houston, TX
Senior Content Marketing Manager
Houston, TX
Maggio, Frami and O'Reilly
present
Houston, TX
Senior Content Marketing Manager
present
- Perform content lifecycle strategy and evolution, including content planning, authoring, editing, testing, and improvement
- Agency management, including scope development, ongoing strategy work and ensuring strong execution of marketing plans
- Wider ad hoc revision and editing responsibilities as part of a small team, working with the product team who produce the bulk of investment writing pieces
- Working knowledge of content management systems and blogging platforms
- Ensure all copy is compliant and adheres to brand guidelines, style and tone of voice
- Evidence of a passion and interest for investment management with a sophisticated comprehension of financial markets
- Fluency in a European language would be beneficial, but is by no means essential
Education
Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Drexel University
Bachelor’s Degree in Marketing
Skills
Skills
- Excellent attention to detail, ability to complete tasks on time with little supervision
- An excellent grasp of the fundamentals of the English language, with the ability to self-edit and refine copy to meet Young Living’s standards of quality
- Highly organized, with strong attention to detail and flexibility to adapt to changing priorities
- Ability to deliver quantifiable, measurable results
- Superb written communications skills, with the ability to write in a professional, persuasive tone and to adapt messaging for the intended audience
- Agency experience, particularly as traffic or account coordinator is highly desirable
- Strong attention to detail, and an appropriate sense of urgency, prioritization and tenacity
- Able to drive results absent formal authority or lines of accountability
- Excellent writing and editing capabilities with a high level of creativity, attention to detail and project management skills
- Client focused with demonstrated ability to provide quality service and advice within content marketing arena
15 Content Marketing Manager resume templates
Read our complete resume writing guides
1
Digital Content Marketing Manager Resume Examples & Samples
- Plan and execute all web, email, SEM, social media and display advertising campaigns that
- Create digital stories to support regional and highlight partner successes for merchandising back to the district and use as a marketing tool
- Improve the usability, design, content and conversion of Discovery Education online presence
- Use digital analytics/web tools to track user experiences and make changes to optimize user funnels
- Represent marketing in social media efforts by developing messaging strategies and content plans in conjunction with Discovery Education’s corporate social media strategy
- Monitor and evaluate competitive digital campaigns and online presence to ensure we are leading the sector in our practices
- Evaluate emerging digital technologies and brainstorm new and creative growth strategies
- Manage campaign budgets, optimizing spend and performance based on results
- Ensure Discovery Education positioning, image, and messaging is consistent and strong across the education and digital space
- Collaborate with internal team members as well as agencies and other vendor partners (as required)
2
Content Marketing Manager Resume Examples & Samples
- Oversee project management logistics with videographers and photographers to capture content
- Develop content distribution strategies across all Live Nation properties and marketing channels, as well as partners, to drive awareness and sales
- Traffic content to teams responsible for distribution across email, social media, advertising, PR and partners
- Live Streaming / Onsite Content Support for Touring Events
- Point of Contact responsible for supporting tour marketers and project management with tech / creative teams
- Measurement and reporting of content performance and impact on sales
3
Content Marketing Manager Resume Examples & Samples
- Bachelor’s degree in Journalism, English, Marketing, PR, or related field
- 7+ years’ of digital marketing or content marketing experience preferably in the B2B industry
- Fluency in web analytics tools (Adobe Omniture, Google Analytics), social media marketing applications (HootSuite, Tweetdeck, etc.) and leading social media monitoring platforms (Radian6, etc.)
- Search engine optimization
- Proven written communication skills, ideally with published content, in either online or traditional media
- Exceptional understanding of the blogosphere, social media, e-mail marketing, and how to get users to engage with content
- Understanding of how content marketing, PR, e-mail marketing and social media interact and bolster the overarching brand initiatives and goals
- Experience writing and tailoring content for a variety of customer segments as well as brand and audience personas
- Experience with crisis communications
- Experience developing ambassador programs or community-building efforts either using social media or other platforms
- A highly collaborative person with exceptional interpersonal skills
4
Content Marketing Manager Resume Examples & Samples
- A bachelor’s of arts/science degree from an accredited college or university; all majors welcome
- Four to five years of work experience, preferably in writing and/or marketing roles
- Excellent written and verbal communications skills for a variety of media
- Excellent Microsoft Office Suite skills, especially Word and PowerPoint
- Knowledge of AP Style guidelines
- A demonstrated ability to translate complex concepts into written communication for a variety of audiences and marketing channels
- Proven success developing email nurturing campaigns
- Prior marketing experience in a professional services environment desired (e.g., compensation, human resources or management consulting)
- Prior experience marketing to senior professionals in human resources, compensation, benefits or finance roles
- An understanding of social media networks and their use within multi-audience communications programs
- Experience using Salesforce.com and Marketo
5
Content Marketing Manager Resume Examples & Samples
- Partner with Autodesk marketers to produce content that captivates their target audiences
- Build out a team of internal and external creative resources to scale content execution efforts
- Act as an internal expert on all things content—from copywriting production to rich asset creation
- Leverage awareness-driving Autodesk content to begin a digital dialog with prospective buyers
- You believe in the power of storytelling. You’re passionate in the belief that creating beautiful, helpful experiences is the best way to engage prospects and customers. You recognize that sustained, meaningful dialog is achieved through understanding and continually creating value for them
- You grok today’s buyers. You know that the overt sales pitches of yesteryear are less effective with today’s highly informed buyers. You’re well versed in the modern methodologies of content marketing to attract and engage potential buyers well before they come looking for you
- You’re a natural leader. You have experience leading direct and indirect teams as well as external contractors and agencies. You understand the difference between “managing” and “leading” people; your style and tact help you inspire others to get behind your cause and take a journey with you
- Marketing innovator
- Highly accountable
- Decision driver
- Strong relationship building and collaboration skills; ability to influence others and drive decisions
- Passion for understanding audiences; ability to translate these insights into highly engaging content
6
Content Marketing Manager Resume Examples & Samples
- 7-10 years of related work experience
- Content marketing and SEO experience
- Experience with integrated marketing campaigns using traditional, digital, and social channels
- Experience conceiving, building and analyzing survey content and producing research reports and content plans for said pieces of content
7
Content Marketing Manager Resume Examples & Samples
- Creation of both new content and the maintenance of existing collateral for sales support
- Write, edit, produce and curate content to support integrated marketing strategy for Mid-Market and Vertical marketing teams
- Planning, developing and delivering integrated content for various prospect campaigns, segments and personas aligned with sales objectives
- Monitor industry and internal trends and create stimulating content
- Developing, managing, delivering and tracking multiple types of marketing campaigns/activities/assets with focus on ROI and evaluation
- Managing marketing automation processes related to creation of content campaigns and the related internal communication
- Manage internal and external marketing library
- Manage creation and/or modification of content and internal communication for Sales enablement
- Ensuring quality control processes are maintained across all content materials
- Social media coordination & management when applicable
8
Content Marketing Manager Resume Examples & Samples
- Define, develop and implement contemporary Content Strategies for KO Core Brands: 80% WEBU CORE (Leading Global & Cluster IMC Charters, Receiving IMC Charters, WEBU IMC)
- Minimum of 8 years of relevant experience in the field of consumer marketing with a focus on advertising on/offline. Profound knowledge of creative industry and/or agency business
- Strong creative skills, needs to be able to discern a great creative idea, regardless of media/channel
- Experience and resilience to work in a fast paced environment, yet bringing attention to detail and ability to understand macro business challenges and propose marketing solutions that excite our consumers and build brand love and brand value, while supporting and contributing to our digital business transformation
9
Content & Marketing Manager Resume Examples & Samples
- Proven experience in a trade marketing role – preferably at a studio or production company
- Trade marketing experience, preferably gathered across a handful of entertainment brands
- Proven experience of defining and managing operational workflows; including identifying improvements and executing implementation
- Experience in working in an international team and matrix structure
- Knowledge of the EMEA media landscape- the key players and content offering
- A good knowledge of Word and Excel- specifically the ability to use formulae in excel
- Preferably, some knowledge of the commercialisation of content- an understanding of rights and windowing strategies
10
Content Marketing Manager Resume Examples & Samples
- Gain deep expertise and understanding of their respective territory audience
- Follow pop culture, trends and news within their territory
- Understand content marketing strategies both on- and off platform
- Track what our competitors and others in the space are doing
- Learn about the Viki Community and worldwide viewership
- Use data and territory expertise to craft content marketing strategies and execution used to promote and maximize discovery of the content on the Viki platform, social media, distribution partner sites, blogs and fan sites, etc
- Review and analyze content and campaign performance and optimize for future campaigns
- At least three years experience in content marketing or related roles
- Experience and knowledge of the entertainment industry
- Experience working in a consumer Internet/digital media company required
- Experience working in an international company a bonus
11
Content Marketing Manager, New Delhi Resume Examples & Samples
- Write and build content marketing collaterals
- Localize content deliverables from global and regional teams
- Translate Twitter research and industry insights into compelling content pieces
- Plan, develop and ship monthly newsletter to Twitter key business audiences
- Proactively find sources of proof that align with our core strategies and messages, adding value to everything the team does
- Disseminate core messages to other business teams through strategic support and direction
- Ensure we can always communicate the value of Twitter Ads to our key business audiences
12
Content Marketing Manager Intern Resume Examples & Samples
- Work with the internal tools team to map out an efficient system for metadata retrieval from the CMS
- Provide appropriate content list and assets for various departments upon request Qualifications
- 1+ year experience in content management or related roles is preferred
- Effective communicator in both English and another language. Mandarin, Korean or Japanese is preferred
- Experience working in a consumer Internet/digital media company is preferred
- Experience working in an international company is preferred
- Preferably have skills in Photoshop
- Great attention to detail, with an almost obsessive desire to avoid error
- Passion for TV shows/movies/artists and current trends in entertainment
- Excellent multi-tasker & project manager, thriving in fast-paced environments
13
Content Marketing Manager Resume Examples & Samples
- Bachelors degree required; Journalism, English or Marketing preferred
- Demonstrated project management skills; takes direction well and clearly possesses the ability to translate strategy into tactical deliverables
- Ability to prioritize work effectively and manage multiple projects at any given time
- Ability to work independently as well as in a team environment
- Proficient in usage of a CMS, as well as Microsoft Office programs including Word, PowerPoint and Excel
14
Content Marketing Manager Resume Examples & Samples
- Partner with product specialist, business, product pillars, marketing and sales teams to develop unique positioning of BlackRock’s multi-asset funds by articulating each fund’s distinct investment process and competitive advantages, building robust sales stories and ensuring consistent marketing positioning
- Research, write, edit and coordinate the production of compelling and differentiated sales and marketing materials to support the growth of the multi-asset franchise. This will focus primarily on the development of print collateral, prospecting materials, sales ideas, web content, video content and email communication. It will also mean writing for different audiences as we seek to diversify and broaden our fund buyer and advisor relationships as well as to reach end investors
- Tie all product messaging to client and adviser needs / outcomes
- Conduct on-going competitive and big-picture review of marketing and sales tools to enhance BlackRock’s leadership position in the marketplace
- Collaborate with other departments, including portfolio management, product specialists, sales strategy, marketing, PR, other writing teams and shared marketing services to ensure a close alignment of goals, efficient prioritisation of work, seamless product messaging to clients and dissemination of relevant product-specific content across sales channels
- Leverage the knowledge and existing content from other product writing teams across the globe
- Build effective and supportive working relationships with the retail EMEA business and Global Marketing & Communications partners within BlackRock to ensure the delivery of impactful content
- Contribute positively to the broader BlackRock business results by delivering projects in a timely and cost efficient manner
- Extensive writing experience in a rigorous, demanding, high-energy environment. The successful candidate will have previous experience in the financial services industry
- Strong investment and technical product knowledge as well as strong understanding of the asset management market place in Europe
- Proven expertise in leading product marketing initiatives from conceptualisation to completion, applying proven strategic thinking skills, understanding of marketplace needs and exceptional marketing communication skills
- Outstanding writing skills and the ability to write for a variety of different audiences, including fund selectors, financial advisers and end investors
- Demonstrable understanding and expertise at successfully differentiating and positioning products related to the financial services industry, especially for multi-asset
- Real appreciation of how sales teams buy/promote mutual funds to fund buyers, advisers and end investors through story-based selling techniques
- Creative thinker able to deliver messages in an innovative and engaging manner
- Working knowledge of investment databases, including Morningstar, FactSet and Bloomberg
- Strong analytical skillset with the ability to transform complex data / issues into useable information for the sales and marketing teams
- Strong project management skills, including an ability to prioritise workload effectively, move projects forward in a complex environment and actively manage multiple stakeholders while maintaining project schedules and delivering on time
- Excellent verbal communications skillset with the ability to liaise with management at all levels of the organisation
- Adaptable, reliable with a strong ‘can do attitude’ and able to operate in a fast-paced environment with flexibility in regards to changes in strategy and project plans
- Proven record of operating within tight deadlines and delivering high quality written products
15
Content Marketing Manager Resume Examples & Samples
- Ability to write compelling story lines that can be easily turned into content assets and delivered throughout social and digital media channels
- Drive asset execution with a deep understanding of asset performance
- Bring innovative thinking to develop digital and social-first content that is cohort-relevant and engaging working across multiple teams
16
Content Marketing Manager Resume Examples & Samples
- Development of content strategies and plans, aligned to buyers journeys with assets that bring key value props and messages to life
- Development of written, compelling story lines that can be easily turned into content assets and delivered throughout social and digital media channels
- Asset execution with a deep understanding of asset performance
- Development of innovative thinking to develop digital and social-first content that is cohort-relevant and engaging working across multiple teams
- Identification of enhanced key external and internal communities as vehicles to evangelize key messages, assets and cohort-based activities
- The planning and creation of high-impact content in support of awareness and lead generation goals
- Content creation for website and microsites
- Contribute to messaging and branding strategy and creation
17
Content Marketing Manager Resume Examples & Samples
- 2-4 years of experience working in the field of consumer marketing, digital marketing or equivalent relevant experience
- Basic knowledge of digital & social marketing programs including: digital production, social media behavior, research & analytics
- Extensive knowledge of YouTube and Twitch platforms and gaming ecosystems a big plus, particularly experience with community and/or partnership management on these platforms
- Strong time management skills
- Collaborative, proactive and solutions orientated
- Active participant in digital and social media channels
- Passion for internet and gaming culture a big plus
- Entertainment or video game industry experience a plus
18
WW Power Systems Content Marketing Manager Resume Examples & Samples
- Identify and create world-class content that will drive engagement and leads with the target audiences
- Help reinforce IBM Power Systems and OpenPOWER positioning and key messages by explaining and demonstrating brand and product value propositions
- Build and deploy a framework for an actionable content plan that drives both organic and paid programs and is rooted in marketing results
- Track content performance and measure success
- Bring new ideas and best practices to the team
- Collaborate with a wide variety of content SMEs
- Collaborate with campaign, digital and social media leads to ensure a content syndication and distribution strategy is executed
- Thrive in a fast-paced work environment
- Be a self-starter who takes initiative and is action oriented
19
Watson Content Marketing Manager Resume Examples & Samples
- Deep portfolio, buyer, segment and routes to market expertise to architect end to end marketing strategies and standards for client experience
- Accountable for translating marketing plans, segment priorities messaging and global content blue print into effective content marketing practices that when implemented in campaigns generate & progress new sales opportunities
- Apply deep buyer persona/behavior expertise to orchestrate and manage the delivery of exceptional client engagement encompassing buyer journey, content narrative and syndication design
- Ensures all content is on-brand, consistent in terms of style, quality, messaging and optimized for user experience
- Define, refresh & localize market leading messages that are clear, crisp and focus on differentiation
- Align content strategy and calendar to support performance marketing initiatives
- Create/deliver packaged content to equip IBM sales teams to effectively convey key messages and IBM differentiation to their clients and prospects
- Deploy management system to measure, monitor and optimize market effectiveness by application of web, social and digital analytics
- Establish workflow for requesting, creating, editing, publishing and retiring content including managing budget for development of assets
20
Digital & Content Marketing Manager Resume Examples & Samples
- You will love writing and be a natural storyteller - with words and visuals. We are not looking for a visual designer but we are looking for someone that has great ideas on how visual graphics (such as infographics) and video can be used to engage prospects and tell impactful stories
- You will play a key role in the continuous improvement of our online presence - our website, online advertising, LinkedIn, blogs, forums etc
- You will be adept at tracking the effectiveness of our marketing efforts in building awareness and creating interest from prospects
- So experience with Google Analytics and Hubspot would be very handy but is not a pre-requisite
- You will have experience in the use of online advertising (PPC etc) to market B2B products and services
- You will know the ins and outs of SEO
- You'll be a great collaborator - you'll need to be as part of your role will be to work with your colleagues to extract stories worth sharing with customers and prospects
- It would be helpful if you had experience of running webinars and played a part in producing and sharing even related content
- A third level qualification
- Experience in a similar role (ideally B2B software)
- Strong emphasis on content production related to inbound marketing
21
Content Marketing Manager Resume Examples & Samples
- Managing the company’s social media presence across all platforms, ensuring that content posted is engaging, on-brand and performance measured
- Growing social media presence by engaging with others on social media channels and using paid promotions to amplify content on Twitter, Facebook, etc
- Engaging our social communities by providing content that is applicable to each brand’s audience personas, and refining our approach based on ROI
- Managing all social conversations, responding to any and all comments from the community, escalating any issues as needed to the Customer Experience or Corporate Communications team
- Conceiving, implementing and measuring various social engagement strategies, such as social media contests and campaigns, programs targeting specific demographics, etc
- Ensuring a healthy balance of owned and curated content to fuel the company’s SEO linking strategy and NSO results
- Working with the content, brand and PR managers to determine what content is needed to target various customer and audience personas at each stage of the buying cycle
- Ensuring the necessary content is available for promotion by one of the following methods
- Skilled in web analytics tools (e.g., Adobe Omniture, Google Analytics), social media marketing applications (e.g., HootSuite, Tweetdeck, etc.) and leading social media monitoring platforms
- Experience with Content Management Systems, such as Drupal,
- 4 + Years of Digital marketing or content marketing experience preferably in the B2B industry
- Understanding of how content marketing, PR, e-mail marketing and social media to interact and bolster the overarching brand initiatives and goals
- Experience writing and tailoring content for a variety of customer segments as well as brand and audience personal
22
Content Marketing Manager Resume Examples & Samples
- 60% Plan and execute calendar for MSW social channels that increases awareness and brand visibility and drives traffic to marthastewartweddings.com. Responsibilities includes Facebook, Pinterest, Twitter and Instagram (and potentially new social channels in the future)
- 10% Develop partnership opportunities and manage social swap relationships
- 10% Develop/test/analyze monthly plans to optimize content (test plans) for all MSW channels and feed insights to the full brand team
- 5% Works with the digital edit team, contributor network, video team, designers/creative team and core editors to develop content specific for social channels and social needs and to optimize all digital content. Create social-driven content
- 5% Ideate, pitch, develop and manage user generated marketing engagement programs for content and social engagement. Work with ad sales team to create programs/campaigns that are sellable
- 5% On-going competitive analysis and monitoring of content marketing trends; incorporates best practices into current programming and long term strategy. Educating team on new trends
- 5% Manage and execute MSW syndication
- At least 3-4 years experience in social media, marketing, advertising or public relations
- Be enthusiastic about the brand and wedding content
- Exhibit strong ability for writing engaging content for social media and onsite pages aligned with the Martha Stewart brand
- Have strong copy editing skills
- Be focused on performance goals and adjust as necessary to achieve them
- Exhibit good judgement as to what works to drive audience and engagement in social media
- Have an entrepreneurial spirit- flexible, self-starter able to strategically market content to help brides and those around her
- Have in-depth knowledge and experience managing Facebook, Twitter, and Instagram accounts
- Be fluent with tools like Google Analytics, Fan Page Karma (or other competitive tools), Facebook Insights, Twitter and Curalate
- Have a working understanding of SEO best practices and principles
- Develop campaigns to acquire new followers across our social media sites
- Have excellent time management, communication, interpersonal skills and ability to multi-task
23
Content Marketing Manager Resume Examples & Samples
- 60% Plan and execute calendar for MSW social channels with the objectives of increasing awareness/brand visibility and driving traffic to marthastewartweddings.com. Responsibilities includes Facebook, Pinterest, Twitter and Instagram (and potentially new social channels in the future)
- 10% Develop/test/analyze monthly plans to optimize content for all MSW channels and feed insights to the full brand team
- 5% Work with the digital edit team, contributor network, video team, designers/creative team and core editors to create socially -driven content
- 5% Ideate, pitch, develop and manage user generated content for the site. Work with ad sales team to create programs/campaigns that are sellable
- 5% Complete competitive analysis and monitor content marketing trends; incorporate best practices into current programming and long term strategy. Educate team on new trends
- At least 3-4 years of experience in social media, marketing, advertising or public relations
24
Content Marketing Manager Resume Examples & Samples
- Develop and execute content marketing plans, delivery strategies, and content (editorial) calendars
- Work with cross-functional teams to develop ideas from scratch and write original content – blog posts, case studies, articles, white papers, infographics, and more – that can be utilized across multiple marketing channels
- Lead global social media strategy and execution. Ensure all content distribution activities are coordinated across all necessary social channels
- Explore new formats and methods for content to stand out
25
Content Marketing Manager Resume Examples & Samples
- Excellent writing, presentation and "story telling" skills with the ability to present complex investment concepts and strategies clearly and in a compelling manner across different mediums
- Ability to analyse and interpret externally and internally sourced market data, including competitor information, to generate insights into the needs of both financial advisers and institutions to drive sales / marketing initiatives
- Ability to develop strong relationships with stakeholders across various levels and functions
- Understand the sales process and be comfortable with cash flow targets and levels of adviser engagement being directly linked to key performance indicators
- Project management skills and ability to work on multiple projects in a fast paced environment while adhering to strict deadlines
- Proven content marketing or communications experience (5 – 10 years), preferably within an investment manager with a focus on financial services
- Relevant tertiary education in marketing or journalism / writing
- Experience in collaborating with sales teams as well as creative and marketing teams
- Extensive investment knowledge at the macroeconomic level and a very strong understanding of
26
Content Marketing Manager, Japan Resume Examples & Samples
- Partner with a variety of teams to produce content that engages Autodesk priority audiences
- Act as editor and content promotion lead to grow Autodesk lineshapespace.jp media channel
- Establish a team of internal partners and external contract resources to scale content execution
- Influence US editorial team to produce globally appealing content; lead localization into Japanese
- You believe in the power of storytelling. You’re passionate in the belief that creating amazing, highly relevant content is the best way to influence and engage prospects and customers. You recognize that sustained, meaningful dialog is achieved through understanding and creating value for them
- You understand today’s buyers. You know that the overt sales pitches of yesteryear are less effective with today’s highly informed buyers. You’re well versed in the modern methodologies of content marketing to attract and engage potential buyers well before they come looking for you
- 12 Things That Describe You
- Impact focused
- Problem solver
- Risk taker
- Proven writing and editorial experience in journalism, marketing, and public relations capacities
- Excellent communication and influencing skills; demonstrated executive presentation experience
- Project management skills to develop and manage editorial schedules and drive to deadline
- Demonstrated initiative and self-driven attitude; you thrive in a dynamic, fast-paced environment
- Savvy with latest trends in digital content best practices across web and mobile platforms
27
Content Marketing Manager Resume Examples & Samples
- Translating IBM's marketing plans and priorities into engaging client-centric content
- Articulating IBM's value and knowledge of the industry to the client
- Ensuring all content is on-brand, consistent in terms of style and quality, and optimized for user experience
- Working with writers, editors, and agency partners to ensure quality messaging, writing, and style
- Applying digital expertise to manage the delivery of this content via all digital channels, including social media, email, video, and web properties
- Aligning the content strategy and calendar to support performance marketing initiatives
- Developing and / or repurposing content to position thought leadership messages and IBM value to industry analysts, third party advisors and other BPO market influencers
- Creating / delivering packaged content to equip IBM sales teams to effectively convey key messages and IBM differentiation to their clients and prospects
- Gauging the effectiveness of content by measuring engagement, leads, sales, retention, and customer advocacy, modifying content strategy based on this data
- Establishing workflow for requesting, creating, editing, publishing, and retiring content including managing budget for development of assets
28
Content Marketing Manager Lead Resume Examples & Samples
- Produce content that captivates our target audiences and motivates them to subscribe
- Manage a content roadmap/ editorial calendar that supports our programs and campaigns
- Own the relationship with Autodesk’s public relations and web teams, to insure the content your team is producing reaches customers through these key channels
- You believe in the power of storytelling. You’re passionate in the belief that creating helpful experiences is the best way to engage prospects and customers. You recognize that sustained, meaningful dialog is achieved through understanding and continually creating value for them
- You’re a modern marketer. You’re convinced that great marketing starts with a clear understanding of your target audience. With that information in hand, you know how to find audiences, the best channels to use to connect with them, what to say once you’ve made contact, and how to say it
- You’re part philosopher, part scientist. As a philosopher, your vision formulates your big picture view as well as the details behind it. As a scientist, you believe in employing the scientific method to test new ideas—and you’re not afraid to fail sometimes because you know it helps you learn quickly
