Marketing Copywriter Resume Samples

4.6 (39 votes) for Marketing Copywriter Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the marketing copywriter job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

Craft your perfect resume by picking job responsibilities written by professional recruiters

Pick from the thousands of curated job responsibilities used by the leading companies

Tailor your resume by selecting wording that best fits for each job you apply

Resume Builder

Create a Resume in Minutes with Professional Resume Templates

CHOOSE THE BEST TEMPLATE - Choose from 10 Leading Templates. No need to think about design details.
USE PRE-WRITTEN BULLET POINTS - Select from thousands of pre-written bullet points.
SAVE YOUR DOCUMENTS IN PDF FILES - Instantly download in PDF format or share a custom link.

Resume Builder

Create a Resume in Minutes with Professional Resume Templates

Create a Resume in Minutes
CO
C Ondricka
Candido
Ondricka
131 Hermann Road
Los Angeles
CA
+1 (555) 582 7626
131 Hermann Road
Los Angeles
CA
Phone
p +1 (555) 582 7626
Experience Experience
05/2014 present
Phoenix, AZ
Senior Marketing Copywriter
Phoenix, AZ
Senior Marketing Copywriter
05/2014 present
Phoenix, AZ
Senior Marketing Copywriter
05/2014 present
  • Work within a marketing resource management system to ensure project visibility and efficiency of workflow
  • Mentor and assist less senior copywriters to hone their craft
  • Content management systems
  • Strong attention to detail with a command of spelling, grammar, and punctuation as well as working knowledge of style guidelines (i.e. AP Style Guide)
  • Develop creative campaign concepts from strategic and creative briefs
  • Digital sample of current portfolio showcasing strong conceptual thinking and multi-channel campaign work
  • Support the adoption of best practices for effective concept and messaging development and measurement
07/2009 12/2013
Dallas, TX
Business Marketing Copywriter
Dallas, TX
Business Marketing Copywriter
07/2009 12/2013
Dallas, TX
Business Marketing Copywriter
07/2009 12/2013
  • Working closely with the design team to develop infographics, insights and seasonal sales decks
  • Self-driven and motivated to work in a fast-paced, dynamic environment
  • A doer and one that loves to write and execute
  • Portfolio of original and creative work for campaigns
  • Developing content for Small and Medium Businesses on the website
  • Working alongside EMEA Sales teams to produce best-in-class case studies
  • Work collaboratively within a cross-functional team environment
03/2003 02/2009
Philadelphia, PA
Marketing Copywriter
Philadelphia, PA
Marketing Copywriter
03/2003 02/2009
Philadelphia, PA
Marketing Copywriter
03/2003 02/2009
  • Assist the Manager of Content Marketing in the development of content strategies, editorial calendars and content KPIs
  • An enthusiasm for working closely with designers and developers to create beautiful Internet products/services
  • Project manage the development of two bi-annual macro-economic forecasts from initial content generation through design, distribution and post-event analysis
  • Work with YellowFan’s creative team, brand and account managers to define the vision, voice and positioning of the Sprint brand in our campaigns
  • Work to understand the value propositions, competitive strategy and our differentiation strategy and how to best apply a messaging framework and plan
  • Work independently and manage simultaneous projects with many moving parts
  • Works with editorial and marketing teams to support site and brand initiatives and develop new ideas
Education Education
Bachelor’s Degree in English
Bachelor’s Degree in English
Pepperdine University
Bachelor’s Degree in English
Skills Skills
  • Demonstrated ability in creating, testing and writing email campaigns with good (based on industry) open rates, CTR, and ROI
  • Excellent time management and strong project management skills
  • Excellent spelling and grammar skills with the ability to self-edit
  • Good organisational skills, an ability to produce creative and compelling copy to tight deadlines and to juggle multiple projects
  • Strong knowledge of how copy relates to art, design and graphics
  • The ability to effectively and persuasively present sometimes complex information in a simple, easily understandable way
  • A strong working knowledge of Microsoft Word and PowerPoint
  • Excellent written and verbal communication skills and attention to detail
  • A highly-motivated and creative self-starter with a strong interest in media and current affairs
  • Ability to meet tight deadlines with a high quality of output
Create a Resume in Minutes
1

Marketing Copywriter Resume Examples & Samples

  • Project manage the development of two bi-annual macro-economic forecasts from initial content generation through to design, distribution and post-event analysis
  • Work closely with multiple internal stakeholders and external agencies to generate and review content
  • Support and deliver key BCM marketing campaigns across EMEIA, with a focus on strategic priorities
  • Work closely with the BCM UK/EMEIA/Global marketing and account communities to ensure that content and campaigns are being promoted in advance of launch and that these communities understand what go to market materials are available
  • Deliver campaigns utilising ‘sound’ marketing thinking and broad marketing communication tools; which will include thought leadership, digital, web, sponsorships and events. You will also be responsible for monitoring and reporting/ROI
  • Work with the press team to leverage marketing campaigns and build EY’s share of voice within the marketplace
  • Project manage the development of two bi-annual macro-economic forecasts from initial content generation through design, distribution and post-event analysis
  • Manage relationships with third-party content suppliers
  • Manage multiple senior stakeholders to generate and review content
  • Liaise with PR to ensure messaging is aligned with FSO press strategy
  • Manage relationship with design, digital and print agencies and ensure product quality
  • Plan and execute launch communications/activity strategy both internally and externally
  • Track client engagement and online analytics to measure success of publications
  • Budget management and monthly reporting of key projects for Ops leader
2

Marketing Copywriter Resume Examples & Samples

  • Generate clear, compelling copy that articulates the HauteLook value proposition to various audiences across multiple platforms
  • Create concepts and copy that expresses HauteLook point of view via social posts, blogs and other web content
  • Compose concise, high-impact email copy, headlines and video scripts
  • Write clear, persuasive copy that is evocative of Nordstrom/Nordstrom Rack and HauteLook brand partners yet resonates with the HauteLook member
  • Build and maintain project timelines, content calendars and publication deadlines
  • Spearhead the development and implementation of a creative copy guide and serve as a vanguard of the HauteLook brand
  • Collaborate with creative & marketing in the ideation and conceptualization of content and concepts that help fulfill strategic business objectives
  • Research relevant industry trends, external brand partners and special projects from both a creative and brand perspective
  • Cultivate strong working relationships and communication channels with Nordstrom/Nordstrom Rack marketing and editorial teams
3

