Sales Enablement Job Description

Sales Enablement Job Description

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Sales enablement provides training to end users on new sales tools, processes, and best practices in Salesforce and Anaplan.

Sales Enablement Duties & Responsibilities

To write an effective sales enablement job description, begin by listing detailed duties, responsibilities and expectations. We have included sales enablement job description templates that you can modify and use.

Sample responsibilities for this position include:

Manages large work streams or projects
Responsible for the development of strategy related to marketing automation
Conduct research to support the program design & business planning processes
Manage learning content availability and access for internal program access (experience w/ Jive a plus)
Understand Sellers – facilitate the preparation of sellers to create and capture demand within their accounts and add value to all clients
Share information – help Sellers understand and confidently convey the latest and most strategic initiatives, specific offerings and value propositions
Build Conversations – identify and curate the most compelling conversations incorporating the use of story telling
On-Boarding - bring sales reps on-board through a smooth process of getting started with a 30-60-90 day plan that involves training, mentoring and includes their manager as appropriate
Strategy - assist with the creation and improvements to the sales strategy, territory plans, and sales processes so sales reps can focus on the job of selling to the right accounts
Process – identify best practices and potential differences per segment that will improve win rates or shorten deal time

Sales Enablement Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Sales Enablement

List any licenses or certifications required by the position: SFDC, PMP, LMS, CCSP

Education for Sales Enablement

Typically a job would require a certain level of education.

Employers hiring for the sales enablement job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Business, Marketing, Education, Business/Administration, MBA, Communications, Management, Human Resource Development, Communication, Finance

Skills for Sales Enablement

Desired skills for sales enablement include:

Salesforce
Excel
Sales process
Maintaining curriculum in Learning Management System
Sales methodologies
But also a personal point of view on best practices and a conviction to implement them
End to end selling motion in the enterprise software market
PowerPoint
Adult learning
Excel and PowerPoint

Desired experience for sales enablement includes:

Ability to work in a Virtual online environment using Lync, Sharepoint, or GoToMeeting
Hardware industry or startup experience
Experience in the 3D Printing space
Expert knowledge of Qlikview, Tableau or Alteryx required
Manage Sales Enablement team
Experience in a sales or sales operations role preferred

Sales Enablement Examples

1

Sales Enablement Job Description

Job Description Example
Our company is growing rapidly and is looking for a sales enablement. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for sales enablement
  • Develop and drive content - in conjunction with other key stakeholders to address key business unit priorities as identified by senior sales and business unit leadership
  • Partner - with GEO sales and marketing enablement teams to drive scale and repeatability across the globe
  • Identify and engage with third party vendors - to fill sales skill competency gaps as needed
  • Tools - select and manage the tools to enable the sales processes and training efforts, including ensuring the tools are being used by the sales organization with a positive ROI
  • Measure - ensure the overall enablement efforts are having positive impact on productivity by measuring overall deal volume and velocity, including ramp time for new employees
  • Coordinate all sales new hire onboarding ongoing training and product update classes as needed
  • Manage marketing and sales enablement projects/programs from inception to completion including scheduling, budgeting, production, approvals, communication, policy and procedure recommendations, testing and delivery
  • Lead web content development/maintenance future digital tactics (including but not limited to E&Tnet, external public site and client online site (Wealth Management Online)
  • Ensure that the marketing and business development tools supports strategic direction and remain current (including managing inventory of materials)
  • Ensure all marketing communications follow the required processes and ensure compliance with appropriate regulatory guidelines, including all ongoing communication requirements for maintenance and updating information
Qualifications for sales enablement
  • Thorough knowledge of instructional design, learning theories, training assessment and evaluation across different training platforms (virtual, web-based, live)
  • Sales support or enablement experience
  • Existing knowledge of storage technology, the storage market and competition, is an advantage
  • Highly talented coordination and operational expertise with a strong interest in moving into a more SR Enablement role focused on Onboarding or managing our NHBC activities
  • Ability to roll up sleeves and do what is needed to make programs successful
  • Passion for excellence and high quality in the finished product
2

Sales Enablement Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of sales enablement. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for sales enablement
  • Import and/or entry of targeted sales lists to Salesforce.com including some data entry tasks
  • Sales Process as it relates to data, monitoring data
  • Facilitate detailed needs assessments in coordination with the Field, Sales Leadership, Marketing, Services, Business Development, Solutions Architects, Professional Services, Partner team and Operations
  • Develop content aligned with the customer engagement strategy
  • Collaborate with marketing to plan and develop intranet site content, style and layout to ensure that all information is easily and readily accessible at point of need
  • Create written content to arm sales team with case studies, competitive information fact sheets, product collateral, and custom work
  • Edit, proofread and improve other writers’ content to ensure a compliance with marketing styles
  • Train sales team on best use of marketing and sales enablement materials
  • Stay up-to-date with company, competition and market developments
  • Generate and suggest new ideas to drive new sales initiatives
Qualifications for sales enablement
  • Minimum 6-7 years of fulltime professional experience, with a proven track record of performance
  • Minimum of 5 years’ exposure to commercial sales & marketing processes – some sale experience desirable
  • Technical aptitude to work with IT teams to get resolution of issues
  • Excellent verbal and written communication skills and the ability to interact professionally with a diverse group, frontline sales, managers, and subject matter experts
  • Some business travel required (normally up to 20%) – could go up to 40% during occasional periods of major roll outs
  • 6+ years of sales experience with a focus on Cloud
3

