Shopper Marketing Manager Resume Samples

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JB
J Bailey
Jaren
Bailey
613 Benedict Plaza
Chicago
IL
613 Benedict Plaza
Chicago
IL
Experience Experience
10/2015 – present
Philadelphia, PA
Senior Shopper Marketing Manager
Senior Shopper Marketing Manager
10/2015 – present
Philadelphia, PA
Senior Shopper Marketing Manager
10/2015 – present
  • Provide rigorous analysis of marketing program results and make recommendations for future programming
  • Proven track record of developing successful strategy through to execution
  • Own day to day management of national level agency relationship (team of 5+ people) by clearly defining scope, aligning processes and managing resources
  • Fully support Shopper Marketing strategy development and program sell-in with customer and retail execution partners
  • Develop strategic vision for innovation and emerging channels – Shopper Innovation, digital, Hispanic platform, eComm, Dollar, etc
  • Lead the Shopper Marketing function for the Target team inclusive of Shopper Marketing Manager and Agency Partners
  • Develop differentiated Shopper Marketing programming grounded in brand, consumer, shopper and retailer insights
05/2013 – 06/2015
Chicago, IL
Shopper Marketing Manager
Shopper Marketing Manager
05/2013 – 06/2015
Chicago, IL
Shopper Marketing Manager
05/2013 – 06/2015
  • Develops and makes presentations on best magazine Category Management practices to account selling teams, retailers, wholesalers and consultants
  • Work closely with Trade Marketing leads at the Key Account Management level to co-develop retailer specific in-store materials
  • Develop Key Performance Indicators for program activation for effective evaluation
  • Business performance management: KPI’s definition and tracking
  • Leads agency briefing and manages all aspects of program development
  • Works closely with the Key Account Managers to ensure that the shopper insights are translated to robust strategies and tactics linked to specific metrics
  • Provides project management, SHOPPER INSIGHTS knowledge and other analytical support to the selling team
08/2010 – 04/2013
Detroit, MI
Assistant Shopper Marketing Manager
Assistant Shopper Marketing Manager
08/2010 – 04/2013
Detroit, MI
Assistant Shopper Marketing Manager
08/2010 – 04/2013
  • Assist in assessing opportunities at the customer with the account team using POS and loyalty data
  • Assist in the integration of brand marketing plans into customer plans while controlling the budget for loyalty
  • Demonstrated record of success analyzing data and providing insights that drive business results
  • Measures performance and impact of initiatives, including but not limited to ROI, cost per unit moved, HH penetration and buy rate changes. Conducts deep dive analysis using 3rd party vendor metrics and RB data sources (Nielsen, etc.) to understand the key drivers
  • Contributes to ROI projections by providing necessary data and learnings to develop assumptions for base volume, projected lift and cost per unit moved
  • Assists in the development of insights around the intersection between the customer’s shopper segmentation and the brand’s consumer segmentation
  • Supports SMMs and TL to seek, create and develop new business opportunities to build brand consumption
Education Education
Bachelor’s Degree in Business Administration
Northern Illinois University
Bachelor’s Degree in Business Administration
Skills Skills
  • Ability to apply knowledge of multidisciplinary business principles and practices to achieve successful outcomes in cross-functional projects and activities
  • Ability to communicate clearly and concisely – orally and in writing
  • Strong attention to detail and follow through for excellence in execution
  • Ability to work independently and as part of a team
  • Flexible to change and comfort with ambiguity
  • Strong interpersonal skills
  • Retail Merchandising: Knowledge of how to build and implement an effective in-store merchandising program in order to drive increases in consumer purchase
  • Shopper Knowledge: Knowledge of in-store consumer purchasing behaviour in order to develop effective in-store merchandising programs
  • Retailing: Knowledge of the retail industry (retailers, competitors, trends, visual merchandising, and general business environment) related to multiple channels
  • Channels: Knowledge of specific channels of distribution, including competitive set, target consumers and key trends, including the ability to use information in the identification of new opportunities that are aligned with agreed business objectives
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1

Trade & Shopper Marketing Manager Resume Examples & Samples

  • University degree in Marketing or any related field
  • 3+ years of people manager experience
  • 3-5 years of professional experience with a combination of Marketing, Sales, Product, Business Planning experience preferred
  • Trade Shopper Marketing experience in Southeast Asia (primarily Indonesia, Thailand, Malaysia)
  • Knowledge of marketing and trade marketing activities, tools and techniques is recommended
  • Knowledge of category management and assortment is recommended
  • Knowledge of retail channels is highly recommended
  • Effective oral and written presentation skills, with ability to influence others and interact at senior management level
  • High level of business acumen, with strong critical thinking, problem solving skills
  • Analytic skills – ability to drive results-oriented, measurable and highly optimized media plans and implementation and to link marketing results to business results
  • High level organization/process management skills needed
  • Solid communication, influence and organization skills at regional scale
2

Shopper Marketing Manager E&d Channels Resume Examples & Samples

  • Understand channel/shopper insights, business key drivers and channel approaches for E&D channel, identify opportunities and define the strategic roadmap to drive sustainable growth and system long-term profit. 20%
  • Fully involve into SBP/EBP planning process and get alignment with bottlers for annual channel objectives and priorities. Develop strategic channel plan and drive the plan realization by working closely with trade marketing/region commercial/bottlers. 25%
  • Build up business case and selling story for key initiatives with aligned objectives. Work out national programs / shopper solutions to drive channel expansion and KO NARTD incidence. 20%
  • Build in-sight based E&D channel picture of success to drive in-store execution excellence. Track business results and engage with diversified stakeholders to take action to improve performance and execution. 20%
  • Building system capability (bottler and franchise) on E&D channel by sharing channel insights/trends, best practices and setting up routine communication with system. 15%
  • 6-8 years of solid working experience in trade marketing and/or key account management in FMCG
  • Previous experience in integrated execution planning, project management, on-premise customer management
  • Proven ability to work with diverse teams to drive changes and deliver business goals
  • Excellent analytic and communication skills with a can-do attitude
  • Ability to work in a fast, unstructured, and constantly changing culture that focuses on speed and pragmatism
3

Shopper Marketing Manager Resume Examples & Samples

  • Owns the development and execution of holistic & equity building marketing plans at the CPG customer that help deliver our business goals and meet ROI thresholds
  • Manages the Shopper Loyalty Fund budget delivering programs that meet ROI thresholds and stay within stated budgets
  • Collaborates extensively with all key stakeholders connected with Shopper Marketing both internally and externally
  • Owns relationship with key marketing personnel at the CPG customer, establishing Starbucks as a key “go-to” partner in helping them build their business
  • Partners closely with Centralized Shopper Marketing Manager and Director and Shopper Marketing Agency to collaborate on plans, needs, etc
  • Partners closely with Shopper Insights Manager to identify unique and relevant insights and helps translate those insights into measurable actions and results
  • Where appropriate, builds relationships and partners with Starbucks marketing groups to identify and unlock other assets and opportunities for synergies – e.g. digital team, license store team, Starbucks card team, media team, etc
  • Can engage and influence all interested parties when it comes to Shopper Marketing and increases reliance on shopper based plans as a critical tool for decision making and driver of business results
  • Partners with the Starbucks CBD Team Leader to include Shopper Marketing plans as key business driver within the Joint Business Plan
  • Collaborates closely with sales, category management, and operations partners on the team to support Starbucks business opportunities at the CPG customer to include new item initiatives, merchandising planning, category reviews, joint business planning etc
  • Has a deep knowledge of the CPG customer’s business and priorities, their key shopper segments, and assets i.e.) loyalty cards, programs. Leverages this knowledge and integrates this information with Starbucks priorities and assets
  • Supports Shopper-Inspired-Design work and category reinvention. Helps implement the reinvention at the CPG customer to bring the Starbucks experience to life in the aisle
  • Is the voice back to Starbucks on relevant CPG customer needs and opportunities
  • Effective and influential when calling on the CPG customer- maintaining strong communication and negotiation skills
  • Brand / Marketing manager with tradtional CPG company including at least 2 years focused on shopper marketing (5-8 years)
  • Bachelors degree minimum, MBA strongly preferred
  • Ability to communicate clearly and concisely – orally and in writing
  • Ability to work independently and as part of a team
  • Flexible to change and comfort with ambiguity
  • Must be able to work in a matrix environment, able to collaborate cross functionally and be a strong team player
4

Digital Shopper Marketing Manager Resume Examples & Samples

  • Define jointly with CCE Europe a digital shopper marketing strategy and a phased plan for the next 3 years prioritizing areas of focus linked to our LRP priorities (teens recruitment, gatekeeper, IC – FC)
  • From this strategy and phased plan, define and coordinate the implementation of digital shopper marketing activities with markets by identifying the right connection points before the store-in the store with the relevant assets (customers, KO, 3rd party) with the right functionality / experience to contribute to the relevant brand initiative, with a clear measurement plan
  • Lead the development of shopper plans and the content of 2 brand initiatives (to drive teens recruitment in IC & Coke and Meals with Mums)
  • Benchmark : collect and share learnings from with Global and other groups, other FMCG or non FMCG brands, new players & functionality and provide a pov on the value they could bring to our capability plan to evolve it
  • Identify the best partner (agencies) to develop shopper plans that integrate fully digital shopper marketing opportunities
  • 5 to 8 years incl. an experience in digital
  • Significant experience in driving digital experience with FMCG brands or retailers to drive transactions (3rd parties digital shopper marketing apps)
  • Maximizes Consumer/Shopper Impact - the art and science of developing a picture of success with the shopper and consumer at the center
5

Home Market Shopper Marketing Manager Resume Examples & Samples

  • Building and sustaining a position. Getting others support a position. Negotiation. Empathy and ability to listen and understand other’s points of view
  • Applied in communication of complex information and frameworks
  • 10+ year business experience in positions of leadership in marketing, customer, operations, shopper marketing or IMC in the FMCG industry and no less than 5 years in the Coca-Cola System
  • Adaptable to interact with multiple cultures
  • Direct interaction with other functions & Bottlers and their different culture and business backgrounds
6

Digital Shopper Marketing Manager Resume Examples & Samples

  • Define jointly with the bottler a digital shopper marketing strategy and a phased plan for the next 3 years prioritizing areas of focus linked to our LRP priorities
  • Define and coordinate the implementation of digital shopper marketing activities by identifying the right connection points before the store, in the store with the relevant assets (customers, KO,3rd party) with the right functionality / experience to contribute to the relevant brand initiative, with a clear measurement plan
  • Build the capability: ensure we leverage the learnings of the initiatives to grow team capabilities (Senior Leadership, Franchise Ops, Brands & Bottler team) to scale winning practices. Organize the routines to build this capability
  • Benchmark : collect and share learnings from Global and other groups, other FMCG or non FMCG brands, new players & functionality and provide a point of view on the value they could bring to our capability plan to evolve it
  • Define E-Commerce approach for the FU, aligned with WEBU team
  • Engage Franchise Operations teams & bottler teams to organize initiatives and collect learning
  • Drive innovation, synergies & internal capabilities: Global Markets / CCIP/ Digital shopper marketing agencies & partners : to bring thought leadership & actionable innovation
  • 7years of experience in Customer & Commercial Leadership or Marketing
  • Experience in E-Commerce, driving shopper digital with FMCG brands or retailersto drive value
7

