Analyst, CRM Job Description

Analyst, CRM Job Description

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Analyst, CRM provides a leadership role for the work group through advanced knowledge in his/her area of accounting specialization.

Analyst, CRM Duties & Responsibilities

To write an effective analyst, CRM job description, begin by listing detailed duties, responsibilities and expectations. We have included analyst, CRM job description templates that you can modify and use.

Sample responsibilities for this position include:

Generate reports, statistics and analysis around existing customer activities
Perform ad hoc analyses, as needed, to support client relationship marketing efforts, and to answer questions from brand and corporate requestors of client contact and performance information
Track and report on the behavior and journey of our clients over extended periods of time
Provide insight and analysis to the Loyalty team on the Welcome Rewards Loyalty Program performance
Conduct ad-hoc analysis to better understand customer long term value and its drivers
Use Campaign Management software and other database tools to execute client data for direct mail, email, telephone or other direct marketing campaigns
For all client contact campaigns, ensure that all government regulations, corporate policies, acceptable industry practices, and the clients’ wishes are adhered to
Create and hold out appropriate control groups in order to accurately measure the incremental campaign and client impact to the business
Develop and recommend relationship marketing campaign quantities for appropriate relationship marketing initiatives
Work directly with Marketing to identify appropriate offer, creative and segmentation testing and control group creation for direct client contact campaigns

Analyst, CRM Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Analyst, CRM

List any licenses or certifications required by the position: SAP, CRM, SFDC, SAS, ITIL, MS, SQL, BASE, PMP, S/HANA

Education for Analyst, CRM

Typically a job would require a certain level of education.

Employers hiring for the analyst, CRM job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Business, Computer Science, Marketing, Statistics, Technical, Economics, Engineering, Education, Mathematics, Finance

Skills for Analyst, CRM

Desired skills for analyst, CRM include:

Excel
Word
Power Point and Visio 2010
His/her area of specialization
SQL
Microsoft Office
Statistics
Visualforce
Apex
Architecture

Desired experience for analyst, CRM includes:

5+ years analytical experience in a marketing, retail or financial position
Balances desire for quantitative rigor with realities of inconsistent business dat
Knowledge of campaign tools (IBM (Unica) Campaign, Aprimo Relationship Manager, etc)
5+ years of relevant analytical experience or equivalent education
Develop, produce and deliver campaign analytics by campaign, segment, offer and format using industry best practices and methods
Generate executive summaries of key points and recommended next steps

Analyst, CRM Examples

1

Analyst, CRM Job Description

Job Description Example
Our company is looking to fill the role of analyst, CRM. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for analyst, CRM
  • Work closely with the Marketing Managers, Personal Shopping, Customer Care and PR to scope and develop regular analysis and/or reporting packs to support their departments
  • Build segments and generate customer lists for direct marketing projects and online marketing activities
  • Manage data cleansing as necessary to help develop an archive of useable mailing addresses for large-scale direct mail projects
  • Evaluate marketing and loyalty activities in terms of effectiveness and profitability
  • Tracking effectiveness against clear ROI measures
  • Design a segmentation model, recommend targeted activities and measure efficiency
  • Develop data mining and customer profiling
  • Develop new analytical techniques and statistical/predictive models to increase effectiveness of marketing activities and improve customer retention
  • Assist in definition of requirements and Implementation of a marketing campaign management system
  • Improve customer data visibility to the business
Qualifications for analyst, CRM
  • Implement new reporting tools to facilitate customer analysis
  • Coordinate customer data capture and ensure database is kept up-to-date and clean by liaising with IT and with various data collection points
  • Experience in CRM is a must
  • Solid Analytical background in at LEAST one of the following areas
  • Excellent communication skills and ability to present complex data clearly to senior managers across the business
  • Works independently in a structured manner
2

Analyst, CRM Job Description

Job Description Example
Our company is looking to fill the role of analyst, CRM. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for analyst, CRM
  • Data and customer account research
  • Data governance/integrity activities and follow-up
  • Proactively communicate and collaborate with internal users to analyze technology needs and functional requirements
  • Recommending analytics and research requirements to clients, and working with the account and strategy teams to ensure that our solutions are insight led
  • Partner with IT to enhance analytic capabilities and ensure data integrity
  • Work closely with the Marketing teams to scope and develop regular analysis and/or reporting packs to support their departments
  • Conduct analysis of complex data-sets in order to understand, define and monitor KPIs which drive customer journeys
  • Set up reporting and dashboards for key ecommerce customer journeys including acquisition, retention and cross-selling
  • Report and analyse on promotions performance and any other ad hoc marketing information needs and deliver effective and accurate presentation of results, insights and recommendations
  • Assist with qualitative and quantitative research projects to provide insight and intelligence on how to improve the customer experience
Qualifications for analyst, CRM
  • Critical thinking- capable of delivering thoughtful and innovative CRM strategies
  • Must have above intermediate to expert administrative knowledge of all Windows systems to include Server 2003, 2008, XP, and Windows 7
  • Must be a quick learner and willingness to think “outside the box”
  • Knowledge of VBA is an advantage
  • Must be detail-oriented, deadline driven, and able to multi-task
  • Ability to interpret the data to identify issues and raise concern if the data doesn’t make sense
3

