CRM Marketing Resume Samples

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AO
A Ortiz
Abdullah
Ortiz
6071 Krajcik Lights
Dallas
TX
+1 (555) 113 6607
6071 Krajcik Lights
Dallas
TX
Phone
p +1 (555) 113 6607
Experience Experience
02/2016 present
Boston, MA
CRM Marketing Specialist
Boston, MA
CRM Marketing Specialist
02/2016 present
Boston, MA
CRM Marketing Specialist
02/2016 present
  • Regularly measuring effectiveness of content marketing, B2B, and brand email strategies and communicating KPIs to stakeholders through dashboards and reports
  • Manages data processing, file uploads, invoicing and other administrative tasks for all lead processing and direct mail vendors
  • Manage on-going execution and implementation of email strategy - including one-offs, automation, customer journey creation, etc
  • Implement a testing matrix for continuous testing and analysis of email program performance to optimize strategies across product lines
  • Assists Supervisor, CRM Data Analytics with creating and maintaining CRM reports
  • Collaborate with agency partners and support CRM manager in planning and executing CRM strategies
  • Assists in plan development, tracking and reporting of campaign performance
08/2010 08/2015
Detroit, MI
CRM Marketing Manager
Detroit, MI
CRM Marketing Manager
08/2010 08/2015
Detroit, MI
CRM Marketing Manager
08/2010 08/2015
  • Working knowledge of buyer behavior, path to purchase or decision science models
  • Manage relationships with third party suppliers to ensure technology/strategic consultancy are optimized
  • This role will be responsible for executing omni-channel customer journeys via test and learn initiatives, deriving insights from post-campaign analysis, and optimizing programs to better deliver incremental revenue and ROI
  • Serve as a key partner and resource expert for brand, division, resort, and corporate marketing leadership to ensure integration of CRM into marketing strategy and traditional marketing plans. Continually build the relationship with all partners and consumers of the CRM functional area to ensure CRM is at the forefront of everyone’s agenda and solidly defined/interwoven into their planning
  • Drive strategy, assisting development and execution of outbound email campaigns that are aligned with overall merchandising strategy and continually working to improve performance metrics and deepen customer relationships
  • Effectively create and interpret campaign results distilling this knowledge into solutions that improve enterprise wide marketing campaign performance
  • Evaluate CRM marketing automation platform and work with internal and external stakeholders to optimize the integration with SalesForce, Exact Target, Web Analytics, Social Studio, and our internal databases
07/2006 07/2010
Dallas, TX
CRM Marketing Analyst
Dallas, TX
CRM Marketing Analyst
07/2006 07/2010
Dallas, TX
CRM Marketing Analyst
07/2006 07/2010
  • Coding and execution of direct mail and email campaigns utilizing Sleep Number toolsets including Siebel CRM, SAS and OBIEE
  • Profiling value of acquired customers by promotion type
  • Profiling of customers acquired by promotions
  • Profiling of customers responding to emails
  • Documenting & presenting results of segmentation and analysis
  • Improving the effectiveness of the various database tools and services on an ongoing basis
  • Improve processes to ensure above elements are carried out efficiently
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
University of Georgia
Bachelor’s Degree in Marketing
Skills Skills
  • An aptitude for analytics and the ability to identify trends, gaps and opportunities and translate data into a relevant story
  • Strong communication, inter-personal, and project management skills
  • Proven ability to work collaboratively with internal and external business partners
  • Support the development and implementation of new DPL portfolio opportunities
  • Collect customer feedback and develop trend analysis
  • Work with Analytics teams to build and track metrics as it relates to each campaign
  • Maintain, develop and communicate results via appropriate reporting (monthly tracking, portfolio/opportunity analysis, reports and presentations)
  • Ad Hoc targeted mailings
  • 5+ years of related work experience and/or product/project management experience
  • Experience with customer communication and/or customer relationship management is a major
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1

Global Direct to Consumer CRM Marketing Manager Resume Examples & Samples

  • Own and steer the gathering of DTC business requirements and roadmap & prioritization for the global CRM platform enhancements, ensuring collaboration across Brand Marketing, Direct to Consumer and Global IT
  • Tailor the platform and capability development to both global and market specific business requirements and mobilize and steer the relevant implementation/operations teams accordingly
  • Expert-level broad and deep knowledge and functional expertise on all aspects of CRM: marketing, platforms, database management, campaign management
  • Understanding of the wide range of possibilities of social media as relevant touch points for CRM
  • Understanding of Direct to Consumer environment (eCom/Retail), Direct Marketing and CRM industry best practices
  • Leadership, problem-solving and practical decision-making abilities
  • Passionate about CRM with strong communications skills, written and verbal
  • Open to international travel
  • Results-driven and fact based communication style
  • Planning & organizing: defining, managing & reviewing priorities with respect to capability development and organizing the relevant internal and external resources and stakeholders around these priorities; ability to act effectively in a fluid and fast-paced start-up like environment
  • Analysis & improvement; ability to distill from campaign operations the root causes of certain positive/negative commercial results and the ability to come up with solutions and initiatives (incl. business case development) on how to structurally improve the efficiency and effectiveness of the relevant CRM programs and campaigns, both in terms of processes and commercial results; Ability to think conceptually and creatively, while at the same time being able to develop & deliver practical solutions that produce results
  • Project management; ability to manage complex projects (on time/budget/achievement of goals and objectives) that involve a wide range of stakeholders from various disciplines; ability to drive organizational change and transform processes; ability to combine determination and a goal-orientated attitude with flexibility and a natural habit of exploring new and better ways of achieving results
  • Relationship management & negotiation: ability to build relationships and effectively deal with a wide range of internal and external stakeholders (incl. third party vendors) and bring parties together that may have conflicting interests
  • Communication & presentation: ability to inform and convince different types of internal and external audiences of (senior) management, represent the CRM team effectively across the organization and demonstrate the ability to drive organizational change to further develop the ‘direct to consumer’ CRM function
  • 5 years of digital marketing and CRM experience (agency or client)
  • 5 years of experience in an international/multilingual Direct to Consumer environment (eCom/Retail)
2

CRM Marketing Analyst Resume Examples & Samples

  • Executes email marketing campaigns, including set-up, testing, deployment, and reporting
  • Works in tandem with CRM team on targeting and segmentation for email marketing campaigns
  • Partner with cross-functional teams to improve creative and copy in campaigns by leveraging best practices and iterative testing / optimization
  • Work with internal clients to plan and implement CRM analysis to meet business goals including data segmentation for consumer insights
  • Other projects as assigned
  • Experience with email management services (Cheetahmail, ExactTarget, etc.)
  • Proficiency with web analytic tools, marketing analytics/metrics, and standard marketing KPI’s with various online and offline channels
  • Strong proficiency with Microsoft Office with strong competence in PowerPoint and Excel
  • Familiarity with Photoshop and MicroStrategy
  • Basic database structure understanding
  • Intermediate HTML skills
3

CRM Marketing Analyst Resume Examples & Samples

  • Analyze all current and future state CRM operations, data feeds and reports for each HP region. Review, critic and help compile detailed documentation outlining design and technical specifications. Lead in devising data systems solutions, and troubleshooting data and integration gaps
  • Define requirements underpinning the integration of HP’s new ecommerce platform to external vendors and internal databases. Come up with enhancements for a leading-edge CRM infrastructure worldwide. Ensure timely and cost-effective delivery of quality solutions
  • Develop a best in class email campaign management and automation environment that can be leveraged in a consistent manner on a global scale. Coordinates closely with Strategy and Campaign Execution partners to ensure that campaigns are set up to support objectives
  • Implement complex business rules in support of trigger and lifecyle programs, and overall customer contact strategy. Direct validation of technical implementations using customer data
  • Enable HP advanced customer analytics and customer modeling to optimize customer interaction, response and conversion. Demonstrate a strong understanding of consumer model development and how models are employed, incorporating vertical-specific expertise as needed. Guide research on new modeling techniques
  • Carry out advanced customer profile and segment analysis with an aim to provide elaborate insights into HP installed base behavior. Demonstrate strong understanding of share of wallet and customer lifetime value analysis
  • Consultatively support integration of marketing programs and solutions. Demonstrate return on investment. Identify industry trends and translate observations into opportunities
  • Develop relationships with BU executives and establish a routine cadence of communications and COE performance feedback
  • 7+ years of deep knowledge discovery through data inference and exploration using rich and diverse data sets
  • Strong experience working on large-scale enterprise-level analytic data warehouses and data-marts
  • Subject matter expert and champion for the maintenance and integration of key data systems: CRM/analytics, campaign management, corporate website, tracking/reporting, regulatory questions
  • Subject matter expert in areas of Metadata, Master Data, Data Integration and Data Quality
  • Strong understanding of data analysis, implementation of data-driven solutions, statistical and predictive analytics, and enterprise data management. Familiarity with the concept and design of Big Data solutions. Thorough knowledge of best practices for data modeling, analysis, and architecture/design of data movement and data access solutions
  • Thorough understanding of customer lifecycles, and marketing programs aimed at customer retention and ecommerce revenue generation
  • Superior communication, organizational and presentation skills: Must know how to manage the status and progress associated with the portfolio of work; assess potential risks to projects and discuss alternative delivery paths with BU executives
  • Must be able to work adeptly in a matrix environment, being both a strong team player and working independently as needed. This is a very hands-on role supporting and guiding a team of demand-generation, digital marketing experts as well as vendors
  • Must be an effective communicator with the capacity to translate complexity and details for relevant audience (senior level business and technology audiences)
4

