Marketing Programs Manager Job Description
Marketing programs manager
provides administrative support, where and when required, to ensure the smooth running of the ABM initiatives; assist with various campaigns, setting up chosen ABM tools & SFDC campaigns.
Marketing Programs Manager Duties & Responsibilities
To write an effective marketing programs manager job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing programs manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Build, launch and track email invitations using Salesforce.com, Marketo and ON24
Utilize State & Local Government & Education market and business intelligence data to create programs that can scale across multiple geographies, focused on specific high value opportunities
Create scalable customer journeys (may pilot in specific geo) to include establishing mindshare, creating demand, and driving customer loyalty (may include advertising, email, live and virtual events, online programs, social media, PR, ) and contribute to pipeline development
Work with Central marketing to execute field campaigns
Proactively meets and collaborates with Product Management and Investment teams to develop and refresh content and story development of Columbia Threadneedle Investments products and to ensure consistent messaging across marketing collateral
Connecting Brand, Advertising and Content strategies and initiatives with those of key business partners to ensure alignment and integration
Working with internal business partners to determine integration opportunities
Leveraging efforts and resources both within and across teams to drive project/initiative completion
Utilizing best practices and past learnings to develop documentation and timelines to support business needs
Planning and executing key integration and approval meetings
Marketing Programs Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Marketing Programs Manager
List any licenses or certifications required by the position: PMP, ABM
Education for Marketing Programs Manager
Typically a job would require a certain level of education.
Employers hiring for the marketing programs manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Communications, MBA, Education, Technology, Business/Administration, Journalism, Engineering, English
Skills for Marketing Programs Manager
Desired skills for marketing programs manager include:
Experience with ABM tools
SFDC
Program management process
Along understanding the buying influences of scientific customers
Gene expression products and market
Marketo
Single cell analysis
Digital and online
ON24 and other Martech tools
Enterprise software market
Desired experience for marketing programs manager includes:
Collaborates cross functionally with global FAWS product marketing, marketing operations, and sales teams to develop campaign narratives, messaging, and tactics
Responsible for planning, delivering, monitoring, and enhancing marketing programs in line with business objectives
Translates go-to-market strategies and identified opportunities into actionable and measurable marketing programs
Provides regular updates back to the business of performance against financial targets and actions in progress concerning those results
Ensures campaigns are executed on-time, accurately, and successfully
Proactively monitors campaign impact, effectiveness, and market penetration rates to formulate recommendations to improve results
Marketing Programs Manager Examples
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Marketing Programs Manager Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of marketing programs manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing programs manager
- Responsible for market research and business analytics
- Develop and execute strategies and implementations for alliance marketing programs such as H&R Block, Professional Alliances and Financial Institution Alliances
- Collaborate with internal and external business partners to execute implementation plans
- Create communications, marketing collateral and training to promote programs and drive field uptake
- Serve as a member of cross functional teams while working across the organization to ensure alignment and integration
- Serve as a relationship manager for national strategic alliance partnerships
- Ensure all creative and collateral are approved by appropriate internal and/or external stakeholders
- Track and report program results
- Define and manage the execution of global marketing programs that drive awareness, engagement and pipeline
- Develop and coordinate marketing programs that generate awareness and result in conversions or net new leads
Qualifications for marketing programs manager
- You work well with others
- Ability to define, manage and facilitate project teams
- 3+ years of management experience preferably in a B2B marketing/channel strategy role (wireless, telco, technology an asset)
- Strong communication, collaboration and presentation skills with the ability to get things done by influence
- Proven relationship management abilities with the ability to impact and influence to drive business results
- Direct Marketing Campaign experience is an asset
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Marketing Programs Manager Job Description
Job Description Example
Our company is looking to fill the role of marketing programs manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing programs manager
- Work closely with sales and field marketing to ensure the successful promotion of all webinars
- Work closely with the Americas Customer Influence team to enlist customer presenters
- Work with internal/external speakers on key messaging and presentation material
- Provide training to presenters and organize / conduct the preconference planning call
- Review final recording and offer feedback to the speakers
- Attend webinar broadcasts and act as moderator for live Q&A
- Develop email campaigns and other strategies to drive additional leads through the use of on-demand events
- Develop email campaigns and other strategies to nurture past webinar attendees and no shows
- Work closely with sales to ensure effective follow-up of webinar programs and tracking of opportunities
- Provide weekly, monthly and quarterly reporting on program results and upcoming events
Qualifications for marketing programs manager
- Easily adapts and works effectively in a variety of situations and various individuals or groups
- Skilled and confident with presentations to both large and small audiences
- Self-starter, proactive and committed to excellence
- Proficient with Microsoft Word, Powerpoint, Excel
