Manager Shopper Marketing Resume Samples

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CH
C Hand
Charles
Hand
1411 Jayce Forge
Detroit
MI
1411 Jayce Forge
Detroit
MI
Experience Experience
05/2016 – present
Los Angeles, CA
Shopper Marketing Associate Manager
Los Angeles, CA
Shopper Marketing Associate Manager
05/2016 – present
Los Angeles, CA
Shopper Marketing Associate Manager
05/2016 – present
  • Translating insights and developing integrated programs, including media-to-shelf, portfolio and customer programs to engage and convert the shopper
  • Developing and partnering with the sales team to sell-in shopper marketing programs that integrate equity and customer strategy to deliver best in class shopper programming
  • Support Walmart, Inc. Joint Business Planning for the Non-Carbonated Beverage portfolio
  • Proactively identifies synergies, develops and executes power of one/food and beverage ("Better Together") marketing programs designed to drive coincidence demand of PepsiCo portfolio
  • Translates brand strategy into winning shopper engagement strategies and plans; leads agency briefing and manages all aspects of program development and execution
  • Leads and inspires the development and execution of new shopper engagement models and encourages experimentation with future focuses engagement tools and techniques (across such platforms as digital, social, mobile)
  • Supports Joint Business Planning - customer and sales team partnership, deck development, brand alignment
01/2009 – 11/2015
San Francisco, CA
Manager Trade Shopper Marketing
San Francisco, CA
Manager Trade Shopper Marketing
01/2009 – 11/2015
San Francisco, CA
Manager Trade Shopper Marketing
01/2009 – 11/2015
  • To secure/improve the market position by BUs, closely work with RO COP and CO TM team to plan the BTL marketing activities in the regions
  • Counter management ,including supply & budget management
  • Training management
  • Marketing activity management, including promotion execution & evaluation
  • Retail management, including promoter mgt & selling out database consolidation /analysis
  • Ensure brand image at retail level, including consolidate merchandising guideline and define shelf display guideline & marketing activity design
  • To evaluate the result/efficiency of regional marketing activities
05/2005 – 07/2008
Philadelphia, PA
Assistant Manager Trade Shopper Marketing
Philadelphia, PA
Assistant Manager Trade Shopper Marketing
05/2005 – 07/2008
Philadelphia, PA
Assistant Manager Trade Shopper Marketing
05/2005 – 07/2008
  • A professional but fun workplace, A healthy work-life balance environment
  • Analyze sellout/market share performance, and plan improvement actions accordingly
  • Ensure retail management process and execution up to guideline
  • Responsible for promoter management programs and processes
  • Budget control of LO marketing resources (A&P/ margin funding)
  • Lead counter setup implementation according to guideline
  • Build a high growth business that will help improve the lives of millions of people in China, while advancing Philips digital transformation journey as a global leader in Health Technology
Education Education
Bachelor’s Degree in Comfort Working
Bachelor’s Degree in Comfort Working
University of Oregon
Bachelor’s Degree in Comfort Working
Skills Skills
  • Willingness to travel. Figure 20% of your time will be spent traveling to meet with sales, customers, or distributors
  • 7+ years of experience CPG environment, track record of success in: shopper/consumer insight development, brand activation, joint customer business planning. Strong previous experience with customers (on or off premise channels) shopper/customer marketing curriculum. Ability to switch seamlessly between ideation and commercial. Agency experience (first-hand or managing of agencies)
  • Currently a Shopper Marketing Director or High Performing Brand Manager
  • Ability to evaluate creative concepts and executions against set objectives for maximum shopper impact
  • Relationship development and strong customer focus
  • Proven track record of achievements. Strong analytical and research interpretation skills to enable turning insights into actions
  • Proven track record of successful team leadership and project management skills and achievement
  • Computer literacy – Internal & External systems
  • Knowledge of the intricacies of the retail environment
  • Understanding and familiarity with POS, ACN, Spectra, Loyalty Card, and Panel Data
Create a Resume
1

Shopper Marketing Account Manager Resume Examples & Samples

  • 7+ years technology marketing/sales experience
  • Retail marketing, industry, sales and/or channel experience
  • Experience with retail in-store marketing strategies, tactics & best practices
  • Experience with other full marketing mix components – esp. digital marketing
  • Marketing agency, sales and/or channel marketing experience a plus
  • Solid marketing and/or sales experience – especially retail experience
  • Strong strategic planning, organization, execution and program management skills
  • Very strong presentation and overall communications skills
  • Solid relationship and collaboration skills
  • Experience building strong relationships and trust with sales teams and customers
  • Ability to link communications plans and activities to business results
  • Knowledge of marketing principles, practices, tactics, and tools
  • Experience in developing and driving field adoption of marketing campaigns
  • Ability to interface effectively with different levels of management and functional disciplines
  • Strong influencing, problem-solving, and consensus-building skills
2

