Director, Retail Marketing Resume Samples

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LH
L Herzog
Lonie
Herzog
237 Garrick Gardens
San Francisco
CA
+1 (555) 845 9750
237 Garrick Gardens
San Francisco
CA
Phone
p +1 (555) 845 9750
Experience Experience
04/2016 present
San Francisco, CA
Executive Director, Retail Marketing
San Francisco, CA
Executive Director, Retail Marketing
04/2016 present
San Francisco, CA
Executive Director, Retail Marketing
04/2016 present
  • Demonstrated success in managing a complex workload with multiple priorities and tight deadlines with a focus on measuring results and improving performance
  • Develop and manage marketing plans to win share within priority segments, including our major University marketing initiatives
  • Research and provide analysis on competitor promotional, seasonal and retail programs
  • Manage marketing budget for national promotions, retail marketing and university marketing
  • Big picture thinker that can drive change, championing a vision and bringing it to live by executing short, medium and long term tactical plans
  • Lead overall retail marketing vision and strategy to drive consistent, strong business results with primary focus on growing XFINITY store awareness and driving retail traffic
  • Flawlessly execute our national promotions, leading strategy, go-to-market and results tracking/analysis. Coordinate closely with consumer marketing peers, sales channels, marketing communications and field marketing
11/2010 03/2016
San Francisco, CA
Director, Retail Marketing
San Francisco, CA
Director, Retail Marketing
11/2010 03/2016
San Francisco, CA
Director, Retail Marketing
11/2010 03/2016
  • Manage retail sales information provided by Licensees (create and maintain Top MLB retailer lists by category, channel, and licensee)
  • Enhance and develop existing relationships with retail buyers and senior management in order to expand product assortments
  • Analyze data (from a variety of sources; not just royalty reporting systems) to provide key business insights for use in development of future programs
  • Develop and manage oversight of Retail marketing and promotional campaigns
  • Develop and manage the monthly in-store communication package to support activation and sales opportunities
  • Develop, recommend and manage strategic marketing plans for the Retail line of business in collaboration with retail leadership
  • Provide ideation of creative concepts and build key sales presentations for key retail accounts and internal Senior Management team
10/2006 08/2010
Detroit, MI
Director Retail Marketing
Detroit, MI
Director Retail Marketing
10/2006 08/2010
Detroit, MI
Director Retail Marketing
10/2006 08/2010
  • Presents marketing plans, promotions and strategies to retail accounts and works with merchant and marketing teams to execute
  • Develops retail marketing management platform and rollout plans
  • Develops and executes comprehensive marketing plans and programs, both short and long range, to support sales and revenue objectives of organization
  • Develops and manages retail marketing operating budget
  • Establishes strategic marketing plans to achieve corporate objectives for retail products
  • Lead in the development of the overall retail marketing MWB plan in accordance to the annual retail marketing plan for the market
  • Establishes and maintains a consistent corporate image throughout all product lines and promotional materials
Education Education
Bachelor’s Degree in Initiative
Bachelor’s Degree in Initiative
The Ohio State University
Bachelor’s Degree in Initiative
Skills Skills
  • Excellent communication skills with attention to detail and the ability to develop and deliver clear and consistent messages across many different stakeholders
  • Deep knowledge of retail business including retail marketing tactics, promotional partners/packaged goods, home entertainment, and consumer products
  • Solid strategic thinking skills to translate business objectives into actionable marketing plans
  • Strong pitching and negotiating skills with the demonstrated ability to close large deals
  • Ability to collaborate and communicate effectively with all cross divisional stakeholders (ability to unite disparate groups behind a common cause)
  • Commercially aware individual with proven ability to identify and drive strategy
  • Ability to speak a regionally relevant second language
  • Ability to think strategically about the changing marketplace and consumer shopping patterns
  • Comfortable dealing with senior management and international contacts
  • Ability to work with confidential and sensitive information in a discrete manner
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15 Director, Retail Marketing resume templates

