Content Marketing Resume Samples

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JG
J Goldner
Jammie
Goldner
59029 Jordy Meadows
Philadelphia
PA
+1 (555) 730 7819
59029 Jordy Meadows
Philadelphia
PA
Phone
p +1 (555) 730 7819
Experience Experience
04/2015 present
Houston, TX
Director, Content Marketing
Houston, TX
Director, Content Marketing
04/2015 present
Houston, TX
Director, Content Marketing
04/2015 present
  • Establishing workflow for requesting, creating, editing, publishing, and retiring content
  • Participating in the recruiting, hiring, supervising, and professional development of content creators/storytellers
  • Measuring and reporting on the effectiveness of content messaging and delivery, determining which methods work for the brand and why
  • Supervising writers and editors; be an arbiter of best practices in grammar, messaging, writing, and style
  • Leading the appraisal of asset storage tools, workflows and best practice asset management
  • Leveraging data to gauge content themes, topics and effectiveness. Defining and tracking key metrics and make recommendations based on those results
  • Developing approaches for consistent development and deployment of content to key persona groups
11/2012 12/2014
Boston, MA
Content Marketing Associate
Boston, MA
Content Marketing Associate
11/2012 12/2014
Boston, MA
Content Marketing Associate
11/2012 12/2014
  • Pitching stories and ideas to tell the Facebook for Business narrative across content platforms, including blogs, videos and ads
  • Working alongside EMEA Sales teams to produce best-in-class case studies
  • Optimizing content for search engines and lead generation
  • Using analytics to improve content strategies/tactics
  • Writing content for the web, plus some traditional channels, with deep-rooted expertise in crafting the post for the platform
  • Providing feedback to other contributors, and editing other writers’ content
  • Collaborating with the broader marketing team to ensure Facebook’s creative assets are best-in-class
07/2007 10/2012
Houston, TX
Content Marketing Coordinator
Houston, TX
Content Marketing Coordinator
07/2007 10/2012
Houston, TX
Content Marketing Coordinator
07/2007 10/2012
  • Providing recaps and insights into the performance of content marketing campaigns that tell the story and provide insights into future performance
  • Work with and manage external resources and vendors to develop, write, edit, and distribute content
  • Provide weekly analytics reports on email marketing and blog performance
  • Compile campaign launch recaps and assist in the development of various marketing presentations
  • Help develop and execute content strategies for clients that drive awareness, thought leadership, and demand for their products, services and solutions
  • Create original content and drive compelling storytelling to improve engagement with our prospects, partners and customers
  • Content development and management including: topic brainstorming, editing and researching
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
East Carolina University
Bachelor’s Degree in Marketing
Skills Skills
  • Approachable
  • Strong team player; and
  • Excellent presentation skills
  • Excellent interpersonal and communication (both oral and written) skills
  • Strong customer orientation
  • The ability to organize and manage multiple priorities
  • Priority setting
  • Creativity
  • Graphic design
  • Integrity and trust
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1

Content Marketing Analysis Manager Resume Examples & Samples

  • Data and content analysis and measurement (including competitor)
  • Framework and process development
  • Crisis-communication trend analysis
  • Internal education and socialization
  • Data analytics with proven experience in combining open source inputs (Twitter, social graph) with proprietary (website traffic, etc.) to optimize content
  • Analysis of Franklin content as well as competitor pieces/themes (mainly via Twitter)
  • Experience delivering data analytics reports in a financial, marketing or social media environment
  • Web Analytics, Conversion Rate Optimization, Pay per Click/display ad optimization, and/or SEO experience
  • Demonstrated ability to provide digital and social media content analytics reports based on short- and long-term content monitoring
  • Experience extracting and providing social media channel-based analytics, specifically using Google Analytics and channel-based tools (Twitter, Facebook, etc.)
  • Experience using social media monitoring tools
  • Understanding of digital content marketing as a tool to build awareness, engagement and action
  • Understanding of how and why social media can support marketing goals
  • Demonstrated management experience over at least one direct report
  • Global marketing background
  • Understanding of and interest in financial industry
  • Knowledge of Tableau or equivalent data analysis presentation tool
  • Previous experience with social media monitoring platforms and analytics platforms (i.e., Google Analytics)
  • Ability to learn quickly and adapt to changes in responsibilities
  • Ability to work well with others, including long-distance team members
  • Ability to provide highest standard of data accuracy
  • Skill in translating complicated concepts into action steps
  • Excellent communication skills in English – verbal and written
  • Desire to learn new skills to enhance contribution to team
2

Director, Editorial & Content Marketing Resume Examples & Samples

  • Lead the planning, development and execution of the organization’s content strategy
  • Develop an editorial calendar for each brand, determining budget allocation, outlining story themes and determining content distribution across website, blog, social, app and other digital touchpoints
  • Work collaboratively with key internal stakeholders, including Social Media, Online Merchandising, Creative, Brand Copy, Stores, and PR to support digital content and video shoots
  • Identify content needs for live events, providing asset lists, guiding content creation, and supporting distribution of that content
  • Develop content briefs for third party agencies. Work with both internal and external teams to execute against briefs as appropriate
  • Conduct measurement and analysis on the return on content investment; take corrective action as necessary
  • Deliver innovation and creativity within a fixed budget
  • Analyze the competitive marketplace and follow content marketing trends
  • Bachelor’s degree in Journalism, Marketing, Advertising or related field required
  • Minimum 6+ years of editorial/content experience in a fast paced, multi-channel, environment
  • Minimum 3+ years directly managing a team
  • Must have the ability to influence across multiple levels in a large-scale business organization
  • Must have strong leadership ability, communication skills, and creativity
3

Content Marketing Associate Resume Examples & Samples

  • Serve as the Photo Editor managing all photo content on the FaithGateway website, including finding stock photography to accompany articles, resizing images, uploading images, and overseeing the overall look of the homepage
  • Create promotional and editorial graphics to accompany blogs and newsletters
  • Create the blog content for FaithGateway editorial on WordPress, uploading the blogs from start to finish, which includes writing headlines and doing the back-end work on the blog for search-engine optimization
  • Create the content and work with the eCommerce division to present the sales offers within FaithGateway’s 5 main content newsletters: Devotionals Daily, Family, Women, Bible Study, and Pastor to Pastor
4

Content Marketing Intern Resume Examples & Samples

  • Write copy
  • Photo edit
  • Work with platform and custom content management systems
  • Proactively communicate status of projects to supervisors and key stakeholders as needed
  • Previous experience with blog writing, copy editing, AP style
  • Attention to detail, ability to learn and adapt quickly
  • Willingness to take initiative on projects
5

Director of Content Marketing Resume Examples & Samples

  • Responsible for leading a Content Services group that will develop the content necessary to resonate with our customers and prospects at their stage of the buying cycle, pulling them through the sales funnel to the point of conversion. This group will leverage freelancers and agencies, as needed
  • Responsible for leading a team of content marketing managers who will then promote that content across the most relevant channels to each customer type, repurposing and repackaging content as needed for various customer types and lifecycle stages. Develop, facilitate and lead an executive content editorial board comprised of SVPs of Marketing and Corporate Communications, as well as other marketing & PR senior leaders
  • Work with the divisional PR and brand managers to develop line of business content strategies, as well as robust strategies for marketing that content
  • Oversee the production of content that is relevant to each customer/prospect at their stage of the buying cycle, and distribute/promote that content in the channels most relevant to the customer. Content must be on-brand, and drive acquisition, engagement, conversion and retention
  • Leverage market and customer data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers that leads to critical behavioral metrics
  • Hire, train, coach and develop team, inclusive of leadership development, technical skills development. Also responsible for educating the broader departments about technical aspects of content marketing
  • Conduct ongoing usability tests to gauge the effectiveness of content, and analyze performance metrics delivered by the demand generation team to develop meaningful insights and recommendations
  • Conduct periodic audits of competitors' content strategies
  • Develop a centralized library of all externally facing content produced by the company, ensure it is easily accessible to the teams for repurposing and reusing content themes
  • Develop standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing, including the real time implementation of content strategies
  • Partner with Marketing Technology team to explore and leverage all capabilities in the CMS system
  • Collaborate with our international marketing and PR team to ensure a two way flow of content ideas and best practices
  • Master’s/Bachelor’s degree in Advertising, Marketing, Journalism or related field
  • 10+ years’ of digital marketing, or content marketing experience, preferably in a B2B setting
  • Basic technical understanding of HTML, XHTML, CSS, Java, web publishing, Flash, etc. and strong SEO skill sets, including the ability to train staff and ensure all content is optimized
  • Experience with Content Management Systems, such as Drupal
  • Excellent verbal and written communications skills, and exceptional editorial skills
  • Proven experience developing and continually evolving content strategies, both short and long term, as well as with creating compelling messages for different target demographics
  • Proven experience with producing on-brand content for every customer persona that is optimized for search and user experience, including online, social media, email, mobile, video, print and in-person
  • Experience with telling stories using words, images, video and audio, with a knack for creating content that draws the audience in
  • Skill at both long-form content creation and real-time (immediate) content creation and distribution strategies and tactics
  • Proven ability to establish KPI goals, measure content performance analytics and develop meaningful insights, recommendations and strategies based on ROI
  • Thrives in an accountable, metrics-driven environment
  • The ability to think like an educator, intuitively understanding what the audience needs to know and how they want to consume it. Also can clearly articulate the business goal behind the creation of a piece (or series) of content
  • Creative, big picture thinker and leader with the ability to deliver an excellent product under tight deadlines
  • Proven ability to collaborate across teams and departments, and manage a team as well as multiple projects. Must have the ability to lead and inspire large teams of creative personnel and content creators to achieve company's stated goals
  • Experience with developing audience personas and subscription strategies is a plus
  • Experience creating a resource or library of content organized indicating SEO, translations and version control
  • Great powers of persuasion – and presentation
  • Must be an excellent negotiator and mediator, with exceptional interpersonal skills
  • Project management skills to manage editorial schedules and deadlines within corporate and ongoing campaigns. Ability to work in a 24 hour project cycle-utilizing teams or contractors in other countries
  • International experience is a plus, but not required
6

Audi Brand Content & Marketing Innovation Manager Resume Examples & Samples

  • Working with Audi’s lead agency Venables Bell & Partners to develop brand content that accompanies the core advertising campaigns
  • Collaborating with multiple agencies to bring innovation to Audi’s marketing programs
  • Briefing and inspiring agencies and Audi’s marketing team to think out of the box and to bring leading edge ideas
  • Overseeing the campaign development process from ideation to execution, including, but not limited to stunts and video content
  • While digital production, social media, experiential and media do not fall under the Brand Manager’s responsibility, the Brand Manager will be expected to liaise closely with all of these disciplines and understand these disciplines well
  • Ensuring campaigns deliver upon the business objectives of Audi of America
  • Manage the CI compliance process across the organization
  • Work collaboratively with internal and external/agency partners to insure brand campaign consistency in strategic foundation, tone, feature priorities, Corporate Identity guidelines, look/feel, etc
  • Champion new ideas and push for innovation in advertising programs
  • Liaison with legal team and understand all legal implications of ad message. Represent legal interests on shoots to insure adherence to legal’s production requirements
  • Management of Venables Bell & Partners and oversee budget and scope
  • 7-10 years of experience in brand management or advertising agency experience in automotive or other comparable brand / technology / luxury sectors
  • Campaign development expertise working with automotive, high profile luxury or technology brands
  • Experience in overseeing the creative development of innovative marketing programs and branded content
  • Challenger mindset and a hunger for innovation
  • A passion for idea generation and an ability to turn ideas into action
  • Strong leadership skills, managing and inspiring external agency partners and direct reports
  • Exemplary presentation and communication skills
  • A collaborative mindset that welcomes input and challenges
  • Deep experience in advertising production and management for 360 communication programs
  • Analytical and conceptual thinking for logic and reason while bringing creative and strategic ideas
  • Computer savvy – skilled in the use of budget and presentation software
  • Integration – joining both people and processes
  • Resource management
  • Experience managing a production budget and managing reporting details
  • Attention to detail and accuracy
  • Experience working in a diverse, team environment
  • Prioritization skills
  • Demonstrated ability to multi-task
  • Prior experience working on automotive accounts or similar categories (telecom, retail, luxury goods) with both national and regional/retail campaigns
  • Bachelor Degree in Marketing, Advertising or related field or equivalent experience
7

Writer, Content Marketing Resume Examples & Samples

  • Ensure quality and timely delivery of written content to support key initiatives to enhance sales force capability and support clients in all of RBC GAM’s retail content properties, including Sales tools and collateral
  • Campaign and event-related collateral
  • Advisor-facing performance magazines
  • Client-facing newsletters and publications
  • Thought leadership pieces
  • Investment commentary
  • Advertising and promotional copy
  • Web and social media content
  • Contribute editorial ideas for ongoing and pro-active content marketing deliverables
  • Engage in self-editing and peer editing of copy
  • Effectively manage relationships with key stakeholders
  • Completion of CSC/IFIC
  • University undergraduate degree or equivalent
  • Industry-related sales or support experience
  • Good working knowledge of using Word, Excel, PowerPoint, and Adobe Acrobat writer
8

Content Marketing Associate Resume Examples & Samples

  • Create engaging and innovative B2B marketing communications for EMEA that will enable Instagram sales teams to generate new business, educate clients or drive product adoption
  • Marketing communication responsibilities will include copy writing for blogs, ads, product comms, seasonal insights and campaigns, as well as localising global collateral for EMEA markets
  • Dedicated focus on telling Instagram success stories in a scaled way and uncovering new ways to tell the Instagram for Business story more broadly
  • Support new Instagram ad launches across EMEA with market-specific content and collateral
  • Develop industry-leading thought leadership on behalf of Instagram in EMEA
  • Work with the Instagram Marketing Manager to prioritize projects and allocate budget accordingly
  • Develop and manage a content calendar/roadmap
9

Senior Director Content Marketing Resume Examples & Samples

  • Design and manage the Content strategy (i.e. non-product related marketing) for Columbia Management, to support the goals of the marketing department and the firm. Lead team and work with internal and external partners on all aspects of Content management from planning to creation and distribution/syndication. Establish or enhance existing processes, and develop metrics to assess effectiveness
  • Oversee Content creation: work closely with Portfolio Managers, Product Managers, Marketing Managers and others to articulate Marketing objectives, determine relevant content, and coordinate resources to write, design and produce material. Ensure quality material produced in a timely and accurate fashion. Importantly, also decide what should not be produced, and manage processes and expectations accordingly
  • Lead Content distribution and promotion through internal and external channels - website, social media, publishers, aggregators, syndicators, etc. Partner with others within and outside Marketing team to ensure that we are supporting each other's objectives (e.g. External Communications, Sales/Distribution, etc.)
  • Establish and drive Content vision, strategy and team (Thought Leadership, Value Add and Social Media marketing teams). Assess our capabilities and needs with respect to our Content and the means by which it is distributed, including social and digital channels; understand competitive backdrop and client needs; clarify goals for Content Marketing and identify appropriate metrics; develop strategy for most effective delivery that optimizes organizational structure, processes and technology, within budget
  • Implement / improve processes to support Content strategy, including: development of editorial calendar, communication with internal partners, and Compliance routines, among others
  • Provide direct leadership to Content team, including coaching, development and performance management
  • Series 24 License required
  • Experience with content management, publishing and/or financial services marketing
  • Demonstrated ability to conceive and implement a strategy, and to influence others across a matrix organization
  • Excellent verbal, written and presentation communication skills
  • Ability to speak to complicated investment topics
  • Knowledge of and experience with digital and social channels
  • Ability to work successfully in a fast-pace environment. Excellent leadership skills
10

Content Marketing Distribution Sector & Customer Centric Solutions Resume Examples & Samples

  • Manage all content for given industries and/or solutions by maintaining a content inventory, defining and executing a content strategy
  • Understands and contributes to the definition of target buyers and relevant cohorts (personas) for each target role with the Industry Marketing Manager. Applies persona-based buyer insights to design client engagement experiences
  • Orchestrates cross functional content development, delivery and discovery activities
  • Curates content, managing global re-purposing and sales/marketing enablement
  • Creates and maintains the ‘digital property map’ to understand each digital site (ours and 3rd party). Overlays the buyer’s journey onto that digital experience, as well as the content required for each ‘property’. Works with performance marketing to ensure content is published to all sites and that it is continually maintained
  • Creates derivative messaging and content from the core messages delivered by industry and solution marketers. Examples of derivative messaging include: web copy, ebooks, slideshares, presentations, Search Engine Optimization terms and web copy, social media blogs, tweets, and other content to be used in social media tactics
  • Works with performance marketing to understand the effectiveness of marketing campaigns, assets, and messages, and modifies the strategy based upon that feedback
  • Manages the budget for content creation for their given industry and/or solution, and works with industry markers and marketing agencies to ensure on-time project delivery
  • Executes social media tactics, including writing and publishing blogs, tweets, identifying target social venues to place content, and ,works with performance marketing to push out pre-built content to a thought-leader distribution list
  • At least 2 years experience in apply marketing & communications principles
  • At least 2 years experience in apply marketing concepts & methods
11

Director Content Marketing Resume Examples & Samples

  • Content marketing approach and consumer editorial planning that positions the brand and aligns strategic initiatives with consumer needs and expectations
  • Consumer research needed to deliver insights about consumer needs, priorities and timely topics to address along with creative testing and modification
  • Leadership on content best practices and trends, including consumer consumption in digital channels, making recommendations for how to best leverage for Ameriprise channels
  • Management of content development process for social media and email marketing program, including concepting, sourcing, writing, editing, design, reviews and production
  • Team leadership, including coaching, development and performance management
  • FINRA Series 7 license or ability to obtain within 90 days
  • 10+ years related experience in content development, marketing communications, PR, advertising and project management
  • Experience managing outside agencies
  • Work as part of high-performing team, manage and prioritize multiple projects and meet deadlines
  • Familiarity with wealth management and asset management, Ameriprise target audiences including affluent segments, and competitor activities
  • Experience in B2B and B2C, including franchise business models
12

Director, Content Marketing Resume Examples & Samples

  • Primary liaison to teams on global creative and content initiatives for APAC
  • Develop strategies for the APAC region that fits the APAC consumer
  • Identify opportunities for brands to cross promote, share and change creative and content
  • Provide content and insights through analyzing social media channels and develop strategies to use other forms of social channels such as WeChat across APAC
  • Train stakeholders on content practices and meet the needs of relevant stakeholders
  • Create content across different channels including, digital, social media, TV, film, print, etc
13

Content Marketing Ninja Resume Examples & Samples

  • Take marketing for the AU Program up, up, up and away. You’ll be rounding up registrations for AU Las Vegas, our premier annual conference with close to 10,000 attendees, and our 12 international events. Plus you’ll inspire customers through AU’s online learning component, which is available to anyone, all year long
  • Sniff out the best opportunities in everything from sales to social media, and then figure out the best way to seize them
  • Go for those goals, making adjustments when needed, and incorporate new opportunities on the fly as you cook up and carry out both sales and marketing programs
  • Work with the broader AU team to build cross-promotional opportunities, and make the AU experience better around the world and online
  • You’re a mover and a shaker. You know how to reach your target audience through crafting strong content, understanding and using available data, and harnessing the power of automation wherever you can. You’re agile, like the market
  • You’re a doer. You do whatever it takes to get the job done, whether that means taking control or standing to attention. You follow through, and you’re not afraid to make yourself heard
  • You’re a collaborator. Whether it’s with customers, internal teams, or external stakeholders, you build bridges, bringing out the best in your partners to create the ultimate campaigns and strategies
  • You’re comfortable in the strategy room. You take the long view and keep the big picture in mind. Innovating new programs and energizing existing ones is your thing
  • You see the forest through the trees. Long-range planning comes naturally to you, but you also have a keen eye for what has to happen on the ground to effectively execute your strategy. You know how to crunch the numbers too
  • You know your customers. You’re constantly on the hunt to improve and personalize their experience. You’re a social media maestro
14

Content Marketing Coordinator Resume Examples & Samples

  • Manage production of written and visual long-form content (e.g. blog posts & infographics)
  • Define and manage the editorial calendar of postings to social media platforms, syndication partners, and owned sites
  • Author and design posts on all content and social channels
  • Integrate business-line marketing programs, public relations, event marketing and other channels
  • Aggregate data from primary platform metrics and interpret data into macro dashboards
  • Monitor social media channels, reviews, blog and content posts for sentiment and user interactions
  • Utilize manual and aggregate methods for monitoring and responding to user interactions
  • Be the online brand evangelist and ensure engagement of the brand users 24/7
15

SEO Content Marketing Intern Resume Examples & Samples

  • Write and strategize SEO-friendly content
  • Researching and sharing insights amongst current live event fan trends
  • Update and manage Wordpress content
  • Research keywords and content avenues using Google and internal tools
  • Serve as the ‘what’s trending’ guru
  • Must be enrolled in a Bachelor's/Masters program at an accredited college or university majoring in Information Science, Advertising, Business, Computer Science, Math, MIS, English, Journalism or Communications or related field
  • Must have strong knowledge and understanding of social media platforms, such as Facebook, Pinterest, Twitter, YouTube) with experience developing content for such platforms
  • Understanding of SEO and keywords related to content writing is a plus
  • Interest in improving fan discovery and knowledge of the fan experience at live events
  • Able to effectively collaborate with a team
  • Experience writing for Web-based audiences
  • Must be 18 years or older and have sophomore standing or above
  • Must be able to commit to a minimum work schedule of 2 days per week on a part-time basis
  • Must be able to show eligibility to work in the United States
  • Must be able to receive academic credit from their college or university prior to starting assignment
16

Senior Manager, Partner Content Marketing Resume Examples & Samples

  • Translate our value proposition into content themes and assets that drive awareness and increase revenue
  • Developing new types of content to address problems or gaps in our content strategy
  • Content development, management, and execution of global partner communication vehicles across all VMware partner segments
  • Ensure content provides clear benefits to the target audience and conveys the VMware brand
  • Manage the content strategy, as well as editorial and copywriting functions
  • Create compelling content in easily consumable formats to increase engagement
  • Define and manage effective workflow processes for creating and publishing content that balance self-service enablement with quality and consistency requirements
  • Define and manage localization and translation strategy/processes
  • Manage an editorial calendar based on strategic goals, business priorities, product launches and other events
  • Implement best practices for content creation, reuse and optimization
  • Understand the dynamics of the digital marketing ecosystem and extract key trends, topics and content themes that will help us engage our target audience
  • Partner with or manage a team of in-house/outsourced content editors, marketers and copywriters
  • 10+ years editorial, content writing, or other relevant experience, preferably e-Commerce
  • Demonstrable track record of defining and executing highly effective content marketing programs
  • Metrics-driven, with a relentless focus on increasing ROI. Experience with developing KPIs, dashboards and benchmark reports to measure content engagement success
  • Proven ability to translate brand personality and product capabilities into content assets that engage partners
  • Strong understanding of localization strategies, translation processes, etc
  • Excellent storyteller, with outstanding written and verbal communication skills
  • Creative thinker and leader, with the ability to work under tight deadlines
  • Ability to operate at both strategic and tactical levels
  • Strong management, leadership, and mentoring skills. Ability to collaborate and manage a team as well as multiple projects
17