- You’re an audience advocate. You aim to know your audiences inside out because you care deeply about them and their experiences. You relentlessly aim to personalize communications with them to ensure they resonate. Your goal is to be so interesting and relevant that they simply can’t ignore you
- You’re boldly creative. You’re unafraid to experiment, test out fresh ideas, and navigate uncharted territory. You’re happy being the one in the creative brainstorm with the most outrageous idea, and you have the wits, courage, and conviction to convince others why it’s worth trying
- Excellent writer
- Experienced journalist
- Open communicator
- Great coach
- Experience managing creative teams (internal & external), including writers and designers
- Ability to define and manage a set of goals involving diverse contributors and stakeholders
- Willingness to engage in both strategic and tactical work as business needs dictate
- Savvy with latest trends in digital content best practices across mobile and web platforms
- Bachelor’s degree in English, Journalism, Public Relations, or related communications field
29
Associate Content Marketing Manager Resume Examples & Samples
- Write clear, persuasive original copy for B2B marketing materials, including blog posts, whitepapers, infographics, case studies, videos, client emails, presentations and more
- Support the development and management of multi-channel B2B marketing campaigns that differentiate AOL as a leader in the media and technology space
- Help define positioning for research studies and translate complex concepts into a differentiated marketing story
- Review and edit written content to ensure accuracy and consistent, effective messaging
- Shape holistic marketing narratives through data and insights
- Drive forward the AOL Insights brand with marketing content that attracts target audiences and engages readers
- Collaborate with in-house creative team and oversee production of marketing materials
- Lead metrics-driven analyses to measure effectiveness of marketing campaigns and initiatives
- Bachelor’s degree, marketing or journalism preferred
- 1-2 years of demonstrable marketing experience, ideally from an advertising technology, agency, or publisher background
- Excellent copywriter, specializing in short-form copy
- Ability to lead projects from conception to launch
- Experience in B2B and creative writing
- Ability to synthesize complex research concepts into powerful storytelling
- Strong team player, with demonstrated ability to work across teams to consistently achieve results
- Ability to take initiative and produce innovative ideas
- ROI- driven with a keen sense of what makes a campaign a success
30
Content Marketing Manager Resume Examples & Samples
- Minimum 5 years marketing experience
- Minimum 3 years digital marketing experience
- Minimum 1 year B2B marketing experience
31
Content Marketing Manager Resume Examples & Samples
- Natural ability to tell stories and a demonstrated knack for news and engaging readers with relevant and sticky content
- Strong foundation in marketing campaign strategy, content marketing and performance measurement
- An established track record in creating successful marketing content from start to finish
- Strong project management skills and experience working successfully with cross-functional teams
- Strong editing and proofreading skills with focused attention to detail
- Passion for customers and drive to understand buyer needs, translating that into relevant and useful content marketing
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Digital Content Marketing Manager Resume Examples & Samples
- Create content to drive engagement and develop value positions, messaging, and storylines for IBM Servers
- Define, refresh and localize market leading messages that are clear, crisp and focus on differentiation
- Create input (messages, storylines, etc) for asset development
- Collaborate with Campaign Managers to create and execute plans to activate conversations
- Package and manage content for new buyers and influencer initiatives for social media and digital channels
- Provide regular, helpful content that’s aligned with their needs and interests
- Gauge the effectiveness of content and modifying content strategy based on this data
- Knowledge of cohort needs and behavior
- Developing content strategies and blueprints
- Managing editorial process and performance
- Experience with web, social, and digital analytics
- Journalistic Writing & Editing Style
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Geforce Content Marketing Manager Resume Examples & Samples
- Manage marketing campaigns including major game launches, product promotions, and key selling period promotions in support of business unit and corporate initiatives
- Work closely with BU to create appropriate, timely deliverables for the various audiences, which includes both end-users as well as channel and OEM partners
- Define campaign objectives, target audiences, strategies/tactics, creative deliverables, timeline, and ROI measurement; secure executive and regional support
- Drive cross-functional teams to execute key campaign strategies/tactics and deliverables
- Drive regular communications to track status and measurement
- Create and manage execution of supporting campaign creative materials
- Manage key campaign activities as needed including consumer promotions, advertising, partner/customer marketing
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Content Marketing Manager Resume Examples & Samples
- Contribution to strategic decisions regarding content production for the EMEA Institutional investment market
- Project management and ownership of the production, revision and editing of copy for use on a new European company website, as well as for email marketing and social media posts
- Brand messaging and generation of literature and marketing materials for use in external marketing campaigns, both on- and off-line
- Develop and own the company's copywriting style guide and tone of voice to ensure that it is in line with the Institutional brand
- Workflow management, and ownership of a content publishing calendar
- Liaison with key internal stakeholders, including investment writers, legal and compliance, product, sales and investment teams
- Ad hoc support for wider marketing communications team
- Over 5 years' previous marketing and communications experience in Financial Services, preferably within Asset Management
- Attentive to detail with clear previous experience in creating marketing copy and managing communications, on- and offline
- A skilled communicator and writer, with good presentation skills, and an ability to manage relationships at all levels
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Content Marketing Manager Resume Examples & Samples
- Lead audience engagement and growth for Autodesk Line//Shape//Space owned media channel
- Build a team of internal partners and external resources to scale distribution and promotion efforts
- Establish global content distribution and promotion best practices; work with geo leads to implement
- Grow existing distribution and promotion channels; establish new channels for content syndication
- Social savant
- Data driven
- Supportive coach
- Proven writing and storytelling experience in digital media, marketing, and social web capacities
- Experience delivering content across digital channels, including social and native ad platforms
- Comfortable using data and analytics to set goals, track progress, and optimize outcomes
- Familiar with email marketing best practices; applied experience growing content subscribers
- Experience working with creative teams (internal & external), including writers and designers
- Project management skills to develop and manage communication schedules and drive to deadline
- Savvy with the latest trends in digital content best practices across web and mobile platforms
- Experience with digital video creation, distribution, and promotion strongly preferred
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Product Content Marketing Manager Resume Examples & Samples
- Marketing Director - HES, HN, TQ, PQI
- Pearson marketing and/or management teams internationally where applicable
- Have a solid marketing background with a previous experience in a similar role
- International marketing and sensitivity to different cultures
- B2B marketing, and a clear interest in the latest B2B marketing techniques (cross-channel lifecycle comms management, inbound marketing, marketing automation, etc.)
- Solid Digital Marketing experience and proficiency in the most popular channels and tools (eg Twitter, Facebook, email Marketing, Google Analytics, etc.)
- Proven experience managing content calendars and consistent communication plans across multiple channelsProven management of cross-functional content management and tone of voice initiatives
- Outstanding knowledge of written English with strong grammar and language skills. An absolute eye for detail
- Experience of working with a Content Management System (CMS)
- Experience of SEO and web analytics
- A/B testing and optimizing Marketing copy to drive results
- Strong management and collaboration skills with an ability to deal with and handle feedback from multiple stakeholders, managing approval processes effectively
- Agency management
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Content Marketing Manager Resume Examples & Samples
- Content Development and Production
- Collaborate closely with business stakeholders to provide key support in the execution of B2B/B2C digital content marketing strategies, operating inbound, conversion, and nurturing campaigns
- Analytics and Monitoring
- Cross-functional Collaboration / Standards
- Manage editorial calendar aligned with key areas of thought leadership and corporate priority
- Manage content inventory / archive, optimizing and repackaging content on an ongoing basis
- Manage production of evergreen content—from conception through execution—for delivery across a wide variety of vehicles and channels in adherence with the editorial calendar
- Solicit content from Product Group, and work through the Product Creative team to maintain a steady flow of content to MHEHE sites
- Maintain MHEHE Style, Brand and Content Strategy guidelines and protocols, ensuring all content produced adheres to established guidelines
- Stay current with emerging web and social technologies through relevant blogs, listservs, and events
- Collaborate closely with Associate Social Media Manager to dissemenate content assets appropriately, and monitor channel metrics
- Identify and monitor content influencers and build relationships with brand advocates; coordinate blogger and influencer outreach
- Strategize new inbound opportunities and execute on them; analyzing, testing and modeling based on performance
- Develop and track performance metrics and report results on a monthly basis to key stakeholders
- Identify and analyze issues, patterns and trends, and audiences, creating action plans to optimize future content initiatives
- Leverage web analytics to recommend improvements to content distributed on the site and better ways to showcase content in the future
- Conduct competitive audits to identify best practices in content marketing across industries and brand types; stay up to date on new content marketing best practices
- Maintain MHEHE Style, Brand and Content Strategy guidelines and protocols, sharing best practices, and training other functional teams as required
- Routinely communicate content marketing initiatives and results internally
- Coordinate with Product Marketing function, ensuring efforts of Product Marketing/Community managers aligns with Strategic Marketing and MHEHE branding initiatives
- Two plus years of demonstrated experience in developing and managing content and production for high traffic websites and/or digital marketing at a corporate level
- Demonstrable success defining, implementing and optimizing a content marketing strategy
- A deep understanding of content marketing and the ability to stay current with market/industry trends to proactively identify and pursue strategic customer engagement
- Flawless written and oral communication skills
- Experience writing online content for digital platforms, like blogs or magazines and demonstrated flexibility in writing engaging content for different audiences
- The ability to demonstrate the effectiveness of content marketing efforts and ROI
- Excellent knowledge of new web technologies, social networks and the digital sphere as a whole
- Command of widely-used digital marketing tools like Sprout Social, WordPress, Google Adwords, Google Analytics, and CMS platforms
- An understanding of SEO and SEM strategies
- A high performing, high energy attitude and is self-starter, with proven ability to work both independently as well as a member of high performance-output teams in a fast-paced, deadline driven environment, managing multiple projects while paying close attention to detail
- A passion for digital media and the creative process and is a voracious consumer of digital content; curiosity and a natural inclination toward tackling interesting challenges
- The ability to create high-quality work under tight deadlines
- The ability to collaborate across functions, teams, and business units
- Professionalism balanced with a fun attitude and sense of humor
- B2B and B2C marketing experience
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Senior Content Marketing Manager Resume Examples & Samples
- Produce and edit product and marketing content including email content, sales literature, web page content, and some longer thought-leadership articles for distribution across EMEA markets, both on and offline
- Edit and project manage the production of wider investment communications, ensuring content delivers an impactful and effective message to the target audience
- Ensure all copy is compliant and adheres to brand guidelines, style and tone of voice
- Collaboration with senior internal stakeholders including wider marketing team, sales, investment teams and compliance to ensure communications are strategic and effective
- Wider ad hoc revision and editing responsibilities as part of a small team, working with the product team who produce the bulk of investment writing pieces
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MEA Commerce Content Marketing Manager Resume Examples & Samples
- Past experience producing content for the web including developing compelling narrative along the stages of the buying journey
- Developing Messaging Plan & Proof Points
- Knowledge of Digital Channels
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Digital Content Marketing Manager Resume Examples & Samples
- Working with campaign and content teams, you will design social listening programs and consult with Systems marketing to improve our own use of social media, as well as highlight areas of market advantage and disadvantage. You will work with stakeholders to define social media program strategies and design and deliver social media plans to meet business objectives
- Turn social media data into measures that give almost instant feedback on how the market is reacting to Systems and competitor products and announcements
- Collaborate with Systems marketing colleagues to finalize social media programs and develop social media queries for real time monitoring platforms, then turn data into consumable, executive ready insights
- Apply analytics to better profile, target and retarget prospects, adapting social campaigns to deliver higher quality responses and improve conversions rates. Present insight to team and develop action plans
- Continuously develop strategic social media/digital marketing skills on existing and new toolkits/vendors
- Communicate social media best practices and create case studies of successful strategic campaigns and product launches
- 3 years of experience in Social Media/Social property management
- 3 years of experience in key social measurement platforms and principles
- Fluent in English, French & Arabic
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Italian Content Marketing Manager, VP Resume Examples & Samples
- Develop and execute marketing contents for FAs, private bankers and retail banking platforms. This includes produce contents and manage ongoing marketing communications and product updates, presentations of BlackRock best practices, co-marketing events, fund campaigns, email and on-line campaigns such as delivery clients’ website content
- Support the editorial and commercial activity mainly through the new smart approach on BlackRock Advisor Elite plattform
- Leverage the massive production of BlackRock for FAs but not only and tailor made for Italian client. Eg. Value Add program, conversation starter etc
- Support the communication strategy within channels/ clients in conjunction with the relevant BlackRock Relationship Managers
- Support the business by designing, executing and tracking through-the-line marketing campaigns to advisory clients including FAs, private bankers networks and fund selectors
- Deliver marketing contents for client events, co-marketing initiatives, product launches, tactical promotions, PR articles and online executions
- Contribute to build the profile and brand awareness of BlackRock via creative and innovative marketing executions
- Generate ideas and deliver new ways of promoting BlackRock, our capabilities and products to advisory clients
- Assistance with the execution of flagship events in Italy, showcasing BlackRock
- The successful candidate will be curious, creative, organised, dynamic, and with good communication skills
- Extensive experience in working in the wealth management and asset management market, especially the retail sector
- Important investment knowledge and understanding of the intermediated marketplace in Italy
- Strong knowledge of financial and insurance products such as experience in wealth management services and platforms
- Ability to communicate effectively with clients in both a reactive and proactive capacity
- Analytical skills, including ability to initiate and interpret research, using findings to input into marketing planning
- Project management skills, including an ability to move projects forward in a complex environment
- Ability to work effectively in a team environment - adaptable, reliable with a strong ‘can do attitude’
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Content Marketing Manager Resume Examples & Samples
- Work with Marketing team, business sales team members and Digital Marketing team to develop and manage a content marketing program to help multiple businesses within Commercial Banking meet growth and revenue goals
- Research, slate, write, edit and produce a high volume of both digital and print marketing collateral and thought leadership materials for all Commercial Banking business units with different goals, audiences, channels, etc., while leveraging and managing both in-house and external vendor resources
- Provide daily tactical and editorial support for projects and programs including strategic recommendations and hands-on project management duties for a variety of thought leadership and external-facing projects including webinars, video production, sales & marketing materials, intellectual capital pieces, digital and print campaigns and advertising
- Create, manage and maintain the Editorial Calendar for thought leadership materials for Commercial Banking website and foster collaboration across all business units to centralize content and digital strategies for marketing
- Liaison with the various cross line of business and functional areas of Commercial Banking Marketing to slate, write, edit and produce digital and print projects and thought leadership materials in a timely and efficient manner
- Develop relationships with peers across the firm to source appropriate content for our public thought leadership website
- Manage competing priorities, consistently meet or beat aggressive deadlines, while proactively identifying potential issues and effectively communicating project status to a wide range of project stakeholders and offering potential solutions to challenges as they arise
- Assists in managing the CB Style Guide, and ensure team emulates the style, voice and tone of each of the Chase and J.P. Morgan brands and the Commercial Banking business overall in all written communications
- Seven+ years experience leading and managing a content marketing program and team with proven results designing digital strategy and executing innovative and results-driven content marketing programs
- Minimum Bachelors Degree in English, Journalism, Marketing or Communications or related field required. MFA in writing preferred
- Exceptional writing, editing and verbal communications skills and ability to develop engaging and effective copy for diverse audiences around a range of topics
- Demonstrated experience in digital marketing, user experience and SEO/SEM strategy and execution
- Experience and interest in translating high-level, in-depth technical writing on financial topics into clear, concise and consumable formats for business leaders
- Proven experience in developing and maintaining an active stable of freelance writers, editors, and proofreaders, and proven experience in assigning, editing and revising written collateral from multiple sources
- Experience utilizing project management systems and workflow software to build effective project management timelines for integrated marketing campaigns and tactics (Attask, Basecamp, Aprimo, MS Project, SharePoint, etc.)
- Attention to detail and ability to demonstrate versatility in writing formats and styles
- Knowledge of Associated Press (AP) Style preferred
- Strong project management skills and proactive attention to deadlines
- Ability to work well and communicate clearly and professionally with multiple stakeholders with differing business goals and communication styles
- Writing samples will be required if selected for an interview
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Content Marketing Manager Resume Examples & Samples
- Writing and generating various types of content (blogs, social, website content, trade show materials, sales collateral, etc.) across all marketing platforms
- Translate go-to-market strategies into compelling and fresh content
- Interlock with cross functional teams to ensure synergistic content in market
- Create/deliver packaged content to equip sales teams to effectively convey key messages and differentiation to their clients and prospects
- Measure, monitor and optimize market effectiveness by application of web, social and digital analytics
- Establish workflow for requesting, creating, editing, publishing and retiring content including managing budget for development of asset
- Experience in writing about video technology and familiarity with the M&E and enterprise video market
- Experience delivering unique/compelling point of views (POVs), strategic messaging and leadership proof points
- Strong organizational skills and ability to perform multiple tasks
- High-level of analytical skills in order to comprehend and evaluate regulations, instructions and reporting requirements
- 3 years of experience current with Search Engine Optimization, Social Media, Social Advertising, and Internet marketing industry trends and best practices
- 3 years of experience proactively driving and leading project to completion
- 3 years of experience collaboration and communication with all levels of management
- 3 years experience demonstrated presentation skills (live and virtual, in front of internal and external audience)
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Senior Content Marketing Manager Resume Examples & Samples
- 7-10 years of marketing experience, preferably in high tech companies
- Strong leadership skills, with the ability to lead internal stakeholders, cross functional teams and influence indirectly
- Strong organization skills, with a keen eye towards detail
- Ability to juggle and manage multiple projects simultaneously
- A creative thinker who enjoys a fast-paced environment
- Previous experience in enterprise IT industry is a plus
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WW Content Marketing Manager Resume Examples & Samples
- Journalistic writing, and storytelling skills
- Very good communication skill
- Ability to lead and collaborate across cross-functional marketing teams Globally and with all IOTs
- Strong digital marketing and content narrative design skills
- Proficiency in translating complex technologies and concepts to easy to understand content
- Ability to bring innovative thinking to creative teams to develop new types of content & engagement
- 8-10 years experience marketing and professional writing experience
- Experience with social media (e.g. LinkedIn, Twitter, Blog Platforms)
- Marketing experience in IT industry
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Content Marketing Manager Resume Examples & Samples
- Develop and execute to support business goals across a variety of sites, hubs/portals, micro-sites and landing pages with a focus on locally focused content
- Lead efforts focusing on local search initiatives, including Branch & ATM pages, Mortgage Loan Officer pages, Financial Advisor pages and other local search pages
- Understand best practices for content, content categorization and structure and information architecture to deliver optimal SEO visibility
- Create editorial calendars, work with agencies and internal partners on content creation, and publish approved content to sites/hubs
- Meet with and interview subject matter experts to discover content and topic ideas that will engage and educate customers about financial products and services
- Manage the publication of content across internal CMS platforms in addition to external syndication and influencer sites
- Partner with User Experience and Brand team to ensure content is consistent with our brand voice, style and tone
- Collaborate with Social Media teams to deliver and incorporate relevant content from content hubs into social media platforms
- Manage project planning, content briefs, and content roadmaps, managing to deadlines and status updates
- Submit content through legal, risk and compliance processes
- Measure content success and optimize on a regular and ongoing basis
- 3-5 years of experience
- BA/BS degree or equivalent working experience
- Proven working experience in digital marketing with a focus on Content Marketing (Article, Video, Infographic, Blogging, Influencer Outreach and Native Advertising)
- Knowledgeable of editorial processes, planning and oversight
- Ability to build relationships and collaborate effectively in a matrix organizational structure
- Familiar with web analytics platforms including Adobe Marketing Cloud and Google Analytics
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Content Marketing Manager Resume Examples & Samples
- Manage content campaigns from start to finish, from concepting an idea to executing on its distribution
- Use data to better understand new channels and formats for audience acquisition
- Experience building an audience for the content you’ve created – traffic, views, downloads, sign-ups
- Passionate about content. If you’re not crazy about creating amazing content in some form, this isn’t the role for you
- Experience with data. You should have numerous examples of how you used data to make strategic decisions around your content
- Smart with insane drive and determination
- Experience managing projects with tight deadlines
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Content Marketing Manager Resume Examples & Samples
- Managing North Editorial calendar – making sure that all Country content priorities and requirements are included in the plan on a quarterly basis. This also includes Campaign Planning for the North Theatre. All content planning will roll up to the Tier 3 & 4 Editorial calendar and plan
- Managing Regional & Local Agencies on content & asset creation and production. This includes agency briefing, budget management, account management performance and regular agency reviews. The Content Marketing Manager would need to manage the agencies workflow to ensure on-time delivery of all content and assets. This also includes stakeholder approvals on agency created content
- Defining customer and partner journeys & tactics best suited to audience and industry for the North working with the Digital teams
- Brand Ambassador - ensure all Content Experts & Agencies use templates and guidelines on creative platform, high level messaging & positioning. Includes tone, voice & consistency. They will also be responsible for seeing how the Brand campaign can be extended into the North Theatre with the country marketing managers
- Localisation - responsible for working with localisation agency where required on reverse localisation into English, transcreation and translation on existing content and assets for countries
- Liaison with Digital, Social, Events, Comms and other functions on the assets & format required to suit the execution method eg specs for paid media banners etc
- Working with Digital team on the creation of web landing pages, Email & Lead Nurturing journeys through Eloqua, Web banners and other related online assets
- Managing the processes for country content upload onto the content management platform, enabling content experts to maintain and keep up to date
- Measures the content performance & analytics for the North and close loop with Agencies to enable optimisation for future
- Best Practice Sharing - good knowledge and understanding of what other content is created within the EMEAR Region that the Country could utilise and adapt. This will require good communication across the Marcom network in the other countries
- Fluent in English and one of the following: Dutch, Norwegian, Finnish, Danish, Swedish
- Strong agency management experience
- Experience of working in a global organisation
- Innovative, forward thinking marketer
- Demonstrable experience of creating content
- Excellent Copywriting skills
- Content and digital marketing savvy, social media savvy
- Demonstrable understanding and experience of working across languages and cultures
- Campaign planning, delivery, co-ordination and evaluation
- Inbound and outbound lead generation content creation, delivery and measurement
- Knowledge of Digital Marketing principles
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Content Marketing Manager Resume Examples & Samples
- Natural ability to tell stories and a demonstrated knack for engaging readers with relevant and sticky content
- 6-9 years of marketing, content creation or writing/editing experience, as well as experience managing a team of freelancers
- Proven ability to drive customer acquisition through the strategic use of content
- Impeccable writing, editing and grammatical knowledge, familiarity with AP Style
- Willingness and enthusiasm for taking on new project work when required
- Highly organized and with strong time-management and prioritization skills
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Content Marketing Manager Resume Examples & Samples
- Develop and lead content marketing initiatives that drive traffic, engagement and leads in support of B2B acquisition and retention goals
- Build keynote presentations, pitch decks and other custom decks – including those used by C-level executives – from initial concept to finished product
- Manage the end-to-end production of videos and on demand webinars, written articles, FAQs, etc
- Drive the live webinar development process including identifying speakers and target audience, developing the presentation and coordinating invitations and distribution
- Maintain presentation library to ensure all visual content is updated and approved for public use
- Assist Sr. Content Marketing Manager in development of new messaging strategies
- Collaborate with teams across the B2B organization to identify and meet content needs
- Utilize a data-driven approach: measure and analyze metrics to optimize development efforts
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Content Marketing Manager Resume Examples & Samples
- Working as the Whistler champion, create engaging Social Media content to ensure it is always current and on trend
- Manage all Social Media platforms (Facebook, Twitter, Instagram, LinkedIn, Pinterest) for Whistler with support from the Director of Internet Marketing
- Assist the Director of Internet Marketing with promotion of key Regional initiatives on all of Whistler’s Social Media channels
- Liaise with the Director of Internet Marketing to establish Social Media goals, review monthly reports, sharing with the Marketing Team as well as identify areas of future focus and strategies
- Take a proactive approach in identifying and showcasing unique offerings and F&B stories that can be used by FRHI Public Relations
- Champion CWR’s reputation management on the Platform Revinate, that includes TripAdvisor, Expedia, Yelp, Booking.com
- Work with the Director of Internet Marketing and Director of Revenue to ensure all third party sites contain accurate content (description and photos) of our hotel and product
- Work with the Director of Internet Marketing, create a Reputation Management Strategy to increase our ranking within Whistler, specifically within our competitive set
- In cooperation with the Senior Marketing Manager and Reservations, champion the InTouch (FRHI guest contact platform) with bi-monthly updates
- Manage the InTouch program to better reflect Whistler’s seasonality through the creation of multiple versions with assistance from the Marketing Manager and Corporate Marketing
- Continuously improve efficiencies and effectiveness of Event Marketing. Working with the Senior Marketing Manager, for each event create a standard outline of required content for online, social media, print, and promotional in-house collateral. The goal will be to have all details finalized and areas of promotion identified at least 3 months prior (moving towards a goal of 9 months prior.)
