Advertising Product Manager Job Description

Advertising Product Manager Job Description

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Advertising product manager provides input to advertising on marketing priorities, tailor program briefs, provide input to category advertising plans and where applicable provide creative input (e.g., digital).

Advertising Product Manager Duties & Responsibilities

To write an effective advertising product manager job description, begin by listing detailed duties, responsibilities and expectations. We have included advertising product manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Drive the implementation of digital advertising solutions within the organization
Manage existing products and lead the ongoing development of enhancements to support customers
Gather and analyze feedback from different departments including sales, marketing, operations and customers to set the strategic vision for existing advertising solutions and development of new solutions
Support the execution of consumer research to further support rationale for product development and positioning within the software marketplace
Research, develop and implement best process strategies for new product development, launch and analysis
Develop needs analysis, requirements and documents for new product features
Monitor the status of development projects
Become an expert on other products in the software marketplace
Monitor and determine product life cycles and profitability management for the organization
Develop and implement strategies to drive product development and customer service

Advertising Product Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Education for Advertising Product Manager

Typically a job would require a certain level of education.

Employers hiring for the advertising product manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in MBA, Technical, Computer Science, Engineering, Business, Marketing, Advertising, Education, Management, Technology

Skills for Advertising Product Manager

Desired skills for advertising product manager include:

Advertising technology ecosystem
Agile scrum development methodology
DMP tagging within advertising context
Digital marketing & digital advertising
Key market providers in order to be able to provide expertise on deployment and offering from each
AdExchanges
DMPs
DSPs
Internet technologies are essential
SSPs

Desired experience for advertising product manager includes:

Work closely with retention and customer communication teams to ensure accuracy of products being developed
Work with customers to understand business requirements and expectations in order to develop strategic direction for development teams
Maintain knowledge of current and emerging trends in the industry, including all relevant areas of digital advertising (in particular related to video) that might be incorporated as new technologies into future systems
Work in an environment that fosters product innovation and development to meet and exceed customer expectations
Work with other product management team members to build and enhance the appropriate products in a timely and efficient manner
Communicate current and future statuses of product development as it relates to current and future projects and direction related to these projects

Advertising Product Manager Examples

1

Advertising Product Manager Job Description

Job Description Example
Our innovative and growing company is looking for an advertising product manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for advertising product manager
  • Develop and manage product vision, business objectives and execution strategies
  • Write detailed product, feature, and platform specifications for each functionality or capability that you own and champion, continuously refining the product backlog, acceptance criteria, and deliverables associated with them
  • Partner with internal stakeholders and technology vendors to execute both development and implementation phases, ensuring releases that balance client, consumer and business needs across advertising, promotional, and sales programs
  • Evaluate potential opportunities by developing business cases that evaluate the revenue impact of new ad features, programs and technologies -- clarify and analyze the associated needs, benefits, and possible solutions -- ultimately leading to a build, buy, or partner strategy recommendation
  • Assess risks, anticipate bottlenecks, make tradeoffs, and balance the business needs versus technical constraints
  • Support interactions and integrations with key customers and industry partners
  • Demonstrate quantitative and metrics-driven critical thinking skills, along with the ability and comfort to work very closely with engineering, design, and operations roles on a daily basis
  • Create and present C level documentation tactical and action-oriented materials
  • Responsible for the planning, development, delivery, and life-cycle management of new video Advertising products & features, platform enhancements, and advanced Advertising technologies for insertion of targeted display, video, and interactive ads across the PlayStation Network’s products and services
  • Responsible for working with cross-functional teams from Ad Sales, Engineering, Marketing, Ad Operations, Legal, and software vendors to develop targeted, interactive, and measurable advertising solutions
Qualifications for advertising product manager
  • Experience in the Agile Product Owner role
  • Experience working with customers and deriving product priorities
  • Managed multiple product backlogs and facilitate prioritization discussions with a diverse group of stakeholders
  • Effective communication skills with individuals at all levels of the organization, both verbally and in writing
  • Demonstrated knowledge of internet advertising business and advertising technologies
  • Demonstrated knowledge of the digital merchandising and the e-commerce industry
2

Advertising Product Manager Job Description

Job Description Example
Our company is looking to fill the role of advertising product manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for advertising product manager
  • Identify market trends, perform competitive analysis, and assess impact/opportunities for Video Advertising platform for both IP and traditional broadcast TV
  • Develop product & platform positioning, feature development roadmap, marketing
  • Assess platform functional capabilities, support the assessment of the platform technical capabilities, develop business requirements, and plan for the development of platform enhancements and new advanced Advertising solutions
  • Analyze and document operations, methods, capabilities and functionalities of 3rd party Ad Decision Systems
  • Manage product platform throughout the product lifecycle
  • Work with cross-functional teams in developing, launching, and supporting product releases
  • Balance and manage technical, feature, capital funding, and schedule trade-offs
  • Develop business cases to obtain budget/funding to support the development of platform enhancements and new Advertising solutions in the future
  • Monitor performance results of Advertising service and serve as key communication contact with ad sales operations and external software/platform vendors on product and service issues
  • Help build and execute the Data & Compliance product roadmap
Qualifications for advertising product manager
  • 3+ years experience in a product, program, or technical project management role
  • 1+ years experience working on a mobile application or service
  • Familiarity with common digital advertising terminology, campaign optimization, analytics, and industry-standard performance benchmarks, user experience best practices
  • Minimum 7+ years of demonstrable experience in a product management or related role
  • Minimum 5+ years of demonstrable experience in digital advertising
  • Knowledge of movie, music and video game service and software industries, business models and markets including competing services desired
3

