CRM Manager Job Description
CRM manager
provides insights into data management including; database optimization, data acquisition, list/persona segmentation, data cleanliness & integrity within CRM & Marketing Automation databases.
CRM Manager Duties & Responsibilities
To write an effective CRM manager job description, begin by listing detailed duties, responsibilities and expectations. We have included CRM manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Manage the CRM IT and vendor relationships including, understanding how to leverage the CRM tools, including Epicor, Tableau, AdHoc Counts, and ESP
Work closely with the CRM agency to implement an integrated, division wide, omni-channel CRM & loyalty programme which drives retention and revenue whilst delivering true consumer utility
Coordinate the set-up of promotions in CRM – creating promo-codes, target lists and generating report recap
Assist in the development of CBK’s long-term CRM solution
Supervise one direct report focused on campaign brief development, partnership with creative teams and execution of multi-touch CRM communication vehicles
Lead activities across cross functional teams (Store Operations, Merchandise Planning, Customer Service, IT, Direct) to ensure operation coordination and flawless execution of CRM campaigns
Review performance reports and campaign hindsights, incorporating learnings into recommendations for future CRM programs
Sculpt dynamic and innovate cross-channel CRM campaigns to build relationships with key consumer segments
Manage multiple consumer journey plans to provide actionable insight into changing consumer behaviour and refine the CRM strategy accordingly
Test and trial new technologies and initiatives to ensure the Active Cosmetics Division is at the forefront of emerging CRM strategies
CRM Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for CRM Manager
List any licenses or certifications required by the position: PMP, CRM, ITIL, PMI, CRT, PM, CCDS, IBHRE, MBA, CE
Education for CRM Manager
Typically a job would require a certain level of education.
Employers hiring for the CRM manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, Computer Science, MBA, Education, Business/Administration, Management, Engineering, Technical, Communications
Skills for CRM Manager
Desired skills for CRM manager include:
Excel
Email marketing
SQL
HTML
CRM
Campaign management
Access and PowerPoint
CRM segmentation
Data mining
Database marketing
Desired experience for CRM manager includes:
Understanding of P&L, ROI analysis, , you have strong quantitative skills coupled with solid business foundation, particularly in direct marketing/customer loyalty
Improve customer/associate experiences through technology and the convergence of online and offline marketing activities
Identify opportunities to enrich the experiences of the customer/associate to generate customer loyalty
Collaborate with Integrated Marketing functional areas to activate the overarching brand engagement idea within direct to consumer channels
Recommend new test strategies to improve ROI and increase online & in-store sales
Innovate new content and delivery of relevant communications, with goal of maximizing effectiveness and reach of digital channels
CRM Manager Examples
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CRM Manager Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of CRM manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for CRM manager
- Responsible for global CRM systems integration and development strategy
- Partner with local CRM teams to ensure consistent global strategy and execution
- Working closely with our database vendor and other internal departments (production, CRM analytics, other marketing groups, ) to execute the mailings and analyze results
- Ensure CRM/consumer engagement is integrated in everything the category will conduct that involves consumer engagement from, maximizing every opportunity to capture consumer data Football World Cup, product launch campaigns, brand campaigns etc
- Help refine the CRM vision and strategy
- Managing the accurate and timely delivery of the CRM contact strategy for multiple brands across the Luxe Division including Lancome, YSL Beauty, Armani Beauty, Kiehl’s, Urban Decay, Clarisonic, Shu Uemura and Viktor and Rolf
- Be the Luxe guru on all aspects of email marketing
- Interpreting analytics and research into usuable insights, which inform strategic communication planning
- Lead customer engagement strategy, planning, optimization and measurement across assigned titles and build out customer journeys for the various aspects of the lifecycle based on attributes and play patterns of customers
- Create customer lifecycle marketing frameworks and programs to attract and retain gamers across assigned titles
Qualifications for CRM manager
- Manage day-to-day relationship for retail brands to deliver against Brand objectives
- Serve at single-point of contact for assigned brands, communicating ongoing updates of project status, results & learnings, broader industry trends
- Communicate brand priorities to external and internal partners to enable best execution of creative and targeting
- Manage timelines and proper execution of ideas within fast-paced, dynamic environment
- Establish program goals for assigned brands, emphasizing incremental impact and positive ROI
- Collaborative work style – internal, external, horizontally, vertically
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CRM Manager Job Description
Job Description Example
Our company is looking for a CRM manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for CRM manager
- Manage day to day and ongoing business rules definition, refinement and creation for CRM segmentation, on site personalization and product recommendation platforms and programs
- Overall responsibility for driving CRM performance through Retailer engagement & performance management
- Americas Contact Center performance including Sales Campaign Management Administration and Lead Qualification
- Support triggered email program tests, including test setup, validation, review with the analytics team, data collection & summary in the form of Excel reports & charts PowerPoint presentations
- Participate in cross-functional teams that address strategic business issues involving CRM, marketing, and sales operations
- Responsible for all administrative and technical aspects of SFDC, including associated policy/process development/adjustment, data migrations, data quality, data and systems integrations, third party applications and AppExchange products
- Responsible for implementing customized solutions that support business goals and drive key business decisions
- Seek out opportunities to utilize SFDC to improve processes and productivity, and make recommendations to support and organize scaling at a rapid pace
