Manager, Digital Sales Resume Samples
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Manager, Digital Sales Resume Samples
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GM
G McGlynn
Gretchen
McGlynn
16400 Hudson Alley
Phoenix
AZ
+1 (555) 313 5697
16400 Hudson Alley
Phoenix
AZ
Phone
p
+1 (555) 313 5697
Experience
Experience
New York, NY
Manager, Digital Sales
New York, NY
Bernier LLC
New York, NY
Manager, Digital Sales
- Develop and execute digital sales strategies at all managed accounts
- Work closely with online marketing teams to ensure DSP promotions are marketed across all label web and social networking properties
- Executes against established sales strategies to increase DC Entertainment presence of digital publishing
- Works with clients to develop annual sales plans complete with revenue projections, merchandising plans and marketing initiatives
- Address under-developed categories within assigned agency portfolio and work with sales team to generate revenue (direct and programmatic)
- Work closely with SONY Music labels to prioritize and create campaign concepts
- Creates unique DC themed digital revenue opportunities through collaboration with WHV digital and WBIE
Dallas, TX
Manager, Digital Sales Administration
Dallas, TX
Lubowitz, Jacobson and Mosciski
Dallas, TX
Manager, Digital Sales Administration
- Work with management to identify strategic projects that can be implemented to provide value to the business
- Ensure timely issuance of all reporting and research requested by management
- Self-starter who can work with minimal supervision
- Take ownership of additional ad-hoc projects as assigned by management in line with business initiatives
- Willingness to take initiative and to identify and develop new opportunities
- Manage the administration of critical contractual and licensing terms for key customers in APAC territories
- Coordinate customer requests for additional product licensed outside of contractual obligations
present
Philadelphia, PA
Senior Manager, Digital Sales
Philadelphia, PA
Wilderman, Bailey and Larkin
present
Philadelphia, PA
Senior Manager, Digital Sales
present
- Work with Account Executives, Managers, clients and TWCMS production in the development of digital elements to ensure campaign and brand effectiveness. (<5%)
- Develop and maintain productive and positive relationships with management, division and key Regional Operations and Finance personnel (10% of time)
- Oversees a team of Digital Sales managers (10% of time)
- Assist in the delivery of training programs to Account Executives to ensure the ongoing education and rollout of new technology and information. (5%)
- Supervise Digital Sales Specialist (20% of time)
- Other duties as assigned
- Works with LSMs, DSMs, Account Executives, clients and Spectrum Reach production in the development of digital elements to ensure campaign and brand effectiveness. (5% of the time)
Education
Education
Bachelor’s Degree in Business
Bachelor’s Degree in Business
Oregon State University
Bachelor’s Degree in Business
Skills
Skills
- Strong ability to multi-task
- Proven track record to deliver on specific profitability objectives within a matrix/partnership structure and to deliver change
- Excellent digital creative/innovative skills and strong understanding of design and development protocols
- Strong analytical skills and prior experience with marketing campaign analysis
- Knowledge of online marketing best practices; experience in the financial sector an asset
- Proficiency in web analytics
- Excellent communications skills – written, verbal and presentation skills
- Excellent writing and interpersonal skills
- Digital marketing Planning (In-depth)
- Influencing (In-depth)
15 Manager, Digital Sales resume templates
Read our complete resume writing guides
1
Manager, Digital Sales Integration Resume Examples & Samples
- Responsible for creating and maintaining sales and product decks and sales packages
- Product and sales training programs and assist the sales efforts of National Sales rep firms
- Develop and grow relationships at multiple levels of the client’s organization in order to guarantee effective contacts internally to the organization and generate opportunities
- Send appropriate material to be trafficked and billed
- Proactively communicate on the progress of all campaigns, success stories and areas of concerns
- Respond to all client requests, complaints and inquiries in a timely, calm and professional manner. Find creative solutions to satisfy client issues
- Responsible for helping the Rep firms achieve their budgets for CSN Bay Area, Northwest, Houston, Chicago, New England, Mid-Atlantic and Philadelphia
- Information collected will include, but is not limited to, screen shots and impression tracking reports
- Ensure that our digital advertising procedures are in compliance with Industry, FCC, NHL, NBA and legal standards
- Meet and exceed defined service standards of excellence
- Perform all other duties and responsibilities as assigned
- Bachelor’s Degree in marketing or a related field
- Minimum five (5) years of digital/advertising sales experience
- Ability to build client relationships, both internally and externally
- Must be service focused
- Ability to communicate clearly and concisely in the English language, both orally and in writing
- Excellent telephone communication and interpersonal skills
- Superior problem solver, with the ability to work independently
- Ability to work with deadlines and prioritize tasks
- Proficiency in Microsoft Office applications, including Word, Excel, Outlook, PowerPoint, etc
2
Associate Manager, Digital Sales Marketing Resume Examples & Samples
- Reports into Director, responsible for specific Digital sponsorship elements and inventory
- Develops marketing materials and fulfill sponsorships across assigned digital/multimedia platforms
- Researches and creates customized solutions to maximize advertising sales revenue
- Oversees the execution of assigned platform sponsorships, working with various internal teams
- Serves as primary Ad Sales liaison to Production/Content on assigned platforms to create proactive and opportunity-based sales opportunities
- Serves as digital consultant for Sport Management counterparts to infuse digital elements into assigned Sport offerings, focusing on the most relevant revenue-driving opportunities
- Assists respective Director and Senior Director with their efforts to drive innovation across multimedia sales opportunities for their assigned platforms
- Manage sponsorship inventory management for each assigned platform, and maintain other relevant trackers to help organize the platform’s business
- Maintains current awareness of competitive digital marketplace
- As part of the Digital Marketing team, work on various projects related to new or improved digital ad executions
- Minimum of 3 years working experience
- Detail-oriented and organized, a creative thinker and have strong interpersonal skills
- Preferred experience in media (digital experience a plus but not mandatory), sales or sports marketing
- Ability to work in extremely fast paced environment with tight deadlines
- Work is primarily in an office environment, with occasional travel to Bristol and regional offices
- Bachelor’s Degree
3
Manager Digital Sales Operations Resume Examples & Samples
- Field questions relating to our CBS Local digital platform, including websites, streams, mobile extensions and other digital products, such as eMarketing; as well as sale packages and company-wide initiatives
- Help create sales decks/materials on new initiatives to be distributed across the local markets for sales
- Help run and manage sales contests/incentives
- Help compile ongoing research one-sheets; assist with research for proposals and special projects as needed
- Oversee our internal sales website by posting current sales decks, updating sponsorship availability tracker and removing old materials
- Compile weekly pacing and sales reports
- Work closely with CBS Local’s centralized Ad Operations Team
- Must have excellent knowledge of MS Office(Word, Excel, PowerPoint)
- Dedicated and driven work ethic, excellent writing skills, and attention to detail
- The ability to handle multiple projects at once
