The director of publicity is has high level media relationships in a specific industry/media beat. They carry years of experience in a specialized area, and have an extensive track record to show for it.
Directors of Publicity are experts in both establishing and maintaining relationships and in media strategy, knowing whom to call on for exclusives, feature articles, and any placement that showcases their client in a positive light at a credible and widely known publication. They’re also masters on analyzing media angles, resulting in unexpected but valuable results. At this level, they’re calling on high reaching results, but focus more on strategy and managing the execution of their supporting staff.
Directors of publicity work in correlation with VPs and C-Level executives, but usually function independently. They have a supporting staff of other public relations employees, junior publicists, and senior publicists.
This role requires you a proven portfolio of high impact results. You’ll need to know top players in the industry, and be a “go-to” for journalists to reach out to when working on trend pieces. You’ll also have to have committed to a specific industry at this stage in your career, as your relationships should be well seasoned.
If you’re considering applying to be a director of publicity, your resume should show that you’re very well connected to key media and industry figures, social media influencers, and in some cases celebrities that are of value to your employer. It should also indicate that you’re a master of creative strategy, and know how to manage a staff that can execute it. You should have a complementing portfolio with your best results,
Director of Publicity Resume Builder Power Words: relationships, connections, results, creative, strategic, analytical, influencer, manager, experience, credible
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