- Refine business requirements, set priorities, manage expectations, resolve issues, and work with other members of the technical team to deliver solutions
- Work with users to develop requirements for various initiatives, document those requirements, and build project charters and related project management oversight and implementation plan
Qualifications for CRM manager
- 10+ years of database management experience in marketing, retail or related field
- Financial and promotional analysis experience
- Experience in managing extract/transfer/load processes for customer databases
- Experience in managing database cleansing
- Exceptional quantitative skills coupled with solid business foundation, particularly in direct marketing/customer loyalty
- Proven track record in analytical segmentation, RFM, promotional testing, response analysis, ROI analysis, behavior modeling and measurement methodology
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CRM Manager Job Description
Job Description Example
Our company is hiring for a CRM manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for CRM manager
- Develop and manage business systems partnerships across campus(s), including CRM, Marketing, Events management, and Online portals based on the Salesforce platform
- Coordinate administration and manage the governance process for CRM with AAUM and partner units
- Provide high level training and technical support to CRM users
- Develop and maintain documentation for implementation process, utilization, and up-keep of CRM and related systems
- Act as the trusted, primary advisor to business units and 3rd party partners on all matters of CRM architecture, technology, and software development
- Collaborates with IT&S resources, as directed by the Director of CRM Technology Solutions, to plan, execute, and track data tasks associated with NCCM technology development and deployments
- Works directly with CRM Operations Analyst to identify system enhancements that will result in improved data quality
- Track key email metrics by various segments, establishing benchmarks for each
- Analyse findings, identify trends to share and recommend a course of action to the business on a weekly basis
- Manage the implementation of Luxe loyalty programmes with a focus on member enrollment, member benefits, promotion fulfillment, and programm reporting, performance and evolution
Qualifications for CRM manager
- Collaborating with analytics, brand, traditional marketing, on-line marketing
- Digital and interactive marketing teams to drive marketing effectiveness
- Across an enterprise
- The Manager must have the ability to build the respect of their team within the organization through effective interaction with all members of the business through effective and timely delivery of solutions to business requests
- Experience producing email campaigns or other digital advertising campaigns from beginning to end working with an email service provider (ESP) or advertising vendors
- Must have a minimum 3 years advertising / direct agency experience
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CRM Manager Job Description
Job Description Example
Our growing company is looking for a CRM manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for CRM manager
- Understands analytics to derive insights and build CRM strategies, while educating brand partners on the findings
- Create overall CRM strategy across all media channels and audience types to align with business goals and drive sales and traffic metrics for corporate-owned retail
- Maintain the functional areas of data management, accounts, contacts, leads, opportunities
- Manage data migration and data cleansing from existing applications and spreadsheets into new Salesforce.com applications
- Assist with the training of new and existing end users
- Create, execute and maintain automated customer communications at various stages of the customer lifecycle
- Assist in the design & implementation of APIs and web-based interfaces
- Manage outsourced Salesforce.com implementation partners as required
- Manage ongoing relationship with Salesforce.com
- Develop training materials and train users on Salesforce.com functionality
Qualifications for CRM manager
- Strong understanding of B2C direct marketing strategy & tactics required
- Demonstrated expertise with Salesforce.com
- Partner with stylist and customer care teams to provide top tier customer behavioural insights and develop elite VIP programs for our top tier customers
- Design, implement and launch a tiered spend-based loyalty program across all channels
- Stay at the cutting edge of CRM developments and innovation, and monitor competitor activity
- 3-5 years of experience in CRM role (deep knowledge of channels, platforms, relevant KPIs )
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CRM Manager Job Description
Job Description Example
Our growing company is hiring for a CRM manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for CRM manager
- Partnering closely with Marketing leadership and IT to build the right tools and resources to support CRM program
- Manage and continually optimize the creation and execution of all strategic and tactical elements of a portfolio of database marketing campaigns, including setting creative direction for in-house and external Creative teams, , campaign objectives, messaging, and potential templates
- Manage collaboration with brand partners CRM Database (Event, Channels, Crossfit boxes , FitGen & Active population, ) to increase QCS
- Collaborate with development team to create project plans and manage a portfolio of initiatives, varying in size and complexity
- Collaborate with the application development service provider, hosting service provider and other niche solution providers, (as necessary) to ensure that the architectural vision is realized in the technical specifications and code created
- Ability to elicit, document, and communicate business requirements to technical partners who will build new capabilities
- Provides input to the various NCCM teams during key software lifecycle phases
- Reports adherence (internally) to SLAs on a weekly basis
- Participates and provide input to master data management governance and design concepts
- Triages, tracks, and manages the data managed by the NCCM enterprise data management team
Qualifications for CRM manager
- Ability to work in a standalone role, able to exercise own initiative
- Luxury retail / agency background with experience serving luxury retail account is a MUST
- Happy working with a strong commercial outlook and the have ability to manage project delivery through internal and external stakeholders
- Experienced working in Publishing, Marketing, Advertising, Media operations
- Able to understand technical jargon and simplify this into plain language
- Capable of solving complex and detailed problems using an analytical and data driven approach