Content Marketing Intern Resume Examples & Samples

  • Must be a current student, enrolled in a Bachelor's/Master's program at an accredited college or university
  • Must be eligible to receive academic credit from their college or university
  • Must have an avid interest in music, knowledgeable about artists and genres, and an overall interest in learning about the music industry
  • Working knowledge of Google Drive & Microsoft Office programs, particularly Excel
  • General knowledge of Photoshop is a plus
  • Must be committed to being in-office 20-40 hours/week
  • Demonstrate technical, creative and professional expertise
18

VP, Content Marketing Resume Examples & Samples

  • Create, maintain and execute against annual marketing initiatives for new and existing channels, including priorities, launches, seasonal opportunities, and promo flights, as well as the throughout-the-year things
  • None at this time
  • 15+ years of partnership and content marketing and brand management experience, specifically in a media and/or entertainment company
  • Good public speaking and presentation skills; strong ability to work cross-department with multiple people
  • Well-developed interpersonal skills and influence skills; ability to interact and work with staff at all levels
  • Strong time management and prioritization skills
  • Commitment to internal and external clients and customer service principles
  • Strong organizational skills and meticulous attention to details
  • Excellent time management skills, with the ability to prioritize and multi-task, and work under shifting deadlines in a fast paced environment
19

Content Marketing Coordinator Resume Examples & Samples

  • Work closely with the SMS Project Managers to determine the scope of needs for an individual project, and follow the pieces through every aspect of production, asset distribution, and archiving
  • Help determine project scope, organization, creative treatment, transactional requirements, and potential customer support issues
  • Participate in content creation projects, quality management, and proofing of print and digital content (advertorials, newsletters, articles, landing pages, email campaigns, direct mail, social media, etc.)
  • Track various assets through production
  • Help to maintain a regular, scheduled communication program with clients, which include emails, phone calls, sponsor information packets, etc
  • Assist with the processing of all invoices promptly and correctly and maintaining accurate records
  • Confirm contracts and contract requirements making sure that accounting, sales and marketing are informed of new contracts and new requirements
  • Bachelor degree or equivalent, preferably specializing in marketing, communication, or a similar field
20

Content Marketing Associate Resume Examples & Samples

  • Content development and management including: writing, editing and researching
  • Collaborate with account management leads to develop strategic briefs
  • Serve as a creative representative with clients as required
  • Conduct business analysis and monitor work product completion
  • Participation content creation projects, quality management, and editing of print and digital content
  • Track marketing assets through production
  • Work closely with the SMS Directors to determine the scope of needs for an individual project, and follow the pieces through every aspect of production, asset distribution, and archiving
  • Maintain a regular, scheduled communication program with clients to include emails, phone calls, sponsor information packets, etc
  • Bachelor’s degree or equivalent, specializing in English, Journalism, or similar field of study
  • 3-5 years of experience in publishing/journalism, marketing, communications or web media
  • Excellent interpersonal, organizational and attention to detail skills
  • Ability to manage multiple priorities effortlessly with tact and professionalism
  • Proficiency in MS Word, Excel, InDesign, HTML and other web applications
  • Proficiency in document processing and spreadsheets
  • Some familiarity with budgeting and invoicing processes
21

Content Marketing Analyst Resume Examples & Samples

  • The set-up and maintenance of all product attribute information in IBM Management Center
  • Ensure that product and pricing changes as well as category / style-level navigation changes are executed accurately and on schedule to support promotional activities
  • Manage periodic updates to site, coordinating with all functional areas such as IT, Merchandising, Online Marketing and Creative
  • Strong organizational and planning skills are a must as well as attention to detail
  • Bachelor's Degree required or equivalent combination of education and experience defined as 3 to 5 years
  • IBM Management Center experience preferred
  • Must be proficient in Microsoft Excel
  • Must be able to work in a fast-paced team environment and meet deadlines while managing multiple projects
22

Growth Lead, Content Marketing Resume Examples & Samples

  • At least 2 years experience in content marketing, growth hacking, growth marketing
  • At least 1 year experience in statistics and analytics tools (e.g. Google analytics)
  • At least 1 year experience in data gathering and tools for marketing effectiveness
  • At least 1 year experience in finding patterns and hacks for growth
  • At least 1 year experience in understanding the customer, buying behaviours, channels
  • At least 1 year experience in tracking and presenting results to senior executives
  • At least 1 year experience in working across and with many teams in marketing
  • At least 1 year experience in marketing techniques, channels and full stack marketing
  • At least 1 year experience in project management
23

Content Marketing Coordinator Resume Examples & Samples

  • Creating marketing campaigns on social media platforms including Facebook, Twitter, and YouTube
  • Optimizing marketing campaigns on a daily basis by conducting analysis and research into content performance
  • Understanding and reporting on the latest trends in customer acquisition
  • Providing recaps and insights into the performance of content marketing campaigns that tell the story and provide insights into future performance
24

Director of Content Marketing Resume Examples & Samples

  • Leading a highly effective results orientated team focused on content marketing, audience acquisition, and campaign fulfillment
  • Develop and innovate first to market programs on social and emerging platforms that drive results for clients and help close deals
  • Manage and communicate best practices for all advertiser content and audience programs
  • Join sales calls and be subject matter expert for all content marketing and audience acquisition campaigns and programs
  • Create, implement and measure success of all acquisition marketing programs and identify opportunities for growth
  • Create processes for effective and efficient workflow and help develop and manage systems and tools to grow the business
  • Develop strategic partnerships with key influencers, new platforms and brand partners
  • Lead all paid marketing campaigns
  • Manage audience acquisition budget and report on spend and efficiency
25

Content Marketing Editor Resume Examples & Samples

  • Researches current and prospective customer requirements to ensure products meet needs. Researches and analyzes competitor products and services to determine company product competitiveness in market. Analyzes data and communicates information to sales force to ensure marketing strategies correspond to market demands
  • Develops and maintains market research databases. Disseminates information to appropriate parties, as needed, to build stakeholder awareness of market trends and to develop strategies that enhance company market competitiveness
  • Analyzes current market research and statistical techniques to develop market research methods. Uses appropriate research methods such as surveys, opinion polls or questionnaires; designs means to collect market data
  • Develops market surveys and conducts focus groups to analyze customer purchasing pattern, preferences, view of organization's image and organization's marketing effectiveness. Conducts analyses, investigations and evaluations
  • Supports and ensures maintenance of consistent corporate image throughout product lines, promotional materials and events
  • Supports negotiating of contract terms with outside agencies and suppliers for commercial products and services
  • Communicates with outside advertising agencies on aspects of ongoing organizational campaigns such as marketing strategies and marketing initiatives; ensures campaigns adapt to changing market trends. Participates in discussions involving changes to campaigns or development of new marketing campaigns
  • Plans, promotes and executes promotional meetings and community and goodwill events to enhance corporate image
  • Partners with marketing research management in developing complex market research objectives to help meet strategic goals
  • Provides leadership and work guidance to less experienced personnel. May assist in the formal training of less experienced personnel
  • Bachelor's degree in marketing, business administration or related field preferred
  • Nine or more years of marketing experience
  • Experience working with marketing research methodology
  • Experience working with the technology industry
  • Experience working with business processes
  • Good analytical and problem solving skills
  • Good interpersonal and presentation skills for interacting with team members and clients
  • Leadership skills to train, guide and mentor the work of less experienced personnel
  • Good personal computer, statistical software, and business solution software skills
  • Ability to create and maintain informal networks
  • Ability to lead and work in a team environment
26

Watson Health Content Marketing Lead Resume Examples & Samples

  • Thought leadership campaigns - This begins at the start of a project – advising on the target audience and building a high-level asset strategy – including budget and schedule. The person in this role will be responsible for building and owning the campaign/deployment plan and executing all Watson Health tasks for the duration of the project
  • Thought leadership asset development - The person in this role is responsible and accountable for asset development – this will include brainstorming on asset types and storylines, working with and managing vendors to create the assets, proofing and posting assets (e.g., papers, videos, podcasts, etc.) and, at times, actually creating the copy and assets as well
  • Watson Health communications platform development - This component includes providing input on the overall communications strategy, supporting Watson Health channels, taking on special projects to improve the communications platform and advising others in the market research team on communications best practices
27

Content Marketing Strategist Resume Examples & Samples

  • Develop content strategies and plans, aligned to buyers journeys with assets that bring key value props and messages to life
  • Identify and enhance key external and internal communities as vehicles to evangelize key messages, assets and cohort-based activities
  • Creating content in support of social media strategies
  • Manage editorial calendar in support of content team goals
  • Develop an extended team of content contributors, writers, and consultants and help our internal experts publish their experience
28

Content Marketing Editor, Bicycling Resume Examples & Samples

  • Work closely with Digital Director to write, assign, produce, edit, and promote content related to syndication, SEO-driven topics, and sales of Bicycling-branded products and services or those of the brand’s affiliates
  • Working with our analytics team, identify, create, and embed the most efficient and successful contextual links for promoting copy, products, services, and other revenue-generating initiatives
  • Develop relationships with industry representatives to stay ahead of trends and news
  • Work with social media editor to coordinate promotion of content-marketing initiatives across Bicycling’s Facebook, Twitter, Instagram, and other social media platforms
  • At least one year of experience at a national consumer magazine, web site, or similar enterprise, preferably related to cycling or an active lifestyle
  • Outstanding writing and editing skills
  • Relentless attention to detail
29

Senior Director of Content Marketing Resume Examples & Samples

  • Strategy development aligning business goals, target audience insights and creative approach
  • Deep understanding of what’s needed to move prospects and clients through the sales process, including consumer needs, priorities and timely topics to address along with creative testing and modification across touchpoints and channels
  • Performance analysis: monitoring KPIs, collaborating with business partners to determine adjustments required, shifting approach as needed to drive business results
  • New content launches and implementation, working with field communications, local marketing, call center operations and training partners
  • Leadership on content best practices and trends, making recommendations for how to best leverage for Ameriprise channels
  • Management of content development process for email marketing programs, seminars, sales collateral and social media, including concepting, sourcing, writing, editing, design, reviews and production
  • Budget management and forecasting
  • Compliance with industry regulations and company policies and procedures
  • 10+ years related experience in content development, marketing communications, PR, advertising or publishing
  • Skilled at adjusting plans to capitalize on changing circumstances and opportunities; ability to adapt content based on audience and channel
  • Strong creative acumen and proven experience managing writing, design and production of digital and print content
  • Proven experience effectively managing people and building a team
  • Ability to develop content within a set of brand guidelines and aligned with strategic objectives
  • Strong Microsoft Office skills, particularly PowerPoint decks
  • Experience with editorial calendars for distribution of branded content through multiple channels including email marketing and social media
  • Skilled at developing content in a multitude of formats (digital, print, video, interactive, etc)
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Coordinator, Events Content & Marketing Resume Examples & Samples

  • Serve as the main point of contact for select event content development projects, working closely with the larger event project teams to develop written summaries, event overviews and marketing copy as needed
  • Actively contribute as a member of the audience marketing team, creating and executing compelling audience recruitment campaigns via email marketing, social media engagement, personalized outreach and more
  • Possess an entrepreneurial spirit with a track record of initiative, high quality and service standard, and ownership of work
  • Apply outstanding organizational skills, excellent time management and judgment, and the ability to manage complex operations in a fast-paced environment
31

Content Marketing Intern Resume Examples & Samples

  • Write clean, concise, well-polished copy to contribute to the company social media platform and other marketing channels
  • Distribute content through various channels including social media
  • Stay up-to-date with the latest industry trends and viewer challenges in order to build a more effective marketing strategy
  • Assist in research, development, and curation of content ideas and research as needed
  • Identify opportunities for content promotion and content partnerships with various partners and brands
  • Prepare analytical reports to understand effectiveness of various marketing campaigns
  • Aid in developing and maintaining a database of industry resources, sites, organizations and viewers
  • Attend new partner kick-off sessions and provide business intelligence
  • Research and stay up-to-date with competitors and industry trends
  • Lead strategic projects to address specific needs for certain products, customer segments or geographic regions
  • Work across functional teams to achieve outcomes
  • Complete daily administrative duties such as updating contacts database, research and analysis of industry trends, e-mailing of daily e-newsletters
  • Create and upload copy and images for both CNBC’s and the Marketing Team’s websites
  • Write and dispatch email marketing campaigns
  • Using web analytics software to monitor performance of the Marketing Team's website and make recommendations for improvement
  • Partake in and support all c2c related events including playing an active role in the company’s diversity and inclusion initiatives
  • Any other duties dependent upon varying work requirements
  • Currently majoring in English, Communications, Marketing, or a related field
  • Advanced skills using MS Office Word, Powerpoint and Excel
  • An exceptional ability to convey messages both in writing and in person
  • Be prepared to show us some of your best writing samples demonstrating a variety of writing styles
  • Understand digital media channels and content distribution
  • Understand basic design principals
  • Possess knowledge of web writing tactics and how to optimize for SEO
  • Be detail oriented and organized, with exceptional prioritization skills
  • Be able to work under pressure and tight deadlines
  • Ability to take initiative and work independently
  • News/reporting/editing experience for a publication, is an advantage
  • Great team player who is hands-on, proactive and enthusiastic
32

Analyst, Affiliate & Content Marketing Resume Examples & Samples

  • Work closely with the Affiliate Manager and Sr. Analyst on a successful migration of WSI's affiliate programs from agency to in-house team, including IT implementation, publisher communication, internal documents/ reporting, and processes development
  • Re-launch international affiliate programs in both AU & UK
  • Issue IO's via in-house affiliate platform, with negotiated rates, cookie windows and budget caps. Communicate WSI expectations and program changes with publisher base. Ensure monthly budgets are not exceeded and revenue goal is achieved. Collaborate with eMarketing team on budgets and pacing
  • Monitor affiliate placements ensuring WSI guidelines are followed and brands are represented to WSI expectations
  • Conduct ongoing reporting and analysis of affiliate performance, including identifying key business drivers and opportunities for improvement
  • Prioritize and track projects and coordinate with affiliate publishers on timelines and deliverables
  • Foster affiliate relationships, meeting regularly to ensure campaigns are performing within target ROI goals, and that WSI is featured in brand-enhancing ways
  • Work with internal cross functional teams to identify promotions, refresh creative, and ensure Brand messaging is updated across affiliate partner sites
  • Execute creative and promotional link trafficking through in-house affiliate platform
  • Communicate promotions to top affiliate partners, negotiate placements, and determine appropriate payouts for large scale promotions using platform tools to adjust commission rates on promo codes usage as appropriate
  • Ensure return files are processed on a regular cadence; coordinate with IT to automate process
  • Ensure product catalogs are uploaded and processed correctly
  • Work with Manager to determine KPI goals by campaign, coordinate with internal attribution teams for cross-channel de-duped results, communicate expectations with affiliates
  • Manage monthly invoices and accrual processes across affiliate programs for all Brands
  • Ensure proper tracking is in place, working closely with IT for pixel implementation
  • Coordinate with Sr. Analyst to on-board content collaborators to in-house platform, ensuring IO's are properly sent and accepted and that affiliate links are correctly created
  • Analyze competition and follow Affiliate Industry trends
  • Support ad-hoc projects and analyses, as needed across Digital channels
  • Help develop & update Affiliate presentations on an ongoing basis
  • Bachelor's Degree or equivalent work experience
  • 1-2 years minimum experience in online marketing preferred
  • Strong analytical ability a must for accurate forecasting and KPI assessment
  • Well-organized, high attention to detail, and ability to drive results quickly
  • Strong MS Excel skills
33

Web Content & Marketing Intern Resume Examples & Samples

  • Help analyze other sites in this space
  • Recommend and help create specific content to meet needs identified through market analysis as well as internal needs
  • Write and publish using our tools (Episerver CMS and Hubspot blog)
  • Day-to-day updates and tweaks on the website
  • Track, analyze and report on performance of published content using Google Analytics, Hubspot and a custom dashboard
  • Excellent writing skills, preferably with technical writing/technical marketing experience
  • Comfortable with complex technology and willing to learn, though not necessarily doing a technical degree
  • Brand knowledge and skills (Ericsson brand platform knowledge – training is available)
  • Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
  • Proficient English skills
  • Good to have: still photography and/or graphics and visual design skills
  • Experience or interest in inbound marketing methodology
  • Enrolled in an accredited program with a minimum of 3 credits working towards a bachelor in business administration, master of science, or similar
  • Availability for a full-time work (min 20 hours/week) during a traditional school semester, quarter, or trimester
  • Student must sign a non-disclosure agreement / adhere to guidelines on information release for co-ops
  • Student and University must agree to accept Ericsson's standardized student performance evaluation form for any requirements to complete course credit
  • Must have a minimum cumulative GPA of 3.0
34

Assistant, Content Marketing Resume Examples & Samples

  • Answer phones, arrange calendar, and coordinate day-to-day activities of the Senior Vice President
  • Schedule meetings, request drive-on access for guests, and set up conference rooms for meetings
  • Arrange travel, prepare expense reports, schedule meetings, calendar
  • Processing and management of department invoices, expense authorizations, and submissions to Accounts Payable
  • Assist the larger content marketing team with logistics, travel, and set-up for any related activities
  • Interact with internal departments, business partners and vendors coordinating content marketing activities and logistics as needed
  • Will work on Content Marketing initiatives and projects as directed by the SVP
35

Content Marketing Intern Resume Examples & Samples

  • Collaborate with the Content Marketing team and Editor for title launches, ensuring all information live on site are on the CMS
  • Research on licensed TV shows/movies & artists to (i) fill the gaps for metadata fields and (ii) provide/check for accurate metadata on the CMS
  • Provide appropriate content list and assets for various departments upon request
  • Effective communicator in both Korean and English. Mandarin or Japanese is a plus
  • Photoshop skills desirable
  • Highly resourceful and responsible in delivering results
36

Product Content Marketing Executive Resume Examples & Samples

  • Marketing Director - GQ & SLS
  • Other marketing functions
  • Driving Marketing success from customer insights
  • Have a marketing background with some experience in a similar role
  • B2B marketing, and knowledge of B2B marketing techniques (cross-channel lifecycle comms management, inbound marketing, marketing automation, etc.)
  • Some Digital Marketing experience and proficiency in the most popular channels and tools (eg Twitter, Facebook, email Marketing, Google Analytics, etc.)
  • Experience of producing engaging content in multiple forms, both for offline and digital channels
  • Passion for customer experience – analysing product USP’s, customers and market dynamics to develop compelling product messaging
  • Experience producing content calendars and consistent communication plans across multiple channelsExperience of cross-functional content management and tone of voice initiatives
  • A desire to work with a Content Management System (CMS) and learning various tools and techniques
  • A desire to learn SEO techniques and web analytics
  • Implementation of A/B testing and optimizing Marketing copy to drive results
  • Collaboration skills with an ability to deal with and handle feedback from multiple stakeholders
  • Competitor messaging and content analysis
  • Working with agencies
37

Content Marketing Strategist Resume Examples & Samples

  • Bachelor’s degree in marketing, business administration, English, communications, or a related field
  • 5 to 7 years of experience in marketing services or other creative marketing and communications capacity; agency experience a plus
  • Solid grasp of online marketing strategy and solutions with knowledge and proficiency in creative online media trends and practices
  • Ability to think strategically and formulate critical discovery questions when scoping new SMS business opportunities
  • Strong initiative and ability to work in high intensity situations with tight deadlines
  • Dynamic interpersonal, communication, and customer service skills—both written and verbal—for engaging with internal teams and external clients of varying sizes, technical abilities, and levels of authority
  • Strong writing and editing skills with a high level of attention to detail
  • Demonstrated experience writing for diverse audiences in a variety of voices and styles
  • Ability to manage multiple tasks in a fast-paced, deadline-driven production work environment
  • Attention to detail, organization, and time management with ability to effectively multitask; the individual will work on multiple simultaneous projects at various stages with varying levels of complexity
  • Proficiency using Microsoft Office Suite, particularly Outlook, Word, and Excel is required
  • Experience with construction, architect, or building trades customers is preferred but not required
38

Director, Content Marketing Resume Examples & Samples

  • Develop and manage a content marketing strategy that drives organizational goals from the top to the bottom of the marketing/acquisition funnel
  • Create content that is compelling to audiences, and consistent in terms of style, quality and tone of voice. Optimize content and user experience for all channels and formats including social media, search, email, onsite, mobile, video
  • Leverage insights into customer and data to develop content themes/topics that align with brand
  • Develop a content calendar and integrate content with other marketing campaigns
  • Constantly track performance and user feedback. Take a analytical lens to the work to continuously improve and reach goals
  • Develop and implement best practices for content creation, distribution, and analysis; consistently measuring the business goal behind the creation of content
  • Become immediately immersed into the Rent the Runway business, understanding the customer, how to reach her, think like her, and intuitively understanding what would resonate with her
  • Manage content team including editors, videographers, social media managers
  • BS/BA and 7-10 years of experience required (digital marketing, e-commerce, or publishing experience preferred)
  • Outstanding editorial skills – in words, images, and video
  • Adept at social content creation and distribution
  • Obsession with mobile and video. Social media maven
  • A passion for bringing technology and data into content creation
  • Fluency in web analytics tools, social media marketing applications, and social platforms
  • Background in content management and SEO a plus
  • Passionate team player with strong presentation, team building, and project management skills
  • Resourceful, adaptive, and a master at triage; willing to relentlessly iterate and improve
  • No drama, get-things-done attitude
39

Director Content Marketing Resume Examples & Samples

  • Understand brand team’s creative briefs to develop campaign/content solutions and adjust throughout marketing campaigns to execute targeted marketing efforts to meet the needs of the business
  • Manage the content creation and publishing process from beginning to end, including creating and enforcing content guidelines
  • Ensure that website content request are completed according to agreed-upon plan, goals and information provided
  • Responsible for maintaining consistent strategic messaging in all promotional activity utilizing content across all channels, primarily in TV, digital & social
  • Responsible for managing the TV Production Budget
  • Bachelor’s Degree in Marketing, Advertising, Business Public Relations, or related field; MBA Preferred
  • Minimum of 5 - 7 years of experience in leadership role with primary responsibility for Marketing Communications, Production, Marketing Programs. Working knowledge of different formats and production for Facebook, Instagram, Web & Email. Proven experience in digital, mobile and social channels
  • Proven track record of recommending creative solutions to business challenges resulting in successful marketing campaigns with demonstrated proficiency in the following
  • Leading the team in concept development of new marketing ideas to promote brand / customer / sales growth
  • Taking marketing / consumer insights and translating into actionable recommendations to include exciting promotions, innovative products, alternative pricing strategies, fresh advertising, and/or new packaging
  • Developing strategies to expand competitive relevance in new products and collections which appeal to larger customer segments while meeting financial profitability targets
  • Driving promotional and communication strategies
  • Strong ability and knowledge of general marketing, advertising, finance/budgets, use of social media tools, etc
  • Ability to set and achieve priorities and meet tight deadlines within a fast-paced, ever-changing retail environment
  • Proficiency with Word, Excel, PowerPoint, and graphical applications
  • Effective oral and written communication and presentation skills (including visual presentation development)
  • Strong interpersonal skills with the ability to work with all levels of management and outside agencies Ability to establish positive working relationships across the organization
  • Must be a motivated self-starter with excellent organizational, multi-tasking, and project management skills
40

