Advertising Project Manager Job Description

Advertising Project Manager Job Description

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Advertising project manager provides support for software and web-based platforms such as Visual Zen, Trello, Qualtrics, Adobe Creative Suite, and Google Drive.

Advertising Project Manager Duties & Responsibilities

To write an effective advertising project manager job description, begin by listing detailed duties, responsibilities and expectations. We have included advertising project manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Negotiate with outside vendors, review SOW’s and award jobs
Provide performance reports throughout program, optimize as needed and deliver final metrics upon completion
Coordinate and manage day-to-day operations and communications w/ client and internal departments to ensure sales and marketing elements are in spec and launch on schedule
Develop and maintain project schedules, assets and resources based on team capacity
Analyze and produce reporting, success stories, best practices, and case studies to address effectiveness of advertising/marketing campaigns
Enhance internal marketing solutions by working with product marketing to promote the WSJDN brand and improve traffic performance
Drive the development of new advertising product offerings in response to evolving market conditions, competition and client needs
Translate business needs and requirements into design concepts and functional specs, and work closely with our design, development, and operations teams to realize successful product releases
Examine existing ad serving technologies and data systems with the goal of improving operational effectiveness
Act as a liaison between several cooperative internal groups such as design, campaign management, product marketing, product development, and editorial by coordinating approvals, testing, and implementation for post sale custom advertising campaigns

Advertising Project Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Advertising Project Manager

List any licenses or certifications required by the position: PMP, SDLC

Education for Advertising Project Manager

Typically a job would require a certain level of education.

Employers hiring for the advertising project manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Project Management, Communication, Management, Marketing, Business, Science, Advertising, Technology, Education, Guidance

Skills for Advertising Project Manager

Desired skills for advertising project manager include:

Rich web technologies
Standard web applications
Adobe Illustrator
Adobe Photoshop
At least one Project Management and Workflow Tool
Business planning tools: Google Docs
Company business
Competition and latest industry news and trends
Creative software
Digital creative production is a bonus

Desired experience for advertising project manager includes:

Develop and maintain project schedules, brand assets and 3rd party resources
Enhance internal marketing solutions by working with product marketing to promote the WSJDN brand and improve ad unit performance
Communicate and partner with internal teams
Provides research and assistance to leadership in the development and design of new advertising and technology projects
Minimum of 3-5 years successful experience managing advertising or marketing projects for digital execution
Strong grasp of current web technologies including digital display related business issues

Advertising Project Manager Examples

1

Advertising Project Manager Job Description

Job Description Example
Our company is growing rapidly and is hiring for an advertising project manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for advertising project manager
  • Engage with internal and external customers to gather requirements, onboard onto new ad platform features, and support pre and post launch activities
  • Manage all elements of the program, including organizing and planning, estimating, managing resources, tracking and controlling projects, managing risk & opportunity, managing quality, seller relations, communicating & documenting, and change management
  • Develop scalable internal SOPs and training, external-facing documentation and messaging
  • Assist Product Managers in the review and approval process of Ad & Promo material
  • Create and disseminate meeting agendas to IBTs (Integrated Brand Teams) for collaboration meetings
  • Disseminate documents to be reviewed to IBTs within the required time frame
  • Disseminate project progress to clients as requested and inform requested by client
  • Monitor and track projects to ensure timely project progression
  • Maintains ongoing communication with clients / vendors to ensure that project timelines, deliverables and project changes are aligned with expectations and business needs
  • Provides expertise and process training to integrated brand team and vendors (e.g., process and ePASS)
Qualifications for advertising project manager
  • Experience with agile/scrum, lean, six sigma, PMI, PRINCE2, ITIL or other project/program management methodologies
  • Experience in digital advertising or marketing
  • Experience with Redshift, MySQL or Oracle SQL queries
  • Consistently communicates timely and accurate information and project progress across functional teams to prioritize projects, meet project timelines and meet quality standards
  • Provides periodic project reports for leadership and marketing team as needed, to review projects status for each brand
  • Strong understanding of digital advertising platforms and the role that data plays in driving efficient marketing
2