Shopper Marketing Manager Resume Examples & Samples

  • Works closely with the shopper community in WEBU and Global to ensure know-how transfer
  • Assess the level of change required in terms of System capabilities, and then develop a plan to build sustaining capabilities across markets and customers
  • Take action to improve one’s own knowledge and skills
  • Manage relationship with offshores (Gibraltar)
  • Retail Merchandising: Knowledge of how to build and implement an effective in-store merchandising program in order to drive increases in consumer purchase
  • Shopper Knowledge: Knowledge of in-store consumer purchasing behaviour in order to develop effective in-store merchandising programs
  • Project Management: Establishing courses of action to ensure that work is completed efficiently; identifies more critical and less critical activities and tasks; effectively allocates time to complete work; coordinates others
  • Winning and collaborative attitude;work in a new enviroment with a lot of complexity,diversity and new rules of engagement need to be done; flexibity to identify qucik and win-win solutions and passion to create a strong legacy
  • Solid understanding of the System ( internally and with the Bottlers)
  • Strong team player with a good level of influencing ability required
  • Sense of humour
  • Proven ability to influence people and align resources toward a common strategic goal, leveraging best-in-class approaches and methodologies while fine-tuning them to meet specific customer needs; ability to effectively interact and influence Sr Mgt
  • Proven ability to lead multiple simultaneous projects with challenging goals and objectives; proven ability to redirect resources according to needs
  • University/Bachelor’s degree
  • Post graduate Business qualification
  • Master’s Degree in Business Administration preferred
  • Fluent English ( + French for French Market )
8

Shopper Marketing Manager Resume Examples & Samples

  • Partner closely with Shopper Insights and Category Development in identifying unique and relevant insights, and helps translate those insights into measurable actions and results
  • Own the development and execution of marketing plans that help deliver our business goals, meet ROI targets while building brand equity
  • Partner with account team to sell in programs at corporate or regional level - Effective and influential when calling on the customer via effective communication and negotiation skills
  • Responsible for developing, sharing and archiving post program reviews on all programs and driving program optimization
  • Manage SLF budget maximizing efficiency, accuracy and transparency
  • Own day to day management of account level agency relationship (1 person) by defining scope and managing resources
  • Leverage deep knowledge of the CPG customer’s business and priorities, their key shopper segments, and assets (i.e. loyalty cards, programs) and integrates this into Starbucks customer strategy
  • Own relationship with key marketing personnel at the customer, establishing Starbucks as a key “go-to” partner in helping build their business
  • May lead cross-functional strategic projects/teams that drive innovatin and/or enhance Shopper efficiency and effectiveness – Learning plan, Signature Aisle, Licensed stores, MSR integration, Hispanic testing, Club optimization, digital innovation, etc
  • Is the voice back to headquarters on relevant customer needs and opportunities
  • Support Shopper-Inspired-Design work and aisle reinvention
  • Ideal candidate has retailer, agency and CPG Shopper Marketing experience and deep knowledge of CPG customers business (5-8 years)
  • Brand / Marketing manager with traditional CPG company including at least 2 years focused on shopper marketing (5-8 years)
9

Senior Shopper Marketing Manager Resume Examples & Samples

  • Provides Shopper Marketing SME support for top customer engagements
  • Advances key shopper marketing capabilities - e.g., messaging, in-store media (being in touch with emerging marketing techniques and tools like online coupons)
  • Cultivates internal and external relationships to enhance shopper marketing capability across KO system
  • Serves as resources for Channel Shopper Marketing Lead in advancing Channel Shopper Marketing Capabilities
  • Stewards internal cross-channel learning/opportunities and operating routines - internal best practices, external best practices/speakers
  • Leverages industry and competitive analysis to identify candidates for building partnership relationships
  • Builds business case for pursuing key partnership relationships with non-competing CPG companies, based on shopper buying patterns
  • Maintains agreements for mid- to long-term strategic agreement
  • Evaluates effectiveness of partnerships and opportunities for additional bundling plans within partnership agreements on on-going basis
  • 5 years of experience, preferably in the consumer goods/beverages industry
  • People leadership/management - specifically, experience leading leaders of others (leading organization with deep functional expertise)
  • Leadership across multiple customers
  • Experience in Developing Shopper Marketing Strategies and Plans
  • Planning experience; strategic thinking (forward-looking vision and anticipating of future needs)
  • Proven track record for delivering sustainable result
  • Collaborating with brand/category teams and other key internal/external stakeholders; effective in influencing wide variety of stakeholders, particularly in situations where Commercial leadership may have accountability for doing the work but may not have control over all decisions impacting the work
  • Effectively communicates & builds relationships at all organizational levels
  • Strong change management capabilities
  • Propensity for creative problem-solving and opportunity identification (to improve service to rest of business/customer engagement)
10

Senior Shopper Marketing Manager Resume Examples & Samples

  • 5 years’ experience, preferably in the consumer goods/beverages industry
  • Leadership experience across multiple customers
  • Strong executional background, such as a creative activation, or similar role
  • Proven track record for delivering sustainable results
  • Collaborating with brand/category teams and other key internal/external stakeholders; effective in influencing a wide variety of stakeholders, particularly in situations where Commercial leadership may have accountability for doing the work but may not have control over all decisions
  • Propensity for creative problem-solving and opportunity identification
11

Shopper Marketing Manager Resume Examples & Samples

  • Develops shopper Marketing strategies
  • Utilize existing consumer, shopper and customer tools to understand the shopper (e.g. CBL, SBL, retail audit data, home-panel data, loyalty card data, EPOS data etc.)
  • Works closely with all Customer Marketing Mangers to ensure that the shopper insights are translated to robust strategies and tactics linked to specific PITA metrics
  • Develop the look of success per channel and per customer-formats based on shopper and consumer insights linked to customer strategies
  • Work closely with the Data Analytics Manager to leverage customer data and insights
  • Identify value added promotional mechanisms (e.g. cross categories activation, value added promotions etc.)
  • Drive revenue growth management through OBPPC
  • Identify game-changing consumer, shopper and category insights that will unlock sustainable volume growth through the analysis of shopper and consumer research insights (e.g. CBL, SBL , OBPPC, conjoint studies, shopper marketing researches )
  • Works closely with K&I to identify shopper& consumer opportunities
  • Develop shopper activation toolkits
  • Works closely with the brand teams to develop the shopper activation toolkits for global asset events (World Cup, Olympics, etc)
  • Best practices and transfer know-how (jointly with K&I)
  • Liaise with the K&I to organize shopper marketing workshops in the FO and craft a shopper centric activation culture
  • Develops and maintains an on-going way of sharing best practices ( EAG BU’s and Global)
  • Works closely with the shopper community in EAG and Global to ensure know-how transfer
  • Take action to improve one’s own knowledge and skills. Liaises with System (LATAM, CCR, EUG, Pacific Groups) to understand process tools and best practices in the area of shopper marketing (strategy and execution)
  • Delivers results: takes the acountability, ensuring productive, efficient execution against priorities. Sets streching but realistic goals and removes barriers to ensure top quality results
  • Balances Immediate & Long-Term Priorities – Meets critical objectives while considering the impact of those activities on longer-term goals. Translates strategic direction into personal actions/plans
  • Imports and Exports Good Ideas – Shares and adopts ideas in and outside the Company. Leverages insights to inform actions or gain support. Embraces change
  • Drives Innovative Business Improvements – Develops ideas and gains others’ commitment. Seizes opportunities that can deliver the greatest value. Promotes an environment of creative thinking and innovation
  • Develops & Inspires Others – Develops others, improving their skills and capabilities. Provides, seeks and accepts feedback. Supports the diverse contribution of others. Engages others through effective and influential communication
  • Building Value-Based Relationships: Generating alliances internally and externally by continuously identifying and acting on those things that will create success for the Company and its customers, bottlers, suppliers, communities, and governments
  • Customer Focus: Making customers (external and internal) and their needs a primary focus of one's actions; developing and sustaining productive customer relationships
  • Communicating Effectively: Conveying information and ideas in a clear, meaningful, and timely manner; providing information to ensure understanding; solicits input from the audience during the communication
  • Lives TCCC Values & Ethics: Demonstrates the values and ethics of The Coca-Cola Company through words, actions, and by example; fosters an environment that reflects the values of the company
  • Portfolio Marketing: Knowledge of how to build and leverage multiple brands and categories to drive maximum value with the Customer, Shopper and Consumer
  • Winnig and collaborative attititude; work in a new enviroment with a lot of complexity,diversity and new rules of engagement need to be done; flexibity to identify qucik and win-win solutions and passion to cretae a strong legacy
  • Solid understaning of the System ( internally and with Botttlers)
  • 8 or more years of successfully demonstrated strategy development, customer development, shopper or customer marketing, data analytics, and/or project management skills
  • International or multi countries experience 
12

Shopper Marketing Manager Resume Examples & Samples

  • Define jointly with CCE Europe a digital shopper marketing & an AFH shopper marketing strategy and a phased plan for the next 3 years prioritizing areas of focus linked to our LRP priorities (teens recruitment, gatekeeper, IC – FC- digital focus)
  • From this strategy and phased plan, define and coordinate the implementation of digital shopper marketing & AFH shopper marketing activities with markets by identifying the right connection points before the store-in the store with the relevant assets (customers, KO, 3rd party) with the right functionality / experience to contribute to the relevant brand initiative, with a clear measurement plan
  • Lead the development of shopper plans and the content of 2 brand initiatives (to drive teens/young adults’ recruitment in AFH & Coke and Meals with Mums on line)
  • Build the capability: ensure we leverage the learnings of this plan and other initiatives to grow the team capabilities (Senior Leadership, Franchise Ops, Brands & Bottler, Global Customer Leadership team) to scale winning practices. Organize the routines to build this capability
  • Identify the best partner (agencies) to develop shopper plans that integrate fully digital shopper marketing opportunities as well as agencies to support unique AFH path to purchase
13

Senior Shopper Marketing Manager Resume Examples & Samples

  • Responsible setting Shopper strategy for campaigns - translating brand initiatives into Shopper platforms for customer team application and influencing national marketing strategies, objectives, and promotional plans to ensure Shopper relevant campaigns and appropriate tools meet deadlines; Help address barriers and drive alignment on creative and resolves any creative disconnects on lead campaign
  • Act as the key liaison between field shopper marketing managers and Brand Teams - ensuring alignment of the Brand and Shopper Marketing teams’ needs, plans and creative
  • Create and lead key shopper marketing processes, tools, templates and shares best practices to optimize planning, execution and analysis of all programs
  • May help set strategic allocation of SLF as part of AOP and is accountable for SLF accuracy across channels or multiple accounts
  • Provide coaching, counsel and mentorship to Field Shopper team, Brand team and agency partners while ensuring field the voice is translated back to SSC on relevant customer needs and opportunities
  • Act as team SME and lead cross-functional strategic projects/teams that drive innovation and/or enhance Shopper efficiency and effectiveness – i.e. Learning plan, Signature Aisle, Licensed stores, SR integration, Hispanic testing, digital innovation, etc
  • Serve as proxy for shopper marketing director
  • Own day to day management of national level agency relationship (team of 5+ people) by clearly defining scope, aligning processes and managing resources
  • Bring to life cutting edge shopper marketing practices, ground breaking concepts, platform ideas, technologies, etc. via alliances and partnerships with other best in class Shopper Marketing companies and vendors. Champion activation and manage test and learn plans
  • Ensure the development and execution of holistic & equity building shopper marketing plans at customers to help deliver our business goals and meet ROS thresholds. Manages account’s Shopper Loyalty Fund budget to deliver programs that meet ROS thresholds and stay within stated budgets maximizing efficiency, accuracy and transparency. Responsible for developing, sharing and archiving post program reviews on all programs driving program optimization
  • Collaborate with key stakeholders (AE’s, Team Lead, Category Development, Brand Teams, Retailer) to identify, align and prioritize common sales goals as well as joint business planning
  • Develop strategic vision for innovation and emerging channels – Shopper Innovation, digital, Hispanic platform, eComm, Dollar, etc
  • Bachelor’s degree minimum, MBA strongly preferred
  • Strong attention to detail and follow through for excellence in execution
  • Strong interpersonal skills
14

