General Sales Manager Job Description
General sales manager
provides sales management, budget control, compensation programs and incentive planning for both sales and when appropriate, marketing staff.
General Sales Manager Duties & Responsibilities
To write an effective general sales manager job description, begin by listing detailed duties, responsibilities and expectations. We have included general sales manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Drive the maximization of revenue and inventory utilization while understanding the commonalities differences between venues and markets
Establish high level of quality, accuracy, and controls for standard operations including inventory management, contract creation, discounting, multi-year deals, payment terms
Work with key internal partners to regularly develop compelling digital campaign case studies sales materials for up-and-coming digital marketing opportunities across Tribune’s suite of digital properties
Identifies marketing opportunities by identifying consumer requirements
Assists team members to strive to improve company effectiveness and growth
Strong Business Acumen to improve business results and to contribute to effective business strategies and tactics
Display a broad, long-term perspective on the success of the business by establishing and committing to a clear strategic direction
Encourage and support others to seek opportunities for new and different but pragmatic / cost effective approaches to address problems
Translate strategic priorities into operational reality
Identify and drive organisational and cultural change to adapt to the business transformation program, the changing market demands, technology, and internal initiatives
General Sales Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for General Sales Manager
List any licenses or certifications required by the position: CARTO, OHSAS, 9001, ISO
Education for General Sales Manager
Typically a job would require a certain level of education.
Employers hiring for the general sales manager job most commonly would prefer for their future employee to have a relevant degree such as Collage and Bachelor's Degree in Education, Business, Management, Marketing, MBA, Leadership, Sports Administration, Engineering, Communication, Communications
Skills for General Sales Manager
Desired skills for general sales manager include:
How the internet is driving our business
Computers and systems
Ability to coach others on them
Sales principles and practices
Inventory
Merchandising
Sales management
Security methods and consumer behavior
Shrinkage control
Factory incentive programs
Desired experience for general sales manager includes:
Responsible for budgeting, strategic account planning and basic understanding of financial statements
5 years of experience managing an outside B2B sales force
Must be a recognized top-performer, high-energy, have a winning attitude and strong goal-orientation with ability to coach a team
Ability to articulate marketing needs, benefits statements, unique selling points of products
Skill in organizing work schedule of self and others
Ability to approach and effectively communicate with a wide range of personalities in a
General Sales Manager Examples
1
General Sales Manager Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of general sales manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for general sales manager
- Formulating recommendations that will strengthen the sales and merchandising results for supplier brands
- Ensure the sales force receives coaching and training on the technical aspects of the organization’s products and services
- Pursue sales prospects coming from a variety of sources (marketing and business development activities) by offering and facilitating sales presentations, technical consultations, evaluations
- Primary duties and responsibilities include
- Meet with Sales Managers (New and Used) to establish annual and monthly objectives for unit sales, gross profits, expenses, and operating profit
- Conducts major sales promotions and advertising as needed (i.e., Used car classifieds, large new display ads, radio)
- Audits all appraisals of trade-in vehicles
- Communicates regularly with area and corporate management
- Manage sales, fleet lease and e-business team and drive full utilization of all sales team members
- Prepare overall plan for each member of the team including activity minimums for dealer visits, dealer calls, prospect, and fall outs
Qualifications for general sales manager
- 3-5 years of steady progression as a sales leader/manager
- This role is home-based and can be located anywhere in the United States
- Experience should be heavily grounded in out-bound sales activity
- 10+ Years of experience in the cement, similar or related industry
- Understanding Business– Knows the business and the mission-critical technical and functional skills needed to do the job
- Getting Organized– Is well organized, resourceful, and well planning
2
General Sales Manager Job Description
Job Description Example
Our company is looking to fill the role of general sales manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for general sales manager
- Works with Regional Managers, Sales to ensure appropriate execution of key sales initiatives, budget, depletion and shipment goals (where applicable)
- Develops annual Joint Business Plans, periodic Tactical Business Plans, monthly Tactical Business Reviews, Competitive Pricing Strategies and Surveys, weekly Progress Checks of customer performance
- Establishes and maintains a high level of customer satisfaction
- Analyzes Markets - Develops a business case for new solutions, products, and services, and presents it to senior leadership to obtain needed support, financing, and resources
- Manages Financial Performance - Prepares proposals and budgets in accordance with company goals and strategies, balancing growth, profitability, patient experience, and quality outcomes
- Develop and execute industry leading, innovative sales programs in both core and outer markets that meet and exceed attendance and revenue goals centering around business objectives
- Supervise and lead sales team through proper training, goal setting, delegation of tasks, ongoing communication of park and company strategies professional development
