Market Research Manager Resume Samples

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AK
A Kunze
Abelardo
Kunze
262 Grady Station
Los Angeles
CA
+1 (555) 524 8098
262 Grady Station
Los Angeles
CA
Phone
p +1 (555) 524 8098
Experience Experience
06/2016 present
Philadelphia, PA
Market Research Manager, Senior
Philadelphia, PA
Market Research Manager, Senior
06/2016 present
Philadelphia, PA
Market Research Manager, Senior
06/2016 present
  • Be a thought leader both internally and externally with customers by presenting insights and implications from BASF market research
  • Commit to "hiring the best" internally and externally
  • Identify & recruit talent for positions within the marketing group and BASF
  • Support other members of the sales & marketing team to ensure that company sales and financial goals are achieved
  • Manage a direct report who is responsible for completing detailed analytical review of all relevant market research data
  • Integrate and lead the executive dashboards for US Crop across all market research and marketing vendors
  • Participate in cross functional product launch teams to maximize the potential for all BASF product launches
12/2009 12/2015
Chicago, IL
Senior Market Research Manager
Chicago, IL
Senior Market Research Manager
12/2009 12/2015
Chicago, IL
Senior Market Research Manager
12/2009 12/2015
  • Working with internal and external resource to oversee the fieldwork initiative
  • Define processes, establish resources, and manage programs that gather and analyze competitive intelligence
  • Work with other companies or industry associations to advance market research industry standards
  • Negotiating with colleagues at all levels to establish priorities and drive innovation
  • Managing the day-to-day deployment of surveys, working with the Selections team and online platforms
  • Create and implement technology, tools and solutions to ensure the adoption of best practices in market research
  • Supporting change management and readiness efforts as program and outputs evolve
08/2007 10/2009
Chicago, IL
Market Research Manager
Chicago, IL
Market Research Manager
08/2007 10/2009
Chicago, IL
Market Research Manager
08/2007 10/2009
  • Partnering with key stakeholders in the EMEA region to identify the key business priorities and how research can support these priorities
  • Own the agency relationships for all EMEA market research projects. Manage individual research projects from start to finish, including all internal communication updates to regional research lead and internal stakeholders, managing internal expectations
  • Getting buy-in and customizing the communications of the research findings so they have the broadest impact on the business
  • Creating and tailoring presentations for individual teams and markets, for example taking a global presentation and turning it into a European document
  • Synthesis of insights and broad communications of key findings through internal learning sessions, newsletters and social media
  • Understand how the different regulatory environments across Europe impact on research design and execution
  • Develop and manage the third party research calendar (syndicated research), as well as the distribution of reports to relevant stakeholders
Education Education
Bachelor’s Degree in Business
Bachelor’s Degree in Business
University of Memphis
Bachelor’s Degree in Business
Skills Skills
  • Ability to be a quick study, having strong technical aptitude and analytic skills
  • Strong skills with productivity tools such as PowerPoint, Word and Excel as well as knowledge of visualization tools such as Tableau
  • Excellent problem-solving skills; strong ability to proactively identify and implement effective solutions
  • Strong Excel knowledge including Pivot Tables and formula building
  • Strong written and verbal communication skills; ability to summarize and present information in a way that provides clarity and interest
  • Solid critical thinking skills (e.g., the ability to conceptual frame problems and to identify how to solve them)
  • Strong Analytic skills and ability to bring insights to life through a rich portfolio of market research, data, and marketing sciences
  • Strong business acumen and ability to derive strategic business implications from disparate forms of research
  • Strong critical thinking skills (for example: the ability to conceptually frame problems and identify creative solutions)
  • Highly proficient with Excel and Power Point
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15 Market Research Manager resume templates

1

Market Research Manager Resume Examples & Samples

  • Partnering with key stakeholders in the EMEA region to identify the key business priorities and how research can support these priorities
  • Framing appropriate and achievable research objectives
  • Designing suitable methodologies to deliver to the agreed upon objectives and which will provide actionable insights
  • Identifying the most qualified research partners to meet the business requirements
  • Own the agency relationships for all EMEA market research projects. Manage individual research projects from start to finish, including all internal communication updates to regional research lead and internal stakeholders, managing internal expectations
  • Getting buy-in and customizing the communications of the research findings so they have the broadest impact on the business
  • Creating and tailoring presentations for individual teams and markets, for example taking a global presentation and turning it into a European document
  • Integrating with key teams internal to Research & Analytics team as well as externally to build 360 degree assessment of all findings pre and post research
  • Leveraging primary and secondary research to drive deeper customer understanding and revenue impact
  • Synthesis of insights and broad communications of key findings through internal learning sessions, newsletters and social media
  • Working with internal Sourcing and Vendor Management team to identify preferred partners and maintain quality control systems and ongoing reviews of external agencies. Develop and implement a supplier review system
  • Understand how the different regulatory environments across Europe impact on research design and execution
  • Develop and manage the third party research calendar (syndicated research), as well as the distribution of reports to relevant stakeholders
  • Extensive professional experience with at least some of this experience beyond market research; ideally including either execution and/or strategy responsibilities in marketing, product, sales or corporate strategy
  • Proven experience of account management experience from working within a MR agency
  • Financial products or financial services related experience is a significant bonus but not essential
  • Experience of working with intermediated businesses essential as is knowledge of b2b research
  • Proven experience of working with all main market research techniques and methodologies, both quantitative and qualitative. Including but not exclusive to brand tracking, client satisfaction, ad testing, conjoint, segmentation, thought leadership research
  • Track record of forming trusted advisor relationships with internal partners or external clients
  • A proven track record of triangulating and analyzing disparate data sets, often combining data from different projects, and turning them into business recommendations and actions
  • Familiar with both ad hoc and syndicated data sets
  • Team player with experience interacting with different functional areas and personality styles
  • Proven ability of managing multiple stakeholders across different channels
  • Ability to think outside the box in terms of project deliverables and how to engage effectively with stakeholders who can have different and sometime competing needs
  • A “can-do” attitude and a willingness to learn and succeed
  • Willing to get hands dirty and ‘go the extra mile&#8217
  • Working knowledge of statistical methods such as regression, factor analysis, conjoint and segmentation
  • BA/BS in statistics, economics, or market research preferred; MBA or Master’s degree a plus
2

Market Research Manager Resume Examples & Samples

  • Plan and manage both strategic and tactical concept testing studies for marketing segment managers to optimize current and future retail bank offerings
  • Work with the demand forecasting team to run ad hoc product demand tests
  • Share research with key stakeholders through scheduled research presentations and informal communications
  • Manage the budgets and schedules for research projects
  • Orchestrate and view focus groups to make sure business partner questions are answered and to ensure moderator fully probes salient issues
  • Keep business partners up-to-date on current and upcoming projects
  • Provide backup support to rest of market research team as needed
  • Use other research methods as appropriate
  • Bachelor degree in Marketing, Communications or related field. Masters preferred
  • Minimum of 10-years marketing research experience, including research management
  • Strong PowerPoint and Excel skills
  • SAS or SPSS programming experience. SPSS or Base SAS certification is required within three months of hire date
  • Online survey tool experience
  • Research team management experience
  • Desired: familiarity with and interest in financial services, especially related to consumer investing
3

Market Research Manager Resume Examples & Samples

  • Project Management – ensure cross functional execution of tactics designed to maximize individual store performance; establish and manage time lines and accountabilities around individual real estate analytics projects; participate in key real estate meetings to help develop real estate strategies; provide real time trade area analysis during key Real Estate meetings; follow up with cross functional partners on a consistent basis to ensure that marketing, inventory, promotional and planning efforts all continue to drive success in our current locations
  • Analytics – provide impartial, well-supported recommendations through analysis and reporting; help develop and maintain real estate analytics calendar and archive; develop standardized reporting to inform the real estate team; provide market reviews and assessments; coordinate market, store, and customer analysis as needed to provide insight for the real estate team; identify and quantify risks and opportunities associated with various real estate decisions; conduct scenario or “what if” predictive modeling to inform real estate and other decisions; work closely with cross functional partners to ensure that market and store level analytics drive actions; support company initiatives with strategic, financial, and analytical leadership
  • Influence – effectively communicate learnings both verbally and in writing; act as team leader to manage roles, make sure accountabilities are set and understood by all parties; work effectively on cross-functional teams
4

Market Research Manager Resume Examples & Samples

  • Provide proactive consultation to business teams guiding brand strategy through synthesized consumer, analytic, market and competitive insights and recommendations
  • Lead consumer and analytic projects specific to business area of responsibility, with particularly strong emphasis on identifying innovative methods and approaches that promote deeper levels of consumer understanding
  • Track relevant marketplace trends to identify and champion business opportunities along with related activation plans
  • Advanced degree preferred in Economics, Business, Marketing or related discipline
  • 5 years of Consumer Products Marketing Research experience
  • Hands-on experience, strong knowledge of business analytics and syndicated services (including pricing analytics, marketing mix, IRI / Nielsen scanner and panel applications) TITLE LOCATION Sr Statistical Analyst Darien, CT Director, Marketing Analytics Saddle Brook, NJ Algorithm Engineer - Digital Advertising NY, Boston, Chicago or Dallas, Ft. Worth Inventory Optimization Analyst New York SVP, Collections (Operations, Strategy, Analytics) Las Vegas, NV analyst, analytics, market research, secondary, Nielsen, IRI, data analysis, business analysis
5

Market Research Manager Resume Examples & Samples

  • Bachelor's degree in Business Administration, Marketing, Psychology, or a related field of study
  • Experience with online survey tools (e.g. Survey Monkey and Qualtrics)
  • Strong analytical and Excel skills
6