Manager, Shopper Marketing Resume Examples & Samples

  • Develop retail marketing plan to drive SPHE business across all Walmart channels (stores, online, VUDU). Partnering with Commercial and working closely with Sony’s brand marketing team, this role will maximize the effectiveness of marketing investments, through a rigorous ROI and post program analysis process
  • Collaboratively plan and create account focused product strategies and presentations that deliver against the customer objectives by having a keen understanding of customer learnings, shopper and brand insights and data that convert shoppers into buyers
  • Create, or customize, programs that help drive traffic, loyalty, conversion and basket size. Own the presentation of those programs to the customer. Drive the execution of those programs through to the end consumer, problem solving as necessary and clearly communicating status to the Shopper, Brand Marketing and Sales teams
  • Represent marketing within a cross functional team that supports the national account commercial lead, with the ability to identify and capitalize on incremental opportunities
  • Be an expert on the competition and understand any dramatic shifts in market share
  • BA or MBA in Marketing, Business, or Insights
  • At least 7 years of experience, preferably in the consumer goods industry
  • Extensive Marketing Experience, particularly in area of Customer/Shopper or Brand Marketing with a strong ability to analyze data, working with insights and category management
  • Experience building and monitoring annual business plans
  • Proven track record of managing cross functional teams and strong people management
  • Demonstrated reputation for customer engagement with ability to drive mutual business results growth
  • Experience/comfort establishing external relationships with other CPG companies
  • Effectively communicates & builds relationships at all organizational levels
  • Propensity for creative problem-solving and opportunity identification
  • Timeline and critical path management
  • Fast, fluid and flexible
  • Innovative and passionate
  • Test and learn focused
3

Business Manager, Shopper Marketing Resume Examples & Samples

  • Improve Ford Value/Quality Perceptions on Assigned 3rd Party sites
  • Understanding of online shopping and 3rd party automotive sites (all facets)
  • Experience with/in Agency cross-discipline teams
  • Strong Marketing Acumen
  • Presentation, and writing skills
  • Ability to think logically/strong deductive reasoning
  • Ability to understand and use quantitative and qualitative research and analytics
  • Online Automotive Campaign experience
  • Supervisor or above team management
  • 10 Years of experience required in marketing, with automotive and digital management experience
4

Manager, Digital Customer & Shopper Marketing Resume Examples & Samples

  • Analytical problem solving skills (quantitative and qualitative)
  • 5-8 years overall customer marketing
  • Must have digital products background and digital customer experience
  • 3-5 years experience working with digital and media transactional business partners (EST, IVOD, RVOD, SVOD)
  • Proven experience in working collaboratively with Sales teams and external customers
5

Associate Manager Shopper Marketing Resume Examples & Samples

  • Executing national promotions, customer equity platforms and occasion-based solutions across four business units
  • Maintaining budget trackers and program dashboards
  • Planning coupon calendar and managing execution of offers
  • Facilitating in-store demo events and execution
  • Tracking and managing internal & external legal review processes
  • Assisting with ROI and post-program analysis
  • Working on special projects when assigned
  • Collaborating with multi-functional teams (Sales, Shopper Insights, Category Management, Sales Planning, Agency, Other CPGs, Brands, and Sales Strategy
  • High school diploma/GED with related work experience
  • Experience in brand marketing and/or shopper marketing
  • Solid verbal, written and interpersonal communication skills
  • Sound financial and analytical skills
  • Ability to manage multiple projects and be a strategic thinker
  • Proficiency with the Microsoft Office suite (PowerPoint, Word, Excel)
6

Senior Manager, Shopper Marketing Resume Examples & Samples

  • Develop differentiated Shopper Marketing programming grounded in brand, consumer, shopper and retailer insights
  • Lead annual joint business planning (JBP) process for strategic PepsiCo retail customers
  • Work with agency partners and brand teams to develop and execute customer specific programs that build brand equity and drive positive business results at retail
  • Provide rigorous analysis of marketing program results and make recommendations for future programming
  • Prior experience leveraging consumer insights to develop effective marketing programs and campaigns
  • Ability to evaluate opportunities and develop actionable plans to address opportunities
  • Strong Project Management skills
7