Lamborghini CRM Marketing & Distribution Intern Resume Examples & Samples

  • Data integration from dealer network of customer information into the CRM system
  • Reconciling data of CRM to include
  • Maintain customer information control of attendees of events and reportize and coordinate input into the CRM system
  • Create and Maintain sales reports (orders, shipping, deliveries) used to update
  • Proficiency and precision in managing data
  • Computer savvy – skilled in the use of general computer software and willing to learn ALA systems
  • Relationship building and strengthening
  • Technical skills - familiar with Powerpoint, Excel and complete Office Suite
  • Experience in working with automotive dealers and the pressure points of their business
  • Experience with the sales process and its components
  • Experience with the servicing process and its components
  • Ability to analyze data across various studies & generate insights/recommendations
  • Ability to communicate & interact effectively with all levels of the organization & agencies
  • Ability to understand CRM and the importance of Customer Data
5

Manager, Retail Crm Marketing Resume Examples & Samples

  • Data mining analysis partner with Customer Analytics team on customer profiling, customer segmentation, purchase cycle, churn analysis, affinity analysis
  • Weekly/Monthly reporting including, but not limited to, campaign results, customer counts, CRM dash boarding
  • Improve and automate reporting to drive team efficiencies
  • Web Analytics of customer browse data to optimize marketing strategies, such as email segmentation and remarketing tactics
  • Manage refreshes and improvements of the Retail channel behavioral segmentation
  • Monitor legal issues surrounding consumer data, privacy mail-ability and email-ability, deliverability
  • Highly analytical, creative problem solver, strategic thinker with ability to translate complex data into actions and tangible results
  • Superior communication/interpersonal skills, initiative, and follow-through
  • High performance focus, multi task and deadline oriented
  • Proactive and energetic team player, impeccable attention to detail, solid judgment skills
6

CRM Marketing Manager Resume Examples & Samples

  • Knowledge in leveraging customer data, technology, and marketing strategy for campaign planning and execution
  • Skills in in budget planning and financial forecasting relating to marketing strategies and programs
  • Demonstrated ability to interpret consumer trends and research and implement relevant and actionable CRM marketing programs
  • Strong project management and problem-solving skills required
  • Excellent time management skills and sensitivity to deadlines
  • Must embrace team spirit
  • 5-7 years of experience in direct marketing and/or online marketing management
  • Advanced knowledge developing CRM marketing strategies
  • Experience in mentoring junior team members across technical and non-technical disciplines desired
  • Experience working with 3rd party vendors/agencies
7

Email & Crm Marketing Assistant Resume Examples & Samples

  • Work with the in-house Digital Designer to ensure emails are completed on time and to the brief
  • Create, manage and distribute a suit of email reports and provide recommendations for future campaigns
  • Provide insights through competitor research, digital best practices monitoring and benchmarking to optimise the email campaigns
  • Contribute to strategic decisions across e-mail to continually develop measure and optimise results and engagement through testing and analysis
  • Coordinate customer insight projects to monitor customer experience in shops and online and ensure customer satisfaction is met
  • Work with CRM & Email Marketing Executive to coordinate campaigns while also creating segments, views and campaigns using MSCRM for email and direct mail campaigns
  • Support the CRM Marketing Executive, as required, in all CRM activities
  • To be educated to degree level with a minimum 2.1 degree in a business or related subject
  • Advanced knowledge of Microsoft Office packages
  • Experience in research and consumer insights and data mining
  • Demonstrated experience in standard web-analytic tools, database marketing, customer analysis, e-mail marketing and segmentation in MSCRM or similar
8

E Crm Marketing Manager Resume Examples & Samples

  • Partner with eCRM team and Marketing Managers to develop and execute the eCRM strategy to drive customer engagement, sales leads, and conversions across numerous B2B and B2C channels
  • Provide insights and recommendations to optimize eCRM marketing efforts in order to improve ROI. Partner with eCRM team and stakeholders to create and manage dashboards to report KPIs to stakeholders on eCRM activities and marketing programs
  • Provide input and assist in the development of segmentation and customer scoring models. Provide support and guidance for extracting customer lists to intelligently target desired Contacts/Accounts
  • Own the implementation of and provide ongoing support for marketing automation activities. Set up processes to improve the level of user engagement and conversion/retention. Design and execute triggered campaigns to support onboarding efforts, loyalty and retention campaigns, and sales conversion process
  • Partner with eCRM team, partners, and stakeholders to develop testing framework and see projects through from conception to execution. Manage ongoing testing, reporting on insights and recommendations for improvement
  • Manage the integrity of the marketing data. Ensure that analytics and campaign measurement requirements are enforced across all marketing campaigns
  • Work with cross-functional team on the migration of data from Responsys Interact to Salesforce ExactTarget
  • Manage relationships with internal and external contacts responsible for eCRM systems
  • 5+ years of related customer analytics experience
  • Extensive experience with CRM and Analytics platforms
  • Extensive experience with MS Excel and aptitude for distilling complex information into presentable & actionable reports
  • Experience with Salesforce.com, Oracle, Microsoft SQL Server, ExactTarget and/or Responsys
  • Familiarity with web content messaging, SEO/SEM, email marketing, web/campaign analytics, and campaign segmentation/execution
  • Experience in the area of statistical analysis and data modeling
  • Ability to be a strategic thinker with the ability to translate objectives into strategies, and strategies into solutions
  • Effective problem solving and decision making abilities
  • Strong communication, presentation, and collaboration skills
  • 5+ years marketing experience
  • Degree with Business, Marketing, or Statistics focus
  • Technical aptitude and general experience using a variety of digital communications and analytic tools including but not limited to Responsys, Webtrends, ExactTarget, Adobe SiteCatalyst, Tracx, Google Analytics, AdWords, Google Webmaster Tools, Salesforce.com, Adobe CQ
9

Email & CRM Marketing Executive Based Resume Examples & Samples

  • Minimum of 2 years experience of running paid email marketing campaigns
  • Experience of hands-on email campaign management, implementation and optimisation with ROI targets
  • Web analytics/email platform reporting experience
  • Excellent communications skills, both written and oral
  • Ability to maximise/manage a budget
  • Excellent knowledge of excel
  • Confident in reporting campaign results back to a wider team
  • Experience working with email service providers (Exact Target/Sales Force)
  • Excellent awareness of digital marketing channels
10

CRM Marketing Analyst Resume Examples & Samples

  • Management of ad-hoc customer data feeds, and preparation for import into central customer databases
  • Support rollout of Global CRM analytics system including user support & training
  • Maintain local customer databases
  • Creation of customer datasets from external sources
  • Data cleansing & formatting
  • Create selections for outbound marketing campaigns
  • Create segmentations based on eg. purchasing profiles
  • Email performance / post campaign analysis & reporting
  • Preparation & distribution of regular &/or new CRM reports
  • Automation / recreation of historic reports (historic reports contain Excel VBA)
  • Creation of Ad-hoc reports
  • Produce regular customer data reporting
  • Build customer analytics processes
  • Project Management of customer data initiatives
  • Generate product affinities i.e. people who buy also buy…
  • Recency Frequency Value Segmentations
  • Profiling of customers responding to emails
  • Profiling of customers acquired by promotions
  • Profiling value of acquired customers by promotion type
  • Ad-hoc behavioural analysis
  • Document & clearly communicate findings from analysis to internal clients
  • Provide a consultative service in CRM Analytics
  • Improve processes to ensure above elements are carried out efficiently
11

Email & CRM Marketing Executive Resume Examples & Samples

  • Develop email marketing campaigns to acquire, retain and grow our customer database both online and offline
  • Develop the customer segmentation strategy and the selection of data and mailing lists for targeted lifecycle and editorial email campaigns
  • Previous credible experience of CRM / direct marketing and email campaign management; from briefing creative and copy to reporting on performance
  • Demonstrable experience of database marketing, data analysis, segmentation and customer profiling
12