- Understanding of Salesforce, Solbright, DART for Publishers, comScore, and other web related applications
4
Manager, Digital Sales Resume Examples & Samples
- Primary account manager for a variety of digital sales partners, including download, streaming and mobile accounts
- Develop and execute digital sales strategies at all managed accounts
- Exploit existing catalog opportunities at each account and recommend new catalog strategies based on market/account conditions
- Contribute to sales plans for priority new releases, key catalog reissues and catalog promotions surrounding frontline new releases
- Use sales analytics and reporting tools to evaluate and report on the effectiveness of digital sales promotions, industry trends and the overall digital landscape
- Work closely with online marketing teams to ensure DSP promotions are marketed across all label web and social networking properties
- 2-4 years account management experience in digital sales or marketing
- Thorough understanding of current digital music distribution partners and industry best practices as well as entertainment trends and social networking
- Working knowledge of Soundscan and other sales reporting tools
- Bachelors Degree in marketing, sales or related field preferred
5
Manager, Digital Sales Operations Nbcsports Resume Examples & Samples
- Provide direction to the department regarding company goals, business plans and initiatives. Establish and communicate clear direction and priorities to the team. Monitor team execution of functions and the adherence to established policies
- Support ad trafficking into NBCSports websites and mobile apps
- Distribute and manage workload and act as escalation lead for all digital campaign issues
- Provide direction to direct reports in the resolution of complex or exception issues
- Communicate with sales and operations staff to ensure that all traffic related requirements are met
- Process and distribute daily delivery and pacing reports. Evaluate and research lost/dropped revenue when required, and provides feedback to business partners
- Ensure procedures and policies are maintained, completes all performance management responsibilities
- Communicate regularly and effectively with other departments within the company to ensure business is maximized and issues are resolved effectively
- Review and revise procedures as needed to improve overall operation
- Provide the highest quality client service support by addressing any campaign challenges with accuracy, efficiency, diligence, thoroughness, and professionalism
- Bachelor’s Degree or Equivalent
- A minimum of 3 to 5 years experience in ad operations, sales support, or account management and the desire to continue in or move into digital sales operations
- At least 1 year experience managing a team of 2 or more
- Experience trafficking video ads in an ad server (FreeWheel preferred). Ad insertion into live video streams a definite plus
- Fluency in the language of digital media and online measurement: impressions, CTR, CPMs, eCPMs, uniques, pageviews, visits, referrers, etc
- Proficiency in the Microsoft Office Suite (Outlook, PowerPoint, Excel (including formulas, pivotTables))
- Strong verbal/written communication skills and the ability to prioritize tasks
- Must be detail-oriented and have demonstrated ability to thrive in a fast paced, continually changing environment
- Demonstrated success working on developing business initiatives or emerging departments
- Experience in driving business and revenue initiatives
- Passion for Sports!
6
Manager, Digital Sales Resume Examples & Samples
- Responsible for managing the digital content business for Sony Music Entertainment with key digital partners
- Responsible for meeting content sales, revenue, and marketing goals
- Work closely with SONY Music labels to prioritize and create campaign concepts
- Drive new business initiatives with the account to maximize sales and exposure for artists
- Propose and execute sales campaigns with timely featured positioning for Sony’s artists, new & catalog releases, and other strategic initiatives
- Serve as the account expert for upcoming services, marketing plans, internal structure, operational procedures, merchandising patterns, and overall trends in the account
- Develop strong relationships across multiple areas within the accounts, including content/editorial, product marketing, sponsorship, operations, reporting, executive levels, and related 3rd party service providers
- Lead frequent pitch calls and business presentations with the accounts
- Liaise with the Digital Operations department to ensure content delivery feeds are timely and complete
- Assist in solving operations, reporting, technology, and business issues to ensure efficiency
- Prior experience in account/client management or digital content sales, distribution, or promotion
- Prior experience at a digital content services company or digital services provider preferred
- Proficient in Excel, PowerPoint, and Word
7
Manager, Digital Sales Resume Examples & Samples
- Executes against established sales strategies to increase DC Entertainment presence of digital publishing
- Works with clients to develop annual sales plans complete with revenue projections, merchandising plans and marketing initiatives
- Works with internal counterparts in WHEG to include publishing products in major home entertainment initiatives to expand DC presence at digital accounts
- Travels as necessary to conduct customer meetings, planning and training with local market teams
- Identifies account specific revenue generating opportunities as they arise and coordinates ways to execute against them collaborating with all DC internal partners
- Explores opportunities to expand digital publishing distribution through existing partners and their respective hardware products
- Tracks the use of trade spending to insure that investments result in incremental business
8
Manager, Digital Sales Resume Examples & Samples
- 55% A: Business Delivery & Operational Effectiveness
- 15% B: Client & Relationship Management
- 15% C: Risk Management and Control
- 15% D: Change & Innovation
- Post secondary education; business with digital marketing experience emphasis preferred
- 5+ years digital marketing/sales experience or comparable experience in product planning/development, promotions management and portfolio management in the digital space
- Complete understanding of the end to end digital customer lifecycle – from research to purchase (Purchase funnels, Public web sites, Authenticated sites)
- Understanding of the alignment of corporate brand and the digital customer experience
- Proven track record to deliver on specific profitability objectives within a matrix/partnership structure and to deliver change
- Excellent digital creative/innovative skills and strong understanding of design and development protocols
- Strong business skills and understanding of financial products and services particularly with the development of digital marketing plans, product development and analysis with emphasis on digital customer experience
- Analytical Thinking (In-depth)
- Relationship Management (In-depth)
- Digital marketing Planning (In-depth)
- Influencing (In-depth)
- Consulting (Working)
- Excellent communications skills – written, verbal and presentation skills
- Proficiency in web analytics
9
Manager, Digital Sales Intelligence Resume Examples & Samples
- Pricing and custom rate card analysis
- Inventory sell-thru and utilization
- Digital Sales Pipeline
- Revenue at risk reporting
- Operations productivity metrics and KPIs (volume, pace and accuracy of order processing)
- 3 – 5 years professional experience in related field
- BS, preferred in Finance or Operations (or other related field)
- Familiarity with Salesforce.com, PeopleSoft and DFP
- Excellent organization and communication and skills
- Excellent analytical and critical thinking abilities
- Proficient in Microsoft Word, Excel
- Willingness to learn and approach work with a sense of urgency and accountability; confident making quick decisions with the best information available
10
Manager, Digital Sales Tools Resume Examples & Samples
- Acts as system owner and administrator of the full suite of sales tools and technology provided by Business Intelligence team to the Sales organization
