Market Research Analyst Job Description

Market Research Analyst Job Description

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Market research analyst provides guidance on market research methodology and design data collection methods that accurately garner the Voice of the Customer.

Market Research Analyst Duties & Responsibilities

To write an effective market research analyst job description, begin by listing detailed duties, responsibilities and expectations. We have included market research analyst job description templates that you can modify and use.

Sample responsibilities for this position include:

Deliver market research reports for Global and Regional Marketing, Business Development, Sales Force, and R&D
Directly own, work on and complete the most complex client project engagements
Partner with clients and cross-functionally to successfully contribute to end-to-end client/project delivery alignment leading to valuable insights, high client satisfaction and quality project deliverables
Conceptualize solutions based on a good understanding of the industry and leveraging qualitative and quantitative approaches
Perform ad hoc customer research analysis to further the understanding of customer behavior and future strategic direction of the business
Oversee back-end reporting and analysis for direct mail and media campaigns including database response, incremental sales and contribution to overall business
Manages Customer Insight resources for reporting and analysis needs
Create a project approach and execution plan
Monitor project delivery and manage internal-client communication on project updates
Manage everyday deliverables and make necessary changes based on internal-client feedback of process related assignments

Market Research Analyst Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Market Research Analyst

List any licenses or certifications required by the position: PMP, MACC, GIS

Education for Market Research Analyst

Typically a job would require a certain level of education.

Employers hiring for the market research analyst job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business, Economics, Statistics, Psychology, Education, Business/Administration, Social Sciences, Finance, Mathematics

Skills for Market Research Analyst

Desired skills for market research analyst include:

Statistical software
Excel
SAS
Insurance/automotive industry
SPSS
Consumer and marketing drivers of sales volume
PowerPoint
R
Customer base and the regulatory environment
Data collection methods

Desired experience for market research analyst includes:

Preference modeling (Maximum Difference Scaling, Anchored MaxDiff, Sparse MaxDiff, Method of Paired Comparison)
Segmentation modeling (Latent Class, CART/CHAID, cluster and ensemble analysis)
Data mining and advanced regression modeling
Discriminant analysis
Adjusted chi-square residuals analysis
Sawtooth Software products

Market Research Analyst Examples

1

Market Research Analyst Job Description

Job Description Example
Our company is hiring for a market research analyst. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for market research analyst
  • Conduct research to build detailed profiles of existing and target customers
  • Conduct research to assess candidate target markets, including estimating market size and identifying key market traits, drivers, challenges and opportunities
  • Perform analysis to identify customer and market trends
  • Plan and conduct secondary market research on the company's competitors across market segments
  • Collaborate to develop market research plans and approaches to answer specific business challenges
  • Plan and lead strategic opportunity analysis and market research activities for the global pharmaceutical and OTC businesses
  • Conduct ad-hoc secondary market research
  • Provide analysis of sales and volume data for specific customers, products, and categories
  • Perform other ad hoc analysis and present findings to senior management as required
  • Maintain accountability on behalf of Global Dealer Learning to provide dealers and districts with project/program deliverables
Qualifications for market research analyst
  • Minimum of 3 years market research experience on the vendor side
  • Minimum of 3 years advanced analytics experience
  • Conjoint and choice modeling (ACA, CVA, CBC, ACBC, MBC)
  • LatentGold
  • Salford Systems Predictive Modeler Suite
  • Expertise in quantitative research (web, phone and mail) and qualitative research (in person/online focus groups and in-depth interviews), including survey design, data analysis and interpretation, report writing
2

Market Research Analyst Job Description

Job Description Example
Our growing company is looking to fill the role of market research analyst. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for market research analyst
  • Develop report packages based on internal demand that maximize relevance and usage, and minimize customization
  • Look for opportunities to standardize and systematize reporting across the group, including the use of technology to reach our target audience
  • Create efficiencies in recurring report processes through the advanced use of research tools such as custom screens and filters
  • Seek user feedback regularly in order to further enhance report specs
  • Play a supporting role in larger, more complex projects and may have to take a leading role in smaller, less complex projects
  • Provide input and perspective on product and market research availability as it pertains to specific initiatives
  • Fulfill ad hoc product and market inquiries submitted to group mailbox
  • Run quantitative reports from syndicated research, including reach and frequencies
  • Provide analysis of qualitative profile and product usage
  • Run share shift analysis to show benefits of network radio
Qualifications for market research analyst
  • Well developed knowledge of a wide range of custom market research methodologies and techniques especially in the area of customer satisfaction/loyalty research, brand awareness/usage and new product development
  • Minimum of five years experience in market research
  • BA/BS, preferably in Customer Research or Marketing
  • 4+ years of work experience in business environment, experience in customer insights and/or retail is a plus
  • 2-4 years of progress towards a degree in Marketing
  • Fall 2015 Internship
3

