CRM Marketing Job Description

CRM Marketing Job Description

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CRM marketing provides management and ownership of the end-to-end email campaign process including vendor management, completing required forms, review of proofs in desktop and mobile environments, and approves deployments. Provides in-depth knowledge of CRM systems such as the Microsoft Dynamics CRM application and evaluate customer’s business processes against the standard CRM functionality.

CRM Marketing Duties & Responsibilities

To write an effective CRM marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included CRM marketing job description templates that you can modify and use.

Sample responsibilities for this position include:

Seek out & evaluate new prospecting sources existing sources to make recommendations to improve existing programs or create new ones
Define requirements underpinning the integration of HP’s new ecommerce platform to external vendors and internal databases
Develop a best in class email campaign management and automation environment that can be leveraged in a consistent manner on a global scale
Implement complex business rules in support of trigger and lifecyle programs, and overall customer contact strategy
Ensure HP manages customer data across global customer touch points, internal and vendor systems with proper hygiene, cross-system synchronization, gating, score carding, privacy compliance and PII data security practices
Enable HP advanced customer analytics and customer modeling to optimize customer interaction, response and conversion
Carry out advanced customer profile and segment analysis with an aim to provide elaborate insights into HP installed base behavior
Several years' experience in a leadership role within digital marketing, preferably within financial or automotive industries
Solid experience with digital platforms (Content Management System, Broadcast Email, SEM, ideally Google Adwords, Web Analytics and Mobile)
A talent for copywriting (website and email)

CRM Marketing Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for CRM Marketing

List any licenses or certifications required by the position: CRM, CWA, PMP, ITIL, CBAP, CSPO, PMO, CCDS, IBHRE, MBA

Education for CRM Marketing

Typically a job would require a certain level of education.

Employers hiring for the CRM marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Communications, Computer Science, MBA, Economics, Business/Administration, Management, Statistics, Education

Skills for CRM Marketing

Desired skills for CRM marketing include:

SQL
HTML
Clinical concepts and conditions
Healthcare
Pharmacy
Excel
Excel and PowerPoint
Microsoft Office applications
CSS
CRM programme design and implementation

Desired experience for CRM marketing includes:

Prior retail/ ecommerce experience a huge plus
Strong understanding of data analysis, implementation of data-driven solutions, statistical and predictive analytics, and enterprise data management
Prior experience managing the data environment supporting complex and dynamic marketing campaigns
Must be able to work adeptly in a matrix environment, being both a strong team player and working independently as needed
A track-record in taking ownership for the end-result and measuring the impact of activities against business objectives
Understanding of email marketing best practices and response optimization techniques

CRM Marketing Examples

1

CRM Marketing Job Description

Job Description Example
Our company is looking for a CRM marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for CRM marketing
  • Own the implementation of and provide ongoing support for marketing automation activities
  • Partner with eCRM team, partners, and stakeholders to develop testing framework and see projects through from conception to execution
  • Manage the integrity of the marketing data
  • Analyze effectiveness of business and marketing efforts by measuring key criteria and metrics including category tracking, brand tracking, other consumer insights, associate feedback, traffic & conversion, transactions, , transforming insights in to constant optimization efforts
  • Manage email deliverability for B&N
  • Contribute to the upcoming loyalty program launch (production and execution of the tests plan, reporting requirements)
  • Use in depth marketing industry knowledge, gather primary and secondary customer insights, collect database findings, and gain a deep understanding of internal business goals to develop impactful contact strategy, email content, landing pages, direct mail pieces, segmentation schemes, and email preferences while maintaining industry best practices including browser/client compatibility, appearance of subject lines, use of images, postal regulations
  • Implement marketing campaigns including developing and communicating targeting impacts with internal teams while collaborating on testing strategy that align with driving business needs
  • Analyze and communicate data driven insights to develop recommendations to improve the productivity of targeting, frequency of contact, regardless of channel
  • Assist the team with other CRM efforts including email, direct mail and phone lists for events, event reports, and ad-hoc reports
Qualifications for CRM marketing
  • Minimum 1 year of CRM, app, or email marketing and campaign execution experience
  • Working knowledge of CRM marketing best practices and metrics
  • Cheetahmail, Appboy, and/or Unica experience a plus
  • Computer knowledge and proficiency in Microsoft applications
  • Working knowledge of email marketing platforms similar to Silverpop, Exact Target, Mail Chimp
  • Bachelor’s Degree in Business and/or Marketing
2

CRM Marketing Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of CRM marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for CRM marketing
  • Applies experimental design, test and learn methodologies and performs statistical analysis (significance tests, segmentation, regression, decision tree ) where needed to optimize strategies
  • Act as point of contact with CRM suppliers
  • Provide regular dashboard reporting to support the marketing team
  • Provide recommendations and implement approved process enhancements to aid with the efficiency and accuracy of report development
  • Act as the back up to the email Marketing Analyst
  • Devise global CRM marketing strategy from concept to analysis to educate, nurture and retain customers through email, eNewsletters
  • Manage on-going execution and implementation of email strategy - including one-offs, automation, customer journey creation
  • Oversees the strategy, development & execution of email campaigns
  • Own and drive analytics for the email marketing program - find answers, draw hypotheses, propose tests to validate existing best practices or introduce new ones
Qualifications for CRM marketing
  • Capable self-manager able to give constructive criticism, encourage teammates, and celebrate team successes
  • Previous credible experience of CRM / direct marketing and email campaign management
  • Accurate, systematic and methodical approach
  • Ability to plan, organise and prioritise to meet key deadlines
  • Good commercial and aesthetic awareness with a high level of attention to detail
  • Ability to thrive in an international matrix organization
3

