Manager, Content Marketing Resume Samples

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K Tromp

Karson

Tromp

3952 Boyer Track

Dallas

+1 (555) 800 9333

3952 Boyer Track

Dallas

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p +1 (555) 800 9333

Experience Experience

Boston, MA

Manager, Content Marketing

Boston, MA

Stroman-Wunsch

Boston, MA

Manager, Content Marketing

Create/develop content for web and social platforms (blog, Pinterest, Facebook, Twitter, and Instagram)
Develop, lead & execute content marketing strategy, implementation and procedure
Monitor, track and report on content performance while offering suggestions for continuous improvement
A portfolio of compelling, effective work and established track record in creating sticky and shared content
Create and execute the editorial calendar
Develop and execute creative marketing initiatives that will drive revenue and profit through digital and social media platforms
Develop seasonal press events and communications

Chicago, IL

Senior Manager Content Marketing

Chicago, IL

Daniel Inc

Chicago, IL

Senior Manager Content Marketing

Oversee the end-to-end production, team operations, and execution of content marketing campaigns via social, SEO, and vertical marketing channels
How do I get more value from existing content by distributing it offsite? Where does it make sense to syndicate it?
Build and nurture a collaborative team culture, focusing on high performance standards, trust, and shared success
What is the value of my customer and how do I find and leverage all the information they are sharing with me?
Establish goals for the growth and development of Content Marketing programs; adjust and evolve programs over time to meet these goals
Ensure all content promotion activities are coordinated across channels including social promotion and email
How can I more effectively cross sell my products to existing visitors?

present

Los Angeles, CA

Senior Manager, Content Marketing

Los Angeles, CA

Nader-Reichert

present

Los Angeles, CA

Senior Manager, Content Marketing

present

Create and execute product marketing campaigns, promotions, meetings and conferences (partnering with product management team)
Collect feedback from our customers, Sales, analytics and other sources and use it to make necessary adjustments to content marketing strategy
Write original copy for online channels and manage technical execution (e.g., Wordpress, content management system)
Portfolio of published work that demonstrates a range of work representing multiple voices, target audiences and content types
Management: Participate in the hiring, supervising, and professional development of Content Marketing Team
Manage, coach and develop team of product marketing and communications professionals
Develop strategy and channels/ platforms for customer and stakeholder engagement

Education Education

Bachelor’s Degree in Marketing

University of California, San Diego

Bachelor’s Degree in Marketing

Skills Skills

Ability to build and foster good relationships
Strong communication skills – written and verbal
Proficient in Excel, PowerPoint, and Word
Working knowledge of Adobe Creative Suite, Salesforce and marketing automation platforms
Ability to multi-task in a fast paced environment, handling multiple projects/plans
Ability to interact with all levels in the organization
Able to build partnerships and teams across functional units
Problem solver with analytical reasoning skills and ability to identify emerging opportunities
Three to Five years experience in the Marketing Industry
Your own blog and/or guest post on influential blogs (plus)

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15 Manager, Content Marketing resume templates

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Senior Manager Content Marketing Resume Examples & Samples

Define the vision of Vail Resort’s newly formed Content Marketing organization to deliver measurable and strategic value to Vail Resort’s
Leverage content marketing best practices to shift consumer brand perceptions and cement the Vail Resort’s mountains as a top of mind travel destination
Oversee the end-to-end production, team operations, and execution of content marketing campaigns via social, SEO, and vertical marketing channels
Develop and manage a detailed content calendar that ensures production of compelling content for all channels including online, social, email and other untapped opportunities
Define quality standards and evangelize writing best practices across the organization, in partnership with the resort marketing teams and corporate marketing teams
Establish goals for the growth and development of Content Marketing programs; adjust and evolve programs over time to meet these goals
Ensure all content promotion activities are coordinated across channels including social promotion and email
Partner with multiple stakeholder teams, including Social Media, SEO, Digital Product, Paid Media, CRM, and Vertical Business Units to deliver content that drives engagement and conversion
Lead a team of employees and third party agencies towards flawless execution of content marketing initiatives, including overseeing budgets, targets, and operations
Work with the Communications and other teams to identify influencers and help to provide customized outreach
Build and nurture a collaborative team culture, focusing on high performance standards, trust, and shared success