Content Marketing Professional Resume Examples & Samples

  • Responsible for marketing activities in Norway, internal and external
  • Chose methods to support the market strategy – in all channels
  • Develop a content calendar
  • Cooperate with internal and external experts in developing campaigns
  • Monitor activities in the company to secure consistent communication in the market
  • Bachelor in marketing / journalism / communication
  • Journalism/ communication background
  • Minimum three years experience in relevant field
  • Excellent skills in Norwegian and English language, oral and written
41

Huffpost Content Marketing Fellow Resume Examples & Samples

  • Working specifically on how to improve paid media and content distribution processes
  • Developing hypothesis­ driven strategic analysis for key operational initiatives while managing the
  • Experience (academically, or professionally) in quantitative and qualitative analytics such as
42

Content Marketing Strategist Resume Examples & Samples

  • Write and edit copy as needed on a wide range of projects including but not limited to social media efforts, ads, proposals, brochures, signage, direct mail and miscellaneous communications
  • Strategize content campaigns and see them through to execution and measurement
  • Work with Marketing team and sometimes lead cross-functional teams with professionals throughout the firm to establish creative consistency across marketing mediums
  • Participate and lead brainstorming sessions to develop innovative solutions to creative challenges and develop ways to communicate unique messages
  • Collaborate with team members in the creative process
  • Bachelors Degree or higher in Marketing, English, Advertising or related field required
  • 4+ years of applied copywriting / communications experience (accounting/finance industry experience a plus)
  • Excellent interpersonal, oral and written communication skills
  • Ability to build and maintain strong relationships
  • Ability to work within the constraints of a style guide and the ability to help develop the style guide to accommodate the growing needs of a company
43

Manager of Content Marketing Resume Examples & Samples

  • A strong understanding of traditional and digital media, how to integrate campaign strategies and develop appropriate content for earned, owned and paid media
  • Proven experience building and maintaining strong client relationships based on trust
  • Excellent verbal, written, presentation and problem-solving skills
  • A thirst for knowledge and a desire to constantly enhance your skill set
  • Media Relations Press Releases Strategic Communications Marketing
  • Communications Message Development Communications Planning Communication Training
44

Content Marketing Strategist Resume Examples & Samples

  • Successful completion of a full 4-year course of study in an accredited college or university leading to a bachelor's or higher degree in advertising, communications, creative writing, related field or equivalent training and experience
  • 1-2 years of work experience in marketing, social media, or related fields
  • 1-2 years of work experience in higher education
  • 3-5 years of work experience in marketing, social media, or related fields
45

Content Marketing Lead Resume Examples & Samples

  • Keen understanding for how content aligns to our goals and strategy
  • Works with the content marketing manager to support our content strategy by writing and editing content that aligns to our initiatives
  • Ensures that all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print and in-person. This is to be done for each buyer persona within the enterprise
  • Assist with the development of a functional content calendar to particular persona groups
  • Write/edit whitepapers, blogs, customer case studies and other internal and external writing requirements
  • Work with third party writers/editors/designers toward creating content
  • Leverage customer insight/feedback and market data to develop content themes/topics and support the execution of a plan to develop the assets that support a point of view and educate customers that leads to critical behavioral metrics
  • Help establish work- flow for requesting, creating, editing, publishing, and retiring content
  • Bachelor's degree in English, Journalism, Public Relations or related communications field. MBA in marketing a plus
46

Consultant, Content Marketing Resume Examples & Samples

  • Work with the Senior Manager of Content Marketing to execute a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why. (10%)
  • Maintain and execute on a content calendar and leverage market data to develop content themes/topics. (20%)
  • Map content to the stages of the consumer decision journey (CDJ) to achieve expected conversion and continuously evolving the content strategy as appropriate. (5%)
  • Monitor, analyze and evaluate performance of content and lead nurturing performance via key performance indicators within each stage of the CDJ. (15%)
  • Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for user experience for all channels of content including digital, social, direct, mobile, print and experiential. (15%)
  • Implement standards, systems and best practices for content creation, distribution, maintenance, content retrieval and content repurposing. (10%)
  • Supervise the maintenance of content inventories and optimize content reuse. (5%)
  • Integrate content/inbound strategies with outbound marketing initiatives. (5%)
  • Conduct ongoing usability tests to gauge content effectiveness. (5%)
  • Conduct periodic competitive audits. (5%)
  • Develop standards, systems and best practices, utilizing in-house and external resources for consistent content ideation and creation, as well as consistency in messaging, distribution and audience development. (5%)
  • Bachelor’s degree in Marketing, Communications, Journalism or other related field
  • 7 years’ work experience
  • Significant experience in digital media planning and content/social media management
  • Outstanding writing and editing skills, particularly for use in digital channels, with the ability to understand what the audience needs to know, their pain points and how they want to consume it
  • Adept at operating effectively within a diverse, multidisciplinary marketing team, with demonstrated ability to draw on individual strengths to maximize productivity
  • Ability to analyze key metrics to measure success of content marketing programs, digital marketing campaigns, and SEO and SEM efforts
  • Demonstrated ability to integrate new and emerging technologies into marketing strategies
  • Experienced in understanding technical details and operational complexity, and translating information into effective marketing communications
  • Ability to develop and apply creative solutions to solve business challenges
  • Ability to identify, build and maintain effective relationships with mid- and senior-level management and other key stakeholders
47

Content Marketing Strategist Resume Examples & Samples

  • Research, suggest, repurpose, manage, and coordinate content for all educational channels
  • Review and edit content from a variety of sources – radio, books, newsletter, seminars
  • Gather content related to current events through a variety of news sources
  • Become the expert on produce content; overseeing the cataloging of content, grouping related content, retiring old content, updating content that is date sensitive
  • Assist in the monitoring, analysis and enhancement of online content, organization and presentation
  • Drive improvement in site content, navigation, organization, etc
  • Scope new projects using Web analytics and benchmarking to identify new content opportunities to feed into marketing initiatives and educational channels
  • Possess the ability to effectively manage multiple projects, pay close attention to detail, thrive in a rapidly changing environment and meet short turnarounds and deadlines
  • Thoroughly QC content prior to content going live
  • Potentially manage content sources and writers
48

Content Marketing Coordinator Resume Examples & Samples

  • You eat, sleep and breathe content. But you don’t just consume it - you understand what the marketing play behind it is. No one’s foolin’ you
  • Deep knowledge and understanding of Facebook, Twitter, Instagram, YouTube, Snapchat
  • You love a deadline, infact, you thrive on hitting them
  • You’re hungry for knowledge, are ready to dig in, and don't mind rolling up your sleeves to get small and large projects done
  • You're a team player who knows how to work hard in a highly collaborative setting
  • Strong writing skills and an interest in copywriting and creative writing a plus
  • An eye for what makes for a compelling post: you know that photography/video + copy = content magic
  • Understanding of the unique and quirky Tough Mudder brand voice
  • Experience, or understanding, of how to use social analytics tools. Facebook insights and Google Analytics specifically. Hootsuite or Sprinklr a plus
  • Knowledge of best SEO practices
  • Experience using CMS platforms such as WordPress or Drupal
49

Content Marketing Resume Examples & Samples

  • Already have, or show the intellectual curiosity to quickly develop, an understanding of the dynamics affecting the IT industry and the role IT services play in the success of our customers
  • Work closely with key internal stakeholders (sales teams, regional and local marketing, solutions marketing, and technical experts) to create targeted and compelling content motivating action
  • Define differentiated value propositions, positioning and messaging for IT services distinctly and within broader solutions initiatives
  • Test the content to ensure that it is impactful with Cisco’s audience
  • Actively monitor content that is available or under development both globally and in other countries
  • Track general business indicators, including market share, attach rates and competitor’s marketing and sales program activities
  • Analyze and develop differentiation against competitors
50

Content Marketing Lead Resume Examples & Samples

  • Proven communication, proofreading, editing and listening skills
  • Proven grammar, spelling and punctuation
  • Demonstrated judgment and ability to prioritize and complete tasks in an effective and efficient manner
  • 5-7 years’ B2B technology marketing experience, preferably for telecom software products, ideally billing and BSS
  • 5+ years of professional experience as a marketing communications specialist or relevant field
  • Advanced copywriting skills creating marketing content for a variety of mediums, including collateral, emails, web content, and ads
  • Must be able to multi-task, be deadline driven and need minimal supervision
  • Experience tracking marketing activities, preparing reports and providing analysis and recommendations for future activity
  • Advanced Microsoft Office skills, particularly in Excel
  • Ability to source, work with and manage 3rd party resources as required
  • A “roll up the sleeves” attitude; a self-starting orientation with the intense drive to “make things happen;” must be a “doer” with an infectious attitude
  • Ability to both work within a team and to produce results independently
51

Specialist, Digital Content Marketing Resume Examples & Samples

  • Additional Knowledge & Skills
  • Ability to adapt and thrive in a dynamic environment
  • Passion and enthusiasm for healthcare and our customers’ success
  • Experience in healthcare industry a plus
52

Content Marketing Promotion Associate Resume Examples & Samples

  • Engagement with bloggers and travel writers to promote awareness of our content
  • Daily outreach to targeted prospects relevant to our blog and travel guide content
  • Logging history of communications with outreach prospects
  • Tracking performance of link building and social media exposure growth
  • Reporting on performance of link building and social media exposure growth
  • Excellent English-language skills
  • Excellent email and social media communications skills
53

Director of Digital Products & Content Marketing Resume Examples & Samples

  • Developing 10 to 15 new digital products a year
  • Overseeing fitness DVD and digital video products
  • Creating a multi-channel content marketing plan for every product
  • Meeting or exceeding contribution margin budget for the digital product business
  • Working with finance to create executable P&Ls for all products
  • Negotiating contract terms with writers, experts, agents, and partners
  • Creating product launch teams for each product
  • Working with our brands to ensure all products meet standards
  • Understanding the health, fitness, nutrition/food, and sex markets, directions and trends, and the competitive landscape
  • Researching and analyzing Rodale’s customers’ needs in order to develop and deliver products that appropriately address those needs
  • Developing product surveys
  • Directing marketing copy for e-books, DVDs, and digital programs
  • At least an undergraduate degree in English, journalism, marketing, communications, or related field
  • 7 or more years experience as a fitness, health, sports, or nutrition editor or a combination of editorial and marketing experience in those same areas
  • 5 or more years experience creating digital content or working in digital marketing
  • A passion for both product development and product marketing
  • A deep knowledge of the fitness, health, and nutrition category and audience
  • Solid medical/science base, as well as strong contacts among fitness/nutrition/health writers, medical experts, and health organizations
  • Strong background in social media and/or social marketing
  • A strong desire to be part of the Rodale brand and to create products that improve people’s lives
  • Great attention to detail and organizational skills
  • Ability to collaborate with people at many levels
  • Ability to manage multiple projects simultaneously in a high-pressure environment
54

Content Marketing Coordinator Resume Examples & Samples

  • Project management and maintenance of schedules, budgets, and efficient workflows for a wide range of content marketing programs (articles, newsletters, videos, case studies, focus groups, surveys, etc.)
  • Key communicator between external vendors and clients
  • Content development and management including: topic brainstorming, editing and researching
  • Development and delivery of digital/print marketing content for B2B clients
  • Organization of assignments and schedules
  • Budget tracking
  • Bachelor’s degree or equivalent, specializing in Communication, English, Journalism, Marketing, Business or similar field of study
  • 3-5 years experience in marketing, communications or web media
  • Help develop and execute content strategies for clients that drive awareness, thought leadership, and demand for their products, services and solutions
  • Collaborate with cross-functional teams to translate business objectives and customer needs into comprehensive, content strategies
  • Develop, organize and maintain content calendar
  • Proficiency in Outlook, MS Word, Excel, and other web applications
  • Some familiarity with HTML, Dreamweaver, Photoshop a plus
55

Associate VP, Content Marketing Resume Examples & Samples

  • Develop and own all of the visual touch points, both digital and traditional, for the Mark’s brand
  • Develop and execute content marketing strategies to support the overall Mark’s strategy
  • Work collaboratively with the operations, e-commerce, marketing strategy and merchandising teams to execute against project and marketing plans
  • Lead the team to develop engaging content focused on storytelling and innovation in our product that drive growth in sales
  • Partner with external agencies to bring activations to life, validating research and tracking results
  • Own the relationship with external creative and media buying agencies
  • Develop, manage and execute the digital and traditional content plans including the ongoing evolution of features and benefits to maintain and grow customer engagement
  • Act as a brand leader to produce content for videos, photography, photoshoots and brand books
  • Develop and own the content maps annually and seasonally
  • Provide leadership and overall direction by leading and fostering a high performance team environment and determining appropriate resourcing to achieve strategy
56

Associate Director, EAB Content Marketing Resume Examples & Samples

  • Idea Generation & Content Development: Distill complex and inspiring ideas into simple, compelling content that serves delivery, sales and strategic marketing teams. Example deliverables include but are not limited to webinars, research presentations, content gives, sales sheets, videos, blog posts and infographics
  • Program/Project Management: Support CMCS programs/initiatives from concept to execution
  • Member Relations: Establish strong relationships across Navigate and Guide memberships
  • Presentations: Develop presentations and other long-form content runs that will help tell the EAB Collaborative value proposition at internal meetings and industry conferences
  • 1) Content Marketing
  • Support new business generation through the development of strategic sales tools and collateral including but not limited to one pagers, executive summaries, videos, competitive sell against documents and infographics
  • Collaborate with cross-functional teams (product management, implementation, sales, strategic marketing, delivery) to understand and communicate an evolving value proposition through various channels
  • Gather market intelligence to better understand the prospect and customer base, new product opportunities, key customer segments, messaging, market size and competitive trends
  • Coordinate with web team to ensure that Navigate and Guide web pages have the most relevant and up-to-date content
  • Be a steward of the EAB brand by developing inspired ideas and crafting them to serve various marketing channels
  • 2) Cohort Services and Member Research
  • Develop expertise in the student mindset to create resonant content (posters, videos, etc) that will encourage students to adopt and utilize SSC Navigate and Guide
  • Develop and Execute a Strategic Plan for the Student Ambassador Program for Navigate and Guide to help drive adoption/utilization of the technologies on each campus
  • Support planning and execution for member summits as well as other specialized member events like Product Advisory Council and New Member Launch Intensive meetings
  • Conduct member interviews to identify notable case studies to share with member institutions
  • Transform findings into useful deliverables, such as presentation decks, white papers, research briefings, training materials, webinars, or multimedia videos
  • 3) Project Management and Collaboration
  • Set and adhere to established deadlines for independent projects while simultaneously project managing other stakeholders to ensure forward progress on multi-disciplinary projects
  • Cultivate great working relationships across internal departments, embodying a strong service ethic in interactions with colleagues
  • Bachelor’s Degree and 5+ years of work experience
  • Proven ability to develop compelling creative content designed for a targeted audience across multiple channels
  • Proven ability to clearly articulate findings in both formal and informal settings
  • Ability to interface with all levels of an organization, including senior management
  • Passion for/experience working in higher education
  • Solution-focused strategic thinker who seeks creative solutions to complex problems
  • Strong time management, demonstrated ability to create and manage both team and individual projects
  • Writing reports, articles, slide decks, or blogs in a professional setting
  • Conducting primary and secondary research
  • Analyzing competitive business terrains and building research, marketing, or sales presentations
  • Ideal Qualifications
  • Experience designing and/or executing successful student-marketing programs
  • Experience in a start-up or entrepreneurial team/environment
57

Head of Digital & Content Marketing Private Bank Resume Examples & Samples

  • Primary marketing contact for DWM team at large
  • Oversight of all marketing needs for DWM, including Branding, Awareness/Adoption, Communication and Thought Leadership
  • Coordination across groups involved in DWM, including design team, marketing team and technology team
  • Manage overall timeline/assets for marketing deliverables across Global Wealth Management (GWM) and Chase Wealth Management (CWM)
  • Communication to senior executives around our marketing plan, efforts and timing
  • Approximately 15–20+ years of digital and content experience
  • Strong preference for candidates with corporate-side experience in large, complex B-to-B and/or financial services companies
  • Outstanding communication skills, visually, verbally and in writing
  • A track record that demonstrates strong skills in delivering a best-in-class digital content experience
  • Experience and expertise with Private Bank and/or the Private Bank’s products are a plus
  • Previous proven ability to build and manage a content team and strategy from the ground up
  • Facility with research and data. Expertise in creating fact-based brand strategies
  • The business knowledge and personal gravitas required to influence senior executives, including C-level
  • Partnership and relationship building are a key factor to the success of this job
  • Experience partnering with multiple senior-level partners is a must, This includes Technology, Digital Wealth Management, Front-Office, Design, Legal/Compliance and within the Marketing Team
  • Experience working both for and with agencies (branding, advertising/DM, DM, digital, content, etc.)
  • Strong leadership and people management skills. The leader in this role will help to build out the team structure
58

Integrated Visual Designer » Content Marketing Design Resume Examples & Samples

  • Conceptual thinker who is strategically-centered
  • Demonstrates command of basic visual and communication design principles
  • Authors, shares and merchandises ideas in a cogent and inspiring manner
  • Passion for the intersection of culture and experiential design
  • Mobile-first mindset
  • Demonstrated mastery working within Adobe Creative suite
  • Experience with AfterAffects, motion graphics, 3D, animation and video editing a plus
  • Knowledge of other visual programming languages a plus
59

Content Marketing Director Resume Examples & Samples

  • Ability to deliver constructive and actionable feedback and coach/mentor individual contributors
  • Ability to inspire others to achieve a common outcome while representing our culture and values
  • Natural ability to tell stories and a demonstrated knack for relating to readers with relevant and sticky content
  • A track record for solving complex problems, managing across many teams, and driving business results
  • Ability to balance need for creativity with a data-driven approach to measuring impact and success
  • Command an understanding of all aspects of demand generation, marketing campaign strategy, performance marketing
  • Candidates should have 15 years’ professional experience, demonstrate strong leadership skills, and have a genuine interest in industry trends driving content marketing and demand generation
  • This position is based in Redmond, WA with minimal travel required
60

Content Marketing Professional Resume Examples & Samples

  • Develop content strategies and plans that are aligned to target roles and the buyer’s journey
  • Be proactive and innovative in reaching target audiences in new ways
  • Develop working knowledge of key buyer and influencer roles, their pain points, and how they go about discovering and learning ways to solve their problems
  • Create quality marketing assets, working with agency teams and industry analysts to design and deliver exciting new content that emphasizes solution capabilities
  • Be data driven, learning where IT leaders get information, what media they prefer, who they trust and how they prefer to consume the information
  • Define the client journey that delivers the right content at the right time in the right way through digital, social, traditional, and event marketing
  • Work with campaign marketing managers to assess existing assets and offers and identify gaps and continually optimize narratives and assets to drive maximum engagement
  • Leverage our program execution and influence in-country marketing teams to drive exposure
  • Success will require new, innovative thinking and creative approaches to elevating and energizing the discussion, focused on a buyer centric approach, given competitive threats and strategic business opportunities among new buyers, new markets and new channels
  • 1 year experience in Market management
  • 2+ years' experience in Editorial writing (blogs, etc.)
  • 3+ years' experience in Content Marketing, Content Development Digital Marketing and Social Media Marketing
  • 3 years' experience in communicating with customers
  • 1+ years' experience in Information Technology
  • 1 year experience in Audience Analysis and Campaign Development
  • 1 year experience with Adobe products such as Illustrator, Photoshop or InDesign
  • 2+ years' experience with MS Office including PowerPoint, Excel, Outlook and Word
  • Excellent writing and speaking English skills
  • 1 year knowledge of IT Infrastructure
  • 4 years' experience working for IT Vendors or Customers
  • 3 years' experience in Content Marketing
  • 4 years' experience in teaming and collaboration, including internationally
  • 3 years' experience in knowledge of one of the following: Systems, Servers, Storage, or open source software
61

Senior Associate, Content Marketing Resume Examples & Samples

  • Collaborate with Discover Personal Loans SEO team, business partners and external agencies to plan and execute content strategies for driving traffic to Discover.com/personal-loans
  • Manage the entire creative and production process for development of new content, from content ideation to publishing. Develop web content that aligns with our business goals and our content style guidelines. Review and provide feedback on new content; assessing grammar, accuracy and tone
  • Ensures existing content on Discover Personal Loans web properties remains up-to date and accurate. Ensure all blog content is reviewed by legal before publication, and manages annual audits of all existing content with Legal
  • Responsible for the management, distribution and socialization of the content calendar. Reviews progress of content calendar with manager on a monthly basis to measure how were projecting against set business goals
  • Reviews channel/content performance with management and reports on key performance indicators. Drives campaign performance by analyzing data and reviewing opportunities for optimization
  • Organizes and facilitates regular status meetings with agency partners. Gives agencies and freelance writers clear direction on business needs and goals and the creative tactics to reach these goals. Works with agency partners and internal analytics team to develop and refine monthly and custom reporting
  • Researches and assesses new vendor opportunities
  • Performs social listening and competitive analysis to understand market performance as well as digital content best practices
  • Researches and provides content marketing industry updates and trends
  • Identify process improvements to increase throughput and heighten accuracy and efficiency in execution as well as increase frequency of publication of optimized content
  • 3-4 years of copywriting, blogging, editing and proofreading professionally
  • 2-3 years of digital marketing, publishing or communications experience
  • Proficient with WordPress or similar Content Management System
  • Basic understanding of SEO, social media, HTML and website technical abilities a plus
  • Prior experience successfully handling multiple projects simultaneously, adapting to changing priorities and working under deadlines
  • Detail-oriented, with excellent problem solving skills
  • Self-directed and comfort with ambiguity
  • Experience interpreting digital analytics and recognizing trends
  • Track record of delivering high standard of service and quality control
  • High degree of proficiency in Excel, PowerPoint and MS Office
  • High energy, enthusiasm and creativity a must!
62

Marketing Executive Content Marketing & Analytics Resume Examples & Samples

  • Strong analytics skills: proven track record of using analytics systems (Omniture preferred) to leverage data for optimisations, as well as driving success stories
  • Be analytically minded with an excellent attention to detail
  • Experience in tagging (e.g. Omniture or similar) and analytics packages
  • Strong communication skills and the ability to communicate credibly with internal & external partners and colleagues
  • Ability to work on own initiative and in uncertain conditions – must be a ‘self-starter&#8217
  • Ability to advise and influence stakeholders and teams not under direct control
  • Demonstrated experience of working with agencies
  • Highly organized with effective project management skills
  • Have experience in devising and running merchandising campaigns
  • Experience of working with geographically/culturally diverse teams
  • Experience in online marketing mix
  • Understanding of travel industry economics and profitability drivers
  • Minimum of Bachelors degree in a marketing / business discipline and/or equivalent recognized marketing qualification such as Chartered Institute of Marketing Diploma
  • Nice to have: experience in paid digital marketing: Paid Search and Programmatic
63