Market Research Manager Resume Examples & Samples

  • Collaborate with stakeholders to understand and document the business objectives and how research will be used to inform business decisions
  • Synthesize existing relevant insights. Act as clearinghouse and integrate relevant existing primary and secondary research
  • Design competitive intelligence, qualitative and quantitative research plans to meet research objectives
  • Collect, summarize, analyze, and interpret data, write reports, and make actionable recommendations
  • Write requests for proposals, conduct vendor selection and manage vendors for complex projects
  • Delivers presentations of research findings to executives and other internal stakeholders
  • Keep up to date on latest trends in research techniques
7

Market Research Manager Resume Examples & Samples

  • Leads and/or facilitates all Market Research product related research projects
  • Promotes research findings and key achievements to L&P through appropriate channels, including regular reporting, research repositories, newsletters, team & departmental meetings, etc
  • Utilizes market research trade associations to grow market research knowledge
  • Develops a process to analyze and derive actionable insights from research data for product development and support
  • Develops presentations and support for recommendations based on research conducted
  • Maintains a repository of research results; keep results well organized and current
  • Sources information from secondary research sources including syndicated data, competitive intelligence, business intelligence, industry associations & publications, web queries, etc
  • Educates and makes recommendations to project stakeholders demonstrate business value in utilizing the analysis
  • Executes research related to market segments, product offerings, customer experience and other topics as needed
  • Communicates actionable findings to non-technical audience in clear and concise language
  • Strong influencing and communication skills (i.e. verbal communication, presentation skills, ability to handle/overcome resistance, drive conversations to constructive closure, etc.). Experience communicating complex ideas/topics clearly and concisely
  • Ability to be a strong liaison between market research and product development
  • Extensive experience designing quantitative and qualitative research projects for product development and/or support
  • Proven track record to manage to turn voice of consumer/customer into insights for organization
  • Able to see the “big-picture’, yet exceptionally detail oriented to produce accurate results
  • Bachelors or Master Degree in related field – MBA, Math/Statistics, Marketing, Marketing Research, etc
  • Knowledge of insurance products
  • Ability to use SAS or SPSS for analysis
  • Experience in converting consumer/customers insights into input for product knowledge
  • Experience in survey coding, deployment, and analytic approaches
  • Experience in product research related to financial services
  • Ability to synthesis data from multiple sources into consumer/customer insights
8

Market Research Manager Resume Examples & Samples

  • Manage research project workflow, administration, and delivery with a strong adherence to deadlines and an eye for continuous process improvement
  • Design, administer, and analyze qualitative and quantitative research studies using proven methodologies
  • Develop position as an expert in monitoring trends in K-12 education, serving as an internal consultant for a variety of strategic activities
  • 3-5 years of market research, consulting, or statistical analysis experience
  • Bachelor's Degree in statistics, marketing, mathematics, market research, economics, or related field, Master's/Professional Degree preferred
  • Experience with Qualtrics, Sawtooth, R, and/or SAS strongly preferred
  • Strong survey authoring, data manipulation, analytical and critical thinking skills
  • High interest in the education industry
  • Comfort with fast-paced work environment and management of multiple projects at any given time
9

Market Research Manager Resume Examples & Samples

  • Develop an annual plan of research and data analysis to support the academic planning cycle and strategic objectives of Inside Services Partnerships ensuring robust information is available in a timely manner
  • Manage internal CRM data responding to requests for information from the wider Marketing Team and providing on-going intelligent analysis of activity and audiences
  • Effectively prioritise and manage a varied workload and res pond to a wide range of requests for qualitative and quantitative information and research across Inside Services
  • Research, analyse, collate, distil and present high quality, accurate outputs in a range of formats dependent on the project and specified requirements ensuring the original brief is met
  • Analyse and track the performance of market competitors using a range of data, metrics and other relevant information. This will include recruitment performance, employability data, student satisfaction, degree classification, SSR, market positioning, etc. to create benchmarking and performance analysis
  • Source, analyse, synthesis and distil a wide range of internal and external information including HESA, UCAS, NSS, DHLE, QAA, British Council, SLC and HN data
  • Present complex data in a meaningful and engaging way
  • Track and analyse the market and regulatory environment in the Higher Education sector in the UK and overseas
  • Regularly report on market trends, student motivations and behaviour
  • Support new market entry through the supply of meaningful market/country information
  • Undertake effective market testing of marketing and student recruitment campaigns and initiatives via focus groups and workshops
  • Develop and manage an information/research storage system
  • Develop and manage high quality research agencies to out-source work where appropriate
  • Providing the volume of high quality information and prioritising workload
  • Prepare for Partnership Launch
  • Prepare formal Programme Readiness Assessments and Institutional Readiness Assessments
  • Degree with a significant research/stats component
  • Relevant research and analysis experience of working either in a Higher Education setting or policy research, business analytic, research agency, etc
  • Proven track record in the delivery of research/analysis projects
  • Experience with multiple research methods preferred (e.g., databases, business intelligence/analytics software, surveys, focus groups)
  • Experience working with high-level customer contacts
  • International experience working with different cultures and in a global organization preferred
  • Adept at using Microsoft Office suite (Excel, Access, Word, PowerPoint and Outlook), use of other analytic and business intelligence software tools (MicroStrategy, SPSS) helpful
  • Knowledge and experience of CRM systems
  • Ability to be a quick study, having strong technical aptitude and analytic skills
  • Ability to work in marketing and customer pre-sales situations
  • Excellent planning and time management skills, multi-task and set priorities, thrive in team culture
10

Market Research Manager Resume Examples & Samples

  • Maintain and Develop relationships with current clients with a plan to cross sell and introduce new services
  • Ensure maximum client satisfaction through high level of client service standards in line with client expectations
  • Lead the client servicing team and ensure that staffs are trained to handle client requirements
  • Monitor research projects including preparation, approval and delivery of proposals, reports and presentations to ensure quality, schedule and overall customer satisfaction
11

Market Research Manager / Director Resume Examples & Samples

  • Deep knowledge in one or more industries
  • Experience with both consumer and business-to-business research
  • Fluency in multiple relevant languages
  • Creative in designing research to meet clients' information needs and budgets
  • Advanced degree in business or a field related to market research
  • Interest in the stock market is helpful, but not necessary
  • LI-Recruiter *LI-Priority *LI-CL1
12

Market Research Manager Resume Examples & Samples

  • Educated to degree level or equivalent, preferably in marketing, business, with specialization in econometrics or research desirable
  • Experience of driving Customer Experience programmes in corporate organisations and delivering improved Customer Satisfaction as a result
  • Experience of research methods across qualitative/quantitative and online methods
  • Experience working with a wide range of stakeholders at various levels
  • Passion for customer insights
  • Communication, relationship building and influencing skills
  • Analysis skills: data analysis, organising/sifting through data, report writing
  • Awareness of dealing with a range of research agencies
  • Collaboration skills
  • People management and team building skills
  • Commercial and Budget management skills
  • Proven track record in the delivery of research projects
  • Experience of online research panel(s)
  • Commercial mindset
13

Market Research Manager Resume Examples & Samples

  • Min. Bachelor Degree from Psychology, Marketing, Statistics or Business
  • Has minimum 3 years working experience in Market Research/Consumer Insight
  • Strong in quantitative survey
  • Excellent in analytical skill and driven
  • Able to write and speak in English
14

Ca-market Research Manager Resume Examples & Samples

  • Project coordination and implementation: Manage multiple market research projects at once, within timeline and budgets, including working closely with colleagues in our Operations groups to oversee all operational components of projects
  • Client relationship management: Work with clients, in consultation with the Vice President to develop and design appropriate solutions based on the research approaches and products that are best suited to meet their needs
  • Assist in the preparation of proposals, delivering research design and methodological advice to our clients and designing questionnaires
  • Perform data analysis and verification, draw conclusions; prepare reports and presentations; make recommendations from the data results based on the client’s requests and business issues
  • 2-3+ years’ experience in a research environment
  • Ability to manage multiple projects simultaneously while maintaining a strong client service orientation
  • Strong quantitative research, analytical, interpersonal and problem solving skills
  • Ability to draw insights and tell a story with data
  • Superior organizational skills, unflagging attention to detail & demonstrated commitment to the accuracy and completeness of information
  • Work well in team environment
  • Bachelor’s Degree or equivalent related experience
15

Senior Market Research Manager Resume Examples & Samples

  • Improve the groups foundational knowledge regarding research methods
  • A Bachelor’s Degree in Social/Marketing Sciences, Business, or related field of
  • Extensive experience and expertise in all aspects of primary market research
  • MBA, MS or related graduate degree
  • 2-5 years of experience measuring business to business campaigns
16

Market Research Manager Resume Examples & Samples

  • To provide regular information and analytical support related to market trends, consumer behavior and brands perception
  • Determine internal Clients' needs in research. Undertake / coordinate ad-hoc research projects focused on understanding of consumer behavior, brands perception & usage
  • Establish effective and efficient business relationships with Research agencies. Participate in supplier selection and evaluation
17

