Director, Sales Marketing Job Description

Director, Sales Marketing Job Description

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Director, sales marketing provides direction and support to Market Managers as they develop their related regional and/or market segments portions as part of the Personal Care global marketing plan.

Director, Sales Marketing Duties & Responsibilities

To write an effective director, sales marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included director, sales marketing job description templates that you can modify and use.

Sample responsibilities for this position include:

Lead a team to drive total hotel revenue and take responsibility for the achievement of budgeted revenue streams
Understand competitive landscape, local and feeder market dynamics, and changing customer needs to ensure property success
Oversee recruiting and staffing process ensuring compliance with EEO, FCC and Affirmative Action
Build and maintain customer pipeline
Study the local market feeder markets thoroughly
Effectively communicate and market aspects of the hotel that are sustainable or “green” and use information to gain new business opportunities
Work with advertising agencies, consulting firms, and vendors to maximise advertising investments and ensure ads represent brand identity
Familiarizes yourself with Company Health and Safety Policies and ensure your areas promote and comply with them
Responsible for maximizing the efforts of a joint team of 11 employees in Sales and Conference Services for both Delta Barrington & Delta Halifax
Develops and recommends short and long term goals for the department and implements programs and strategies to meet them

Director, Sales Marketing Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Director, Sales Marketing

List any licenses or certifications required by the position: MBA, SHRM, PMP, VBLSS, CPR

Education for Director, Sales Marketing

Typically a job would require a certain level of education.

Employers hiring for the director, sales marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business/Administration, Hotel and Restaurant Management, Business, Management, Education, MBA, Hospitality, Hotel Management, Engineering

Skills for Director, Sales Marketing

Desired skills for director, sales marketing include:

Ability to develop a strategic plan for each
Market segments and channel sources
Company sales policies and SOP’s
Guest Services and Reservations
Operations of the hotel
Word
CRM experience
Contacts
Microsoft Excel
PowerPoint

Desired experience for director, sales marketing includes:

Bachelor's or Master's Degree in Business, Marketing or equivalent
Native English and Chinese speaker is highly preferred
Bachelor’s degree in engineering, finance, business, real estate or related field and 5 or more years outside sales experience
Excellent verbal and written communication skills, including the ability to write proposals and give presentations appropriate for various organizational levels ability to effectively perform within a matrix organizational environment
Positivity and flexibility to work in small or large teams towards the success of own division the overall hotel
A proven track record of creativity and innovation

Director, Sales Marketing Examples

1

Director, Sales Marketing Job Description

Job Description Example
Our company is hiring for a director, sales marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for director, sales marketing
  • Oversee public relations and advertising activities relating to the property
  • Marketing- Manage all our marketing efforts
  • Develop and lead initiatives that increase brand awareness, promote the company and its products
  • Identify and establish sales partnerships
  • Develop and lead initiatives that increase sales and market presence across the country
  • Identify and establish sales partnerships and channels
  • Completion of the Pre-Installation Guide for Opera Sales & Catering system including
  • Senior responsibility for all Accounts Receivables
  • Work with key accounts throughout the year on the implementation of the plans and all aspects of positioning, timing, branding, content, copy, imagery
  • Actively participates in sales presentations, property tours and customer meetings
Qualifications for director, sales marketing
  • Ability to understand and communicate market trends, demand generators, supply/demand and economic factors affecting hotel performance
  • Understand GEO source & ability to develop a plan to penetrate the primary markets
  • Develop sales goals designed to achieve budget & market share targets
  • Ability to manage group pace measurement and set sales production goals
  • Manage sales activity & travel schedule
  • Develop and implement marketing communications plan and budget
2

Director, Sales Marketing Job Description

Job Description Example
Our company is looking for a director, sales marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for director, sales marketing
  • Manages all purchasing spend across marketing & global medical affairs either directly or in collaboration with other global procurement colleagues
  • Provides single point of accountability for all marketing categories, providing overall strategies and targets for internal customers and the effective management of cost reduction activities
  • Provides Procurement input/reports for senior management meetings on country or site level
  • Supports global category initiatives and projects on a global or regional basis
  • Responsible for mentoring and coachingthe Procurement team within on a global basis
  • Responsible for implementation of Procurement Policy and for compliance with all company policies (HR, EHS, legal compliance, Code of Conduct)
  • Participate as a team player with other Executive Team Members
  • Works with Director of Revenue Management on monthly, quarterly and annual group rooms forecasting
  • Coordinate annual planning process with the BI/Insights lead and the Client
  • Lead delivery of forecasting and revenue targets
Qualifications for director, sales marketing
  • Minimum 3 years' experience as a Hotel Director of Sales & Marketing
  • Experience in selling a hotel with significant meetings and events facilities is highly preferred
  • Demonstrated ability leading cross-functional teams, managing multiple simultaneous projects and delivering quantifiable results
  • Excellent communication and presentation skills, both written and verbal – the ability to gain executive support
  • Strong Interpersonal/Relationship Management Skills, ability to mentor, manage and develop staff manage/develop suppliers
  • Strong analytical skills and conceptual thinking that drives strategy and creates innovative options
3