Senior Manager, Shopper Marketing Resume Examples & Samples

  • Developing retailer custom overlays and integrating equity and customer strategy to deliver best in class shopper programming
  • Builds high performing, geographically dispersed team (3 direct reports)
  • Leads team in commercialization of exclusive packaging associated with customer-specific activation
  • Leverages all available data to make strategic recommendations and decisions for internal Marketing and Sales teams and external customers
  • Leads cross-functional alignment on commercialization
  • Develops and executes Brand First marketing programs, including the launch of a year-long equity campaign to drive excitement around PepsiCo innovation in-store or bringing to life custom opportunities designed to build PepsiCo portfolio within a specific Enterprise retail partner
  • Manages all aspects of program development, incorporating innovative ways to activate at retail and program implementation ensuring adherence to deadlines, as well as following appropriate governance processes to ensure approval and alignment for all aspects of activation
  • Leads agency development of key program creative and conduct quarterly communication reviews wih senior director to align on strategy
  • Understands the retailers' Problems to Solve (PTS) as well as key brand and shopper PTS in order to build strategic programs that deliver a win/win/win for PepsiCo Brand, Shoppers and Retailers
  • Designs and creates compelling, clear, and concise presentations for senior management and external key clients
  • Keeps apprised of brand insights, retail industries and consumer trends and uses expertise to educate Marketing and Sales teams and the channel customers
  • Develops Dx Customer activation plans to support trial targets of key national innovation initiatives
  • Develops strategies and tactics that help deliver successful launches of innovation grounded in brand, consumer, shopper and retailer insights
  • Establishes clear accountability for funding of each event
  • Promotes superior execution at customer by fully supporting strategy development and program or innovation sell-in with strategic customers and execution partners
  • Assists with key strategy decks including the annual business planning process
  • Supports the business analysis for JBP & AOP needs; contributes to JBP & AOP development
  • Develops key event creative briefs and leads creative process through final proof stage including briefing, testing, creative evaluation, photo shoots, content development, securing necessary approvals, etc
  • Collaborates with purchasing to determine appropriate configurations and costs for POS based on creative/budgetary guardrails and ensures ordering communication disseminates to field in timely manner
  • Serves as key interface with all brand/portfolio/BU teams and manages brand-specific activation calendars and sell-in of key innovation
  • Engages in market tours, as appropriate, in order to garner field/retailer feedback and observe POS in field
  • Participates in and supports key brand meeting (Period Operating Reviews, Consumer Immersions), serving as critical partner and extension of the brand team
  • Strong Collaboration and Project Management skills
8

Senior Manager, Shopper Marketing Resume Examples & Samples

  • Work with agency partners and Brand Teams to develop and execute promotional and customer specific merchandising programs to deliver breakthrough creative that builds brand equity at retail and drives beverage category results
  • Align customer and internal Brand Teams on customer relevant programs & strategies
  • Provide rigorous analysis of marketing plan results and recommendations for future programming
9

Manager, Shopper Marketing Resume Examples & Samples

  • Flexibility. As is often the case with this business, plans and direction will change from time to time. Multiple projects will present themselves at once and sometimes all of your key customers will have a major deliverable at the same time. Being able to prioritize and self-manage will be essential to the success in this position
  • Strong presentation skills. Having a good data driven story is critical, but you must be able to deliver it internally and more importantly externally to persuade our customers
  • Willingness to travel. Figure 20% of your time will be spent traveling to meet with sales, customers, or distributors
  • 7+ years of experience CPG environment, track record of success in: shopper/consumer insight development, brand activation, joint customer business planning. Strong previous experience with customers (on or off premise channels) shopper/customer marketing curriculum. Ability to switch seamlessly between ideation and commercial. Agency experience (first-hand or managing of agencies) a plus
10

Category Manager / Shopper Marketing Resume Examples & Samples

  • The shopper marketing is responsible for all Premium Core and Reserve product (in all the channel), all category initiatives and writing compelling category stories for our customers
  • The shopper is also responsible for ensuring that the programs are commercially viable and drive category growth (and brand growth ahead of the category)
  • Passion for customer and shopper/consumer and ability to inspire in the others the value of understanding these 2 important and distinct targets for our plans
  • Understanding / appreciation of customer category dynamics, business models and ability to apply these to create and implement differentiated category strategy with our customer
  • Ability to work with internal and external stakeholders/partners to deliver plans and activities in line with category trade and channel strategy
  • Inspire and deliver the thought leadership that shape the future commercial strategy of the sector
  • Support the creation & delivery of Category and Diageo growth driving range, merchandising, pricing and promotion recommendations in key customers – in line with segmentation & motivation based opportunities. Using the tools implemented in the market such as Spaceman for the planograms
  • To drive category growth to the benefit of our Customers and for Diageo
  • Experience in the drink industry
  • Minimum 3 years’ experience in marketing and sales team
  • Good commercial understanding with 2 years working with or for customer/distributors
  • English fluent / French fluent
  • Strong analytical and strategic skills
  • Strong technical category management skills
  • Ability to build quality relationship within cross functional teams and critically also with senior customer stakeholders
  • Understanding / passion for customer / consumer and shopper
  • Ability to think both conceptually and practically. Backed up with genuine desire to get results and make difference with customers
  • Innovation change at scale at the point of purchase
11