Market Research Manager Resume Examples & Samples

  • Providing consultation to the Devices commercial marketing group in framing their key product demand and marketing business questions and in the development of an appropriate analytical plan to address these key issues
  • Using commercial audience insights to represent the ‘voice of the market’ and drive an insight platform designed to support key commercial Devices marketing and engineering business partners
  • Managing a product research portfolio that ensures that commercial product roadmapping is rooted in commercial need spaces and that these are clearly differentiated from Surface competition
  • Managing a research portfolio that promotes audience relevant go-to-market value proposition options for Microsoft devices
  • Driving choice modeling exercises to support pricing and SKU research efforts for business planning
  • Driving “proactive insight analyses” and flash polls to help drive insight around emergent Devices product marketing and business planning research needs
  • Collaborating with other research managers both within the broader Windows research team as well as the central marketing research team in the execution, analysis and presentation of insights to ensure a holistic understanding of the commercial business issues
  • Being a positive contributor to the CMR commercial researcher community to ensure collaboration on core audience insights are managed across the organization
  • Contributing to building a research consulting organization that delivers actionable and relevant insights that drive tangible business outcomes
  • Expert in integrating commercial research and large amounts of internal and external data (quantitative and qualitative) to develop strategic and actionable recommendations
  • Strong knowledge of analytic and modeling tools (transactional level, segmentation/targeting using behavioral and demographic data preferred)
  • Must be knowledgeable with different quantitative and qualitative research techniques and have familiarity with both univariate and multivariate statistical techniques
  • Proven knowledge in working with syndicated data sets, such as mobile advertising spending data (Competitrack/Kantar), devices sell-thru data sets (NPD/GfK) and campaign tracking data sets (Nielsen IAG)
  • Excellent communications, storytelling and influencing skills
  • Exceptional cross-group collaboration
  • Experience managing vendors
  • Must be comfortable with “blank sheet of paper” exercise-must love creating and building, being smart about leveraging what is there but also envisioning what isn’t there
  • Highly proficient with Excel and Power Point
  • BS/BA in quantitative business, marketing, research, or equivalent experience
  • Discipline Leadership: As market research discipline leaders, we effectively frame business issues, draw from a breadth of methodological and analytic strategies to evaluate business issues, and generate valid and actionable conclusion from data. This includes consulting on and critiquing research done outside of our team
  • Impact Driven: Being impact driven means that we invest our energy and define our success based on how well we support the company’s business objectives
  • Objective: As objective internal partners, we are willing to challenge strongly held assumptions with facts. We are willing to consistently and respectfully present an unbiased view, even under pressure
18

Market Research Manager Resume Examples & Samples

  • Execute a core program of research with Office 365 customers
  • Evolve a satisfaction and experience measurement program for Office 365 that leverages behavioral and attitudinal data, one that can best provide insights to drive action
  • Provide thought leadership by identifying and recommending research methods or analytical approaches that address short and long-term business objectives
  • Provide analysis and reporting to help the business understand how customers are feeling, trends, and what to focus on
  • Collaborate with other research managers in the analysis and presentation of insights to ensure a holistic understanding of trends
  • Contribute to building a research consulting organization that delivers actionable and relevant insights that drive tangible business outcomes
  • Strong project management skills, including running a large program (ideally experience with both tracking and ad hoc research)
  • Experience managing multi-faceted market research programs (qualitative and quantitative) including study design, vendor management and project management
  • Solid critical thinking skills (e.g., the ability to conceptual frame problems and to identify how to solve them)
  • Business acumen and the ability to derive strategic business implications from disparate forms of information
  • Flexibility and the ability to deal with ambiguity
  • The ability to work collaboratively within and across teams, and confidence in interacting with senior business partners, executives, and their teams
  • Polished communication and presentation skills
  • Competencies Needed For Success in Customer and Market Research
  • As a Marketing Research manager in the Microsoft customer and market research team, you will have an opportunity to work on epic business problems which have the possibility of changing how people work, play, socialize, and learn
19

Senior Market Research Manager Resume Examples & Samples

  • End-to-end program management of current CPE research including: scope, schedule, budget, deliverables and quality
  • Delivering clear and timely communications of program updates to executive sponsors, stakeholders and teammates
  • Helping to design and improve CPE measurement, in collaboration with extended team
  • Designing new analytic approaches with various types of data (e.g., survey, telemetry, social intelligence, and business metrics) to improve our understanding of what drives customer and partner satisfaction and business performance
  • Working closely with CMR’s platform team to establish and operate infrastructure needed to support long-term measurement evolution
  • Supporting change management and readiness efforts as program and outputs evolve
  • Driving continued efficiencies across processes and tools
  • 6+ years of research consulting experience with strong measurement background
  • Demonstrated ability to create and manage the execution of large research programs, with an eye on finding efficiencies and innovating measurement
  • Experience with customer experience and satisfaction measurement a plus!
  • BA Degree or equivalent industry experience
  • Strong and broad knowledge of research methodologies and analytic techniques
  • Strong problem solving skills and the ability to dive into details and drive issue resolution
  • Business acumen, with an emphasis on marketing and sales a plus
  • Excellent communications and influencing skills
  • Exceptional cross-group collaboration and team leadership
20

Market Research Manager Resume Examples & Samples

  • Work closely with a team of research and analysis specialists to design, implement, and manage all phases of market research and strategic communications projects
  • Provide project direction, design and analysis
  • Develop a deep understanding of specific client business issues and conduct deep analysis of research results to help drive strategy and business planning
  • Partner with clients to ensure that our research meets their needs
  • Supervise a team of Analysts
  • Strategic thinker, project manager, and strong desire and ability to lead teams
  • Solid communication, writing and presentation skills; commitment to quality and creativity
  • Superior analytical capabilities; detail-oriented and comfortable working with numbers
  • Interest and ability to translate numbers into actionable recommendations for clients
  • Demonstrated initiative and ability to manage full life-cycle of projects
  • Proficiency in Microsoft Excel, PowerPoint and Word; experience with statistical software (specifically SPSS) is preferable but not required
21

Market Research Manager Resume Examples & Samples

  • 7+ years experience in Market Research role
  • Experience with qualitative and quantitative marketing research techniques
  • Experience in managing simultaneous multiple projects
  • Project and Vendor management experience
  • Experience with Microsoft Office Suite (Excel, Word, PowerPoint)
  • Product launch marketing research experience and/or early phase market development research
  • Background in Voice of the Customer and Product Development market research
  • Cardiovascular experience and/or physician target customer experience
  • Global research experience
  • Supplier selection and negotiation experience
  • Budget development and management experience
  • Previous Medtronic experience
22

Market Research Manager Resume Examples & Samples

  • 8+ years total experience in Technical/Business Program or Product Management (Product Strategy, Product Mgmt, Business Case formulation, Value Chain Analysis, “What-If” scenario modeling and simulations, Strategic Partnerships, etc)
  • Management of Band 7 Employees
  • Knowledge of venture-backed ecosystem
  • Experience performing detailed competitive analysis of technologies as well as feature/function “extrapolation”
  • 5+ years conducting thorough Market analysis for various technology sectors and competitive Intelligence across players, competitors and the overall value chain
  • Bachelor's Degree in Business and/or Engineering related fields of study
  • Master's degree required (MBA, MIS, M.S. in Engineering, M.S. Finance)
  • Strong financial analysis skills with experience in evaluating new platforms & technologies (TCO) and ability to develop/analyze business cases, product profitability models, and budgets
  • Strong leadership skill and excellent written and verbal communications skills to clearly layout problem statements, analysis and recommendations
  • Strong analytical, presentation, and leadership skills
  • Knowledge on video and/or wireless platforms, M2M, set top and/or consumer electronics devices, application development, Network system and technologies
  • Strong telecommunication and media business experience
  • Good understanding of Software Development methodologies and Product Development
  • Management Consulting background
23

Market Research Manager Resume Examples & Samples

  • Manage market research studies including project management, design, execution, and data analysis to help provide critical market knowledge
  • Develop market research plans to investigate customer online purchase requirements, workflows, and preference in Greater China aligned with business priorities
  • Devise procedures/methodology, and conduct both qualitative and quantitative market research, including creation of survey questionnaire and discussion guide, concept and usability testing with customers, and implementation of changes if needed
  • Represent voice of the customer and maintain up-to-date knowledge on market trends, competitive landscape, and potential impact to Agilent's digital channel business
  • Collaborate closely with customers, local Sales, local Outbound Marketing, and Solution Units to drive market research projects to completion within project timelines
  • Possess a solid understanding of industry secondary data and syndicated sources as well as their strengths and weaknesses
  • Translate research findings into concise insights and actionable recommendations to facilitate clear decision making by the Digital Channel leadership team and other internal stakeholders
  • Ensure market research projects within budget and identify opportunities for cost saving when appropriate while in accordance with finance and ethical compliance guidance
  • Determine best fit for project outsourcing, and manage vendor relationship through selection process, and well-defined scope / spend / deliverables
  • BA/BS degree in Science or Business required, advanced degree preferred, MBA a plus
  • 5+ years of experience in market research, statistical analysis, competitive intelligence, with online business experience a plus
  • Experience with a variety of B2B market research methods both qualitative and quantitative, including primary survey research techniques, segmentation, concept-creative testing, focus groups, etc., and secondary data mining on emerging and disruptive industry trends
  • Strong strategic and analytical skills to develop a holistic view from discrete pieces of data to form insightful observation, as well as clear and actionable business implications
  • Effective written and verbal communication skills, including the ability to interact effectively with and present to all levels of the organization, take complex topics and create compelling narratives for different audiences, and build consensus around findings and recommendations
24

Senior Market Research Manager Resume Examples & Samples

  • Partner with franchise leadership in the development of new and existing business strategies and tactics and as a result, share accountability for business results
  • Conduct both primary and secondary research methods and consult with Business Analytics partners on incorporating third party data when appropriate to support research findings, identify appropriate research targets, prepare market research stimuli and weight market research samples
  • Responsible for timely initiation and completion of projects, designing the overall methodology and data presentation plan as well as customer satisfaction with project implementation and design
  • Must have strong ability to orchestrate and execute a large number of projects while looking to continuously improve processes, quality and efficiencies
  • Demonstrate flexibility and agility in research approach and timing to accommodate changing business needs
  • Take a leadership role in staying abreast of emerging healthcare/biopharmaceutical industry trends and monitor primary market research studies for the emergence of insight that can help to explain the impact of trends on the business
  • Lead/direct third party suppliers or outsourced resources in a variety of market research activities
25