Analyst, CRM Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of analyst, CRM. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for analyst, CRM
  • Work with business users to gather and document business requirements for system changes and required solutions and align customer’s business processes with SAP functionality
  • Work with business functions to maintain system integrity across EMEA (user interface config changes)
  • Ensure consistent high level of support services
  • Engage in change/enhancement and project implementation activities
  • Assist in off hours on call support (respond to USD tickets and alerts per agreed guidelines)
  • Be responsible for user support to troubleshoot, investigate, analyze and solve software problem
  • Understand middleware components and escalate issues to middleware teams as appropriate (WebMethods)Support system testing activities during technical releases and application enhancement
  • Provide vendors with direct mail mailing lists
  • 25% Automate and develop new reporting
  • 20% Presentation of findings and analysis
Qualifications for analyst, CRM
  • Bachelor’s Degree in Quantitative Area (Statistics, Economics, Finance, Business, Market Research)
  • Expert knowledge of Salesforce Marketing Cloud (specifically ExactTarget) is required
  • Experience in analysis and reporting across all direct channels, customer behavior and value analytics
  • Minimum 5 years of marketing reporting experience in marketing, retail or a related field
  • Knowledge and understanding of relational databases and experience with data mining
  • Ability to manage multiple projects simultaneously with a high degree of attention to detail
4

Analyst, CRM Job Description

Job Description Example
Our company is searching for experienced candidates for the position of analyst, CRM. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for analyst, CRM
  • Work with PMs and SQA – Process and Tools team to ensure appropriate usage model are selected for specific software delivery projects
  • The new system produced 'collections of rates' that correctly revalue designated subsets CFM deals
  • Working to the milestones as published in the rollout plan
  • Switching key downstream applications to use the new system rates
  • Completion of the CFM rollout
  • Partner with the Senior Director of Analytics & Digital in the development of custom features to increase usability and functionality of the system
  • Working with Product Owner-- numerous other stakeholders--to elicit, clarify, elaborate, synthesize, simplify and organize requirements in the form of user stories for Admissions, Student and Faculty Support business processes
  • Daily/Weekly Tier Meetings, Cross Functional Connect (Sales Activity, Demand, Finance ) * Regular data quality maintenance and integrity
  • Review and agree requirements, epics, user-stories and designs with relevant business owners
  • Develop weekly and monthly KPI and dashboard reporting to measurement customer segment behavioral analytics, demographic profiles, contact analysis and database composition to share with key stakeholders and provide actionable insights and opportunities from that data
Qualifications for analyst, CRM
  • And excellent understanding of data mining (ideally SQL)
  • Ability to present complex data clearly and confidently to senior managers across the business
  • Flexible with the ability to react positively and to evolving business requirements
  • An understanding of online, email and direct marketing channels is preferable
  • Scientific and inquisitive mindset
  • Ability to interact cross-functionally with internal departments and third party vendors while consistently meeting deadlines
5

Analyst, CRM Job Description

Job Description Example
Our growing company is looking for an analyst, CRM. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for analyst, CRM
  • Customer insight and data mining
  • Propensity and retention statistical model development
  • Frequent validation, refreshing and cleansing of information using a variety of data sources
  • Monitor data quality and governance
  • Propose action plans to improve data
  • Identify areas for data enrichment
  • Align data metrics with corporate information strategy
  • Manage data dictionary
  • Maintain data governance policies
  • Maintain business rules on data
Qualifications for analyst, CRM
  • High degree of proficiency with SQL, SAS/BASE or SAS Enterprise Guide (EG) in conducting analysis
  • Proficiency with SQL to analyze, manipulate data, investigate data problems, and develop reports highly desired
  • University student in Business or Marketing related discipline
  • Minimum 2 years of relevant experience in multi-national companies, experience from premium brands will be a definite advantage
  • Strong analytical skills with ability to deliver insightful ideas, excited to draw findings from figures
  • Proactive, responsible, attention to detail and a good team player

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