Marketing Copywriter Resume Examples & Samples

  • Create compelling marketing copy on a daily basis for all campaigns and programs
  • Create and copy-edit marketing campaign materials, web and mobile copy, creative briefs, emails and other communications, newsletters, press releases, , articles and blog postings
  • Assist the Manager of Content Marketing in the development of content strategies, editorial calendars and content KPIs
  • Constantly track and analyze marketing efforts against KPIs to refine and optimize
  • Attend and contribute to regular editorial team meetings to brainstorm content ideas supporting marketing programs and company initiatives
  • Assist in monitoring and participation/outreach in online discussions and social mediums on a daily basis to extend customer service commitment
  • Assist in crafting testimonials and customer satisfaction stories through customer interviews and user-generated content
  • Must live in Orlando, FL
  • Demonstrates passion and strong knowledge of the golf, sports and/or travel industries
  • Outstanding creative writing, SEO, copy-editing, written and verbal skills
  • Experience with B2C brand messaging, advertising copy, web content creation, email marketing, and blogging
  • Solid working knowledge of Associated Press style
  • Strong email, in-person communication and organizational skills
  • Inherent curiosity and determination to deliver the best finished product possible
  • 1-2 years post-college writing experience (copywriting, public relations, journalism experience)
  • Experience with blogging platforms, basic HTML and basic Photoshop
  • BA in Marketing, Journalism, Communications or other relevant degree
  • Ability to communicate tactfully, verbally and in writing with department leaders, managers, coworkers and vendors to resolve problems and negotiate resolutions
  • Motivated team player, proactive with initiative
  • Results oriented, paying close attention to detail
  • Ability to work under pressure, managing several projects simultanesouly and setting priorities with minimal supervision
  • Work well in a fast-paced, team-oriented environment
  • Must be willing to submit a resume/CV through www.nbcunicareers.com
  • Must be willing to take on-site 30-minute writing evaluation
4

Business Marketing Copywriter Resume Examples & Samples

  • Pitching stories and ideas to tell the standardised Business narrative across content platforms, including blogs, videos and adverts
  • Developing content for Small and Medium Businesses on the website
  • Working closely with the design team to develop infographics, insights and seasonal sales decks
  • Managing the client's Business marketing Page
  • Collaborating with the broader marketing team to ensure the client's creative assets are best-in-class
  • At least five years editorial experience
  • Understanding of, and interest in, the digital marketing landscape
  • Ability to translate complicated messages into compelling copy
  • Comfortable working in fast-paced environment
  • Creative and self-motivated
  • Ability to prioritise workloads and juggle multiple deadlines
  • Knowledge of InDesign and PowerPoint preferred
  • Knowledge of HTML and video a plus
5

Business Marketing Copywriter Resume Examples & Samples

  • Copywriting for campaign initiatives to generate advertiser demand (web, print, film)
  • Ability to concept and execute on ideas
  • Understanding of the ad agency landscape
6

Digital Marketing Copywriter Resume Examples & Samples

  • 5+ years of professional Digital Copywriting experience
  • Experience in Marketing Copywriting and Technical Copywriting
  • Social Media, Web and Tech savvy; Experience with Google+, Hootsuite, WordPress, CMS systems, etc
  • Expert knowledge of spelling, punctuation, grammar and proofreading
  • Solid analytical and creative thinking skills
  • Degree in Communications and/or English
7

Marketing Copywriter Resume Examples & Samples

  • Must love being a story-teller and keeps the consumer at the heart of every line
  • Views every word as an opportunity to tell emotionally resonant messages
  • Understands the nuances between mediums and how copy can be optimized to work in each one: social, digital, email, events, etc
  • Have experience creating and evolving a brand’s voice and tone
  • Is resourceful and creative when it comes to developing content from limited direction - ability to not only think of great ideas, but figure out how to bring them to life
  • Ability to balance the brand’s voice with direct response effectiveness and performance
  • Works with editorial and marketing teams to support site and brand initiatives and develop new ideas
  • Must be able to work in collaboration with other team members to aid in brainstorming and developing copy ideas
  • Must be comfortable writing, updating, and managing copy decks throughout all phases of the creative process
  • 4-6 years copywriting experience; minimum of 2 years focused on consumer marketing
  • Ad agency or in house experience as a copywriter
  • Roll-up sleeves positive attitude a must
  • Can work under tight deadlines, same-day assignment requests, and understands the power of "now"
  • Passion for writing marketing copy that is on brand
  • Loves (loves! Loves!) Fashion, style, beauty, pop culture and shopping
  • Has the ability to spot trends and create unique stories
  • Good interpersonal skills with an ability to communicate clearly and concisely
8

Marketing Copywriter Resume Examples & Samples

  • Experience with B2C and/or B2B brand messaging, advertising copy, web content creation, email marketing, and blogging
  • 3-5 years post-college writing experience (copywriting, public relations, journalism experience)
  • Ability to work under pressure, managing several projects simultaneously and setting priorities with minimal supervision
9

Marketing Copywriter Resume Examples & Samples

  • Research, write, proofread and edit marketing content for several brands in the financial industry
  • Craft messages that are clear, concise, and accurate for both print and digital
  • Be consistent with each brand’s tone, style and structure across all channels
  • Carry out each brand’s creative vision by working directly with stakeholders
  • Develop campaigns that are consistent across all channels
  • Coordinate and collaborate with the Graphic Design Agency for effective integration of visuals
  • Update the content on client websites, social media, and marketing collateral as needed
  • Articulate ideas and actively participate in brainstorming sessions
  • Assist in communicating and presenting copy to clients
  • Deliver projects on time and on brand
  • Two to three years of copywriting/editorial experience
  • Bachelors in Marketing, Journalism, Communications, Advertising, or Public Relations
  • Familiarity with AP style writing
  • Excellent spelling and grammar skills with the ability to self-edit
  • Proficient in Microsoft Suite
  • Interest in the financial industry preferred, but not required
10

Marketing Copywriter Resume Examples & Samples

  • Generate clear, compelling copy that articulates the Nordstromrack.com value proposition to various audiences across multiple platforms
  • Create concepts and copy that expresses Nordstromrack.com point of view via social posts, blogs and other web content
  • Write clear, persuasive copy that is evocative of Nordstrom/Nordstrom Rack and HauteLook brand partners yet resonates with the Nordstromrack.com customer
  • Spearhead the development and implementation of a creative copy guide and serve as a vanguard of the Nordstromrack.com brand
  • 3+ years of copy writing experience, preferably in fashion, beauty, retail or e-commerce
  • Excellent storytelling, written communication and proofreading skills
  • Highly collaborative, flexible and energetic self-starter
  • Extremely organized, process-oriented and deadline driven
  • Penchant for bringing an idea to life and breaking down complex projects into simple, comprehensive sound-bytes
  • Ability to juggle multiple projects simultaneously while working in a fast-paced, high volume and deadline-driven environment
  • Highly efficient and organized, extremely detail-oriented with a keen eye for the verbal and visual nuances of a brand
  • Bachelor’s degree required, preferably in Journalism, English or Communications
11