Market Research Manager Resume Examples & Samples

  • Successful researchers in the Customer and Market Research team utilize research (primary and secondary) to provide consulting to their business partners. We strive not just to provide data, but to provide context and meaning in this data. Driving and influencing business decisions are what fuel our desire for impact. This research consultant will be responsible for infusing consumer insight into the business planning process, ensuring that we are bringing the right product portfolio to market
  • Managing and deploying the shopper journey across the PC category; delivering insights, managing action planning and partnering with business leaders in delivering end to end business change across OEM, Retail, Digital and Surface businesses
  • Partner across the CCG organization to influence the research agenda and ensure category needs are reflected in the definition of deliverables and outputs to drive the business
  • Support the seasonal Windows category strategy and related deliverables in partnership with CCG aligned to product priorities, shopper and market trends and insights
  • Deliver presentations with updated insights to the corporate and field teams across key business topics along the purchase path
  • Build a rhythm of inputs to support the business with insights beyond the Core Computing Devices category to help identify opportunities across all Microsoft consumer lines of business - from Surface, Office and PC Accessories across to Xbox and emerging categories
  • Driving ‘proactive insight analyses’ and flash polls to help drive insight around emergent business planning research needs
  • Collaborating with other research managers both within the broader Windows & Devices Product Research team as well as the Central Market Research team in the execution, analysis and presentation of insights to ensure a holistic understanding of consumer business issues
  • Being a positive contributor to the Central Market Research consumer researcher community to ensure collaboration on core audience insights are managed across the organization
  • Expert in integrating consumer research and large amounts of internal and external data (quantitative and qualitative) to develop strategic and actionable recommendations
  • Strong knowledge of analytic and modeling tools (transactional level, leveraging behavioral and perception data preferred)
  • Strong knowledge of advanced, choice-based modeling research techniques, such as discrete choice, MaxDiff, SEM and conjoint analysis
  • Must be comfortable with ‘blank sheet of paper’ exercise-must love creating and building, being smart about leveraging what is there but also envisioning what isn’t there
  • Highly proficient with Excel and Power Point BS/BA in quantitative business, marketing, research, or equivalent experience
  • Retail or sales experience or insights experience in these fields
26

Market Research Manager Resume Examples & Samples

  • Strong Excel knowledge including Pivot Tables and formula building
  • Foundational expertise in all aspects of primary market research (qualitative and quantitative) ranging from research design, methodology, analysis, reporting and storytelling
  • Strong Analytic skills and ability to bring insights to life through a rich portfolio of market research, data, and marketing sciences
  • Consulting skills and high EQ
  • Strong passion for technology and consumer technology trends
  • Strong critical thinking skills (for example: the ability to conceptually frame problems and identify creative solutions)
  • Comfortable working with ambiguity
  • Strong communicator who can deliver polished presentations, communications and storytelling to executive audiences
  • Experience with supplier/vendor management, and project management
  • Contribute to building a research consulting organization that delivers actionable and relevant insights and drives tangible business outcomes
  • Bachelor’s Degree in Social/Marketing Sciences, Business or related field
  • 5 years of Market Research or Business Analysis/Consultation experience
  • The ideal candidate will also possess an MBA, MS or related Graduate Degree
  • Demonstrated understanding and interest in the technology business strongly preferred
27

Market Research Manager Resume Examples & Samples

  • High attention to detail including proven ability to manage multiple, competing priorities simultaneously
  • Ability to think strategically, persuade stakeholders effectively, and execute methodically
  • Superior verbal and written communications skills
  • Ability to work in a fast-paced, deadline-driven environment where continuous innovation is desired
  • Ability to quickly deliver actionable recommendations based on the synthesis and analyses of findings
  • Willingness to roll up your sleeves and do whatever is necessary to drive projects to completion
  • Execute on all aspects of market research in order to further the business – assess stakeholder needs, design comprehensive studies, conduct the research, synthesize and report the findings, and make recommendations on business implications and next steps
  • Continually monitor the competitive landscape
  • Provide insight into potential new and emerging markets
  • Identify and synthesize appropriate secondary research
  • Bachelor’s degree in Business Administration, Marketing, Psychology, or a related field of study required
  • International market research experience a plus
  • Knowledge of SPSS a plus
28

Market Research Manager Resume Examples & Samples

  • Manage the design and execution of research currently associated with the Customer and Partner Satisfaction Measurement Program
  • Deliver clear and timely communications of program updates to executive sponsors, stakeholders and teammates
  • Collaborate with team members to analyze results, identify key themes, and generate clear business recommendations on how to improve the satisfaction of Microsoft’s customers and partners
  • Provide thought leadership on how to improve Microsoft’s Customer Experience measurement program, leading our effort to incorporate various types of data (e.g., survey, telemetry, social intelligence, and business metrics) into our analysis
  • Experience with a broad array of quantitative and qualitative research methodologies used in market research
  • Background and experience in univariate and multivariate analytical techniques used in market research (e.g., clustering analysis, regression, Bayesian network analysis, etc.)
  • Proven ability to work with large, more unstructured data (e.g., social intelligence, telemetry, etc.) a plus
  • Experience with customer experience and satisfaction measurement programs a plus
29

Market Research Manager Resume Examples & Samples

  • Management of qualitative and quantitative research projects
  • Conduction of ad hoc research studies via onsite channels
  • Lead all agency serviced research work (brief; agency selection; project scope, timeline & cost alignment; project management; deployment of results & recommendations; follow up)
  • Work very closely with the different internal stakeholders to identify market & consumer research needs and to provide methodology recommendations
  • Propose and conduct various analyses and surveys (e.g. market research, budgets, competition monitoring, pricing, business cases) to support proactively business decisions
30

Market Research Manager Resume Examples & Samples

  • Identify appropriate research methodologies and partners, perform research and analysis, and work with partners to generate meaningful insights and recommendations
  • Consult with campaign teams on media research related topics specific to their campaigns
  • Triage ad hoc “hot” media research requests as they arise
  • Work with key partners to create prioritized learning agenda of impactful and achievable media issues for investigation
  • Deliver insights to stakeholders, including executive audiences, using impact and influence skills to gain agreement on recommended actions
  • Evangelize insights and recommended actions among community of communications professionals across multiple organizations, both within Microsoft and among our vendor community to ensure that learning is acted upon and produces meaningful positive impact
  • Drive the digital disciple forward and provide thought leadership on digital and media research related topics, be on top of new developments in the industry and develop and land best practices
31

Market Research Manager Resume Examples & Samples

  • Establishing and executing the overall global Digital research strategy, working closely with other members of the global Digital research team, and supporting the global Analytics research agenda
  • Building effective relationships with clients in the Practice and their support functions (Marketing, Sales, Operations, etc.) both in the Dublin Centre for Innovation and beyond, to ensure sponsorship and utilization of research services
  • Supporting Accenture business development teams with varying types of client-focused analysis: company profiles, market segment profiles, analysis of Accenture competitors, ecosystem analysis, issue-based research, data-driven research, financial analysis, business capability-related research
  • Building digital research assets that differentiate Accenture Research in the market
  • Representing Accenture Research in client-facing situations, for instance in proposals, workshops and live presentations which will be part of the regular activities in the Centre for Innovation
  • Deepening and refining our expertise in the subject matter (issues and trends) that are relevant
  • Identifying new sources of relevant analyst content and contribute to evaluations of external content for acquisition
  • Helping to supervise 1 local research specialist and developing more junior researchers across the team to position them to meet client demand
  • Actively contributing to Accenture both locally and globally. Taking part in team building activities, supporting the Centre for Innovation leadership, your local Accenture Research lead and the global Digital research team (e.g., contributing to team training, sharing your knowledge and actively participating in other team events)
  • Deep knowledge of the digital landscape and related technology and trends with - ideally - market research experience or a demonstrated equivalent skill
  • Candidates with relevant topical background would preferably come from a consulting environment, IT analyst firm, investment firm, communications provider or high tech industry
  • Working experience collaborating in a global team, coaching/managing of team members would be a plus
  • Knowledge of X-Digital and Analytics-related topics and Accenture offerings: Knowledge of Digital transformation effects, impact of digital disruption, Analytics/Big Data/Advanced Analytics market knowledge. Understanding of Accenture’s Digital Business organization structure, business areas, and key go-to-market offerings where analytics plays a critical part
  • Familiar with external market analysis and trends in these key areas and related technologies, especially as they relate to Advanced Analytics tools and services & Big Data, along with competitor positioning and offerings
  • Understanding and awareness of the dynamics of the enterprise Digital and IT industry, its history, and key stakeholders
  • Research skills: able to properly scope work, develop research proposals, and deliver high value, high-end research to Accenture and its clients
  • Understands various primary and secondary research methodologies and techniques, including when and how to apply them
  • Strong written and oral communications skills, including the ability to understand and define clearly the research requirements and expectations of the customer. Experience in marketing and selling a service to a specified customer group
  • Analytical ability: we want researchers who have demonstrated ability to turn large data sets into insights and can draw out the implications of the research they do and tell a compelling, business-focused story about the data that is relevant to Accenture’s business and clients
  • Personal credibility: to be successful in this role you need to be able to build a strong working relationship with some of the most senior executives in the practice and Accenture’s clients and hold your own with them in discussions about the industry. So you will be confident, outgoing, able to talk knowledgeably about your subject; but never arrogant. You also need to be able to work collaboratively with others both in person and remotely
  • Strong skills with productivity tools such as PowerPoint, Word and Excel as well as knowledge of visualization tools such as Tableau
  • Last but not least, a strong experience of working on international research projects within multicultural teams is a must, as this role involves a critical dimension of contributing to global Digital research projects and cross-pollinating with colleagues from all over the world. Proven ability to manage multiple researchers on cross-border/cross-team research projects – including end-to-end project management skills (e.g. scoping, budgeting, selling, staffing, QA, etc.)
32

Senior Market Research Manager Resume Examples & Samples

  • 7+ year experience in the design, execution, analysis, interpretation, and reporting of market research across key quantitative and qualitative research methodologies
  • Experience in B2B market research with some experience in digital technology sectors preferred; retail industry and business services research experience also a plus
  • Experience in working with data analytics tool such as SPSS, SAS, or other similar tool
  • Ability to tell a compelling story leveraging insights from various sources and to build a presentation using Power Point
  • Must live within commuting distance to Stamford, CT
33