CRM Marketing Manager Resume Examples & Samples

  • Identify and vet new CRM-related vendors and technologies. Lead the implementation of new technologies on behalf of the marketing team, ensuring that requirements are identified, tested and delivered on as planned and schedules are transparent
  • Partner closely with IT group to understand infrastructure and database capabilities and how new and existing technologies can be used to improve our ability to connect with customers in a meaningful way
  • Manage email deliverability for B&N. Own relationship with Return Path and ISPs. Monitor daily reports and alert IT and Marketing teams of any issues. Proactively develop and execute strategies to improve performance. Responsible for ongoing reporting of deliverability, re-engagement, overall list growth, and attrition/unsubscribes
  • Assist with CRM campaign workflows and user journeys for email, push and other channels within our email service provider and push notification tools
  • Resolve technical issues with CRM tools, and collaborate with IT and vendors to track, solve, and generate solutions to prevent future recurrences
13

Digital CRM Marketing Manager Resume Examples & Samples

  • Build and maintain digital email and automation programs that can be leveraged by ClubCorp and the Clubs
  • Configure and maintain corporate and club enterprise email marketing platform and programs
  • Work with IT to build and maintain accurate and reliable data exchanges between ClubCorp systems and third party email, automation and CRM systems
  • Create training programs and materials to educate Club users on use of the systems and best practices
  • Create and maintain automated digital campaigns that add value to members and prospects
  • Troubleshoot corporate and Club use of the digital email, automation and CRM systems
  • Work with Digital Marketing Manager to integrate data and reporting with overall ClubCorp digital reporting
  • 2+ years of experience with a commercial grade email marketing system, including email development, templates, deliverability and compliance is required
  • Must have experience working with Eloqua or Exact Target
  • Experience mapping data into third party systems
  • Experience with lead scoring / nurturing and marketing automation
  • Practical experience with web analytics (Google Analytics preferred)
  • Knowledge of Web site structure and functionality
  • Experience with an enterprise-class content management system
  • Experience in working in a digital marketing environment
14

CRM Marketing Executive Resume Examples & Samples

  • Gather business requirements for new CRM projects, taking into account the needs of key stakeholders
  • Engage with internal contacts and external agencies to fully scope costs, timings and KPIs for each project
  • Apply solid project management skills to implement these projects and monitor costs and timings to achieve agreed milestones, adhere to budgets and deliver against KPIs for UK & Ireland
  • Ensure all CRM projects are tracked with relevant reports and develop a full review document for each project – the goal being to ascertain key insights/actions that can inform future planning
  • Assist with the day-to-day activities within these projects for the CRM programme as required – including the briefing and sign-off of email campaigns, ensuring delivery on time by supplying briefs/assets/feedback and sign-off in a timely manner
  • Ensure a good relationship is maintained between the UK CRM team and our wider stakeholders by adhering to Disney best practices
  • Email/CRM marketing experience, ideally in a major multi-national marketing environment
  • Exceptional organisational, project management and communication skills to execute projects successfully
  • Proven ability to influence throughout relevant levels of a highly matrix organization
  • Experience in consumer marketing
  • Ability to maintain a positive environment within the team / team player
  • Exceptional partnering skills - success will require effective relationships with multiple internal & external contacts
  • Effective written and oral communication skills
  • Analytical and results orientated
  • Strong admin support
  • Ability to project manage CRM/email marketing projects and campaigns
  • French language skills desirable but not mandatory
15

Email & Crm Marketing Assistant Resume Examples & Samples

  • Create, manage and distribute a suite of email reports and provide recommendations for future campaigns
  • Work with the Email & CRM Marketing Executive to coordinate campaigns while also creating segments, views and campaigns using MSCRM for email and direct mail campaigns
  • Support the Email & CRM Marketing Executive as required
  • Previous demonstrated experience of creating e-marketing campaigns
16

CRM Marketing Intern Resume Examples & Samples

  • Develop and implement Email Marketing campaigns and life-cycle management programs in order to achieve marketing and revenue objectives in active coordination with Marketing, Product Planning and Network Operations teams
  • Manage day-to-day execution of email campaigns
  • Experience in digital marketing or related field required
  • Knowledge of email and internet marketing methods with strong analytics-driven decision making
  • Excellent organizational skills with proven track record in project management and ability to manage multiple projects simultaneously
  • Experience communicating business and marketing objectives to creative teams
  • Strong attention to detail and interpersonal communications skills a must
  • Must work well in a fast-paced, dynamic, team-oriented environment
  • Outstanding written and verbal skills
  • High-level proficiency in MS Word, Excel, and PowerPoint
  • Photoshop and HTML skills preferred
17

CRM & Marketing Analyst Resume Examples & Samples

  • Utilize internal CRM platform and other data sources to analyze data related to digital marketing campaign effectiveness
  • Develop and manage regular and ad-hoc reporting around marketing and customer analytics and share with internal stakeholders and vendors
  • Drive improvements in customer understanding, customer value, and NPS ratings through analysis, recommendations, and input on CRM and loyalty programs
  • Drive analysis, recommendations, and input into marketing campaign strategies and campaign evaluation to improve KPIs related to effectiveness measurements
  • Use understanding and hands-on work with data, databases, and processes to enable optimal campaign planning, delivery, and effective consumer insights
  • A minimum of 3 years’ experience with SAS, R, or similar analytics software
  • Strong experience with SQL programming
  • Strong experience with complex database environments
  • Proven track record of using data analysis to deliver value to the business
  • Ability to translate reporting & campaign results into actionable insights
  • Bachelor’s degree in Statistics, Business, Marketing, Behavioral Psychology, or related field
  • A minimum of 4 years of experience in business or marketing analytics – preferably in apparel or footwear retail. Equivalent combination of education and experience may be substituted
  • Experience in eCommerce setting required
  • Knowledge and experience with A/B testing methodology and analysis
  • Experience with Customer Relationship Management (CRM) programs preferred
  • Experience with Microstrategy or Tableau a plus #LI-AM1
18

Senior CRM Marketing Manager Resume Examples & Samples

  • Use in depth marketing industry knowledge, gather primary and secondary customer insights, collect database findings, and gain a deep understanding of internal business goals to develop impactful contact strategy, email content, landing pages, direct mail pieces, segmentation schemes, and email preferences while maintaining industry best practices including browser/client compatibility, appearance of subject lines, use of images, postal regulations, etc
  • Manage and optimize the design, content, layout, customer segmentation and messaging strategies while leading a team of CRM specialists responsible for the building and deploying marketing communications
  • Serve as a key partner and resource expert for brand, division, resort, and corporate marketing leadership to ensure integration of CRM into marketing strategy and traditional marketing plans. Continually build the relationship with all partners and consumers of the CRM functional area to ensure CRM is at the forefront of everyone’s agenda and solidly defined/interwoven into their planning
  • Manage the direct, email, and mobile campaign development and QA process including proofing evaluation of copy and creative
  • 7+ years experience in direct and/or email marketing
  • 2+years of supervisory experience
  • Bachelor’s degree in Business, Marketing, Communications or a related degree required
  • 7+ years experience in direct and/or email marketing required
  • Experience with email marketing tools required; ExactTarget experience a plus
  • HTML and Amp script coding experience
  • Ability to put together a full year, multichannel marketing plan
  • Experience forecasting and managing a budget
  • Ability to read and interpret financial and analytical reports
  • Experience creating marketing training materials for front-line employees marketing management
  • Experience with developing scripts for front-line staff related to offer testing, program enhancements or similar
19

CRM Marketing Analyst, Insights & Operations Resume Examples & Samples

  • Assist with research for industry statistics, trends and competitive information on emarketing
  • Collaborate with internal partners for different reporting and analysis needs
  • Minimum of 3 years of experience in marketing planning and reporting experience in marketing, retail or a related field
  • Experience in customer analytics and tracking of customer performance and key trends
  • Retail and reporting experience preferred
  • Retail financial analysis comprehension including P&L, ROI analysis, etc
  • Strong quantitative skills coupled with solid business foundation, particularly in direct marketing/customer loyalty
  • Proficiency in Microsoft Excel, PowerPoint and Access
20

Email / CRM Marketing Specialist Resume Examples & Samples

  • 2-4 years marketing experience
  • Digital Marketing & CRM experience preferred
  • Retail experience- preferably with apparel/specialty retail brand
  • Experience with enterprise level ESP platforms (Bronto, Responsys, Exact Target, Listrak, etc)
  • Experience with email automation and/or predictive customer behavioral modeling a plus
  • Must know Google Analytics, Microsoft Office (word, excel, power point)
  • Basic Adobe Creative Suite (Photoshop) proficiency preferred
  • Meticulous attention to detail, organized, and strong project management skills
  • Affinity for learning new technologies and skills
  • Ability to work independently with minimum supervision, prioritize projects and multi-task to meet deadlines
21

