Content Marketing Manager Resume Samples

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G Bayer
Gerald
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Experience Experience
Chicago, IL
Content Marketing Manager
Chicago, IL
Daugherty, O'Connell and Nolan
Chicago, IL
Content Marketing Manager
  • Social Media Management: Manage our existing social platforms and work with marketing to build and execute influencer marketing and social strategy
  • Collaborates with Portfolio Marketing Manager, Campaign Manager and Digital Strategist to create and execute plans to activate conversations
  • Create and manage seasonal Project Briefs (e.g. wireframes, content maps, etc.), working in conjunction with the project management team
  • Curate and post relevant content provided from a number of sources, including PR managers, Field PR and Marketing Managers, Brand Managers, etc
  • Guide the content creation process, providing clear, objective opinions while working collaboratively with marketing, product development and others
  • 5% Work with the digital edit team, contributor network, video team, designers/creative team and core editors to create socially -driven content
  • Responsible for hiring, performance management and team member development
Dallas, TX
Digital Content Marketing Manager
Dallas, TX
Gutkowski-Becker
Dallas, TX
Digital Content Marketing Manager
  • Establish and manage work flow for requesting, creating, editing, publishing, translating, and retiring content
  • Collaborate with Campaign Managers to create and execute plans to activate conversations
  • Work closely with the sales organization to create easier hand-off between digital prospects and sales opportunities
  • Establish KPIs for all content. Evaluate content against those KPIs and use this data assist with decision making
  • Create content to drive engagement and develop value positions, messaging, and storylines for IBM Servers
  • Develop and manage social, creative development, implementation, tracking and tools
  • Develop, document, execute, and continuously refine a content strategy, roadmap, and program calendar that supports and extends our breadth of products Develop innovative recommendations and solutions for releasing content
present
Houston, TX
Senior Content Marketing Manager
Houston, TX
Maggio, Frami and O'Reilly
present
Houston, TX
Senior Content Marketing Manager
present
  • Perform content lifecycle strategy and evolution, including content planning, authoring, editing, testing, and improvement
  • Agency management, including scope development, ongoing strategy work and ensuring strong execution of marketing plans
  • Wider ad hoc revision and editing responsibilities as part of a small team, working with the product team who produce the bulk of investment writing pieces
  • Working knowledge of content management systems and blogging platforms
  • Ensure all copy is compliant and adheres to brand guidelines, style and tone of voice
  • Evidence of a passion and interest for investment management with a sophisticated comprehension of financial markets
  • Fluency in a European language would be beneficial, but is by no means essential
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Drexel University
Bachelor’s Degree in Marketing
Skills Skills
  • Excellent attention to detail, ability to complete tasks on time with little supervision
  • An excellent grasp of the fundamentals of the English language, with the ability to self-edit and refine copy to meet Young Living’s standards of quality
  • Highly organized, with strong attention to detail and flexibility to adapt to changing priorities
  • Ability to deliver quantifiable, measurable results
  • Superb written communications skills, with the ability to write in a professional, persuasive tone and to adapt messaging for the intended audience
  • Agency experience, particularly as traffic or account coordinator is highly desirable
  • Strong attention to detail, and an appropriate sense of urgency, prioritization and tenacity
  • Able to drive results absent formal authority or lines of accountability
  • Excellent writing and editing capabilities with a high level of creativity, attention to detail and project management skills
  • Client focused with demonstrated ability to provide quality service and advice within content marketing arena
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15 Content Marketing Manager resume templates

1

Digital Content Marketing Manager Resume Examples & Samples

  • Plan and execute all web, email, SEM, social media and display advertising campaigns that
  • Create digital stories to support regional and highlight partner successes for merchandising back to the district and use as a marketing tool
  • Improve the usability, design, content and conversion of Discovery Education online presence
  • Use digital analytics/web tools to track user experiences and make changes to optimize user funnels
  • Represent marketing in social media efforts by developing messaging strategies and content plans in conjunction with Discovery Education’s corporate social media strategy
  • Monitor and evaluate competitive digital campaigns and online presence to ensure we are leading the sector in our practices
  • Evaluate emerging digital technologies and brainstorm new and creative growth strategies
  • Manage campaign budgets, optimizing spend and performance based on results
  • Ensure Discovery Education positioning, image, and messaging is consistent and strong across the education and digital space
  • Collaborate with internal team members as well as agencies and other vendor partners (as required)
2

Content Marketing Manager Resume Examples & Samples

  • Oversee project management logistics with videographers and photographers to capture content
  • Develop content distribution strategies across all Live Nation properties and marketing channels, as well as partners, to drive awareness and sales
  • Traffic content to teams responsible for distribution across email, social media, advertising, PR and partners
  • Live Streaming / Onsite Content Support for Touring Events
  • Point of Contact responsible for supporting tour marketers and project management with tech / creative teams
  • Measurement and reporting of content performance and impact on sales
3

Content Marketing Manager Resume Examples & Samples

  • Bachelor’s degree in Journalism, English, Marketing, PR, or related field
  • 7+ years’ of digital marketing or content marketing experience preferably in the B2B industry
  • Fluency in web analytics tools (Adobe Omniture, Google Analytics), social media marketing applications (HootSuite, Tweetdeck, etc.) and leading social media monitoring platforms (Radian6, etc.)
  • Search engine optimization
  • Proven written communication skills, ideally with published content, in either online or traditional media
  • Exceptional understanding of the blogosphere, social media, e-mail marketing, and how to get users to engage with content
  • Understanding of how content marketing, PR, e-mail marketing and social media interact and bolster the overarching brand initiatives and goals
  • Experience writing and tailoring content for a variety of customer segments as well as brand and audience personas
  • Experience with crisis communications
  • Experience developing ambassador programs or community-building efforts either using social media or other platforms
  • A highly collaborative person with exceptional interpersonal skills
4

Content Marketing Manager Resume Examples & Samples

  • A bachelor’s of arts/science degree from an accredited college or university; all majors welcome
  • Four to five years of work experience, preferably in writing and/or marketing roles
  • Excellent written and verbal communications skills for a variety of media
  • Excellent Microsoft Office Suite skills, especially Word and PowerPoint
  • Knowledge of AP Style guidelines
  • A demonstrated ability to translate complex concepts into written communication for a variety of audiences and marketing channels
  • Proven success developing email nurturing campaigns
  • Prior marketing experience in a professional services environment desired (e.g., compensation, human resources or management consulting)
  • Prior experience marketing to senior professionals in human resources, compensation, benefits or finance roles
  • An understanding of social media networks and their use within multi-audience communications programs
  • Experience using Salesforce.com and Marketo
5

Content Marketing Manager Resume Examples & Samples

  • Partner with Autodesk marketers to produce content that captivates their target audiences
  • Build out a team of internal and external creative resources to scale content execution efforts
  • Act as an internal expert on all things content—from copywriting production to rich asset creation
  • Leverage awareness-driving Autodesk content to begin a digital dialog with prospective buyers
  • You believe in the power of storytelling. You’re passionate in the belief that creating beautiful, helpful experiences is the best way to engage prospects and customers. You recognize that sustained, meaningful dialog is achieved through understanding and continually creating value for them
  • You grok today’s buyers. You know that the overt sales pitches of yesteryear are less effective with today’s highly informed buyers. You’re well versed in the modern methodologies of content marketing to attract and engage potential buyers well before they come looking for you
  • You’re a natural leader. You have experience leading direct and indirect teams as well as external contractors and agencies. You understand the difference between “managing” and “leading” people; your style and tact help you inspire others to get behind your cause and take a journey with you
  • Marketing innovator
  • Highly accountable
  • Decision driver
  • Strong relationship building and collaboration skills; ability to influence others and drive decisions
  • Passion for understanding audiences; ability to translate these insights into highly engaging content
6

Content Marketing Manager Resume Examples & Samples

  • 7-10 years of related work experience
  • Content marketing and SEO experience
  • Experience with integrated marketing campaigns using traditional, digital, and social channels
  • Experience conceiving, building and analyzing survey content and producing research reports and content plans for said pieces of content
7

Content Marketing Manager Resume Examples & Samples

  • Creation of both new content and the maintenance of existing collateral for sales support
  • Write, edit, produce and curate content to support integrated marketing strategy for Mid-Market and Vertical marketing teams
  • Planning, developing and delivering integrated content for various prospect campaigns, segments and personas aligned with sales objectives
  • Monitor industry and internal trends and create stimulating content
  • Developing, managing, delivering and tracking multiple types of marketing campaigns/activities/assets with focus on ROI and evaluation
  • Managing marketing automation processes related to creation of content campaigns and the related internal communication
  • Manage internal and external marketing library
  • Manage creation and/or modification of content and internal communication for Sales enablement
  • Ensuring quality control processes are maintained across all content materials
  • Social media coordination & management when applicable
8

Content Marketing Manager Resume Examples & Samples

  • Define, develop and implement contemporary Content Strategies for KO Core Brands: 80% WEBU CORE (Leading Global & Cluster IMC Charters, Receiving IMC Charters, WEBU IMC)
  • Minimum of 8 years of relevant experience in the field of consumer marketing with a focus on advertising on/offline. Profound knowledge of creative industry and/or agency business
  • Strong creative skills, needs to be able to discern a great creative idea, regardless of media/channel
  • Experience and resilience to work in a fast paced environment, yet bringing attention to detail and ability to understand macro business challenges and propose marketing solutions that excite our consumers and build brand love and brand value, while supporting and contributing to our digital business transformation
9

Content & Marketing Manager Resume Examples & Samples

  • Proven experience in a trade marketing role – preferably at a studio or production company
  • Trade marketing experience, preferably gathered across a handful of entertainment brands
  • Proven experience of defining and managing operational workflows; including identifying improvements and executing implementation
  • Experience in working in an international team and matrix structure
  • Knowledge of the EMEA media landscape- the key players and content offering
  • A good knowledge of Word and Excel- specifically the ability to use formulae in excel
  • Preferably, some knowledge of the commercialisation of content- an understanding of rights and windowing strategies
10

Content Marketing Manager Resume Examples & Samples

  • Gain deep expertise and understanding of their respective territory audience
  • Follow pop culture, trends and news within their territory
  • Understand content marketing strategies both on- and off platform
  • Track what our competitors and others in the space are doing
  • Learn about the Viki Community and worldwide viewership
  • Use data and territory expertise to craft content marketing strategies and execution used to promote and maximize discovery of the content on the Viki platform, social media, distribution partner sites, blogs and fan sites, etc
  • Review and analyze content and campaign performance and optimize for future campaigns
  • At least three years experience in content marketing or related roles
  • Experience and knowledge of the entertainment industry
  • Experience working in a consumer Internet/digital media company required
  • Experience working in an international company a bonus
11

Content Marketing Manager, New Delhi Resume Examples & Samples

  • Write and build content marketing collaterals
  • Localize content deliverables from global and regional teams
  • Translate Twitter research and industry insights into compelling content pieces
  • Plan, develop and ship monthly newsletter to Twitter key business audiences
  • Proactively find sources of proof that align with our core strategies and messages, adding value to everything the team does
  • Disseminate core messages to other business teams through strategic support and direction
  • Ensure we can always communicate the value of Twitter Ads to our key business audiences
12