Associate Market Research Manager Resume Examples & Samples

  • A minimum of a Bachelor’s degree is required; advanced degree in a related field preferred. Preferred areas of study include Finance and Marketing
  • A minimum of 5 years of competitive intelligence experience is required
  • Strong familiarity with the techniques used to gather and analyze market and company data
  • Ideal candidate would be a self-starter, independent from guidance with strong self-structure, having an organized and planner-type mindset
34

Market Research Manager Resume Examples & Samples

  • Graduated Bachelor’s Degree in the related field
  • Special Knowledge or talent : Experienced on market research both at qualitative and quantitative studies
  • Expected English Proficiency Level : Efficient
  • The person with disability can join this position
35

Senior Market Research Manager Resume Examples & Samples

  • Continuously improve the content and presentation of the surveys to meet Virgin Media’s insight needs
  • Help present the quarterly findings to the senior leadership teams at Virgin Media
  • Engage with key teams - in particular commercial, product and marketing - to understand their strategies and insight needs
36

Market Research Manager Resume Examples & Samples

  • Initiate and lead change to a discipline approach to gathering research
  • Anticipates, understands the totality of the business initiatives and clearly understands stakeholder needs
  • Actively engaged in competitive consumer experience
  • Work closely with other areas of the organization (Sales, Client Management, Proposals, Implementation, etc) to manage operational performance guarantee surveys
  • Custom Consumer and Client Research Studies
  • Manage multiple annual studies
  • Understands the measurement Net Promotor Score (NPS) and ability to build action plans against NPS studies
  • Point person for overall consumer market research
  • Knowledgeable in data management and analytical reporting
  • Making fact and data based decisions to improve the organization
  • Identifies solutions to non-standard requests and problems
  • Solves moderately complex problems and/or conducts moderately complex analyses
  • Works with minimal guidance; seeks guidance on only the most complex tasks
  • Consumer Experience and Survey Management Focus
  • Is knowledgeable in Qualtrics and Satmetrics tools
  • 5+ years of experience presenting materials to clients internal or external
  • 5+ years of experience resolving complex customer's issues
  • 5+ years of experience in a deadline driven environment
  • 5+ years of experience with Microsoft Word, Excel, Outlook, and PowerPoint
  • 5+ years of experience in data management
  • 5+ years of experience analyzing data to drive business decisions
  • 5+ years of experience of Consumer experience research
  • 2+ years of experience in Qualtrics or other online survey management tool
37

Market Research Manager Resume Examples & Samples

  • Is proficient with custom research methodologies, adept at supplier and internal stakeholder management, and is able to independently lead custom research projects to deliver compelling strategic and tactical insight
  • Analyze market and brand trends and performance
  • Capture and communicate these trends/performance dynamics via management and publication of monthly reporting
  • Monitor and manage marketing research programs within budget and identify opportunities for cost savings where appropriate
38

Market Research Manager Resume Examples & Samples

  • Business Acumen
  • Knowledge of market dynamics
  • Industry or audience expertise
  • Product knowledge
39

Market Research Manager CV Befristet auf Monate Resume Examples & Samples

  • MBA or Masters in a quantitative major or concentration preferred
  • 5+ years of pharmaceutical/related market experience, including working knowledge of various Market Research capabilities
  • Strong analytic, qualitative and quantitative primary market research capabilities
  • Demonstrated ability to proactively partner with brand teams and effectively operate and influence cross-functionally, across multiple geographies
  • Strong written and verbal communication skills; ability to frame issues and present to business stakeholders
  • Preferred: Knowledge of the pharmaceutical industry and healthcare marketplace dynamics
  • Required: Working knowledge of Microsoft Excel, Access and PowerPoint
40

Market Research Manager Resume Examples & Samples

  • The position conducts marketing research and proposes recommendations to business units, market/ product managers, and other key decision-makers. Routine tracking and analysis of critical trends and market indicators and adding value in the form of insightful analysis and actionable recommendations are key deliverables
  • Data analytics on fund level data to determine relevant trends in products, market share, etc... Owner of bi-annual process of calculating FTSE Russell benchmarked AUM by index family
  • Compile, analyze, and interpret primary and secondary marketing and industry information (syndicated studies and media searches) for the purpose of identifying and better understanding new opportunities and competitive challenges for FTES Russell. Interact with FTSE Russell associates to gather internal information relevant to marketing issues researched
  • Assume an active role in identifying strategically important issues to research and propose these projects to product managers and other key decision-makers. Work closely with project sponsors to ensure value-added information and interpretation is delivered
  • Communicate in written reports and oral presentations the findings of research efforts, and recommend strategies for action. This include client presentations
  • Manage primary research projects which may include surveys, personal interviews and focus groups
  • Oversee the work of outside vendors, communicating project objectives and guidelines, and closely monitoring quality to ensure FTSE Russell’s standards are met
  • Active role in setting the direction for new research methodologies and processes
  • Bachelor’s degree or equivalent required, Master’s degree preferred
  • Strong business acumen demonstrated through roles of increasing responsibility in a financial services firm
  • Excellent written, oral communication and presentation skills with excellent interpersonal and facilitation skills
  • Ability to lead results-oriented initiatives through influence and collaboration among peers and senior executives
  • Experience in negotiating contracts and vendor agreements
  • Experience with survey design and execution with a tool like Qualtrics
  • Experience with fund database tools like Morningstar Direct and eVestment preferred (but not required)
  • Data visualization experience preferred (Tableau)
41

Senior Market Research Manager Resume Examples & Samples

  • Leads, executes and serves as project manager of Magellan Rx Report from initiation to completion
  • Develops health plan and employer survey content and questions
  • Ensures quality methodology and analyze survey responses
  • Reviews quality of survey and paid claims data analytic results; scrutinizes data and identifies patterns, relationships and exceptions
  • Writes editorial copy of payor and employer survey, analytic results, methodology, and introduction
  • Interfaces with payer/provider consultants for key insights development
  • Works with clinical teams as needed for publications and market research projects
  • Liaise with publisher and ensure all publishing needs for the Magellan Rx Report are met
  • Edits written copy; in charge of change control
  • Facilitates lessons learned meetings after the completion of a trend report to identify enhancements and opportunities for subsequent reports
  • Works with market intelligence to review and understand competitor trend reports and how ours compares, differs, and changes needed to stay current/innovative
  • Works with leadership to determine additional Magellan Rx Report opportunities for our organization
42

Market Research Manager Resume Examples & Samples

  • Manage custom research projects from design to final report to support key business initiatives. Translates research findings into actionable insights that drive business decisions
  • Creates and manages timelines for custom research projects, collaborating with research vendors to deliver projects on-time
  • Ensures research screeners, questionnaires, and reports are designed and executed accurately by performing quality assurance function
  • Manages project budgets, ensuring projects are scoped and delivered within planned budgets
  • Manages ongoing brand tracking research, ensuring consistent delivery of scheduled reports, as well as timely response to ad-hoc questions
  • Designs and writes ad testing reports, delivering insights on UOPX and competitive advertising
  • Creates and administers key project / vendor documents, including Statements of Work, Master Services Agreements, and Purchase Requisitions
  • Maintains research and insights knowledge base. Organizes and documents key project documents and deliverables in shared library
  • Advanced skills with Analytical tools, including Excel, MS Word, and SPSS/SAS or other statistical package preferred
  • Experience working with Qualtrics and Medallia platforms preferred
  • Background and experience in univariate and multivariate analytical techniques used in market research (e.g., clustering analysis, regression, Bayesian network analysis, etc.)Ability to complete multiple tasks and meet deadlines in a fast-paced environment preferred
  • Exceptional planning, communication, and reporting skills
  • Strong project management skills and attention to detail
43

Market Research Manager Resume Examples & Samples

  • Build the Market Research function at Thumbtack from ground up, including tools, structure, and process
  • Help hire and build the Market Research team
  • Field, analyze, and report out on ongoing and one off quantitative and qualitative research
  • Be the voice of the customer and pro, including owning and evolving Customer and Pro segmentation and personas, and helping teams embed these insights into their decision making
  • Design and conduct ad hoc research including messaging and creative testing
  • Set up and facilitate ongoing customer and pro interviews and focus groups
  • Create compelling reports and narratives to rally the company around research findings
  • 4-8 yrs of relevant experience in a consulting/agency environment or in house at a B2C tech company
  • Strong quantitative and qualitative research experience
  • Ability to work cross functionally across the Marketing and Product teams
  • Advanced analytical skills (e.g. capable of performing a regression analysis)
  • Learn more about our culture, benefits, and perks
  • Follow Thumbtack on LinkedIn
44

Market Research Manager Resume Examples & Samples

  • Design and execute market research projects as required by the business, generating insights that enable effective and timely business decision making
  • Manage external market research partners and related spending in the commissioning of market research projects
  • Support the Strategy team by creating strategic research content related to future market demand, shifting needs, changing consumer and customer behaviors and deduct recommendations
  • Coordinate with different stakeholders on market research needs
  • Advise and consult different business units on market research projects
  • Disseminate research results within the organization
  • 8+ years of hands-on experience with proven experience coordinating market research activities within an international corporation
  • Deep understanding of automotive, consumer electronics and the broader technology landscape
  • Hands-on experience using market intelligence to drive business insight and business decision making
  • Experience working, and successfully navigating cultural differences, in three key customer regions, i.e., North America, Europe and Asia/Pacific
  • Masters or Bachelor’s degree in Management, Business Adm. and/or Social Sciences/Psychology and/or Mathematics/Statistics
  • Excellent project management and problem-solving qualities, executing key changes under tight timelines
  • Subject matter expert on qualitative and quantitative market research methods, social media monitoring
  • Ability to interface and collaborate effectively with key stakeholders; strong communication and presentation skills
  • High-performance and achievement-orientated attitude
  • Adapt to a quickly changing market landscape by demonstrating flexibility and initiative
  • Capable team player managing multiple relationships and projects simultaneously
45

