Senior Manager, CRM Job Description

Senior Manager, CRM Job Description

195 votes for Senior Manager, CRM
Senior manager, CRM provides guidance on functional solution architecture and design, application and integration development best practices, enterprise architecture standards, environment management, and Salesforce Marketing Cloud platform education.

Senior Manager, CRM Duties & Responsibilities

To write an effective senior manager, CRM job description, begin by listing detailed duties, responsibilities and expectations. We have included senior manager, CRM job description templates that you can modify and use.

Sample responsibilities for this position include:

Mentor and manage teams of Managers and Junior Consultants to be able to keep project on time QA of work done by the team
Manage multi-channel best practices including partnering with multiple brands and brand managers and execution of marketing and triggered-based campaign that drive incremental and ROI for the business leveraging industry best practices
This role will be responsible for developing programmatic, omni-channel customer journeys via test and learn initiatives, deriving insights from post-campaign analyses, and sharing recommendations with key stakeholders across the marketing organization and global regions
Account/vendor relationship management involved with managing and evaluating the data and creative strategies with agencies and/or internal departments to deliver against the overall strategy and program objectives related to audience, branding, messaging, offer and design to impact response and drive ROI and retention for the business
Ensure CRM/consumer engagement is integrated in everything the category will conduct that involves consumer engagement from, maximizing every opportunity to capture consumer data World Cup, product launch campaigns, brand campaigns etc
The individual will share the category KPI’s – annual acquisition targets, revenue and NPS score
Lead the strategy, development and execution of multichannel customer journey initiatives
Derive insights from post-campaign analyses, database mining, web analytics and test and learn initiatives to drive and optimize customer loyalty, acquisition, retention, personalization and promotional strategies
Driving and improving DTC communication and programs on a global level, focusing on retail and eCom
Work with business partners to define new projects and design solutions that increase the ROI of marketing campaigns

Senior Manager, CRM Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Senior Manager, CRM

List any licenses or certifications required by the position: PMP, CWA, MBA, CSSA, CSA, PRPC, CCMP-F, DIA, ITIL

Education for Senior Manager, CRM

Typically a job would require a certain level of education.

Employers hiring for the senior manager, CRM job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Computer Science, Engineering, MBA, Education, Business/Administration, Technical, Communications, Management

Skills for Senior Manager, CRM

Desired skills for senior manager, CRM include:

CMM and audit requirements
IT Standards
Marketing demand generation best practices
Mobile Application development
SalesForce Marketing Cloud

Desired experience for senior manager, CRM includes:

Develop and manage project plans for the technical implementation of data integration and software development projects
Communicate project goals, risks, and progress to key stakeholders and team members consistently and transparently
Mentor junior team members to improve their understanding of business goals and technology ecosystems
Lead the development of program content the collaboration with local BU heads, Brand Activation and DTC to ensure brand affinity and revenue opportunities are optimised P/L understanding
Champion relationships with internal stakeholders who will be fundamental to the success of a loyalty programme Retail, Wholesale and eCom leadership teams
Work with our technology and data teams to understand platform capabilities and operations

Senior Manager, CRM Examples


Senior Manager, CRM Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of senior manager, CRM. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for senior manager, CRM
  • Act as the leader and advocate for new marketing automation technology, partnering across teams to develop best in class solutions that create efficiencies and new ways of communicating with customers
  • Be responsible for a team that manages customer level selection, forecasting, post program analysis and execution of all multi-channel direct to consumer marketing campaigns to drive future strategies
  • Bachelor’s degree, preferably in Data Science, Information Technology, Business, Marketing or quantitative fields like Economics, Mathematics
  • Minimum 7 years experience in direct marketing, database marketing, or analytics
  • Improve efficiency and effectiveness and attract and retain talented staff by providing challenging opportunities, and recognizing and rewarding excellence
  • Work with business and marketing teams to develop test and measurement plans for new and innovative CRM activities
  • Serve as CRM Strategy subject matter expert for agency partners and key internal stakeholders globally
  • Develop strong relationships across UA to infuse CRM strategy in a consistent and effective manner and facilitate knowledge sharing
  • Drive growth and quality of the customer database
  • Oversee e-mail marketing and loyalty programs across brands
Qualifications for senior manager, CRM
  • Knowledge of statistics(ANOVA, CHAID, test design, regression analysis )
  • Bachelor’s degree with 4-5 years of related experience, MBA preferred
  • SQL or SAS programming skills
  • A demonstrated ability to influence cross-functional and senior management to impact decision-making is required demonstrated track record in identifying winning consumer insights, growth opportunities, and priorities is required
  • Bachelor’s degree, with advanced degree a plus
  • 8+ years of CRM / Campaign management experience, international experience is a merit