Advertising Project Manager Job Description

Job Description Example
Our company is searching for experienced candidates for the position of advertising project manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for advertising project manager
  • Substantial experience conceiving and building digital/mobile advertising product sets with experience in programmatic ad models
  • Strong understanding of the digital advertising competitive environment, industry trends, technology platforms, AOL platforms and key industry issues such as fraud, privacy and ad blocking
  • Demonstrated ability to lead through influence, build engagement and partner across engineering, marketing and teams
  • Demonstrated success shaping product vision and strategy, experience bringing several highly innovative, compelling, and profitable products to market
  • Strategic market maker with the proven ability to drive innovation and transformation including leveraging new technology, ad units and attribution models
  • Exceptional analytical, strategic and critical thinking skills
  • Coordinate with work streams, projects, and initiatives which may impact successful completion of the operational process that include Bringing your Own Data ("BYOD") and ROI measurement processes
  • QA podcast ad server across hundreds of different scenarios to ensure expected outcomes
  • Support the migration of 100+ podcasting advertising campaigns to a new ad serving format
  • Track pacing for ad-delivery, relay issues as they arrive to the correct teams
Qualifications for advertising project manager
  • Support Campaign Managers as needed
  • Help Keep track of advertiser campaign goals and pacing
  • Troubleshoot under-delivering campaigns
  • Building reports from large datasets for internal stakeholders and clients
  • Manage onsite remnant inventory including the 3rd party vendor relationships with partners such as Facebook's Audience Network, OAO
  • Utilizing strong project management skills to drive creative delivery, implement campaign schedules, monitor campaigns and troubleshoot campaign related issues
3

Advertising Project Manager Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of advertising project manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for advertising project manager
  • Establish and maintain productive relationships with Ad Sales, Marketing, Site and Tech teams, Legal, and Standards
  • Project lead for partners and creative group, ensuring that communication flows effectively
  • Receive creative briefs & review goals of a project with creative group and partner departments
  • Manage project schedules with internal Nickelodeon stakeholders and external clients
  • Responsible for confirming all elements, assets and needs are understood for all parties (internal stakeholders, creative, talent )
  • Managing and communicating feedback in a constructive & productive manner
  • Acting as an impartial voice, and representing the project
  • Successfully negotiate and resolve creative, scheduling and budgetary conflicts
  • Attend and participate at shoots
  • Ensure all deadlines are met and spots are delivered to provided specs
Qualifications for advertising project manager
  • Bachelor’s degree plus two or more years of project management experience
  • Experience with managing technology/Web projects within an agency environment
  • MUST have experience managing DIGITAL/INTERACTIVE projects
  • Passion to learn the inner workings of the business and be part of a team
  • Ability to scope projects accurately, prioritize time well and juggle multiple projects with autonomy
  • General understanding of project management production
4

Advertising Project Manager Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of advertising project manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for advertising project manager
  • Review all briefs before routing to creative team to confirm all information is included and accurate
  • Confirm team members have all elements needed for understanding and producing project
  • Negotiate with external vendors, review and award jobs
  • Receive all feedback and properly distribute to team and external vendor
  • Track and process all production contracts and payment of invoices
  • Provide performance reports throughout the program, and deliver final metrics upon completion
  • Successfully execute all contractual obligations ensuring a high level of client satisfaction and realization of partnership/project goals for custom advertising projects
  • Implement all campaign components for new and complex advertising programs such as promotions, sweepstakes, new ad placements, livestream events, pop-up events and other innovative advertiser features
  • Develop production schedules, best practices and training documentation for end-to-end campaign management and execution
  • Monitor, aggregate and communicate program reporting to internal and external teams including ongoing campaign analytics and campaign wrapup analysis
Qualifications for advertising project manager
  • Experience working in JIRA and/or Omniture
  • Strong knowledge of the production process, on-air, digital, and social platforms
  • Are passionate about owing solutions and solving issues with minimal supervision or direction
  • Technically oriented, strong business judgment, analytical, and project management
  • Several years in a Lean or Six Sigma position
  • Ability to write with SQL
5

Advertising Project Manager Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of advertising project manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for advertising project manager
  • Contribute to the launch of new products by participating in user interface design, usability testing, requirements definition, research, metrics analysis, technical specifications, development, testing, and launch efforts
  • Provide clear, concise and professional communication to external partners and effectively manage their deadlines and deliverables throughout a project
  • Manage projects from kickoff to completion on schedule and within scope utilizing Agile/Scrum processes when appropriate
  • Be responsible for communicating status and risk mitigation
  • Assist with and escalate issues that cannot be resolved within the team
  • Be able to speak to questions or requests from business and technology owners
  • Drive prioritization of competing technology projects based on business need
  • Explain project or product tradeoffs to engineering and business stakeholders
  • Drive team meetings and document and distribute action items
  • Serve as a business analyst when needed and document functional requirement and workflows, prioritize features and drive project scope as needed
Qualifications for advertising project manager
  • Digital display advertising industry experience and previous sales/business development experience are highly desired
  • Coordinate and execute creatives, upfront audience specific targets and back-end measurement to Account managers, 3rd parties (matching/ROI vendors), engineering and product (Operational Support) & troubleshoot any issues that may arise
  • Superior attention to detail and results oriented
  • Bachelor’s in marketing, business, or a related field
  • Manage advertising projects
  • Ensure brand guidelines and objectives are met in advertising executions

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