Sales Planner Job Description

Sales Planner Job Description

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146 votes for Sales Planner
Sales planner provides clients with information regarding rates for advertising placement in all media.• Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.

Sales Planner Duties & Responsibilities

To write an effective sales planner job description, begin by listing detailed duties, responsibilities and expectations. We have included sales planner job description templates that you can modify and use.

Sample responsibilities for this position include:

Monitor Account Executive's online schedules daily
Prospect and help place together pitch materials for key clients
Help manage AE / client pitch tracker
Prepare all post-analysis
Resolve contract discrepancies
Use Turner systems to prepare and revise proposals for client/agency presentations
Organize research and competitive information for Account Executive
Actively track liability and arrange for underdelivery schedules
Provide support to Account Executive/management and complete additional projects as directed
Attend and participate in Sales Planner training sessions

Sales Planner Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Sales Planner

List any licenses or certifications required by the position: APICS, CSCP, PMI, CPIM, IAB, SCOR, CFPIM, CRM, PICS, CPM

Education for Sales Planner

Typically a job would require a certain level of education.

Employers hiring for the sales planner job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Advertising, Communication, Computer, Business, Marketing, Communications, Finance, Education, Math, Economics

Skills for Sales Planner

Desired skills for sales planner include:

Media math and audience metrics
Terminology and procedures in advertising sales
Latest digital advertising trends and online media
Ad industry
Microsoft Office products
TBS & TNT networks
Online advertising industry
Media Math
Excel
PowerPoint

Desired experience for sales planner includes:

Coordinate with relevant internal departments on all levels of campaign execution (Marketing, Ad Operations, Development)
Prepare quantitative research and materials for sales initiatives (Comscore, Media Metrix, Nielsen)
Must be sales-focused
Minimum of 2 years media ad sales experience
Strong internet competency, analytical, and marketing skills a plus
Ability to mange time and multi task well with short deadlines

Sales Planner Examples

1

Sales Planner Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of sales planner. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for sales planner
  • Manage Account Executive's desk of business
  • Ideate strategic digital solutions with AE
  • Build custom sales presentations
  • Work with your manager to utilize historical data to support strategic decisions about new sales programs
  • Resolution of contract discrepancies
  • Preparation and revision of proposals using Order grid system to be presented to clients/agencies
  • Attendance and participation in Sales Planner training sessions
  • Familiar with research products, Nielsen and MRI
  • Build media plans and schedule units based on inventory avails
  • Resolve any traffic and financial discrepancies
Qualifications for sales planner
  • Minimum 2 years media sales related experience
  • Digital Media’s key responsibility is to sell advertising across all new media platforms for DCL, therefore the candidate must be able to think about emerging technologies, the marketing and advertising needs of the client, DCL capabilities in these platforms
  • Experience using internet ad serving system and order management systems
  • Must be willing to work in Chicago
  • Minimum of two years experience in advertising business
  • Familiarity with research and other source materials such as Nielsen, MRI, Ad*Views, and Redbook
2

Sales Planner Job Description

Job Description Example
Our company is looking for a sales planner. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for sales planner
  • Process and analyze sales posts or personnel from multiple departments such as Sales, Research, Traffic and Accounting to provide timely and accurate information to the sales team and to the client
  • Fill inventory avails and clear oversells to meet integration deadlines
  • Monitor Account Executive's online and on air schedules
  • Actively track liability and arrange for underdelivery
  • Create flowcharts in the proposal stage update and revise flowcharts as the campaign airs and changes
  • Request research from the research department based on demographics, markets, campaign timing, and properties
  • Understand clients’ needs/specifications and individual styles for package content to create customized packages
  • Fill inventory avails and clear oversells to meet integration deadlines Build and maintain quality relationships with media agencies
  • Update Salesforce database throughout the sales process with necessary account information, including Opportunities, Call Reports, Rate Adjustments
  • Provide support for print activity
Qualifications for sales planner
  • Strong analytical skills and excellent written and verbal communication skills in Spanish/Portuguese and English a must
  • Strong influencing skills – influence SP’s, SA’s, ASIM, Network groups
  • Strong Communication skills both verbal and written, strong customer service skills
  • Proficiency in digital media tools such as DART, Atlas, Omniture, iDesk, MediaVisor, ComScore, highly desired
  • Self-motivated to work independently, part of a team
  • Familiarity with digital media tools such as DART, Atlas, Omniture, iDesk, MediaVisor, ComScore, highly desired
3