Marketing Manager, Content Marketing Resume Examples & Samples

Understand business needs, propose solutions and develop innovative content marketing output to help achieve critical business goals
Coordinate with internal or external partners to execute assigned marketing activities through the appropriate channels and ensure alignment and integration
Manage the ongoing needs of the Columbia Threadneedle Investments U.S. websites in support of growing brand awareness, content accessibility and increased engagement with firm’s content
Evaluate approaches and strategies to improve audience engagement
Operate independently and efficiently to build relationships across all organization levels and manage multiple projects and deadlines successfully
5+ years of marketing experience
Strong project management skills with demonstrated abilitiy to handle multiple tasks, problem-solve, adjust to changes in workflow and meet deadlines in a fast-paced environment
Financial Services

Manager, Content Marketing Services Resume Examples & Samples

Manage GEMG’s content services portfolio, including defining product strategy and mix and overseeing execution of all products
Directly oversee especially complex or strategic client campaigns, serving as consultant to client and leading campaign strategy development and execution
Manage product line revenue, working with senior leadership to define targets and then tracking pacing and directing strategy shifts when needed
Constantly track tends in content marketing, competitor activities, and client feedback to define opportunities for growing portfolio revenue through product improvements or additions
Collaborate with Sales to identify and capture new business and renewal opportunities, providing consultation on proposal strategy and participating in client pitches
Review draft contracts to ensure product information, guarantees, and timeline are accurate and achievable
Serve as content services evangelist, both within GEMG and across the contractor community, through written communications and speaking at relevant GEMG and 3rd party events
Work with marketing and design teams to create concise, compelling sales materials (presentations, case studies, etc.)
2-4 years of experience in content marketing and/or product management role, preferably with a media organization, digital agency, or b-to-b company
Experience in managing content product strategy, including product development, creating sales collateral, etc. preferred
Direct experience in marketing to government preferred
Exceptional organization and workflow management skills
Familiarity using project management applications preferred
Excellent written, verbal communications skills
Poise, and grace under pressure

Manager, Content Marketing Resume Examples & Samples

Develop and execute creative marketing initiatives that will drive revenue and profit through digital and social media platforms
Identify and develop relationships with influencers/bloggers to generate media coverage and drive community awareness
Continue to build on the voice of the brand - to be communicated online, on social platforms, and email subject lines
Create/develop content for web and social platforms (blog, Pinterest, Facebook, Twitter, and Instagram)
Amplify resonance of products through story telling on social platforms
Offer creative digital solutions and develop action plans to drive customer engagement and increase traffic
Create and execute the editorial calendar
Understand and adhere to marketing budgets
Manager PR and content budgets
Manage all media requests and samples
Develop seasonal press events and communications
Manage external agency relationships
Build strong working relationships cross-brand and with cross-functional teams (including marketing production team, creative brand director, design, merchandising, ecommerce, bloggers, press, internal PR team) to facilitate the execution of brand marketing initiatives
Ad-hoc social media and PR analysis/recapping required monthly
Other duties as requested by business partners and manager
4 year Bachelor's degree
Social media experience required
Social media content tools experience preferred
Editorial and Content development experience required
Excellent written and communication skills required
Digital media savvy preferred
PR experience preferred
Relevant brand experience preferred

Manager, Content Marketing Resume Examples & Samples

Develop, lead & execute content marketing strategy, implementation and procedure
Create infographics, data reports and more that position PubMatic as an industry expert
Repurpose “old” content into new forms including blog posts, bylines, research, etc
Shepherd content through project management systems, ensuring projects are completed on time and on target
Share content across multiple channels — email, social and more — to ensure maximum exposure
Three to Five years experience in the Marketing Industry
Bachelor’s degree in Marketing, Communications, Journalism and/or Creative Writing
A portfolio of compelling, effective work and established track record in creating sticky and shared content
Your own blog and/or guest post on influential blogs (plus)
Working knowledge of Adobe Creative Suite, Salesforce and marketing automation platforms
2015: 1st to market with competitive benchmarking analytics for publishers