- Working as a team with F&B, Event Animation, Public Relations and Marketing, determine areas of support needed to complete required Event tasks uncovered (above)
- Support the Director of Public Relations by creating materials used for media such as FAM invites, Story Starters, environmental (Green) flat sheets etc
- Support the Senior Marketing Manager to maintain the accuracy and introduction of new & fresh online content on Fairmont.com/whistler
- Provide back-up as required by the Director of Public Relations with regards to monthly reports and hosting of FAMs
- Miscellaneous assignments as required
- Attend all required meetings (monthy marketing meetings, board of operations meetings, sales meetings)
- Contribute to management of the Marketing team’s overall annual plan
- Develop Marketing Team Presentation templates
- Manage Hotel Photography and video shoots, including online image gallery
- Adhering to all Fairmont Hotels & Resorts sales standard and uphold the highest standard of internal and external customer service at all times
- Participate in The Fairmont Chateau Whistler’s environmental program and department specific initiatives in working towards sustainable operations
- To be Health & Safety conscious and actively involved in maintaining a safe work environment
- Complies with Fairmont Hotels & Resorts policies, procedures and code of ethics
- Performs any and all other tasks which are assigned by management
- Manage and supervise sales co-ordinator for your market
- Post secondary Degree/Diploma in Sales & Marketing or a related equivalent
- Basic knowledge of programming and CMS coding is an asset
- Working knowledge of Word, Excel, Opera Sales Force and Cisions applications is preferred
- Working knowledge of Adobe Programs including Photoshop, InDesign, Illustrator
- Must be highly organized and results oriented
- Must be able to work under pressure with a strong level of initiative
- Self-starter, ambitious, internally motivated
- Exceptional written, verbal communication and interpersonal skills
- A passion for Guest Service and a desire to be a part of a driven team
- Must be very flexible with work hours to correspond with Department, Guest & Business demands
- Computer literate in Microsoft Window applications and other relevant computer applications required
- University/College degree in a related discipline required
- Excellent communication skills, both written and verbal required
- Strong interpersonal and problem solving abilities
- Highly responsible & reliable
- Ability to focus attention on guest needs, remaining calm and courteous at all times
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Content Marketing Manager Resume Examples & Samples
- Develop and execute communication strategy for your market that supports the broader marketing initiatives across the region
- Localise and maintain all PR related materials including press kit, messaging and media/analyst lists
- Develop a full range of original written communications materials including case studies, press releases, op-eds, bios, briefing documents, whitepapers, pitch decks, strategy guides, media pitches and social media posts
- Assist in planning and running all AdRoll media events, briefings and press tours
- Develop and maintain relationships with key journalists and analysts
- Run and lead spokesperson media training
- Track communications results and regularly report progress as part of the segment marketing report
- Marketing and admin support as required
- Bachelor’s degree in Marketing, Communications, Journalism, Public Relations or a related field
- 5+ years of relevant experience preferably in journalism, a PR agency or an in-house PR role
- Native-level of Japanese (ability to write across different styles) + fluent level of English
- Strong leadership skills, with the ability to excel in the management of cross-functional projects and initiatives
- Relationship driven, a keen networker
- Excellent verbal communication and writing skills
- Highly organised and able to multi-task
- Ability to work independently and lead projects and relationships remotely
- A real passion for startups
- Prior experience working in a startup environment and/or in the ad tech industry preferred
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Content Marketing Manager Resume Examples & Samples
- Develop and lead the overall content strategy for UMB, owning and driving content marketing and initiatives that enhance brand engagement, customer consideration and conversion, SEO, and more
- Lead the content team and partners to deliver on established goals and KPIs
- Responsible for the conceptualization, research, writing, editing and proofing of content, and ensures all copy is reflective of the UMB brand identity
- The role ensures we are making data-driven decisions to drive engagement and revenue with our content
- Assesses 3rd party deals with content providers and manages the execution of external content
- Evaluates emerging trends to determine if UMB should be investing time and energy in new spaces
- Leverages internal content and platforms as a testing ground for other potential uses
- Conceptualize and design user-generated content programs to augment other content sources
- Lead the recruitment and management of 3rd party experts to participate in content creation
- Leverage or procure measurement tools that help us better gauge content engagement
- Leads content producing teams
- Align work and set priorities to ensure business objectives/goals are met
- Responsible for hiring, performance management and team member development
- Regularly follows digital media trends with awareness of new channels to expand content distribution to reach relevant audience
- Create processes that maximize content creation and output, collaborating with a variety of marketing, creative, merchandising and photography teams and communicate regarding timelines, project details or priorities
- Strong business development, conceptualization, and planning skills
- Demonstrated ability to lead and motivate cross-functional initiatives to execution
- Excellent interpersonal skills and ability to build and maintain effective relationships
- Ability to thrive in a fast-paced, deadline-driven, team environment
- Strong Organizational skills
- Strong team management skills providing guidance and mentor-ship for direct and indirect reports
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Content Marketing Manager Resume Examples & Samples
- Bachelor’s degree in English, Writing, Journalism, or related field
- At least four (4) years of experience creating engaging content across various channels and mediums preferred (web content, blogs, newsletters, social media, etc.)
- Ability to understand what an audience needs to know, how they want to consume it, and how to persuade them, along with an understanding of SEO strategy and implementation
- Proven editorial skills and a passion for grammar
- Ability to multi-task and prioritize responsibilities
- Must be able to travel up to 5% of the time
- Minimum of two (2) years of experience creating content for B2C, health and/or wellness markets preferred
- Bilingual (Spanish – English) is a plus
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Senior Content Marketing Manager Resume Examples & Samples
- Work closely with campaign managers and marketing leaders from Solutions Marketing and product business units to identify and fulfill content needs for all phases of the campaign lifecycle and buyer’s journey
- Develop and manage project plans and editorial calendars for global campaigns to ensure optimal coverage of campaign themes, distinct storylines, and key solution messages across Riverbed’s online and offline marketing channels
- Inventory and map relevant content types to campaigns, storylines, and the buyer’s journey; develop and execute content plan to address gaps and content roadmap
- Collaborate with various subject matter experts and thought leaders from across the Riverbed organization to stay informed of and influence new content development initiatives
- Review all content from these other contributors and make recommendations on how to leverage the content in the overall campaign design and contact flow
- Coordinate with internal creative teams and external design agencies to develop, copyedit, and optimize content for its appropriate placement and promotional channels
- Work with our industry analyst team as needed to source other forms of premium content, such as research reports, white papers, syndicated articles, and more
- Influence content marketing distribution plans, including all related promotional tactics and copy, to enhance the reach and visibility of all created assets
- Coordinate with digital marketing channel owners to optimize the placement and promotion of all content marketing assets across Riverbed’s corporate social media channels, website, user communities, and other online properties
- Create and monitor benchmarks for measuring the impact of all content marketing efforts
- Report on the effectiveness of all content marketing efforts, factoring in any key findings to continually fine-tune the editorial calendar and identify fresh, engaging tactics
- Identify opportunities to repurpose existing marketing assets into other forms of content, updating and modifying them as needed
- Curate and index relevant research reports, articles, and other forms of thought leadership from industry analysts and influencers for use in Riverbed’s own content marketing efforts
- Degree in Marketing, Journalism, PR, or Communications preferred
- 7+ years of professional-level B2B marketing experience, with an emphasis on content planning, creation, distribution, and measurement
- Demonstrated ability to lead discussions around content concepts and content marketing best practices
- Proven ability to conduct content reviews, stakeholder interviews, content audits and inventories, and content performance analysis
- Experience developing and executing marketing campaigns and programs
- Able to write effective copy for a wide range of marketing platforms, including web, print, video, and social media
- Top-notch copyediting and proofreading skills
- Familiarity with SEO/SEM practices
- Working knowledge of content management systems and blogging platforms
- Experience with web analytics tools such as Omniture and Google Analytics is a plus
- Data-driven marketer with strong analytical skills that influence future content development decisions
- Is a self-starter and a solid team player who owns his or her success metrics
- Must have a strong sense of initiative and ability to work under presssure on multiple projects
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Product Content Marketing Manager Resume Examples & Samples
- Developing a detailed understanding of our products’ Unique Selling Points (USP), the competition and our customers to compellingly position our offer
- Lead the analysis and scope of content requirements in line with curriculum changes and academic calendar, as well as policy changes, and hold a cross-functional content calendar, ensuring all customer-facing teams feed into it and have visibility
- Lead the planning, development and production of high quality Marketing content, in all its forms for all channels (sales presentations, website, letters, subject guides, white papers, video, infographics, blogs, podcasts, social posts, PR, etc.), and for all stages of the customer journey, to maximize engagement and interest
- Ensure that product content presented to customers is consistent with the Pearson Brand and messages across all communication channels
- Create and disseminate guidelines and train colleagues as required
- Using Customer Insights to stay abreast of customer needs, ensuring all our copy is most engaging, compelling and easy to understand
- Lead on content development to feed into commercial marketing campaigns
- To generate messaging that convey Pearson’s strategy and ambition around progression, and to provide useful tools to aid customers and consumers make informed choices when it comes to education
- To set clear objectives and evaluate how customers respond to various forms / types of content (which content, posted in what form, where and when by whom), and strive to innovate to maximize engagement and Return On Investment (ROI)
- To take a proactive approach to testing messaging options and continuously optimize positioning to drive maximum results
- To work collaboratively with various departments to align communications and messaging and provide a unified customer experience to customers
- To work closely with the In-Life Revenue and the Acquisition Marketing teams to align plans, messaging and ensure we provide a consistent customer experience
- To identify the resources, expertise and capabilities required to deliver the marketing strategy for the specified campaign
- From time to time, engage in special projects and tasks that go beyond the remit of the role
- · Head of Marketing - Primary, D2L, Clinical
- · Other marketing functions
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Digital Content Marketing Manager Resume Examples & Samples
- Develop and implement a cross-channel content marketing strategy that translates business and marketing goals into meaningful content deliverables
- Create and maintain a functional editorial calendar
- Manage the content development process from end to end working with both internal and external content contributors and creative resources
- Assure that all content is optimized for search engines, sharing and distribution across channels
- Establish and manage work flow for requesting, creating, editing, publishing, translating, and retiring content
- Manage social media strategy and deployment of content across key social channels
- Establish and maintain content standards in terms of quality, tone, style and grammar
- Lead efforts to continually develop new content themes, topics and formats
- Coach & develop staff on content best practices
- 5+ years of relevant digital marketing work experience with experience in B2B, high-tech products/services preferred
- BA degree in communications, English, PR or similar degree
- Excellent writing and proof reading skills
- Master project manager with proven skills in overseeing content projects and multiple priorities to meet deadlines
- Knowledge of SEO best practices, experience in online commerce or ads industry a plus
- Ability to work closely with service teams, sales/business development, PR, evangelists, and other marketing managers to achieve goals
- Strong analytical and quantitative skills, experience with SQL preferred
- Ability to work effectively in a deadline-driven work environment, attention to detail, and ability to multitask
- Assist in the development of key metrics and performance indicators to measure overall financial performance and provide foundation for continuous improvement
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Content Marketing Manager, Lumberyard Resume Examples & Samples
- B2B technology marketing experience
- Experience with game technology or cloud services
- A deep understanding of SEO, social media, and modern marketing practices
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Content Marketing Manager Resume Examples & Samples
- Content Marketing Development: In collaboration with channel marketing and product marketing leads, he/she will coordinate and execute thought leadership programs that increases employee success throughout our dedicated internal healthcare team, as well as increases engagement across our healthcare customer base
- Bachelor's degree in marketing, journalism, or similar field
- Six-plus years of experience in content marketing
- Excellent verbal, written, and interpersonal skills
- Strong Microsoft PowerPoint and Excel skills
- Ability to manage multiple concurrent projects with varying timeframes is essential
- Proven writing experience
- Familiarity with POS systems, payment terminals, and peripherals, and the role each play in payment decisions in the healthcare sector
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Global Content Marketing Manager Resume Examples & Samples
- Oversee various global content pilots from strategy to execution to measurement, including
- Has 7+ years editorial content experience, working for a publisher, a PR firm or in a content marketing role
- Has experience working with a variety of amplification partners and tactics (paid, owned and earned strategies)
- Is an exceptional project manager
- Gets hands dirty – enjoys rolling up sleeves and figuring things out
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VR Content Marketing Manager Resume Examples & Samples
- Educate and drive engagement for a wide range of audiences, including consumers, small businesses, corporate partners, and investors through a variety of channels and mediums
- Owned: Craft engaging messaging, videos (a plus) and other forms of content for a variety of owned mediums from email, web, blogs, digital influencers, in product and blog post to inspire, educate, drive awareness and convert customers
- Earned: Run HTC Vive’s content marketing social strategy and channels. Illustrate Vive’s brand narrative and value proposition via multimedia content across, Facebook, Twitter, YouTube, LinkedIn, and others. Examples include: user success stories, developer success stories, opinion pieces, thought leadership, dynamic videos created using HTC Vive by you and your teammates that illustrate the power of Vive’s unique features for 360 degrees storytelling
- Paid: Own and develop a comprehensive, cohesive cross-channel content marketing program; strategy, planning, execution, analysis and provide monthly performance reporting
- Analyze: Data driven analysis of entire program performance. Iterative, A/B testing of channels, mediums, messaging to identify, prioritize, and execute on opportunities for improvement in marketing effectiveness
- Optimize: Adjust and improve your strategy and tactics for earned, owned and paid media through direct response techniques, including: personalization, promotions, creative, timing, and targeting
- Asset Management: Develop, catalogue and manage a diverse set of assets including core brand assets, images, user videos, marketing videos, long and short form copy
- 7 - 10 years in a marketing organization, preferably in the high tech space
- Virtual Reality, Mixed Reality, and/or Augmented Reality experience is/are a huge plus
- Bachelor’s degree in Marketing, Communications, or other relevant field
- Masters’ degree or MBA preferred
- Experience in developing new and emerging brand content across multiple media channels
- Brand storytelling: Ability to articulate the vision of a brand and develop relevant brand content
- Developed comprehensive data sets and reporting methods to measure marketing impact & ROI
- Experience managing the planning and execution of content, including a variety of marketing materials and assets such as videos, images, copy, etc
- Creative and resourceful in developing and executing impactful marketing programs without the help of an agency
- Deep understanding of channel marketing with experience creating and implementing effective programs and promotions
- Proven business acumen, influencing, and negotiation skills with third parties
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Content Marketing Manager Resume Examples & Samples
- Contribution to strategic decisions regarding content production for the UK investment market
- Project management and ownership of the production, revision and editing of copy for use online and in print
- Generation of literature and marketing materials (client communications, brochure ware, presentations, advertising copy, newsletters, thought-leadership pieces and website content) for use in external marketing campaigns, both on- and off-line
- Develop and own the company's copywriting style guide and tone of voice to ensure that it is in line with the brand
- Management of up to 4 direct reports, conducting annual appraisals, offering on desk support and workflow management
- Ad hoc support for wider marketing team
- Extensive previous investment writing and marketing communications experience in Financial Services, preferably within Asset Management
- A skilled communicator and writer, with good presentation skills
- A team player, ideally with previous people management experience or a desire to manage a small team
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Content Marketing Manager Resume Examples & Samples
- Lead the investigation and research of emerging content distribution channels; specifically, what content requirements are needed and how to go about creating it
- Execute content development including leveraging both internal and external resources (including contract writers, agencies and graphic designers)
- Deliver content across multiple properties and platforms, including new and emerging content forms (social media, video, articles, etc.)
- You're a team player. You're know how to be independent and collaborative at the same time. A strong team player with exceptional interpersonal and communication skills who can build relationships within Autodesk as well as with vendors and agencies
- Content creator at heart; whether it's long-form written content, short videos or social media copy, your passion revolves around creating great stories
- Working knowledge of CAD software is a major plus
- Project management skills to develop and manage editorial schedules and drive to deadline. Experience working with project management tools (Asana, Trello, etc is a plus)
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Content Marketing Manager Resume Examples & Samples
- Responsible for the creation and oversight of a content strategy that stems across multiple channels (social and website primarily) to support business needs and growth goals
- Design workflows for content lifecycle processes that include content creation, review and approval cycles, publishing, analysis and optimization of content
- Collaborate in the creation and implementation of a content calendar to align content releases with product launches, campaigns and promotions and business activities
- Define, establish and manage metrics to measure the effectiveness of content solutions including: ROI, content/brand integrity, content accuracy and relevance, efficiencies gained in content improvements
- Bachelor’s Degree with emphasis in Marketing, Communications or related field
- 5+ years of experience in marketing or communications in a content role
- Proven track record as a content creator: either as journalist, editor or content producer
- Clear understanding of best practices of earned media including social media and publishing
- Expertise and understanding of digital marketing practices and technologies
- Past experience building audiences either online or offline
- Understanding of all digital channels (SEO, Social, Content, Paid)
- Strong written and verbal communication skills with the ability to lead cross-functional teams and interface with senior and executive leadership
- High degree of organization and ability to manage multiple, competing priorities simultaneously
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Kindle Content Marketing Manager Resume Examples & Samples
- Set and implement strategies to grow internal and external traffic to our products, maximize sales and revenue, and meet other business objectives. Keep our consumer top of mind
- Lead promotion planning and offer strategy including pricing, incentives and segmentation. Work with our publisher partners and other stakeholders to build velocity around a promotion calendar that leverages Amazon and publisher assets and industry best practices. Utilize all customer touch points. Prioritize promotions to achieve our goals
- Review and rebuild email acquisition strategy, including segmentation and a/b testing. Develop and implement ways to make email deployments more effective and efficient
- Work with internal Amazon teams to optimize SEO, SEM, retargeting and other channels to drive engagement and achieve conversion goals
- Leverage Amazon’s ‘big data’ to increase the productivity of our acquisition efforts. Work with business intelligence team to build/refine acquisition models that maximize sales and downstream value to Amazon. Work with internal teams to understand and improve algorithms that determine upsell and cross-sell capabilities within the Amazon ecosystem
- Create and update weekly performance scorecards that monitor campaigns and track traffic and conversion metrics to enable continuous improvement of our marketing efforts
- Work closely with finance team to explain financial impacts of demand activities on p/l
- Plan and execute primary consumer research that answers key business questions
- Think strategically and analytically about new ways to introduce our products to customers and increase relevance. Evaluate and champion ideas within the context of our current business model, while also looking for transformational opportunities that change our perceptions of our products and our markets
- 7+ years of digital marketing experience with a track record of launching successful demand generation programs
- 3+ years experience managing a team of merchandisers or digital marketers
- Analytical mindset with demonstrated proficiency in marketing and web metrics
- Proven track record of taking ownership and driving results
- Proven ability to work with marketing automation tools to develop and execute email marketing campaigns
- Bachelor’s Degree required
- Functional expertise in retail and digital marketing
- Business and technical savvy that enables interface with all levels and disciplines within the organization
- Functional expertise in one or more of the customer acquisition channels listed above
- Excellent communication and cross-departmental management skills
- Results-oriented problem-solver and team player
- A desire to work in a fast-paced, data-driven environment
- High attention to detail and project management skills, able to manage multiple, competing priorities simultaneously
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Consumer Content Marketing Manager Resume Examples & Samples
- Bachelor’s Degree in Business, Marketing or related field
- Proven experience leading content, community and creative initiatives for well-known consumer brands
- Deep understanding of various social platforms (Facebook, Twitter, Instagram, Snapchat, etc)
- Ability to communicate and analyze success of content, creative and community initiatives
- Ability to manage and work on multiple initiatives and projects with different (and often challenging) deadlines
- Experience evaluating initiatives with measurement tools
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Content Marketing Manager Resume Examples & Samples
- Located in our "Central" Theatre (which includes Switzerland, Hungary, Poland & other Eastern European countries)
- Fluent in English and one other language which may include Russian, Hungarian, Polish, German or French
- More than 10 years content marketing & digital experience
- Can demonstrate innovation and creativity
- Excellent project manager
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Content Marketing Manager Resume Examples & Samples
- 5+ years of experience in content marketing preferred
- Experience with CMS concepts and processes
- Ability to clearly express technical and complex ideas
- Demonstrated ability to juggle multiple tasks for several projects at the same time, often on short timelines
- SEO knowledge
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Senior Content Marketing Manager Resume Examples & Samples
- Partner with the marketing managers, product and sales team to understand segment needs and develop content that addresses the opportunity in a compelling way
- Content Strategy and Development: Translate marketing plans into communications strategies with a high emphasis on strategic positioning, effective writing and application of visual design that creates the right content in the right formats to the right audience - in the channels they prefer to learn and consume Guardians products and services. Also includes the Stewardship of Branding, Value Proposition, Key Messages and Proof Points
- Manage Communication Plan for Select Business Partners and Projects: Create overall communications framework for planning and project prioritization. Develop standards, systems and best practices for content creation, distribution, maintenance, content retrieval and content repurposing
- Manage Vendor and Contingent Resources and Project Prioritization: Ensure contingent and vendor resources are appropriately briefed and supervised - and projects managed for business goals and priorities
- Professional experience with proven track record in developing highly effective product positioning, messaging, sales presentations and marketing content
- Demonstrated ability to synthesize data and communicate findings into compelling insights
- Self-motivated, organized and a strategic thinker
- Exceptional written communication and presentation skills: from creative copy to provocative thought leadership
- Broad-based experience creating communications for range of audiences and media
- Strong creative and design talents; and attention to detail
- Ability to build strong working relationships across all levels of the organization, including remote areas
- Management experience developing talent
- Influence and collaboration skills
- Proficient in Microsoft Office suite (Word, Excel, Power Point) and Adobe Creative Suite (InDesign and Photoshop, Illustrator
- Strong understanding and involvement in all major social platforms
- Understanding of SEO-driven content creation and a firm grasp of keyword analytics
- Working knowledge of the group insurance/employee benefits with an emphasis on marketplace dynamics – brokers, employers, employees, medical and non-medical carriers, TPAs
- Demonstrated understanding of best practices and standards for various communication channels
- Eight plus years marketing experience with a record of achieving results
- External creative resource management
- Understanding of group insurance products preferred
- Experience in B2B, B2B2C and B2C marketing or marketing in a complex selling channel
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Senior Web Content Marketing Manager Resume Examples & Samples
- Define and drive the web content strategy vision - working cross-functionally with internal groups to ensure alignment
- Train and provide support to business users who have access to update their own web content
- Ongoing audit of product content for consistency and brand standards
- Analytical and problem solving orientation with clear examples of using data actively for targeting, measurement, ROI analysis and recommendations
- Build and update content in web pages via web content management system, from small requests to large projects
- Stay on top of competition and best of breed web sites
- Undergraduate degree required, MBA a plus
- 5+ years in Web Marketing, ideally at a B2B technology company
- Knowledge of Adobe AEM required
- Well versed in web site analytics (tools like Google Analytics), SEO keyword ranking and analysis, and testing methodologies
- Ability to prioritize tasks and manage deadlines in a fast-paced environment, with acute attention to detail
- Rock solid project management skills and organizational skills, with the ability to successfully work across departments
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Content Marketing Manager Resume Examples & Samples
- Drive AdRoll’s content strategy, mapping what is needed for demand generation, sales enablement, and thought leadership purposes
- Map all content needs against the customer lifecycle - identifying and filling gaps
- Plan and execute whitepapers, webinars, infographics, blogs, videos, etc. to engage the target audience
- Produce content in support of seasonal marketing campaigns, partnering with marketing initiatives and PR strategy
- Set quarterly critical metrics and track progress using qualitative and quantitative data
- Partner with research vendors on the creation of content that positions AdRoll as a thought leader in the MarTech space
- Write creative briefs and direct content asset production; author and execute content as needed
- Collaborate with data scientists and graphic artists to craft compelling visual representations of our data and reports that convey AdRoll's industry expertise
- 4+ yrs marketing experience
- Excellent storyteller, writer, and editorialist
- Familiar with setting aggressive KPIs and analyzing data to measure success
- You have a bias to speed but are detail-oriented
- Experience with Salesforce and Tableau a plus
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Content Marketing Manager Resume Examples & Samples
- Create and distribute a variety of content to help move customers and prospects through our funnel – blog posts, emails, newsletters, whitepapers, case studies, website, landing pages, forms, video, surveys, etc
- Use HubSpot (CMS) to design, execute and track high impact marketing campaigns
- Manage editorial calendar
- Engage with sales team, market niche leaders, regional GMs and customers to understand needs and relevant topics for content
- Work with service leaders and environmental, health & safety consulting experts to stay current on important topics relevant to our environmental services
- Develop buyer personas and map customer journeys
- Recommend and implement improvements to website
- Provide input for paid search and SEO strategies and tactics
- Track and analyze marketing campaign performance
- Grow and manage prospect database (we have HubSpot integrated with Salesforce)
- Work with outside vendors, agencies and consultants as necessary
- Apply latest digital marketing best practices
- At least 2 years of content marketing, ideally B2B
- Editorial calendar management
- Digital marketing operations; marketing operating system
- BS or BA in Marketing, Communications, Journalism, technical or other relevant discipline
- Track record of designing and executing high impact digital marketing initiatives and campaigns
- Experience creating various types of content – blog posts, emails, newsletters, whitepapers, case studies, website, landing pages, calls-to-action, video scripts, etc
- Other skills and successful experience with many or all of the following
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Content Marketing Manager Resume Examples & Samples
- Strong writing abilities—while overseeing content production across cities, Regional/Country Content Marketing Managers may also write core content on uber.com
- A keen eye for measurement, helping to provide reports against KPIs and key strategic insights
- Knowledgeable or willing to learn about amplification and distribution, including organic and paid strategies, social media platforms, and native distribution (platforms include but are not limited to: Sprinklr, Outbrain, Media Partners)
- Experience publishing for SEO, Social, or CRM channels is a bonus
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Creative & Content Marketing Manager VP-consumer Banking Resume Examples & Samples
- Curious, never settles for “good enough”
- Able to continually inspire great creative
- An excellent problem solver
- Detail oriented and acts with a sense of urgency
- Constantly pushing the boundaries of “what could be”
- A “go getter” who doesn’t wait to be told how to accomplish something, and instead takes initiative to do drive new creative and content ideas for the business proactively
- Able to help the team deliver on customer experiences that are designed with a “mobile-first” mindset
- Always asking, “what else…what’s next…why?”