Senior Marketing Copywriter Resume Examples & Samples

  • Work with Product and Sales Teams to make sure our materials fully articulate the value of our products and that they work nicely as a sales tool for our sales reps
  • Write Compelling Copy and create materials across different formats (web product pages, brochures, case studies) Long-form: Case Studies, How-To Guides,Medium-form: Product Depictions, Feature Descriptions, Competitor Comparisons, Testimonials,Short-form: Email nurture tracks
  • Work closely with our product owners and our Marketing Campaign Strategist to understand the buyer journey as well as which organizations buy our products
  • Become a Subject Matter Expert establishing an approach to become a subject matter expert on the things he or she is writing about (such is the nature of product marketing
  • 4+ years of experience as a copywriter in a marketing capacity, B2B strongly preferred
  • Excellent and diverse writing abilities
  • A highly self-motivated and resourceful style. We are a team of problem solvers and doers who accomplish things and appreciate the difference between a reason and an excuse. No task is too big, no task is too small
  • Excellent judgment about producing highly effective content
  • Ability to think of content as a facilitator of the marketing funnel and an ability to create authoritative content for practitioners
  • Knowledge how to use content to progress Leads through the evaluation process so that CQ Roll Call becomes the preferred brand/solution
  • A background in associations, non-profits, federal procurement or legislative tracking strongly preferred
  • You can write effectively, in both quality and volume, across multiple formats: brochures, emails, web copy, etc
  • Consistency of execution under tight deadlines
  • You know what a buyer persona is and you have a healthy dose of competitiveness and you fill in gaps in your knowledge by creating relationships
  • An ability to write compelling, persuasive copy to help us resonate with B2B users as they make their evaluation
  • Familiarity with the B2B buyer journey and what it means for something to be at the middle or bottom of that funnel
  • An ability to write effectively across multiple contexts and formats, including case studies, webinar content, product road-map updates, print brochures and website copy
12

Fashion / Marketing Copywriter Resume Examples & Samples

  • Impeccable command of your native language, including spelling, usage, vocabulary and grammar (native level). Other languages are welcome as well!
  • Persuasive copywriting/copy-adaptation skills, and a willingness to improve those rapidly
  • Sound knowledge of trends, brands, designers and the overall culture of fashion
  • Good organizational skills and ability to meet deadlines
  • Ability to move comfortably between projects while maintaining high levels of quality and detail
  • Preferably a degree in Creative Writing, Fashion, Marketing, Journalism, Modern Languages, Creative Translation or related
  • Familiar with social media and its uses in building a brand and engaging an audience
13

Junior Marketing Copywriter Resume Examples & Samples

  • 6 months' experience in sales/marketing copywriting
  • Writing samples/portfolio
  • Attention to detail and excellent grammar/proofreading skills
  • Ability to work independently and adhere to deadlines
14

Technical Marketing Copywriter Resume Examples & Samples

  • Writing and editing marketing copy that demonstrates a strong understanding of next-generation sequencing products, applications, markets, and customers
  • Collaborates with product experts to understand complex scientific and clinical data and distills it into effective and creative content for digital or print communications
  • Displays excellent command of the English language with a knack for sentence structure and grammar
  • Works diligently to understand the target audience and understands the value of research and competitive set awareness
  • Able to concept, create and write engaging campaigns for external and internal clients, including email, social, print, websites, and more
  • Curate and distill industry publications and product citations to support marketing objectives
  • Understand the strategic objectives of the copy assignment and be an active participant in ensuring the integrity of the product strategy is maintained throughout the creative and marketing process
  • Demonstrate effective time management - handle and prioritize multiple projects regardless of the inevitable changing scope, timelines, goals, deliverable, etc
  • Is a team player comfortable in a collaborative environment and always eager to share and refine ideas
  • Receptive to constructive feedback and understands that revision is an essential part of the creative process
  • Leads the reviewing and proofreading of all copy documents before they are submitted for marketing review as well as finished manuscripts for print or online deployment
15

Native English Marketing Copywriter Resume Examples & Samples

  • Serve as an exemplary writer, consistent with our company's tone and mission. You write clean, concise, well-polished copy in US English
  • Write engaging content for key conversion points in the marketing funnel, including landing pages, website calls-to-action (CTAs), and lead-generating forms
  • A/B test and continually measure the performance of these conversion assets
  • Collaborate with channel-specific colleagues (blogging, email, social media, etc.) in order to optimize each conversion path
  • Optimize the lead-to-customer conversion rate and increase funnel marketing efficiencies
  • BA/BS or equivalent working experience
  • Relevant education for copywriting. You need to have at least 2-3 years' experience as copywriter
  • Native speaking English
  • Experience managing an editorial calendar for a media publication or marketing team
  • Excellent attention to detail both for line editing copy and consistency in style and tone across our content
16

Marketing Copywriter Resume Examples & Samples

  • Responsible for copy execution for direct marketing (email, direct mail) and also to include advertising, websites, social media, banners, infographics, brochures, newsletters and videos
  • Craft hard-working headline treatments, subject lines, teaser copy, body copy and calls-to-action to guide storytelling and effective customer response
  • Work collaboratively with internal and external agency partners to represent EV product and marketing themes across media channels
  • Demonstrate a high level of editorial expertise taking complex financial content and consistently amplifying in multiple formats
  • Create an environment, with other team members and stakeholders, where editorial considerations, standards and vision flow into all outputs
  • Work collaboratively with other Brand Marketing team members
17