Senior Manager, Shopper Marketing Resume Examples & Samples

  • In partnership with the greater Albertsons team, identify & develop the Regional Programming Model (for both strategic divisions and all others)
  • Implement Regional programming model working closely with Customer Sales Leads and Program Team counterparts to land programs that drive brand/portfolio growth and leverage latest technologies, digital/social media, etc. to engage/convert Albertsons shoppers
  • Measure impact of Regional programming - understanding CIDs and reviewing/optimizing future programs based on key learnings
  • Own overall programming calendar inclusive of Big Bets, Customer Programs and Regional initiatives
  • Act as mentor to L6 team members
  • A track record of successfully influencing key stakeholders
  • Strong analytic and commercial bent, and comfort with data, reporting, and analysis
  • Strong Project Management experience leading cross-functional teams and influencing key stakeholders
12

Shopper & Customer Marketing Manager Resume Examples & Samples

  • Leading the development of shopper marketing strategies and gaining alignment with Brand Marketing, customer teams and Finance
  • Leading the agency teams in designing and reviewing messaging on shopper facing assets such as in-store displays, semi/permanent fixtures, bonus packs, FSI communications, gift sets and special packs to ensure goals are met
  • Understanding go to market strategies for customers and brands within each retail channel in order to align planning activities to strategies
  • Providing input on go to market strategies working with Go-To-Market, Customer Insights, Sales, Brand teams and our agency partner to ensure proactive development of the strategies
  • Using shopper research to define insight-based shopper marketing programs that achieve customer, brand and company goals within the Mass channel
  • Performing post-analytics on key programs to improve efficiency and effectiveness
  • Updating the planning system to reflect the current plan and deliver financial forecasts
  • Developing strong working relationships with Sales, Customer Insights, Procurement, Merchandising, Finance, Brand Marketing, Global teams and external partners to ensure cross-functional achievement of company goals
13

Manager Trade Shopper Marketing Resume Examples & Samples

  • Marketing activity management, including promotion execution & evaluation
  • Counter management ,including supply & budget management
  • Ensure brand image at retail level, including consolidate merchandising guideline and define shelf display guideline & marketing activity design
  • Retail management, including promoter mgt & selling out database consolidation /analysis
  • To evaluate the result/efficiency of regional marketing activities
  • Training management
  • To secure/improve the market position by BUs, closely work with RO COP and CO TM team to plan the BTL marketing activities in the regions
14

Shopper Customer Marketing Manager Resume Examples & Samples

  • Excellent knowledge of the Swiss retail landscape, in particular with mass market key players
  • Hands on mentality with the ambition and passion to deliver on time and in quality
  • A minimum of 3 years’ experience in FMCG Trade Marketing
  • Strong project leadership skills
  • Excellent in verbal and written communication, ideally coupled with good relationship building, negation and listening skills
  • Fluent in German and English, strong French skills is a plus
  • LI-GSK
  • Develop & execute oral health shopper, expert & customer strategy & activation concepts
  • Own executions and ensure timely delivery of all materials
  • Define promotion objectives & own performance tracking
  • Drive the category management agenda across mass market & pharmacy channels
  • Be a proactive key member of the local oral health category team
  • Work collaboratively across functions and with colleagues in neighbor countries
  • Own the Trade Marketing Budget
15

Manager Shopper Marketing Resume Examples & Samples

  • Collaborates with our Insights & Analytics and Category Leadership teams to gain understanding of brand shopper insights (trips, drivers, barriers, share of voice, etc.) in order to identify opportunities by channel/customer
  • Determines optimal brand/shopper/customer intersection and maximized ROI opportunity in order to drive A&P spend
  • Identifies brand optimal shopper targets as well as develop the relevant intersection between shopper and consumer by channel/retailer
  • Develops brand shopper objectives/strategies/measures that drive the holistic path to purchase
  • Leads development of in store vehicles for assigned brands from setting the strategy to ensuring they meet financial requirements in order to drive maximized ROI
  • Drives communication of brand knowledge and news to the Field Shopper Marketing team as well as drive visibility of the field activation back to the Brand Team and other cross-functional counterparts
  • Drive learnings through post event analytics tools
  • Accountable for brand driven shopper marketing funding including in store vehicle development spend
  • Manages agency resources to ensure solid development of actionable, insight based creative for in store vehicles
  • At least 5+ years of Brand, Agency, Shopper and/or Integrated Marketing experience
  • Prior experience planning and executing marketing programs which leverage multiple media vehicles
16

Associate Manager, Shows & Shopper Marketing Resume Examples & Samples

  • Industry and Trade Shows
  • 4-6 years of CPG related experience (Automotive Aftermarket preferred)
  • Must be energetic & highly motivated with proven team work & leadership skills
  • Experience in Sales/Marketing project management preferred
  • Experience in a cross functional/global organization
  • Exhibit customer driven, innovative & results oriented behaviors
  • Ability to interact & communicate effectively with all levels of the organization
  • Ability to collect, organize & interpret data, draw meaningful conclusions from raw data & communicate recommendations
  • Proficiency in MS Office Suite required
  • Ability to manage deadlines in a fast paced and dynamic environment
  • Proactive problem solver & strong collaborator with a global mindset; ability to develop relationships with coworkers in and outside of the immediate office including those in other countries
  • Operates with a sense of urgency; identifies opportunities and acts quickly to achieve results
17