Senior Shopper Marketing Manager Resume Examples & Samples

  • Lead the Shopper Marketing function for the Target team inclusive of Shopper Marketing Manager and Agency Partners
  • Develop differentiated Shopper Marketing programming grounded in brand, consumer, shopper and retailer insights
  • Co-Lead annual joint business planning (JBP) process for Target customer team
  • Facilitate annual strategy meeting that serves as the foundation for Joint Business Planning
  • Work with agency partners and brand teams to develop and execute customer specific programs that build brand equity, retailer equity and drive positive business results at retail
  • Develop strong working relationships with internal J&J teams (e.g., Consumer Marketing, Sales Strategy, Consumer Activation, H&W, Category Design) as well as external customer teams, including (e.g. Merchants, Marketing, Insights, Innovation and Operations)
  • Provide rigorous analysis of marketing program results and make recommendations for future programming
  • Minimum of a 4 year degree or equivalent is required
  • MBA/Graduate Level Degree with Concentration in Marketing, Behavioral Economics, etc is preferred
  • A minimum of 8 years of business experience with at least 3 years prior Shopper Marketing/Marketing/Agency experience is required
  • Prior Customer Facing experience preferred
  • Expertise developing and executing promotions required
  • Prior experience leveraging consumer insights to develop effective marketing programs and campaigns strongly preferred
  • Prior Marketing experience within consumer packaged goods manufacturing or retailer preferred
  • Ability to effectively lead, collaborate, communicate and influence in a matrix environment
  • Ability to evaluate opportunities and develop actionable plans to address opportunities
  • Strong knowledge of test & learn capabilities
  • Proven track record of developing successful strategy through to execution
  • Demonstrated ability to develop and cultivate relationships
  • Strong team leadership and talent development skills
  • Must demonstrate strategic agility and strong business acumen - ability to manage up/down, strong interpersonal skills for interaction with internal/external senior leaders
  • Advanced story telling/positioning skillsSelling Consumer
15

Shopper Marketing Manager Resume Examples & Samples

  • 4 ~ 5 years working experience, must have a sales and customer management ---experience, preferably with channel/shopper marketing management experience
  • Any industry,
  • Good learning ability, good communication and coordination ability, good numeracy and analysis abilityTrade Relations
16

Shopper Marketing Manager Resume Examples & Samples

  • Translating insights and developing integrated programs, including media-to-shelf, portfolio and customer programs to engage and convert the shopper
  • Developing retailer customer overlays and integrating equity and customer strategy to deliver best in class shopper programming
  • Leads agency development of key program creative and conduct quarterly communication reviews with director and senior director to align on strategy
  • Understands the retailers' Problems to Solve (PTS) as well as key brand and shopper PTS in order to build strategic programs that deliver a win/win/win for PepsiCo Brand, Shoppers and Retailers
  • Manages all aspects of program development, incorporating innovative ways to activate at retail and program implementation ensuring adherence to deadlines, as well as following appropriate governance processes to ensure approval and alignment for all aspects of activation
  • Develops and executes power of one ("Better Together") marketing programs, including the launch of a year-long equity campaign to drive excitement around PepsiCo innovation in-store or bringing to life custom opportunities designed to build PepsiCo portfolio within a specific Enterprise retail partner
  • Keeps apprised of brand insights, retail industries and consumer trends and uses expertise to educate Marketing and Sales teams and the channel customers
  • Develops strategies and tactics that help deliver successful launches of innovation grounded in brand, consumer, shopper and retailer insights
  • Establishes clear accountability for funding of each event
  • Promotes superior execution at customer by fully supporting strategy development and program or innovation sell-in with strategic customers and execution partners
  • Assists with key strategy decks including the annual business planning process
  • Collaborates with purchasing to determine appropriate configurations and costs for POS based on creative/budgetary guardrails and ensures ordering communication disseminates to field in timely manner
  • A minimum of 5 years prior Marketing experience (if Undergrad degree only) OR 2 years of prior Marketing experience (if Advanced degree)
  • Preferred: Prior Marketing experience within consumer packaged goods
  • Advanced PowerPoint and Excel skills
17

Shopper Marketing Manager Resume Examples & Samples

  • Identify strategic marketing opportunities and lead program design as well as execution for assigned Channel Customers
  • Partner with external customers to develop shopper programs that align with both customer objectives as well as internal sales and brand team goals
  • Develop strong, trusted relationships with external agencies, vendors, and other CPG customers to create best in class marketing programs
  • Manage business processes and internal systems, reconcile and plan shopper marketing funding. Responsible for managing the overall budget
  • Facilitate all payments and ensure compliance
  • Prepare and report roll ups for funding requests, coupon redemptions and other internal reporting/tracking
  • Develop and communicate incremental shopper marketing program proposals, executions and tracking
  • Facilitate Customer reviews, approvals and materials release for shopper marketing programs
  • Coupon Development – coding, systems input, monitoring
  • BU/Legal/Third Party Reviews and Approvals of shopper marketing programs
  • Linkage to legal and support teams for Trademark/Resources expertise
  • Securing Access to Creative Assets
18

Shopper Marketing Manager Resume Examples & Samples

  • Translating insights into compelling portfolio, brand, and customer programs that engage shoppers and drive conversion
  • Combining customer strategic direction with brand equity plans to deliver best in class shopper programming
  • Understands the retailers' and key brand opportunities in order to build strategic programs that deliver wins for the PepsiCo Brand, Sam's Club and it's members
  • Is able to adeptly coordinate and lead an extended team with multiple brand, sales, and customer teams to deliver winning programs in club
  • Leads agency development of key program creative and obtains alignment on strategy
  • Manages all aspects of program development, incorporating innovative ways to activate at retail and program implementation ensuring adherence to deadlines and appropriate governance processes to ensure approval and alignment for all aspects of activation
  • Co-develops key strategy decks including the annual joint business planning process
  • Undergraduate Degree, MBA preferred
  • Minimum of 5 years prior Marketing experience (if Undergrad degree only) OR 2 years of prior Marketing experience (if Advanced degree)
19

Shopper Marketing Manager Resume Examples & Samples

  • Support the development of the Shopper Marketing Agenda and Strategy
  • Support the annual joint business planning (JBP) process for strategic PepsiCo retail customers
  • Align customer and internal brand teams on customer relevant programs & strategies
  • Develop strong working relationships with internal PepsiCo teams as well as external customer teams, including sales, marketing, insights, innovation and operations
  • Ability to develop and cultivate relationships
  • Strong Project Management skills, ability to execute programs and initiatives
  • Strong interpersonal skills for interaction with internal and external key stakeholders
20

Shopper Marketing Manager NL Resume Examples & Samples

  • Connect with subject matter experts from the Centre, Groups and/or outside the company to bridge learnings
  • Retailing: Knowledge of the retail industry (retailers, competitors, trends, visual merchandising, and general business environment) related to multiple channels
  • Channels: Knowledge of specific channels of distribution, including competitive set, target consumers and key trends, including the ability to use information in the identification of new opportunities that are aligned with agreed business objectives
  • Consumer Knowledge: Knowledge of making global Brands connect with the consumer for long lasting preference leading to loyal adoption
  • Winning and collaborative attitude; work in a new enviroment with a lot of complexity,diversity and new rules of engagement need to be done; flexibity to identify qucik and win-win solutions and passion to create a strong legacy
  • Good communication and relationship building skills
  • Effective influencing at a senior level
  • 7 to 10 years of successfully demonstrated customer development, shopper or customer marketing, data analytics, and/or project management skills
  • Proven thought leadership in the ability to properly blend various kinds of analyses and data sources to craft action-oriented recommendations that drive business growth
21

Customer & Shopper Marketing Manager Resume Examples & Samples

  • Ideally a mix of CatMan, In-store activation and trade promo experience with some front-line sales background or marketing background
  • Preferably from FMCG or OTC companies – large multinationals playing in the categories of cosmetics, personal hygiene, household chemicals/detergents
  • Preferred development track: Field Sales – Marketing/Trade Marketing – Key Account – CatSol
  • 3 years of experience in a similar role with a proven track of success
  • 10+ years of total experience
  • Commercial acumen, channel/customer understanding
  • Strong analytical skills and fluency in interpreting and concluding market/shopper/channel/customer research data (Nielsen, Dunhunby, IMS, etc.)
  • Strong agenda setting & execution skills
  • Collaboration/Team working/Communication skills
  • Experience in managing a team of subordinates
  • Experience in managing/using sales data transfer infrastructure
  • Experience in Go-to-market models development or redefinition will be an asset
  • Fluent English and Polish are a necessity
  • Driver’s license
  • Flexible, hard-working, committed individualMarketing & Sales
22

Shopper Marketing Manager, Evolution Fresh Resume Examples & Samples

  • Brand / Marketing manager with 4-6 years of CPG company experience, including at least 2 years focused on shopper marketing
  • Progressive experience in product or brand management
  • Project leadership in a cross-functional environment
  • Strong analytical and technical skills; comfortable with syndicated data
  • Working knowledge of financial planning, forecasting assortment planning and inventory management
  • Strong knowledge of marketing vehicles and marketing fundamentals
  • Ability to analyze business trends and financial metrics, including sales, return on investments, and profit and loss
  • Must be able to work in a matrix environment, able to collaborate cross functionally, and be a strong team player
  • Ability to communicate clearly and concisely, both orally and in writing
  • Strong organizational and problem solving abilities
23

Senior Shopper Marketing Manager Resume Examples & Samples

  • Advances key shopper marketing capabilities - e.g., conversion driving messaging, traffic driving media, solution based selling, understanding of core shopper behaviors and insight recognition
  • Expert in project management developing clear, efficient plans that include cross-functional alignment
  • Leverages industry relationships, shopper trends and competitive analysis to identify and build strong, effective and business growing solutions
  • Cultivates internal and external relationships to enhance shopper marketing capability across KO system, serving as a resource for Channel/Pillar Shopper Marketing Leads in advancing customer objectives
  • Stewards internal cross-channel learning/opportunities and operating routines setting the standard for internal and external best practices
  • Provides Shopper Marketing support for top customer engagements
  • People leadership/management - specifically, experience leading and influencing others (leading organization with deep functional expertise)
  • Experience in Developing and Executing Shopper Marketing Strategies and Plans
  • Proven results from a Customer-Facing role
  • 7 years of experience, preferably in the consumer goods/beverages industry
  • Extensive Shopper Marketing Experience focused on driving results at a retailer
  • Customer Facing/Sales Management experience
  • Brand Management experience
  • Foundational understanding of shopper insight identification
  • Collaborating with brand/category teams and other key internal/external stakeholders
  • Effective in influencing wide variety of stakeholders, particularly in situations where the individuals function may have accountability for doing the work but may not have control over all decisions impacting the work
  • Strategic Annual Planning experience- supports a forward-looking vision and anticipation of future needs
  • Development of action plans built on Shopper insights, category management principles and shopper marketing experience
  • Demonstrated reputation for customer engagement with ability to drive mutual business results
  • Experience/comfort establishing external relationships - e.g., w other CPG companies
24

Assistant Shopper Marketing Manager Resume Examples & Samples

  • Supports Shopper Marketing Managers (SMMs) & Team Leader (TL) with in-depth data analysis of RB shopper marketing initiatives from insight development and ROI projections through post program analysis
  • Measures performance and impact of initiatives, including but not limited to ROI, cost per unit moved, HH penetration and buy rate changes. Conducts deep dive analysis using 3rd party vendor metrics and RB data sources (Nielsen, etc.) to understand the key drivers
  • Contributes to ROI projections by providing necessary data and learnings to develop assumptions for base volume, projected lift and cost per unit moved
  • Participates in ideation and agency briefing by infusing shopper understanding from past results and behavioral data
  • Develops effective presentations to summarize results and reapply learnings across the business
  • Maintains a database and library that enables easy access to results and learnings
  • Understands and applies Shopper, Consumer and Industry insights using Nielsen Nitro, Nielsen Household Panel, Spectra, shopper card data (84.51, CVS Extra Care, etc.) and other market research (Custom Shopper Research, A&Us, Marketing Mix Model, NPD Concept testing)
  • Provides support as needed for shopper marketing sell in presentations, retailer marketing meetings, JBPs, and retailer innovation meetings
  • Provides analysis of competitive shopper plans/promo activity and identifies associated opportunities and threats
  • Supports SMMs and TL to seek, create and develop new business opportunities to build brand consumption
  • Works with TL and Shopper Insight team to identify understand new measurement and insight opportunities (vendor assessment, new skillset requirements, etc.)
  • Works with shopper insights team and CMI associates to incorporate shopper marketing learning needs into plans and research briefs
  • 4-year college degree
  • 3-years experience and proven knowledge/understanding of Syndicated Data: Nielsen, Panel, Spectra, Brand U&As
  • Shopper Card database, Nielsen Spectra knowledge preferred
  • Sales Analytics, Shopper Insights and/or Brand Management experience with cross functional exposure to other Business Operations preferred
  • Must be able to demonstrate ability to independently conduct in-depth data analysis AND use the data to inspire innovative and effective shopper marketing strategies and plans
  • Detailed oriented with strong organizational skills and ability to successfully multi-task
  • Good interpersonal and time management skills. Must enjoy working in a dynamic, fast-paced environment
  • Knowledge of Consumer Packaged Goods industry
25