Content Marketing Manager Intern Resume Examples & Samples

  • Work with the internal tools team to map out an efficient system for metadata retrieval from the CMS
  • Provide appropriate content list and assets for various departments upon request Qualifications
  • 1+ year experience in content management or related roles is preferred
  • Effective communicator in both English and another language. Mandarin, Korean or Japanese is preferred
  • Experience working in a consumer Internet/digital media company is preferred
  • Experience working in an international company is preferred
  • Preferably have skills in Photoshop
  • Great attention to detail, with an almost obsessive desire to avoid error
  • Passion for TV shows/movies/artists and current trends in entertainment
  • Excellent multi-­tasker & project manager, thriving in fast-­paced environments
13

Content Marketing Manager Resume Examples & Samples

  • Bachelors degree required; Journalism, English or Marketing preferred
  • Demonstrated project management skills; takes direction well and clearly possesses the ability to translate strategy into tactical deliverables
  • Ability to prioritize work effectively and manage multiple projects at any given time
  • Ability to work independently as well as in a team environment
  • Proficient in usage of a CMS, as well as Microsoft Office programs including Word, PowerPoint and Excel
14

Content Marketing Manager Resume Examples & Samples

  • Partner with product specialist, business, product pillars, marketing and sales teams to develop unique positioning of BlackRock’s multi-asset funds by articulating each fund’s distinct investment process and competitive advantages, building robust sales stories and ensuring consistent marketing positioning
  • Research, write, edit and coordinate the production of compelling and differentiated sales and marketing materials to support the growth of the multi-asset franchise. This will focus primarily on the development of print collateral, prospecting materials, sales ideas, web content, video content and email communication. It will also mean writing for different audiences as we seek to diversify and broaden our fund buyer and advisor relationships as well as to reach end investors
  • Tie all product messaging to client and adviser needs / outcomes
  • Conduct on-going competitive and big-picture review of marketing and sales tools to enhance BlackRock’s leadership position in the marketplace
  • Collaborate with other departments, including portfolio management, product specialists, sales strategy, marketing, PR, other writing teams and shared marketing services to ensure a close alignment of goals, efficient prioritisation of work, seamless product messaging to clients and dissemination of relevant product-specific content across sales channels
  • Leverage the knowledge and existing content from other product writing teams across the globe
  • Build effective and supportive working relationships with the retail EMEA business and Global Marketing & Communications partners within BlackRock to ensure the delivery of impactful content
  • Contribute positively to the broader BlackRock business results by delivering projects in a timely and cost efficient manner
  • Extensive writing experience in a rigorous, demanding, high-energy environment. The successful candidate will have previous experience in the financial services industry
  • Strong investment and technical product knowledge as well as strong understanding of the asset management market place in Europe
  • Proven expertise in leading product marketing initiatives from conceptualisation to completion, applying proven strategic thinking skills, understanding of marketplace needs and exceptional marketing communication skills
  • Outstanding writing skills and the ability to write for a variety of different audiences, including fund selectors, financial advisers and end investors
  • Demonstrable understanding and expertise at successfully differentiating and positioning products related to the financial services industry, especially for multi-asset
  • Real appreciation of how sales teams buy/promote mutual funds to fund buyers, advisers and end investors through story-based selling techniques
  • Creative thinker able to deliver messages in an innovative and engaging manner
  • Working knowledge of investment databases, including Morningstar, FactSet and Bloomberg
  • Strong analytical skillset with the ability to transform complex data / issues into useable information for the sales and marketing teams
  • Strong project management skills, including an ability to prioritise workload effectively, move projects forward in a complex environment and actively manage multiple stakeholders while maintaining project schedules and delivering on time
  • Excellent verbal communications skillset with the ability to liaise with management at all levels of the organisation
  • Adaptable, reliable with a strong ‘can do attitude’ and able to operate in a fast-paced environment with flexibility in regards to changes in strategy and project plans
  • Proven record of operating within tight deadlines and delivering high quality written products
15

Content Marketing Manager Resume Examples & Samples

  • Ability to write compelling story lines that can be easily turned into content assets and delivered throughout social and digital media channels
  • Drive asset execution with a deep understanding of asset performance
  • Bring innovative thinking to develop digital and social-first content that is cohort-relevant and engaging working across multiple teams
16

Content Marketing Manager Resume Examples & Samples

  • Development of content strategies and plans, aligned to buyers journeys with assets that bring key value props and messages to life
  • Development of written, compelling story lines that can be easily turned into content assets and delivered throughout social and digital media channels
  • Asset execution with a deep understanding of asset performance
  • Development of innovative thinking to develop digital and social-first content that is cohort-relevant and engaging working across multiple teams
  • Identification of enhanced key external and internal communities as vehicles to evangelize key messages, assets and cohort-based activities
  • The planning and creation of high-impact content in support of awareness and lead generation goals
  • Content creation for website and microsites
  • Contribute to messaging and branding strategy and creation
17

Content Marketing Manager Resume Examples & Samples

  • 2-4 years of experience working in the field of consumer marketing, digital marketing or equivalent relevant experience
  • Basic knowledge of digital & social marketing programs including: digital production, social media behavior, research & analytics
  • Extensive knowledge of YouTube and Twitch platforms and gaming ecosystems a big plus, particularly experience with community and/or partnership management on these platforms
  • Strong time management skills
  • Collaborative, proactive and solutions orientated
  • Active participant in digital and social media channels
  • Passion for internet and gaming culture a big plus
  • Entertainment or video game industry experience a plus
18

WW Power Systems Content Marketing Manager Resume Examples & Samples

  • Identify and create world-class content that will drive engagement and leads with the target audiences
  • Help reinforce IBM Power Systems and OpenPOWER positioning and key messages by explaining and demonstrating brand and product value propositions
  • Build and deploy a framework for an actionable content plan that drives both organic and paid programs and is rooted in marketing results
  • Track content performance and measure success
  • Bring new ideas and best practices to the team
  • Collaborate with a wide variety of content SMEs
  • Collaborate with campaign, digital and social media leads to ensure a content syndication and distribution strategy is executed
  • Thrive in a fast-paced work environment
  • Be a self-starter who takes initiative and is action oriented
19

Watson Content Marketing Manager Resume Examples & Samples

  • Deep portfolio, buyer, segment and routes to market expertise to architect end to end marketing strategies and standards for client experience
  • Accountable for translating marketing plans, segment priorities messaging and global content blue print into effective content marketing practices that when implemented in campaigns generate & progress new sales opportunities
  • Apply deep buyer persona/behavior expertise to orchestrate and manage the delivery of exceptional client engagement encompassing buyer journey, content narrative and syndication design
  • Ensures all content is on-brand, consistent in terms of style, quality, messaging and optimized for user experience
  • Define, refresh & localize market leading messages that are clear, crisp and focus on differentiation
  • Align content strategy and calendar to support performance marketing initiatives
  • Create/deliver packaged content to equip IBM sales teams to effectively convey key messages and IBM differentiation to their clients and prospects
  • Deploy management system to measure, monitor and optimize market effectiveness by application of web, social and digital analytics
  • Establish workflow for requesting, creating, editing, publishing and retiring content including managing budget for development of assets
20

Digital & Content Marketing Manager Resume Examples & Samples

  • You will love writing and be a natural storyteller - with words and visuals. We are not looking for a visual designer but we are looking for someone that has great ideas on how visual graphics (such as infographics) and video can be used to engage prospects and tell impactful stories
  • You will play a key role in the continuous improvement of our online presence - our website, online advertising, LinkedIn, blogs, forums etc
  • You will be adept at tracking the effectiveness of our marketing efforts in building awareness and creating interest from prospects
  • So experience with Google Analytics and Hubspot would be very handy but is not a pre-requisite
  • You will have experience in the use of online advertising (PPC etc) to market B2B products and services
  • You will know the ins and outs of SEO
  • You'll be a great collaborator - you'll need to be as part of your role will be to work with your colleagues to extract stories worth sharing with customers and prospects
  • It would be helpful if you had experience of running webinars and played a part in producing and sharing even related content
  • A third level qualification
  • Experience in a similar role (ideally B2B software)
  • Strong emphasis on content production related to inbound marketing
21

Content Marketing Manager Resume Examples & Samples

  • Managing the company’s social media presence across all platforms, ensuring that content posted is engaging, on-brand and performance measured
  • Growing social media presence by engaging with others on social media channels and using paid promotions to amplify content on Twitter, Facebook, etc
  • Engaging our social communities by providing content that is applicable to each brand’s audience personas, and refining our approach based on ROI
  • Managing all social conversations, responding to any and all comments from the community, escalating any issues as needed to the Customer Experience or Corporate Communications team
  • Conceiving, implementing and measuring various social engagement strategies, such as social media contests and campaigns, programs targeting specific demographics, etc
  • Ensuring a healthy balance of owned and curated content to fuel the company’s SEO linking strategy and NSO results
  • Working with the content, brand and PR managers to determine what content is needed to target various customer and audience personas at each stage of the buying cycle
  • Ensuring the necessary content is available for promotion by one of the following methods
  • Skilled in web analytics tools (e.g., Adobe Omniture, Google Analytics), social media marketing applications (e.g., HootSuite, Tweetdeck, etc.) and leading social media monitoring platforms
  • Experience with Content Management Systems, such as Drupal,
  • 4 + Years of Digital marketing or content marketing experience preferably in the B2B industry
  • Understanding of how content marketing, PR, e-mail marketing and social media to interact and bolster the overarching brand initiatives and goals
  • Experience writing and tailoring content for a variety of customer segments as well as brand and audience personal
22

Content Marketing Manager Resume Examples & Samples

  • 60% Plan and execute calendar for MSW social channels that increases awareness and brand visibility and drives traffic to marthastewartweddings.com. Responsibilities includes Facebook, Pinterest, Twitter and Instagram (and potentially new social channels in the future)
  • 10% Develop partnership opportunities and manage social swap relationships
  • 10% Develop/test/analyze monthly plans to optimize content (test plans) for all MSW channels and feed insights to the full brand team
  • 5% Works with the digital edit team, contributor network, video team, designers/creative team and core editors to develop content specific for social channels and social needs and to optimize all digital content. Create social-driven content
  • 5% Ideate, pitch, develop and manage user generated marketing engagement programs for content and social engagement. Work with ad sales team to create programs/campaigns that are sellable
  • 5% On-going competitive analysis and monitoring of content marketing trends; incorporates best practices into current programming and long term strategy. Educating team on new trends
  • 5% Manage and execute MSW syndication
  • At least 3-4 years experience in social media, marketing, advertising or public relations
  • Be enthusiastic about the brand and wedding content
  • Exhibit strong ability for writing engaging content for social media and onsite pages aligned with the Martha Stewart brand
  • Have strong copy editing skills
  • Be focused on performance goals and adjust as necessary to achieve them
  • Exhibit good judgement as to what works to drive audience and engagement in social media
  • Have an entrepreneurial spirit- flexible, self-starter able to strategically market content to help brides and those around her
  • Have in-depth knowledge and experience managing Facebook, Twitter, and Instagram accounts
  • Be fluent with tools like Google Analytics, Fan Page Karma (or other competitive tools), Facebook Insights, Twitter and Curalate
  • Have a working understanding of SEO best practices and principles
  • Develop campaigns to acquire new followers across our social media sites
  • Have excellent time management, communication, interpersonal skills and ability to multi-task
23

