Market Research Job Description
Market research
provides summary and descriptive statistics from data collected using Excel, Access, SPSS or other statistical software applications and create results tables for manuscripts and grant submissions.
Market Research Duties & Responsibilities
To write an effective market research job description, begin by listing detailed duties, responsibilities and expectations. We have included market research job description templates that you can modify and use.
Sample responsibilities for this position include:
Developing reports and presentations in PowerPoint
Use advanced functionality in programs such as Microsoft Excel and Access to streamline report processes
Influence – effectively communicate learnings both verbally and in writing
Assess stakeholder needs, design comprehensive studies, conduct the research, synthesize and report the findings, and make recommendations on business implications and next steps
Continually monitor the competitive landscape to identify opportunities and threats
Developing analytic plans and developing key hypotheses
Creating predictive models and conducting data mining
Assisting in the development of proprietary regressions and algorithms
Assisting in qualitative fieldwork and directly engaging consumers in structured conversations to understand what their needs and opinions are
Participating in the creation of discussion guides for consumer focus groups and interviews
Market Research Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Market Research
List any licenses or certifications required by the position: CPM, SPSS, SAS, PMP, BHBIA, ESRI, MACC, AER, LEED, CT
Education for Market Research
Typically a job would require a certain level of education.
Employers hiring for the market research job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Economics, Statistics, Psychology, Social Sciences, Education, MBA, Mathematics, Business/Administration
Skills for Market Research
Desired skills for market research include:
Microsoft Office Tools is desired
Statistical software
Finance and accounting
Excel
SPSS
PowerPoint
MS Office
Data collection methods
But not necessary
Custom research methodologies
Desired experience for market research includes:
Be able to frame complex client questions and challenges into actionable project plans for clients
Minimum 1-3 years of market research
Bachelor’s degree in Finance, Mathematics, Engineering, Statistics, Computer Science or related area preferred
Strong technical and analytical skills experience analyzing large databases preferred
Capable of accurately developing and managing related analytics, reports and metrics
Preferred Financial Services specialty experience in areas operations, product innovation, retail banking, mortgage, and credit processes, governance, risk management, compliance, mobile innovation, mobile coupon and/or other related
Market Research Examples
1
Market Research Job Description
Job Description Example
Our company is hiring for a market research. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for market research
- Forecast and track marketing and sales trends
- Work closely with sales and marketing, developing consultative relationships with this staff and strategic plans
- Interpreting what the data means, forecasting future trends and providing regular reporting of findings and recommendations
- Applying qualitative and quantitative techniques to gather and interpreting the data to produce substantiated recommendations
- Utilize various research databases to provide national and market-level quantitative and qualitative data for client pitches
- Create national and local market-level based data driven presentations that meet the client’s objectives
- Defines and prioritizes appropriate and necessary sales learning services with dealers and districts based on annual business planning cycle
- Determine learning activities that best serve dealer/district business goals
- Develop planning actions plus subsequent advertising and training programs that directly impact meeting sales forecast
- Assist in execution of planned learning and training activities
Qualifications for market research
- Familiar with programming and fielding online surveys using softwares such as Confirmit, Vovici, SurveyMonkey, Qualtrics
- Bachelor’s degree in a quantitative field of study
- Some writing experience
- At least 5 years of experience in Market Research vendor management (RFP development, vendor vetting, contract management, project management, post mortem, qualitative, quantitative, competitive)
- At least 5 years of experience in design of research, execution of research, and dissemination of find
- At least 5 years of survey and question development (survey design, question development, survey coding)
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Market Research Job Description
Job Description Example
Our company is looking for a market research. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for market research
- Communicate with and coordinate product group and internal support resources to meet field driven product/skills training, dealer sales career development, and overall planning support
- Analyze and critique post program results to determine if goals were met
- Work as a team with dealer and field personnel to gain maximum benefit from company resources
- Direct marketing services at dealer level to support business unit/dealer/district specified learning programs
- Review benefits from focused approach
- Understand the scope, functionality, and availability of market and product research tools and research reports
- Identify and track meaningful market and product trends occurring in the investment management marketplace
- Execute and summarize research surveys of institutional sales force and client-facing portfolio specialists to systematically gather market intelligence
- Communicate effectively to various types of audiences, through both verbal and written means
- Develop reports and informational decks based on third-party sources and/or original research conducted that display and understanding of underlying content, recognition of target audience, and awareness of timetables
Qualifications for market research