1

Director, Retail Marketing, Gap Brand Resume Examples & Samples

  • Responsible for developing 52 week North America marketingpromotional calendar
  • Develop strong seamless partnership with North America StoreOperations team
  • Partner closely with global marketing leaders across BrandManagement, Media, Visual, Marketing Operations
  • Strong analytical skills with experience of deliveringmarketing programs that deliver high ROI
  • Ability to partner closely with Finance, Merchandising andInventory Management on retail promotional planning to provide all requiredfinancial data including Quarterly/Monthly/Weekly sales and traffic, as well asall industry data (NRTI /SRTI), to inform marketing planning and decisions
  • Liaison between GOL, Outlet and CRM to make brand strategiesacross all channels and maintain and drive channel alignment
  • Consumer Insights – ad hoc and consumer panel, inpartnership with Corporate Strategy CI team
  • Stays abreast of competitor, retail and promotional innovation,with experience in retail
  • Ability to provide leadership to a lean, strong team of 2-3people
  • Negotiating Skills/Relationship Building
  • Leadership Presence
  • Deep retail knowledge
  • At least 10 years experience in marketing, store operationsor retail planning
  • Extensive experience with annual, seasonal and weeklymarketing planning preferably in retail
  • Significant experience in working with, and leadinghigh-performance cross-functional teams to deliver complex programs
  • Strong retail and apparel knowledge and experience
  • Experience working in a fast-paced, creative environment
2

Senior Director, Retail Marketing Resume Examples & Samples

  • 7 years strong direct retail marketing experience and marketing team management and performance optimization
  • Series 6 & 63
  • Retail Marketing skills
  • Great people skills
  • Relationship Management skills
  • Very strong business acumen
3

Director, Retail Marketing Resume Examples & Samples

  • Work within Fox account Team Selling structure to identify and maximize revenue opportunities with retailer account base
  • Ensure key placement, higher frequency of consumer awareness and sell through of movie product via creation of account specific point of purchase material, negotiation of 3rd party partnerships and execution of custom programs
  • Contribute to strategic account plans, focusing on marketing / sales initiatives vs. the competition by account
  • Identify tools / platforms & new technologies to innovate and reach the consumer at retail for brick & mortar and online
  • Coordinate with the digital team to leverage online promotional opportunities, social media and mobile platform to benefit our retail strategies
  • Provide ideation of creative concepts and build key sales presentations for key retail accounts and internal Senior Management team
  • Identify cross promotional synergies with CPG, licensing partners and theatrical as applicable to each retail account
  • 5+ years experience in Retail Marketing or Consumer Packaged Goods preferred
  • Collaborative team player with a strong work ethic
  • Proficiency with MS Office Software (Word, Excel, Powerpoint)
4

Director, Retail Marketing Resume Examples & Samples

  • Support the Retail Development team with marketing strategies, pitch/presentation materials and seamless execution of programs to drive product sales at retail, with a focus on key Nickelodeon retail accounts
  • Continually work to elevate Nickelodeon Retail Marketing strategies by suggesting and testing innovative/new media, staying informed on shopper trends, conducting research and analyzing data, etc
  • Accompany the Retail Development at meetings as needed to effectively present marketing programs
  • Oversee team of two and manage the day-to-day as they work with retail contacts and internal teams to ensure smooth submission and execution on all marketing requests at account level (i.e., signage, roll-out schedules, digital banners and assets, ancillary media including TV and social, GWPs, etc.)
  • Initiate the retail creative process by working directly with Nickelodeon Creative Resources (NCR) and Nickelodeon Creative Advertising (NCA) to ensure kick-off of creative development and proper approval of all marketing materials by internal and external teams
  • Lead all internal and external marketing communications (i.e. retail calendars, one sheets) and make sure that all materials are distributed internally so that teams are well versed on initiatives
  • Manage the Retail Marketing budget, including oversight of all PO and invoicing
  • Oversee outside creative/marketing agencies with any support and execution tactics
  • Manage the media and ancillary promotional requests for key account and ensure that all requests are submitted in a timely manner
  • Potential to take on cross-department retail/CP projects outside of key accounts
  • Strong experience with PowerPoint, Keynote, Excel, etc. Photoshop/Illustrator
  • 7+ years experience in licensing, consumer products, marketing, entertainment or related field
  • Working knowledge of entertainment and/or retail industry
  • Social media and technology savvy
  • Excellent creative writing and grammatical skills; copy writing and review skills
  • Keen eye for design and copy
  • Strong experience with PowerPoint, Keynote, Excel, etc. Photoshop/Illustrator, if possible
  • Understanding of financial statements and forecasting
  • Creative team player with high energy and a passion for product, entertainment, and marketing
  • Sound judgment to effectively elevate strategic concerns to senior management in a timely and accurate manner
  • Ability to develop strong working relationships with management and external resources. Strong knowledge of cross team calibration
5