Senior Marketing Copywriter Resume Examples & Samples

  • Develop creative campaign concepts from strategic and creative briefs
  • Write creative, powerful and persuasive copy for integrated campaigns and marketing deliverables across all channels (print, digital, and multimedia/videos)
  • Work closely and collaboratively with creative and brand teams to brainstorm, concept and execute on deliverables
  • Work with marketing and product marketing teams to understand customer segments, go-to-market strategies, unique selling proposition, customer research, and competitive advantages to create compelling campaigns and messaging that persuasively convey the value of Illumina products and delivers against marketing objectives
  • Achieve a high level of customer satisfaction for internal and external stakeholders
  • Communicate and translate complex scientific and clinical data into clear, concise, and compelling message to the target audience
  • Support the adoption of best practices for effective concept and messaging development and measurement
  • Help to maintain brand standards and ensure all messaging and communication are aligned
  • Ensure compliance of content with Medical/Legal/Regulatory guidlines
  • Mentor and assist less senior copywriters to hone their craft
  • Work within a marketing resource management system to ensure project visibility and efficiency of workflow
  • Leverage Acrolinx system (content quality management system), provide proofreading support, and work with designated external proofreaders to ensure consistency and excellence in messaging execution
  • Attend and participate in meetings as required, prioritize tasks, and manage multiple projects while meeting deadlines
18

Marketing Copywriter Resume Examples & Samples

  • Write copy for external and internal communications including web, email and print, press releases with the primary focus being external facing communications
  • Work with marketing and product to understand the target segments and their needs and how to best reach them. Segments include seniors, caregivers, clinicians, government agencies, insurance companies and health care leaders responsible for driving and delivering population health
  • Work to understand the value propositions, competitive strategy and our differentiation strategy and how to best apply a messaging framework and plan
  • Apply key messaging strategy for segments, services and solutions in all the work you do
  • Think outside the box to deliver messaging in new, compelling ways and in both online and other channels
  • Writing clear and persuasive copy that drives awareness, interest and incites action
  • Infuse existing content with updated messaging and information and create new, powerful and engaging content
  • Perform search engine optimization techniques
  • Check copy for spelling and grammar
  • Work within tight deadlines
19

Direct Marketing Copywriter Resume Examples & Samples

  • Write copy for our consumer direct mail marketing collateral, more
  • Play a key messaging role in marketing campaigns, event collateral, merchant and brand promotions
  • Work closely with the design, production and marketing strategy teams to provide creative storytelling and/or instructional copy for direct marketing collateral
  • Work closely with product, marketing, operations and legal teams to produce copy that is effective, efficient and compelling; not to mention accurate, consistent, compliant and on-brand
  • Rectify inconsistencies in existing messaging, and identify ways to strengthen our brand and voice across all mediums
  • Uphold standards for content structure and brand voice
  • Edit content for style, clarity, grammar, punctuation and spelling
  • Bachelor's degree or equivalent experience in communication, journalism or related fields
  • Three years of experience copywriting and copyediting in retail, B2C brand marketing, product development, e-commerce and/or advertising
  • Ability to balance brand voice with marketing strategies
  • A conceptual mind that considers not just copy, but design and visuals as you write
  • Familiarity with AP Style
  • A collaborative, proactive mindset
  • Detail-oriented. Nothing slips past your eagle eyes
  • Ability to address delicate issues with sensitivity and empathy
  • Proficiency creating and iterating on copy for A/B product testing or performance-based marketing tests
  • Great storytelling ability, an eye for detail and perfect grammar
  • Experience collaborating with designers, product managers, engineers and attorneys
  • Three years of experience designing for direct mail marketing using both a template and non-template system
  • Three years of experience in creative development, or related agency background
20

Marketing Copywriter Resume Examples & Samples

  • Conception, creation and delivery of engaging, persuasive and professionally written content, to include: case studies, white papers, solution briefs, brochures, presentations, web/online content, promotional email copy, trade articles and blog posts
  • Strong interview and collaboration skills to extract and filter from diverse internal and customer subject matter expert (SME) constituents (technical and business), incorporate subject matter information and tailor messages for internal and external audiences and marketing channels and media types, while developing an asset that is engaging and meaningful to the reader
  • Communicate complex technical information in a clear and comprehensive manner to both Business and Technical target audiences
  • Develop compelling copy that differentiates our solutions and stays true to the brand voice
  • Manage all steps of the writing projects, from understanding project objective, information gathering to content development, review, editing, design, proofreading and final publication
  • Establish writing standards and quality control measures to ensure consistent messaging, tone and brand standard/identity
  • Experience in content strategy– able to place content in that context
  • Demonstrated ability to understand target prospect/customer persona, and tailor messages for the particular marketing medium/format, with knowledge of best practice approaches and consideration of the stage(s) of the prospect/customer within the buying cycle
  • An English native speaker
  • 3 – 5 years of copywriting experience, with technology and business-to-business marketing focus
  • Affinity for technology with a demonstrated ability to explain complex technical issues clearly and concisely. Journalist experience is a plus
  • Ability to prioritise, quickly learn about technology, complex solutions, and customer use cases
  • Bachelor's degree in Journalism, Communications, or related field preferred
  • Engaging "conversational" writing skills with a professional posture
21

Marketing Copywriter Resume Examples & Samples

  • Minimum of two (2) years of relevant professional work experience
  • An Associate’s or Bachelor’s degree
  • The ability to effectively and persuasively present sometimes complex information in a simple, easily understandable way
  • A strong working knowledge of Microsoft Word and PowerPoint
  • Ability to travel up to 10% domestically
  • Ability to incorporate SEO best practices into digital and web-based copy
  • Ability to produce copy that reflects our brand principles (voice, tone)
  • Ability to assist with developing content reuse model and strategy
  • Comfortable working within a content management system to edit copy on webpages
  • Outstanding oral and written communication skills
  • Proven ability to produce copy that engages, builds relationships and encourages taking action
  • Ability to thrive in a fast-paced, deadline-driven environment and work on multiple tasks with a variety of departments, divisions and team members
  • Ability to work both independently and in a collaborative team environment
  • Flexible - can conform to shifting priorities, demands and timelines
  • A degree in a Marketing, Journalism, Communications, Media, Broadcasting, Public Relations, Advertising, English or Creative Writing
  • Editing/writing related certifications
  • Five (5) years of marketing writing experience working for an in-house marketing and/or design team, agency or exceptional freelance work
  • Portfolio that demonstrates writing for digital and print mediums
  • Two (2) years’ experience in social media content marketing (Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube and Blogging)
  • Strong knowledge of modern digital marketing frameworks, channels, methodologies and tools
  • Experience with lead generation as part of a marketing strategy
  • Knowledge of Sitefinity, or similar, content management system
  • Knowledge of Hubspot, or similar, inbound marketing platform
  • Computer skills: Photoshop, InDesign, PowerPoint, Basic HTML
  • Experience working with project tracking and collaborative tools (i.e. Confluence, JIRA)
  • Agriculture/manufacturing experience
22