- Partner with the Digital Strategy, Acquisition, Deepening and Engagement teams to define the digital creative and content ideas, plan for digital campaign
- Lead briefing and creative development with internal and external digital creative agencies
- Lead the digital agency in defining the tactical plan for each creative element
- Partner with Brand & Advertising team to ensure on strategy creative development
- Ensure all digital creative is effectively integrated as a part of holistic Consumer Bank integrated marketing
- Lead the creative review and approval process and ensure consistent alignment with Compliance and Controls
- Continue to elevate the digital creative standard within the Consumer Bank through assigned initiatives
- Ensure on time and on budget delivery of assigned digital creative and content programs
- Day-to-day management of digital agency, timelines and budgets
- Ensure flawless execution of creative and content, while adhering to all legal, risk and compliance guidelines
- Define and manage the ongoing content plan for assigned Consumer Bank digital marketing efforts, in conjunction with CPC, Acquisition, Deepening and Engagement teams, as well as Global Content & Social team
- Ensure content marketing and online video best practices are top of mind to support the firm’s capabilities to drive forward-thinking results and opportunities
- Partner with the Email & Digital Optimization team, Analytics, and research to define and implement the measurement plan for assigned digital marketing campaigns
- Ensure best in class and forward-thinking digital user experiences, while maintaining consistency of overall branding
- Identify and implement digital creative best practices that drive outstanding performance and customer experiences
- High energy with the ability to manage multiple initiatives simultaneously and to perform under pressure within tight deadlines
- Proven ability to take lead initiatives, influence others, and deliver consistent results
- Analytical, problem solving and planning skills are a must
- Proven project management experience
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Digital & Content Marketing Manager Resume Examples & Samples
- Bachelor's degree in marketing, business, communications, or relevant field of study, MBA strongly preferred
- 5+ years of digital marketing experience
- Experience managing and developing content and development timelines
- Ability to collaborate, lead and work under pressure in a fast-paced matrix organization
- Experienced in all stages of creating a successful content campaign i.e. planning, strategy, execution and distribution and measurement
- Familiarity with Eloqua and Gainsight digital platforms
- Actively self-develop for continuous improvement and self-motivated and has the ability to motivate and influence others
- Excellent understanding of the global community with a demonstrated ability to work across cultures
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Content & Marketing Manager Resume Examples & Samples
- Bachelor’s degree and 5 years relevant experience; or a combination of education and relevant experience
- A proven knowledge of events management
- Understands how to implement integrated marketing programs across channels including digital and print
- Creative problem solver
- Excellent oral, written and telephone skills
- Experience with project management and the ability to manage multiple projects simultaneously
- Familiarity with Stanford systems a plus, knowledge of database, MS Office and spreadsheet applications required
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Senior Content Marketing Manager Resume Examples & Samples
- Work with agency account teams – and independently – to develop brilliant ideas for content solutions that will delight our clients and target audiences alike
- Works with Integrated Services team leadership to understand the needs of our highest-value clients better than they do themselves, and translate those needs into solutions WE can provide
- Confidently manage and grow a range of content programs and projects
- Gather requirements from, work closely with and present content strategies to clients
- Represent and evangelize the agency’s point of view about content strategy and marketing both internally at the agency, and externally in the market
- 7+ years of experience of business development and/or sales with a focus on content marketing, digital and visual storytelling, content strategy, creative direction, social media and marketing
- Strong knowledge of the intersection of digital media and brand journalism – and the ability to translate this to determine clients’ content needs
- Experience scoping and managing projects within agreed upon budgets
- Must be able to think proactively about existing and new services to grow content programs – including social media and custom creative
- Exceptional diplomacy and a proven ability to manage a variety of stakeholders and communicate effectively and respectfully
- Combination of a marketing and business development mindset, with a fierce commitment to the audience experience; ability to match a brand’s publishing opportunities to audience needs
- Preferred experience working at or with Microsoft and knowledge of product suites
- Understands branded content basics, such as style, SEO, UX, localization, social media, etc
- Business development or sales
- Experience working with clients and content publishing
- Knowledge of the digital media industry
- Ability to interpret analytic reports
- Enterprising
- Proficient at multi-tasking
- Familiarity with WordPress and additional CMS
- Positive & energetic
- Sense of humor
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Digital Content Marketing Manager Resume Examples & Samples
- Identify opportunities to convert prospects into customers by developing a value exchange based on high quality, thought leadership content
- Develop digital tools which delight our customers while delivering business results through engagement, conversion, marketing qualified leads and landed sales
- Establish pathing strategies through a digital customer journey to ensure content coverage in early, middle and late funnel digital channels
- Partner closely with the content, design and web teams to understand pragmatic approaches to develop and deliver new customer experiences
- Team with field organizations to design and deliver specific in-market digital experiences, and to get relevant, targeted, shareable marketing content and assets on each countries’ website
- Excellent cross-group facilitator of ideas, outstanding collaboration skills with proven ability to work with multiple stakeholders across business lines to accomplish goals required
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Content Marketing Manager Resume Examples & Samples
- Own and drive the strategy and process for managing content assets and creative usage of assets worldwide; influence campaign concepts by suggesting content that is compelling and drives intent to purchase
- Partner with marketing managers to understand product positioning, target audiences and go-to-market strategy; coordinate briefings with marketing team and managing vendor teams to secure relevant content on an ongoing basis
- Manage proactive communication of status on content requests and approvals
- Contribute write-ups on rationale for content recommendations in order to drive approval on selections with leadership
- Develop content assets such as screenshots and content asset compilations for packaging, retail and digital marketing
- Manage catalog of content assets, with consistent tracking and communication of negotiated terms, expirations and usage limitations; communicating consistently with teams to ensure clarity of content use
- Partner with counsel on vendor contracts, and track term expirations
- Develop, own and continually improve content process and opportunities – establishing best practices to drive a streamlined process while growing the quality and breadth of available assets
- 4+ years of relevant professional experience as a project or production Manager, leading projects and managing data streams across teams
- Proven ability to lead multiple projects simultaneously, successfully delivering the required results
- Superior verbal and written communications skills and the ability to interact with senior management on a regular basis
- Experience and passion for working in a collaborative team in a fast-paced environment
- Bachelor's degree in marketing or equivalent program/professional experience
- Relevant experience in the entertainment industry, such as managing partner relationships with content providers or studios
80
Content Marketing Manager Resume Examples & Samples
- Experience with SiriusDecisions’ methodologies and frameworks preferred
- Salesforce.com and marketing automation platform experience desired; Marketo preferred
- Payments industry experience is preferred
81
Content Marketing Manager Anz-workforce Experience & Collaboration Resume Examples & Samples
- Active monitoring of available global/international content as well as content under development
- Review all project documentation, messaging objectives, product benefits
- Gather additional information, if needed, from other SMEs and product/service owners
- Follow a defined process and utilize content production tool for all deliverable
- Work with local agencies for final creative and production
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Content Marketing Manager Resume Examples & Samples
- 1) Increases visitor traffic to and engagement with the HE core websites
- 2) Drives the creation of MQL for both institution-wide and programme level adoptions for HE, and for new products and services within the HE portfolio
- 3) Powers the campaign programme with exciting and compelling content
- 4) Positions Pearson as a thought-leader on HE issues with institutions, employers and policy-makers
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Digital Content Marketing Manager Resume Examples & Samples
- Lead the development and implementation of a Thought Leadership platform for SMB
- Develop, document, execute, and continuously refine a content strategy, roadmap, and program calendar that supports and extends our breadth of products Develop innovative recommendations and solutions for releasing content
- Translate brand needs into sound recommendations for content strategy, plans and tactical execution
- Develop B2B social plan for social selling, social advocacy & social media
- Develop and manage social, creative development, implementation, tracking and tools
- Influence B2B social advocacy program
- Keep up with latest advances in search advertising platforms and technology
- Ensure integration of digital efforts into overarching marketing campaigns
- Establish KPIs for all content. Evaluate content against those KPIs and use this data assist with decision making
- Collaborate with other content creators (sales enablement manager, event manager, brand manager and potentially CRM manager) to re-purpose existing content while curating and creating additional content to meet the program needs
- Capture insights to develop targeted content that speaks directly to customer’s mindset
- Ensure all content programs embrace monitoring, measurement, analysis and continuous optimization
- Provide leadership on digital marketing strategy across internal and external partners
- Ensure all content is on-brand, consistent in terms of quality and tone of voice, for all channels including collateral, digital, social media, newsletters, and more
- Select and manage external content vendors as appropriate
- Stay abreast of industry best practices for content strategy and integrate learnings into the overall marketing strategy
- Partner with internal teams and manage external vendors to execute web content, SEO, display, mobile and emerging online media campaigns
- Implement best practices and devise strategies to drive traffic and conversion
- Working with agency and internal teams, develop and implement strong digital creative and content, including landing pages, microsites, member portals, desktop and mobile applications, infographics and banner ads
- Ensure all content is on-brand, consistent in terms of style, quality, tone and is optimized for search and user experience across all publishing channels
- Cultivate a data-driven mentality with emphasis on analysis, insight, and recommended action
- Evaluate effectiveness of digital programs through metrics and analysis
- Define and own digital marketing KPIs and budgets with the ultimate goal of measuring content effectiveness via attribution modeling
- Identify and implement marketing digital tools that improve marketing performance and efficiency (automation, asset management, etc.)Optimize use of data, technology and digital tactics to improve customer experience, leading to greater acquisition and retention of customers
- Work very closely with peers in ILI’s editorial and design teams to produce, create, and edit innovative content in support of business and marketing strategies
- Partner with teams to create compelling themes supporting product launches and programs
- Contribute to the ideas, development, creation, and implementation of all customer facing marketing programs for the business and the company at large
- Manage the content and advertising budget
- Bachelor’s degree in marketing or related field
- 10+ years’ digital marketing communications (brand and/or creative agency experience)
- Deep understanding of the digital marketing landscape, from an industry, marketer, consumer and publisher perspective
- Ability to understand, analyze and build narratives around the major trends and developments in the industry
- Strategic thinker with the ability to challenge and drive projects
- Strong creative and executional experience across all digital sales enablement platforms
- Strong creative sense and ability to inspire and provide effective direction/input to creative teams
- Experience creating multi-channel content programs for B2B, B2C and B2B2C
- Experience working with and managing advertising agency and internal cross function teams in the development and implementation of marketing communications plans
- Proven success in managing and leading in a rapidly changing environment, with proven experience in managing across both online and offline sales enablement tools and programs
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Content Marketing Manager Resume Examples & Samples
- Support corporate campaigns for content marketing assets & deliverables. Assist in the planning, creation and distribution of content and social packages. Help define the processes and measurement of that content, and feed into the monthly and quarterly reviews of content performance
- Support the development of interactive content packages with the business units intended to leverage our “hero” stories and align with the corporate brand and mission. Guide the businesses to support the creation of the story, working with our creative studio teams and web development team on the delivery and execution of the assets quarterly
- Develop regular schedule of internal communications messaging and internal notifications on our web site (SPICE) for continued updates and news to the SE community. Craft messaging and regular postings and updates. Collaborate with content marketing team on items and topics to be included
- Maintain content marketing calendar for the purposes of managing all scheduled and planned content creation and delivery from the team. Align with the Campaign team in global marketing on the development of planned content and align with key events and initiatives
- Position requires 5+ years of marketing experience, a Bachelor’s degree in Marketing or other related field
- Strong organizational skills, experience with content marketing tools or software, and social media skills are desired. Knowledge or experience in creating marketing assets and delivering on a content marketing plan are required
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Content Marketing Manager Resume Examples & Samples
- The ability to multi-task and independently manage multiple deadlines in a fast-paced environment
- In-depth understanding of social media, digital communications and writing for the web
- Ability to build strong relationships effectively with key stakeholders
- Excellent project management skills with the ability to manage multiple project simultaneously
- Strong interpersonal, writing, numerate, analytical, creative and organizational skills
- Strong speaking and presentation skills
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Copywriting / Content Marketing Manager Resume Examples & Samples
- Lead the investigation and research of emerging content distribution channels – specifically, what content requirements are needed and how to go about creating it
- Build and deliver content based on established roadmap/ editorial calendar that supports our programs and campaigns
- Execute content development including leveraging both internal and external resources (including agencies)
- You’re boldly creative. You’re unafraid to experiment, test out fresh ideas, and navigate uncharted territory. You’re happy being the one in the creative brainstorm with the most outrageous idea, and you have the wits, courage, and conviction to convince others that it’s worth trying
- You're a team player. You're know how to be independent and collaborative at the same time. A strong team player with exceptional interpersonal and communication skills who can build relationships within Neustar as well as publishers and agencies
- The Content Marketing role requires a blend of 10+ years of applied marketing and editorial experience, as well as experience leading a variety of diverse team members and stakeholders
- Excellent communication and influencing skills
- Strong relationship building and collaboration skills; ability to influence at all levels and drive decisions
- Working knowledge in B2B organizations is a plus
- Demonstrated initiative and self-driven attitude; thrives in a dynamic, fast-paced environment
- Writing and editorial experience in journalism, marketing, and public relations capacities
- Bachelor’s degree in English, Journalism, Public Relations, or related communications
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Content Marketing Manager Resume Examples & Samples
- Design content marketing strategies and set goals
- Develop editorial calendar, delegate tasks and ensure deadlines are met
- Collaborate with design and writing teams to produce a broad range of high quality content including website content, eBooks, brochures, blogs and other digital content
- Deliver engaging content on a regular basis and inspire campaign team members
- Work with digital teams to measure content considering SEO and Google Analytics
- Collaborate with social, PR, product marketing, and revenue marketing teams to share content through various channels, ensuring strong brand presence
- Assist with editing, improving and writing content as needed
- 6-8 years of marketing experience, preferably in the technology industry
- Proven work experience working in both written and digital functions
- Strong writing and editorial skills
- Proficiency in MS Office and WordPress or other Content Management Software
- Understanding of web publishing requirements
- Hands on experience with SEO and web traffic metrics
- Experience with digital media platforms
- Project management skills and attention to detail
- Excellent communication and writing skills in English
- BSc degree in Marketing, Journalism or relevant field
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Content Marketing Manager Resume Examples & Samples
- Develop, implement and manage Content Management System (CMS)
- Identify key processes, procedures and dependencies. Develop and implement standard work for CMS. Assess, catalog, and organize technology showcase content
- Develop full life-cycle content strategies for customer experience and briefing programs
- Manage creative process for the development of new content with internal customers and third-party vendors
- Coordinate with and manage AV and IT vendors
- Manage the Technical Review Plan for all content assets at the CIB
- Coordinate with other digital asset management initiatives
- Agency experience, particularly as traffic or account coordinator is highly desirable
- Strong organizational, project management, communication, and interpersonal skills
- Strong attention to detail, and an appropriate sense of urgency, prioritization and tenacity
- Must have sufficient experience to successfully navigate complex organizations and effectively coordinate work among cross functional teams
- Able to drive results absent formal authority or lines of accountability
- Must have the ability to work across organizational functions and business units with individuals in all levels of the organization and enjoy success as part of a working team
- Familiar with marketing strategy and go to market strategies
- Multi-national and Fortune 500 company experience is preferred
- Strategic branding and positioning experience required
- High competencies in PowerPoint, Excel, Word, SharePoint and Photoshop
- Proactive and results driven individual who thrives in a fast paced and dynamic environment
- Highly motivated team player with an ability to handle a fast paced environment of change
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Digital Content & Marketing Manager Resume Examples & Samples
- Develop and execute strategies that raise awareness of the Institute by leveraging content created by OCM and maximizing the reach of the Institute’s platforms with key audiences
- Create compelling and results-oriented engagement that drives traffic to: website, landing pages, forms, videos, etc
- Manage the development and reporting of digital metrics, setting standards, monitoring and tracking social media and other digital marketing analytics utilizing dashboards to optimize and enhance campaigns, measure progress, and maximize ROI; partner with OCM to evaluate results of digital campaigns; offers actionable insights based on campaign performance
- Engage with the administration, academic schools, admissions, fundraising and alumni teams, and colleagues within MarComm to understand needs and relevant topics for content and promotional audiences and goals
- Provide input for paid search and SEO strategies and tactics, working with the Social Media Coordinator and Senior Web Content Manager to achieve results
- Work with clients within MarComm and across the Institute to develop advertising and other strategies for external promotion and reserve ad space with various media outlets on their behalf
- Conduct and/or manage market research initiatives as needed
- Ensure all digital work is consistent with the established brand guidelines and meets compliance standards
- Ensure best practices are followed in all areas of digital marketing; employ cutting-edge tactics to increase brand awareness among desired audiences
- Upholds Pratt’s commitment to advancing diversity and inclusion in communications and marketing efforts
- Track record of designing and executing high-impact digital marketing initiatives and campaigns
- Experience creating various types of content – posts, emails, newsletters, website, landing pages, calls-to-action, etc
- Ability to simultaneously handle multiple projects in busy office environment
- Excellent interpersonal skills, service orientation, and ability to handle situations with diplomacy and a professional demeanor at all times
- Proficiency in all Microsoft Office programs required; knowledge of Adobe Creative Suite preferred. CMS experience helpful
- Knowledge of Google Analytics and social media management apps/software
- Basic knowledge and understanding of fine art, design, and/or architecture industries preferred
- Highly self-motivated, highly productive, results-oriented, positive can-do attitude, analytical, team player, detail-oriented, and organized
- Must have the ability to communicate effectively with a diverse, as well as demonstrate inter-cultural competence with an understanding of the dynamics of diversity in higher education
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Content Marketing Manager Resume Examples & Samples
- Demonstrated experience in the development/execution of a content marketing strategy at a professional services firm
- Demonstrated experience in managing digital marketing campaigns and data-driven optimization
- Knowledge of SEO, email, and social media related to both content and digital marketing strategy
- Demonstrated success delivering content through digital channels
- Excellent writing and editing capabilities with a high level of creativity, attention to detail and project management skills
- Fluent in all content marketing aspects including building audiences, creative writing, platform management, SEO, email, social, analytics
- Client focused with demonstrated ability to provide quality service and advice within content marketing arena
- Creative thinker with proven ability to navigate, influence change in, and implement processes across a complex, matrixed global operation
- Ability to deliver quantifiable, measurable results
- Sound decision-making capabilities, demonstrating an ability to create persuasive and compelling recommendations
- Ability to communicate and influence at all levels within the organization with excellent presentation skills
- Highly organized, with strong attention to detail and flexibility to adapt to changing priorities
- A minimum of 4-year education in a relevant field, e.g., marketing, communications, public relations, economics, commerce
- 5 years+ experience in marketing team and program management
- Experience with Marketing Cloud, Salesforce and CMS systems a plus
- Experience understanding and leveraging measurement tools such as Google Analytics
91
Content Marketing Manager Printing Resume Examples & Samples
- Support in the definition of the online consumer experience strategy and roadmap for EMEA
- Develop regional content if needed for SoMe properties and websites
- Provide consultancy to recommend best-fit solution, including look and feel, navigation experience, and information architecture, to meet marketing or business objectives
- Plan and measure content marketing SoMe programs to reach online customers
- Manage program budgets as assigned by marketing segment leads
92
Senior Content Marketing Manager Resume Examples & Samples
- Facilitate successful project definition, planning, budgeting, scheduling, resourcing, and lead high performance project teams while facilitating relationship building among team members
- Proactively build strong relationships with business stakeholders, develop a deep understanding of their business objectives, set and manage project stakeholder expectations, and evaluate alternative business solutions as appropriate
- Proactively identify project issues and risks and create successful action plans for resolving issues and mitigating risks in a timely fashion
- Track and report on project milestones and provide status reports to management, project team, and other project stakeholders
- Manage and mentor team, as well as coach staff in appropriate time management and client interaction
- Collaborate with account management leads to develop strategic briefs and act as primary creative representative with clients
- Represent creative to client via strategic presentations and problem-solving
- Sources subject matter experts for content development as needed
- Supervises 2-3 staff members and contributes to the management of the freelance talent pool
- Sources new content development talent by actively networking
- Demonstrated history of delivering complex technical projects from initiation to implementation
- Proficient with Project Management tools. (MS Project, Excel, PowerPoint, etc.)