Market Research Analyst Job Description

Job Description Example
Our company is looking to fill the role of market research analyst. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for market research analyst
  • Imputes key data for department’s computer files and library archives
  • Ensures purchase orders are established with contracted vendor fielding the test and works with our finance teams to assure payment is made accordingly
  • Monitors digital and TV feedback thru social sources (Facebook, Google, et al) to see how findings from those outlets are similar or different from what was reported in research testing
  • Communicates with contracted research vendors to set sample specifications on outgoing tests, design and develop questionnaires, and provides norms to establish benchmarks using internal historical databases
  • Works closely with our production teams and filmmakers to review all aspects of the test screening process to make sure everyone is on the same page
  • Works with distribution and sales branch to select proper theater venue, and book security to protect the film with protocols established by our anti-piracy unit
  • Incorporates information on test screening details in our internal status report
  • Monitors guest list and makes arrangements with contracted vendor if VIP's in attendance require special handling
  • Establishes deliverables of who will receive toplines and a set of the questionnaires when the test screening has concluded
  • Transcribes focus groups feedback, reviews data files, and reads completed questionnaires to pen concise analysis of the findings, which may be disseminated to production, filmmakers and possibly select marketing and distribution personnel
Qualifications for market research analyst
  • Bachelor’s degree (Master’s preferred) in a related field (e.g., quantitative methods, statistics, mathematics, marketing, marketing science, business)
  • Bachelor's Degree in Business Administration/Management, Economics, Finance, Math, Information Sciences, Biology/Biological Sciences, Chemistry, Health/Nutrition, Marketing, Engineering, or a health-related field
  • Ability to synthesize data/information and derive useful themes and trends within the business
  • An energetic and enthusiastic team player, with ability to develop strong partnerships within the COE and across core banner partners
  • Any experience with media research and software programs including Nielsen Audio, Scarborough, GfK/MRI, AdSpender, ACT1 and Strata is a plus
  • Genuine interest in the broadcast media industry
4

Market Research Analyst Job Description

Job Description Example
Our innovative and growing company is looking for a market research analyst. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for market research analyst
  • Knowledge of or experience working in higher education, or market research positions in other industries
  • Manages Projects - detailing and guiding project structure to in-market execution
  • Uses both primary and secondary research to develop, analyze, synthesize and communicate actionable insights to key stakeholders
  • Assists with supporting, developing, communicating, and implementing the strategic direction of the Consumer Research team
  • Proactively mine/analyze available data sources to further our team’s understanding of the business/market, develop hypotheses and identify insight
  • Create the 'story' to facilitate communication of relevant results
  • Closely interact and consult with relevant business teams to ensure objectives, data collection and analysis support key priorities
  • Support the Market Research Manager to help manage external resources/vendors to execute market research, data analysis, and reporting to ensure cost-efficient, accurate, and timely completion of projects
  • Develop a broad and rich understanding of key industry/company trends by leveraging secondary data sources to help monitor and diagnose the brand/category and address business issues and information needs
  • Participate in study design meetings with project team and/or clients
Qualifications for market research analyst
  • Proven competency in managing and administering a learning management system
  • Extensive experience in event contract management with hotels and facilities
  • Possess high quality human relations and communication skills to handle upper-level dealer management engagement
  • Thorough knowledge of company products, product applications or invoicing programs
  • 3 to 5 years of job-related experience within dealer development and learning
  • Experience with international dealers and training events
5

Market Research Analyst Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of market research analyst. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for market research analyst
  • Handling the details of implementing and managing all phases of market research and strategic communications projects
  • Conducting analysis of research studies and creating coherent presentations to help drive strategy and planning
  • Devise and evaluate methods for collecting data such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews
  • Conduct research and develop strategies that brief marketing team regarding product launch plan
  • Conduct post launch research that brief Acura product planning and marketing teams
  • Conduct research and analysis to provide business and market insight
  • Understand regional power market dynamics
  • Learn load forecasting methods and perform annual regional load forecast using MetrixND
  • Act as an internal consultant to the business - successful candidate must be self-motivated to learn new subjects and clearly articulate key concepts
  • Develop visually compelling presentations with content rich material and with backup data/analysis for use by colleagues and senior leadership
Qualifications for market research analyst
  • CFA/MBA or progress towards a CFA/MBA is preferred but not necessary
  • The ability to build organized, concise, and transferable models in Excel is required
  • Experience in working with various marketing research databases and software systems is preferred
  • The ability to work in both a team environment and independently is important
  • Minimum of a Bachelor's Degree in Business with prior experience in dealer learning development work in a Distribution Services Division or Business Unit Division
  • Entry level position - prior internships in the media arena required

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