Content Marketing Manager Resume Examples & Samples

  • 60% Plan and execute calendar for MSW social channels with the objectives of increasing awareness/brand visibility and driving traffic to marthastewartweddings.com. Responsibilities includes Facebook, Pinterest, Twitter and Instagram (and potentially new social channels in the future)
  • 10% Develop/test/analyze monthly plans to optimize content for all MSW channels and feed insights to the full brand team
  • 5% Work with the digital edit team, contributor network, video team, designers/creative team and core editors to create socially -driven content
  • 5% Ideate, pitch, develop and manage user generated content for the site. Work with ad sales team to create programs/campaigns that are sellable
  • 5% Complete competitive analysis and monitor content marketing trends; incorporate best practices into current programming and long term strategy. Educate team on new trends
  • At least 3-4 years of experience in social media, marketing, advertising or public relations
24

Content Marketing Manager Resume Examples & Samples

  • Develop and execute content marketing plans, delivery strategies, and content (editorial) calendars
  • Work with cross-functional teams to develop ideas from scratch and write original content – blog posts, case studies, articles, white papers, infographics, and more – that can be utilized across multiple marketing channels
  • Lead global social media strategy and execution. Ensure all content distribution activities are coordinated across all necessary social channels
  • Explore new formats and methods for content to stand out
25

Content Marketing Manager Resume Examples & Samples

  • Excellent writing, presentation and "story telling" skills with the ability to present complex investment concepts and strategies clearly and in a compelling manner across different mediums
  • Ability to analyse and interpret externally and internally sourced market data, including competitor information, to generate insights into the needs of both financial advisers and institutions to drive sales / marketing initiatives
  • Ability to develop strong relationships with stakeholders across various levels and functions
  • Understand the sales process and be comfortable with cash flow targets and levels of adviser engagement being directly linked to key performance indicators
  • Project management skills and ability to work on multiple projects in a fast paced environment while adhering to strict deadlines
  • Proven content marketing or communications experience (5 – 10 years), preferably within an investment manager with a focus on financial services
  • Relevant tertiary education in marketing or journalism / writing
  • Experience in collaborating with sales teams as well as creative and marketing teams
  • Extensive investment knowledge at the macroeconomic level and a very strong understanding of
26

Content Marketing Manager, Japan Resume Examples & Samples

  • Partner with a variety of teams to produce content that engages Autodesk priority audiences
  • Act as editor and content promotion lead to grow Autodesk lineshapespace.jp media channel
  • Establish a team of internal partners and external contract resources to scale content execution
  • Influence US editorial team to produce globally appealing content; lead localization into Japanese
  • You believe in the power of storytelling. You’re passionate in the belief that creating amazing, highly relevant content is the best way to influence and engage prospects and customers. You recognize that sustained, meaningful dialog is achieved through understanding and creating value for them
  • You understand today’s buyers. You know that the overt sales pitches of yesteryear are less effective with today’s highly informed buyers. You’re well versed in the modern methodologies of content marketing to attract and engage potential buyers well before they come looking for you
  • 12 Things That Describe You
  • Impact focused
  • Problem solver
  • Risk taker
  • Proven writing and editorial experience in journalism, marketing, and public relations capacities
  • Excellent communication and influencing skills; demonstrated executive presentation experience
  • Project management skills to develop and manage editorial schedules and drive to deadline
  • Demonstrated initiative and self-driven attitude; you thrive in a dynamic, fast-paced environment
  • Savvy with latest trends in digital content best practices across web and mobile platforms
27

Content Marketing Manager Resume Examples & Samples

  • Translating IBM's marketing plans and priorities into engaging client-centric content
  • Articulating IBM's value and knowledge of the industry to the client
  • Ensuring all content is on-brand, consistent in terms of style and quality, and optimized for user experience
  • Working with writers, editors, and agency partners to ensure quality messaging, writing, and style
  • Applying digital expertise to manage the delivery of this content via all digital channels, including social media, email, video, and web properties
  • Aligning the content strategy and calendar to support performance marketing initiatives
  • Developing and / or repurposing content to position thought leadership messages and IBM value to industry analysts, third party advisors and other BPO market influencers
  • Creating / delivering packaged content to equip IBM sales teams to effectively convey key messages and IBM differentiation to their clients and prospects
  • Gauging the effectiveness of content by measuring engagement, leads, sales, retention, and customer advocacy, modifying content strategy based on this data
  • Establishing workflow for requesting, creating, editing, publishing, and retiring content including managing budget for development of assets
28

Content Marketing Manager Lead Resume Examples & Samples

  • Produce content that captivates our target audiences and motivates them to subscribe
  • Manage a content roadmap/ editorial calendar that supports our programs and campaigns
  • Own the relationship with Autodesk’s public relations and web teams, to insure the content your team is producing reaches customers through these key channels
  • You believe in the power of storytelling. You’re passionate in the belief that creating helpful experiences is the best way to engage prospects and customers. You recognize that sustained, meaningful dialog is achieved through understanding and continually creating value for them
  • You’re a modern marketer. You’re convinced that great marketing starts with a clear understanding of your target audience. With that information in hand, you know how to find audiences, the best channels to use to connect with them, what to say once you’ve made contact, and how to say it
  • You’re part philosopher, part scientist. As a philosopher, your vision formulates your big picture view as well as the details behind it. As a scientist, you believe in employing the scientific method to test new ideas—and you’re not afraid to fail sometimes because you know it helps you learn quickly
  • You’re an audience advocate. You aim to know your audiences inside out because you care deeply about them and their experiences. You relentlessly aim to personalize communications with them to ensure they resonate. Your goal is to be so interesting and relevant that they simply can’t ignore you
  • You’re boldly creative. You’re unafraid to experiment, test out fresh ideas, and navigate uncharted territory. You’re happy being the one in the creative brainstorm with the most outrageous idea, and you have the wits, courage, and conviction to convince others why it’s worth trying
  • Excellent writer
  • Experienced journalist
  • Open communicator
  • Great coach
  • Experience managing creative teams (internal & external), including writers and designers
  • Ability to define and manage a set of goals involving diverse contributors and stakeholders
  • Willingness to engage in both strategic and tactical work as business needs dictate
  • Savvy with latest trends in digital content best practices across mobile and web platforms
  • Bachelor’s degree in English, Journalism, Public Relations, or related communications field
29

Associate Content Marketing Manager Resume Examples & Samples

  • Write clear, persuasive original copy for B2B marketing materials, including blog posts, whitepapers, infographics, case studies, videos, client emails, presentations and more
  • Support the development and management of multi-channel B2B marketing campaigns that differentiate AOL as a leader in the media and technology space
  • Help define positioning for research studies and translate complex concepts into a differentiated marketing story
  • Review and edit written content to ensure accuracy and consistent, effective messaging
  • Shape holistic marketing narratives through data and insights
  • Drive forward the AOL Insights brand with marketing content that attracts target audiences and engages readers
  • Collaborate with in-house creative team and oversee production of marketing materials
  • Lead metrics-driven analyses to measure effectiveness of marketing campaigns and initiatives
  • Bachelor’s degree, marketing or journalism preferred
  • 1-2 years of demonstrable marketing experience, ideally from an advertising technology, agency, or publisher background
  • Excellent copywriter, specializing in short-form copy
  • Ability to lead projects from conception to launch
  • Experience in B2B and creative writing
  • Ability to synthesize complex research concepts into powerful storytelling
  • Strong team player, with demonstrated ability to work across teams to consistently achieve results
  • Ability to take initiative and produce innovative ideas
  • ROI- driven with a keen sense of what makes a campaign a success
30

Content Marketing Manager Resume Examples & Samples

  • Minimum 5 years marketing experience
  • Minimum 3 years digital marketing experience
  • Minimum 1 year B2B marketing experience
31

Content Marketing Manager Resume Examples & Samples

  • Natural ability to tell stories and a demonstrated knack for news and engaging readers with relevant and sticky content
  • Strong foundation in marketing campaign strategy, content marketing and performance measurement
  • An established track record in creating successful marketing content from start to finish
  • Strong project management skills and experience working successfully with cross-functional teams
  • Strong editing and proofreading skills with focused attention to detail
  • Passion for customers and drive to understand buyer needs, translating that into relevant and useful content marketing
32

Digital Content Marketing Manager Resume Examples & Samples

  • Create content to drive engagement and develop value positions, messaging, and storylines for IBM Servers
  • Define, refresh and localize market leading messages that are clear, crisp and focus on differentiation
  • Create input (messages, storylines, etc) for asset development
  • Collaborate with Campaign Managers to create and execute plans to activate conversations
  • Package and manage content for new buyers and influencer initiatives for social media and digital channels
  • Provide regular, helpful content that’s aligned with their needs and interests
  • Gauge the effectiveness of content and modifying content strategy based on this data
  • Knowledge of cohort needs and behavior
  • Developing content strategies and blueprints
  • Managing editorial process and performance
  • Experience with web, social, and digital analytics
  • Journalistic Writing & Editing Style
33

Geforce Content Marketing Manager Resume Examples & Samples

  • Manage marketing campaigns including major game launches, product promotions, and key selling period promotions in support of business unit and corporate initiatives
  • Work closely with BU to create appropriate, timely deliverables for the various audiences, which includes both end-users as well as channel and OEM partners
  • Define campaign objectives, target audiences, strategies/tactics, creative deliverables, timeline, and ROI measurement; secure executive and regional support
  • Drive cross-functional teams to execute key campaign strategies/tactics and deliverables
  • Drive regular communications to track status and measurement
  • Create and manage execution of supporting campaign creative materials
  • Manage key campaign activities as needed including consumer promotions, advertising, partner/customer marketing
34

Content Marketing Manager Resume Examples & Samples

  • Contribution to strategic decisions regarding content production for the EMEA Institutional investment market
  • Project management and ownership of the production, revision and editing of copy for use on a new European company website, as well as for email marketing and social media posts
  • Brand messaging and generation of literature and marketing materials for use in external marketing campaigns, both on- and off-line
  • Develop and own the company's copywriting style guide and tone of voice to ensure that it is in line with the Institutional brand
  • Workflow management, and ownership of a content publishing calendar
  • Liaison with key internal stakeholders, including investment writers, legal and compliance, product, sales and investment teams
  • Ad hoc support for wider marketing communications team
  • Over 5 years' previous marketing and communications experience in Financial Services, preferably within Asset Management
  • Attentive to detail with clear previous experience in creating marketing copy and managing communications, on- and offline
  • A skilled communicator and writer, with good presentation skills, and an ability to manage relationships at all levels
35

Content Marketing Manager Resume Examples & Samples

  • Lead audience engagement and growth for Autodesk Line//Shape//Space owned media channel
  • Build a team of internal partners and external resources to scale distribution and promotion efforts
  • Establish global content distribution and promotion best practices; work with geo leads to implement
  • Grow existing distribution and promotion channels; establish new channels for content syndication
  • Social savant
  • Data driven
  • Supportive coach
  • Proven writing and storytelling experience in digital media, marketing, and social web capacities
  • Experience delivering content across digital channels, including social and native ad platforms
  • Comfortable using data and analytics to set goals, track progress, and optimize outcomes
  • Familiar with email marketing best practices; applied experience growing content subscribers
  • Experience working with creative teams (internal & external), including writers and designers
  • Project management skills to develop and manage communication schedules and drive to deadline
  • Savvy with the latest trends in digital content best practices across web and mobile platforms
  • Experience with digital video creation, distribution, and promotion strongly preferred
36

