Senior Manager, Market Research Resume Samples

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VD
V Deckow
Vella
Deckow
8418 Keenan Knoll
Phoenix
AZ
+1 (555) 689 1430
8418 Keenan Knoll
Phoenix
AZ
Phone
p +1 (555) 689 1430
Experience Experience
Chicago, IL
Senior Manager Market Research
Chicago, IL
Kemmer, Price and Weber
Chicago, IL
Senior Manager Market Research
  • Develop and direct MR planning and operating procedures, oversee vendor and project management
  • Influence client decision-making by combining relevant and timely market research with analysis of business implications, and presenting compelling insights and recommendations
  • Strengthen business partner relationships by providing subject matter consultation, expert guidance on the sourcing and use of research, and thought leadership
  • Partner with business areas to prioritize improvement opportunities through the use of key driver analyses and linking survey results to customer behavior that impacts the bottom line
  • Ensure the quality, timeliness and accuracy of market research projects; validate statistical models and methodologies used to analyze data, verify the integrity and significance of research findings, and ensure that insights are presented accurately and concisely
  • Data gathering and analysis
  • Participates in and drive detailed price/cost analysis including Price-to-Win analysis
Boston, MA
Senior Manager, Market Research
Boston, MA
McKenzie and Sons
Boston, MA
Senior Manager, Market Research
  • Select, manage, and evaluate key market research vendors to cost-effectively execute our research programs
  • Provide strategic input to help shape strategic and business plans, brand strategies and new product launch plans and life cycle management for Metabolism
  • Works with industry, partner and vendor experts to stay ahead of new developments in home media research insights, tools, and syndicated data advancement
  • Develop and direct market research planning and operating procedures, oversee vendor and project management
  • Manage account support and research delivery teams, including all aspects of client relationship management and project delivery
  • Partner with Commercial Development team to embed Value Excellence into the brand or franchise efforts
  • Ad hoc market research support of Business Development and Corporate Strategy for in-license and out-license analysis, asset assessment and pipeline stage market research
present
Philadelphia, PA
Senior Manager, Market Research, Hematology
Philadelphia, PA
Balistreri and Sons
present
Philadelphia, PA
Senior Manager, Market Research, Hematology
present
  • Lead the development and implementation of primary research plan for professional, patients and payers including developmental research (e.g. attitudinal segmentation, A&U studies, etc.,) and evaluative research (brand positioning, advertising & promotional copy, etc.)
  • Provide strategic input to help craft strategic and business plans, brand strategies and new indication launch plans and life cycle management
  • Focus on key business questions/issues and frame business problems into research plans
  • Partner across the CIS team to integrate all information (custom, syndicated, forecasted and modeled) into strategies and organizational actions that drive tangible growth in revenue or profit
  • Presents complex issues in a clear and persuasive manner effectively communicating recommendations to cross functional teams and brand team
  • The position may allow for the management of up to 2 direct reports
  • Designs and manages custom research studies, including vendor selection/management, methodology development, and analysis of results
Education Education
Bachelor’s Degree in Related Field
Bachelor’s Degree in Related Field
University of Delaware
Bachelor’s Degree in Related Field
Skills Skills
  • Strong presentation and communication skills. Succinct, strategic, and actionable insights to senior executives
  • Strong knowledge of Microsoft Word, Excel, PowerPoint and Access
  • Adaptability & Change Readiness
  • Accuracy and attention to detail with data, analyses, reports and communications
  • Ability to translate substantial amounts of data and findings into insights, conclusions and recommendations
  • Ability to rapidly learn new software applications and commercial databases
  • Excellent organizational and time management skills
  • A proactive self-starter with speed to action in communicating insights. Ability to prioritize and drive own work
  • Sense of urgency and responsiveness to all levels of the organization
  • Integrity
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10 Senior Manager, Market Research resume templates