Manager Shopper Marketing Resume Examples & Samples

  • Strong shopper marketing or retailer marketing experience with a consumer electronics company is highly preferred. Experience with online/offline and e-trade is a must
  • Experience in a similar regional or international HQ position driving business results
  • Demonstrated that you can think conceptually from a broad business perspective considering both strategic as well as operational aspects. You can steer and guide our local country organizations in executing business plans
  • International mindset and the ability to talk efficiently to different people in different countries and work in a complex matrix organization
  • Innovative and creative thinking with a strong sense of pragmatism
  • Fluent in minimum of two languages, one is English
18

Insights Product Manager Shopper Marketing Resume Examples & Samples

  • You will utilize Amazon's marketing measurement and data platforms to help our CPG advertisers understand the impact of their marketing investments with Amazon (sometimes this will entail pulling a standard report, and mining millions of rows of data for insights)
  • You will work closely with sales and account management to make data-driven decisions around media planning and strategy
  • You are responsible for the relationship with our clients' analytics and insights teams to jointly drive test plans, research and innovation
  • Represent the "voice of the customer", identifying repeatable solutions that can be built to scale to serve more advertisers. Act as a liaison to product teams to help productize these solutions
  • Advocate and educate clients and internal teams on Amazon's ad platform products
  • A bachelor's degree is required, preferably in an analytical field (e.g. Economics, Computer Science, Mathematics, Statistics, or Finance)
  • Strong analytical and quantitative skills, especially applied to marketing analysis
  • Able to source, work with, and combine disparate data sets to answer business questions
  • Strong oral and written communication skills are critical
  • Strong client-facing experience (3-5 years)
  • Strong problem solving ability, task prioritization and ownership
  • Several years experience in data mining and statistical analyses
  • Several years of SQL experience
  • High proficiency in Excel (Pivot Tables, charts)
  • Proven experience in advertising or e-commerce product management or product marketing is required, preferably in data and analytics. This includes agency/consulting experience in these industries
  • Several years in predictive modeling
  • Ability to create Visual Basic Macros for Automations in Excel
  • Strong working knowledge of Tableau
  • Experienc in using Python in context of data handling and analysis
  • Digital advertising and e-commerce experience
  • Experience in online advertising or web-based technologies
  • Experience partnering with sales and/or engineering team
19

Insights Product Manager Shopper Marketing Resume Examples & Samples

  • You will utilize Amazon's marketing measurement and data platforms to help our CE advertisers understand the impact of their marketing investments with Amazon (sometimes this will entail pulling a standard report, and mining millions of rows of data for insights)
  • Several years of experience in data mining and statistical analyses
  • Advanced Computer literacy. Hands-on experience on at least 2 of the following: SQL, ETL, Python, R, Spark/Scala
  • Strong client-facing experience (several years)
  • Master in Computer Science, Computer Engineering, Statistics, Mathematics, or Economics
  • Some years of experience in predictive modeling
  • Experience with or willingness to learn distributed systems (Spark, Hadoop)
  • Experience with scripting languages like Python, Ruby, or Unix shell scripts
20