Senior Manager Content Marketing Resume Examples & Samples

5-8 years’ experience in digital marketing, advertising, or consulting
Experience maintaining an eCommerce strategy with a diverse product mix
Experience with web analytics platforms (e.g. Google Analytics, Adobe Web Analytics, etc.)
Experience with automation/CRM platforms (e.g. Eloqua, Salesforce, Siebel, etc.)
Experience executing on social platforms (e.g. Linkedin, Facebook, Twitter, etc.)
Analytical approach to problem solving
A team-oriented mindset and the ability to work with a wide range of individuals
Ability to influence various stakeholders at multiple levels of the organization
Excellent written communication & copywriting skills
Strong creative intuition on messaging and designs that resonate with customers and an ability to learn from previous campaigns to improve on performance
A strong disposition for data-driven decision making
BA / BS degree required
IND-LPG
LI-KP1

Program Manager, Content Marketing Resume Examples & Samples

Produce relevant content aligned with the needs and interests of PULSE clients and prospects. (15%)
Collaborate with designers, product/service marketers, sales, internal and external influencers. (10%)
Produce and present the most impactful and appropriate content at the various stages of lead nurturing to achieve expected conversion. (5%)
Drive PULSEs web presence and manage all aspects of the corporate website. (15%)
Create short- and long-form copy appropriate for print, digital and in-person channels to communicate PULSE differentiation. (15%)
Collaborate with other marketers and communications team members to help distribute content that educates our audience and supports marketing goals. (15%)
Drive consistent, relevant traffic and leads from our social network presence. (5%)
Continuously explore new ways to engage and identify new social networks to reach our target buyers. (5%)
Track, measure, and analyze all initiatives to report on social media return on investment. (10%)
Implement standards, systems and best practices utilizing in-house and external resources for consistent content creation, consistency in messaging, distribution and audience development. (5%)
5 years’ work experience
Outstanding writing and editing skills, particularly for use in digital, direct, experiential, print and in-person channels, with the ability to understand what the audience needs to know, their pain points and how they want to consume it
Skilled at content creation and distribution strategies and tactics for short and long-form copy appropriate for print, digital and in-personal channels
Ability to assess and quickly understand overall new business marketing goals and objectives
Ability to effectively prioritize and manage multiple high-priority tasks
Experience in digital marketing to B2B prospects is preferred
Strongly prefer proven ability to utilize web and social media channels such as LinkedIn, Facebook, Twitter, YouTube and blogging, etc., for inbound marketing programs and lead generation

Assistant Manager, Content Marketing Resume Examples & Samples

At least 3-5 years’ experience in publishing, copywriting and editing for an in-house communications team, advertising/PR agency, internet or media company
University degree in mass communications, media, journalism, marketing or related discipline, with strong track record of academic performance
Proven success in driving content creation cycle, with measurable results
Strong command of written Chinese with a thorough understanding of the styles required for editorial, video/audio scripts and social media outreach
Excellent communication skills in Chinese and English
Blogging and/or video blogging experience a plus
Knowledge of video editing software (e.g., Premiere Pro) and experience ideating, managing and publishing video content
Familiarity with content management systems (e.g., SharePoint, WebSphere, WordPress)