Product Content Marketing Manager Resume Examples & Samples

  • Marketing Director - HES, HN, TQ, PQI
  • Pearson marketing and/or management teams internationally where applicable
  • Have a solid marketing background with a previous experience in a similar role
  • International marketing and sensitivity to different cultures
  • B2B marketing, and a clear interest in the latest B2B marketing techniques (cross-channel lifecycle comms management, inbound marketing, marketing automation, etc.)
  • Solid Digital Marketing experience and proficiency in the most popular channels and tools (eg Twitter, Facebook, email Marketing, Google Analytics, etc.)
  • Proven experience managing content calendars and consistent communication plans across multiple channelsProven management of cross-functional content management and tone of voice initiatives
  • Outstanding knowledge of written English with strong grammar and language skills. An absolute eye for detail
  • Experience of working with a Content Management System (CMS)
  • Experience of SEO and web analytics
  • A/B testing and optimizing Marketing copy to drive results
  • Strong management and collaboration skills with an ability to deal with and handle feedback from multiple stakeholders, managing approval processes effectively
  • Agency management
37

Content Marketing Manager Resume Examples & Samples

  • Content Development and Production
  • Collaborate closely with business stakeholders to provide key support in the execution of B2B/B2C digital content marketing strategies, operating inbound, conversion, and nurturing campaigns
  • Analytics and Monitoring
  • Cross-functional Collaboration / Standards
  • Manage editorial calendar aligned with key areas of thought leadership and corporate priority
  • Manage content inventory / archive, optimizing and repackaging content on an ongoing basis
  • Manage production of evergreen content—from conception through execution—for delivery across a wide variety of vehicles and channels in adherence with the editorial calendar
  • Solicit content from Product Group, and work through the Product Creative team to maintain a steady flow of content to MHEHE sites
  • Maintain MHEHE Style, Brand and Content Strategy guidelines and protocols, ensuring all content produced adheres to established guidelines
  • Stay current with emerging web and social technologies through relevant blogs, listservs, and events
  • Collaborate closely with Associate Social Media Manager to dissemenate content assets appropriately, and monitor channel metrics
  • Identify and monitor content influencers and build relationships with brand advocates; coordinate blogger and influencer outreach
  • Strategize new inbound opportunities and execute on them; analyzing, testing and modeling based on performance
  • Develop and track performance metrics and report results on a monthly basis to key stakeholders
  • Identify and analyze issues, patterns and trends, and audiences, creating action plans to optimize future content initiatives
  • Leverage web analytics to recommend improvements to content distributed on the site and better ways to showcase content in the future
  • Conduct competitive audits to identify best practices in content marketing across industries and brand types; stay up to date on new content marketing best practices
  • Maintain MHEHE Style, Brand and Content Strategy guidelines and protocols, sharing best practices, and training other functional teams as required
  • Routinely communicate content marketing initiatives and results internally
  • Coordinate with Product Marketing function, ensuring efforts of Product Marketing/Community managers aligns with Strategic Marketing and MHEHE branding initiatives
  • Two plus years of demonstrated experience in developing and managing content and production for high traffic websites and/or digital marketing at a corporate level
  • Demonstrable success defining, implementing and optimizing a content marketing strategy
  • A deep understanding of content marketing and the ability to stay current with market/industry trends to proactively identify and pursue strategic customer engagement
  • Flawless written and oral communication skills
  • Experience writing online content for digital platforms, like blogs or magazines and demonstrated flexibility in writing engaging content for different audiences
  • The ability to demonstrate the effectiveness of content marketing efforts and ROI
  • Excellent knowledge of new web technologies, social networks and the digital sphere as a whole
  • Command of widely-used digital marketing tools like Sprout Social, WordPress, Google Adwords, Google Analytics, and CMS platforms
  • An understanding of SEO and SEM strategies
  • A high performing, high energy attitude and is self-starter, with proven ability to work both independently as well as a member of high performance-output teams in a fast-paced, deadline driven environment, managing multiple projects while paying close attention to detail
  • A passion for digital media and the creative process and is a voracious consumer of digital content; curiosity and a natural inclination toward tackling interesting challenges
  • The ability to create high-quality work under tight deadlines
  • The ability to collaborate across functions, teams, and business units
  • Professionalism balanced with a fun attitude and sense of humor
  • B2B and B2C marketing experience
38

Senior Content Marketing Manager Resume Examples & Samples

  • Produce and edit product and marketing content including email content, sales literature, web page content, and some longer thought-leadership articles for distribution across EMEA markets, both on and offline
  • Edit and project manage the production of wider investment communications, ensuring content delivers an impactful and effective message to the target audience
  • Ensure all copy is compliant and adheres to brand guidelines, style and tone of voice
  • Collaboration with senior internal stakeholders including wider marketing team, sales, investment teams and compliance to ensure communications are strategic and effective
  • Wider ad hoc revision and editing responsibilities as part of a small team, working with the product team who produce the bulk of investment writing pieces
39

MEA Commerce Content Marketing Manager Resume Examples & Samples

  • Past experience producing content for the web including developing compelling narrative along the stages of the buying journey
  • Developing Messaging Plan & Proof Points
  • Knowledge of Digital Channels
40

Digital Content Marketing Manager Resume Examples & Samples

  • Working with campaign and content teams, you will design social listening programs and consult with Systems marketing to improve our own use of social media, as well as highlight areas of market advantage and disadvantage. You will work with stakeholders to define social media program strategies and design and deliver social media plans to meet business objectives
  • Turn social media data into measures that give almost instant feedback on how the market is reacting to Systems and competitor products and announcements
  • Collaborate with Systems marketing colleagues to finalize social media programs and develop social media queries for real time monitoring platforms, then turn data into consumable, executive ready insights
  • Apply analytics to better profile, target and retarget prospects, adapting social campaigns to deliver higher quality responses and improve conversions rates. Present insight to team and develop action plans
  • Continuously develop strategic social media/digital marketing skills on existing and new toolkits/vendors
  • Communicate social media best practices and create case studies of successful strategic campaigns and product launches
  • 3 years of experience in Social Media/Social property management
  • 3 years of experience in key social measurement platforms and principles
  • Fluent in English, French & Arabic
41

Italian Content Marketing Manager, VP Resume Examples & Samples

  • Develop and execute marketing contents for FAs, private bankers and retail banking platforms. This includes produce contents and manage ongoing marketing communications and product updates, presentations of BlackRock best practices, co-marketing events, fund campaigns, email and on-line campaigns such as delivery clients’ website content
  • Support the editorial and commercial activity mainly through the new smart approach on BlackRock Advisor Elite plattform
  • Leverage the massive production of BlackRock for FAs but not only and tailor made for Italian client. Eg. Value Add program, conversation starter etc
  • Support the communication strategy within channels/ clients in conjunction with the relevant BlackRock Relationship Managers
  • Support the business by designing, executing and tracking through-the-line marketing campaigns to advisory clients including FAs, private bankers networks and fund selectors
  • Deliver marketing contents for client events, co-marketing initiatives, product launches, tactical promotions, PR articles and online executions
  • Contribute to build the profile and brand awareness of BlackRock via creative and innovative marketing executions
  • Generate ideas and deliver new ways of promoting BlackRock, our capabilities and products to advisory clients
  • Assistance with the execution of flagship events in Italy, showcasing BlackRock
  • The successful candidate will be curious, creative, organised, dynamic, and with good communication skills
  • Extensive experience in working in the wealth management and asset management market, especially the retail sector
  • Important investment knowledge and understanding of the intermediated marketplace in Italy
  • Strong knowledge of financial and insurance products such as experience in wealth management services and platforms
  • Ability to communicate effectively with clients in both a reactive and proactive capacity
  • Analytical skills, including ability to initiate and interpret research, using findings to input into marketing planning
  • Project management skills, including an ability to move projects forward in a complex environment
  • Ability to work effectively in a team environment - adaptable, reliable with a strong ‘can do attitude&#8217
42

Content Marketing Manager Resume Examples & Samples

  • Work with Marketing team, business sales team members and Digital Marketing team to develop and manage a content marketing program to help multiple businesses within Commercial Banking meet growth and revenue goals
  • Research, slate, write, edit and produce a high volume of both digital and print marketing collateral and thought leadership materials for all Commercial Banking business units with different goals, audiences, channels, etc., while leveraging and managing both in-house and external vendor resources
  • Provide daily tactical and editorial support for projects and programs including strategic recommendations and hands-on project management duties for a variety of thought leadership and external-facing projects including webinars, video production, sales & marketing materials, intellectual capital pieces, digital and print campaigns and advertising
  • Create, manage and maintain the Editorial Calendar for thought leadership materials for Commercial Banking website and foster collaboration across all business units to centralize content and digital strategies for marketing
  • Liaison with the various cross line of business and functional areas of Commercial Banking Marketing to slate, write, edit and produce digital and print projects and thought leadership materials in a timely and efficient manner
  • Develop relationships with peers across the firm to source appropriate content for our public thought leadership website
  • Manage competing priorities, consistently meet or beat aggressive deadlines, while proactively identifying potential issues and effectively communicating project status to a wide range of project stakeholders and offering potential solutions to challenges as they arise
  • Assists in managing the CB Style Guide, and ensure team emulates the style, voice and tone of each of the Chase and J.P. Morgan brands and the Commercial Banking business overall in all written communications
  • Seven+ years experience leading and managing a content marketing program and team with proven results designing digital strategy and executing innovative and results-driven content marketing programs
  • Minimum Bachelors Degree in English, Journalism, Marketing or Communications or related field required. MFA in writing preferred
  • Exceptional writing, editing and verbal communications skills and ability to develop engaging and effective copy for diverse audiences around a range of topics
  • Demonstrated experience in digital marketing, user experience and SEO/SEM strategy and execution
  • Experience and interest in translating high-level, in-depth technical writing on financial topics into clear, concise and consumable formats for business leaders
  • Proven experience in developing and maintaining an active stable of freelance writers, editors, and proofreaders, and proven experience in assigning, editing and revising written collateral from multiple sources
  • Experience utilizing project management systems and workflow software to build effective project management timelines for integrated marketing campaigns and tactics (Attask, Basecamp, Aprimo, MS Project, SharePoint, etc.)
  • Attention to detail and ability to demonstrate versatility in writing formats and styles
  • Knowledge of Associated Press (AP) Style preferred
  • Strong project management skills and proactive attention to deadlines
  • Ability to work well and communicate clearly and professionally with multiple stakeholders with differing business goals and communication styles
  • Writing samples will be required if selected for an interview
43

