Market Research Manager Job Description

Market Research Manager Job Description

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Market research manager provides thought leadership & strategic vision grounded in the following: quantitative and qualitative analysis, customer insights, market & competitive research.

Market Research Manager Duties & Responsibilities

To write an effective market research manager job description, begin by listing detailed duties, responsibilities and expectations. We have included market research manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Adept at SPSS (e.g., manipulate data, analysis) and Excel (pivot tables, look-up tables)
Make recommendations on business implications
Analyse and track the performance of market competitors using a range of data, metrics and other relevant information
Direct market research (surveys, focus groups, in-depth interviews, ) to assess and improve the client experience, measure brand performance and identify strategic and tactical opportunities
Implement and execute controls to protect the anonymity of research participants, properly secure all data, and comply with applicable external customer contact regulations and internal procedures
Overseeing testing of programs
Developing banner and tab plans
Writing and reviewing moderator’s guides
Developing and reviewing quantitative and qualitative reports
Serving as the main client contact for the project

Market Research Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Market Research Manager

List any licenses or certifications required by the position: CPM, SPSS, SAS, BHBIA, AER, LEED, CT

Education for Market Research Manager

Typically a job would require a certain level of education.

Employers hiring for the market research manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Economics, MBA, Statistics, Psychology, Sociology, Finance, Social Sciences, Mathematics

Skills for Market Research Manager

Desired skills for market research manager include:

But not necessary
Health and pharmaceutical industry
SPSS
Quantitative reporting tools
Venture-backed ecosystem
Qualitative research
Quantitative market research
Analytic and modeling tools
Market dynamics
Brands and environment

Desired experience for market research manager includes:

Familiarity with primary market research, with 3+ yrs
Familiarity with qualitative and quantitative research methods
Experience in Life Sciences is a plus
Excellent PC skills, including Excel, Access, and Powerpoint
1-2 years Empirical Modeling & Forecasting is essential
A Bachelors or Master’s degree is required, with at least 5+ years in a custom research supplier or 3-5 years client-side and 3-5 years supplier-side

Market Research Manager Examples

1

Market Research Manager Job Description

Job Description Example
Our growing company is hiring for a market research manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for market research manager
  • Experience in supporting global B2B marketing and sales organizations
  • Strong analytical skills, and expertise in advanced multivariate research design and analysis, , segmentation, customer journey, forced-choice analyses
  • Focus group moderating and panel experience are highly desirable
  • Ability to think fast, act thoughtfully, produce quickly, and manage multiple complex projects simultaneously
  • Track record of success working in and influencing a fast-paced global organization
  • Ability to be flexible, adaptable and responsive to numerous stakeholders
  • Oversees Market Research department
  • Oversees presentation of and promotes use of market research data to senior management
  • Manages relationship with 3rd-party market and customer research vendors including selection, contract negotiations, and contract compliance
  • Responsible for preparation and adherence of department operating budget
Qualifications for market research manager
  • Strong writing skills, ability to create a story from data
  • Extensive experience with multivariate techniques – when to use them and how to interpret output • Experience with Conjoint/Discrete Choice/Max/Diff, Optimization, is critical
  • Ability to manage a range of projects concurrently
  • FMCG/Retail Industry Experience
  • At least 5 years of experience in data analysis and reporting (Data query, statistical analysis, writing/presentation of detailed reports/presentations)
  • Bachelor’s Degree preferably in Market Research, Business, Marketing or Communications
2

Market Research Manager Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of market research manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for market research manager
  • Most frequently serves as the Secondary Associate on quantitative projects, offering guidance and on-project mentoring to Primary Associates
  • Owns training in at least one specific area or application within Data Management
  • Serves as a designated mentor to one new associate at a time (as needed)
  • Successfully troubleshoot and provide solutions to various project and process problems
  • Identify data related problems and develop hypotheses on what’s wrong
  • Participate in peer reviews in a timely manner
  • Responsible for generating, integrating and translating insights and analytics into growth opportunities and tactics that shape decisions and drive organizational action for the Oncology Therapeutic Area
  • Partner closely with brand teams and cross functional partners and serves as an internal consultant to the Sales & Marketing team
  • Participate in development and implementation of Oncology primary research plan in marketing, sales and payor spaces, including developmental research
  • Implement research approaches, identify appropriate supplier partners, foster strong partnerships in the context of resources, timing and overall project goals
Qualifications for market research manager
  • Experience with Conjoint/Discrete Choice/Max/Diff, Optimization, is key
  • Knowledge of all operational and analytic components of research process, including ability to write proposals, questionnaires, tab plans, analytic plans, and topline and final reports
  • Strong computer skills, including spreadsheet, WORD, and PowerPoint
  • Methodological breadth
  • Synthesis and insight generation
  • Insights to strategic recommendations
3