Manager / Senior.manager Content Marketing Resume Examples & Samples

Manage the digital and offline content marketing strategy to meet goals for increased awareness, traffic growth, and lead generation
Partner with product marketing, demand generation, digital and web teams to identify compelling industry topics and produce eBooks, white papers, use cases, solution briefs, blog posts, infographics, landing pages, slideshows, videos, and web copy
Work with digital marketing and brand teams to develop an ongoing promotion strategy for created content through various channels including the Nutanix user community, blog, social media, web, and more
Define meaningful success metrics, measure, and adapt strategy and/or tactics as needed
5+ years experience in content marketing, journalism or related role
Excellent verbal and written communication skills with a blend of business acumen and technical aptitude
Strong project management skills and ability to manage multiple projects on aggressive timelines
Demonstrated ability to scope new program ideas and build clear, repeatable processes
High level of attention to detail, flexibility, superior follow through, and the ability to embrace the unexpected
Strong interpersonal and conflict resolution skills
Proficient in AP style

Senior Manager, Content Marketing Resume Examples & Samples

Map out a content strategy and editorial calendar that supports demand generation and extends the impact of marketing initiatives, ensuring the ISMC content strategy/plan is closely aligned with the segment strategy, value prop and messaging by working with the VP Retail Marketing, Sr. Director of Portfolio Development & Management, and Sr. Director of ISMC marketing
Collaborate across multiple business units, program owners, and subject matter experts (SMEs) to ensure alignment and elevate the role of content strategy
Create an editorial board to source new content ideas, build and manage an editorial calendar, and lead production of standard content marketing activities – such as the monthly Retail eNewsletter (Smart Retailing Rx), McKesson ideaShare online activities, etc
Write original copy for online channels and manage technical execution (e.g., Wordpress, content management system)
Supervise in-house and/or freelance writers, graphic designers, proofreaders, social media specialists, and other consultants to curate and develop original content that is aligned with editorial direction, stays on brand, meets best practices in grammar, messaging, and writing, and is consistent in terms of style, quality and tone of voice
Edit and repurpose current marketing materials/content so it is optimized for digital channels (e.g., Web, Marketo landing pages, emails, etc.) and focused on generating demand
Manage dynamic website content and keep it fresh: visual (e.g., images, home page banner), copy (e.g., new product announcements, landing pages), and featured resources (e.g., content assets)
Help to ensure content is optimized for both search (e.g., keyword selection, tagging and images) and user experience across all channels (online, social media, email, mobile, and video.)
Actively gather information to define content-worthy trends and the assets needed to educate pharmacies and establish McKesson as a thought leader. Stay on top of the latest content-related trends/technologies, and partner with technical/design teams to implement appropriate technologies, including content management systems and content asset management platforms
Participate in digital campaign design and ensure content is effective in driving business results (requires partnering with Sales, Marketing Operations and others)
5+years of experience as a respected leader of content marketing, multichannel content creation, and/or digital marketing
Demonstrated success in: Supporting B2B sales; Analyzing data to find insights and creating compelling messages and stories for multiple audiences; And, managing multiple vendors and/or direct/indirect reports
Proven experience in planning and executing large-scale Content Development and Marketing efforts – from building the content strategy and gaining buy-in from leadership to implementing planned activities and reporting of results
Experience creating a resource or library of digital content
A working knowledge of search engine optimization best practices and how they apply to content marketing
Experience in graphic design, illustrations, photographs and videos is a plus
Knowledge of Google Analytics and split testing is a plus
Experience with marketing automation systems such as Marketo or Exact Target is a plus
Preferred experience working in the Healthcare industry
Demonstrated creative, innovative thinker who is willing to take educated and calculated risks
People-savvy and capable of understanding and navigating complex, matrix organizations with a strong ability to build cross-functional relationships and influence without authority across all levels and functions

Manager, Content Marketing Resume Examples & Samples

Lead the development of an enterprise level content marketing program strategy that will build a solid foundation for growth and establish U.S. Bank as the best in class leader
Build a repeatable, scalable approach to developing, implementing and managing content marketing related initiatives across the bank. This includes Microsites, Content Hubs, Landing
8-10 years of experience in Content Marketing and Content Management
Experienced managing teams within an agency, vendor or client setting
Proficiency with editorial processes and developing content for target audiences
Versed in most content marketing media including articles, infographics, video, email, whitepapers and other content types
Experienced in building, analyzing and optimizing content marketing distribution plans
Familiar with digital marketing tactics including Paid Search, Display Advertising and SEO
Expertie in one or more content marketing solutions like Skyword, NewsCred or Contently
Able to manage multiple projects and multiple project types simultaneously
Basic knowledge of Adobe Experience Manager preferred
Solid knowledge of website analytics tools including Google Analytics & Adobe Marketing Cloud
Highly Proficient with Microsoft Office products (PowerPoint, Word, Excel)