Director, Retail Marketing Resume Examples & Samples

  • Partner with head of field, retail CORE team and head of visual merchandising on envisioning and bringing to life the store experience of the future
  • 8-10 years retail marketing experience with fashion and/or iconic brand
  • Deep passion for retail marketing and being a key partner to the field team organization
  • Excellent annual and seasonal retail marketing strategy development and execution experience and skills
  • Experience in launching new stores
  • Windows and in-store marketing experience
  • Strong promotional ideation/concepting and experience with local store marketing/community marketing/events
  • Ideally, some experience with retail-based brand ambassador-type programs
  • High comfort level and ability to powerfully thought partner with senior leadership team members
  • Experience working with/acting as key contact for store operations/field organizations
  • Demonstrated ability to think strategically, understand business challenges and recommend effective implementation plans designed to drive results
  • Experience with and passion for creative development and effectively working with creative teams
  • Strong verbal, written communications and presentation skills
  • Strong leadership, teamwork and project management skills, including demonstrated track record in managing complex projects across functional lines
  • Quick learner and resourceful; able to “do more with less” and prioritize effectively
  • Strong people manager with demonstrated ability to develop talent
  • Comfortable with operating in a fast-paced environment and dealing with ambiguity
  • Knowledge of the Sports/Fitness/Outdoor industry, athletic experience or interest a plus
6

Director, Retail Marketing Resume Examples & Samples

  • Develop, create and Implement retail marketing initiatives and platforms with key retail partners across all product categories in an effort to generate incremental sales, increase store traffic and highlight Brand MLB in store
  • Build brand awareness and increase presence of Brand MLB at retail
  • Collaborate with licensees to ensure alignment on key marketing initiaves and MLB platforms
  • Communicate on a weekly basis with retailers in an effort to garner and share specific retail sales data as well as deliver up to date information on all MLB activities
  • Work closely w/ all Consumer Products category managers to remain current on all product offerings
  • Enhance and develop existing relationships with retail buyers and senior management in order to expand product assortments
  • Research and develop new channels of distribution and retailers that are currently underdeveloped or not carrying MLB merchandise
  • Develop power point decks, collect research and compile product information to support MLB presentations at Retail
  • Manage project timelines, budgets and creative process for respective marketing initiatives
  • Track sales results and provide ROI information for retail programs
  • Manage retail sales information provided by Licensees (create and maintain Top MLB retailer lists by category, channel, and licensee)
  • Approve retailer and licensee ads for regular season, jewel events and hot markets
  • Work with Legal and Quality Control depts. on promotion rules & regs, retail contracts and ad approvals
  • Work with outside agencies to develop strategic marketing plans, logistics/fulfillment and activations to support retail initiatives
  • Collaborate with PR, Digital and social teams to enhance and broaden reach of promotional efforts
7

Executive Director, Retail Marketing Resume Examples & Samples

  • Own the strategic vision for our major promotional and retail programs, developing the short-, medium-, and long-term roadmaps for these programs to achieve traffic and sales objectives. Responsible for driving key business metrics such as year over year net adds and market penetration within key segments
  • Flawlessly execute our national promotions, leading strategy, go-to-market and results tracking/analysis. Coordinate closely with consumer marketing peers, sales channels, marketing communications and field marketing
  • Develop and manage marketing plans to win share within priority segments, including our major University marketing initiatives
  • Lead overall retail marketing vision and strategy to drive consistent, strong business results with primary focus on growing XFINITY store awareness and driving retail traffic
  • Direct annual and seasonal retail marketing planning and execution based on overall brand seasonal strategies taking into account unique needs and opportunities of retail stores. Includes partnering across the business to guide paid media, digital and direct marketing programs that drive growth and lead generation/acquisition
  • Serve as strategic lead and subject matter expert for promotional and retail marketing efforts across the organization, advising and partnering with marketing communications, media, customer experience, field marketing, direct marketing, and others as needed
  • Research and provide analysis on competitor promotional, seasonal and retail programs
  • Manage marketing budget for national promotions, retail marketing and university marketing
  • 10-15 years of retail marketing experience in a business-to-consumer environment, passion for promotional and retail marketing to drive topline business growth
  • Deep experience with retail marketing strategy development and execution
  • Big picture thinker that can drive change, championing a vision and bringing it to live by executing short, medium and long term tactical plans
  • Proven track record working with and influencing cross-functional teams, as well as establishing an internal network of relationships at all levels of the organization to drive results
  • Self-starter with the ability to work independently and thrive under pressure in a fun but fast paced and changing environment
  • Excellent verbal and written communication skills, with a strong executive presence
8