Marketing Copywriter Resume Examples & Samples

  • Write original, brand- and legal-compliant copy for online and printed materials
  • Understand target audiences to succinctly package themes into persona-based stories
  • Proactively create and maintain an inventory of assets to be used for product roadmaps
  • Liaise with subject matter experts and product owners to understand go-to-market strategies and how each asset supports corporate goals and strategy
  • Create and own a central repository of PowerPoint assets to support bespoke Sales and other external presentations
  • Provide copy-writing and editing support to the global marketing team to ensure proper application of the corporate style guide, brand voice and the diagnostic approach (Training will be given on these.)
  • Conduct discovery meetings with stakeholders and turn ideas and concepts into succinct, clear, and engaging messages
  • BA or MA in English, Literature, Language or related field
  • Minimum 3+ years as a copywriter; B2B financial services copywriting experience a plus
  • Portfolio of work demonstrating ability to write persuasive, articulate short and long form copy for a variety of mediums
  • Comprehensive proofreading, formatting, and editing skills with precise attention to detail, especially in adhering to a style/voice/grammar guide
  • Ability to craft marketing copy from idea inception to presentation with an understanding of nuances for each delivery channel
  • Awareness of advertising and marketing trends in the financial industry and B2B world in general
  • Strong analytical skills and understanding of various financial data
  • Proven experience meeting deadlines in fast-paced environment
  • Superb communication and interpersonal skills, both written and verbal
  • Proficiency in Microsoft Office Suite is required, and Adobe Acrobat is preferred
23

Marketing Copywriter, Content Manager Resume Examples & Samples

  • Creating B2B content that reaches travel and non-travel marketers within their buying cycles
  • Owner of writing, editing and finalizing copy for blog posts, landing pages, eBooks and whitepapers
  • Developing and maintaining a clear and consistent brand voice
  • Leverage proprietary research and first party data to identify key themes and thought leadership positioning to create various forms of content including infographics, whitepapers, etc
  • Work closely with the Product Marketing team to develop product content as it ties to the digital media product roadmap
  • Collaborate with a visual designer to produce content and deliver assets for marketing channels including the company blog, website, landing pages, events and social media
  • Conceptualize storylines for a variety of buyer/decision-maker personas
  • Managing editorial content calendar based on strategic goals, key markets/verticals, business priorities, nurturing programs schedules and events
  • Recommend best practices and proactively recognize opportunities to reuse, repackage and optimize content to maximize return on content investment
  • Exceptional copywriting skills including writing, editing, proofreading, grammar, spelling and punctuation
  • Experience and ability to interpret data and convert it into clear and easy messaging/copy customized for targeted audiences
  • Practice in developing and executing B2B facing campaigns and collateral including, blog posts, whitepapers and ebooks
  • Experience in the travel sector and/or in digital media preferred
  • Aptitude for visual branding and ability to partner with a graphic designer to develop engaging content
  • Familiarity with managing content marketing results and ROI through use of marketing automation and other content marketing systems
  • A fast doer with excellent project management skills and the ability to lead and manage time-sensitive, cross-functional initiatives in a fast-paced, highly entrepreneurial environment with little supervision
  • Bachelor’s degree, preferably in English, Journalism, Communication or Marketing
24

Advertising & Marketing Copywriter Resume Examples & Samples

  • Bachelor’s degree from an accredited university in English, Marketing, Journalism, Communications, or related field
  • 3 years of experience as a copywriter developing advertising campaigns
  • Demonstrated ability to create original advertising concepts that break through clutter
  • Demonstrated success developing copy to meet business goals
  • Ability to adapt writing style to best practices for a wide variety of marketing mediums
  • Exceptional writing and editing skills with acute attention to grammar and spelling
  • Proven ability to write executive communications including correspondences, speeches, presentations, and quotations
  • Demonstrated ability to proof and rewrite provided copy for brevity, clarity, consistent tone and style
  • Demonstrated flexibility in writing style
  • Exhibit creativity and imagination
  • Possess good written and interpersonal skills
  • Work well in a team
  • Handle deadline demands
  • Be able to take professional criticism well
  • Possess an eye for detail
  • Demonstrate an interest in business, popular culture, and new advertising trends and techniques
  • Ability to complete additional duties as assigned including
  • Story and content editing for website/social channels
  • Edit/refine department newsletters
  • Brochure content for various centers and institutes
  • Conceptual writing for Center and Institute events
  • Correspondence from the Dean of the College to various audiences
  • Undergraduate program communications to potential students
  • Development proposals
  • Alumni profiles
  • Demonstrated ability to set priorities, manage multiple projects, and produce exceptional content on tight deadlines with little supervision
  • Strong customer service skills and orientation
25

Digital Marketing Copywriter & Email Specialist Resume Examples & Samples

  • Craft engaging, persuasive copy on tight deadlines for a variety of digital properties, including email, landing pages, app, web, blog, etc
  • Develop copy that converts and is on-brand, tailored to various target audiences
  • Help develop and execute campaign concepts
  • Work closely with the email team and assist with building emails using templates in Salesforce Marketing Cloud
  • Minimum 4 years’ experience working in digital marketing
  • A gift with words and impeccable grammar
  • Full of ideas and a willingness to dig deep to put those ideas to work
  • Proficiency with enterprise, scalable email platforms. Salesforce Marketing Cloud/ExactTarget preferred
  • Marketing automation/journeys experience
  • Understanding of and ability to write for SEO
  • Ability to work remotely with occasional in-person meetings
  • Understanding of the endurance space (running, triathlon, biking) a huge plus
26

Brand Marketing Copywriter Resume Examples & Samples

  • Support Head of Marketing (and marketing team at large) with execution copywriting needs across all marketing activities—ads, email campaigns, original + social content, video
  • Support product and experience leads with UI copy improvements and new feature releases, working closely with customer experience and engineering teams
  • Work closely with CS lead on development of our evolving knowledge base and user resources
  • Work closely with social media and editorial leads on content development, planning and execution
  • Born wordsmith
  • Loves books
  • You have a keen sense of brand voice and how to deftly use words to connect with a reader’s emotions
  • You are a right and left brain thinker, meaning you don’t shy away from data-based decision making and analysis as it relates to campaign performance, as well as talented in approaching creative campaign ideation
  • Additional desirable skills include: design briefing, editing + editorial direction, experience in brand or ad planning
  • Experience with a range of email management systems, scripting video, book publishing or ebooks and/or working with authors is a plus
  • Minimum of 4+ years experience in a mid-level or senior copywriting role. Start-up experience a plus
  • Has worked on specifically on either Facebook ad campaigns and/or email drop campaigns
  • N/A
27