Content Marketing Director Resume Examples & Samples

  • Assist in development of content marketing strategy
  • Lead corporate storytelling, including overview presentations, videos, and customer case studies
  • Lead cross-company messaging exercises
  • Drive marketing content across a variety of different topics, platforms, and form factors
  • Serve as a content marketing consultant across the business
  • Manages the development, production, and implementation of internal and external content and identifies appropriate content vehicles and channels
  • Consults with internal and external clients to develop appropriate content solutions and utilizes content methods and techniques to develop strategic approaches to meet client objectives
  • Manages and/or writes, edits, and produces content materials as necessary while ensuring quality standards are met
  • Drives the development of content, including messaging architectures, presentations, long and short form copy, videos, multimedia, event material, ebooks, email and landing page copy, and so on
  • Coordinates projects and oversees all phases of production (e.g., planning, writing, producing) with internal/external vendors (e.g., advertising agencies, freelance writers, video production companies). May negotiate contracts with vendor management to support content needs, objectives, budget, and time frames
  • Coaches company representatives to maximize the effectiveness of their presentations to the news media and other audiences
  • Performs staff leadership role and promotes motivation through effective management and mentoring
  • Proficiency in content marketing practices and techniques
  • Knowledge of the production requirements
  • Knowledge of project management methods and techniques
  • Proficiency to supervise, lead and manage effectively staff and third parties
  • Comfort working with senior executives
  • Excellent verbal and written communication skills to technical and non-technical audiences of various levels in the organization (e.g. executive, management, individual contributors)
  • Proficiency in evaluating the performance capabilities of subordinates as well as counsel subordinates in development and/or corrective discipline
  • Proficiency to operate independently
64

Content Marketing Intern Resume Examples & Samples

  • Collaborate with the Content Marketing team and Editor for title launches, ensuring all information live on site are on the content management system (CMS)
  • Source material for video clips and create social media images
  • Attend drama press conferences, events and assist on artist agency outreach
  • Effective communicator in both Korean and English. Mandarin is a plus
  • Love of world cultures, international TV and film
  • Familiarity with social platforms, including Facebook, Twitter, Instagram, Snapchat, etc.; ability to express knowledge and strategic differences between platforms
  • Photoshop and video editing skills are a plus
65

Buck-editor, Content Marketing Resume Examples & Samples

  • A strong, confident writing voice that delivers useful, relevant information in a way that captures readers’ attention (i.e. a storyteller)
  • Knowledge of how content ties into the overall business strategy
  • A commitment to continuous professional development through independent research of industry publications, talking with subject matter experts, and learning how the business works
  • Experience working with and writing on behalf of senior leadership
  • The ability to collaborate with internal and external subject matter experts to write original content that generates interest and positions the organization as a thought leader
  • Interest in and the ability to lead and collaborate on content marketing strategy
  • Bachelor's Degree in marketing, communications, journalism, English, or a related field required, MA, MBA, or MFA a plus
  • 10+ years of related experience
  • Consulting or other professional services experience preferred
  • Experience writing for (and with) the C-Suite
  • Ability to maintain the library of written content for organization
  • Demonstrated mentoring and/or supervisory skills
  • Self-starter and good problem solver
  • Strong critical thinking and reasoning skills
66

Global Content Marketing Lead Resume Examples & Samples

  • Serve as the corporate center of excellence for content marketing to drive the content vision, goals and strategic plan
  • Lead overall content strategy and development in order to increase audience engagement and ultimately drive advocacy
  • Utilize data/insights analytical abilities to gather key business and user insights, and strategic planning skills to create a long-term vision for overall content
  • Ability to synthesize complex technical information into compelling messages for broader audiences
  • Ensure all content supports the corporate marketing imperatives and narrative, supporting style, tone and driving the right message at the right time to the right audience
  • This position will lead the Content Marketing team which will be a combination of employees and contractors
  • Own and lead key content deliverables such as
  • Bachelor’s degree in Marketing, Journalism, Communications, Public Relations or related field
  • 8+ years of experience in content marketing, and brand marketing/digital marketing
  • Demonstrated agency management
  • Strong digital, social media marketing, digital paid media background
  • This position will lead the Content Marketing team which will be a combination of employees and contractors, previous leadership experience helpful
  • Exceptional analytical abilities in order to inform strategic content planning
  • General knowledge of content creative development, video and photography
  • Strategic and creative thinker with the ability to develop ideas into executable plans
  • Ability to collaborate, communicate and drive change cross functionally in a matrix organization
  • Ability to be flexible and adapt
  • Self starter, with the demonstrated ability to drive results while meeting timeline and manage multiple priorities
  • Strong relationship and networking skills
  • Proven track record of effective people management skills
  • Available to travel domestically as needed (approximately 10-15%)
  • A firm understanding of user experience and strong SEO/SEM skills
  • Global coordination in collaborating with a variety of countries across the globe for marketing initiatives
  • Audience segmentation
  • Brand marketing
67

Director, Content & Marketing Research Resume Examples & Samples

  • Be a research partner to the MTV Marketing/Strategy group to help with relevant audience insights, positioning, creative development, competitive contextualizing, media planning insights, pre-launch awareness/intent-to-view tracking and post launch effectiveness analysis of key MTV show launches
  • Act as Research liaison with external media agency on all queries supporting MTV media plans
  • Bring innovative Research solutions to the marketing effectiveness/ROI process
  • Optimize a smooth effective working process for the inter-relationship between the MTV Marketing and Research groups
  • Be a research partner to the MTV Development team to help with show development research, pilot and concept testing and deliver content based insights
  • Act as Research liaison with production companies on all queries supporting new and existing show research
  • Continue to iterate the pilot research process
  • Optimize a smooth effective working process for the inter-relationship between the MTV Development and Research groups
  • Manage a team responsible for content and marketing research and provide valuable insight for all internal stakeholders
  • Responsible for the development, oversight and output quality of direct reports
  • Support VP and team on all priority projects and primary research initiatives
  • Minimum of 7 years of experience in relevant Research functions
  • Must be adept at qual and quant research
  • Have an understanding of TV ratings and Nielsen measurement currency
  • Advanced knowledge of TV measurement tools required
  • Have an understanding of Social and Digital measurement and tools
  • Exposure and knowledge of campaign measurement and audience planning tools
  • Strong organizational & time management skills
  • Demonstrated ability to multi-task within a fast-paced, high-volume environment
  • Strong business and personal ethics
  • Strong written & verbal communication skills
  • Ability to craft and deliver story-telling presentations
  • Youth expertise strongly preferred
  • A love of content, characters and story telling
  • Ability to inspire a must
68

Senior VP, Global Content Marketing Resume Examples & Samples

  • Overall Content Strategy for Citi’s Global Consumer Bank
  • Management of Global Consumers Content Center of Excellence (COE)
  • Tools and Technology that Enable Best in Class Content Capabilities
  • Oversees the Lead Agency's Global Content Strategy team
  • Development of strong relationships with key business and marketing leaders and stakeholders across the company to educate marketing teams on the power of content to drive their business goals
  • Collaboration with business partners to understand content marketing goals and develop content ideas, formats and storylines to ensure content is serving business objectives and meeting KPIs
  • Oversight of Citi’s influencer content strategy, collaborating with agency to develop a roster of contributors and social influencers with expertise in topics that are top-of-mind with Citi’s target audience and consumer base
  • Creation of the roadmap and strategy for the creation of editorial playbooks to ensure that all contributors are developing content that is in line with the Citi brand voice and personality, and adheres to all legal and compliance guidelines
  • Creation of a streamlined content review and approval process in collaboration with the key Digital and CMS team stakeholders
  • Development of a measurement system and onboarding of tools that will facilitate the review of analytics in order to optimize content to ensure that traffic/engagement goals and program KPIs are being met
  • Development of an interaction model with the social media team to ensure social content developed to support content is designed to drive click-through and social engagement
  • Collaboration with media team and agency partner to oversee programs with paid content amplification and syndication partners
  • Has 10-15 years of content marketing, journalism, public relations and/or social media experience
  • Has experience working with major consumer brands or a publisher in a variety of the disciplines mentioned above
  • Has top quality writing and communications skills
  • Is detail-oriented
  • Experience with web design and development preferred
  • Global experience a plus
69

Content Marketing Senior Manager Resume Examples & Samples

  • Intellectually Curiosity: a natural interest in learning how things work, and a willingness to persistently question (even challenge) why it works that way
  • Clear Communication: an ability to identify the best vehicle for teaching an idea, and to communicate those ideas via clear prose and compelling visuals
  • Creativity, Entrepreneurialism: an ability and interest to support redesign of how team shares research, through new digital and non-digital teaching formats
  • Spirit of Generosity -Equally, Atlantic Media seeks what we term a spirit of generosity – a natural disposition towards service and selfless conduct
70

Content Marketing Executive Resume Examples & Samples

  • Support the Electrician Programme Manager to develop and implement a content marketing strategy that delivers key business and brand objectives for the division
  • Originate high quality content to feed asset creation and drive activities such as electrician partner engagement, product awareness, offer launches and customer training (examples include online content, infographics, product guides and webinars etc)
  • Collaborate with relevant stakeholders such as industry group experts, external influencers, product marketers, sales professionals and electricians to develop and curate topical information and technology trends to feed the partner communications channels
  • Produce relevant and engaging content to be posted across multiple social media platforms to foster a collaborative electrician partner community and keep this audience informed
  • Through an effective content marketing strategy underpinned with appropriate metrics and analysis, help to deliver the strategic growth of Schneider and its engagement with electrician partners and the wider electrician community
  • You will have demonstrable content marketing experience or similar
  • Ability to source relevant information and re-assimilate according to audience need, preferably with an appreciation of a B2B environment or technology industry
  • Ability to produce compelling content, while maintaining brand messaging, persuasiveness and readability
  • Outstanding written and interpersonal skills to establish professional relationships among diverse internal and external stakeholders
  • Demonstrable experience of professional written work, conveying a range of content from brochure copy to technical news topics with attention to detail
  • Knowledge of how to develop and build communities across social platforms such as Facebook, Twitter and YouTube
  • Understanding of design processes and working to brief
71

Specialist Customer Content Marketing Resume Examples & Samples

  • Create a plan for SAP Ariba customer stories and case studies in North America aligned to major themes, segments, product roadmap, events and more
  • Develop external content to include videos, case studies, customer focused blog posts, etc
  • Partner with the stakeholders and serve as a liaison to the broader organization on customer success stories
  • Partner with the customer marketing team to amplify advocacy of our biggest champions and influencers
  • Measure impact and utilization of content to optimize programs and asset development
  • Work with peers on the marketing team and colleagues in CST, Product Marketing and Demand Generation, determine types of stories and formats for key persona types within segments
  • Create effective promotional plan for stories, including social media
  • Function as customer advocate, ensuring our brand promise is reflected in all interactions with our customer
  • Maintain and regularly communicate pipeline and publishing of customer stories with key stakeholders in NA
  • Manage writers, videographers and creative agency to develop content in a timely manner
  • Oversee and own fulfillment of inbound customer marketing requests (event speakers, media and blog interviews, analyst surveys, earnings sound bites, etc.)
  • Strong commitment to a positive customer experience and customer advocacy
  • Represent the Customer Storytelling Team, customer references and marketing programs in regular field updates, executive updates, and others as required. Organize and host sales enablement sessions as needed to ensure adoption of customer marketing tools and materials
  • Ability to perform in a fast-paced environment, tackle challenges, roll up your sleeves to get things done
  • Seasoned in content development, storytelling, creative writing
  • Interest in startup culture yet savvy enough to operate in large company environment
  • 5-8 years marketing experience within B2B software, SaaS marketing experience preferred
  • Highly collaborative working style with the ability to build strong relationships across the organization and with external customers, including the ability to interface professionally with clients and senior executives; asking appropriate questions to elicit, interpret and synthesize information
  • Analytical, with the ability to create reports, snapshots, and dashboards to highlight program success and return
  • Demonstrated success in project management and process improvement with careful attention to detail
  • Strong consulting and problem-solving skills
  • Exceptional communication, organization, and interpersonal skills
  • Proactive, can-do attitude and strong, team-oriented work ethic; driven by passion for customers and to exceed expectations
  • Cross cultural sensitivity, working for global company, in multiple countries, with cross-matrix collaboration
72

Content Marketing Analyst Resume Examples & Samples

  • Support the brand’s digital communications across multiple channels, owning our Twitter, Facebook, LinkedIn, Instagram accounts, as well as supporting e-mail marketing and internal communications
  • Help brainstorm smart and creative ways to bring our brand to life through stories and thought leadership, with an eye towards human language and good design
  • Assist in the creation and distribution of content, including articles, op-eds, videos, podcasts and infographics
  • Maintain a communications calendar to keep marketing efforts organized and on-time
  • Help test and optimize organic and paid content creation with a data-driven approach
  • Own measurement and analytics to help measure success and guide optimization
  • Experience in marketing, communications, public affairs, journalism or media
  • Demonstrated creative sensibilities with an attention to detail
  • Self-starter, organized, motivated with a good sense of humor
  • Passion for understanding and communicating nuanced financial topics
  • Design skills are nice to have, but not required
73

Director of Digital & Content Marketing Resume Examples & Samples

  • Accountable for all digital and content marketing initiatives
  • Accountable for digital and content marketing goals, including lead generation, content performance, website traffic, social media engagement growth
  • Manage a team of 3 employees: digital marketing, social media, and content design
  • Manage multiple agency relationships, including design, branding, and video agencies
  • Collaborates across functions to deliver an effective digital strategy, social strategy, content marketing strategy, and editorial plan to meet business objectives
  • Plan and execute comprehensive digital presence strategy, including website, SEO/SEM, social media and display advertising
  • Plan and execute comprehensive content portfolio strategy, including e-books, blog posts, infographics, and videos that cover our range of product and solution offerings, as well as integrated solutions, industry trends, and thought leadership topics
  • Channel management of digital content hubs including our website, blog, Twitter, Facebook, LinkedIn, and community forum
  • Evaluate and optimize end-to-end prospect experience across channels and touchpoints
  • Support events with relevant content in the form of employee- and customer-led breakout sessions, demonstrations, and other activities
  • Work closely with executives and sales leaders to craft presentations for strategic customer meetings and large-scale events
  • Design and launch a new Account-Based Marketing program
  • Work with sales enablement team to develop materials that empower sales teams to successfully deliver messaging and content to their customers and prospects
  • Experience in and passion for the nonprofit and/or education sectors
  • Deep expertise in the areas of digital marketing, social marketing, content marketing, and other areas, preferably with a B2B background
  • Experience managing a brand across web and social properties
  • High level of creativity in designing content and campaigns that inspire, engage, inform, and motivate
  • Experience in user experience and conversion optimization
  • Understanding of website information architecture, layout, and navigation in support of user-centric design strategies
  • Experience with content strategy on paid media, owned media, and earned media
  • Knowledge of website analytics tools, including Google Analytics
  • Experience managing marketing contacts and campaigns in Salesforce
  • Knowledge of marketing automation tools such as Salesforce Pardot
  • Experience with content management systems, including Wordpress
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Experience with SEO/SEM
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Editorial mindset that seeks to understand what audiences want to consume and how to create it
  • Project management skills and understanding of how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results
  • Balanced strategic and tactical thinker with strong presentation, problem-solving, analytical, and budget management skills, and understanding of ROI analysis
  • Experience building, mentoring, and coaching a team
74

Senior Content Marketing Strategist Resume Examples & Samples

  • Lead development of content strategy, including creation of email marketing strategies, web content and social media
  • Collaborate and build relationships with various business units, marketing teams as well as Sales, Service on a variety of market programs. In addition, you will work with customers, digital partners to refine our message in key channels
  • Develop and support an editorial calendar to deliver a consistent experience across all channels
  • Develop messaging and positioning for offerings to key audiences
  • Bachelor’s degree in marketing, communications or specialization field required or equivalent experience
  • 10+ years related work experience
  • Experience with writing financial content and marketing automation platforms is preferred
  • Must have an understanding of various digital media platforms and experience with content marketing as well as implementing full scale integrated marketing campaigns
  • Advanced leadership skills, which include excellent time management and decision-making skills, as well as strong diplomacy and negotiation skills
  • Advanced oral and written language skills for story concepts and story angles
  • Ability to build and maintain relationships in a matrix-driven environment, manage expectations and focus on results-orientation in a deadline-driven, multiple project environment
  • Ability to be confident and tactful is necessary
  • Basic knowledge of business unit and company products preferred
  • Comprehensive understanding of marketing, advertising, public relations, and corporate communications
  • Working knowledge of software applications. This includes: Word, PowerPoint, Excel, Adobe Acrobat and a marketing automation platform
  • Must be accurate and detail oriented
75

Content Marketing Lead, GGO ANA Resume Examples & Samples

  • Bachelor's degree in English, Journalism, Public Relations or related communications field
  • 5 years experience as a leader in multichannel content creation (publishing, journalism, marketing)
  • Proven ability to collaborate and influence senior business leaders on a regional scale and across multiple functions/organisations
  • A good understanding of demand generation
  • Experience with the Adobe Creative Suite and HTML
  • Strong organisational/project management skills and experience managing the priorities of multiple stakeholders in a complex environment
  • Experience of using traditional, web and social marketing channels
  • Reporting and analysing content marketing performance
  • Experience in using Social Media as a marketing channel
76

Content Marketing Internship, January July Resume Examples & Samples

  • 3DEXPERIENCE, the Compass logo and the 3DS logo, CATIA, SOLIDWORKS, ENOVIA, DELMIA, SIMULIA, GEOVIA, EXALEAD, 3D VIA, BIOVIA, NETVIBES and 3DEXCITE are registered trademarks of Dassault Systèmes or its subsidiaries in the US and/or other countries
  • Work with the marketing team members in the corporate headquarters (Velizy France) and other in other regions
  • Collaborate with many people (in person, by phone, email etc.) in support of marketing missions
  • Participate in team meetings, marketing training and workshops
  • Develop HTML pages using TYPO3 HTML software
  • Develop reports of campaign results using Excel and PowerPoint; content will be provided
  • Analyze marketing reports
  • Maintain marketing collateral, images, videos, etc. with Web-based tools
  • Masters in Communications, Journalism or Business (Marketing, Economics or equivalent majors)
  • Basic knowledge of French
  • Advance knowledge and experience with Excel, Word, and PowerPoint functions
77

Content Marketing Intern Resume Examples & Samples

  • Generate relevant ideas and topics of research for thought leadership content
  • Remain current on developments and issues within the economy and politics relevant to the
  • Students currently enrolled in an undergraduate program from an accredited
78

Content Marketing Coordinator Resume Examples & Samples

  • Write and develop original, compelling content across multimedia channels and different audience groups
  • Contribute to Futureforce social media platforms, posting and engaging with candidates
  • Assist in the creation and updating of the editorial calendar
  • Will be able to pull data reports used for email marketing campaigns
  • Will report to the Sr. Associate of Social Media and Comms, but will work closely with the Futureforce Programs Team and Recruiting Team
  • Expected to provide monthly metrics on blogs
  • Provide weekly analytics reports on email marketing and blog performance
  • 2+ years of web content experience
  • Experience blogging for business
  • Excellent writer with superior grammar, spelling and proofreading skills
  • High performing self-starter, with proven ability to work both independently as well as a member of high performance-output teams in a fast-paced, deadline driven environment
  • Experience with Social Media and writing including: blogs, Facebook, Twitter, LinkedIn, YouTube, Flickr
  • Understanding of marketing and communications
  • Ability to write Sales-related content
  • Social engagement experience
  • Web analytics experience
79

Director of Messaging & Content Marketing Resume Examples & Samples

  • You have a 7+ year track record delivering exceptional messaging and creative across all marketing channels for a beloved consumer brand in retail, service, financing or hospitality
  • You can share what it means to apply the art of behavioral psychology and based on a rich knowledge of our customer personas, motivators and barriers
  • You are a brilliant communicator with exceptional written skills and know how to develop visual creative content to enhance a rich and compelling story and create the desired emotions
  • You have a dual-brain: Creative & Analytical
80

Digital Content Marketing Lead Resume Examples & Samples

  • High school diploma required, BA/BS degree preferred
  • Minimum seven years’ experience in marketing, with a minimum of 5 years’ experience in Content Marketing
  • Minimum of 2 years of content creation experience also required
  • Bachelor’s degree in marketing or communications field
  • Background in content and inbound marketing roles with a proven track record of success
  • Has developed and worked with personas and user journeys and has past experiences building audiences online or offline
  • Proficiency in marketing automation and channel-specific knowledge (paid, social, seo, blog, etc.)
  • HTML/CSS, Adobe Creative Suite skills
81

Content Marketing Intern Resume Examples & Samples

  • Demonstrate a passion for writing and communicating marketing content in a variety of digital media
  • Create content a variety of customer- and partner-focused channels, including the corporate website, blog, trade articles, case studies, press releases, and newsletters
  • Hone communications for SEO-focused performance
  • Transform raw information from subject matter experts into customer-empowering content
  • Assist in the editing of marketing collateral
  • Communicate with sales, business partners and customers in support of marketing projects
  • Work with our global partner network to provide intriguing content to a diverse audience
  • Participate in and contribute to other Digital Operations Team projects
  • Work closely with the Marketing Communications Manager and Digital Marketing team
  • Must be a currently enrolled college student or recent graduate
  • Must have excellent communications skills and be able to quickly translate complex technical ideas into layman’s terms
  • Working knowledge of GIS, remote sensing, and the geospatial industry
  • Experience with geospatial software (Hexagon Geospatial software preferred)
  • Geospatial or Geography background
  • Punctual, self-motivated, and able to adapt to changing priorities
  • Able to work a minimum of 20 hours per week (40 hours maximum)
  • Must be a U.S. Citizen or Green Card holder
82

Manager of Content Marketing, Vision Source Resume Examples & Samples

  • Thought-leader and champion for world-class content, leveraging content to drive engagement on the web platform and driving for exceptional marketing communications appeal
  • Develop a space to achieve the highest levels of audience engagement and relevance of content on the internal web platform
  • Publishing processes and campaigns are critical undertakings the incumbent will execute
  • Working in a fast-paced environment, collaborate with corporate and field teams to identify, produce, and publish high-quality and engaging content to influence audiences
  • Lead the development and publishing of all digital content in web platform. To source the highest quality content, identify and engage with content creators and curators both internally and externally
  • Write, develop, and publish top notch email marketing communications
  • Provide weekly/monthly/quarterly updates to the Sr Director on activities and milestones
  • Cross-functional collaboration with peers within the IT team in charge of UX and web production on the daily management of web platform and ensure platform functionality
  • Publish and update resources and solution descriptions, member testimonials, cases studies, white papers, etc. S/he will also drive strategy and engagement for the social media component of internal web platform
  • Responsible for leading communications, which may include editorial calendar development, measurement of engagement on a regular basis, and executive presentations on program approaches
  • Long-term strategy development for web platform and email marketing communications, which may include development and execution of campaigns to drive engagement and achieve goals
  • The role requires familiarity with web content management systems but requires greater competency
  • Exceptional verbal and written communication skills
  • Project management skills and understanding how to manage the, sometimes competing, priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement
  • Exceptionally PC literate – including experience with Google analytics, social channels, PPT
  • Experience using email marketing communications platform, preferred
  • Positive, “can-do” attitude and good team-player
83