Marketing Manager Content Marketing & SEO Resume Examples & Samples

Own media buying and campaign execution of the defined Content Marketing activities
Executing Content Marketing campaigns, you are responsible for the concept and production of high-class content (text, editorials, infographics, and videos). You will coordinate here internal units (product, design) and external partners (freelancer, content providers and agencies)
Define, plan and execute the local SEO-acquisition strategy for Audible.de
Plan and execute our innovative content marketing strategy from an SEO perspective
Develop strategies for the optimization of our internal link strategy and landing pages and accompany the execution through our international SEO-team
Set and manage monthly, quarterly and annual goals for revenue growth
Implement reporting systems for verifying Audible.de search marketing activities (SEA&SEO)

Manager Content Marketing Resume Examples & Samples

Bachelor's degree in marketing or comms field
5-7 years of experience in content creation, with high volume production experience
Record of delivering effective SEO-driving content for direct response B2C marketing or within an online or digitally-focused business
Blend of start-up or agency experience in addition to recent role in an established enterprise
Experience in a high-volume, direct response marketing organization
History of copywriting, editing, or proofreading marketing content or scripts
Passion for deep storytelling, simplifying complex topics, connecting people to value, and genuine excitement for well-done content
Knack for managing writers with an eye for quality content, and ability to edit if needed
Expertise with producing compelling content marketing across all devices (web, mobile, tablet)
Substantial depth in online content distribution, syndication, and support for native advertising
Digital fluency and comfort with modern tools/channels where consumers engage with content
Skill for getting things done quickly without sacrificing quality, ability to prioritize for top impact
Ability to identify and deliver upon clearly articulated content metrics
History as an effective self-starter with ability to project manage large scale efforts
Experience effectively coaching and managing teams, including content creators and influencers
Proven problem solving ability with ability to generate creative ideas and break those solutions down into iterative improvements
An eye for user experience and effective communication
Eagerness to work with smart people to solve complex problems and a knack for collaborating with people in all roles and levels of an organization
Drive to take initiative when needed while balancing team approach to a content practice
High standards for grammatical accuracy and joy for writing creatively or succinctly for mediums ranging from blog posts to press releases
Ability to act creatively, pragmatically, and analytically as your daily work requires
Exceptional project management skills; ability to manage multiple, high-priority or complex projects at once
Portfolio featuring a variety of written, visual, and/or video content used across web channels

Executive Manager, Content Marketing Resume Examples & Samples

Oversee the strategy, development and optimal marketing mix for compelling content marketing programs that support business objectives and reinforce our learning science/adaptive learning story
Identify and enlist subject matter experts/thought leaders (both internal & external) to support our content marketing and speaker activities
Understand and support the brand vision through careful execution of the design, messaging, voice and approach of all marketing efforts. Maintain a close working relationship with Corporate Communications and our centralized branding function
Own the central calendar of content marketing/thought leadership programs; regularly socialize with the organization to help drive internal engagement and cross-purposing of content
Lead a proactive approach to event marketing that includes regular monitoring/identification of new venues that support our evolving business strategy and provide opportunities to showcase subject matter experts. Rigorous tracking and ROI measures
Drive innovation and steady cadence of “test and learn” behavior, across functional areas
Ensure consistency and integration across all messaging platforms and delivery modes
Accountable for Content & Event Marketing budget and for analyzing program impact
Bachelor's Degree in Marketing, Journalism or other related field of study or equivalent work experience
Minimum ten years content marketing/marcom program management experience
Experience leading marketing teams
Strong content marketing/marketing communication skills across digital, social, and traditional media, direct marketing, event marketing, website, collateral
Proven ability to build integrated marketing communications campaigns
Experience successfully interfacing with Sales and Product organizations
Critical thinking skills and the ability to work cross functionally to build strategy
Proven success in delivering measurable results that support sales and brand building priorities
Strong leadership; a “driver” who’s focused on results
Ability to build trusted and highly collaborative relationships; interest in working cross-functionally
Excellent communication skills, both verbal and written. Must be able to effectively communicate to all levels, including senior executive leadership
Skills of high organization, with strong presentation skills and ability to thrive in a fast-paced, deadline-oriented environment
Initiative, integrity, and professionalism
Mix of content, creative and analytical skills