Marketing Copywriter, Amazon Fashion Resume Examples & Samples

  • Write accurate, grammatically correct product titles and descriptions across a diverse array of products in keeping with the Amazon.com voice and brand
  • Examine existing product details and other data for accuracy and clarity
  • Manage data in multiple catalogs using a variety of proprietary tools
  • Troubleshoot products with missing or incorrect data to maintain a high quality experience
  • Uphold a high level of productivity and work with other teams to meet aggressive service level
  • Outstanding writing skills, grammatical ability, and attention to detail
  • Flexibility in adapting to changes in the workplace
  • Good communication skills in person, on the phone, and in e-mail
  • Bachelor's degree or equivalent
  • Experience editing and fact-checking
  • Previous fashion or retail experience
  • Ability to manage large amounts of data
  • Some project management experience
28

Digital Marketing Copywriter Resume Examples & Samples

  • 2-4 years work experience with a significant component of writing for the web
  • 2-4 years work experience with SEO and/or PPC
  • 2-4 years experience in a digital marketing agency environment working on clients in the service sector
29

Marketing Copywriter Resume Examples & Samples

  • Create all manner of B2B written deliverables: blog posts, marketing emails, case studies, landing pages, welcome screens, white pages, temporary tattoos, etc
  • Edit other team members’ writing: blog posts, FAQ articles, signup prompts, sales decks and API documentation
  • Help develop our overall editorial strategy and broader content marketing efforts. How can we use great writing to attract great customers?
  • Proactively scour our sites and marketing materials to continuously improve our words
  • Help oversee and obsess about the consistency and quality of our brand voice and make sure we always sound like us. Develop style guides and other documentation to help others within the company do the same
  • Bring positive vibes to our office
30

Digital Marketing Copywriter Intern Resume Examples & Samples

  • Researching and producing articles on trending topics in the automotive industry
  • Gaining a solid grasp of SEO principals and implementing SEO in assigned projects
  • Creating posts for various social media channels
  • Learning to track content performance and analyze areas for improvement
  • Contributing to brainstorming sessions at weekly team meetings
  • All applicants must pass a drug test
31

Digital Marketing Copywriter Intern Resume Examples & Samples

  • Search Engine Optimization
  • Content marketing
  • Digital copywriting
  • Reporting & Analytics
  • Gaining a solid grasp of SEO principals to create targeted, high-traffic content
  • Working closely with the SEO Manager to achieve content marketing efforts
  • Creating high-engagement, click-worthy posts for various social media channels
  • Working with various teams to complete projects and execute marketing goals
  • Excellent writing and analytical skills, with ability to adhere to brand voice
  • Must be a creative thinker with fresh ideas
  • Strong attention to detail and an eye for what’s trending
  • Self-starter with the ability to work independently and as part of a team
  • Strong computer skills and familiarity with Microsoft Office Suite
  • Expertise with various social media platforms
32

Marketing Copywriter Resume Examples & Samples

  • Create clear, engaging and consistent content for a variety of marketing campaigns designed to cultivate customer relationships and generate revenue
  • Ensure grammatical accuracy, message clarity and a consistent style and voice throughout all content
  • Write copy for all channels and formats including: emails, landing pages, websites, blogs, flyers, presentations, social media, reports, surveys, events and direct mail
  • Proofread copy and review page layouts with a keen attention to detail
  • Collaborate with the creative team about layout and design to effectively convey brand spirit and a unique customer value
  • Conceive and produce effective marketing campaigns, aligned with corporate brand guidelines
  • Adopt the style, tone and voice for different campaigns and audiences
  • Write on unfamiliar topics as needed
  • Work independently and manage simultaneous projects with many moving parts
  • Listen well when engaging with stakeholders and incorporate feedback to meet goals while remaining consistent with the company brand
  • Upload content to corporate systems as needed, including our website
  • Bachelor’s degree in communications, advertising, journalism or related discipline
  • 4+ years of professional writing experience
  • 4+ years of experience creating marketing assets
  • Possess exceptional writing, editing and proofreading skills
  • Execute with a sense of urgency and a strong attention to detail
  • Communicate well and with confidence
  • Multitask to meet deadlines, without breaking a sweat
  • Sleepwalk dreaming of AP Stylebook and Chicago Manual of Style conventions
  • Demonstrate patience, flexibility and a willingness to take on new projects as assigned
  • Work well independently and with minimal supervision
  • Collaborate well in teams while maintaining ownership and accountability for one’s own work
  • Have proficiency with Microsoft Office Suite, and enjoy technology, including cloud collaboration tools, web content management systems, social media platforms and digital asset management systems
  • Be a fearless champion for the written word
  • LI-DW1
33

Digital Marketing Copywriter Resume Examples & Samples

  • Plan and write content driving desired behavior in clear and engaging stories for our customers
  • Email marketing campaigns- create a strategy, write copy, schedule campaigns, proof layouts, coordinate with the other team members involved, and study data to constantly improve results
  • Partner with internal stakeholders to develop and execute marketing communications campaign plans and schedule
  • Collaborate with design partners to influence page layout, interactions and visual design
  • Coordinate content with Brand, Marketing and Operations teams to ensure we create a consistent end-to-end experience
  • Identify and uphold our brand voice. Evolve our tone and engage with our customer audiences to drive product trial, usage and retention
  • We have email campaigns running for multiple customer segments, so the ability to keep content on-target for the audience is key
  • Testing campaign performance using data and research to drive content strategy across customer journey
34

Marketing Copywriter Resume Examples & Samples

  • Writing copy for various types of marketing collateral, including (but not limited to) pitch decks, product data sheets, case studies and ad campaigns
  • Thought leadership around Verifone’s product offerings and services; composition of POVs and white papers
  • Drafting client-facing email blasts and web content
  • Research and competitive analysis
  • Creative thinking around Verifone’s overall brand message and how to differentiate it within the payments industry
  • Bachelor’s degree in English, communications, journalism, marketing or related field
  • Minimum of 3 years’ experience writing in a professional environment
  • Ability to meet tight deadlines with a high quality of output
  • A desire to learn about—if not an existing interest in—payments technology, security and trends
  • Familiarity with new and current technologies in mobile and commerce (beacons, geo-targeting, mobile wallets, in-app payments, etc.) preferred
35