- Excellent communication and presentation skills, project management, planning and tactical executions, client service experience with strong writing, reporting, and team collaboration skills
- Project Manage Customer Nurturing Journey and Rapid Response including coordination with different internal groups and agency for developing structures and processes, and consolidating/updating content regularly
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Marketing Programs Manager Job Description
Job Description Example
Our company is looking to fill the role of marketing programs manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing programs manager
- Provide marketing support for high impact target accounts and relationship extension targets
- Manage and execute a broad range of marketing deliverables, including collateral, sales enablement resources, thought leadership, case studies and research
- Manage components of multi-year strategic growth initiative marketing plan, calendar and budget, executing the plan through the resources of the immediate Audit Marketing team and other internal teams
- Link and leverage marketing programs with other functions and service lines to drive synergies and maximize marketing investments
- Manages annual budget with an ROI-driven approach
- Building a strategy and leading the execution of adoption & upgrade programs
- Defining and rolling out appropriate trial & evaluation programs
- Supporting pilot programs from a marketing standpoint
- Partner closely with customers to understand user needs and pain points
- Conducts regular EMEA Marketing Operations Reviews to align marketing strategy with tactics and ensure effective execution
Qualifications for marketing programs manager
- LEED Home, LEED ND, LEED Green Associate, or HERS
- Team building and teaching coaching capabilities
- 2+ years of project management expertise incl
- 2+ years of experience creating marketing campaigns for local / regional adoption preferably for a global brand
- Ability to work flexible hours on Tuesdays and Thursdays to better support the needs of the regional teams and affiliates in EMEA and APAC
- Beginner solutions skills
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Marketing Programs Manager Job Description
Job Description Example
Our innovative and growing company is hiring for a marketing programs manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing programs manager
- Drive and execute innovative marketing programs that enhance the firm’s brand and client relationships within the Digital Labor space
- Drive initiatives to collaborate with Industry Marketing teams and key technology providers
- Manage quarterly news updates and both internal and external websites
- Collaborate with other marketing professionals to develop and deploy national marketing programs and deliverables for use in go-to-market efforts
- Manage the pipeline of collateral in the Digital Labor space
- Provide support in planning ADVA produced events including landing pages, registration, communications, post-event surveys
- Interface with various groups to communicate plans and deliver results including sales, product management, business development and executive management
- Manage programs on time and on budget
- Develop and implement a strategic European marketing plan and calendar which delivers against business goals and objectives around client engagement, advocacy, and retention
- Execute digital and non-digital marketing activities, including events, direct mail, email campaigns, and website content creation and management
Qualifications for marketing programs manager
- Proven ability to understand what motivates customers and translate into stories / messages / content/ campaigns that generate breakthrough results
- Exceptional written communication abilities and presentation skills
- Track record managing projects, time and people efficiently
- Marketing degree or marketing professional qualification required
- Strong and confident communication skills with all levels of seniority within the organization, audience groups
- Six years pharmaceutical experience in marketing, training and/or sales
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Marketing Programs Manager Job Description
Job Description Example
Our growing company is looking to fill the role of marketing programs manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing programs manager
- Present the six monthly forward looking customer experience marketing calendar and share activity roadmaps to cross-functional teams across the business to ensure visibility and buy-in for marketing strategies
- Report and communicate on marketing effectiveness and optimise activities to maximise impact and success rate
- Manage translation of activities and assets for customer experience programs
- Work with key stakeholders for time critical customer communications
- Collaborate with EMEA Marketing, regional managers and global client marketing to leverage pipeline campaign activity from existing marketing plans, and leverage assets for client programs
- Manage customer marketing budgets
- Design, develop, and execute the residential energy strategy for the selected region to achieve key sales and share growth objectives promoting Eaton’s energy products across residential channels within the USA and Canada
- Support marketing, engineering, and product management personnel on Eaton’s ProLaunch process to accurately explore energy opportunities for new product introductions in support of single family, multi-family, and low income incentive programs
- Collateral- develop, organize and maintain library of resources including photos, presentation decks, one-pagers
- Creative- create and/or facilitate creation of presentation and key communication assets
Qualifications for marketing programs manager
- Experience selling open-source solutions to the European education market an advantage
- A passion for identifying effective and unique campaign ideas, themes and offers and transforming these ideas into webinar programs that result in incremental revenue opportunities (pipeline) and support efforts to help sales close the opportunities faster and more effectively
- Knowledge and deep understanding of webinar technology (preferably ON24)
- Proven track record of aligning Marketing with Sales with tangible success, tangible growth, lead and revenue generation achievement
- Experience and proficiency with both traditional and digital marketing vehicles such as mail, email (including nurture/drip marketing), events/webinars, inbound marketing, mobile SEM/SEO, and variety of social networking vehicles
- Strong analytical, project management, and teamwork skills