Manager, Content Marketing Resume Examples & Samples

Become business knowledge expert for a number of leased businesses as it relates to sales, marketing, & merchandise trends, both internally and in the competitive marketplace
Prepare for and participate in concept meetings, and be responsible for meeting key project deadlines (style outs, turn ins, etc.)
Maintain all production and financial components of marketing for a specific family of business into the Macy’s Advertising System (MAS)
Meet with vendor partners to collaborate on seasonal strategies and launches
Contribute marketing/merchandising opportunities as part of annual calendar development
Support sales forecasting and budget development / management
Identify marketing opportunities and communicate them to other marketing units; utilize and summarize marketing effectiveness and sales results to appropriately drive future advertising decisions
Specialize on a specific family of business a product category
Identify value-added opportunities to customize media for specific markets and customer segments within family of business
Work with Merchandising and Planning teams to align marketing and merchandising priorities, and ensure the availability of promoted items
Ensure coordination with various marketing groups within Operations, Creative, Media, Media Relations, Parade & Entertainment, Consumer Insights, Private Label (MMG) and Macys.com
Will be expected to take on special projects. Demonstrate ownership and expertise in order to influence other marketing and merchant groups. This is a key aspect of the Manager’s role to ultimately prepare them for a Director role. Must be able to work effectively with various marketing disciplines
4-6 years of prior retail marketing, buying, or planning experience
Strong communication skills – written and verbal
Ability to interact with all levels in the organization
Ability to build and foster good relationships
Proven analytical skills
Proficient in Excel, PowerPoint, and Word
Ability to multi-task in a fast paced environment, handling multiple projects/plans

Project Manager Content Marketing Resume Examples & Samples

Manage the content/creative workflow system, working closely with content requestors to train them and ensure their success and with the creative team to streamline processes
Maintain usage/SLA/delivery statistics on the workflow system and provide reports
Manage the content team tracker or other editorial calendar and communicate with internal customers on the status of their projects, which may include making presentations

Manager, Content Marketing Center Core Resume Examples & Samples

Develop and carry out cohesive marketing strategies that support seasonal/annual sales and EBIT goals
Become business knowledge expert for a specific product category as it relates to sales, marketing, & merchandise trends, both internally and in the competitive marketplace
Manage schedule of all Advertising related meetings to ensure timely preparedness
Contribute to annual and seasonal calendar strategy development
Maintain knowledge base of reference materials that inform the organization on your family of business (i.e. sales, new trends, competitors, vendor initiatives, media content, etc.) and share with marketing managers supporting other families of business
Work closely with production teams/art directors/copy writers to ensure successful copy development and production
Work collaboratively across other Marketing and Merchandising/Planning functions
2-4 years of prior retail marketing, buying, or planning experience
Retail marketing experience preferred
Ability to build partnerships and teams across functional units
Problem solver with analytical reasoning skills and ability to identify emerging opportunities
Multiple functions & business interactions
Demonstrates creativity in idea generation and project execution

Associate Manager, Content Marketing Resume Examples & Samples

Prepare and finalize all ads for traffic turn-ins
Possess strong Excel, Word and PowerPoint skills
Ability to multi-task in a fast paced environment with detail