Advertising Product Manager Job Description

Job Description Example
Our growing company is looking for an advertising product manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for advertising product manager
  • Identify key needs, perform gap analysis, assess new product ideas / innovations, determine market opportunity and participate in prioritization of initiatives
  • Create product requirements and stories fully describing required features and functionalities for new product innovations
  • Work with relevant third parties to assess capabilities and integration requirements as required
  • Conduct competitive analysis and research to keep the display advertising product feature set not just competitive, but as a leader in the marketplace
  • Effectively coordinate and communicate new feature and functionality release schedules to internal stakeholders including Sales and Ad Operations
  • Serve as an external evangelist for our display product offering, working with sales, key customers, and development partners
  • Stay up to date on all relevant desktop & mobile web trends and announcements - new browser versions, OS versions, device releases, and industry-related updates, such as HTML5 specifications, OpenRTB spec and other trends such as Cross-Device (desktop & mobile web) marketing trends and innovations
  • Define and be responsible for KPIs for measuring success of products and present them to senior management
  • Provide content and thought leadership for marketing initiatives
  • Support sales opportunities and be seen as one of the Cross-Device display expert internally
Qualifications for advertising product manager
  • Ability to help define and document business process and desired workflow
  • Excellent oral, written and presentation skills - Ability to partner with various teams (non-technical to technical)
  • At least two years of product management experience or equivalent and two years of advertising technology experience, four to six years total experience preferred
  • Product management experience in software products, preferably in digital advertising and mobile marketing
  • Understanding of mobile monetization, key metrics, mobile ad formats, and a proven track record of delivering high quality innovative advertising products to the marketplace
  • Excellent written and verbal communication skills, including the ability to write effective product requirements and training documentation
4

Advertising Product Manager Job Description

Job Description Example
Our innovative and growing company is looking for an advertising product manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for advertising product manager
  • Write product/marketing requirements documents and user stories and ensure clear communication and coordination of requirements to the marketing, design and development teams
  • Measure and analyze existing advertising products for opportunities to innovate and improve, providing additional benefits to customers
  • Work cross-functionally to manage bottlenecks, escalate as needed, anticipate and make trade-offs, balance business needs versus technical constraints, and maximize business benefit while building great customer experiences
  • Develop new products and monetization efforts by evaluating the competitive landscape, and understanding customer needs and value drivers
  • Drive product development efforts across functions, including research, requirements definition, UX, metrics analysis, technical specifications, development, and launch efforts
  • Define what our advertisers and agencies want from our core display advertising product, including how it’s packaged, how it’s targeted, how it’s tracked, and how it’s reported
  • You will manage products through initial launch and follow-on releases, identifying dependencies and clearing blockers to help drive client adoption and retention
  • Think big to define opportunities for advertising in a fragmented digital landscape
  • Write business cases and produce financial models for our performance business to help all of our implementation teams prioritize competing priorities
  • Provide in-depth market, industry, and opportunity analysis
Qualifications for advertising product manager
  • Entrepreneurial mindset, startup experience will be valued
  • Inherent passion about technology and marketing
  • Experience working directly with agencies to understand needs, and delivering a service / solution
  • 7+ years technology industry experience
  • Software, technology, program or product management experience preferably with a media related product
  • Minimum 10+ years of software development experience or 5+ year in a hands-on measurement role
5

Advertising Product Manager Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of advertising product manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for advertising product manager
  • Own portions of the roadmap for our advertising platform and products
  • Provide a strong sense of ownership and focus on execution
  • Define the success metrics for products or services and track performance
  • Develop product requirements for new initiatives
  • Partner with page owners across devices to ensure a unified customer experience
  • Define high quality, simple product roadmaps based on on the product vision
  • Work closely with engineering teams and design teams to deliver products to market
  • Analyze market and product trends, incorporating real-time feedback from global sales, clients, and other internal partners, third-party market research
  • Monitor product adoption, proactively find opportunities and make actionable recommendations to drive product uptake and effectiveness
  • Work cross functionally with multiple constituencies, including Sales, Operations, and Product Marketing, to provide input on training, marketing material/collateral and product roll out strategy and processes
Qualifications for advertising product manager
  • Experience in media industry, online advertising, web-based technologies and/or big data
  • Experience as product or program manager within Agile/SCRUM enterprise-scale software development environments
  • Proficient in a scripting/programming language Python, Java, C++
  • Experience build cloud based solutions
  • Experience launching new products and services
  • An outstanding oral and written communicator

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