- 7+ years of experience and a proven track record of success in developing digital marketing content for external clients
- Bachelor’s Degree or equivalent level of experience in Marketing, Communications, or a related field. MBA or Master's degree in Communications/Marketing preferred. Must have experience motivating and leading direct reports
- Proven ability to deliver projects successfully in an environment with ambiguity, frequent change, and unpredictability
- Excellent task management, organization, and team collaboration skills
- Ability to anticipate risks and devise solutions in the moment
- Sound business and technology acumen
- Proven ability to quickly earn the trust of sponsors and key stakeholders; mobilize and motivate teams; set direction and approach; resolve conflict; deliver tough messages with grace; execute with limited information and ambiguity
- Ability to navigate a highly matrixed organization effectively
- Excellent ability to work in a team environment as a focused and versatile team player that is comfortable under pressure
- Strong work ethic and willingness to take ownership of wide-ranging responsibilities
- Persistence, resourcefulness, drive, and ability to work proactively
- Desire to contribute meaningfully to project management team and assist in formation of a Project Management Best Practices and system implementation
- Ability to mentor junior and mid-level project managers
93
Content Marketing Manager Resume Examples & Samples
- Drive the content marketing strategy for Women’s and Home based on customer insights, business trends and company priorities
- Create and manage seasonal Project Briefs (e.g. wireframes, content maps, etc.), working in conjunction with the project management team
- Develop the overall site calendar based on merchandising and brand objectives, leveraging past results and campaign objectives
- Report on results on campaign performance, leveraging Omniture, driving continuous improved learnings and site execution
- Collaborate with corporate partners on the execution of merchandising, branding and marketing initiatives
- Serves as the main digital liaison for RL Advertising shoots, providing online shot list needs and ownership
- Ensure all teams (project management, creative, product and more) stay true to the project objectives and goals
94
Content Marketing Manager Resume Examples & Samples
- Develop strategic content plans that include audience development, competitive landscape analysis, content ideation, and amplification strategy
- Bring innovative, inspiring and award-winning thinking to Profero clients to ensure we retain and grow the business
- Manage third party content partnerships and oversee blogger outreach initiatives
- Provide content quality and consistency control
- Assist in new business pitches
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Content Marketing Manager Resume Examples & Samples
- Collaborates with key marketing stakeholders to develop a marketing communication strategy for key projects and strategic initiatives
- Helps to improve the department and company’s overall communication processes
- Ensures that the company's internal website (Intranet) remains up to date
- Collaborates in publishing information on our corporate and commercial sites, as well as on our blogs and social networks according to current Web best practices and standards
- Partners with Corporate Public Affairs office on the communication of new product launches to external customers to gain positive media exposure
- Be the voice of our business by partnering with our team and industry experts to create compelling content to effectively engage with our target audience
- Developing and implementing content strategy, ensuring all content is strategically sound and has multiple uses to maximize its stakeholder engagement value, while continuously seeking ways to streamline workflow and improve efficiency
- Partnering with key business team members to understand business and marketing goals, ensuring content strategy is in alignment with goals and all content creation needs are accordingly prioritized
- Minimum of 5 years of relevant experience, preferably in editing, and promoting/propagating digital content (e.g., blog posts, case studies, white papers, presentations, web pages, videos, and infographics) for social media and web ecosystem, as well as experience with SEO, SEM, and content analytics
- Experience in healthcare marketing communication preferred as well as understanding of medical/hospital terminology is highly desirable
- Leadership: Desire and ability to lead the organization to ensure goals achievement
- Excellent verbal, written, and presentation/communication skills
- Copy writing and editing experience strongly desired
- PR, Media Relations, and advertising experience strongly desired
- General knowledge of software such as Quark, Photoshop, Microsoft Office (Word, Excel, PowerPoint, Outlook)
- Strong work ethic, self-motivation, and resourcefulness
- Exceptional storyteller, who’s able to translate technical information and promote it to a scientific / technical audience
- “Digital native” with hands-on experience creating and implementing content marketing strategy; keeping current on latest technologies and trends
- Understanding of content marketing measurement so as to apply metrics-driven insights for the continuous optimization of content marketing strategy
- A strong team player with exceptional interpersonal and communication skills who can build relationships within Abbott as well as with vendors and agencies
- Unafraid to experiment, test out fresh ideas, and navigate uncharted territory
- Build and deliver content based on established roadmap/ editorial calendar that supports our programs and campaigns across various channels, including new and emerging content forms (social media, videos, articles, etc.)
- Overseeing and coordinating the creation/publication process of all online and off-line content leveraging both internal and external resources
- Reviewing and editing select content created, and implementing practices to ensure consistency of corporate messaging and brand voice across all communications. Creativity in storytelling a must
- Understanding related content marketing measurement and analytics for ongoing content marketing optimization
- Others marketing duties as assigned by direct manager and executive team
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Content Marketing Manager Resume Examples & Samples
- 3+ years digital marketing experience
- 1+ year B2B marketing experience
- A background working in or writing about B2B cloud technology companies, mobile technology companies, or sales automation technology companies is preferred
- Marketing communications experience is a plus
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Content Marketing Manager Resume Examples & Samples
- 3 – 5 years of content marketing or copy writing experience preferably in the B2B enterprise software industry
- A prolific content creator with superb writing skills and have a passion for storytelling
- Proven track record with published content in both traditional media and online
- Creative, flexible, and work well in a fast-paced, results-driven, deadline focused environment
- A self-starter who owns your own success metrics and takes projects from start to finish
- A basic understanding of the processes around inbound marketing, marketing campaign, demand generation, and leads capturing and nurturing
- Be an experience and accomplished collaborator
- Skills in using Adobe Creative Suite is preferred
- Bachelor’s degree in Journalism, English, Public Relations, or related field
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Content Marketing Manager Resume Examples & Samples
- In-depth knowledge of the HubSpot Content Optimization System and Hubspot Marketing Software Certification
- Knowledge of the construction industry
- Experience creating content for audiences such as owners/developers, architects/engineers, general contractors, and subcontractors
- Graphic design skills and experience in Adobe Creative Cloud programs such as InDesign, Illustrator, Photoshop
- Experience working in and managing data in a CRM
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Content Marketing Manager Resume Examples & Samples
- Identify content needs and propose creative new ways to tell the McAfee story
- Work closely with key stakeholders office of the CTO, solutions marketing, sales, and technical experts to create targeted and compelling content relative to assigned customer narrative and solution set
- Research, write, and edit content, including but not limited to case studies, whitepapers, blog posts, ebooks, social media posts, video scripts, infographics, emails and web copy
- Review program/campaign objectives, messaging, product and solution customer benefits to build and execute on end to end marketing and competitive programs that drive awareness, engagement and pipeline
- Work with product management and marketing team to understand products, solutions, the roadmap and competitor's strengths/weaknesses
- Create content using templates and guidelines to adhere to brand, customer journeys, targeted personas and creative platform guidelines
- Collaborate with the Editorial Leader to develop the content plan, editorial calendar and schedule content production & asset creation
- Work via Content Operations team or with local agencies for final content creative and production
- Work with Digital Marketing & Media teams on the creation of web landing pages, Email & Lead Nurturing journeys through Eloqua, Web banners and other related online assets. Liaison with Social, Events, Comms and other functions on the assets & format required to suit the execution method
- Manage the processes for content creation and upload onto the content marketing platform
- Measure and report on content performance, both quantitatively and qualitatively, to enable optimization
100
Maven Web Content Marketing Manager Resume Examples & Samples
- Responsible for the overall management of Maven.com
- Leads and participates in discussions with all Maven stakeholders to define requirements for Maven.com
- Responsible for partnering with agency, Maven Marketing, and GM IT to create work-flows, processes and documentation for prioritizing and making marketing updates
- Works with agency lead to identify, communicate and approve design and copy updates
- Manages coordination with all market leads to ensure Maven.com is accurately updated with copy, videos, stills etc. in the correct formats
- Creates and adapts content, as required
- Schedules and publishes semi-monthly blog updates & content
- Responsible for publishing content and page updates
- Responsible for GM legal and any required brand approval on Maven.com
- Supports marketing technologist and GM IT to identify platform enablers and upgrades to Maven.com
- Coordinates with agency and GMIT to ensure media & site tagging, as well as SEO optimization & implementation
- Provides recommendations of improvements and new strategies to employ on Maven.com based on results and analytics provided by Maven analytics lead and agency analytics lead
- Bachelor's degree in Marketing, Business, or related technical field
- 5+ years of digital marketing experience or related technical field
- 3+ years producing digital content
- 2+ years of publishing on Adobe Experience Manager
- Knowledge of HTML coding a plus
- Ability to write, edit and proof-read quality written content
- Knowledge of industry best-practices, including content delivery standards and usability
- Strong skills in industry-standard Adobe photo, audio and video editing software
- Very detailed orientated
- Excellent interpersonal, analytical, problem solving, negotiation and facilitation skills as well as oral and written communication skills
- Good understanding of Search Engine Optimization
- Ability to work productively in a team environment across functions
- Ability to work independently, with minimal supervision
101
Content Marketing Manager, Customer Loyalty Resume Examples & Samples
- Support the Head of Customer Loyalty in defining the content proposition and requirements to drive engagement and value for new subscribers
- Work in partnership with our customer experience agency to produce persuasive, compelling and on-brand communications, to exceptionally high standards, and iterate those communications on an ongoing basis
- Work in partnership with Editorial and content leads from the wider circulation team to identify, package and surface the most compelling editorial content
- Establish consistent messaging and signposting to ensure subscribers can easily understand and leverage their core subscription benefits
- Work closely with the Optimisation & Insight Specialist to monitor and understand content performance, within and across channels, establishing the key drivers of loyalty
- Identify opportunities to improve communication content and performance, continually feeding those opportunities into the testing road map
- In-depth experience in a previous content marketing, direct marketing or customer loyalty role, with a focus on email or direct mail
- A successful track record of developing marketing communications to deliver substantial improvements in sales performance or customer retention
- Previous working knowledge of producing and editing persuasive and compelling marketing copy, to an exceptionally high standard
- Directing customer experience or direct marketing agencies to deliver outstanding content and communications
- A comprehensive understanding of the key factors influencing customer loyalty for both digital and real world print products, especially as they relate to the media and customer on-boarding
- A proven track record of delivering impactful content marketing campaigns; evidencing an understanding of content marketing principles and how they relate to the media industry
- An understanding of customer retention models and the key drivers of lifetime value
- An obsession with understanding the customer; able to put yourself in the mind of the audience to create engaging, aspirational, relevant content
- Exceptional written and spoken English; with highly creative and impactful copywriting skills
- A high degree of numeracy with outstanding attention to detail
- Supremely well organised; capable of working to deadlines and managing conflicting priorities
- The ability to collaborate with team members and other internal stakeholders to shape messaging frameworks and content
- An eagerness to learn, keep up-to-date with developments in media and marketing and following content marketing and design trends
- A keen ambition to shape and develop your role in the medium and longer term
- Willingness to travel occasionally if needed
102
Content Marketing Manager Resume Examples & Samples
- Bachelor’s degree in Marketing, Journalism or relevant field with a minimum of 7-10 years experience related work experience
- Proficiency in WordPress, Hubspot, Marketo or other marketing automation and content management software
- Editorial mindset with an ability to predict audience preferences
- Hands on experience with SEO, website design and web traffic metrics
- Expertise in social media platforms
- Familiarity with GPS and GIS technology or other related technology desired, e.g. wireless, handheld computers, software solutions, etc
103
Content Marketing Manager Resume Examples & Samples
- Support the Enterprise Lead Generation Content team with the creation of both new premium content and the maintenance of existing premium content to support Lead Generation goals
- Collaborate with Product Marketing to create new and maintain existing core content to support Product Go-To Market strategy and deliverables
- Integrate Content into existing and new Sales Enablement tools and processes
- Manage organization of Content in collaboration with Marketing Operations
- Create Sales Enablement best practices in collaboration with cross-functional teams
- Manage internal Sales Enablement Nurture type of programs to educate and engage Sales teams
- Create multi-media tools to increase engagement metrics for premium and core content
104
Content Marketing Manager Resume Examples & Samples
- Manage the creation of 60+ articles for the Content Standard each month
- Write regular stories for the Content Standard that inspire, motivate, and entertain our audience. Your ability to keep people engaged is key!
- Edit stories by internal and external contributors for style, grammar, punctuation, syntax, spelling, SEO, and any other kind of editorial rule you deem fit
- Lead and coach internal and freelance content contributor, providing consistent feedback to writers. You’re the editorial coach who helps writers reach the next level of their careers!
- Build and maintain the annual content strategy for Skyword via industry research, competitive research, audience surveys, internal/external interviews, and collaboration with marketing leadership
- Quarterly content initiatives. Pitch, plan, create, and promote content initiatives for Skyword.com
- Complete monthly reporting on the acquisition, engagement and conversion of our audience
- Lead monthly editorial meetings to refine the editorial calendar for the following month
- Build content partnerships and syndication opportunities with 3 new publications per quarter
- Create and schedule the publishing of social media content across Skyword Facebook, LinkedIn and Twitter
- BA/BS, BA in creative writing, journalism, marketing, or communications
- Editorial skills (copywriting and editing)
- 1-3 years of experience in print or digital journalism including writing and editing
- 1-3 years of experience in inbound marketing
- Creative and process driven with success working in a deadline-driven newsroom environment
- Excellent communication skills and ability to deliver constructive feedback to team members
- High levels of integrity, autonomy, and self-motivation
- Ability to think strategically and identify and resolve problems, while maintaining a positive attitude
- Organizational and time management skills are must-haves
- Prolific writer
- Ability to write reports
105
Content Marketing Manager Resume Examples & Samples
- Work with cross-functional teams to execute partner programs and promotions
- Coordinate development of content and edit material provided by partners
- Provide creative direction for appealing presentation of partner content
- Set schedules and manage deadlines to meet partner and company expectations
106
Content Marketing Manager Resume Examples & Samples
- Design content marketing strategies to develop effective content and maximize reuse
- Act as a primary content creator in the language solutions area of SDL’s business
- Collaborate with design teams to produce high quality content in multiple formats
- Edit, proofread and improve content
- Optimize content considering SEO and Google Analytics
- Develop and maintain asset maps for the area of focus
- Interview customers and salespeople to generate ideas to increase customer engagement
- Organize and deliver annual catalogue of solutions and technologies that SDL offers
- Develop and update asset maps to communicate our content inventory to the rest of the organization
- Share content through various channels, ensuring strong web presence
- Bachelor’s Degree in Marketing, English, International Studies or a related field
- Proven experience working as a creative content creator and with deep understanding of the language services and technology industry
- Must be a prolific writer
- Proficiency in MS Office and Wordpress or other content management software. Understanding of web publishing requirements
- Editorial mindset with an ability to predict audience preferences and have a nose for the story
- Ability to write reports, business correspondence, and marketing collaterals
107
Senior Content Marketing Manager Resume Examples & Samples
- Manage the content workflow process and create & manage master editorial calendar for the holistic and prioritized view of deliverables
- Develop engaging content for digital demand gen activities including: customer facing emails, campaign landing pages, digital advertising, DNB.com product copy and DNB.com promotional copy
- Work with regional teams on minor collateral and content updates
- Write customer facing stories after interview completed and messaging developed; create short-form content; create content for other digital needs as they arise; assist other writers with research
- Surface editing of content developed by other team members
- Obtain copy approval and execute revisions if required
- Ensure consistency in concrete editorial standards and style guidelines; ensure that content is tagged appropriately; facilitate messaging testing and periodic assistance with inputting content into content docs, identifying related content, and auditing after pages are live
108
Content Marketing Manager Resume Examples & Samples
- Train people up in all fields pertaining to content marketing
- Ensure content is being planned in a timely manner and content targets are being met
- Ensure unrivalled, high quality production values are adhered to at all times
- Scout for partnership opportunities with external contributors and/or publishers in order to reach new audiences
- Monitor overall blogs health and performance and ensure best search engine optimisation practices are being followed by all members of the team
- Meet with Trading and Marketing teams to gather needs in order to be able to plan content efficiently
- Liaise with the other marketing channels to find ways of amplifying the content
- Carry out regular quality assurance checks on content
- Identify new features and functionalities for the blogs with the goal to increase engagement and improve conversion rates
- Use standard reporting tools like Google Analytics to analyse website’s statistics
- Build reports in order to communicate results to the rest of the team
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Content Marketing Manager Resume Examples & Samples
- Establish a calendar to ensure consistent content production
- Manage the production and distribution of whitepapers, reports, case studies, infographics, e-books, webinars, videos and other content resources to engage and educate target prospects and customers
- Manage the corporate website blog, posting new content frequently to optimize search hits and increase site visits
- Match content with market segments and buyer personas, helping accelerate the customer lifecycle and nurture prospects to close
- Edit content generated by internal thought leaders, and write original content as needed
- Re-purpose existing content into various formats and channels to extend promotional life
- Supervise outside content creators and curation services, as needed, editing to ensure brand and messaging consistency
- Set success metrics and track progress using qualitative and quantitative data
- Excellent communication skills, both written and in-person. You deliver your ideas clearly and confidently
- 2-5 years’ experience producing digital content across channels and platforms
- Past experience with the energy/oil/gas industry is preferable but not required
- A dual-minded perspective: You’re creative and a strong writer/editor who’s also comfortable with process, scale and data analysis for decision-making
- A self-starter who loves collaboration. You’re comfortable working independently as well as influencing cross-functional teams
- Bachelor’s degree or equivalent working experience
110
Content Marketing Manager Resume Examples & Samples
- Write and edit a broad variety of marketing collateral, including thought leadership and educational materials
- Guide the content creation process, providing clear, objective opinions while working collaboratively with marketing, product development and others
- Tailor messages for different audiences and drive content repurposing and reuse
- Review externally developed materials to ensure adherence to brand guidelines and voice
- Connect deeply with audiences about trends and issues they care about in their roles and industries, helping to motivate, educate, and inform
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Content Marketing Manager Resume Examples & Samples
- Create competitive advantage by articulating the content strategy that address key client imperatives
- Develops messaging, and storylines for the HR target audience
- Drive profession eminence, by applying domain expertise to ensure a single voice for IBM across all segments
- Package and manage content for social media and digital channels and support to external eminence and reputation
- Drives content to activate clients, sellers and business partners through scalable but customizable experiences that differentiate IBM’s capabilities
- Leads integration of IBM solutions targeting HR professionals into marketing plan
- Collaborates with Portfolio Marketing Manager, Campaign Manager and Digital Strategist to create and execute plans to activate conversations
- Collaborates with agencies in order to generate the right content materials for the target audiences in line with the business priorities and to drive the business objectives
- Fluent spoken & written English
- Degree, 6/8 yrs relevant experience
- Project Leader skills, virtual
- Problem solving techniques and work the matrix capabilities
- Confidence, flexibility, personal ethics
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Senior Content Marketing Manager Resume Examples & Samples
- Create a formal plan for content marketing strategy in 2017 and beyond, including processes, metrics, test & learn cadence, infrastructure, reporting, and a framework for prioritizing different persona + funnel stage content
- Work with existing content assets, internal content resources, and 3rd party content creation resources to prioritize, define, and create the content you’ll need most to be successful
- Short term, identify the “lowest hanging fruit” and quickly produce the content AWSMP needs the most. Diagnose and fix what isn’t working. Start onboarding the agencies and contractors. Longer term, create a 1-3 year strategy, solicit stakeholder feedback, and present your plan
- Create a “Content Marketing Dashboard”” to guide daily optimization and a distilled exec dashboard to regularly show upper management
- Work closely with digital marketing channel owners (email, site merchandising, PPC/SEO, etc.) to understand content needs, opportunities to improve existing content, and prioritize the work. When the status quo is outgrown or insufficient, make a compelling case to change it
- Work with internal PMM, Category GTM, and AWS Marketing to identify the core messaging and develop the big-picture understanding you’ll need to ensure content resonates
- Work with AWS Marketplace BI/analytics to understand current capabilities, tools, roadmap, and identify short-term “must haves” vs. long-term “nice to haves” that you’ll request
- Stay in close contact with “central” AWS Marketing, particularly Global Field Marketing, so that you’ll understand what content exists already, dependencies, and overlaps
- When opportunities arise to weave in AWSMP into content created/driven by other teams, advocate for its inclusion and craft the perfect solution
- This position is based out of Seattle and paid relocation is available for the right candidate
- 5+ years working in content creation and content marketing, from hands-on work to management work (including agency management)
- 5+ years in working directly or indirectly with key digital marketing channels. E.g., email (especially email automation), site merchandising, SEO/PPC, display/retargeting, and social media
- Acuity with the strategy, tactics, metrics, and best practices for growing top funnel vs. middle/bottom funnel and the different role content plays at each stage
- Proven record of working across multiple stakeholders, multiple departments, and multiple digital channel owners
- Track record of responsibility for large content budgets and implementing the editorial processes, calendars, and metrics to manage/optimize them
- Experience with a “test and learn” culture, especially as applied to content, being especially adept at learning what content works best through testing and iteration
- Experience owning a content marketing dashboard, taking action based on it, and explaining takeaways (including corrective action) regularly to working teams and executives
- College degree in a related discipline
- Excellent communication skills, especially in writing
- Knowledge of cloud computing and AWS
- Prior experience working within a 3rd party vendor ecosystem
- Experience with analytics/reporting software, especially Site Catalyst and Tableau
- International content and digital marketing experience or experience in localization processes
- Conversational ability or fluency in French, German, Japanese or Hebrew
- Familiarity with SQL (to modify existing queries or better yet the proficiency to write new ones)
- Experience using the AWS suite of services from the customer POV
- Experience using the software sold on AWSMP from the customer POV
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Associate Digital & Content Marketing Manager Resume Examples & Samples
- Deliver the Digital Communication via Paid-Owned-Earned Channels with a focus on YouTube, LEGO.com & Facebook
- Provide in-house consulting and strategic guidance to the Europe Central marketing franchise teams (Brand Managers)
- Support the digital transformation of the LEGO Group through local capability building and innovation
- Build in-house expertise on paid digital execution via media agencies and creative agencies
- Collaborate with digital counterparts within local and global functions across the LEGO Organization
- Maintain a strategic overview of EUC digital spend (bought, owned, earned)
114
Content Marketing Manager, Japan Resume Examples & Samples
- Minimum 8 - 10 years of professional marketing experience
- International experience highly desirable
- Bilingual (Japanese and English) language skill
- Ability to plan and manage holistic marketing campaigns based on a strong understanding of marketing tools including advertising, media planning, events, and web initiatives
- Write persuasive prose - messaging that cuts through the competition and speaks to the heart