CRM Marketing Job Description

Job Description Example
Our company is looking to fill the role of CRM marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for CRM marketing
  • Develop email segmentation requirements and suppression rules for each email campaign
  • Collaborate with CRM team to schedule B2B emails and ensure maintaining timely execution of all UO & stakeholders programs while partnering with stakeholders on scheduling & prioritization
  • Manage the integrity of B2B email deliverability including, contact frequency governance, vendor relationship, testing email content deliverability performance, in-box render testing, and troubleshooting deployment issues
  • Develop and document business rules for B2B email campaigns including source systems, criteria, suppressions, tracking parameters, frequencies and timing
  • Acts as the subject matter expert for B2B email marketing and ensure utilization of best practices that optimize deliverability and keeps up on the latest tools, trends and techniques in email marketing
  • Assist with the implementation and the execution of all consumer direct mail, email and personalized web marketing campaigns to deliver against business goals set by the Resort Sales and Marketing Team
  • Ensures email deployment team is maintaining integrity of email deliverability, testing email content, deliverability performance, in-box render testing, and troubleshooting deployment issues
  • Proactively monitor competitive market information and performance of email campaigns to make effective strategic decisions and campaign adjustments
  • Oversee all campaign targeting, execution, and reporting for the US business
  • Develop business goals and strategic vision for growth, retention, and engagement of CRM program subscribers
Qualifications for CRM marketing
  • Experience working at an ESP, deliverability monitoring service, advertising agency, or advertising technology company strongly preferred
  • Experience working with Return Path and/or other services and tools a plus
  • Proven experience developing and executing strategies to improve email deliverability or alternatively improving the effectiveness of advertising campaigns a plus
  • High competence in analysis and interpretation of information and data
  • Highly self-motivated and able to work to set deadlines
  • Awareness of the current Marketing sectors and up-to-date with all current media and marketing trends and tools
4

CRM Marketing Job Description

Job Description Example
Our growing company is looking to fill the role of CRM marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for CRM marketing
  • Ownership of selection, implementation and management of email service providers, templates, dynamic content, personalization and marketing automation software
  • Receive and review analytical reporting to measure marketing effectiveness on a program level
  • Understanding of marketing databases and EDWs in order to generate customized marketing lists and output customized segmentation
  • Accountable for driving the Whistles CRM strategy, including
  • Create, test and refine automated, multi-touch, targeted customer lifecycle email marketing programs that promote customer loyalty, re-engage lapsed customers, and drive new customer acquisition
  • Work with the external email vendor to understand developments and best practice in email marketing use of modular templates, dynamic content, recommendations, and present opportunities to management team
  • Manage the scheduling, testing and deployment of all customer emails and ensuring that everything is on brand and delivered within agreed timelines
  • Present CRM plans to the wider business
  • Track the weekly performance of campaign KPIs against the team targets and communicating results out to the CRM team and the wider business
  • Own campaign targets, monitor and adapt plans to keep in-line with business objectives and market changes/trends
Qualifications for CRM marketing
  • Working knowledge of databases, Access, and Microsoft suites, and BI tools like Microstrategy as plus
  • 2 years of experience in a marketing or related role using Salesforce either as a user or as an administrator
  • Technical aptitude to comprehend and collaborate on improving marketing platforms, processes, and data with internal and external resources
  • Innate ability to learn technical systems the ability to problem solve and think outside the box
  • Excellent communication skills, with the ability to inspire collaboration across all organizational levels
  • A positive attitude, willingness to pitch-in and good sense of humor
5

CRM Marketing Job Description

Job Description Example
Our company is looking for a CRM marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for CRM marketing
  • Work with the Data Team to effectively track and report against team KPIs
  • Work cross functionally with trade marketing, commercial teams and suppliers to deliver supported events, promotions and range change strategies
  • 3+ Years data marketing/CRM experience, including email marketing (preferably client side) across the lifecycle (acquire, keep and grow)
  • Retail marketing background (preferred)
  • Personable & approachable, building strong relationships within the team and within the wider Group Business & market focused in order to deliver the right results to the business
  • Manages lead tracking in conjunction with Sales and agency partners to ensure all television, direct mail, print, email and digital leads are routed appropriately and maintain accurate campaign attribution
  • Works with Sales Enablement team and developers to conduct testing/QA for CRM-related projects
  • Fully manages Contact Center relationship, phone line set-up, and troubleshooting
  • Manages fulfillment center process for various campaigns
  • Attends educational courses and conducts self-initiated research in order to maintain a full understanding of the CRM system and its capabilities
Qualifications for CRM marketing
  • Ability to work autonomously and to deadlines
  • Minimum of 5-7 years experience in online email/CRM marketing and consumer promotions
  • 3-5 years marketing experience in Travel & Hospitality preferred
  • Development of CRM marketing strategies involving email, lead generation, mobile, and social marketing
  • Direct Marketing experience with large scale complex programs
  • 4+ years experience utilizing Google Analytics and/or Adobe Analytics/Omniture platforms

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