1

Senior Manager, Market Research Resume Examples & Samples

  • Develop approaches to gain a deep understanding of usage/viewing of ABC content across digital platforms (online, VOD, iTunes, etc)
  • Provide guidance regarding industry trends and measurement initiatives
  • Developing sales stories that demonstrate to advertisers how our multi-platform audiences consume content, and how advertising performs within various platforms
  • Working cross-team (New York and Burbank) to share relevant learnings, provide support for strategic initiatives, and collaborate on projects among the larger team
  • Proven track record developing/managing market research studies relating to digital video, TV, advertising and marketing
  • Excellent analytical, research and story-telling skills
  • Excellent organizational and time management skills; ability to prioritize, manage projects, multi-task, and work with multiple teams on a variety of projects simultaneously
  • Exceptional interpersonal and communication skills (verbal, written, listening), including ability to present research both orally and in writing; ability to demonstrate leadership through influence
  • Self-Starter, resourceful; flexible; proactive in approach, looks for solutions and information in creative ways; willing to pitch in wherever needed
  • Experience presenting at major digital and advertising conferences (ARF, Cynopsis, etc.)
  • 3+ years in market research
  • BS/BA in related field
2

Senior Manager Market Research Resume Examples & Samples

  • Proactively partner with the various marketing partners and agencies to provide them with customer-centric feedback to assist in the achievement of their marketing planning objectives and campaigns
  • Monitor the health of the Scotiabank brand and corporate reputation as well as advertising and marketing communications in the Canadian and International markets through timely research programs and initiatives
  • Assess and track the impact of Marketing Sponsorship and specific sponsorship activations on the Scotiabank brand in terms of overall impressions and propensity to consider
  • Leverage research consulting expertise to provide advice to Scotiabank’s Canadian and International markets on marketing opportunities which emerge from research and develop recommendations/requirements to capitalize on the characteristics of the consumer environment
  • Provide marketing research support and direction to internal clients throughout the Global Bank through the timely execution of proprietary market research
  • Communicate research results to all levels of the organization
  • Bring extensive research knowledge to assist internal clients in translating their marketing needs into actionable research objectives
  • Synthesize customer feedback into a concise reporting format that directly addresses the business needs of clients
  • Ensure that all market research efforts are carried out on time and on budget
  • Direct the use of the most effective and innovative market research techniques in order to identify emerging consumer needs and behaviour trends, define/redefine key targets
  • Advanced level of experience in market research (8+ years), preferably both vendor and supplier side experience
  • Experience working in partnership with advertising and sponsorship agencies
  • Strong knowledge of the Canadian banking industry and the economic environment in which it operates
  • Excellent written and verbal communication skills need to be able to condense complex data into concise, action oriented reporting to all levels of the organization
  • Expert knowledge of SPSS, Microsoft Excel and Powerpoint
  • Sound working knowledge of multi-variant statistical techniques
  • Thorough understanding of the end-to-end process of a quantitative and/or qualitative market research project
  • Proven ability to translate and communicate business requirements into technical research project specifications
  • Sound knowledge of emerging market research techniques
  • Able to balance multiple priorities and deadlines
  • Fundamental knowledge of the Bank’s business objectives, strategies, and internal operating environment
  • Strong interpersonal skills with proven ability to work within cross-functional teams
  • Ability to speak Spanish an asset
3