- Strong oral and written communication skills in Japanese (native) and English (business level or above)
- Experience in B2B demand generation marketing across inbound and outbound digital tactics, direct marketing, events and Telemarketing/Inside Sales management
- Proven ability to collaborate and influence senior business leaders
- Exposure to the broad spectrum of digital marketing techniques
- Motivated, with a record for taking initiative to deliver results
115
Digital Content & Marketing Manager Resume Examples & Samples
- Develop and execute digital advertising strategies that raise awareness of the Institute by leveraging content created by OCM and maximizing the reach of the Institute’s platforms with key audiences
- Manage the development and reporting of digital metrics, setting standards, monitoring and tracking social media and other digital marketing analytics utilizing dashboards to optimize and enhance campaigns, measure progress, and maximize ROI; partner with OCM to evaluate results of digital campaigns; offer actionable insights based on campaign performance
- Uphold Pratt's commitment to advancing diversity and inclusion in communications and marketing efforts
- Perform all other duties as required
- Track record of designing and executing high-impact digital advertising initiatives and campaigns
- Results-oriented, positive can-do attitude, analytical, team player, detail-oriented, and organized
116
Content Marketing Manager Associate Resume Examples & Samples
- Assist and manage the creation and periodic updating of event content for Enterprise Americas events including presentation decks, invitations, round-table discussion documents, etc. and collaborate with the events team and field marketers on needs/priorities
- Manage and prioritize content requests from supported teams as they come in
- Leverage and repurpose existing content to create “snackable” pieces of content that extend the lifecycle of high-value pieces
- Provide copy editing, writing and simple design support to supported field marketing and client marketing teams when needed. Utilize established templates for existing content types in Adobe InDesign to ensure consistent format and style
- Manage requests to update outdated content to new brand or version standards
- Measure and report on the effectiveness of content with the purpose of improving resource allocation, efficiency and revenue generation
- Assist in periodic content audits and deployment of annual content survey
- Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience in all channels
- Be aware of, and comply with, all corporate policies
- 2-3 years of experience creating content and copy for print, web and social media
- Experience working with cross-functional teams and vendors on schedules and deadlines
- Experience with Adobe InDesign and Creative Cloud is required
- Excellent copywriting and editing skills and outstanding command of the English language (writing sample required)
- Ability to flourish in an extremely fast-paced, high-growth environment
- Ability to be self-motivated but also collaborate with internal teams and vendors when appropriate
- Excellent time management and organizational skills and ability to prioritize projects to meet deadlines
- Familiarity with the creative process both internally and with vendors
- Excellent writing, presentation skills and communication skills
- Eye for good design
- Strong relationship skills – both in developing relationships with the field, other cross-functional constituents as well as critical third party resources when necessary
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Content Marketing Manager Resume Examples & Samples
- 3-5 years of experience writing marketing materials targeted to mid market and enterprise organizations. Former copywriters ideal
- Blogging: Own, create content and manage the daily production and posting of content for company blog
- Manage a 90-day content calendar that outlines the specific materials that we will publish across all channels
- Overall Writing: Contribute copy for marketing campaigns, including PR, website, collateral, sales enablement, blogs, corporate communications, signage and other materials, which support the overall marketing strategy and ensure consistency with brand voice
- Social Media Management: Manage our existing social platforms and work with marketing to build and execute influencer marketing and social strategy
- Metrics ownership and analysis of materials and campaigns across distribution channels
- Contribute to the ongoing evolution of TTI surrounding marketing best practices
- Able to work comfortably in a hands-on, multi-tasking, deadline-driven environment
- Experience in working with cross functional teams
- Creative thinker, strategic thinker, problem solver
- Experience in lead generation and sales tool creation is a plus
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Content Marketing Manager Resume Examples & Samples
- Work with content marketing agency to develop monthly editorial calendars, including all social properties and content hub
- Partner with brand and channel marketing team to develop evergreen and campaign content strategies to support brand and product goals
- Develop content that meets key needs in user journey and is aligned to consumer personas
- Monitor content marketing KPIs, track progress and provide recommendations to meet or exceed goals
- Management of website content hub, including user experience, design, A/B testing, tracking, and content changes
- Stay informed of ever changing best practices and provide ongoing recommendations for new initiatives that drive value, including testing plans, key assumptions and goals
- Create media plans to support syndication of content on key channels and prove ROI
- Manage large campaigns through to completion, including cadence strategy, video and article production, website and e-mail integration and user generated content
- Responsible for video and image rights and ensuring all content is maintained in digital asset tool
- Work with product and brand managers to understand key priorities and make necessary investment or strategic changes based on changing needs
- Present monthly and quarterly results to internal stakeholders with ability to tie results and recommendations to business objectives
- 5+ years of relevant digital marketing experience
- 2+ years of social media management experience
- Willing and able to travel at least 10% of the time
- Experience in collaboration / creative input with agency partners or internal creative teams
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Creative & Content Marketing Manager Resume Examples & Samples
- 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major
- 2 years of experience in the marketing, community management or related professional area
- Knowledge and understanding of Hotel management
- Fluent English both oral and written is essential
- Fluent Arabic both oral and written is desirable but not essential
- Knowledge of online competitor landscape in Dubai
- Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems
- The ability to create original and unique graphics, content and copy for distribution on all Social Channels - Twitter, Facebook, Instagram, YouTube etc
- Graphic layout skills, knowledge of Adobe Photoshop would be an added advantage
- Advanced Computer / Social Media Skills - Must be able to demonstrate a strong knowledge and practicality of technology and its’ up to the moment application
- Video Editing Skills - Understanding of or experience with digital video, social photography and online music curation
- Social Media Knowledge - Advanced skills with social media and community management applications and analysis tools
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Content Marketing Manager Resume Examples & Samples
- Oversee and optimize Uber for Business Blog and all other owned content
- Own Uber for Business editorial calendar and long-form brand guidelines
- Manage Uber for Businesses team of freelance content contributors
- Publish and syndicate all forms of content across both owned and syndicated channels
- Write blog posts, whitepapers, webinars and oversee the development of large-scale data program content
- Develop content for Square’s partner and syndication relationships, including native placements
- Work closely with SEO, Product Marketing and Communications to define and drive product and educational narratives
- 5-7 years of post-university work experience and a BA/BS in a related field such as journalism, marketing or communications
- Experience in editorial and strategic content marketing, with a focus on business, finance or technology
- A love of writing and content production -- this role will focus heavily on writing and development
- Top notch editing skills
- Experience managing a content management system
- The ability to think strategically and develop comprehensive product and educational narratives
- Experience managing a team of writers and contributors
- Track record of developing and managing a robust editorial calendar
- Working knowledge of SEO best practices, search engine algorithms and ranking strategies
- A creative approach
- An energetic and willing attitude
- Experience in B2B marketing, with exposure to enterprise organizations
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Showcase Content Marketing Manager Resume Examples & Samples
- Act as primary contact for product owners, regional showcase managers, and internal/external requests for Showcase marketing content
- Work with our agency to develop an ongoing content strategy to create fresh product experiences with a consistent narrative for distribution to global Showcases
- Monitor Showcase demos to ensure that product demos are updated with new experiences and technical requirements in partnership with product owners and technology vendors
- Serve as the demo expert and manage locally guided tour scheduling and events with customers, Board of Advisors and global executives
- Develop and analyze metrics to evaluate impact and effectiveness of Showcases to meet business objectives
- Establish collaborative relationships with multiple global business stakeholders and external partners to extend our digital commerce story
- Partner with internal business units on the planning and execution strategy for Investor Day and media experiences featuring Showcase products
- Lead the training and certification program for Brand Ambassadors with high potential employees
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Content Marketing Manager Resume Examples & Samples
- Develop content strategy aligned with short-term and long-term marketing targets
- Collaborate with marketing and design teams to plan and develop site content, style and layout
- Create and publish engaging content
- Edit, proofread and improve writers’ submissions
- Optimize content according to SEO
- Use content management systems to analyze website traffic and users engagement metrics
- Work with social media teams to recommend distribution to online channels and social media platforms to increase web traffic
- Develop an editorial calendar and ensure marketing team is aware and on board
- Ensure compliance with law (e.g. copyright and data protection) and internal requirements for legal/brand approval
- Proven work experience as a Content manager
- Hands on experience with MS Office and WordPress
- Familiarity with social media
- Good organizational and time-management skills
- A hands-on approach to problem-solving
- Outstanding interpersonal skills, including the proven ability to work across different audiences, personalities and experience levels
- Ability to analyze data and information and make data-driven business decisions and/or recommendations
- Experience with CRM and marketing automation systems (Percolate), Salesforce, HubSpot, Adobe Analytics and other relevant web analytics tools
- Strong technical aptitude characterized by the ability to understand technical concepts, value proposition and benefits and translate them to a variety of audiences
- Substantial agency and/or project management experience of the creative process from project scope and objective setting, brief and program development through production
- Excellent project management and organizational skills, including the proven ability to handle multiple complex projects simultaneously with multiple audiences and against deadline
- B2B and B2G marketing experience is a plus
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Content Marketing Manager Resume Examples & Samples
- Collaborates across functions and departments to deliver an effective content marketing strategy and editorial plan to meet the business objectives to ensure profit growth
- Integration of content programs with brand campaigns to drive brand to demand
- Channel management of digital content hubs and all supporting social channels including email / newsletter distribution. This person must understand the basic best practices of the main social media channels, which content and approaches work on each and why
- Work in conjunction with Public Relations to create synergies with messaging
- Research, analyze and monitor financial, technological, and demographic factors so that market opportunities may be capitalized on
- Plan, create and oversee the hotels advertising and promotion activities, including print, electronic, and direct mail
- Oversee copywriting, design, layout, and the production of promotional materials, newsletters, flat sheets etc
- Follow the annual budget and administer that budget in a fiscally responsible manner
- Maintain an up-to-date photo and video library,
- Balance operational, administrative and Colleague needs
- Follow departmental policies and procedures
- Follow all safety policies
- Previous experience within marketing and design
- Computer literate in Microsoft Windows, InDesign and other relevant computer applications required
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Content Marketing Manager Resume Examples & Samples
- Edit, proofread and improve writers’ posts
- Optimize content according to SEO guidelines
- Bachelor’s degree in related field like Marketing, Business Administration, Journalism, Media, International relations, Psychology, Law, English, or any other related field
- 2-3 years of operative experience in the field of content marketing and first experience in PR
- Hands on experience with Drupal CMS is a plus
- Exceptional communicative skills
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Content Marketing Manager Resume Examples & Samples
- Write and edit posts for the Zendesk blog and Relate
- Research, write, and edit many other types of content for the Zendesk Library and other channels: white papers, articles, ebooks, guides, infographics, customer stories, presentations, social media posts, newsletters, emails, content for live and virtual events, etc
- Collaborate with colleagues in marketing, creative, support, product, and sales to brainstorm, develop, and distribute content that appeals to our global audience of customers and prospects
- Identify and collaborate with external resources—including customers, partners, freelancers, and vendors—to develop, write, edit, and distribute content
- Help manage and maintain all the behind-the-scenes systems and processes that keep us running like a well-oiled machine: editorial calendars, content inventories, analytics, etc
- Serve as a reporter at live events to create content
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Content Marketing Manager Resume Examples & Samples
- Responsible for content marketing strategies, plans and assets, including positioning frameworks, messaging, professional presentations (story, script and slides), talking points, FAQs, marketing materials including campaign/ad copy, white papers, blog posts, infographics
- Manage and coordinate with Corporate Communications on Internal and Executive Communications for business unit
- Prepare strategic content marketing plan for vertical
- Ensure content marketing strategy is consistent and reflects the organization's strategic vision and roadmap
- Refine core messaging to ensure organizational consistency in all aspects of communications, including development, organization and education
- Create, edit, design and deliver presentations in multiple formats using professional graphics/images and messages
- Craft messaging for executive spokespeople to be used for communicating to customers and influencer audiences
- Establish strong relationships across business unit verticals, marketing, product, sales and support organizations
- At least 5 years’ experience in marketing communications
- Strong PowerPoint skills required
- Strong knowledge of B2B marketing mix and media channels; PR experience a plus
- Extensive experience in messaging and value proposition development
- Experience developing and implementing content marketing strategies for diverse audience segments
- Superior presentation creation, written and verbal communication skills
- Strong copy writing and proofing skills a must
- Must stay current with and comprehend major business economic and technology news, government regulations and compliance
- Inventive, perceptive self-starter, capable of adapting quickly in a fast-changing environment
- Ability to develop stories, narratives and connect the dots between mega-trends, economic movements and our global target markets
- Proven conceptual and project management skills
- 4-year college degree, preferably in Communications, Marketing or Business
- Ability to review market research, data and analyses to uncover underlying drivers, assess potential impact, and design aligned communication strategies and metrics
- Experience in working in a matrix environment with multiple stakeholders and partners
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Content Marketing Manager Resume Examples & Samples
- Essential duties and responsibilities include the following (other duties may be assigned)
- Fully manage the process of producing the Essential Edge, including researching and creating content for company-focused articles designed to enlighten and motivate Young Living employees and members
- Serve as a main liaison between the Young Living marketing team and outside publication vendors to deliver compelling, inspiring, and timely content for additional, third-party company publications. Generate ideas and write articles for these additional publications
- Research and create content highlighting Young Living products, events, members, and the latest company news and updates
- Design and lay out the Essential Edge using the Adobe CC suite—primarily using InDesign, Photoshop, and Illustrator
- Work closely with the Creative Services team to develop high-quality images that enhance and promote Young Living’s corporate messaging
- Adhere to brand style guides for both copy and design to produce a cohesive, appealing pieces for the overall Young Living brand
- Periodic travel will be required. Many Young Living events take place at the company’s farms in Idaho, Utah, Ecuador, Peru, France, and elsewhere in the world, as well as annual conventions both locally and out-of-town. Writing articles covering these and other events, and obtaining member interviews is an important function of this position
- Constantly seek opportunities to improve the quality and international consistency of the Essential Edge. Collaborate with Marketing Communications team to evolve the look, feel, and voice of the publication
- Consistently meet production deadlines while maintaining the ability to willingly accept change in direction and instruction
- Must be able to work effectively and establish rapport with company leadership and successful member-leaders
- Regularly update supervisors and project owners on progress of Young Living’s publications; high level of communication crucial
- Communicate with international offices as needed in order to meet deadlines and create consistent messaging throughout all Young Living regions
- Communicate with international offices to obtain information for articles about their areas
- Coordinate with the printing company on printing and delivery details and with the Young Living warehouse on receiving and other details
- Serve as an overflow copywriter to craft marketing copy promoting Young Living events, products, promotions, initiatives, and policies as needed
- Create infographics, social media micrographics, and other designed pieces promoting Young Living events, products, promotions, initiatives, and policies. Must collaborate closely with Creative Services team to ensure the quality and brand adherence of such pieces
- Superb written communications skills, with the ability to write in a professional, persuasive tone and to adapt messaging for the intended audience
- Strong proficiency in the Adobe CC Creative Suite, including InDesign, Photoshop, and Illustrator
- A strong understanding of marketing, communications, and the network marketing industry
- Excellent and proven people and project management abilities, with a proven record of meeting deadlines and self-motivation
- Willingness to occasionally travel to cover out-of-state or out-of-country events
- Bachelor's degree from a four-year college or university; or 2 to 4 years of related experience and/or training; or equivalent combination of education and experience required
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Content Marketing Manager Resume Examples & Samples
- Collaborate with designers, product marketers, sales professionals, and external influencers and industry experts to produce relevant, compelling and valuable content that meets the needs of all personas and audiences
- Create thought leadership content with the help of subject matter experts each month to drive leads, subscribers, awareness, and/or other important metrics (examples include web pages, case studies, testimonials, ebooks, whitepapers, infographics, video, social, etc.)
- Manage a corporate blog and content calendar
- Devise a develop a regular customer newsletter with both created and curated content
- Bachelor’s degree in marketing, communications, or a related field
- 5 years B2B marketing communications experience, preferably in technology or higher education
- A proven track record in developing highly effective B2B content
- Basic technical understanding of HTML, XHTML, CSS, Java, web publishing, Flash, etc. is a plus
- Fluency in web analytics tools, social media marketing applications and leading social media monitoring platforms
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Content Marketing Manager Resume Examples & Samples
- Work with Digital Marketing & Media teams on the creation of web landing pages, Email & Lead Nurturing journeys through Eloqua,
- Web banners and other related online assets
- Liaison with Social, Events, Comms and other functions on the assets & format required to suit the execution method
- 5+ years of professional content writing and marketing experience in the security or technology industry
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Senior Content Marketing Manager Resume Examples & Samples
- Content Strategy:Be the keeper of our brand story and build and execute plans to share and substantiate our story through various forms of content, distributed across various platforms
- Content Curation:Manage our robust portfolio of research, thought leadership, infographics, and other forms of high-value content. Edit material as necessary for clarity and crispness. Prioritize and rebrand relevant effective content and retire content that is out of date
- Content Development: Set the content calendar and project manage the creation of new content. This ranges from social media posts to substantial point of view papers. Ensure project timelines are met and that the end results showcase AchieveForum’s brand
- Content Distribution:Partner with subject matter experts to write and deploy content across an array of web and social media platforms (e.g. our blog, Twitter, LinkedIn, Facebook). This includes partnering with Demand Generation and Sales to craft effective email campaigns
- Sales Collateral: Thoughtfully design, develop, and curate content, sales material, and other forms of client-facing material to guide our buyers across the various stages of their evaluation – from early interest, to testing, committing, and acting. This will include PowerPoint slides, brochures, and a resource for RFP responses
- Sales Support: Collaborate with Sales to help them understand and use our content and sales collateral. Project manage RFP responses to ensure each response tells a captivating story and reinforces our brand in the marketplace
- New Product Launches: Design and execute multi-phased product launch plans that includes designing (new) and aligning (existing) thought leadership, developing new sales collateral, and partnering with sales to build interest and readiness
- Bachelor's degree in English, Journalism, Public Relations, Marketing or related field
- 7+ years of experience in marketing with extensive experience creating and distributing long-form and real-time content across various digital/social platforms
- Project management skills and a demonstrated understanding of how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results that achieve business goals
- Proficiency at MS Word, MS PowerPoint, Wordpress. Experience using various content management tools is an advantage
- Proven experience measuring content effectiveness to inform continuous improvement efforts
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Content Marketing Manager Resume Examples & Samples
- 5 – 7+ Years’ experience in marketing that directly aligns with the specific responsibilities for this position with demonstrated experience in content marketing
- Confident, comfortable communicator with strong written and verbal communication skills
- Strong presentation skills with demonstrated ability to influence at all levels of management through clear, informed and logical discussions/presentations
- Apply concepts such as probability, statistics, modeling, percentages, ratios, and proportions to practical solutions
- Ability to analyze complex information and to evaluate the implications of a course of action or solution
- Ability to analyze information and to evaluate the implications of a course of action or solution
- Define problems, collect data, establish facts and draw valid conclusions
- Evaluate trends in data or information
- Ability to perform under stress in cases of emergency, critical or hazardous situations
- Demonstrated ability to identify and recommend processes improvements
- Demonstrates strong interpersonal skills with a collaborative style
- Demonstrates strong project management leadership skills including, critical ability to coordinate and balance multiple projects in a time-sensitive environment, under pressure, and meeting deadlines
- Finds common ground and can gain collaboration among senior/executive management, colleagues and peers; can influence outcomes without directing or commanding
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Associate Content Marketing Manager Resume Examples & Samples
- Develops content marketing campaigns and content marketing to support K-12 campaigns based on a deep understanding of audience, message, business objective, market research, and product positioning
- Nurtures and writes content from lead generation through conversion with blogs, webinars, emails, website, social media content, etc
- Collaborates with product marketing, and corporate communication teams to ensure that copy complement marketing goals
- Maintains his or her content marketing schedules for assigned campaigns, including writing and design efforts
- Coordinates with Account Managers and the design team to facilitate the execution of content marketing pieces that require visual storytelling
- Requests metrics from the Senior Content Marketing Strategist to track KPIs and use results for future planning
- 3+ years in content strategy; an editorial or marketing communications background preferred
- Experience marketing B2B solutions (education publishing industry preferred)
- Strong cross-functional, project management skills
- Deep understanding of content channels, as well as their associated audiences and platform limitations
- Well versed in all content types including, but not limited to: short-form social posts, long-form content marketing pieces, videos, and visual storytelling through graphics and photos
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Content Marketing Manager, Gotowebinar Resume Examples & Samples
- Have a contagiously positive attitude and unfailing optimism
- Be curious and creative with a joy for experimentation and a desire to deeply understand our audience
- Be authentic, helpful and approachable
- Be resourceful and innovative in how to get things done
- Bring a lighthearted tone and their very own style
- Have the ability to turn information and data into actionable, must-read-to-the-very-bottom content
- You can write. Oh my can you write! You have a unique style that pulls readers in and holds them captive
- You have content published or a portfolio that proves the above
- You’re innovative and a natural problem solver
- You like to take risks and try new things to drive the best results
- You truly get the value of content and inbound marketing
- You’re creative, confident and fun!
- Bonus points if you have a great personality when on camera (think webinars)
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Content Marketing Manager Resume Examples & Samples
- Accountable for all content marketing initiatives to drive traffic, engagement, and leads driving prospects to sales and client retention
- Develops presentations for internal and external use
- Drafts stories for the company’s internal news portal
- Gathers materials and prepares engaging content on a regular basis and inspire team-members using internal newsletters platform (photography, success stories, project updates, etc.)
- Coordinates communications efforts across departments
- Oversees and coordinates materials that support and align initiatives to achieve company’s overall communications and brand strategy
- Researches, writes, proofreads, edits and publishes promotional content to provide timely, accurate information to the appropriate internal/external audience (webpages, blogs, etc.)