- Creatively designs and develops new tools, methodologies and approaches for analysis and data management, in support of clients, with an eye for re-use and/or expansion
- Familiar with statistical or crosstabulation software application
- Master’s Degree preferably in Market Research, Business, Marketing or Communications
- Be enrolled in a four year accredited university in commutable proximity to our NYC office
- Technical knowledge of game development is a plus
- Bachelors or Master Degree in related field – MBA, Math/Statistics, Marketing, Marketing Research
3
Market Research Job Description
Job Description Example
Our growing company is looking for a market research. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for market research
- Prepare sales deck slides for sales pitches
- Direct, design, implement, and analyze quantitative market research projects
- Collect and analyze data using basic research techniques
- Deliver insights from survey data that impact the success of your client's business
- Build client relationships as a "trusted advisor" in order to solve critical business problems
- Strategically suggest research solutions and studies to further client success
- Consultatively deliver against client key performance indicators
- Manage and influence across internal and external clients
- A minimum of 2 - 3 years in a quantitative research role
- A flair for building new relationships and nurturing existing relationships with internal and external clients
Qualifications for market research
- Be able to translate complex information into presentable results to client
- 3 years' experience in Market Research using qualitative and quantitative methods, preferable for a multinational company
- Knowledge of competitive and Market Analysis tools and statistics
- Available to work 40 hours a week for 6 months, start date ASAP, post grads and December grads will be considered
- Bachelor's or Advanced Degree in Business, Mathematics, and/or a related field
- Solid analytic and critical thinking skills
4
Market Research Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of market research. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for market research
- Analyzes data and recommends specific actions based on findings
- Examines and analyzes statistical data to forecast future marketing trends
- Collects data on consumer preferences and buying habits
- Prepares and presents reports and graphic illustrations of findings
- Act as market intelligence advisor to a wide variety of internal business clients, including Product Management, Marketing, Recruitment, Student Experience, Academic Leadership, and Senior Management to interpret research findings in the context of critical business needs and to apply this knowledge in developing and improving business strategy
- Support all phases of research projects including consulting with internal clients to identify research questions, recommending methodological approach, evaluating internal and external resource options, managing project execution and results analysis, developing presentations, and disseminating results to business teams
- Support a team of diverse clients and research vendors
- Work on research projects from initial idea/concept to implementation
- Participate in innovation and process improvement efforts within the Market & Business Insights (MBI) team
- Assist in managing department and project budgets
Qualifications for market research
- Bachelor Degree in Marketing, Business, Advertising, Psychology or related field
- 2-3 years working experience in Market Research using primary research surveys, secondary and/or syndicated data
- 2-3 years of experience with key Media analytics tools, such as Nielsen, MRI, Kantar, comScore, Scarborough, Omniture/Adobe and/or other specialized tools
- Experience in the media industry, such as working with or for a media company, consulting firm, an ad agency or a market/media research company is preferred, but not required
- Minimum of a Bachelor's Degree in Business (Marketing) or Educational (Instructional Design), with prior experience in dealer learning development work in a Distribution Services Division or Business Unit Division
- Proven competency in launching and delivering multiple learning projects/programs
5
Market Research Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of market research. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for market research
- Apply various Market Strategies methodologies to research projects
- Demonstrate understanding of survey sampling concepts, their impact, and use
- Draft questionnaires using Market Strategies’ preferred questionnaire writing processes
- Use Market Strategies tools and/or technology to format survey and prepare for programming
- Monitor the quality of the data and discard non qualified respondents (set and apply strike criteria)
- Perform phases of the data analysis plan using necessary tools with guidance from experienced Analyst team members
- Analyze research results and create graphical displays to convey the implications of the data
- Extract qualitative findings from transcripts or summaries of Focus Groups/IDIs
- Complete in-depth interviews (IDIs) or assist with Focus Groups
- Share insight research across director teams within CMI, including Wireless, Wireline (TV/Broadband), New Product, and Total Experience/Shopper teams
Qualifications for market research
- Completion of a Bachelor’s degree – preferably in Mathematics, Finance, Economics, Marketing, Statistics, Computer Science or a related field – is required
- Approximately three to five years of experience in the financial services industry is necessary to successfully perform the responsibilities of this position
- Must possess keen analytical skills which are required for reviewing market information, interpreting results, and identifying the most relevant details
- Effective verbal and written communication is required
- Must be capable of working with data, visualizing an output, and executing efficiently and clearly from model to distributed report
- Experience in working with institutional and/or retail investment products and related marketing research databases/ software systems is strongly preferred