Market Research Manager Resume Examples & Samples

  • Deliver in-depth primary research, analysis and insights across multiple primary and secondary research sources
  • Manage strategic market research projects and develop point of views POVs to impact business decision
  • Manage diverse stakeholders across business units and geographies
  • A Bachelor's degree in business, social/marketing sciences or related field of study. MBA, MS or related graduate degree a plus
  • 7 + years of market research or business analysis/consultation experience-Extensive experience and expertise in all aspects of primary market research qualitative and quantitative, from research design, methodology, analysis, reporting and storytelling
  • Strong storytelling and presentation skills, including comfort with presenting to executive audiences
  • Experience with communicating complex data concepts to senior executives-Retail marketing and/or retail research experience a plus
46

Market Research Manager Resume Examples & Samples

  • Provide research and business consulting for Commercial stakeholders, specifically
  • Experience in synthesizing internal and external information
  • Experience in communicating and collaborating with decision makers
  • Experience managing marketing research vendors
  • BS/BA in quantitative business, marketing, research
47

Market Research Manager, Senior Resume Examples & Samples

  • Design & implement regular communications for both internal and external audiences that communicate timely and relevant insights
  • Lead & shape the development of business assumptions that guide the overall strategies for US Crop
  • Monitor all assumptions vs. actual market development, and actively communicate deviations across the organization
  • Be a thought leader both internally and externally with customers by presenting insights and implications from BASF market research
  • Develop and maintain KPI's and communicate weekly to the organization
  • Integrate and lead the executive dashboards for US Crop across all market research and marketing vendors
  • Communicate regularly with Senior Management regarding business development, market development and the relevant conclusions from all market research activities
  • Manage a direct report who is responsible for completing detailed analytical review of all relevant market research data
  • Support other members of the sales & marketing team to ensure that company sales and financial goals are achieved
  • Participate in cross functional product launch teams to maximize the potential for all BASF product launches
  • Identify & recruit talent for positions within the marketing group and BASF
  • 8+ years’ experience in industry
  • 5+ years’ experience in market research analytics or related field
  • Extensive experience managing market research vendors and associated expense budgets
  • Demonstrated ability to lead large and complex projects across a sizeable organization
48

Market Research Manager Pharma Emerging Markets Resume Examples & Samples

  • Proactively drive insights into the business by working collaboratively on business issues with Therapy Areas, Regional and Country teams
  • Glocalise insights (Market Research Data and analytics) and support regional marketing and sales teams
  • Drive innovation and portfolio expansion through insights, identifying unmet and future customer needs
  • Keep a record of insights/fore-sights that are up taken by marketing or sales and the benefit delivered to the business
  • Engage Global and Affiliate marketing in allocated therapeutic areas to deliver insights to the Insight Bank. Monthly report of analysis and insights delivered
  • Collect insights, consequences and actions along with reports, analysis and all project files by allocated therapeutic areas and ensure system access to it for Sales organizations
  • Trend spotting predictive analysis and data that drives marketing and brand positioning and initiatives
  • Taking Dashboard, IMS Prognosis, Analytics Link and any other purchased data/information and converting into insights and foresights
  • Internet searches, google trends, library searches and TA scoping (mind maps) along with knowledge gathering and any other information source to converge to spring board insights
  • Be fully responsible for the execution of global market research studies, manage the collaboration between global, area and affiliates to ensure the generation of high-quality insights which impact the organization’s success
  • Leverage local knowledge and drive synergy projects with affiliates (Primary Market Research, forecasting, benchmarking analyses)
49

Enterprise Market Research Manager Resume Examples & Samples

  • Demonstrated strength in problem solving, strategy and analytics
  • Capable of driving insight to action through delivery of concise information
  • Strong customer focus and organizational skills with the ability to manage multiple projects
  • Deep knowledge of enterprise analysts
  • Business acumen. Understands how key metrics drive a business
  • High level of competence with Microsoft Office suite (in particular, advanced Microsoft Excel and PowerPoint skills) is essential
  • Highly proficient in excel modeling for forecasting and planning
50

Senior Market Research Manager Resume Examples & Samples

  • Drive the collection, synthesis, and activation of qualitative and quantitative insights that grow QuickBooks ecosystem and brand
  • Work with senior leadership to develop and implement strategies that make QuickBooks the brand that Accountants recommend to their clients and want to use for their own practices
  • Help teams incorporate Accountant insights into innovation initiatives, go-to-market strategies and product roadmaps
  • Inspire teams with Accountant research to help break organizational assumptions. In other words, ensure that we do not become myopic
  • Deep curiosity about uncovering game-changing insights
  • Passionate about small business and winning in the marketplace
  • Knowledgeable about brand building and brand measurement
  • Ability to connect insights to product strategy
  • Ability to distill research findings into high fidelity, concise, and compelling presentations, data visualizations, and/or infographics
  • Ability to work in a scrappy way to get to answers quickly, the ability to work in a more considered/diligent way, and the wisdom to know when to go fast and when to go slow
  • Ability to connect the dots for a more strategic point of view
  • Strong oral and written storytelling skills
  • Great interpersonal skills to collaborate with a wide variety of colleagues in different disciplines
  • Minimum of 5 years of research experience (e.g., market research, customer insights, competitive research, experience design research, etc.)
  • Desire to have fun while creating top-notch work that has an incredible impact
51

Market Research Manager Resume Examples & Samples

  • Work with team members and stakeholders to understand business questions and develop and execute associated analytic plans to help address them
  • Provide thought leadership on how to use statistical techniques to improve Microsoft’s Customer Experience measurement program, supporting our efforts to incorporate and understand various types of data (e.g., survey, telemetry, social intelligence, and business metrics)
  • Lead efforts to ensure that metrics being reported are representative of and correlated to the satisfaction goals and business outcomes we are striving to achieve, using advanced analytic and statistical techniques
  • Direct and manage supplier network on the execution and reporting of advanced analytics projects
  • Contribute to building a research consulting organization that delivers actionable and relevant insights that drive tangible business outcome
  • Drive continued efficiencies and innovations across tools and programs
  • Background and experience in univariate and multivariate analytical techniques used in market research (e.g., clustering analysis, regression, Bayesian network analysis, etc.) is a must have skill
  • Proven ability to work with large, more unstructured data (e.g., social intelligence, telemetry, etc.)
52

Market Research Manager Resume Examples & Samples

  • Lead development, design and management of quantitative and qualitative marketing research studies in traditional, new and evolving methodologies. To include brand health tracking, testing creative concepts and monitoring marketing communications results. S/he to remain fully informed on market trends, new research methodologies in order to implement best practice research methodology
  • Collaborate with key internal and external stakeholders to gather needs and requirements, develop hypotheses, and design and implement robust research solutions to support the identified needs
  • Manage entire market research process and budget to meet defined business objectives to include the following: select the appropriate research methodology, identify and effectively manage vendors, lead design and development of research questionnaires and moderator guides, analyze and report results and make actionable recommendations
  • Construct and deliver written reports of the research findings in a variety of formats (reports, PPT, including visualization of data and findings), formulate recommendations, and effectively present/communicate the learnings to a range of audiences
  • Apply creativity in identifying, mining and analyzing secondary research data for new insights and opportunities. Find, qualify and blend data from a variety of primary and secondary sources to uncover insights and make strategic or tactical recommendations
  • In this role, he/she will use excellent communication skills to collaborate with marketing, analytic and business partners to
  • Bachelor’s degree in a quantitative field (such as Math, Statistics, Economics, Computer Science) or business administration with a quantitative major
  • 3-5 years’ experience in consumer market research. Must have a sound mix of research, analytics, business acumen and project leadership including demonstrated experience in
  • Cross-functional project leadership across a mix of analytical and non-analytical peers
  • Use of traditional quantitative, qualitative and new methodologies such as online bulletin boards social listening
  • Leading design and development of questionnaires and moderator guides to ensure the necessary data is captured to deliver on project objectives
  • Effective vendor and budget management to deliver on business and budget objectives
  • Project leadership, collaboration and communication skills
  • Strong organizational, attention to detail and process management skills
53

Market Research Manager Resume Examples & Samples

  • Collaborate with internal stakeholders to define market research objectives, including reporting requirements
  • Lead research projects independently and with colleagues
  • Manage data on a tactical basis, while also delivering meaningful, actionable insights
  • Apply appropriate statistical methods to analyze data
  • Track and measure key performance indicators and business focus areas across multiple sources
  • Analyze client and market feedback across various dimensions (e.g. client segments, geographies, business lines, etc.) to identify trends and attributes of success
  • Design and visualize quantitative results and qualitative analysis via data visualization tools
  • Liaise with internal and external technical support leads to ensure consistency and accuracy of all measureable data
  • Liaise with internal and external technical support leads to develop ways to enhance reporting efficiencies
  • Develop and implement statistical algorithms/models to process and manipulate large datasets across a variety of sources for reporting and analysis
  • Determine and document best practices and enhancement opportunities
  • Advanced knowledge of MS Excel (formulas, pivot tables), data visualization software (e.g. Tableau, Birst, DOMO, Qlik); interactive presentation required
  • Advanced knowledge of statistics and related analytic tools (e.g., SPSS/SAS using correlation, regression, text analytics and other marketing research methods)
  • Experience with Business Intelligence software for prepping and integrating data (e.g. Alteryx, Business Objects)
  • Experience in B2B Financial Services market research preferred
54