Marketing Copywriter Resume Examples & Samples

  • Deliver creative, compelling and high quality copy across all aspects of our marketing and communications, including website, social media, advertising, email, podcast ad script and brand collateral (across brand, performance and product marketing) that is on par with FT journalism
  • Write, review and approve marketing copy across all products and platforms, including digital, mobile, social and print
  • Protect the high integrity and reputation of the brand throughout all marketing copy
  • Develop and maintain a first class, consistent tone of voice across collateral for all marketing and communications teams
  • Create, evolve and oversee FT tone of voice guidelines and supporting materials ensuring best
36

Marketing Copywriter & Editor Resume Examples & Samples

  • Writes and edits copy to ensure materials are clear, concise and audience-appropriate
  • Collaborates with designers, business partners and others to create effective messages designed to achieve business objectives
  • Assesses readability to ensure communications comply with required reading levels
  • Applies approved corporate style and branding standards to ensure consistency in copy and design
  • Corrects errors in type, format, grammar, punctuation and spelling (notes corrections electronically and on paper using standard proofreader's marks)
  • Documents and provides proofs with marked corrections to be revised and reviewed
  • Ensures accuracy of material through research. Escalates concerns to key stakeholders regarding content that may need review
  • Participates in kickoff/strategy meetings for special projects and assignments
  • Required A Bachelor's Degree in English, communications, journalism or related field
  • Required 3+ years of experience in writing and/or editing experience in a health care, agency, corporate or internal creative services department
  • Required Other Experience in an agency or in-house agency setting is highly beneficial, as is a working knowledge of AP Style
  • Intermediate Demonstrated organizational skills
  • Intermediate Ability to multi-task
  • Intermediate Ability to proof large bodies of materials
  • Intermediate Demonstrated written communication skills
  • Intermediate Ability to work independently Ability to work independently as well as communicate effectively with internal staff and departments
  • Intermediate Demonstrated time management and priority setting skills
  • Intermediate Ability to work as part of a team
  • Preferred Intermediate Microsoft Publisher Proficient in Microsoft Office such as Word, Excel, PowerPoint and Outlook
  • Required Advanced Microsoft Word
  • Required Intermediate Adobe Acrobate
  • Preferred Intermediate Macintosh Photoshop
  • Required Intermediate Microsoft Outlook
  • Required Beginner Microsoft Excel
37

Marketing Copywriter Resume Examples & Samples

  • Demonstrated ability to craft compelling conversion copy that drives sales across a variety of digital assets including websites, landing pages, and paid advertisements
  • Experience balancing established brand guidelines with customer-focused copy that resonates with end users
  • Demonstrated ability in creating, testing and writing email campaigns with good (based on industry) open rates, CTR, and ROI
  • Evidence of a Bachelor's degree or higher in a related field
  • Evidence of excellent verbal and written communication skills
  • Demonstrated ability to work effectively in an environment subject to tight deadlines which often includes conflicting priorities
38

Marketing Copywriter Resume Examples & Samples

  • Create clear, engaging and consistent content for a variety of marketing campaigns designed to cultivate customer relationships and drive action
  • Write copy for all channels and formats including: emails, landing pages, websites, blogs, flyers, social media, surveys, events and direct mail
  • Apply writing strategies for the digital world, integrating SEO best practices into all web content
  • Collaborate with the web and creative teams about layout and design to effectively convey brand spirit and a unique customer value
  • Seek to always optimize content performance, using key metrics and performance indicators (KPIs) to elevate content quality and drive business goals
  • Collaborate well with stakeholders, incorporating feedback to meet goals while remaining consistent with the company brand
  • Get excited about collaborating across teams to make marketing messages that “work”
  • Sleepwalk dreaming of AP Stylebook conventions
  • Be goal driven, yet demonstrate flexibility—adapting to opportunies as they arise
  • Maintain ownership and accountability for one’s own work
39

Senior Marketing Copywriter Resume Examples & Samples

  • Collaborate effectively with members of the marketing, product management, and sales teams to create high quality interactions, while maintaining a consistent voice and tone for the brand across multiple channels
  • Create compelling web headlines and content, blog posts, social media posts, and eMail copy that is value-based and tells the customers story
  • Contribute to the creation of online marketing materials including white papers, case studies, infographics, and video that support marketing campaigns
  • Ensure accuracy and consistency across all written marketing content and incorporate revisions, adhering to production process, while meeting deadlines established in the editorial calendar
  • Bachelor’s degree in communications, marketing, journalism or English
  • 5-7 years’ experience as copywriter for online and social channels
  • Ability to translate technical or complex ideas into concise, business-oriented content/storylines
  • Effectively edit and rewrite content written by others to ensure compelling and concise messaging
  • Experience creating and editing copy for SEO optimization
  • Strong attention to detail with a command of spelling, grammar, and punctuation as well as working knowledge of style guidelines (i.e. AP Style Guide)
  • Experience working with and implementing a new branded voice and tone
  • Ability to work collaboratively with stakeholders and independently to deliver on requests
  • Ability to juggle multiple projects and proactively prioritize
  • Proactive team member, good listener with diplomatic skills, flexibility, and poised under pressure
  • Strong and confident communicator
  • Proficient working efficiently with
  • Desktop publishing applications
  • Content management systems
  • Web and social publishing tools
  • MS Office applications
  • Experience collaborating with product marketing and digital marketing teams in a technical, engineering-based environment
  • Experience positioning, marketing, and copywriting for high technology industry
  • Working knowledge of Adobe Acrobat and Adobe Photoshop helpful
  • Experience with language translation procedures helpful
40

Marketing Copywriter Resume Examples & Samples

  • Identifying qualified speaking opportunities, writing and submitting speaking proposals, and tracking results
  • Identifying company award opportunities, writing and submitting entries, and tracking results
  • Creating content for other marketing functions, including e-mail, event marketing, landing pages, paid advertisements, and case studies
  • 2-4 Years of Experience
  • Bachelor’s degree preferred
  • Writing – Proficient business writer with strong attention to detail and grammar/copyediting abilities
  • Problem Solving – Identifies and resolves problems in a timely manner; gathers information and input from stakeholders skillfully; develops alternative solutions; works well in group problem solving situations
  • Interpersonal Skills – Focuses on resolving conflict, not blaming; maintains confidentiality; sistens to others without interrupting; keeps emotions under control; remains open to others’ ideas and tries new things
  • Motivation – Sets and achieves challenging goals; demonstrates persistence and overcomes obstacles; measures self against standard of excellence; takes calculated risks to accomplish goals; accomplished self-starter
  • Dependability – Takes responsibility for own actions; keeps commitments; completes tasks on time
  • Organization – Highly organized with ability to manage multiple, simultaneous projects, as well as internal and external relationships; excellent time management skills
  • Quality – Attention to detail; demonstrates accuracy and thoroughness; produces high-quality work
  • Collaboration – Gathers input from diverse teams; determines best possible solution and clearly communicates proposals; excellent follow-up skills
  • Communication – Excellent oral and written communication skills
  • Technology – Proficiency in Microsoft Office programs, internet search, Google Docs, Box and social media applications
41