Content Marketing Manager Resume Examples & Samples

  • Writing and generating various types of content (blogs, social, website content, trade show materials, sales collateral, etc.) across all marketing platforms
  • Translate go-to-market strategies into compelling and fresh content
  • Interlock with cross functional teams to ensure synergistic content in market
  • Create/deliver packaged content to equip sales teams to effectively convey key messages and differentiation to their clients and prospects
  • Measure, monitor and optimize market effectiveness by application of web, social and digital analytics
  • Establish workflow for requesting, creating, editing, publishing and retiring content including managing budget for development of asset
  • Experience in writing about video technology and familiarity with the M&E and enterprise video market
  • Experience delivering unique/compelling point of views (POVs), strategic messaging and leadership proof points
  • Strong organizational skills and ability to perform multiple tasks
  • High-level of analytical skills in order to comprehend and evaluate regulations, instructions and reporting requirements
  • 3 years of experience current with Search Engine Optimization, Social Media, Social Advertising, and Internet marketing industry trends and best practices
  • 3 years of experience proactively driving and leading project to completion
  • 3 years of experience collaboration and communication with all levels of management
  • 3 years experience demonstrated presentation skills (live and virtual, in front of internal and external audience)
44

Senior Content Marketing Manager Resume Examples & Samples

  • 7-10 years of marketing experience, preferably in high tech companies
  • Strong leadership skills, with the ability to lead internal stakeholders, cross functional teams and influence indirectly
  • Strong organization skills, with a keen eye towards detail
  • Ability to juggle and manage multiple projects simultaneously
  • A creative thinker who enjoys a fast-paced environment
  • Previous experience in enterprise IT industry is a plus
45

WW Content Marketing Manager Resume Examples & Samples

  • Journalistic writing, and storytelling skills
  • Very good communication skill
  • Ability to lead and collaborate across cross-functional marketing teams Globally and with all IOTs
  • Strong digital marketing and content narrative design skills
  • Proficiency in translating complex technologies and concepts to easy to understand content
  • Ability to bring innovative thinking to creative teams to develop new types of content & engagement
  • 8-10 years experience marketing and professional writing experience
  • Experience with social media (e.g. LinkedIn, Twitter, Blog Platforms)
  • Marketing experience in IT industry
46

Content Marketing Manager Resume Examples & Samples

  • Develop and execute to support business goals across a variety of sites, hubs/portals, micro-sites and landing pages with a focus on locally focused content
  • Lead efforts focusing on local search initiatives, including Branch & ATM pages, Mortgage Loan Officer pages, Financial Advisor pages and other local search pages
  • Understand best practices for content, content categorization and structure and information architecture to deliver optimal SEO visibility
  • Create editorial calendars, work with agencies and internal partners on content creation, and publish approved content to sites/hubs
  • Meet with and interview subject matter experts to discover content and topic ideas that will engage and educate customers about financial products and services
  • Manage the publication of content across internal CMS platforms in addition to external syndication and influencer sites
  • Partner with User Experience and Brand team to ensure content is consistent with our brand voice, style and tone
  • Collaborate with Social Media teams to deliver and incorporate relevant content from content hubs into social media platforms
  • Manage project planning, content briefs, and content roadmaps, managing to deadlines and status updates
  • Submit content through legal, risk and compliance processes
  • Measure content success and optimize on a regular and ongoing basis
  • 3-5 years of experience
  • BA/BS degree or equivalent working experience
  • Proven working experience in digital marketing with a focus on Content Marketing (Article, Video, Infographic, Blogging, Influencer Outreach and Native Advertising)
  • Knowledgeable of editorial processes, planning and oversight
  • Ability to build relationships and collaborate effectively in a matrix organizational structure
  • Familiar with web analytics platforms including Adobe Marketing Cloud and Google Analytics
47

Content Marketing Manager Resume Examples & Samples

  • Manage content campaigns from start to finish, from concepting an idea to executing on its distribution
  • Use data to better understand new channels and formats for audience acquisition
  • Experience building an audience for the content you’ve created – traffic, views, downloads, sign-ups
  • Passionate about content. If you’re not crazy about creating amazing content in some form, this isn’t the role for you
  • Experience with data. You should have numerous examples of how you used data to make strategic decisions around your content
  • Smart with insane drive and determination
  • Experience managing projects with tight deadlines
48

Content Marketing Manager Resume Examples & Samples

  • Managing North Editorial calendar – making sure that all Country content priorities and requirements are included in the plan on a quarterly basis. This also includes Campaign Planning for the North Theatre. All content planning will roll up to the Tier 3 & 4 Editorial calendar and plan
  • Managing Regional & Local Agencies on content & asset creation and production. This includes agency briefing, budget management, account management performance and regular agency reviews. The Content Marketing Manager would need to manage the agencies workflow to ensure on-time delivery of all content and assets. This also includes stakeholder approvals on agency created content
  • Defining customer and partner journeys & tactics best suited to audience and industry for the North working with the Digital teams
  • Brand Ambassador - ensure all Content Experts & Agencies use templates and guidelines on creative platform, high level messaging & positioning. Includes tone, voice & consistency. They will also be responsible for seeing how the Brand campaign can be extended into the North Theatre with the country marketing managers
  • Localisation - responsible for working with localisation agency where required on reverse localisation into English, transcreation and translation on existing content and assets for countries
  • Liaison with Digital, Social, Events, Comms and other functions on the assets & format required to suit the execution method eg specs for paid media banners etc
  • Working with Digital team on the creation of web landing pages, Email & Lead Nurturing journeys through Eloqua, Web banners and other related online assets
  • Managing the processes for country content upload onto the content management platform, enabling content experts to maintain and keep up to date
  • Measures the content performance & analytics for the North and close loop with Agencies to enable optimisation for future
  • Best Practice Sharing - good knowledge and understanding of what other content is created within the EMEAR Region that the Country could utilise and adapt. This will require good communication across the Marcom network in the other countries
  • Fluent in English and one of the following: Dutch, Norwegian, Finnish, Danish, Swedish
  • Strong agency management experience
  • Experience of working in a global organisation
  • Innovative, forward thinking marketer
  • Demonstrable experience of creating content
  • Excellent Copywriting skills
  • Content and digital marketing savvy, social media savvy
  • Demonstrable understanding and experience of working across languages and cultures
  • Campaign planning, delivery, co-ordination and evaluation
  • Inbound and outbound lead generation content creation, delivery and measurement
  • Knowledge of Digital Marketing principles
49

Content Marketing Manager Resume Examples & Samples

  • Natural ability to tell stories and a demonstrated knack for engaging readers with relevant and sticky content
  • 6-9 years of marketing, content creation or writing/editing experience, as well as experience managing a team of freelancers
  • Proven ability to drive customer acquisition through the strategic use of content
  • Impeccable writing, editing and grammatical knowledge, familiarity with AP Style
  • Willingness and enthusiasm for taking on new project work when required
  • Highly organized and with strong time-management and prioritization skills
50

Content Marketing Manager Resume Examples & Samples

  • Develop and lead content marketing initiatives that drive traffic, engagement and leads in support of B2B acquisition and retention goals
  • Build keynote presentations, pitch decks and other custom decks – including those used by C-level executives – from initial concept to finished product
  • Manage the end-to-end production of videos and on demand webinars, written articles, FAQs, etc
  • Drive the live webinar development process including identifying speakers and target audience, developing the presentation and coordinating invitations and distribution
  • Maintain presentation library to ensure all visual content is updated and approved for public use
  • Assist Sr. Content Marketing Manager in development of new messaging strategies
  • Collaborate with teams across the B2B organization to identify and meet content needs
  • Utilize a data-driven approach: measure and analyze metrics to optimize development efforts
51

Content Marketing Manager Resume Examples & Samples

  • Working as the Whistler champion, create engaging Social Media content to ensure it is always current and on trend
  • Manage all Social Media platforms (Facebook, Twitter, Instagram, LinkedIn, Pinterest) for Whistler with support from the Director of Internet Marketing
  • Assist the Director of Internet Marketing with promotion of key Regional initiatives on all of Whistler’s Social Media channels
  • Liaise with the Director of Internet Marketing to establish Social Media goals, review monthly reports, sharing with the Marketing Team as well as identify areas of future focus and strategies
  • Take a proactive approach in identifying and showcasing unique offerings and F&B stories that can be used by FRHI Public Relations
  • Champion CWR’s reputation management on the Platform Revinate, that includes TripAdvisor, Expedia, Yelp, Booking.com
  • Work with the Director of Internet Marketing and Director of Revenue to ensure all third party sites contain accurate content (description and photos) of our hotel and product
  • Work with the Director of Internet Marketing, create a Reputation Management Strategy to increase our ranking within Whistler, specifically within our competitive set
  • In cooperation with the Senior Marketing Manager and Reservations, champion the InTouch (FRHI guest contact platform) with bi-monthly updates
  • Manage the InTouch program to better reflect Whistler’s seasonality through the creation of multiple versions with assistance from the Marketing Manager and Corporate Marketing
  • Continuously improve efficiencies and effectiveness of Event Marketing. Working with the Senior Marketing Manager, for each event create a standard outline of required content for online, social media, print, and promotional in-house collateral. The goal will be to have all details finalized and areas of promotion identified at least 3 months prior (moving towards a goal of 9 months prior.)
  • Working as a team with F&B, Event Animation, Public Relations and Marketing, determine areas of support needed to complete required Event tasks uncovered (above)
  • Support the Director of Public Relations by creating materials used for media such as FAM invites, Story Starters, environmental (Green) flat sheets etc
  • Support the Senior Marketing Manager to maintain the accuracy and introduction of new & fresh online content on Fairmont.com/whistler
  • Provide back-up as required by the Director of Public Relations with regards to monthly reports and hosting of FAMs
  • Miscellaneous assignments as required
  • Attend all required meetings (monthy marketing meetings, board of operations meetings, sales meetings)
  • Contribute to management of the Marketing team’s overall annual plan
  • Develop Marketing Team Presentation templates
  • Manage Hotel Photography and video shoots, including online image gallery
  • Adhering to all Fairmont Hotels & Resorts sales standard and uphold the highest standard of internal and external customer service at all times
  • Participate in The Fairmont Chateau Whistler’s environmental program and department specific initiatives in working towards sustainable operations
  • To be Health & Safety conscious and actively involved in maintaining a safe work environment
  • Complies with Fairmont Hotels & Resorts policies, procedures and code of ethics
  • Performs any and all other tasks which are assigned by management
  • Manage and supervise sales co-ordinator for your market
  • Post secondary Degree/Diploma in Sales & Marketing or a related equivalent
  • Basic knowledge of programming and CMS coding is an asset
  • Working knowledge of Word, Excel, Opera Sales Force and Cisions applications is preferred
  • Working knowledge of Adobe Programs including Photoshop, InDesign, Illustrator
  • Must be highly organized and results oriented
  • Must be able to work under pressure with a strong level of initiative
  • Self-starter, ambitious, internally motivated
  • Exceptional written, verbal communication and interpersonal skills
  • A passion for Guest Service and a desire to be a part of a driven team
  • Must be very flexible with work hours to correspond with Department, Guest & Business demands
  • Computer literate in Microsoft Window applications and other relevant computer applications required
  • University/College degree in a related discipline required
  • Excellent communication skills, both written and verbal required
  • Strong interpersonal and problem solving abilities
  • Highly responsible & reliable
  • Ability to focus attention on guest needs, remaining calm and courteous at all times
52