Senior Manager, CRM Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of senior manager, CRM. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for senior manager, CRM
  • Design and execute the most effective communication & engagement programs for the specific segments, including welcome, re-activation, cross- and up- selling, moving customers up the value ladder
  • Own overall metrics tracking and program performance accountability
  • Lead in-depth analyses of campaign performance and customer data to drive customer insights and identity short, mid, and long term opportunities to drive growth and revenue
  • Oversee technical implementation of different technology modules and solutions
  • Develop & execute the CRM channel customer proposition for cross-functional strategic initiatives such as customer migrations, product enhancements and profit-maximisation initiatives
  • Develop compelling business cases and cost effectively grow customer databases through a wide variety of lead generation activity including site based initiatives, re-targeting, list-building, competitions, prize draws, Co-Reg and ‘viral’ activity
  • Monitor and evaluate the performance of all acquisition activity across multiple KPIs
  • Support regional teams with their local efforts to grow subscriber bases, measure success and ensure prompt global roll-out of learnings
  • Liaise with Product Team, Marketing Managers, Merchandising and Suppliers to develop and deliver compelling promotions
  • Provide regular reporting on the health of the subscriber base to ensure email & Push behaviour, activity, unsubs etc are accurately forecasted and closely monitored
Qualifications for senior manager, CRM
  • As a senior member of the team, the Senior Project Manager will partner with stakeholders at all levels, leveraging a deep knowledge of the asset management industry to deliver complete business solutions aligned with the strategic vision and corporate goals of our company
  • Initiatives managed by Sr
  • This position will be expected to oversee and manage the complete lifecycle of projects including oversight for all business, operations and technical efforts and related budgets The Senior Project Manager will institute an open and transparent communication environment for all project efforts across project team members, stakeholders and sponsors
  • As a dependency to project success, the Senior Project Manager will follow and champion the project management best practices and guideline as defined
  • The Senior Project Manager will participate in, and provided input to, the ongoing efforts to improve efficiency of the EPMO team and project management functions
  • Further the business goals through the direct management and execution of best-in-class projects / solutions

Senior Manager, CRM Job Description

Job Description Example
Our company is growing rapidly and is looking for a senior manager, CRM. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for senior manager, CRM
  • Architectural Instance strategy considering multi-org and global implementations
  • Object Model oversight
  • Integration architecture oversight for the platform
  • Accountable to initiative sponsors for schedule, budget, and quality of all solution elements
  • Collaborates cross-functionally to achieve objectives, schedules and budgets
  • Acts as the communications conduit to sponsors and steering committee and conducts periodic briefings/status updates
  • Collaborate with other departments (e.g.UX, engineering, QA, operations, ) to manage resources, timelines, and conflicts
  • Lead a global team of approximately 10 - 12 Business Analysts, aligning the team with the strategic initiatives that drive the company’s growth
  • Maintain relationships with primary business stakeholders across Finance, Sales, Marketing, and Customer Support to align on mutual goals
  • Translate business priorities into robust IT Systems and Architecture requirements
Qualifications for senior manager, CRM
  • The Senior Project Manager will execute and facilitate aid in the directing of strategy, business analysis, resource allocation and project management for strategic projects conducted, specifically the implementation of a Customer Relationship Management (CRM) system
  • Build strong relationships with business divisions and departments globally
  • Display, or actively gather, a detailed understanding for the business needs and objectives / related internal clients globally based on project
  • Manage and monitor all project deliverables to successful completion, leverage best practices and complete project artifacts as appropriate
  • Monitor project budget and resources while working with colleagues and project team members
  • Work with project team to allocate resources appropriately

Senior Manager, CRM Job Description

Job Description Example
Our company is searching for experienced candidates for the position of senior manager, CRM. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for senior manager, CRM
  • Develop a highly flexible and transparent team and culture which constantly engages with the business to ensure IT is focused on the right priorities and meeting business goals
  • Ensure clear accountability, targets, timelines and deliverables for each major initiative
  • Provide guidance on business process best practices across different functional areas
  • Lead on CRM strategy for Premier Inn, ensuring communications support brand objectives and are aligned with commercial strategy
  • Optimise the effectiveness of our core relationship communications channels (email, social) to drive customer lifetime value for all customers
  • Develop our communications systems capability across all channels and all stages of the customer journey
  • Define and measure success, instilling a culture of continuous improvement in the team
  • Drive business change through use of data and analysis
  • Optimise CRM communications through a thorough testing programme
  • Support other business areas with their communications to the registered user and subscriber base, particularly acquisition
Qualifications for senior manager, CRM
  • Ten more (10+) years of related project management experience within the asset management of financial services industry
  • Practical experience leading strategic, cross-functional, multi-year projects through all phases of delivery
  • Experience serving as the PM on at least on CRM implementation
  • Previous member of an Enterprise or Project Management Office preferred
  • Experience designing and delivering presentations and training to diverse audiences, including senior management, administrative staff members, technical and non-technical personnel, and clients
  • Bachelor’s Degree in a related field and/or comparable experience

Senior Manager, CRM Job Description

Job Description Example
Our growing company is looking for a senior manager, CRM. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for senior manager, CRM
  • Deliver solutions with high test automation and ensure deployments into production on demand and independent of interfacing products
  • Work collaboratively with other product/program managers and keep business stakeholders sufficiently involved during delivery of features
  • Develop real time and shared information delivery mechanisms like build radiators, dashboards and health metrics
  • Monitor the delivery metrics to spot trends and take appropriate actions in the spirit of relentless pursuit of quality
  • Create the right team comprising of poly-skilled people with ability to work across different technology stacks
  • Foster a culture whereby team members are empowered to make decisions in the best interest of the product and willingly take high personal accountability for their decisions & actions
  • Guide the team such that they embrace the constructs of a high-performing, self-organising team – ensuring team goals take precedence over individual goals
  • Facilitate intelligent risk taking and use every mistake as a team learning opportunity
  • Continuously communicate within the team to ensure clear visibility and understanding of their individual roles and growth aspirations
  • Lead by example and earn the respect of your team – use principles from ‘servant-leader’ concept
Qualifications for senior manager, CRM
  • Demonstrate MSCRM solution capabilities to the client
  • Conduct business process analysis and create Fit/Gap report
  • Experience with on-premises upgrades and Cloud upgrade/migrations
  • Create Solution design to address client business, interface and performance requirements
  • Advise on complex MS Dynamics CRM business cases and propose comprehensive solutions based on MS CRM, 3rd parties and customizations
  • Provide MS Dynamics SME expertise to client and mentor team members

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