- Optimizing content for search engines and lead generation; including writing various types of articles on a wide range of topics on an ongoing basis to support and promote products and thought leadership topics to attract site visitors through search, social media, and email subscribers
- Collaborates with various teams to produce relevant content that meets the needs of key stakeholders to ensure communication strategy and initiatives align with the intended messages and timelines
- Executes a wide variety of communications including direct mail, e-mail, marketing materials, promotions and online communication materials
- Completes other projects and special assignments as requested
- BS in Communications, Marketing, Journalism or equivalent work experience
- Experience developing high-quality impactful marketing content that achieve measurable results
- Possess strong computer skills and interest in current technology (proficient in Microsoft Office suite)
- Self-motivated, confident, team-oriented, and creative
- Able to assume ownership and accountability for all tasks performed
- Demonstrated ability to work with others and maintain a high level of confidentiality
- High attention to detail with exception written and verbal communication skills
- Ability to multitask and manage multiple projects simultaneously using effective problem solving skills
- Works well under pressure and within tight deadlines in a fast-paced environment
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Content Marketing Manager Resume Examples & Samples
- Develop and maintain a rolling editorial and content calendar tied to key themes that support our overall go-to-market strategy
- Build and execute on a content roadmap to support Skillsoft and SumTotal marketing campaign plans
- Develop content “offers” and assets including but not limited to white papers, infographics, ebooks, case studies, videos, email campaigns and web content to drive thought leadership, prospect engagement, and quality leads
- Work with Marketing Operations to build out nurture strategies that align to personas and the content roadmap
- Adhere to SEO best practices and ensure all relevant content is appropriately keyword-optimized
- Conduct regular audits, reviews and reporting to measure content performance across relevant and actionable KPIs
- 3+ years of B2B content marketing experience in a fast-paced, collaborative digital marketing environment
- Journalism background and SaaS, or enterprise software experience a plus, but not required
- Experience working with content marketing partners/technologies that integrate with marketing automation systems a plus, but not required
- Bachelor's degree in marketing, communications or related field
- Desire to work cross-functionally and coordinate with Sales, Business Development, Product Marketing and other departments
- A natural storyteller with a journalistic approach to creating meaningful and engaging stories
- Proven experience developing a range of content types to support key influencer and decision maker personae across their buyer journey
- Superb organizational, project and time management skills with attention to detail required; ability to work quickly and independently to generate high-quality first-draft content
- Self-starter who enjoys working in a fast-paced, collaborative and innovative environment
136
Content Marketing Manager Resume Examples & Samples
- Develop a dedicated long-term strategy for partnering with up and coming content creators on platforms such as Twitch and YouTube
- Create a roadmap for implementing new platform products, tools, and best practices into Ubisoft titles and marketing campaigns, with partners such as Twitch
- Responsible for leading and managing original programming initiatives on the Ubisoft US YouTube channel, including content strategy, calendar management, promotional strategy, managing cross-functional and external partners, ongoing content optimization, and reporting
- Lead content strategy and subscriber acquisition initiatives for the Ubisoft US YouTube channel around new game announcements, major trailer releases, live events, and more
- Manage content distribution and optimization during E3, partnering with Digital Marketing leads and international partners to develop a comprehensive and effective strategy and process
- Drive processes to effectively partner with cross-functional teams (Digital Marketing, Brand, PR, Community Development, etc.) and international partners in order to develop integrated strategies and programs
- Use available tools and drive relationship with Analytics team and ensure that all programs and tactics have clear KPIs and benchmarks to evaluate effectiveness of marketing programs, lead creation of best practices, and identify test and learn opportunities
- Oversee a direct report in day-to-day management and tactical planning, providing support and troubleshooting where necessary
- 4-6 years of experience working in the field of consumer marketing, digital marketing or equivalent relevant experience
- Management experience preferred, with a proven desire to lead, empower and grow direct report(s)
- Extensive knowledge of Digital & Social marketing programs including: production, online media, social behavior, research & analytics
- Excellent written and oral communication skills (English and French)
- Initiative to drive change in a quickly evolving space
- Knowledge and focus on marketing analytics and ROI
- Entertainment or video game industry experience, a plus
- Strong knowledge of Twitch and YouTube platforms, a plus
- Experience working with content creators on Twitch and YouTube, a plus
- Experience working in an international environment, a plus
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Content Marketing Manager Resume Examples & Samples
- Provide feedback to team members and colleagues on client engagement journeys
- Develop content (including digital) marketing strategy for Geographies
- Develop annual marketing plan to meet set targets
- Apply narratives and client journeys in Geographies
- Provide feedback to team members on who and how content is delivered
- If needed, adapt sales enablement content in Geographies
- Lead local launch activities for the Category Portfolio
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Content Marketing Manager Resume Examples & Samples
- Develop and deliver a content strategy that supports our business objectives, marketing and communications plans. Including preparation of daily social media posts for merchant marketing
- Assist in designing creative for digital campaign banners
- Lead tone of voice across the business to ensure all content is on-brand, and consistent in terms of style and quality. Including responding and following up on feedback on social media platforms
- Oversee the integration of content activities across marketing, and align social media activity across customer experience, paid and organic social media
- Manage a robust and highly functional content calendar including coordination with merchants for marketing activities
- Drive performance: using data to constantly iterate and test our approach on social channels
- Assist in organizing and coordinating marketing events to engage customers, riders and restaurants
- Manage timelines to make sure that our content is on point and relevant always
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Content Marketing Manager Resume Examples & Samples
- Work with key business stakeholders to recognize and identify markets and opportunities for the company to develop key thought leadership
- Develop campaign strategies by quarter, satisfying pipeline and sales goals for key areas of opportunity and lines of business. \Be a hands-on leader who both develops content yourself and leads the content team to deliver content
- Work hand-and-hand with Marketing Campaign Execution teams to collaboratively plan and execute on campaign strategy
- Grow and train content team to support and execute DMI's content vision, strategy to generate quality leads and deliver on business objectives
- Oversee execution of cross-channel campaigns to ensure content is being distributed via most effective channels for driving results
- Evaluate and optimize content regularly to ensure demand and fill sales pipeline
- Lead ideation process to turn data and insights into thought starters
- Own the creative parts of brief and develop the consideration set for content partners
- Requires Bachelor's degree or equivalent and 6+ years of related (B2B marketing) experience
- Related experience developing campaign strategies and supporting content
- Experience working with executive-level business leaders and senior subject matter experts to understand business goals and deliver content supporting their objectives
- *************** No Agencies Please *****************
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Content Marketing Manager, Marketing Team Resume Examples & Samples
- Identify/refine themes for packaging content and determine format and distribution method for all channels including internal, web, social media, e-mail/newsletter, event, mobile, video, and print
- Collaborate with cross-business Marketing, Advertising and Global Communications teams to curate relevant content, write and edit web-friendly, engaging articles, infographics and videos for an institutional audience
- Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search
- Collaborate with Creative Specialist on new web page layouts and imagery
- Use data to inform strategic direction
- Obtain all necessary business and compliance approvals
- Enter and edit content in web content management system
- Experience in executing content marketing plans to build an audience
- Strong project management skills and experience managing multiple complex deliverables under tight deadlines
- Communicates effectively and collaborates well with others with the ability to influence team members of all levels
- 3-5 years of financial industry marketing experience (institutional asset management a plus)
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Content Marketing Manager Resume Examples & Samples
- Develop a robust content calendar, manage the editorial pipeline, and maintain relationships with other content creators and influencers
- Design, build and maintain our social media presence using content
- Oversee all deliverables and ensure they are qualitative, on time and achieve content goals
- Measure, analyze, and optimize performance of content across all outlets, including social, SEO content, and user acquisition funnels
- Proof content deliverables and optimize existing content for search
- Develop standards, systems, and best practices for content ideation, creation, and distribution
- Establish workflow for requesting, creating, editing, and publishing content
- Manage any outsourced content production to stay on time, within budget and to meet our quality standards
- SEO optimization across all blog content, including keyword targeting, interlinking and general best practices
- Ensure all content is consistent in terms of style, quality, and tone of voice, and optimized for search and usability
- Analyze and support content marketing initiatives to determine which methods work for the company and why
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Content Marketing Manager Resume Examples & Samples
- Help define content goals and desired outcomes based on business objectives and campaign priorities. Translate our value proposition into content themes and assets that drive awareness and increase engagement and conversion
- Build content and promotion plans, including mapping content for digital channels - syndication, paid search, and social media - with a focus on content reuse and optimization
- Partner and work with vendors/agencies to successfully produce content
- Drive continuous innovation in evolving formats most effective at engaging our target audience
- Ensure content provides clear benefits to the target audience, conveys brand, and meets high quality standards
- Build solid understanding of HDS product and solutions portfolios in order to provide oversight and guidance in creating and distributing content
- Partner with campaign teams to create and optimize content assets to significantly increase campaign effectiveness, lead generation and conversion
- Establish content KPIs and measure channel effectiveness across all content and digital activities
- 10+ years of marketing experience, preferably in high tech companies
- Bachelor’s degree in communications, marketing or related field required
- Strong leadership skills, with the ability to lead internal stakeholders, cross-functional teams and and influence indirectly
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Content Marketing Manager Resume Examples & Samples
- Lead the ongoing effort in gathering information from a variety of departments within Blue Shield to represent our mission, vision, clinical story, network, product development and customer experience, government affairs among others
- Synthesize this complex information into simple and compelling messaging that showcases Blue Shield’s unique value and capabilities while reinforcing the brand. Incorporate this into a variety of print and digital, sales-ready marketing collateral
- Own content development for strategic and operational presentation materials used for new business acquisition and retention including events, finalist meetings and open enrollment
- Lead project teams in the development of interactive digital demonstration tools
- Leverage insights to develop event themes as well as contribute content for email communications and social media that supports Blue Shield’s thought leadership and the sales role as a trusted advisor
- Partner with other lines of business for content development, document management and distribution
- Collaborate with creative resources for production of materials
- Partner with the Core Accounts and Premier Accounts Acquisition teams to develop and maintain a strong knowledge of the sales and account management process
- Partner with Market Insights team to maintain a strong knowledge of industry trends and competitive solutions
- Works on special projects as designated by manager
- Proven success in meeting campaign and program goals and objectives, timelines and budgets
- Ability to operate both strategically and tactically in a high-energy, fast-paced environment
- Excellent collaborative, communication (verbal and written), and presentation skills
- Ability to build and maintain positive relationships with external partners and internal colleagues across the organization to overcome challenges and meet deadlines
- Excellent organizational and project management skills and ability to manage multiple, competing priorities simultaneously
- Strong work ethic; positive attitude; can function as a team player and work independently
- Excellent computer skills in MS Office (Excel, Word, PowerPoint, Outlook, OneNote, SharePoint)
- BA/BS in a related field such as marketing or business and/or equivalent combination of education and experience. An MBA is preferred, not required
- Knowledge and experience of Health Insurance is preferred
- A minimum of 8 years of marketing experience; B to B preferred
144
Content Marketing Manager Resume Examples & Samples
- Research, write, edit, and publish unique content to entice sharing, drive traffic, attract links and new readers, as well as drive qualified leads. This includes but not limited to email and landing page copy, case studies, how-to articles, blog posts, e-books, guest blog posts, print and digital ads, event signage and handouts, and video scripts
- Write, maintain, and provide updates to company website content. Manage, maintain, and optimize performance of the corporate blog
- Leverage internal and external experts and influencers to create more engaging, informative content
- Coach, manage, and maintain strong working relationships with contributors, and continue to build our roster of writers
- Identify, repurpose, reuse, and recycle high-performing content
- Use content management and social media tools to publish content directly to the web, including WordPress
- Identify relevant or timely content opportunities by keeping up-to-date with industry trends, competitive landscape, product knowledge, and customer feedback
- Edit and proof content from other internal teams and external partners, while having a strong sense of ownership over final content and messaging
- Assist in creating and maintaining content performance reports and analyzing trends, as well as making data-driven decisions about copywriting and content creation
- Collaborate with on demand generation plans, programs, and campaigns
- Keep up with SEO and content marketing best practices
- Must have Experience with B2B marketing
- Must have copywriting and editing skills
- Possess great communication and teamwork skills
- Detail-oriented and an excellent problem-solver
- Are passionate about telling stories, love to write, and want to do it every single day
- Can share examples of your work (ideally before and after editing)
- Have a proven ability to work both independently and as part of a team, collaborating with colleagues across the organization
- Can adapt and succeed within a fast-paced, high-performance culture
- 2-4 years of experience in a content marketing role with digital marketing responsibilities
- Exceptional project management skills, process-driven, and the ability to respond to changing work activities on tight deadlines
- Positive experience and proven results working with creative and production agencies
- Established track record in creating successful marketing content from inception to finish
145
Content Marketing Manager Resume Examples & Samples
- Minimum 3 years experience in a content marketing role required, preferably to include content strategy development, social media strategy and blog management
- Minimum 2 years of experience in a Business-to-Business environment preferred
- Minimum 1 year of experience in a global, multi-national company preferred
146
Content Marketing Manager Resume Examples & Samples
- Develop and maintain a rolling editorial and content calendar tied to key themes that support overall go-to-market strategy
- Build and execute on a content roadmap to support marketing campaign plans
- Develop content “offers” and assets to drive thought leadership, prospect engagement, and quality leads
- Work with marketing team to build out strategies that align to the content roadmap
- Superb written and verbal communication skills
- 5+ years of content marketing experience in a fast-paced, collaborative digital marketing environment
- Proven experience developing a range of content types to support key influencer and decision makers
147
Content Marketing Manager Resume Examples & Samples
- Oversee all consumer blog content from story generation to creation to development to production
- Test and optimize new blog content for SEO and identify and spearhead opportunities to grow SEO via evergreen content
- Define, build plans for, and act as internal owner of cross-platform integrated content programs
- Analyze content performance and use data insights to iterate, improve and maximize results
- Assign stories to external and internal writers
- 8+ years experience, preferably at a beloved consumer brand
- BA/BS in journalism, creative writing, communications, journalism or related field, preferred
- Typical start in journalism/creative writing, and/or creative marketing agency
- Knowledgeable and experienced in SEO best practices, online marketing, social media, digital journalism, and content syndication
- Expertise in AP Style
- Artful and precise with words and skilled at creating a compelling narrative
- Must have knowledge and experience using Web-based publishing tools such as WordPress
- Experienced at directing and managing a roster of freelance writers and editors
- Proven leadership skills and the ability to build and manage a team
- Proficient using Microsoft Office applications, specifically Excel
148
Content Marketing Manager Resume Examples & Samples
- Create a plan focused on digital content promoting various assets, including customer stories and case studies aligned to major themes, segments, product roadmap, events and more
- Take ownership of existing customer-journey focused content, in order to optimize those assets and move opportunities through the funnel
- Track the development and launch of customer success content in the content management platform
- Measure impact and utilization of content to optimize programs and asset development with SEO in mind
- Work with peers on content team and colleagues in CSO, Product Marketing and Demand Generation, determine types of stories and formats for key persona types within segments
- Partner with the Customer Success Organization (CSO), and serve as a liaison to the broader organization on customer success stories
- Partner with the segment marketing team to amplify advocacy of our biggest champions and influencers
- Engage in the social community by following, commenting in the Company “voice" and liking other industry-relevant posts
- Create stories and strategy for amplifying them on different channels and communities
- Create effective promotional plan for stories
- Promote internally to activate employees and reach larger audiences
- Empower employees to source and create stories for the program through ongoing communication and evangelism, templates, and more
- Work with eCommerce team; web design, PPC, SEO experts to complete projects and ensure effectiveness. Ability to effectively and efficiently communicate across teams and with management
- BA/BS degree or equivalent
- At least 3 years of experience in marketing, content marketing, or communications
- Experience with full lifecycle content marketing: concept development, copy writing, production, and launch
- Strong knowledge of effective content creation and delivery within social media channels
- Understanding of multi-channel digital promotion strategy
- A proficient, effective storyteller with strong writing and content development skills
- Experience in building and leading a customer success story or case study program
- Excellent communicationand organizational skills
- Professional, cross-company collaboration experience
- Strong analytical, written and verbal communications skills
- Ability to achieve results while working independently
- Highly organized and able to manage multiple initiatives
- Strong Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) experience
- Marketing automation platform HubSpot, Pardot, Eloqua, Marketo or other experience
- Ability to effectively and efficiently communicate across teams and with management
- Ability to verbally relay concepts, goals, project plans to all parties involved in the execution of said plans
- Ability to effectively collaborate with cross-functional teams as well as working in remote situations
- Ability to read and comprehend industry specific documents and/or presentations
- Ability to write routine reports and correspondence
- Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists
- Detail oriented, able to work independently and as a contributor in a team environment
- Strong organizational, time management and interpersonal skills
- Flexible and responsive to change
- 3+ years in marketing with experience in a B2B corporate setting (SaaS Marketing experience preferred)
149
Content Marketing Manager Resume Examples & Samples
- Develop, own and manage ShoreTel’s content marketing strategy to drive brand awareness, thought leadership and demand generation
- Plan, research and author engaging content such as eBooks, white papers, infographics, newsletters, webinars and more
- Serve as the lead blogger and curator for ShoreTel’s corporate blog
- Maintain ShoreTel’s editorial calendar and content library, auditing content regularly for relevancy and opportunities to repurpose or re-invent materials
- Work with campaign teams to provide strategic and tactical support for content, distribution best practices and post-campaign analysis
- Serve as the “managing editor” for content sourced from global teams, internal contributors and third-parties
- Ensure ll content is on-brand, consistent in terms of quality and tone, and optimized for search
- Source market data and insights from subject matter experts to create content that positions ShoreTel as a thought leader on industry topics and trends
- Proofread materials for other marketing team members and departments as needed
- Assist with writing and editing bylines and blog posts on behalf of ShoreTel executives
- Work with the broader marketing team to create streamlined distribution practices for content across multiple channels
- Develop and manage metrics and reporting that gauge the effectiveness of content at various stages of the buyer’s journey
- Assist with managing ShoreTel’s social media channels including developing and posting content, monitoring conversations, responding and measuring performance
- Proof social content for positioning, accuracy, grammar, SEO relevance and appropriateness
150
Content Marketing Manager Resume Examples & Samples
- Implement and manage content strategy aligned with short-term and long-term marketing targets
- Work collaboratively with both internal and external resources to help initiate, drive, design and implement a wide-range of content across multiple media and distribution channels to support Jackson business
- Establish and manage expectations of external partners, including the responsibility of setting reasonable timelines and expectations to ensure overall service and quality while meeting cross-functional objectives
- Lead the strategy development and production of integrated marketing materials including, but not limited to web, print material, presentations, emails, blog posts, social posts, and digital advertising
- Ensure content delivers against company goals and industry standards
- Deliver a high volume of materials in a timely and efficient manner
- Analyze current financial, variable annuity, and mutual funds industry trends to develop coinciding content
- Compile financial data for use in content across online and offline channels
- Research and provide sources for marketing content focused on subjects including market trends, annuities, taxes, alternative investing
- Provide cost justification for new initiatives
- Ensure accuracy of statements and data in compliance with regulations and law (e.g. copyright and data protection)
- Ability to collaborate and gain consensus from internal and external stakeholders
- Ability to manage internal and external stakeholder expectations
- Ability to understand and translate complex financial industry issues into smart marketing solutions
- Knowledge of SEO, web content optimization, digital advertising, social media, metrics and analytics, marketing automation, and content management software
- Proven ability to collaborate on complex projects with cross-functional teams and to deliver results in a fast-paced, deadline oriented environment
- Excellent written and oral communication skills; active listener; able to communicate in all forms across the company; strong presentation skills in both large and small group settings; able to speak/write clearly and succinctly in a variety of communication settings and styles to a variety of audiences; can get messages across that have the desired effect
- Proven ability to follow company and regulatory policies and procedures
- Outstanding organization and project management skills to ensure tight deadlines are met both internally and externally
- Strong individual contributor to the development and execution of marketing plans
- Highly developed analytic and problem-solving skills
- Ability to handle multiple and diverse tasks under deadline pressure
- Demonstrated initiative and ability in defining and undertaking work assignments with minimal supervision
- Evidence of good judgment, creativity, inquisitiveness, and perseverance in past work or educational experience
- Ability to collect, analyze, manipulate and synthesize complex data
- FINRA series 6 or ability to obtain within 6 months of employment
151
Content Marketing Manager Resume Examples & Samples
- 5+ years of experience in content marketing, journalism or SEO based roles
- A flare for language, and a passion for finding and telling great stories that resonate with a target audience
- Strong, data-driven approach to planning and strategy, you will be comfortable with a wide range of research tools, Google Analytics and ideally marketing automation systems such as Marketo that will inform your decision-making
- You will be a self-starter who is able to take the initiative, a creative thinker, tenacious, a relationship builder and a team player
- Ability to work at pace and to deadlines, applying order to a shifting landscape
- Flexible, positive attitude, where you’re comfortable working in a fast-changing environment
152
Content Marketing Manager Resume Examples & Samples
- Copywriting for the beauty brands websites, blogging, writing product descriptions, email copywriting and developing digital marketing copy for digital assets for the Helen of Troy beauty brands are the primary focus of the role
- Work with the digital team to develop best in class content marketing standards, processes and distribution maintenance, retrieval, and re-purposing content to manage and maintain content efficiently
- Establish content marketing workflows and approvals for requesting, creating, editing, publishing, and retiring content utilizing the website content management system
- Collaborate with brand and digital teams on the content strategy that supports brand marketing initiatives across digital channels, platforms, Amazon, Jet, and retail .com partner sites and our brand website properties to increase brand awareness, engagement, sales while creating a positive customer experience
- Collaborate with brand marketing and the digital team to evolve and significantly improve content across digital channels
- Develop a content assessment of the beauty brands’ websites, social media platforms and digital assets and provide a cohesive content plan to improve the digital content, SEO optimize the content that engages the target audience, and enhances the customer experience
- General website content maintenance and content optimization for the brands’ websites
- SEO copywriting for title, meta tag descriptions and keywords for the website
- Experience using the Google Keyword Tool for SEO copywriting is required
- Social media content development, implementation, and management across social media channels relevant to the brands are required in this role
- Social media communications, consumer engagement and community management are requirements for this position
- Utilize social media reporting data and web analytics to measure content performance, providing insights and recommendations to improve results and the customer experience
- Curate content for image resource library in collaboration with the Creative and Brand marketing teams
- Ensure the beauty brands’ content is consistent with brand persona, equity, style, tone, and quality standards
- Collaborate with agency partners (when needed) and with the digital team to evolve the content strategies to accelerate improvement and continuously optimize
- Evaluate digital landscape for content innovations in tools and platforms looking for ways to cultivate content management efficiencies
153
Content Marketing Manager Resume Examples & Samples
- Exceptional written and spoken communications skills
- Proven track record in product/solutions marketing with 3 - 5+ years’ experience
- The ability to build strong stories and compelling narratives
- The ability to drive modern asset and communication formats
- Familiarity with IT management, Mainframe experience a plus
- Expert MS PowerPoint and MS Word skills
- Experience with eBook, infographics, white papers, blogs, data sheets, battle cards, presentations, web pages
- Experienced in developing a content strategy
- A flexible attitude and an ability to produce excellent work with minimal guidance
154
Content Marketing Manager Resume Examples & Samples
- 3+ years Content Marketing, Demand Generation or Digital Marketing experience
- Experience writing for B2B organizations
- Demonstrated proficiency implementing inbound and content marketing strategy
- Working knowledge of conversion optimization principles
- Familiar with modern marketing automation technologies
- Hands-on experience with modern content marketing strategy, tools, technologies and performance metrics
- Exceptional copywriting and editing skills. You live and breathe great content and creative campaigns
155
Content Marketing Manager Resume Examples & Samples
- Understand buyer needs and challenges
- Lead the market and capture mindshare with compelling, thought leadership stories and platforms
- Leverage messaging, positioning, and value propositions to create solutions-oriented content (eBooks, white papers, infographics, demo videos, etc)
- Drive continued engagement through high-value digital content and experiences (guided tour, research studies, interactive assessments, etc)
- Build content strategy and roadmap to acquire and engage with prospects and customers
- Produce best-in-class quality content such as eBooks, white papers, videos, interactive, infographics, blog posts, newsletters, and more
- Create compelling, unique, and timely offers to generate measurable demand (leads, responses, MQLs, etc)
- Partner with AR/PR teams to bring our corporate messaging and narrative to life through thought leadership content
- Partner with Product Marketing to develop high-value product and solution-based content to drive prospects deeper into funnel
- Strong written and verbal communication skills, excelling in the ability to tell compelling stories
- Experience writing and building long-form content meant for digital consumption
- Track record of synthesizing product information into business needs and solutions for buyers
- Deep rooted knowledge of editorialism and journalism combined with customer lifecycle marketing
- Drive to move the market forward through innovative and progressive thought leadership
- Technical understanding of content marketing tactics (DAMs, SEO/SEM, resource centers, etc)
- Data-driven mindset focusing on pre-defined goals, objectives, and results
- 3-5 years B2B SaaS experience writing for technical buyers
- 7-10 years marketing experience
156
Content Marketing Manager Resume Examples & Samples
- Support content strategy development with research and information gathering on audience challenges, information needs and content preferences
- Actively participate in and contribute to content plans to achieve marketing objectives
- Drive the creation of content briefs, working cross-functionally to gather information needed to optimize associated asset creation
- Review or edit content for consistency, style, quality, voice and tone
- Evangelize the use of content creation best practices and be an enthusiastic advocate for content quality
- Enterprise software experience
- 5+ years of content marketing or content strategy experience
- Able to map content to the buyer or other audience persona journey
- Able to link content to campaign themes and marketing goals
- Excellent communicator, able to work well with a wide variety of stakeholders
- Able to gracefully handle competing requests and priorities
- Self-motivated, enthusiastic, positive team player
157
VP, Content Marketing Manager, Exchange Resume Examples & Samples
- Implement the Beta Solutions content strategy through creation of differentiated ETF content, strategic packaging (video, blogs, whitepapers, webinars, brochures, presentations, etc.), and, in conjunction with brand and channel marketing teams, monitor its orderly dissemination (SEO, social media, email, direct mail, web, events, etc.)
