Manager, CRM Job Description

Manager, CRM Job Description

174 votes for Manager, CRM
Manager, CRM provides advisory to company’s management on emerging regulations and developments in industry, particularly in the field of medical device, food supplements and cosmetics.

Manager, CRM Duties & Responsibilities

To write an effective manager, CRM job description, begin by listing detailed duties, responsibilities and expectations. We have included manager, CRM job description templates that you can modify and use.

Sample responsibilities for this position include:

Define store client list and master list summary
Provide insight and analysis to support and validate organizational requests around customer behavior
Implement a customer segmentation strategy to drive the business including goals, contact frequency, offer, and baseline reporting by segment
Partner with brand marketing teams to define seasonal strategies and tactics
Grow and maintain the AEO Customer database through the development of acquisition, retention and win-back strategies centered around effective lifecycle management
Establish testing and learning agenda around customer segmentation, offer and creative formats
Review financial forecasts and respond to sales opportunities and risks
Other project and responsibilities as assigned
Develop propensity models for product uptake to influence and optimise Marketing Campaign activity
Improve customer life time value by defining a division wide CLV model

Manager, CRM Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Manager, CRM

List any licenses or certifications required by the position: PMP, CRM, ITIL, PMI, CRT, PM, CCDS, IBHRE, MBA, CE

Education for Manager, CRM

Typically a job would require a certain level of education.

Employers hiring for the manager, CRM job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, Computer Science, MBA, Education, Business/Administration, Management, Engineering, Technical, Communications

Skills for Manager, CRM

Desired skills for manager, CRM include:

Domestic regulations relative to the medical device industry
Medical device industry
Systems validation with the ability to prioritize requirements for risk-based validation testing based on impacting regulations
Industry and the competition continually seeking information from physicians
Microsoft Office Suite
Others to challenge
Both MacOS and Windows platforms

Desired experience for manager, CRM includes:

Partner with external and internal resources to provide synthesized learnings and overall measurement of direct marketing activities
Manage budget & forecasting for assigned brands
Manage external agency relationships to maximize efficiencies
Bechelor's college degree
Hands-on knowledge of email best practices, email deployment tools, and marketing tactics
Familiarity with PostUp, ExactTarget and/or Mail Chimp is a plus

Manager, CRM Examples


Manager, CRM Job Description

Job Description Example
Our innovative and growing company is hiring for a manager, CRM. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for manager, CRM
  • Incorporate specific tactical programs and/or content strategies in lifecycle plans to drive user engagement
  • Lead the strategy, development and execution of multichannel customer journey initiatives through being a relentless advocate for customer segmentation
  • Partner with applied analytics teams to wire customer data products into marketing and operational processes
  • Lead framework for post-campaign analyses, database mining, web analytics and test and learn initiatives to drive and optimize customer loyalty, acquisition, retention, personalization and promotional strategies
  • Provide customer level analysis through database profiling to help inform storytelling and influencing across the organization
  • Experience working with global teams in multiple geographies
  • Develop and plan the CVM value proposition available to stores, in partnership with Marketing, Copy and Service Productivity
  • Produce monthly portfolio of proposition to stores in the shape of the CVM menu
  • Develop and oversee delivery all of CVM tools, such as cards, festive catalogues and any special initiative tool
  • Be responsible for the management of the database to ensure that it is up-to-date, accurate, accessible, coded and segmented effectively, making continuous improvements to ensure the organisations data is 'clean,' used effectively to maximise long-term supporter contribution, has a high degree of integrity and that all processes are Data Protection compliant
Qualifications for manager, CRM
  • Experience implementing and managing initiatives driven by personalization, data, customer segmentation, engagement and LTV of customer
  • Proven ability to translate merchandising efforts into meaningful online campaigns
  • Strong organizational skills and the ability to work in a fast-paced environment required
  • Proven ability to collaborate and manage multiple projects while meeting strict deadlines required
  • Experience in full life cycle of development projects using SDLC processes such as waterfall, Agile
  • Experience in Level3 support/post production support for complex implementations/products