- Through partnership with our end clients, leads project teams to enhance existing tools and lead new processes
- Provides business requirements to IT and vendors for tool development
- Maintains tool hierarchy, documentation and tool development plans
- Manage day to day Sales Tools content, updates, and issues
- HTML, CSS, and Adobe Photoshop, Dreamweaver a plus
- Experience working with vendor management preferred
- Knowledge of Salesforce.Com or any large CRM system administration functionality a plus
- Financial Services industry knowledge preferred
- Ability to multitask and manage several projects simultaneously
- Drives hard to deliver results
- Strong presence with internal and external clients
- Passion for technology and solving our customers needs
11
Senior Manager, Digital Sales Resume Examples & Samples
- Minimum 5 years’ experience in a media TV and/or Internet sales or media buying environment preferred
- Excellent presentation skills, understanding of the US, international and Internet markets and their competing media
- Proficient computer skills including Microsoft Word, Excel, PowerPoint and Dart
- Must be a creative thinker - "think out of the box."
12
Senior Manager Digital Sales Resume Examples & Samples
- Must have strong Latin America agency and client contacts in Miami and additional US territories
- Ability to analyze qualitative and quantitative TV and Internet media and marketing research
- Bilingual (English and Spanish)
- Bachelor’s Degree in Marketing/Business
13
Manager, Digital Sales Resume Examples & Samples
- Assist in driving digital advertising: retain and increase current advertiser revenue, prospect new accounts, increase sales calls, increase the volume of RFP submissions, and ensure that all submissions are relevant to a client’s needs
- Provide leadership for local sales and sales managers in understanding and selling the collective LA Times digital product suite
- Assist in enhancing the digital knowledge of the non-digital sales team through sales calls and detailed explanations of new products and packages in an effort to increase YOY digital revenue
- Maintain and protect current digital revenue stream with an intense focus on pitching and growing new business opportunities
- Identify and understand trends within Client Markets and Industries
- Participate in Sales meetings – offer market research, competitive data, strategic ideas, and insights
- Focus on client feedback and customer needs by providing strategic proposals, sales ideas/concepts and successes with effective communication and negotiation
- Effectively interface with Planners, Creative Teams, Marketing and Ad Ops to communicate digital sales priorities and collaborate on solution-oriented campaigns that meet the needs of advertisers
- Coordinate with relevant internal departments on all levels of campaign execution to aid in Communication with Sales and Clients (Marketing, Operations, Development, etc.)
- Online advertising/ digital media sales experience with brand/ agency, direct advertisers and affiliates
- Experience prospecting, pitching, and closing accounts
- Welcomes new challenges, enjoys learning and can work effectively in a team environment
- Strong interest and passion in the digital space and understanding of digital business models
- Strong presentation and communication skills both written and verbal
- Demonstrate self-direction and ability to work both autonomously and among peers
- Experience working in a deadline-oriented environment while maintaining attention to detail
- Must be able to collaborate with and influence peers
14
Manager, Digital Sales & Marketing Resume Examples & Samples
- Provide new release details containing historical information, marketing drivers and social activity in order to pitch for positioning and promotional campaigns
- Manage the process of digital content scheduling including deliveries, preorders and pricing programs
- Liaise with the label production team to ensure accurate digital product delivery
- Attend weekly label production meetings to monitor changes to digital timelines
- Liaise with SME national sales and marketing teams to establish incremental physical and digital revenue opportunities and visibility campaigns
- Submit digital pricing requests for themed sale campaigns
- Recap iTunes and other assigned providers’ features and positioning for weekly label distribution
- Oversee suggested social messaging requests from partners and coordinate with digital marketing dept to maximize support via artist and label accounts
- Manage the process of digital banner ad creation for Spotify and other partners where needed
- Actively participate in weekly sales meetings, content development and creative planning meetings
- Serve as the department back up for all Digital Sales functions
- Research and assess emerging music related technologies
- Education and / or experience: 3-5 years practical experience in music industry sales and marketing capacities with a strong understanding of physical, digital and subscription services. College degree preferred. Excellent writing skills and accuracy are mandatory
- Decision/Problem Solving Skills: Strong communication, negotiation and presentation skills are required. Multi tasking, problem solving skills and creative approaches to a transitioning market place are mandatory
15
Product Manager, Digital Sales Platforms Resume Examples & Samples
- Contribute to the development and execution of the Online Sales platform strategy that enables distribution of multiple products through the digital channel
- Consistently evaluate digital marketplace of financial services and retail competitors to identify market trends, competitive risks and opportunities; in order to inform TD's Sales Platforms strategy
- Actively run the business, focusing on results, trends and performance towards targets, focusing on delivering sales results which contribute to the overall performance of TD, across all products
- Identify and share synergies and best practices between the Canadian and US sales platforms, leveraging capabilities and best practices to maximize efficiencies and re-use, and reducing project and operating costs
- Represent the Digital Channel on projects and initiatives as business owner; aligning the teams to the vision, providing online expertise and identifying opportunities to deliver online enterprise-wide tools and resources that drive usage and improve sales performance
- Proactively identify opportunities to improve customer experience, sales effectiveness and operational efficiency
- Recommend and implement strategies and tactics to maximize shareholder value (e.g. increase sales, reduce risk, improve operating expenses)
- Evaluate and provide commentary on the sales performance, key drivers and opportunities for improvement, focusing on driving consistent sales growth for TD
- Actively work with business partners to understand the product offerings and /or campaigns and create a digital process to deliver a legendary customer experience and meet performance targets
- Ensure all processes adhere to regulations and have mitigated risks, by working in collaboration with risk partners, including Fraud, Compliance, AntiMoney Laundering, Legal and Technology Risk Management & Information Security (TRMIS)
- Be a Sales subject matter expert and digital ambassador, sharing expertise of digital capabilities across TD to educate all teams on what is available to our customers and what capabilities can be re-used or extended to the Branch and Phone Channels to deliver an Omni-Channel experience
- Previous product management and online sales management and/or implementation experience in Financial Services
- Business acumen: strategic thinking, business process development, analytical and problem solving skills
- Highly analytical, with the ability to dissect and translate data reports into concrete action plans
- Proven understanding of TD’s product offering(s) and sales processes
- Strong time-management and organizational skills to manage multiple deadlines and priorities within a fast paced environment
- Proven interpersonal and relationship management skills, with ability to obtain consensus among multiple stakeholders