Director, Sales Marketing Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of director, sales marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for director, sales marketing
  • Measure and communicate performance
  • Lead HQ team calls, drive alignment
  • Performance management/training of the BAM’s
  • Work w/ VP/MD on HQ expansion opportunities
  • Coordinate with the field where issues/opportunities exist
  • Accountable for trade fund allocation & management
  • Ensure BAM’s are linking customer strategy to client strategy to find mutually beneficial solutions
  • Strategically utilizes and understands different revenue opportunities for the facility, including local resorts and clubs, online third-party providers, the local competition and other partnerships or relationships, which offer revenue opportunities
  • Maintains a thorough understanding of golf operations, tee-sheet maximization, tournament maintenance schedules and group needs and the key vendor relationships and the tools they offer to support and manage goals
  • Prepares monthly membership reports for facility manager and Board of Directors
Qualifications for director, sales marketing
  • Lead marketing efforts to up sell guests on hotel services, offerings, and amenities
  • Conducts staff meetings with subordinates as appropriate
  • Assist in Preparation of Member Communications
  • Maintains flexibility to take on new and different tasks as directed by the General Manager
  • Minimum of three years of experience in similar role
  • Bachelor’s degree / higher education qualification in marketing or related field
4

Director, Sales Marketing Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of director, sales marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for director, sales marketing
  • Cold call as appropriate within assigned target accounts, markets, and geographic area to ensure a robust pipeline of opportunities
  • Research and build relationships with new clients via planned approaches
  • Work with team to develop proposals that speaks to the customer’s needs, concerns, and objectives
  • Serve as the liaison between internal company departments and new/existing customers (such as transportation, industrial development, engineering, real estate, commercial support, billing)
  • Initiate proposals, renewals, and negotiate rates and contracts with customers and connecting rail carriers that meet revenue and contribution objectives
  • Oversight of customer shipment patterns
  • Establish and maintain good working relationships with Customer Service, Commercial Support, and Transportation teams as a means of accomplishing goals and representing the Region
  • Set strategic direction for the organization
  • Oversee and supervise staff
  • Research and provide accurate and timely responses to tender announcements
Qualifications for director, sales marketing
  • 5+ years in high growth environment
  • Must be equally effective in navigating and impacting change in large complex organizations in fast paced entrepreneurial environments
  • Effective influencing and leadership skills
  • Ideally with a university degree or diploma in Marketing or Hospitality/Tourism management
  • Minimum 2 years work experience as Director of Sales, Marketing, or Director of Events in larger operation
  • Fluent Chinese communication in speaking and writing
5

Director, Sales Marketing Job Description

Job Description Example
Our company is growing rapidly and is looking for a director, sales marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for director, sales marketing
  • Timely and accurate generation of all required field communication including, monthly forecasted orders, travel reports, travel itineraries, expense reports, and general correspondence
  • Identifying shows and conferences within the territory and evaluating those that offers maximum exposure
  • Assisting BCGP Customer Service Department with field problems and customer needs within designated territory
  • Strengthen customer base through customer visits, attendance at appropriate trade shows, product seminars and timely follow-up of customer inquiries
  • Schedule and review upcoming trade shows/conferences and product seminars
  • Work closely with the marketing department to achieve optimum exposure of company's products through advertising and product literature
  • Complete timely and accurate generation of all required field communication including call reports, inventory analysis, monthly inventory inputs, travel itineraries, expense reports and general correspondenc
  • Handle additional responsibilities as requested/required
  • Respond to customer requests for quotes in a timely manner
  • Negotiate and conclude Commercial Charter Agreements in accordance with the “ATO” and “ATE” process
Qualifications for director, sales marketing
  • Dynamic, energetic personality with the ability to motivate others
  • Minimum 5 years previous luxury / upscale hotel experience in a related field (minimum 2 years as DOSM)
  • Previous Luxury Hotel, Middle East & pre-opening experience required - Previous Qatar experience is a plus
  • Luxury Hotel/ 4 Diamond Experience preferred
  • Proven track record of generating and closing deals
  • Previous sales experience with Government and Commercial Customers or

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