Manager, Content Marketing Resume Examples & Samples

Support sales forecasting and budget development/management
Maintain knowledge base of reference materials that inform the organization on your family of business (i.e. sales, new trends, competitors, vendor initiatives, media content, etc.)
Identify value-added opportunities to customize DM, insert, and other local media for specific markets and customer segments within family of business

Digital PR Manager, Content Marketing Resume Examples & Samples

Set the strategy to achieve ambitious link goals for 2U-supported programs
Maximize angles and audiences to secure link placements for content
Manage coordinators in the planning and execution of daily outreach efforts
Provide critical feedback on pitches, angles and lists
Manage rigorous workflow and output from a team of coordinators
Responsible for quality control in all outreach communication
Use data to pivot the strategy as needed based on pacing to goal
Direct the content team in performance
Use social media to target and cultivate thought-leaders and influencers
Demonstrate a growth mindset when faced with obstacles or challenges
Professionally develop a team of direct reports
Report and problem-solve weekly KPIs to relevant stakeholders
Stay current in media trends through constant consumption of news
Develop new systems to maximize outreach efficiency as 2U scales
Write and edit press releases as needed
Ability to work independently with little oversight
Ability to work well under pressure and thrive against aggressive, data-driven goals
Read and consume media constantly
Cultivate and manage relationships with ease through written and oral communication

Associate Manager Content Marketing Men s & Kid s Resume Examples & Samples

Prepare for and participate in concept meetings and be responsible for meeting key project deadlines (style outs, turn ins, etc.)
Prepare and finalize all ads for traffic turn-ins. Maintain all production and financial components of marketing for a specific family of business into the Macy’s Advertising System (MAS)
1- 2 years prior retail marketing (preferred)
4-year degree, preferably in one of the following areas: Marketing, Business Administration, Fashion Merchandising
Strong communication skills both written and verbal
Problem solver with reasoning skills and ability to identify opportunities through analysis
Must be very detail-oriented and resourceful
Able to build partnerships and teams across functional units
Demonstrate initiative, curiosity and a positive attitude

Senior Manager, Content Marketing Resume Examples & Samples

Establish and reinforce corporate brand strategies and tactics (including brand guidelines and standards, multi-media channels such as web sites, tools, print materials and videos)
Build and execute product, customer and field sales communications strategy, including media and public relations
Collaborate with other marketing and sales functions to develop and execute campaigns and tools to drive customer awareness, customer acquisition and improve satisfaction
Develop strategy and channels/ platforms for customer and stakeholder engagement
Create and execute product marketing campaigns, promotions, meetings and conferences (partnering with product management team)
Manage, coach and develop team of product marketing and communications professionals
Exceptional written and verbal communication skills with experience writing for a range of B2B audiences
2+ years experience with people management with strong organizational leadership characteristics (leadership, coaching and people-development skills)
Experience working with Sales and understanding the needs of a Field organization-what they need to successful sell our solutions
Solid experience communicating with Executive leadership
Created and managed multi-media marketing channels and campaigns (including videos, marketing collateral, social media, multiple web properties (intranets, extranets))
Experience working with Marketo, Mail Chimp and SalesForce
Experience with lead attribution models, following leads through the sales cycle from prospecting through becoming a customer
Strong ability to build cross-functional relationships and influence without authority across all levels and functions
People-savvy and capable of understanding and navigating complex, matrix organizations
Flexibility to take on different roles and duties as required
Experience in healthcare industry preferred

Senior Manager, Content Marketing Resume Examples & Samples

Generate favorable brand awareness and sentiment and create sales interest through differentiated brand messaging, content marketing, digital marketing, and web content
Partner across integrated marketing team to plan and drive inbound and outbound marketing campaigns
Collaborate with designers, product marketers, sales professionals, and external influencers to produce relevant content that meets the needs of key stakeholders
Prepare and present integrated marketing plans, including objectives, strategy, audience, messages, tactics, resourcing, and timing
Manage and develop content for the McGraw-Hill Higher-Education website, ensuring brand excellence across all elements
Track, analyze and report on key measures of success (brand awareness, engagement, followers, etc.)
Collaborate on internal messaging including announcements, positioning, and related sales enablement
BA/BS degree, or seven plus years equivalent working experience
Experience producing content for the web specifically, as well as channel-specific knowledge (blog, SlideShare, Facebook, Twitter, etc.)
Excellent writing and communication skills
Ability to work cross-functionally in a matrixed organization
Proficiency in MS Office
Ability to travel: 10% (domestic)