- Strong teamwork orientation and proven leadership capabilities with an ability to work effectively in a constantly changing environment, requiring ongoing re-evaluation of priorities
- Prior online or direct channel experience is an asset
- Proficient in Microsoft Office applications - specifically Excel, Word and PowerPoint
16
Senior Manager, Digital Sales & Marketing Resume Examples & Samples
- Primary responsibilities: ESPN Digital Audio; Secondary: Hometown
- Produce sales tools (presentations, one-sheets, case studies, training guides, etc.) to equip the sales team with and help educate advertisers of the value of ESPN Digital Audio
- Build strong relationships with key internal stakeholders including ad operations, business development, product development, research, edit and sales
- Active participant along with Director, Digital Audio Sports Management on sales strategy and product development as it relates to audio revenue and audience growth opportunities
- Understand sales process from sales pitch, to booking, delivery and billing to recommend improved efficiency in process and workflow
- Proactively supports of all members of the digital and audio marketing teams with the emphasis of developing cross platform, multimedia opportunities
- 5 years’ work experience with a digital audio publisher, advertiser or agency
- Must be proficient in Microsoft Office – Word, Excel, and PowerPoint
- Excellent organizational skills and attention to detail in fast-pace environment required
- Superior interpersonal and written communication skills
- Solution oriented and strong problem solving skills
- Familiar with Live Streaming, Pureplays, Podcasts, Social and data driven targeting
- Familiar with Wide Orbit, Triton Webcast Metrics 2.0, Raw Voice, PodTrac, Spreadfast, Sysomos and Photoshop
- Passion for digital audio, strategic thinking, storytelling and problem solving
- Relocation assistance is not provided for this role**
17
Senior Product Manager, Digital Sales Resume Examples & Samples
- Assist Sales teams in driving digital advertising: retain and increase current advertiser revenue, increase sales calls, increase the volume of RFP submissions, and ensure that all submissions are relevant to a client’s needs
- Provide leadership for integrated local sales and sales managers in understanding and selling the collective Chicago Tribune digital product suite
- Maintain and protect current digital revenue stream
- Develop long-term strategic/consultative relationships in digital sales both within internal Sales teams, and externally with Clients
- In-depth knowledge of Digital status for his/ her team
- Online advertising/ digital media sales experience with brand/ agency, direct advertisers and affiliates preferred
- Ability to also excel in small business environment
- Experience managing a portfolio of client accounts
- Excellent organizational and customer service skills
- Practical knowledge of Microsoft Office products
18
Manager, Digital Sales Administration Resume Examples & Samples
- Manage the administration of critical contractual and licensing terms for key customers in APAC territories. This will need to be done without supervision, whilst ensuring that contractual obligations are met in a timely manner
- Monitor rights clearance analysis via internal systems to identify media, territory, and language restrictions for titles included on availability lists
- Collaborate with relevant internal clients in order to provide input, analysis and key operational observations of contract terms at each stage of the contract lifecycle
- Ensure that all contractually obligated and necessary notifications are delivered to clients within the strict contractual timelines (including holdback requirements, advertising restrictions, etc.)
- Direct research qualifying criteria for the inclusion of titles in product offerings
- Manage client request for changes to availability dates with rights clearance team, home entertainment and other divisions
19
Manager, Digital Sales Administration Resume Examples & Samples
- Manage the administration of critical contractual and licensing terms for key customers in APAC territories
- Coordinate customer requests for additional product licensed outside of contractual obligations
- Work with management to identify strategic projects that can be implemented to provide value to the business
- Take ownership of additional ad-hoc projects as assigned by management in line with business initiatives
- Experience working with EST / VOD and/or PPV is a must
- Previous experience within digital media and TV distribution contract management, product licensing and windowing
- Ability to interpret and analyze complicated licensing agreements
- Highly organized, extremely detail oriented
- Ability to handle multiple tasks and adapt to changes in priority and/or direction easily
- A strong relationship builder with excellent customer service skills
- Flexible – committed to getting the job done and going the extra mile
- Degree level or equivalent. MBA is a plus
- Fluency in APAC regional languages is a plus
- Passion and flair for the film industry
20
Manager, Digital Sales Optimization Resume Examples & Samples
- Create and manage digital optimization plans using various testing methods (A/B Testing, MVT Testing, Segment/Audience based targeting, email, and SEM/SEO)
- Understand end-to-end channel performance through looking at traffic patterns, funnel metrics, and conversion analysis
- Work with the various Marketing teams (Segment, Digital, CBM etc.) to influence opportunities for improvement
- Construct tests to optimize the channel and provide consultation and recommendations on offers, product launches, and site development
- Lead and collaborate with a cross-functional team (UX, Design, Editorial, Analytics, IT etc) to plan and execute on experiments, and testing
- Develop customer insights, market insights, and competitive information to maximize digital sales
- Design and develop a feedback loop mechanism to share learnings, insights and findings into broader digital programs and across other digital teams
- Regular on going competitive analysis
- Manage relationships with third party vendors
- Prepare and present weekly, monthly quarterly updates on digital optimization progress
- Undergraduate degree in Business, Marketing, Math, Statistics. MBA would be considered an asset
- 5 - 7 years’ experience in digital content, campaign management and optimization role
- Strong knowledge of digital strategy, web development/implementation, information architecture & design, digital marketing; including online advertising and promotion, email and search marketing
- Strong knowledge and understanding of the digital and mobile space
- Excellent understanding of business objectives for digital services
- Excellent knowledge of digital customer experience and how to continually improve it using analytical data
- Superior communication skills, ability to communicate effectively at all levels of management and partners
21
Senior Manager, Digital Sales Performance Resume Examples & Samples
- Support the development and execution of the BMO Digital Sales strategy with the data and analytics required to make informed decisions
- Develop an effective reporting and analysis framework for the tracking & optimization of all digital sales products (i.e. Everyday Banking, Credit Cards, Mortgages, Lending and Investments) for the public (i.e. BMO.com) secure (i.e. logged in) and mobile app
- Partner with data and analytics teams across the organization to develop an integrated digital sales reporting framework which would include all aspects of the digital sales funnel. Help stich together offline data to be able to effectively measure indirect digital sales (i.e. start online finish in branch)
- Build a Test & Learn framework to identify sales funnel opportunities, prioritize which enhancements to test or build and a measurement approach to see if the expected lift was realized
- Enable and analyze digital sales funnel metrics to identify and address points of friction in the end-to-end origination process (e.g., # of visitors, and from where? When do prospects/customers drop out of process, and why? Where do customers go when they leave our site?)