Senior Manager, Market Research Resume Examples & Samples

  • Responsibilities to include, but not limited to
  • Conducts world-class market research to aid business decision-making, actively seeing out opportunities to apply research findings across departments including creative advertising, media planning, digital/social marketing, retail planning, finance, and market intelligence
  • Serves as the day-to-day consumer insights lead by representing the “voice of the consumer” in internal meetings
  • Proposes department efficiencies and implement them within day-to-day activities
  • Oversees weekly home media title tracking, disseminating weekly deliverables and summarizing insights and trends in the data
  • Designs and manages custom research studies, including vendor selection/management, methodology development, and analysis of results
  • Establishes and maintains communication and relationships with internal teams, understanding the nuances that define each and integrating into work approach
  • Regularly presents findings to high-level Paramount management, exercising refined communication and presentation skills while telling the data’s story
  • Works with industry, partner and vendor experts to stay ahead of new developments in home media research insights, tools, and syndicated data advancement
  • Updates and reconciles market research budget, including vendor invoices
  • BA in market research, marketing, psychology, statistics or other related field
  • Minimum seven years of market research experience on the client or vendor side in a home video, theatrical, or consumer packaged goods market research department
  • Experience planning, conducting and analyzing data from both qualitative and quantitative primary research studies, utilizing a variety of research methodologies, including tracking, advertising effectiveness, attitude/usage, shopper pat
  • H-to-purchase, and predictive forecasting
  • Proven film industry acumen, with an interest in learning more about the lifecycle of a film from theatrical release through home media distribution (home entertainment-specific experience including both physical and digital markets is strongly preferred)
  • Interest in and experience with social analytics and listening platforms
  • Experience with SPSS or other statistical software and a working understanding of advanced statistical techniques (multivariate analysis, factor analysis, regression modeling, etc.) is a plus
4

Senior Manager Market Research Resume Examples & Samples

  • Develop and direct MR planning and operating procedures, oversee vendor and project management
  • Partner with business areas to prioritize improvement opportunities through the use of key driver analyses and linking survey results to customer behavior that impacts the bottom line
  • Implement and execute controls to protect the anonymity of research participants, properly secure all data, and comply with applicable external customer contact regulations and internal procedures (e.g. Written Complaint Handling Procedures)
  • Bachelors degree in related field (advanced degree preferred)
  • 5 or more years of combined experience related to market research (surveys, focus groups, in-depth interviewing, etc.) in financial services, with emphasis on customer relationship management, sales and marketing
  • Hands-on experience with customer, market, and strategic research and intelligence techniques and their application
  • Advanced skills using statistical analysis software
  • Excellent innovative, interpersonal, communication and presentation skills
  • Strong analytical, problem-solving, planning, organizational and project management skills are essential
5

Senior Manager, Market Research Resume Examples & Samples

  • Direct market research (surveys, focus groups, in-depth interviews, etc.) to assess and improve the client experience, measure brand performance and identify strategic and tactical opportunities
  • Develop and direct market research planning and operating procedures, oversee vendor and project management
  • Develop and deliver valid scorecard metrics, actionable insights, and service recovery opportunities
  • Create research that yields reliable and valid measures of individual performance for client-facing employees
  • Select, manage, and evaluate key market research vendors to cost-effectively execute our research programs
  • 8 or more years of combined experience related to market research (surveys, focus groups, in-depth interviewing, etc.) in financial services, with emphasis on customer relationship management, sales and marketing
  • Advanced knowledge of statistics and research methodology
  • Proficient in the use of MS Products: Excel, Word, and PowerPoint
  • Willingness to travel - approximately 5% annually
6

Senior Manager Market Research Resume Examples & Samples

  • Market Research Development & Execution
  • Aiding in the communication and dissemination of research and analytics findings, highlighting trends in consumer attitude and behavior throughout the Bank
  • Researching industry best practices in Market Research activities & execution, and linking strategy to results
  • Creating and maintaining a network of strategy professionals to share learning, including creation of local user groups
7

