Manager, Market Research Job Description

Manager, Market Research Job Description

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Manager, market research provides direction grounded in insights and data gleaned from a variety of sources (historical, primary/secondary research, subscriptions, industry headlines, etc.).

Manager, Market Research Duties & Responsibilities

To write an effective manager, market research job description, begin by listing detailed duties, responsibilities and expectations. We have included manager, market research job description templates that you can modify and use.

Sample responsibilities for this position include:

Mentors and manages a team of 3-4 researchers to become high performing team
Creates analytical plan and determines which statistical methodologies are to be used while delegating project responsibilities to staff
Creates thought-provoking insights that are relevant, strategic and actionable
Understand and analyze research findings to develop impactful insights that drive strategy and decision making
Synthesize existing relevant insights
Maintains a repository of research results
Execute all aspects of market research in order to further the business
Assess stakeholder needs
Design comprehensive studies
Conduct research and then synthesize and report findings

Manager, Market Research Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Manager, Market Research

List any licenses or certifications required by the position: CPM, SPSS, SAS, BHBIA, AER, LEED, CT

Education for Manager, Market Research

Typically a job would require a certain level of education.

Employers hiring for the manager, market research job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Economics, MBA, Statistics, Psychology, Sociology, Finance, Social Sciences, Mathematics

Skills for Manager, Market Research

Desired skills for manager, market research include:

Custom research methodologies
Sample vendor and operation team expenditures
Databases
Public sources of information
Both quantitative and qualitative
Industry specific sources
Design and conduct of a broad array of primary market research approaches
Especially in terms of
-more industry
Cable television

Desired experience for manager, market research includes:

Ability to manage and mentor junior level associates/analysts
Must be comfortable learning and doing new things, and taking on new challenges
Academic qualifications---MS/MBA, Ph.D
Advanced degree in Business, Market Research, Management Science or Mathematical Statistics preferred
Ability to understand quantitative issues
Ability to be able to create insights and values from data

Manager, Market Research Examples

1

Manager, Market Research Job Description

Job Description Example
Our company is hiring for a manager, market research. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for manager, market research
  • Work with marketing teams and the business units to understand their research needs, and to provide insights that inform business initiatives and drive growth
  • Recommend appropriate research design & methodology, and manage both internal and external resources needed to execute studies
  • Design questionnaires & sample framework, manage fieldwork, conduct analysis, write up/present results
  • Use research to enhance understanding of customer and prospect behavior, needs, preferences and attitudes
  • Translate insights into actions to support product management, sales and marketing programs
  • Present research insights in a compelling and actionable format to facilitate implementation of research results and stimulate future demand for research
  • Champion research-based insights among key stakeholders, and build a base of knowledge that grows in value over time
  • Stay current with research trends and cutting edge techniques
  • Participate as a member of the Global Brand Strategy team in cross-functional initiatives
  • 5+ years of experience with hands-on research, working closely with clients to meet business needs
Qualifications for manager, market research
  • Write a questionnaire with little or no direction
  • Write or review tab plans directed toward the final analysis
  • Create an analytic plan with little or no direction
  • Create topline and final reports and be able to present research findings either on their own or in tandem with the business developer/VP
  • Make decisions relating to project issues, including field, sample, weighting
  • Proficient level of English and Cantonese
2

Manager, Market Research Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of manager, market research. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for manager, market research
  • Coordinate on-going research projects
  • Establish effective and efficient business relationships with Research agencies
  • Collaborating with other research managers both within the broader Windows research team the central marketing research team in the execution, analysis and presentation of insights to ensure a holistic understanding of the commercial business issues
  • Possess a solid understanding of industry secondary data and syndicated sources their strengths and weaknesses
  • Collaborating with other research managers both within the broader Windows & Devices Product Research team the Central Market Research team in the execution, analysis and presentation of insights to ensure a holistic understanding of consumer business issues
  • In collaboration with other CMR teams, lead major and necessary programmatic changes to Global Campaign Tracker
  • Manage overall Campaign Research budget
  • Directly participate in the production and proofing of client deliverables (e.g., reports, presentations, tables)
  • Independently manage and troubleshoot data collection, cleaning, and processing on projects with moderate complexity
  • Interprets and troubleshoots results from higher level analytics
Qualifications for manager, market research
  • Proficient with Excel, PowerPoint, SPSS/SAS, and online survey tools (e.g., Qualtrics, Confirmit)
  • 5 or more years of combined experience related to market research (surveys, focus groups, in-depth interviewing, ) in financial services, with emphasis on customer relationship management, sales and marketing
  • Above 5 years FMCG/Service/Retail (marketing / sales) or research-related industry experience desired, better with 3 years people management experience at supervisor or team leader level
  • Smart, a quick learner
  • 3-5+ years supplier side market research experience, with responsibility for managing teams
  • Knowledge of a variety of different custom quantitative research methods
3