CRM & Marketing Analyst Resume Examples & Samples

  • Utilize internal CRM platform and other data sources to analyze data related to customer behavior, lifecycle, and CRM campaigns
  • Utilize internal and external digital marketing platforms and other data sources to analyze data related to digital marketing campaign effectiveness
  • Assimilate multiple strands of thinking from across the business (brand and sales) and build recommendations around consumer targeting considering trade-offs between competing business needs
  • Deliver interpretation of program, segment, and category analysis and interpretation of campaigns through reporting and presentations of findings. Translate technical concepts to non-technical audiences in a digestible way
  • Capture insight requirements and prepare analytics briefs for global teams and vendors where required
  • Brief campaign developers, creative agencies, and adidas content/communications strategists on new initiatives
  • A minimum of 2 years’ experience with SAS, R, or similar analytics software
  • Experience with SQL programming
  • Experience with complex database environments
  • Experience with marketing analytics platforms. Experience with DoubleClick, Adometry, Visual IQ, and similar platforms is a plus
  • Experience with web analytics platforms. Experience with Adobe Omniture or Google Analytics a plus
  • Test planning, execution, and analysis experience a must
  • Passionate about data and using data to deliver knowledge to the business
  • Excellent problem solving skills – able to identify, analyze and propose solutions to various technical and business issues
  • Ability to present results and recommendations to people at various levels of the organization
  • Strong aptitude and knowledge around data-driven marketing including data interrogation and manipulation skills, campaign management, and analysis tools
  • Strong project management skills, including the ability to work on several projects simultaneously. Strong skills in Microsoft Office Suite, particularly Word and Excel
  • Action-oriented with the ability to multi-task and discern priorities
  • Ability to communicate complex issues clearly and effectively to internal and external clients and vendors, both orally and in writing
  • Functional knowledge of digital marketing, marketing attribution, or user experience a plus
  • A minimum of 3 years of experience in business or marketing analytics – preferably in apparel or footwear retail. Equivalent combination of education and experience may be substituted
  • Experience in eCommerce setting strongly preferred
  • Experience with Microstrategy or Tableau a plus
22

Asst Mgr-crm Marketing Resume Examples & Samples

  • 1 – 3 years of experience in medium-to-large scale email marketing program
  • Proven track record managing or assisting with and reporting on email initiatives
  • Understanding of email marketing operations, technology, testing techniques and platforms, specifically around CRM segmentation and triggered events
  • Knowledge of email best practices and success metrics
  • Passion for Skincare/Beauty Industry
  • Demonstrated ability to influence and foster collaborative relationships
  • Demonstrated ability to manage multiple priorities
  • Proficiency in Microsoft Office (Word, Excel, PowerPoint and Outlook)
  • Willingness to roll up sleeves and do what needs to be done to help drive the goals of the team
  • A Bachelor’s degree in Marketing or Business is preferred
23

Email & CRM Marketing Manager Resume Examples & Samples

  • Strategize email and CRM programs that support marketing and customer engagement initiatives,elevating email channel performance, activation rate and customer repeat rate
  • Build programs to target customers with relevant, personalized, and timely messages across all marketing channels
  • Manage the email calendar and keep updated with all campaign details
  • Execute daily email campaigns with multivariate A/B tests (subject line, creative testing)
  • Coordinate content and suppressions for all email campaigns with cross functional teams (Creative,Acquisition, CRM, Retail, Unlimited, Business Development)
  • QA email campaigns, ensuring flawless execution
  • Own the relationship with the Email Service Provider (ESP), ensure SLAs are met, influence vendor roadmap to support Rent the Runway’s email program vision, and apply industry best practices
  • Manage email deliverability as well as list management, including crafting and executing communication frequency strategies
  • Analyze, monitor and communicate performance of email initiatives to business stakeholders
  • Own weekly and monthly reporting with insights and recommendations for optimizations
  • BS/BA with 5 years of email and/or CRM marketing experience, preferably at an e-commerce company
  • Basic HTML coding experience
  • Exceptional verbal and written communication skills – copywriting experience a plus
  • Avid learner and self-starter
  • Excellent project management, time management, and problem solving skills
  • Ability to adapt to a quickly changing environment and operate with tight timelines
  • Ability to communicate effectively with a variety of business partners
  • Proficiency in MS Word, Excel, Powerpoint, and the ability to quickly grasp new tech concepts
  • Experience in a dynamic and fast-paced role a plus
24

CRM / Marketing Intern Months Resume Examples & Samples

  • Support in the planning and delivery of CRM strategies across the company encouraging customer retention and customer loyalty
  • Act as point of contact with CRM suppliers; manage gift orders, deliveries and supplier payments
  • Keep track of all customers gifted and report on feedback
  • Upload customer lists to the system
  • Ensure the database is segmented effectively for targeted marketing activities
  • Bachelor’s degree in Business and/or Marketing (under graduates are also welcome if they can commit to office hours)
  • Excellent communication skills in English language
  • Work knowledge of Microsoft Word, Excel, Outlook, PowerPoint
  • UAE residency visa holder under family sponsorship (mandatory requirement)
25

Crm-marketing Associate Resume Examples & Samples

  • Salesforce administration experience preferred; including creating fields, building custom reports and dashboards, updating web to lead forms, and creating automated alerts
  • Knowledge of HTML
  • Working knowledge of Adobe Creative Suite
  • Familiarity with Google Analytics and other reporting tools
  • Overall familiarity with digital marketing
  • 1-3 years of work experience in Professional Services, financial services and/or accounting fields preferred
26

CRM Marketing Manager Resume Examples & Samples

  • Creating, and working with direct reports, to execute the email strategies across all appropriate channels within budget
  • Evaluate CRM marketing automation platform and work with internal and external stakeholders to optimize the integration with SalesForce, Exact Target, Web Analytics, Social Studio, and our internal databases
  • Work with the Content Marketing and Social Media team to develop a Social CRM strategy to enhance Social activities and grow Kaplan fan base
  • Create testing matrix for continuous testing and analysis of email program performance to optimize strategies across product lines
  • Develop targeted campaigns including database segmentation and the creation of tailor-made email and CRM content to ensure maximum ROI
  • Develop standards, systems and best practices (both human and technological) for CRM strategy and usage
  • Manage on-going execution and implementation of email strategy - including one-offs, automation, customer journey creation, etc
  • Develop, communicate, and manage standard operation procedure for email project intake and execution from Brand Marketing and B2B Marketing teams to ensure maximum efficiency
  • Regularly measuring effectiveness of content marketing, B2B, and brand email strategies and communicating KPIs to stakeholders through dashboards and reports
  • Lead and manage the CRM Marketing Team to create best-in-class email strategy and results
  • Manage relationships with third party suppliers to ensure technology/strategic consultancy are optimized
  • Act as the global brand ambassador for Kaplan Professional Education to our sister companies, leveraging best practices and to drive consistency across the larger brand
  • Bachelor's degree in marketing, communications, business or a related field
  • 5+ years’ experience working with CRM platforms, executing digital marketing strategies, online business writing, social media and content management in a business context
  • Excellent project management and communication skills
  • Ability to work with teams, both internal and external
  • Strong management and leadership capabilities
  • Innovative and flexible
  • Goal-oriented, self-motivated, creative and adaptable to new situations
27

Email & CRM Marketing Manager Resume Examples & Samples

  • Bachelor’s degree in marketing or business with 5+ years driving CRM based marketing campaigns across the customer lifecycle including drips and list based campaigns
  • Strong familiarity with email marketing fundamentals including A/B testing, dynamic content, automation rules, personalization, and calls-to-action
  • Proficiency in HTML. Basic CSS desired
  • Hands on usage of Salesforce CRM, Pardot
28

CRM Marketing Manager Resume Examples & Samples

  • Develop overall global & regional strategies for CRM that will drive increased consumer engagement and revenues, in particular focussing on opt-in/out rates, delivery rates, open rates, click-through rates
  • Liaise with regional and central business areas to agree KPIs and targets to meet business plans
  • Develop a consistent measurement approach and deliver regular reporting to help improve performance and to inform investment decisions for regions, brands and products
  • Manage costs to hit budget and improve productivity year-on-year
  • Good understanding of data segmentation and profiling techniques
  • Proven track record of using CRM to grow engagement, revenue and customer loyalty
  • Extensive experience in a senior customer marketing role either client or agency side is essential
  • Extensive experience in the planning of CRM strategies to grow revenue and customer loyalty is essential
29