Manager, CRM Job Description

Job Description Example
Our company is hiring for a manager, CRM. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for manager, CRM
  • Work with third party vendors and end users to meet business needs through pre-qualified vendor selection and cross-project coordination
  • Provide quality assurance of ongoing projects
  • Facilitate meetings with executive level stakeholders to gather requirements and scope projects
  • Provide consultation to staff, management, and executives regarding Salesforce projects, serving as a resource for others, as needed
  • Responsible for the complete lifecycle deployment of customer solution through program and project management methodologies
  • Managing and optimising all trigger, campaign, product launch, event and tactical emails with a focus on creative, messaging, offer and data selection
  • Managing the email process workflow including planning the Luxe centralised email calendar
  • Ensuring timely completion of creative briefs, collaborating with local and global brand and digital teams on content, obtaining timely approvals on email content from key stakeholders and ensuring accurate Q&A while testing email assets
  • Optimising the customer journey by both liaising with web merchandising team and educating stakeholders
  • Daily interaction with agencies to deliver and optimise all email programmes
Qualifications for manager, CRM
  • Self-starter with minimal need for day to day supervision
  • 7+ years related experience in marketing or advertising
  • 5+ years CRM experience specific to a multi-channel brand
  • 1+ years supervisory experience preferred, but not required
  • Demonstrated experience building customized models for customer profiling, segmentation, and valuation
  • Can conceptualize and deliver customer incentives and associated matrix

Manager, CRM Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of manager, CRM. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for manager, CRM
  • Reporting and analysis, including daily volume monitoring, weekly channel revenue reporting by program and ad-hoc project data and test results analysis
  • Investigate email program errors & drive subsequent failure recovery efforts (ie, problem resolution responsibility)
  • Ownership of all business aspects of, including process workflow development, data migration exercises, systems integration models, AppExchange products, and data quality
  • Build and utilize a change management process to develop and implement new applications and updates to existing applications
  • Work with users to develop requirements for various initiatives, document those requirements, and build implementation plans
  • Manage current Service Cloud and Sales Cloud environments while assisting with the vision and standards for new solutions
  • Consult on architectural approach with product and development team
  • Act as a lead for all Salesforce integrations and Salesforce administration
  • Responsible for business and functional analysis, project management and risk analysis
  • Develop and maintain custom data input screens, reports, dashboards, validation rules, and workflow
Qualifications for manager, CRM
  • Provide ad hoc reporting for sales and management through Salesforce
  • Bachelor’s degree in Marketing, Finance or a related field
  • Ability to manage multiple projects simultaneously, ability to implement projects/initiatives effectively
  • Create and refine customer segmentation to drive qualified, timely and relevant communications
  • Partner with data science team to identify high potential customer attributes and work with third party vendors to enrich customer database and obtain lookalike prospects
  • Design, execute and report on CRM programs to drive existing customer retention and upwards migration through spend tiers re-engagement of lapsed customers

Manager, CRM Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of manager, CRM. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for manager, CRM
  • Govern and QA all communications and scheduling related to designated customer base prior to pushing campaigns into production
  • Develop and maintain business strategy for cross-systems data integrations, internal at AAUM and with enterprise level systems across campus and partner units
  • Help develop strategy to support analytics and reporting for AAUM teams
  • Help coordinate technology implementations and project rollouts with partner units, consultants, and AAUM stakeholders
  • Develop and maintain “service level agreements” for technology campus partnerships
  • Promote and advance technology utilization at AAUM
  • Share knowledge through internal communication and training opportunities
  • Support AAUM’s overall vision and mission
  • Support assessment of business and technology requirements in order to create solution architecture
  • Support creating technical designs by working closely with application development service provider(s) and IT
Qualifications for manager, CRM
  • Able to draw marketing budget plan and each ROI based on spending
  • Able to analyze ROI, find the reasons, and make proposal for improvement
  • 3 years of digital marketing and eCRM experience
  • Fluency in English (verbal)
  • Bachelor in Engineering, Science or Information Technology
  • Masters an asset

Manager, CRM Job Description

Job Description Example
Our company is looking for a manager, CRM. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for manager, CRM
  • Accountable for the creation and ongoing management of the overall IT Customer MDM strategy and roadmaps
  • Foster effective team collaboration with stakeholders from various teams and divisions within Global Brands/IT and across GM
  • Offers creative solutions to project challenges and manages issue resolution
  • Understands and protects contact strategy and prioritization of communications across multiple brands and channels
  • Understands global data governance policies
  • Comfortable partnering with brands while developing projects, act as a brand champion when working with vendors and agency partners
  • Create customer journey mapping and develop customer segment communication strategies that drive customer acquisition, retention, and loyalty
  • Outline customer analysis direction to answer key business questions
  • Gather requirements, create campaign briefs, business rules documentation, and lead launch meetings
  • Manage execution and on-time delivery of multi-channel programs
Qualifications for manager, CRM
  • Salesforce Admin Certified preferred
  • Salesforce Developer Certified preferred
  • At least 2 years working in a CRM focussed roles
  • Experience working with CRM data and email platforms
  • Understanding of CRM principles and the different stages of a customer lifecycle
  • Must have knowledge of sport and betting

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