Director, Retail Marketing Resume Examples & Samples

  • Leads Talbots retail marketing vision and strategy to drive awareness/traffic/conversion/sales
  • Responsible for the timely development/delivery of high impact, cost effective omnichannel marketing plans
  • Lead and collaborate with the cross-functional team in the development of all Retail Marketing initiatives
  • Partners with key Business Leaders on business analyses, insights, and go-forward recommendations
  • Responsible for all promotional planning/communication/execution/measurement
  • Partners with the Creative Team to develop compelling creative the differentiates these businesses
  • Partners with Visual Merchandising to develop elevated branded store experiences
  • Partners with Store Operations to deliver guidance, training, tools for elevated execution
  • Partners with eCommerce to ensure channel continuity in messaging, presentation, promotions
  • Oversees the development/delivery of innovative marketing for new store openings/transitions
  • Leads the development and execution of key national/local brand events in partnership with Field Teams
  • Responsible for managing and developing two Marketing Managers
  • Passion for retail marketing and delivering elevated seasonal consumer experiences to retail
  • Quantitative ability to manage budgets and analysis
  • Proficient in Macintosh and Microsoft Word/Excel/Outlook and digital marketing
9

Director, Retail Marketing Resume Examples & Samples

  • 10- 15 years of retail, marketing, promotions or packaged goods experience with significant experience creating large scale programs
  • Strong relationships with senior level executives at the major Australian and/or Southeast Asian Key Accounts
  • Ability to collaborate and communicate effectively with all cross divisional stakeholders (ability to unite disparate groups behind a common cause)
  • Excellent presentation skills with executive presence & leadership
  • Native English ability required
  • Ability to speak a regionally relevant second language a plus
10

Director, Retail Marketing Resume Examples & Samples

  • Develops, executes and measures a marketing plan that is included in the overall global retail strategy focused on growing revenue, increasing the number of retail futures accounts and creating product specific campaigns
  • Deep understanding of self-directed trader customers – including determining the most effective ways to connect, reach and effectively communicate with these clients
  • Work with the Marketing department of our retail brokerage customers to increase the distribution of futures educational content in their marketing and communication efforts and develop joint marketing activities
  • Create product campaigns/communications to meet organizational needs
  • Work with our Digital Marketing team to create and maintain tools for brokers (microsites and apps), paid search, display advertising, social media, web content strategy to promote the why, what and how of futures for active individual traders
  • Leverage International Marketing teams to localize our efforts
  • Develop CME Group presence for industry and brokerage partner events
  • Partner with our Retail Sales and Corporate Communications teams to find and leverage additional partners to promote the benefits of futures
  • Oversee budget for retail marketing efforts globally
  • Ensure tracking of marketing efforts/campaigns of CME Group and its brokerage partners
  • Lead research studies to gather client insights into active individual traders
  • 12+ years of integrated marketing experience to active individual traders – experience within the online retail brokerage community is strongly preferred
  • Strong understanding of the ecosystem - active individual traders, brokerage partners and competitors
  • Hands on experience in managing lead generation marketing programs for an online retail broker
  • Extensive practice in implementing digital marketing programs leveraging the latest technologies, media and marketing automation tools to develop effective communication with retail targets
  • Comfortable in a global, matrixed organization and working in cross functional teams
  • Experience in analyzing and presenting marketing performance data to improve marketing performance and approach
  • Outstanding organizational, communication, interpersonal and relationship building skills
  • Strong ability to partner and maintain positive working relationships across internal teams and external customers/agencies/vendors
  • Proven ability to make decisions, manage projects and meet strict deadlines
  • Inspirational team leader that can gain the support and efforts of stakeholders teams and task owners
  • Proactively offers solutions, promotes and sell ideas persuasively, projects a positive professional image, works through conflicts, works effectively under stress, and operates independently to respond to change and ambiguity
11