- Share online analytics successes and opportunities with key stakeholders
- 5+ years working experience in using data to drive digital sales acquisition
- Extensive knowledge and understanding of SEM/SEO, digital sales funnels, and conversion optimization
- Expertise in working with web analytics tools such as Adobe Analytics required, experience working with a DMP an asset
- Strong knowledge of the digital and mobile space
- Excellent understanding of business objectives for digital sales
- Ability to interpret data and extract and communicate actionable insights for a senior and/or non-technical audience is a must
- Advanced MS Excel experience, Proficiency in MS Office
- Experience with SQL, SAS and other BI applications an asset
- Financial Services industry experience an asset, but not required
- Excellent communication (written and oral) skills
- Excellent data visualization knowledge and skills
22
Manager, Digital Sales & Solutions Resume Examples & Samples
- B.A required and minimum of 3-4 years in digital ad sales or digital media planning, ideally with existing relationships within media agencies or client direct
- Understanding of digital publishing and how content creation exists within sales strategy
- A passion for pop culture, new / emerging media, digital talent, celebrity and, ideally, sports
- A desire to have a career in sales and marketing
- Ability to form relationships in short period of time and present to groups of media planners effectively and confidently
- Ability to thrive in a startup environment and an entrepreneurial spirit. This is a loosely structured environment
- Knowledge of emerging digital and media tends, an understanding of media planning and marketing strategy
- Demonstrable proficiency with CRM/Microsoft Word/Excel/PowerPoint and Outlook
23
Account Manager Digital Sales Direct Resume Examples & Samples
- Develop a solution selling framework for GE Digital - tailor deal lifecycle, enablement deliverables, required resources, technology support, maturity model, sales methodology etc
- Add value to the customer's business and maintain a goal oriented approach to the business partnership
- Inform customers of how they benefit by partnering with GE and how our solutions deliver results
- Gather information from resources internal and external to our customers to create a clear picture of their needs, their place in the market, and of what GE can provide to achieve their objectives
- Successfully represent GE (internally and externally) at both a strategic and tactical levels including but not limited to sharing the GE strategy regarding the Industrial Internet, as well as participating in and/or leading a customer sales calls
- Creates and delivers solution outlines and migration paths that show the evolution of a system from a baseline state to a target or future state
- Analyzes data to identify trends and issues that translate into a plan for the customer with some connection to seemingly independent problems
- Bachelor'��s Degree in business, marketing or related discipline
- 5-10 years of work experience
24
Manager, Digital Sales Optimization Resume Examples & Samples
- Previous experience with Digital Optimization tools (Adobe Target, Optimizely, Maximizer) and Adobe Analytics (Omniture) considered as a strong asset
- Able to bringing clarity to ambiguous processes and technology
- Able to persuade and relationship build with internal teams and vendors
- Entrepreneurial spirit – able to bring new ideas to the table
- Previous experience in product management or product owner of web properties
- Ecommerce experience – purchase funnels, conversion rate optimization
- Understanding of CRM and customer life cycle behavior
25
Manager, Digital Sales Development Resume Examples & Samples
- Collaborate with National and Local Digital Account Managers to achieve annual assigned territory Target
- Work with the Director, Sales Development to build scalable sales opportunities for assigned portfolio
- Work in collaboration with Digital Media content and product leads in assigned portfolio to produce sellable scalable solutions
- Maintain an Editorial Calendar that outlines all key opportunities across assigned portfolio and understand the sales cycle to ensure packages are released in a timely manner
- Contribute positively to the efforts of the Sales Team ensuring that there are enough opportunities in market to maintain a 3:1 ratio against the Digital Sales and assigned territory target, at all times
- Contribute toward the preparation and execution of client briefings or presentations
- Regularly monitors financial performance for assigned portfolio, lines of business and make proactive decisions to drive additional revenues or to meet revenues gaps
- Work closely with the Director MPI to put forward accurate universe estimate for all sales packages
- 5 years experience in a Digital Sales role
- 1-3 years experience in a Digital Management role is preferred
- Publishing, television or radio sales experience is preferred
- Strong presentation building skills
- Superior computer skills (proficiency in MS-PowerPoint and MS-Excel)
- Superior English communication skills both oral and written. Knowledge of French is an asset
- Attention to detail is a must
- Excellent interpersonal and effective time management skills
- Excellent organizational skills and be able to work well in a fast-paced, team oriented environment
- Confident and collaborative in working with partners at a senior level
26
Manager, Digital Sales Resume Examples & Samples
- Achieve National Digital Sales target for assigned agency territory
- Activate accounts that are not active within your assigned agency group (direct and programmatic)
- Address under-developed categories within assigned agency portfolio and work with sales team to generate revenue (direct and programmatic)
- Build cadence to monthly and quarterly check-ins; update on deal pacing, discuss opportunities to gain greater share of ad dollars, clarity on how to activate inactive advertisers and any other areas of concern
- Report on business figures internally and take ownership of revenue pacing with the director, digital media sales on a weekly basis
- Monitor and manage monthly targets – 15 meetings per month / 45 meetings per quarter
- Work collaboratively with a team to drive revenue growth (SME’s, Strategists, Specialists, etc.)