Content Marketing Associate Resume Examples & Samples

  • Develop engaging content for current National Journal members and subscribers -
  • Intellectually Curious: a natural interest in learning how things work, and a willingness to persistently question (even challenge) why it works that way
  • Clear Communicator: an ability to identify the best vehicle for teaching an idea, and to communicate those ideas via clear prose and compelling visuals
  • Creative, Entrepreneurial: an ability and interest to support redesign of how team shares research, through new digital and non-digital teaching formats
  • Force of Intellect -Atlantic Media seeks a discipline and rigor of thought as manifested, often, in exceptional academic performance and, later, success in a professional environment
84

Senior Director, Content Marketing Resume Examples & Samples

  • Create and curate content each month to build brand awareness and support for campaigns and associated programs (examples include ebooks, whitepapers, infographics, guides, etc.)
  • Increase our prospect and customer engagement by planning and executing consistent, compelling content that’s aligned with their needs and interests
  • Collaborate with designers, product marketing, sales, external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience
  • Measure critical production and engagement metrics, and track progress using qualitative and quantitative data
  • Understand content’s role in the buyer journey
  • Apply our brand’s voice, tone, and narrative among all our content assets
  • Own and project manage content marketing repository, including packaging content for sales distribution
  • Understanding of how to leverage certain channels for different types of content
85

Marketing Manager, Scale & Content Marketing Resume Examples & Samples

  • Create and drive scalable marketing for key Amazon Launchpad initiatives and tail selection
  • Design, execute, analyze, and manage traffic channels strategies and programs to engage customers, specifically: email, PR, and social media channels
  • Own the strategy and execution for the Amazon Launchpad consumer social media program
  • Manage and lead Marketing Consultation office hours with new vendors on Amazon Launchpad
  • Develop and grow scalable benefits for all Amazon Launchpad vendors
  • BA/BS Required
  • Experience with content management in CRM/CMS tools, and/or the ability to learn new tools quickly BA/BS
  • Ability to create innovative new marketing programs that generate results
  • Strong analytical and data-mining aptitude, coupled with strong Microsoft Excel skills, and basic familiarity with SQL
  • 2+ years of experience in online marketing and/or merchandising, preferably in retail or e-commerce
  • Experience managing and optimizing content marketing tactics, specifically video content, written content, social media, etc
  • Familiarity with markup languages like HTML/XML
  • SQL fluency preferred
  • Copywriting experience
86

Content Marketing Executive Resume Examples & Samples

  • Support the Content Marketing Specialist, Customer Conversion in collating and assembling content, assets and marketing communications to drive reader engagement and new subscriptions across our owned marketing channels
  • Curate and assemble digital packages of editorial content to increase engagement and product knowledge amongst casual readers
  • Write, edit and proof related marketing copy compelling readers to take an desired action
  • Implement and monitor an integrated, effective and highly persuasive lead nurture program across e-mail, push, social media and telemarketing
  • Work closely with the Optimisation & Insight Specialist to monitor and understand campaign and content performance, within and across channels, and establish the key drivers of engagement, lead generation and free-to-paid conversion
  • Identify opportunities to improve campaign content and performance
  • A keen interest in global affairs and the key themes relevant for the readers of The Economist
  • Previous working knowldege of producing and editing copy to an exceptionally high standard
  • Experience of working within a team, in which you were responsible for delivering joint outcomes to challenging deadlines
  • Experience in a role in which your were responsible for managing your own time, deadlines and accountability
  • An understanding of content marketing principles and how they relate to the media industry
  • An understanding of online sales models and the lead nurture process
  • An understanding to how write persuasive marketing copy in order to lead a reader through to a desired action
  • A clear understanding of how to track and measure marketing performance
  • Exceptional written and spoken English
  • A high degree of numeracy
  • Accountability of the successful delivery of tasks
  • The ability to work to deadlines and manage conflicting priorities
  • The ability to communicate clearly and work with a team
  • An eagerness to learn and keep up-to-date with the latest developments in media and marketing
87

Digital Content Marketing & Production Coordinator Co-op Resume Examples & Samples

  • Work closely with merchandising teams to develop content schedules ensuring products and related content are online by the expected date
  • Provide support to the production of new digital content such as product copy, videos, social media content, etc
  • Administer and QA digital content for Canadian Tire website(s)
  • Ensure our customers have all the information required to make a purchase decision with Canadian Tire through various research efforts
  • Identify and regularly evaluate competitors with an eye on their content strategy and format
  • Work within digital projects and provide support
  • Through training, become familiar with existing CT web applications and leverage them in support of digital initiatives
  • Aptitude for digital strategy including technology and strategies
  • Strong interpersonal skills and ability to collaborate in a creative and strategic environment with a team of diverse skill sets in digital content marketing
  • Strong command of Microsoft Excel
  • Strong organizational and problem solving skills
  • Proven ability to perform well under pressure
  • Ability to prioritize workload and manage short-term and long-term projects simultaneously
  • Must have had your own website or blog and/or have a social presence online
  • Strong marketing copywriting ability is a strong asset
  • Experience with photography and/or video is an asset
  • Experience with Photoshop and/or designing websites is an asset
  • Experience leveraging social media for promotions is an asset
  • Understanding of web analytics is an asset
  • Have a good understanding of a typically online purchasing process (from a customer’s perspective) is an asset
  • A passion for design (specifically for digital design) is an asset
  • Video editing is an asset
88

Content Marketing Associate Resume Examples & Samples

  • Content Syndication: Partner with Digital Media team to develop campaigns and strategies for syndicating and distributing content (video, written, images, etc.) across digital channels
  • Web Integration: Work with web and UX team to develop content strategy for integration into our websites, identifying opportunities and developing solutions
  • Sponsored Content: Work with digital advertising and partnership teams to create programs for sponsored content and identify other opportunities to secure sponsorships and monetize content
  • Plan and execute content marketing strategy and digital distribution with internal and external partners (e.g., Outbrain, Taboola)
  • Email Integration: Partner with email strategy team to develop new content-driven email communications and identify opportunities to integrate content into new programs. Identify existing content and/or create new content for the ongoing email calendar, proposing appropriate posts based on email topics, and evaluating results
  • Creative Input:Provide creative ideas and insights to develop new content programs to support seasonal and business-driven content priorities
  • Vendor Recommendations:Evaluate vendor partners to explore new technologies, innovations, and establish new relationships and make recommendations
  • Competitive Analysis:Monitor the landscape for best practices, trends, and new ideas; ensure competitive parity and drive competitive advantage
  • Omni-Channel Support:Work with multiple marketing channels, including print, to identify opportunities to drive content integration efforts for key marketing programs, seasonal campaigns, audiences, and merchant initiatives
89

Content Marketing Strategist Resume Examples & Samples

  • Identify existing content and/or create new content for the ongoing marketing calendar and evaluating results
  • Omni-Channel Support: Work with multiple marketing channels, including print, to identify opportunities to drive content integration efforts for key marketing programs, seasonal campaigns, audiences, and merchant initiatives. Key Priorities include
  • Email Integration: Partner with email strategy team to develop new content-driven email communications and identify opportunities to integrate content into new programs
  • SEO/SEM: Contribute to SEO/SEM strategies and execution
  • Project Management: Employ strong project management skills including the ability to independently manage multiple projects and complete projects to schedule
  • Creative Input: Provide creative ideas and insights to develop new content programs to support seasonal and business-driven content priorities
  • Testing & Measurement: Partner with ecom testing team to measure and optimize impact of content on the web; recommend strategies based on results
  • Vendor Recommendations: Evaluate vendor partners to explore new technologies, innovations, and establish new relationships and make recommendations
90

Manager Glbl Content Marketing Resume Examples & Samples

  • Content Strategy and Development
  • YouTube Channel Management
  • YouTube Media planning and execution
  • Minimum 4 years (2 years with MBA) experience in brand management or digital marketing
  • Minimum 2 years of experience in YouTube marketing, including channel management and influencer programs
  • Thorough understanding of digital media
  • Demonstrated leadership ability, strong analytical and strategic thinking skills
  • Experience managing content multiple agencies in the content development/production process
  • Excellent written/verbal, time management and quantitative/analytical skills required
  • Proven ability to drive change and results through influential leadership skills
  • Demonstrated strong facilitation skills and ability to identify common ground amongst individuals with divergent opinions and perspectives
  • Demonstrated strong presentation skills with a persuasive nature
  • Proven ability to effectively manage multiple projects in a dynamic environment
  • Demonstrated positive attitude, sees challenges as opportunities and translates them into actionable items
91

Director Content Marketing Resume Examples & Samples

  • Bachelor degree in relevant field of study or equivalent years of related work experience required
  • 7+ years of content strategy experience at a content agency, digital marketing/advertising agency, publishing company or brand, or relevant work experience
  • Proven and visible marketing experience with creating content across several disciplines (e.g., text, design, video) and media (e.g., blogging, infographics, podcasts)
  • Knowledge of all aspects of Marketing Communications, including social and traditional media, web, publications, digital media
  • Ability to be a team player who can perform well in a decentralized, fast-paced organization
  • A storyteller with the ability to leverage strong written and verbal skills to translate strategies into convincing and inspiring stories
  • Ability to think outside the box and courageous to consider big, compelling ideas for content marketing strategies
  • Proven track record to grow and develop top teams
  • Well versed in integrating vendor content, user generated content and proprietary content
  • Robust capability to produce multi-channel content programs for B2B and B2C
  • Collaborative work style
  • Possess exceptional verbal, written, and presentation skills
  • Organized, systematic thinker
  • Strong ability to analyze, articulate, and solve complex problems/concepts to make effective business decisions
  • Able to maintain the customer perspective as a driving force behind business decisions and activities
  • Up to 10% of travel required, overnight stays as needed
  • Acceptable level of hearing and vision to perform job duties
92

Senior Associate, Content Marketing Resume Examples & Samples

  • Collaborate with Content and Channel Marketing Managers, Product Management, Design, and external agencies to deliver impactful and effective content
  • Maintain and manage existing programmes (written and digital)
  • Tailor content for different platforms, including digital sites, social media and emails
  • Provide creative energy and ideas in developing new content aligned with business objectives
  • Coordinate with counterparts in global offices to share process and content
  • Partner with compliance and global content colleagues to meet guidelines and investigate strategies for evolving communications
93

Content Marketing Associate Resume Examples & Samples

  • PIMCO’s clients and prospects want to read, engage with, and share with their own networks
  • Positively influences the perception of PIMCO’s investment process and firm overall in the minds of clients, in the context of product-specific communications
  • Supports, enables, and facilitates the sale of PIMCO’s products to prospects, and retention of PIMCO’s products among clients
  • Provide day-to-day execution and project management for priority marketing campaigns supporting a variety of investment solutions and vehicles
  • Interface with global colleagues across channels, including stakeholders in product management, client management, compliance, technology and all marketing departments (brand, design, digital, channel, editorial, messaging and content)
  • Manage the development and production of marketing materials across a fully integrated communications platform
  • Promote marketing materials and thought leadership papers, internally and externally
  • Update, maintain and improve webpages
  • Focus on quality control and quality process implementation
  • Prepare marketing metrics reports using Google Analytics and other data sources and work with internal strategic initiatives group and digital marketing team to develop campaign reporting dashboards
  • Coordinate closely with the global marketing function and resources to ensure strict adherence to PIMCO’s brand standards and to harness best practices across geographies and business channels
  • Keep abreast of industry and competitor best practice and make recommendations
94

Content Marketing Director Resume Examples & Samples

  • Collaborate to establish strategic marketing plans that achieve Vuforia business objectives (thought leadership, market share, monetization)
  • Design and drive Vuforia content marketing strategy and KPIs in line with sales and product needs
  • Write copy and create content including, but not limited to white papers, bylines, social/blog posts, case studies, newsletter, web copy, collateral, eBooks, etc
  • Manage and oversee marketing materials and projects including video content, photography and other creative projects
  • Assess content effectiveness, and drive alignment between marketing campaign narratives, user experiences and KPIs and show ROI on all content and campaigns
  • Continually test and optimize - from A/B testing CTAs and content placements to optimizing lead gen form flows
  • Oversee and drive web content and digital marketing strategies with ongoing content updates to our websites, including copy, content/resources and SEO to keep the experience fresh, engaging and relevant
  • Optimize and implement best practices across all digital marketing programs, including: SEM, SEO, display, mobile, video and social, with an eye to driving new customer acquisition, customer engagement and ultimately, conversion
  • Guide programs/projects from conception to completion, overseeing all aspects including requirements gathering, scope definition, resource planning, project timeline, budget management, risk management and change control
  • Work cross-functionally with sales, product, engineering, executive management, app developers and company customers and partners
95

Director, Content Marketing Resume Examples & Samples

  • Ultimately, the role of the Director of Content Marketing is to think creatively and critically, leading the strategy and development of physical and digital assets that drive the business through thought leadership, lead generation, and partner ecosystem support. Responsibilities include
  • Ensuring that all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience for the digital and/or physical medium
  • Developing of a functional content pipeline and editorial calendar that maps assets to target vertical industries, personas, geographies, and lifecycle stages
  • Delivering a persona-driven content strategy that supports and extends marketing initiatives from top of the funnel to bottom of the funnel
  • Leveraging customer, partner, and market data to develop content themes/topics
  • Advising colleagues in Digital Marketing and Events how to best apply content assets to their respective mediums—and in turn, optimizing future content for SEO or user experience based on their feedback
  • Conducting periodic competitive audits
  • Maintaining content audit documentation, and performing regular gap reviews
  • Implementing best-in-class localization strategies to ensure a consistent yet tailored global brand experience
  • Measuring and reporting on the effectiveness of content messaging and delivery, determining which methods work for the brand and why
  • Collaborating with and managing writers, editors, and producers within PTC Agency and approved outside agencies to ensure consistent branding and messaging across all channels
  • Participating in the recruiting, hiring, supervising, and professional development of content creators/storytellers
96

Content Marketing Consultant Resume Examples & Samples

  • You will be degree qualified minimum 2:1 or equivalent
  • You will have to demonstrate excellent knowledge of using Social Media / blogs and its content creation
  • Be able to direct, produce and edit video and support wider team with various events and marketing activities
  • Strong skills in writing content, time management skills and ability to prioritise tasks and work well under pressure
  • Be creative thinker with experience or passion in videography
97

Content Marketing Coordinator Resume Examples & Samples

  • 1-2 years of relevant experience working experience as a writer, editor, or a content role in either a B2C or B2B company required
  • Bachelor's degree in Communications, Journalism, Marketing or related field is strongly preferred
  • Experience as an editor preferred
  • Demonstrated ability to work across and influence a complex organization
  • Ability to occasionally work off hours to respond/manage customer escalations required
  • Ability to create effective content within time, budget, and resource constraints
  • Excellent writing skills for a variety of audiences
  • Excellent interpersonal skills, with the ability to communicate complex data issues correctly and clearly to both internal and external customers
98

Senior Content Marketing Strategist West Lafayette Polytechnic Institute Resume Examples & Samples

  • Bachelor’s degree in Communications, Marketing, Journalism, English or related field of study
  • Five years’ experience in any of the following: large marketing/recruitment and promotional type campaigns; marketing communications, such as case studies, ad copy, white papers, website content, sell sheets, brochures, email newsletters, press releases, video scripts, infographics, blog posts; a content role (marketing, editorial, or communications); or other closely related
  • Exceptional writing and editing skills
  • Experience curating and adapting content for a variety of communication mediums
  • Microsoft Word, Excel, Adobe and general CRM and CMS systems
99

Digital Content Marketing Analyst Resume Examples & Samples

  • Work across international markets and central teams to test and implement new opportunities to deliver relevant content to existing American Express Cardmembers
  • End-to-end campaign management across external channels such as Social Media (Facebook, Instagram, Twitter, etc)
  • Proactively identify opportunities to support markets to both optimise campaign performance and drive key business objectives
  • Implement a measurement framework, in partnership with our Analytics team, to ensure we can accurately assess the impact of our channels, platforms, content and campaigns
  • Deliver analysis and actionable insights to help teams measure the success of their campaigns and help to optimise future campaign performance
  • Help to develop a User Generated Content strategy and prove the value of this content across multiple business objectives
  • Bring new thinking and innovative ideas to contribute to the on-going innovation and strategy of the team
  • Keep abreast of trends and new developments and provide updates on competitor activity in the digital space
  • Have a passion for digital and social marketing
  • Experienced in managing projects, including project planning and administration
  • Consistent top performer with proven ability to drive results
  • Knowledge of marketing processes and campaign execution
  • Knowledge of paid media and social marketing
  • Strong relationship management and ability to build effective working relationships with stakeholders and partners
  • Excellent interpersonal and influencing skills and ability to operate successfully in a matrix environment
  • Independent self-starter with a can-do attitude and ability to deal with change positively and create structure and clarity even under ambiguous/ challenging business circumstances
  • Competent at managing an ever-changing backlog and are able to pivot on strategy and priorities when business needs arise
  • Strong analytical skills and an ability to build and articulate strong business cases and ideas based on data
  • Excellent team player, with a desire to have fun and work on a fast-paced, high performing team
100

Content Marketing Resume Examples & Samples

  • Research and write content for, but not limited to: website, blog articles, email newsletters, whitepapers, testimonials, social media sites, internal emails, executive communications and more
  • Work with the Director of Marketing to help maintain an editorial calendar for the organization, both internal and external
  • Interview customers and ATI team members to craft content for various communication channels
  • Create content/messages that will help generate leads for inside Sales
  • Post regularly to the company blog and occasionally to the website
  • Work creatively with our digital marketing team to develop layout for various content and communication pieces
  • Help standardize department procedures to develop, publish, cross pollinate and manage content
  • Research and keep up-to-date with major content and business/industry trends
  • Research and write on community marketing and philanthropic efforts to support promotion of ATI
  • Perform other duties as assigned by management. Supervisory Responsibilities
  • Approachable
  • Career ambition
  • Comfort around higher management
  • Compassion
  • Composure
  • Conflict management
  • Integrity and trust
  • Timely decision making
  • The ability to organize and manage multiple priorities
  • Excellent interpersonal and communication (both oral and written) skills
  • Strong team player; and
  • Commitment to company mission and values. Working Conditions
101

Content Marketing Associate Resume Examples & Samples

  • Collaborating with designers, product marketers, business leaders, sales professionals and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience
  • Writing content for the web, plus some traditional channels, with deep-rooted expertise in crafting the post for the platform
  • Providing feedback to other contributors, and editing other writers’ content
  • Contributing to, and executing on an effective content marketing plan, editorial calendar, and editorial governance, to meet the business objectives at the lowest possible cost, while remaining consistent with our brand voice, style and tone
  • Optimizing content for search engines and lead generation
  • Using analytics to improve content strategies/tactics
  • Coordination of creative resources including designers, writers, and other agency personnel as part of the day-to-day content management strategy
  • BA/BS or equivalent working experience, Journalism background a plus
  • Minimum 5 years of experience
  • You have an editorial mindset that seeks to understand what audiences consume and how to create it
  • A dual-minded approach: You’re highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions
  • Experience organizing and propelling a program forward, identifying a clear path for all parties and keeping the group on time and on goal
  • Proven project and time management skills must be resourceful in developing alternative solutions and meeting deadlines in a real time, in a fast paced environment
102

Sbm-brand Activation & Content Marketing Resume Examples & Samples

  • Responsible for the achievement of financial and market share targets for a brand or group of brands in the market
  • Responsible for marketing for a brand or group of brands in the market with responsibility for activation excellence of Area Powerbrand plans
  • Works across functions including Area, Po1 team, supply, sales and finance to develop and execute successful commercial plans in order to deliver financial and share plans and targets
  • Manages initiative development and activation of any local brands in the portfolio including development of new products, consumer and shopper communications
  • Generates and proposes business development initiatives (BDIs) for the brand(s) based on consumer, shopper and market understanding
  • Supports the Trade marketing team as required in the implementation of the store-format activation plans or optimizing product assortment and promotional strategy
  • Supports the Sales team in creating customer presentations and meeting customer requirements
  • Lead strategy and execution of content marketing including PR , digital , social , offline event to increase the ROI of Marketing investment
  • Lead establish partnership with key stakeholders in Local market and achieve high return result
  • Educated to minimum bachelor’s degree level in a commercial subject
  • Proven track record in Marketing must be able to demonstrate outstanding marketing skills and potential
  • Strong commercial awareness, network, in-depth industry knowledge. Experience on ecommerce and digital marketing above 5 -8 years
  • Demonstrated success in P&L management, budget delivery and growth momentum
  • Strong commercial awareness, in-depth industry knowledge
  • Additional functional experience, preferably in Sales and/or Trade Marketing is an advantage
  • Must be proficient in Microsoft Words, Excel and Powerpoint
  • The business language in RB is English, therefore fluency in this language is essential. Fluency in other languages(s) is advantageous
  • Great communication skill for internal and external partnership management
103

Assistant, Content Marketing Resume Examples & Samples

  • Bachelor’s degree and at least one year of related administrative experience preferred
  • Comfort with the Internet and social media
  • Proficiency with Excel/Word/PowerPoint
  • The ability to multitask in a fast-paced, deadline-driven environment
104

Content Marketing Leader Ultrasound Asean Resume Examples & Samples

  • Strategy & Customer Lifecycle
  • Passionate about writing and digital
  • Bachelor's degree in advertising, communications, creative writing, related field or equivalent training/experience
  • Experience writing against an editorial calendar
  • Strong understanding of website technology, social and email marketing including SEO, SEM, Social Media platforms. Knowledge in Marketo as strong plus
  • Bachelor’s degree in online instructional design, multi-media, video production, broadcasting, communication, or related field. Advanced degree preferred, but not required
  • Strong leadership skills (respected by peers and leadership for contributions to the business)
  • Strong presentation skills (public speaking and lecture experience desired)
  • Demonstrated ability to understand and present complex material in understandable terms
  • Demonstrated interpersonal & communication skills (ability to effectively communicate, verbally
  • And in writing, to external customers, global counterparts and to team members in other functional organizations)
  • Solid problem solving skills (ability to manage and resolve conflict, communicate issues and propose solutions to both internal team members and external customers)
  • Proven professional business acumen (experience interfacing with both internal team members
105