Content Marketing Manager Resume Examples & Samples

  • Develop and execute communication strategy for your market that supports the broader marketing initiatives across the region
  • Localise and maintain all PR related materials including press kit, messaging and media/analyst lists
  • Develop a full range of original written communications materials including case studies, press releases, op-eds, bios, briefing documents, whitepapers, pitch decks, strategy guides, media pitches and social media posts
  • Assist in planning and running all AdRoll media events, briefings and press tours
  • Develop and maintain relationships with key journalists and analysts
  • Run and lead spokesperson media training
  • Track communications results and regularly report progress as part of the segment marketing report
  • Marketing and admin support as required
  • Bachelor’s degree in Marketing, Communications, Journalism, Public Relations or a related field
  • 5+ years of relevant experience preferably in journalism, a PR agency or an in-house PR role
  • Native-level of Japanese (ability to write across different styles) + fluent level of English
  • Strong leadership skills, with the ability to excel in the management of cross-functional projects and initiatives
  • Relationship driven, a keen networker
  • Excellent verbal communication and writing skills
  • Highly organised and able to multi-task
  • Ability to work independently and lead projects and relationships remotely
  • A real passion for startups
  • Prior experience working in a startup environment and/or in the ad tech industry preferred
53

Content Marketing Manager Resume Examples & Samples

  • Develop and lead the overall content strategy for UMB, owning and driving content marketing and initiatives that enhance brand engagement, customer consideration and conversion, SEO, and more
  • Lead the content team and partners to deliver on established goals and KPIs
  • Responsible for the conceptualization, research, writing, editing and proofing of content, and ensures all copy is reflective of the UMB brand identity
  • The role ensures we are making data-driven decisions to drive engagement and revenue with our content
  • Assesses 3rd party deals with content providers and manages the execution of external content
  • Evaluates emerging trends to determine if UMB should be investing time and energy in new spaces
  • Leverages internal content and platforms as a testing ground for other potential uses
  • Conceptualize and design user-generated content programs to augment other content sources
  • Lead the recruitment and management of 3rd party experts to participate in content creation
  • Leverage or procure measurement tools that help us better gauge content engagement
  • Leads content producing teams
  • Align work and set priorities to ensure business objectives/goals are met
  • Responsible for hiring, performance management and team member development
  • Regularly follows digital media trends with awareness of new channels to expand content distribution to reach relevant audience
  • Create processes that maximize content creation and output, collaborating with a variety of marketing, creative, merchandising and photography teams and communicate regarding timelines, project details or priorities
  • Strong business development, conceptualization, and planning skills
  • Demonstrated ability to lead and motivate cross-functional initiatives to execution
  • Excellent interpersonal skills and ability to build and maintain effective relationships
  • Ability to thrive in a fast-paced, deadline-driven, team environment
  • Strong Organizational skills
  • Strong team management skills providing guidance and mentor-ship for direct and indirect reports
54

Content Marketing Manager Resume Examples & Samples

  • Bachelor’s degree in English, Writing, Journalism, or related field
  • At least four (4) years of experience creating engaging content across various channels and mediums preferred (web content, blogs, newsletters, social media, etc.)
  • Ability to understand what an audience needs to know, how they want to consume it, and how to persuade them, along with an understanding of SEO strategy and implementation
  • Proven editorial skills and a passion for grammar
  • Ability to multi-task and prioritize responsibilities
  • Must be able to travel up to 5% of the time
  • Minimum of two (2) years of experience creating content for B2C, health and/or wellness markets preferred
  • Bilingual (Spanish – English) is a plus
55

Senior Content Marketing Manager Resume Examples & Samples

  • Work closely with campaign managers and marketing leaders from Solutions Marketing and product business units to identify and fulfill content needs for all phases of the campaign lifecycle and buyer’s journey
  • Develop and manage project plans and editorial calendars for global campaigns to ensure optimal coverage of campaign themes, distinct storylines, and key solution messages across Riverbed’s online and offline marketing channels
  • Inventory and map relevant content types to campaigns, storylines, and the buyer’s journey; develop and execute content plan to address gaps and content roadmap
  • Collaborate with various subject matter experts and thought leaders from across the Riverbed organization to stay informed of and influence new content development initiatives
  • Review all content from these other contributors and make recommendations on how to leverage the content in the overall campaign design and contact flow
  • Coordinate with internal creative teams and external design agencies to develop, copyedit, and optimize content for its appropriate placement and promotional channels
  • Work with our industry analyst team as needed to source other forms of premium content, such as research reports, white papers, syndicated articles, and more
  • Influence content marketing distribution plans, including all related promotional tactics and copy, to enhance the reach and visibility of all created assets
  • Coordinate with digital marketing channel owners to optimize the placement and promotion of all content marketing assets across Riverbed’s corporate social media channels, website, user communities, and other online properties
  • Create and monitor benchmarks for measuring the impact of all content marketing efforts
  • Report on the effectiveness of all content marketing efforts, factoring in any key findings to continually fine-tune the editorial calendar and identify fresh, engaging tactics
  • Identify opportunities to repurpose existing marketing assets into other forms of content, updating and modifying them as needed
  • Curate and index relevant research reports, articles, and other forms of thought leadership from industry analysts and influencers for use in Riverbed’s own content marketing efforts
  • Degree in Marketing, Journalism, PR, or Communications preferred
  • 7+ years of professional-level B2B marketing experience, with an emphasis on content planning, creation, distribution, and measurement
  • Demonstrated ability to lead discussions around content concepts and content marketing best practices
  • Proven ability to conduct content reviews, stakeholder interviews, content audits and inventories, and content performance analysis
  • Experience developing and executing marketing campaigns and programs
  • Able to write effective copy for a wide range of marketing platforms, including web, print, video, and social media
  • Top-notch copyediting and proofreading skills
  • Familiarity with SEO/SEM practices
  • Working knowledge of content management systems and blogging platforms
  • Experience with web analytics tools such as Omniture and Google Analytics is a plus
  • Data-driven marketer with strong analytical skills that influence future content development decisions
  • Is a self-starter and a solid team player who owns his or her success metrics
  • Must have a strong sense of initiative and ability to work under presssure on multiple projects
56

Product Content Marketing Manager Resume Examples & Samples

  • Developing a detailed understanding of our products’ Unique Selling Points (USP), the competition and our customers to compellingly position our offer
  • Lead the analysis and scope of content requirements in line with curriculum changes and academic calendar, as well as policy changes, and hold a cross-functional content calendar, ensuring all customer-facing teams feed into it and have visibility
  • Lead the planning, development and production of high quality Marketing content, in all its forms for all channels (sales presentations, website, letters, subject guides, white papers, video, infographics, blogs, podcasts, social posts, PR, etc.), and for all stages of the customer journey, to maximize engagement and interest
  • Ensure that product content presented to customers is consistent with the Pearson Brand and messages across all communication channels
  • Create and disseminate guidelines and train colleagues as required
  • Using Customer Insights to stay abreast of customer needs, ensuring all our copy is most engaging, compelling and easy to understand
  • Lead on content development to feed into commercial marketing campaigns
  • To generate messaging that convey Pearson’s strategy and ambition around progression, and to provide useful tools to aid customers and consumers make informed choices when it comes to education
  • To set clear objectives and evaluate how customers respond to various forms / types of content (which content, posted in what form, where and when by whom), and strive to innovate to maximize engagement and Return On Investment (ROI)
  • To take a proactive approach to testing messaging options and continuously optimize positioning to drive maximum results
  • To work collaboratively with various departments to align communications and messaging and provide a unified customer experience to customers
  • To work closely with the In-Life Revenue and the Acquisition Marketing teams to align plans, messaging and ensure we provide a consistent customer experience
  • To identify the resources, expertise and capabilities required to deliver the marketing strategy for the specified campaign
  • From time to time, engage in special projects and tasks that go beyond the remit of the role
  • · Head of Marketing - Primary, D2L, Clinical
  • · Other marketing functions
57

Digital Content Marketing Manager Resume Examples & Samples

  • Develop and implement a cross-channel content marketing strategy that translates business and marketing goals into meaningful content deliverables
  • Create and maintain a functional editorial calendar
  • Manage the content development process from end to end working with both internal and external content contributors and creative resources
  • Assure that all content is optimized for search engines, sharing and distribution across channels
  • Establish and manage work flow for requesting, creating, editing, publishing, translating, and retiring content
  • Manage social media strategy and deployment of content across key social channels
  • Establish and maintain content standards in terms of quality, tone, style and grammar
  • Lead efforts to continually develop new content themes, topics and formats
  • Coach & develop staff on content best practices
  • 5+ years of relevant digital marketing work experience with experience in B2B, high-tech products/services preferred
  • BA degree in communications, English, PR or similar degree
  • Excellent writing and proof reading skills
  • Master project manager with proven skills in overseeing content projects and multiple priorities to meet deadlines
  • Knowledge of SEO best practices, experience in online commerce or ads industry a plus
  • Ability to work closely with service teams, sales/business development, PR, evangelists, and other marketing managers to achieve goals
  • Strong analytical and quantitative skills, experience with SQL preferred
  • Ability to work effectively in a deadline-driven work environment, attention to detail, and ability to multitask
  • Assist in the development of key metrics and performance indicators to measure overall financial performance and provide foundation for continuous improvement
58

Content Marketing Manager, Lumberyard Resume Examples & Samples

  • B2B technology marketing experience
  • Experience with game technology or cloud services
  • A deep understanding of SEO, social media, and modern marketing practices
59

Content Marketing Manager Resume Examples & Samples

  • Content Marketing Development: In collaboration with channel marketing and product marketing leads, he/she will coordinate and execute thought leadership programs that increases employee success throughout our dedicated internal healthcare team, as well as increases engagement across our healthcare customer base
  • Bachelor's degree in marketing, journalism, or similar field
  • Six-plus years of experience in content marketing
  • Excellent verbal, written, and interpersonal skills
  • Strong Microsoft PowerPoint and Excel skills
  • Ability to manage multiple concurrent projects with varying timeframes is essential
  • Proven writing experience
  • Familiarity with POS systems, payment terminals, and peripherals, and the role each play in payment decisions in the healthcare sector
60

Global Content Marketing Manager Resume Examples & Samples

  • Oversee various global content pilots from strategy to execution to measurement, including
  • Has 7+ years editorial content experience, working for a publisher, a PR firm or in a content marketing role
  • Has experience working with a variety of amplification partners and tactics (paid, owned and earned strategies)
  • Is an exceptional project manager
  • Gets hands dirty – enjoys rolling up sleeves and figuring things out
61