Shopper Marketing Manager Resume Examples & Samples

  • 3-5+ years’ experience within a similar role within an FMCG business
  • Experience in applying and generating insights
  • Strong creative judgement and good commercial understanding
  • Skilful at establishing alignment across consumer, shopper and customer agendas and creating customer selling stories attached to commercial rationales
  • An ability to inspire agencies to deliver great work
26

Trade & Shopper Marketing Manager Resume Examples & Samples

  • Building account/channel expertise based on the knowledge on shopper insights, market data and best practices, stock & sell-out data from retailers and identifying the biggest growth opportunities
  • Leading the creation of trade activation plan for key categories in account under responsibility, taking into consideration channel specifics and using tailor made approach covering all 4 Ps - assortment, price, promotion, presentation and communication (in-out of store)
  • Developing and executing account specific promotional activity, joint advertising and branding opportunities
  • Constantly monitoring Philips in-store position (in-store excellence) online and offline, setting improvement targets in each trade area and driving actions to close gaps
  • Understanding the growth pillars for category, prioritizing key growth drivers, key category segments, shopper target groups, shopper triggers and barriers in order to come up with per account strategy and recommendations of category activation
  • Leading and executing tactical promotions in account under responsibility
  • Cooperating with BTL agencies to provide efficient and cost effective promotional and brand visibility campaigns
  • Evaluating all trade activities and events in order to optimize the investment and achieve best ROI
  • Communicating trade activities to field force and creating merchandising guidelines and tools to support in store excellence
  • Partnering and supporting Key Account Managers in selling the concept of activities to retailers via trade argumentation (how Philips activation is growing category) and on-going contact with buyers
  • Coordinating in due time implementation of national campaigns rolling execution in the account, looking on optimized usage of sell-out tools
  • Monitoring and evaluating of all projects showing the impact to sell-out results
27

Shopper Marketing Manager Resume Examples & Samples

  • Identify current shoppers (PITA) opportunities/issues and drive solutions to address relevant. Identify new packs innovation and commercialization by studying into multiple sources of data, developing differentiated shopper value proposition, building value chains and understanding supply chain implications for different package options
  • Collaborate with Channel and customer teams to co-develop key channels strategy, tactics and toolkits based on shopper, channel & customer insights, competitive landscape and trends
  • Develop shopper insights-driven category vision with brand teams by translating Opportunity Mapping into strategic bundles of key occasions/categories/need states/channels
  • Embed category management into the system by generating the proven cases, building the capability and influencing the relevant key stakeholders
  • Work with Commercial Planning Manager to develop systems shopper marketing long term capability roadmap by reviewing current knowledge, people skills, reporting, metrics, processes and deploying prioritized actions/tools. Drive market pilots and scale up what worked
  • Work with Marketing & Develop prioritized shopper segments communications for system big marketing campaigns; drive innovation of merchandising solutions to engage shoppers and ensure customers placement
  • Innovate into new shopper marketing frontier. Explore digital marketing and O2O platforms for channels shoppers and customers. Drive pilots and build learning
  • Support CCL analytics routines (weekly channel report, Top 30 customer performance) and lead Global Commercial Metrics compliment and analysis
28

Shopper Marketing Manager Resume Examples & Samples

  • World-class shopper understanding and insights
  • Compelling category strategies
  • Customer-focused planning, activation and execution
  • Business performance management: KPI’s definition and tracking
  • Over 5 years of Shopper Marketing and/or Consumer Marketing experience in FMCG. Customer Marketing Experience is a plus
  • Fluent in English and Spanish languages is required
  • Successful proven experience and insights development and category/shopper platforms
  • Proven successful track record creating alignment across consumer, shopper and customer agendas
  • Proven experience of managing creative agencies
  • Proven experience on leading, influencing and aligning cross-functional teams
  • Good planning, organization and project management skills
  • Excellent knowledge of Microsoft PowerPoint and Excel
29

Target Shopper Marketing Manager Resume Examples & Samples

  • Successfully manage shopper marketing agency relationship ensuring flawless execution of programs through strong project management, budgeting, creative briefing and scorecarding against established goals outlined in the brief
  • Manage shopper marketing budgets with no overspend with accountability for delivering program ROI measures and objectives
  • Establish learning plans and conduct pre and post program analysis
  • The Shopper Marketing Manager will be responsible for providing program and investment recommendations for their customer(s) to senior, Shopper, Sales and Brand Management
  • Creates collaborative relationships
  • 4 year college degree
30

Petsmart Shopper Marketing Manager Resume Examples & Samples

  • Drive customer engagement through long-range planning and the advancement of sustainable category growth strategies in collaboration with internal (e.g shopper & category insights, marketing, sales) and external customer partners (e.g. marketing and merchandising)
  • Lead the development of comprehensive Shopper Marketing plans and programs that build brand equity, drive incremental merchandising and deliver category growth utilizing insights and expertise
  • Delivers consistent results
  • Strategic agility
  • Problem solving
  • Functional skills
  • Strong PowerPoint and Excel skills
31

Assistant Shopper Marketing Manager Resume Examples & Samples

  • Analyze, track and evaluate on a monthly basis loyalty programs making recommendations to Marketing Manager on how to optimize while recognizing and identifying key shopper insights and behaviours
  • Assists in the development of insights around the intersection between the customer’s shopper segmentation and the brand’s consumer segmentation
  • Leads the coordination of Shopper Marketing programs with the Category Shopper Development and KAM's/AM's, and is the main liaison in multi-vendor and customer programs
  • Assist in assessing opportunities at the customer with the account team using POS and loyalty data
  • Assist in the integration of brand marketing plans into customer plans while controlling the budget for loyalty
  • Communicates and collaborates closely with Sales, Marketing, Finance as well as external vendor and Customer Shopper Marketing teams to assist in the development of shopper marketing programs
  • Leads utilization of customer loyalty data to derive insight - Precima, Aimia, Dunhumby
  • Manages Loyalty budget to ensure burn rate, ROI and Redemption benchmarks are on track
  • A university or college degree in a business related discipline
  • Minimum 3 years’ experience in a traditional Marketing assignment is considered an asset
  • Proficiency in loyalty data and analysis (Precima, Aimia, Dunhumby) CPG experience is preferred
  • Demonstrated record of success analyzing data and providing insights that drive business results
  • Strong track record of demonstrating curiosity and is a self-starter
  • Ability to work collaboratively, provide proactive, solution oriented results when working with internal cross functional teams and externally with vendors and customer teams
  • Must be able to effectively manage change in a fast paced dynamic environment
  • Computer literacy: MS applications (Word, Excel, PowerPoint, Outlook, others)
32

Shopper Marketing Manager Resume Examples & Samples

  • Lead, develop and execute customized & strategic marketing plans to achieve Customer Business Team objectives, including improving top-line growth and deliver bottom line targets
  • Negotiate with customer’s category and marketing teams at all levels to maintain and elevate strategic positioning and inclusion of Kraft Heinz brands within customer programming
  • Lead communication of customer shopper marketing programs to ensure executional excellence with Retail Sales team
  • Represent and lead marketing in Customer Business Team initiatives including planning, banner strategy and multi-brand product promotion, while networking with Kraft Heinz stakeholders in Marketing, Category, Planning, Finance and Sales
  • Lead evaluation and analysis of the performance of executed strategic programs to ascertain their effectiveness in meeting customer and category objectives
  • Manage the assigned Shopper Marketing budget
  • Ensure strategies are in place to support the right category focus
  • Manage the integration of Kraft Heinz Scale and Brand initiatives in shopper marketing programs
  • Maintain in depth knowledge of the industry, competitive environment, customer and consumer trends
33

Trade Shopper Marketing Manager Resume Examples & Samples

  • Drive brand preference, drive conversion and increase in house share
  • Accountable for all Trade Shopper Marketing activities at key retailers in Benelux for Domestic Appliances (kitchen appliances, floor care and garment care products)
  • Joint responsibility for Market Share development, topline and profitability for all domestic appliance propositions
  • Responsible for developing a Local Shopper Activation Plan
  • Closely cooperate with Customer Marketing Managers Domestic Appliances in translating the marketing strategy into activation plans for retailers
  • Closely cooperate with Key Account Managers in Benelux to realize sales targets at key customers. You take an active role in building the relation with a customer which includes regular customer visits (50% of your time is spent with customers)
  • Managing, tracking, and evaluating the BTL budget to deliver effectiveness for in-store activation, both on- and offline
  • Owning instore and online excellence processes to drive brand preference, increase conversion and basket size
  • Developing and executing integrated management framework of attracting, training, motivating, and retaining promoters and merchandisers
  • Developing a training strategy for domestic together with the training team
34

Customer & Shopper Marketing Manager Resume Examples & Samples

  • Manage the rolling activity plan and promotions and continuously monitor the performance for the given category/channel with the full budget ownership
  • Manage perfect execution of the activity plan by continuously keeping contact with the key account management team focusing on the promotion management and promo evaluations. Manage promo plan according to promo guidelines, monitoring flyer numbers, flyer shares, and promotional prices
  • Implementation of launches and re-launches through the key account team (incl. managing run-out, trade presentation
  • Responsible for excellent in-store execution, in store shopper activation and communication
  • Manage CatMan and range & shelf review projects with given category
  • Monitor and exploit opportunities in taking part/leading projects with the Customer
  • Prepare analysis for market/shopper trends, assortment, visibility/shelf layout, promo efficiency and provide proposals
  • Support KA team with assortment recommendation in case of new product launches
  • Supporting both KAM and CM teams with up to date market information on the category mid and long term key trends/performance/competitors/shopper behavior
  • College/University degree
  • Minimum 3-5 years track record in trade marketing / customer development / marketing – within having 2 years’ experience in trade marketing
  • Fluency in English and Hungarian
  • IT proficiency
  • Accountability and responsibility
  • Bias for Action in a constantly changing environment
  • Structured verbal and written communication
  • Open personality, is a team player
  • Skill in completing multiple tasks and projects in parallel
35

Shopper Marketing Manager Resume Examples & Samples

  • Drive /Activate Category and Brand specific planning to facilitate programming at top customers against core JTBD, Innovation , Big Bets and Masterbrands and to support the extended customer base – ensuring field shopper marketing programs are on strategy
  • Brief, develop and create brand shopper marketing programs for M2S Playbook (for their respective category and for specific scale programs anchored in their category)
  • Act as the liaison between the brand and field shopper marketing team from a budget management standpoint – both during monthly/quarterly budget cycles as well as when brands make changes to their budgets throughout the year (cuts and incrementals)
  • Build brand understanding of the shopper and our key retailers by acting as the consolidated voice of the shopper and retailer during brand planning and leads annual planning process for the category
  • Represent Shopper Marketing in select Brand IAT meetings and other key brand checkpoints
  • Owns brand compliance with creative guidelines for new executions beyond initial tool kits
  • Coordinate TUS discipline resources (Insights , Multi-cultural, research, ISV) as appropriate & cascade information from their respective category/brands to the TUS team
  • Reduce churn on ‘jump ball’ incrementals by adding efficient business solutions
  • Ability to think strategically, and produce results in a highly entrepreneurial environment
  • Demonstrated commitment to being accountable for delivered results plus the ability and initiative to accept high levels of delegated responsibility and work with minimal supervision
  • “Hands on” person, business driven, excellent marketing skills, and proven ability to develop and execute successful marketing plans for new and existing products
  • Growth and competitive mindset
  • Strong management and team building skills, with successful experience leading cross-functional teams. Experience working with multi functional brand teams environment is also a plus
36