CRM Marketing Specialist Resume Examples & Samples

  • Work closely with the CRM Marketing Manager to execute the email strategies across all appropriate channels within budget
  • Devise global CRM marketing strategy from concept to analysis to educate, nurture and retain customers through email, eNewsletters, etc
  • Work with Content Marketing and Social Media Manager, Brand Marketing Managers, and B2B Marketing Specialists to understand market-specific sales cycles and buyer process to develop and implement a successful global email strategy
  • Work with the Content Marketing and Social Media team to develop a Social/Content CRM strategy to enhance Social and Content activities and grow Kaplan fan base
  • Implement a testing matrix for continuous testing and analysis of email program performance to optimize strategies across product lines
  • Execute targeted campaigns including list management, database segmentation, and the creation of tailor-made email and CRM content to ensure maximum ROI
  • Maintain the standards, systems and best practices (both human and technological) for CRM strategy and usage
  • 3-5 years’ experience working with CRM platforms, executing digital marketing strategies, online business writing, social media and content management in a business context
  • Outstanding organization skills and attention to detail
  • Ability to think strategically, conceptually as well as analytically
  • Excellent Excel spreadsheet understanding and experience
  • Sales-minded, with sound understanding of lead generation
30

CRM Marketing Manager, Engagement Resume Examples & Samples

  • 4+ years of experience in customer retention, including email/sms/digital campaign management, content strategy, analytics and optimization
  • Proven success driving, measuring and analyzing content marketing campaigns via email
  • Strong experience using ExactTarget is desired
  • Proficiency in HTML
  • SQL knowledge a plus, but not required
31

CRM Marketing Specialist Resume Examples & Samples

  • Creation and execution of multi-channel database marketing campaigns that deliver against business goals
  • Use database marketing strategies, techniques and tools to create a system of triggered messages and digital experiences based on customer behaviors and preferences
  • Create data-driven, dynamic email campaigns and tests that deliver against ROI targets through a highly segmented customer base
  • Set up all activities and campaigns in marketing systems; establishes and executes QA testing of campaigns, templates, processes etc
  • Strong focus on consumer engagement, encompassing emails, landing pages, display retargeting, dynamic website experiences etc
  • Manage dynamic email templates using HTML
  • Execute QA and end to end testing for email templates and campaigns
  • Drive and optimize key traffic and business metrics including open rates, CTR, GA data & goals
  • Ensure compliance with CAN-SPAM and other international email regulations
  • Assists in plan development, tracking and reporting of campaign performance
  • Diagnose issues and optimize campaigns to drive enhanced customer experience and business results
  • Liaison with recruitment department and other team members to communicate programs and
  • Collaborate with key partners and stakeholders to solve problems, create efficiencies, and achieve business goals
  • Interface with key strategic business partners, provide daily/periodic updates and/or reports
  • Communicate to internal stakeholders regarding channel effectiveness
  • Work with other channel managers to identify possible integration of activity
  • 3+ years of related marketing experience (email marketing, digital marketing)
  • Experience with Marketo (preferred), Eloqua, Exact Target or other marketing automation solution required
  • Experience with Google Analytics, HTML & CSS
  • Experience in an entrepreneurial environment
  • Experience in omni-channel management
  • Excellent project management skills with the ability to manage multiple projects concurrently
  • Must be a creative, outgoing team player who is interested in being a part of positive organizational growth
  • BS/BA degree in Marketing or related field and/or comparable industry related experience required
  • Excellent verbal skills, including in-person, and written communications
  • Excellent interpersonal skills required, with the ability to build credibility and collaborate with a broad variety of constituents
  • Customer service attitude essential
  • The ideal candidate would be a resourceful, detail-oriented, and self-motivated individual willing to be flexible and adapt to changing requirements when needed
  • Candidates must have strong critical-thinking and problem solving skills
  • Ability to manage multiple priorities against multiple deadlines
  • Must be self-motivated, organized and self-managed team player
  • Must thrive on multi-tasking in a high volume environment, with attention to detail, organization and great follow-up
  • Must be able to respond to urgent requests in a positive and professional manner
32

Senior CRM Marketing Specialist Resume Examples & Samples

  • 5+ years of strategic email strategy and implementation experience with a solid foundation of marketing mix fundamentals
  • Skilled at interpreting data and putting insights into layman’s terms and making a compelling business case for your recommendations
  • Experience with Salesforce Marketing Cloud Email Studio (Exact Target) and/or Pardot required
  • Experience with Salesforce implementation a plus
33

CRM Marketing Specialist Resume Examples & Samples

  • A minimum of three years of corporate marketing or equivalent experience in a related field
  • Experience in CRM tools, such as SalesForce.com a plus
  • Proficiency in Microsoft Office programs
34

CRM Marketing Resume Examples & Samples

  • Manage day-to-day tasks including inventory, distribution, creative development and production management associated with various DPL Portfolio Marketing campaigns
  • Own the relationship with our email vendor and work with them to continually improve and optimize our numerous email campaigns
  • Manage tasks associated with customer retention strategy – work with Business Technology, Legal, Risk and other internal business partners to support the development and implementation of customer retention strategies and related initiatives
  • Ad Hoc targeted mailings
  • Collect customer feedback and develop trend analysis
  • Work with Analytics teams to build and track metrics as it relates to each campaign
  • Maintain, develop and communicate results via appropriate reporting (monthly tracking, portfolio/opportunity analysis, reports and presentations)
  • Support the development and implementation of new DPL portfolio opportunities
  • Bachelor’s Degree, in Marketing or related field
  • 5+ years of related work experience and/or product/project management experience
  • Experience with email marketing, campaign management and creative development is preferred
  • Experience with customer communication and/or customer relationship management is a major plus
  • An aptitude for analytics and the ability to identify trends, gaps and opportunities and translate data into a relevant story
  • Self-motivated with a strong sense of ownership and able to work independently with little supervision in a fast-paced, consistently changing entrepreneurial environment
  • Proven ability to work collaboratively with internal and external business partners
  • Strong communication, inter-personal, and project management skills
  • Mastery of Excel and PowerPoint (Project and Access mastery a plus)
35

CRM Marketing Analyst Resume Examples & Samples

  • Four-year college degree, MBA preferred
  • 2-4 years of equivalent marketing experience
  • Is knowledgeable about CRM trends and innovations and understands how to implement them to meet a specific objective
  • Demonstrated success working in a matrix environment
  • Proven ability to work on a cross-functional team
36

CRM Marketing Manager Resume Examples & Samples

  • Plan out and constantly optimize CRM marketing strategy for engaging with the different customer segments through email/direct mail/SMS/etc
  • Think through, and plan out the customer lifecycle journey’s automated touch-points
  • Prepare and run monthly business review of CRM results with creative and business groups
  • Monitor the competitive email (marketing) landscape
  • Work with the Director of CRM and Retention Marketing to develop programming calendars and project schedules
  • Support CRM team in executing email, SMS, and direct mail communications
  • Oversee daily email operations and strategy, coordinate with creative to ensure that emails are designed per the requirements & completed on time
  • Ensure that through our desired segmentation strategy, emails are being deployed to the correct customer groups at the correct frequency
  • Maintain email calendar, including changes to schedule. Ensure that email calendar aligns with broader integrated marketing calendar
  • Ensure that all lists are delivered on time and accurately
  • Compile creative briefs with design/strategy direction to be submitted to creative group
  • Deploy emails and monitor any deliverability issues, escalating to ESP deliverability team when necessary
  • Manage requests for custom email projects, helping to gather business requirements, defining the product set & operational processes, project managing the roll-out, develop documentation and helping to coordinate across teams the prioritization & maintenance of any issues
  • Log & monitor web development bugs affecting the email marketing program to ensure they are addressed in a timely manner
  • Build out and measure SMS marketing program through list growth initiatives and direct marketing actions
  • One direct report, a CRM coordinator who manages the execution of Direct Mail program and assists in strategy of Direct Mail program. Also, has significant project management responsibilities across an interdepartmental team
  • Hands-on experience with the Responsys or another enterprise level email platform
  • Understanding of segmentation strategy and customer lifecycle management
  • Thorough understanding of data structures and uses of data in direct marketing communications
  • Basic HTML. Basic SQL
37