Senior Manager, Market Research Resume Examples & Samples

  • Leads design of an overall analytics plan to address brand and or franchise strategic imperatives, identify appropriate supplier partners, foster strong partnerships in the context of resources, timing and overall project goals
  • Be accountable for conducting research activities in a compliant manner
  • Integrate primary research insights with analytical insights to build a comprehensive and holistic understanding of the market place and key business issues within Metabolism, and translate into business impact
  • Provide strategic input to help shape strategic and business plans, brand strategies and new product launch plans and life cycle management for Metabolism
  • Apply basic consulting skills, including consultative listening, problem definition, hypothesis generation, data analysis, translation to value, and oral and written presentation for impact
  • Stay abreast of emerging healthcare & pharmaceutical industry trends and assess their potential impact on our franchise business strategies. Act with speed, agility and accountability
  • Cultivate meaningful internal and external partnerships, adding value and insights for the organization; being insight driven to uncover important unmet needs
  • Take personal accountability for making Credo-based decisions and fostering a Credo-based culture
  • Bachelor Degree is required
  • Advanced degree is desirable
  • A minimum of 7 years of relevant business experience required
  • A minimum of 2 years of in-role market research experience required
  • Experience in patient/consumer strategy, marketing, intelligence, sales, business analytics, strategic planning, and/or management consulting preferred
  • Diversity of experience is preferred, with demonstrated learning agility in order to be able to move across different types of markets or customers, such as primary care/retail or specialty markets and HCP/Patient/Payer customer groups
  • Experience managing direct reports preferred
  • Experience working in a regulated environment is a plus
  • Business/market experience and industry knowledge to influence franchise/brand level decisions and strategies is required
  • Consumer DTC and/or advertising experience is strongly preferred
  • Business acumen, strategic thinking, analytical skills and learning agility required
  • Demonstrated ability to integrate and leverage insights and analytics required
  • Experience in developing comprehensive and impactful recommendations and solutions that drive key decisions required
  • This position is based in Titusville, NJ and requires up to 10% domestic travel.Market Research
8

Senior Manager, Market Research Resume Examples & Samples

  • Act as marketing research lead for designated therapeutic area. Become a trusted advisor to therapeutic area leadership, guiding commercial brand strategy and advising tactical initiatives based on superior customer insights
  • Create, maintain and ensure timely execution of the marketing research plans for the designated therapeutic area, driving alignment with brand strategy and adapting to evolving business needs
  • Possess an expert understanding of custom research methodologies. Is highly proficient at supplier and stakeholder management, and lead custom research programs to deliver compelling strategic and tactical insight
  • Lead the Insight discovery process to uncover and define motivating insights across the customer base
  • Collaborate with and influence the brand team and agency to drive greater business outcomes
  • Inform the brand planning process based on a deep understanding of all stages of the patient journey, as well as stakeholder influences throughout the journey. Clarify moments of meaning and highlight opportunities to enhance the patient experience. Develop plans to prioritize and address insights gaps
  • Participate actively in the creative development process, informing the creative brief and creative concept development and assessment by representing the voice of the targeted customer
  • Maintain organizational knowledge on all insights and performance data generated relative to the therapeutic area supported; including market and competitive trends, health care environmental influences and investment performance against various channels. Possess a strong understanding of industry secondary data and syndicated sources and their strengths and weaknesses
  • Possess a curiosity and openness to new insight methodologies and a drive to expand the toolkit to better serve the business
  • Interact with Centers of Excellence within the Marketing Analytics and Business Insights department (Advanced Analytics, Payor Analytics) to develop and convey to commercial teams a holistic perspective relative to commercial influences
9

Senior Manager Market Research Resume Examples & Samples

  • Integrate and Translate market research insights into opportunities and strategies that shape decisions and drive organizational action for the Hospital Business Unit, its portfolio of products, life cycle management initiatives and pipeline development products
  • Partner with franchise leadership, BD&L and science and technology partners and serve as an internal market research consultant to those partners
  • Provide concise analyses that go beyond a presentation of the facts to include a discussion of the associated business implications and recommended course of action
  • Proactively collaborate with competitive intelligence colleagues to answer key business questions and inform the competitive intelligence team of potential CI needs
  • Take a leadership role in annual business planning processes by partnering with franchise leadership to provide marketing research insight to support the process
  • Collaborate with business partners in a matrix organization to clearly understand key business questions and research objectives to design and implement comprehensive research initiatives
  • Independently partner with adjacent Commercial Excellence colleagues, brand teams, franchise leadership and others to leverage resources
10