Content Marketing Senior Associate Resume Examples & Samples

  • Collaborating with designers, product marketers, business leaders, sales professionals and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience. Writing content for the web, plus some traditional channels, with deep-rooted expertise in crafting the post for the platform
  • Accountability for leading content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention. As Digital channels expand, growing blog subscribers and other channel engagement strategies, converting visitors into leads, and expanding our overall reach
  • Developing and executing on an effective content marketing plan, editorial calendar, and editorial governance, to meet the business objectives at the lowest possible cost, while remaining consistent with our brand voice, style and tone
  • Utilizing an attribution model to understand how individual content contributes to traffic and lead generation, identifying what’s working and not working, putting forth recommendations and acting on them
  • Management of all creative resources including designers, writers, and other agency personnel as part of the day-to-day content management strategy
  • Minimum 8 years of experience
  • You are a passionate storyteller
  • Understand the best practices of the top social media channels, which content and approaches work on each and why
  • Experience creating content for digital media and growing a social audience
  • Ability to interact with all levels of internal (including executive leadership) and external resources, business partners, vendors, prospects, and clients
106

Digital & Content Marketing Intern Resume Examples & Samples

  • Audit and document key content assets used on xerox.com
  • Classify documents per customer journey working with internal marketing teams in business groups
  • Support workshops, meetings, etc. with outcome resulting in documented content marketing strategy
  • Participate and support in creation of processes for content creation as needed involving the digital marketing team
107

VP, Creative Content Marketing Resume Examples & Samples

  • 4-year degree from an accredited university and 10+ years of relevant professional experience, demonstrating progressive career growth and a pattern of exceptional performance including experience in content creation with major brands or content companies
  • Digital Studio leadership within a major corporation or agency representing major brands
  • Prior experience working with international creative community; cultural fluency
  • Develop and maintain effective relationships with both internal and external stakeholders across the organization. Foster a positive climate to build effective teams that are committed to organizational goals and initiatives
  • Update stakeholders on key initiative wins and opportunities, respond to concerns, and solicit feedback. Engage leadership to develop and execute action plans to address gaps
108

Watson Content Marketing Intern Resume Examples & Samples

  • Apply buyer persona/behavior expertise to orchestrate and manage the delivery of exceptional client engagement encompassing buyer journey and content narrative
  • Define, refresh & localize market leading messages that are clear, crisp and differentiated
  • Gauge the effectiveness of content by measuring engagement, leads, sales, retention, and customer advocacy, modifying content strategy based on this data
  • Candidates should exhibit strengths in areas including
  • Communicating to drive belief, action and advocacy
  • Crafting logic-driven written and oral arguments
  • Social and digital media
  • Problem solving and analysis
  • Pursuit of Bachelors Degree
  • Readiness to travel 10% annual
  • English/Advertising/Journalism/Media Studies
  • Experience in video production or editing
  • Experience driving social media campaign
  • Prior experience in related fields
109

Content Marketing Internship Resume Examples & Samples

  • With direction, develop content repository of current content assets
  • Provide project coordination for events and campaigns
  • Communicate effectively to peers, business partners, and management
  • Contribute accurate and thorough work
  • Present complex information in an understandable and compelling manner
  • Write and edit content for social media, newsletters, online
  • Bachelor’s degree or currently enrolled in four-year college degree curriculum in business, marketing, or related field with strong academic performance required
  • 0-2 years’ experience in strategy, marketing, market/business development, or related field
  • Strong verbal communication and presentation skills
  • Proven ability to coordinate projects and plans with minimal supervision
  • Expertise with Word and PowerPoint
  • Creative thinking and problem-solving skills
  • Ability to adapt well to change in a fast paced environment
110

Digital / Content Marketing Coordinator Resume Examples & Samples

  • Develop digital campaign assets (social ads, display ads, landing pages, etc.) that promote our content communities, utilizing eye-catching visuals and copy that speaks to the needs and interests of our target audience
  • Run paid social campaigns utilizing these assets across Facebook, Twitter and other relevant platforms; monitor and constantly optimize the performance of these campaigns to hit CPL targets
  • Work with our in-house web development and editorial teams to identify opportunities within our content communities to drive newsletter signups and promote our events through in-article CTAs, pop-ups, house ads, etc
  • Establish and maintain strong working relationships with cross functional departments and colleagues
  • POSITION REQUIREMENTS
  • 1-3 years of experience with running campaigns across multiple digital platforms
  • Bachelor’s degree in Marketing or related field
  • Experience monitoring and optimizing campaign metrics and meeting targets
  • Experience with analytics platforms such as Google Analytics and/or Omniture
  • Ability to work independently and within a team with a positive attitude
  • Excellent organization skills and ability to juggle and prioritize multiple projects
  • Highly analytical with great attention to detail
  • Proficiency with Photoshop and/or InDesign
  • Experience creating and managing SEM campaigns
111

Intern, Brand & Content Marketing Resume Examples & Samples

  • Previous experience in a marketing role desired. Experience coordinating creative review processes with agencies and directly managing projects highly desired. Marketing/communications agency experience an asset
  • Strong communications/interpersonal skills
  • Strong creative skills
  • Understanding of digital marketing ecosystems
  • Exception PowerPoint skills
112

Content Marketing Co-op Resume Examples & Samples

  • Works directly with members of the content marketing team on implementing key business initiatives and project management
  • Write, review and edit digital copy, social media and internal emails with focus on supporting key department initiatives
  • Responsible for issuing a monthly internal newsletter
  • Assists with both the communications team and the public relations team on key projects and deliverables as needed
  • Maintains an editorial calendar for tracking upcoming content and a central database for archiving published content; both hosted on Microsoft SharePoint
  • Conducts competitive market research, analysis and benchmarking related to the investment industry
  • Assists with syndication and placement of MFS papers and researches across a wide range of digital media outlets
  • Performs additional duties as needed
  • Successful candidates in this position have strong verbal and written communication skills
  • Strong Microsoft office skills and a keen eye for detail
  • Commitment to learning, creativity and critical thinking
  • Must have solid writing skills and ability to break down complex topics into clear, concise concepts
  • Ability to multi-task, prioritize projects and meet deadlines
  • Proactive in approach
  • Comfortable working as part of a team in a fast paced environment
  • Efficient in providing reporting and analytics on public relations campaign
  • Have an interest in investing, public relations and communications
  • Pursuing a degree in Journalism, Public Relations, Communications or Marketing preferred
113

Content Marketing Lead Resume Examples & Samples

  • Execute content plans, ensuring work is completed to a high standard
  • Work closely with creative, analytics and social to deliver an ongoing programme of continual content improvements
  • Ensure content is aligned with SEO, commercial, UX and brand strategies
  • Focus on data and analytics and draw insights to ensure effective and commercially aligned content
  • 3-5years+ proven experience creating content initiatives and delivering these across multiple platforms. Whitepapers, thought leadership presentations, sales collateral, case studies, videos, infographics etc will all play a part
  • Success stories that tell how your content had positive results on sales, retention and customer engagement
  • Strong writing / journalistic background. First class communication skills including the ability to write compelling, error-free copy
  • Challenging the norm – story-telling at its best
  • Excellent understanding of SEO strategy and how it links to digital content
  • Strong knowledge of best practice digital content styles and how to sell them to stakeholders. You see social as a channel to influence and a source of learning as well as sharing
  • Experience with marketing automation and CRM systems
  • Experience with Martech to help create creative and dynamic digital content across platforms
  • You have a track record to be proud of and you want to make a difference
114

Senior Financial Analyst, Content & Marketing Resume Examples & Samples

  • Bachelor’s degree in Accounting and/or Finance
  • Minimum 5 yrs. of relevant experience
  • Analytical thinker with a strong understanding of accounting principles including amortization (or depreciation)
  • Demonstrated ability to deliver operational excellence and proven time management skills to multiple tasks in a fast paced, dynamic environment
  • Fluent in Spanish, working knowledge of Mandarin and Portuguese
  • Effective business partner with ability to influence senior management and drive organizational effectiveness
  • International working experience
  • Confidence in dealing and building relationships with all levels of management
  • Experience with global media company preferred
  • CPA, CFM, CMA a plus
  • Knowledge of Longview Planning Systems
  • Well organized with strength in prioritizing
  • Exhibits flexibility and a positive attitude in order to achieve results
115

Director, Content Marketing Resume Examples & Samples

  • 7+ years’ experience in a Managing Editor, Content Marketing or similar role with a combination of deep editorial and project management skills
  • Innovative and market-savvy with a strong interest and passion for learning, education trends and education technology
  • Deep knowledge of editorial style and standards and experience managing an editorial calendar
  • Proven track record of success in digital environment: ability to grow audience, shift to digital trends and tell the Ceridian story across various platforms (social, search, mobile)
  • Experience in multimedia production and distribution
  • Strong social media and content distribution background
  • Ability to analyze traffic data, track metrics and shift strategy accordingly
  • Expertise in graphic design and video production are a bonus
  • Ability to thrive under pressure in a fast paced environment
116

Graphic Designer, Content Marketing Resume Examples & Samples

  • Design a wide variety of content on behalf of our higher-education partners, including: mini-sites, infographics, data visualizations, e-books and more
  • Thoughtfully integrate writing and design to create the best visual stories and digital experiences
  • Help drive inbound content strategy by providing feedback into creative briefs and contributing ideas throughout the creative process
  • Take direction from creative briefs and collaborate with the team to create strategic content that fulfills inbound marketing goals
  • Communicate directly with internal stakeholders to successfully and efficiently meet the deliverable requirements of a project
  • Partner with web developers to create responsive mini-sites and landing pages
  • Continuously discover and share found inspiration and new industry best practices to maximize efficiency and creativity
  • Manage multiple projects and remain flexible through revisions while keeping a keen attention to detail
  • Eloquently present and defend design work
  • Inbound content marketing and/or content design experience
  • Experience working with writers and editors
  • Ability to work with and direct web developers
  • Data visualization experience and/or solid math skills
  • Calm, flexible and able to work under pressure or with short deadlines
117

Content Marketing & Lead Generation Strategist Resume Examples & Samples

  • BA or BS or equivalent degree in business, marketing, communications or related discipline
  • 5-7 communications or related experience
  • 5+ years in project management
  • Excellent organizational and project management skills
  • Critical Thinking: Thoughtful process of analyzing data and problem solving data to reach a well-reasoned solution
  • Team Mentality: Partnering effectively to drive our culture and execute on our common goals
118

Content Marketing Analyst Resume Examples & Samples

  • Interaction: Interact with the Engineering & Product Design portfolio and campaign marketing team to clearly understand requirements for the creation and development of content assets used in multi-channel marketing programs
  • Content Marketing: Produce marketing collateral (assets) in compliance with IHS Markit and Engineering & Product Design brand standards
  • Support the development and production of thought-leadership assets – articles, infographics, etc. adhering to IHS Markit and Engineering & Product Design brand standards
  • Coordinate the production and delivery of the Engineering Intelligence Review newsletter including all associated articles, branding, materials, and hosting of individual components
  • Assist the development by team members of marketing collateral (assets) including articles, infographics, solution brochures, etc
  • Bachelor’s of Science in business degree required, Marketing preferred
  • Optional: Bachelor’s of Science in mechanical, electrical, or chemical engineering
  • Proven experience in writing and delivery of articles and reports for engineering audience
  • 6+ years of relevant experience
  • Strong communication, consulting, interpersonal and presentation skills
  • Strong MS Office (Word, PowerPoint) skills
  • Experience with publishing tools and collateral delivery systems (WebDam, Jive, Sharepoint, Akamai, Viddler) a plus
  • Demonstrated ability to work well under pressure
  • Ability to handle and prioritize multiple projects with competing priorities
  • Good communication, analysis, research, interpersonal and presentation skills
119

VP, Campaign & Content Marketing Resume Examples & Samples

  • The ideal candidate represents a “modern marketer” with experience working at a large consumer brand in an executive capacity
  • Multichannel retail experience is a plus
  • Ability to travel as required (10-20%)
120

Web Content & Marketing Coordinator Resume Examples & Samples

  • Define and implement design, layout and content standards/ templates for all our websites
  • Work with closely Content / Product Marketing, on publishing content, maintaining continuity of company branding, design layout and themes
  • Liaison with our web team on continuous improvement for site layout, navigation, site user exceptional experience
  • Collaborate with support, services and training teams for our customer portal to ensure relevant, update information is available for our users
  • Manage new web projects, including creating project plans, testing and quality assurance and reporting project milestones
  • Work to identify and implement SEO and social media opportunities to increase organic site traffic and converting through calls-to-action / landing pages
  • Support inbound/outbound marketing programs to create landing pages to facilitate content activation and other tactics to capture leads and generate pipeline
  • Maintain web dashboard and analytics on website performance indicators
  • Drive and support standards to ensure harmonization of all web content, branding guidelines and local language translations
  • Experience in marketing, design and communications, including social networking strategies
  • Knowledge of Web CMS software such as Droople, Typo 3 or equivalent
  • Solid grasp of search engine optimization strategies and Google analytics
  • Knowledge of website design software, practices and trends
  • Ability to work independently as well as part of a global team
  • An ability to multitask and perform under tight deadlines
  • Strong communication skills and an up-to-date awareness of online marketing strategies a plus
121

Contractor Content Marketing Editor Resume Examples & Samples

  • Develop an influencer and media relations strategy covering key publications, web sites, blogs, social influencers, communities and industry associations
  • Prioritize media and social media outlets in relation to marketing and communications goals
  • Work closely with marketing colleagues and editors at tier 1 UK and Netherlands industry publications to develop an editorial calendar that ensures regular, high-quality thought leadership bylines, award submissions, advertorials and advertisements
  • Work closely with marketing teams to understand objectives and audience, obtain details and write copy that is clear and targeted to the appropriate audience
  • Interview subject matter experts, customers and others as needed to inform writing
  • Serve as editor for copy written by other members of the marketing department
  • Edit and proof content for style, technical accuracy, completeness and consistency of brand message and tone across all touch points
  • Interface continuously with the design team to provide ample time for graphic design work, proofing and editing as necessary
  • Keep abreast of industry trends and issues as well as internal updates to help inform written materials
  • Manage the content library, uploading new items and updating items as necessary to ensure continued accuracy and relevancy
  • Optimize messaging based on feedback, testing and best practices
  • 3-5 years of experience writing marketing content preferred
  • Ability to convert technical information into layman-friendly prose
  • Ability to manage multiple projects simultaneously, on deadline
  • Highly skilled journalist/writer who writes clear, concise and grammatically correct copy in a timely fashion
  • Must be highly organized, flexible, deadline- and detail-oriented
  • Excellent project management and communication skills
  • Ability to adjust tone and language based on medium, target audience and product
  • Must be a self-starter, able to produce with limited supervision in a fast-paced environment
  • Excellent interpersonal skills with the ability to build and maintain relationships both internally and externally
122

Content Marketing Program Manager Resume Examples & Samples

  • Project manage Russell Investment’s global content strategy across multiple continents, coordinating with investment subject matter experts, blog owners, legal review, and marketing colleagues
  • Map all content needs against business priorities and client issues - identifying and filling gaps
  • Publish content directly to corporate blog and coordinate other company blogs
  • Project manage major content creation streams
  • Help to establish and maintain a global content calendar
  • Produce content in support of brand positioning campaigns, partnering with marketing initiatives and PR strategy
  • Optimize content for social sharing and press mentions
  • Utilize SEO skills to optimize content for search-engine skills
  • Interface directly with economists, strategist, portfolio managers and senior subject matter experts
  • Work to syndicate content across online and offline trade publications to increase impact
  • Leverage content across business lines and geographies through a create once/publish everywhere approach
  • Repurpose existing content and package it into alternative forms, extending the promotional life of resource-intensive content creation efforts
  • Collaborate with data scientists and graphic artists to craft compelling visual representations of our data and reports that convey Russell Investments’ expertise
  • Bachelor’s degree in communications, journalism, or related field. PMP certification preferred
  • 5+ years relevant marketing project management experience
  • Proven track record of ROI-positive content marketing results
  • Extremely detail oriented
  • Positive attitude and a great sense of humor
  • Experience with WordPress and SEO a plus
  • Experience in financial services or other highly regulated industries a plus
123

Content Marketing Co-ordinator Resume Examples & Samples

  • Be a content expert in the marketing team and use this knowledge to bring this content to life across digital, print, instore, email, loyalty and web channels
  • Collaborate with Consumer Engagement, CRM and Retail Marketing to ensure that all key initiatives, promotions and brand messages are supported
  • Co-ordinate global assets and content for use in-market
  • Devise and create original content to support local priorities
  • Support the marketing team to source third party partners to help Gap drive new customer acquisition and loyalty
  • Produce creative and effective copy to support marketing campaigns, suitable for channel and aligned to brand guidelines
  • Work with the creative Studio team and third party partners to ensure messages are accurate and designs are brand relevant and commercially strong
  • Brief and co-ordinate translation across markets (UK, Ireland, France and Italy)
  • Work with wider marketing specialists to interpret analytics to constantly develop and improve effectiveness of marketing content
  • Ensure content requirements are delivered in a timely manor, working with the wider team to manage priorities
  • Effectively collaborate with a high performing cross-functional marketing and creative team
124

Senior Analyst, Content Marketing Operations Resume Examples & Samples

  • BS/BA degree in marketing, advertising, communications, journalism, public relations or related field
  • 2-3 years of relevant work experience (content marketing, communications, SEO, social media, etc.)
  • Maintains positive working relations with vendors, Client Service Managers and other Centers of Excellence
  • Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives
125

SAP S / Hana Cloud Content Marketing Expert Resume Examples & Samples

  • Drive the definition, optimization and operationalization of messaging frameworks and content plans to support the customer journey, from awareness, to consideration, trial, purchase, and loyalty
  • Oversee and orchestrate content production efforts across product management, solution management, value engineering and product marketing teams to provide a complete portfolio of assets along the buying cycle
  • Drive and offer guidance on the creation and implementation of digital programs that drive awareness and demand, working closely with regional, field, product and industry marketing groups
  • Help create compelling customer stories
  • Build a top performing network of content contributors and agencies to deliver relevant content strategies at large scale
  • Become a point of reference for content contributors on S/4HANA Cloud side and content stakeholders in the global marketing organization and in the field
  • Independently assess, analyze, and evaluate the performance of programs and messages to optimize marketing strategies and influence communication
  • Ability to act as a lead and mentor for other team members
  • Expertise in enterprise software content marketing, including knowledge of industry marketing and SaaS solutions
  • Experience in developing and driving integrated marketing plans
  • Exceptional writing skills and ability to scale this skillset through agencies
  • Team player, with the ability to build and maintain relationships and with the confidence to take the lead and guide other departments when necessary
  • Good knowledge of the principles of digital marketing, including paid search, SEO, social media, etc
  • Ability to think strategically and execute with attention to detail
  • Comfortable interacting with all levels of management
  • Good customer-facing skills and experience
  • Enthusiasm, strong work ethic and a positive attitude
  • Bachelor's or master’s degree, with degree in business administration, marketing or related fields a plus
  • 10+ years of demonstrated marketing and communications experience, including a strong background in product, solution and industry marketing
  • A deep understanding of enterprise software and SaaS. Familiarity with SAP solutions a plus
126

Content Marketing Architecture Analyst Resume Examples & Samples

  • Map new SKUs and local country SKUs to IBG GPIM Footprint for eCommerce, bCom, PPCs/NPIs, etc.)
  • Govern requests and setup new IBG product Bases as catalog expands
  • Lead IBG implementation of new GPIM 2.0 hierarchy with Earley & Associates
  • Implement new FUZE attributes and components for navigation, related products, product selectors, etc
  • Produce GPIM Master File weekly for Global Content Activation project and work with DRCs in regions to leverage Rich Content (localize, translate, publish)
  • Help design and implement market and application content storage and display capability, and SEO keyword storage strategy for IBG
  • Manage catalog implementation for Where to Buy and Ratings and Reviews
  • Establish project timelines, develop and manage a project plan. Make adjustments as necessary, communicating regularly with stakeholders
  • Design content architecture in a way that can be easily replicated globally and across applications
  • Use metrics to monitor data architecture decisions and recommend improvements/changes
  • Possess an in-depth understanding of 3M PIM systems and how 3M and channel partner platforms consume and display product, application, and market content
  • Lead projects, design innovative approaches to content architecture challenges, and collaborate with content creators and owners to design and implement content architecture strategies
  • High School Diploma/GED or higher
  • Bachelor's degree or higher from an accredited institution and minimum of three (3) years of experience in Information Technology, Content Taxonomy, and/or Data Management OR minimum of seven (7) years of experience in Information Technology, Content Taxonomy, and/or Data Management in lieu of education
  • Experience with pivot tables and macros in Microsoft Excel
  • Experience using Hybris, GPIM, Endeca, Celum, SNAPS, Experience Manager, and/or FUZE
  • Ability to think critically, grasp system design and interdependencies, and understand relationships between critical issues
  • Project management experience with demonstrated ability to prioritize work independently and manage multiple tasks
  • Strong leadership ability. Excellent analytical, written and oral communication skills
127

Dairy Foods Content Marketing Associate Resume Examples & Samples

  • Lead the development of the quarterly editorial plan, in collaboration with key stakeholders and the agenc(ies) that will directly drive business growth. Continually refine strategies and resulting tactics as new learning and opportunities present themselves
  • Manage monthly calendars of content updates, orchestrating the timely routing and approvals of all content through key internal teams, while also ensuring strong alignment and visibility to content programs to be launched in market
  • Bachelor’s degree in marketing or marketing communications
  • At least 3+ years digital/social/content marketing management experience
  • Proven editorial skills
  • Proficiency in Microsoft Office suite of applications
  • Demonstrated social media savvy and experience
  • Demonstrated familiarity with basic digital analytics metrics and how they can be practically applied
  • Experience crafting multi-channel content strategies and managing execution to analysis
  • Experience and familiarity with content management systems
  • Agency background
  • Experience with CRM and 1:1 marketing
  • Experience leading photo shoots
  • Ability to comprehend the connection between the creative and the business
  • Excellent analytical and proactive problem-solving skills; strong business acumen
  • Strong initiative skills—proven ability to work independently and in times of ambiguity
  • Strong interpersonal and relationship-building skills
  • High level of integrity and accountability – willing to admit when things go wrong, learn from mistakes, resolve issues and move forward
  • Demonstrated ability to excel, adapt and be highly productive in a fast-paced environment
  • Flexible, enthusiastic, eager to learn, and results-driven
  • Deadline-driven, high work ethic to meet strict deadlines and heavy workload
  • Ability to prioritize projects and demanding workload effectively
  • High level of attention to detail and highly organized
  • Ability to navigate conflicting points of view to arrive at a common ground
  • Natural passion for social media and content strategy
  • Eye for design/aesthetics
  • Experience managing budgets
  • Experience in digital marketing
  • Experience in social media management
128

Content Marketing & Web Production Manager Resume Examples & Samples

  • Responsible for the creation and management of the content production for MoneyGram Online properties
  • 5-7 years of content marketing and web production experience
  • Experience managing and working with a web content management platform
  • Experience managing SEO program
  • Strong project management- Ability to manage multiple projects in a fast paced deadline driven environment, ability to lead cross-functional teams to execute projects, communicate with stakeholders, demonstrating sound judgment, clear understanding of dependencies and road blocks, critical thinking skills, leadership and a sense of urgency
  • Team-player- Ability to build strong rapport and working relationship with cross-functional and global marketing partners. Ability to work collaboratively to create the best solution to meet the business's needs
  • Writing skills– Ability to write clear and concise consumer/product copy
  • Strong understanding of web analytics
  • LI-MF1
129