VR Content Marketing Manager Resume Examples & Samples

  • Educate and drive engagement for a wide range of audiences, including consumers, small businesses, corporate partners, and investors through a variety of channels and mediums
  • Owned: Craft engaging messaging, videos (a plus) and other forms of content for a variety of owned mediums ­ from email, web, blogs, digital influencers, in product and blog post to inspire, educate, drive awareness and convert customers
  • Earned: Run HTC Vive’s content marketing social strategy and channels. Illustrate Vive’s brand narrative and value proposition via multimedia content across, Facebook, Twitter, YouTube, LinkedIn, and others. Examples include: user success stories, developer success stories, opinion pieces, thought leadership, dynamic videos created using HTC Vive by you and your teammates that illustrate the power of Vive’s unique features for 360 degrees storytelling
  • Paid: Own and develop a comprehensive, cohesive cross-­channel content marketing program; strategy, planning, execution, analysis and provide monthly performance reporting
  • Analyze: Data driven analysis of entire program performance. Iterative, A/B testing of channels, mediums, messaging to identify, prioritize, and execute on opportunities for improvement in marketing effectiveness
  • Optimize: Adjust and improve your strategy and tactics for earned, owned and paid media through direct response techniques, including: personalization, promotions, creative, timing, and targeting
  • Asset Management: Develop, catalogue and manage a diverse set of assets including core brand assets, images, user videos, marketing videos, long and short form copy
  • 7 - 10 years in a marketing organization, preferably in the high tech space
  • Virtual Reality, Mixed Reality, and/or Augmented Reality experience is/are a huge plus
  • Bachelor’s degree in Marketing, Communications, or other relevant field
  • Masters’ degree or MBA preferred
  • Experience in developing new and emerging brand content across multiple media channels
  • Brand storytelling: Ability to articulate the vision of a brand and develop relevant brand content
  • Developed comprehensive data sets and reporting methods to measure marketing impact & ROI
  • Experience managing the planning and execution of content, including a variety of marketing materials and assets such as videos, images, copy, etc
  • Creative and resourceful in developing and executing impactful marketing programs without the help of an agency
  • Deep understanding of channel marketing with experience creating and implementing effective programs and promotions
  • Proven business acumen, influencing, and negotiation skills with third parties
62

Content Marketing Manager Resume Examples & Samples

  • Contribution to strategic decisions regarding content production for the UK investment market
  • Project management and ownership of the production, revision and editing of copy for use online and in print
  • Generation of literature and marketing materials (client communications, brochure ware, presentations, advertising copy, newsletters, thought-leadership pieces and website content) for use in external marketing campaigns, both on- and off-line
  • Develop and own the company's copywriting style guide and tone of voice to ensure that it is in line with the brand
  • Management of up to 4 direct reports, conducting annual appraisals, offering on desk support and workflow management
  • Ad hoc support for wider marketing team
  • Extensive previous investment writing and marketing communications experience in Financial Services, preferably within Asset Management
  • A skilled communicator and writer, with good presentation skills
  • A team player, ideally with previous people management experience or a desire to manage a small team
63

Content Marketing Manager Resume Examples & Samples

  • Lead the investigation and research of emerging content distribution channels; specifically, what content requirements are needed and how to go about creating it
  • Execute content development including leveraging both internal and external resources (including contract writers, agencies and graphic designers)
  • Deliver content across multiple properties and platforms, including new and emerging content forms (social media, video, articles, etc.)
  • You're a team player. You're know how to be independent and collaborative at the same time. A strong team player with exceptional interpersonal and communication skills who can build relationships within Autodesk as well as with vendors and agencies
  • Content creator at heart; whether it's long-form written content, short videos or social media copy, your passion revolves around creating great stories
  • Working knowledge of CAD software is a major plus
  • Project management skills to develop and manage editorial schedules and drive to deadline. Experience working with project management tools (Asana, Trello, etc is a plus)
64

Content Marketing Manager Resume Examples & Samples

  • Responsible for the creation and oversight of a content strategy that stems across multiple channels (social and website primarily) to support business needs and growth goals
  • Design workflows for content lifecycle processes that include content creation, review and approval cycles, publishing, analysis and optimization of content
  • Collaborate in the creation and implementation of a content calendar to align content releases with product launches, campaigns and promotions and business activities
  • Define, establish and manage metrics to measure the effectiveness of content solutions including: ROI, content/brand integrity, content accuracy and relevance, efficiencies gained in content improvements
  • Bachelor’s Degree with emphasis in Marketing, Communications or related field
  • 5+ years of experience in marketing or communications in a content role
  • Proven track record as a content creator: either as journalist, editor or content producer
  • Clear understanding of best practices of earned media including social media and publishing
  • Expertise and understanding of digital marketing practices and technologies
  • Past experience building audiences either online or offline
  • Understanding of all digital channels (SEO, Social, Content, Paid)
  • Strong written and verbal communication skills with the ability to lead cross-functional teams and interface with senior and executive leadership
  • High degree of organization and ability to manage multiple, competing priorities simultaneously
65

Kindle Content Marketing Manager Resume Examples & Samples

  • Set and implement strategies to grow internal and external traffic to our products, maximize sales and revenue, and meet other business objectives. Keep our consumer top of mind
  • Lead promotion planning and offer strategy including pricing, incentives and segmentation. Work with our publisher partners and other stakeholders to build velocity around a promotion calendar that leverages Amazon and publisher assets and industry best practices. Utilize all customer touch points. Prioritize promotions to achieve our goals
  • Review and rebuild email acquisition strategy, including segmentation and a/b testing. Develop and implement ways to make email deployments more effective and efficient
  • Work with internal Amazon teams to optimize SEO, SEM, retargeting and other channels to drive engagement and achieve conversion goals
  • Leverage Amazon’s ‘big data’ to increase the productivity of our acquisition efforts. Work with business intelligence team to build/refine acquisition models that maximize sales and downstream value to Amazon. Work with internal teams to understand and improve algorithms that determine upsell and cross-sell capabilities within the Amazon ecosystem
  • Create and update weekly performance scorecards that monitor campaigns and track traffic and conversion metrics to enable continuous improvement of our marketing efforts
  • Work closely with finance team to explain financial impacts of demand activities on p/l
  • Plan and execute primary consumer research that answers key business questions
  • Think strategically and analytically about new ways to introduce our products to customers and increase relevance. Evaluate and champion ideas within the context of our current business model, while also looking for transformational opportunities that change our perceptions of our products and our markets
  • 7+ years of digital marketing experience with a track record of launching successful demand generation programs
  • 3+ years experience managing a team of merchandisers or digital marketers
  • Analytical mindset with demonstrated proficiency in marketing and web metrics
  • Proven track record of taking ownership and driving results
  • Proven ability to work with marketing automation tools to develop and execute email marketing campaigns
  • Bachelor’s Degree required
  • Functional expertise in retail and digital marketing
  • Business and technical savvy that enables interface with all levels and disciplines within the organization
  • Functional expertise in one or more of the customer acquisition channels listed above
  • Excellent communication and cross-departmental management skills
  • Results-oriented problem-solver and team player
  • A desire to work in a fast-paced, data-driven environment
  • High attention to detail and project management skills, able to manage multiple, competing priorities simultaneously
66

Consumer Content Marketing Manager Resume Examples & Samples

  • Bachelor’s Degree in Business, Marketing or related field
  • Proven experience leading content, community and creative initiatives for well-known consumer brands
  • Deep understanding of various social platforms (Facebook, Twitter, Instagram, Snapchat, etc)
  • Ability to communicate and analyze success of content, creative and community initiatives
  • Ability to manage and work on multiple initiatives and projects with different (and often challenging) deadlines
  • Experience evaluating initiatives with measurement tools
67

Content Marketing Manager Resume Examples & Samples

  • Located in our "Central" Theatre (which includes Switzerland, Hungary, Poland & other Eastern European countries)
  • Fluent in English and one other language which may include Russian, Hungarian, Polish, German or French
  • More than 10 years content marketing & digital experience
  • Can demonstrate innovation and creativity
  • Excellent project manager
68

Content Marketing Manager Resume Examples & Samples

  • 5+ years of experience in content marketing preferred
  • Experience with CMS concepts and processes
  • Ability to clearly express technical and complex ideas
  • Demonstrated ability to juggle multiple tasks for several projects at the same time, often on short timelines
  • SEO knowledge
69

Senior Content Marketing Manager Resume Examples & Samples

  • Partner with the marketing managers, product and sales team to understand segment needs and develop content that addresses the opportunity in a compelling way
  • Content Strategy and Development: Translate marketing plans into communications strategies with a high emphasis on strategic positioning, effective writing and application of visual design that creates the right content in the right formats to the right audience - in the channels they prefer to learn and consume Guardians products and services. Also includes the Stewardship of Branding, Value Proposition, Key Messages and Proof Points
  • Manage Communication Plan for Select Business Partners and Projects: Create overall communications framework for planning and project prioritization. Develop standards, systems and best practices for content creation, distribution, maintenance, content retrieval and content repurposing
  • Manage Vendor and Contingent Resources and Project Prioritization: Ensure contingent and vendor resources are appropriately briefed and supervised - and projects managed for business goals and priorities
  • Professional experience with proven track record in developing highly effective product positioning, messaging, sales presentations and marketing content
  • Demonstrated ability to synthesize data and communicate findings into compelling insights
  • Self-motivated, organized and a strategic thinker
  • Exceptional written communication and presentation skills: from creative copy to provocative thought leadership
  • Broad-based experience creating communications for range of audiences and media
  • Strong creative and design talents; and attention to detail
  • Ability to build strong working relationships across all levels of the organization, including remote areas
  • Management experience developing talent
  • Influence and collaboration skills
  • Proficient in Microsoft Office suite (Word, Excel, Power Point) and Adobe Creative Suite (InDesign and Photoshop, Illustrator
  • Strong understanding and involvement in all major social platforms
  • Understanding of SEO-driven content creation and a firm grasp of keyword analytics
  • Working knowledge of the group insurance/employee benefits with an emphasis on marketplace dynamics – brokers, employers, employees, medical and non-medical carriers, TPAs
  • Demonstrated understanding of best practices and standards for various communication channels
  • Eight plus years marketing experience with a record of achieving results
  • External creative resource management
  • Understanding of group insurance products preferred
  • Experience in B2B, B2B2C and B2C marketing or marketing in a complex selling channel
70

Senior Web Content Marketing Manager Resume Examples & Samples

  • Define and drive the web content strategy vision - working cross-functionally with internal groups to ensure alignment
  • Train and provide support to business users who have access to update their own web content
  • Ongoing audit of product content for consistency and brand standards
  • Analytical and problem solving orientation with clear examples of using data actively for targeting, measurement, ROI analysis and recommendations
  • Build and update content in web pages via web content management system, from small requests to large projects
  • Stay on top of competition and best of breed web sites
  • Undergraduate degree required, MBA a plus
  • 5+ years in Web Marketing, ideally at a B2B technology company
  • Knowledge of Adobe AEM required
  • Well versed in web site analytics (tools like Google Analytics), SEO keyword ranking and analysis, and testing methodologies
  • Ability to prioritize tasks and manage deadlines in a fast-paced environment, with acute attention to detail
  • Rock solid project management skills and organizational skills, with the ability to successfully work across departments
71

Content Marketing Manager Resume Examples & Samples

  • Drive AdRoll’s content strategy, mapping what is needed for demand generation, sales enablement, and thought leadership purposes
  • Map all content needs against the customer lifecycle - identifying and filling gaps
  • Plan and execute whitepapers, webinars, infographics, blogs, videos, etc. to engage the target audience
  • Produce content in support of seasonal marketing campaigns, partnering with marketing initiatives and PR strategy
  • Set quarterly critical metrics and track progress using qualitative and quantitative data
  • Partner with research vendors on the creation of content that positions AdRoll as a thought leader in the MarTech space
  • Write creative briefs and direct content asset production; author and execute content as needed
  • Collaborate with data scientists and graphic artists to craft compelling visual representations of our data and reports that convey AdRoll's industry expertise
  • 4+ yrs marketing experience
  • Excellent storyteller, writer, and editorialist
  • Familiar with setting aggressive KPIs and analyzing data to measure success
  • You have a bias to speed but are detail-oriented
  • Experience with Salesforce and Tableau a plus
72