Market Research Manager Resume Examples & Samples

  • Knowledge of existing and planned markets and market-related initiatives from the perspectives of the competition, the suppliers, the customer base and the regulatory environment; ability to apply this knowledge appropriately to diverse situations
  • Knowledge of technologies, techniques and practices for the evaluation of business performance data; ability to analyze business performance using advanced statistical methods to justify and drive future business planning decisions
  • Knowledge of and ability to utilize the processes, tools and techniques for gathering, analyzing, and communicating information about the competitive environment
55

Market Research Manager, Games Resume Examples & Samples

  • Develop a deep understanding of our players, viewers and broadcasters
  • Lead research projects to create relevant and timely insights that drives business outcomes in product development, marketing, and corporate strategy
  • Manage vendor and internal partner relationships
  • Own syndicated data sources and create market segment reports
  • Manage the Amazon Game Studios customer panel to track ongoing brand strength and product awareness
  • Coordinate qualitative studies including focus groups, ethnographies and playtest studies by leading the study design and owning final insights delivery
  • Distill and triangulate qualitative and quantitative data, primary and secondary research into consumable, compelling and actionable written reports
  • Experience in both quantitative and qualitative research methodologies, including segmentation, attitude and usage studies, positioning research, concept testing, ad testing, and user research protocols
  • 5+ years in consumer insights, market research or related positions
  • Excellent written communication and report writing skills
  • MBA/MA in Economics, Psychology or equivalent industry experience
  • Literate in game design and game development
  • Research experience in a global context
56

Market Research Manager, Advisory Resume Examples & Samples

  • Planning and conducting statistical analysis for survey research, data mining, and market experiments
  • Play a vital role in all other activities of the Market Research Team, including planning, executing, and reviewing market research
  • Significant primary market research experience (as vendor or client)
  • Demonstrated ability to formulate and deliver insights that affect business results
  • Ability to quickly understand and use a variety of data and analytic techniques to uncover a cohesive “story” that will help decision-makers take action; ability to summarize and “bottom line” research results in crisp executive summaries and recommendations
  • Ability to understand business issues and translate them into metrics, research designs, and analysis plans
  • Ability to collaborate closely with other functions, including other analysts, consumer analytics, product marketing, global market strategy, and operations
  • Detail orientation and an analytical mind-set
  • Solid track record in research project management, including experience with tracking studies
  • Ability to prioritize and complete multiple projects with varying degrees of complexity simultaneously
  • Strong written, presentation and oral communication skills
57

Market Research Manager Resume Examples & Samples

  • At least 5 years of experience in technical field
  • Undergraduate degree in business or related field
  • 3 to 5 years of management experience
58

Market Research Manager Resume Examples & Samples

  • Define, establish, develop and manage an approach to understanding social conversations that analyzes key performance metrics and competitive trending, instilling insight, accountability and consistency in how MSFT evaluates social media
  • Work with internal/external stakeholders to understand business needs, process requirements and business problems and provide guidance on how to think/understand social metric movements. The outcome is to help stakeholders frame and understand the complex social world
  • Recommend and lead changes to existing policies and processes that will result in improved efficiency and effectiveness of our resources
  • Collaborate with all aspects of social technology team (3rd party platform, query development team and offshore reporting team to drive implement of key social analysis and measurements
  • Manage multiple work-streams in a dynamic, intense, fast paced, results oriented environment
  • 3-5 years in social analytics, business analytics, project management, strategy consulting, or business planning roles
  • Advanced degree (MBA, Masters) in Marketing, Management Science, Applied Psychology, marketing, statistics, economics or relevant area preferred
  • Strong leadership and collaborative skills
  • Must possess strong technical project management skills, focusing on communication, collaboration and documentation
  • Strong problem solving ability ranging from conceptualization to quantitative and modeling fluency
  • Possess excellent organizational and presentation skills
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Market Research Manager Resume Examples & Samples

  • Prioritize and communicate studies for case studies, outcomes studies, and customer/user studies
  • Communicate with clients to understand and document the business objectives
  • Manage vendor relationships and activities
  • Cultivate relationships with Marketing, Sales, and Product teams
  • Select the most appropriate research methodology and techniques and design qualitative and quantitative research plans for projects
  • Design research questionnaires and moderator guides, and oversee the fieldwork initiative
  • Articulate findings to internal stakeholders using strong written and verbal communication skills
  • Stay closely connected with stakeholders and provide reliable estimates of timing of deliverables
  • 5+ years’ experience in market research
  • Experience on market research provider side
  • Conversant with quant and qualitative modes of primary market research
  • Using market research to drive business results
  • Aware of key methodologies, and potential companies to conduct research
  • Experience in segmentation, customer satisfaction, key purchase driver analysis
  • Likes to work cross functionally
  • Coach and a player
  • Experience with standard market research statistical methods, ranging from cross tabs to regression to conjoint analysis
  • Highly comfortable with market research statistical and analytical methods
  • Can help decide whether to do research internally, or outsource, and help negotiate and manage any outsourcing work
  • Strong market research background, including the ability to explain market research concepts to others
  • Ability to create effective PowerPoint presentations, tailored for audience
60

Market Research Manager Resume Examples & Samples

  • Contribute to robust Integrated Commercial Planning
  • Help team to drive Joint Business Planning with Key Customers
  • Scan (Off-take) Sales Reporting
  • Optimize Nielsen Homescan and Shopper Trends Reports
  • To help drive BBNW - 'Win with Shoppers'
  • Coordinate and integrate Research Needs
  • Integrated Analysis Report - To integrate shopper with consumer insights from available research studies
61

Market Research Manager Resume Examples & Samples

  • The identification of market opportunities that will provide the foresight for innovation across service, value, price, products
  • The development of meaningful SMB customer segmentation that can be used across all SMB functions for product and marketing targeting
  • The optimisation of new product and innovation propositions by validating concepts with customers and prospects that will inform best practice go-to-market strategies
  • Support and strategic direction around adhoc special business projects as required
62

Market Research Manager Resume Examples & Samples

  • Lead research on gaming buying behavior, purchase funnel, and brand tracking
  • Perform analysis that generates insights addressing key business issues
  • Interpret business implications of research finding and report findings to stakeholders
  • Work closely with Xbox Product Marketing, Integrated Marketing, Audience Marketing and Regional teams
  • Coordinate with Central Market Research on Brand and Product tracking research
  • Partner with Data Scientist in CDnA to join attitudinal and behavioral data sets for gaming
  • Present and publish key market intelligence insights and measurements on a regular basis to constituents
  • Manage research studies using an array of qualitative and quantitative methodologies and emerging innovative research techniques
  • Bachelor degree in marketing, social sciences, consumer psychology, or related field required
  • 5 years of experience in research management, account planning, product management and/or strategic planning, on the agency and/or the client side
  • Proven project management, excellent analysis and research skills, and capability to analyze large amounts of data from varying sources and map it to business decisions
  • Strong quantitative analytics skills
  • Market knowledge of gaming industry for Console and PC gaming platforms
  • Ability to work collaboratively with other product divisions on cross platform initiatives Strong communication skills, written and verbal
  • Work effectively in a fast-paced, rapidly evolving environment
63

Market Research Manager Resume Examples & Samples

  • Align and execute brand learning plans in partnership with multi-functional teams
  • 5+ years of consumer insights experience
  • Demonstrated examples of personal leadership leveraging consumer insights/research to develop story for brand
  • Strong influencing skills, and ability to work effectively with all levels of business team management
  • Ability to coach others and build organizational talent relative to market research and strategic thought
  • Working knowledge of technical market research skills, and having managed qualitative, quantitative research
  • Strong analytical skills - familiar and able to analyze secondary data (retail sales and Nielsen homescan)
  • Demonstrated experience managing a broad spectrum of research methodologies
  • Proven ability in translating data to actionable recommendations
  • Proven ability to integrate data from different data sources to provide clarity and direction to multi-functional team
  • Experience in brand building (positioning, architecture development), innovation and commercial execution
  • Undergraduate degree. MBA preferred
64

AVP Market Research Manager Resume Examples & Samples

  • Gain a deep understanding of the challenges and opportunities facing our business through partnership, active listening, and thoughtful questions
  • Collaborate on structuring effective and efficient research plans that will meet the strategic needs of our business
  • Execute and manage multiple research products simultaneously, prioritizing when necessary to maximize available time and budget
  • Efficiently and professionally manage external research vendor relationships partnering with our vendors on design and analysis
  • Summarize research findings and formulate recommendations, integrating additional data sources (competitive intelligence, media findings, customer behaviors, etc.), when appropriate
  • Communicate findings and recommendations to business partners across a matrixed organization
  • Coordinate and lead qualitative and quantitative research projects, ensuring methodological accuracy and soundness of results
  • Further develop their understanding of research methodologies and the landscape of vendor partners; identify ways to test and deploy new and innovative tools/techniques to ensure cutting-edge learnings
  • Build strong partnerships with internal stakeholders as well as external stakeholders to ensure alignment and consistent access to our best thinking on relevant topics
  • Develop compelling, results-oriented recommendations and communicate those recommendations in both written (PowerPoint) and verbal forms
  • Passionate about understanding consumer behavior, with a strong desire to join a dynamic, engaged, and high-achieving team
  • Excellent listening and consultative skills
  • Direct experience structuring, fielding, and managing qualitative and quantitative custom research projects – either with a research supplier, or corporation
  • Ability to think creatively and place him/herself “in the shoes” of our customer
  • Rigorous attention to detail with strong project management, budgeting, and time management skills
  • Mastery of Microsoft Excel and PowerPoint, with a proven ability to crisply communicate complex ideas
  • Strong interpersonal, writing, and presentation skills
  • 5+ years of relevant professional experience
  • Direct primary market research experience (client or supplier side)
65