Director of Content Marketing Resume Examples & Samples

  • Manages the development, production and implementation of internal and external content and identifies appropriate content vehicles, e.g., bulletins, magazines, videos
  • Develops and manages the execution of strategic plans and the implementation of content tactics
  • Coordinates projects and oversees all phases of production, e.g., planning, writing, producing with internal/external vendors, e.g., advertising agencies, freelance writers, video production companies. May negotiate contracts with vendor management to support content needs, objectives, budget, and time frames
  • Directs the development of a wide variety of content with an emphasis on thought leadership (e.g., white papers, articles, newsletters, briefs, videos, presentations, special events, ebooks, trade speeches, etc.)
  • Analyzes content policies, procedures, and standards for efficiency and effectiveness based on the needs of the target audiences and select appropriate content media
  • Communicate company philosophy, policy and marketing strategy to employees and outside resources
  • Collaborate with business teams to create best in class content
  • Advises senior management on content initiatives to support company objectives
  • Manages and/or writes, edits, and produces materials as necessary while ensuring quality standards are met
  • Other related duties assigned as needed
  • Strong writing skills, especially in regards to thought leadership; sample portfolio required
  • Self- assured and super creative; Financial Services industry and agency background preferred
  • Strong ability translating business message into thoughtful, compelling, readable copy
  • Typically requires up to seven or more years’ experience in a content-related field, e.g., advertising, public relations, marketing, content, intra-company content; or equivalent combination of education (BA or BS) and experience
  • Previous experience as lead creative on complex content projects preferred
  • Knowledge of the production requirements for a wide variety of content types – written, visual, animated, presentation, etc
  • Proficiency to supervise, lead and manage effectively staff and contract members
  • Excellent verbal and written communication skills to technical and non-technical audiences of various s levels in the organization, e.g., executive, management, individual contributors
  • Excellent problem solving, team and time management skills managing multiple deadlines for self and others
  • Proficiency in making projections of future expenses based on analysis of cost effectiveness of past expenditures
  • Must be able to follow legal compliance and regulations
130

Content Marketing Director Resume Examples & Samples

  • Manage the content strategy and development for the CIO-CDO (Chief Information Officer-Chief Analytics Officer) persona, which deals with Master Data and Analytics
  • Develop content across multiple personas, including CFO (Finance & Risk), CMO (Marketing & Sales), and CCO-CPO (Chief Compliance Officer-Chief Procurement Officer)
  • Create content for Sales Enablement needs
  • Perform various editing tasks where needed and provide oversight of special projects where needed
  • You will also have proven ability to write and proof content on a variety of topics across multiple content formats, with a focus on digital environments and performance
  • You will be able to describe how content & headlines drive digital results
  • You will be able to share examples of how you have used data-driven decision making
  • Bachelor’s degree required, preference in English or related field
131

Clinical Trial Content Marketing Strategist Resume Examples & Samples

  • Content marketing discipline comprises three components
  • Influencing Lilly TrialGuide content road map by developing clear pathways that allow for mult-stakeholder (internal and external) engagement in a continuous feedback loop for learning and improvement in clinical trial awareness and education activities
  • Creating and implementing a Digital Marketing Strategy for sharing content developed through the roadmap
  • Establishing metrics and measurement framework to understand the value to the organization, as well as to build iterative learning and improvement feedback loop
  • BS/BA degree in scientific field, technology, or marketing
  • Demonstrated professional experience with Digital Marketing (Social Media Engagement and Search Engine Optimization)
  • Qualified candidates must be legally authorized to be employed in the United States. Lilly does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this employment position
  • Demonstrated familiarity of clinical research and/or drug development and/or healthcare
  • Demonstrated understanding of enabling transformative methods
  • Demonstrated understanding of experimental methodology
  • Aptitude to define and execute a portfolio management methodology
  • Demonstrated entrepreneurial spirit and experimenter’s curiosity
  • Ability to distill the essence of strategic business objectives in order to develop and execute a strategic experimental portfolio
  • Ability to work in a global virtual team environment, with a variety of external partners
  • Ability to collaborate and influence effectively with external industry colleagues and service providers
  • Knowledge of and experience with multiple dimensions of clinical research from a process, technology, capability, and organizational perspective
  • Proven ability to deliver to timelines
  • Excellent verbal, written, presentation, and critical thinking skills
  • Experience with digital media and understanding of web analytics
  • Broad exposure to and deep knowledge of the internet culture and use cases in healthcare
  • Ability to proactively identify potential issues and contingency plans with a focus on quality and risk mitigation
  • Ability to establish and leverage personal and organizational credibility to drive change and to foster an environment of creativity, innovation, engagement, and collaboration
  • Experience with technology proof-of-concepts and pilot projects
  • Familiarity to and understanding of public data and/or emerging standards relevant to Clinical Innovation work (e.g. digital media, marketing channels, electronic health records, health information exchange, etc)
  • Demonstrate broad knowledge of vendor / alliance management
132

Content Marketing Strategist Resume Examples & Samples

  • Experience in creating engaging digital content that converts qualified leads
  • Experience in creating content assets across a wide range of mediums such as e-books, webinars, videos, and interactive web experiences
  • Evidence of researching and incorporating long tail keywords, meta tags, and other content-focused SEO tactics in content marketing material
  • Evidence of a Bachelor's degree in a related field
133

Junior Graphic Designer, Content Marketing Resume Examples & Samples

  • Select and resize images to accompany blog posts
  • Collaborate with designers and outreach coordinators to create assets that promote our content on social media
  • Take direction from creative briefs and project managers under manager supervision
  • Design typography and publish blog posts on our CMS using HTML and CSS
  • Ensure design consistency between posts within each blog
  • Collaborate with copy editors to ensure blog content is ready for publishing
  • Interest in inbound content marketing and/or content design
  • Desire to work with writers, editors and web developers
  • Understanding of accessible design and accessibility standards
  • Willingness to eloquently present and defend design work
  • Passion for design and a desire to learn and grow in a creative environment
134

Dir, Content Marketing Resume Examples & Samples

  • Employee management including but not limited to interviewing and hiring candidates for open positions, onboarding, establishing goals, assigning or delegating work, providing on-the-job training, giving guidance to staff, conducting performance evaluations, approving paid time-off (PTO), developing performance improvement plans, and taking disciplinary action
  • Ensure all content is on-brand, consistent in terms of style, quality and tone of voice; optimize content for search and user experience across all channels including online, social media, blogs, email, mobile, video, print and in-person
  • Work closely with key stakeholders in solution marketing, AR/PR, product marketing, field marketing, and product management to help define both the brand story and the customer story/journey
  • Manage the overarching content strategy and editorial calendar in support of all marketing initiatives and campaigns
  • Measure the impact of content effectiveness across multiple platforms with analytics to enable data-driven decision making; continually create and curate content to optimize its use and impact in engaging our audiences
  • Manage a team of writers, editors, content strategists and producers who are responsible for developing compelling content aimed at driving increased brand awareness and lead gen into our nurture funnel
  • Ability to turn technical content into compelling business value statements for different target audiences
  • Outstanding storytelling ability and writing/editing skills
  • Project management skills and a demonstrated understanding of how to manage the priorities of multiple stakeholders in a complex environment; ability to focus on the delivery of results that achieve business goals
  • Ability to clearly articulate the business goals of content deliverables
  • Experience with budget and team management, including staff hiring, managing and performance reviews
  • Proven personnel management and leadership skills. Ability to lead cross-functional teams and collaborate closely with marketing colleagues
  • An entrepreneurial drive and work ethic and attention to detail
  • Bachelor’s degree in Marketing or related field, MBA preferred
  • 10+ years’ experience in industry, enterprise IT
  • 8+ years’ experience managing and leading a team
  • Business-level marketing experience
135

Content Marketing Intern Resume Examples & Samples

  • Helping to align messaging for SSG’s products / systems and go-to-market plans
  • Describing the benefits of SSG’s solutions, our competitive proposition to partners and how they fit into our overall strategy/mission
  • Developing content for both internal and external consumption. Including sales collateral, social media posts, blog posts, press releases and presentations to ensure a consistent voice across multiple touch points within SSG
  • Using SWOT and SOSTAC techniques to evaluate SSG’s products and potential markets
  • Helping to develop a content plan for SSG
  • Helping to review the current ARM website to ensure SSG content is up-to-date and on brand
136

Content Marketing Analyst Resume Examples & Samples

  • Strong record of achievement in current position at The Advisory Board Company
  • 1+ year of professional work experience
  • Proven ability to communicate insights in written and verbal communication
  • Proficiency with Microsoft PowerPoint, Word, and Excel
  • Experience with at least two of the following
  • Technology delivery, specifically Dedicated Advisor experience
  • Conducting primary or secondary research
  • Writing reports, articles, or blogs in a professional setting
  • Building research, marketing, or sales presentations
  • Knowledge or experience with hospital-physician issues
  • Knowledge or experience in population health or value based care initiatives
  • Knowledge or experience with Advisory Board Research business
  • Knowledge or experience with the revenue cycle business and technologies, specifically delivery
  • Experience with solution-focused problem solving and thinking through problems creatively
  • Comfort with a fast-paced work environment and working autonomously
  • Comfort with ambiguity and a desire to innovate
137

Content Marketing Lead Resume Examples & Samples

  • Leading an in-house team
  • Content marketing fundamentals, an understanding of traditional copywriting techniques, and the ability to write clearly and persuasively
  • A solid understanding of SEO and how to create content that ranks well in search engines
  • Building projects and getting traction for them with content
138

Content Marketing Coordinator Resume Examples & Samples

  • Superb written communications and storytelling skills, with the ability to write in a professional, persuasive tone and to adapt messaging for the intended audience
  • An excellent grasp of the fundamentals of the English language, with the ability to self-edit and refine copy to meet Young Living’s standards of quality
  • Excellent communication, project management, and organization skills
  • Demonstrated ability to work across teams or departments
  • A strong understanding of communications and the network marketing industry
  • Ability to communicate data correctly, clearly, and captivatingly
  • Experience with WordPress or other content management system
  • An understanding of SEO and podcast best practices is helpful, but not necessary
  • An understanding of printing procedures and best practices is helpful, but not necessary
  • Bachelor's degree from a four-year college or university; or 2 to 4 years of related experience and/or training; or equivalent combination of education and
  • Knowledge of Internet, spreadsheet, and word processing software
  • Must have solid presentation abilities
  • Must be able to prepare, organize, and present viable content
  • The noise level in the work environment is usually quiet. The individual must be able to tolerate the scent of essential oils worn or diffused
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Content Marketing Assistant Manager Resume Examples & Samples

  • Excellent presentation and persuasion skills
  • Knowledge of the subject(s) to be presented and knowledge of effective sales and presentation strategies and techniques
  • Must be able to work in a self-directed capacity and collaboratively with internal team members
  • Ability to learn Client products and processes effectively and transfer knowledge into effective presentations
  • Must be able to use MS Office Suite and online conferencing (e.g., WebEx) tools
  • This position has irregular work hours, requiring overnight trips and extensive travel - driving and air
  • Must have a valid driver's license and clear driving record
  • Knowledge of adult learning theory a plus
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Head of Product & Content Marketing Resume Examples & Samples

  • Lead the customer analytics efforts for NLG including a customer segmentation initiative to help focus the organization on the most profitable clients and products
  • Create solutions that are targeted at NLG existing customers, prospects, as well as new customers and markets
  • Work with the Digital Team to develop new tools and calculators to make our products easier to understand and sell
  • Develop and manage marketing strategy for all life and annuity product introductions and enhancements
  • Collaborate with the Advanced Sales team on new strategies for small business owners
  • Identify new markets for our products and services including Direct to Customer (DTC) opportunities
  • Be an active member of the Marketing and Business Development leadership team and help lead the group marketing strategy.Represent marketing in product development discussions
  • Implement and manage marketing procedures and processes, evaluate existing practice and opportunities for standardization
  • Effectively manage assigned resources
  • Qualified candidates will have a minimum of 7 to 10 years of experience in a customer centric marketing organization.Financial Industry experience not required
  • 3 – 5+ years in management roles with direct reports and numerous priority projects
  • Bachelors in Accounting, Finance, or similar technical disciplines preferred.Post graduate degree preferred
  • Strong user experience advocacy and ability to be the voice of the customer
  • Results driven; direct action toward achieving key business goals that are critical to our success
  • Can effectively work with every level of management in the organization
  • Ability to form and manage cross functional project teams and effectively manage time and priorities
  • Outstanding interpersonal, communication and presentation skills are essential to the achievement of the goals established for this position
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Content Marketing Consultant Resume Examples & Samples

  • Develop marketing collateral about Brighthouse Financial for internal and external use allowing employees, prospects and customers to connect with our mission
  • Distill complex research findings into compelling content in the form of whitepapers, infographics, articles, social media campaigns and webcasts
  • Develop an activation and promotion plan to amplify content and obtain high level of engagement
  • Define key metrics and partner with the analytics team to analyze and evaluate the performance of content and develop recommendations for improvement
  • Work closely with agency partners and internal creative services to develop multiple assets
  • 3-5 years of prior marketing experience
  • Branding and/or content marketing campaign experience preferred
  • Ability to think strategically, analyze data, and apply creative problem-solving skills
  • Ability to work with all levels of management
  • Exceptional communication, teamwork and interpersonal skills
  • Proven ability to navigate, collaborate and influence cross-functional partners
  • BA/BS Degree in Marketing, Public Relations, Communications or similar field
  • Strong work ethic and a "do whatever it takes to get the job done" attitude
  • Exemplary organization and time management skills with the ability to handle several projects simultaneously
  • 58342
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Content Marketing Strategist Resume Examples & Samples

  • Develop content and nurturing paths for marketing automation programs
  • Coordinate email and social campaigns with digital marketing team
  • Curate and develop content for websites and marketing literature
  • Coordinate and contribute content to customer newsletters and email campaigns
  • Track and monitor effectiveness of lead nurturing campaigns
  • Responsible for approvals of social media calendar
  • Create white papers and case studies
  • Bachelor’s degree (marketing or related field preferred)
  • 3-6 years’ work experience in B2B marketing, interactive, advertising or public relations
  • Ability to work well with and independently of a team
  • Ability to lead a project, organize resource and produce results
  • Experience with SEO and SEM
  • Strong writing, proofreading, editing and communication skills, both for print and electronic media
  • Strong experience with key social media outlets
  • Familiar with marketing automation platforms (ParDot preferred) and SalesForce.com
  • Strong organization and analytic skills required
  • Must have a “can-do” attitude – the desire to go above and beyond in all you do!
  • 10% travel expected
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Content Marketing Editor Resume Examples & Samples

  • Work with writers to generate ideas and produce stories (and writes own stories) on deadline
  • Edit stories
  • Manage the project side of each story through publication
  • Create and maintain an editorial calendar and meet that calendar’s deadlines
  • Interface with internal marketing partners on strategy and content goals
  • Work with design team on compelling infographics, data visualizations and other digital content that attracts readership and encourages sharing
  • Communicate regularly and professionally with school partners
  • Experienced in SEO and organic marketing
  • Thoughtful, concise and persuasive communication skills
  • Confront any hurdles with a calm, positive mindset and a sense of confidence
  • Ability to find creative, unorthodox solutions without close supervision
  • Instinct to identify ways in which processes can be improved
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Content Marketing Intern Resume Examples & Samples

  • Research on licensed TV shows/movies & artists to (i) fill in the gaps for metadata fields and (ii) provide/check for accurate metadata on the CMS
  • Effective communicator in both English and Korean
  • Experience working in a consumer Internet/digital media is preferred
  • Experience working in an international company is a plus
  • Previous marketing or related marketing assistant experience in new media and/or entertainment industry experience a plus
  • Photoshop, video filming and/or video editing skills are a plus
  • Great attention to detail and highly resourceful in delivering results
  • Excellent multi­tasker thriving in fast­-paced environments
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Senior Manager, BB Content Marketing Resume Examples & Samples

  • You will lead a team or writers and editors who produce industry-leading B2B content
  • Develop and produce marketing content that is designed to support brand awareness, engagement and lead generation efforts
  • Develop and drive content-driven multichannel campaigns (editorial, social, email, video)
  • Collaborate with product teams and other internal stakeholders on content integrations
  • Interpret business needs and work with partners to meet their content needs
  • You will expand Zillow’s network of high-quality freelancers and contributors
  • Communicate with team members and freelancers on assignments and story ideas
  • Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience
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Director of Content Marketing Resume Examples & Samples

  • Build and maintain a high-performing team; select, develop, coach, reward and recognize team members
  • Design strategies and operating plans for key marketing segments and oversee the execution of those plans for key marketing vehicles, messaging and content. Based on prevailing conditions, execute or adjust the operating plans as necessary
  • Develop and manage segment bios and stories to interpret and use voice of the customer and market trend information to develop, present and facilitate execution of strategic plans for Thrivent’s marketing vehicles, messaging and content
  • Monitor and implement appropriate best practices and trends in marketing vehicle effectiveness, including digital, print, audio, video and grassroots efforts
  • Effectively allocate resources and marketing vehicle budget based on a clear understanding of the returns on investment from each of the elements in the mix
  • Set effective and measureable goals for each marketing vehicle employed. Ensure that metrics are regularly reported to key stakeholders
  • Develop strong partnerships within Thrivent Financial and with enterprise Public Relations, Thrivent Magazine, and Social teams as well as act as a thought leader for Thrivent Financial branded businesses to create an ecosystem of content delivery
  • This role will have significant budget, vendor and people management responsibilities that will be determined once the entire membership marketing organization and budget is formed
  • Make decisions about the appropriate marketing vehicles to use to accomplish strategic goals. These decisions can have significant financial implications (e.g. cost of Thrivent Magazine, Member Meetings, sponsorships, advertising or PR agencies)
  • This person will ultimately be responsible for the quality, accuracy and effectiveness of our marketing vehicles. Missteps in this area could have significant negative impact on our trusted reputation
  • College degree, advanced degree in marketing preferred
  • 7-10 years of professional marketing, journalism and/or communications experience
  • Advertising, Public Relations or Digital agency experience preferred
  • Demonstrated channel management experience, including digital savvy
  • Demonstrated experience in content strategy and execution
  • Financial services industry experience preferred
  • Highly creative, strategic thinker
  • Highly developed customer relations, negotiations and budget management skills
  • Leadership/coaching skills: Ability to build effective, high-performing teams
  • Strong relationship building, managing through influence and coaching skills
  • Planning/organizing: Ability to effectively work under tight deadlines and lead projects
  • Commitment to and experience in return on investment measurement techniques
  • Demonstrated creativity and flexibility to solve problems and develop unique approaches and solutions
  • Comfortable working with senior executives
  • Interpersonal skills: Builds and maintains effective working relationships, has a wide and effective network, quickly establishes rapport with others, collaborative working style
  • Ability to think creatively about prospect and member needs and identify new and innovative ways to meet those needs
  • Deliver unanticipated results that exceed expectations, reframe questions, challenge assumptions, topple orthodoxy and disrupt the status quo
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Senior Content Marketing Analyst Resume Examples & Samples

  • Develops, evolves, and then communicates various digital strategy, including but not limited to web, social, and/or mobile strategy. Defines engaging, retail-oriented solutions, best practices, and opportunities to meet business objectives and the broader customer experience
  • Works closely with customers, stakeholders, and technology partners to understand business goals, multi-channel marketing strategies, brand strategies, content strategies, product strategies, and technology solutions in order to create best-fit digital marketing programs and solutions, serving as a trusted advisor to internal customers
  • Keeps management informed of project activity, interdependencies, challenges and opportunities and educates stakeholders by socializing new, interdependent, or evolving digital capabilities and opportunities
  • Manages and distills research, analytics, competitive activities, and emerging trends to support digital strategy. Makes tactical decisions, and socializes opportunities with stakeholders. Monitors competitive landscape as well as other related verticals such as retail or financial, creating insights for future development; sets, meets, and re-evaluates key performance indicators for all projects and BAU digital capabilities
  • Ensures consistent messaging within digital channel by working with content providers, content strategists, and cross-channel marketing and business partners to ensure consistency throughout customer experience
  • Other duties as assigned or requested
  • Excitement to build a best practice content marketing organization and processes
  • Exceptional writing, interpersonal, communication and presentation skills
  • Ability to develop strong and enduring relationships with key stakeholders in multiple business areas
  • Strong organizational skills, including the ability to simultaneously manage several high priority projects and deadlines and the ability to quickly adapt to changes in work objectives, promotions and available technologies
  • Desire to own and manage a fluid content marketing calendar
  • A passion for technology and digital media, including knowledge of evolving best practices, web trends, UX design, digital marketing and the role of content across channels
  • Experience delivering content to meet WCAG 2.0 and 508 compliance standards
  • Ability to develop strategic marketing content for use across marketing channels
  • Team driven and oriented
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Digital Content Marketing Resume Examples & Samples

  • Managing content on digital channels (web, social)
  • Coordination the digital message in collaboration with the Digital Marketing team
  • Supporting product messaging for the entire Cornerstone platform
  • Supporting content creation activities in multiple languages
  • Manage digital content
  • Coordination of all Twitter accounts (in-house and outsourced)
  • Publication of EMEA content on the corporate LinkedIn page (news, posts, blog posts …) per language zone
  • Promotion of EMEA content on social media per language zone and topic
  • Training of Sales/AM teams on social networks
  • Coordination of blog validation with PR and communication on social media
  • Coordination of video blog creation and publication with Digital Marketing
  • Managing content on the EMEA web pages in coordination with Digital Marketing
  • Create marketing content
  • Support for pitch preparation, copywriter coordination and proofreading
  • Support for product related, EMEA-specific marketing content
  • Creation of content for conferences, webinars…
  • Public speaking
  • Support other product marketing activities
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Director of Content Marketing Resume Examples & Samples

  • 7-10 years of relevant work experience in marketing, publishing, with at least 3 specific to multi-channel content marketing and operations. Financial Services or regulated industry rules/regulations pertaining to advertising / marketing is a plus
  • Ability to think strategically and to develop a vision and a strategy
  • Skill at both long-form content and creation and real-time content creation and distribution strategies and tactics
  • Social DNA; SEO subject matter expertise
  • Strong understanding of modern day media platforms and the tools used to engage consumers
  • Capable of organizing and managing complicated projects with numerous stakeholders
  • Experience managing effective creative development to tell a story using words, images, audio and an understanding of how to create content that draws an audience
  • Demonstrated ability to influence and communicate internally and externally
  • Proven experience driving audience growth
  • Superior analytical skills; ability to synthesize and interpret data to build meaningful conclusions and recommended actions
  • Ability to thrive in a fast-paced, fluid, and collaborative environment
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Associate Director Content Marketing Resume Examples & Samples