Content Marketing Manager Resume Examples & Samples

  • Create and distribute a variety of content to help move customers and prospects through our funnel – blog posts, emails, newsletters, whitepapers, case studies, website, landing pages, forms, video, surveys, etc
  • Use HubSpot (CMS) to design, execute and track high impact marketing campaigns
  • Manage editorial calendar
  • Engage with sales team, market niche leaders, regional GMs and customers to understand needs and relevant topics for content
  • Work with service leaders and environmental, health & safety consulting experts to stay current on important topics relevant to our environmental services
  • Develop buyer personas and map customer journeys
  • Recommend and implement improvements to website
  • Provide input for paid search and SEO strategies and tactics
  • Track and analyze marketing campaign performance
  • Grow and manage prospect database (we have HubSpot integrated with Salesforce)
  • Work with outside vendors, agencies and consultants as necessary
  • Apply latest digital marketing best practices
  • At least 2 years of content marketing, ideally B2B
  • Editorial calendar management
  • Digital marketing operations; marketing operating system
  • BS or BA in Marketing, Communications, Journalism, technical or other relevant discipline
  • Track record of designing and executing high impact digital marketing initiatives and campaigns
  • Experience creating various types of content – blog posts, emails, newsletters, whitepapers, case studies, website, landing pages, calls-to-action, video scripts, etc
  • Other skills and successful experience with many or all of the following
73

Content Marketing Manager Resume Examples & Samples

  • Strong writing abilities—while overseeing content production across cities, Regional/Country Content Marketing Managers may also write core content on uber.com
  • A keen eye for measurement, helping to provide reports against KPIs and key strategic insights
  • Knowledgeable or willing to learn about amplification and distribution, including organic and paid strategies, social media platforms, and native distribution (platforms include but are not limited to: Sprinklr, Outbrain, Media Partners)
  • Experience publishing for SEO, Social, or CRM channels is a bonus
74

Creative & Content Marketing Manager VP-consumer Banking Resume Examples & Samples

  • Curious, never settles for “good enough”
  • Able to continually inspire great creative
  • An excellent problem solver
  • Detail oriented and acts with a sense of urgency
  • Constantly pushing the boundaries of “what could be”
  • A “go getter” who doesn’t wait to be told how to accomplish something, and instead takes initiative to do drive new creative and content ideas for the business proactively
  • Able to help the team deliver on customer experiences that are designed with a “mobile-first” mindset
  • Always asking, “what else…what’s next…why?”
  • Partner with the Digital Strategy, Acquisition, Deepening and Engagement teams to define the digital creative and content ideas, plan for digital campaign
  • Lead briefing and creative development with internal and external digital creative agencies
  • Lead the digital agency in defining the tactical plan for each creative element
  • Partner with Brand & Advertising team to ensure on strategy creative development
  • Ensure all digital creative is effectively integrated as a part of holistic Consumer Bank integrated marketing
  • Lead the creative review and approval process and ensure consistent alignment with Compliance and Controls
  • Continue to elevate the digital creative standard within the Consumer Bank through assigned initiatives
  • Ensure on time and on budget delivery of assigned digital creative and content programs
  • Day-to-day management of digital agency, timelines and budgets
  • Ensure flawless execution of creative and content, while adhering to all legal, risk and compliance guidelines
  • Define and manage the ongoing content plan for assigned Consumer Bank digital marketing efforts, in conjunction with CPC, Acquisition, Deepening and Engagement teams, as well as Global Content & Social team
  • Ensure content marketing and online video best practices are top of mind to support the firm’s capabilities to drive forward-thinking results and opportunities
  • Partner with the Email & Digital Optimization team, Analytics, and research to define and implement the measurement plan for assigned digital marketing campaigns
  • Ensure best in class and forward-thinking digital user experiences, while maintaining consistency of overall branding
  • Identify and implement digital creative best practices that drive outstanding performance and customer experiences
  • High energy with the ability to manage multiple initiatives simultaneously and to perform under pressure within tight deadlines
  • Proven ability to take lead initiatives, influence others, and deliver consistent results
  • Analytical, problem solving and planning skills are a must
  • Proven project management experience
75

Digital & Content Marketing Manager Resume Examples & Samples

  • Bachelor's degree in marketing, business, communications, or relevant field of study, MBA strongly preferred
  • 5+ years of digital marketing experience
  • Experience managing and developing content and development timelines
  • Ability to collaborate, lead and work under pressure in a fast-paced matrix organization
  • Experienced in all stages of creating a successful content campaign i.e. planning, strategy, execution and distribution and measurement
  • Familiarity with Eloqua and Gainsight digital platforms
  • Actively self-develop for continuous improvement and self-motivated and has the ability to motivate and influence others
  • Excellent understanding of the global community with a demonstrated ability to work across cultures
76

Content & Marketing Manager Resume Examples & Samples

  • Bachelor’s degree and 5 years relevant experience; or a combination of education and relevant experience
  • A proven knowledge of events management
  • Understands how to implement integrated marketing programs across channels including digital and print
  • Creative problem solver
  • Excellent oral, written and telephone skills
  • Experience with project management and the ability to manage multiple projects simultaneously
  • Familiarity with Stanford systems a plus, knowledge of database, MS Office and spreadsheet applications required
77

Senior Content Marketing Manager Resume Examples & Samples

  • Work with agency account teams – and independently – to develop brilliant ideas for content solutions that will delight our clients and target audiences alike
  • Works with Integrated Services team leadership to understand the needs of our highest-value clients better than they do themselves, and translate those needs into solutions WE can provide
  • Confidently manage and grow a range of content programs and projects
  • Gather requirements from, work closely with and present content strategies to clients
  • Represent and evangelize the agency’s point of view about content strategy and marketing both internally at the agency, and externally in the market
  • 7+ years of experience of business development and/or sales with a focus on content marketing, digital and visual storytelling, content strategy, creative direction, social media and marketing
  • Strong knowledge of the intersection of digital media and brand journalism – and the ability to translate this to determine clients’ content needs
  • Experience scoping and managing projects within agreed upon budgets
  • Must be able to think proactively about existing and new services to grow content programs – including social media and custom creative
  • Exceptional diplomacy and a proven ability to manage a variety of stakeholders and communicate effectively and respectfully
  • Combination of a marketing and business development mindset, with a fierce commitment to the audience experience; ability to match a brand’s publishing opportunities to audience needs
  • Preferred experience working at or with Microsoft and knowledge of product suites
  • Understands branded content basics, such as style, SEO, UX, localization, social media, etc
  • Business development or sales
  • Experience working with clients and content publishing
  • Knowledge of the digital media industry
  • Ability to interpret analytic reports
  • Enterprising
  • Proficient at multi-tasking
  • Familiarity with WordPress and additional CMS
  • Positive & energetic
  • Sense of humor
78

Digital Content Marketing Manager Resume Examples & Samples

  • Identify opportunities to convert prospects into customers by developing a value exchange based on high quality, thought leadership content
  • Develop digital tools which delight our customers while delivering business results through engagement, conversion, marketing qualified leads and landed sales
  • Establish pathing strategies through a digital customer journey to ensure content coverage in early, middle and late funnel digital channels
  • Partner closely with the content, design and web teams to understand pragmatic approaches to develop and deliver new customer experiences
  • Team with field organizations to design and deliver specific in-market digital experiences, and to get relevant, targeted, shareable marketing content and assets on each countries’ website
  • Excellent cross-group facilitator of ideas, outstanding collaboration skills with proven ability to work with multiple stakeholders across business lines to accomplish goals required
79

Content Marketing Manager Resume Examples & Samples

  • Own and drive the strategy and process for managing content assets and creative usage of assets worldwide; influence campaign concepts by suggesting content that is compelling and drives intent to purchase
  • Partner with marketing managers to understand product positioning, target audiences and go-to-market strategy; coordinate briefings with marketing team and managing vendor teams to secure relevant content on an ongoing basis
  • Manage proactive communication of status on content requests and approvals
  • Contribute write-ups on rationale for content recommendations in order to drive approval on selections with leadership
  • Develop content assets such as screenshots and content asset compilations for packaging, retail and digital marketing
  • Manage catalog of content assets, with consistent tracking and communication of negotiated terms, expirations and usage limitations; communicating consistently with teams to ensure clarity of content use
  • Partner with counsel on vendor contracts, and track term expirations
  • Develop, own and continually improve content process and opportunities – establishing best practices to drive a streamlined process while growing the quality and breadth of available assets
  • 4+ years of relevant professional experience as a project or production Manager, leading projects and managing data streams across teams
  • Proven ability to lead multiple projects simultaneously, successfully delivering the required results
  • Superior verbal and written communications skills and the ability to interact with senior management on a regular basis
  • Experience and passion for working in a collaborative team in a fast-paced environment
  • Bachelor's degree in marketing or equivalent program/professional experience
  • Relevant experience in the entertainment industry, such as managing partner relationships with content providers or studios
80

Content Marketing Manager Resume Examples & Samples

  • Experience with SiriusDecisions’ methodologies and frameworks preferred
  • Salesforce.com and marketing automation platform experience desired; Marketo preferred
  • Payments industry experience is preferred
81

Content Marketing Manager Anz-workforce Experience & Collaboration Resume Examples & Samples

  • Active monitoring of available global/international content as well as content under development
  • Review all project documentation, messaging objectives, product benefits
  • Gather additional information, if needed, from other SMEs and product/service owners
  • Follow a defined process and utilize content production tool for all deliverable
  • Work with local agencies for final creative and production
82

Content Marketing Manager Resume Examples & Samples

  • 1) Increases visitor traffic to and engagement with the HE core websites
  • 2) Drives the creation of MQL for both institution-wide and programme level adoptions for HE, and for new products and services within the HE portfolio
  • 3) Powers the campaign programme with exciting and compelling content
  • 4) Positions Pearson as a thought-leader on HE issues with institutions, employers and policy-makers
83

Digital Content Marketing Manager Resume Examples & Samples

  • Lead the development and implementation of a Thought Leadership platform for SMB
  • Develop, document, execute, and continuously refine a content strategy, roadmap, and program calendar that supports and extends our breadth of products Develop innovative recommendations and solutions for releasing content
  • Translate brand needs into sound recommendations for content strategy, plans and tactical execution
  • Develop B2B social plan for social selling, social advocacy & social media
  • Develop and manage social, creative development, implementation, tracking and tools
  • Influence B2B social advocacy program
  • Keep up with latest advances in search advertising platforms and technology
  • Ensure integration of digital efforts into overarching marketing campaigns
  • Establish KPIs for all content. Evaluate content against those KPIs and use this data assist with decision making
  • Collaborate with other content creators (sales enablement manager, event manager, brand manager and potentially CRM manager) to re-purpose existing content while curating and creating additional content to meet the program needs
  • Capture insights to develop targeted content that speaks directly to customer’s mindset
  • Ensure all content programs embrace monitoring, measurement, analysis and continuous optimization
  • Provide leadership on digital marketing strategy across internal and external partners
  • Ensure all content is on-brand, consistent in terms of quality and tone of voice, for all channels incl