Senior Market Research Manager Resume Examples & Samples

  • Identify and evaluate key industry trends to identify research opportunities
  • Design, manage, and analyze primary research studies designed to test hypotheses, gain consumer/customer insights, and drive thought leadership on new and innovative trends in digital advertising
  • Close collaboration across sales, marketing, and business teams to conduct/assist with research projects that are co-managed with ad agency partners and direct clients
  • Manage the process of creating RFPs, seeking vendor proposals, and effectively selecting vendors based on several criteria to produce quality research deliverables
  • Manipulate and analyze large data sets to understand and report on research survey results
  • Analyze and incorporate findings from third party research publications, industry data, and competitive actions into research analysis
  • Translate research findings into business insights and investment priorities
  • Package research for co-marketing opportunities to promote Bing’s thought leadership across the industry
  • Effectively communicate recommendations to across functional teams, senior management, clients, and partners
  • Creating structure and definition around uncertain, complex and/or ambiguous business problems
  • Considerable practical experience in quantitative and qualitative analysis
  • Strong interpersonal, communication, and presentation communication skills. Must be able to clearly explain technical concepts and implications of analysis to a wide audience
  • Experience conducting & managing multi-faceted market research programs including study design, vendor management and project management
  • Understanding consumer marketing, media, and evolving advertising needs
  • Experience in web search or online advertising, including search, contextual and display advertising preferred
  • Experience using statistics tools such as R, SAS, STATA, or SPSS preferred
  • 5+ years of market research experience in or marketing consulting
  • MBA or PHD in marketing, research, or statistics preferred
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Market Research Manager Resume Examples & Samples

  • Uses an enterprise survey software platform to execute all facets of surveys
  • Responsible for survey research, survey design, survey programming, analysis, results reporting and presentation of survey results
  • Responsible for querying segmented survey particpant lists from contact/sales intelligence tools
  • Works with internal client teams to build lists of survey participants and to grow these over time
  • Tests surveys to ensure that they function as desired and will provide the correct survey experience for participants
  • Sets up survey invites, reminders, email resends
  • Leads Black & Veatch effort to participate in the annual ENR surveys including project management of survey submission for whole company
  • Responsible for flawless project delivery. Ensures quality control of all deliverables by ensuring adherence to process for all facets of survey and results analysis
  • Ensures that senior team members and/or senior leadership are involved at all relevant points of the ENR project as per procedures
  • Accountable for maintaining, reviewing, and updating results documentation and key project documents throughout each survey period (e.g. timeline, checklists, requirement documents, survey results, etc.)
  • Identifies, communicates, and resolves project issues and changes (including impact to timing/scope) that require attention or action of project team members
  • Assists with presentation of insights/observations
  • Serves as the day-to-day internal client contact for surveys throughout the duration of the project for defined project phases, from design and development through delivery of results
  • Evaluates methods and techniques for developing solutions related to survey execution
  • Communicate issues and changes requiring attention or action to project team members (including risks and opportunities)
  • Recognizes opportunities for continuous improvement and implements changes
  • Determines appropriate way to handle low participant rates or other sampling issues
  • Provides reports or other documentation related to each survey that may include spreadsheets, slide presentations, graphs or other data presentation formats
  • Participates in planning and scheduling to establish deadlines and ensure timely completion of independent tasks
  • 5-8 years relevant experience with all facets of executing enterprise surveys
  • Demonstrated experience with web-based survey applications
  • Demonstrated experience using Survey Panel Management software to develop and grow survey participant database
  • Troubleshoots technical issues, logs issues and works to identify solutions/workarounds
67

Senior Market Research Manager Resume Examples & Samples

  • Communicate and collaborate with Product Marketing/Product Management to understand and document research requirements
  • Recommend/select the most appropriate research methodology and techniques
  • Design and execute innovative quantitative and qualitative research to support the marketing organization
  • Translate research findings into actionable insights that will establish product market fit, shape positioning and messaging, and development of product level narratives
  • Working with internal and external resource to oversee the fieldwork initiative
  • Define processes, establish resources, and manage programs that gather and analyze competitive intelligence
68

Customer & Market Research Manager Resume Examples & Samples

  • Design and conduct customer research, both quantitative and qualitative, that helps us understand the market and our customers’ needs
  • Identify and explore new opportunities to bring customer feedback into the product lifecycle, understanding the customer journey from awareness through purchase and product usage
  • Design and conduct qualitative studies, including focus groups and interviews
  • Work with product marketing to identify key areas of drop-off in the customer journey and and craft research plans designed to gather insights to address those areas
  • Help test marketing messaging, positioning, and collateral with customers and prospects
  • Identify and explore new opportunities through creative research methods to help define go-to-market, customer needs, vision, and strategy
  • Collaborate closely with product researchers, designers, product managers, data scientists, marketing and operations managers, and engineers to ensure research you deliver is integrated into every aspect of the customer lifecycle and provides a holistic view of our users
  • Adapt and innovate research methods to meet needs of the business by delivering high quality insights in a fast paced work environment, and by contextualizing for specific use cases
  • Help people across the Uber for Business team understand the needs of businesses across business buyers, riders and drivers
  • BA/BS degree in Statistics, Psychology, Computer Science, or a related field, or equivalent practical experience
  • Experience in a product development research setting
  • 5-7 years of relevant research experience =Track record of demonstrating excellent command of research questions within a given domain and of technical tools for the analysis of data within that domain
  • Previous experience driving research programs that have had a lasting impact on marketing, product and design decisions
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Senior Market Research Manager Resume Examples & Samples

  • Up-level CMR’s insights, influence, and consulting competencies
  • Lead and advance the adoption of best practices specific to the product/service lifecycle
  • Lead an innovation program to capture, archive, reward, and scale innovative research and analytic techniques
  • Identify, catalog, and develop best-in-class market research methodologies and data analytic techniques
  • Provide research support and consultation on key business issues and lead research-on-research intiatives
  • Work with other companies or industry associations to advance market research industry standards
  • Form and maintain relationships with suppliers to stay abreast of innovative approaches and better support colleagues in selecting partners for specific lines of work
  • Create and implement technology, tools and solutions to ensure the adoption of best practices in market research
  • Collaborate to ensure that best practices on such procedures as sampling, weighting, scale development, and measurement are evolved, understood, and adopted across CMR
  • 8+ years of market research experience
  • 5+ year business experience - with a specific preference for individuals with market research supplier-side experience
  • Extensive and up-to-date knowledge of a breadth of research methods including survey research and qualitative methodologies
  • Thrive in creating, building, and driving projects to conclusion; being smart about leveraging what is available but also envisioning what isn’t
  • Proven ability to build and roll-out organizational programs; strong project management and organization skills
  • Experience leading or managing innovation programs or processes
  • Strong measurement and multivariate data analysis skills
  • Technical agility - able to learn new tools and apply the best tools to solve problems including proficiency with Microsoft Office applications and SPSS/SAS/R or equivalent
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Market Research Manager Resume Examples & Samples

  • An MBA or advanced degree is preferred
  • 1 additional year of experience in lieu of an advanced degree
  • Business consultancy experience a plus
  • 4-5 years' of total experience in Market Research, Analytics or related fields
  • Ability to frame a project, develop hypothesis, synthesize multiple data sources into compelling stories
  • Experience in using technology to improve efficiencies in reporting and Business Intelligence (Cognos, Excel, and Tableau)
  • Proven ability to lead and provide project management support
  • Demonstrated ability to complete quantitative and qualitative analysis
  • Superior writing, communication (verbal and visual), and presentation skills
  • Proven ability to conduct and/or analyze research related to consumers, industries and competitors
  • Experience with NPD, Nielsen, or other syndicated market research preferred
71

Market Research Manager Resume Examples & Samples

  • Provide senior executives, product and marketing teams with market and consumer research to support strategy and product development
  • Develop approaches and oversee qualitative online and offline research including usability and focus groups
  • Design, program, manage, analyze and report on internal audience surveys and third party panel surveys on multiple platforms, including mobile devices, PCs and OTT
  • Work closely with Data Science teams to ensure proper tracking of our sites and apps in syndicated measurement tools; eg comScore, Nielsen
  • Investigate and resolve data tracking issues with syndicated measurement tools
  • Manage CBS Digital Media taxonomy in third party tools such as Nielsen and comScore
  • Partner with sales research to assess syndicated and develop proprietary advertising effectiveness measurements
72

Market Research Manager Resume Examples & Samples

  • 7-10+ years CI experience required, 4-8+ years in primary research preferred. Experience with 3rd party data sources (e.g. DRG, Competiscan, Mintel). Knowledge mgmt and data visualization,Health related experience preferred. Bachelor's degree (e.g. Marketing, Business, Library Science are a plus
  • Marketing/Market Research/4-6 Years
  • Marketing/Competitive intelligence/7-10 Years
73

Digital Market Research Manager Resume Examples & Samples

  • Act as primary contact for vendor on all studies. Manage study process from proposal through writing of the topline
  • Guide the communication testing program through understanding business needs, to planning, execution, and sharing results
  • Establish research testing standard process and best practices
  • Act as the communication testing expert for research department by providing protocol, best practices and guidance to consumer insights team
  • Create measurement strategies (testing, benchmarking, future implications)and communicate insights across the digital organization
  • Develop annual performance reviews for aired TV and digital ads
  • Develop meta analyses across digital studies to look for insights that guide digital and advertising development best practices
  • Be a strategic partner to stakeholders by sharing insights and influencing development of communication executions and creative best practices
  • Work with CMI Media Insights partner to create validations and establish end-to-end insights and testing protocols
  • Manage project budget
  • 5 or more years of experience in Market Research
  • 7 or more years of experience in Market Research preferred
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Senior Market Research Manager Resume Examples & Samples

  • Acting as a consultant to senior executives, using your thorough understanding of our customer experience to highlight opportunities for improvement
  • Negotiating with colleagues at all levels to establish priorities and drive innovation
  • Managing the day-to-day deployment of surveys, working with the Selections team and online platforms
  • The ability to effectively work across multiple teams at a senior level
  • Proven stakeholder management skills, and the confidence to influence projects from an early stage