Manager, Shopper Marketing Resume Examples & Samples

  • Develop comprehensive annual Shopper Marketing plans for Kroger that align to SCJ Brand/Category strategies as well as support overall customer growth by incorporating Kroger's shopper’s path to purchase
  • Lead all Shopper initiatives for Kroger to help deliver business plan and elevate SCJ brands and business performance
  • Lead creative brief development for 70 programs annually. Clearly articulate communication objectives of brand and customer in order to inform and direct agency work
  • Manage customer specific shopper budget, all programs must be executed on budget and on time
  • Responsible for oversight of shopper marketing analysis by tracking agreed upon KPI’s to optimize ROI of shopper plans annually and utilize post program analytics to improve programs and tactics
  • Develop and leverage relationships with Kroger Senior leadership in Marketing and Merchandising to help foster strong collaboration and business opportunities
  • Build trust by maintaining relationships with key management personnel at SCJ headquarters
  • Collaborate with account sales team to gain deep understanding of key business priorities to achieve growth at Kroger
  • Responsible for managing agency relationship and personnel resources on-site to ensure program execution and achieve performance standards
  • Manage and lead agency team members
  • Manage relationships with external vendors to execute flawless shopper programs and to stay well-versed in shopper program innovation
  • 10+ years in CPG industry in Marketing capacity
  • Advanced marketing skills/experience. Ideal candidate will have a minimum of 10+ years of marketing experience (shopper marketing, brand management, or integrated marketing capacity)
  • Currently a Shopper Marketing Director or High Performing Brand Manager
  • Ability to evaluate creative concepts and executions against set objectives for maximum shopper impact
  • Relationship development and strong customer focus
  • Ability to translate global marketing objectives and to create programs that apply to customer specific needs
  • Proven track record of achievements. Strong analytical and research interpretation skills to enable turning insights into actions
  • Proven track record of successful team leadership and project management skills and achievement
  • Undergraduate degree preferably a Business degree with focus on Business Management & Marketing
  • Computer literacy – Internal & External systems
  • Knowledge of the intricacies of the retail environment
  • Understanding and familiarity with POS, ACN, Spectra, Loyalty Card, and Panel Data
  • Ability to foster development of common vision and provide strategy and direction
  • Generates creative solutions to work situations; tries different and novel ways to deal with insight gathering, problem definition, organizational processes and opportunities
  • Demonstrates urgency and decisiveness; takes prompt action to accomplish goals; proactively attempts to influence events rather than passively accept outcomes
  • Builds effective working relationships by developing and collaborating with teams or those outside the team to accomplish organizational goals; takes actions that respect the needs and contributions of others; contributes to, drives towards, and accepts the consensus of the team after discussion
  • Able and willing to transition quickly to different tasks, to shift priorities and modify actions to meeting changing job demands at short notice
  • Commits to an action after developing alternative course of action that is based on logical assumptions and factual information; takes into account resources, constraints and organizational values
  • Passion for innovation. Role requires extensive problem solving, understanding of consumer/shopper insights and alignment of cross-functional management
  • Ability to work in self-directed environment. This role is empowered to establish the strategic framework for Shopper Marketing at these key accounts
21

Manager, Shopper Marketing Resume Examples & Samples

  • Develop comprehensive annual Shopper Marketing plans for Walmart that align to SCJ Brand/Category strategies as well as support overall customer growth by incorporating Walmart shopper’s path to purchase
  • Lead all Shopper initiatives for Walmart to help deliver business plan and elevate SCJ brands and business performance
  • Develop and leverage relationships with Walmart Senior leadership in Marketing and Merchandising to help foster strong collaboration and business opportunities
  • Collaborate with account sales team to gain deep understanding of key business priorities to achieve growth at Walmart
22

Manager, Shopper Marketing Resume Examples & Samples

  • Builds relationships with customer merchant teams and marketing departments
  • Builds relationships with shopper marketing teams at other Consumer Packaged Goods (CPG) companies and influencers (P2PI, Coogan Share Group, League of Leaders, etc.)
  • 3-5 years relevant work experience with a background in consumer packaged goods preferred
  • Excellent oral and written communication skills, as well as, interpersonal skills
  • Strong analytical and problem solving abilities
  • Ability to influence cross-functional teams & customer contacts
  • Ability to take initiative, work well both autonomously and as part of a team
23

Digital Marketing & Shopper Conversion Manager Resume Examples & Samples

  • Oversee digital media programming across the DX to develop impactful ways for PepsiCo Shopper Marketing to maximize digital investments through increased efficiency and effectiveness
  • Collaborate cross-functionally within the organization and with external partners to collect historical knowledge of digital program results regularly, then provide analysis of programs across the DX to uncover learnings and best practices, and manage cadence of sharing out those learnings with key stakeholders to drive education and elevate digital expertise across DX talent
  • Build robust digital media expertise and stay up-to-date on emerging media platforms and retailer digital capabilities in order to lead digital test & learn opportunities that will continue to elevate our digital capabilities to deliver against both our short-term and long-term objectives
  • Become an expert on 3rd party media, working towards best use of digital tools to achieve stated goals and influence key vendors to create consistent measurement capabilities for improved comparability
  • Support Insights enhanced capabilities, with a particular focus on Most Valuable Households; in-conjunction with the team Director help develop a process for MVH integration into shopper programming
  • A minimum of 5 years prior Marketing experience (if Undergrad degree only) OR 2 years of prior Marketing experience (if Advanced degree)
24

Shopper Marketing Senior Manager Resume Examples & Samples

  • Thought leader that architects shopper marketing strategy for customer by defining key problems to solve for customer, shopper and our brands as well as identifying future growth opportunities
  • Plays key role as member of the Customer team to help manage Joint Business Planning, total priorities, alignment meetings, and customer requests
  • Inspire agency partners and Program Teams to develop differentiated omni-channel shopper marketing solutions grounded in insights that drive brand conversion
  • Champion new ways to engage shoppers across the path to purchase, including communication and coordination with regional key account managers
  • Align customer and internal Program Teams on customer relevant programs & strategies
  • Fully support Shopper Marketing strategy development and program sell-in with customer and retail execution partners
  • Develop strong working relationships with internal PepsiCo teams as well as external customer teams, including sales, marketing, insights, innovation and operations
  • Minimum Qualification: Undergraduate Degree
  • Preferred: MBA with a concentration in Marketing
  • A minimum of 8 years prior Marketing experience (if Undergrad degree only) OR 5 years of prior Marketing experience (if Advanced degree)
  • Creative agency management experience, and expertise developing and executing promotions is required
  • Ability to successfully manage a matrix environment
25