CRM Marketing Specialist Resume Examples & Samples

  • Oversee all direct mail campaign creation/execution as part of the omni-channel communication strategy
  • Support execution of email contact calendar
  • Run all segmentation for direct mail and email campaigns
  • Run all reporting for direct mail programs
  • Optimize contact strategy with insights from reporting
  • Work with the Director of CRM and Retention Marketing to develop segmentation and contact strategy to support company initiatives
  • Support CRM team in executing direct mail, SMS, and email communications
  • Oversee daily direct mail operations, coordinate with creative, QA, and third party vendors to ensure that direct mailings are completed as per the requirements & deployed on time
  • Ensure that through our segmentation strategy, direct mailers are being deployed to the correct customer segments at the correct frequency
  • Plan and execute using test and control methodology, and report on incremental impact to the business from the direct mail program
  • Maintain direct mail calendar, including changes to schedule, as part of the wider omni-channel communications calendar
  • Ensure that all customer segment lists are delivered on time and accurately
  • Manage requests for custom direct mail and email projects, helping to gather business requirements, defining the product set & operational processes, project managing the roll-out, develop documentation and helping to coordinate across teams the prioritization & maintenance of any issues
  • Assist Director of CRM and Retention Marketing in designing and overseeing implementation of A/B and other tests
  • Provide ad-hoc analyses to support customer segment understanding and contact strategy
  • Assist with various projects for the website as needed
  • Does not have any direct supervisory responsibilities, but has significant project management responsibilities across an interdepartmental team
  • 2-3 years CRM marketing experience, either at agency or client side
  • Hands-on experience working with an enterprise level CRM system
  • Exceptional organizational abilities
38

Representative, Crm-marketing Resume Examples & Samples

  • Plan and implement development and execution of email marketing campaigns to deliver against business goals
  • Develop and maintain strong partnerships with cross divisional stakeholders/partners to continually test and optimize programs to ensure business objective are consistently met
  • Work within the creative development process in alignment with campaign objectives including but not limited to development of project briefs, coordination of creative development, communication of creative concept with email designer, and securing all stakeholder feedback and approval
  • Develop email segmentation requirements and suppression rules for each email campaign; along with creating queries and data sets for each campaign as well
  • Work with email production and database team to ensure opt-out compliance and accordance to CAN-SPAM
  • Collaborate with CRM team to schedule emails and ensure maintaining timely execution of all UO & stakeholders programs while partnering with stakeholders on scheduling & prioritization
  • Manage the integrity of email deliverability including, contact frequency governance, vendor relationship, testing email content deliverability performance, in-box render testing, and troubleshooting deployment issues
  • Develop and document business rules for email campaigns including source systems, criteria, suppressions, tracking parameters, frequencies and timing
  • Acts as a subject matter expert for email marketing and ensure utilization of best practices that optimize deliverability and keeps up on the latest tools, trends and techniques in email marketing
  • Utilize key success metrics and result analysis to provide strategic recommendations for email campaign enhancements and optimization
  • Create data-driven recommendation for tests strategies that deliver against ROI targets while driving and optimizing key traffic metrics including CTR, open rates, effective rate, delivery rate and unsubscribe rates
  • Track year over year campaign performance to identify changes in trends and recommend adjustments to optimize
  • Maintain email campaign process documentation
  • 2 to 5 years marketing experience with
39

Senior CRM Marketing Manager Resume Examples & Samples

  • Develop, execute & manage creative and data-driven, cross-channel marketing campaigns (Email, Push etc.) for both Tripadvisor Attractions & Viator
  • Own project management and cross-functional campaign development workflow with Analytics, Content/Copy, Merchandising and Design
  • Conduct regular, extensive A/B and MVT testing and run analyses to facilitate rapid testing & iterations
  • Conduct in-depth user data analyses that will directly impact strategy and the program roadmap
  • Support measurement & analysis of customer satisfaction and loyalty (NPS, user surveys, etc.) & facilitate cross-functional solutions with Product, Sales, and Customer Service to mitigate/eliminate blockers
  • Drive execution of new membership initiatives including Lead Generation / Capture & Referral program
  • Articulate and present data analyses and learnings effectively to the team and to key stakeholders
  • Own comprehensive daily, weekly, monthly reporting of all CRM KPIs & build the right dashboards to track and socialize performance
  • Support globalization and localization of lifecycle campaigns across all channels
  • 5-7 years of relevant ecommerce marketing / CRM experience
  • Solid track record of successfully managing B2C email campaigns. Experience with top-tier ESP a big plus (Exact Target / SFMC, Responsys)
  • Exceptional project management and organization skills, with a keen eye for detail
  • Results-driven marketer with proven quantitative and analytical skills; should be extremely comfortable with Excel (functions, pivots, etc.). Tableau experience a bonus
  • Creative problem-solving skills with focus on efficient execution while balancing big-picture thinking
  • Eye for user flow & visual design
  • Must exhibit superb verbal and written communication skills with a high degree of comfort interpreting results and communicating insights effectively
  • Passion for CRM and user engagement
  • Undergraduate degree required
40

CRM Marketing Coordinator Resume Examples & Samples

  • 2+ years in database driven marketing, CRM experience prefered
  • Bachelor degree in Marketing
  • Familiarity with key marketing metrics – comfortable leveraging data to drive business decisions
  • Knowledge of campaign testing strategies utilized in direct online channels (email, mobile notifications, social)
  • Highly flexible, ability to handle changing directions/priorities and roles as business needs evolve
  • Detail oriented with the ability to multi-task in a fast paced environment
  • Strong interpersonal and strong communication skills
  • Team player and ability to work effectively with multiple cross-functional groups
41

CRM Marketing Manager Resume Examples & Samples

  • Lead marketing strategy, operations and optimization for Lifecycle programs and initiatives
  • Lead development of email marketing campaigns including planning, A/B testing, landing page development, deployment, reporting and optimization
  • Provide thought leadership to optimize and expand customer activation, retention, and reactivation programs
  • Make recommendations to management of strategies, roadmaps, and operating plans for e-mail channel
  • Work with design/creative teams to develop marketing creative that drive response
  • Track and report on performance of email campaigns and optimization initiatives to internal stakeholders
  • Identify and capitalize on opportunities to optimize customer experience that drive incremental revenue
  • Partner with engineering and operations teams to implement tech advancements and new strategies
  • Communicates clearly with business leadership and presents findings in the form of recommendations
  • 5+ years in database driven marketing, CRM experience prefered
  • Bachelor degree in Marketing; Master degree in Marketing or MBA is a plus
  • Strategic program development and big picture thinking in consumer e-commerce merchandising
  • Familiarity with key marketing metrics – solid analytical expertise
  • Self-starter, highly flexible, ability to handle changing directions/priorities​ and roles as business needs evolve
42

CRM Marketing Analyst Resume Examples & Samples

  • Learn and understand a broad range of LivingSocial’s data resources and know how, when, and which to use
  • Produce meaningful marketing dashboards and deliver weekly/monthly/quarterly performance reports with actionable insight and output scenarios
  • Propose testing strategies to further optimize marketing programs across push marketing channels
  • Analyze impact of marketing programs on revenue and retention rate
  • Perform ad-hoc deep-dive customer & campaign analyses including engagement, purchase behavior, email marketing, offline marketing, display ad retargeting, and any other channels
  • Support and assist marketing managers with segmentation and campaign reporting where needed. Investigate & resolve data issues encountered by the team
  • Participate in strategic & tactical planning discussions
  • BA/BS in a quantitative field such as Mathematics, Statistics, Engineering, Computer Science, Economics, or Business
  • 1+ years experience as an Analyst or similar- experience in data mining and statistical analyses
  • Excellent Microsoft Office skills, including a strong working knowledge of Excel
  • Able to source, work with, and combine disparate data sets to answer business questions
  • Problem solving ability, task prioritization, and follow-up skills
  • Comfortable with a fast-paced, always-on, start-up environment
  • Required: SQL experience
43

CRM Marketing Executive Resume Examples & Samples

  • Experience with email marketing and digital marketing campaign delivery, as well as segmentation and test and learn approach, preferably within the telco industry. This role is great for someone who is keen on email marketing and has experience working with other marketing channels
  • Commercial understanding – ability to identify and demonstrate opportunities for customer experience / journey improvements and commercial impacts
  • Good analytical eye – able to pull together marketing reports and identify KPI trends. Comfortable with using Excel for reporting
  • Strong work-ethic, ability to manage multiple work-flows and prioritise
  • Must be extremely detail-oriented, deadline driven, and able to multi-task
  • Can work independently in a structured manner, and can be trusted to work independently while keeping key stakeholders up to date
  • Ability to think clearly and calmly when faced with issues or conflicting priorities
  • Reliable with a flexible attitude and ability to cope well with the demands of a rapidly growing company
  • A genuine desire to change the way things are done and put customers first
44