Manager, Market Research Job Description

Job Description Example
Our growing company is looking to fill the role of manager, market research. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for manager, market research
  • Provide strategic input to help shape strategic and business plans, brand strategies and new product launch plans and life cycle management for Oncology
  • Provide consultation to all levels of sales and marketing on the identification of marketing opportunities
  • Assess departmental opportunities for improvements in sales and marketing information
  • Provide specialized and complex analytic marketing research in support of sales, marketing and business planning functions
  • Optimize methodologies for collecting and analyzing data to evaluate existing and potential product/service markets
  • Contribute key input in the implementation of consumer marketing plans
  • Direct complex sales and market research projects and customer demographics
  • Write requests for proposals
  • Identifiles the study requirements for his/her entity
  • Coordinates on respective discussion with the team
Qualifications for manager, market research
  • University Degree (Sociology, Psychology, Marketing or Economics)
  • Good numerical and verbal skills
  • Preferably knowledge of Retail Audit data analysis and software
  • 5-8+ years of research or strategy consulting work experience, and preferably 4 or more years of technology industry experience
  • The ideal candidate will also have a demonstrated ability to create and manage the execution of research projects, generate customer and market insights, and tie these insights to business recommendations
  • Bachelor’s degree, with a graduate degree in business, market research or a social science strongly preferred or equivalent industry experience
4

Manager, Market Research Job Description

Job Description Example
Our company is growing rapidly and is hiring for a manager, market research. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for manager, market research
  • Manage custom research projects from design to final report to support key business initiatives
  • Manages ongoing brand tracking research, ensuring consistent delivery of scheduled reports, timely response to ad-hoc questions
  • Maintains research and insights knowledge base
  • Analyze client and market feedback across various dimensions
  • Leads project management in support of key company initiatives, can include customer segmentation, brand tracking, category reinvention, brand partnerships
  • Manager will have 1-2 direct report (analysts) to manage
  • Leads developing and execution of marketing insights plan for the business that includes market trends, unmet and emergent needs of customers and competitive intelligence
  • Designs research, implement it and derives actionable information and insight that result in competitive advantages
  • Works in a consultative role, with Senior Management
  • Work will require successful integration of analysis results, that leverage across relevant functions including Business Analytics, Competitive intelligence, Marketing and Sales
Qualifications for manager, market research
  • 4+ years of experience the advanced analytics, market research, or marketing science industry or a related field
  • Master's degree required (MBA, MIS, M.S
  • Experience with a variety of B2B market research methods both qualitative and quantitative, including primary survey research techniques, segmentation, concept-creative testing, focus groups, , and secondary data mining on emerging and disruptive industry trends
  • Successful researchers in the Customer and Market Research team utilize research (primary and secondary) to provide consulting to their business partners
  • The ideal candidate will have at least eight years of research or strategy consulting work experience, and preferably 4 or more years of technology industry experience
  • This position requires a Bachelor’s degree, with a graduate degree in business, market research or a social science strongly preferred
5

Manager, Market Research Job Description

Job Description Example
Our company is hiring for a manager, market research. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for manager, market research
  • Partner effectively with external partners and internal teams, including Marketing, Product, PR, Community and Business Operations
  • Lead & execute Yelp’s market research programs – both qualitative and quantitative
  • Drive key learnings and insights to leadership via real time intelligence and compelling analytics
  • Using the constant insights derived from the Community, develop a continuous feedback loop of insights that inform business performance, pushing storylines to leadership in a timely fashion
  • Primary resource for quantitative research needs for the Sales & Marketing organization
  • Identify new opportunities to engage with the Community, outside of traditional surveys and focus groups
  • Manage the Community portfolio by ensuring a constant funnel of recruitment to bring new customers into the panel
  • Own and drive long-term research and analytics projects across various functional areas
  • Align business results from the Community with business performance trends to create a 360 view of the customer and how their behavior impacts business growth
  • Partner with the Strategic Planning team to enrich the value of research and insights
Qualifications for manager, market research
  • Experience in primary market research is required
  • Management and maintenance on automatic report platform
  • Provide insights on all the reports that delivered to BU
  • Support on both China and global market research projects
  • Highly developed IT skills, able to write software code and excel (VBA) code
  • Expert in PPT, word, excel

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