Manager, Shopper Marketing Resume Examples & Samples

  • Leverages brand, consumer, shopper and retailer insights and trends to develop shopper engagement strategies for innovation, media-to-shelf, portfolio, and customer programs to engage and convert shoppers
  • Leads agency briefing and manages all aspects of program development and execution, ensuring ideas are developed into high impact and cost effective campaigns
  • Leads and inspires the development of new shopper engagement models and innovative ways to activate at retail, and encourages experimentation with future focused engagement tools and techniques (across such platforms as digital, social, and mobile)
  • Understands the Problems to Solve (PTS) of the Quaker Brand, shoppers, and retailers in order to build strategic programs that deliver a win/win/win for Quaker, shoppers and retailers
  • Collaborates with Quaker Brand, Customer Teams, Sales, Sales Strategy, Insights, Category Leadership, and other functional leads to support Joint Business Planning and program execution
  • Develops and executes power of one ("Better Together") custom marketing programs designed to build PepsiCo portfolio within specific Enterprise retail partners
  • Promotes superior execution by fully supporting strategy development and program/innovation sell-in with strategic customers and execution partners
  • Supports development of key strategy decks including those for the annual Joint Business Planning process
  • Proactively influences brand investment strategy and establishes clear accountability for funding of each event
  • Ensures adherence to deadlines and follows appropriate governance processes to ensure approval and alignment for all aspects of activation
  • Ability to effectively collaborate, communicate and influence in a matrix environment
26

Shopper Marketing Associate Manager Resume Examples & Samples

  • Translating insights and developing integrated programs, including media-to-shelf, portfolio and customer programs to engage and convert the shopper
  • Developing and partnering with the sales team to sell-in shopper marketing programs that integrate equity and customer strategy to deliver best in class shopper programming
  • Support Walmart, Inc. Joint Business Planning for the Non-Carbonated Beverage portfolio
  • Lead activaton of non-carbonated beverage portfolio at WMT, Inc (Starbucks, Lipton, Aquafina, Gatorade)
  • Translates brand strategy into winning shopper engagement strategies and plans; leads agency briefing and manages all aspects of program development and execution
  • Supports Joint Business Planning - customer and sales team partnership, deck development, brand alignment
  • Leads and inspires the development and execution of new shopper engagement models and encourages experimentation with future focuses engagement tools and techniques (across such platforms as digital, social, mobile)
  • Proactively identifies synergies, develops and executes power of one/food and beverage ("Better Together") marketing programs designed to drive coincidence demand of PepsiCo portfolio
  • Proactively influences brand investment strategy to drive demand for PepsiCo portfolio at WMT Inc
  • Uses appropriate governance processes to ensure approval and alignment for all aspects of activation
  • Manages program budgets
  • A minimum of 2 years prior Marketing, Digital, or Agency experience (if Undergrad degree only)
27

Shopper Marketing Senior Manager Resume Examples & Samples

  • Wire and collaborate with the Doritos brand team to develop shopper activation plans across all enterprise customers, driving incremental growth and return on investment
  • Lead the development of all enterprise customers' joint business planning presentations and shopper programs including alignment with key stakeholders
  • Complete post program analysis to determine ROI and implications in an effort to improve future programs
  • Manage, motivate, coach and develop a talent direct report
  • Strong marketing background, brand marketing experience an asset
  • Intellectual curiosity including a strong desire to dig into the data and draw implications
  • A collaborative leader who can bring together multiple stakeholders and identify the win:win
28