CRM Marketing Analyst Resume Examples & Samples

  • Leverage data on CRM and provide analysis and reporting to meet a variety of business needs, across industry group leadership, business unit heads and key account management
  • Take a lead in managing data integrity on CRM, enhancing data quality of the firm’s contacts and making recommendations on improved processes to embed discipline on data quality
  • Be an advocate for CRM system improvements & processes to reach target audiences and assist with delivery of new functionality. Contribute to the design, testing and reporting of enhancements. Able to proactively identify ways in which to deliver quality improvements and efficiency in relation to marketing data, solutions and processes
  • Drive effective campaign targeting, enable KPI metrics, and provide intelligence on account performance, objectives and targets
  • Provide data/MIS support on contact management, pipeline management, key account management and marketing campaign management
  • Provide analysis and intelligence of email marketing campaigns and engagement levels by target audience and defined user groups
  • Identify target audiences through internal and external market research. Research the market place for specific project data on targeting, competitors and other bespoke requirements to support particular projects
  • When required support or project manage marketing initiatives which drive relationship building opportunities with key target audiences. Such initiatives may include events, surveys, email marketing
45

CRM Marketing Strategist Resume Examples & Samples

  • 2+ years of CRM marketing strategy experience within direct mail or email channels
  • Experience in conceptualizing, designing, and delivering multichannel marketing programs (direct mail, email, digital) that produce optimal ROI
  • Contact strategy experience within customer marketing lifecycle (acquisition, retention, loyalty, and reactivation)
  • Data analysis within Excel is a must
46

CRM Marketing Specialist Resume Examples & Samples

  • Serve as the primary point of contact for all CRM and Field One related questions for the sales, finance and operations team
  • Conduct scheduled and unscheduled training sessions in-person / remote for the Global Engine Services Group - Dallas Airmotive & H+S Aviation sales and service team and work in conjunction with BBA Flight Support all BBA North America divisions, as well as follow-up and status reports based on meetings/training sessions
  • Ensure data accuracy across all entities of the CRM system
  • Provide an interface with the internal sales team and CRM vendor to add increased functionality and benefits to the CRM system
  • Utilize the CRM system proactively to identify and develop future requirements and system implementations
  • Develop and provide metrics, and data in support of the sales managers and territorial directors performance by region as reported in CRM
  • Aid in the establishment of the Marketing Automation Module of CRM within the sales and marketing organization
  • Execute targeted email campaigns in conjunction with GES Marketing and track marketing performance metrics within CRM
  • Interact with BBA divisional operating units and Vendors
  • Ability to take CRM data and marketing analytics to communicate trends and customer/prospect behaviors in presentations and reports
47

CRM Marketing Automation Specialist Resume Examples & Samples

  • Define, develop and create SFDC Reporting & Dashboards in support of marketing team members’ projects to measure and report on the success of their programs
  • Lead and streamline the formal testing and QA process for Marketo web forms, focusing on maintaining our SLA with internal stakeholders and delivering a great customer experience
  • Manage overall Demand Generation Requests to load lead and prospect lists within established SLA
  • Uphold the highest standards for data quality by developing impactful data normalization, standardization and quality control programs that raise the bar for the organization
  • Collaborate with development team to enhancing and troubleshooting data deduplication process to deliver the best possible prospect and contact data to the AWS sales organization
  • Lead projects to extend the functionality and feature set within SFDC as appropriate in partnership with the SFDC Program Manager
  • Bachelor’s degree in Marketing, Communications, Computer Science or related field
  • 1-2 years of experience with CRM systems; Salesforce.com is preferable
  • 1-2 years of experience with Marketing Automation systems; Marketo or Eloqua are preferred
  • Experience managing projects of varying complexity; time management and project management are critical skills
  • 3+ years of experience with CRM systems; Salesforce.com is preferable
  • 3+ years of experience with Marketing Automation systems; Marketo or Eloqua are preferred
48

CRM Marketing Analyst Resume Examples & Samples

  • Partner with CRM managers and business partners to identify and execute testing and measurement of CRM campaigns
  • Coding and execution of direct mail and email campaigns utilizing Sleep Number toolsets including Siebel CRM, SAS and OBIEE
  • Aggregate and present findings/testing results to CRM and business partners
  • Analyze and assess interactions of Email/Mail streams to maximize profitability
  • Build, modify and generate recurring reports to support Marketing and Sales organizations
  • Perform ad-hoc analyses, as needed. Common analyses include: leads, conversion, sales, referrals, product performance, and email performance
  • Bachelor’s Degree required, ideally in a quantitative field
  • 2+ years of quantitative experience
  • Quantitative skills: Strong skills in SAS programming, data summarization
  • Able to manage multiple priorities and work independently in a fast-paced environment
  • Client support skills: Excellent written and oral communication skills
  • Analytical software skills: SAS Enterprise Guide or SAS 9.4, Siebel CRM, familiarity with OBIEE a plus
  • Advanced proficiency with Microsoft Office Applications, particularly Excel
49

CRM Marketing Manager Resume Examples & Samples

  • Work as the expert within Vail Resorts to implement all multichannel marketing campaigns (email, DM, mobile) for Vail Resorts Retail & Rental stores
  • Effectively create and interpret campaign results distilling this knowledge into solutions that improve enterprise wide marketing campaign performance
  • Provide specialized expertise for the marketing discipline across acquisition, retention, churn management, deliverability, and CAN-SPAM compliance
  • Develop/create HTML email templates, recommending template enhancements or changes as needed. Plan and execute email tests, report results and make recommendations for improvements based on those results
  • Perform customer list querying and compilation, ad hoc analysis, and data capture initiatives
  • Work with external and internal creative resources to develop effective designs for all marketing communications and supporting digital experiences
  • Manage and optimize the design, content, layout, customer segmentation and messaging strategies of marketing communications
  • Manage the direct, email, and mobile campaign development and QA process including proofing list pulls and creative
50

CRM Marketing Manager Resume Examples & Samples

  • Direct the design, customer segmentation, messaging, analytics and test-and-learn strategies for all email marketing communications
  • Drive strategy, assisting development and execution of outbound email campaigns that are aligned with overall merchandising strategy and continually working to improve performance metrics and deepen customer relationships
  • Support a strategic customer contact strategy that is focused on key customer segments and designed to enhance customer lifetime value and encourage retention
  • Utilize aggressive testing to maximize campaign performance and isolated campaign-driver effectiveness
  • Serve as a key partner in the development and integration of CRM into marketing capabilities, leveraging data to develop new messaging strategies, foster new ideas, cultivate concepts and create actionable next steps for implementation
  • Continually research and seek out more effective processes to improve overall programs and be able to effectively drive new initiatives successfully and efficiently through to conclusion
  • Work with on-staff operations experts and third party vendors to identify and troubleshoot problems, and identify and execute against enhancement opportunities
  • Forecast annual goals for revenue and customer response rates, and meet the goals, taking corrective actions as necessary
  • Lead monthly and seasonal analysis and review of all owned email results and programs
  • Responsible for assembly, creation and delivery of campaign briefs, including all specific links and offers necessary for the creative development
  • Manage special email requests for internal clients and coordinate timeline and deliverables
  • Knowledge of best practices for database and email marketing ¿ email distribution, dynamic content, A/B testing methodologies, deliverability, performance metrics, CAN-SPAM laws, list segmentation, and database hygiene
  • Experience leading the development, testing and implementation of automated and event triggered email programs
  • Unique balance of disciplined strategic thinking, creative passion, and a willingness to be hands-on, while being able to stay ¿above the fray¿ to ensure goals are being hit
  • Highly data driven. However, you are comfortable in an environment where objective and subjective measure of success both carry weight
  • Understand CRM systems/strategies and be able to translate this knowledge into solutions that increase our ability to dynamically personalize customer communications
  • Strong technical skills including HTML, in-depth understanding of email and various ESPs, and database marketing infrastructures & technologies
  • Must be proactive, and have the ability to work independently/efficiently and to thrive in a fast paced environment, as well as the ability to work collaboratively with cross-functional teams
  • Strong understanding of Internet-based consumer behavior
  • Excellent communication skills, including demonstrated proficiency in oral, writing and presentation abilities in a business-focused setting
  • Google Analytics and/or other web analytics experience is a plus
  • Excellent problem-solving and decision-making skills
  • Proficient with Microsoft Excel, Word, and PowerPoint
  • Bachelor’s degree in Marketing or Quantitative field such as economics, finance, statistics, or business. MBA a plus
  • Three to five years¿ experience in email marketing or online communications, international experience/knowledge preferred
51