Sales Enablement Job Description

Job Description Example
Our company is looking for a sales enablement. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for sales enablement
  • Provide feedback from the field to Product Management, Sales Management and Marketing
  • Achieve individual revenue & selected scorecard targets through indirect sales management of assigned portfolio of Alliance Partner Sales teams
  • Support overall Alliance relationship by partnering with Channel Management and PMO organizations to ensure successful execution of partnership and solutions
  • Partner with the technology management organization to translate sales processes into technology requirements as systems are being upgraded, changed, or installed
  • Identify key gaps throughout all sales channels in our messaging, content, and communication
  • Build out a multi-year certification roadmap for Product and Skills Training for the European Sales organization
  • Work closely with Sales management to create a regional plan to enable the global sales force to have consistent, effective and engaging sales conversations with prospects and customers at each stage of the sales cycle
  • Analyze, improve and enhance current sales training and coaching processes
  • Create and enhance sales aids and related tools
  • Maintain and update sales portals, knowledge databases and CRM systems
Qualifications for sales enablement
  • Able to prioritize requests based on importance and timing of key events
  • Physically able to sit for long periods of time participate in training sessions, presentations, and off-site meetings
  • Organizing data and working closely with Seller teams in order to enhance sales force productivity and effectiveness
  • Providing effective data & support functions
  • Streamlining & Collaborating using Technology across teams to enable seamless process integration
  • Significant experience relevant to the skill sets being taught, for example
4

Sales Enablement Job Description

Job Description Example
Our innovative and growing company is looking for a sales enablement. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for sales enablement
  • Work on sales events initiatives
  • Analysis and assessment of current sales enablement tools
  • Work closely with Sales Operations team to ensure all sales packages have documented deliverables and contracts
  • Work with Sales Marketing to ensure reps are taking advantage of all assets available to them
  • Support targeted training for Sales team in the use of specific sales processes and tools (LinkedIn’s Sales Navigator, Campaigns)
  • Monitor sales team activity in relation to distributed leads
  • Build strong relationships with the Canadian Sales and Operations team the broader NA team
  • Manage relevant sales enablement communications teaching methods
  • Lead a team responsible for development & productivity, for the sales and technical communities, with a strategic focus on the design, development, implementation and delivery of all enablement activities, tools, processes, programs, and accreditations, globally
  • Partner with Executive Leadership to identify knowledge and skills gaps across the company, conduct on-going needs assessments, and roll-out targeted programs in coordination with the Sales, Marketing, Support, and Operations Leadership teams
Qualifications for sales enablement
  • Developing training content and deliverables based on 2017 strategic initiatives
  • Help prepare weekly outbound communications to global sales teams
  • Junior or Senior undergraduate students who are majoring in Business Administration, Management, Marketing, Communications, Hospitality, Human Resources, Learning and Development or Advertising
  • Experience with collaboration technology such as video conferencing, and video streaming is preferred
  • The student must be able to work full time from May 15 to August 11 in our offices in Reston, VA at 2003 Edmund Halley Drive, Reston, VA 20191
  • Strong proficiency working on the Mac OS in Captivate, Articulate, Adobe Creative Suite (InDesign, Illustrator, Photoshop) and MS Office required
5

Sales Enablement Job Description

Job Description Example
Our company is looking to fill the role of sales enablement. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for sales enablement
  • Oversee the preparation of sales training products and programs such as classes, workshops, learning modules, and other job aids and materials for distribution to internal and external customers
  • Design and implement metrics to ensure consistent evaluation and measurement of the accreditations globally
  • Assisting on sales calls and events as needed
  • Managing the sales enablement content repository and ensure that all information is easily and readily accessible at point of need
  • Determining content adoption metrics and define sales enablement best practices
  • Conducting and reporting on market research
  • Gathering feedback from industry team on a regular basis to constantly improve support programs
  • Educating the industry team in the sales cycle and helping to move activities and opportunities in the right direction
  • You work with Sales to determine the sales support tools needed
  • You create templates to standardize presentations and communications, including playbooks, solution guides, product presentations, conversation guides, .
Qualifications for sales enablement
  • Knowledge of Flash, Audition and Premiere a plus
  • 5+ years experience working in Microsoft Office tools, Apple Mac software
  • Strong sales fluency
  • Deep knowledge of modern enterprise decision making processes (or the ability to learn these quickly)!
  • Long-term customer-centric focus
  • Business Administration BA or MBA

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