- Generate business plans to define strategies and tactics to fill revenue gaps on a quarterly basis
- Create consultative sales presentations to demonstrate how Rogers Digital Media’s advertising products compete in market and highlight strengths and benefits of partnering with RDM
- Thought leadership – immerse in the evolving social media landscape and find synergies to align with Rogers Digital Media’s ongoing product developments
- Mentoring new team members as the Digital Sales Team organization grows and evolves
- Manage multiple cross-product opportunities and projects within your agency territory; achieve & over exceed benchmarks
- Attend industry and trade events
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Manager, Digital Sales & Trade Marketing Resume Examples & Samples
- Drive planning, implementation and tracking of all Digital marketing initiatives
- Develop and maintain schedule of Digital Sales, promotions and priority titles
- Coordinate merchandising and asset delivery with internal and external stakeholders
- Attend all Sales & Trade Marketing phone calls with partners, assist in developing
- Agendas
- Identify revenue opportunities at the retailer level; coordinate with external and internal
- Partners on implementation
- Assist with post-mortem analysis on sales, promotions and marketing initiatives
- Collaborate with various DCE departments on publishing initiatives, and WB sister divisions to expand DC’s digital presence in studio-wide promotional initiatives
- Oversee/manage Digital metadata process, from creation/sourcing to delivery to retailers
- Manage creative and approval process for marketing materials, including writing
- Promotional copy, for DC and 3rd party promotional initiatives
- Identify and assist in evaluation of new business opportunities for physical and digital Products
- College degree in business, sales, marketing, communications or related field required
- MFA or MBA preferred
- 3-5 years prior sales/marketing experience in a publishing, consumer products or entertainment-related environment required
- 1 year supervisory experience preferred
- Excellent writing ability required
- Strong editing and proofreading skills required
- Strong knowledge of comic publishing market and product preferred
- Excellent communication, organization and negotiation skills required
- Ability to handle multiple projects in various stages of development required
- Must have intermediate to advanced proficiency with MS Office (Excel, Powerpoint, Word; experience with Access a plus), Adobe Acrobat, Photoshop, and InDesign
- Must have the ability to travel (10%)
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Senior Manager Digital Sales Operations Resume Examples & Samples
- Subject matter expert on all digital properties (Tv Everywhere, STB VOD,Cross Screen etc) within the suite of AdWorks Products
- Leverage knowledge of digital ad technology and programmatic landscape to maximize ad sales revenue
- Utilize intelligence and business expertise in the digital sectors to inform decision making, account optimization and internal strategy
- Strategize with Business Analytics to ensure successful outcomes of digital and cross screen campaigns
- Strategically work with sales to best maximize digital inventory across multiple products
- Partner with Product and Operations teams to vet, roll out and operationalize new and existing digital products and processes with sales needs in mind
- Work with Product teams to leverage digital expertise to help define Adworks future
- Collaborate with TV counterparts to effectively cross-package suite of AdWorks products
- Facilitate Cross Screen execution of Ad campaigns for Ad Sales
- Work with closely with internal and external groups to troubleshoot issues that may arise
- Assist sales and planning in accurately forecasting digital campaigns
- Provide high level reporting to management on CPM’s, Inventory and revenue and recommendations on yield optimization
- Monitor and adjust campaign pacing on a weekly basis to achieve client goals
- Knowledge of freewheel and DFP a plus
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Senior Account Manager Digital Sales Direct Resume Examples & Samples
- Specific responsibility of geographical coverage of France and Belgium
- Specific coverage of EDF and Engie, including their EU business subsidiaries
- Build strong enterprise (C-suite) relationships
- Develop a solution selling framework for GE Digital — tailor deal lifecycle, enablement deliverables, required resources, technology support, maturity model, sales methodology etc
- Add value to the customer’s business and maintain a goal oriented approach to the business partnership
- Assimilate customer’s KPIs with sophisticated solutions outcomes
- Coordinate and be accountable for ensuring Outcome as a Service (Oaas) processes and procedures are followed
- Bachelor’s Degree in business, engineering or related discipline
- Very strong experience in software industry with proven track record on Energy Industry, IT or Consulting companies
- French native speaker
- Must be willing to work out of an office located in Paris
- Already established relationships with the EDF and Engie is a big plus
- Has experience as a senior sales leader
- Determines account potential by utilizing data modeling
- Thoroughly analyzes data to identify trends and issues that translate into a plan for the customer with some connection to seemingly independent problems
- Is an expert on the Electricity Value Network
- Possesses deep domain expertise in electric utilities
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Marketing Manager Digital Sales Resume Examples & Samples
- Quickly develop trusted relationships with key stakeholders: Digital Sales leadership and sales teams, Business Unit and market marketing teams, WW team
- Prioritize market and Services business needs to plan and launch digital prospecting plays within defined markets each quarter
- Collaborate with matrixed team to pull together high quality prospecting plays with comprehensive components for sellers to execute
- Iterate the prospecting plays and planning according to feedback and learning
- Maintain a constant focus on results, not activity (KPIs, management system)
- Develop expertise in using digital sales platforms (e-mail, prospecting, client intelligence, LinkedIn, Rep Pages, etc) to maximize revenue impact
- Maintain and grow skill set in Services offerings, priorities, value prop, competition, and market trends
- Client facing or market experience in GTS highly desirable
- Adaptability, flexibility, a high level of business acumen and maturity, and be a self-starter with strong communication and relationship skills
- Proven ability to work with multiple priorities, meet deadlines, and effectively work in a fast paced, dynamic environment
- Experience using on analytics and data to inform our decisions and planning, as well as continual improvement
- 3+ years of Marketing experience
- 1+ years experience in Sales or Marketing in the Services Space
- 1+ years experience in Analyze Market Opportunity & Competitive Trends using data
- 1+ years experience in using and supporting Digital selling / Social Media such as Blogs, Forums, LinkedIn, Twitter, YouTube, etc
- 1+ years experience or knowledge in Agile/ Design Thinking
- Awareness of Slack, Mural, Webex and other Agile Tools
- 5+ years of Marketing Experience
- 3+ years experience in Sales or Marketing in the Systems Space
- 2+ years experience in Social Media: Rep Page, Blogs, Forums, LinkedIn, Twitter
- Power user of Slack, Mural and other Agile Tools
- Experience in leading squads / cross functional team using Agile method and/ or design thinking techniques