Junior CRM & Marketing Technology Specialist Resume Examples & Samples

  • Collaborate with clients to fully understand business needs and develop strategies for utilizing CRM and marketing technology to fulfill those needs
  • Configure CRM and digital marketing applications to best match client needs
  • Train clients on effective use of CRM and marketing technology applications
  • Assist clients in analyzing and interpreting results of marketing campaigns
  • Serve as project manager for CRM and marketing technology projects, including helping develop budgets, staffing plans and timelines
  • At least 1-2 years of experience in configuring and administering CRM databases, preferably on the Salesforce.com platform
  • At least 1-2 years of experience in managing data (preferably contact-based data), including cleaning and standardizing data, de-duplicating records, importing data into CRM or other database applications
  • At least 1-2 years of experience in managing email marketing campaigns or other digital marketing efforts using a marketing technology platform such as Salesforce Marketing Cloud
  • A strong desire to write detailed documentation for database and marketing technology configurations
  • An eagerness to support clients with varying levels of expertise and sophistication for CRM and marketing technology
  • Experience managing email communications for marketing purposes, including analysis of results and strategy development
  • Working knowledge of HTML and inline CSS, especially in the context of creating email marketing campaigns
  • Salesforce Administrator certification is preferred but not required
  • Certification with a major email marketing platform (e.g., Salesforce Marketing Cloud, Adobe) is a plus
  • Familiarity with SQL and/or Apex are a plus
  • Experience in a fast-paced, deadline-oriented environment juggling multiple deliverables with multiple stakeholders; agency experience is a plus
52

CRM Marketing Campaign Specialist Resume Examples & Samples

  • Managing a global database of over 12 million users
  • Owning the campaign process from end to end for both email and mobile, including building schedule for each campaign, determining audience, briefing creative teams, building campaigns within marketing tools and reporting and optimizing based on results
  • Managing a campaign & lifecycle marketing program deployment roadmap
  • Implementing & ensuring adherence to Email, Mobile and CRM Marketing Best Practices
  • Working with analysts to ensure campaign and program tracking , reporting & optimization
  • 3+ years executing/managing email and mobile marketing campaigns, preferably with a digital or direct response agency, an ESP or a B2C entertainment or technology company
  • Experience with marketing automation/journey building tools and mobile platforms, preferably Salesforce Marketing Cloud and Localytics
  • Experience setting behavior-based lifecycle CRM programs
  • Analytical thinker with a firm understanding of email testing/optimization
  • Strong interpersonal, multi-tasking and problem-solving skills
  • Super strong attention to details, superior organizational skills
  • Ability to embrace and learn new technologies and systems
  • Understanding of effective email and mobile design, messaging, usability, and best practices
  • Strength in marketing analytics and metrics
  • Familiarity with email design and coding concepts (HTML, CSS, Dreamweaver, etc.)
  • Familiarity with marketing analytics tools such as Doubleclick, Omniture, Tableau, Google Analytics is a plus
53

CRM Marketing Manager Resume Examples & Samples

  • In partnership with APAC and Global, drive the planning and implementation of a world-class CRM platform and program in Australia
  • Define/refine segmentation and testing strategies both within and across multiple digital engagement channels to ensure customer database is segmented effectively for targeted marketing activities to optimize marketing spend and maximize consumer revenue
  • Create automated triggers based on customer purchase behaviours, as well as content for a user-friendly marketing learning agenda that is aligned to the needs of the business, the end user, and brand
  • In partnership with Customer Experience Manager, develop Customer Journey Mapping analysing touch points with the organization and maximizing loyalty opportunities
  • Define a holistic set of marketing metrics for Australia that allows for measurement and optimization at each stage along the path-to-purchase, in partnership with APAC. Report on these metrics through dashboard creation and internal communication of results and insights, and continuously optimize CRM program from these results and insights
  • Work with business and technology stakeholders, service providers and agencies to gather functional and technical requirements and optimize day-to-day operations; ensure data meets functional requirements, system compliance and interface specifications working closely with corporate IT
  • Ensure all business activities comply with the relevant Acts, legal demands, safety and ethical standards
  • Additional Consumer Marketing duties as needed; we are a quickly evolving company with a small and efficient team so be ready to pitch in wherever needed
  • Post-graduate or tertiary qualifications for Marketing Management, Quantitative Methods, Econometrics, Economics or Decision Sciences from a reputable university
  • AGILE training with SCRUM/Kanban exposure
  • Knowledge of Salesforce.com, Marketing Cloud, Synthesio (analytics), MS Dynamics and the Adobe suite is advantageous
  • Exposure to digital media, social and on and offsite analytics
  • Working knowledge of buyer behavior, path to purchase or decision science models
  • Experience in Medical Devices industry and/or working across markets would be an added advantage
  • Strategic, organized, detail-oriented, and results-oriented, with the ability to work in a fast-paced and dynamic environment
54

CRM Marketing Specialist Resume Examples & Samples

  • Implement lifecycle programs and marketing automation initiatives to increase engagement and add operational efficiencies
  • Collaborate with agency partners and support CRM manager in planning and executing CRM strategies
  • Document business rules and processes associated with the CRM platform and maintain documentation as needed
  • Assists with additional projects and performs other duties as assigned
  • Two or more years of marketing experience
  • Previous experience in Loyalty program and direct marketing B-to-B and B-to-C, retail and/or multi-channel marketing industry preferred
  • Elementary knowledge of HTML is a plus
  • LI-MV1
55

CRM Marketing Campaign Specialist Resume Examples & Samples

  • Assist in development of our CRM Campaigns (Consumers and Physicians) to acquire, retain and maximize value
  • Coordinate the testing, deployment, and optimization of CRM campaigns
  • Develop ad-hoc reports as requested by user groups or stakeholders
  • Admin duties as needed
  • Experience with enterprise CRM/Database/ESP platforms in an operational/executional capacity required
  • Previous experience with Adobe Campaign Manager a plus
56

CRM Marketing Manager Resume Examples & Samples

  • Use in-depth marketing industry knowledge, gather primary and secondary customer insights, collect database findings, and gain a deep understanding of internal business goals to develop impactful contact strategy, email content, landing pages, direct mail pieces, segmentation schemes, and email preferences while maintaining industry best practices including browser/client compatibility, appearance of subject lines, use of images, postal regulations, etc
  • Strong understanding of B2C Direct Marketing strategy & tactics, preferably in e-mail marketing for a retail, hospitality, or ski company
  • Experience working with email marketing tools – ExactTarget experience a plus
  • Experience querying customer data to generate marketing lists for customer communication either within ESP or via customer database – Aptos/Epicor experience a plus
  • Track record of developing data-driven multi-channel campaigns resulting in solid business results is necessary, including compiling and formulating analytical assessments
  • Has built and executed direct mail and email campaigns
  • Provide day to day operational and technical support for CRM system (Aptos/Epicor) including researching data issues, managing opt out lists, promotion set-up and day to day maintenance of CRM system
  • Experience working at both a corporate and retail/resort location preferred
  • Ability to work independently with minimal guidance
  • Has led campaigns that cover multiple time periods and multiple locations
57

CRM Marketing Analyst Resume Examples & Samples

  • Maintain the Loyalty program calendar and liaise with cross functional teams (Creative, Email, Planning) to ensure Loyalty promotions, messages, and events are executed in a timely fashion
  • Own regular performance reporting for the Loyalty program and support ad-hoc data requests
  • Support ongoing improvement and roadmap planning for the Loyalty program
  • Partner with the technology team to develop an improved process for marketing via push notification
  • Own regular performance reporting for the push notification channel and support ad-hoc data requests
  • Support package inserts, direct mail, and other direct to consumer print marketing initiatives by partnering with the internal creative team on content and layout and an external mail house on printing and delivery
  • Own performance analysis on package inserts, direct mail, and other direct to consumer print marketing initiatives
  • Design and build automated CRM dashboards to drive awareness and familiarity of key metrics
  • Provide customer insights for regularly scheduled business reviews and as-needed requests
  • Utilize customer insights to suggest targeted retention marketing and lifecycle programs and work cross-functionally to support execution for approved programs
  • Develop competitive intelligence insights for direct to consumer initiatives
  • 2+ years of work experience in customer marketing, direct mail, Loyalty, or other related field
  • Technical and systems savvy; Comfortable working in CRM tools and analytics environments (e.g. BI, Oracle, SAP, SPSS, SAS)
  • Advanced Excel and data modeling experience to glean insights/patterns from data sets
  • Strong interpersonal, partnership and management skills
  • Superb project management skills including excellent multi-tasking, prioritization and organization skills
  • Bachelor's degree with strong academic performance in a quantitative field such as Marketing, Finance, Statistics or Economics
  • Prior experience in Customer Analytics, E-commerce/Mobile
  • Ability to write queries across large volumes of data and/or basic understanding of SQL concepts
  • Experience with SPSS
  • Hands-on, "get-it-done," results-driven mentality
  • Understanding of Internet-based consumer behavior and direct-marketing principles including AB test design and analytics
  • Comfortable with ambiguity and creating processes to drive progress