Sales Planner Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of sales planner. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for sales planner
  • Understand the full suite of NYT products across all platforms
  • May be responsible for general office administration as required, such as ordering materials for the office, facility issues, , as required
  • Prepare and revise TV and digital sales plans using Dealmaker or Adfront system to be presented to clients/agencies
  • Working understanding of Audience / Data Targeting, Programmatic and other broader digital industry topics
  • Research and evaluate marketplace conditions affecting sales, provide recommendations based on market research and new trends
  • Monitor process for sales proposals and pricing, follow established guidelines for RFP processing
  • Use DART Sales Manager (or other order management system) and DART for Publishers Premium (or other ad serving system) with expertise and accuracy
  • Act as back-up for Account Manager, Centro and DF
  • Strategize and respond to RFP’s, ensuring that the sales team has the required sales materials and support information for all responses
  • Develop digital media plans for advertising proposals to include display, video, mobile, tablet, social, Proposals—both proactive and in response to RFPs
Qualifications for sales planner
  • Strong oral and written communication media math skills
  • Ability to lead projects, familiarity with research techniques, attention to detail and the ability to interact positively with others are necessary
  • College Degree in Business, Math, Computer Science or Finance preferred
  • Creative, organized and easy relationship
  • Organization, communications and office skills
  • A bachelor’s degree in marketing, communications, digital media, or other business-related field preferred
4

Sales Planner Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of sales planner. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for sales planner
  • Aggressively track trends – both industry news and competitive sites
  • Provide outstanding communication with the external clients the Sales Team in the service and execution of sold programs
  • Participate in Sales presentations and negotiations lead generation, cold calls, and business socials
  • Use Turner systems to prepare and revise media proposals
  • Create client profiles and prepare Account Executives for meetings
  • Work with Marketing to create client solutions and promotional ideas for advertisers
  • Prepare post-analysis reports/decks for post-sell meetings
  • Collaborate with the Sales Assistants to track liability and arrange for underdelivery schedules
  • Build internal and external relationships and help Account Executive plan events for clients
  • Preparation of all post analysis Resolution of contract discrepancies
Qualifications for sales planner
  • Complete knowledge of the terminology and procedures of the advertising sales process, including media math
  • Familiarity with AdWords and YouTube CMS a plus
  • Excitement for and familiarity with the rapidly evolving online video space will be a huge plus as we evaluate candidates
  • Minimum 1 year experience in media sales/buying or advertising trafficking required
  • Previous experience in television business environment strongly preferred
  • Must be able to communicate effectively and professionally with internal and external customers
5

Sales Planner Job Description

Job Description Example
Our company is looking for a sales planner. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for sales planner
  • Deliver to the Sales Rep reports on campaign performance
  • Work closely with sales team to craft credible, impactful stories and assist with various tasks such as building and tweaking decks, preparing paperwork, and entering and monitoring business opportunities, revenue forecasts and pipelines in Salesforce
  • Analyze and evaluate the competitive landscape to identify potential prospects and leads for sales team to reach out to and generate creative, compelling ideas that align with prospecting brands' marketing initiatives
  • Work with Ad Operations and Account Manager teams for pre and post-sale ad inventory management and campaign delivery
  • Assist with the development and upkeep of various sales collateral for West Coast Account Executives including, but not limited to, meeting preparation, one-sheet updates and research/data
  • Exhibit professional excellence at all times and approach work with passion and positivity
  • Produce sales proposals in order management system leveraging yield tools required
  • Be professional, organized and motivated have the drive to succeed in a fast-paced environment
  • Address client needs while highlighting the value and capabilities of NBC
  • Assist with pricing and analyzing of upfront and scatter packages at the opportunity level with Strategic Planning and Ad Sales Finance
Qualifications for sales planner
  • Must be able to juggle multiple projects and clients
  • Familiarity with retail environment
  • Responsible for supporting and delivering SKU-level sales planning forecasting to support North America Sales region
  • Bachelor's Degree and 1-2 years of sales experience in a related field required
  • Previous work on a digital sales team or at an advertising agency is a plus
  • Complete additional projects as directed by Strategic Planning and Ad Sales

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