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Marketing Manager Digital Sales Resume Examples & Samples
- Prioritize market and Systems business needs to plan and launch digital prospecting plays within defined markets each quarter
- 3+ years Marketing experience
- 1+ years experience in Sales or Marketing in the Systems ( Server and Storage)
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Senior Manager, Digital Sales Operations Resume Examples & Samples
- Bachelor's degree in Marketing, Communications or equivalent
- Minimum 8 - 10 years of relevant online/digital experience in a fast paced environment with telecom industry experience
- Keen understanding of the web ecosystem and customer needs
- Drive to provide leadership and direction towards accomplishing goals and taking ownership and responsibility from strategy to execution
- Understanding of technical aspects of web applications, including database-driven functionalities, general web functionality, etc
- Creative ability with practical application for online channels
- Highly motivated individual with a naturally inquisitive nature
- Ability to multi-task and manage several projects at once
- Strong self-management, self-pacing, and organizational skills necessary
- Strong communication (written and oral) skills and negotiation skills
- Holds self-accountable for achieving established performance objectives
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Senior Manager Digital Sales Direct Resume Examples & Samples
- Focus on large engagement. Plan strategy and focus on long term engagement model with clients
- Deliver results on target assigned and generate quality pipeline for future
- Bachelor’s Degree in business, science, engineering, technology or related discipline
- Manages and possesses working industry knowledge and skillset in Oil and Gas Sector
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Senior Manager, Digital Sales Resume Examples & Samples
- Serve as Digital Lead for developing and driving revenue and continue focus on multi-platform digital initiatives. Assist with prospecting strategies with Local Sales Managers and Account Executives, support GM’s, LSM’s and AE’s by attending sales presentations and assisting in digital sales proposals, work with market managers and Account Executives to identify key accounts and growth categories for digital opportunities. (50% of time)
- Supervise Digital Sales Specialist (20% of time)
- Develop and maintain productive and positive relationships with management, division and key Regional Operations and Finance personnel (10% of time)
- Possess strong leadership capabilities
- Must be able to develop a strong knowledge base of products, features and services and understand how our customers use them
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Senior Manager Digital Sales Resume Examples & Samples
- Program Management and Strategy - Responsible for the strategy, development, and management of Digital Channels & Product optimization program to ensure customer interactions (Nudges, Notifications, NBAs, Product Sales and Marketing) are designed to achieve maximum response. Program will specifically focus on
- Optimization Program Management - Ensures effective strategies, capabilities, and measurement are in place to identify trends, performance and/or customer needs; Leverages data capture to make actionable recommendations for increased customer response, channel improvements, cost reduction, or increased revenue capture; Actively uses data to advocate internally for continued optimization efforts with channel owners and business stakeholders; Oversees optimization reporting and program success metrics to Senior Management
- Project Management - Responsibility for leading the requirements process for optimization projects (messaging, content management, marketing) within Digital Channels & Product
- Digital marketing, strong analytical skill experience a must
- Strong ability to manage and prioritize support for multiple initiatives and needs a high level of coordination and attention to detail
- Ability to articulate vision for the channel and negotiate stakeholder support through ongoing interaction with partners and internal product groups will be a key factor for success
- Strong relationship management skills and be effective at balancing sound operations with execution of strategic initiatives
- Knowledge of, and direct experience with digital channels, particularly within an online and/or mobile banking environment preferred
- Direct experience with relationship management of a diverse group of stakeholders
- Proven ability to develop strategic roadmaps designed to improve sales, or conversion on digital channels
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Senior Manager, Digital Sales Resume Examples & Samples
- 1-3 years of experience managing sales team members is preferred
- Experience training sales professionals is a plus
- Previous track record of overachieving sales budgets in digital media is required
- Must be able to develop a strong knowledge base of Digital products, features and services and understand how our customer needs to effectively sell-through our solution
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Manager, Digital Sales Resume Examples & Samples
- Digital Channel Campaign Management - Responsible for managing Digital Channel (Online & Mobile Banking) campaigns for assigned business lines, specifically
- Targeted Campaigns - Works with business line and marketing partners to plan, develop, and execute targeted campaigns to support business line objectives within digital channels including product utilization and cross-sell
- Mass Campaigns - Manages the planning, testing, and execution of Digital Channel marketing campaigns (Online & Mobile Banking) to support business line and marketing objectives. Works with marketing partners and business lines to plan and book assets (banner ads, Communication Centre messages, Service Containers) across digital channels to optimize campaign performance
- Campaign Analysis - Responsible for post-campaign analysis of digital channel marketing campaigns; proactively identifies and recommends future campaign and initiative improvements through active awareness and understanding of emerging digital marketing tactics, channel metrics, industry best practices, and A/B/Multivariate test results. Prepares reports for management and business lines detailing campaign performance within insights and recommendations for future consideration
- Channel Development - Provides input to help support the strategy for evolving the digital banking channels; Leads development of channel initiatives designed to improve sales & marketing effectiveness; Ensures online and mobile marketing and sales initiatives are executed to ensure an optimal customer experience within the channel
- Agile Methodology – Participates in agile squads/sprints as a Subject Matter Expert to help shape and develop new functionality, user experiences, customer journeys and other initiatives to drive online and mobile banking adoption and engagement
- Project Management - Responsibility for leading the requirements process for various business line projects within the Digital Channels as required
- Operations – Leads all campaign testing activities across all business lines, including coordinating campaign launch dates, maintaining marketing calendar, as well as responsible for all escalations related to operational activities
- Experience managing marketing campaigns, preferably in an online environment
- Strong analytical skills and prior experience with marketing campaign analysis