Senior Manager, Market Research & Forecast Resume Examples & Samples

  • Is responsible for plan, design, implementation, and management of market research projects including both primary research and secondary data analysis in the support of new and established products in hematology/oncology/immunology and other therapeutic areas
  • Operationally manages all marketing research activities in the German market and takes leading role in analyzing, interpreting, and presenting study results to all relevant parties within the organization
  • Works with Marketing, Finance, Medical Communication, Sales, Clinical Development, and other Celgene departments in order to evaluate parameters and obtain input for strategic forecasting
  • Is accountable for development of strategic marketing forecast templates and methodology, and conduction of scenario analyses under the direction of the German Management Team. Creates strategic forecasts for decision-making in go/no-go product development decisions, resource allocation, and strategic/tactical planning
  • Establishes and provides regular data reporting (dash boards) of relevant market data from internal and external sources on a national level to Marketing, Sales, and other Celgene departments as necessary. Analyzes data and evaluates the success of strategies, tactics, product themes and positioning of Celgene and competitor products
  • Analyzes and systematically documents activities of competitors and developments in relevant markets, and the impact on product marketing
  • Supports market research projects and segmentation/forecasting efforts within European Business Development Teams
11

Senior Manager, Market Research Resume Examples & Samples

  • Primary responsibilities include the following. Other duties may be assigned
  • Leverage product and market knowledge to understand key business questions and issues and to design and execute high quality studies
  • Oversee market research projects including both physician and patient research
  • Identify and guide the appropriate research methodology, manage survey instrument development, oversee the fielding process, analyze results and develop actionable recommendations for each project
  • Manage process for primary and secondary research, including pre- and post-launch research projects such as Creative Concept Testing, Messaging Development & Refinement Research, Awareness Trial and Usage (ATU) Studies and Message Recall Tracking
  • Source and manage external vendors
  • Participate in cross functional work teams to ensure key deliverables and best outcome to research projects and launch activities
  • Work with Director, Market Research to construct and present findings from market research to brand teams and senior management as actionable business insights
  • Interface with our Global counterparts to ensure alignment in activities, methodology, and insights
  • BA/BS with 10 years relevant experience of which eight years are in biopharmaceutical industry with five years’ experience in a market research capacity; equivalent combination of advanced degree and less experience may be considered
12

Senior Manager, Market Research Resume Examples & Samples

  • A minimum of 7 years of relevant business experience in market research, business intelligence, marketing, sales, or business analytics, strategic planning, management consulting is required
  • Diversity of experience is preferred, with demonstrated learning agility in order to be able to move across different types of markets such as primary care/retail or specialty markets
  • People management experience preferred
  • This position is based in Horsham, PA, Raritan, NJ, or Titusville, NJ. and requires up to 30% domestic travel.Market Research
13

Senior Manager, Market Research & Forecasting Resume Examples & Samples

  • 5+ years of market research and/or forecasting experience in the pharmaceutical industry
  • Advanced quantitative and qualitative skills
  • Familiarity with the primary and secondary data sources, tools and techniques in the pharmaceutical market research industry, including prescription audits
  • Broad business understanding and ability to work cross functionally
  • Ability to work under pressure with tight deadlines in a fast-paced environment
  • Strong forecasting skills
  • Outstanding Excel and PowerPoint skills
  • Excellent communication and presentation skills (both written and oral)
  • Ability to travel approximately 25% of the time
  • Bachelor’s degree; MBA preferred
14

Senior Manager, Market Research Resume Examples & Samples

  • Provides qualitative and quantitative primary research across multiple and varied healthcare and consumer audiences to support product positioning and messaging, tactic development, promotional effectiveness measurements, and track customer attitudes and usage
  • Serves as a key information resource for the business planning process
  • Plans and executes studies, manages vendors, reports results, makes recommendations, and ensures information is understood and utilized in marketing and other functions; integrates information from multiple data sources to draw conclusions and make fact-based recommendations
15