Market Research Manager Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of market research manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for market research manager
  • Manage time allocation required form each product line
  • You make projects happen
  • You are a strong project manager
  • You thrive within a team
  • Deliver impactful insights
  • Participate in project planning and status meetings making recommendations on next steps
  • Create specs and submit for review
  • Break down tasks of project to create study cost estimates
  • Apply standardized processes for managing quantitative research studies
  • Execute quantitative research methodologies used frequently within industry group
Qualifications for market research manager
  • Be responsible for helping to develop, maintain and grow a business portfolio
  • International research experience and either mobile or consumer technology research or marketing experience is a plus
  • A demonstrated ability to create and manage the execution of research projects, generate customer and market insights, and tie these insights to business recommendations
  • Bachelor’s degree, with a graduate degree in business, market research or a social science preferred or equivalent industry experience
  • Self-starter who takes ownership over projects from inception to dissemination
  • Deep understanding of video and digital advertising ecosystem
4

Market Research Manager Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of market research manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for market research manager
  • Manage P&L responsibilities for market research
  • Create and manage internal systems for the timely and accurate collection, analysis and dissemination of information and insight derived from secondary, syndicated market research and competitive intelligence data to drive increased understanding of the business and opportunities to drive competitive differentiation and business growth
  • Provide inputs to planning process and manage monthly reporting processes on market conditions, competitive performance, and explanation of drivers of observed market conditions
  • Develop and manage relationships with key vendors and suppliers
  • Build and develop high performing Business Analytics team
  • Develop annual budget for Business Analytics and track performance against that budget monthly
  • Negotiate for necessary funding and cross functional resource needs
  • At least 3 to 5 years of corporate experience in technical field
  • Be eager to get your hands ‘dirty’ and doing the work - talking with customers, developing & executing surveys to learn from them
  • Derive insights and drive impact from data
Qualifications for market research manager
  • Extensive experience with multivariate techniques – when to use them and how to interpret the output
  • BA or BS prefered or equivalent experience or certifications
  • Must possess excellent analytic problem and proactive problem solving skills
  • Excellent communication ideas including written and in-person presentation skills in a persuasive and appropriate manner
  • Ability to manage internal and external resources (people, information, technologies, time, and capital)
  • Background and experience in univariate and multivariate analytical techniques used in market research (e.g., clustering analysis, regression, Bayesian network analysis)
5

Market Research Manager Job Description

Job Description Example
Our growing company is looking to fill the role of market research manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for market research manager
  • Partner with and manage external vendors and consultants
  • Responsible for flawless project delivery
  • Accountable for maintaining, reviewing, and updating results documentation and key project documents throughout each survey period
  • Conduct the market research plan within its parameters (exploratory research, market research on products and existing services, projects in development, panels)
  • Propose recommendations, share them with the internal clients to ensure proper consideration of the consumer into the growth strategy of the business
  • Provide input into annual strategic research plan to define informational needs for both new product development and base business
  • Guide investment choices through consumer, shopper, market understanding and key drivers
  • Detect mental and physical availability opportunities for top brands
  • Serve as the main point of contact for market research at the Divisional and Regional levels
  • Support the division’s land acquisition efforts with detailed market research to understand the opportunities and risks associated with the potential project
Qualifications for market research manager
  • A strong background in marketing research or academic social sciences research
  • 3+ years’ experience with the pharmaceutical vertical
  • Knowledge of a variety of different custom quantitative research methods experience with online custom research is a must
  • Proven ability to work with large, more unstructured data (e.g., social intelligence, telemetry, ) a plus
  • Minimum 5 years direct experience within Healthcare research field
  • Good/ Excellent English language, written and oral

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