Shopper Marketing Manager Resume Examples & Samples

  • Acts as a brand ambassador/steward when developing shopper programming. Translates the brand strategy and positioning into winning shopper engagement strategies and plans. Leads and inspires the development of new shopper engagement models and encourages experimentation with future focuses engagement tools and techniques (across such platforms as digital, social, mobile)
  • Proactively identifies synergies, develops and executes power of one/food and beverage ("Better Together") marketing programs designed to drive coincidence demand of PepsiCo portfolio with Enterprise retail partner. Understands the retailers' Problems to Solve (PTS) as well as key brand and shopper PTS in order to build strategic programs that deliver a win/win/win for PepsiCo Brand, Shoppers and Retailers. Proactively influences brand investment strategy to drive demand for PepsiCo portfolio at key Enterprise Retailers. Leads agency briefing and manages all aspects of program development, ensuring ideas are developed into high impact and cost effective campaigns with 360 vehicles as appropriate
  • Keeps apprised of brand insights, retail industries and consumer trends and uses expertise to educate Marketing and Sales teams and the channel customers. Promotes superior execution at customer by fully supporting strategy development and program or innovation sell-in with strategic customers and execution partners
  • Assists with key strategy decks including the annual business planning process. Collaborates with purchasing to determine appropriate configurations and costs for POS based on creative/budgetary guardrails and ensures ordering communication disseminates to field in timely manner
  • Identify unified PTS. Determine Big Bets-BU immersion (internal). Establish prioritized Brand/Innovation initiatives/solutions. Develop customer-specific program
  • Create shopper marketing program. Collaborates with Category/Customer Leadership to develop content for Customer Growth Summits. Collaborates with BU Brand on the AOP to develop customer-specific promotional programs. Collaborates with PCT Leads to translate BU business drivers to execution plan. Collaborates with BU Functional Leads and BU Brand Leads to develop commercial activation programming including Brand Big Bets and Media to Shelf programming
  • Undergraduate Degree. A minimum of 5 yrs prior Mktg experience (if Undergrad degree only) OR 2 yrs of prior Mktg experience (if Advanced degree)
  • Strong analytical skills. Prior exp leveraging consumer insights to develop effective marketing mktg
  • MBA with concentration in Mktg. Prior Mktg exp within CPG
  • Ability to effectively collaborate, communicate/influence in a matrix environment
37

Shopper Marketing Manager Resume Examples & Samples

  • 5 years of Shopper or Brandexperience via agency, selling or marketing
  • 5 years experience analyzing and running reports using IRI or Nielsen and strong analytics including ability to analyze syndicated and internal business reports
  • 5 years experience in project and financial management, including executing a project from start to finish
  • 5 years experience in Excel and PowerPoint
  • Bachelors degree
38

Assoc Shopper Marketing Manager Resume Examples & Samples

  • 3 years of Shopper or Brandexperience via agency, selling or marketing
  • 3 years experience analyzing and running reports using IRI or Nielsen and strong analytics including ability to analyze syndicated and internal business reports
  • 3 years experience in financial and project management, including executing a project from start to finish
  • 3 years experience in Excel and PowerPoint
39

Assistant Shopper Marketing Manager Resume Examples & Samples

  • Manage the day-to-day execution of comprehensive customer marketing plans and programs that build brand equity and deliver category growth
  • Develop timelines, collateral, training plans, manage inventory and vendor relationships that support in-store and customer events
  • Manage the process and inputs associated with collateral, direct mail, kits, etc. that support in-store and clinic/hospital initiatives
  • Manage timely delivery of above with no overspend and support monthly budget process
  • Maintain activity calendars and create Tool Kits
  • Communicate key activities via SalesForce and serve as single point of contact for Field Sales
  • Provide post- program/event reporting inclusive of (but not limited to) ROI measurement
  • Participate in annual planning meetings with innovative ideas to drive growth and collaboration
  • Key Supporting Competencies
  • Strong project management, written and verbal communication skills
  • Agility in working in a fast-changing and demanding environment
  • 2-3 years of Brand Marketing, Shopper or Customer Marketing, Sales or Insights experience
40

Shopper Marketing Manager Resume Examples & Samples

  • Key member of and change agent within Consumer Product Division UK
  • In charge of the UK retailer differentiation plan; from the strategic insights through to organizingand executing all elements with the different customer and marketing teams
  • Responsibility for coaching, guiding and supporting the teams
  • Driving the transformation of retailer differentiated activation plans through the wider multi-functional organization
  • Development of investment guidelines and principles
  • Leads and owns the strategic national gameplan of retailer differentiation and activation
  • Develops with the shopper teams the matrix of different shopper profiles by retailer
  • Develops differentiated retailer activitation through omnichannel eventing (in-store and online exploitation)
  • Owns the eventing menu by bringing the different ideas from brands and retailers together to harmonise and maximise the best
  • Definition and optimization of eventing strategy and guidelines to improve ROI
  • Develop concept sell for the trade and retailer meetings. Be present externally where relevant
  • Builds organizational capabilities and tools
  • Develop, train coach the team members individually
  • Leads Multi-functional work with Commercial Operations, Finance, Marketing
  • Animate internally and externally an efficient multi-functional organisation
  • Strategic insights and attitude
  • Commercial deep understanding
  • Commercial drive (results & solution focused, flexible/adaptable)
  • Change leadership / Project Management Skills
  • Good understanding of retail channels and P&L
41

Shopper Marketing Manager Resume Examples & Samples

  • Develop and execute customized Shopper-based Activation Plans for key customers in line with Big Bets that grow the business and drive shopper conversion to the yogurt category and our brands
  • Work with the Brand Marketing Teams and the shopper activation agencies to develop these shopper activation brands
  • Be accountable for the results follow up of the Shopper Activation plans
  • Manage the Shopper Activation budget and be accountable for getting the best return and sales fundamentals (Feature, Display and Distribution) from our customers from it
  • Be the Shoppers' segmentation, profiles and drivers' expert for her/his key Customers
  • Be the expert on the shopper's path-to-purchase activation tools with focus on In-store of her/his key customers
  • Be the Corporate Strategy and plans expert towards the Customer Teams and key customer expert towards corporate in close collaboration with the Portfolio Strategy and planning team
  • Deliver customized Commercial Strategy and Innovation selling stories for Walmart/Sam's based on the national Commercial Strategy coming from the Portfolio Strategy and planning team
  • Accountable for the development and execution of the most effective Shopper activation plans at her/his division and for the effective management of her/his shopper activation budget
  • Accountable for reaching the sales targets and sales Fundamentals (in-store execution) objectives of his/her division
  • Accountable for the success of the new innovation at his/her customer
  • Accountable for the translation of corporate strategies into winning sales stories/plans in her/his division's customers
  • 8+ years of CPG experience
  • Experience in Customer-facing sales and/or trade marketing, ideally on Shopper Marketing (Brand marketing experience a plus)
  • Bachelor degree, MBA a plus
  • U.S. Retail environment knowledge
  • Analytical skills (ability to look into a set of data and draw the right conclusions and actionable recommendations)
  • Ability to learn fast
  • Ability to travel 20% of the time
42

Shopper Marketing Manager Resume Examples & Samples

  • Identify key business opportunities and define appropriate shopper insights and analytics that support basis for shopper platforms and activities
  • Collaborate with the Customer and Customer Develoment Team in prioritizing growth opportunities, and activity plans, with integration into Joint Business Plannin
  • Generate trial of New Items with relevant new product programs and gain incremental support with continuity plans
  • Drive brand and category growth by leveraging and adapting key strategic Shopper Marketing Platforms
  • Align customer strategies with Colgate strategies to identify business opportunities, provide relevant shopper insights and analytics, and develop customer collaborative shopper programs
  • Develop Shopper Marketing innovation by developing, testing and sharing results of new vehicles
  • Develop Key Performance Indicators for program activation for effective evaluation
  • Plan and manage Shopper Marketing customer budget
  • Build relationships and demonstrate personal leadership to align and inspire internal teams (Customer Development Team, Marketing, Insights, Retail Category Development) and external teams (Customer, Agency) to achieve business objectives
  • 18+ months of prior marketing experience required
  • 8+ years of strong commercial experience, ability to think logically, and experience applying analytic skills in ways that leverage good retail knowledge required
  • Experience working directly with retailers an advantage
  • Experience with syndicated data (Nielsen/IRI) required
  • Ability to work in a team is required
  • Ability to work in an ambiguous environment to achieve results is required
  • Microsoft suite including proficiency in Excel, PowerPoint and Word required
  • Ability to travel approximately 10-15% of your time required
43

Shopper Marketing Manager Resume Examples & Samples

  • Strategic category thinker
  • Strong understanding of consumer insights
  • Strong brand marketing
  • Effective communicator
  • Proven operational results
  • Command of Retail Environment strategy
  • Influence without direct authority, negotiate effectively and build relationships with external partners
  • Ability to manage multiple tasks simultaneously
  • Manage ambiguity
44

Shopper Marketing Manager Resume Examples & Samples

  • Support in the creation and evolution of the shopper marketing strategy in At Home encouraging consumers to select soft drinks on every occasion driving frequency & incidence while encouraging customers to see soft drinks as a business growth driver
  • Develop the rolling 1-year customer marketing plan ensuring alignment with key brand and customer strategies, working closely with the Brand Activation team
  • Support the Senior Shopper Marketing Manager in the development of a customer engagement strategy brief and work closely with brands and customer management to ensure the delivery of this programme and integration of AOP activities
  • Work with Category and Customer Management colleagues to create inspirational sell-in of activities – both total annual programme and also individual activities
  • Ensure that activity input & output targets are set in advance for your Customer and support the Senior Shopper Marketing Manager in consolidating them at a Channel level
  • With the support of the key stakeholders, track performance of shopper marketing activity through robust evaluation, to ensure compliance to plan and identify areas where risk or opportunity exists. Cascade into the performance management process by consolidating at a Channel level
  • Strong shopper marketing expertise with solid experience of developing and delivering commercially grounded marketing activity into customers
  • Track record of successfully activating brand, NPD and portfolio activities
  • Experience of working with customers across different channels in a consumer-led organisation
  • Strategic thinking and ability to shape a vision, create an annual plan and engage a wide network of stakeholders to deliver that plan in key customers
  • Project management capability and commercial grounding to ensure delivery of plans
  • Experience of Budget management
45

Shopper Marketing Manager Resume Examples & Samples

  • FMCG experience
  • Knowledge of the UK&I retailer shopper marketing landscape
  • Ability to work well under own initiative while being able to showcase strong partnership and integration skills with the UK&I based team
  • Exceptional organization and attention to detail skills
  • Problem solving – needs the ability to proactively think ahead and then be solution orientated
  • Strong commercial acumen i.e. analytical and negotiation skills and financial management of large scale budgets
  • Presentation skills – confident in selling and be able to present and deliver compelling and engaging proposals
  • Ability to multi-task, be highly flexible and work accurately under pressure
  • Extensive travel within UK&I meetings/events in the UK and ROI
  • Have a strong understanding of the path to purchase and shopper insights to optimize the efficiency and effectiveness of the shopper marketing plan
  • Customer facing experience essential
  • Ability to build strong working relationships and influence customers and internal stakeholders at all levels
46

Retail Shopper Marketing Manager Resume Examples & Samples

  • Experience in consumer or shopper marketing to build the expertise on marketing implementation and to understand touch point priorities
  • Commercial (retailer and brand) awareness to work together with Retail Marketing and Customer
  • Able to build productive relationships with the Customer Development Team, Supply Chain, Finance and Marketing groups to implement marketing strategies from Hub; develop and implement shopper programs for the Sub; and achieve business objectives
  • Proven strong communication skills in order to implement a consumer/shopper activity grid
  • Financial knowledge (P&L, ROI) to recommend initiatives that bring financial results and understanding the impact on the
47