Director Retail Marketing Resume Examples & Samples

  • Establishes strategic marketing plans to achieve corporate objectives for retail products
  • Develops and executes comprehensive marketing plans and programs, both short and long range, to support sales and revenue objectives of organization
  • Researches, analyzes, and monitors financial, technological, and demographic factors to capitalize on retail marketing opportunities
  • Oversees the creation of creative and profitable account-specific marketing plans, promotions, advertising and marketing communication strategies
  • Presents marketing plans, promotions and strategies to retail accounts and works with merchant and marketing teams to execute
  • Oversees and evaluates market research and adjusts retail marketing strategy to meet changing market and competitive conditions
  • Develops and manages retail marketing operating budget
  • Plans and oversees advertising and promotion activities including print, online, electronic and social media
  • Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets
  • Establishes and maintains a consistent corporate image throughout all product lines and promotional materials
  • Bachelor's Degree in marketing
  • Minimum 7 years related experience
  • Proficient with Word, Excel and PowerPoint
  • Ability to build and maintain relationships with internal and external partners
12

Director, Retail Marketing, Bumble & Bumble Resume Examples & Samples

  • Must have ability to think strategically and to conceptualize and implement new ideas
  • Must have the strong analytical skills and detail orientation required to manage highly complex categories, programs and retailer initiatives
  • Requires strong problem solving capabilities and ability to work independently
  • Requires strong oral and written communication skills, as well as interpersonal and team building capabilities with internal functional groups as well as with external partners
  • Bachelors degree; MBA preferred
  • 8+ years Marketing experience with a proven track record in North American Marketing and solid exposure to Sales
  • Salon industry experience strongly preferred
13

Director, Retail Marketing Resume Examples & Samples

  • Develop, recommend and manage strategic marketing plans for the Retail line of business in collaboration with retail leadership
  • Incorporate market data into the strategic planning process through a deep understanding of the communities served by the bank
  • Stay apprised of marketing trends/data. Bring forth and participate in activities that promote progress within the line of business
  • Develop and manage oversight of Retail marketing and promotional campaigns
  • Collaborate with Retail leadership to develop and maintain a disciplined process to track, analyze and report marketing spend with an emphasis on performing within budget and driving a positive return on investment
  • Partner with Retail Product Development to research, design, launch, and evaluate new and existing retail products and services
  • Oversee and approve of Retail client communications
  • Partner with Retail leadership to develop and manage a process to measure the client experience throughout all Retail channels
  • Partner with Retail leadership to develop and oversee a channel management strategy focused on client satisfaction and revenue generation
  • Develop and monitor client surveys and satisfaction scores
  • Actively participate in the entire banking center network planning process with the following concentrations
  • Build a culture of risk management by ensuring team members adhere to established compliance regulations and approval process
14

Director, Retail Marketing Resume Examples & Samples

  • Develop and activate retail and marketing strategy (work directly with VP)
  • Develop and manage the monthly in-store communication package to support activation and sales opportunities
  • Own and drive the trade planning calendar by partnering with retail marketing and functional input teams
  • Develop and deliver direct retail marketing campaign programming, creative brief and communications on time and with excellence
  • Collaborate with ecommerce/digital marketing to deliver cohesive and coordinated consumer communication and promotional strategies and tactics
  • Develop, execute, optimize and evaluate mall/local/store marketing opportunities ensuring they fall within financial budgets
  • Coordinate with retail marketing, operations and merchandising teams to deliver effective field communication and direction while seeking continuous improvement opportunities
  • Provide direction and support for emerging Canadian and Latin Americas retail
  • Bachelor's Degree in Marketing preferred
  • Clearly defined retail marketing background and working knowledge of marketing creative process
  • 7-10 years of progressive retail marketing experience is required
  • Comfort level with working independently and cooperatively lead a diverse group with a bias toward action
  • Experience delivering effective and innovative retail marketing strategies across various medias
  • Ability to manage multiple direct reports
  • Proven budget development and management experience
  • Proficient in Microsoft Office (Word/Excel/PowerPoint)
  • Must be incredibly detail oriented
  • Extensive experience running large dollar, digital and direct mail budgets
  • Experience in managing multiple partners, service providers and agencies
  • Full price/off price retail store experience
  • Global organization experience a plus
  • Strong and effective creative project management and ability to lead and direct outside resources
  • Ability to travel up to 25%, some evening and weekend work is required
15