  • Develops and executes content strategies that span several business units and multiple markets
  • Plan, develop and manage the content for websites, email campaigns, newsletters, paid search, apps and more
  • Collaborates across functions and product silos to deliver content plans that meet stated business objectives by providing relevant, compelling and concise content
  • Build and manage content strategy team to deliver relevant health topics including educational and clinical content, messaging to drive awareness of self - service tools, and content to compliment health and care plans
  • Establish brand publisher mindset: to create the content our audience is looking for and then to optimize the path to conversion
  • Develop and manage organization workflows, process and governance
  • Establish content audit process and protocols
  • Manage editorial requirements including content categorization and structure, content development, distribution and measurement
  • Establish closed - loop analytics to understand how our inbound marketing activity turns members into engaged consumers
  • Develop measurement and optimization plans for the content we curate and create
  • Lead a team of content strategist and planners
  • Directs others to resolve business challenges that affect multiple functions or disciplines
  • Collaborate with curation and content creators to ensure content aligns to the strategy and is consistent with brand tone and voice guidelines
  • Partner with campaign operations and external partners to distribute content in relevant channels
  • Partner with the advanced analytics team to determine measurement and alignment to NPS® and ROI
  • BA / BS degree or equivalent work experience
  • 6 years content marketing experience
  • 6 years creating content that engages the target audience
  • 5 years people management experience
  • Excellent communicator and creative thinker, with an ability to use data to inform all decisions
  • Demonstrated ability to lead in a changing and growing organization
  • Managing and prioritizing several deliverable
  • Influencing and collaborating with others
  • Proficiency in Microsoft office suite including Word, Excel, Outlook and PowerPoint
  • Proficiency in web analytics software and keyword tools
  • Experience with data - driven SEO analysis and optimization
  • Ability to be flexible and work with ambiguity
  • Marketing experience with in a matrix organization
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Content Marketing Editor Resume Examples & Samples

  • Bachelor’s degree in journalism, communications, creative writing, or related field
  • 4+ years of experience as a journalist, editor, marketing writer or related field
  • Strong, witty writer and editor
  • Experience in online blog publishing such as WordPress and Medium
  • Solid understanding of enterprise software industry
  • Strong interpersonal, multi-tasking and organization skills, a collaborative nature, and the ability to work in a cross-functional environment
  • Self-starter with a DIY mentality and grace under (deadline) pressure
  • Technology experience, especially in the enterprise/B2B space
152

Executive Assistant, Content & Marketing Resume Examples & Samples

  • Facilitate internal communications both inside the department and with other internal/external business groups
  • Proven experience as an executive assistant
  • 2+ years of working experience in an English-speaking corporate environment
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Intern, Digital Content Marketing Resume Examples & Samples

  • Establish and maintain partnership relationship with the Marketing/Communication group's key stakeholders
  • Help drive key initiatives related to the extranet platform (define project plan and deliverables; monitor and communicate project status, including monitoring project progression)
  • Assist Manager in developing internal and external communications for key strategic projects
  • Collaborate with Corporate Communications team on Retail Banner Services’ portion of corporate website revamp
  • Assist key team members on ad hoc projects pertaining to social media and consumer-facing websites
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Content Marketing Coordinator Resume Examples & Samples

  • Write original and compelling content with the goal of improving brand awareness, website traffic, social sharing, leads and conversions
  • Bring innovative, inspiring and award-winning thinking to MullenLowe clients to ensure we retain and grow the business
  • Report on content performance in a manner that is meaningful and actionable
  • Assist in blogger outreach initiatives
  • Conduct content audits and gap analyses to identify data-driven content creation opportunities
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Content Marketing Assistant Manager Resume Examples & Samples

  • At least 3-4 years’ experience in communications role
  • Qualified to degree level or equivalent
  • Strong understanding of the creative process to produce engaging, creative and effective communications - driving activities from concept to distribution
  • Ability to prioritise competing demands
  • Be a self-starter
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Content Marketing Editor Resume Examples & Samples

  • Write and edit articles, ebooks, blogs, microsites, social posts, videos, and infographics, often working with graphic designers to create final deliverables for publishing
  • Lead consultative engagements with clients to ideate and execute content marketing campaigns on their behalf, managing internal and external resources to create and deliver required content assets
  • Conduct in-person and video presentations and interviews with high profile client and industry executives
  • Assist Sales team in ideating and pitching creative content marketing proposals
  • Manage and edit work of external and internal content writers
  • Professional experience as a journalist or content writer in the public sector market, preferably with a media organization, think tank, digital agency, or major brand
  • Experience in editing, producing, and writing short and long-form content, from social posts to web articles to ebooks
  • Experience in ideating and mapping content marketing programs preferred, specifically in designing campaigns which serve the buyer journey model
  • Passion for and deep knowledge of social tools (e.g., Twitter, Facebook, LinkedIn, etc.)
  • Excellent written, verbal communications and client management skills
  • Excellent communicator: good listening, probing, and qualification abilities. You will spend a lot of time gathering input and testing ideas with a broad range of stakeholders, inside and outside the company
  • Comfortable with presenting content and good at pitching ideas to others
  • Attention to detail, poise, and grace under pressure
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Content Marketing Coordinator Resume Examples & Samples

  • Detail-oriented and highly organized with great time management skills
  • Exceptional mastery of the English language specifically spelling & grammar
  • Passion for marketing and empowering readers with exceptional content
  • Basic to advanced understanding of website technology, mobile devices and the internet
  • Intellectual curiosity, ambition and an enthusiastic attitude
  • Ability to work well independently, and within a team
  • Completed college degree in marketing, communications or related fields
  • Comfort with Microsoft Office suite (Word, Excel, Powerpoint)
  • Experience with Wordpress a bonus!
  • Experience with Photoshop or other image editing tools a bonus!
  • Public speaking / presentation skills a bonus!
  • Be prepared to talk about your online experience, achievements and any personal projects
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Content Marketing Program Manager Resume Examples & Samples

  • Partner with internal and external agencies to develop and review editorial/content to be used across multiple content destinations and marketing campaigns
  • Plan and execute the content amplification strategy and evaluate results
  • Plan and execute editorial calendar
  • Identify content needs across business units
  • Drive new Staples narrative across all content
  • Bachelor’s degree required, preferably in journalism, marketing, public relations or communications
  • At least 3-5 years in content marketing, public relations or trade journalism
  • Very strong writing, project management and analysis skills required
  • Google Analytics and CMS experience a plus
  • Professional writing and social media experience also preferred
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Content Marketing Executive Resume Examples & Samples

  • Supporting the Head of Content Marketing for Colleagues in delivering colleague engagement campaigns
  • Managing day to day project budgets thoughtfully and efficiently to maximise the impacts of our funding and cement the necessary return on investment
  • Creating and producing brilliantly effective content marketing in line with our key governance and control processes, differentiating Barclays to our competitors, through our superior communications quality
  • Delivering effective end to end campaign management of our multiple channel content outputs for our key audiences and owning the embedding and ‘after-care’ stages of content delivery
  • Working collaboratively and building relationships with different teams across the business to support them in delivering effective colleague content and colleague engagement campaigns
  • Leveraging content channel specialism and channel content development by managing relationships with our content creation team and our various external agency partners
  • Experience of developing content outputs and world-class creative delivery for large-scale organisations
  • Experience of marketing to colleagues, including strategic planning, channel choice, tone of voice , measurement, agency management and creation of content
  • A track record of delivering results in competitive markets, with the ability to prioritise opportunities and activity to ensure the greatest commercial impact is achieved
  • The ability to analyse situations in order to proactively spot opportunities and purposefully propose positive change and innovation
  • Confident, impactful and high quality communications and presentation skills, with confidence in ‘communicating our story’ to a vast range of key internal and external influencers
  • Online Assessment: We'll then ask you to complete an online assessment exercise which we will send to you via email. Our assessments are carefully designed to measure the skills and capabilities necessary to be successful in our roles, but they'll also provide you with some insight into what our roles entail
  • Application Review: We will review your application along with your responses to the online assessment exercise. Depending on the type of role you are applying for, we may contact you to arrange a brief telephone interview to discuss your experience in more detail
  • Interview: If your application is progressed, we'll invite you to attend a face-to-face interview. We want you to be free to choose an interview time that suits you, so we'll provide some options and ask you to select your preferred timeslot
  • Outcome: We will keep you updated throughout the process. If you attend an interview, we'll be in touch within five working days of all interviews being completed to advise you of the outcome
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Senior Specialist, Content Marketing Resume Examples & Samples

  • BA/BS Degree required
  • Must have minimum 3 years of content-related project management position (preferable at a web site, publication, or video channel)
  • Must have excellent organizational skills
  • Must have proficiency in PowerPoint, Excel and Word
  • Must have impeccable communication and presentation skills (verbal/written)
  • Must have ability to multi-task and be detail oriented
  • Experience with Google Analytics is preferred
  • Copy writing experience is a major plus
  • Experience working with budgets is a plus
  • Experience with the photography/video industry or having photography/videography as a hobby is a plus
161

Digital Content & Marketing Assistant Resume Examples & Samples

  • Update and maintain the Academy Music Group venue websites
  • Additional support updating the O2 Priority platform/app
  • Individual website event building using a content management system
  • Sourcing, resizing and adding assets for all new show announcements
  • Genre tagging all content to improve SEO
  • Assisting with building and proofing weekly marketing e-flyers when necessary
  • Compiling post show customer analysis reports to help guide marketing efforts for upcoming tours
  • Assisting with creative copywriting within the brand guidelines when necessary
  • Any other duties as requested per management
  • Skills/Experience
  • Be numerical with a good knowledge of excel
  • Experience using Google Analytics beneficial
  • Be dynamic, creative and driven
  • Ability to work within a team
  • Have good written and spoken communication abilities
  • Have good business sense
162

Head of Brand & Content Marketing Resume Examples & Samples

  • Lead the Amazon Business brand strategy including messaging, brand guidelines and awareness campaigns to increase top of funnel traffic and increase account penetration. Establish KPIs and publish results
  • Establish and execute against a content marketing strategy that includes both top of funnel and mid funnel content. Content types may include: blogs, published articles, website content, off Amazon advertising, case studies, whitepapers and infographics
  • Work with PR to effectively tell our industry specific stories in key publications
  • Field and publish industry research to position Amazon Business as a thought leader
  • Leverage data in a way that informs your messaging and design decisions
  • Communicate and present your team’s work appropriately to the company and community
  • Willing to work from our Seattle office
  • 8+ years of relevant work experience in research, content development, and brand marketing
  • Experience driving an agency RFP process and driving large scale brand campaigns
  • Demonstrated experience in setting content strategy and working cross functionally to delivery final content
  • Experience with SalesForce, Pardot, and campaign measurement used to evaluate program value and influence GTM
  • Masters or MBA
  • Candidates need to be strategic thinkers, hands on, highly organized, detail-oriented, and have experience driving both Brand and Content strategies
  • Feel at home in an agile environment, and be able to straddle between strategy and execution as needed
  • Strong project management, creative thinking and analytical skills
  • Excel at cross-group collaboration and problem solving
  • Demonstrated ability to manage multiple programs and priorities
163

Content Marketing Strategist Resume Examples & Samples

  • Content marketing leader who works cross-functionally on content marketing strategy and planning. Provides integrated strategic marketing communications services for product managers and others to promote IDEXX products and services. Coaches business to leverage content marketing to develop and deliver market growth opportunities. Provides ongoing coordination of content marketing initiatives and leads projects, managing schedules, deliverables and budgets. Acts as liaison to external/internal creative groups to provide content/image direction for effective execution
  • Create, manage and establish guidelines for digital content
  • Developing standards, systems and best practices for content creation, voice, tone, style, distribution, maintenance, and content repurposing
  • Collaborate with designers, analysts, product managers and commercial marketers to serve a global content audience
  • Train and support global content contributors
  • Manages internal and external creative services involving copywriting and graphic design. Create content in various formats, including print, internet, direct response, trade shows, press, packaging, video and new media. Writes copy, edits copy, and/or generates graphic designs that support marketing objectives
  • Web-Based Marketing. Manage web-based communications strategy and execution through Company website. Defines website content, standards and delivery, ensuring consistency of messaging, format and use and overall customer satisfaction
  • Marketing Operations and Traffic management including managing resources, workflow, infrastructure and processes to enable content marketing to accomplish objectives
  • Indirectly manages staff, assigning work and monitoring activities. Manages escalated/critical issues. Provides coaching and guidance to staff and promotes staff training and development in content marketing. Supports the development of department budget, policies and procedures
  • Leads work activities of the area, planning and organizing work, providing for adequate staffing and resources and maintaining work on schedule so that ongoing internal and external customer satisfaction is maintained
  • Communicates with other related departments/external resources to coordinate work and resolve issues as needed. Provides internal/external customer feedback and leads/participates in internal teams/projects related to Marketing Communications initiatives, new program development and other areas as needed
  • Leads/contributes to process and other improvements based on evaluation of existing programs, procedures and business needs. Utilizes data, metrics and system tools to ensure efficiency and to maximize internal/external customer experience. Identifies problems, obstacles and opportunities and takes action to address issues
  • Leads/contributes to maintenance of department technology and systems resources. Coordinates with technology department, other internal departments, vendors and others as needed to resolve issues, perform system upgrades and maintain ongoing functionality
  • Prepares reports and other information summarizing work activities and reports results to peer groups as well as senior management. Prepares various analyses as needed to highlight issues and resolve questions
  • Maintains knowledge of Company products and services as well as changes and developments in the industry affecting work activities. May participate in outside industry groups and forums related to business activities
  • Adheres to and models the IDEXX Purpose & Guiding Principles
  • 10-15 years experience as a respected leader in multichannel content creation
  • Experience delivering multi-channel content strategy for a global audience
  • Hands-on experience with: content creation, publication calendars, content inventories and audits, content mapping and modeling, voice and tone guidelines, and governance documentation
  • Experience developing content for customer journeys using either Marketo or Salesforce Marketing Cloud
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Content Marketing Strategist Resume Examples & Samples

  • 5 years of experience in brand strategy/planning in digital/content/media at an agency
  • Bachelor’s degree in a related field – business, marketing, communications, PR etc
  • Solid understanding of social, digital, media, content metrics
  • Excellent skills in gathering, synthesizing & analyzing internal/external research into sound content analyses
  • MS Office Proficiency (Excel/PPT/Outlook)
  • Familiarity with content/social analytics platforms
  • Ability to travel between 20% - 50% to meet with Business Unit personnel, key content, agency partners, etc
  • An understanding of media planning, distribution, measurement, optimization, & syndication of content
  • Evidence of: facilitating and initiating creative thinking in the digital space; being a collaborative partner yet provocative thought leader
  • Ability & willingness to develop relationships, work with a wide array of partners in content development, production & measurement, video distribution, seeding & social media
  • 8 years of experience in brand strategy/planning in digital/content/media at an agency
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Content Marketing Campaign Manager Resume Examples & Samples

  • Work with content marketing activation team to ensure project plans are delivered as per your brief
  • Own your clients, being accountable for strategy, performance & output quality
  • Carry out advanced testing & performance analysis, assessing impact of activity on client's business (attribution, RoPo etc.)
  • Review internal & external audits that are run on clients, translating scores into actionable plans for the teams
  • Own & manage client on-boarding & ignition process: from systems & finance set up through to meetings and status updates
  • Influence & guide teams/clients on their search investment, always promoting innovation and insight driven plans
  • Own ‘Account Development Plans’ for your clients, ensuring they are created in line with wider client objectives
  • Continually review & suggest changes to strategy based on current performance and its impact to client's business goals
  • Manage client forecasts, reviewing potential delivery & ROI for existing new clients and assessing impact on client's business
  • Devise & drive strategies that are integrated across all digital channels, specifically search & social
  • Quality assure all client facing documents
  • Confident telephone manner & written tone
  • Lead the search/social contribution to client meetings
  • Present confidently and with impact
  • Respond to client calls & emails within set time scales
  • Work with team to understand & prioritise workloads, meetings etc
  • Share good work & industry updates to department
  • MS PowerPoint - Advanced & be able to coach others
  • MS Excel - Advanced & be able to coach others
  • MS Word - Advanced & be able to coach others
  • Google AdWords Editor- Advanced & be able to coach others
  • Microsoft Desktop Editor - Advanced & be able to coach others
  • 3rd Party Search Management Tools (DoubleClick, Kenshoo, Marin) - Advanced & be able to coach others
  • Google Analytics - Advanced
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Director, Content Marketing Resume Examples & Samples

  • The Director must think like a marketer, but act like an editor of a newsroom, leading the development of relevant and successful content daily
  • Help create the corporate content and social strategy for the company. Execute on monthly, quarterly and annual plans
  • Influence and align Salesforce's digital strategy with the execution of content and social messaging
  • Prioritize key content asset development for the company that include but are not limited to blog, eBook, interactive content and video to grow traffic and leads
  • Align Salesforce's social strategy with the messaging priorities of the company. Find, pitch, and delegate story ideas for content and social
  • Collaborate across the company to source content and align with the goals of departments
  • Manage and lead a team of content and social managers
  • Measure, track and reassess the team's content and social strategy based on performance of assets and messaging
  • 5-10 years of marketing experience related to content marketing and social media with preferably 3-5 years at a technology company
  • Demonstrated success leading a team of people who are experts in their field
  • Understanding of emerging content and social technologies along with an ability to make decisions to maximize the impact of the technologies for Salesforce
  • Ability to collaborate across departments and provide leadership of ideas
  • Self-motivated individual capable of working in a fast-paced, creative environment
  • Understanding of CRM and cloud computing
  • Bachelor's degree or higher
167

Principal Content Marketing Campaign Manager Resume Examples & Samples

  • For more information on AWS, please visit http://aws.amazon.com **
  • Develop detailed campaign project plans, including campaign goals, messaging, call to action, marketing distribution channels, and global campaign schedule
  • Create compelling and effective copy and campaign assets that fit the appropriate audience and marketing channel, while maintaining Amazon Web Services’ brand and voice
  • Oversee concept and creative development of campaign materials
  • Forecast, track, and report campaign effectiveness metrics as well as overall ROI to internal business partners. Plus, continually monitor, analyze and tune campaigns to maximize results
  • Work closely with Marketing Operations, Design, Web Developers and agencies to meet deadlines and execute campaign to your specifications
  • Manage budget and goal setting, in conjunction with business partners’ input
  • 10+ years of related experience in Content Marketing, demand generation, marketing communications, product marketing or channel marketing
  • Writing skills appropriate for demand generation, in particular, email, web, and social, Newsletters, and campaign ads; both short form and long form
  • 10+ years of project management skills and experience, including managing internal business partners and external agencies, along with multiple campaigns and projects at once
  • Experience in a business-to-business (B2B) environment, high-tech products/services preferred
  • Bachelor’s degree in marketing, business, communications, or relevant field of study
  • Advanced degree desired (MBA, MA, Journalism, Communications)Experience with CRM systems; Salesforce.com is preferable
  • Clear understanding of cloud/cloud models
  • Experience with online advertising or social media
  • Experience working in a fast-paced and highly cross-functional organization
  • Proven success managing time and juggling multiple projects in a high growth environment where priorities shift fast
  • Ability to understand the buyer's journey and inventory, map, create, re-purpose content -strong skills working with agencies and vendors for creative and content marketing campaigns
168

Content Marketing & Digital Engagement Manager Resume Examples & Samples

  • Act as a subject matter expert in the overall social media strategy for the department
  • Create content marketing plans, copywriting/editing, digital-first storytelling, commissioning stories, email marketing campaigns
  • Maintain and execute against an integrated digital engagement strategy across our digital platforms (careers website, LinkedIn, Facebook, Twitter, Glassdoor, etc.)
  • Guide graphic design, UX/UI, visual content creation (illustrations, infographics, etc.), experience design
  • Measure effectiveness of our strategy on each platform and improve performance over time
  • Maintain the Talent Brand editorial calendar and manage day-to-day activities on all social platforms
  • Manage content for the Prudential careers website, including monitoring/updating existing content as needed and developing new landing pages when required
  • Provide consultative recommendations on digital marketing and content strategy to Staffing and project manage deliverables as needed
  • Identify opportunities to experiment with emerging technologies and to pilot new approaches
  • Act as liaison to Compliance and Advertising teams and manage day to day needs for conference and events
  • Bachelor’s degree or equivalent professional experience
  • 5+ years’ experience managing digital projects with a focus on content and strategy
  • Deep expertise in one (or more) of the following areas: Editorial (writing and/or commissioning stories); Digital Strategy (audience segmentation/targeting, SEM/SEO, analytics, and optimization); or Graphic Design
  • A deep understanding of social media, digital marketing, and audience engagement
  • Experience creating, executing and measuring success of digital marketing and social media campaigns
  • Hands-on experience managing the social media platforms/campaigns, defining KPI, and successfully achieving desired results
  • Clear and engaging writing ability, including development of social posts and article-style content
  • Ability to explain and present digital strategy and tactics to stakeholders and to larger audiences
  • Exceptional attention to detail while managing multiple projects simultaneously
  • Experience beyond financial services, human resources, or recruiting is welcome
169

Content Marketing Executive Resume Examples & Samples

  • Develop messaging aligned with targeted audiences, personas and the student journey
  • Collate, develop, coordinate, distribute and promote a cohesive and high-quality suite of on and off-line content to generate an increased volume of quality leads, and to drive awareness, engagement and brand preference across various marketing vehicles including web, social media, events, print, and email
  • Ensure all content created follows the overall brand strategy through consistent messaging and design
  • Create engaging content across all key content types, this includes copywriting, video production and the creation of design assets such as info graphics
  • Create and manage a content development plan based on the partner’s style guidelines, standards and requirements
  • Has to include guidelines for social media, CRM and media rich content
  • Has to include the content requirements for all marketing campaigns
  • Has to include content needs of other internal departments
  • Facilitate data collection and content generation by liaising with internal teams, partner organisations, stakeholders and other organisations in order to maximise reach and influence
  • Maintain and develop a central content database accurately inputting fresh content as necessary
  • Develop a content marketing framework that can be rolled out across university partnerships and programmes
  • An undergraduate degree in marketing, or other professional marketing qualification
  • 3+ years of experience in content marketing, including experience in copy writing, video production, creation of design assets
  • Higher education and student recruitment marketing experience desirable, but not essential
  • Good working knowledge of a variety of content marketing channels and platforms, including social media, email marketing, CRM and CMS systems
  • Proficient in MS Office, with a special emphasis on Excel, PowerPoint and Word
  • Outstanding project/time management and communication (verbal and written) skills
  • Ability to engage in productive innovation development, bringing new solutions to challenges
  • Ability to analyse and work with numbers (analytics, budgets), particularly as it relates to direct response reporting and analysis
  • Ability to engage in strategic/account planning and develop and apply in-depth product knowledge
  • Eagerness to learn, willingness to develop, desire to support team, department and organizational development
  • Strong team player with excellent and proven inter-personnel skills
  • Willing to work extended hours when required
  • Ability to anticipate and provide prompt resolution on issues
  • Ability to operate in fast-pace environment and manage a number of campaigns simultaneously
  • Proactive, solutions oriented and focused on business objectives
  • Focused on quality and delivery of results
  • Ability to develop efficient and effective communication strategies for engaging internal and external stakeholders
  • High attention to detail and administration
  • Strong relationship building skills, ability to develop strong cross-functional working relationships
  • High level of professional business acumen