Regional Shopper Marketing Manager Resume Examples & Samples

  • Experience in the Beverage industry
  • Experience in Bottling
  • Experience using Siebel
  • Experience with creating presentations in Microsoft PowerPoint
  • 5 years of Shopper Marketing/Brand Marketingexperience (agency or corporate)
  • 3 years of Consumer Packaged Goods (CPG) experience
48

Shopper Marketing Manager Resume Examples & Samples

  • Translating insights and developing integrated programs, including media-to-shelf, portfolio and customer programs to engage and convert the shopper developing retailer custom overlays and integrating equity and customer strategy to deliver best in class shopper programming
  • Acts as a brand ambassador/steward when developing shopper programming
  • Translates the brand strategy and positioning into winning shopper engagement strategies and plans. Leads and inspires the development of new shopper engagement models and encourages experimentation with future focuses engagement tools and techniques (across such platforms as digital, social, mobile)
  • Proactively identifies synergies, develops and executes power of one/food and beverage ("Better Together") marketing programs designed to drive coincidence demand of PepsiCo portfolio with Enterprise retail partner
  • Proactively influences brand investment strategy to drive demand for PepsiCo portfolio at key Enterprise Retailers
  • Leads agency briefing and manages all aspects of program development
  • Drives effective media planning with retailer and brand assets
  • Leads commercialization of exclusive packaging associated with customer-specific activation
  • Uses appropriate governance processes to ensure approval and alignment for all aspects of activation. Keeps apprised of brand insights, retail industries and consumer trends and uses expertise to educate Marketing and Sales teams and the channel customers
  • Establishes clear accountability for funding of each program / event
  • Promotes superior execution at customer by fully supporting strategy development and program or innovation sell-in with strategic customers and execution partners. Assists with key strategy decks including the annual business planning process
  • Undergraduate Degree. A min of 5 yrs prior Marketing experience (if Undergrad degree only) OR 2 yrs of prior Mktg experience (if Advanced degree)
  • Must demonstrate professional maturity-ability to manage up/down, strong interpersonal skills for interaction with internal/external senior leaders
  • Prior exp leveraging consumer insights to develop effective marketing programs and campaigns. Advanced PowerPoint/Excel skills
  • MBA with a concentration in Marketing with prior marketing exp within CPG goods. Ability to effectively collaborate, communicate and influence in a matrix environment
49

Senior Trade Shopper Marketing Manager Resume Examples & Samples

  • Develops and delivers the retail vision for Turkey and develops short and long-term strategies reading consumer/shopper insights and innovate solutions to develop brand value whilst achieving business results
  • Leads the trade shopper marketing function in Turkey injecting the marketing perspective to retail activations varying from field promoters to instore visual merchandising through the understanding of shopper insights
  • Responsible for ‘turning shoppers into buyers’ at each stage of the customer journey within key retailers by creating retailer specific business plans and solutions
  • Have the responsibility of further developing the Trade marketing strategy for Turkey; managing POSM requirement for Turkey; liaising with the sales and marketing teams and managing the promoters & the promoters’ agencies across Turkey
  • Develops, implements, maintains and improves trade marketing tools, according to the shopper insights gathered
  • Advises on the necessary budget and guard the SLA with the supplier, in order to be able to gather distribution and sales information or to get incentive programs in place
  • Defines the objectives, the activity plan and the budget for the appointed channels taking into account the business plan and marketing strategy
  • Defines and formulates observations and recommendations for new activities through analysis of sales data, shopper insight and through monitoring the success of the trade marketing activities covering return on analysis measures
  • Initiates and realizes local trade marketing actions and promotions on the basis of the recommendations, in consultation with business management and category marketing communications, in order to optimize stock levels in the chain, to stimulate sales-out and loyalty of the distribution channel
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Associate Shopper Marketing Manager Resume Examples & Samples

  • Leading the development of the long-term strategy for Clorox global benefit programs
  • Designing Clorox benefit programs that are market competitive and meet the business strategy, including:Ensuring administrative excellence of benefits operations, including management and guidance of all benefit programs administration
  • Bachelor's degree in Human Resources, Business or other related discipline
  • 12+ years of benefits experience, preferably in a company with multiple geographies
  • 5-7 years of management experience including development of benefits team
  • Successful development and execution of long term strategy for benefits programs
  • Experience successfully leading and driving change preferably within a Fortune 500 company
  • Experience in leading and managing a benefits committee including senior executives
  • Excellent analytical skills and effective problem solving skills
  • Experience in design and administration experience in health and welfare (active and retiree), wellness, 401(k), NQDC, disability, leave and time-off plans
  • Understanding of defined benefit/cash balance pension plans
  • Strong understanding and current experience in design and administration of required benefit compliance activities including ACA, HIPAA, SPDs, tax filing requirements, 401(k) fee disclosures, etc
  • Proven success in effective vendor selection and management
  • Excellent interpersonal, consultative and influence skills
  • Proven record working successfully with key stakeholder groups including Legal, Finance, Payroll and Procurement and effective in a matrix organization
  • International benefits experience and/or broad total rewards experience
  • Finance or broad HR experience
  • Consumer products and/or manufacturing industry experience
  • Experience working in a shared services organization
  • Advanced degree in Human Resources, Business and/or CEBS certification
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Shopper Marketing Manager Resume Examples & Samples

  • Assist in driving the effort to elevate our in-store presence of our brands within our retailers by providing thought leadership in the area of shopper marketing
  • Co-manage the relationship with the Shopper Marketing agency to ensure they are delivering top quality work, on time, on brand, and on budget
  • Partner with Consumer Insights to develop valuable shopper insights that are then leveraged with our retail partners to improve the appliance shopping experience for our consumers
  • Collaborate with the Digital Marketing team to bring innovative ways to link the in-store experience with the on-line shopping experience
  • Collaborate with Consumer Marketing Business Unit Leads to ensure that the in-store experience is seamless within the customer journey as consumers bridge between on-line and off-line
  • Collaborate with HQ Global Marketing Organization Stakeholders
  • Manage the creation and execution of US developed and factory applied Point Of Purchase materials with our manufacturing facilities
  • Manage the development and production of Promotional Materials
  • Work closely with Trade Marketing leads at the Key Account Management level to co-develop retailer specific in-store materials
  • Manage the In-store budget, Action Plan, Submissions, and Billing
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Senior Consumer & Shopper Marketing Manager Resume Examples & Samples

  • Contributing to and executing the Consumer & Shopper Activation Plan for key categories in New Zealand
  • Make recommendations for adapting Area and global innovation and leverage BDIs and category strategies for the New Zealand market
  • Work with NZ supply, NZ sales and NZ finance, to prepare and execute plans to deliver key financial targets including net revenue and market share targets within timescales and budget
  • Contribute to and implement the annual Activation business plan including category 4Ps, monitor performance and competitor activity and recommend adjustments to the strategy & tactics
  • Monitor market performance and ensure the successful implementation of plans. Review market share and develop contingency plans when required with the team to align to category strategy
  • Execute agreed product launches and further contribute by delivering local BDIs
  • Contribute to and execute effective 4P strategies based on Global Success Models and an understanding of customers, categories and consumers to maximise results
  • Ensure promotional laws (LSM) are in line with Area and global brand and commercial strategy and are adhered to across the customer mix
  • Accountable for the consumer marketing & trade marketing budget for the category
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Shopper Marketing Manager Resume Examples & Samples

  • You will brief, and with agency support, develop purchaser programs at the channel, brand and regional level
  • You will build and develop best in class IPD capabilities at a that will enable us to win in the marketplace
  • You will responsible for applying category growth frameworks and ensuring they inform our channel strategies and plans through the IAP process
  • You will ensure that your organization has access to the purchaser insights that win customer support for our growth plans and unlock incremental value for the customer and Bacardi
  • You will apply the global framework and capabilities to build Purchaser Marketing programs that drive profit and value share
  • You will be the local expert on Purchasers across channels and how their needs and decisions shape category choice and brand choice across channel segments. You will use this knowledge to gain competitive advantage in converting consideration to purchase
  • Together with Commercial Development, own and embed IPD capabilities to build the organisation’s capacity to deliver year on year value growth
  • Build a learning organization by creating a “share, steal and reapply” culture that systematically builds a database of IPD best practices
  • Work with the Commercial and Consumer Marketing team to build capabilities and sustained ways of working
  • Ensure implementation of learning and development plans and sustained learning for everyone in your team
  • Provide timely input on local purchaser and customer dynamics and insights
  • Experience in Customer Marketing (e.g. Purchaser/Shopper Marketing, Category Management, Sales and Channel Strategy)
  • Commercial skills gained through hands on Commercial roles
  • Experience in roles related to understanding customer and channel dynamics
  • Sales / Marketing experience
  • Experience within one or more companies that have an established reputation for shopper marketing excellence
  • Experience in the Spirits and/or overall beverage Industry is a distinct advantage
  • Mulit-Cultural marketing experience
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Shopper Marketing Manager, Convenience Resume Examples & Samples

  • Excellent communication skills, both written & verbal
  • 5 years of experience in project and fiscal management, including executing a project from start to finish
  • 5 years of experience in Microsoft Excel and PowerPoint
  • 5 years of Shopper or Brandexperience via agency, selling or marketing
  • 3 years of experience analyzing and running reports using IRI or Nielsen and strong analytics including ability to analyze syndicated and internal business reports
  • 2 years of experience with managing direct reports
  • Bachelor degree, Master degree could be beneficial
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Shopper Marketing Manager Resume Examples & Samples

  • Experience of working with customers across different channels in a consumer-led organisation. Preferably with experience of the Leisure channel
  • Commercial and category understanding would be an advantage
  • Strategic thinking and ability to shape a vision, create an annual plan and engage a wide network of stakeholders to deliver that plan in a key customers
  • Strong interpersonal skills and ability to build strong internal relationships and customer relationships to influence challenge and deliver
  • Leadership capability
  • Experience of budget management
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Associate Shopper Marketing Manager Resume Examples & Samples

  • Develop and execute Shopper Marketing programs, in tandem with customer and the cross-functional team, that extend brand strategy and activation platforms while delivering on customer specific insights to deliver profitable volume growth & equity of Unilever brands
  • Proactively analyze and measure Shopper Marketing programs business results, marketing KPIs, return on investments, industry insights, etc. Additionally identify business building opportunities to set strategy and drive efficient and effective programming
  • Provide strategy and thought leadership around digital activation and consumer engagement. Elevate Shopper Marketing plans by working closely with the Target merchant and Target marketing teams to drive meaningful ways to reach the Target guest
  • Program Development: Develop and execute world-class integrated Shopper Marketing Plans at Target for Unilever brands. These events should deliver on the brand Jobs-to-be-Done, drive category growth, promote cross-category conversion & be profitable for both Unilever & Target
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Shopper Marketing Manager Resume Examples & Samples

  • At least 2-3 years’ experience in Trade Marketing and/or similar roles within BAT or another FMCG organization
  • Ability to influence at a number of levels as well as across functions
  • Excellent networking skills and relationship building skills
  • Ability to manage multiple activities
  • Experience in people management
  • Strong influencing and networking skills
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Shopper Marketing Manager Resume Examples & Samples

  • Thought leader that architects shopper marketing strategy for customer by defining key problems to solve for customer, shopper and our brands as well as identifying future growth opportunities
  • Plays key role as member of the Customer team to help manage Joint Business Planning, total priorities, alignment meetings, and customer requests
  • Inspire agency partners and Program Teams to develop differentiated omni-channel shopper marketing solutions grounded in insights that drive brand conversion
  • Champion new ways to engage shoppers across the path to purchase, including communication and coordination with regional key account managers
  • Align customer and internal Program Teams on customer relevant programs & strategies
  • Fully support Shopper Marketing strategy development and program sell-in with customer and retail execution partners
  • Provide rigorous analysis of marketing plan results and recommendations for future programming
  • Minimum Qualification: Undergraduate Degree
  • Preferred: MBA with a concentration in Marketing
  • A minimum of 8 years prior Marketing experience (if Undergrad degree only) OR 5 years of prior Marketing experience (if Advanced degree)
  • Prior Customer management/Account management experience
  • Creative agency management experience, and expertise developing and executing promotions is required
  • Ability to successfully manage a matrix environment
  • Strong Collaboration and Project Management skills
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Trade Shopper Marketing Manager Resume Examples & Samples