- Work with Marketing data and analytics team to monitor ongoing efficacy of the intended client journey to ensure message and brand consistency, appropriate calls-to-action, and a seamless client experience
- Partner with the Integrated Marketing team to drive content to targeted segments, and where appropriate, nuance by distribution channel—financial advisors, registered investment advisors (RIAs), private banks and institutional investors
- Collaborate with other professionals across the firm (Sales, Legal, Public Relations, Advertising, Research, Editorial, Creative, etc.) to align resources in support of Beta Solutions content strategy and overall marketing plan execution
- Establish ETF marketing success metrics and provide reporting to stakeholders and partners
- Monitor ETF industry trends, client needs, and competitor marketing activity to influence Beta Solutions content strategy and longer-term marketing strategy
- Participate in special projects and perform other duties for the Beta Solutions team, as required
158
Content Marketing Manager Resume Examples & Samples
- This role also includes planning and managing content for Spectrum Enterprise PIVOT influencer platform
- Overall support the Enterprise Lead Generation Content team with the creation of both new premium content to maintain and grow advocacy platforms
- Create advocacy content best practices in collaboration with cross-functional teams
159
Senior Content Marketing Manager Resume Examples & Samples
- Drive the overall content strategy to optimize our marketing funnel
- Lead development of unique product and solution content for a variety of channels including email, website, online ads, tutorials/videos and blog
- Assess content strategy, make recommendations to better fit the uses and mediums for delivery of the content
- Guide the sourcing, evaluation and curation of content in the team. Brainstorm new types of content and the methods for content delivery
- Own editorial calendar and our JIRA Service Desk twitter handle
- Provide direction to the team on all aspects of content: SEO, ideation, curation, mediums and channels to maximize effectiveness with our target audience
- Interact regularly with our customer research team to inform messaging of content and buyer's journey alignment
- Use creative skills to break traditional content down into consumable assets such as copy blocks, twitter feeds and social media vignettes
- Measure, analyze and report on the impact of content creation/curation to demand creation activities
- Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, messaging etc
- Strong understanding of various content types and communication channels targeted at mid-market buyers
- Experience creating content for the web and growing a social audience as well as strong knowledge of SEO/SEM tactics
- Excellent presentation, written and verbal communication skills with an eye for quality and attention to detail
- The attitude of a self-starter and organized team player who thrives in fast-paced, results-driven environments
- Ability to prioritize competing opportunities, balance customer needs with business priorities and articulate the rationale behind decisions
- Minimum BS/BA degree with 2-5 years of experience in B2B cloud software marketing
- Relevant industry background and experience in IT service management, customer service and/or agile software development is a plus
- Charisma to effectively lead and inspire without formal authority
- Courage to be creative and innovate on program ideas
- SaaS and CRM experience preferred
- Strength in collaborating with cross-functional teams across geographies including product management, PR, operations and corporate marketing
160
Content Marketing Manager Resume Examples & Samples
- Own Uber for Business’ content marketing campaign strategy and execution across a variety of channels, include web, paid social, partners, email, and more
- Work cross-functionally with design, product marketing, and other stakeholders to produce a range of multimedia content, ranging from web videos, blog posts, whitepapers, webinars to support high-level marketing team goals and metrics
- Develop content for partners, influencers, product launches, and syndication relationships, owned properties
- Act as Editor and Chief; own Uber for Business marketing content and editorial calendar
- Oversee and optimize Uber for Business Blog and newsletter, and all other owned content
- Strong understanding of paid and organic media channels and how they relate to content and campaign promotion and amplification
161
Content Marketing Manager Resume Examples & Samples
- Define the content vision and strategy to hit our goals around Growth & SEO
- Maintain our content calendar around content production for events, announcements, campaigns, PR, etc
- Work on the storytelling for Postmates, what message do we like to get across to our audience as part of our content team
- Work with our content team and copywriters to write more interesting content around all the markets and product categories that we have
- Edit and proofread content that is been written by freelancers and/or your colleagues
- Provide editorial guidance to content partners and copywriters so content is consistent with our brand voice, style, and tone
- Work with our SEO team to create more content around the specific keyword groups we’d like to rank for
- Work with our analysts in defining the right metrics for the performance around campaigns and content creation
162
Content Marketing Manager Resume Examples & Samples
- In collaboration with our clients, create native content articles for interiordesign.net and electronic newsletters
- Develop content for client promotions/campaigns and for Interior Design branded promotions
- Meet Interior Design editorial quality and standards
- Write/create, schedule and maintain sponsored social media campaigns/posts
- Create pre-event promotions to drive RSVP’s to events and brand awareness
- Support event coverage through social media posts and slide shows
- Support awards programs with promotional campaigns, social outreach, and engaging content
- Maintain daily social media schedule
163
Content Marketing Manager Resume Examples & Samples
- Supporting the Head of Digital Content Marketing in driving the significant transformation required across our newly formed Digital Content Marketing team
- Managing budgets thoughtfully and efficiently as to maximise the impacts of our funding and cement the necessary return on investment
- Creating and producing brilliantly effective digital content for the benefit of Barclays UK, differentiating us to our competitors through our superior communications quality
- Delivering exceptional end to end campaign management of our digital channel content outputs for our key audiences, while owning the embedding and after-care stages of content delivery
- Being organised to enable agile content execution across Barclays UK Councils, ensuring tighter creative alignment
- An extensive marketing background, as well as experience working within high performing teams
- Broad and extensive experience of delivering content outputs and world-class creative delivery for large-scale organisations
- The ability to shape strategy and convert into tactical execution, as well as being able to make decisions that will positively impact the future strategic direction of the team and BUK in general
- Proven experience of digital marketing across a range of digital platforms, including planning, customer targeting, search engine optimisation, implementation, governance and performance measurement
- Being able to realise the aims of our Barclays Editorial Board, which leverages Barclays UK experts to create engaging channel content
- Proven success of increasing customer engagement levels through delivering customer-first communications, using the most relevant and effective channels
164
Digital Content & Marketing Manager Resume Examples & Samples
- In collaboration with leadership from both stations, the Digital Content and Marketing Manager will design, develop, articulate and implement a comprehensive digital services plan engaging audiences across MontanaPBS’ distribution platforms, including montanapbs.org, watch.montanapbs.org, shop.montanapbs.org and montana.pbslearningmedia.org
- The Digital Content and Marketing Manager will work closely with the directors of development and fundraising, educational outreach and station promotions in support of MontanaPBS online marketing efforts and initiatives. In support of programming and production, the Digital Content and Marketing Manager will work with creative content producers to promote and enhance their original video programming for online audiences
- The Digital Content and Marketing Manager will play a leading role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring members to support the station. The Digital Content and Marketing Manager will provide leadership and daily guidance for MontanaPBS social media platforms by establishing best practices and policies for station staff. The Digital Content and Marketing Manager will make strategic recommendations to the team, analyze feedback and suggestions and ultimately decide on the course of action and final content for the various mediums
- A Bachelor’s degree or an equivalent combination of education and/or experience
- Demonstrated experience in administrating the creation and publishing of relevant, original, high-quality online content
- Demonstrated experience with web content management systems
- Demonstrated experience using web development best practices, current trends in media distribution and consumption
- Demonstrated experience developing online content and marketing strategies, and the integration of social media tools
- Demonstrated experience utilizing strong writing, editing and proofreading skills
- Demonstrated experience working with Adobe Creative Suite or equivalent
- Demonstrated experience with various programming languages including PHP, JavaScript, HTML5 etc
- Demonstrated SQL database skills
- Experience testing cross-browser and cross platform compatibility and with UX/UI (User Experience/User Interface)
- Demonstrated experience with Search Engine Optimization
- Demonstrated experience with social media analytics, Google Analytics and Google AdWords
- Experience with e-commerce site development/management
- Experience managing newsletter/email marketing campaigns
- Experience with video streaming and encoding
- Familiarity with public television programming and mission
- Serve as the lead innovator in the digital solutions realm, searching for opportunities that further the mission and reach of MontanaPBS
- Demonstrate strong interpersonal communication skills and a team-building attitude
- Be a positive force for change and a guide to MontanaPBS’ digital future
- Possess the ability to see the big picture, strategizing the distribution of digital content, and the initiative to personally implement the plan
- Possess knowledge of digital asset management and processing skills
- Possess strong writing skills and attention to detail
- Demonstrate a highly motivated, independent work ethic with advanced multi-tasking and prioritization skills
- Positively represent MontanaPBS to internal and external constituents
- Enthusiastically support directors at both stations to reach their departmental goals
- Exhibit the highest level of professional conduct, embracing MontanaPBS standards for honest and ethical behavior
- Demonstrate an unwavering commitment to the mission of MontanaPBS and the University
165
Content Marketing Manager Resume Examples & Samples
- Day-to-day campaign management
- Work closely with traffic coordinator to ensure campaign messaging and timing expectations are met
- Create detailed program briefs for all campaigns
- Work with key stakeholders on marketing projects
- Enable sales team members by helping them leverage campaigns and prospect engagement tools
- Manage content library
- Assess feedback and input from field sales, inside sales and business leaders on what messages will influence our target market
- Package results and optimize programs and campaigns based on data and insights while focusing on measurement-oriented results
- Evaluate and set deliverables to ensure campaigns are executed on schedule
- Provide support for marketing campaign rollouts that sustains rebranding and other efforts
- Work with the Sales team on Account Based Marketing implementation
- Work with Content Team, create and expedite ongoing content plan for campaigns to support brand marketing, social media, PR and others
- Work with teammates on how to shape messaging on different events for maximum effect
- Work with other marketing member including our data manager throughout the development and execution stages of campaigns
- Assess campaign results to influence future campaign execution
- Assist in other areas of marketing as needed
166
Senior Content Marketing Manager Resume Examples & Samples
- Agency management, including scope development, ongoing strategy work and ensuring strong execution of marketing plans
- Based on strategic briefs, lead campaign development, including creative and media strategy; partner with brand and channel marketing teams to address all touch points throughout campaign
- Leadership responsibility for Associate Content Manager and graphic designers
- Work with B2B Content Marketing Manager to ensure consistency across consumer and B2B messaging
- Manage strategy of website content hub, including user experience, design, A/B testing, tracking, and content changes
- Ensure all marketing content meets brand requirements, key needs in user journey and is aligned to consumer personas
- Partner with analytics team to drive accountability, optimization and recommendations based on dashboards and analysis
- Understand SEO best practices, including technical and content needs to drive organic traffic
- Manage paid search and media agency relationship and optimize paid media spend through KPI tracking
- Work with brand managers to understand key priorities and make necessary investment or strategic changes based on changing needs
- Perform content lifecycle strategy and evolution, including content planning, authoring, editing, testing, and improvement
- Bachelor's or Master's Degree in a relevant field of work or an equivalent combination of education and work related experience
- Minimum 5 years combined experience in brand/digital/content marketing
- Minimum of 2 years of supervisory experience
- Able to travel up to 10% of the time
167
Content Marketing Manager Resume Examples & Samples
- 5+ years’ experience in developing and managing B2B and B2C content marketing programs
- A portfolio illustrating varying content marketing campaigns for different audiences
- Outstanding ability to tell stories that engage, inform, and influence behavior
- Strong understanding of SEO and how to craft content for both readers and search engines
- Strong understanding of how visual design and identity integrate with copy
- Strong understanding of video production and YouTube best practices
- Strong understanding of social media and the role of public relations
- Attention to detail, organized, self-motivated, and able to balance priorities in a fast-paced environment
- Ability to work with stakeholders across different departments, regions, and job roles
- Knowledge of DRAM and SSD technology welcomed
- BA/BS in journalism, communications, marketing, or English
- Strong analytical and project management skills
168
Content Marketing Manager Resume Examples & Samples
- Content Strategy: Build the overall content strategy for DE&P across platforms to align to the overall brand, propositions and positioning
- Content Plan: Develop and manage the online and offline content plan
- Content Development: Lead the development of new content by engaging key stakeholders, aligning to marketing campaigns and working closely with other marketing & sales teams
- Content Availability: Work with other marketing teams to ensure the content is made available to customers (internally and externally) in line with the overall content plan
- Management and Reporting: Evaluate the content to ensure continual development of new and effective content; and provide progress reports for key stakeholders
- Risk Management: Manage operational and regulatory risks, escalating as appropriate
- Depth/breadth of experience required to carry out the role competently and effectively
- Product Marketing – Experience of creating compelling customer facing messaging and marketing materials for complex B2B services
- Digital content and Thought leadership: Experience at developing influential materials which influence the direction of industry change
- Marketing campaigns: some experience of designing and delivering integrated marketing campaigns which demonstrate a thorough understanding of the customer and drive awareness and consideration
- Marketing strategy development: Sound understanding of marketing communication strategies
- KPIs: Knowledge and understanding of the business key performance indicators
- Commercial Know-How: Managing for value, understand the external market place, understanding Centrica, understanding our Customers
- Collaboration: Experience at working in multi-function teams to deliver complex solutions and influence senior stakeholders
169
Content Marketing Manager Resume Examples & Samples
- Supporting to drive the significant transformation required across our newly formed Email Content Marketing team
- Managing your individual budgets thoughtfully and efficiently as to maximise the impacts of our funding and ensuring the necessary return on investment
- Creating and producing brilliantly effective email content for the benefit of Barclays UK, differentiating Barclays to our competitors, through our superior quality of communications
- Delivering exceptional end to end campaign management of our email channel content outputs for our key audiences including customers, clients and colleagues
- Owning the embedding and ‘after-care’ stages of content delivery
- Being organised to enable agile content execution across Barclays UK councils, ensuring tighter creative alignment by receiving briefs from both our content planning and content strategy teams
- Extensive marketing experience and proven success working in high performing teams
- Broad experience in delivering content outputs and world-class creative delivery for large-scale organisations, both as a marketing professional and a practitioner of award-winning content outputs
- Extensive experience and proven success in direct marketing, particularly via email
- The ability to plan, schedule and prioritise, with experience in customer targeting, channel management, effective promotion of products, email personalisation, implementation and governance
- A track record of delivering results in competitive markets; prioritising opportunities and activity to have the greatest commercial impact
170
Content Marketing Manager, Books Resume Examples & Samples
- Initiate and implement the content strategy for Amazon Printed Books, incl, but not limited to Amazon printed book store at PC and Mobile, social media platforms (wechat, weibo), vertical websites, interests-based forums, etc. to streamline the integrated content marketing approach. Strong coordination with other stakeholders across the company to ensure its effectiveness and maximum digital impact is needed
- Create, edit and publish short and long paragraph content for Amazon printed books on various platforms, on time, frequency and quality, with supporting of site merchandising team
- Collaborate with internal teams and external freelancers, to make sure on quality and quantity content delivery and meet business needs and marketing KPIs
- Provide content marketing calendar and reporting timely and know how to optimize based on it, share learnings of past and new content trends to internal cross team from time to time
- Identify threats and opportunities in user generated content surrounding the business, report to appropriate management
- The future internal content operation team with clear KPIs
- A minimum of 5 years’ experience working directly on content marketing, social media or digital marketing
- Track record in strategist and leading the content development and implementation of one or multiple social accounts
- Proven capabilities in executing on content creation, editing, publishing and reporting
- Proven capabilities in managing a content operation team
- A team player who is capable of collaborating with others to achieve specific objectives
- Strong attention to detail, excellent organization skills and ability to effectively manage multiple projects
- Familiarity with hot social media platforms, strong ability to self-learning and remain productive in a fast paced, evolving and highly collaborative environment
- Ability to work independently and take action to achieve position goals and objectives
- Strong leadership, excellent problem solving and analytical skills
- Passion for reading and experience with publishers or consumer electronics/devices is a plus
- BS/BA in marketing, communications, Journalism, Chinese or related/relevant field
171
Content Marketing Manager Resume Examples & Samples
- Create and refine buyer personas and ensures that content aligns with their needs, concerns and attitudes
- Map existing content assets to the buyer’s journey and identify gaps
- Act as a storyteller by developing compelling content that inspires, educates and engages our audiences through the buyer’s journey
- Build and manage blog and social media editorial calendar and work with the rest of the B2B marketing team on the overall marketing “flight plan”
- Publish content for our blog and social media channels
- Measure and analyze content metrics (including downloads, click-through, shares, etc.) on an ongoing basis and factor results into future content recommendations and development
- Own the tone and voice of the WebMD Health Services brand by editing for grammar, usage, consistency, accuracy and style
- Work closely with demand generation and sales teams to ensure use of content is maximized across all communication channels
- Listen to customers and market trends to identify relevant topics and timely content themes
- Work with freelance and in-house designers and copywriters to refine content and re-package in various formats
- Bachelor’s degree in marketing, communication, journalism, English or related major preferred
- 5+ years of content marketing experience
- B2B marketing and social media management experience
- Combined strategic and executional mindset that seeks to understand what content our buyers and clients need and how to create it
- Ability to multi-task and deliver results under tight deadlines
- Attention to detail and commitment to accuracy and consistency
- Proven experience in content marketing, journalism and writing (samples will be requested)
- Experience managing a small team or various individual contributors a plus
- As a member of WebMD Health Services, you may have access to confidential information that will require you to follow additional protocols to ensure the security of our data. As a core requirement, you must implement and act in accordance with the organization’s information security policies; protect assets from unauthorized access, disclosure, modification, destruction or interference; execute security processes or activities; and report security events or potential events or other security risks to the appropriate parties within the organization
172
Content Marketing Manager Resume Examples & Samples
- Write and edit original and compelling content with the goal of improving brand awareness, website traffic, social sharing, leads and conversions
- Develop strategic, original content ideas in various mediums, including infographics, videos, blog posts and more
- Manage third party content partnerships and blogger outreach initiatives
- Assist as needed in new business pitches
- Proactively contribute to a positive team atmosphere and company culture
173
Content Marketing Manager Resume Examples & Samples
- Create engaging content and promotions across the Book Depository website on all devices, including regular new content launches and seasonal promotional campaigns
- Develop, manage and evaluate performance-driven promotions utilising a range of channels including PR, social media, website and email
- Contribute to marketing initiatives to help drive traffic to the website, generating content and selecting exciting products for customers to discover
- Drive improvements in SEO through the creation of relevant, engaging content
- Optimise onsite content campaigns, messaging and navigation through frequent testing and data analysis, documenting the results and sharing best practices
- Identify opportunities for content efficiency and automation and work cross-functionally to implement them
- Work with vendors and publishers to define cooperative onsite merchandising opportunities, as well as attending book launches and trade events
- Experience in marketing and e-commerce merchandising (including use of Content Management Tools), executing highly quality online customer experiences
- Strong Content Development and/or PR experience, with outstanding copy-writing skills in both English and Spanish
- A passion for books with the ability to identify and leverage exciting trends
- Highly creative with proven ability to develop and manage engaging and original website campaigns
- Strong analytical skills, with experience using tools to measure performance, determine improvements and innovations, and make adjustments accordingly
- The ability to think on your feet and make smart decisions, coupled with excellent planning, prioritisation and time-management skills
- Bachelor’s Degree or MBA
- Experience developing content for on-page SEO, with the ability to measure and improve keyword performance
- Knowledge of standards-compliant web markup, including HTML5 and CSS3
- International experience; including Australia
174
Content Marketing Manager, Alcon, Denmark Resume Examples & Samples
- Writing articles for our websites
- Updating Alcon digital platforms with relevant materials
- Supporting the Digital Manager with content and testing of platforms Nordic Communication program
- Developing a rolling twelve month communications program toward consumers and eye care professional with input from brand managers and professional affairs
- Creating and executing the annual communication programme
- Creating and publishing internal and external newsletters
- Acting as the first point of contact for the professional affairs team
- Developing and executing commercial concept and champion non-branded communication Social Media
- University degree qualification or equivalent in Communication, Journalism or a related field
- Fluent English, knowledge of one Nordic language is preferred
- Proven experience in a similar position, ideally with a focus on written communication and project planning
175
Content Marketing Manager Resume Examples & Samples
- Supporting the Customer Network Content Marketing Manager in delivering the transformation required across our newly formed team
- Creating and producing brilliantly effective customer network content for the benefit of Barclays UK (BUK), differentiating Barclays against our competitors, through our superior communications quality
- Delivering exceptional end to end campaign management of our customer network channel content outputs for our key audiences, including customers, clients and colleagues
- Managing the team budgets thoughtfully and efficiently, to maximise the impacts of our funding and cement the necessary return on investment
- Leveraging content channel specialism and omni-channel content development
- A wide range of retail marketing experience, with proven results from prominent high street brands
- The ability to analyse customer behaviour in branch, develop customer journeys, understand retail merchandising principles, effective retail design and delivery point of sale collateral
- Extensive marketing experience and proven success working within high performing teams
- Broad experience of delivering content outputs and world-class creative delivery for large-scale organisations, both as a marketing professional and a practitioner of award-winning content outputs
- Being able to shape strategy and convert into tactical execution, with the ability to make decisions that will positively impact the future strategic direction of the team and the wider business
- Proven experience at translating business objectives and targets in to an excellent agency brief
176
Content Marketing Manager Resume Examples & Samples
- Architect client engagement journeys – online buyer journey
- Develop content (including digital) marketing strategy
- Perform as an Expert in behavior and in extracting client insights
- Create narratives to apply to client journeys
- Target – to whom and how content is delivered
- Develop sales & field enablement content including Product Demos, Videos, Case Studies, whitepapers, Presentations
- Design engaging experiences for our clients
- Curate content and develop assets w/ PMMs
- Develop and provide inputs for Communications related content – Press Release, Articles, media interviews
- Experience in creating demos, videos, marketing collaterals and digital content
- Should be able to work in team and ability to co-ordinate and lead projects working across functional and geographic boundaries
177
Content Marketing Manager Resume Examples & Samples
- Manage content development and implementation for e-newsletters, advisor websites, direct mail and other channels as needed
- Participate actively in editorial planning
- Coordinate with cross-functional partners at all levels of the organization throughout content strategy, development and implementation
- Ensure efficient processes and best practices are in place for assigned channels
- Edit content and align feedback from key stakeholders
- Provide design direction on graphics and photography selection
- Manage review and approval process
- Create and manage detailed production schedules to meet deadlines
- Ensure that all published content is error-free and adheres to compliance standards, Ameriprise brand guidelines and Associated Press writing stylebook
- Publish content to websites using live editor tool
- Interact with subject matter experts and key stakeholders in an effective, timely manner
- Measure, track and report results and KPIs
- Bachelor’s degree in marketing, journalism, communications or related field
- 3+ years related experience in content development, marketing communications, PR, advertising or project management
- Strong background/experience in managing content for both digital and print platforms
- Email and digital marketing experience strongly preferred
- Ability to develop content within a set of brand guidelines and strategic objectives
- Flexibility to adapt content to the needs of different audiences and channels
- Ability to manage and prioritize multiple projects and meet deadlines in a fast-paced environment
- Ability to work under pressure as part of high-performing team
- Can adjust plans to capitalize on changing circumstances and opportunities
- Ability to lead, influence, communicate and interact with people at all levels across the organization and with external partners
- Experience working in or with creative agencies
- Familiarity with the financial services industry, Ameriprise target audiences and competitor activities in the market
- Familiarity with digital design and online publishing best practices
- Familiarity with print production processes
178
Content Marketing Manager Retail Resume Examples & Samples
- Develop, map out and enhance a fully digital integrated content strategy for organic as well as for paid media that supports brand and marketing initiatives
- Responsible for lead generation campaigns in collaboration with the group companies
- Enhance an overall retail key-word strategy in liaison with the e-marketing team and other departments
- Develop an international editorial governance in order to be consistent with our brand voice, style and tone
- Establish work flows for requesting, creating, editing etc. content and ensure that the content marketing plan is followed by our group companies
- Facilitate a cross functional content steering committee in providing a coherent annual overview on content
- Monitor content marketing results and analyze content marketing tools to drive traffic and generate leads
- Develop an international standard to measure organic growth/paid media content usage
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Content Marketing Manager Resume Examples & Samples
- Proven ability to create compelling and engaging digital content including but not limited to articles, slideshows, infographics, video etc
- Editorial mindset that seeks to understand what our audiences consume and how to create it
- Strong interpersonal skills with an ability to work cross-functionally
- 2-3 years relevant experience
- 1+ years in the digital space
- Basic knowledge, understanding or experience of HTML or JavaScript
- Proficiency in MS Office, including strength with Excel
- Experience from a traditional media company (newspaper, radio, broadcast) is a plus
180
Content Marketing Manager Resume Examples & Samples
- Build and manage a rich content strategy and editorial calendar to support our inbound and outbound marketing initiatives and programs
- Create regular content to be marketed via all inbound and outbound channels such as white papers, ebooks, infographics, blogs, web copy, videos, webinars, etc
- Collaborate with designers, product managers, sales, and external influencers to produce relevant content that meets the needs of both key stakeholders and our audience
- Develop the strategy and processes to scale output content
- Make data-driven decisions to move the team and our content forward and hit company goals
- Serve as an evangelist for our message, brand, and content
- Monitor metrics to ensure optimized marketing ROI and progress against goals
- Create content marketing strategies that effectively support corporate and solution-level messaging for programs and campaigns in a market-relevant manner
- Partner with Executive management, other business units and marketing staff to design and execute a comprehensive, integrated marketing communications plan
- Minimum 3 years experience in a content marketing role required, preferably to include content strategy development, social media strategy and block management
- Minimum 2 years in a Business to Business environment preferred
- Minimum 1 year in a global, multi-national company preferred