Senior Manager Market Research Resume Examples & Samples

  • Data gathering and analysis
  • Understands and reports on how regulation, cultural shifts, and local requirements affect the market and customer needs
  • Participates in and drive detailed price/cost analysis including Price-to-Win analysis
  • Collects competitive information, industry data, public RFP responses, and interprets and converts the findings into actionable intelligence which will be used in by the product teams and other stakeholders
  • Creates a structured and accessible database of competitive and market data that can be mined by stakeholders
  • Works with engineering resources and 3rd parties on competitive cost analysis
  • Assesses regional influences on cost (wage and/or currency based)
  • Creates a competitive-analysis initiative to inventory and maintain all competitor product offerings, performs gap analysis, and creates market and/or vertical-specific plans that target major competitive weaknesses and grow Cubic market share
  • Reviews and reports on multiple sources of information to develop comprehensive assessments of industry situations and competitive strategies. This may include recurring reports on the industry, analyst reports, and competitor announcements
  • Partners with Cubic's subject matter experts, stakeholders across the organization, customers, vendors, and producers of research materials to support ongoing analysis
  • Drives and/or participates customer survey efforts and helps to interpret the resulting data
  • Support product development and commercial efforts
  • Evangelizes the data and conclusions to ensure key requirements are represented in new and existing products, road maps, and other solution and customer initiatives
  • Provides insight on financial trends, pain points, and opportunities; translates knowledge into concrete product recommendations
  • Helps drive products/solutions gap analysis and identifies and prioritizes areas for improvement
  • Supports bid & commercial teams with price-to-win analysis and structuring of bids and proposals with competitive and market insight
16

Senior Manager, Market Research Resume Examples & Samples

  • Lead the design, execution and analysis of research-based consultative solutions to address client’s business issues and opportunities
  • Manage account support and research delivery teams, including all aspects of client relationship management and project delivery
  • Manage existing client base, in role of primary client contact, across a number of industry sectors and business issues
  • Lead an organized, scalable and sustainable account growth strategy for existing client base
  • Assure that high quality research forms the basis of everything we do, through careful design, proactive quality assurance, and by implementing appropriate corrective action when problems occur
  • 6-8 years of Research and consulting experience
  • Prefer experience in Retail, Healthcare, or Automotive Industries
  • Successful team collaboration
  • Strategic in business acumen and thought leadership activities
  • Experienced in Managing engagements, research and consultation related to new product development, customer experience, and brand
17

Senior Manager, Market Research Resume Examples & Samples

  • Ad hoc market research support of Business Development and Corporate Strategy for in-license and out-license analysis, asset assessment and pipeline stage market research
  • Manage external vendors and consultants to enable effective and efficient project execution
  • Ensure team deliverables meet or exceed service-level expectations for quality, timeliness, and budget
  • Introduce innovative approaches to business problems and lead key department initiatives
  • A BA degree is required. An MA or M.B.A. degree is a plus
  • Minimum of 7 years of experience, in market research (primary research: qualitative and quantitative, and secondary research) and/or similar market analysis
  • Knowledge of pharmaceutical market research data sources
  • Experience leading market research for in-market products, including brand positioning, messaging, and tracking studies. Support of a launch brand is plus
  • A proactive self-starter with speed to action in communicating insights. Ability to prioritize and drive own work
  • Ability to translate substantial amounts of data and findings into insights, conclusions and recommendations
  • Accuracy and attention to detail with data, analyses, reports and communications
  • Excellent organizational and time management skills
  • Sense of urgency and responsiveness to all levels of the organization
  • Strong presentation and communication skills. Succinct, strategic, and actionable insights to senior executives
  • Ability to juggle multiple projects for in-market U.S. team needs
18

Senior Manager Market Research Resume Examples & Samples

  • Defining and executing best in class competitor intelligence and market knowledge for Skillsoft’s executive team and product and sales leadership
  • Delivering proactive, thought provoking and timely intelligence to support smart decision marking through the application of data and analysis on our competitors
  • Manage and enhance our competitor intelligence database
  • Analysis of competitor product strengths and weaknesses to compare against Skillsoft’s product set
  • Coach and grow a team of enthusiastic and determined staff
  • Significant experience of competitor intelligence research and analysis
  • Strong understanding of the digital landscape
  • Degree and or post graduate degree in statistics, business or marketing discipline
  • Proven experience in coaching and developing staff
  • Demonstrable change agent, driving product and sales into new directions and opportunities
  • Recognised communication skillset, verbally and through report writing
  • An understanding of data science and it’s application in the modern enterprise essential. Experience of coding statistical programmes a bonus (e.g. Python or R,)
  • Analytical and data driven roles in leading global enterprises or strategy consulting businesses
  • A working knowledge of Sales Force (or similar CRM application)
19