  • Experience in FMCG is required
  • Master degree in Business/ Strategic Marketing direction
  • 3-7 years working experience in FMCG
  • An ambitious professional with experience in trade marketing, brand management and/ or category management
  • Experience in online marketing and development of a category visions
  • A strong communicator preferably with experience in negotiating
  • A ‘getting things done’ mentality and flexible
  • A team player that can both execute and take a helicopter view on the business
  • Stress resistance, able to work with deadlines and challenging targets
  • Experience in online retail or marketing management
  • Strong focus on analytics (GFK and Nielsen data)
  • Native Dutch, fluent in English with a strong preference for knowledge of the French language
  • Driving license B
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Shopper Marketing Manager Resume Examples & Samples

  • Sets Shopper Marketing direction and priorities aligned to brand, customer and overall communication strategies
  • Identify key opportunities to engage Shoppers leveraging deep knowledge of all shopper communication channels, including digital, social, and loyalty
  • Provides leadership and drives shopper marketing initiatives in collaboration with Brand Managers and the Sales Organization
  • Creates, sells and executes specific account annual shopper plans for lead customers to help deliver annual customer revenue targets drive brand strategies
  • University Degree – preferred Business/Commerce
  • 3+ years of progressive marketing experience including some shopper marketing exposure/experience
  • Retailer marketing and account management is an asset
  • An exceptional leader with ability to create direction while engaging multi-functional teams to deliver breakthrough business results
  • Marketing strategy expertise related to business grounded Objectives, Strategies & Measurable Goals
  • Ability to create strong, single-minded creative briefs, and turn those ideas in to meaningful building blocks for our business
  • Breakthrough communication track record: Brand & Portfolio Promotions, original and adapted advertising, media planning & PR
  • Proficient at working collaboratively with external agencies
  • Strong customer/account management experience
  • Detailed understanding of principles on post analysis and ROI
  • Demonstrated ability to create timelines and organize teams around complex planning calendars
  • Demonstrated ability to create and execute Shopper Marketing Strategy & Plans
  • Strong collaborator across key internal departments (Sales, Marketing, Insights)
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Senior Shopper Marketing Manager Resume Examples & Samples

  • Building strategic relationships with key marketing and merchant personnel
  • Leading Collaborative Business Planning Growth Shopper Strategies
  • Forward Planning for Company’s Primary Engagement Center with Customers – KO Lab & Shopper Experience Innovation Center
  • Advancing Coca-Cola Company Contoured Solutions in collaboration with our customer
  • Advancing key shopper marketing platforms and capabilities supporting the growth strategies– e.g., messaging, in-store media
  • Creating compelling Path to Purchase plans (pre – digital, shop – merchandising materials and post – social) to support the designated platforms
  • Leveraging meaningful shopper marketing budgets to ensure positive return on investment for the customer and TCCC
  • Leveraging meaningful value added media and bottler resources to support our path to purchase plans driving a positive ROI for all
  • Advances key shopper marketing capabilities
  • 5 years experience in the consumer goods/beverages industry required; 7 years preferred
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Shopper Marketing Manager Category Lead Resume Examples & Samples

  • Drive /Activate Category and Brand specific plans to facilitate programming at top customers against core JTBD and Innovation, while supporting the extended customer base – ensuring field shopper marketing programs are on strategy
  • Where applicable, brief, develop and create brand shopper marketing programs for M2S Playbook (for their respective category and for specific scale programs anchored in their category)
  • Collaborate with Customer Field teams throughout the planning process, supporting cross brand budget management
  • Facilitate a deep understanding and knowledge sharing between brand and field shopper marketing teams
  • Represent Shopper Marketing in select Brand inter agency meetings and other key brand checkpoints
  • Development of Shopper Visual Communication Guide for the category and brands OTIF
  • Assist in the development of best in class in-store visibility (ISV) assets through applying brand and customer lens for in-line (permanent) and secondary placement, ensuring superior brand experiences
  • Coordinate research/shopper insights to the upfront planning process to develop category facing strategies for our customers
  • Own brand compliance with creative guidelines for new executions beyond initial tool kits
  • Coordinate agency and creative discipline resources (Insights , Multi-cultural, research, ISV) as appropriate & cascade information from their respective category/brands to the TUS team
  • Ongoing training of field, brand and agency teams driven by high turnover rates
  • Development and implementation of the shopper marketing plans in the alternate channels, including Baby and Naturals. Responsible for managing the budget and delivering plans that meet the brand JTBD
  • Demonstrated marketing skills in a digitally connected ecosystem
  • Ability to develop a 360 marketing plan that includes – among other tactics – using digital channels to drive conversion with SVG products in store and online at major retailers. And explicitly mention that this includes managing an agency partner
  • Highly organized, able to multi task and communicate with numerous touch points
  • Ability to oversee and track multiple projects with due dates and varying requirements and priorities
  • Strong management and team building skills, with successful experience leading cross-functional teams. Experience working with multi functional brand teams environment is a plus
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Shopper Marketing Manager Resume Examples & Samples

  • To form an in depth understanding of their Customer(s), their strategic priorities, a thorough knowledge of their shopper insights and purchase habits. This will ensure all activity and plans are relevant to the Customer and their shopper
  • To create direct & regular customer contact with the Customer(s) key buying and marketing contacts to help wire together category activity
  • To take a lead role in creating & presenting pitches to help secure cross category space in store and online
  • To fully immmerse themself with the Grocery, Discounter, Convenience & Wholesale team based in Leeds
  • To be able to work directly with the Disney Business Unit Director and commercial managers to help build and execute ELAB and category plans
  • To be able to work directly with the Senior Commercial Manager – New Business Development to unlock white space potential in Discounters, Convenience & Wholesale accounts
  • To support the team in delivering Theatrical, Home Entertainment and Franchise campaigns
  • To liaise with key marketing contacts day to day
  • To advance Disney’s relationship with key corporate marketing contacts
  • To lead negotiations with marketing teams and corporate for incremental marketing support
  • To have a strong understanding of these accounts, FMCG experience and a thorough understanding of the dynamics of the licensing business model
  • Manager level Consumer or Shopper Marketing experience in either a vertically integrated business or licensed
  • Success in managing multiple projects and customer plans
  • Some account management or agency experience preferred
  • Blue-chip background preferred
  • Some line management experience is preferred though not essential,
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Associate Shopper Marketing Manager Resume Examples & Samples

  • Responsible for a select number of Shopper Marketing field based programs from start to finish including annual planning, writing agency briefs, customer presentations, overall agency guidance, creative reviews and program evaluation
  • Collaboration: Develop strong relationships with key marketing contacts at customers as well as Unilever Customer Development Teams to deliver against brand/portfolio objectives
  • Project Management: Maintain timely flow of reports, program evaluations, proposals and project estimates. Provide point-of-view on appropriate spending against retailer initiated marketing initiatives
  • Evaluate key Shopper Marketing programs 90 days post program completion. These findings/recommendations should be a comprehensive view of the program performance, ROI, sales results and include relevant market information. These program recaps will be shared with Shopper Marketing, Customer Development, Brand Building and our Retail partners
  • Agency Management: Manage agency partners ensuring that they are delivering on requirements outlined in briefs and effectively delivering on all account management responsibilities (i.e. program & financial management)
  • Digital Focus: Work closely with the Digital teams to develop a customized strategy with customers around this space. This includes but is not limited to a scale strategy, tactical activation and sharing timely results of program implementation
  • Metrics and Analytics: Drive SM analytical work within the team for Digital and core execution
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Retail & Shopper Marketing Manager Resume Examples & Samples

  • Apply brand, shopper, and retailer insights to develop differentiated shopper marketing programs that generate demand along the path to purchase
  • Work with agency partners and across all Purina internal functions to develop and execute customer specific programs that build equity and drive positive business results at retail
  • Influence and align customer and internal teams on customer relevant programs and strategies
  • Fully support shopper marketing strategy development and program sell-in with customer
  • Develop strong working relationships with Purina internal teams and external customer teams
  • Provide rigorous analysis of marketing program results and make recommendations for future programming
  • Primary interface with the customers’ marketing & digital departments
  • Drive shopper marketing digital innovation, by developing, testing, and sharing results of new applications and initiatives
  • 3+ years’ of experience in Shopper, Retail, Trade, Marketing, Account, Channel, or Brand Management
  • 5+ years’ of experience preferred
  • Ability to effectively lead, collaborate, communicate and influence concise and relevant messages to appropriate audiences, influencing strategy and business initiatives
  • Ability to evaluate opportunities and develop actionable plans to address opportunities
  • Deep understanding of shopper/retail marketing capability and experience in activation with retailers
  • Creative thinking and problem solving skills
  • Strong communication skills (strong listening skills, persuasive and professional communicator) are required
  • Strong analytical ability
  • Advanced PowerPoint and Excel skills
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Kroger Shopper Marketing Manager Resume Examples & Samples

  • Successfully manage shopper marketing agency relationship ensuring flawless execution of programs through strong project management skills, establishing process, budgeting, creative briefing and score carding against established goals outlined
  • Manage shopper marketing budget with no overspend with accountability for delivering program ROI, and measurement against objectives
  • Drive customer engagement through long-range planning and the advancement of sustainable category growth strategies in collaboration with internal (e.g shopper & category insights, marketing, sales) and external customer partners (e.g. 84.51, marketing, and merchandising)
  • Lead the development of comprehensive Shopper Marketing plans and programs that drive incremental merchandising and deliver category growth utilizing insights and expertise
  • Present compelling shopper and category stories and solutions to internal and external customers to build support and consensus
  • Execute “test and learn” shopper activation programs for the organization – share results across Shopper Marketing, Sales and Brand Management
  • Establish learning plans and conduct pre and post program analysis in collaboration with the Shopper Analytics Manager
  • Proven ability to manage, motivate, and lead people and processes
  • Strong creative thinker with the ability to development and activate unique solutions that support the overall strategy
  • Must have strong command skills with the ability to present and influence at various levels across the organization both internally and with key customers
  • Possess the ability, confidence and drive to isolate big opportunities and activate behind them
  • Must demonstrate highly developed project and vendor management skills
  • Clearly demonstrates the ability to organize and prioritize workload
  • Solid business acumen
  • 2-3 years of Brand Marketing, Shopper or Customer Marketing or Insights experience
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Trade Shopper Marketing Manager Resume Examples & Samples

  • Possess a Bachelor’s Degree in any discipline ideally Marketing/Business
  • 5 – 8 years of working experience with at least 2 – 3 years in trade marketing field
  • The incumbent will ideally come from Consumers Goods industry
  • He/She should be comfortable working with numbers and familiar with the processes in distribution channels
  • He/She should be a strong team player, working alongside Sales and Marketing teams; at the same time possess the ability to influence and get buy-in from the channel distributors
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Trade Shopper Marketing Manager Resume Examples & Samples

  • Briefing, developing, and executing of POP Materials (hardware & software) to drive shopper conversion
  • Managing, tracking, and evaluating BLT budget to deliver effective in-store activation
  • Prioritizing in-store activities in the CO through quarterly activity planning with CMM and KAM, and monthly sales cycle planning (SIOP) with sales team
  • Organizing new product trade introduction and support sales team in preparing trade presentation, organizing sales conference and trade events
  • Creating joint Shopper / Co-marketing program with priority customers (jointly with KAM)
  • Work hand in hand with Retail Excellence team - to increase in store awareness and quality measures of ISE metrics
  • Selecting, evaluating, & managing 3rd party agencies for BTL design agencies
  • 7 - 8 years of working experience with at least 5 years in Trade Marketing
  • A Strong People Manager
  • Preferably comes with fast moving durable goods background
  • Experienced in managing, tracking, and evaluating ROI on spending
  • Ability to think from a broad business perspective and strategically and out-of-the box, team player, planning & organisational skills, executor, accurate, stress resistant, creative, entrepreneur focused on growth
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Shopper Marketing Manager Resume Examples & Samples

