CRM Marketing Cover Letter

I submit this application to express my sincere interest in the CRM marketing position.

Previously, I was responsible for ongoing support of the CRM and CPQ applications, monitor commercial opportunities and input quotes, identify gaps and propose system enhancements.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• An understanding of systems and integration
• Service minded and patient
• Direct experience working with Marketing Automation solutions such as ExactTarget, Marketo, Adobe, Eloqua or others
• Technical background and is comfortable interrogating APIs using Postman, CURL or other tools
• Track record of building integrations with other systems
• Comfortable leading ad-hoc design discussions in front of a whiteboard
• Experience with digital analytics systems (Coremetrics and/or Google Analytics)
• Highly Proficient in HTML, MS-Office (Word, Excel, PowerPoint), Adobe Suite (including Photoshop, Dreamweaver, and Illustrator.)

I am excited to be applying for the position of CRM marketing. Please accept this letter and the attached resume as my interest in this position.

In the previous role, I was responsible for project management support for various CRM activities, including technology enhancements, new capability launch, and pilot tests.

My experience is an excellent fit for the list of requirements in this job:

• Be able to develop and publish dashboards and insights summaries to share with leadership (marketing and sales)
• Be a fast Learner who is eager to dive into the data and expand their analytics skills
• Past experience with A/B testing (knowledge of, execution)
• Experience with working with large databases
• Create automated triggers based on customer purchase behaviours, content for a user-friendly marketing learning agenda that is aligned to the needs of the business, the end user, and brand
• Define a holistic set of marketing metrics for Australia that allows for measurement and optimization at each stage along the path-to-purchase, in partnership with APAC
• Proficient in English and a second Asian language (preferably in Mandarin)
• Experience in project management events management

I submit this application to express my sincere interest in the CRM marketing position.

Previously, I was responsible for input and support the launch of new CRM capability including Fan Identity, DMP, and Fan Registration programs.

My experience is an excellent fit for the list of requirements in this job:

• Experienced data-driven marketer capable of concepting, developing and executing performance-based high-volume integrated email marketing and mobile push programs
• Proficient in Salesforce Marketing Cloud, Exact Target or comparable ESP
• Experience with Tableau and/or Omniture analytics, with knowledge of email marketing and mobile push KPIs and benchmarks
• Background in CRM and marketing automation, preferably in entertainment, media, publishing, subscription-based business and/or eCommerce
• Posses a Creative Approach to Problem Solving
• Able to articulate themes identified and present strategic suggestions to company leadership
• Be a subject matter expert for Pega’s Customer Engagement solutions for CRM
• Synthesize market intelligence & customer insights to develop a deep understanding of our market and customer segments

I submit this application to express my sincere interest in the CRM marketing position.

Previously, I was responsible for ongoing support and troubleshooting of Microsoft D365 CRM and integrated applications.

Please consider my experience and qualifications for this position:

• Develop deep relationships with Product Management, Product Marketing and Industry teams to maintain role as trusted partner
• Bachelor's in Economics, management, business or related field
• Disruptive business innovator
• ExactTarget, Aptos / Epicor, Microsoft Office (including Excel and Access), Adobe Dream Weaver, Adobe Illustrator, HTML, Adobe Analytics, Microsoft SQL Language/Server, Alteryx
• Identify opportunities and/or data elements to enhance the customer database and work closely with the IT team on implementation, including List Hygiene and cleansing for email and DM
• Be able to analyze large volumes of customer data and use it to inform how to define client strategies to grow business
• Own the responsibility of analyzing & leveraging existing analytics work to uncover new insights and opportunities
• Past experience performing ad-hoc analysis to answer strategic business questions

In response to your job posting for CRM marketing, I am including this letter and my resume for your review.

In the previous role, I was responsible for oversight to the business stakeholders regarding CRM solution architecture, design, configuration, and implementation.

My experience is an excellent fit for the list of requirements in this job:

• Familiar with content marketing/ creative development and production processes
• Adapt well to fast-paced environment
• Confident and able to work with all levels of employees / executives
• Strong familiarity with email best practices and other digital marketing strategies (re-targeting, social, in app and push notifications)
• ExactTarget, Aptos / Epicor, Microsoft Office (including Excel and Access), Adobe Dream Weaver, Adobe Illustrator, HTML, Adobe Analytics, Microsoft SQL Language/Server or similar (preferred)
• A confident and polished approach to managing a team in a dynamic environment
• Strong organizational, problem solving, project management and strategic skills with a process-focused mindset
• Comprehensive understanding of digital marketing (web, social)