Marketing Copywriter Resume Examples & Samples

  • Intermediate organization and project/program management skills
  • Intermediate negotiation and interpersonal skills
  • Intermediate knowledge of Allstate’s organization, policies and procedures
  • Intermediate experience using Microsoft suite
  • Intermediate knowledge and application of the Associated Press Style Guide and Allstate Brand Voice
  • Understands the importance of maintaining a strong reputation and brand management
  • 2-5 years of marketing and communications experience required
  • Bachelor’s degree required; Communications/Public Relations concentration preferred
  • Insurance and/or financial services industry experience a plus
42

Marketing Copywriter Resume Examples & Samples

  • BA in Communications, Journalism or English preferred
  • 5 - 8 years copywriting experience working for a brand/retail, marketing or advertising department
  • Agency experience a plus
  • Candidate should possess supreme attention to detail
  • Proven ability to thrive in a deadline driven environment, while working independently and as part of a team
  • Excellent time management and strong project management skills
  • Proficiency in some or all of the following programs: Microsoft Word, Excel and Internet applications
43

Digital Marketing Copywriter Resume Examples & Samples

  • Serves as the digital copywriter for the global Digital Marketing team in support of global marketing objectives across business units
  • Collaborates with Digital Communications managers in defining and creating compelling HCP and patient-facing digital content to be published via digital communication channels including websites, social media, mobile apps, email, blogs and search engines
  • Collaborates with Digital Communications team to generate regular communications to HCPs promoting Smith & Nephew's expansive knowledge library of videos, literature, training and educational collections
  • Ensures digital content conforms to brand guidelines, product positioning and channel specifications
  • Significant experience writing and creating digital copy deployed across multiple, integrated digital communications platforms
  • Advanced writing skills, particularly when tailoring content for digital channels and communicating complex subject matter to a wide range of audience types
  • Experience in editing/publishing within an enterprise CMS strongly preferred
  • Ability to collaborate with brand managers and marketing teams in the execution of digital communications
  • Ability to interpret and communicate Web and Social analytics
  • Ability to inspire confidence and respect from others
  • Excellent organization, time management and relationship management skills
  • Ability to be a self-starter and learn quickly in a collaborative, fast-paced environment
44

Marketing Copywriter Resume Examples & Samples

  • Play a key role in the creative ideation, vision and design feel across multiple initiatives – with a primary focus on copy for our direct mail adverstising
  • Effectively assemble ideas and scenes to drive exceptional visual story development of concepts
  • Ability to take ownership of creative initiatives and help carry creative vision through to tactics
  • Work with YellowFan’s creative team, brand and account managers to define the vision, voice and positioning of the Sprint brand in our campaigns
  • Exceptionally compelling and persuasive copywriting skills, demonstrated in an impressive and robust creative portfolio
  • Collaborate with graphic designers and creative directors to translate strategic objectives into engaging and effective creative solutions
  • Condense complex offer messaging and marketing objectives into persuasive Calls to Action
  • Expertly pitch and modulate tone and language to particular market segments and offering messages
  • Compellingly communicate in a voice that feels fresh, personal and authentic, while remaining true to a consistent brand identify
  • Exceptional copywriting expertise and experience working closely with strategists and graphic designers, preferably in an agency or in-house marketing role
  • Experienced and passionate copywriter with a solid background in crafting compelling, effective and direct Calls to Action
  • Able to create appealing, strategy-driven copy under deadline and to pivot and revise expeditiously as projects evolve
  • Bachelor's or Associate’s degree in communications, marketing, journalism or similar field plus four years related work experience (or eight years related work experience post high-school)
  • High degree of flexibility and adaptability to change; able to juggle multiple projects and thrive in a fast-paced, dynamic environment
  • Ability to conceptualize in 3D and to optimize the experiential and metaphoric possibilities of dimensional print projects, as well as of tactile finishes, pop-ups, slide-outs, origami folds and other audience-engaging mechanicals to attract, delight and persuade
  • Ability to multi-task and switch strategies and ideas from channel to channel as needed — from national TV to social to Direct Mail and back
  • Proactive, positive, committed collaborator, team player and problem solver
  • Fresh cultural references, stylistic versatility, avid curiosity and ongoing self-education in current best practice and trending advertising and marketing to help keep our creative relevant, energized and inspired
45

Marketing Copywriter Intern Resume Examples & Samples

  • Create and publish optimized blog content in WordPress
  • Draft email content for multi-touch sales and marketing campaigns
  • Promote marketing content efforts on social media channels
  • Write accurate, compelling website and product copy
  • Collaborate with marketing team
46

Digital Marketing Copywriter Resume Examples & Samples

  • You wield the power of the written word. Your copy drives people to action
  • You intuitively grasp the balance between core messaging, and the nuances required to ensure our message resonates with, and effectively converts priority audience segments across a variety of channels
  • You are insights-driven. You will use quantitative and qualitative data to form hypotheses and create copy that helps us test, learn, and optimize
  • You connect the dots between high-level business objectives, campaign requirements, and audience to conceptualize your copy
  • You geek out on digital advertising trends, standard methodologies, and benchmarks, and have a firm understanding of what’s happening in the marketplace
  • You execute against marketing briefs to develop high-impact copy across a variety of channels, including email, Twitter owned and operated, and SEM
  • You drive quantitative and qualitative testing of copy effectiveness to identify areas for both focus and improvement
  • You develop collaborative cross-functional relationships to craft campaign and feature-specific messaging and benefit-driven copy
  • You master the brand standards for Twitter and the Self-Serve Acceleration team; apply them rigorously
  • You digest performance metrics and optimize copy to ensure high performing ads and emails
  • 5+ years of related marketing copywriter experience at an advertising or marketing agency, or in-house creative team
  • Must have solid digital experience — especially direct response copywriting
  • A love of storytelling and thinking outside the box to create impactful marketing campaigns and materials
  • A strong interest in digital advertising and social media