- Ongoing in-field coaching and evaluation of specified territory sales representatives to ensure maximum productivity and support of company, park and Group Sales departmental goals and objectives are achieved
- On a timely basis, provide complete and thorough strategic plans status reports relating to current and future activities within the park's sales functions
- Create and execute strategic campaigns for each sales program to ensure the exceeding of goals
Qualifications for general sales manager
- Wide Orbit and Sharebuilders experience is a plus
- 2-3 yrs experience as a sales manager or higher
- Outsourcing of all additional services such as welding, machining, pickling, ultrasonic testing
- Document review to include drawings, quality requirements, military standards
- Must have significant background selling metal products into the construction and commercial industries in the south east
- Must have had P&L and people management experience
3
General Sales Manager Job Description
Job Description Example
Our company is growing rapidly and is hiring for a general sales manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for general sales manager
- Ensure highest levels of safety are maintained
- Position will determine goals and strategies for local, national, developmental business, digital sub-tier channels, Internet, Mobile and Social Media
- Must manage National Sales effort with help from national rep firm and local assistant
- Develops and execute strategies to exceed revenue goals
- Drive results through others, manage team performance, set clear expectations, train and motivate sales staff
- Meet with clients and advertisers to maintain high visibility in the community
- Create and manage non-traditional revenue and new business projects
- Interface with station's national rep firm to set goals and objectives
- Work with the promotion department to create sales opportunities
- Work with General Manager and other department managers to accomplish station objectives
Qualifications for general sales manager
- Proven track record of strategic sales results managing a dispersed team in a growth environment
- A Technical Degree and or equivalent Technical HVAC background or strong commercial and industrial sector
- Travel minimum 60% in the field
- Successful, relevant experience in a senior Sales managerial role in which inspirational leadership can be demonstrated and results quantified
- Significant experience of the fleet industry - developing and selling fleet products - would be hugely advantageous
- Passionate about delivering the highest level of customer service with a demonstrable track record of sustained customer service innovation and success
4
General Sales Manager Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of general sales manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for general sales manager
- Responsible for coordinating sale line up and making sure inventory is handled in a timely manner
- Secure agreed upon budget and negotiate pricing and product mix to assure the highest level of profitability across a multiple customer segments
- Analyze several market segments (Single Family New Construction, Multi-Family, Repair and Remodel, and Non-Residential) within a region to maximize sales opportunities by developing stronger market access (procurement of stocking dealers) and broader builder usage of LP Products
- Develop and maintain strong bonds with our key customers and downstream (dealers and builders) partners
- Address channel conflict
- Perform other duties as necessary including a role as a product or market “Captain” within the LP sales organization
- Ensure quality of distributor activities through State Sales Managers across the country
- Maintain pricing structures, gross margin and profitability
- Working with Marketing, Channel Management and State Sales Managers to achieve top line market share, achieve revenue and brand objectives
- Coach, guide, motivate and effectively manage a sales team to achieve sales and growth targets
Qualifications for general sales manager
- Strong analytical and information gathering experience with a good degree of commercial awareness and financial understanding
- Highly developed recruiting, training and coaching skills to include
- High level of experience with both
- Including customer focused selling experience preferred
- Ability to be flexible, handle stress and multiple tasks simultaneously
- Solid background and practical knowledge of all facets of sales knowledge in marketing and special events
5
General Sales Manager Job Description
Job Description Example
Our growing company is looking for a general sales manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for general sales manager
- Meet and exceed financial budget/goals
- Hire and supervise the sales staff, including training, motivating and coaching the sales team through personal interaction and hands-on learning experiences
- Developing, implementing and monitoring of sales plans/budgets (weekly, monthly, quarterly and yearly)
- Creating sales promotional campaigns that maximize revenue potential
- Studying and understanding the local market for increased revenue opportunities
- Ability to drive advertising sales solutions utilizing integrated, idea-based programs, including on-air, on-site, event, mobile, and digital components
- Experience with digital and mobile media sales initiatives
- Basic Google analytics and best practices
- Work across departments to optimize execution of sales campaigns
- Organize and direct local sales department
Qualifications for general sales manager
- Strong ability to acquire knowledge quickly in terms of existing and prospective clients needs and opportunities that lie within the park's key geographic and demographic marketing areas
- Must be able to work nights, weekends and holidays when needed, to support the operating season
- Must be professional, possess effective communication skills, high energy, energetic, self-motivated, able to motivate others, assist in park wide projects as required, ability to multi task, possess strong leadership skills and have a positive attitude
- Must possess strong financial skills to ensure budgets are monitored and forecasts are accurate
- Must possess strong positive leadership, motivational and organizational skills
- Demonstrated leadership and organizational development skills