Senior Manager, Content Marketing Resume Examples & Samples

Hands-on direction of content creation, editorial calendars, content inventories and audits, for Quotable
Uses superior writing skills and extraordinary attention to detail to evaluate, uphold, implement and evangelize content standards that reflect the voice of the Salesforce brand
Writes concise, engaging content that adheres to high standards of Quotable
Manages content for search engine optimization
Work with a cross-functional team to accomplish annual goals and objectives
Continue to extend Salesforce's world leading CRM vision with inspiring and disruptive marketing that showcases our thought leadership
5-7+ years experience in an agency/brand/social marketing/technology company as copywriter/content strategist
Portfolio of published work that demonstrates a range of work representing multiple voices, target audiences and content types
Exceptional written communication, presentation, interpersonal and analytical skills; the ability to communicate complex concepts clearly and persuasively across different audiences and varying levels of the organization
Experience in copy-writing and editing
Exceptional team player with proven ability to lead through influence and manage cross-functional projects
Proven track record of learning and performing well in a fast paced environment
Understanding of Salesforce's value proposition or experience in working in high tech not required but a plus!

Senior Manager, Content Marketing Resume Examples & Samples

The Senior Manager of Content Marketing will think creatively and critically to lead the strategy and development of physical and digital assets to support strategic initiatives for Marketing and Sales
Content strategy and pipeline: Develop a persona-driven content strategy to support all stages of the buyer's journey and localize it appropriately across market segments and global markets. Work closely with internal stakeholders to identify strategic messages and themes for development. Deliver a regular cadence of high-quality content (videos, infographics, podcasts, eBooks, blog posts, etc.), on time and within budget
Competitive intelligence: Perform regular audits of the content and messaging produced by our competitors and make adjustments to existing content strategy accordingly
Digital/Social Media Strategy and Thought Leadership: Demonstrate a deep understanding of digital and social marketing strategies and techniques (lead generation, nurture, account-based marketing, awareness, etc.) to ensure delivery of the right message to the right person at the right time
Measurement/Analytics: Generate reports demonstrating effectiveness of content (messaging, delivery, content type) and content delivery mechanisms. Make data-driven decisions to improve performance
Management: Participate in the hiring, supervising, and professional development of Content Marketing Team
7+ years of experience in a Content Marketing or Marketing Communications role including
2+ years of experience managing a marketing communications or content marketing team
Demonstrated expertise in content marketing best practices, brand communications, and messaging
MS Office; intermediate to advanced level skills with Word, Excel, Power Point and Outlook
Healthcare marketing experience preferred
Previous experience prioritizing projects appropriately
Previous experience managing multiple content projects for various segments at the same time
Experience focusing on keeping team and self, current on latest trends, techniques, skills and tools
Previous experience and ability to work in a fast paced, fluid environment with competing priorities
Leadership: Effectively lead, inspire, and partner with your direct reports and other internal stakeholders (across departments and levels in the organization) to ensure the creation of high-quality, high-impact content. You can effectively manage and set expectations at every level
Excellent communicator. You communicate as clearly in copy as you do in person – you are concise, accurate, and effective. You have excellent verbal and written communications and editing skills (writing samples will be required) and can develop those skills in others
Mission driven. You understand the big picture and can easily understand and translate objectives into engaging content and suggest the best ways to deliver and measure it
Digital acumen: Have a deep understanding of digital marketing tools and techniques to suggest the best ways to deliver new content
Strong time management skills. You have proven project management skills and are able to effectively manage a team with competing projects and tasks, while ensuring you meet deadlines for your own projects. You will prioritize projects and effectively communicate status of deliverables against deadlines