Senior Manager Market Research Resume Examples & Samples

  • Ability to serve as a proactive advisor, providing higher-level thinking and value add to clients’ research objectives; anticipates clients’ information needs and incorporates questions to address them
  • Demonstrated track record translating business data and complex ideas into a clear, easy to interpret and meaningful visual story presentation
  • Ability to ‘connect the dots’ and integrate research insights across multiple sources to develop richer, most holistic recommendations
  • Strong consulting and influence skills - two to three years in management consulting preferred
  • Proven ability to collaborate and work cross-functionally to drive business results in a fast-paced environment
  • Demonstrated experience with quantitative research methods such ads concept and message testing, segmentation, pricing, brand equity, conjoint/choice and max diff. SPSS experience preferred
  • Understanding and experience with qualitative and ethnographic research. Effective at uncovering hidden truths and underlying motivations
  • Strong analytical skills including understanding survey design, sampling methodology, panel recruitment and weighting techniques
  • Advanced analytical presentation skills - ability to present information graphically in a wide array of forms to fit the situation. Clear, concise key messages to be sent to viewer
  • Experience contributing to and leveraging a centralized research knowledge management and information sharing system and disseminating insights to key constituents
  • Minimum of a Bachelor’s Degree. MBA preferred
  • At least 7-10 years market insights related experience; wireless telecommunications industry preferred
  • Comfortable working in a highly collaborative and fluid environment
  • Thorough and detail-orientated with the ability to identify opportunities in the bigger picture
  • Superior personal productivity and time management skills
  • Demonstrated creative problem solving and desire to learn and apply new concepts
  • Understanding of the Wireless or Retail industry (helpful but not required)
  • Willingness to travel up to 15- 20% of time
20

Senior Manager, Market Research, Hematology Resume Examples & Samples

  • Lead the development and implementation of primary research plan for professional, patients and payers including developmental research (e.g. attitudinal segmentation, A&U studies, etc.,) and evaluative research (brand positioning, advertising & promotional copy, etc.)
  • Leads design of an overall market research plan to address brand and or franchise strategic imperatives, identify appropriate supplier partners, champion positive relationships in the context of resources, timing and overall project goals
  • Integrate primary research insights with analytical insights to build a comprehensive and holistic understanding of the market place and key business issues within the Oncology therapeutic area, and translate these into business impact
  • Provide strategic input to help craft strategic and business plans, brand strategies and new indication launch plans and life cycle management
  • Focus on key business questions/issues and frame business problems into research plans
  • Partner across the CIS team to integrate all information (custom, syndicated, forecasted and modeled) into strategies and organizational actions that drive tangible growth in revenue or profit
  • The ability to demonstrate leadership courage in order to set boundaries and ensure time is spent on the most critical/ high value projects is critical
  • Cultivate significant internal and external partnerships, adding value and insights for the organization; being insight driven to uncover important unmet needs
  • Presents complex issues in a clear and persuasive manner effectively communicating recommendations to cross functional teams and brand team
  • Take personal accountability for making Credo-based decisions and cultivating a Credo-based culture
  • The position may allow for the management of up to 2 direct reports
  • BA/BS required; Advanced degree desirable
  • A minimum of 7 years of relevant business experience in market research, business intelligence, marketing, sales, or business analytics, strategic planning, management consulting
  • Oncology experience is preferred but not required
  • Business/market experience and industry knowledge to influence franchise/brand level decisions and strategies are required
  • This position is based in Horsham, PA and requires up to 20% domestic travel.4350170623