Director, Retail Marketing Resume Examples & Samples

  • Responsibilities will include the ownership of the retail marketing roadmap
  • Management of the retail marketing budget; acting as a liaison with brand advertising & global events
  • Partner with retail communications & L&D to ensure marketing initiatives are executed with excellence in-store
  • Train, development and lead a team of two, while working with cross functional marketing, merchant, & visual partners
  • Bachelors Degree is required
  • Minimum of 7 years Marketing experience, preferably in a retail environment
  • Experience with tourism marketing
  • Outlet/Off-Price Marketing preferred
  • Strong visual communication skills ie: Power Point, Excel
  • Ability to prioritize, and multitask effectively
  • Strong analytic and project management skills
  • Critical thinking and analytical problem-solving skills
16

Director Retail Marketing Resume Examples & Samples

  • Develop an annual retail marketing plan and quarterly ISC calendar for the market, supporting both the global brand priorities and category needs of the BUs
  • Lead the collaboration between the VM planning and Retail Marketing Omni Channel team to determine how marketing campaigns and ISC materials “come to life” at retail by developing monthly ISC plans
  • Lead in the development of the overall retail marketing MWB plan in accordance to the annual retail marketing plan for the market
  • Lead in the formulation and execution of the monthly retail marketing communications plan
  • Facilitate the internal and external communication of the developed retail marketing plans within the organization
  • Lead conversations to influences global brand marketing and global CTC Omni Channel Retail Marketing on the Market’s retail marketing needs together with respective BUs
  • Leads the process of plan monitoring and tracking all retail marketing activities
  • Manage and maximize all key vendors partners, including but not limited to: Props, POP, Retail Activation, etc. to ensure that the partnerships are maximized
  • Develops retail marketing management platform and rollout plans
  • Work with the Regional Sales team in resolving issues related to retail store development, in-store communication and visual merchandising activities at regional level
  • Manage and review budget for POS project and trade marketing activities
  • Provides strong leadership for horizontal as well as vertical reports
  • Sets performance plans with each direct report
  • Excellent verbal and written communication skills (both English and Mandarin)
  • Strategic mindset with strong executional abilities
  • Excellent leadership and cross functional management skills
  • Ability to build and inspire a talented team
  • Proven ability to train, develop and retain talent
  • Excellent skills in motivating, coaching and engaging teams
  • Ability to plan, prioritize and organize
  • Proactive with a positive attitude
  • Minimum 8 years’ experience in retail planning/management with leading consumer goods company
  • Knowledgeable about China sports and international sports. An interest and desire to participate in and learn about sports i.e. a sports enthusiast
  • University Degree or above. Preferably in a marketing or communications related discipline
  • Passion for sports
17

Director, Retail Marketing Resume Examples & Samples

  • Develop and cultivate top to top relationships with all major collegiate retailers as well as relationships with licensed buyers
  • Responsible for leveraging and implementing macro (national and regional) collegiate retail marketing programs that increase the amount of collegiate merchandise sold generally, and CLC institution merchandise specifically. Oversee the sell-in and sell through process of these programs
  • Work closely with the Apparel and Non-Apparel Divisions to ensure close working relationships with the key licensees. Partner to develop strategic plans with licensees and retailers to impact the retail market for CLC member institution merchandise
  • Oversee the day to day communication with major retail buyers and other retail marketing/support staff
  • Travel to retailer buying offices (regional and national), trade shows, and industry events to carry out job functions
  • Work with New Business team on determining strategic direction and plan for new retailers entering the collegiate market
  • Oversee the coordination of all retail-related trade show meetings; assist with overall trade show strategic planning
  • Strategically plan Retail Partner Summit
  • Analyze output data from On-line Royalty Reporting System
  • Maintain and deliver Retailer Insights Deck to key retail buyers
  • Manage the Retail Development Staff
  • Will work closely with/collaborate with Partner Services on schools’ goals
  • Quantify the size and growth of key licensed products programs/categories at retail within all distribution channels and specific retailers
  • Identify retail channels and retailers within those channels that need targeted growth plans and work with licensee dept and marketing to develop plans to grow business
  • Analyze data (from a variety of sources; not just royalty reporting systems) to provide key business insights for use in development of future programs
  • Metrics/progress tracking for responsible initiatives
  • Four year college degree required
  • Background in sports or consumer products retail with minimum of 7 years of experience
  • Preferred buying experience in licensed products category
  • Knowledge of retail distribution channels and existing relationships with accounts
  • Proficient in computer software including Microsoft Word, Excel, PowerPoint and Outlook
  • Required Travel 15 %
18