Manager, Shopper Marketing Resume Examples & Samples

  • Work with the Marketing, Sales and Shopper Marketing Team (HQ and Agency) to design, develop and execute Shopper Marketing strategies, plans and programs that contribute to achieving SCJ business and account goals and deliver against key business priorities
  • Develop new item launch plans that maximize awareness, trial and sales velocity by integrating information from Brand, Sales, and the customer
  • Serve as a marketing/consumer consultant to assist in the building of Customer/Shopper strategies, priorities and programs
  • Work with the Shopper Marketing Agency Team, Account Managers and Sales leadership in managing numerous facets of the business including business planning and shopper marketing strategy and program/plan development, execution and analysis
  • Manage and direct Agency personnel, lead their work in the development and execution of Shopper Marketing programming at their customers and ensuring they achieve performance standards and deliver SCJ and account objectives
  • Provide strategic oversight for the MMCD/CEC business and manage the total budget across all accounts by working with the Brand Manager
  • Responsible for engaging and building relationships with the marketing departments and key leaders of customers. Aligns and builds shopper strategies and programming with customer’s priorities & strategies
  • Responsible for oversight of shopper marketing analysis with Agency team including analysis of promotional/shopper program effectiveness, financial management and market research development and interpretation. Provide in-depth analysis, develop business strategies and recommended action plans
  • Creative problem solving. Interface with multiple levels of an organization, including multiple levels of Marketing and Sales internally and Marketing, Merchandising/Procurement with the customer and agency management
  • Identify/create opportunities based on consumer/shopper insights that the Account Teams can leverage to increase sales and share, while building customer relationships and thought leadership
  • Advanced marketing skills/experience. Ideal candidate will have a minimum of 5 – 7 + years of marketing/shopper marketing experience or brand / sales related experience
  • Currently a Shopper Marketing Manager or Brand Manager or higher (High potential Associate Brand Manager/Brand Manager or Consumer Promotions Manager could be considered)
  • Ability to work in self-directed environment. This role in empowered to establish the strategic framework for Shopper Marketing at these key accounts
29

Senior Manager Shopper Marketing Resume Examples & Samples

  • Works with Consumer Insights, Field Sales, Trade Marketing, Brand Marketing & Category Management (and mines relevant data) to develop the insights that can drive brand equity
  • Assists the Field Sales force in developing programs within key customers
  • Oversees all execution elements (e.g. budgeting, creative approval)
  • Work collaboratively with Brand Managers and Customer Marketing Managers in the Field and HQ locations to drive Shopper Marketing programs inclusive of obtaining brand creative assets, estimating costs, coordinating meetings, obtaining coupon codes, etc
  • Collaborate with Finance to ensure financial rigor in areas including coupon codes, reconciling invoices, redemptions, actual costs, etc
  • Maintain Shopper Marketing Program Snapshots for all key customers and coordinate Post Promotional Analysis
  • Ensures alignment with various vendors (digital, social etc.) and presents relevant information to management
  • Responsible for managing Shopper Marketing creative agency
  • Develops turn-key Toolkit (approved template) materials for 2nd & 3rd tier customers when appropriate
  • Manages and leads status calls with field and Shopper Marketing agencies
  • Self -starter, independent thinker, action oriented
  • Adaptable to changing circumstances, solid project management skills
  • Analytically inclined with the ability to link seemingly disparate pieces of information
  • Detail orientated, organized, reliable, resourceful and accurate professional that focuses on outcomes
  • Strong interpersonal and communication skills. Able to effectively present ideas and concepts to groups of varying levels within outside of the organization
  • Ability to contribute, influence and work effectively in a cross-functional matrix environment
  • Ability to work independently, multi-task and prioritize and work effectively under pressure
  • Ability to build team alignment relative to specific objectives
  • Technical skills: highly skilled in Excel and Power Point. Database knowledge is a plus
  • Strong working knowledge of customer POS sources (Retail Link, Spectra and IRI data)
  • 7+ years Shopper Marketing or Consumer Promotion experience in CPG retail environment , preferably in corporate HQ location
  • Direct customer engagement experience required (via shopper marketing, customer development or category management) and coupon redemption experience a plus
  • Experience mining data from retailer shopper card programs (for example Dun Humby and EYC) a plus
30

Assistant Manager Trade Shopper Marketing Resume Examples & Samples

  • At least 5 year working experience on retail or sales management in electronic appliance or FMCG industry
  • Strong at marketing activity planning and execution, and can drive LO team to uplift sellout
  • Hard working, Team work spirit, interpersonal skills
  • Capable of Microsoft Office
31

Manager, Digital & Shopper Marketing Resume Examples & Samples

  • Work closely and build strong relationship with the marketing and sales managers to maximize the effectiveness of digital marketing programs to drive both quantity and quality of leads, improve conversion to opportunities, drive increased revenue, and enhance customer engagement
  • Execute search engine marketing (SEM) initiatives and online marketing lead generation efforts, including search engine marketing, content digital marketing, social media marketing (webinars, free trials, direct marketing)
  • Ensure services to support data integrity, data enrichment, data transfer between automation platforms and provide digital analytics
  • Execute digital strategy for all brands in accordance with agreed upon strategy, including paid social, display, video, search marketing. Report back real time learnings for optimizations
  • Liaison with Brand Marketing and Global Marketing Services on marketing assets
  • Four plus years brand and product marketing communications development and execution with digital bias
  • Web site development/optimization and landing page creation skills
  • Experience with Amazon and/or other e-commerce retailers
  • Strong organization, analytic and verbal and written communication skills a must
  • Quick learner, self-directed, and detail oriented
  • Strong knowledge of digital tools for marketing automation solutions (Marketo), contact databases (Salesforce.com), social media platforms (Engaged Sciences), etc