  • Translate consumer strategy into effective Local Marketing Plans (7P) building on insights and shopper & customer understanding
  • In cooperation with KAM team, Category Manager and Field sales team, secure development and execution of tailored 7P plans for prioritized accounts
  • Create and customize local trade story for launches and campaigns
  • Plan and execute point of sales actions (shopper campaigns, shopper communication, secondaries etc)
  • Set KPIs, follow up and act on gaps to win on the market with prioritized customers off-and online
  • Provide insight from local markets regarding retailer and shopper dimension and provide input to consumer and/or brand strategy
  • Plan and manage related budget
  • 5+ years’ experience within FMCG with previous experience from Shopper/Trade Marketing
  • A genuine business curiosity and a good understanding of Sales, Marketing and Retail Customer perspectives to Shopper Marketing
  • An analytical mind-set with excellent communication and presentation skills (Swedish and English required)
  • A drive for result with ownership of initiatives and a can-do attitude
  • Result oriented with ability to motivate others
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Shopper Marketing Manager Resume Examples & Samples

  • Responsibility of Trade Marketing activities for all SCA Categories, coherently with Sales and Marketing strategy
  • Provide Sales with promotional guidance on SCA brands per Category, with clear details per Customer Banners
  • Contribute to deepen promotional expertise within SCA, both on strategic and tactic perspectives, providing results and advices
  • Manage Post-evaluation ROI analysis on SCA products at customer level and provide clear recommendations
  • Manage Promo Point Of Sale material
  • Leverage on Customer and External Data to provide advice on Category Promotional Plans (SCA, Retail Brand, Competition impacts at Category Level)
  • Customer relationship: support Account Managers on day to day business, concerning Promotional growth levers
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Senior Shopper Marketing Manager Walmart Resume Examples & Samples

  • 5-7 years of experience in CPG industry or related field; Shopper Marketing and/or Brand Marketing experience preferred
  • Proven experience working with Walmart, building customer relationships and developing Brand/Shopper Strategy at retail
  • Proven thought leader in delivering business-building solutions at retail which drive growth for brands and retailer categories
  • Strong critical thinking in evaluating marketing mix/ROI and overall budget management
  • Effective communicator and collaborates with teams
  • Travel required, ~15%
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Junior Shopper Marketing Manager Resume Examples & Samples

  • In cooperation with KAM team, Category & Trade Marketing Managers and Field sales team, secure development and execution of tailored 7P plans for prioritized accounts
  • Set KPIs on marketing activities, follow up and act on gaps
  • Contribute to best practice sharing, networks and projects in the Nordic Region
  • Ad hoc tasks for Customer Marketing
  • A high level of creativity and problem solving
  • Advanced analytical skills and with ability to make projects progress
  • Self-drive and result orientation which makes you able to act on opportunities and turn them into actions
  • Strong communicator and ability to build relationships both internally and external
  • Enthusiastic personality which helps you engage and sell ideas
  • A team player with strong own drive who likes to work in a fast changing environment
  • Fluent in English and Danish
  • Masters degree in marketing
  • 0-1 year of FMCG experience (marketing, sales or student job)
  • Advanced computer skills in MS Office
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Shopper Marketing Manager Resume Examples & Samples

  • Global and OpCo Category Strategy
  • Supporting the development of local category strategies (and refresh) and leading the implementation of Global Category strategy and OpCos Category Strategies
  • Lead and support the market specific category strategy development process (and refresh) for priority categories in priority OpCos
  • Cross Functional Alignment and Synergy
  • Proactively drive cross functional engagement with Consumer Marketing and Customer Development at a regional and local level – acting as the lynch-pin between the functions
  • Contribute to the development of the Global Channel Strategy for new and emerging channels in conjunction with the Shopper Marketing Director and the Global and Regional Heads of Customer Development
  • Support the implementation of clear best practice channel segmentation, prioritisation and review processes to be utilised by each OpCo globally
  • Global Shopper Marketing Strategy
  • Supporting the development of local category strategies (refresh) and leading the implementation of the 3 year Global Shopper Marketing Plan with agreed OpCo’s in your region
  • Ensure integration of Shopper Marketing insight and plans into country commercial strategies and plans through fostering a deep understanding of the Shopper Marketing practice and a tight collaboration with Category Directors and Customer & SM Managers
  • Contribute to the establishment of clear best practice process and format for the completion of annual Shopper Marketing plans at OpCo level
  • OpCo Shopper Marketing Strategy
  • Lead the implementation of clear best practice process and format for the completion of annual Shopper Marketing plans at OpCo level within your region
  • Support the implementation of the agreed global Shopper Marketing training programs within your region – providing clear feedback on the needs and requirements of the OpCos in your region as and when required
  • Support the development of Shopper Marketing strategy by OpCo within your region, ensuring alignment with the principles of the Global Shopper Marketing strategy
  • Shopper Insight
  • Support the identification of key regional and OpCo requirements (within your region) for Shopper research and ensure appropriate resource budget is allocated accordingly
  • Align regional consumer and shopper research priorities with Consumer Marketing
  • Customer Development
  • Engage personally as a category, channel and shopper expert at senior levels within the Customer as required within your region / at local OpCo level
  • Contribute to the development of a strategic partnership between FC and key (selected) regional retailers by
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Shopper Marketing Manager, Target / Dollar Resume Examples & Samples

  • 5 years’ relevant experience (brand management, agency, shopper marketing, consumer promotions, sales)
  • Has a deep understanding of the retailer/category/shopper which is used to take full advantage of the shopping environment
  • Partners with Customer Strategy/Insights to understand new opportunities to drive growth with a foundation in the Experience Journey
  • Partners with Customer Strategy/Insights, Sales team and Brand teams to develop robust co-creation ideas that are customized to the retailer strategies and shoppers. Collaborates with customers to create strategies that are mutually beneficial
  • Identifies and exploits opportunities for e-commerce, promotions, omni-channel and digital content through personalization for brands/categories
  • Works closely with Category team to develop and drive creation of integrated brand and shopper connections toolkits
  • Drives alignment of the trade channel strategy to category and brand growth priorities, providing guidance for in-store and online retailer execution
  • Identifies meaningful brand and cross-category strategies and leads the team to drive better execution in store and with online retailers
  • Brings our brand strategies and shopper claims to life in store and online so they resonate powerfully and inspire the required shopper behavioural change
  • Champions the use of appropriate measurement tools/frameworks to ensure focus on the right KPIs to continually drive learning
  • Champions the appropriate and effective use of the Visual Brand Language across all in store, omni channel and online retailer elements of the marketing activation plan
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Shopper Marketing Manager Resume Examples & Samples

  • Integrate shopper insights, customer marketing objectives and Earthbound Farm brand plans into a cost effective integrated shopper marketing programs
  • Become the Earthbound Farm “expert” on assigned WhiteWave Foods(WWF) customer’s marketing strategies and plans in order to align marketing programs to meet customer’s goals and objectives
  • Partner with the Senior Customer Marketing Manager and the VP of Marketing to identify brand objectives & strategies to build Earthbound Farm’s Shopper Marketing plan
  • Collaborate with key customer development team members to plan, develop, budget brand shopper marketing programs based on Customer strategies & objectives
  • Provide direction to internal and external creative partners for program development, design and production of applicable shopper marketing materials
  • Responsible for all phases of Shopper Marketing program development, execution, budgeting and post promotion analysis of individual shopper marketing programs
  • Serve as the key liaison between marketing team, customer development team and customers for the development of shopper marketing programs in the Western US
  • Bachelor’s Degree in marketing, business or related field
  • A minimum of four (4) combined years of marketing, sales, agency, sales, customer, and/or retailer-facing experience; 2 years in the produce industry preferred
  • A minimum of two (2) years of working with and applying custom shopper insights to actionable in-store marketing applications
  • Possess marketing savvy and is a strategic thinker able to help translate business initiatives into shopper facing activation
  • Organized, self-directed and motivated. Able to work with little direction
  • Strong multi-tasking ability; must be able to switch from one initiative to another quickly and effectively
  • Computer skills – Microsoft Office skills (Excel, Word, Outlook, PowerPoint) required
  • Excellent budget management skills
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Shopper Marketing Manager Resume Examples & Samples

  • * This is a 1 Year Contract **
  • Ability to work a strategic as well as executional level
  • Ability to work across and manage the needs of multiple stakeholders at all levels of management (manage internal, customer & third party relationships)
  • Strong analytical skills utilizing a variety of sources of data to generate insight and actionable recommendations
  • Proven business acumen in understanding key competitors, retailers, and effective market tactic
  • Experience in management, budgets, P&L’s & customer financial metrics
  • Working knowledge of Nielsen and retailer POS systems such as SDM Toolbox/Walmart Retail Link
  • Ability to effectively articulate company’s values and vision
  • Strong computing skills such as Excel and PowerPoint
  • Strong communication skills, both verbal and written
  • Ability to manage multiple projects in tight timelines
  • Bilingualism (French/English)
  • Bachelor’s Degree in Business Admin, Marketing or related field
  • 3-5 years experience working in consumer packaged goods, with an emphasis on insight management
  • Lead development of shopper marketing strategies on core brands in consultation with key stakeholders (retailers, shopper marketing agencies as well as internal stakeholders)
  • Lead the development & execution of innovative, retailer-centric shopper connections programs, working closely with key retailers, shopper marketing agencies, & marketing/sales teams
  • Manage program execution including agency connections brief, creative development, claims and regulatory approval
  • Understand and leverage key retailer assets: SDM Optimum, PJC, Air Miles, LCL AMP, PC Points Plus, retailer digital sites
  • Mine global and local resources to enhance key stakeholder (internal & external) knowledge of the shopper (barriers, habits, trends etc)
  • Application of business case discipline: pre/post program evaluation of key shopper programs, understanding of key metrics/measurements the program delivers as well as its return on investment
  • Build & maintain relationships with customers to drive collaboration in the development of long term growth strategies for GSK brands and retailer categories
  • Actively participate in the annual commercial planning process
  • Provide key inputs into the new product launch plans
  • Special projects as required
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Shopper Marketing Manager Resume Examples & Samples

  • Ability to understand the Retailer and key Brand opportunities in order to build strategic programs that deliver wins for PepsiCo Brands, Dollar General and its Shoppers
  • Collaborate with the Program Teams for the development of key program creative as well as delivering successful launches of innovation. Responsible for ensuring alignment with Dollar General's key strategic imperatives
  • Keeps apprised of Brand insights, Retail industry and Consumer trends. Uses expertise to educate Marketing & Sales teams
  • Establishes clear accountability for funding of each program
  • Prior experience leveraging Consumer/Shopper insights to develop effective Marketing programs and campaigns
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Trade Shopper Marketing Manager Resume Examples & Samples

  • Bachelor of Business Administration or related disciplines
  • At least 8 years working experiences highly related in 3C business is preferred
  • Be able to work under pressure, fast paced and cross functionally communication
  • Excellent interpersonal skills with strong adaptability in a dynamic environment
  • Be a quick learner and good at data analyzing and having creative mindset
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Shopper Marketing Manager, Platform Programs Resume Examples & Samples

  • Ability to flex between creativity / big ideas and practical, commercial reality of what it takes to execute in a complicated, regulated marketplace
  • Must be able to build relationships and influence decisions internally and at our key customers
  • Must have the ability to convert insights into executable shopper marketing programs
  • Proven success in developing shopper marketing programs
  • Proven ability to project manage a large scale, complex initiatives from concept thru execution
  • Sales/marketing experience with major CPG companies and/or agency experience a plus
  • Strong influencing skills (presentation and communication)