Senior Director, Retail Marketing Resume Examples & Samples

  • Develop and implement branding strategy and tactical planning for assigned property
  • Develop and execute sales generation strategies that improve traffic and sales
  • Develop annual budget, monitor revenue and expenses and adjust as needed to meet or exceed NOI goal
  • Hire, direct, manage resources for development of creative/advertising campaigns
  • Create, direct, monitor media plan. Direct media buying agency and implementation of plan
  • Direct website development and creative presentation
  • Manage and monitor social media
  • Plan and execute online marketing programs
  • Establish programs to increase and expand databases
  • Monitor on-site signage to ensure execution at the highest level (barricade graphics, marketing signage, common area merchant signage)
  • Direct and execute merchant communications and support programs
  • Direct Public Relations strategy and implementation including approval of press releases and targeted media outlets; monitoring / reporting of results
  • Develop and manage shopper loyalty programs
  • Generate and manage promotional relationships with local attractions and other organizations
  • Create and manage relationships with tour operators, hotel partners, group sales professionals, Chamber of Commerce tourism council and other appropriate third parties to ensure assigned property is effectively marketed to both domestic and international tourists
  • Manage placement and execution of tourism advertising and collateral
  • Minimum of 4 years’ experience in retail or entertainment marketing
  • Proficiency in Word, Outlook; basic skill in Excel
  • Competence in social media navigation - Twitter, Instagram, Facebook and so on
  • Ability to supervise website management
  • CIM does not accept unsolicited resumes from Agencies. Any unsolicited resumes received from Agencies will be considered property of CIM and no fees will be due or paid. If you wish to become an approved Agency with CIM or any of its Affiliates, please contact a member of the CIM Talent Acquisition Team
  • Bachelors or better in Marketing Management or related field
19

Director, Retail Marketing Resume Examples & Samples

  • Lead the retail team. Ensure proper, cost-effective execution and project management of all tactical communication, marketing, and promotional initiatives. Develop respective project timelines and manage deliverables against marketing and promotions calendar(s), budgets, and programs
  • Own the retail experience. Partner with in-house Design and external vendors to design and build compelling, engaging retail displays. Manage the development, production and installation process including vendor selection and management. Develop process for the on-going maintenance of in-store displays for both product and fixtures
  • Know the customer. Develop an inherent understanding of the buying behavior and industry trends relevant to the retail channel and apply them to retail execution
  • Create value. Bring innovation to the retail experience. Build the content, deploy and manage content calendar
  • Be accountable. Maintain a thorough understanding of internal Retail KPI's and metrics and promote the effectiveness of marketing initiatives
  • Be a partner. Work closely with Retail Sales Operations team to build consensus, ensure support, optimization and effectiveness of plans through to the selling floor and into our shoppers' hands. Partner with retail channel counterparts to create traffic driving opportunities
  • Build consensus. Promote and foster a team atmosphere that results in strong communication and partnerships within the company
  • Proven track record of success within a retail environment
  • Exceptional communication, presentation and problem solving skills
  • Refined project management skills with an ability to translate broad business requirements into actionable project plans
  • Passion for solving complex problems
  • Solid strategic thinking skills to translate business objectives into actionable marketing plans
  • Minimum of 10+ years integrated marketing experience with demonstrated record of positive business results
  • Proficient in Microsoft suite applications
  • Strong retail marketing experience
  • Ability to build budgets, forecast appropriately and manage expenses in timely manner
  • MBA preferred, not required
  • Experience in consumer marketing, specifically in consumer tech industry
  • Prior experience managing agencies, outside vendors
20

Director, Retail Marketing Resume Examples & Samples

  • 10+ years of retail management including Point of Purchase and proven Retail Product Marketing P&L growth accountability
  • 10+ years of Publishing Retail Management experience on the wholesale or retail side
  • 10+ years of direct supervisory experience