- Knowledge of online marketing best practices; experience in the financial sector an asset
- Excellent writing and interpersonal skills
- Experience in copywriting an asset, but not required
- Experience with HTML and CSS an asset, but not required
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Manager, Digital Sales Operations Resume Examples & Samples
- 5+ year of relevant digital/online experience
- Strong understanding of the digital ecosystem
- Highly motivated and performance driven individual
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Manager, Digital Sales Operations Resume Examples & Samples
- 5+ year of relevant digital/online, marketing and sales experience
- Analytical and sound decision-making skills to drive digital sales performance
- Highly motivated and performance driven individual with strong self-management, self-pacing, and organizational skills
- Demonstrated strong customer service orientation, interpersonal and communication (written/verbal) skills
- Track record of delivering on time and on budget in a multi-tasking environment
- Enthusiastic self-starter with the ability to quickly learn and understand concepts, problem solve, be accountable and take ownership, and manage multiple priorities and deadlines
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Product Manager, Digital Sales Resume Examples & Samples
- Support the Sales, Brand Partnerships, Ad Operations, Communications and Trade Marketing teams (key stakeholders) regarding new product development initiatives, product upgrades and ongoing maintenance
- Create presentations and mocks to effectively communicate complex digital ideas
- Create and maintain a series of sales product manuals and proactive sales packages to create efficiencies in the sales cycle
- Capture the needs of key stakeholders and ensure that new and existing products are updated or re-launched to support those needs
- Create and revise work back schedules based on project scope and requirements
- Work with the Product Delivery team and other product teams to coordinate and prioritize the launch/update of new products for key stakeholders
- Report to the Sr. Product Manager on the status of all pitches, projects in progress and new sales requests
- Ideate, design and build ad units based on client goals and objectives
- Identify current and future product development needs and opportunities
- Lead brainstorm sessions with content and product teams to create new ad products and packages
- Experience in digital product and/or sales roles
- University degree at a minimum, ideally with a focus on marketing and business
- Proficiency in Photoshop & Microsoft Office Suite
- Strong understanding of HTML, CSS, Javascript and other web development tools
- Experience with Keynote, After Effects, Final Cut/Premier or similar software
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Senior Manager, Digital Sales Resume Examples & Samples
- Serves as Digital sales champion over an assigned regional geography. Develops and manages strategy and go-to market for Digital and multi-platform revenue within assigned region. Assists with prospecting strategies in partnership with regional and Local Sales Managers and Account Executives. Supports LSM’s and AE’s by attending sales presentations and assisting in digital sales proposals, works with market managers and Account Executives to identify key accounts and growth categories for digital opportunities. (40% of time)
- Oversees a team of Digital Sales managers (10% of time)
- Develops and maintain productive and positive relationships with management, division and key Regional Operations, Field Marketing and Finance personnel (20% of time)
- Aids in set up and execution of sold campaigns. Serves as regional liason with Digital Sales Support. (10% of time)
- Assists in the delivery of training programs to LSMs/Account Executives to ensure the ongoing education and rollout of new technology and information. (10% of the time)
- Works with LSMs, DSMs, Account Executives, clients and Spectrum Reach production in the development of digital elements to ensure campaign and brand effectiveness. (5% of the time)
- Serves as back up to other regional digital team members (5% of time)
- 3-5 years of Leadership experience with 5-7 years of total relevant work experience in Digital Sales
- IAB Certification ideal
- Track record of leading high performance teams utilizing a data driven approach against key performance indicators
- Strong motivator and team leader with a passion to win, eliminates roadblocks and demonstrates excellent problem solving skills
- Strong organizational skills; must be detail-oriented and have a proven tracking record of managing multiple tasks and deadlines simultaneously
- A creative thinker and self-starter with strong writing and communication skills
- In depth knowledge of data, analytics, Online/Digital ad technology and previous experience incorporating these attributes into sales strategies
- Proven skill with Word, Excel, PowerPoint, and Photoshop. Working knowledge of Visio, Project, and other Adobe products
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Manager, Digital Sales Marketing & Operations Resume Examples & Samples
- Lead the creation and development of communications strategy and implement plans to deliver on sale enablement needs
- Communicate across internal teams and stakeholders to align strategy and drive the understanding of the product positioning and messaging within the organization
- Assist Director Sales Enablement & Product Marketing in building comprehensive sales enablement program, including in-person and online training curriculum
- Lead the planning and execution of product marketing updates and project management surrounding sales training events
- Partner and collaborate with VP of Client Services & Strategy, VP of Operations and other department heads to understand company position on key industry topics and building out the communications plans to support our position
- Create, improve, and manage updates to internal facing sales collateral, including but not limited to presentations, playbooks, competitor battle cards and objection handling
- Deliver certification programs around technical and sales acumen including, but not limited to, demo certifications and new product knowledge, and value selling
- Support sales strategy and logistics –including product positioning, messaging, and communications
- Serve as the subject matter expert of sales enablement software and tools
- Develop and run the sales enablement and communications calendar
- Oversee key projects such as sales enablement thought leadership, newsletters, the blog, websites and social channels
- Stay on top of industry trends, understand competitive landscape, and how our initiatives compares to similar companies
- Be the culture ambassador, develop and promote the company’s culture, vision and values within the team
- Continues to own, scale and lead the companies Community Connects program to all Nexstar Digital divisions
- Proven track record of delivering brand awareness & growth; be able to articulate how growth was strategized, planned and achieved
- Ability to organize/manage sales training events, & marketing events
- Ability to synthesize technical information into easy-to-understand marketing programs
- Must be creative, analytical, and detail-oriented
- Ability to work with remote sales teams via phone and email
- Thrives under pressure, often multitasking under tight deadlines
- Enjoys copywriting, design, strategic thinking, and taking ownership of his/her work
- Highly motivated, capable of leading a team, have a good sense of humor, and will not mind working under tight deadlines
